Audio Branding

Dubbed as “The Voice Doctor”, Dr. Teri Fisher believes that voice technology is the next operating system and the future of computers and artificial intelligence. We talk about breaking down the complexities of this technology to its most basic parts. Listen in as we discuss navigating the world of voice.Settle back with your drink of choice and find out what the future of AI has to bring us!What The Voice Den Event is All AboutDr. Fisher has put together an online event with the idea of creating something that can reproduce the experience people have at a conference outside of the formal sessions. At this event, you can chat with and get to know the speakers behind the conference. “We typically bring on five people in the voice space and invite participants on the show live to ask any question that is on their mind.” With no structure or format, this is purely an opportunity to have fun, chat, and talk to people they may not have in their network circle. It’s now referred to as “The Happy Hour of Voice” The following hour, participants are invited to jump onto Clubhouse to continue the conversation.Voice Den Topics of Discussion“Voice Denis all about the voice industry” with Dr. Fisher’s conversation focused on voice AI. From Amazon Alexa to smart speakers and developers talking about creating interesting AI features, the conversation covers many different topics.How Teri became Involved in Voice AIBeing a technology enthusiast ever since he was a child, Teri remembers building radio-controlled airplanes and cars. In addition, he’s been interested in music and audio, becoming a musician early on in life. “Over the last couple of years, these interests have melded together  - technology, education, music and sound.” He became enthralled with the idea of blending them all together in the AI format and has launched resources to educate others about the future of voice technology.At the age of 10, Teri’s parents purchased a new piece of technology  - a personal computer. A Radio Shack computer running DOS was his first experience with a PC. Listen in to find out the five reasons why voice is so compelling, how healthcare has been changed by AI, and the types of AI applications Teri feels will be an integral part of the future of technology.Follow Audio Branding on the web!Book your project with Voice Overs and Vocals https://voiceoversandvocals.comLike Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/Tweet with me on Twitter https://twitter.com/JodiKrangleWatch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.comLeave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobrandingGet my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/Links and Resources MentionedDr. Fisher on the web https://drterifisher.com/Like Dr. Fisher on Facebook https://www.facebook.com/TVFisherConnect with Dr. Fisher on LinkedIn  https://www.linkedin.com/in/drterifisher/Tweet with Wewa on Twitter https://twitter.com/DrTeriFisherSubscribe on YouTube  https://www.youtube.com/channel/UCgeUcBeX8vwLTgnrqE7XJ_gThis interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.***Spread the word of the Audio Branding Podcast and share this episode with a friend!***This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Matching Audio to Your BrandWhen Kevin’s company begins a brand project, they start from the perspective of the first sound that will strike an audience’s mind. Kevin looks for the video's vibe and creates a complementary soundtrack that goes along with the footage and feel of the brand. For one specific project, Kevin started looking through soundtracks and found the most wonderful viola piece.He prides himself on grabbing people's hearts and drawing them in emotionally to the soundtrack and visuals created. Kevin makes sure to create audio that might be expected, then brings it to Wewa Films' interpretation of the piece, building the client brand.The Distinct Look to Wewa Film Production“It’s incredibly hard to take the talent that you have and become excellent at doing it.” Kevin believes that art is what organically comes out of a person. However, the teacher in him wanted to analyze and determine why his filmmaking looked different from other filmmakers’ video productions. He found two reasons for the cinematic difference between his production and other videos:His partner is a wedding photographer, which taught her to be a ghost when shooting so she can capture those raw, emotional moments. She is a natural-born visual storyteller who knows how to put video clips in sequence to tell a compelling story.Making Everyday Work Look Like MagicKevin and his partner created a video for a local McDonald’s, advertising their business. The client left a review that said, “You made our everyday work look like magic.” He enjoys taking everyday activities and creating beautiful art.Sound design is needed whether you are shooting near a road or shooting a spectacular jet launch. When you have a bold video, you’ll need to match your audio to compliment the visuals. There are certain audio bites people expect to hear if you want to complete their experience. You want to make sure there isn’t any cognitive dissonance. If you don’t design the audio around the visuals, you can easily distract your audience.Listen in to find out the types of projects Wewa Films produces, how Keven and his business partner were able to put together a tourism campaign for Gulf County, and Kevin’s tips on how to use sound effectively.Follow Audio Branding on the web!Book your project with Voice Overs and Vocals https://voiceoversandvocals.comLike Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/Tweet with me on Twitter https://twitter.com/JodiKrangleWatch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.comLeave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobrandingGet my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/Links and Resources MentionedWewa Film Production Studios https://wewafilms.com/Like Wewa Film Studios on Facebook https://www.facebook.com/wewafilms/Follow Wewa on Instagram https://www.instagram.com/wewafilms/Connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilmsTweet with Wewa on Twitter https://twitter.com/wewafilmsEpidemic Sound https://www.epidemicsound.com/Audio Jungle https://audiojungle.net/Pond5 https://www.pond5.com/This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.***Spread the word of the Audio Branding Podcast and share this episode with a friend!***This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

“Music has been a part of my life for my whole life and I didn’t realize that most kids don’t grow up with that kind of music exposure.”Kevin ElliotFilmmakers who understand sound and why sound is essential to their production are a favorite topic on the Audio Branding Podcast. Today's guest is the co-founder and lead producer for Wewa Films, a company specializing in heartfelt, cinematic video stories. In addition to being co-founder of Wewa Films, he's also a college professor, teaching public relations writing, persuasion, and public speaking at Florida State University. He's produced videos nationwide for high-profile clients, including McDonald's, the Federal Highway Administration, Florida's Great Northwest, and the Children's Advocacy Center. In addition to video, Kevin also creates written content and has published articles for The Washington Post, Desktop Documentaries, Business Energy Magazine, and Public Roads.Settle back with your drink of choice and find out what makes a good film company a great film company!Why Audio is as Important as Visuals in Filmmaking“The audio is easily, equally as important as the video in filmmaking,” says Kevin. His earliest memories of sound made a strong impression on him as a child, listening to his dad’s sermons.His father was a minister in the Air Force, better known as a Chaplain, and he remembers hearing his father “professionally speaking once a week” during his sermons. While his dad was talking, his words would be backed up by music. Whether it was the choir or instrumentals, he remembers having exposure to many different sounds. “The overlay and interplay of voice gives certain effects to the sound and it was fascinating.”Raised as a “Music Kid”Starting piano lessons at the age of eight, Kevin added learning to play music to his music appreciation repertoire. After piano, he practiced music in his school band starting in middle school and started college on a music scholarship from high school.Listen in to find out how Kevin’s teaching background compliments his work, what Kevin promises clients from a marketing perspective, and which sound libraries Kevin uses for his client’s video music.Follow Audio Branding on the web!Book your project with Voice Overs and Vocals https://voiceoversandvocals.comLike Voice Overs and Vocals on Facebook https://www.facebook.com/pieceofcakevo/Tweet with me on Twitter https://twitter.com/JodiKrangleWatch the Audio Branding Podcast on YouTube https://www.youtube.com/c/JodiKrangleVOConnect with me on LinkedIn https://www.linkedin.com/in/jodikrangle/Contact the Audio Branding Podcast by emailing Jodi at VoiceoversAndVocals.comLeave the Audio Branding Podcast a review! https://lovethepodcast.com/audiobrandingGet my Top Five Tips for Implementing an Intentional Audio Strategy  https://voiceoversandvocals.com/audio-branding-strategy/Links and Resources MentionedWewa Film Production Studios https://wewafilms.com/Like Wewa Film Studios on Facebook https://www.facebook.com/wewafilms/Follow Wewa on Instagram https://www.instagram.com/wewafilms/Connect with Wewa on LinkedIn https://www.linkedin.com/company/wafilmsTweet with Wewa on Twitter https://twitter.com/wewafilmsEpidemic Sound https://www.epidemicsound.com/Audio Jungle https://audiojungle.net/Pond5 https://www.pond5.com/This interview episode was very skillfully made to sound beautiful by the talented Humberto Franco http://www.humbertofranco.com/.***Spread the word of the Audio Branding Podcast and share this episode with a friend!***This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Machine learning has helped shape just about every aspect of our digital lives, whether it’s deciding which Netflix show or YouTube video to recommend to us or even teaching cars to drive themselves. One of the most innovative uses for machine learning, however, is in creating music. Just recently Google released Blob Opera, a machine learning tool by David Li that “pays tribute to and explores the original musical instrument: the voice.” There’s a link below for you to try it out for yourself: all you have to do is direct each of the singing blobs by sliding its range up and down with your mouse, and listen as they compose their own harmonies.https://experiments.withgoogle.com/blob-operaThis sort of musical collaboration between humans and computers has been evolving for a surprisingly long time. There’s some debate on just when the first electronic music was created, but the oldest recording comes from 1951. It’s a sample of three songs created by Alan Turing’s Ferranti Mark 1 computer, which filled up a whole room; the melodies were programmed by Christopher Strachey, a computer scientist who also drew upon his experience as a piano player to teach the computer how to play music. This early melding of art and science would pave the way for similar fusions of musical and scientific genius over the years.Want to hear the Ferranti’s groundbreaking music for yourself? Just check out the link below for a digitally restored recording of that historic moment, and what the people listening had to say:https://soundcloud.com/guardianaustralia/first-ever-recording-of-computer-musicOf course, synthetic music’s come a long way over the past seventy years. Now, thanks to machine learning and the development of artificial neural networks, computers can compose their own songs with hardly any human guidance at all. Here’s a link to “Mister Shadow,” a song entirely composed and performed by Sony Computer Science Lab’s “Flow Machines” AI system:https://www.youtube.com/watch?v=lcGYEXJqun8They can even mimic human voices, using deep learning paired with existing recordings to study and then duplicate a particular kind of voice. In 2019 Yamaha used its new VOCALOID:AI vocal software to recreate the voice of legendary singer Hibari Misora on the 30th anniversary of her passing. There’s a link to the song below, and I think you’ll agree that the result are uncanny:https://www.youtube.com/watch?v=eq_YIvx-lVcBut how did we come all the way from a computer beeping the national anthem to writing and singing its own songs? What does machine learning really mean, and what does it mean for the future of the audio industry? The answer lies in patterns, and a computer’s ability to recognize patterns and then generate new ones.Computers don’t really know what music means, or even that they’re making music. But by studying thousands and thousands of different songs, machine learning allows them to create a profile of all the different elements that those songs have in common, much the same way that facial recognition programs use thousands of pictures of people’s faces to teach them what to look for.Then the computer takes everything it’s learned about those songs and tries to create something new that fits the same profile. The first try probably won’t be very good, but computers work fast, and each failure gives them more to learn from for their next try. With enough samples and enough feedback, the results start to sound less like noise and more like real music, even real singing.For Google’s Blob Opera experiment, David Li recorded 16 hours of audio from six different opera singers and used it to teach the program how to sing opera. What we hear when we play it, however, doesn’t come from any of those singers, but from the program’s own attempt to create music based on what it’s learned.Machine learning’s already starting to make a big impact on the audio industry. Amper, an online composition tool, offers computer generated music based on user settings like genre and tempo as a substitute for stock music. Another app, Endel, creates personalized soundscapes that take into account factors like the time of day, weather and even the user’s vital signs, in addition to the program’s own unique compositions. Content creators in particular need more music than ever before, and machine learning is helping to meet that growing demand and broaden the market for original music.The next time you hear a piece of music in a commercial or streaming content, you may want to give it a closer listen. With more and more audio content now being produced through machine learning, you might just find a singing blob behind the microphone.Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why n

In the first part of my interview with Julia Langley, we discussed everything from how she’s transformed her career with life changing events to a few quick exercises that are great for helping singers and speakers to visualizing sound. I can’t wait for you to jump into this second part of our interview to hear the rest of the great advice and knowledge Julia shares with us.We discuss:How tone is perceived by an audience (in general)The importance of projection and annunciation Bringing in dynamics to make vocals interestingImproving your speaking voice for a podcastGreat for a podcast - calm vocals and clarityOvercoming vocal battlesTo improve your voice, record your voice and listen backWhere a vocal coach comes inBeing okay with who you aren’tKnowing the things you’re not good at allows you to step into what you are good atThe need for breath supportStanding outEmbracing the little pieces of you that allow you to be identifiableTone and rhythm, how you breathe and where you breatheYour own personal audio branding Catch phrases The importance of hearing something over and over againJulia’s first thought when she originally heard the term “audio brand”Where TV shows use their audio brand throughout the showMusical themes across different media to create familiarity and comfortSound’s role in PTSDJulia’s story with PTSDPTSD makes a physical change in the body and you can’t control your body’s reactionsLearning to manage PTSDUsing singing as therapy for PTSDJulia’s techniques for working through PTSD situationsThe role listening to music plays in your brain and on your bodyThe role singing music plays in your brain and on your bodyResources to use music to help with PTSDLong term memory and musicJulia’s new website and online courseAll the questions Julia’s course answers If you want to learn more about Julia or get in contact with her, check out these resources:Resources on PTSD:Book: “The Body Keeps The Score: Brain Mind and Body in the Healing of Trauma” by Besser Van Der Kolk, M.D.On Amazon video there is a great documentary that addresses PTSD - consequences and overcoming. It’s called “Quiet Explosions: Healing the Brain”She has two upcoming projects on the subject: A book she’s writing in the early stages now called “A Warrior’s Hymn - How to bounce back from adversity and find the champion within”. And a podcast on the same topic.  She’s also planning on having an online vocal training course by August 2021.Julia’s website: https://julialangley.net/ (will be live by the time the episode is out)Julia’s YouTube Channel: https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ Julia’s Social Media: https://www.facebook.com/julia.langley This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/)Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the first part of my interview with vocal coach and professional singer, Julia Langley. She is a vocal coach for singers and speakers and it’s her unique perspective that makes this interview one worth listening to. Julia also shares information with us regarding a horrible accident that forced her to reimagine her career and the blessings she’s taken from it. I love how many actionable tips there are in this episode and I’m sure you’ll be able to find something to relate to your own speaking - no matter what industry you’re in. In this interview, we discuss:How Julia is doing and how 2020 went for herJulia’s accident and her recovery journeyJulia’s transformation with her careerThe techniques to better our speaking skills and how they’re the same as those we use for singingSpeaking with intention and using toneWhere to find confidenceKnowing what you have to say is importantThe mental component of singing and speakingThe importance of the first step - startingThe benefits of working with a coachFinding your own nicheA success story from JuliaRefining strengthsThe power of shifting what you’re focusing onBelieving in yourself and reinventing yourselfThe importance of being resilient The ways COVID has changed the way Julia teachesWarm up exercises for speakersThe importance of breath and what it does for your voiceBreath as the foundation for your voiceExercise example - say the ABCs as many times as you can in one breathSpeaking is a workout - treat it as suchSinging teaches you to listen Exercise example - the tonal exercise with different levelsMusic’s effect on our brainVisualizing to help improve your voiceHow tone gives a different messageUsing visuals to make sound more tangibleThe beauty of dissonance in musicHow speakers need to understand tone to relate to their audience If you want to learn more about Julia or get in contact with her, check out these resources:Resources on PTSD:Book: “The Body Keeps The Score: Brain Mind and Body in the Healing of Trauma” by Besser Van Der Kolk, M.D.On Amazon video there is a great documentary that addresses PTSD - consequences and overcoming. It’s called “Quiet Explosions: Healing the Brain”She has two upcoming projects on the subject: A book she’s writing in the early stages now called “A Warrior’s Hymn - How to bounce back from adversity and find the champion within”. And a podcast on the same topic.  She’s also planning on having an online vocal training course by August 2021.Julia’s website: https://julialangley.net/ (will be live by the time the episode is out)Julia’s YouTube Channel: https://www.youtube.com/channel/UCgUhHViaw0FhJ1vDOhq0mAQ Julia’s Social Media: https://www.facebook.com/julia.langley This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/)Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Most of us grew up learning that the human body has five senses: sight, sound, touch, taste and smell. Everything we know about the world around us comes to us through these senses. We see colors and we hear music. We taste whether our coffee has sugar in it and, especially now that we’re heading into summer, we smell the flowers and feel the warm air. But the world isn’t really divided up as neatly into those senses as it might seem. Depending on how you look at it, we might have anywhere from just three senses to thirty-three or more; they can mix together and split apart in ways that we don’t usually think about. Sound in particularly is really just vibrations filling the air around us, and that simple fact can lead to some fascinating discoveries if we look and listen closer.Can you see sound? It might seem like the answer is no, but if it’s loud enough, you may notice a window shaking or even feel the floor trembling under your feet. But the truth is that everything carries sound and vibrates with it, even if we can’t normally see it. A few years ago researchers at MIT developed an algorithm they call a “visual microphone,” that can scan video footage to observe the way sound causes everyday objects to invisibly vibrate and then reproduce those sounds. Check out this video for a video demonstration of how a houseplant vibrates with the song “Mary Had a Little Lamb,” and how that song can be recreated using those silent vibrations.https://www.youtube.com/watch?v=FKXOucXB4a8Everything around us is humming with sound, even if we don’t always notice it. If the frequency’s too low, we might sense the sound without actually hearing it. Such low, deep sounds are called infrasound and even though we can’t hear them, animals use them for everything from traveling in herds to migrating in the winter to sensing earthquakes and eruptions. And although we can’t directly hear infrasound, we can sense when it’s there, as a vague feeling that something’s making us uncomfortable. Researchers think it might be the reason some houses seem to be haunted, and horror movies have started using infrasound to create a more ghostly atmosphere.I’ve linked to a video here of a 19Hz infrasound clip if you’d like to hear, or feel, it for yourself. You’ll need headphones to play back such a low frequency, and be careful: you might end up feeling nervous, dizzy or even a little sick to your stomach.https://www.youtube.com/watch?v=F_O1m_QZll0Most of us spend every moment of our lives surrounded by sound, so what happens when all of that sound’s taken away? The answer can be found in an anechoic chamber, a soundproof room that’s designed to absorb all sounds, both inside and out. Two such rooms, one at Orfield Labs in Minneapolis and the other at Microsoft’s headquarters in Redmond, hold the record as the quietest places on Earth. They’re so quiet that nobody’s ever stayed inside one for more than an hour. Even walking can be a challenge without any footsteps, and hearing nothing but the sound of your own heart, your stomach, even your bones, ends up being too much.When you’re ready for some noise, though, there’s one animal that’s not only one of the loudest creatures in the ocean, but also one of the smallest. It’s called the snapping shrimp, and it measures just a few centimeters from head to tail. It uses sound as a weapon, launching superheated bubbles through the water that burst at over 200 decibels, louder than a blue whale. These bubbles are so loud that they can even drown out submarines and sonar equipment.So, can we see sound? The sound of a snapping shrimp’s claw can be so loud that it literally creates a burst of light, but there’s a safer way to view sound waves for ourselves. It’s known as cymatics, the study of sound visualization, and it uses everything from flowing water to grains of sand to help reveal the invisible patterns that sound creates all around us. Be sure to check the video below for an exciting music video by electronic composer Nigel Stanford called “Cymatics” that shows just how many different forms music can take.https://www.youtube.com/watch?v=Q3oItpVa9fs&tWhether we’re walking along the beach or just stuck in traffic, listening to music or enjoying the peace and quiet, we’re immersed in a flowing sea of sound, a secret symphony of complex patterns and vibrations hidden just below the surface of what we hear.Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Jim Kennelly and Sam Ufret. In the first part, we discuss their business, Lotas Productions and how both Jim and Sam got into this industry. In this second part, we dive more into the industry of voice overs itself and where we see this industry going in the future. We discuss:Being open to diversity in voicesHow Jim and Sam use their best judgement when casting voice oversBeing aware of who else may benefit from your services and how voice overs can increase your reachThe return of the jingle The increased reach of where voice overs can be foundThe goal of the voice over being an emotional impactHow we’re really at the infancy of voice overs and audio brandingHow close we are to having AI and synthetic voices everywhereAsking the question- “is there something to this?” when finding out how to make synthetic voices sound naturalWhen synthetic voice will be used in the futureHow synthetic voice not actually taking jobs, just adding to your portfolioHow the future of AI looks like separate voices for advertising different productsThe future of conversational designNew tech coming to voice oversGlobalization of voice overs other industriesClubhouse and its part in the globalization of the voice industry New technology when it comes to voice auditions Personalizing this industry and giving/getting real feedbackDesigning for the newest generation of voice producersIf you want to get in contact with Lotas Productions:Company Website: https://www.lotasproductions.com/LinkedIn: https://www.linkedin.com/company/lotas-productions/about/Instagram: https://www.instagram.com/lotasproductions/Twitter: https://twitter.com/LotasProdsVOsFacebook: https://www.facebook.com/LotasProductions/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding. And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I’m really excited to be speaking with these two guests - Jim Kennelly and Sam Ufret. Jim is one of the powerhouses behind Lotas Productions and has spent his career looking for the perfect voice for each project he’s been a part of. Sam is in the thick of everything over at Lotas. She has an amazing talent for the production end of things and both she and Jim are fighting every day for diversity in the voice over business.  This interview was a wonderful insight into the future of voice overs and I can’t wait to share it with you.We discuss:Jim and Sam’s positive spin on COVID and what it’s been able to do with their businessThe technology that’s connected us through COVIDVoice overs have always been a work from home industryCOVID being a push for talent to create a home studioThe reasons people didn’t want to create a home studio before COVIDJim and Sam’s favorite part of working at LotasThe future of voice oversHow sound influenced Jim’s pursuit of voice oversSam’s first encounter with GarageBandHow Sam loved the idea of being in the war room of a news studioHow Jim started Lotas to connect with people around the worldThe Origins of Lotas ProductionsThe emerging fields of voice oversThe most popular voices pre-COVIDImplementing diversity in their voiceovers The importance of seeing yourself in the mediaBringing forth the diversity of ideasThe cycles of soundAudio branding as casting 101The left brain/ right brain divide and how Lotus closes that gapUsing multiple voices within your audio brandingThe growth of regional spotsThe industries now using voice oversIf you want to get in contact with Lotas Productions:Company Website: https://www.lotasproductions.com/ LinkedIn: https://www.linkedin.com/company/lotas-productions/about/ Instagram: https://www.instagram.com/lotasproductions/ Twitter: https://twitter.com/LotasProdsVOsFacebook: https://www.facebook.com/LotasProductions/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider giving this podcast an honest review? You can do that here: https://lovethepodcast.com/audiobranding.  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the conclusion of my interview with Dr. Lilach Saperstein. If you missed the first part, Lilach and I discuss everything from the science behind hearing/sound to properly using sound effects in your marketing material to make it more accessible for people with hearing loss. In this part, we dive into more of the audio branding side of things and how you can help make things easier for anyone you know who might have hearing loss. In this interview, we discuss:The possibility of ASMR helping with tinnitusThe fascination with ASMR in generalA previous podcast guest who was an expert in ASMRA recent ad Liliach experienced with ASMRKnowing your target audienceThe evolution of the short snippets of music on TikTokCertain types of music or bands that make us feel different emotionsIntentionally adding in white space to your audio advertisingMy main purpose for starting this podcast - bringing awareness to the importance of audio brandingTrends moving toward paying attention to audioAdvertisers having the host read the ad to feed into the connection already madeThe ease that audio gives to do multiple thingsThe rise of clubhouse and devices that are merely audio (Google Home, Alexa, etc.)The lack of the visual with a deviceWhy companies have moved to creating their own soundWhat you really need to create an audio brandAuditory processingHow kids are affected by audio and the effects on auditory processingThe way the message can get mixed up in your brainSome of the main struggles with older peopleMis-diagnosed kids with ADHD who actually have a hearing/processing problemThe way hearing aids workWhat hearing aids can’t doTips to use when communicating with people who have hearing aidsRephrasing with people who are struggling to understand youThe individual process of figuring out your individual hearing lossCounselling people who have hearing loss and their loved onesThe work Lilach does with her clients and familiesThe power of your auditory senseTaking care of your auditory sense - calm relaxing music or sounds you enjoyPay attention to the sounds/words that bring your joyIf you have any concerns about your hearing, see an audiologist The ways to get in contact with LilachIf you want to hear more from Lilach:You can contact her through her website if you want to talk about her own online practice or just connect with her.Instagram: www.instagram.com/allaboutaudiologypodcast Website: https://allaboutaudiology.com/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is my interview with Dr. Lilach Saperstein. Lilach is different from most of the guests I have on this podcast. She’s into the science end of sound as an audiologist, specializing in helping parents deal with hearing loss in their children. Our conversation runs the gamut of talking about the science of sound to chatting about how sound affects our everyday life. She is such a wealth of knowledge and I’m sure you’ll learn as much as I did!In this interview, we discuss:The newest lockdown happening in IsraelLilach’s background that led her to audiologyHer draw to the medical fieldThe integration between education and connection and the medical aspects of audiologyThe basics of hearing - what exactly is it?All the different causes of hearing lossThe processing of what you hearPutting meaning to what we’re hearingThings moving within your ear and how it brings emotional connectionThe connection of our sensesTypical aging of our hearingWhat sounds we tend to lose with ageThe options available if you’re losing your hearingManaging your environmentNoise induced hearing lossAvoiding loud noises over an extended period of timeProtection if you’re going to be exposed to loud noises over an extended periodUsing headphones correctlyAccessibility of content for people with hearing lossNot overlapping music and voice at the same timeCreating a positive experience for listeners and consumers of contentSpeech as humans’ primary means of communicationThe tie between hearing and smellProperly placed sound effects Cultural sensitivity to different cultures and the emotions evoked with soundNot talking too fast and yet not too slowWhen writing copy that will be spoken, say it out loud as writing it to avoid over usageTrying to get people’s attention in those first 3 secondsWhen tinnitus is a problemWhat tinnitus actually is and what simple solutions we can useCalming your nervous systemIf you want to hear more from Lilach:You can contact her through her website if you want to talk about her own online practice or just connect with her.Instagram: www.instagram.com/allaboutaudiologypodcast Website: https://allaboutaudiology.com/ This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Tom Eymundson. This part dives in deeper to the bigger necessity of having an audio brand. This audio brand is the connective tissue to your customers. Tom really lays out for us how important an audio brand is as we move into this next decade.We discuss:The brands Tom has worked with that really stuck out to himHis big brand collaborations- Koodo, Porter AirlinesThe way that Porter Airlines has used a champagne flute ping in their audio brandingThe piece of jazz Porter Airlines acquired and where Porter plays their sonic branding (on commercials and when you get on their airplanes)Cobranding with different pieces of audioThe difference between sonic branding and a piece of musicThe danger of leveraging someone else’s music to tap into an emotional connection with your audienceBranding being an even more important piece of business as more startups are being createdHow businesses are being judged on their audio branding now more than everThe NEED for connecting with your customers as a businessBrands creating their own mix tapes to connect with their customersSound as a key component to expressing the quality of your brandThe upcoming need of becoming more and more sound proficient as a brandHow one company is using dynamic music in a phone appMastercard’s new audio soundscape and adding in a sound for your transactions onlineMoving toward having companies create transactional sounds and partnerships between companiesThe time it takes for something in audio to become memorableTom’s current project - doing phase 3 of testing with a lottery companyAll the backend that has to happen for audio branding to be done wellThe cost of creating a really great audio brandUsing a piece of music versus a human voiceMarketing and explaining to companies how important an audio brand can beThe longevity of an audio brandMcDonald’s success with their audio brandHow audio branding is your handshake on the way out the door If you want to find more information about Pirate Group Inc, you can find them:On their website: www.piratetoronto.comOn Facebook: https://www.facebook.com/piratetorontoOn Instagram: www.instagram.com/pirate_torontoOn LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/On Twitter: https://twitter.com/piratetoronto This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Tom Eymundson is a sonic branding strategist and a partner, CEO and driving force behind the ongoing evolution of Pirate Group Inc. In this first part of our discussion, we break down Tom’s three step process for serving his clients and discuss some of the background that led him to create sonic brands for a wide variety of companies.  He’s super knowledgeable and I can’t wait for you to hear his perspective on the importance of having a strategic sonic brand.  You can find Pirate at www.piratetoronto.com .We discuss:How he’s currently doing in this COVID worldThe difference between audio branding and sonic brandingTom’s definition of sonic brandingTom’s background that led to ending up as the head of Pirate Group Inc.Earworms and their impact on Tom’s decision to go into sonic brandingThe sonic branding of James BondThe change in creating music for audio branding from orchestras to now Tom being the trackmasterThe “magic” of adding music to a commercial and how it completely changes people’s reactions The story of the closing of Maple Leaf Gardens in TorontoHow layering music with storytelling and the visual component leads to an emotional connectionThe evolution into his current process when creating sonic logosBreaking down why some sonic identities stick and others don’tThe need to dig deep and figure out the brand identity before being able to create a new sonic logoSonic logos are meant to draw brand recallThe goal of creating an emotional reaction to the sonic brandingThe sonic branding methodology should lead to truly understanding the background of the soundWhen to recreate an audio brand or just refresh itThe process of diving deep into determining the audio brandingThe similarities between creating a visual logo and a sonic logoWhat Tom’s company does if someone says they don’t like what’s been created!If you want to find more information about Pirate Group Inc, you can find them:On their website: www.piratetoronto.comOn Facebook: https://www.facebook.com/piratetorontoOn Instagram: www.instagram.com/pirate_torontoOn LinkedIn: https://www.linkedin.com/company/pirate-radio-&-television/On Twitter: https://twitter.com/piratetorontoThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever heard the roar of a dinosaur? If you’ve seen any of the Jurassic Park movies, it’s pretty much impossible to forget the bellowing cry of a Tyrannosaurus rex, but did dinosaurs actually sound like that? No one’s really sure. The two closest living relatives of dinosaurs are birds and crocodiles, and they don’t sound anything alike. Did a Velociraptor sound more like a goose or an alligator? Did it even have a voice at all?While no one’s ever heard a real dinosaur, someone behind the scenes had to figure out what they might sound like and then create that sound for the audience by using bits and pieces of the world around us. That’s where sound designers and Foley artists come in, the artists who use sound to bring the unreal to life.If you've watched the end credits of a movie and wondered just what a Foley artist is, and why they're called Foley artists, it all started with sound artist Jack Foley and the 1929 movie Show Boat. Show Boat was meant to be a silent film, but silent movies were already on their way out, and a Broadway musical based on the same book had just made its debut the year before. Producers worried that audiences would not only want sound but would also expect to hear their favorite songs from the musical. With no time to go back and film the movie all over again, they turned to Jack Foley to record a separate audio track, creating sounds like footsteps and raindrops using whatever he could find in the studio. It was the very first film to use what are now called Foley effects, and this technique of creating post-production sound effects is named after him.If you’d like to see a pair of Foley artists at work, creating the sound effects for a movie scene using everything from empty bottles to heads of lettuce, just watch the video below:https://www.youtube.com/watch?v=OONaPcZ4EAsSince there aren’t any dinosaurs to come into the studio and record their lines, sound artists for the Jurassic Park movies faced the challenge of giving voices to creatures that no one has ever heard before. They did this by piecing together all sorts of other ordinary sounds. That famous Tyrannosaurus roar, for instance, is the sound of a baby elephant slowed down and mixed with a growling tiger and a bellowing alligator. Those barking Velociraptors are mostly the sounds of turtles mating, with just a dash of angry geese.Many of the sounds we hear in a movie, even the ones that seem simple enough, are often something quite different. When a legion of Roman soldiers in Spartacus needed to clang dramatically, and it turned out their real armor just sounded like rattling pots and pans, Jack Foley solved it by dangling his keys in front of a microphone. Whenever the sliding doors aboard the starship Enterprise swish open on Star Trek, that’s really just a piece of paper being pulled out of an envelope. And it may be a little harder to see a dramatic kiss in the rain the same way once you know what we’re actually hearing. Check out this short video to find out if you can tell the difference between pattering raindrops and sizzling bacon:https://www.youtube.com/watch?v=OAG8IbNrYboWhat about a whole universe that exists only onscreen? When Star Wars: A New Hope first came out in 1977, it didn’t just revolutionize the visual effects industry: it also made a big impact on cinematic sound design. From droids and lightsabers to TIE fighters and Darth Vader’s mask, sound designer Ben Burtt had to invent all sorts of new sounds that don’t resemble anything we’d usually hear.There’s no mistaking the hum of a lightsaber for anything else, even though we don’t really have lightsabers. That sound comes from a film projector motor mixed with the electric hum of a microphone held too close to a TV set. To make the lightsaber whoosh as it’s swung back and forth, Burtt played back that sound and then waved another microphone around the speaker to change the pitch.If you’d like to learn more about how such iconic sounds as R2D2’s beeps came about, just have a look at this video:https://www.youtube.com/watch?v=WBKKXjNf1sEWhile digital audio effects have helped make sound design a little less hands-on than it was in the past, inventing such unique sounds still takes just as much imagination. From television and radio to movies and video games, sound design remains an essential part of storytelling and the creation of imaginary worlds.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/

This is the second part of my interview with Cynthia Zhai. We continue our conversation about the different ways you can improve your voice along with the technical workings of it. There are a lot of actionable pieces of advice in this interview! We discuss:people who think they sound like a man or vice versaThe physical science behind vocal soundThe work Cynthia does with her male clients to help their vocals sound deeperThe work Cynthia does with her female clients to lighten up their voicesThe use of too much force and how it makes women sound more masculineResonance’s effect on the vocal cords and what exactly it isHow most people only use 4 out of the 5 cavities for resonanceThe consequence of breathing incorrectlyWhat the 5 cavities of resonance areMost people don’t use the chest cavityHow to correct your breathing and have more control over your resonanceCase studies of people who worked on their vocals to improveA woman who lost out on a promotion twice because of her voice and how working with Cynthia changed thatThe other side effects that happen when you work on your voice - happiness, optimism, being more positiveThe connection between voice and mindsetYour voice is connected to your entire body and has a huge impactThe second case study with a man who was depressed and afraid of losing parts of his lifeWhen he worked on his voice, his happiness changed and he no longer had to worry about his job or his marriageThe connection between progressing as a person and progressing in relationshipsThe steps necessary to improve your voiceObserving when you’re holding your breath - when speaking or otherwiseReleasing stress with your breath and voiceAdding in emotion when talking about techniques to improve your voiceThe day-to-day effects on the voiceWhen you block your emotions, you block your energy flowObserving how great speakers speak with emotionGroup coaching with Cynthia - find her on social mediaYou can find more information about Cynthia Zhai:On her website: powerfulexecutivevoice.comOn her TED Talk: https://youtu.be/PcDerWSyccgThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this interview, I’m speaking with someone who has a real knack for voice - Cynthia Zhai. She’s helped people from over 46 countries around the world improve their voices and speak with impact and conviction. If you’ve been wanting to improve the quality of your voice, this is the interview for you!We discuss:Cynthia’s current living situation during COVIDCynthia’s background in singing and voiceFalling into becoming a voice coachThe development of her work - how do you change your voice?The realization people have had in the last year about the tone of a good voiceIf the tone of voice is low quality, then people won’t hear the content as well as they couldConveying emotions through our voices The science behind an attractive voiceThe voice sends out vibrations and some frequencies are more attractive/easier to listen toThe constriction of the vocal cords and how it effects voice frequencyStress’s effect on the voiceAuthenticity’s part in producing a relaxed voiceThe importance of breathing when it comes to voiceHow to breathe properly when doing any sort of speaking The balloon analogy that gives a great visual for the proper way to breatheThe importance of having proper voice quality for your brandAuthenticity and relaxation and their importance for podcast hosts and guestsMatching your voice to your brandWays to improve your voice if you don’t like the sound of itThe reason why your voice sounds differently to you than when you listen to a recording of it You can find more information about Cynthia Zhai:On her website: powerfulexecutivevoice.comOn her TED Talk: https://youtu.be/PcDerWSyccgThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Imagine you’re a child and you’re riding in the back seat of a car at night. You watch the trees passing by you through the window, and then you close your eyes so you can feel the vibrations through the seat. All the while the engine softly rumbles all around you, surrounding you like a blanket. Over half of parents surveyed said they’ve used “dream drives,” taking their children on a drive at night just to help them fall asleep. But what if you’re driving an electric vehicle? Would it still have that soothing rumble?Last year Nissan partnered with Tom Middleton to find a way to preserve this timeless experience in the Nissan LEAF, an electric car that would normally be completely silent. To help the LEAF sound and feel more like an old-fashioned car, Middleton created an ambient album of combustion engine sounds called the “Nissan Leaf Dream Drive” that’s available on Spotify, Google Play and other platforms. To learn more about it, just click the link below:https://www.edelman.com/work/nissan-dream-driveThis isn’t the first time sounds have been added to electric vehicles to make them seem more familiar, and it won’t be the last. A new EU law mandates that by this July all hybrid and electric vehicles will need an “acoustic vehicle alert system” to make sure pedestrians can hear approaching vehicles. Those sounds are required to resemble a gasoline engine, and to scale up and down with the vehicle’s speed. A similar “quiet car” law will take effect in the United States this March, after a six-month extension.Electric cars are just one example of how new technology is changing many of the sounds we take for granted, and how we’re working to bring those sounds back in new ways. You may have heard of the “coconut effect,” especially if you’re a fan of old westerns or a certain Monty Python movie. Whether it’s coconut shells clapping to imitate galloping horses, or the squealing tires during every car chase, or whirring, beeping computers, there are sounds in movies that we just expect to be there. It turns out that many of the sounds we take for granted in our lives work much the same way.If you’ve ever had a cell phone call drop – and who hasn’t? - you could probably tell after just a second that the line’s dead. But how did you know? Though we don’t usually notice it, there’s a slight background hum added to digital telephones called a “comfort noise.” It’s only there when the line’s open, and when that hum stops we know that the call’s ended without even really thinking about it.That hum was just a side effect for landline phones, but we’ve become so used to it that, even though modern phones don’t really need it, we’ve added it back in. Smartphones also do this with buttons that click when you press them, even though you’re just tapping a screen, while haptic feedback gives your hand a slight jolt with each click. It doesn’t need to do that, but it wouldn’t feel right for us if it didn’t. From rumbling vacuum cleaners and clicking car locks, from satellite radios with fake static to potato chips meant to crunch with each bite, a surprising number of sounds around us are intentionally designed to enhance our lives. For a closer look at some of them, check out this video:https://www.youtube.com/watch?v=rZOpDve8ARAAs digital technology expands and replaces older, mechanical sounds with silence, it turns out that at least some of those background noises, whether it’s the rumble of a car engine or the hiss of a phone line, are still pretty useful. Sound remains an important part of our lives, and in many ways the audio industry is now working to replace and improve upon those missing sounds.Most of us aren’t that comfortable with things being too quiet. Having those little clicks and hums all around us helps give the world context, and reassures us that everything’s still working even when nothing seems to be happening. Ambient soundtracks and background noise generators are becoming more popular these days; the link below discusses the difference between distracting noise and relaxing background sounds, and illustrates that subtle difference with a coffee shop ambience:https://mynoise.net/NoiseMachines/cafeRestaurantNoiseGenerator.phpWhile it often feels like we’re simply reacting to the sounds all around us, those sounds, more than ever before, are being molded to fit our needs and meet our expectations. As technology works to make our devices, our cars and even our homes quieter, we’re finding more freedom to fill them with the melody of our own lives.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://

This is the second part of my interview with Hamish Macdonald. In our first part, we discussed how he has embraced the audio branding world and what that’s meant for his company, Squeak E Clean Studios. Now, we’re discussing the importance of sound and how it plays out for different companies. Audio branding has become an increasingly sought after part of a company to help with reaching customers. I loved hearing Hamish’s take on this!In this episode, we talked about: What exactly spacial sound work isHow spacial sound encourages people to take action by using specific soundsHamish was tasked with creating spacial sound for a car company and how it integrated into a whole experience for the audienceHe uses outside help to create different aspects of various projectsHamish is willing to find the best person for the job and make sure every customer is getting the best product possibleYou don’t really know if something is a successful sonic logo until it’s been out in the worldNetflix was once deemed as the most popular sonic logo and now it’s starting to have negative connotations Hamish speculates that Netflix’s negative connotations are actually a reflection of how the consumer feels about the amount of time they’ve spent binging Some sonic logos become annoying and don’t have a positive experience for the consumerSound and music are some of the best ways to communicate across cultures and countries The different companies that have taken away visual branding and moved toward sound branding and logosHamish had a conversation with a colleague about why some companies are more willing to spend money on a visual brand instead of a sonic brandCompanies want their logos and brands to withstand the test of timeHamish says that companies should invest in an audio brand because you can reach people across cultures and where the industries are movingIf companies are not using an audio brand, they are missing out on a large part of their own marketCOVID has drastically changed how audio branding is received and needed for the customer experienceIt’s important to use sound strategically and not invade people’s personal spaceIf you’d like to learn more about Hamish or Squeak E. Clean, you can find more info here:On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/The Squeak E. Clean Website: www.squeakeclean.comFacebook: https://www.facebook.com/squeakeclean/Instagram: https://www.instagram.com/squeakecleanstudios/This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this interview, I talk with the managing director of Squeak E. Clean Studios - Hamish Macdonald. Hamish has done a wide variety of projects in advertising, production and post-production, and manages post and production companies throughout America, Australia, England and Asia. I’m super impressed with the work his company does and having international offices allows him to create audio branding for just about anyone.  I was excited to get the chance to talk with him about his take on audio branding and what’s in store for the future of Squeak E Clean Studios.Here are the main talking points of the interview:His 10 months spent in the US and what it’s been like to be in the US during COVIDHe’s been spending time with his team, helping with the integration of Squeak E Clean and Nylon StudiosHamish is originally from Australia and will be headed back home soon for just a few monthsHe’s always been interested in productionAfter some early work, he realized he was more into finding great talentHamish fell into working and running Nylon StudiosAudio branding comes into play when looking at what a business needs overallThe merging of Nylon Studios and Squeak E Clean has been bringing the best of both worlds togetherHamish has loved seeing the amazing work that all his teams have done and how they work togetherHe has created a cohesive culture across all his teams and really values everyone’s individual talentsDepending on where the teams are located, teams’ work ebbs and flowsHamish is focused on building great relationships with his clients so they can have continual workSome of his most notable clients and companies he’s worked with are: Square, HP, and Campbell’sBecause of the pandemic, they’ve been able to continually build those relationships and create some really unique thingsWith each client, they start with who their client base is and who they are trying to reach with their productsThe global nature of his combined companies allows for them to reach a variety of companies and help those companies reach customers around the worldFor each project, he has all 10 of his composers write for the client to find the sound that the client likes the bestHamish points out the importance of both a visual and sonic logoHamish takes us through his thought process with his team in Summer 2019 to get better at sonic brandingIf you’d like to learn more about Hamish or Squeak E. Clean, you can find more info here:On LinkedIn: https://www.linkedin.com/in/hamishmacdonald2/The Squeak E. Clean Website: www.squeakeclean.comFacebook: https://www.facebook.com/squeakeclean/Instagram: https://www.instagram.com/squeakecleanstudios/This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

How are you listening to this podcast right now? Maybe you're sitting at your computer or hearing it on a smart speaker, which probably means that you're listening with one app while keeping busy with a few other things. You might also be using a tablet or an MP3 player, which lets you stay on the move while you're hearing the show. But what's really become popular over the past few years is listening on your phone. Just this past month, almost 24 million podcast listeners used their smartphones, compared to 17 million for everything else put together. One thing all these choices have in common is that they let you keep busy while you're listening. And in today's fast-paced world, digital audio, particularly podcasts and audiobooks, is becoming a cornerstone of our daily lives.Multitasking isn't always a good thing. We might feel like we're being more productive when we multitask, but over the years studies have shown that we really do better when we're focusing on just one task at a time. If you're curious to find out just how well you multitask, here's a link to a short test:https://www.youtube.com/watch?v=z-8JdsNWZiMAt the same time, audio does have some advantages of its own. Our brains are finely tuned to listening to each other, to hearing a speaker's tone and pace, their inflections and the mood they're expressing beneath their words. Reading is still a pretty new trick when it comes to our brains, which means written words might not connect as quickly or deeply as hearing them spoken aloud. And while reading lets us consider the words more carefully and go back over them more easily, digital audio leaves us free to keep working, to go running or driving, to live our lives while we’re listening.Just recently I had Summurai founder Tal Florentin on the show, and his company is at the forefront of this digital audio revolution. Summurai is a content management service that takes written articles and condenses them into short audio snippets for people on the go. Here's a link to a video with more information:https://www.youtube.com/watch?v=RG8dn9K71mUEven so, digital audio doesn’t leave much room for distraction. If you’re listening to a podcast on your way to work, that means you’re probably not listening to anything else right at that moment. This can make audio branding and advertising much more effective than other forms of online marketing; nearly 70% of podcast listeners report that podcast ads made them aware of new products and services. And that audience is quickly growing in the US: more than a hundred million Americans now listen to at least one podcast a month.Audiobooks are also becoming more popular, with one in five Americans having listened to one within the past year. While the first vinyl book recordings were made in 1932, and the first books on tape released in 1975, the industry’s grown in ways that could hardly have been imagined back then. George Saunders’ 2017 novel Lincoln in the Bardo, for instance, has been adapted into an audiobook with a cast of 166 Hollywood actors, and last year an Audible adaptation of Neil Gaiman’s Sandman featured its own all-star cast. Audio dramas have also experienced a revival over the past few years, with authors penning exclusive works meant to be heard instead of read.While the freedom to listen and multitask all at once might be a selling point for audio content, sound can create a more powerful connection than just one of convenience. The act of learning something new triggers the reward center in our brains, much the same way as eating our favorite food or winning a game. And storytelling isn’t just part of our history, it’s how most of us learned to read: we grew up listening to our parents and teachers read to us. Audio content can combine both these things together, teaching us new things in a way that connects with our deepest experiences.Printed books and traditional radio certainly aren’t going away anytime soon, but digital audio has become the fastest growing sector in the publishing industry. Twenty million people started to listen to podcasts for the first time last year, and that number’s only going to keep growing. And as more and more people find themselves listening on the go, the opportunities to reach out to and engage with that emerging audience will keep growing with it.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the 2nd part of my interview with Tal Florentin. In the first part of our interview, we discussed the background of Summurai and where businesses are starting to use more audio. In this second part, we switch our conversation to talk about other places where audio is being used so content can be relayed to its intended audience.We discuss:Audio being used to give instructions for things like pre-surgeryUsing different audio for male versus female consumersThe struggle that comes up when working with businesses to use a less formal tone of voiceAsking what kind of shoes the company wants the voice actor to wear when speaking their script in order to determine the scale of casual to formal in their audioIt can be tricky to find the right voice to match the tone of the contentThe need for their own unique platform to house the audioWhen having both the written and audio versions of content makes the most senseThe first use of audio to relay content- the guided tourThe summarization of content and how it comes into playThe struggle of long audio versions of content (like an audiobook)The benefits of microlearningUsing microlearning as a way to summarize content for someone the same way a friend might be able to if you were in personSummaries of people’s expertise and how that helpsUsing summies to help with the medical field for doctors to learnUsing summies to help the layman learn about concepts that are hard to understand if you’re not in that fieldHow hard it is to be natural on video, which makes it hard to connect with your audienceThe similarity from video to audio and how hard it is to sound natural when doing voice actingWe connect better when we feel like we’re part of a conversationVoice actors who have done in person acting sometimes struggle and will overdo itPersonal voice versus professional voiceOpting in to using the voice memo app because it sounds more naturalNatural communication sounds like people just saying what they need to sayMore info on Summurai If you want to find out more info about Tal or Summurai, visit:Website: www.summurai.com Downloadable PDF: www.summurai.com/ebookAudio version of the PDF: http://summur.ai/dTEDG This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this interview, I have the pleasure of speaking with Tal Florentin. He’s in the UX space and has spent the last decade working to enhance UX using audio in the Israeli market. He’s done some monumental things in the UX world, including creating the Israeli UX certification program. After realizing that audio is the future and bound to be bigger than video, he founded Summurai which allows companies to create audio branded channels for a variety of different reasons. You’ll find some great information about how to elevate your business with audio in this interview!We discuss:What life looks like for Tal in Israel with COVIDOur hopeful look at the future without COVIDTal’s background in software engineering which led him to designThe big things that popped up for Tal when he was working in design and doing researchThe mass amount of content that is now available and how to even start consuming it allTal’s lean toward audio to enhance and make for a better customer experienceOptimizing our time and what we’re doing each activityUsing audio to fill badly used timeThe difference between where video is going from here and where audio is goingWorking with companies to figure out how they want to use audioThe uncharted territory of audioWhen first starting Summurai, trying to eliminate the human elementCreating shorter pieces of audio- under 3 minutesWhere the name Summurai came fromTal’s process for creating audioSome of the different things they’ve tried in SummuraiTrying to make things sound conversational and when that’s not actually the goalTaking written content and creating audio content from thatTal’s experience working with LG and creating audio versions of training kitsPulling in story telling to the different audio piecesMoving ourselves away from technology with audioThe benefits to moving away from technology If you want to find out more about Tal or Summurai, you can visit:Website: www.summurai.com Downloadable PDF: www.summurai.com/ebookAudio version of the PDF: http://summur.ai/dTEDG This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

It’s been just about a year now since the coronavirus pandemic first started, and sometimes it’s felt like the whole world’s closed for business. More and more of us are working from home, and most of our business meetings, not to mention our daily lives, take place over Zoom these days. Life seems to be much more homebound lately, but with new vaccines being approved and the Tokyo Olympics just around the corner, the world’s starting to open again. And one sector that’ll play a pivotal role in it is the tourist industry.In 2019 the Costa Rica Tourism Board, or ICT, won the International Sound Award for Audio Branding with “The Sounds of Costa Rica,” a new musical brand that subtly emphasizes the letter C, for Costa Rica. It does this by making a simple but powerful six-note mnemonic out of the circle of fifths, a diagram often used in music. It starts with a C note and uses such instruments as the marimba, tuba and ocarina to play halfway through the circle.This might sound pretty technical, but the melody, combined with the instruments and festive, colorful imagery that accompanies it, works to create an almost instinctive sense of warmth and inclusion. Like most music, all that work is just to create exactly the right mood for the listener, without anyone even noticing it.If you’d like to hear it, and to see how it complements the new ICT logo, check out this link to the award video:https://www.international-sound-awards.com/media/ISA2019/2019-1017_ICT-TheSoundsOfCostaRica_CaseFilm.mp4When we think about travel, we usually think of it as imagery: bright tropical beaches, flashing city lights or lush green forests. But audio branding’s starting to play a much larger role in the tourism industry lately, creating a sense of excitement, familiarity, even nostalgia using sound. The international resort chain Bahia Principe (bye-ee-ah preen-seh-pay) has made its theme song, complete with band and lyrics, the foundation of its brand. The melody’s used everywhere from its commercials to its phone system, from corporate videos to lobby music, all to create a consistently recognizable audio logo that will instantly engage their customers.Curious about the song? There’s a link to it here:https://www.youtube.com/watch?v=hpGNqcH5GuQBut a lot has changed, even since 2019. Tourist boards and travel companies need to talk about the pandemic, expressing empathy for customers who are understandably reluctant to go on a vacation these days and adjusting their brand to a very different world than just a few years ago. Hotels.com quickly updated its Captain Obvious commercials last spring, previously featuring its mascot aboard a crowded airplane, to show support for social distancing and staying at home, and then again a few months later with a more lighthearted reference to Covid-19’s impact. Visit Las Vegas also started its #OnlyYou ad campaign in March of 2020 and has updated its message several times as well, encouraging visitors to wear masks and practice social distancing once the city’s reopened.You can find links to both of their ads here:https://www.youtube.com/watch?v=3x0QVlKnjREhttps://www.youtube.com/watch?v=6dimCZCfGMIThese commercials have to strike a delicate balance between brand promotion, encouraging visitors to take precautions and showing solidarity with tourists who aren’t yet ready to travel.Other travel companies are working to change their marketing approach altogether and find creative new ways to brand themselves in a post-pandemic world. Expedia, for instance, has relied on audio branding in the past, such as its Sound Travels ad campaign in 2018, and has more recently started its “Work From Here” campaign, replacing its more traditional vacation outings with packages meant for remote workers looking for a change in scenery.It could still take a while before things get back to normal. The International Air Transport Association estimates that, even with a vaccine, air travel might not reach 2019 levels again until 2024, while the demand for hotels could take as long as 2023 to recover. And when it does, there’s a lot of uncertainty about what normal’s going to look like. But even while we’re all still stuck waiting inside, marketing and audio branding can help keep the tourist industry emotionally engaged with its customers, and all the more ready to recover and help make the world go round again.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the second part of my interview with Melinda Lauw, we continue our conversation about ASMR. In the first part, we really had a chance to dive into what ASMR is and what it looks like to create ASMR experiences - both in person and online. Now, we're talking more about the commercial side of ASMR and where ASMR is starting to show up in more mainstream media.We discuss:What it looks like to do this work with advertisersHow Melinda partnered with a hotel and doing events with the hotelCreating videos with Moxie hotels - Melinda gives her expertise and creates scripts for the hotelsMost of her gigs have been in conjunction with in person eventsMelinda has been hired as the consultant for different companies when they're looking to create ASMR contentThe different parameters she has to work within when doing consulting workThe balance between the purpose of the ad or gig and being true to ASMRMelinda shares some of her experiences with different advertising companiesASMR forces people to pay attention to the little detailsThe growth of the ASMR community onlineThe continued waves of ASMRHow ASMR is becoming much more accessible to everyoneHow ASMR is free and so accessible because of its online presenceThe possibility of making money in ASMR, especially with YouTubeThe pushback when people do try to monetize ASMRThe selective nature in finding the right brand sponsorship - they want to find sponsorships that are in alignment with ASMRMelinda doesn’t like watching ASMR videos with ads in the middle because it ruins the experience (I don't blame her at all!)Tastefully adding in ads and how to make them in the same vein as ASMRMelinda’s currently working on a live stream and the exhibit in Europe doing a live exhibit on ASMRMelinda’s work creating videos for her YouTube channelHow she’ll be experimenting with different types and ways to make videos If you want to find out more about Melinda, you can find her through the following:Find out more about Whisperlodge: http://whisperlodge.nycSee a video of an immersive live ASMR performance either on Netflix's Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1sCheck out our ASMR videos: https://www.youtube.com/c/whisperlodgeThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this interview, I'm talking with Melinda Lauw. She’s the cofounder of Whisperlodge - a company working to create in person ASMR experiences. Whisperlodge has toured San Francisco, L.A., and New York and even been featured in a Netflix documentary. ASMR is one of the more recent additions to audio entertainment (it stands for "Autonomous Sensory Meridian Response") and it was fascinating to hear from someone who's been on the forefront of this growing industry. In this first part of our interview, we're discussing what ASMR is, and where you may have seen it in your own life!We discuss the following in this interview:COVID in the United States and CanadaHow life looks for Melinda right now with COVIDHer first take on ASMR2008 was the first experience with ASMR2010 - the term ASMR officially becomes coinedThe huge community of ASMR on YouTubeThe most frequently asked topic within ASMR - ASMR erotica The myth behind ASMR needing to be erotic, when in reality, it’s notThe people who have made themselves up to enhance their ASMR piecesA woman in Japan who builds in her own sound designThe time commitment it takes to create a YouTube video with ASMRMelinda’s now shifting from ASMR in real life into ASMR on YouTubeMelinda’s process for creating her videosASMR sub genres - eating, sex, no speaking, miniatures, etc.Melinda’s likes when it comes to what she produces and what she likes to watch herselfThe Netflix production of WhisperlodgeMelinda walks us through how she was found for the Netflix productionHow different in person ASMR is compared to watching something on YouTubeThe intense immersion of ASMRASMR in person, is not for everyone and requires you to be vulnerableConsiderations that have to happen for in person ASMRThe need for consent with each different element of ASMRThe pros and cons of making an ASMR video - you don’t have any feedbackMelinda’s preference to work with people she doesn’t knowIf you want to find out more about Melinda, you can find her through the following:Find out more about Whisperlodge: http://whisperlodge.nycSee a video of an immersive live ASMR performance either on Netflix's Follow This, Part 1, Episode 1 https://www.netflix.com/title/80217889Or on Mashable https://www.youtube.com/watch?v=SKdW5k-7FcA&t=1sCheck out our ASMR videos: https://www.youtube.com/c/whisperlodgeThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When’s the last time you really listened to your own voice? Maybe you were rehearsing for a presentation, or if you sing, practicing a song. You might’ve heard it while checking your voice mail or watching yourself in a video, and if you’re like most of us, you probably hardly even recognized it. We don’t think about our own voices very often, and when we do, it can seem like we’re just stuck with whatever voices we’re born with. But speaking is a skill, and just like any skill, we can improve and build upon it.Author and sound expert Julian Treasure describes two important parts of speaking: what you say and how you say it. When it comes to what you say, Julian recommends the HAIL method, which means to always speak with Honesty, Authenticity, Integrity and Love.As for how you say it, he suggests focusing on several different aspects of speech. There’s register, which you can think of as being how you project your voice. Some people speak from their noses and that can sound very flat and nasally, while most of us tend to speak from our throats without thinking about it. But if you want to give a sense of weight and authority to your words, you’ll want to speak from deep down in your chest. Think about where your voice is coming from, and then you can focus on other things like the “prosody,” the natural melody of your voice, the timbre and pitch of your voice as well as the pace and volume. Silence can be an important and easily overlooked part of speaking; a moment’s pause gives your listener a chance to consider what you’ve said before you move on.If you’d like to hear more on the HAIL method and what Julian calls the Seven Deadly Sins of speaking, you can find a link to his video presentation below on speaking with empathy:https://www.youtube.com/watch?v=eIho2S0ZahIProfessional speaker and voice coach Cynthia Zhai also suggests looking beyond just the tone of your voice and focusing on where your voice is coming from. More than 80% of people around the world speak with a “head voice,” a bustling, modern voice that expresses thinking, analyzing, doing, but not being; Cynthia notes it may be no coincidence that happiness rates around the world are also very low. When you practice speaking, try taking a deep breath and projecting from your whole body. Instead of thinking of your voice as a tool, let yourself become your voice. People in ancient times believed in a deep connection between our bodies, voices and selves, and that’s something we can lose sight of in today’s fast-paced world.There’s a link below to Cynthia’s talk about the transformative power of your voice, and she’ll also be appearing on an upcoming episode of this podcast as a guest – so stay tuned!:https://www.youtube.com/watch?v=PcDerWSyccgFinally there are the things you don’t want to do if you want to keep your voice clear and healthy. Producer and voice instructor Judy Rodman gives a lighthearted Halloween list of some of the things you can do to kill your voice: stressing out before you speak, talking breathlessly until your throat dries out, speaking with a vocal fry that strains your vocal cords. Smoking, drinking, staying up late, eating foods that give you acid reflux; just as Cynthia points out, there’s a profound link between our bodies and our voices, and if we don’t keep ourselves healthy, our voices won’t sound healthy.For the rest of Judy Rodman’s 27 Ways to Murder Your Voice, check out a link to her YouTube video below:https://www.youtube.com/watch?v=2FFmXsj5N6wAs we end today’s podcast, why not try out a vocal warm-up exercise for yourself? You can also find a timestamp link below to Julian Treasure’s six vocal warm-up steps, starting with arm stretches and working your way through breathing, lip exercises, moving your tongue and finally flexing your vocal cords.https://youtu.be/eIho2S0ZahI?t=472It might feel silly at first, but it takes over a hundred different muscles to speak. Just like the rest of your body, the more you practice and exercise, the stronger they’ll become.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Dr. Cornelius Ringe and Lars Ohlendorf. The first half of this conversation was so enlightening, especially hearing about how sound and audio branding looks in different parts of the world and the history of audio branding. In this part, we really dive into more about where audio branding came from and where it’s going!In this second part, we discuss:The best money saving tips for audio brandingGiving yourself time to let your own DIY attempts sink in before starting overMaking decisions based on your business modelWhere audio branding is going from herePodcasting’s role in audio brandingThe requirements for different brands when it comes to audio brandingHow Netflix’s sound logo has become synonymous with the pandemicHow jingles have moved to sound logosTechnology’s role moving into the need for more sound logosDesign as a functionThe change of the approach to music in ads and filling emptinessWhat WESOUND doesWhat ISA doesThe criteria for awards within ISA The evolution of the ISA awards The impact of the different projects submitted for the ISA awardsThe relationship between sound and the physical product it represents If you would like to find out more information, you can do so here:www.wesound.deAnd you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this interview, I am joined by two guests who are taking the audio branding world by storm. Dr. Cornelius Ringe and Lars Ohlendorf are partners in the company, WESOUND and Dr. Ringe is the founder of the Audio Branding Academy. We dive into so many great aspects of audio branding in this interview and it’s great to have another perspective on where audio branding is going from here. We are discuss:What life looks like in Hamburg, Germany and how they’re both dealing with COVID lockdownsThe shift to home office work with audioMusicians’ takes on working from home and doing streaming concertsExperiencing online performances and speeches Adjusting to the lack of audience interactionZoom’s impact on musical soundHow Zoom has upped their game when it comes to soundWESOUND and where it came fromAudio branding’s role in the creation of WESOUNDThe difference between Audio Branding Society and the Audio Branding AcademyThe growth of audio branding Breaking down the difference between sound and audio branding Europe’s role in audio brandingNBC’s accidental audio branding in the very beginning Radio’s initial sounds and where they came fromAdvertising and how everything’s transitioned over the yearsHow we are wired to pay attention to soundFinding the right methods and approaches to creating the right soundAudio branding isn't all about scienceMethodology changes from client to client when creating audio branding If science does play a role, it’s probably more about psychology than anything elseThe importance of design over finding the right calculations Ongoing work on the brandDifferent companies’ take on the importance of audio branding for their company If you would like to find out more information, you can do so here:www.wesound.deAnd you can find out more information about the Audio Branding Academy and their awards here: https://www.international-sound-awards.com/  This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/). Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much! And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you close your eyes and think about being in a hospital, what do you imagine hearing? Are the sounds soothing, or do they make you tense up with even more anxiety? Hospitals aren’t usually relaxing places, and they don’t always sound very relaxing either. Heart monitors beep, respirators pump, and voices murmur in the background or occasionally ring out over the intercom.They can be surprisingly loud too. The nighttime background noise at a hospital can sometimes reach over a hundred decibels, louder than a chainsaw. A National Institute of Health study in 2009 recognized noise as a hazard to patients; sleep deprivation weakens the immune system, which has a direct effect on mortality rates. Hospital noise isn’t just annoying, it can be dangerous.Some hospitals are working to change that. Apart from lowering the noise, they’re also focused on weaving it into a healing soundscape that harnesses the link between music and the human body. You can check out my blog for a short but insightful video by electronic musician Yoko Sen about how her experience as a patient inspired her to help create a more melodic ambiance:https://www.youtube.com/watch?v=u-AOTqMtR5sLast year Aalto University won the International Sound Award for Soundscapes and Ambient Sound for its own work in creating an innovative series of ambient soundscapes for New Children’s Hospital in Helsinki. Each floor has a unique and constantly changing theme, from the ocean on the first floor all the way up to space and the stars at the top, and is designed to help put children at ease, taking their thoughts away from the hospital and into an imaginative journey filled with natural sounds and delicate instruments.There’s a link on my blog to a presentation video by the project’s director, composer and lecturer Antti Ikonen, as well as a link to an interactive demo of each of the nine soundscapes so you can hear them for yourself:https://international-sound-awards.com/media/ISA2019/2019-1037_New_Childrens_Hospital_Soundscape_KB.mp4https://newchildrenshospital.aalto.fi/The idea that sound can play such an important role in healing has been around for quite a while now. Music therapy as we know it today got its start soon after World War II, when musicians visited hospitals to play for veterans. Doctors and nurses started to notice that these visits made a very real difference in their recoveries. They began to incorporate music into the idea of creating a “healing environment” where each aspect of the hospital setting, both visual and audio, plays its own part in helping the patients.Florence Nightingale wrote in 1859 that carefully controlling the lights, colors and sound in a patient’s room could help them recover more quickly, and in 2013 Brian Eno credited her for inspiring his own “Quiet Room for Montefiore”, an immersive audio project at Montefiore Hospital in Essex. A few years later the “Healing Soundscapes” research project at Hamburg University began, uniting music therapists and composers to find new ways of improving the well-being of hospital patients.There’s no doubt that sound can have a very real effect when it comes to health care. One study in 2016 showed that listening to just fifteen minutes of music before surgery reduces a patient’s anxiety, while another study found that creating an immersive natural soundscape is more relaxing and effective than simply masking the background noise. These nature sounds significantly reduce your cardiac stress markers and cortisol levels, and, for some patients, lower stress can make a literally life-or-death difference.Most of us probably aren’t ever going to find ourselves looking forward to a trip to the hospital. But for the children at New Children’s Hospital, as well as a growing number of hospitals all around the world, soundscape and audio design are helping transform that clamoring background noise into a soothing melody.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Chris Wirsig. We dive into other topics like music design, the changes the pandemic's brought to music production and recording, and how you might get started in the world of music production yourself! In this part of the interview, we talk about:How music design looks in different countries Changes in the movie making industry, especially when it comes to music productionThe changes he’s made with composing music since he startedChris speculates how he thinks the pandemic will change music productionRecording music in different locations separately and then having one person mix everything togetherHow technology’s changing the way full productions happenAll of the changes that have happened in the last 5 years that allow for better remote collaborationsThe future of remote recordingHow Chris uses his keyboard to create pretty much any sound Chris’s love for the cello and adding it to nearly everything he writesChris’s upcoming productions and how different they are from what he’s been doingHis love for making up new and unique sound combinationsAdvice on how to get into this sort of workChris’s word of caution about doing music production, especially for TVWant to contact Chris or find out more information?Website: www.chriswirsig.comMusic library: www.counter-communications.comSocial Media:www.facebook.com/ChrisWirsigMusicwww.instagram.com/chriswirsigMusic:https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwAhttps://music.apple.com/artist/chris-wirsig/865686973https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vwThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this interview, I had the joy of talking with Chris Wirsig, a classically training pianist and saxophone player. He’s been able to take his classically trained skills and spend the last 20 years in music production and composition for games, film and TV. He has a love for darker sounding music and his productions can be heard on things such as the Top Ten iPad game, “Alien Tribe 2”, multiple award-winning short films and the comedy feature film "39 And A Half," as well as numerous TV shows on ABC, E!, MTV, Fox Sports - just to name a few. In addition to writing music for different productions, he’s started a few different bands and does song writing on the side.I was so impressed with his background in both the creative and business end of things and his take on how music influences us has made for a very interesting conversation! I'm looking forward to sharing this with you.In this interview, we talk about:How Chris is dealing with COVID and what’s happening in California (he's based in L.A.)His background and how he got into musicHis love for music and all the instruments he playsHow he found a love for writing melancholy and dark musicWhy Chris likes writing darker musicChris’s love for fictional scary things versus being scared in real lifeHow he goes about writing the music for each movie depending on the information he hasSome of his favorite ways to compose music for a movieThe way Chris’s music affects the emotion in a movieChris’s most recent experience with writing music for a movie set in Africa and adding in cultural elementsChris’s upcoming production featuring his musicThe use of major and minor chords in his productionsUsing both major and minor chords in a piece of music, even if it’s a minor piece of musicWant to contact Chris or find out more information?Website: www.chriswirsig.comMusic library: www.counter-communications.comSocial Media:www.facebook.com/ChrisWirsigMusicwww.instagram.com/chriswirsigMusic:https://open.spotify.com/artist/2CFVqb5EoEm8rqxeTVUJMj?si=AlKBqcbbS52kEL3jwCVWwAhttps://music.apple.com/artist/chris-wirsig/865686973https://www.youtube.com/channel/UCjGmOruNRmxf2VAj6LPL3vwThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The holidays are just around the corner, and we all know what that means: Christmas songs on the radio and holiday jingles in just about every store. But there's one kind of traditional jingle we aren't as likely to hear these days: the commercial jingle. If you used to wish you were an Oscar Mayer wiener, if the best part of waking up was Folgers in your cup, if you were ever stuck on Band-Aid brands because Band-Aid's stuck on you, then you probably grew up in the heyday of advertising jingles. So, whatever happened to those jingles? Do they still have a place in audio branding, or have the Toys R Us kids all grown up?In many ways, jingles were the first step in the history of audio branding, and they're much older than you might think. If you know the Muffin Man or can sing along to Hot Cross Buns, then you're already familiar with the jingles of the colonial era. Those rhymes started with vendors in the Middle Ages who had to find ways to make their street cries stand out and get people's attention. That meant short, simple phrases often set to music, and the fact that we can still recite some of those rhymes today shows just how well they worked.With the invention of radio came the modern jingle. Now vendors had to grab and hold the attention of millions of people, and General Mills did just that in 1926 with a barbershop song called "Have you Tried Wheaties." That one commercial turned Wheaties sales completely around in the Twin Cities market, and when the company aired the song nationwide the following year, Wheaties went from a failing brand to a household name.Want to hear the jingle that started it all? Here's a link to the original ad:https://www.youtube.com/watch?v=GLy5tANvXhYOther companies quickly caught on and started coming up with their own musical numbers, and the jingle era was born. From radio to television to the internet, jingles became pretty much synonymous with audio branding. Promoting a brand meant giving it a jingle, whether it's the Chiquita banana song, the singing Meow Mix cats or Coca Cola teaching the world to sing. But things began to change around the turn of the millennium. Those catchy earworm jingles started to disappear. In 1998, 12% of television ads featured jingles; by 2011 it was just 2.5%. But if commercials weren't using jingles, what were they using?For the most part, they were now using licensed songs. This wasn't a completely new development; those medieval street cries were often set to popular folk songs of the era, and the "Have You Tried Wheaties" jingle borrowed its tune from the 1919 song "Jazz Baby." Michael Jackson ushered in a whole new era of melding pop music and advertising with his "Pepsi Generation" commercials set to the tune of "Billy Jean," and ten years later Microsoft borrowed the Rolling Stones' "Start Me Up" as its anthem for Windows 95.What did change is that advertisers were no longer relying on famous musicians and recognizable songs. More and more often, the commercials featured smaller artists and songs that many viewers hadn't heard before. With DVR and streaming content rendering the old 30-second TV spots obsolete, the focus shifted to simply engaging the viewers and convincing them to keep watching the ad. Without a captive TV audience, advertisers needed those viewers to like and share their commercials. One way to do that is by promoting new music that might get people talking and, more importantly, watching.For a great discussion of the rise and fall of jingles, check out this Cheddar Explains video "The Unexpected Death of the Ad Jingle":https://www.youtube.com/watch?v=hUhJ3f72PRcBut as new media continues to evolve, jingles are making a surprising comeback. Online ads, often just a few seconds long, have allowed companies to create musical brands that immediately stand out despite their length. Just think of McDonald's and its wildly successful "I'm Lovin' It" theme, or how State Farm's "Like a Good Neighbor" jingle has returned as the bumper for each commercial. Unlike past jingles, these songs aren't trying to tell the listener about the product so much as they're trying to create an instant connection with the brand. As audio branding continues to expand, moving out of the traditional TV and radio spots and into our daily lives, that sort of connection is becoming more important than ever.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I'm excited to be sharing the second half of my interview with Kaye Doran. In the first part, Kaye shared so much with us and what she does in her work. In this second part, we're continuing the conversation about everything from how to use your own tools/instruments to how she uses her work to help heal people with grief to channeling a child’s way of thinking. It's such a calming end to our interview! In this second part, we cover:How Kaye shares with her clients so they can continue their own healingHer whole purpose - to empower her clientsThe importance of breathing in everyday lifeWhen people eventually get to the point where they need to see her for helpThe shadow workReleasing negative energy in a productive wayLetting our minds help heal usHow Kaye helps others overcome griefWhat to NOT do when it comes to overcoming negative energyWhen to ask for helpOur internal voiceKaye’s simple tools that lead to actual changeKaye’s fear activity (that you can do, too!)Accepting our internal knowing The “good” parts of fearUsing outside things to help motivate you through negative thoughtsHelpful resources Kaye has for you (on her website)Kaye’s upcoming coaching programHer thoughts on a final product launching this monthIf you want to follow Kaye Doran or find out more about what she has to offer, you can find her here:Website: www.Kayedoran.com FB Page- Inner Expressions: https://www.facebook.com/Inner-Expressions-260662878197298 FB Group- Rise and Shine Women: https://www.facebook.com/groups/340808953165931This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This interview is unlike any other that I’ve had the opportunity to do and Kaye Doran brings such a fascinating take on life! She's an entrepreneur and is passionate about helping people create their greatest lives, from the inside out. She is both a life coach and a shaman, which creates such a unique take on healing - and specifically, healing with sound. I can’t wait to share this with you!Tune in to hear:Kaye’s background and how she jumped into the world of sound healingThe adverse effects to her beginning journey of her sound healingThe common sound of different emotionsSound's continued influenceThe purposes of sound healing instrumentsSound connection to the outside worldThe different vibrations of different bowls and where it vibratesThe difference between the highest self and your inner selfHow sound can release energy from the bodyThe different types of sounds that can come out during sound healingRewiring ourselves to let go of blocksFeeling your feelingsBreathing into the blocksHow people respond to the work Kaye doesThe types of people Kaye has worked withHow internal healing has helped her clients in conjunction with western medicineShamanic healing processA walk through of what it can be like to be in a session with KayeIf you want to follow Kaye Doran or find out more about what she has to offer, you can find her here:Website: www.Kayedoran.com FB Page- Inner Expressions: https://www.facebook.com/Inner-Expressions-260662878197298 FB Group- Rise and Shine Women: https://www.facebook.com/groups/340808953165931This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So much has changed about our world, from one century to the next, even from year to year. Just imagine taking someone even from the 1980s and dropping them into the world we live in right now, much less someone from a hundred or two hundred years ago. But all the way back through history, as far back as the dinosaurs and even much further, there are sounds that we’d still instantly recognize today. Let’s take a closer look at that timeless world of sound and what can happen when we start to add our own sounds to it. Composer Pauline Oliveros (pronounced “Oh-lee-vehr-ohs”) defined the word “soundscape” as “all of the waveforms faithfully transmitted to our audio cortex by the ear and its mechanisms.” The soundscape of the Earth can be divided into three layers, and those three layers happen to reflect the history of the world itself and how much it’s changed.First there’s “geophony,” sounds that come from natural forces like rain or wind. It can be as dramatic as an erupting volcano, or as gentle as a stream. These were literally the first sounds in the world. One of the most familiar sounds today started billions of years ago as the Earth cooled and water vapor began to condense into rain. That rain fell for centuries and soon became another familiar sound: the sound of the oceans lapping the shore.Then there’s “biophony,” which is the sound that comes from living things. This is where things get really interesting and complicated. It’s pretty much impossible to imagine a forest without thinking of the birds chirping in the treetops. Whale songs literally fill the ocean, echoing from continent to continent. Just within this past decade we’ve even discovered that mice sing to each other at frequencies too high for our ears to pick up. Check out my blog for a link to a video clip of a male lab mouse literally singing to his mate.https://youtu.be/ZS4Chf9yh8sThis makes mice one of the very few mammals to have their own mating song – unless, of course, you count people. That brings us to “anthropophony,” which is all the sounds that human beings make. For a long time the only sounds that we could add to this soundscape were our own voices. But then we began to use tools. We started singing, clapping, and creating musical instruments to invent all sorts of new sounds never heard before. But we also invented tools and machines that are quite loud without meaning to be, machines that make noise instead of music. We call that sub-layer of sound “technophony.” Traffic jams, airplanes, subways, construction work, these are the sounds that we usually think of whenever we think about life in the city. Those sorts of sounds are becoming a big problem for the rest of the soundscape, a problem we now call noise pollution.There’s a link on my blog to Cedric Engels’ fascinating video “Sound Ecology: A Better Sounding Planet” that offers a more detailed look at each layer of sound.https://youtu.be/Vtfro7tzXDgNoise pollution, that loud, messy layer of sound that our modern world creates, can disrupt the biophony that makes up the rest of the natural world. Animals aren’t just listening to their own species, but to every sound in their natural environment. Each species carves out a spot for its own unique voice. Cicadas, crickets, frogs and birds have each developed a distinctive acoustic bandwidth so that, even though they all share the same environment, they aren’t shouting over each other. You’ll also find a short video on my blog of a dawn chorus of birds in England. Notice how, even with all sorts of different animals singing at the same time, you don’t have any trouble telling which one is which.https://youtu.be/r6_LYIdYxz4Noise pollution drowns out that natural bandwidth, making it harder and harder for animals to hear each other, to attract mates or even hunt for food. In the ocean, where the soundscape is much louder and even more important, sound pollution from ships, sonar and oil drilling has led to whale strandings and other changes to life in the ocean. We’ve talked before about the positive impact music can have on our health and well-being. But noise can have just the opposite effect. It can trigger stress, fatigue and even cardiovascular disease. Some studies show the worst of these effects doesn’t come from the sounds we hear during the day but while we’re sleeping, when we’re least able to filter them out.While music can be a powerful instrument for improving our lives and making the world a better place, it can have an equally disruptive impact when it’s just noise filling up the rest of the soundscape. Our global voice, our anthropophony, is an ever-growing part of the world around us, and it’s up to us to ensure that our sound is one of harmony.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be int

I continue my conversation with Macha Gruber. In this second half of the interview, we discuss everything from advertising to diversity in voice acting to COVID to the Keto diet. This part of our interview is even better than the first part! Tune in to hear Macha and I discuss:The importance of imaging for radio and how the voice actor becomes part of the brandHow voices have changed The increase of female voices on voice oversThe increase of diverse voices on voice oversNot being in competition with voice actorsHow Macha and I are both looking forward to hearing more diverse voices in areas that aren't only meant specifically for diverse voices The changing dynamics of diversity in generalWhat Macha is currently doingFamily dynamics in this quarantine eraHow COVID has affected my singing gigsWhat COVID really looks like in the US versus what’s being shown on TV (no one really knows!)What COVID has done to advertising and audio that’s needed How major tragedy effects the audio in generalThe comeback of humor in advertisingThe humor that’s coming back to advertising from this current situationThe balance between being crude and being humorousKeeping anger out of advertising The death of the sexy readThe birth of sophistication with a woman’s voiceHer true love of coaching and hopefully being able to come back to itThe love of being on a team and loving the work she does with her coaching clientsHer undertaking of Keto in COVIDFinding Keto goodies at the storeIf you’d like to get in contact with Macha Gruber, you can find her:Website: www. machacreative.comInstagram: www.instagram.com/machacreative or www.instagram.com/machagruberFacebook: https://www.facebook.com/missmachaThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I'm so excited to chat with Macha Grueber. She's done some amazing things in the audio world and I have to tell you - I've been looking forward to hearing her perspective on the current status of the audio branding world. Macha is a professional voice actor and has spent the better part of 15 years in the audio industry, doing everything from voice acting to now being part of the elite creative team at iHeartRadio. This is quite the interview and we had so much fun chatting!Tune in to hear Macha and I discuss:Macha’s take on COVID-19How helpful having a home studio has beenHer first introduction to audio- being part of a pirate radio studioGoing to college to be a chiropractic doctorHow she transitioned away from chiropractors to being a radio show hostHer first take at doing her own audio imagingHow making promos led to her going to broadcasting schoolTransitioning away from being ON air into creating audio imaging Where imaging for radio came fromThe background on radio station imaging and how it affects ratings What’s changed now- length of promos and what promos sound likeThe places radio shows up now versus 20 years agoListening to radio stations at home on smart speakersTransition into iHeartRadioBeing kicked out after her first internship Her first gig with Clear ChannelThe in between time- working in the real world and doing audio imaging on her ownHer experience creating demos and doing voice overTrends Macha has seen in commercials- both visual and audioThe effects of the millennial crazeWhat makes good audio branding The impact of writing on a good commercial How audio recordings happen in the commercial worldThe importance of theater of the mind for commercials versus a voice overHow sound design affects the entire commercialTurn around time for commercials If you’d like to get in contact with Macha Gruber, you can find her:Website: www. machacreative.comInstagram: www.instagram.com/machacreative or www.instagram.com/machagruberFacebook: https://www.facebook.com/missmachaThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Music can have a powerful effect on our feelings, our behavior, even how we see the world around us. But what if music itself can react to our feelings? Weav Run, an award-winning workout app that instantaneously adjusts a song's tempo to match the listener's own pace, offers just one example of the fascinating potential of dynamic music.When it comes to audio branding, music's usually thought of as the product - and the audience is just a passive consumer. You can listen to a song and let its melody carry you through the highs and lows, but no matter how many times you listen, those highs and lows aren't ever going to change. The song is the song, and changing the mood a soundtrack sets usually just means switching to a different song. Dynamic music, however, seeks to reinvent that relationship by enabling a single audio track to evolve and reflect each individual listener, whether it's by matching your walking pace, or detecting and following the rhythm of your heartbeat or breathing rate, or even measuring changes in your brain activity. Slow and thoughtful, lively and upbeat or quick and energetic, dynamic music allows a song to remain instantly recognizable while engaging us on a surprisingly personal level.Just check out this video demonstration of Weav Music's exercise app Weav Run, which won the 2019 International Sound Award for Service and Sound start-ups:https://www.international-sound-awards.com/media/ISA2019/2019-1014-Weav-Music_presentation_Rasmussen_KB.mp4As you can see, it's not just about speeding up or slowing down the music: there's a very tricky balancing act to consider between the pitch, tempo and even the composition of the song so that it remains appealing - and recognizable - in a variety of forms. Managing those sorts of second-by-second changes, and doing it so quickly that the listener doesn't even notice it's happening, is a pretty new development that's gotten a really big push from smartphones, mobile devices and our always connected, on-the-go world.Still, the idea of it has been around for quite a while: just think of an opera, where a whole orchestra's focused on just keeping pace with the action on the stage. But the idea of doing this automatically and in real time, for each and every person, really got its start with early computer games, where programmers had to come up with some very inventive audio techniques to allow the music to seamlessly shift from one situation to the next. Here's an example of one such technique called vertical re-orchestration that uses hidden bridges to move back and forth between slightly different versions of a single melody:https://youtu.be/O5ZRYx_AMo8If you think about it, video games are really all about influencing a person's behavior and creating an immersive, dynamic environment that draws them into the experience, which is just the sort of engagement that audio branding seeks to create as well. As the intersection between technology, art and lifestyle continues to expand, that sort of approach is becoming more and more relevant, not just in virtual environments but in our everyday lives as well. For instance, Sync Project, a Boston audio startup acquired by Bose in 2018, has been developing technology that adapts music to a listener's real-time biometric data to help them relax, to fall asleep, even manage chronic pain and other medical conditions:https://www.newscientist.com/article/2127759-start-up-uses-biometrics-to-tailor-music-for-good-nights-sleep/If you'd like to see how it works, give it a try here:https://unwind.syncproject.co/#/Music can have a very real, even medical impact on our brains and bodies. Just listening to a favorite song can trigger the release of endorphins in much the same way exercise does, and releases neurochemicals such as dopamine and oxytocin, promoting a sense of well-being and reward and actually blocking pain receptors to reduce stress. This effect is so potent that music therapy is currently being researched as an alternative to opioid prescriptions. The potential for dynamic music to utilize and finely tune this effect for each listener could have enormous implications for everything from audio marketing to the entertainment industry to healthcare.Audio technology's evolving at an unprecedented rate, and in ways we hardly could have considered a decade or two ago. Today we can go jogging with the Weav Run app and, instead of simply keeping up with the music, the music itself keeps up with us, changing and flowing to reflect our own experience in the moment. We're entering an era in which listeners no longer simply listen to and consume music, but engage with that music on a physical, personal level, weaving it more and more deeply into the fabric of our lives.Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it wit

This is the second part of my interview with Eric Seay. We dive into more about how audio varies for different brands. Eric also walks us through his entire process for creating an audio brand. This second part of our conversation is just as intriguing as the first and I can’t wait for you to dive in!In this episode, we explore:How to create audio branding for a company that just has a feelThe different phases of developing an audio brandHow many companies and brands have thought about their audio brandingHow audio branding has become more normalizedThe background needed before writing the actual audioHow AudioUX decides what each brand needs for their audio brandingWhat Eric does with each brandHow psychoacoustics comes into playBest practices for soundsUniversal sounds versus location specificGeneric sets (sounds) versus Premium sets (sounds) and how that drives salesSounds creating experiencesWhere UX came from and the importance of the user experienceWorking with the UX teams with each brandThe new platform for audio brandingHaving apps work together with their audioThe parts of different experiences that should have differences with audioMaking sure everything sounds the way it should once everything has been createdHow audio branding has changedThe need for comfort with sounds now with COVIDSound types and their unique skills in different apps/devicesHow sound affects what we wantThe evolution of audio branding with each brandCheck out the case studies on the websiteThe best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This week’s episode is part 1 of an interview with Eric Seay. He has a deep understanding of vertical sound. He combines his love for the artistic expression of music and the study of psychoacoustics (fascinating, right?). He and his team have done extensive research into the power of sound and are constantly pushing the limits of what is possible for the future of audio branding. This is a conversation I've wanted to have for a while - and I hope you find it as fascinating as I do!In this episode, we talk about:How things have been going since the start of COVID in NYCThe change in industries for voice actors with COVIDHis background in audioHow becoming a musician and studying music theory influenced his current pathWhy Eric minored in psychologyWhat exactly is psychoacousticsThe backend side of audio brandingThe shift in the commercial music industryThe formation of AudioUXThe purpose of AudioUX- bringing together audio and visual brandingThe importance of the audio logo and the company identityThings you can do modularly to keep your audio branding evergreenHow different businesses have manipulated their audio logo to convey different emotionsUniversal sounds and iconsWhy audio branding is importantHow audio allows you to interact with different brandsTransporting with different sounds to different placesHow he came up with a sound for a colorThe process of doing audio brandingAll the different components that get created during an audio branding processThe best way to contact Eric Seay and AudioUX is through their website at https://auxnyc.com/. You can find AudioUX on more social media platforms @aux_nyc (Instagram, Facebook, and Twitter).This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Emily Rose Giddings. This episode is a continuation of our conversation about music and sound and really dives into what she does to help her clients embody their own sound as well as what’s involved in training your voice for video/speaking.Listen in to our continued conversation about:What it means to be “performing a script”The difference between a good actor and a great actorHow to shift your mind to creating the environment to speak wellHow imagination comes into play with voice actingVoice acting in different realms The importance of having emotion behind your voice actingMy process for changing my voice to match the purpose of the voice acting I’m doingThe mingling of emotions to create the “correct” voice for each projectActing theoryThe process of mixing real life experiences with imaginary onesWhat’s involved in confidence coachingWhy people think they need confidenceThe fallacy about “getting there”The importance of clear goals and what you need to do to achieve themTaking feedback gracefullyHow Emily works with her clientsEmily’s ideal clientsHow her past with marketing has impacted the people she works withWhat Emily is currently working on - something for coaching and something for her musicThe struggle with touringHow Emily connects with her audience- social media scheduled performancesIf you are looking for more information about Emily Rose Giddings’ coaching opportunities, you can find those here:Website: https://www.emilyrosegiddings.com Facebook group: https://www.facebook.com/groups/confidentcreativeentrepreneurs If you’re looking for more information about her band, you can find that here:Zigtebra: https://www.facebook.com/zigtebra Instagram: www.instagram.com/ZigtebraThis episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/ This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I had the joy of talking with Emily Rose Giddings. She is a self-taught musician who has toured the country multiple times as the lead vocalist in the indie band Zigtebra. She's also a certified life coach who focuses on helping her clients find confidence and authenticity in marketing online. With the change in schedule due to COVID, she's creating lots of workshops in her Facebook group, Confident Creative Entrepreneurs, to keep her community engaged. I'm excited to share with you her perspective on sound and music!Tune in to hear our conversation about:The tech adventures caused by everyone being at homeWhat she’s been up to since COVID hitHer background in music and what led her to performing Her start with music and her experience with underground musicHer fascination with Fiona Apple and her influence Exploring texture of voices How frequencies of voices resonate with different peopleThe progression of finding your own authentic voice Melding of voices to create your own voiceThe progression of music through different decades The irony and throwback of the announcer voiceHow she gets people to use their voice well on videoDifferent exercises to help people use their voices betterThe importance of breath controlConfidence and the fear that keeps us from having confidence to show up wellWhat people say before vocal lessons with EmilyWhat to focus on while you’re speaking to keep you from losing your confidenceHow to actually get better at speakingThe importance of the ongoing coaching If you are looking for more information about Emily Rose Giddings’ coaching opportunities, you can find those here:Website: https://www.emilyrosegiddings.com Facebook group: https://www.facebook.com/groups/confidentcreativeentrepreneurs If you’re looking for more information about her band, you can find that here:Zigtebra: https://www.facebook.com/zigtebra Instagram: www.instagram.com/Zigtebra This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this second part of my interview with Robert Kennedy III, we continue our conversation about communication and how it plays into the realm of public speaking. There are so many good tidbits that are applicable to anyone who needs to use communication as part of their lives!Tune in to hear Robert and I talk about:Determining what other people need from youHow asking “what’s going on in your world?” helps to know what’s drive peopleListening as the flip side of communicationExploring your own curiosity Power zones and how the time of day determines how well you communicateWhat Robert teaches his students to avoidTechnology apps to use to help you become more effective with your communication Breaking down speeches into patternsComparing speech patterns to piano patterns The importance of storytelling frameworkThe wave pattern of public speaking How public speaking is either successful or not The need for connection throughout your speech Determining the purpose of your speechRobert’s upcoming virtual conferenceThe updated version of Robert’s bookIf you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) - https://amzn.to/3gutenk    This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

On this episode of the podcast, I am joined by the Co-Founder and President of Speak Write Now Communications. He is a serial entrepreneur and started his first business in 2001, an online music promotion portal with an internet radio station. He is an award-winning public speaker, corporate trainer and author. His books include 28 Days To A New Me, 7 Ways To Know You Should Lead and Find Your Voice: 28 Secrets To Help You Speak Up and Speak Out. He has a background in education, media, and radio. Through his training company, he works with leaders who need to deliver critical messages with confidence. He lives in the state of Maryland, where he has been featured on FOX and CW for his work around confident communications. His name is Robert Kennedy the Third and we had a great conversation that I know you're going to enjoy listening to. In this episode, Robert and I discuss:The problem of COVID- doing too muchRobert’s introduction to voiceHow starting and operating 4 different vocal groups helped him understand vocalsHis transition into voice acting from teaching biologyRobert’s first interaction with radio and how that popped back up when he transitioned into voice overUsing sound/voice to build trust in businessVoice of a Leader presentationRobert’s development of a 4 part assessment for voice analysis and use in leadershipHow you can use the assessment to adjust your own vocal styleHow to look at your intended result to change your vocal strategyHow babies use their vocal patterns to communicate what they needFinding who wants what you have to give and how to use our voice to communicate appropriately Different systems within different styles of leadershipUnderstanding who you’re communicating withintroverts and extrovertsMorning routinesIf you want to get in contact with Robert, you can find him at www.RobertKennedy3.com or www.SpeakWriteNow.com. He can also be found on social media on Facebook at https://www.facebook.com/groups/storytellersgrowthlab or on LinkedIn at https://www.linkedin.com/in/robertkennedy3/. You can join the Story Tellers Growth Lab here: http://storytellersgrowthlab.com/. Here is the information for Robert’s book: 28 Days To A New Me: A Journey Of Commitment (2nd Edition) - https://amzn.to/3gutenk    This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Concluding the second part of my interview with Carrie Caulfield Arick, we go even deeper into what exactly you need to do in order to start a podcast, marketing issues Carrie sees even the best marketing companies make, and what’s next for her.  In this episode, Carrie and I discuss:How to figure out what to do with your podcastDoing market research before you dive into creating podcast contentHow to look at negative reviews in a positive waySponsoring yourself first and what it meansHow to create an ad for your podcast and the importance for your podcastHow to market your podcast with a websiteCarrie’s upcoming curriculum for marketing podcastsThe problems marketing companies are seeing with trying to market podcastsThe commonalities between getting a podcast off the ground and a business Some of the top issues companies run into when they start a podcastThe importance of quality sound on a podcastThe balance in finding the best sound for each podcastElements Carrie adds to podcasts to make them sound betterThe beauty of adding a bit of white space to a podcastWhat Carrie is currently working onCarrie’s free audit for your podcastIf you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

My next guest is the founder of YaYa Podcasting which empowers podcasters and podcasting professionals to create meaningful impact by providing production services, coaching and training. She’s the host of Just Podcasting, a seasonal show exploring podcasting life and culture and co-host of Podcast Editors Mastermind for those in the business of podcast post-production. She’s co-founder of the female podcast producers and editors community, Just Busters, which helps empower women in new media through networking, mentorship, advocacy and monthly trainings.  I’m super pleased to be talking with Carrie Cawfield Arick – and I know this discussion will have a lot of useful information in it - especially for those of you who already have or are starting a podcast of your own! So pay attention! You might just learn a thing or two.In this episode, Carrie and I discuss:How COVID has shifted her businessWhat has happened to podcasting since COVID has hitHow podcasting looks in different countries and cultures What led her to podcasting and audioHer first podcast loveHer first podcast and the pains of getting startedStarting her podcast consulting business Growing her podcast consulting businessWhat she’s learned from growing her business and teamWhat she loves the most about podcastsCarrie’s advice to keep people engaged in your podcastCarrie’s take on audio branding for podcastsHow she works with her podcast clientsQuestions to ask yourself when picking the music/audio for your podcastAnswering the question: how long should my podcast be?If you want to get in contact with Carrie, you can find her at www.yayapodcasting.com. She can also be found on social media on Facebook at www.facebook.com/yayapodcasting/ or on Instagram at www.instagram.com/carriearick/.   This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast?  If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453  And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is the second part of my interview with Nick Crane. We are diving into the different changes and challenges that culture brings to creating the perfect sound and how music connects us.In the 2nd part of this interview Nick shares:How he uses emotions to bridge the gap between himself and his clients when it comes to talking about their overall vision for their pieceThe challenges that different cultures bring to the table when choosing the right soundHow music communicates within different cultures A project he had to create for a brand that was relating to multiple types of peopleHow he takes feedback and changes sounds accordingly His project with TikTok and how that was different than othersHow money affects musical choices with brandsHis current projectsYou can find Nick Crane at www.racketclub.tv, and on Instagram - www.instagram.com/racket.club.music.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Nick Crane has been making music since he was 8 and making movies since he was 11. In 2019, he launched Racket Club- a boutique music production studio. Nick’s had the pleasure of working with Nike, Verizon, Ford, and others. Racket Club also creates scores for short films and his most recent score released in April of 2020.In this episode, we discuss:Nick’s background and how he got into this workWhat his business, Racket Club does differentlyThe struggle of making money in the music industry these daysWhat artists bring to a company’s brandingHow he works with brands and artistsWhat we’ve seen as a trend in COVID responses from brandsSome of the challenges of doing audio work You can find Nick Crane at www.racketclub.tv, and on Instagram- www.instagram.com/racket.club.music.This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This week, we are diving back into part 2 of my interview with Elaine Appleton Grant. Last week, we discussed a lot of the ins and outs of starting and doing a podcast. This week we dive into a bit deeper how COVID is affecting the business of podcasting and how to tap into your audience when figuring out your own podcast.In this second part, we discuss:How COVID has affected podcasting and what is coming out of thisThe podcasts she’s seen out of COVID and what effects they’re having on societyDifferent podcast formats and figuring out what’s right for you / your podcastThe importance of being tuned into your audience to know what they want to listen toSome of the things that deteriorate the quality of your podcastHow to improve the quality of your own voice How larger companies are using podcasts to their advantageWhat Elaine is currently working onTo find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Elaine Appleton Grant is a writer, podcast producer, and public speaker. She co-founded Podcast Allies, LLC- a podcast consultancy and production studio out of Colorado. She has hosted programs in both Boston and Colorado on WBUR in Boston and Colorado Public Radio and appeared on National Public Radio. She currently produces two podcasts- Business Wars Daily and One More Shot. If you’re interested in the world of podcasting, this interview is for you!In the first part of the interview, we discuss:How she got into podcast productionElaine’s take on whether or not now is the right time to start a podcastThe part podcasts can play in communicating with your audienceMy reasoning for recording my podcasts ahead of time and Elaine’s takeHow the Corona Virus has affected the way Elaine has had to shift her own podcastThe importance of quality in any audio you put out thereFinding the why of creating and promoting your podcast and Elaine’s take on what makes a good podcastElaine’s planning process and what you need before you launch your podcastWhat’s involved with interviewing guests on your podcast To find out more about Elaine Appleton Grant, you can find her most easily on LinkedIn (https://www.linkedin.com/in/appletongrant/). If you’re interested in her services, you can find out more information at www.podcastallies.com. She also has a Kickstart your podcast worksheet that you can find here: www.podcastallies.com/audio-branding This episode was very skillfully made to sound beautiful by the talented Humberto Franco (http://www.humbertofranco.com/).Would you consider reviewing the Audio Branding Podcast? If so, here’s the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 And if you like what you hear (and read!) – please do share it with anyone you think might be interested. Thanks so much!And if you’re interested in crafting an audio brand for your business, why not check out my FREE download – 5 Tips For Implementing An Intentional Audio Strategy at https://voiceoversandvocals.com/audio-branding-strategy/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy