Audio Branding

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.We also discussed:How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)Why historically, dubbing has had a bad rapThe difference in how people are receiving programming these daysHow Jeff chooses talent for dubbingHow Jeff brings reality to a dubbing performanceWhy great actors often miss the mark and blow their voiceover auditions How sound and audio have historically been on the back burner while the visual has been stressed moreWhy it doesn’t work when TV spots are pulled and run as radio spotsHow Jeff gets emotional performances from voice actorsWhat has changed with promos during the COVID-19 shutdownsThe PSA project Jeff is currently working onWhat else Jeff has going on right nowTo learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Jeff Howell launched his voiceover industry career as an agent at Abrams-Rubaloff and Lawrence then crossed over to the creative side as a casting director / radio producer at Bert Berdis and Company. Later, he was hired as the VP of Production at World Wide Wadio. He has produced radio commercials and network radio TV promos, served as a post-production supervisor and director, directed narration, and more. He now runs his own company producing and directing all things voiceover. He teaches voiceover acting at schools, facilitates workshops, and does private coaching for voiceover talent.In part one of my conversation with Jeff, we spoke about how he got started in the industry, as well as:How things are going for him in the midst of the COVID-19 shutdowns (during which time we recorded this episode)Why Jeff shifted from theater to television, radio, and film while in schoolWhat roles Jeff had in voiceover at Abrams-Rubaloff and LawrenceWhy Jeff decided to change jobs in order to work as a casting director at Bert Berdis and CompanyWorking for World Wide WadioHow Jeff started his own companyCasting talent to do dubbing work for NetflixWhat Jeff loves about interacting with voiceover talentThe trends and transitions Jeff has seen throughout his years in the industryWhy now is a wonderful time for actors to get into voiceoverThe increasing amount of diversity in voiceover talentHow Jeff finds talent for voiceover jobs and supports them during auditions and readsThe negative side of the advancements in technology for voiceoverThe benefits that technology is providing during the COVID-19 restrictionsYou can find more information on Jeff Howel at his website http://www.jeffhowellvo.com, or you can email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s the second part of my interview with casting director and coach, Mary Lynn Wissner. We talked about common mistakes she sees voice actors make and what she suggests voice talent do to differentiate themselves.We also spoke about things like:How voiceover work is about so much more than having a nice voiceHow Mary Lynn helps producers open their eyes to possibilities they hadn’t considered when hiring talentThe difference in sound when adults do kids’ voices versus when kids do kids’ voicesWhat changes in the industry Mary Lynn predicts coming out of the COVID-19 shutdowns (during which time this episode was recorded)What the process looks like when Mary Lynn finds talent for producersThe additional roles voice talent are having to take on The coaching Mary Lynn is doing currentlyMary Lynn’s VO Pros classesWhat Mary Lynn is currently working on and how she structures her workdaysMary Lynn’s Voiceover Self Direction app and how voice talent are using it to learn tips and tricks, gain confidence, and prepare for auditionsYou can find out more about Mary Lynn and Voices Voicecasting on her website www.voicesvoicecasting.com, or you can email [email protected]. You can also check out The Voice Over Self Direction app on the App Store (https://itunes.apple.com/us/app/voice-over-self-direction/id731453256?mt=8) or on Google Play (https://play.google.com/store/apps/details?id=com.jah.vvc).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Since 1990, Mary Lynn Wissner’s company Voices Voicecasting has cast thousands and thousands of voice talent in thousands and thousands of voiceover productions. She directs workshops, coaches voice talent, consults, and directs talent around the world. While things have certainly changed in the midst of the COVID-19 shutdowns (during which time this episode was recorded), Mary Lynn has stayed quite busy, including just finishing up a Bud Light casting.In the first part of our conversation, we spoke about:Mary Lynn’s background in acting and her studies at UCLA and Cal StateBeing hired by Don Pitts as an assistant voiceover agentStarting her company, Voices Voicecasting Doing voiceover work herselfProducing a traveling workshop called The VO RoadshowHow Mary Lynn has been able to mold her career around her family lifeWhat Mary Lynn wishes she would have done differently in her careerHow supportive the voiceover community isTrends that Mary Lynn has seen change over the yearsThe difference between reading the copy and acting the copy of a voiceover pieceThe majority of work that Mary Lynn has seen come through during the COVID-19 shutdownsWhat exactly Mary Lynn’s role entails as a casting directorTo find out more about Mary Lynn and Voices Voicecasting, check out her website www.voicesvoicecasting.com or email [email protected]. You can also check out The Voice Over Self Direction app on the App Store (https://itunes.apple.com/us/app/voice-over-self-direction/id731453256?mt=8) or on Google Play (https://play.google.com/store/apps/details?id=com.jah.vvc).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.We also talked about: What an invocation name is and how it parallels a domain nameHow Chip is helping blind individuals get their blogs out on voice devicesHow spelling doesn’t matter with an invocation name, but rather the sounds in that nameThe crossover between voice technology and the internet of things (IOT)How cameras in our refrigerators can tell us when we’re low on milk and even order it for usPrivacy concerns with advertising and marketingHow giving up some of our privacy allows us to experience many conveniences that we wouldn’t be able to otherwiseHow Google is benefiting from providing us with “free” Gmail serviceSiri, KFC, and other voice imprintsHow we’re able to add emotion and other levels of humanness to voice conversion technologyHow individuals who are unable to speak are utilizing text to speech technology to communicateTo find out more about Chip and his work, check out the following social media platforms:LinkedIn: https://www.linkedin.com/in/cedwards/Twitter: https://twitter.com/ChipEdwards4Create My Voice on Twitter: https://twitter.com/CreateMyVoiceCreate my Voice on Facebook: https://www.facebook.com/CreateMyVoice/You can also take a look at the company’s website www.createmyvoice.com.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.In part one of our conversation, Chip and I talked about how he became interested in his line of work, as well as: How Amazon has made a way for people, businesses, brands, and content creators to add their own capabilities onto smart speakers and other voice technologiesWhat indicated to Chip that voice technology was going to get bigHow voice technology is becoming so much more than the smart speakers in our living roomsHow devices called wearables are utilizing voice technologyThe privacy we are giving away in order to gain convenience The illusion of privacy How privacy (or lack thereof) comes into play with marketing and advertisingWhy Google Glass didn't fare so well on the marketOne of Amazon’s latest products, glasses with Alexa built inHow Chip helps business and brands stay one step ahead of the curve by effectively utilizing voice in reaching their audiencesTo learn more, you can find Chip on the following social media platforms:LinkedIn: https://www.linkedin.com/in/cedwards/Twitter: https://twitter.com/ChipEdwards4Create My Voice on Twitter: https://twitter.com/CreateMyVoiceCreate my Voice on Facebook: https://www.facebook.com/CreateMyVoice/You can also check out www.createmyvoice.com to find out more about Chip’s work.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy