Brandwidth On Demand

Erica Farber has really climbed the ropes throughout her impressive radio career, making her one of the industry’s most respected and influential people. Many know her as the former head of R&R but it didn’t start there! After leading an impressive array of stations, she’s held nearly every position in Radio Sales & Management including Executive Vice President/Radio Development Director at INTEREP. Now, As President and CEO of the Radio Advertising Bureau, Erica leads Radio's advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio's digital transition. And in this episode, she shares some key insights on how radio can thrive in the post-COVID era. www.rab.com/

Plain and simple, Ruth Presslaff, is a data geek.  She doesn't know how it happened, it just did. (Spoiler alert: it MAY have had something to do with Ellen’s brother, Vance DeGeneres!  Her online campaigns, contests and surveys have generated impressive ratings and revenue for media clients the world over.  Now Ruth leads the Enterprise Sales Team for Second Street Media as well as consulting other companies on the value, creation and use of effective digital marketing.Ruth has been highlighted at numerous conferences around the world including the National Association of Broadcasters, Commercial Radio Australia, RAIN, WOMMA, Local Media Association, and the Radio Advertising Bureau. Just last year, Ruth added Radio Ink’s Most Influential Women Legend to her list of awards and accolades.Get FREE Show Notes delivered to your inbox HERE

Sam Alex is a radio veteran and his new network show has already been nominated for an Academy of Country Music National On-Air Personality Award He is a special correspondent for the TV entertainment show Celebrity Page seen on Reelz Channel and over 150 TV affiliates. Sam’s interviews have been covered in numerous media like Entertainment Tonight, E! News, PEOPLE, USA Today, Forbes, ABC News, MSN, Access Hollywood, Time and Newsweek. Sam has appeared as himself in ABC-TV’s Nashville. He is an ambassador for Get Caught Reading, a nationwide campaign to remind people how much fun it is to read. Find him everywhere on Social @SamAlexRadio For his complete bio, video's and more, click over to samalexshow.com

Steve Goldstein is recognized as a smart industry thought leader in audio programming, marketing and management. He's created and developed numerous successful radio brands in virtually every format and found and grown local and national talent for both radio stations and networks. He served as Executive Vice President, Co-Founder and Group Program Director for Saga Communications, and since 2015 he’s been focused on ALL audio platforms with the foundation of AMPLIFI MEDIA. Steve started in radio…and now helps media brands to create, develop and monetize "original branded content…like, oh, YOUR next podcast ─ and has some exceptionally SMART tips for people who want to win today AND tomorrow!

If you live in north-central Ohio…or follow the trades, you likely noticed the campaign asking “Who is JenY”? This time we find out. This millennial targeted station is to the mastermind of this rare multi-media radio launch, JEFF LYNN. His background with companies like Townsquare, NRG Media and IHeartRadio, made Jeff uniquely suited to coordinate all aspects of this outdoor, video, audio and social media campaign. Now Cleveland has met JenY…and so can YOU! Listen Live to JENY 107.3 http://player.listenlive.co/33411 Radio Insight announcement: https://bit.ly/2RTAoXY Ross on Radio First Listen: https://bit.ly/2OkN6g8

Andy Riggs has worked in the radio industry for over 20 years, starting markets like Lafayette, Chatanooga, Gainesville and Indianapolis. Riggs then landed in Milwaukee, where he the distinction of hosting mornings at IHeart’s WRNW, and since 2013 at Entercom’s KISS-FM. There he cohosts the RIGGS & ALLEY morning show. He shares what makes a winning radio partnership and reflects on the biggest misconceptions of those who THINK they’d like to be in a bigger market but maybe aren’t ‘there’ yet. Since there's only so much you can discuss on the radio, on his podcast - Riggs OFF the Radio features a man and his microphone traveling to find the answers to life's wonders and random knowledge. During #MENtal Health Monday episodes, Riggs continues his efforts to break the stigma around mental health and suicide.

DANA CORTEZ was born in West Texas and raised by her Nana, in the Dallas Ft. Worth area.Dana never thought of a career in radio, but her Nana advised her to either be a lawyer or radio host because of her ability to argue anything. Nana was right!Now Dana is blazing a path for female hosts on radio.  As the lead of a male-dominant cast, including Executive Producer and Husband DJ Automatic… and their best friend, Comedian Anthony A…Dana has indeed become the voice of her listeners.After a successful track record in both large and small markets, she is now one of radio’s quickest rising stars and one of the first Latinas to host a nationally syndicated show!

Tracy Johnson has a long and decorated career as a top broadcast exec, specializing in programming, content, and talent coaching. He’s helped 700 brands increase their influence through engaging audiences and building direct, one-to-one relationships. Now Tracy takes you INSIDE his latest creation, the Personality Magnet, which can help ANY host or PD in ANY size market create better-branded content ─ on-air, online and on location Text PERSONALITYMAGNET to 44222 by 12/31/19 for a special YEAR-END opportunity just for Brandwidth Listeners!

To experience the future of audio information, look no further than Erica Mandy. She left a broadcast journalism career in LA to launch “The Newsworthy”, a daily roundup of politics, tech, business and entertainment that makes it faster, easier and way more fun to get all the news you need to know…in less than 10 minutes every day! Erica shares where she feels broadcast news is missing the mark, especially for younger consumers, and offers some thoughts on why her daily podcast has quickly risen to the top, both in listenership and ad dollars! Her energetic, personable style and objective coverage of each day’s happenings create a great model for how broadcast news CAN be delivered ─ or face obsolescence. More info: https://www.thenewsworthy.com/

“As a lifelong Chicago sports fan, this is a dream come true” for Mike Thomas, who recently arrived in Chicago not only as Market Manager for ESPN 1000 but also to be close to family.For 10 years, Mike headed programming at Boston’s WBZ, the award-winning station known as The Sports Hub. Before launching the format for CBS Radio (and successor Beasley Media Group) he worked as a program director for stations owned by Jacor, Clear Channel, Saga Communications and Mid-West Family Broadcasting.  His career has taken him from Springfield, Illinois to Dayton, Ohio, to Indianapolis, San Diego, Boston and now Chicago will be his first job as a market manager.With Mike’s big-picture approach, tips on developing a solid gameplan, and insights into his winning attitude, it’s easy to see why Mike was been successful every step of the way. 

John Tesh is a radio star who also happens to have SIX music Emmys, two Grammy nominations, three gold records, seven Public Television specials and 8 million records soldJohn is the perfect example of BRANDwidth in action, hitting the full spectrum of on-air and online outlets. He’s the host of the popular the ‘Intelligence For Your Life’ radio and TV programs. His radio show alone gets 40 million gross impressions/per week. John’s Facebook page has a weekly reach of 20-25 million engagements/week. Then, in a move many radio personalities can learn from, John and his marketing team regularly utilize these robust platforms to promote his live concert performances.John's insights, experiences and ongoing success make him a role model ANYONE serious about a career in media should pay attention to!

Feel overwhelmed by the continuous change in our mediascape? Concerned about keeping your job, let alone becoming the obvious choice when the next ‘big gig’ opens?Mike McVay is President of McVay Media, a full-service consulting firm, the specializes in content creation, audio programming, talent coaching and unique media strategy design. He also focuses on podcast creation and development and other digital content strategies.   Most recently, he served as Executive Vice President of Content and Programming for CUMULUS and WESTWOOD ONE. Mike generously outlines the skills, attributes and evolving approaches you need to succeed! 

Josie Dye is among Canada’s best well-known radio and TV hosts, currently hosting mornings on Toronto’s Indie 88 since March, 2017.  Previous stops include 14 years at 102.1 The Edge and creator/host of “Josie’s Top 20”, a nationally syndicated Top 20 show. Josie’s TV experience includes eight seasons of “Oh So Cosmo” on Cosmo TV and host of Canada’s W Network.Throughout her career, Josie has interviewed a diverse list of celebrities including Oprah Winfrey, Drake, and Dave Grohl. In a 2014 interview, Nirvana producer Butch Vig shared some unheard stories of his experience working alongside Kurt Cobain. Josie, with co-hosts Matt and Carlin reflect Toronto’s music, audience lifestyle, and are not afraid to tackle their life struggles, failing at adulting, how they interact in this city, their curiosities and their love for music.With 70,000-plus followers on her social media channels, Josie is a Canadian voice that indie music fans trust ─ and a tremendous example of BRANDwidth in action!

Some morning teams come, and some go ─ but since 2003, Karson and Kennedy have become a morning mainstay in every market they’ve been in. They started the show together at Hot 104.9 in Tallahassee. After about eighteen months, they were hired by Q107.5 (WHBQ-FM) in Memphis Then, in 2009 they got the call from Boston, where they continue to hold court at Mix 104.1 (WWBX-FM). The show is fast-paced and will have you laughing until it hurts one minute and then wiping tears away from your eyes the next. They are deeply involved in community events and run a program called Karson & Kennedy’s Cool Kids, where they bring amazing kids who have overcome adversity on fun adventures at no cost to the kid or their families. We can all learn a LOT from Karson Tager and Kennedy Elsey…Entercom Boston’s Karson & Kennedy!

Radio budgets continue to tighten. Positions keep getting cut. Meanwhile, online businesses thrive. Clearly something is missing.Mark Ramsey and Tom Asacker help explain WHAT…and ways to think about keeping your brand relevant, and your career moving forward.Tom is theee ‘go-to’ source for radically new practices and ideas for success in times of uncertainty and change. His widely acclaimed books including The Business of Belief is a road map to the future, putting him in demand for keynotes and presentations at many media, marketing and branding events.Mark is a veteran media strategist, research and trend-maker who has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia, Pandora, CBS, Bonneville, Sirius XM, EA Sports, and more. Mark also has written some notable books on radio, and together they host the popular podcast “MEDIA UNPLUGGED”. Show notes: www.brandwidthondemand.com

This time, Brandwidth on Demand guests Amanda & Jesse explore the increasing awareness that AFTERNOON radio shows like theirs are really EVERY BIT as important as mornings to a winning radio station. And they tell us how the “Brandwidth” approach of making the most out of ALL distribution platforms is no longer optional. Few stations get this as well as Hubbard’s B105, WUBE, Cincinatti...home of Amanda Valentine & Jesse Tack. You can see their individual bio’s, along with links to some of their interesting online items in the show notes. Complete show notes: www.brandwidthondemand.com This episode made possible by: www.musicmaster.com http://throwbacknationradio.com/

Don Anthony is the Founder and President of Talentmasters, Publisher of Jockline Daily and is the creator and host of Morning Show Boot Camp. Each August Don brings together hundreds of the top personalities from throughout the U.S. and abroad for his highly acclaimed Morning Show Boot Camp, radio's largest gathering of its type. In 2018, the 30th annual event brought together a ‘who’s who’ of radio talent and the people who support and coach them. In this episode, hear from notables like Ellen K, Mojo in the Morning, Angi Taylor, DeDe McGuire, BJ Shea, Jayde Donovan, Dennis Clark, Randy Lane, Mercedes Martinez, Rick Rumble’s “Battle of the Bits” and more! Videos of MSBC 30 available by email: [email protected] Complete show notes: www.brandwidthondemand.com

You’ve just scored radio’s ‘Daily Double’! Insights from two of radio’s top thought leaders! Tracy Johnson is widely regarded as one of the industry’s best management and talent coaches, specializing in developing high profile personality radio shows. One of the newest additions to the Tracy Johnson Media Group is longtime PD, researcher and media strategist Mike Shepard. Together, they break down radio’s evolutionary state right now, where they see the audio industry going next, and steps smart radio people should be taking NOW to be ready for the next changes. complete show notes: http://www.brandwidthondemand.com

MIX 101-5' s Two Men and a Mom (Kyle Smelser, Bryan Lord, and Sarah King) brings a whole new approach, attitude and energy to morning radio -- and have the success to prove it.In this episode, they share not just the end result, but the HOW's and WHY's behind creating a leading morning show brand.Key points you won't want to miss:(1:49)  Kyle, Ryan and Sarah explain what their 3-person morning show has in common with “Braveheart”(3:19)  The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day.(6:10)  You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:10)  Brian shares the inspiration behind their daily “60 Second Summary” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they could tell themselves when first starting out. complete show notes atwww.brandwidthondemand.com  

If you’re paying attention to radio, and all things media, you probably know the name Fred Jacobs. As President of Jacobs Media, he’s worked with clients like CBS Radio, Premiere Radio Networks, Greater Media, MTV, Amazon, Electronic Arts, and NPR, just to name a few. He’s also spearheaded the annual Jacobs Tech Survey, AQ - Radio's First Comprehensive Study of Air Personalities, his annual CES tours in Vegas and many other forward-leaning projects. With this appearance, Fred becomes the most frequent guest in our first 100 episodes, and he's also the first radio consultant ever to be inducted into the Radio Hall of Fame…FRED JACOBS!

Free Beer & Hot Wings started as an afternoon show hosted by former college roommates Gregg Daniels and Chris Michels at a non-commercial station in Omaha. Soon, they moved to mornings before heading on to WBON in Knoxville, TN. Next stop was New Jersey, where they were simulcast on two stations. The Free Beer & Hot Wings Show began full syndication in 2004 with the addition of WGRD in Grand Rapids, MI. Joe joined the show in 2005, followed by Steve in 2009 and Kelly in 2019. The show is now making mornings sound funny on radio stations in 26 different states, and making extra money in ways very few radio people do. Hear how!

Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention! complete show notes: www.brandwidthondemand.com

Lori Lewis has been a force of radio for over 25 years. First, on-air ─ with the nationally syndicated "Bubba the Love Sponge" show, then as decorated Program Director in Baltimore. In a move to help radio grow digitally and socially, Lori left day to day programming in 2008 to become Director of Digital and Social Strategies for Duke Wright’s Midwest Communications. Next, Jacobs Media tapped Lori to help their clients’ digital and social needs. Lori became Vice President, Social Media, for Cumulus Media and Westwood One. Then last fall, she joined Modern Luxury win the newly created position of VP of Social Media. In her spare time, she also serves as Board Chairperson for the nonprofit Conclave in Minneapolis. Complete show notes: www.brandwidthondemand.com

If you’re paying attention to where radio is headed, it’s very likely that you’ve encountered the work of Kurt Hanson. As Publisher and Founding Editor of RAIN ─ Radio And Internet News and the popular RAIN Summits ─ he is also the founder and CEO of the online streaming service Accuradio.com. If you’re not familiar, his insights, observation and experiences will help you take your media brand to the next level online! show notes: www.brandwidthondemand.com

Elaina Smith has become one of the strongest women performers in radio. While working at Entertainment Tonight and The Insider in L.A., Elaina found her true passion was radio when she got an opportunity to work with San Diego's wildly popular Dave, Shelly & Chainsaw morning show. She caught the bug and never looked back. Since then, Elaina has hosted shows in San Diego, Florida and now over 100 stations simultaneously on NASH Nights Live each night. Most recently her "With Elaina" has been added to the Westwood One lineup. Elaina is a Gracie Award-winning broadcaster, who recently added “actress” to her resume when she was asked to appear as herself on the series Nashville. You might also recognize her voice as the newest addition to the ACM Awards announcing team on CBS along with radio co-host Shawn Parr. Elaina is also the host of the popular “Women Want to Hear Women” podcast. Complete show notes at www.brandwidthondemand.com

Steve Reynolds spent most of his career doing morning radio. When the time came to transition professionally, he made the commitment to help talent stay relevant, real, and entertaining. Steve emphasizes the art of connecting with and entertaining the audience, focusing on what motivates the audience to return to a show each day, and the prep it takes to stay successful. Please check out his complete bio and links in the Show Notes. http://reynoldsgroupradio.com/ http://www.brandwidthondemand.com

You probably know the name Rob Barnett from his high─profile stint as President of Programming for CBS Radio, which is just the tip of the iceberg. Rob Barnett Media is a strategic content partner delivering talent, development & audience to networks, producers & brands. He’s hired and developed A-list talent and launched original series at MTV, VH1, CBS, and Audible/Amazon. He also founded one of the first online studios and networks for ten years: My Damn Channel. His complete bio and links to some of his impressive creations are in the show notes. www.brandwidthondemand.com

Ryan Wild is the PD at Emmis Radio’s HANK-FM in Indy. After an impressive run at Milwaukee’s KTI Country, and Omaha, where he served as operations manager for NRG Media’s Sweet 98, Power 106.9 and The Keg, Ryan shares his views on what ingredients make a winning brand in any size market. In this episode, Ryan candidly shares his experiences on both sides of the radio hiring desk, as well as the ‘secret sauce’ that has been a common thread in making him one of the most loved, respected and feared PD’s in radio today. Complete Show Notes: www.brandwidthondemand.com

Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles. (He’s also the PD who gave Ryan Seacrest his first full-time radio job!) Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands. Key Takeaways you won't want to miss: (2:30) Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia. (3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand. (4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources. (5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise. (12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch! Show notes at: http://www.brandwidthondemand.com

Beverlee Brannigan exudes a passion for radio. Local radio. From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards. Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us! Biggest Takeaways You Don’t Want to Miss: (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t! (4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it. (6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer. (10:45) A top survival tip for anyone who loves programming or performing on-the-air. (13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career? Show notes at www.brandwidthondemand.com

Some of radio's top performers share lessons they’ve learned along the way, that they WISH someone had told them when they were first starting out. Hear from top stars like Cadillac Jack, Morning host - KICKS 101.5,Atlanta Dede McGuire, Nationally syndicated morning host – K104/Dallas & Compass Media Drew Lee, Morning co-host – KTLK, Twin Cities JT the Brick – Las Vegas Sports Network & The FAN Jay Philpott, PD – KLOVE 105, Minneapolis Jill Strada, OM – Cox Radio/Miami Jim O’Hara, OM and WLLR Midday Host – IHeart Radio, Quad Cities, IA Jonathan Drake, OM and Mix 9X.X Afternoon host – Saga Communications, Champaign, ILTop Karen Dalessandro, Afternoon host – 96.5 WKLH, Milwaukee Show notes at www.brandwidthondemand.com

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities. You’d need to be CREATIVELY in synch with all co-branded platforms. Importantly, Innovation is the only sustainable strategy for creating long-term value. Neal Sabin and Rick O’Dell are doing just that. Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM. Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”. Biggest Takeaways You Don’t Want to Miss: (1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM. Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute! (3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format? (5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive! (6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other. (12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you! Complete show notes: www.brandwidthondemand.com

Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights. His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations. Biggest Takeaways You Don’t Want to Miss: Biggest Takeaways You Don’t Want to Miss: (1:50) The trends Sean sees on the horizon for radio stations and listeners. (2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant. (3:45) Does pure-play streaming pose a threat to legacy radio stations? Sean explores the situation, and what radio can do about it. (5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’. (10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands. Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!

Last time, Heather Cohen of The Weiss Agency shared insights on what it takes to get the attention of an agent when going for 'the big gig'. (If you missed it, we encourage you to click over to Episode #085 first.) This time Heather continues sharing insights with an episode focused primarily on The D.I.Y. Negotiator -- those who may not yet be ready, or in the market for, agency representation. Whether you learn some new tips, tricks and techniques or are just reminded of things you may have forgotten, we trust that the knowledge shared in this episode can help you achieve greater success! Complete Show Notes: www.brandwidthondemand.com

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming. Previously she served as Assistant Program Director for New York’s legendary WOR. Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent! Biggest Takeaways You Don’t Want to Miss: (4:07) What criteria does a top agent look for when considering whether to represent a new talent? (5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position. (6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers. (7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t. (12:10) Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there. Complete Show Notes: www.brandwidthondemand.com

Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year! Biggest Takeaways You Don’t Want to Miss: (2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices. (3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem. (6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio. (8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most. (12:09) Some tough but honest and sound advice for anyone serious about a career in media today. Complete Show Notes: www.brandwidthondemand.com

Chris Baker started coming to Omaha as a comic in the early 90's working at The Funny Bone Comedy Club. The great audiences and experiences quickly made Omaha his favorite stop on tour. After Talk Radio stints in Miami, Kansas City, Houston, and Minneapolis his dream opportunity opened up at Omaha’s regional powerhouse KFAB. During his afternoon drive show, Chris likes to mix the serious with the absurd or as he “… a mix of the salt and the sugar" sometimes known as "Road Range Relief" Biggest Takeaways You Don’t Want to Miss: (2:00) Lessons learned in the transition from full-time comedy to radio. (3:15) Things to look for to make SURE you’ve found the right radio ‘home’, and how to keep it that way! (5:35) Chris shares important advice for any radio person who’d like to take their ‘show’ on stage. (7:44) “Get-R-Done” with another prominent Nebraskan who also practices both comedy and radio. (11:41) Ways to define, polish and make the most of the ONLY thing an on-air performer can ever REALLY control. complete show notes: www.brandwidthondemand.com

Miami radio’s Paul Castronovo IS Florida. He co-hosted “the Paul and Young Ron Show” in South Florida for almost 3 decades on stations including WSHE, 94.9 Zeta and most recently Big 105.9. Then one day, Young Ron decided to retire and the radio empire became The Paul Castronovo show. Still the same lunacy, but with a new crew backing him up. While Paul was born in Brooklyn he’s a U of Flordia grad, a rabid Gator fan, and you will most likely find him fishing on weekends. He's also president of Castronovo Vineyards, as well as a husband and a dad. He’s a family guy, an Italian guy, and he likes the camaraderie that combination brings to radio. Here to tell us all about it..and more! Biggest Takeaways You Don’t Want to Miss: (1:28) A Brandwidth on Demand FIRST ─ a top market morning host who was originally FORCED into radio! (3:42) One surefire “TELL” that a new station employee is probably NOT going to last. (4:27) Tips for the care and feeding of your next GM or PD, and survival tips for dealing with the good, the bad, and the ugly. (5:45) Critical things a new PD should NEVER do when trying to coach and motivate talent – whether longtime veterans or the newest of the new. (7:45) Lessons learned dealing with the departure of a key show member, and casting new show members.

Many consider the DeDe McGuire the hardest working woman in radio…and with good cause! A trailblazer and industry leader who has been entertaining radio audiences for years, DeDe is famous for her entertaining, empowering, and enlightening approach. After co-hosting the nationally syndicated “Doug Banks Show”, DeDe is one of only a few women in America to host her own major market morning show, based at K104/Dallas, and syndicated by Compass Media. If you check her bio in the show notes, you’ll wonder how she gets it all done ─ but she does! Top Takeaways You Won't Want to Miss (1:30) DeDe shares how an open career mind it led her from TV news to Country Radio major market mornings by age 22 and network radio soon after!. (3:59) DeDe shares secrets learned from some of her most influential role models, and lessons any winning show can use. (5:15) How to tell whether someone in radio is willing to make it a CAREER, or just have a J-O-B. (6:28) Dede discloses the two things that make any story more compelling and relatable, whether on a network or local show! (10:36) Hear DeDe’s tips on making more than a LIVING, but a LIFE! complete show notes & videos: www/brandwidthondemand.com

If the idea of changing positions or even stations makes you hyperventilate, we’ve got PROOF that it can be done…done well, and lead to better things. Michelle McKormick began her radio career at Grand Rapids rock station WGRD holding a variety of positions there, including music director and morning co-host. Then she moved to JERSEY 101.5 the legendary FM Talker...before returning to Grand Rapids and what is now WMAX. In 2002 she made her way to Detroit to work at WKRK before returning to Grand Rapids for a stint at WOOD-AM, and now stars at WLAV-FM, weekdays on the Tony Gates Show with Michelle McKormick! Biggest Takeaways You Don’t Want to Miss: (1:12) Michelle discusses the biggest area of change impacting personality radio shows the past year ─ and tips for tackling it. (2:30) The MOST important pointer for JOINING a former competitor’s morning show, and how to make sure everything comes together. (3:30) Beyond executing a great show, Michelle outlines some of the ‘other’ duties that make her a winning co-host on a leading morning show. (5:04) Michelle offers some ‘must have’ insights any performance artist should consider BEFORE 'hiring your next job'. (6:31) This top-rated host shares some first-rate tips for ANY longtime ensemble team wanting to sound fresh, relevant and contemporary. complete show notes www.brandwidthondemand.com

Ryan Jenkins knows Millennials. He’s been speaking professionally as a Millennial and Generation Z keynote speaker for hundreds of clients such as Coca-Cola, John Deere, Salesforce.com, Johnson & Johnson and many others. His top-ranked generational insights have been featured in Forbes, Fast Company, Inc., and SUCCESS Magazine. His internationally recognized blog, podcast, and Inc.com column inspire and equip thousands of people every week. We link to all of these resources and his best-selling book, The Millennial Manual: the Complete How-to Guide To Manage, Develop and Engage Millennials in the show notes. Ryan is certainly qualified to speak as “THEE” expert on Millennials, not only because he studies them…he IS one! Biggest Takeaways You Don’t Want to Miss: (2:27) Why American radio is serving more generations than ever, and how to serve these various audiences better. (4:36) Based on his research of generations, especially millennials, if radio DIDN’T exist, how would Ryan design an audio service today? (8:00) Ryan shares feedback he’s noted for ANYONE to manage, motivate and develop talent ─ REGARDLESS OF AGE. (11:03) What do today’s audience really WANT and NEED to fully connect with any branded media content, including radio? (13:08) What has been Ryan’s biggest surprise booking TOP NAME guests for HIS podcast? complete show notes: www.brandwidthondemand.com

Anyone in radio more than a few quarter-hours in radio has likely heard the name TERRY PATRICK! After a 13-year career as a successful Air Personality and Program Director at well-known stations in Southern Florida, Atlanta, and Cleveland, Terry was recruited by the famous Research Group, rising to the position of Senior Vice President and Partner. As a consultant and coach to the coaches, Terry has offered insights to most of America’s most noteworthy broadcasters…including: The Disney Family, Entercom, IHeartRadio, Viacom, Cox Broadcasting and CBS. He’s helped to propel nearly 60 different radio stations to Number One in the coveted 25-54 demo. This includes the iconic WBEB in Philadelphia …12-time Marconi award winner for "Radio Station of the Year. (1:33) Terry reveals his “can't-miss’ recipe for a WINNING station. (3:41) One QUICK, AFFORDABLE tip that could help stations UP THEIR GAME tomorrow. (4:38) The MOST IMPORTANT element to really bonding with our audience, that radio simply CANNOT DO ─ and Terry’s tips to overcome it. (5:37) The FIRST THINGS Terry looks at when determining if a radio station or host in truly on target. (7:00) Tips to improve voice tracking which work in ANY size market. Even if the talent provides LOCAL content in other cities. More info at www.brandwidthondemand.com

This time, Brandwidth On Demand heads for the border…the NORTHERN border, as we hear from Canadian broadcast pro Matt Cundill. Professionally, Matt started while still in college in Nova Scotia. His station stops include CHOM 97.7 in Montreal, The Bear in Edmonton, then was hired by one of the biggest companies in Canada, Corus Entertainment, where he wore a number of hats including his ‘real job’, Programming Power 97 in Winnepeg. Since 2014, Matt has operated a successful consulting firm, coaching stations, talent and their online efforts. 5 Things You Won’t Want to Miss! (1:35) Get Matt’s biggest takeaways from The Conclave and Podcast Movement this summer. (2:51) What are the biggest DIFFERENCES and SIMILARITIES between radio operations in Canada and the US? (3:21). Why Canadian listeners tend to be more loyal to their radio stations and local personalities. (5:32) How does Canadian radio compare to US stations when it comes to mastering “Brandwidth” assets: (Email, social media, streaming, podcasting, etc.) (11:30) Discover Matt’s “Big 3” opportunities for radio’s branded audio content to excel, regardless of distribution platform. Complete Show Notes: www.brandwidthondemand.com

Andrew Lee is the APD and morning co-host of KTLK, Minneapolis, branded as the Twin Cities News-Talk 1130. After leading WSKY in the Gainesville market to dominance as one of Florida’s first talk FM stations, Andrew was next tapped to program then-Journal Broadcasting’s KQTH “The Truth”/Tuscon ─ and turn it into another successful FM talker. Next stop, the Twin Cities where Andrew is now reunited with his popular Arizona morning host Jon Justice for the Justice & Drew morning show. In his ‘spare time’, and Andrew also co-hosts 'The Minnesota Beercast' with Andrew Schmitt. Key takeaways You Won’t Want to Miss: (1:30) The unusual career turns that led an audio engineer and sound designer into radio hosting, Programming and now, large market mornings! (2:50) Ways to tell whether your station REALLY embraces creativity, or is just paying lip service. (4:45) Andrew’s discoveries and lessons learned about ANY on-air talent finding their authentic ‘take’ on any given topic. (5:52) Drew shares key considerations for branding ANY radio station, show or any other audio brand. (12:13) Tips for learning how to really APPRECIATE the FUN in any radio or audio position! complete show notes: www.brandwidthondemand.com

Holland Cooke has advised radio and TV stations in the USA, Canada, and New Zealand. Previously, he survived a variety of on-air and management positions, including 7 storied years as Operations Manager of WTOP/Washington, during which time the station scored its highest ratings to-date in the all-news format. When he’s not busy writing columns and reports for leading trade publications, his tireless work includes programming and marketing strategies for radio stations, career counseling for radio talent and podcasters, and Internet development for entrepreneurs, companies, and radio personalities. Show notes: www.brandwidthondemand.com

A brief summary of this episode

Vince Benedetto is the president and CEO of the Bold Gold Media Group, which owns nine full-power stations and six FM translators.in Pennsylvania’s Catskill Mountains, Pocono Lake Region, and Wilkes Barre-Scranton. Before radio, Vince was appointed to the Air Force Academy, and earned his “Jump Wings” for completing Air Force jump school. He did five freefalls and was commissioned as an officer. Realizing the importance of media dominance beyone radio, Vince is noted as a leader in understanding the power, beyond brand-building, of online platforms help station brands carve out a larger share of digital ad revenue. He has also spearheaded the The Bold Gold Broadcast and Media Foundation ─ a not-for-profit, organization with a mission of supporting the education and training of tomorrow’s broadcast and media leaders. Biggest Takeaways You Don’t Want to Miss: (1:40) The operating slogan that makes BOLD GOLD MEDIA one of the best examples of BRANDWIDTH in action and how this approach is helping move BOLD GOLD to the top of America’s GREAT OPERATORS list. (2:35) Why the ‘Golden Age’ of audio is RIGHT NOW, for those with the mindset to appreciate it. (4:15) The biggest advantages of being a GROWING COMPANY, rather that one of the giants. (6:07) Why reading a resume is one of the LAST things Vince does when reviewing applications for future team members. (11:21) A CEO’s advice to YOU for making a radio career far more REWARDING. (Spoiler alert: the more BOLD you are, the more GOLD you can accumulate!) Complete show notes: www.brandwidthondemand.com

WMYX Morning star Elizabeth Kay is living proof that a hometown girl can do well! Growing up as one of four girls in Milwaukee’s Bay View neighborhood, her Dad raised her to love sports. She's a Packer shareholder and tries to make as many Packer games as possible. Her love of sports doesn't end there; she lives an active lifestyle, frequents the gym and enjoys any outdoor activities. After graduating from UW-Milwaukee, and a four-year stint doing mornings in Green Bay radio, Elizabeth returned home to co-host mornings on 99.1 The Mix (WMYX). Now, whether Milwaukeeans are commuting, shuffling the kids off to school or hitting the snooze button for the 17th time, Elizabeth & Radar are the perfect way to share a smile and get your day off to a great start, and today, Elizabeth shares some of her insights with us. Biggest Takeaways You Don’t Want to Miss: (2:28) How attending a COUNTRY concert lead to a career in Hot AC! (3:33) What allows some shows to WIN, while others struggle? (5:07) The radio ‘secret weapon’ that anybody in radio CAN use, but many don’t. (7:26) Elizabeth’s advise for young women (and men!) who would like to follow in her footsteps. (9:12) Lessons learned from some of Elizabeth’s top role models. (#3 might surprise you!) Complete show notes at:

You won’t find a more fast-paced, high-energy sports talk show than J .T. “The Brick”. A former stockbroker, JT got his start in sports radio after becoming a frequent caller to The Jim Rome Show. After winning the inaugural "Smack-Off" in 1995, he was offered a job hosting a late-night Sunday show at KMAX-Los Angeles. From there, JT moved his show to KFMB, San Diego where he only spent a few weeks before being offered a show on the now-defunct Las Vegas-based Sports Fan Radio Network. During this time, he also hosted an afternoon show on San Francisco-based radio station KNBR. In June 2001, her landed at the upstart FOX Sports Radio network, hosting a variety of shows. With his outspoken, big, booming voice, J.T. hosts one of radio’s most interactive shows as he fields calls from listeners across the country. Joined each evening by co-host Tomm Looney (the voice of The Best Damn Sports Show Period) their outspoken dialogue is second to none as they bring a new attitude to nighttime sports talk radio on the FOX Sports network.

Memorial Day weekend brought news of the passing of another kind of veteran. A veteran of the radio wars. Celebrated voice talent and imaging conceptualist NICK MICHAELS passed away unexpectedly due to a massive heart attack. Nick was a passionate media thought leader and innovator, who saw where much of the radio industry has headed, without ever losing his ever-evolving vision for what the audio experience could be. This retrospective offers both his previous comments and insights on the state of radio -- and what it CAN be. Also included: some of Nick’s finest audio examples of that philosophy in practice. There are many very good posts and tributes to Nick’s work which can be found on the internet. Perhaps one of the most salient was a blog post by fellow Brandwidth On Demand guest Fred Jacobs. Please see Fred’s reflections in the show notes. www.brandwidthondemand.com