Audio Branding

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her.  In this episode, Carrie and I discuss:How to figure out what to do with your podcastDoing market research before you dive into creating podcast contentHow to look at negative reviews in a positive waySponsoring yourself first and what it meansHow to create an ad for your podcast and the importance for your podcastHow to market your podcast with a websiteCarrie’s upcoming curriculum for marketing podcastsThe problems marketing companies are seeing with trying to market podcastsThe commonalities between getting a podcast off the ground and a business Some of the top issues companies run into when they start a podcastThe importance of quality sound on a podcastThe balance in finding the best sound for each podcastElements Carrie adds to podcasts to make them sound betterThe beauty of adding a bit of white space to a podcastWhat Carrie is currently working onCarrie’s free audit for your podcastIf you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings.  I’m super pleased to be talking with Carrie Cawfield Arick – and I know this discussion will have a lot of useful information in it - especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.In this episode, Carrie and I discuss:How COVID has shifted her businessWhat has happened to podcasting since COVID has hitHow podcasting looks in different countries and cultures What led her to podcasting and audioHer first podcast loveHer first podcast and the pains of getting startedStarting her podcast consulting business Growing her podcast consulting businessWhat she’s learned from growing her business and teamWhat she loves the most about podcastsCarrie’s advice to keep people engaged in your podcastCarrie’s take on audio branding for podcastsHow she works with her podcast clientsQuestions to ask yourself when picking the music/audio for your podcastAnswering the question: how long should my podcast be?If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us.In the 2nd part of this interview Nick shares:How he uses emotions to bridge the gap between himself and his clients when it comes to talking about their overall vision for their pieceThe challenges that different cultures bring to the table when choosing the right soundHow music communicates within different cultures A project he had to create for a brand that was relating to multiple types of peopleHow he takes feedback and changes sounds accordingly His project with TikTok and how that was different than othersHow money affects musical choices with brandsHis current projectsYou can find Nick Crane at www.racketclub.tv, and on Instagram - www.instagram.com/racket.club.music.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Nick Crane has been making music since he was 8 and making movies since he was 11. In 2019, he launched Racket Club- a boutique music production studio. Nick’s had the pleasure of working with Nike, Verizon, Ford, and others. Racket Club also creates scores for short films and his most recent score released in April of 2020.In this episode, we discuss:Nick’s background and how he got into this workWhat his business, Racket Club does differentlyThe struggle of making money in the music industry these daysWhat artists bring to a company’s brandingHow he works with brands and artistsWhat we’ve seen as a trend in COVID responses from brandsSome of the challenges of doing audio work You can find Nick Crane at www.racketclub.tv, and on Instagram- www.instagram.com/racket.club.music.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your audience when figuring out your own podcast.In this second part, we discuss:How COVID has affected podcasting and what is coming out of thisThe podcasts she’s seen out of COVID and what effects they’re having on societyDifferent podcast formats and figuring out what’s right for you / your podcastThe importance of being tuned into your audience to know what they want to listen toSome of the things that deteriorate the quality of your podcastHow to improve the quality of your own voice How larger companies are using podcasts to their advantageWhat Elaine is currently working onTo find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!In the first part of the interview, we discuss:How she got into podcast productionElaine’s take on whether or not now is the right time to start a podcastThe part podcasts can play in communicating with your audienceMy reasoning for recording my podcasts ahead of time and Elaine’s takeHow the Corona Virus has affected the way Elaine has had to shift her own podcastThe importance of quality in any audio you put out thereFinding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcastElaine’s planning process and what you need before you launch your podcastWhat’s involved with interviewing guests on your podcast To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.We also discussed:How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)Why historically, dubbing has had a bad rapThe difference in how people are receiving programming these daysHow Jeff chooses talent for dubbingHow Jeff brings reality to a dubbing performanceWhy great actors often miss the mark and blow their voiceover auditions How sound and audio have historically been on the back burner while the visual has been stressed moreWhy it doesn’t work when TV spots are pulled and run as radio spotsHow Jeff gets emotional performances from voice actorsWhat has changed with promos during the COVID-19 shutdownsThe PSA project Jeff is currently working onWhat else Jeff has going on right nowTo learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Jeff Howell launched his voiceover industry career as an agent at Abrams-Rubaloff and Lawrence then crossed over to the creative side as a casting director / radio producer at Bert Berdis and Company. Later, he was hired as the VP of Production at World Wide Wadio. He has produced radio commercials and network radio TV promos, served as a post-production supervisor and director, directed narration, and more. He now runs his own company producing and directing all things voiceover. He teaches voiceover acting at schools, facilitates workshops, and does private coaching for voiceover talent.In part one of my conversation with Jeff, we spoke about how he got started in the industry, as well as:How things are going for him in the midst of the COVID-19 shutdowns (during which time we recorded this episode)Why Jeff shifted from theater to television, radio, and film while in schoolWhat roles Jeff had in voiceover at Abrams-Rubaloff and LawrenceWhy Jeff decided to change jobs in order to work as a casting director at Bert Berdis and CompanyWorking for World Wide WadioHow Jeff started his own companyCasting talent to do dubbing work for NetflixWhat Jeff loves about interacting with voiceover talentThe trends and transitions Jeff has seen throughout his years in the industryWhy now is a wonderful time for actors to get into voiceoverThe increasing amount of diversity in voiceover talentHow Jeff finds talent for voiceover jobs and supports them during auditions and readsThe negative side of the advancements in technology for voiceoverThe benefits that technology is providing during the COVID-19 restrictionsYou can find more information on Jeff Howel at his website http://www.jeffhowellvo.com, or you can email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s the second part of my interview with casting director and coach, Mary Lynn Wissner. We talked about common mistakes she sees voice actors make and what she suggests voice talent do to differentiate themselves.We also spoke about things like:How voiceover work is about so much more than having a nice voiceHow Mary Lynn helps producers open their eyes to possibilities they hadn’t considered when hiring talentThe difference in sound when adults do kids’ voices versus when kids do kids’ voicesWhat changes in the industry Mary Lynn predicts coming out of the COVID-19 shutdowns (during which time this episode was recorded)What the process looks like when Mary Lynn finds talent for producersThe additional roles voice talent are having to take on The coaching Mary Lynn is doing currentlyMary Lynn’s VO Pros classesWhat Mary Lynn is currently working on and how she structures her workdaysMary Lynn’s Voiceover Self Direction app and how voice talent are using it to learn tips and tricks, gain confidence, and prepare for auditionsYou can find out more about Mary Lynn and Voices Voicecasting on her website www.voicesvoicecasting.com, or you can email [email protected]. You can also check out The Voice Over Self Direction app on the App Store (https://itunes.apple.com/us/app/voice-over-self-direction/id731453256?mt=8) or on Google Play (https://play.google.com/store/apps/details?id=com.jah.vvc).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Since 1990, Mary Lynn Wissner’s company Voices Voicecasting has cast thousands and thousands of voice talent in thousands and thousands of voiceover productions. She directs workshops, coaches voice talent, consults, and directs talent around the world. While things have certainly changed in the midst of the COVID-19 shutdowns (during which time this episode was recorded), Mary Lynn has stayed quite busy, including just finishing up a Bud Light casting.In the first part of our conversation, we spoke about:Mary Lynn’s background in acting and her studies at UCLA and Cal StateBeing hired by Don Pitts as an assistant voiceover agentStarting her company, Voices Voicecasting Doing voiceover work herselfProducing a traveling workshop called The VO RoadshowHow Mary Lynn has been able to mold her career around her family lifeWhat Mary Lynn wishes she would have done differently in her careerHow supportive the voiceover community isTrends that Mary Lynn has seen change over the yearsThe difference between reading the copy and acting the copy of a voiceover pieceThe majority of work that Mary Lynn has seen come through during the COVID-19 shutdownsWhat exactly Mary Lynn’s role entails as a casting directorTo find out more about Mary Lynn and Voices Voicecasting, check out her website www.voicesvoicecasting.com or email [email protected]. You can also check out The Voice Over Self Direction app on the App Store (https://itunes.apple.com/us/app/voice-over-self-direction/id731453256?mt=8) or on Google Play (https://play.google.com/store/apps/details?id=com.jah.vvc).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.We also talked about: What an invocation name is and how it parallels a domain nameHow Chip is helping blind individuals get their blogs out on voice devicesHow spelling doesn’t matter with an invocation name, but rather the sounds in that nameThe crossover between voice technology and the internet of things (IOT)How cameras in our refrigerators can tell us when we’re low on milk and even order it for usPrivacy concerns with advertising and marketingHow giving up some of our privacy allows us to experience many conveniences that we wouldn’t be able to otherwiseHow Google is benefiting from providing us with “free” Gmail serviceSiri, KFC, and other voice imprintsHow we’re able to add emotion and other levels of humanness to voice conversion technologyHow individuals who are unable to speak are utilizing text to speech technology to communicateTo find out more about Chip and his work, check out the following social media platforms:LinkedIn: https://www.linkedin.com/in/cedwards/Twitter: https://twitter.com/ChipEdwards4Create My Voice on Twitter: https://twitter.com/CreateMyVoiceCreate my Voice on Facebook: https://www.facebook.com/CreateMyVoice/You can also take a look at the company’s website www.createmyvoice.com.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.In part one of our conversation, Chip and I talked about how he became interested in his line of work, as well as: How Amazon has made a way for people, businesses, brands, and content creators to add their own capabilities onto smart speakers and other voice technologiesWhat indicated to Chip that voice technology was going to get bigHow voice technology is becoming so much more than the smart speakers in our living roomsHow devices called wearables are utilizing voice technologyThe privacy we are giving away in order to gain convenience The illusion of privacy How privacy (or lack thereof) comes into play with marketing and advertisingWhy Google Glass didn't fare so well on the marketOne of Amazon’s latest products, glasses with Alexa built inHow Chip helps business and brands stay one step ahead of the curve by effectively utilizing voice in reaching their audiencesTo learn more, you can find Chip on the following social media platforms:LinkedIn: https://www.linkedin.com/in/cedwards/Twitter: https://twitter.com/ChipEdwards4Create My Voice on Twitter: https://twitter.com/CreateMyVoiceCreate my Voice on Facebook: https://www.facebook.com/CreateMyVoice/You can also check out www.createmyvoice.com to find out more about Chip’s work.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy