A Well-Designed Business® | Interior Design Business Podcast

Today With Jessica Duce: Welcome to A Well-Designed Business. Jessica Duce, principal designer at both JDuce Design and Vacation Rental Designers is back on to talk about her Vacation Rental Design Summit she held in spring 2023 at High Point. We talk about the importance of noticing gaps in the industry and how she used them to her, and everyone’s benefit, in more ways than one. We also learn about the membership program she and her partners started, and everything else Jessica has been up to since she was last on! Pick It Apart [1:45] Jessica fills us in on why she was so passionate to create the Vacation rental Design Summit. [5:00] Jessica explains that there are, in fact, differences between vacation rental design and regular design. [13:09] Jessica shares what the new summit consisted of for both new and old vacation rental designers. [24:20] Jessica talks about the membership program her and her partners launched at the summit. [36: Jessica tells us about the evolution of Vacation Rental Designers since she was last on the podcast. LuAnn Nigara and Jessica Duce's Ah-Ha Moments “People want to stay somewhere that doesn't look like their home.” - Jessica Duce “Brands want to be apart of a rental, so guests or designers that they bring in can experience these brands there instead of in a showhouse.” - Jessica Duce More About Jessica Duce In business for almost 20 years, interior designer Jessica Duce brings her creativity and expertise to both residential and commercial projects. With Houston as homebase, she works with clients across the country which she says affords a unique perspective on regional design trends and needs. The principal designer at both JDuce Design and Vacation Rental Designers, she saw the latter as a much-needed niche service bringing value to short-term rental property homeowners who require a unique mix of budget and modern style. Together with business partner and real estate consultant Julia Harmon, they are creating new opportunities for designers and owners in that space. As an accomplished speaker and presenter, Jessica has appeared on numerous panels and podcasts, and she has been featured in community lifestyle publications as well as trade magazines including Business of Home, Furniture Today, Designers Today and KBIS magazine. Most recently, she announced her role as key strategist in the inaugural Vacation Rental Design Summit to be held in conjunction with High Point Market in April 2023. Jessica is the incoming President for IDS Houston as well as National IDS membership. Additionally, Jessica is proud of her ongoing relationship with Modenus and its Design Hounds Influencer program. Connect with Jessica Duce Vacation Rental Designers Website Instagram Vacation Rental Design Summit Instagram Jessica Duce Instagram Facebook Twitter What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development #305: Elizabeth Scruggs- The Things I Learned From A Well-Designed Business® #368: Jessica Duce: VRBO Interior Design #540: Robin Baron: Strategic Thinking on Product Development

Today With Michelle Clayton: Today on A Well-Designed Business, it’s Power Talk Friday. I am sitting down with Michelle Clayton, the Brand Strategist, and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. Michelle wanted to come on and first of all, give us some great actionable branding tips, but also to debunk the misconception that using Fiverr or Pinterest for your logo is a good idea. Spoiler alert, it’s not. Michelle will explain why and what you should be doing for your brand. Pick It Apart [3:25] Michelle tells us the first place we should turn to when considering a rebrand. [14:58] Michelle explains the difference between your brand logo made from someone on Fiverr compared to a professionally made logo. [30:45] Michelle and LuAnn discuss brand consistency among all of your platforms. [39:49] Additional actions you should skip when formulating your brand. [46:20] Michelle explains that re-branding or tweaking your current brand doesn’t mean changing yourself. LuAnn Nigara and Michelle Clayton's Ah-Ha Moments “If you present your brand one way on Instagram, and a completely different, or old, way on your website and they just don’t line up, it’s a hard no for me.” - LuAnn Nigara “People need that consistency in their brand across all platforms, whatever that is for your business.” - Michelle Clayton “You need to make it easy for people when they are checking you out, and give them the path of least resistance.” - Michelle Clayton “Everyone has a brand and the beauty is you can love and keep developing the one you have or if it isn’t working for you anymore, you can always change it.” - Michelle Clayton More About Michelle Clayton Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio for successful women who are ready to level up and look like the pro they are. She captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently go after their next big thing. With a design degree and 30 years in the industry, Michelle’s experience ranges from in-house art departments to non-profits to two of Calgary’s largest advertising agencies. Through, Let Her Fly, she now brings that same level of expertise and eye for detail to entrepreneurs and small businesses. Michelle loves helping women create a brand that looks as professional as they are—one that fits like their favorite t-shirt and attracts more ideal clients. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line. Through strategic design, insightful articles, guest interviews, and online and in-person workshops, she breaks down the mystery of great design, the difference it makes, and how everyone can build a brand that feels good and delights their audience. In 1995, Michelle traded Southern sweet tea and lightning bugs for true love in the Great White North. She speaks fluent American and Canadian, accurately using “toboggan” in either context. Home is in Calgary with her husband, two teen daughters, a hairy rescue pup, and a bottomless London Fog. Connect with Michelle Clayton Website Instagram Facebook Pinterest LinkedIn Podcast Spotify playlist of guest episodes on podcasts What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #06: Identifying Your Transferrable Skills with Erika Ward #125: Nicole Heymer: How to Brand Your Business, Yes Again. Do Not Miss This One! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #492: Laura Umansky: Leadership is the Secret Sauce of Success #609: Lisa Haude: Rebranding to Express Who You Really Are #882: Bria Hammel: Doing Fewer Interior Design Projects and Increasing Your Profitability

Today With Sharon L. Sherman: Today on A Well-Designed Business I am joined by Sharon L. Sherman, founder of Thyme and Place Design. Sharon has been practicing award-winning kitchen and bath design for the past 40 years, is a Past President of the American Society of Interior Designers, New Jersey chapter, and was named 2022 Innovator of the Year by Kitchen Bath Design News magazine. She has worked with every personality out there and is here to discuss personality traits. We delve into the four personality types she categorizes: Fire, Air, Earth, and Water. We talk about their traits, how to recognize them, and how to work with each one best for successful outcomes every time. Pick It Apart [2:09] Sharon explains that everyone has a different idea of what a difficult client is, but by understanding our own personality traits we can better understand and work with all types of clients. [9:30] Sharon introduces the four personality types she has defined: fire, air, earth and water. [11:28] LuAnn and Sharon discuss the traits of the fire personality and how to handle them. [19:26] Sharon describes the air personality as expressive, friendly, and appreciative, but also need to be appreciated. [25:56] Sharon explains that those with the earth personality are stable and grounded and comfortable like your favorite pair of jeans. [29:56] Sharon and LuAnn talk about the water personality, which tends to be analytical and organized. [38:36] Sharon and LuAnn how to determine personality types and work with each one better. LuAnn Nigara and Sharon L. Sherman's Ah-Ha Moments “There's really no such thing as a difficult client. It just sounds like a match that's not well matched.” – LuAnn Nigara “To resolve a problem—that's when we have to step out and detach and start to observe and see and to, quite frankly, employ those sales skills.” – LuAnn Nigara “Clients make our world go round. Without them, we're no longer in business..” – Sharon L. Sherman “If you understand how to speak to your clients, and how to ask them questions, and listen to what they're saying…you start to see who that person is going to be.” – Sharon L. Sherman “If anybody right now has a recent interaction with any client that went negatively—just now think about the different personalities and try and identify what personality they are. Probably, you handled it from your personality. And if that ends up being true, then that is really a very foundational reason why the problem escalates—because you're handling something from your perspective as opposed to the way they need it handled, not because it was an unsolvable problem.” – LuAnn Nigara “I didn't let fear overcome my love for what I'm doing.” - Sharon L. Sherman More About Sharon L. Sherman Sharon is the founder of Thyme and Place Design, headquartered in Wyckoff, New Jersey. She’s been practicing kitchen and bath design for the past 40 years and is a Past President of the American Society of Interior Designers – New Jersey chapter. Her award-winning designs and editorial comments have been featured in Forbes, The New York Times, Design Milk, Bergen NJ magazine, Kitchen & Bath Design News, Woman’s Day, Country Decorating, Design NJ, New Jersey Home Magazine, 201 Magazine, The Best of Bergen, as well as several books. Her blog “Tips from the Trade” appears in digital form on DesignNJ.com and KBBonline.com. She has also appeared on HGTV’s My Big Amazing Renovation and episodes of House Smarts with Lou Manfredini. In 2022, she was a featured *Voices From The Industry* speaker at the National Kitchen and Bath Association’s international convention and is a member of the Editorial Advisory Board of Kitchen Bath & Business magazine and has received the 2022 Innovator of the Year award from Kitchen Bath Design News magazine. Connect with Sharon L. Sherman Website Instagram LinkedIn Book What’s new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals #762: Laura Martin Bovard: Do You Run Your Interior Design Business From Ego or Soul? #808: Hailey Kolbe: How to Vet In

Today With Judy Brower Fancher: Welcome to a Well-Designed Business. It’s Power Talk Friday. Today I am joined by Judy Brower Fancher, of Brower, Miller & Cole Art Consulting. Judy is certified in interior design, and while she isn’t currently working as one, she knows that most interior designers are not trained, nor confident, in selecting art for their clients. Judy is here to help my audience understand that buying those color Xeroxes is never the answer, and some tangible tips for those unfamiliar with the art world. Pick It Apart [2:32] Judy explains what she means about the difference between xerox art and real art. [9:17] Just explains how the budget for art should be separate from the design budget. [20:58] Tangible benefits for an interior designer when they add art into their projects. [25:46] Judy lets us know where we can go to source art. [42:12] How the relationship works between the designer and an art consultant. LuAnn Nigara and Judy Brower Fancher's Ah-Ha Moments “Art should be emotional. It should feel as passionate as your first kiss.” - Judy Brower “As trusted professionals who are supplying, educating, and sourcing art for our clients, we should have some education on it and know what we are doing.” - LuAnn Nigara “The art really adds to the luxury feel of the project and is part of showing the good taste of the home.” - Just Brower More About Judy Brower Fancher With two decades of experience traveling the globe to understand the art, architecture, fashion and design of various parts of the world, Judy Brower Fancher brings her own love of international cultures, mixed cultures and all things unique and remarkable to her design and storytelling skills. Her company mission is to create the final layer on spaces that make people whole through reflecting both their current lives and their cultural heritage, while assisting clients and the interior design trade to bring fantastic original art into their lives and their interior designs. Judy’s background includes: Purchasing art in galleries in more than 25 countries around the globe 25-plus years working with architects, developers and interior design firms Bachelor of Arts in Communications from UCLA Minor in Art History Graduate of the Interior Design Institute Attending conferences for: Global original art Global luxury interior design custom materials and installation global furniture and accessories Global real estate and architecture trends Judy believes that with a highly personalized final layer, a home or workplace can embrace more than one background and tell a compelling story to those who visit. In addition, incorporating cultural elements adds beauty that never goes out of style. Connect with Judy Brower Fancher Website Instagram LinkedIn Why acquire art through an art consultant What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #755: Power Talk Friday: Liz Beaman Delman: Fine Art is an Asset, Not an Accessory #881: Power Talk Friday: Katie McDonald: Self-Care is Key to a Thriving, Well-Designed Business #239: Katharine Earnhardt – How to Advise Your Clients on Art #413: Leslie Price: Evolution of a Career in Interior Design

Today With Lucy Penfield: Hi, welcome to a Well-Designed Business. Long-time listeners of the show will know that I rarely get into the pretty, the actual designs, or even the creative process itself. For the most part, I’m focused on the business—not what happens in the creative mind, but the systems and processes and moving parts on the outside of that. But every once in a while, I make an exception—and today’s episode is one of those. When you hear my guest, Lucy Penfield, speak, you’ll understand why. She’s going to share her creative insight into the design process—and why she relates it to an anthropological discovery. Pick It Apart [3:50] Lucy explains why designing is like an anthropological dig. [13:43] Lucy shares how going back to school helped her redefine her design process [part 2 12:55] Lucy details her six-step process and how creativity plays a role at every level [19:23] LuAnn reflects on the authenticity in Lucy’s process LuAnn Nigara and Lucy Penfield's Ah-Ha Moments “We discover what is at the core, what's at the soul for our clients, and sometimes they have their ideas and their inspiration, but what's deeper than that? So I think so often we look at the top surface, the top layer, maybe the frosting, but what's really underneath it all? And so as an anthropologist, I think we uncover.” -Lucy “I love that you said peeling away the onion, and it's almost like you could look in a room and keep discovering things in that room when you're designing at that more elevated level.” -LuAnn “You can get up in the morning and be ho-hum, or you can show up. I think the fun is we have an opportunity to grow.” -Lucy More About Lucy Penfield Lucy Penfield is a passionate, blue sky thinker whose approach to interior design is unparalleled. Her enchantment and zeal for design have followed her throughout her career as an interior designer, lifestyle product innovator, and art aficionado. Lucy loves the magic of transforming space and creating joy for her clients. As an award-winning interior designer, Lucy is recognized nationally for her sophisticat- ed design style, passion for color, and client-centric methodologies. Her custom, six-step approach to bespoike interiors is anthropological and digs further to uncover true meaning for her clients. With degrees in art history, interior design, and design thinking, Lucy is a dynamic, progressive thought leader. She encourages her clients and team to push the bounds of their realms. From sketching textile and wallcovering collec- tions to designing custom homes, lakeside cottages, and city condos, Lucy garners inspiration from the diverstiy in her work and conquering new challenges. Lucy has great love for her community and is actively involved with non-profit organiza- tions. Beyond her design ventures, she finds joy in cooking exotic dishes, throwing fabulous dinner parties, traveling with her family and exploring new adventures. Lucy's design style is radiant, art-infused, and dazzling. Connect with Lucy Penfield Website Instagram Houzz Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #703 Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity

Today With Cathy Heflin: Hi, welcome to a Well-Designed Business. We all know that Pinterest is a valuable tool for designers. But how you use it matters. It’s about so much more than just tossing up pretty pictures like on Instagram—in fact, in many ways, it seems like it’s more of a search engine than another social media platform. We have so many marketing tools that we can add to our toolbox. Today, my guest, Cathy Heflin, is here to teach more about how Pinterest can help businesses grow, and how to put it to work for your business. Pick It Apart [2:46] Cathy and LuAnn discuss how Pinterest offers more opportunities for businesses than other social media platforms. [10:16] Cathy shares how Pinterest helps drive traffic to your website. [25:50] Cathy describes how to get started with Pinterest. [31:29] Cathy explains why using a scheduler can help you invest less time and still make the most of Pinterest. [40:09] Cathy shares how to find the best SEO keywords on Pinterest. LuAnn Nigara and Cathy Heflin's Ah-Ha Moments “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy More About Cathy Heflin Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers. Connect with Cathy Heflin Website Instagram Pinterest LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #223 Allison Fannin – Pinterest Tips for your Interior Design Firm

Today With Brittany Steptoe-Wright: Today on A Well-Designed Business I am joined by Brittany Steptoe-Wright, owner of BSW Design. BSW Design is a certified Vegan Design Firm. Brittany holds design, animals, and the environment near and dear to her heart, so everything they source is cruelty-free and animal friendly. BSW Design also focuses on Sustainable Sourcing, whether it be a renewable product, a sustainable manufacturing process, or highly recycled content, Brittany’s aim is to bring ethically sound products into her client’s home. Tune in to learn more about this important and ever-growing topic, so join in and make our world a better place one client at a time. Pick It Apart [1:00] Brittany gets right into what inspired her to take Deborah Resenberg’s course. [8:42] How Brittany believes what you put into your home promotes a certain energy and karma. [19:15] How Brittany navigates when pieces that are cruelty-free aren’t sustainable as well. [27:00] Lessons that Brittany discusses on her podcast, The CEO Podcast. [32:50] How Brittany’s construction firm and design firm work together. [43:35] What Brittany does if a client comes to them thinking they don’t need a designer. LuAnn Nigara and Brittany Steptoe-Wright's Ah-Ha Moments “You don’t have to use animal by-products in your home design. You can eat meat, but it doesn't have to be black and white. You can have a cruelty-free home and not be vegan.” - Brittany Steptoe-Wright “This is the essence of creating the core of a highly successful business because you are living and breathing what you believe.” - LuAnn Nigara “When the luxury consumer pushes the designer or builder back and says that they don’t need a designer in the middle, explain why you think they do need one and then let them make the decision.” - LuAnn Nigara More About Brittany Steptoe-Wright As a designer, I feel my job is first and foremost to make the home a better place for living. I always start the design process from a place of function and lifestyle before moving into aesthetics. Our motto, Consciously Curated Interiors, encompasses both our attention to the family’s lifestyle, as well as our personal commitment to the environmental impact of everything we do. My love for design, animals, and the environment has fostered a unique sense of purpose in my business. We are a certified Vegan Design firm, meaning that everything we source is cruelty-free and animal friendly. We also put a large focus on Sustainable Sourcing, whether it be a renewable product, a sustainable manufacturing process, or a high recycled content, we attempt to bring ethically sound products into the home for the families we work with. Knowing that the pieces you surround yourself with have a story that is supportive of humanity, animals, and the environment brings a loving and high vibe energy into the home, which makes it all the more magical to live in. Connect with Brittany Steptoe-Wright Website Carpentry Website Instagram Pinterest Podcast What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB: #82: Deborah Rosenberg: Tailoring Your Interior Design Firm to Your Core Beliefs #117: Power Talk Friday: Deborah Rosenberg: Cruelty Free Design Certification is Here #137: Michele Williams- Scarlet Thread Consulting- Actionable Tips for Time Management #180: Power Talk Friday: Michele Williams Talks About Profit First and Why it Matter to You #218: Marketing & Resources for Cruelty Free Design #395: Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget and Builders #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective #809: Power Talk Friday: Michelle Rohrer-Lauer: Turning Eco-Friendly Design into a “Green” Bottom Line WTFP: Vita’s Tip in 10 With Vita Vygovska: An Easy Tool to Increase Your Productivity Vita’s Tip in 10 With Vita Vygovska: You Are the Leader in the Room Vita’s Tip in 10 With Vita Vygovska:Entrepreneurship is Hard: Do this to Make it Easi

Today With Renee Bush: Welcome to a Well-Designed Business. It’s common for business owners to feel burnt out, lost, overwhelmed, or unsure of where to go next. Today, Renee Bush of Tandem is sharing her insights on how to reignite the spark when you just don’t know how to move forward. Pick It Apart [14:21] Renee shares why creative businesses are so different from other industries, and why inspiration matters to us. [26:33] Renee discusses the value of having a “north star” guiding you in your business. [30:59] Renee breaks down the three pillars of taking control of how your brand is perceived. [35:40] Renee and LuAnn discuss how to attract clients that align with your values. LuAnn Nigara and Renee Bush’s Ah-Ha Moments “I started figuring out that we need to solve all of this first and create a North Star that then we can use to make decisions. That really set me on a path of helping designers figure out their North Star. Who am I? What do I want? Why do I do what I do? How do I do it? What's my superpower? Who am I trying to work with? All these key things that then become that Northstar business framework that then we use to make decisions.” -Renee “When we have the right client, who is excited to follow our process because they see our value, that brings profitability. They go through the process the way we ask because they get it.” -Renee More About Renee Bush Tandem designs premium brands and solves strategic business problems for interior designers. Everything they do is centered on a strategy to help differentiate you in the market and to define and serve your ideal client. Their goal is to help you identify and define who you are as a business and to give you all the tools and resources you need to manage your premium brand effectively. Working in the design industry for the last decade, Renee initially ran and managed a multi-disciplinary graphic design studio and helped build it from the ground up. From there she began working at Studio McGee as the Director of Design Operations where she worked to build out and refine all of the design operations and processes. It was there that Renee found her love for the Interior Design industry and her driving purpose of helping creative entrepreneurs succeed using quality branding, strategic thinking, and streamlined processes. Renee has worked with dozens of interior design entrepreneurs to strategize, problem-solve, and refine their brands and business operations. Some of her clients include Boxwood Avenue, High Street Homes, Light & Dwell Interiors, Susannah Holmberg Interiors, and more. With her experience in the design world and a Master's in Business Administration, Renee excels at getting straight to the heart of any issue and always has a creative solution up her sleeve. Connect with Renee Bush Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #236 Shea McGee of Studio McGee Joins Me Today!!!! #606 Phoebe Oldrey: How a Niche Can Give New Life to Your Business #720 Flash Back Friday: Cheryl Janis: Defining and Owning Your Niche #849 Power Talk Friday: Staci Davidson: Why You Need Someone to Handle Everything But Design

Today With Victoria Larson: Today on A Well-Designed Business I am joined by textile and wallpaper designer Victoria Larson. After creating gorgeous hand-screen-printed textile collections and dreamy wallpaper patterns for more than a decade, Victoria made a plan to leave the textiles behind (but in good hands) and focus solely on the wallpaper, which allowed her to reenergize her brand and grow with intention. Good businesses are grown strategically, and believe it or not, sometimes, we have to shrink in order to grow. In this episode, Victoria shares her story. We talk about finding creative solutions, leaving a legacy, and gaining creativity by crunching numbers, and so much more. Pick It Apart [0:51] Victoria explains how she scaled back the fabric side of her business in order to focus on her wallpapers [11:43] LuAnn and Victoria discuss the importance of relationships, especially with licensing partners. [19:35] Victoria speaks about how she got into the money mindset and how that has helped her have more time to be creative. [33:49] LuAnn asks Victoria to elaborate on some of the lessons learned through her transition. [37:50] LuAnn and Victoria talk about SOPs and why they should always be changing. [39:26] Victoria and LuAnn discuss how to make a solopreneur business sellable. LuAnn Nigara and Victoria Larson's Ah-Ha Moments “One thing I've learned is you have to, for the most part, take emotion out of running a business, and you have to look at it more like a CEO.” – Victoria Larson “I support the business, but the business has to support me.” – Victoria Larson “If you don't mind the systems and the money, you're going to quickly find you can't afford to do what you love anymore.” – Victoria Larson “There's the payoff every day of the week for paying attention to the system and process, because every day of the week you make more money, you have more joy, you have a better outcome, your client experiences better your product delivery is better. So there's all the payoff all the way along, but then there's also, ‘Hey, I have options at the end of this line.’” – LuAnn Nigara More About Victoria Larson Victoria is a creator and weaver of tales through textile and pattern design. She works through the lens of the beauty and soul of the sea; art for art’s sake; fine materials and craftsmen; and the uplifting effect of design on the human spirit. After choosing to stay home with her twin girls, Victoria fell back in love with painting and block printing and eventually launched her first collection of hand-screen-printed fabrics in 2010. Later she added wallpaper and printed grasscloth. The collection is a fusion of a life-long love of painting, art, and design. Raised on and around the Chesapeake Bay, it’s no surprise many of Victoria’s designs are inspired by the water light. Later, she accompanied her professional Sailor husband to coastal towns all over the world, her sketchbook in hand. Her designs capture the joy of childhood summer days, the soul of the sea, and the simple beauty of natural patterns. Victoria also licenses designs for fabric company, Stout Textiles, and home brand, Cailini Coastal. In addition, she has licensed white-label designs to tabletop and swimwear companies. As VLT’s CEO, she does more than just make pretty things. With a business degree from U of MD, College Park, and a certificate from The MD Institute College of Art, she’s obsessed with how to marry design and business. Most days you will find her in the coastal town of Annapolis with her husband and rescue doodle. The girls have grown and flown. Connect with Victoria Larson Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #173 Mabley Handler Interior Design Launches New Furniture Line with Kravet Inc AWDB #360 David Phoenix and His New Kravet Fabric Collection, Well-Suited AWDB #388: Corey Damen Jenkins: Interior Designer, Furniture Designer, & Gentleman AWDB #404: Sue Firestone: The Malibu Collection with Kravet Inc AWDB #433: Nate Berkus: Introducing His Collection with Kravet AWDB #465: Jan Showers: A Glamorous Career AWDB #839: Flashback Friday: Candice Olson: How to Be an

Today With Stacey Brown Randall: Today on A Well-Designed Business I am joined by Stacey Brown Randall, a business referral whiz who is here to help us understand referral marketing strategies and to share her methods of generating referrals naturally—without manipulating, incentivizing, or even asking. Stacey is the host of the Roadmap to Referrals Podcast and the multiple award-winning author of Generating Business Referrals Without Asking, as well as my co-author in A Well-Designed Business – The Power Talk Friday Experts (volume 1). In this episode we talk about systems and strategies, the client experience, and how to find key referral moments throughout your interactions that will make you the designer your clients refer over-and-over again. Pick It Apart [3:40] Stacey explains her approach to getting fabulous referrals and how it’s different then what most of us were taught. [11:56] Stacey speaks to the referral ecosystem and why having a process and a strategy works. [18:55] Stacey and LuAnn discuss the importance of seeing things from the client’s perspective as they move from new to active to alumni. [28:37] Stacey advises to create an expectation map to guide everyone through the client experience. [35:00] LuAnn talks about the vortex phase of a project that is full of pain points for the client and Stacey’s role in helping to remedy that with her advice. [43:27] Stacey talks about how following her process led one of her coaching clients to both of their largest referrals to date. LuAnn Nigara and Stacey Brown Randall’s Ah-Ha Moments “I want referrals to, just as much as the next person, but I don't want to feel awkward and uncomfortable, and feel like I'm off brand by trying to generate them.” – Stacey Brown Randall “‘Natural’ doesn’t mean no work.” – LuAnn Nigara “You have to understand what's going through the mind of your client in each of the stages as they move from new to active to alumni.” – Stacey Brown Randall “I believe you deserve referrals. But you aren't owed them.” – Stacey Brown Randall “Just like you can design a room, you can design a business that generates referrals.” - LuAnn Nigara More About Stacey Brown Randall Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Referrals podcast and national speaker. Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more. She is also the co-author of Luann Nigara’s book, A Well-Designed Business – The Power Talk Friday Experts (volume 1). She received her Master’s in Organizational Communication and is married with three kids. Connect with Stacey Brown Randall Website Instagram LinkedIn Facebook Roadmap to Referrals Podcast What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #69: Power Talk Friday: Stacey Brown Randall – Take Control Of Your Business – Employee Management AWDB #93: Power Talk Friday- Stacey Brown Randall- How To Create an Awesome Client Experience! AWDB #364: Janelle Photopoulos: Leading, Not Simply Running, Your Interior Design Firm AWDB #426: Power Talk Friday: Stacey Brown Randall: Generating Business Referrals…Without Asking AWDB #867: Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?

Today With Virginia Toledo and Jessica Geller: Welcome to a Well-Designed Business. Running a business is hard. Running one through economic downturns and recessions is tougher. My guests today, Virginia Toledo and Jessica Geller of Toledo Geller, have been running their firm together for 17 years. They’ve seen ups and downs in the financial climate—and through it all, they’ve pivoted, built up their network, and come out stronger than before. Today, they’re sharing what you can do in your business to come through even the toughest of economic climates. Pick It Apart [3:58] Jessica and Virginia share what they’re most proud of in their business over the years. [17:03] Jessica and Virginia discuss how they’ve always ensured they had a strong pipeline of clients. [26:40] Jessica, Virginia, and LuAnn talk about the importance of flexibility in business. [43:28] Jessica and Virginia share their onboarding process for their operations manager. LuAnn Nigara, Virginia Toledo, and Jessica Geller’s Ah-Ha Moments “If you have a business model that you are looking to scale and you have a staff, you feel responsible to keep employed and fed at the end of the day as well as your own family.” -Virginia “It's clear in observing you all these years, that there is a bond and there is respect and admiration. You couldn't have survived all these years, you couldn't build a team of eight women behind you without it.” -LuAnn “It shows the importance of flexibility. If we just said that we were one thing, and we followed one path, and that was it, we probably would never have made it this far.” -Jessica More About Virginia Toledo and Jessica Geller Toledo Geller is a boutique firm that excels at delivering turn-key, custom residences for singles, couples and families who value exceptional design. Virginia and Jessica’s approach begins with a deep dive into how each client dreams of living. Getting to know their clients intimately, thoroughly understanding their wish lists and worries, allows Toledo Geller to create a unique, luxury living space that truly reflects who they are—and what they love. With their mastery of both the design and construction process, Toledo Geller partners with architects and builders from the blueprint stage to completion, providing project management and development oversight. The team works tirelessly to ensure the integrity of each project from start to finish—intent on not just meeting, but exceeding, clients’ expectations. Toledo Geller was founded over a decade ago and they have been declared House Beautiful’s “Next Wave,” and have been finalists in Innovations in Interior Design, “Ones to Watch” and “Rising Stars” by industry magazines and associations. VIRGINIA TOLEDO: Virginia founded Toledo Geller in 2006 after recognizing a need in the luxury residential market for a firm with specialized knowledge in both the design and construction process. Formally trained in interior design, she also gained invaluable experience working along side her father, a general contractor, on construction sites. A native of Brooklyn, Virginia is a mother who loves historical fiction and entertaining in her 1920’s Craftsman style New Jersey home, which she is constantly updating. JESSICA GELLER: The experience of renovating a children’s hospital playroom sparked Jessica’s decision to switch careers from social work to interior design. Her intuitive design sensibility is both innate and learned from experience in the field, and she gravitates towards the perfectly imperfect—such as introducing a color that seems “off” but magically completes the design. A mother of three, Jessica moved to Essex Fells within a year of renovating her 1850s Hoboken townhouse to embark on transforming a 1920s center hall colonial into the perfect cozy home for spending time with her family. Connect with Virginia Toledo and Jessica Geller Website Instagram YouTube Facebook What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #349 Power Talk Friday: Peter Lang: The Designer CPA #395 Power Talk Friday: Michele Williams: Financial Health Checklist for Your Interior Design Business #634 Power Talk Friday: Jessica Harling: A Spec

Today With Aubre Fox: Welcome to A Well-Designed Business. Today with Aubre Fox we answer everything you’ve ever wondered about working with Revel Woods. As the first point of contact and an interior designer herself, Aubre takes us through all of the steps and benefits to getting your flooring through Revel Woods. She also talks about their new showroom packages, which she is very passionate about. Pick It Apart [1:24] Aubre starts us off talking a little about herself and how she got into Revel Woods. [6:10] What is the process when a designer wants to work with Revel Woods? [26:34] How the backend works with how you get your commission. [28:28] Aubre breaks down the types of products Revel Woods offers. [44:37] Aubre tells us about Revel Woods new showroom package. LuAnn Nigara and Aubre Fox's Ah-Ha Moments “As designers when you are working with any person in their technical realm, you have to understand when you’re having a technical conversation, there is no one helping to decide if this is aesthetically a good idea.” - LuAnn Nigara “I love working with designers because it gives me the opportunity to educate them.” - Aubre Fox “That’s how a well designed business runs, it looks at all the different revenue streams that are available to that particular business that makes sense for that business model.” - LuAnn Nigara More About Aubre Fox Aubre Fox is an Interior Designer and CEO of A Fox Interiors. Aubre has been committed to creating a space where other women can collaborate, inspire and empower one another. Being in the Design world for over 13 years she has used her creativity and “business building spirit” to inspire and encourage other women to chase their dreams. Connect with Aubre Fox Website Instagram Facebook Other Shows Mentioned: #329: Power Talk Friday: John Dupra: Revel Woods Launches New To The Trade Program #452: Power Talk Friday: Revel Woods & American OEM: A Hardwood Flooring Company With Heart #865: Power Talk Friday: Terri Taylor: The Real Deal When Working With Contractors On A Remodel

Today With Bria Hammel: Today on A Well-Designed Business I am welcoming back Bria Hammel. Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. Bria was on before giving tips on how to scale your interior design business. And let me say, she is still a #smartlady. Bria has perfected her process for her out of state clients, as well as her team, to make the experience as easy and seamless as possible. Today she is sharing how, and the changes that her businesses have experienced since her last visit. Pick It Apart [1:35] Bria shares what she and her business, Bria Hammell Interiors, have been up to since her last visit. [16:50] Bria talks about how she knew to incorporate prices that match a longer time getting projects finished. [19:00] How EOS has been a lifesaver for Bria’s business and how they use it. [23:31] Bria shares how she got her integrator. [31:23] Bria explains how she meets for her out-of state clients, having a husband and being a mom of two. [35:08] Bria shares the pitfalls she does encounter and how she handles them. [48:03] Bria’s post project feedback process. [51:45] Bria’s specification book for the builders. LuAnn Nigara and Bria Hammel’s Ah-Ha Moments “EOS has been such a lifesaver for me because it forces us to sit down weekly and determine what is and isn’t working, and identify problems and come up with solutions.” - Bria Hammel “EOS is the reason we can handle some of this out of state work. It has made us have the structure that we live and breathe by and our clients can see that. So being able to bring them through such a structured process shows them that it doesn't matter if we're in the same city as them or not. We have all that structure. And that all comes from us.” - Bria Hammel “That's what clients want. They want to know that they’re in good hands. And when they come to you as a designer, and you're in good hands, they will trust you with more.” LuAnn Nigara More About Bria Hammel Bria is the Creative Director and CEO of Bria Hammel Interiors and Brooke & Lou. She leads a fresh, talented team of women who are dedicated to designing beautiful, inviting homes for clients. For Bria, every project is about creating a home filled with surprising, thoughtful spaces that lead to unexpected moments. She has an incredible eye for detail and has a passion for designing spaces that tell her clients’ stories. Bria’s work has been featured in national publications such as Traditional Home, HGTV Magazine, Forbes, Oprah Daily, Architectural Digest, House Beautiful, Martha Stewart Living, and as well as many other local magazines. Most recently, Bria was named in Traditional Home's 2022 Rising Stars of Design, a huge honor to her team and firm. Her roster of past accomplishments are nothing short of amazing as well— Brooke & Lou's flagship store in Edina, MN, received House Beautiful's Best Home Stores in America 2022, received 2nd Place in Sub-Zero Wolf's Kitchen Design Contest in the Traditional category in 2019, was a finalist for an International Design Award, was selected as a 2018 Style Spotter for High Point Market Authority, and awarded the “Fresh Faces of Design” award in 2015 and 2018 from HGTV. Bria has been fortunate enough to travel the world, which has given her a unique perspective on how people live, as well as a deep understanding of how different spaces can come together in incredible ways. Connect with Bria Hammel Website Brooke and Lou Instagram Brooke and Lou Instagram What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #474- Bria Hammel: Keys To Scaling Your Interior Design Firm #578- Lori Morris: When Working with the Luxury Client, the Answer is Yes! #866- McCall Dulkys: Building a Successful Design Business From Around the World #867- Power Talk Friday: Casey Gromer: Do You Need a Fractional Integrator?

Today With Katie McDonald: Welcome to A Well-Designed Business. Today I'm joined by Katie McDonald, certified holistic health coach, raw food chef and instructor at b.nourished. Katie’s motto is self-care is not fluff and it isn’t selfish. That is exactly what she helps her clients through so they can both take care of their business and take care of themselves. Katie has worked with several interior designers over the years and has discovered that in service to their clients and their craft, they ignore their own wellbeing, dismissing their needs, and even their own spaces. If this sounds like you, then you will enjoy this episode. Pick It Apart [2:00] What started Katie on her belief that self-care is not fluff and not selfish. [6:01] Katie explains what to look for in yourself to determine if you are on the brink of needing self-care. [19:07] The areas she focuses on with her clients because there isn’t one model that works for everyone. [24:30] The art of concept and considerations. [31:31] Katies shares the aha moments she and her clients have while working together. [37:15] Katie’s relation to interior designers and how your home supports your self-care. LuAnn Nigara and Katie McDonald’s Ah-Ha Moments “I eventually hit the point where I realized that I can’t do this anymore and had to start embracing that if I wanted to get things done, I had to take care of myself.” - Katie McDonald “When we slow our role, we become conscious participants in our life.” - Katie McDonald “The best way to gain a competitive edge is to take care of yourself consistently.” - Katie McDonald More About Katie McDonald Over a decade ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and finally started applying her knowledge of self-care, alternative health, and plant-based nutrition. Since then, Katie has been on a revitalizing journey of lifelong self-care. Fully recovered from years of self-neglect, Katie now helps fellow doers embrace self-care so they can do more and be more while leading healthier, more intentional, and more nourished lives. Katie leads with tough love to inspire, empower, and challenge audiences. She dispels the destructive myth that self-care is an obstacle to productivity and teaches that self-care is, in fact, a tool to create a more powerful and impactful legacy. Connect with Katie McDonald Website Katie McDonald’s coaching website to schedule your complimentary 30 minute self-care strategy session Katie McDonald’s planners (get 15% off with code LUANN) What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #778: Deborah Main: A Journey Through Illness to Interior Design #811: Power Talk Friday: Heather Hansen: You Are Your Own Advocate #858: Veronica Solomon: Cultivating Self-Awareness as a Superpower Sass Says

Today With Barry Bordelon and Jordan Slocum: Today on A Well-Designed Business I am joined by Barry Bordelon and Jordan Slocum, AKA the Brownstone Boys. Barry and Jordan are designers, DIY-ers, renovators, and restorers who followed their passions and serendipitously fell into a flourishing business together. In 2018, Jordan and Barry bought a brownstone in Brooklyn and started The Brownstone Boys blog the day they closed on the house, and that’s just the beginning of their adventure. Today they are renovating their way across Brooklyn and New York City, one brownstone at a time. In our interview, The Brownstone Boys share how they grew their business organically, how they are implementing systems and processes, and how to balance work and life when you’re in business with your partner. Pick It Apart [2:33] Jordan talks about the significance of his and Barry’s second date—a bike ride through Brooklyn neighborhoods where they realized they shared a love of brownstones. [10:44] Jordan explains how The Brownstone Boys blog began and how that led to their first clients. [20:13] LuAnn makes a point about how fundamental business questions and processes are imperative to successful businesses. [35:43] Barry discusses how the business has grown organically over the last few years, but now they are intentionally restructuring and building in systems and processes to help it run smoother as they grow and pivot to different platforms. [41:01 LuAnn asks Jordan and Barry to share lessons they have learned through their business and partnership. [52:09] Jordan shares big news about his and Barry’s future. LuAnn Nigara and The Brownstone Boys’ Ah-Ha Moments “I think a lot of that has to do with listening…And no matter how many systems we implement, I still want that one-on-one authentic relationship with our client.” – Jordan Slocum “We started our business, and it happened very organically…And right now we're at a point in the business that we're going back and really building in some structure that we should have a long time ago.” – Barry Bordelon “We're business partners, but we're also life partners. And I think something that I'm really excited for with the new processes is separating—or trying to separate—work from our home life.” – Jordan Slocum “There are difficult times. But I think it's just really cool to be building a business with a partner and to be going through this together and to have this thing that's our own.” - Barry Bordelon More About The Brownstone Boys We’re Jordan & Barry, AKA The Brownstone Boys. We’re designers, DIY-ers, renovators, and restorers. We have a passion for old homes and everything that comes along with them: the details, the quirks, the character, and especially the parts that need lots of love. We have a ton of respect for all of those gorgeous original details and love restoring them but we are not afraid to add some modern touches. We bought our 130 year old historic Brooklyn brownstone in 2018 and we’ve been slowly restoring it ever since. We started our blog and Instagram account the day we closed on the house. When we started our journey we found it hard to find the right information, but some of the best real estate, renovation, and design advice that we did find was on other helpful and creative blogs. So we decided to share our experiences as well. We are so fortunate and thankful that other people found it helpful…and maybe a little entertaining! We enjoyed sharing our journey and answering the thousands of questions we received. Eventually, we started helping people more and more with design advice, contractor & architect recommendations, and generally holding the hands of others who were trying to navigate renovating a historic home in New York and even around the world. Some people that reached out really seemed like they needed more help than just a recommendation or suggestion, so we thought long and hard about it and nervously asked someone one day, “Would you like us to help you do it?” And like that, we had our first client. That quickly led to a second, then a third, and now we are full time Brownstone Boys designing and renovating our way across Brooklyn and NYC. We have found our true passion and pinch ourselves everyday that it’s also now our careers. Connect with The Brownstone Boys Website Instagram Youtube What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Bu

Today With Sarah Daniele: Today on A Well-Designed Business I am joined by software designer Sarah Daniele. Sarah is the CEO and co-founder of Mydoma Studio, an all-in-one project management solution for interior designers. Sarah is a professionally educated interior designer, and she is passionate about building tools and technology that help other designers grow their businesses. Through Mydoma, Sarah has a unique, top-level perspective on industry trends, and she is here to help us interpret those insights and share her predictions for what’s to come. We talk about task management software, virtual team members, advances in 3D rendering and virtual staging, and the benefits of adding convenience to clients and projects with technology. Pick It Apart [1:47] Sarah and LuAnn discuss how the design industry is undergoing a digital transformation. [9:17] Sara emphasizes the importance of keeping communication all in one place and how easy that is with the Mydoma app. [20:13] LuAnn asks Sarah to talk about her feelings and thoughts on VA’s and virtual team members in relation to the interior design industry. [27:37] Sarah gets excited as she discusses the trends she is seeing in 3D rendering. [40:32] Sarah and LuAnn discuss virtual staging and its role in the industry. [52:48] Sarah mentions that many designers are adopting online payment strategies and how this is a necessary service for convenience and luxury. LuAnn Nigara and Sarah Daniele's Ah-Ha Moments “When you get a digital transformation, you have to sift through what's right for your business for what you're trying to achieve.” – Sarah Daniele “Communication is at the heart of the interior design business. If you are not on top of your communication with your vendors, then you are not able to keep on top of your communication with your consumers. And if you are not communicating with your consumers, and you're just like every other Tom, Dick and Harry out there, that's not giving good service.” – LuAnn Nigara “Rendering does that—3D visualization, shows them the future.” – Sarah Daniele “You can't be fearful you got to go in you got to jump in and you got to try. And you know what? Learning something new is hard sometimes.” – Sarah Daniele “The epitome of the cornerstone of customer service to the luxury market is making it convenient for [the client]. Whether it’s an appointment, a payment, a selection—it’s all about them.” – LuAnn Nigara More About Sarah Daniele Sarah Daniele is the CEO and co-founder of Mydoma Studio. Mydoma Studio is the premier platform for interior designers; a workflow software to organize design projects from beginning to end and a thriving design community. The first version of Mydoma Studio was built to fulfill a personal need. It was the encouragement of her peers that Sarah Daniele turned tech CEO and built Mydoma Studio for the interior design industry. Sarah is passionate about building tools and technology to allow interior designers to grow their businesses. Sarah has previously spoken at leading industry events and technology panels. Sarah and Mydoma Studio have also been featured in Designers Today, Home Accents Today, Editor at Large, Kitchen, Bath Design News, and A Well Designed Business podcast. Connect with Sarah Daniele Website Instagram Get 20% off Mydoma for 3 months! Other Shows Mentioned: #91: Sarah Daniele – Co-Founder & CEO of Mydoma Studio #177: Power Talk Friday- Sarah Daniele, CEO of Mydoma Studio is back to tell us what’ s new for you at Mydoma Studio! #555: Sarah Daniele: 19H The Blueprint, Create Resiliency in Your Business #375: Power Talk Friday: Bonnie Fahy: How to Hire a Virtual Assistant for Your Interior Design Business #618: Jenna Gaidusek: How to Build an Online Business in Interior Design #770: Tiffany Cassidy: Niching into Vacation Home Design #864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager

Today With Brad Leavitt: Today we’re doing a Throwback Tuesday with Brad Leavitt! Brad is the President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. He’s also one of the speakers at LuAnn Live 2023, which is why we couldn’t miss the chance to bring one of his shows back. In today’s episode, we’ll learn what is his perspective on working alongside interior designers for his project and how this has made his life easier! More About Brad Leavitt Brad Leavitt is President and Founder of “A Finer Touch Construction” - a Scottsdale based luxury residential and commercial builder. AFT Construction, as known throughout the industry, is an award-winning construction firm and has been nationally published in magazines such as: Fine Home Building, Luxe Interiors and Design, and Professional Builder. Brad was awarded as an “Icon” in the AZ building industry by Sources for Design in October, 2019. He was also recognized as a 2022 Phoenix Titan 100. The Titan 100 program recognizes Phoenix’s Top 100 CEO’s & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Collectively, the Phoenix 2022 Titans have a combined total of annual revenue of $32B and employ more than 85,000 individuals. Brad Leavitt is an energetic public speaker and ambassador for many national brands including Kohler, Louisiana Pacific, Rinnai. Pella, Subzero-Wolf, Buildertrend, Cambria, and Elkay. Brad completed a Bachelor of Science in Construction Management from BYU in 2005 and worked on notable projects around Phoenix, including the Omni Montelucia in Paradise Valley. His Podcast, “The AFT Construction Podcast”, is focused on bringing value to its listeners, no matter their industry. The topics are focused on marketing, social media, entrepreneurship, organization, building science and construction. AFT has continued to exceed industry standards and create strong client relationships based on integrity, reliability and quality. Brad is married to Ashley Leavitt. Together, they have 6 children, 5 girls and 1 boy. Brad is active with all 6 of his children, serves in his local community, and loves all sports Connect with Brad Leavitt Website Instagram Facebook Podcast What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process #560: Brad Leavitt, AFT Construction: The Design Book #580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders #615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective

Today With Jisun Sunny Fisher: Welcome to a Well-Designed Business. I often talk about the power of mindset. Limiting beliefs are tied to almost every issue you can have in your business, and in all of my years of coaching and helping other business owners, I can say that almost every single time, the key came down to mindset. Today, I’m joined by psychologist and happiness coach Jisun Sunny Fisher. She works at the intersection of spirituality and science, helping courageous leaders remember their true north and re-discover what makes them fall in love with life again. Jisun is sharing with us why the brain is the blueprint for success and what you can do to harness it. Pick It Apart [3:48] Jisun shares why the brain is the blueprint for success (and why “success” might not mean what you think it does) [10:01] Jisun breaks down the brain science behind limiting beliefs and how your mind works [15:00] LuAnn shares her own insight into the power of visualization [30:50] Jisun reveals 3 questions to ask yourself to begin to unlock your blueprint to success [43:03] Jisun discusses how to take your answers to those questions and start to rewire your brain LuAnn Nigara and Jisun Fisher's Ah-Ha Moments “If we take the time to do the reflection, that we might have defined success by what our mothers, our fathers, our friends, our husbands, our wives, our peers have called it—that seems very logical to me that we could all fall prey to doing that. But what I think I heard you in there is that it sounds like then additionally, our brain at a subconscious level, has two things happening. It has our true desire unconscious there, but also has built on those other people's desires for us.” -LuAnn “Underneath the beta frequency is the alpha frequency. This is when you're relaxed, and you want to read a story you have have a cup of tea in front of you, and you're just in the state of relaxation. That's the Alpha frequency. The frequency underneath that is the theta. And the theta frequency is where all the magic happens.” -Jisun More About Jisun Sunny Fisher Jisun Sunny Fisher, PhD, MA, CHt, CAPP, is a licensed psychologist, published author, and happiness coach who helps courageous leaders remember their true north and re-discover what makes them fall in love with life again. Through her powerful and unique guidance, clients learn to master their narratives, break old patterns, and turn their weaknesses into superpowers. They learn to embody absolute clarity, unshakeable confidence, and ultimate conviction. Dr. J received her graduate degrees from Columbia University and the University of Connecticut. She is also certified in Positive Psychology, Neuro-Linguistic Programming (NLP), and Hypnosis. Dr. J’s thought leadership has been featured in Yahoo!Life, Thrive Global, Bustle, Goalcast, and more. Dr. J loves hiking with her pups, dabbling on the piano, reading tarot for growth and healing, and making annual trips to her beloved land of Hawai’i. If you catch her in the kitchen cooking, run the other way! Her book, The Bodhi Blueprint, Ultimate Freedom! Master Your Fears and Live Life on Purpose, was published in June 2022 and has received five star reviews. Find out more about Dr. J at www.bodhifully.com. Connect with Jisun Fisher Website Instagram The Bodhi Blueprint: Ultimate Freedom! Master Your Fears and Live Life on Purpose Free Chapter of The Bodhi Blueprint: Ultimate Freedom! Master Your Fears and Live Life on Purpose What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #711 Christine Platt: The Afrominimalist

Today With Natasa Jones: Welcome to A Well-Designed Business. Today I’m joined by my good friend, Natasa Jones. She is the CEO and Principal Designer of Natasa Jones Interiors. European architecture and fashion are rooted in her design style. Today she’s back on the show to tell us how she has been scaling her business the last few years. LuAnn Nigara and Natasa Jones' Ah-Ha Moments “I’m never afraid to ask, what’s the worst thing that can happen?” - Natasa Jones “There is no such thing as competition in this industry” - Natasa Jones “If I wanted that luxury client, I wanted to be able to provide them with a luxury experience” - Natasa Jones More About Natasa Jones Natasa Jones, CEO and Principal Designer of NJI was born and raised in Europe. Natasa’s intuitive sense of style started at a young age. European architecture and fashion are rooted in her design style. She studied studio arts in her home country of Montenegro where she learned principles of art and design. Natasa continued her design journey in Chicago, where she obtained a degree in Interior Design. Home has a special meaning to Natasa. As she moved from Bosnia to Montenegro to the United States, home became more than the place where you live. Natasa believes that home is a space where you feel safe, where all the visual appeal tells a story and where you love to be! Connect with Natasa Jones Website Instagram Natasa’s video What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #570: Natasa Jones: How to Maximize the ROI on Any Webinar, Course or Conference #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #634: Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire #310: Pulp Design Studios® : How To Attract a Licensing Deal #89: Marie Flanigan – How Marketing Strategies Helped Her Grow Her Firm #329: Dala Al-Fuwaires: Commercial Designer, Focused Business Owner Other Resources Mentioned: Casey Gromer - C Suite Boutique Brodie Kerst

Today With Vita Vygovska: Welcome to a Well-Designed Business. It’s Window Treatment Friday, which means I am joined by Vita Vygovska. Vita is the founder of Vitalia Inc. and a regular here on the podcasts. She is an expert in all things window treatments, and today Vita will share her knowledge of unstable fabrics to help us better understand the qualities of these linens, wools, open weaves, and anything viscose. Window treatment professionals can’t guarantee the results when working with these fabrics, so neither should you as the designer. But don’t worry, Vita is here to eloquently help us navigate these temperamental textiles and give us the knowledge we need for better success. Pick It Apart [7:22] Vita and LuAnn discuss the battle of getting drapes to skim, or “kiss” the floor. [17:53] Vita offers language to say no, without actually saying “no.” [24:24] LuAnn talks about the importance of listening to the advice of your window treatment professional and passing the information along honestly to your clients. [28:59] Vita advises interior designers on alternative fabrics to use in place of unstable ones. [40:10] Vita suggests not only discussing the fabrics, but documenting the conversation and putting a disclaimer on projects with unstable fabrics because you can’t guarantee the outcome. LuAnn Nigara and Vita Vygovska's Ah-Ha Moments “We want to be good partners. We want to be there as your problem solvers, and as someone who brings value. But we also want to tell the truth, and we don't want to set anybody up for failure.” – Vita Vygovska “These unstable fabrics‑being unstable because they're unpredictable‑whereas we don't exactly know as a workroomhow they are going to behave when we fabricate them… And so because these fabrics are so unpredictable, it is really difficult to guarantee any kind of specific result.” – Vita Vygovska “Understand that once your window treatment professional confirms, or just tells you, for the first time that this probably isn't going to perform the way you and your client have the expectation to, then think of it as clear cut as the sofa blocking the walkway.” – LuAnn Nigara “I'm going to tell you the truth over getting an order because I don't want just the order. I want the order and I want the project to be successful.” – LuAnn Nigara “Tough conversations are always better had on the on the forefront‑up front‑before they become tough situations.” – Vita Vygovska More About Vita Vygovska: Vitalia Vygovska (Vita for short!), CWFP, MBA, is an award-winning window treatment specialist, author, speaker, and the LuAnn University instructor for Systems Driven Operations. Connect with Vita Vygovska Website Instagram Facebook Pinterest YouTube LinkedIn What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Get The Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #134: Deb Barrett: Why Textiles Matter AWDB #448: Window Treatment Friday: A New Series featuring Vita Vygovska and LuAnn Nigara AWDB #456: Window Treatment Friday: Custom-Made vs Ready-Made Window Treatments AWDB #462: Window Treatment Friday: Window Treatment Business Models, Part 1 AWDB #471: Window Treatment Friday: Window Treatment Business Models, Part 2 AWDB #748: Window Treatment Friday: Pricing Window Treatments: Understanding Margin vs. Markup AWDB #761: Window Treatment Friday: Pricing Window Treatments: How to Ballpark the Numbers on the Fly AWDB #775: Window Treatment Friday: Vita Vygovska: How Much Profit Can Designers Make on Window Treatments? AWDB #815: Window Treatment Friday: Vita Vygovska: Mindset of Pricing Window Treatments Other Resources Mentioned: Vita’s Focus on Fabrics CEU

Today With Zane and Emily Williams: Hi, welcome to A Well-Designed Business. Today I’m joined by a power couple, Zane and Emily Williams from Z Properties. They have established a reputation for evocative design and quality construction, materials, and furnishings. Zane and Emily have worked with every type of client and strongly know how to best navigate relationships for creative freedom on their end and a happy customer on the other, and today they share with us how they do it! LuAnn Nigara and Zane and Emily Williams' Ah-Ha Moments “Never back away from what you love and what you feel good about.” - Emily Williams. “If they’re a good client they are coming to you because they trust you and they want your confidence and input.” - Emily Williams More About Zane and Emily Williams: About Zane Williams - Driven by a belief that the home should be a place that stirs something within you, Zane fuses intuitive project management with a daring design approach, allowing him to conceptualize properties that are executed perfectly and bring a sense of awe to each homeowner and business owner, alike. Zane’s incredibly honest and cutting-edge approach to design-build, paired with his expertise in all aspects of the selection and execution of the perfect property, draws clients from across the Central Florida region. About Emily Williams - Emily, with a sharp eye for all things luxury design and a captivating presence, combines a confident use of playful palettes and patterns to create unique spaces that beg to be enjoyed. Emily’s ability to carefully curate an interior that’s surprising and inspired has established Z’s interior design offerings as some of the most sought-after in the Sunshine State and beyond. Emily also extends her passion for living beautifully through her other Winter Parkbased businesses: The Grove (apparel, home goods, and gifts), Be On Park (fine jewelry), and Clementine (wedding registry, tableware and home accessories). Connect with Zane and Emily Williams Website Instagram What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #380: Circle Design Studio: Architect & Interior Design Firm: John & Theresa Dorlini

Today With Peter Lang: Today on A Well-Designed Business I am joined by Peter Lang of The Designer CPA, the only CPA firm in the country specializing in the business of Interior Design. Peter is a repeat guest on the show and the co-author of A Well Designed Business – The Power Talk Friday Experts. Peter has spent the last several years compiling all of his numbers and all of his knowledge into a beautiful industry-standard report. If you’ve ever wondered what profits look like for an interior design business your size, or how much the average owner pays themselves annually, or what standard monthly overhead costs add up to, then this is for you. This guidebook has every benchmark number along with thorough video explanations to help you make better decisions and have more success in your interior design business. Pick It Apart [5:13] Peter explains the differences when choosing between cash basis and an accrual basis on your tax forms. [13:54] Peter and LuAnn discuss how different software targets different methods and offers different features, mentioning Pete’s online assessment that can help designers decide what project management software might work best in their business. [18:11] Peter helps LuAnn understand what interior designers need to look for in a good bookkeeper. [26:00] Pete and LuAnn dig into Peter’s new online course, an interior design guidebook full of industry standards based on Peter’s accounting data. [31:46] Peter breaks down what is in the payroll section of his new report and how business owners can use this data. [42:49] Peter explains how designers and business owners can use these numbers to their advantage. LuAnn Nigara and Peter Lang's Ah-Ha Moments “When your profitability is monitored, then your own paycheck can go up.” – LuAnn Nigara “The numbers and the data don't lie.” – LuAnn Nigara “I want you to use this information to make better decisions for your business, so that bottom line number—that profitability number, the amount that you want to pay yourself—it's easier to succeed in those goals that you have.” – Peter Lang More About Peter Lang: Peter Lang is a Certified Public Accountant licensed in Rhode Island and Massachusetts. He is the founder of The Designer CPA, a CPA firm that works exclusively with business owners in the design industry. He has worked in public accounting since graduating from Providence College in 2002. After working for several larger-size firms in Boston and Rhode Island, Peter realized his true passion was to start a firm that specifically focused on designers. Connect with Peter Lang Website Instagram Facebook Industry Standard Data 2019 to 2022 Other Shows Mentioned: AWDB #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours AWDB #349: Power Talk Friday: Peter Lang: The Designer CPA AWDB #464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #522: Power Talk Friday: Peter Lang, CPA: Taxes and the Coronavirus Relief Package Explained AWDB #719: Peter Lang, Kimberly Merlitti, and Michele Williams: Financial Prep for Year-End- The Must Do’s A Big Thank You to Today's Sponsor: Today's show was sponsored by The Designer CPA.

Today With Amber Lewis: Welcome to A Well-Designed Business, today we’re doing something a little bit different: Throwback Tuesday. With over 900+ episodes in our back catalog, it’s hard to keep up with all the great designers that have shared their knowledge with all of us, that’s why we’re bringing back Amber Lewis’ 2017 episode. Amber and I talked about what it was that catapulted her to a level above her own in the beginning, the importance of figuring out your system and the chain of command in your firm, parenting and running a business and so much more! Let’s dive right into it. More About Amber Lewis: As principal at Amber Interior Design and founder of the blog, All Sorts Of, she has garnered clients and followers from around the world. As pioneer of the white-wall, laid back California aesthetic, Amber’s eclectic design approach and affinity for found objects has made her a household name. Amber imbues a bit of California eclectic in all of her projects, but craves a design challenge and opportunities to show off her ever-evolving style. No matter what the style she is asked to create, each space designed by Amber feels cozy, eclectic, and unique. Today Amber Interior Design, Inc. provides designs for large scale residences. Amber and her team work with architects and contractors to bring the distinct visions seen in her work, on her blog and in her retail Shoppe, to life. Light filled rooms, colorful textiles, natural elements, earthy textures, and brushed metals, are the elements that define and can always distinguish an Amber Interiors designed home. Amber currently lives in Calabasas with her husband and business partner Mike, their daughter Gwyneth, and fur babies Penny, Billie, Stella, Milo, and Georgie (all rescue animals). Connect with Amber Lewis Website Instagram Pinterest What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #169: Amber Lewis- Keynote Speaker at Design Blogger’s Conference #184: Amber Lewis – Important Business Tips to Run Your Interior Design Firm #507: Barclay Butera: 25 Years of Beautiful Design #36: Susan Brunstrum- Practical Advice for Project Management Other Resources Mentioned: Studio Webware

Today With Desi Creswell: Welcome to A Well-Designed Business. In today’s sponsored show, I’m sitting down with Desi Creswell, a friend of the show, Power Talk Friday expert, and creator of Out of Overwhelm—a six-month, intimate group experience for interior designers that will take you from overwhelmed & stressed to in control and profitable. What really impresses me about Desi isn’t just her ability to teach people time management skills. As you’ll hear in today’s episode, the skills, tools, techniques, and practices are only half of the puzzle. Desi’s real ability lies in the other half—the mindset hurdles that are blocking us from transforming our relationship with time. Pick It Apart [2:13] Desi shares why time management is much more than the perfect color-coded calendar or time-blocking system. [7:45] LuAnn and Desi discuss the concept of a relationship with time and how to change it. [13:30] LuAnn and Desi talk about why the lack of time isn’t the real issue—the problem is often so much deeper. [30:27] Desi shares her 5-step process for time management. [56:44] Desi highlights how Out of Overwhelm works to help designers with time management struggles. LuAnn Nigara and Desi Creswell's Ah-Ha Moments “We want to take an outward easy step to time management. And it’s a good step—time-blocking is something we want to do in a lot of ways. But it’s just the tip of the iceberg, and if it doesn’t go with all of the other things that you teach and coach on—like the relationship with time—it doesn’t change things.” - LuAnn “I ask people to describe their relationship with time. For a lot of my clients, the relationship is adversarial, it’s forced, disciplined in a nonsupportive way. That used to be my experience before I came across the mindset tools I teach now. When we are in that unhealthy dynamic with time, of course we don’t want to engage with the strategies that are going to support us in effectively managing our time.” - Desi More About Desi Creswell: Desi Creswell is a Certified Life and Business Coach who helps interior designers stop feeling overwhelmed so they can intentionally build profitable, fulfilling businesses that enrich and support their lives as a whole. An award-winning interior designer, Desi worked for world-renowned design and architecture firms prior to establishing her own design practice. After experiencing burnout from an endless to-do list and the competing interests of work and home, she was disheartened by the feeling that she wasn’t showing up as her best in any area of life. Desi sought to find solutions within the industry for time-management, work-life balance, and creating success that is truly self-defined. In her quest to find a better way, Desi became committed to personal development and growth. This led Desi to blend mindset with strategy to transform her own experience and thus realize that there was a need for this type of support within the design community. Her training as a life coach, paired with her industry-specific expertise, helps her to empower clients to thrive both personally and professionally. Connect with Desi Creswell Website Instagram Interior Designers Get it Done Daily Planner Life & Business Vision Journal Podcast: The Interior Design Business CEO Freedom in the Framework Workshop Other Shows Mentioned: #777: Power Talk Friday: Desi Creswell: Leading from Your Future Self #698: Power Talk Friday: Desi Creswell: Tactics to Beat Burnout and Overwhelm #557: Power Talk Friday: Desi Creswell: Develop Your CEO Mindset #475: Power Talk Friday: Desi Creswell: How to Create More Time

Today With Jillian Lare: Welcome to A Well-Designed Business. On today’s episode, I am joined by Jillian Lare, of Morris Lare. Jillian achieved a Bachelors of Science in Industrial Engineering from Lehigh University and spent her early career with Intel Corporation. During her time as an engineer, she honed the invaluable skills of critical thinking, project management, leadership, and effective communication, which she applies every day as an interior designer and entrepreneur. Today, she’ll tell us the different systems she uses to keep track of her numbers. More About Jillian Lare: Jillian Lare is a native of northeastern Pennsylvania. She achieved a Bachelors of Science in Industrial Engineering from Lehigh University and spent her early career with Intel Corporation. During her time as an engineer, she honed the invaluable skills of critical thinking, project management, leadership, and effective communication, which she applies every day as an interior designer and entrepreneur. Jillian made the switch from engineering to design in 2007 when she apprenticed with a local designer. Upon relocating to Des Moines, she enrolled in the MA of Interior Design program at Iowa State and graduated in 2013. She joined the faculty shortly after and served as an instructor for five years, specializing in residential design and visual and graphic communication. While teaching, she continued to design for clients. After the birth of her son in 2017, she launched Jillian Lare Interior Design, her eponymous firm focused on residential new construction and remodeling. Jillian enjoys working on a variety of residential projects including new construction, kitchen remodels, decorating, and furnishings throughout the Des Moines area and with clients coast to coast. She resides in West Des Moines with her husband Keegan, a registered landscape architect, their son Ashton, and two dogs Booker and Arlo. Connect with Jillian Lare Website Instagram Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective 864: Hilaire Pickett Martin: Lesson From an Interior Design Operations Manager 575: Lisa Gilmore: Finance Fridays! From 850k to 2.25 Million in One Year! Other Resources Mentioned: The Predictive Index: Talent Optimization Leader InDesign Canva Asana BaseCamp Studio Designer Mydoma Interior Design Standard by Sandra Funk Tobi Fairley Cheryl Clendenon

Today With Nancy Ganzekaufer: Welcome to A Well-Designed Business. For today’s sponsored episode, I’m welcoming my friend Nancy Ganzekaufer back to the show. If you’re a long-time listener, you’ve probably heard of Nancy’s coaching program, Profit Insiders for Interior Designers Group Coaching + Mastermind. In today’s episode, you’re going to hear why Profit Insiders is not your average coaching program, beginning with a testimonial of how it helped someone quintuple—yes, quintuple their revenue. LuAnn Nigara and Nancy Ganzekaufer's Ah-Ha Moments “Nothing irritates me more than seeing interior designers work so hard and not make enough money for whatever they want to use it for.” - Nancy “Whatever you want in your business, however, you want your business to look, my only goal is…do it the way you want, I’m going to help you make it profitable.” - Nancy “Not every business coach offers life coaching, but when you have that skill set and you do, it is valuable, because if your life is in disarray it’s hard to get the business locked down. If your life contains limiting beliefs and blocks and mindset blocks, to just think that you're going to stick that brain on a shelf and approach your business open-minded and ready for abundance and creativity is illogical.” - LuAnn More About Nancy Ganzekaufer: Nancy Ganzekaufer is a sought-after Business Coach, Speaker, Body Language Trainer, and Author, named one of the Top 16 Coaches in New York in 2022! Nancy specializes in coaching interior design professionals in marketing strategies, sales, and systems, teaching them to maximize their profitability while identifying and best serving their ideal clients with confidence. In addition to her own book Respond with Confidence: A Business Owner’s Blueprint for Handling Difficult Situations, Nancy is an author in LuAnn Nigara’s book, The Making of A Well-Designed Business: Turn Inspiration into Action. Nancy has also been a 4-time guest on LuAnn’s podcast, A Well-Designed Business® and one of LuAnn’s past Power Talk Friday experts. Nancy is the founding President of the Interior Design Society (IDS) Virtual Chapter, Executive IDS Board Member-at-Large, and was the first recipient of the IDS Outstanding Leadership Award for her 12 years of active participation in national leadership and her local chapter in Long Island, New York. Nancy specializes in coaching Interior Design industry professionals how to maximize their profitability while identifying and best serving their ideal clients with confidence. Through her proven techniques, Nancy has empowered thousands to know (and charge!) their worth, succeed in sales without feeling sales-y, and position themselves in their market with authenticity and authority. Connect with Nancy Ganzekaufer Website Profit Insiders for Interior Designers Group Coaching + Mastermind program Confident Interior Designer Membership Site The KEY™: The Designer's Ultimate Pricing Tool Interior Design Contract Templates Instagram Facebook LinkedIn YouTube Other Shows Mentioned: #15: Nancy Ganzekaufer: Niche is Rich #37: Lesley Myrick: Strategies I Used to Build My Business #60: Power Talk Friday: Krista Coupar: Managing Work-Life Balance (The Key Questions to Ask Yourself) #159: Power Talk Friday: Nancy Ganzekaufer: How to Get Confident & Clear on What You Offer #256: Nancy Ganzekaufer: A Powerful Strategy to Attract More Clients #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Designer Profit Formula #584: Building a Business From the Ground Up, Again #766: Lesley Myrick: Offering Interior Design Without Procurement #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind A Big Thank You to Today's Sponsor: Today’s show was sponsored by Nancy Ganzekaufer and her newest program Profit Insiders for Interior Designers.

Today With Jill Cole: Welcome to A Well-Designed Business. Today I'm joined by Jill Cole, an icon of the hospitality interior design industry. At Cole Martinez Curtis and Associates, Jill has made a name for herself, designing fabulous hotel and resort interiors worldwide for over 40 years. She joins us to discuss how she has sustained this impactful and extensive career in an ever-changing world. This is a great conversation with one of the best in the business that touches on a little bit of everything, from finding inspiration to embracing tech and staying true to your core values. Pick It Apart [11:13] Jill talks her first hotel design, the Adolphis Hotel in Dallas, and how that motivated transitioning her firm from office and retail design into hospitality design [18:17] Jill and LuAnn discuss designing high-end senior living, how it mimics luxury resorts and was another opportunity for Jill’s firm to consider when other interior design projects were slowing due to the financial collapse of 2009. [23:58] LuAnn and Jill discuss embracing tech as an interior designer. [30:30] LuAnn asks Jill how she understands design trends to inform and expand aesthetics. [37:20] Jill talks about defining your personal and company values and staying true to them in the industry. [44:16] Jill talks about hospitality interior design appealing to a broad market and the importance of knowing who you are serving as what your competitors are doing. LuAnn Nigara and Jill Cole's Ah-Ha Moments “We spend, realistically, a large percentage of our lives working. I want people to feel good about it. I want you to be enthusiastic. I want you to enjoy your co-workers. I want you to enjoy the experience of dealing with each other, and feel good about what you're doing.” – Jill Cole “You have to absorb all things visual, and filter through that and interpret it in your own way, and spit out the latest trends…If all you're doing for inspiration is looking at pictures of your competitors work, you're not doing your job.” – Jill Cole “When you do work and live in your values, then it builds that trust and reliability factor with the people that are orbiting you.” – LuAnn Nigara More About Jill Cole: Jill is Managing Principal and President of Cole Martinez Curtis and Associates. Since the l98l re-opening of the Adolphus Hotel, Jill has devoted herself exclusively to hotel, resort, and recreational design. Her particular focus is on the creation of projects that are responsive to their target markets and respective of their environment and location. For her work, she has received Gold Key, Designers Circle and ARDY awards for the interior design of such projects as the Adolphus, the Wigwam Resort and Country Club, Marriott’s Desert Springs Villas, Marriott’s Summit Watch at Park City, the Lodge at Pebble Beach, the Kea Lani and the Lodge at Sea Island. In l992, she was the only designer in the U.S. to receive the honor of professional membership by invitation from the International Interior Design Association (IIDA). She was also the l993 recipient of the prestigious Platinum Circle® Award. Jill is a member of the International Society of Hospitality Consultants (ISHC). Jill’s work has appeared in Designers West, Architectural Digest, Hotels, Interior Design, Lodging Hospitality, Restaurant/Hotel Design International, Restaurant Hospitality, Interiors, and Travel & Leisure. Books in which she is featured include, California Design, International Hotel and Resort Design, and International Hotel Redesign. For PBC International, Jill wrote California Interiors, a popular reference on contemporary California design. She has also appeared on “The Designer’s Challenge” for HG-TV and “The World’s Ten Best Hotel Suites” for the Travel Channel. Her university education is in art history, languages, and design at U.C.L.A., the Academy of Fine Arts, Rome; and Chouinard Institute. She is a California Certified Interior Designer and founding member of the CCIDC. Jill is an active contributor to the field of interior design education and has taught in the Environmental Design Department at UCLA. She was the only interior designer to sit on the board of U.C.L.A.’s prestigious Department of Architecture and Urban Planning. More recently, when she and her family moved to the Napa Valley, she served two terms on the board of the di Rosa Museum. She is frequently asked to speak to various groups and organizations on the value of interior design, its integration with art and architecture, and its affect on marketing. Some of the notable hotel and resort projects she has completed include the Lodge at Sea Island, named by ZAGAT as the Best Small Hotel in the US and Best Golf Resort in North America by Golf Digest; the Hayman Island Resort in the Great Barrier Reef; the Hotel Valley Ho in Scottsdale; the Hotel ERWIN in Venice, CA; the Westin Hilton Head Island Resort and Spa; the Fisher Island Club Spa and Porto Cervo Restaurant in Miami; Halls Chop House i

Today With Casey Gromer: Welcome to A Well-Designed Business. On today’s episode, I am joined by Casey Gromer, of C-Suite Boutique. Casey and her team currently serve women entrepreneurs as Fractional Integrators. Under their leadership, clients have scaled their businesses while working less and spending more time doing things they love. Casey tells us all about what a Fractional Integrator is, in addition to a COO, DOO, and OBM, and how these roles may benefit your design business. Pick It Apart [2:00] Casey explains when it is time to hire an executive assistant. [10:46] What is a director of operations? [18:38] Casey shares what we should be on the lookout for when incorporating these roles into our business. [31:50] What should we be looking for when hiring an integrator or fractional integrator? [36:52] Strategies to develop accountability within your team. [47:55] Casey tells us what she thinks is important to look for in an ideal candidate while hiring. LuAnn Nigara and Casey Gromer's Ah-Ha Moments “There’s a lot of confusion around who we need in our business at any given time.” - Casey Gromer “Each of us has our skill set and sometimes it’s hard to recognize that someone else’s skillset is completely opposite, but we know that you have to hire people who aren’t duplicates of you.” - LuAnn Nigara “More important than revenue levels are the number of people you have. So, the more people you have doing things for your business the more value you will get from an integrator.” - Casey Gromer More About Casey Gromer: Casey Gromer is a 20-year business and marketing expert. As an MBA, she is widely regarded as a go-to source for visionary women entrepreneurs who dream of building businesses to run without them. Casey is host of Female Founders Breaking Boundaries podcast where she encourages women to ditch traditional, male-dominated business advice in favor of more realistic, workable ways of running their business while still achieving success. As founder of C-Suite Boutique, Casey and her team currently serve women entrepreneurs as Fractional Integrators. Under their leadership, clients have scaled their businesses while working less and spending more time doing things they love. The industries supported include retail, e-commerce, service businesses, health / wellness, and manufacturing. Connect with Casey Gromer Website Instagram LinkedIn Facebook Visionary Exercise A Fresh Wave of Marketing Book What’s new with LuAnn Nigara LuAnn Live tickets are now on sale! Register for the Prerequisites for Success free Zoom event! luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #492: Laura Umansky: Leadership is the Secret Sauce of Success #564: Vicky Serany, Southern Studio: Thriving Despite Covid 19 #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #838: Regan Baker: Building A Team That Supports Your Core Values Sass Says with Christie Rocha

Today With McCall Dulkys: Welcome to A Well-Designed Business. On today’s episode, I am joined by McCall Dulkys, Founder and Principal Designer of Interiors By McCall. McCall successfully grew her design firm in Florida while living thousands of miles away. McCall has quite the story to share and I think it may humble some of you hearing challenges she faced while building her business. McCall has consistently doubled her yearly revenue and she is here to share how. Pick It Apart [6:20] McCall shares how the time she spent in Europe sparked her love of design. [14:08] McCall shares what was happening personally during this experience. [17:10] McCall’s experience with postpartum depression. [20:15] McCall explains how during all of the hurdles she was thrown, how she was building her design business. [35:54] McCall and LuAnn talk about the value from Richelle Plett’s How to Sell Upholstery Without a Sit Test course at LuAnn University. LuAnn Nigara and McCall Dulkys' Ah-Ha Moments “Living in a wide variety of countries, I was able to take a little bit of each with me and it has given me an appreciation of all different styles of design.” - McCall Dulkys “My clients come to me because of my history, experiences, and story.” - McCall Dulkys “There’s so many different ways to run your business and it’s easy to get caught up in running your business in one way, maybe the same way you see everyone else doing it. It’s so important to is for you to sit down and make a business model that works for you.” - McCall Dulkys More About McCall Dulkys: McCall Dulkys, Founder and Principal Designer of Interiors By McCall, is internationally known for her innovative and modern approach to interiors and living spaces. Leading and designing by the mantra “your space is an extension of yourself,” McCall seeks to redefine personal spaces and inspire clients through effortless and distinctive designs that look and feel good. “Home,” however, has always been a relative term for McCall, as she and her family of five lived in various countries across Europe due to her husband’s professional basketball career. While abroad, after sharing photos on social media of her investment property renovation, McCall began helping family and friends redesign their homes. During her first three years of business, McCall grew her business virtually, helping clients in her hometown of Jupiter, Florida, while living thousands of miles away wherever her husband’s job brought her. As referrals poured in, her business model quickly adapted, and what began as virtual design grew into a full-service, turn-key interior design company. When her husband retired from playing basketball in 2021 and transitioned into coaching, McCall realized her nomadic lifestyle would likely remain intact and that she would need to build a unique business plan to run her design firm in Florida from whatever NBA city her family would call home. McCall has successfully grown her design firm in Florida and has consistently doubled her yearly revenue through implementing high-level strategies. Her clients include several notable NBA and NFL players, countless busy families, and those wanting livable luxury without fear of taking design risks. Her work has been featured on HGTV, Apartment Therapy, Domino, My Domaine, and more. When McCall is not designing homes, she works as an underpaid assistant to her three toddlers and enjoys cooking, traveling, and, of course, watching basketball. Connect with McCall Dulkys Website Instagram Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #6: Identifying Your Transferable Skills with Erika Ward #492: Laura Umansky: Leadership is the Secret Sauce of Success #564: Vicky Serany, Southern Studio: Thriving Despite Covid 19 #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect With Clients in Interior Design #678: Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes #800: Richelle Plett: How to Sell Upholstery Without a Sit Test #838: Regan Baker: Building A Team That Supports Your Core Values Sass Says with Christie Rocha: The Therapy Sessions We Didn’t Know We Needed

Today With Terri Taylor: Welcome to A Well-Designed Business. It’s Power Talk Friday. Today, I’m joined by my friend Terri Taylor for the 8th time. This episode is sponsored by her Interior Design Business Academy and specifically The Real Deal which takes place this May 10th, 11th, and 12th 2023. You know that Terri is an expert at coaching designers on how to be profitable on remodeling jobs. One of the factors of a successful remodel job is how you communicate and interact with your contractor. Today, she is sharing the five mistakes to avoid when working with a contractor. This information is just a taste of what Terri has in store for her upcoming Real Deal presentation. Her once-a-year three-day event is, in her own words, the recipe for a highly profitable remodeling job. Pick It Apart [23:38] A common occurrence for when a designer gets a lead on a remodel job. [32:04] Terri explains what an exploratory agreement is and why you should have it. [47:57] The last mistake designers make when working with a contractor- initiate the conversation. [1:04:50] Terri talks about The Real Deal, when it is, and all of the value it will provide designers. LuAnn Nigara and Terri Taylor's Ah-Ha Moments “It’s not to say we don’t need the contractor and his prices, but we don’t need his prices in the first meeting.” - Terri Taylor “If you initiate this conversation about who is going to buy and do what with the contractor, if it’s your job and you’re bringing them in you get to choose.” - Terri Taylor More About Terri Taylor: Terri Taylor is an award-winning interior designer turned business coach who teaches and mentors designers on how to create thriving businesses and own their worth. Terri has more than 30 years of experience in the interior design and construction business. She’s been featured in regional and national design publications and is a sought-after guest speaker at national and international events. She speaks on a number of topics related to the business of interior design, including business practices, sales, marketing, mindset, leadership, success, and personal growth. As host of the Interior Design Business Podcast, Terri brings her clear, proven, and repeatable step-by-step “recipes” for attracting ideal luxury clients along with her overreaching attitude of gratitude, abundance, beauty, and joy for creating long-lasting and meaningful success, to a growing audience of interior designers each week. In 2009, Terri created the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success. Over the past 10+ years, Terri has coached hundreds of designers to grow their businesses to 6- and 7-figures with grace and ease. She’s known as a straight-talking ‘technical expert’ when it comes to streamlining your design business. Her value-packed events and coaching programs are all designed to move you and your design business to whole new levels of getting paid what you deserve. Terri connects with heart-centered designers to help grow their business strategy, accountability, and profitability - all while undergoing a beautiful personal transformation. Connect with Terri Taylor Website Podcast Terri's FREE training webinar “Own that Remodeling Job and Get Paid what You are Worth” taking place live on March 31, April 3 and April 5 at 12pm ET Instagram Facebook Other Shows Mentioned: #548: Terri Taylor: Calculating Flat Fees & Budgets #602: Terri Taylor: Interior Design Business Academy 2020 Summit #662: Power Talk Friday: Terri Taylor- Stepping Into Profitable Kitchen Remodels. Sponsored Show: Interior Design Business Academy #710: Power Talk Friday: Terri Taylor- Get Paid What You Are Worth. Sponsored By Interior Design Business Academy Summit 2021 #763: Power Talk Friday: Terri Taylor- The Real Deal and Charging Your Worth #813: Power Talk Friday: Terri Taylor- Design Fees VS Hourly Billing- What Are Flat Fees the Way to Go? #829: Power Talk Friday: Terri Taylor- Fly the Plane While You Build It! A Big Thank You to Today's Sponsor: Today’s show is sponsored by Terri Taylor and The Interior Design Business Academy. Check out all the details on https://interiordesignbusinessacademy.com/

Today With Hillaire Pickett Martin: Welcome to A Well-Designed Business. On today’s episode, I am joined by Hilaire Pickett Martin. Hilaire runs the day-to-day operations at Design Lines, an interior design firm started by her mother, Judy Pickett, in 1979. Hilaire is here to share how she finds operational gaps and implements technological frameworks to support the workflow at Design Lines, with helpful tips and applications you can utilize in your own business. Listen in and learn how to streamline your systems, save time, and maybe even take next Tuesday off. Pick It Apart [2:33] Hilaire talks about her background and coming to work for her mother’s design firm. [6:48] Hilaire explains how she compartmentalizes the operational tasks and organizes processes by mapping them out and understanding the different steps involved to see where any gaps might be. [11:57] LuAnn and Hilaire discuss the pros and cons of implementing new technology, some platforms Hilaire loves, and how the user experience can influence decisions. [33:13] Hilaire explains how she compartmentalizes business tasks. [43:18] Hilaire and LuAnn discuss designer outreach and Hilaire’s efforts with high school and college interior design programs. LuAnn Nigara and Hillaire Pickett Martin's Ah-Ha Moments “If something isn't working, break it down and figure out…what are the parts about this process that are working? But what are the parts that are not working or are just painful?” – LuAnn Nigara “There’s simplicity in operations.” – Hilaire Pickett Martin “If a new technology is not user intuitive or friendly—it ain't gonna win in my book.” – Hilaire Pickett Martin “No one platform has to work for everything that we do.” – LuAnn Nigara More About Hillaire Pickett Martin: Hilaire Pickett Martin is a graduate of Elon University. Since joining her mother at Design Lines in 2008, she has handled Design Lines’ communications and applies her enthusiasm and passion to promoting the firm. In 2013 Hilaire stepped into additionally overseeing all the accounting and day-to-day operations of Design Lines. Described as hard-working and very organized, Hilaire enjoys the team atmosphere at Design Lines, the pulling together everyone does to make a project a success. She is proud to work alongside and learn from her mother. Connect with Hillaire Pickett Martin Website Instagram Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #125: Debra Scarpa: The Power of a Visionary & Integrator Relationship AWDB #585: Sandra Funk: Helping Designers Improve Their Business Systems WTFP #21: Vita’s Tip in Ten: How To Protect Yourself By Following Your Systems Other Resources Mentioned: Asana Canva Airtable Milanote DocuSign Monday.com Later

Today With Howard A. Lim: Welcome to A Well Designed Business. What does it take to build a ten-figure world-class brand? Today, Howard A. Lim of HOW Creative is here to walk us through all of the steps and inner work needed to build a brand on this level. Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first. Enjoy! Pick It Apart [7:11] Howard shares what we should be thinking about if we want to be a big brand name in the industry. [13:55] Howard explains the importance of your vision and how it works. [17:45] Ideas so we can tap into our philosophy when we don’t have one. [30:54] You’ve done all of the inner work and defined your brand, now how do we attract big brands and become known globally? [39:08] If we become lucky enough to achieve multiple collaborations, what do we do to maintain those relationships? [47:39] Quality always pays off. LuAnn Nigara and Howard A. Lim's Ah-Ha Moments “When you look at successful brands like Apple or Tesla the reason they are so powerful is because their brand is by design.” - Howard A. Lim “ A brand is what others are saying, now what you are saying.” - Howard A. Lim “We create the reality that surrounds us, so why not think big?” - Howard A. Lim More About Howard A. Lim: Business and Brand Architect™ Howard A. Lim designs businesses from the inside-out and has been a disruptive innovator since 1987, when he founded his full-service firm, HOW CREATIVE. Mr. Lim partners with business leaders to create influential, world-class businesses and brands using his unique, proprietary hybrid model of business development, branding, and customer engagement to attain exponential profits, growth, value, and new opportunities quickly and effectively. Representing companies of all types and sizes, including Apple, Disney, Paramount, DreamWorks, Xerox, Oracle, Mattel, and AT&T, Mr. Lim collaborates with clients globally to develop and execute leading, world-class businesses and brands while adding billions of dollars to his clients' profits. Connect with Howard A. Lim Website LinkedIn Facebook What’s new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #125: Nicole Heymer- How to Brand Your Business. Yes, Again! Do Not Miss This One!!! #317: Nicole Heymer- 6 Keys to Planning a Website That Makes Things Happen #406: Power Talk Friday- Nicole Heymer- You’ve Defined Your Brand…Now What? #701: Kristen Rivoli- New Brand, New Year: How Rebranding Can Work for Interior Designers

Today With Bryan Mason and Jeanine Hays: Welcome to A Well-Designed Business. Today’s episode features Jeanine Hays and Bryan Mason of AphroChic—a media and design brand celebrating African Diaspora cultures through their lifestyle magazine, podcast, and product lines. Jeanine and Bryan are helping us relearn history as we dive into their latest book, AphroChic: Celebrating the Legacy of the Black Family Home. This is essential reading, not only for designers, but for everyone, and the conversation we have around it is an important one so that we can be an active part of the change in this country. Pick It Apart [2:48] Janine talks about how the AphroChic blog was inspired by a gap she saw among home décor blogs at the time that left out people of color. [15:20] Bryan explains that design is diverse by nature, and is a human thing to do so it happens in cultures all over the world, yet here in America, Eurocentric design is the only story that has been told for many years, forgetting the work of the rest of the world. [27:27] LuAnn asks Bryan and Janine for some meaningful ways those in the interior design industry can be a part of positive change. [40:37] LuAnn shares that she was called out as a racist, and shares that she later learned that systemic racism conditions you to not notice. This is the work that white people must do, learn the actual history so you see, you know the real truth. [44:58] Janine and Bryan discuss how their new book is a history book and sociology book hidden within a design book. LuAnn Nigara and Bryan Mason and Jeanine Hays' Ah-Ha Moments “Every aspect of what we've done has started with seeing a gap, seeing a space where we haven't seen that representation, or that cultural story represented, and then working to fill it in, in some way.” - Jeanine Hays “Design is diverse by nature because the world is diverse by nature.” - Bryan Mason “Racism is itself a, not a single, monolithic, stagnant thing. It is living. It adapts, it changes from one situation to another.” - Bryan Mason “True change happens when you really do understand the reality of what happened in history.” - LuAnn Nigara “Systemic racism doesn’t just condition the oppressed, it conditions the oppressor.” - Bryan Mason More About Bryan Mason and Jeanine Hays: Jeanine Hays and Bryan Mason are the authors of REMIX: Decorating with Culture, Objects, and Soul. Their media and design brand AphroChic celebrates African Diaspora cultures through their lifestyle magazine, podcast, and product lines available through Perigold and 1st Dibs. The couple resides in upstate New York in their lovingly named “AphroFarmhouse.” A powerful, visually stunning celebration of Black-owned homes, featuring inspiring interiors and family histories of notable Black Americans—including chef Alexander Smalls and actor Danielle Brooks. In their new book, AphroChic: Celebrating the Legacy of the Black Family Home (Clarkson Potter | November 15th, 2022 | $35.00 | Hardcover), Jeanine Hays and Bryan Mason explore the Black family home and its role as a haven, heirloom, and cornerstone of Black culture and life. Sixteen gorgeous house tours invite you into the intimate spaces of actors and musicians, the creative studios of artists and curators, the “boss” offices of entrepreneurs and executives, and homes filled with pieces handed down from generations past. The cultural context found throughout AphroChic: Celebrating the Legacy of the Black Family Home sets it apart from other popular coffee-table design texts. With engaging text and beautiful photographs by the late Patrick Cline, this book amplifies many issues currently faced by African Americans, including gentrification, redlining, and more, highlighting the Black Family Home as a missing piece in the narrative of both interior design and American history. Showcasing the amazing diversity of the Black experience through striking art-and-heirloom-filled interiors; stories of family and community; and histories exploring the obstacles Black homeowners have faced for generations, this groundbreaking book honors the journey, recognizes the struggle, and celebrates the joy. Connect with Bryan Mason and Jeanine Hays Website Instagram Facebook Pinterest What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Othe

Today With Darla Powell: Today on A Well-Designed Business I am joined by Darla Powell of Wingnut Social. If you’re an avid listener of the show, you know how much of a social media guru Darla is. Now, she has come out with a course called Instagram for Interior Designers which consists of everything you would learn about Instagram if you were to personally pick her brain. Pick It Apart [10:13] Darla tells us about her new course Instagram for Interior Designers. [23:20] The importance of knowing yourself and your value proposition before tackling your social media strategy. [31:00] Why you need to have your ducks in a row, for example having your website in order. [35:20] LuAnn and Darla talk about module two of Instagram for Interior Designers. [53:25] Wingnut’s specific impact on client Anne Gillyard’s business grOH! Playrooms. [59:25] How we can get the Instagram for Interior Designers course. LuAnn Nigara and Darla Powell's Ah-Ha Moments “It’s a no-brainer to me. You can’t not be investing in marketing. It’s a key component to business” - LuAnn Nigara “You have to lock in your value proposition before doing anything, otherwise you’re just throwing stuff at the wall and hoping it sticks.” - Darla Powell “Regardless of what your marketing budget is, start small.” - Darla Powell More About Darla Powell: Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one. Topics range from social media mastery (what really engages followers—it’s probably not what you think) to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months—secrets will be revealed). Connect with Darla Powell Wingnut Academy: Instagram for Interior Designers Website Instagram Facebook LinkedIn Other Shows Mentioned: #203: Darla Powell: How to Launch an Interior Design Firm #330: Darla Powell: Darla Powell Interiors 18 Months After Opening #601: Darla Powell: Real Tips to Up Your Social Media Game #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business A Big Thank You to Today's Sponsor: Today’s show is sponsored by Darla Powell and Wingut Academy. Check out all the details on https://wingnutsocial.com/instagram-for-interior-designers/

Today With Antonio Deloatch Welcome to A Well-Designed Business. What’s the difference between a designer who thrives in business and one who doesn’t? It isn’t talent. It isn’t passion. It isn’t motivation. It’s simply the ability to commit and get things done. My guest today, Antonio Deloatch Jr, is one of those real action-takers—someone who I just have no doubt is going to be big and successful, not just as a designer, but at whatever he puts his mind to. It’s a combination of his outlook, his attitude, and his ability to put one foot in front of the other and make it happen. Today, he’s sharing his story and insights with us. Pick It Apart [3:39] Antonio shares his experience at the Black Interior Designer’s networking event. [7:30] Antonio discusses how grassroots marketing worked for him. [21:00] LuAnn and Antonio talk about marketing opportunities that can make a difference. [25:11] Antonio shares his “why” and the pillars of his business. [28:47] LuAnn and Antonio talk about how to make things happen for your business. LuAnn Nigara and Antonio Deloatch's Ah-Ha Moments “All you need is one. One good project could pay for my marketing plan for the year. It’s a low barrier to entry. If that’s $600 on pretty postcards, it’s not that expensive but could have a really big return.” - Antonio Deloatch “There’s always good or bad in the era that you’re doing business. Just get over it, get on with it, and do business in your era.” - LuAnn Nigara More About Antonio Deloatch: I’m a New Yorker with a love for the California sun… Living in New York & Los Angeles with a global state of mind equals the best of both worlds. I get up every single day to change the way people live through art, light and design. For me, taking a non functional space and transforming it into the most popular room in the home, is a dream come true. I have tackled projects ranging from studio apartments in Hong Kong to million dollar estates in the Hamptons to sprawling ranch homes in Ojai CA. Each project is an exploration of you and how you will live in the space. My love for décor and design started early. I realized that I wanted to use my talents outside of the sales floor or cubicle. I started my design business in 2014 and my main goal still to this day is to bring quality, as well as affordable designs to any consumer. Connect with Antonio Deloatch Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #524: Power Talk Friday: Sara Lynn Brennan: Showing Up is Not Enough #06: Identifying Your Transferrable Skills with Erika Ward

Today With Robyn White: We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client. My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging. Pick It Apart [2:26] Robyn and LuAnn reflect on what marketing really means. [6:54] Robyn explains the difference in marketing to a luxury client. [15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique. [27:43] Robyn explains how to convey luxury through your website. [43:14] Robyn and LuAnn reflect on how important your website is. LuAnn Nigara and Robyn White's Ah-Ha Moments “The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them. When you turn the tables and make your marketing about how you help them and what problems you solve, they become interested.” - Robyn White “If I can read a page on your website and I can substitute any person’s name for this because there’s nothing so specific that is only you, then you haven’t done your job in explaining who you are or what it’s like to work with you.” - LuAnn Nigara More About Robyn White: Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated and simple website designed so they can book more premium clients. Robyn specializes in helping interior designers, architects, stagers and organizers elevate their website so it reflects the high-quality work they provide and so their business has the online home it deserves. Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online. She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie talk. Through her supportive, streamlined and stress-free design process, Robyn designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients. Connect with Robyn White Website Instagram Facebook LinkedIn Get a Freebie! What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer #841: Power Talk Friday - Nancy Ganzekaufer - The Profit Insiders for Interior Designers.

Today With Veronica Solomon: Welcome to A Well-Designed Business. Today’s episode features Veronica Solomon of Casa Vilora Interiors. Veronica is an award-winning designer and business mentor who believes that knowing yourself, understanding your convictions, and trusting your purpose can impact your business for the best. She has turned self-awareness into her superpower, and she is here today to encourage you to do the same so that you can run your business with intention. Pick It Apart [6:14] Veronica shares that competition has never been something she has focused on in her business. [13:01] Veronica talks about how she feels like she was predestined to become an interior designer, and because of that is is called to always show up as her true, authentic self. [15:29] LuAnn and Veronica discuss what it means to develop a signature style. [23:55] Veronica shares why she will never complain about a client. [38:03] LuAnn and Veronica discuss the importance of having your picture on your website because potential clients want to know who you are. [45:42] Veronica and LuAnn talk about why it’s so important to address the business side of your business—to tighten up the present tktk of your business and also as you look to the future. LuAnn Nigara and Veronica Solomon's Ah-Ha Moments “There's no such thing as competition. You are who you are, and your client wants you, and that designer next to you can have your same process your same contract, and you're just not the same people.” -LuAnn Nigara “Be who you are, who you are meant to be.” – Veronica Solomon “I will never complain about a client—no matter how bad it gets, no matter what they do—I'm not going to complain about them. Not to anyone or to myself.” – Veronica Solomon More About Veronica Solomon: Veronica brings over 13 years of expertise as leader of the Casa Vilora Interiors team. She has won many prestigious awards and has been featured in numerous publications and considered a design influencer and design business mentor. Her design point of view can be summed up as eclectic, classic, bold, timeless wit a touch of whimsy. The spaces she creates are known for their eclectic vibe and masterful use of color, pattern mix and textures. They are multi-layered and collected, blending classic with modern, old with new, high with low and a bold use of color, pattern, texture in ways that excite. Veronica believes that each space should tell the story of the people who live there and should be their ideal version of luxurious living; whatever luxury means to them. Connect with Veronica Solomon Website Instagram Mentorship What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #50: Veronica Solomon – Powerful Marketing for your Interior Design Firm- Website to Fan Engagement on Facebook AWDB #830 Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business AWDB #488: Monica Wilcox: Systems Create Strength & Confidence WTFP #143: Vita Vygovska: Market to Interior Designers by Building Relationships AWDB #819: Power Talk Friday: Ebony Looney: Attract Clients Through Your Interior Design Business Website AWDB #22: Fred Berns: How To Create a Killer Bio AWDB #174: Power Talk Friday: Fred Berns — Own Your “Only” Word & Tips To Discover Yours

Today With Shannon Lopez: You’ve heard of the PPP, but did you know that there’s another government program waiting to give you as much, if not more money back? It’s called the ERC. Today, Shannon Lopez breaks down the program, who it’s for, how you can take advantage of it, and the deadlines you need to know. Pick It Apart [8:55] Shannon breaks down what the ERC is and why it matters. [13:53] LuAnn and Shannon discuss the challenges of running a business at the beginning of the pandemic. [31:16] Shannon explains who qualifies for the ERC. [44:00] Shannon walks us through how her company can help. [53:53] Shannon and LuAnn talk about why this program isn’t more well-known. LuAnn Nigara and Shannon Lopez's Ah-Ha Moments “It’s so incredibly important. We’re really lucky that we have someone like you that really understands it and has spent the last two and a half years pivoting her business in order to become an expert at this.” - LuAnn Nigara “This program is as financially impactful, if not more, than the PPP for most business owners. Whatever amount of money you got from the PPP, there’s a good chance that you will get that much, if not more, for this program.” - Shannon Lopez More About Shannon Lopez: Shannon Lopez is co-founder of ‘Be Better ERC Consulting’ and ‘Be Better Salon Accelerator’, a salon entrepreneur consulting firm. She’s a small business owner and an accomplished CFO with more than 25 years of experience. As a business owner, consultant and educator, Shannon along with her business partner, Naomi Prusinski, are always looking for ways to create better results for their businesses and clients. When they first learned about the Employee Retention Credit (ERC), they conducted extensive research and have now helped hundreds of companies receive tens of millions of dollars in refunds so far! Connect with Shannon Lopez Website What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today With Enrique Crespo: Welcome to A Well-Designed Business. Today’s episode features Enrique Crespo of Crespo Design Group. Enrique is here to share how developing a Type A personality approach can ensure success, especially in an industry as creative as interior design. Type A personalities are organized, ambitious, and like to have an agenda. But don’t worry—you don’t have to be one to become one. Over the years, Enrique has refined this mindset and honed the skills to guide and grow his firm, and he shares those stories with us today. Pick It Apart [1:57] Enrique explains how Type A personality traits can help maintain a well-run business through organization, which allows you to offer a higher level of luxury service. [8:50] LuAnn and Enrique discuss how he invested in his business by hiring someone who specializes in interior design processes, and how he tailored that structure to the specific needs of his firm, along with other ways he invests in his business. [10:30] Enrique talks about how he has hired several senior designers that all have different personality types and he tries to match them with clients and projects accordingly. [19:01] Enrique and LuAnn discuss working with luxury clients and Enrique explains why listening and understanding, yet maintaining authority as the designer is important, and how he learned those lessons the hard way. [28:25] Enrique reveals how he exposes his team to luxury and gives them opportunities to experience luxury so they can better understand the level of service they are expected to maintain. LuAnn Nigara and Enrique Crespo's Ah-Ha Moments “Creativity happens in the gray areas. However, finances happen in black and white. And you need to know how to manage your finances to run a successful business.” - Enrique Crespo “When you're dealing with people's money in their homes, it gets really personal.” - Enrique Crespo “When you swim in that luxury lane, to your point, that's what the client expects. And if you don't deliver, there's another firm that can do it for them.” - LuAnn Nigara More About Enrique Crespo: At a young age, Enrique was inspired by his favorite uncle, Enrique Gutierrez, a prolific architect who was the first to bring Cuban-inspired architecture to Miami. His home was filled with antiques, African artifacts, modern pieces and an incredible collection of contemporary Latin American art. It was a collected home, now a hallmark of Enrique’s personal taste. Originally from South Tampa, Enrique graduated from the prestigious Savannah College of Art and Design with an emphasis in art history and architectural history. Studying architectural history deepened Enrique’s knowledge of design and broadened his approach to his craft. Art and architecture through the ages, and its influence on design and space, is ingrained in his work. In 1999, Enrique launched Crespo Design Group in his hometown of Tampa, which soon became the sought-after design firm for discerning clients in Florida’s most desirable neighborhoods. The Group made its mark on everything from high-profile beach properties, to island escapes to mountain retreats. In 2021, he expanded his practice to Los Angeles to better serve his clients on the West Coast. Enrique built his firm to ensure a smooth, enjoyable, and fulfilling experience for his clients. He is a collaborator who prides himself on listening to clients, understanding their needs, and delivering the lifestyle they have always imagined. Every detail is intentional and chosen to reflect the style, spirit and nature of the client. Whether the goal is eclectic modern estate or sophisticated mountain retreat, Enrique is passionate about exceptional design. An avid equestrian, Enrique can often be found at the barn at the Tampa Yacht Club and Country Club riding horses or at Stovall House when he’s not designing or traveling. Enrique currently sits on the board of the Tampa Museum and is Chair of the Collections Committee; the board of the Henry B. Plant Museum; the Board of Tampa Bay Businesses for Community and the Arts; and is Chair of the Tampa Museum of Art's CITY Fashion Event. Enrique spends his time between Tampa and Los Angeles. He shares his home in Tampa with his husband Russell and their two French Bulldogs, Coco and Josephine. Connect with Enrique Crespo Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Pow

Today With Hunter Lowder: Welcome to A Well-Designed Business. We’ve all heard that we should free ourselves up for CEO-level tasks. But knowing we should and actually following through with it are very different things. It can be hard for entrepreneurs who feel like they have to carry everything in their business. Sometimes, the operations get jumbled along the way. My guest today, Hunter Lowder, runs a business that steps in and serves as fractional COO to get designers back on track. She’s sharing how we can let go, how to find the right person for the job, and how the process of bringing someone in actually works. Pick It Apart [1:48] LuAnn and Hunter discuss what bringing in an outside COO looks like and how it can work. [5:15] Hunter shares why business owners often experience overwhelm. [10:33] Hunter and LuAnn discuss the importance of mission, vision, and values when bringing someone into the COO role. [18:23] Hunter shares two tips for people who might need assistance in their operations. [33:15] Hunter discusses the different ways she supports business owners. LuAnn Nigara and Hunter Lowder's Ah-Ha Moments “I think everybody talks about creativity and visionaries…but then there’s the side like me who are operations and systems. We are kind of like the fun police, telling people, it’s great that you love what you do—here’s how we make it sustainable.” - Hunter Lowder “The original entrepreneur gets it going…but now the business is growing and decisions need to be made on the daily. The whole organization is accustomed to the CEO being the decision-maker. But there’s this level where the CEO is seeing the next level for the business but is stuck in the weeds of the day-to-day decision making.” - LuAnn Nigara More About Hunter Lowder: Hunter Lowder is co-owner of Tortoise & The Bear, a business strategy, operations, and mindset coaching company that supports visionaries in bringing their wild and crazy dreams to life. Coupling her past business experience as CEO of a multi-million dollar company with mindful coaching approaches, Hunter helps service-based business owners create and prioritize a strategic plan to grow their impact and move their business forward in a sustainable way. After suffering severe burnout as a CEO, Hunter is passionate about building a business in alignment with her values. When she’s not helping clients fine tune their operations, she’s likely dancing and singing karaoke with her husband, feeding her son’s football team, or hanging out at the beach with her fur babies. Connect with Hunter Lowder Website Instagram Facebook TikTok FREE Customer Journey Audit What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #607: Sara Lynn Brennan: Project Management with Specific Deliverables and Deadlines #385: Power Talk Friday: Amber De La Garza: The Productivity Specialist #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #634: Power Talk Friday: Jessica Harling: A Specific Process for Onboarding a New Hire

Today With Lindye Galloway: Welcome to A Well-Designed Business. Today’s episode features Lindye Galloway, of Lindye Galloway Studio + Shop. Lindye is here to share the inspiring story of how she followed her heart, creating a business model for her e-commerce shop and Designed by Lindye collection that does good for others by giving a portion of the profits to provide microloans to entrepreneurs in underserved parts of the world. Lindye encourages us to find meaning through our own business ventures by exploring our whys and living our truths. Pick It Apart [1:39] Lindye tells the story of how she and her husband Winn started the e-commerce shop alongside her design studio in 2020 as a way to make a meaningful impact and help others. [17:47] Lindye and LuAnn examine the logistics of running an e-commerce site. [22:08] Lindye talks about the importance of offering unique, custom products in her shop to set it apart from other e-commerce sites. [28:00] LuAnn explains the importance of having your mission, vision and values established and how that can impact the success of your business. [32:35] LuAnn and Lindye discuss knowing your truth and recognizing that your truth can shift during different seasons of life. [36:21] Lindye reveals why she doesn’t believe the common phrase “if you love what you do you’ll never work a day in your life.” LuAnn Nigara and Lindye Galloway's Ah-Ha Moments “I wanted to somehow find a way to help people, I want it to be able to create a business that, yes, could serve me and my family and create a lifestyle, but also that could have more meaning.” -Lindye Galloway “[Prepare] yourself to know that there's going to be so many logistics involved and allowing that to be okay on the journey.” – Lindye Galloway “In everything that we do here in our studio, and in our shop that it's a part of our core values is generosity. And that comes with each other. And that comes also with giving away.” – Lindye Galloway “As you go up the ladder and the people that actually build the business that they want to build, whether it's big or small, it's because they've decided what it is first that is important to them.” – LuAnn Nigara “There will always be days that feel like work. And if you know what your truth is, you're gonna get through those days.” – Lindye Galloway More About Lindye Galloway: Lindye Galloway is the Founder and Chief Creative Officer of Lindye Galloway Studio + Shop. As an interior design tastemaker, she delivers an effortless take on a California style that perfectly juxtaposes a tailored sophistication in a laid-back setting. Entrepreneurial in spirit, what started as a solo passion project, has quickly grown into a successful interior design studio and team serving an exclusive list of clientele across the US each year. Lindye joined forces with her husband, Winn, to launch The Lindye Galloway Shop. This online destination for home furnishing and decor was launched to help design-lovers easily achieve their own take on The Lindye Galloway Studio’s signature California style and sophistication in their own homes. Connect with Lindye Galloway Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #677: Megan Molten: To Succeed, Focus on Your Why #545: Laurel Smith: Permission to Succeed #717: Susan Wintersteen: Interior design firm standards in a nonprofit passion project #840: Jean Stoffer: Work in Harmony Through Every Season of Life

Today With Brittany Murphy: Welcome to A Well-Designed Business. Today I have Brittany Murphy of One Thing Marketing joining me. Just when you think you are starting to understand SEO, Google switches up the algorithm. SEO is a very important element to our businesses. A lot of us wonder; how do we incorporate SEO? Who do we hire that we can trust to help us? These are very important and common questions and Brittany is here to answer them, and then some. Enjoy! Pick It Apart [2:19] Brittany starts us off by explaining SEO and what it means. [8:34] What to look for in finding a reputable SEO company. [12:16] What should you be seeing from a marketing company to know they are getting you results. [31:11] Brittany gets into some DIY tips for those who want to try improving SEO themselves. LuAnn Nigara and Brittany Murphy's Ah-Ha Moments “Google has gotten a lot smarter to prioritize resourceful articles from websites they trust. SEO is how you build that trust.” - Brittany Murphy “Whether you’re dealing with an SEO specialist, or a CPA, or a bookkeeper, whoever it is, if you aren’t feeling like they are meeting you where you are and aren’t sincere, listen to your inside voice and move on.” - LuAnn Nigara More About Brittany Murphy: For almost a decade, Brittany has created over 300 digital marketing strategies for clients all across the US. As a partner for online marketing agency, One Thing Marketing, Brittany focuses on helping home service business owners get their phones to ring with new leads. Since 2018, her team has niched into specializing for trade and home service business which has allowed them to perfect their proven process and strategies for optimizing clients’ websites and Google presence. Through her strategies, background in blue collar, and experienced team, Brittany has helped local businesses increase their revenue by at least of 30% every year, year over year. Connect with Brittany Murphy Website Instagram Facebook LinkedIn YouTube Twitter 9 Marketing Strategies Proven To Increase Leads 30-minute Strategy Session! What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #371: Power Talk Friday: Jason Berkowitz: Optimize the SEO of Your Interior Design Website #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design #746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio

Today With Nicole Salceda: Welcome to A Well-Designed Business! Today I’m joined by Nicole Salceda! Her career in interiors began as a passion for making the polished, functional design more accessible. She is going to share with us how she built the amazing team that is behind her brand, the “not so pretty” things she had to overcome during the first years in business, and how she manages her Instagram account of over 295,000 followers. LuAnn Nigara and Nicole Salceda's Ah-Ha Moments “The error isn’t in investing in your business, the error was in understanding how, where, and when the tracking of it.” - LuAnn Nigara “It was time for me to find the right people, get them in the right seats so I could really scale this business” - Nicole Salceda “Once an entrepreneur fully owns their finances, the whole business changes” - LuAnn Nigara More About Nicole Salceda: Nicole Salceda's career in interiors began as a passion for making the polished, functional design more accessible. She left her job as an elementary school teacher to see those spaces come to life firsthand. What started as a handful of clients quickly became a rapidly growing portfolio full of homes in her signature warm minimalist style. Now, having been through a dream home remodel of her own, she has even more perspective when it comes to the client experience. Nicole and team—each member hand-picked for their talent—work closely to create inspiring spaces. They assemble elements that are old, new, handmade, and thrifted for homes that are understated, but far from boring. Each refined detail is a testament to Nicole's distinct penchant for bringing a room together—to her eye for pretty. Connect with Nicole Salceda Website Eye For Pretty At Home Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #433: Nate Berkus: Introducing His Collection with Kravet #507: Barclay Butera: 25 Years of Beautiful Design #203: Darla Powell – How to Launch an Interior Design Firm

Today With Alexis Varbero: Welcome to A Well-Designed Business. Today with Alexis Varbero, we discuss how she expanded the family-owned business Schwartz Design Showroom. How? Well many ways, but one way that is no stranger of a topic to the show, is by building relationships. Alexis strengthened the relationships her mom started to form with interior designers when she owned the business. A big way she was successfully able to do this was how she built and maintained positive relationships with her manufacturers. Listen in to see how fostering relationships in your business can go full circle. Pick It Apart [2:44] Alexis shares the history of Schwartz Design Showroom starting with her mom and grandfather. [12:11] Alexis explains how she is that support for the design teams she works with. [15:30] The importance of building a supportive team. [37:50] How a designer from outside of New Jersey can work with Schwartz Design Showroom. LuAnn Nigara and Alexis Varbero's Ah-Ha Moments “I want people to see Schwartz Design Showroom as a place that takes care of all of their needs. We want to leave them the time to focus on their business and clients.” - Alexis Varbero “Our best relationships are the relationships we have with the manufacturer, to the reps. to the client, so we can continuously support the designer.” - Alexis Varbero “We are that part of your team that are thinking about the “what ifs” to give you peace of mind.” - Alexis Varbero More About Alexis Varbero: In 2004, Schwartz Design Showroom CEO Alexis Varbero left her high-profile career with Bobbi Brown to take the helm of her family-run business. Opened by her grandfather, Morris Schwartz in 1947, SDS celebrates its 75th year in business this November 2022. The New Jersey– and Connecticut-based business is known as one of the most comprehensive trade-only interiors showrooms in the Tri-State area. Varbero has increased the company’s footprint by expanding its Stamford showroom for a total of 7,000 square feet and opening a new 12,000 square foot location in NJ, Fulton Street Design Center, which will house Schwartz Design Showroom along with other companies slated to provide additional resources for designers. In addition, Varbero opened a third showroom location in September called The Barn at Schwartz Design Showroom. The Barn is located in Peapack Gladstone, NJ and will serve as a satellite location catering to designers in Somerset, Morris and Hunterdon Counties. Today, Alexis stays ahead of the curve by being ever-present in the market and attending an array of trade shows and fashion events spanning High Point Market to New York Fashion Week. Above all, transparency is paramount: Every brand carried is linked on the showroom’s website, so that design professionals can feel comfortable with each product and its pricing structure. Alexis is constantly adding to the roster of cutting-edge manufacturers providing interior designers access to the industries finest brands, while simultaneously acting as the designer’s back end office. “First and foremost, we are your partner and your team,” says Varbero. “Customer service is our highest priority.” Connect with Alexis Varbero Website Instagram Example of supporting up and coming manufacturers - Society of Wonderland Textile and Wallcovering Designer Other Shows Mentioned: #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan #838: Regan Baker: Building a Team That Supports Your Core Values

Today With Shaun Crha & Rebecca Plumb: Welcome to A Well-Designed Business. Today I have Shaun Crha of Wrensted Interiors and Rebecca Plumb of Studio Plumb on the show. They met on Instagram and are now design besties—together hosting the Hot Young Designers Club podcast, where they explore the emotional, practical, and humorous side of the interior design world. Shaun and Rebecca are here today to inspire community, not competition, between fellow designers, and we’re talking about relationships, boundaries, rates, and red flags. We hope that you join us. Pick It Apart [4:28] Rebecca and Shaun talk about how they met and became friends [11:50] Rebecca explains how the peer-to-peer mentorship between her and Shaun works and why it is helpful to have this relationship [22:32] LuAnn digs into how Shaun and Rebecca run the back end of their businesses [27:29] Rebecca explains how she uses automation to create boundaries with her clients [38:50] Rebecca and Shaun discuss rates and how they have both experiments with hourly rates and flat fees. [51:24] Shaun talks about dispelling the myth that designers can’t create a sustainable living for themselves LuAnn Nigara and Shaun Crha & Rebecca Plumb's Ah-Ha Moments “We attract the type of clients that are attracted to our personality type and the type of business that we run. I think that's why there's so much room for all of us, because there's so many different kinds of people.” - Rebecca Plumb “I’ve learned a lot about my personality in this business.” - Rebecca Plumb “One of the biggest things that's come from developing relationships with Rebecca and other designers and creatives is this dispelling of the myth that designers can't create sustainable livings for themselves…It is possible to create a decent quality of life for ourselves that still has room to grow.” - Shaun Crha “When you run it like a business you can do your creative all day long.” - LuAnn Nigara More About Shaun Crha & Rebecca Plumb: Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) came to interior design after other career paths. They met through Instagram while completing the popular One Room Challenge and turned their online banter into a real-life friendship while attending the semi-annual Las Vegas Market. They bring a sense of humor and irreverence to running their design businesses that spills over into the podcast. Their advice always come from a place of helpfulness delivered by your big sister and gay best friend. Connect with Shaun Crha & Rebecca Plumb Website Instagram Apple Podcasts What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions #739: Marianna Zimmerman: It’s Never Too Late to Design Your Life #826: Tanya Smith-Shiflett: Finding Success & Switching Careers with Confidence #822: Layton Campbell: The Drama of Interior Design: A Former Broadway Performer Sets the Stage for Building a Design Business #814: Michelle Lynne: What Constitutes Billable Hours in an Interior Design Business?

Today With Staci Davidson: Welcome to A Well Designed Business. Today I am joined by Staci Davidson, owner of Everything but Design, where she does just that. Staci is capable of taking on every aspect of an interior design business, from accounting and bookkeeping to consulting and customer service, freeing up her clients so that they can get back to what they do best: Design. Staci is here to talk about her experience and the value that outsourcing your back-end operations can bring to your business, boosting not only your confidence, but your profits. Pick It Apart [3:39] Staci recounts her experience as an operations manager and bookkeeper for a residential design firm, handling “everything but design” in the business and growing it to a multimillion-dollar firm. [10:47] Staci and LuAnn discuss the services Everything but Design offers beyond just bookkeeping, and Staci explains how outsourcing administrative tasks to someone that understands the design industry allows her clients to focus more on their designs, builds confidence, and ultimately generate more revenue [22:22] LuAnn and Staci talk about the importance of systems and processes, and how the way a project is managed can be more important than the beauty of the design to clients [29:20] Staci explains how she uses best practices as a bookkeeper to help business owners analyze their margins, adjust prices, and gain profits [42:01] Staci and LuAnn talk about the importance of systems and standards, especially when communicating with clients by setting expectations beforehand LuAnn Nigara and Staci Davidson's Ah-Ha Moments “You need someone that has your back, and they aren't just pushing data, they're ensuring that it's accurate and advising you on next steps, best practices, ways to save money, or improvements into your process.” - Staci Davidson “When a designer is in their lane, and focusing on the design, all of the other things fall into place.” – LuAnn Nigara “When you have really satisfied clients who feel like they were taken care of, the referrals are going to come in.” – Staci Davidson “Really feeling confident in yourself, your design, and your processes will elevate your business so much.” – Staci Davidson More About Staci Davidson: Staci discovered her love for the business of Interior Design in 2016 when she was hired as the Operations Manager of a residential design firm. She quickly realized so much more went into running a successful design business. Her true passion is freeing up the designer, taking over all aspects of the business and allowing the owners to focus on creating amazing spaces their clients will cherish for years to come. She has done blog posts for Design Manager and has been asked to speak at High Point on best practices for running a successful business. Offering a wide variety of services, Staci and her team can do Everything but Design! Connect with Staci Davidson Website Instagram Facebook What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB Episode 349: Power Talk Friday: Peter Lang: The Designer CPA AWDB Episode 464: Power Talk Friday: Peter Lang: Understanding Your Finances #FreeTheDesigner AWDB Episode 843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers AWDB Episode 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating WTFP Episode 125: Debra Scarpa: The Power of a Visionary & Integrator Relationship Other Resources Mentioned: The Interior Design Standard with Sandra Funk

Today With Amy Youngblood Welcome to A Well-Designed Business. It’s no secret that I love systems and processes. They are the absolute backbone to increasing your profitability. My guest today, Amy Youngblood, principal of Amy Youngblood Interiors, has a very specific process that has helped her not just increase her profitability and bring in more clients, but also to bring in the right clients. She’s taking us through her intake process and discussing why and how it works to ensure that she works with her ideal clients. Pick It Apart [0:57] Amy shares her story of why she realized she needed to make a change in her business. [7:07] Amy and LuAnn begin a deep-dive into Amy’s contact form. [20:58] Amy highlights why it’s important to ensure that partners in a home are on the same page. [43:58] Amy and LuAnn discuss the value of thinking outside of the box, even when you have systems and processes in place. LuAnn Nigara and Amy Youngblood' Ah-Ha Moments “What you’re saying is the first critical key in finding the happiness and joy in your business if it’s lacking is, are you working with the type of people and the type of projects that you enjoy.” - LuAnn Nigara “What I love about this is that we’re having an inside conversation about our reaction to consumer’s responses. But even if you have ten inquiries a month, if you have two or three every month that are searching for designers but plan to shop on their own, it’s a disconnect of the garden variety consumer disconnecting with design. They think of it as a commodity industry of you just picking things out for them.” - LuAnn Nigara “People want to hear back from you. Even if it’s not a good inquiry, I still respond back and say why, and I say it as respectfully as possible.” - Amy Youngblood More About Amy Youngblood: Amy began her career in interior design over 20 years ago. She has worked for several design firms, both residential and commercial. With a strong background as an accomplished artist, Amy fused her creative abilities along with her business and design experience to launch Amy Youngblood Interiors in 2009. Both Amy’s artwork and design commissions have been featured over the years in the local and national media. Amy’s appreciation of all styles has made her known for her clean-lined, yet comfortable, sophisticated look. Born in Michigan, Amy received her Bachelor of Arts degree at DePauw University with a Major in Communications, and later received a degree in Interior Design at Mount Saint Joseph University, graduating Magna Cum Laude with an emphasis on Art History. Amy has since taught interior design courses at the Mount Saint Joseph University in addition to having served as President of the school’s ASID Chapter. Amy also serves on various charity boards and is a consultant and investor in the local fashion and design industry in Cincinnati. As past President of Cincinnati Business Network, Amy enjoys networking with and mentoring other entrepreneurial business owners. She is also an active member of the OTR Chamber of Commerce, a member of the ArtsWave's Women's Leadership Roundtable, a founding member of the Contemporary Arts Center's prestigious Women's group, and a regular expert guest on local television. In addition, Amy has been named one of "Ohio's Top Interior Designers" by The LuxPad, an international publication specializing in high-end interior design. Her work is also regularly featured on HGTV.com. Amy has also been a featured speaker at NeoCon, an honor of being chosen among hundreds of interior designers. When Amy is not growing her eponymous firm, she enjoys traveling with her husband Tom and two teenagers as well as exploring the food and culture of Cincinnati. An avid fitness buff, she can be found at her trainer's studio or at a Pilates class. She is also a fashion lover and integrates it into her designs. Check out Amy's fashion, style, and local events blog, Cincinnista. Amy continues to accept prestigious art commissions as her schedule allows. Please view her work at amyyoungbloodsportsart.com. Amy Youngblood Interiors is certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise National Council (WBENC), the nation's largest third party certifier of businesses owned and operated by women in the U.S. Connect with Amy Youngblood Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s

Today With Julia Marcum: Welcome to A Well-Designed Business! Today’s show is a Flashback Friday, an episode from the archives that was so good, and so relevant, we wanted to share it with you again! I hope you enjoy Julia Marcum’s episode that originally aired as episode 480! Julia started blogging more than ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and challenges of their DIY home renovations. People follow them to learn how to improve their space and to get inspiration, tips on trends, and motivation to get things done. In today’s episode, Julia explains that they know exactly why they’re doing what they do, and they know who they do it for. LuAnn Nigara and Julia Marcum's Ah-Ha Moments “There is zero downsides to growing your Instagram presence” - Julia Marcum “Maximize whatever you already have on hand” - Julia Marcum “Consistency is what really drives audiences, they want to know when and what they can expect from you” - Julia Marcum More About Julia Marcum: We’re a couple of progress-embracing home renovators, bloggers, brand ambassadors, and educators. We love: modern cottage design, s’mores around the fire pit, and our three cute kids (but not in that order). We started this blog in 2009, the year after we got married. But it wasn’t always a business! Like most bloggers back then, we were all about showing off our home projects and cute pictures of our kids. Our budget for home improvements was $20/month, and we were DIYing our hearts out (with borrowed tools). In 2015, we took Instagram by the horns and started photographing our home and our projects with a *real* camera. We started talking to our audience every day. We got really consistent with our content, and we took big, go-with-your-gut risks. A year later, Chris quit his day job, and we were pinching ourselves: We get to work on our house as a *job*. And we get to work right alongside each other. Looking back, I probably should have known that the girl who would beg the local bakery to let her design their store window (and get paid in cookies) would find a way to make a living out of making spaces beautiful — a truly sweet life. Connect with Julia Marcum Website Instagram Good Influence Courses What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Jessica Helgerson Instagram Josh Young Instagram

Today With Kellie Burke: Hi, welcome to A Well-Designed Business! Join me this week as I sit down with Kellie Burke, owner of Kellie Burke Interiors. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Tune in to hear about her journey, the importance of failure, and the ups and downs of having a business. LuAnn Nigara and Kellie Burke's Ah-Ha Moments “The failure comes the lessons.” - LuAnn Nigara “I think we mistakenly see all the beautiful things and believe that that is the business of it, and it’s not.” - LuAnn Nigara More About Kellie Burke: Kellie studied design at Skidmore College in New York and overseas in Florence, Italy. While abroad, she soaked in the design principles associated with many different countries, including Portugal, Russia, Italy, France, Brussels, England, Estonia, and Scandinavia. After working as a studio artist and a faux painter, Kellie established her West Hartford, Connecticut-based interior design firm, Kellie Burke Interiors, in 1995. The firm expanded to include a design studio filled with trendy, high-style home products and accessories. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Instead, she gravitates toward an 'Old World' style with modern, functional accents. Kellie is also very aware of the needs of clients with families and coordinates her efforts to make sure her designs meet all of their practical needs. Kellie was featured in OK Magazine in 2005 for designing Brooke Burke's Mediterranean Mansion. Hartford Magazine has named Kellie Burke' Best Interior Designer' in 2006 - 2015 Readers Poll. Kellie has been featured in Luxe Interiors + Design, Hartford Magazine, New England Home, and was a national finalist in the 2015 Zillow Digs Design Awards. Connect with Kellie Burke Website Instagram What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #844: John McClain: Turn Failure into Success

Today’s Show is Sponsored by the “Interior Design Standard.” Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”. I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business. Enroll here: https://interiordesignstandard.com/luann Today With Sandra Funk: Welcome to A Well-Designed Business. Have you ever found yourself apologizing for delays due to elements that are completely out of your control (backorders, supply chain issues, labor shortage, etc.)? My guest today, Sandra Funk, believes it’s time to stop apologizing. Sandra shares her insights into why designers do this, why they need to stop, and how to take back control of your communication with your clients. Pick It Apart [1:30] Sandra picks apart why designers need to stop apologizing for things that are out of their control. [7:28] LuAnn and Sandra discuss why setting expectations upfront is important. [17:30] Sandra shares why and how she implements a restart fee when projects are delayed past a certain point. [26:30] Sandra highlights the value of templates in the Interior Design Standard. [35:11] Sandra breaks down the upcoming opportunity to join the Interior Design Standard. LuAnn Nigara and Sandra Funk's Ah-Ha Moments “You need to communicate the facts, accept our new reality, and get strategic on how you are going to stretch what you thought was going to be a six-month project into a year-long project.” - Sandra Funk “Just because it’s not the client’s fault, doesn’t mean it’s your fault or your responsibility to bear the burden of all the chips that fall because of whatever you’re dealing with.” - LuAnn Nigara “You can’t change labor shortages, you can’t change supply chain issues, but you can change the way you describe it, the way you share the information, and the way you handle it internally, and that so much affects the way your client will handle it.” - LuAnn Nigara More About Sandra Funk: Sandra Funk is the CEO and Principal Designer of House of Funk, a greater New York area design firm working wherever great clients need us. This is interior design with a soul and a sense of place; reflecting your desires, personality, and style. House of Funk creates thoughtful homes with an emphasis on clean lines and soulful touches, all rooted in tradition. Sandra is an Accredited Professional for the Sustainable Furnishings Council. Sandra’s award-winning design work has been featured in publications such as Elle Decor, House Beautiful, The Huffington Post, Apartment Therapy, Aspire Design & Home, and Luxe Interiors + Design. With almost two decades in the interior design industry, Sandra is launching the Interior Design Standard in the spring of 2020 – a template for designers to utilize her streamlined processes and business structure to bring joy and profit to their own design business. Connect with Sandra Funk Website Instagram Facebook Pinterest Other Shows Mentioned: #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” #585: Sandra Funk: Helping Designers Improve Their Business Systems #520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here! #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10-Year-old Firm #02: The Importance of Systems for a Profitable Interior Design Business With Sandra Funk Levy