Show overview
Brandwidth On Demand has been publishing since 2016, and across the 10 years since has built a catalogue of 220 episodes, alongside 3 trailers or bonus episodes. That works out to roughly 75 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 149th season.
Episodes typically run ten to twenty minutes — most land between 15 min and 20 min — and the run-time is fairly consistent across the catalogue. It is catalogued as a EN-language Business show.
There hasn’t been a new episode in the last ninety days; the most recent episode landed 3 months ago. The busiest year was 2018, with 38 episodes published. Published by David Martin & Kipper McGee.
From the publisher
Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
Latest Episodes
View all 220 episodes
S7 Ep 214AI Won't Kill Radio. Indecision Might. Guest: Joel Denver, SonicTrek.ai
AI is reshaping radio—but not in the way many fear.Joel Denver, Co-Founder and CEO of SonicTrek.ai, joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused radio, local relevance, human judgment, and the future of audio.Essential listening for anyone shaping the future of radio, podcasts, and audio-first media.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content ProMorning Show Boot Camp Return to BRANDwidth on Demand episodes
S7 Ep 213Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow
Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.One Minute Martinizing - Future You (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterReturn to OTHER BRANDwidth Episodes Mentioned in this episode:visit: www.throwbacknation.com
S7 Ep 212👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio
📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.Hosts: Kipper McGee & Dave MartinKey Topics & Takeaways:From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.”Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignoreListener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.ONE MINUTE MARTINIZING: "Reverse"Please help us thank these underwriting supporters:musicmaster.comradiocontentpro.comReturn to previous BRANDwidth on Demand episodesLinks referenced in this episode:brandwithondemand.commusicmaster.comradiocontentpro.comwondery.comMentioned in this episode:visit: www.throwbacknation.com
S7 Ep 211Truth Bombs from Angela Perelli’s Cringe-Killing Playbook
Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone.This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning in. As former PD of legendary stations like K101 San Francisco and Star 98.7 Los Angeles, Angela has shaped the sound—and careers—of some of the biggest names in radio including Ryan Seacrest and Carson Daly. Today, she helps talent and team find their authentic voices and create content that actually connects. Her mission: make great shows greater.💡 What You’ll Hear:Why “being different” doesn’t mean “being weird.”The quickest way to kill cringe before you hit record.Coaching tips to build confidence (without losing your edge).What today’s execs really look for in air talent — beyond ratigs.The one thing that separates authentic from awkward.💥 Cringe-free content. Killer career advice. Angela doesn’t hold back.Time-stamped Takeaways:(01:55) Why “being different” is overrated—and what to aim for instead(04:30) Understanding your purpose as a host helps you filter content and make decisions. (06:49) It's crucial to embrace diversity within your team to create engaging conversations. (08:41) Listener feedback can be valuable, but differentiate between constructive criticism and negativity. Links referenced in this episode:ONE MINUTE MARTINIZING: CalendaringPlease help us thank these underwriting supporters:musicmaster.comradiocontentpro.comReturn to previous BRANDwidth on Demand episodes
S7 Ep 210🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster
When audio pros want honest answers about growing their audience, they call Tom Webster.In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content.Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count.He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset.This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.
S7 Ep 209The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.
Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.🧠In This Episode:How the Three Minute Rule is changing audience credit in PPM marketsWhy mobile diary options could reshape smaller marketsNielsen's partnership with Edison and why Share of Ear data matters How AI is already being used in audio attribution and analysisWhy radio still dominates ad-supported audio (yes, really—70% of it!)What the industry can expect from the Nielsen One projectOne-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodesMentioned in this episode:www.radiocontentpro.com/brandwidth
S6 Ep 208Meet Jimmy Failla: From Cabbie to Comic to Network Radio’s Hottest Talk Star
You can't break out by trying to fit in! That's the mantra we’re diving into today as we chat with the hilarious Jimmy Failla, who’s gone from New York City cab driver to comedian to comedy radio kingpin, middays on his network FOX Across America show...which has exploded onto another 10+ stations just since we recorded this interview!We’re talking all about how you have to be your unique self in a world that’s constantly trying to squeeze you into a box. Simple, but not easy. Jimmy shares his wild journey and how he crafts his show, blending humor with the serious stuff, like current events and even politics — you know, the fun topics! Plus, we’ll get into the nitty-gritty of how to connect with audiences across different platforms, including his top-rated TV Show and best-selling books!So, grab your earbuds, kick back, and let’s explore the art of being a one-of-a-kind voice in this crazy media landscape!Check out Jimmy'sRadio show - FOX Across America with Jimmy FaillaPodcast - FOX Across America (on Demand) TV show - FOX News Saturday NightBooks by Jimmy Failla -A Life of Laughter and Love -The Cancel Culture Dictionary -Follow That Car!: A Cabbie's Guide to Conquering Fears, Achieving Dreams, and Finding a Public Restroom AppearancesOne Minute Martinizing - Company (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:MusicmasterRadioContentProThrowback Nation RadioMORNING SHOW BOOT CAMPCheck out Previous BRANDwidth Episodes<p...
S6 Ep 207Beyond Powerful: Valerie Geller’s Top Insights for Future-Proofing Your Media Career
Want to secure YOUR career against the unknown? In this must-listen episode multi-media powerhouse and content guru Valerie Geller drops some serious knowledge bombs about adapting and excelling in today’s hyper-digital media frenzy. Fresh off finishing her third book, BEYOND POWERFUL RADIO: An Audio Communicator’s Guide to the Digital World , Valerie unearths some top techniques and shares secrets that have empowered legions of broadcasters and podcasters to cut through the noise in todays evolving mediascape. With her decades of coaching the who’s who in broadcasting, Valerie digs into the nuts and bolts of crafting content that doesn’t just speak but resonates, engages, and captivates—because let’s face it, your audience has the attention span of a TikTok scroll.Why should you care? Because unless you’ve been living under a rock, you know the media game has changed. It’s no longer enough to just broadcast; you’ve got to echo across multiple platforms. Valerie’s insights into turning your every broadcast or podcast into a magnetic force field of engagement are nothing short of a masterclass in media evolution. And guess what? She’s here to ensure your voice isn’t just heard but felt.Keen to bulletproof your position in the evolving media landscape? Valerie's latest tome, Beyond Powerful Radio, isn’t just a book; it’s your new best friend in the digital age—a blueprint for what comes next in the world of podcasting and broadcasting. Dive into her strategies, and you might just find your own voice growing beyond powerful.Curious? maybe, just maybe, transform from media follower to industry leader, explore her business strategies here, and get your hands on the book that’s rewriting the rules here. Trust us, your media career will thank you.One Minute Martinizing - Show Biz (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterCheck out OTHER BRANDwidth Episodes
S6 Ep 206Sean Ross-Radio's Most Intriguing Stations of 2025
Join us as Sean Ross, the renowned writer and editor behind "Ross on Radio," explores the radio industry’s path to thriving in 2025.Just in time for his annual Intriguing Stations column, discover how standout radio brands are redefining success with creative formats and localized engagement, from bilingual classics in Miami to innovative listener promotions worldwide. Sean also dives into the resurgence of mass-appeal formats like Top 40 and Country, strategies for fostering deeper community connections, and the role of AI in production and content creation. Sean shares actionable insights for broadcasters to extend in-car listening, leverage video content, and reimagine the audience experience. With practical advice and global examples, this episode is a must-listen for anyone looking to stay ahead in the ever-evolving radio landscape. Tune in to gain new perspectives on what it takes to thrive in 2025 and beyond. Sean's INTRIGUING observations and concepts you'll want to discuss with your team! The resurgence of mass-appeal formats like Top 40 and Country.Creative ways stations are fostering deeper local connections.Strategies for balancing traditional audio strengths with the rise of video and streaming platforms.The impact of AI on radio production and content creation.Spotlighting standout stations making waves in 2024 and 2025.One Minute Martinizing - Timing (read here)Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterReturn to OTHER BRANDwidth Episodes
S5 Ep 205Beyond the Infinite Dial: Edison's Larry Rosin Reveals 5 Must-Know Survival Moves
This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio.As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now. Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival.Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success.He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively. This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares.Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world.***This Time We’ll Learn:[02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS! [05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever. [09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car. [14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant. [16:26] Why radio’s unmatched reach makes it a cornerstone of ad-supported audio. One Minute Martinizing Dave Martin explores WHAT's NEXT?Please help us thank these BRANDWIDTH ON DEMAND supporters:Musicmaster RadioContentProThrowback Nation RadioGet the <a href="https://bit.ly/BWnwx24" rel="noopener noreferrer"...
S5 Ep 204Crush It Now: Unlock Kelly Ford’s 5 Power Tips to Media Mastery
Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format.With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond. In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow. One Minute Martinizing by David Martin Please help us thank these BRANDwidth on Demand supporters:Musicmaster RadioContentProThrowback Nation RadioGet the FREE BRANDwidth newsletterMentioned in this episode:visit: www.throwbacknation.com
S5 Ep 203Steve Goldstein says "Evolve NOW Or Fall Behind" – 5 Tips and 1 Warning
Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention. Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters: Musicmaster Radio Content Pro Throwback NationYES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes
S5 Ep 202Engage And Retain: 5 Steps Revealed - David Moore, KSLX, Phoenix
In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio. He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers. David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals.Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter)Hubbard Broadcasting/PhoenixOne Minute Martinizing by David MartinPlease help us thank these BRANDwidth on Demand supporters:MusicmasterRadio Content Pro Throwback NationGet the FREE BRANDwidth newsletter HERE Check out previous BRANDwidth episodes HEREMentioned in this episode:visit: www.throwbacknation.com
S6 Ep 201AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon
Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging. Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them! Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape. Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.See Tracy's AI Webinar HERECheck out Radio Content Pro today!One Minute Martinizing by David MartinPlease help us thank these BRANDWIDTH ON DEMAND supporters:MusicmasterRadio Content Pro Morning Show Boot CampGet the FREE BRANDwidth newsletter HERE Check out previous BRANDwidth episodes HERE
S6 Ep 200Mike McVay’s Essential Must-Knows to Future-Proof Your Career
In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.One-Minute Martinizing (tap here)Please help us thank these BRANDWIDTH on DEMAND supporters: Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to Brandwidth on Demand episodes
S6 Ep 199The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel
In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.One Minute Martinizing with David MartinPlease help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp YES! Send me the free SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes
S6 Ep 198Game-Changing Insights from B96’s Molly Cruz
Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset. Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.One-Minute Martinizing (tap here)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email
S6 Ep 197Morning Show Hacks: 7 Insights from 2 Guys Named Chris
This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.One-Minute Martinizing (by David Martin)Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRANDwidth on Demand episodesYES! Send me the SHOW NOTES preview emailReturn to BRANDwidth on Demand episodes
S6 Ep 196Swipe Right for Radio: Eryn Cooper's 5 Essential Tips for Media's Future
This time, we feature Nashville’s Multimedia Queen. WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipelineKey Points You Won't Want to Miss:[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media![00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.Check out One-Minute Martinizing -"Patience"Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Content Pro Radio's FIRST GPT prep tool.Morning Show Boot Camp Return to Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email
S6 Ep 1005From Fear to Resilience: Steve Reynolds helps you navigate Radio's changes
Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL. In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country. In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience. Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community, Steve has also written for major media publications and regularly speaks at industry events. Time-Stamped Highlights:(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them. (07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.One-Minute Martinizing (tap here)* * *Please help us thank these BRANDwidth on Demand supporters: Musicmaster Radio Swag Shop Morning Show Boot Camp