#098 - Radio's NEXT Game-Changer: Guest: Tom Webster, SVP/Strategy, Edison Research
Brandwidth On Demand · David Martin & Kipper McGee
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Show Notes
Tom Webster is SVP/Strategy for Edison Research. With over 20 years of experience researching consumer usage of technology, new media and social networking, his insights could not come at a better time. This year, their INFINITE DIAL STUDY reveals patterns that can mean tremendous opportunity for legacy radio brands OR present the biggest threats ever. It all depends on how you interpret the trends, and the steps you take next. Tom offers some unique perspectives, predictions, and pathways ─ for those paying attention!
complete show notes: