Audio Branding

I'm so excited to chat with Macha Grueber. She's done some amazing things in the audio world and I have to tell you - I've been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creative team at iHeartRadio. This is quite the interview and we had so much fun chatting!Tune in to hear Macha and I discuss:Macha’s take on COVID-19How helpful having a home studio has beenHer first introduction to audio- being part of a pirate radio studioGoing to college to be a chiropractic doctorHow she transitioned away from chiropractors to being a radio show hostHer first take at doing her own audio imagingHow making promos led to her going to broadcasting schoolTransitioning away from being ON air into creating audio imaging Where imaging for radio came fromThe background on radio station imaging and how it affects ratings What’s changed now- length of promos and what promos sound likeThe places radio shows up now versus 20 years agoListening to radio stations at home on smart speakersTransition into iHeartRadioBeing kicked out after her first internship Her first gig with Clear ChannelThe in between time- working in the real world and doing audio imaging on her ownHer experience creating demos and doing voice overTrends Macha has seen in commercials- both visual and audioThe effects of the millennial crazeWhat makes good audio branding The impact of writing on a good commercial How audio recordings happen in the commercial worldThe importance of theater of the mind for commercials versus a voice overHow sound design affects the entire commercialTurn around time for commercials If you’d like to get in contact with Macha Gruber, you can find her:Website: www. machacreative.comInstagram: www.instagram.com/machacreative or www.instagram.com/machagruberFacebook: https://www.facebook.com/missmachaThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings? Weav Run, an award-winning workout app that instantaneously adjusts a song's tempo to match the listener's own pace, offers just one example of the fascinating potential of dynamic music.When it comes to audio branding, music's usually thought of as the product - and the audience is just a passive consumer. You can listen to a song and let its melody carry you through the highs and lows, but no matter how many times you listen, those highs and lows aren't ever going to change. The song is the song, and changing the mood a soundtrack sets usually just means switching to a different song. Dynamic music, however, seeks to reinvent that relationship by enabling a single audio track to evolve and reflect each individual listener, whether it's by matching your walking pace, or detecting and following the rhythm of your heartbeat or breathing rate, or even measuring changes in your brain activity. Slow and thoughtful, lively and upbeat or quick and energetic, dynamic music allows a song to remain instantly recognizable while engaging us on a surprisingly personal level.Just check out this video demonstration of Weav Music's exercise app Weav Run, which won the 2019 International Sound Award for Service and Sound start-ups:https://www.international-sound-awards.com/media/ISA2019/2019-1014-Weav-Music_presentation_Rasmussen_KB.mp4As you can see, it's not just about speeding up or slowing down the music: there's a very tricky balancing act to consider between the pitch, tempo and even the composition of the song so that it remains appealing - and recognizable - in a variety of forms. Managing those sorts of second-by-second changes, and doing it so quickly that the listener doesn't even notice it's happening, is a pretty new development that's gotten a really big push from smartphones, mobile devices and our always connected, on-the-go world.Still, the idea of it has been around for quite a while: just think of an opera, where a whole orchestra's focused on just keeping pace with the action on the stage. But the idea of doing this automatically and in real time, for each and every person, really got its start with early computer games, where programmers had to come up with some very inventive audio techniques to allow the music to seamlessly shift from one situation to the next. Here's an example of one such technique called vertical re-orchestration that uses hidden bridges to move back and forth between slightly different versions of a single melody:https://youtu.be/O5ZRYx_AMo8If you think about it, video games are really all about influencing a person's behavior and creating an immersive, dynamic environment that draws them into the experience, which is just the sort of engagement that audio branding seeks to create as well. As the intersection between technology, art and lifestyle continues to expand, that sort of approach is becoming more and more relevant, not just in virtual environments but in our everyday lives as well. For instance, Sync Project, a Boston audio startup acquired by Bose in 2018, has been developing technology that adapts music to a listener's real-time biometric data to help them relax, to fall asleep, even manage chronic pain and other medical conditions:https://www.newscientist.com/article/2127759-start-up-uses-biometrics-to-tailor-music-for-good-nights-sleep/If you'd like to see how it works, give it a try here:https://unwind.syncproject.co/#/Music can have a very real, even medical impact on our brains and bodies. Just listening to a favorite song can trigger the release of endorphins in much the same way exercise does, and releases neurochemicals such as dopamine and oxytocin, promoting a sense of well-being and reward and actually blocking pain receptors to reduce stress. This effect is so potent that music therapy is currently being researched as an alternative to opioid prescriptions. The potential for dynamic music to utilize and finely tune this effect for each listener could have enormous implications for everything from audio marketing to the entertainment industry to healthcare.Audio technology's evolving at an unprecedented rate, and in ways we hardly could have considered a decade or two ago. Today we can go jogging with the Weav Run app and, instead of simply keeping up with the music, the music itself keeps up with us, changing and flowing to reflect our own experience in the moment. We're entering an era in which listeners no longer simply listen to and consume music, but engage with that music on a physical, personal level, weaving it more and more deeply into the fabric of our lives.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it wit

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!In this episode, we explore:How to create audio branding for a company that just has a feelThe different phases of developing an audio brandHow many companies and brands have thought about their audio brandingHow audio branding has become more normalizedThe background needed before writing the actual audioHow AudioUX decides what each brand needs for their audio brandingWhat Eric does with each brandHow psychoacoustics comes into playBest practices for soundsUniversal sounds versus location specificGeneric sets (sounds) versus Premium sets (sounds) and how that drives salesSounds creating experiencesWhere UX came from and the importance of the user experienceWorking with the UX teams with each brandThe new platform for audio brandingHaving apps work together with their audioThe parts of different experiences that should have differences with audioMaking sure everything sounds the way it should once everything has been createdHow audio branding has changedThe need for comfort with sounds now with COVIDSound types and their unique skills in different apps/devicesHow sound affects what we wantThe evolution of audio branding with each brandCheck out the case studies on the websiteThe best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conversation I've wanted to have for a while - and I hope you find it as fascinating as I do!In this episode, we talk about:How things have been going since the start of COVID in NYCThe change in industries for voice actors with COVIDHis background in audioHow becoming a musician and studying music theory influenced his current pathWhy Eric minored in psychologyWhat exactly is psychoacousticsThe backend side of audio brandingThe shift in the commercial music industryThe formation of AudioUXThe purpose of AudioUX- bringing together audio and visual brandingThe importance of the audio logo and the company identityThings you can do modularly to keep your audio branding evergreenHow different businesses have manipulated their audio logo to convey different emotionsUniversal sounds and iconsWhy audio branding is importantHow audio allows you to interact with different brandsTransporting with different sounds to different placesHow he came up with a sound for a colorThe process of doing audio brandingAll the different components that get created during an audio branding processThe best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Emily Rose Giddings. This episode is a continuation of our conversation about music and sound and really dives into what she does to help her clients embody their own sound as well as what’s involved in training your voice for video/speaking.Listen in to our continued conversation about:What it means to be “performing a script”The difference between a good actor and a great actorHow to shift your mind to creating the environment to speak wellHow imagination comes into play with voice actingVoice acting in different realms The importance of having emotion behind your voice actingMy process for changing my voice to match the purpose of the voice acting I’m doingThe mingling of emotions to create the “correct” voice for each projectActing theoryThe process of mixing real life experiences with imaginary onesWhat’s involved in confidence coachingWhy people think they need confidenceThe fallacy about “getting there”The importance of clear goals and what you need to do to achieve themTaking feedback gracefullyHow Emily works with her clientsEmily’s ideal clientsHow her past with marketing has impacted the people she works withWhat Emily is currently working on - something for coaching and something for her musicThe struggle with touringHow Emily connects with her audience- social media scheduled performancesIf you are looking for more information about Emily Rose Giddings’ coaching opportunities, you can find those here:Website: https://www.emilyrosegiddings.com Facebook group: https://www.facebook.com/groups/confidentcreativeentrepreneurs If you’re looking for more information about her band, you can find that here:Zigtebra: https://www.facebook.com/zigtebra Instagram: www.instagram.com/ZigtebraThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I had the joy of talking with Emily Rose Giddings. She is a self-taught musician who has toured the country multiple times as the lead vocalist in the indie band Zigtebra. She's also a certified life coach who focuses on helping her clients find confidence and authenticity in marketing online. With the change in schedule due to COVID, she's creating lots of workshops in her Facebook group, Confident Creative Entrepreneurs, to keep her community engaged. I'm excited to share with you her perspective on sound and music!Tune in to hear our conversation about:The tech adventures caused by everyone being at homeWhat she’s been up to since COVID hitHer background in music and what led her to performing Her start with music and her experience with underground musicHer fascination with Fiona Apple and her influence Exploring texture of voices How frequencies of voices resonate with different peopleThe progression of finding your own authentic voice Melding of voices to create your own voiceThe progression of music through different decades The irony and throwback of the announcer voiceHow she gets people to use their voice well on videoDifferent exercises to help people use their voices betterThe importance of breath controlConfidence and the fear that keeps us from having confidence to show up wellWhat people say before vocal lessons with EmilyWhat to focus on while you’re speaking to keep you from losing your confidenceHow to actually get better at speakingThe importance of the ongoing coaching If you are looking for more information about Emily Rose Giddings’ coaching opportunities, you can find those here:Website: https://www.emilyrosegiddings.com Facebook group: https://www.facebook.com/groups/confidentcreativeentrepreneurs If you’re looking for more information about her band, you can find that here:Zigtebra: https://www.facebook.com/zigtebra Instagram: www.instagram.com/Zigtebra This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this second part of my interview with Robert Kennedy III, we continue our conversation about communication and how it plays into the realm of public speaking. There are so many good tidbits that are applicable to anyone who needs to use communication as part of their lives!Tune in to hear Robert and I talk about:Determining what other people need from youHow asking “what’s going on in your world?” helps to know what’s drive peopleListening as the flip side of communicationExploring your own curiosity Power zones and how the time of day determines how well you communicateWhat Robert teaches his students to avoidTechnology apps to use to help you become more effective with your communication Breaking down speeches into patternsComparing speech patterns to piano patterns The importance of storytelling frameworkThe wave pattern of public speaking How public speaking is either successful or not The need for connection throughout your speech Determining the purpose of your speechRobert’s upcoming virtual conferenceThe updated version of Robert’s bookIf you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) - https://amzn.to/3gutenk    This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

On this episode of the podcast, I am joined by the Co-Founder and President of Speak Write Now Communications. He is a serial entrepreneur and started his first business in 2001, an online music promotion portal with an internet radio station. He is an award-winning public speaker, corporate trainer and author. His books include 28 Days To A New Me, 7 Ways To Know You Should Lead and Find Your Voice: 28 Secrets To Help You Speak Up and Speak Out. He has a background in education, media, and radio. Through his training company, he works with leaders who need to deliver critical messages with confidence. He lives in the state of Maryland, where he has been featured on FOX and CW for his work around confident communications. His name is Robert Kennedy the Third and we had a great conversation that I know you're going to enjoy listening to. In this episode, Robert and I discuss:The problem of COVID- doing too muchRobert’s introduction to voiceHow starting and operating 4 different vocal groups helped him understand vocalsHis transition into voice acting from teaching biologyRobert’s first interaction with radio and how that popped back up when he transitioned into voice overUsing sound/voice to build trust in businessVoice of a Leader presentationRobert’s development of a 4 part assessment for voice analysis and use in leadershipHow you can use the assessment to adjust your own vocal styleHow to look at your intended result to change your vocal strategyHow babies use their vocal patterns to communicate what they needFinding who wants what you have to give and how to use our voice to communicate appropriately Different systems within different styles of leadershipUnderstanding who you’re communicating withintroverts and extrovertsMorning routinesIf you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) - https://amzn.to/3gutenk    This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her.  In this episode, Carrie and I discuss:How to figure out what to do with your podcastDoing market research before you dive into creating podcast contentHow to look at negative reviews in a positive waySponsoring yourself first and what it meansHow to create an ad for your podcast and the importance for your podcastHow to market your podcast with a websiteCarrie’s upcoming curriculum for marketing podcastsThe problems marketing companies are seeing with trying to market podcastsThe commonalities between getting a podcast off the ground and a business Some of the top issues companies run into when they start a podcastThe importance of quality sound on a podcastThe balance in finding the best sound for each podcastElements Carrie adds to podcasts to make them sound betterThe beauty of adding a bit of white space to a podcastWhat Carrie is currently working onCarrie’s free audit for your podcastIf you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings.  I’m super pleased to be talking with Carrie Cawfield Arick – and I know this discussion will have a lot of useful information in it - especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.In this episode, Carrie and I discuss:How COVID has shifted her businessWhat has happened to podcasting since COVID has hitHow podcasting looks in different countries and cultures What led her to podcasting and audioHer first podcast loveHer first podcast and the pains of getting startedStarting her podcast consulting business Growing her podcast consulting businessWhat she’s learned from growing her business and teamWhat she loves the most about podcastsCarrie’s advice to keep people engaged in your podcastCarrie’s take on audio branding for podcastsHow she works with her podcast clientsQuestions to ask yourself when picking the music/audio for your podcastAnswering the question: how long should my podcast be?If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us.In the 2nd part of this interview Nick shares:How he uses emotions to bridge the gap between himself and his clients when it comes to talking about their overall vision for their pieceThe challenges that different cultures bring to the table when choosing the right soundHow music communicates within different cultures A project he had to create for a brand that was relating to multiple types of peopleHow he takes feedback and changes sounds accordingly His project with TikTok and how that was different than othersHow money affects musical choices with brandsHis current projectsYou can find Nick Crane at www.racketclub.tv, and on Instagram - www.instagram.com/racket.club.music.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Nick Crane has been making music since he was 8 and making movies since he was 11. In 2019, he launched Racket Club- a boutique music production studio. Nick’s had the pleasure of working with Nike, Verizon, Ford, and others. Racket Club also creates scores for short films and his most recent score released in April of 2020.In this episode, we discuss:Nick’s background and how he got into this workWhat his business, Racket Club does differentlyThe struggle of making money in the music industry these daysWhat artists bring to a company’s brandingHow he works with brands and artistsWhat we’ve seen as a trend in COVID responses from brandsSome of the challenges of doing audio work You can find Nick Crane at www.racketclub.tv, and on Instagram- www.instagram.com/racket.club.music.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your audience when figuring out your own podcast.In this second part, we discuss:How COVID has affected podcasting and what is coming out of thisThe podcasts she’s seen out of COVID and what effects they’re having on societyDifferent podcast formats and figuring out what’s right for you / your podcastThe importance of being tuned into your audience to know what they want to listen toSome of the things that deteriorate the quality of your podcastHow to improve the quality of your own voice How larger companies are using podcasts to their advantageWhat Elaine is currently working onTo find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!In the first part of the interview, we discuss:How she got into podcast productionElaine’s take on whether or not now is the right time to start a podcastThe part podcasts can play in communicating with your audienceMy reasoning for recording my podcasts ahead of time and Elaine’s takeHow the Corona Virus has affected the way Elaine has had to shift her own podcastThe importance of quality in any audio you put out thereFinding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcastElaine’s planning process and what you need before you launch your podcastWhat’s involved with interviewing guests on your podcast To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s part two of my interview with producer and voice director, Jeff Howell. We talked about what specifically ad agencies are considering when choosing talent for a voiceover gig and the most important thing that will influence their decision.We also discussed:How the dubbing work Jeff does has been affected by the COVID-19 shutdowns (during which time we recorded this episode)Why historically, dubbing has had a bad rapThe difference in how people are receiving programming these daysHow Jeff chooses talent for dubbingHow Jeff brings reality to a dubbing performanceWhy great actors often miss the mark and blow their voiceover auditions How sound and audio have historically been on the back burner while the visual has been stressed moreWhy it doesn’t work when TV spots are pulled and run as radio spotsHow Jeff gets emotional performances from voice actorsWhat has changed with promos during the COVID-19 shutdownsThe PSA project Jeff is currently working onWhat else Jeff has going on right nowTo learn more about Jeff and his work, you can visit http://www.jeffhowellvo.com or email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Jeff Howell launched his voiceover industry career as an agent at Abrams-Rubaloff and Lawrence then crossed over to the creative side as a casting director / radio producer at Bert Berdis and Company. Later, he was hired as the VP of Production at World Wide Wadio. He has produced radio commercials and network radio TV promos, served as a post-production supervisor and director, directed narration, and more. He now runs his own company producing and directing all things voiceover. He teaches voiceover acting at schools, facilitates workshops, and does private coaching for voiceover talent.In part one of my conversation with Jeff, we spoke about how he got started in the industry, as well as:How things are going for him in the midst of the COVID-19 shutdowns (during which time we recorded this episode)Why Jeff shifted from theater to television, radio, and film while in schoolWhat roles Jeff had in voiceover at Abrams-Rubaloff and LawrenceWhy Jeff decided to change jobs in order to work as a casting director at Bert Berdis and CompanyWorking for World Wide WadioHow Jeff started his own companyCasting talent to do dubbing work for NetflixWhat Jeff loves about interacting with voiceover talentThe trends and transitions Jeff has seen throughout his years in the industryWhy now is a wonderful time for actors to get into voiceoverThe increasing amount of diversity in voiceover talentHow Jeff finds talent for voiceover jobs and supports them during auditions and readsThe negative side of the advancements in technology for voiceoverThe benefits that technology is providing during the COVID-19 restrictionsYou can find more information on Jeff Howel at his website http://www.jeffhowellvo.com, or you can email him through his website to connect.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s the second part of my interview with casting director and coach, Mary Lynn Wissner. We talked about common mistakes she sees voice actors make and what she suggests voice talent do to differentiate themselves.We also spoke about things like:How voiceover work is about so much more than having a nice voiceHow Mary Lynn helps producers open their eyes to possibilities they hadn’t considered when hiring talentThe difference in sound when adults do kids’ voices versus when kids do kids’ voicesWhat changes in the industry Mary Lynn predicts coming out of the COVID-19 shutdowns (during which time this episode was recorded)What the process looks like when Mary Lynn finds talent for producersThe additional roles voice talent are having to take on The coaching Mary Lynn is doing currentlyMary Lynn’s VO Pros classesWhat Mary Lynn is currently working on and how she structures her workdaysMary Lynn’s Voiceover Self Direction app and how voice talent are using it to learn tips and tricks, gain confidence, and prepare for auditionsYou can find out more about Mary Lynn and Voices Voicecasting on her website www.voicesvoicecasting.com, or you can email [email protected]. You can also check out The Voice Over Self Direction app on the App Store (https://itunes.apple.com/us/app/voice-over-self-direction/id731453256?mt=8) or on Google Play (https://play.google.com/store/apps/details?id=com.jah.vvc).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Since 1990, Mary Lynn Wissner’s company Voices Voicecasting has cast thousands and thousands of voice talent in thousands and thousands of voiceover productions. She directs workshops, coaches voice talent, consults, and directs talent around the world. While things have certainly changed in the midst of the COVID-19 shutdowns (during which time this episode was recorded), Mary Lynn has stayed quite busy, including just finishing up a Bud Light casting.In the first part of our conversation, we spoke about:Mary Lynn’s background in acting and her studies at UCLA and Cal StateBeing hired by Don Pitts as an assistant voiceover agentStarting her company, Voices Voicecasting Doing voiceover work herselfProducing a traveling workshop called The VO RoadshowHow Mary Lynn has been able to mold her career around her family lifeWhat Mary Lynn wishes she would have done differently in her careerHow supportive the voiceover community isTrends that Mary Lynn has seen change over the yearsThe difference between reading the copy and acting the copy of a voiceover pieceThe majority of work that Mary Lynn has seen come through during the COVID-19 shutdownsWhat exactly Mary Lynn’s role entails as a casting directorTo find out more about Mary Lynn and Voices Voicecasting, check out her website www.voicesvoicecasting.com or email [email protected]. You can also check out The Voice Over Self Direction app on the App Store (https://itunes.apple.com/us/app/voice-over-self-direction/id731453256?mt=8) or on Google Play (https://play.google.com/store/apps/details?id=com.jah.vvc).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Here’s the second part of my interview with technologist and teacher, Chip Edwards. In it, we discussed the shift made when moving from a visual interface to voice technology and how that affects a brand’s capability to connect with its audience as well as the user experience.We also talked about: What an invocation name is and how it parallels a domain nameHow Chip is helping blind individuals get their blogs out on voice devicesHow spelling doesn’t matter with an invocation name, but rather the sounds in that nameThe crossover between voice technology and the internet of things (IOT)How cameras in our refrigerators can tell us when we’re low on milk and even order it for usPrivacy concerns with advertising and marketingHow giving up some of our privacy allows us to experience many conveniences that we wouldn’t be able to otherwiseHow Google is benefiting from providing us with “free” Gmail serviceSiri, KFC, and other voice imprintsHow we’re able to add emotion and other levels of humanness to voice conversion technologyHow individuals who are unable to speak are utilizing text to speech technology to communicateTo find out more about Chip and his work, check out the following social media platforms:LinkedIn: https://www.linkedin.com/in/cedwards/Twitter: https://twitter.com/ChipEdwards4Create My Voice on Twitter: https://twitter.com/CreateMyVoiceCreate my Voice on Facebook: https://www.facebook.com/CreateMyVoice/You can also take a look at the company’s website www.createmyvoice.com.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Chip Edwards is a speaker, entrepreneur, teacher, technologist, and the Chief Voice Officer of Create My Voice. Chip helps individuals and brands engage their audiences through voice technology, utilizing smart speakers like Amazon Alexa and Google Assistant. His company not only helps people strategize how they want to utilize voice apps but also builds those apps to help people deliver their content out to voice devices.In part one of our conversation, Chip and I talked about how he became interested in his line of work, as well as: How Amazon has made a way for people, businesses, brands, and content creators to add their own capabilities onto smart speakers and other voice technologiesWhat indicated to Chip that voice technology was going to get bigHow voice technology is becoming so much more than the smart speakers in our living roomsHow devices called wearables are utilizing voice technologyThe privacy we are giving away in order to gain convenience The illusion of privacy How privacy (or lack thereof) comes into play with marketing and advertisingWhy Google Glass didn't fare so well on the marketOne of Amazon’s latest products, glasses with Alexa built inHow Chip helps business and brands stay one step ahead of the curve by effectively utilizing voice in reaching their audiencesTo learn more, you can find Chip on the following social media platforms:LinkedIn: https://www.linkedin.com/in/cedwards/Twitter: https://twitter.com/ChipEdwards4Create My Voice on Twitter: https://twitter.com/CreateMyVoiceCreate my Voice on Facebook: https://www.facebook.com/CreateMyVoice/You can also check out www.createmyvoice.com to find out more about Chip’s work.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!And if you're interested in crafting an audio brand for your business, why not check out my FREE Audio Branding Worksheet?This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy