A Well-Designed Business® | Interior Design Business Podcast

Welcome to A Well-Designed Business! On this episode, LuAnn sits down for a chat with Denise Wenacur, the principle of DW Design & Décor in Croton on the Hudson, which is a beautiful community just outside of NYC. Design-build is the hot topic of the day, and you’ll learn the importance of having an interior designer as the point person for the client between the architect, the builder and themselves. She discusses the ways having an interior designer on their team from the outset truly benefits the process and the result of the project. If that wasn’t enough, Denise will share tips for connecting with people who can introduce you to the type of projects you are looking for. Tune in to this engaging and informative conversation! Show Highlights: Denise recounts why and how she changed her business model to include the construction part. She is always the first point of contact as the interior designer. She rounds out each team with an architect, contractor, and whichever trades need to be added, as well. Each team member has their unique perspective and experience that they bring to the job, all working together for the good of the client and a perfect outcome. Making a 3D version of the architect’s plans can assist in both the design and the build in amazing ways. Denise has a video on her website explaining the pros and cons and importance of having a designer involved at the beginning of construction. One big successful project will generate referrals. Sharing on social media tips and ways that your services have made a positive impact will further help you to get noticed. Denise also holds a Construction Manager certificate from Pace University. This helps build confidence when she’s working with the rest of the team. Communication is everything, and it’s all about the client. Denise feels like she’s doing a good job when she gets new clients from her referral partners. Denise shares some ideas on how to meet architects and builders in the area. It’s important to create the relationship first. A CFO surprise! When you know your numbers, it instills confidence and that comes across to your clients. Potential clients will know if you know what you’re doing. Resources: LuAnn’s Website LuAnn’s Podcast – Please SUBSCRIBE, Rate & Review! Purchase LuAnn’s Book! Power Talk Friday LuAnn Live Connect with Denise! Denise’s Website Denise’s Facebook Denise’s Instagram Denise SINGS!The 1-4-5’s YouTube Channel Other episodes mentioned: #380 Circle Design, John and Theresa Dorlini #361, #442, Kimberly Merlitti #441 4Pt Design Build, Laura and Cliff Muller #181 H2 Design Build, Angela Rasmussen #202 Enoch Sears #292 Jana Phipps

Today With Rachel Usher and Rick Campos: The Business of Interiors Community Summit: The Room That Changes Your Business What if the thing that changes your business isn’t another course, another podcast, or another late night Googling session, but simply getting in the right room? In this episode, LuAnn talks with Rachel Usher, founder of The Business of Interiors, and Rick Campos, creator of the Design Biz Survival Guide, about the power of community, candid conversations, and why designers need spaces where the real business of interior design is discussed openly. This isn’t about inspiration for inspiration’s sake. It’s about sitting in a room with other designers who are asking the same questions you are, navigating the same challenges, and willing to share what’s actually working in their businesses today. If you’ve ever felt like you’re building your business on your own, this episode is your reminder that you don’t have to. And more importantly, you shouldn’t. More About Rachel Usher and Rick Campos: Rachel Usher: Rachel Usher is a luxury Interior Designer, podcast host and business mentor. With over a decade of experience running an award-winning Interior Design business Rachel is now breaking down barriers within the Interior Design industry through her company The Business Of Interiors, a platform to unite designers and build a community through her podcast If These Walls Could Talk and her annual Business Of Interiors Community Summit. Rachel's award-winning studio Usher & Co Interior Design is going from strength to strength, working on illustrious properties across the UK & internationally. Rick Campos: Rick Campos is a business coach specialising in helping interior designers run profitable, efficient businesses. Through his Design Biz Survival Guide, Rick’s practical insights help designers streamline their processes and achieve long-term success. Connect with The Business of Interiors Community Summit: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today with Amy Lynn Allard: Welcome to A Well-Designed Business. Looking for advice on systems to turbo-charge your business? Amy Lynn Allard of Boston’s Amy Lynn Interiors learned to thrive using well-crafted, meticulous systems. She is big on time blocking, but that’s not all. Amy walks through two of her most powerful systems, the team agenda and an invaluable spreadsheet she uses to create a multiple-project timeline. Pick it apart: [17:53] Amy explains her approach to adding specs to elevations. [25:47] Amy walks through how she creates her agenda. [42:14] Amy explains her Monday morning overview meeting. [45:22] Amy shares how she creates a schedule for new client work. [46:42] LuAnn recaps Amy’s new client schedule creation process. [53:52] Amy shares about her business coach. LuAnn and Amy Lynn Allard’s Ah-Ha moments: “Hire and fire off your core values.” – Amy Lynn Allard Connect with Amy Lynn Allard: Website Instagram Pinterest What’s new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today With Aga Artka and Jenny Rebholz: When you hear the phrase "personal brand," do you immediately think of your color palette and your website layout? What if we are getting so caught up in the visual pieces that we are forgetting what a brand really is, and why it has to reflect who we are as humans? My guests today, Aga Artka and Jenny Rebholz, authors of The Brand of You, join the show to discuss what a personal brand really means, why your "why" is the ultimate survival tool for your business, and the importance of human connection. More About Aga Artka and Jenny Rebholz: Aga Artka Aga is known for bringing creative energy, analytical thinking, hard work, and heart to all that she does. From her work as Owner & Creative Director of Aga Artka Interior Design to her role as a mentor and community activist, she uses her creativity and entrepreneurial spirit to challenge the status quo, reimagine possibilities and influence positive change. She seeks knowledge, expands her perspective and gains inspiration from the world around her. Aga’s fearless approach to her career journey exemplifies that if you have the will, then there is a way. Jenny Rebholz Jenny is known for her compassion, positive energy, sense of responsibility and wordsmithing. As Principal of PushPoint Marketing, she focuses her creativity and communication skills on elevating others, helping professionals shine and businesses thrive. She’s the ultimate connector—whether teaching, consulting, or collaborating, Jenny prioritizes building relationships. She defines her own success by leveraging her strengths, seeking and creating opportunities. Jenny’s commitment to building impactful content and meaningful connections has forged a fulfilling career path, demonstrating that words matter and who you know is just as important as what you know. Ah Ha Moments with Aga Artka and Jenny Rebholz: “You may choose to say whatever it is that you want to be known for. But when you're not in the conversation or when you're not in the room, if people say something different about you, then that promise that you just shared with the world—it didn't stick.” -Aga “When you start to connect with who you are as a designer, what your values are, what your purpose is…when you hit the hard moments, you know you can cry a minute, you you can scream, whatever you need to do, but when you know who you are and are clear on your brand and what you bring to the table, you're ready to figure out the next step.” -Jenny "If you don’t start with mission, vision, values, like, I’m sorry, you are going to get your teeth kicked in and you’re not gonna know how to stand up." -Luann Connect with Aga Artka and Jenny Rebholz: Website LinkedIn LinkedIn Aga Artka LinkedIn Jenny Rebholz What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows Mentioned: #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #466 Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #1136 David Neagle: Three Powerful Choices That Will Change Everything in Your Interior Design Business

Today With Gage Edward: In this sponsored episode of A Well-Designed Business, LuAnn sits down with entrepreneur and former Flipping Out star Gage Edward to talk about a challenge every designer knows well: coming home from market with hundreds of photos… and no clear way to organize or use them. After more than a decade leading business development for a nationally recognized design firm, Gage saw firsthand how inefficient the product discovery process can be. Designers walk miles of showrooms at High Point or Las Vegas Market, snap endless photos of tags and products, and return home to a camera roll that is nearly impossible to sort through. That frustration led him to co-found Discover Market, an app designed to help designers capture and organize product information in real time while they’re walking market. In this conversation, LuAnn and Gage break down: Why sourcing at market often creates more chaos than clarity The hidden cost of leaving market without an organized system How scanning product tags can instantly capture pricing, vendor info, and availability Why efficiency at market directly impacts profitability back in your studio The bigger opportunity for designers to streamline product sourcing and project workflow If you’ve ever returned from market with hundreds of photos and no idea where that perfect chair came from, this episode will hit home. Because here’s the thing. Market is an investment. Your time, your travel, your energy. And if you don’t have a system to capture what you discover, you’re leaving value on the table. More About Gage Edward: Gage Edward is an entrepreneur and business development leader with more than a decade of experience working at the intersection of interior design, product development, and strategic partnerships. For ten years, he led business development for a nationally recognized design firm, overseeing client intake, managing interior design projects and construction builds, and developing creative partnerships with brands including Living Spaces, Walter E. Smithe, and Alder & Tweed Furniture. During that time, he structured and negotiated national licensing programs across multiple product categories — including doors with Masonite, tile with Jeffrey Court, and paint with Dunn-Edwards and Vista Paint — all sold in partnership with The Home Depot, a retail relationship he helped cultivate and expand. Much of this work was documented over seven seasons and more than 70 episodes of Bravo’s Flipping Out, where he appeared as himself while building and operating the business behind the scenes. After a decade in leadership, Gage left to pursue independent development projects, including overseeing the design of the Pelican Golf Club and its restaurants in Belleair, Florida. Drawing from his own challenges sourcing, discovering, and organizing vendors Gage later co-founded SideDoor and the Discover Market app — platforms built from more than 15 years of firsthand experience navigating trade shows and the product marketplace. Connect with Discover.Market: Discover.Market Instagram Discover.Market Website Gage's Instagram What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Today With John McClain: Welcome to A Well-Designed Business. Today I am joined for the second time by John McClain. John is an accomplished interior designer, business coach, and author of The Designer Within. In this episode, he shares a bit about his back story with us—from crisis to conquest. John is here to help you understand that you can learn and grow from your mistakes, and success can be born out of failure. John shares his dark night of the soul story with us, but it didn’t end there. He turned that rough patch into a catalyst to organize his business for the better. Since then he has implemented a “How We Work” document, detailed client contracts, flat fees, and non-negotiables because his business is worth it. He is worth it. And you are worth it. LuAnn Nigara and John McClain’s Ah-Ha Moments: “Until you’ve been through a serious business crisis, it’s hard to know how it really cuts you in your gut.” – LuAnn Nigara “I don’t care if you’re a solopreneur or if you have 25 people working for you. Your company policy is your company policy. And that is what you have to stand by.” – John McClain “A lot of people don’t take the time to sit down and come up with the rules [of their business]. ” – John McClain “You do have to take time—really getting clear with who you are, what you do, how you do it, why you do it, and your non-negotiables.” – LuAnn Nigara “I want to be an advocate for other designers and out in the world, to really stand up for themselves. And to have a company philosophy, have a company vision have a company backbone that they can stand behind.” – John McClain More About John McClain: John McClain is an accomplished interior designer, business coach, speaker, on-air contributor, and writer who has turned his lifetime passion for interior design into an opportunity to do the same for others through his book, The Designer Within (available now at thedesignerwithin.co). John McClain Design has offices in Central Florida and Los Angeles, CA. His projects have received numerous awards and have appeared in many publications including Traditional Home and Elle Décor. John’s design advice can also be seen regularly in print, television appearances, and online in publications such as The Wall Street Journal, Us Weekly, and many more. Connect with John McClain Website Instagram Book and Designer Courses What’s new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #472: John McClain: Running His Firm from Two Coasts Makes Systems and Tools Critical #145: Sandra Funk of House of Funk: Why and How She Re-Branded her 10 Year old Firm #801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation #842: Joshua Smith: Sell the Experiences, Not the Commodity

Today With Kandrac & Kole: What does it actually take to stay in business with someone for more than two decades? In this episode, Joann Kandrac and Kelly Kole of Kandrac & Kole Interior Design share what has sustained their 21-year business partnership. And no, it’s not just friendship. We talk about defined roles, decision-making authority, handling disagreement without ego, and the operational discipline that supports long-term success. This is not a conversation about “getting along.” It’s about structure. If you’re in a partnership, considering one, or leading a growing team, this episode will challenge you to examine how clearly roles are defined, how conflict is handled, and whether your leadership habits are protecting your business or quietly limiting it. Partnership is not chemistry. It’s clarity, accountability, and shared standards. Listen in and decide how you want to lead. More About Kandrac & Kole: Voted among Atlanta’s Top 20 Residential Interior Designers by the Atlanta Business Chronicle, Kandrac & Kole has gained national recognition on HGTV and in publications including The New York Times, Better Homes & Gardens, Southern Home Magazine, and Atlanta Homes & Lifestyles. Kandrac & Kole are known for their friendly, energetic personalities, their unique use of color and pattern, and their bespoke designs. Joann and Kelly, experts in residential and commercial design, share engaging stories about their design projects, travels, and personal experiences on their podcast Inside Design with Kandrac & Kole, as well as through their popular blog and national speaking engagements. Their passion for interior design extends to their charity work in the U.S. and Guatemala. Connect with Kandrac & Kole: Website Blog Inside Design with Kandrac & Kole Podcast Instagram Facebook Pinterest What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows Mentioned: Episode 616 Joann Kandrac and Kelly Kole: Onboarding New Interior Design Clients

Today With Bri Ussery: Today with Bri Ussery, we’re talking about a topic most of us think we’ve mastered but probably haven’t: communication as operational infrastructure. Bri, a strategist and fractional COO for interior design firms, explains why even the most well-built systems fall apart without clear, intentional language supporting them. From weekly update emails to onboarding decks to meeting notes, she shows how the words you use either reinforce your authority and stabilize your projects or quietly create ambiguity, scope creep, and timeline wobble. If you’ve ever said, “But it was in the contract,” or felt frustrated that clients aren’t responding the way you expected, this episode is for you. Bri walks us through her four pillars, how language signals expertise, how communication sets the pace, why documentation holds the truth, and how structure shapes client behavior. This conversation will challenge you to look at your processes through a new lens and strengthen the thread that runs through every client interaction. More About Bri Ussery: Bri Ussery is a strategist and fractional COO who works alongside interior design principals to build the operational architecture that sustains exceptional creative work. Her work focuses on strengthening the clarity, structure, and rhythm beneath a studio—how projects move, how decisions are made, how communication flows, and how the business measures its own health—so that vision can be executed with consistency, integrity, and financial steadiness. Bri began her career in design and understands the pace, pressure, and precision required to run a studio with a full slate of projects and a team to lead. She also saw how quickly strong work can fracture when the structure behind it isn’t steady : when timelines stretch, expectations drift, and studios are forced to reinvent the wheel with every project. She believes that the caliber of the work is magnified by the architecture that holds it and that good structure doesn’t constrain creativity, it protects it. Ah Ha Moments with Bri Ussery: “Clarity is kindness.” - Bri “Documentation holds the truth.” - Bri “There is a difference between being warm and being vague.” - LuAnn Connect with Bri Ussery: Website Architecture of Communication Deck Instagram What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Architecture of Communication Deck Other Shows Mentioned: AWDB #986: Power Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things AWDB #831: Flashback Friday: Nate Berkus: The Importance of Creating An Exceptional Client Experience

Today with Jessica Matteson: Welcome to A Well-Designed Business. Jessica Matteson started her business with lots of experience but little time and money to invest in getting Jessica Matteson Landscape Architecture off the ground. Jessica shares her journey from starting with just $35 in advertising postcards to running a successful luxury landscape architecture business. Pick it apart: [14:28] Jessica shares her onboarding process in detail [18:12] Jessica gives a tip on how to handle a client introducing new wants in the middle of a project [22:78] Jessica shares how she broadens the scope of projects to include additional products [26:20] Jessica shares how she used to do her discovery process and the benefits of conducting it with her new method [34:28] Jessica tells the story about how she invented her one-day service concept [41:20] Jessica shares her simple marketing strategy she’s used since day one [52:30] Jessica tells about her early years and the mantra that got her through LuAnn and Jessica Matteson’s Ah-Ha moments: “I’ve stopped converting people. I just look for people who are open to the message.” – Jessica Matteson “Just do one thing. Don’t ever let yourself do nothing. Because the difference between something and nothing is everything.” – Jessica Matteson “Just get ready for when the opportunity is fully available.” – Jessica Matteson “You can’t work out hard enough in one day to achieve the body you want.” -LuAnn (paraphrasing Jessica’s statement) More About Jessica Matteson: Jessica Matteson is a landscape architect that believes in the great joys of life. She works with residential and select commercial clients to design landscapes and distinctive outdoor experiences. Using her signature discovery process, she identifies the special magic of each property and combines it with each clients’ unique identity to create something one-of-a-kind and exceptional. By harnessing the nuances of light, sound, air movement, and perspective, as well as the subconscious psychology of plantings and materials, she tells an original story of a place and its inhabitants. Jessica’s work is influenced by travel to more than 20 countries to study all genre of landscapes and wild places. She has a Masters of Landscape Architecture and a Bachelor of science in horticulture, both from Cornell University. Before opening MLA, she worked for highly respected firms in both the south and northeast as well as an organic design-build company in New York State. Connect with Jessica Matteson: Website Instagram LinkedIn Pinterest What’s new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast