
A Better HR Business
310 episodes — Page 2 of 7
Ep 260Episode 260 - Growing An Employee Healthcare Benefits Platform - with Brandy Thompson - Benefitbay
I recently had a very interesting conversation with Brandy (Burch) Thompson, CEO & Founder at Benefitbay, a platform that enables employers to easily model, deploy, and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them. In a wide-ranging discussion, Brandy and I talked about: ✅ The challenges of managing employee healthcare benefits. ✅ The advantages of modern, flexible healthcare solutions like ICHRA. ✅ What sets Benefitbay apart, including its ICHRA model, strong customer focus, and broker partnerships. ✅ The vital role brokers play in Benefitbay's success by helping navigate the complexities of healthcare. ✅ Brandy's strategic approach to marketing and growth, offering valuable insights for other leaders. ✅ The importance of customer success and service in maintaining Benefit Bay's competitive edge. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 259Episode 259 - Women-Trained AI That Helps Companies Develop More Women Leaders - with Shubhi Rao from Uplevyl
AI is shaping our future, but did you know it could be holding women back? A study from MIT and the Stanford Human-Centered AI Institute found significant gender biases in commercial AI systems, often reinforcing stereotypes and limiting women's opportunities in the workplace. This is why I was excited to speak recently with Shubhi Rao, the founder of Uplevyl, the world’s leading AI-for-women-by-women company. Uplevyl is leveraging AI to support women in the workforce, especially by helping companies elevate more women into leadership roles. Their groundbreaking platform ensures that AI not only avoids bias but actively promotes gender equality by providing tools and insights that empower women to succeed and lead. It is a safe and trusted space where women can connect, learn, and grow. The platform offers personalized content with a strong focus on diversity and inclusion. In a wide-ranging discussion, Shubhi and I talked about: ✅ Understanding the gender gap in workplace leadership and its implications for companies. ✅ Leveraging data to offer tailored resources at democratized costs for early to mid-stage women. ✅ Developing AI-driven solutions for women's professional, personal, and financial challenges. ✅ Using Uplevyl to enhance attraction, retention, and sense of belonging among women in the workplace. ✅ Emphasizing the need for curated, trustworthy data in AI applications to avoid inherent biases. ✅ What Uplevyl team is doing to grow the business. ✅ And much more! You can find the discussion and show notes on the Get More HR Clients website here. You can also learn more about Shubhi and Uplevyl here: www.uplevyl.com You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 258Episode 258 - Kerry Barrett - PR Advice For HR Business Founders
Looking to enhance your on-camera presence? You're not alone - many HR business owners are striving to improve their interview skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships. Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, offers invaluable insights on how small business owners can enhance their credibility and visibility through strategic media placements. In a wide-ranging discussion, Kerry and I talked about: ✅ Identifying compelling topics that balance business and life experiences for media pitches. ✅ Researching and targeting journalists in one’s niche, and setting up Google alerts for relevant media trends. ✅ Developing engaging pitches that resonate with journalists and use email strategically, timing outreach effectively. ✅ Understanding media schedules to pitch both evergreen and timely stories. ✅ Enhancing on-camera presence with energy, engagement, and effective body language. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 257Episode 257 - Finding Hidden Sources of Job Candidates - with Thad Price from Talroo
Hiring the right talent is becoming increasingly challenging for companies as they face growing competition for skilled workers, especially in the frontline and essential sectors, where optimizing cost per hire is crucial for maintaining efficiency and sustainability. Thad Price, CEO of Talroo, a talent-matching marketplace focused on sourcing frontline and essential workers, joined Ben on the A Better HR Business podcast to discuss Talroo's innovative approach to job advertising, utilizing data-driven strategies to uncover hidden talent across the internet. In a wide-ranging discussion, Thad and Ben talked about: ✅ The value of talent matching marketplaces and their impact on job searches. ✅ Understand how using data and audience targeting can revolutionize job advertising. ✅ How marketers and talent acquisition teams reach ideal audiences for recruitment. ✅ Smart Screen - using AI to qualify job candidates efficiently. ✅ How the Frontline Worker Index contributes to the conversation around frontline worker hiring strategies. ✅ Recognizing recruiting as a sales and marketing process. ✅ And much more! Website: www.talroo.com LinkedIn: www.linkedin.com/in/thad-price-2368b You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
S1 Ep 256Episode 256 - How HR Directors Want (And Don't Want) To Be Marketed To (based on real data) - with Siân Harrington
Ever wondered how HR Directors want (and don't want) to be marketed to? Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast. Based on a recent study with 100 HR Directors from well-known brands, we've uncovered crucial information that will reshape the way you approach and connect with HR decision-makers. In a wide-ranging discussion, Siân and I talked about: ✅ Effective Marketing: using a consultative, evidence-based approach over aggressive sales tactics. ✅ Building credibility through personalized, relevant communication and physical marketing materials. ✅ Best practices for engagement and long-term relationship building. ✅ Learning from 100 HR directors about PR pitches, data sharing, and decision-making. ✅ Recognizing and correcting common mistakes in outreach to HR directors. ✅And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Websites: www.thepeoplespace.com and www.sianharrington.com. LinkedIn profile: www.linkedin.com/in/sian-harrington-thepeoplespace For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 255Episode 255 - Michelle Minnikin from Work Pirates and Author of Good Girl Deprogramming
Today I'm joined on the A Better HR Business podcast by Michelle Minnikin, CEO of Work Pirates and author of 'Good Girl Deprogramming', to explore psychology, workplace culture, and breaking free from societal conditioning. Michelle's journey toward Good Girl Deprogramming began with her ADHD diagnosis in December 2020, a revelation that brought clarity and understanding to her life. Embracing this newfound self-awareness, Michelle explored her own conditioning and examined how societal norms had shaped her identity. Work Pirates is a People Development Consultancy that provides coaching, mentoring, facilitation, training, process, and program creation. Some of the problems Michelle helps solve for companies and people include: Overcoming Good Girl Conditioning Coaching senior leaders to help them play bigger in their careers Selection and Assessment - designing assessment processes for both selection/recruitment and development Leadership development programs - from emerging talent to senior leaders. In a wide-ranging discussion, Michelle and I talked about: ✅ Unconventional marketing tactics to engage with clients and present the company's services. ✅ “Good Girl Deprogramming”: Coercive control techniques used on women and the impact on their behavior in society and workplaces. ✅ Advocating for workplace flexibility and gender equality to create a fair and accommodating environment for all employees. ✅ How to stop the perpetuation of toxic gender roles. ✅ Work Pirates workshops and Certified Good Girl Deprogramming services. ✅ Good Girl Deprogramming Podcast to start in September ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Websites: www.workpirates.com and www.michelleminnikin.com. LinkedIn profile: https://www.linkedin.com/in/mminnikin/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 254Episode 254 - Developing Your Negotiation Skills - with Allan Tsang - Negotiation Coach
Today I'm joined on the A Better HR Business podcast by Allan Tsang, an International Negotiation Coach for Executives, to talk about strategies for driving profits and fostering collaborative work environments through effective negotiation techniques. With over a decade of experience, Allan has guided clients through more than 10,000 negotiations, ranging from $10K to $250MM. Allan founded 88 Owls to help people conquer their fear of negotiations, build stronger agreements, and achieve their goals without compromising, especially when the stakes are high. In a wide-ranging discussion, Allan and I talk about: ✅ Key skills and behaviors for effective negotiation and conflict resolution within organizations. ✅ How HR professionals can navigate the transition to consulting by mastering negotiation skills and closing profitable deals. ✅ Addressing potential profit leaks due to inefficiency, pricing concessions, and scope creep through improved negotiation strategies. ✅ Allan’s advice on giving clients autonomy in decision-making and managing their expectations regarding changes in project scope. ✅ Techniques for stress inoculation and developing better negotiation skills over time. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.88owls.com LinkedIn profile: www.linkedin.com/in/allantsang For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 253Episode 253 - Growing A Recruitment Platform For Restaurants - Luca Lotterio from Restworld
Today I'm joined on the A Better HR Business podcast by Luca Lotterio from Restworld, a job a matching HR platform for the restaurant industry in Italy and beyond. Restworld provides Recruiting as a Service for Employers, a job board, map, and personal assistant for workers to find a job. It has achieved impressive numbers with around 1000 customers and a community of more than 140,000 subscribers. In a wide-ranging discussion, Luca and I talked about: ✅ How and why he and his co-founders started Restworld. ✅ How it works. ✅ What the team is doing to market and grow Restworld. ✅ How the business will expand into other countries. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Website: https://www.restworld.it/ LinkedIn profile: https://www.linkedin.com/company/restworld/ Instagram: https://www.instagram.com/restworld_hr/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 252Episode 252 - Growing A Recruitment Business Based On European & LATAM Talent - With Benjamin Morone From Zabota
Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, founded Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America. In a wide-ranging discussion, Benjamin and I talked about: ✅ Benjamin's journey with Zabota.io - building a business while living in a different country. ✅ Hiring overseas talent brings diverse perspectives and specialized expertise to a company. ✅ Zabota's fee structure, including the 90-day guarantee for single placements and the retainer for unlimited hires. ✅ Utilizing social media platforms like Twitter for client acquisition and networking. ✅ Zabota's approach to soliciting client testimonials and feedback. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Website: www.zabota.io LinkedIn profile: www.linkedin.com/in/benjamin-moróne-454009112 For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 251Episode 251 [Ben Solo] - Lessons For Your HR Business From Gordon Ramsey's Kitchen Nightmares
In today's episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of 'Ramsay's Kitchen Nightmares', a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed. In this episode, Ben explains Ramsey's business turnaround formula and the lessons we can learn when running an HR-related business. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 250Episode 250 - Supporting Women With AI - Carolyn Shepherd - Founder and Mentor at Emmeline AI
In the latest episode of "A Better HR Business" podcast, I had the pleasure of hosting Carolyn Shepherd, the founder and mentor at Emmeline.AI. With over 20 years of experience in HR and a focus on supporting women impacted by AI job displacement, Carolyn shared valuable insights into leveraging AI to empower women in the rapidly evolving workplace. In a wide-ranging discussion, Carolyn and I talked about: ✅ How Emmeline.AI supports women impacted by AI job displacement by providing key strategies and resources. ✅ The importance of AI policy for organizations, especially in regulated industries. ✅ The benefits and challenges of implementing AI in productivity tools, innovation, and the HR Business Accelerator. ✅ Emmeline leverages AI to provide resources and a safe space for women in non-technical roles to learn and discuss AI. ✅ Using storytelling to make AI relatable and helpful. ✅ Promoting Emmeline.AI through a strong LinkedIn presence. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Links: Website: www.emmeline.ai LinkedIn profile: www.linkedin.com/in/carolynjshepherd For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 249A Better HR Business - Episode 249 - How To Present With Confidence and Connect With Audiences - with Michael Barris
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Michael Barris. Michael is a renowned speaker, best-selling author, and transformational speaking and storytelling coach. Michael shared his expert advice on how to connect with audiences, enhance public speaking skills, and pave the way for more meaningful conversations. In a wide-ranging discussion, Michael and I talked about: ✅ The power of storytelling in public speaking and its impact on connecting with audiences. ✅ How HR consultants and HR tech firms can leverage storytelling and public speaking to better understand their clients' pain points and challenges. ✅ The relationship between small talk, authenticity, and gaining access to closely guarded private information in a business context. ✅ “How to Become a Super Speaker”: The 7 principles for speaking with confidence and connecting with audiences. ✅ And much more! Thanks, Michael! Links: Website: www.mikebarris.com LinkedIn profile: www.linkedin.com/in/michaelbarris For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Automated Lead-Generation Machine - On-Demand Masterclass & Workbook HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack HR Business Planner - On-Demand Masterclass & Workbook How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook Beat Your HR Business Blocks Course - Online Course Start Your HR Business - Coaching program Grow Your HR Business - Coaching program Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Ep 248Episode 248 - [Ben Solo] A Quick Marketing Tip For Your HR Business: Segment Your Target Audience
In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector. One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you. All categories are different as they all have different needs, pressures, and frustrations. For example, for Ben's HR consulting business, he divided his website into the following categories: HR Professionals in Mid-Large Companies Business Owner Office Manager/Administration External Consultant To Companies Student Other Listen in to find out why. How would you divide up your customer/client categories? This episode will help you to target the right types of businesses and people within those companies. It will help you understand their needs, wants, questions, and concerns (and what they don’t want). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 247Episode 247 - Growing The Skills and Employee Recognition Platform - Good4work - with Geraldine Woloch Addamine
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. I recently had the pleasure of speaking with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition. Good4Work is an HR tech company committed to leveraging Web 3 technology to tokenize skills, showcase employees' capabilities, and improve talent mobility while using blockchain to authenticate feedback data. Here are some key takeaways from the episode: ✅ Good4Work's approach to talent recognition and skill mapping. ✅ Benefits and challenges of integrating blockchain technology into HR systems. ✅ Good4Work's competitive advantage and focus areas. ✅ Leveraging Web 3 technology to showcase employees' skills and improve talent mobility. ✅ Using thought leadership, LinkedIn lives, webinars, and events to educate the market about Web 3 and blockchain technology. ✅ And much more Thanks, Geraldine! Links: Webpage: www.good4work.com LinkedIn: linkedin.com/in/geraldine-woloch-addamine/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 246Episode 246 - Growing The People Analytics Platform - Zeroedin - with Keith Goode
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode, we were kindly joined by Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, who shares insights into how their platform is revolutionizing HR data management by making complex data easily accessible and actionable. From optimizing workforce scheduling to correlating training with performance, ZeroedIn is a game-changer for mid-sized organizations. In a wide-ranging discussion, Keith and Ben talked about: ✅ The challenges in managing vast amounts of data in HR. ✅ The benefits of using a platform like ZeroedIn in aggregating and analyzing HR data across different siloed systems. ✅ How organizations can benefit from ZeroedIn's platform. ✅ Leveraging generative AI and large language models for data understanding. ✅ Using webinars to educate and engage potential customers. ✅ Keith’s advice on growing an HR business. ✅ And much more. Thanks, Keith! Links: Website: www.zeroedin.com LinkedIn profile: linkedin.com/in/keithagoode For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 245Episode 245 – Advice From A Successful HR Consultancy Leader – Mary Cullen, Managing Director of Insight HR
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we were kindly joined by Mary Cullen, Managing Director of Insight HR. Insight HR is an HR consultancy and outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland. Mary joined Ben to talk about her journey from solo consultant to Managing Director of a thriving company offering various HR services to proactive employers all over Ireland. In a wide-ranging discussion, Ben and Mary talked about: ✅ What does Insight HR do? How does the consultancy help employers in Ireland? ✅ How does Insight HR bring in work from new and existing clients? ✅ How do you know when to hire and how do you structure or restructure your operations as the business grows? ✅ What would you do if you had to double the business in one year? ✅ Any other business growth advice for other HR consultants? ✅ And much more. Thanks, Mary! Links: Mary Cullen: linkedin.com/in/marycullen-hr-director Insight HR: www.insighthr.ie The HR Room Podcast: www.insighthr.ie/podcast For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 244Episode 244 - [BEN SOLO] You're Allowed To Show Off Your HR Expertise (by channeling your inner Marisa Tomei)
In today's episode, Ben gives you permission to show off a little :) That is, show off your HR-related expertise in sales meetings with potential new clients. Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). Ben takes you through a simple way to make your sales meetings a little more impactful. He also explains the method via this entertaining scene featuring Marisa Tomei in My Cousin Vinny: https://www.youtube.com/watch?v=3nGQLQF1b6I While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 243Episode 243 - Starting & Growing Compt (Employee Lifestyle Benefits Platform) - with Amy Spurling
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Amy Spurling, the CEO and co-founder of the employee lifestyle benefits platform, Compt. Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most. Seasoned executive with over 20 years experience in leadership roles at venture-backed companies ranging from early start-up phase through high growth and ultimately exit. Responsible for strategic planning, international expansion, team development and scale, finance and accounting, human resources, corporate governance, and risk management. During her career so far, Amy has closed twelve rounds of debt and equity financing from venture firms and institutional sources totaling more than $200M. She also managed two acquisitions to close with values ranging from 10-30x revenue. In a wide-ranging discussion, Ben and Amy talked about: ✅ What is Compt and how does it help employees and employers? ✅ The surprising range of lifestyle benefits possible using Compt. ✅ The challenges of marketing to HR buyers. ✅ Compt's main marketing methods (content marketing with impressive SEO results & partnering). ✅ Compt's Lifestyle Benefit Benchmarking Report. ✅ And much more. Thanks, Amy! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 242Episode 242 - [BEN SOLO] An Example Of Clever Positioning For An (HR-ish) Business
In today's episode, Ben shares an example of clever positioning for an (HR-related-ish) business and explains how you can strengthen your business positioning to win more new business. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). If you're in Ireland, check out 2468 Workplace Appreciation :) While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 241Episode 241 - John Bernatovicz - Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by John Bernatovicz, Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss. John, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John's passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff. In addition to his entrepreneurial success, John introduces a five-step business plan in "HR Like a Boss," empowering HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. The book, enriched with insights from over 40 HR professionals, instills confidence and enables HR professionals to approach their work with self-assurance and unwavering belief. In a wide-ranging discussion, John and Ben talked about: ✅ Leveraging experience and expertise to successfully establish Willory as an HR-focused staffing firm and consulting practice. ✅ The power of people's role in the culture and success of Willory ✅ Challenges and opportunities in the HR and payroll industry ✅ What motivated John Bernatovicz to write "HR Like a Boss"? ✅ Features and benefits offered to the HR professionals by the HR Like a Boss community. ✅ John’s insight on using social media marketing to promote his book, community, and podcast. ✅ The importance of aligning messaging with one's brand and passion. ✅ And much more. Thanks John! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 240Episode 240 - Rahul Arora From On-Demand Interview Platform Intervue.io On His Shark Tank Success
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Rahul Arora from the on-demand interview platform Intervue.io on his success on Shark Tank India. Rahul described the challenges companies face in sifting through hundreds of applicants and how Intervue.io's on-demand interviews platform is helping to accelerate the hiring process, saving both time and resources. Intervue.io stands out by revolutionizing the hiring landscape, compressing traditional recruiting cycles from 30 days to approximately 5 days through asynchronous interviews, coupled with an impressive recommendation-to-hire ratio reaching up to 90%, marking a significant leap in recruitment efficiency. Listen to find out about Rahul's experience on Shark Tank India, where he secured the highest investment offer in the show's history, and his plans for expanding into the US market. In a wide-ranging discussion on the Podcast: A Better HR Business, Rahul and I talked about: ✅ How Intervue.io helps companies save engineering bandwidth by taking up candidate evaluations. ✅ The platform's innovations and its overall impact on the recruitment process. ✅ Addressing confidentiality and bias issues in the interview process. ✅ How Intervue.io can be adapted to various use cases, such as promoting diversity and inclusion. ✅ Rahul's experience on Shark Tank and its influence on Intervue.io ’s visibility and success. ✅And much more. Thanks, Rahul! Webpage: www.intervue.io LinkedIn: www.linkedin.com/in/rahhularora For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 239Episode 239 - Aimee Bateman On Creating And Selling The Career Development Platform, Careercake
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake. Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are inspiring. Aimee has spent 22 years in the career development space. A former recruiter who became a career performance coach and eventually the CEO of a venture-backed Edtech startup. As a recruiter, she placed over 2,000 professionals in new roles before founding Careercake, an e-learning company that was voted the UK's No.1 career development platform. As the CEO, she defied the odds by securing VC and angel investments across two continents, despite operating in a landscape where less than 1% of funding goes to a female founder. Together with her team, Careercake scaled into 42 countries supporting companies such as Nationwide, Companies House and Tech Nation to up-skill their people. In 2022 Aimee sold Careercake to the fabulous hiring skills platform, SocialTalent, before exiting and giving birth just 30 days later. 10 million people have taken Aimee's professional development courses, including 3 million on LinkedIn Learning and she's been featured as a career expert on the BBC and Sky. In a wide-ranging discussion on the podcast, Aimee and Ben talked about: ✅ How she started the business, Careercake (it wasn't about making money). ✅ How it turned into a business. ✅ Taking on VC money and angel investors. ✅ How and why the business pivoted when it wasn't working. ✅ The new direction takes off. ✅ Selling the business to SocialTalent. ✅ Aimee's not sure what she'll build next - how she's deciding what to do. ✅ And much more. Thanks, Aimee! Website: www.aimeebateman.com LinkedIn profile: www.linkedin.com/in/aimeebateman For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 238Episode 238 - Angela Cheng-Cimini from Harvard Business Publishing
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Angela Cheng-Cimini, SVP, Talent & CHRO at Harvard Business Publishing. Harvard Business Publishing plays a pivotal role in advancing global leadership by providing leaders with groundbreaking ideas that tackle challenges, improve performance, and unlock leadership qualities in individuals. The organization reaches professionals, corporations, educators, and students globally, delivering top-tier management thinking and practice through various channels, including articles, books, case studies, simulations, videos, learning programs, and digital tools, thereby engaging thousands of organizations and millions of subscribers and social media followers. Angela Cheng-Cimini is a global executive Human Resources leader with over 30 years of comprehensive experience in both generalist and specialist competencies, partnering with C-suite leaders. Angela shared insights into the incredible history of Harvard Business Review and how they maintain their editorial independence to seek out the best ideas from global contributors across various industries and sectors. Angela's extensive experience and thoughtful perspectives shed light on the evolving role of HR professionals and the future of work. In a wide-ranging discussion on the podcast, Angela and I talked about: ✅ Harvard Business Publishing’s approach to capturing the attention of business leaders amid turbulent times. ✅ Key challenges that HR leaders are currently facing. ✅ How can HR professionals strike a balance between technology and the human element in the workplace? ✅ How AI and technology will impact the concept of leadership. ✅ Harvard Business Publishing's strategy for meeting readers' needs. ✅ The resurgence of organized labor and its implications for employee voice and representation. ✅ And much more. Thanks, Angela! LinkedIn: linkedin.com/in/angela-cheng-cimini-160890a For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 237Episode 237 - How Joe Kitson Helps Private Equity & Venture Capital Firm
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Joe Kitson from Kitson Human Capital Services to talk about how he helps private equity & venture capital firms to monetize businesses through human capital & fractional CHRO services. In a wide-ranging discussion, Joe and I talked about: ✅ The HR challenges faced by private equity & venture capital firms. ✅ The human capital & fractional CHRO services provided by Kitson HCS. ✅ How Kitson HCS is growing. ✅ And much more. Thanks, Joe! Website: www.kitsonhcs.com LinkedIn: https://www.linkedin.com/in/joe-kitson-87812714/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 236Episode 236 - Suzanne Lucas - The Evil HR Lady
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Suzanne Lucas, better known as the Evil HR Lady :) In a wide-ranging discussion, Suzanne and I talked about: ✅ How Suzanne became an HR consultant (an American based in Switzerland serving mostly US-based clients). ✅ Leadership training via lessons from improv comedy - "Improv Your HR". ✅ The challenge of shifting the clients' mindsets to perceive the value of advisory services. ✅ How Suzanne gained exposure and an audience (first via blogging, then writing articles for news media, then conference speaking). ✅ Suzaane's amazing "Evil HR Lady Facebook Group". ✅ And much more. Thanks, Suzanne! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 235Episode 235 - How Shola Kaye Creates Workplace Cohesion For Large Companies Through Keynote Speeches & Training On Inclusive Leadership & More
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Shola Kaye to talk about how she continues to successfully create workplace cohesion for large companies through keynote speeches & training on inclusive & empathetic leadership and similar topics. In a wide-ranging discussion, Shola and I talked about: ✅ The challenges when working with organizations on DEI initiatives. ✅ The importance of communication and education in the context of DEI work. ✅ The value of continuous education and relationship-building within organizations. ✅ The importance of educators and activists working together to drive change within organizations. ✅ Designing keynote speeches that are interactive and tailored to the needs of each organization. ✅ And much more. Thanks, Shola! Website: www.sholakaye.com LinkedIn: www.linkedin.com/in/sholakaye For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 234Episode 234 - [BEN SOLO] Five Lessons Learned From Coaching Hundreds of HR-Related Business Owners Around The World
In today's episode, we share five lessons learned from coaching hundreds of HR-related business owners around the world. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 233Episode 233 - Brent Pollington - Owner of the Express Employment and the Specialized Recruitment Groups - Vancouver office
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Brent Pollington, an experienced advisor helping companies in Vancouver optimize their hiring processes, to talk about his unique approach to advisory services and recruitment. Brent is the co-owner of the Express Employment and the Specialized Recruitment Groups, Vancouver office. He aims to benefit the community by offering valuable advice, guidance, and coaching in a challenging market. Brent shares how he is revolutionizing the hiring process by offering free and paid coaching sessions, providing valuable content to potential clients, and leveraging innovative AI technology for better candidate engagement. In a wide-ranging discussion, Brent and I talked about: ✅ Impacting the hiring process through the three pillars of successful hiring, recruitment, and retention. ✅ The role of lead magnets in Brent’s sales strategy and how businesses can adapt this technique to attract potential clients. ✅ The challenge of shifting the clients' mindsets to perceive the value of his advising services. ✅ The use of AI to create internal and external position descriptions, client onboarding, and marketing strategies. ✅ Improving candidate engagement and conveying company culture in job postings. ✅ And much more. Thanks, Brent! Website: https://www.expresspros.com/VancouverDowntownBC/ LinkedIn: https://www.linkedin.com/in/brentpollington/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 232Episode 232 - [BEN SOLO] Two Unusual But Powerful Lead Indicators To Use In Your HR-Related Business
In today's episode we take a quick look at two unusual or uncommon but powerful lead indicators to use to track the health of the marketing for your HR-related business. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 231Episode 231 - Growing The HR Big Meet and The HR Club - Empowering Women In HR - with Emma Djemil
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. In this episode of A Better HR Business, we dive into a fascinating conversation with Emma Djemil, a trailblazer in the world of HR. Emma shares her journey of creating The HR Big Meet, an energizing event that shakes up the concept of formal HR gatherings. With a focus on elevating the voice of women within HR and addressing the broad range of challenges professionals face, Emma's approach is refreshing and empowering. In this episode, Emma discusses the impact of The HR Big Meet, her one-to-one coaching, and the HR Club membership. Emma's authentic approach and dedication to elevating the voices of women in HR is truly inspiring. Emma reveals her journey from disillusionment in traditional HR to launching services that address the holistic well-being of HR professionals. She shares insights on why it's crucial to be authentic with your offerings, creating a community of like-minded individuals, and her plans for the next HR Big Meet. Emma created The HR Big Meet to provide a unique and energizing experience for HR professionals. With a focus on empowering women in HR, the event aims to connect, inspire, and elevate everyone who attends. Plus, get ready to elevate your credibility by running effective events with Emma's take on the benefits and challenges of hosting in-person events. Emma didn't stop at organizing events. Be Unstoppable is Emma's offering to provide HR professionals with the support and resources they need to cope with the challenges of the profession. Whether it's 1-to-1 coaching or joining the HR club membership, Emma has carved out a space for professionals to find their most powerful, resourced, and unstoppable selves. In a wide-ranging discussion, Emma and I talked about: ✅ Key reasons behind Emma Djemil's decision to create The HR Big Meet and the HR Club. ✅Why in-person events contribute to elevating credibility and connecting with individuals in the HR profession at a deeper level. ✅The importance of focusing on the well-being of HR professionals and providing them with a space for support and connection. ✅Using LinkedIn to promote and grow the business. ✅Emma's journey of developing her services and events - lessons for other HR professionals and HR businesses. ✅And much more. Thanks, Emma! Website: www.beunstoppable.uk The HR Big Meet: www.thehrbigmeet.com LinkedIn: www.linkedin.com/in/be-unstoppable For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.getmorehrclients.com for resources.
Ep 230Episode 230 - How Platform55 Helps Employers To Support Working Parents
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. In this week's episode of A Better HR Business, we are kindly joined by Michelle O'Keeffe, co-founder of the groundbreaking HR tech company, Platform55. Michelle shared how Platform55 offers a comprehensive solution to help employers provide effective support for working parents, managers, and employees considering parenthood. Platform55's approach to family support goes beyond typical HR practices, showcasing the growing need for organizations to prioritize and address the needs of working parents and beyond. From fertility to retirement planning, Michelle details the comprehensive support provided by Platform55 that goes beyond parenthood. An insightful look at the diverse needs of today's workforce and the innovative solutions available. In a wide-ranging discussion, Michelle and Ben talked about: ✅ How Michelle's personal experience led to the creation of Platform55, highlighting the critical need for support for working parents in the workplace. ✅ The challenges faced by managers in handling family-related topics. ✅ Platform55's global relevance and expansion plans. ✅ The organization's verticals: fertility, parenting, special education needs, solo parenting, separation, and retirement planning. ✅ The importance of channel selling and partnerships in their growth strategy. ✅ And much more. Thanks, Michelle! Website: www.platform55.com LinkedIn: www.linkedin.com/in/michelleplatform55/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 229Episode 229 - How To Build Backlinks To Your Website - with Charlie Hardgrove from SEOJet
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. In today's digital age, having a strong online presence is crucial for HR consultants and tech firms looking to grow their business and attract more clients. That's where SEO (Search Engine Optimization) comes into play. In this week's episode of A Better HR Business, we have Charlie Hardgrove from SEOJet joining us to discuss the importance of building backlinks to your website and how it can help improve your online visibility. SEOJet is link management software designed to help SEO agencies and marketers build natural #1 ranked link profiles. The software draws your website link maps based on data from thousands of links pointing to top ranked websites. Finally there is a way for business owners to automatically build #1 ranked link profiles. During our conversation with Charlie, we explore the ins and outs of off-page SEO and the role of backlinks in boosting your website's authority. Charlie, being an SEO guru and expert from SEOJet, walks us through the significance of link-building and provides insights on how to effectively implement it in your SEO strategy. In a wide-ranging discussion, Charlie and I talked about: ☑️ Key elements of on-page SEO that HR consultants can focus on to improve their website's search rankings. ☑️ Strategies for building high-quality backlinks to a website. ☑️ The dangers of over-optimizing anchor text and how can HR consultants strike a balance. ☑️ Using AI in content creation for SEO purposes ☑️ How does SEOJet's software assist HR businesses in optimizing their off-page SEO effort? ☑️ Tools and resources that HR consultants can use to analyze their competition's SEO strategies and improve their own. ☑️ And much more. Thanks, Charlie! Website: www.seojet.net Demo: https://seojet.net/demo LinkedIn: www.linkedin.com/in/charlie-hardgrove For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 228Episode 228 - How (and Why) To Partner With Harrison Assessments (Psychometric Assessments) - Nigel Gracie
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments. As a partner, you will have access to a range of psychometric tools and platforms that can significantly boost your consulting services. Whether you are a solo consultant, a large firm, or anything in between, partnering with Harrison Assessments can take your business to the next level. Harrison Assessments offers a unique behavioral-based assessment that measures 175 different behavioral traits, providing valuable insights into an individual's preferences, strengths, and areas for development. By understanding "what good looks like" in terms of behavioral traits specific to your clients' needs, you can make more informed decisions regarding recruitment, training, leadership development, and employee engagement strategies. In a wide-ranging discussion, Nigel and I talked about: ☑️ Types of partners Harrison Assessments typically work with. ☑️ How does Harrison Assessments' product suite support HR consultants in their work? ☑️ HR problems Harrison Assessments help solve through their assessments. ☑️ How does Harrison Assessments support their channel partners in spreading the word and winning new clients? ☑️ Types of channel partner agreements offered by Harrison Assessments. ☑️ And much more. Nigel: "When you become a Harrison Assessments partner, you gain access to a comprehensive suite of assessment tools, customizable processes, and ongoing support from our team of experts. Harrison Assessments provides the training and certification necessary to use the assessments effectively, ensuring you can confidently deliver exceptional services to your clients." Thanks, Nigel! Website: www.harrisonassessments.com LinkedIn: www.linkedin.com/in/nigelgracie For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 227Episode 227 - Helping Employers To Operate Responsibly With AI In Their HR Software - with Bob Pulver from Cognitive Path
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Ethical AI is a topic that is rapidly emerging in the HR tech space. With the growing reliance on AI technology in HR processes, it has become crucial for businesses to navigate the challenges surrounding compliance and responsible use of AI. We are very pleased to introduce Bob Pulver, the founder of Cognitive Path, an advisory firm that specializes in helping businesses leverage compliant AI in their HR software. Bob Pulver is a seasoned transformation leader and strategist with a knack for challenging norms and addressing complex enterprise issues. Having worked with organizations like IBM and NBCUniversal, he specializes in integrating emerging technologies and collective intelligence to drive workplace evolution. Recently, Bob shifted his focus to the startup world, where he serves as a talent technology leader, strategic advisor, and HR technology industry analyst. His diverse background across people, processes, data, and technology enables him to effectively communicate the value of systemic change, making him a trusted advisor for streamlining operations and fostering innovation. We recently had the honor of hosting him on our podcast to discuss the importance of ethical AI and how Cognitive Path supports companies in this journey. In a wide-ranging discussion, Bob and I talked about: ☑️ Using AI to enhance HR processes and improve human potential. ☑️ Risks and challenges associated with using AI in HR. ☑️ Key considerations when selecting HR technology that incorporates AI. ☑️ The benefits of conducting an audit to ensure compliance with AI-related legislation and ethical standards. ☑️ Growing the business through industry conferences and community calls. ☑️ And much more. Thanks, Bob! Website: www.cognitivepath.io LinkedIn: https://www.linkedin.com/in/bobpulver/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 226Episode 226 - How To Achieve Person-Market Fit For You And Your HR Business - with Vessy Tasheva
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we explore the concept of person-market fit - aligning your business with your personal values and purpose to drive growth and fulfillment - in a very interesting conversation with Vessy Tasheva, CEO of the DEI&B business, Vessy.com. Vessy Tasheva is a leader and founder with a passion for diversity and inclusion in the workplace. Over the years, Vessy has seen the evolution of personal purpose and how it shapes both individuals and businesses. As she worked on diagnostics for organizations, she realized that trust in leadership is crucial for creating a sense of belonging and inclusion. This understanding has driven her to focus on helping small organizations find their "personal market fit" in the realm of diversity and inclusion. Through her work, Vessy is committed to creating positive change in the business world. In a wide-ranging discussion, Vessy and I talked about: ☑️ The concept of person-market fit - aligning your business with your personal values and purpose to drive growth and fulfillment. ☑️ How a global diversity, inclusion, and belonging consultancy thrives by focusing on the individual element of D&I programs. ☑️ Vessy Tasheva's journey from solo entrepreneur to building a global team. ☑️ Navigating personal purpose and business growth. ☑️ The impact of timing and genuine market need in achieving person-market fit in HR businesses. ☑️ And much more! Thanks, Vessy! Website: https://vessy.com/ Vessy on LinkedIn: linkedin.com/in/vesselinatasheva For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 225Episode 225 - New AI Products For Business and HR - MGRworkbench & HR Copilot
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Embracing AI-powered products can lead to significant improvements in productivity, employee engagement, and overall business success. In this episode, I had the pleasure of speaking with Yasha Spong and Kevin Dull from MgrWorkbench. They presented their suite of AI-powered products designed to optimize HR operations and improve employee engagement. MgrWorkbench's flagship product focuses on enhancing the performance appraisal process. By using AI technology, this tool assists managers in writing impactful performance reviews that motivate employees to excel in their roles. Moreover, it provides templates, guiding principles, and analysis of sentiments to ensure the reviews are tailored to individual performance levels. The customization options are also worth mentioning. You can populate the platform with your own company values, outcomes, titles, and rubrics, creating an environment that aligns with your organization's unique needs. MgrWorkbench is continuously evolving its offerings. They are experimenting with different approaches to provide HR professionals with cutting-edge solutions that meet the changing needs of the industry. In a wide-ranging discussion, Yasha, Kevin and I talked about: ☑️ MgrWorkbench's suite of products focuses on improving the quality and engagement of performance reviews. ☑️ How can AI-driven tools save HR professionals time in generating performance reviews? ☑️ HR Copilot - your virtual HR generalist. ☑️ How can HR consultants leverage AI tools to differentiate themselves and stay ahead in the industry? ☑️ Growing the business - insights from Kevin and Yasha. ☑️ And much more! Thanks, Kevin and Yasha! Visit MgrWorkbench website: www.mgrworkbench.ai Visit HR Copilot website: www.hrcopilot.online LinkedIn profiles: Kevin Dull - www.linkedin.com/in/dull01 Yasha Spong - www.linkedin.com/in/yashaspong For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 224Episode 224 - Growing Alaant Workforce Solutions - with Tom Schin
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Tom Schin, Director, Talent Acquisition & Workforce Services at Alaant Workforce Solutions, a premier agency offering staffing, recruiting, and consulting services. Tom boasts over 15 years of experience in the recruitment industry. He spearheads Alaant's Talent Acquisition Partnerships (TAPs), offering flexible staffing solutions that streamline recruiting efforts and save businesses time and money. Additionally, Tom leads Alaant's recruitment consulting services, helping employers with strategic support and tactical guidance to enhance their hiring processes. He also actively contributes to various professional organizations and holds a CultureTalk Certified Partner certification. In this episode, we'll be diving deep into the world of growing a successful HR business, exploring topics such as the impact of being a bigger brand, the challenges of the 9 to 5 routine, and the importance of side projects. Tom will share insights on policies regarding side projects, employment branding, and the crucial role of self-discovery in personal development. We'll also explore how organizations can attract top talent through effective branding and culture-building efforts. In a wide-ranging discussion, Tom and I talked about: ☑️ The challenges and responsibilities of being a bigger brand. ☑️ Tom’s advice for pursuing side projects. ☑️ The role of employment branding in attracting talent. ☑️ How to build and maintain relationships with candidates. ☑️ The importance of transparency in branding efforts. ☑️ How the ‘HR in the Car’ podcast fits into the marketing efforts. ☑️ The benefits of effective communication in the workplace. ☑️ Aalant’s recipe for growing the business. ☑️ And much more! Thanks, Tom! Website: www.alaant.com LinkedIn: www.linkedin.com/in/schinnn For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 223Episode 223 - HR Riskonomics and Running HR As A Business - with George Akle from GOVERNHR
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Are you struggling to manage HR risks and run your HR function as a business? In our latest episode of ‘A Better HR Business’ podcast, we had the pleasure of talking with George Akle, founder of GOVERNHR. With their expertise in HR Riskonomics, GOVERNHR helps organisations address challenges like compliance, succession planning, crisis management, and tech implementation. They also assist in Running HR As A Business, aligning HR practices with strategic goals, and driving innovation and accountability. In this engaging conversation, George explains the two fundamental aspects of GOVERNHR™: HR Riskonomics and Run HR As A Business. HR Riskonomics involves strategically recognising and addressing risks within the HR function, such as compensation, employee turnover, vendor management, and technology implementation. On the other hand, Run HR As A Business focuses on aligning HR practices with an organisation's strategic goals and financial objectives. The discussion delves into the challenges that these approaches solve for employers, including compliance and legal risks, succession planning, crisis management, and efficient tech implementations. George shares his experiences in implementing these principles in various businesses around the world and emphasises the positive impact it has had on HR teams and organisations as a whole. In a wide-ranging discussion, George and I talked about: ☑️ HR Riskonomics focuses on recognising and addressing risk within an HR function. ☑️ Running HR As A Business aligns HR practices with the strategic goals and financial objectives of organisations. ☑️ Common challenges that HR Riskonomics and Run HR As A Business can help solve for employers. ☑️ How organisations can work with Govern HR to implement HR Riskonomics and Run HR As A Business? ☑️ How speaking events and case studies help grow the business. ☑️ And much more. Thanks, George! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 222Episode 222 - How To Successfully Pitch Your HR Tech Company - with Jasper Ettema
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Jasper Ettema from JET Growth to talk about how to successfully pitch your HR Tech company (or consulting firm). Entrepreneur born in the Netherlands, living in Austria, active around the globe, Jasper has been involved in hundreds, if not thousands, of business plans & pitch decks processed. In a wide-ranging discussion, Jasper and I talked about: ☑️ Different types of pitches and how to adjust your pitch for each situation. ☑️ Key elements of good pitches. ☑️ How to create an effective pitch deck. ☑️ Tips for successful pitching. ☑️ And much more! Thanks, Jasper! Website: www.jet-growth.com LinkedIn: https://www.linkedin.com/in/jasperettema/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 221Episode 221 - [BEN - SOLO] The Two Things You Must Do If You Want To Start & Grow A Successful HR Business
There are two things you absolutely must do if you want to start and grow your own successful HR business . . . (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). Obviously, to really understand what those two things are, we need to venture into the Australian outback . . . Video Version here: https://getmorehrclients.com/blog/two-things-you-must-do-to-start-grow-a-successful-hr-business/ While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. FYI: For us, the ‘HR’ includes Generalist HR, Recruitment, L & D, Employment Law, Comp & Benefits, D & I, Employee Engagement, etc. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. The video (and audio podcast) explains what it is and how it works. To learn more or to join . . . You already run your own HR solo or small business: https://getmorehrclients.com/grow-solo/ You run an HR Tech/Software business: https://getmorehrclients.com/services/hr-company-accelerator/ You are planning to start your own HR business: https://getmorehrclients.com/start/ You run a small-mid-sized consultancy in the HR sector: https://getmorehrclients.com/grow-solo/ Video version . . . There's a video version of this episode available via the Podcast page of the Get More HR Clients website or directly here: https://getmorehrclients.com/blog/what-is-the-hr-business-accelerator/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 220Episode 220 - Marketing For Neurodivergent Business Owners - with Andrew McDonald - The Neurodivergent Copywriter
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Andrew McDonald - The Neurodivergent Copywriter. Andrew McDonald, a neurodivergent entrepreneur himself, shares his expertise in copywriting and marketing strategies tailored specifically for neurodivergent business owners. He understands the unique challenges and barriers that they face and provides valuable insights on how to overcome them. During our conversation, Andrew discussed the concept of neurodivergence and how it affects the way individuals perceive and interact with the world. He also touched upon his personal journey in launching his business and the struggles he faced when following the standard marketing advice designed for neurotypical entrepreneurs. Discover how Andrew identified a niche in supporting neurodivergent entrepreneurs through copywriting and marketing techniques that resonate with their specific needs. He highlights the importance of building a sustainable business, growing at a manageable pace, and nurturing meaningful connections with clients. Join us as we explore the intersection of HR consultancy, entrepreneurship, and neurodiversity in this enlightening episode. Whether you're a neurodivergent business owner yourself or simply interested in understanding the unique perspectives of this community, this episode is sure to provide valuable insights and actionable takeaways. In a wide-ranging discussion, Andrew and I talked about: ☑️ The struggles faced by neurodivergent entrepreneurs when applying marketing strategies designed for neurotypical audiences. ☑️ The negative impact of certain marketing strategies, such as aggressive cold emailing, on individuals with neurodivergent traits. ☑️ The shift towards building a sustainable business rather than focusing on rapid growth and quick financial success. ☑️ How to use 'lead magnets' to generate new sales leads for your business. ☑️ How to use automated email marketing to generate more sales calls for your business. ☑️ And much more! Thanks, Andrew! Website: https://www.andrewmcdonald.biz/ Ebook: www.andrewmcdonald.biz/book LinkedIn: https://www.linkedin.com/in/andrewamcdonald/ The name of the village in Wales: Llanfairpwllgwyngyllgogerychwyrndrobwll-Llantysiliogogogoch :) For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 219Episode 219 - Growing A Global Employer Branding Agency - with Bryan Adams from Ph.Creative
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Bryan Adams, co-founder and CEO of Ph.Creative, an international employer brand agency. In a wide-ranging discussion, Bryan and I talked about: ☑️ How can organizations attract and retain the most talented candidates - and the best additions to their culture? (The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them). ☑️ The importance of creating an emotional connection between your company, your people, and your talent pool. When you get that right, you can turn the entire workforce into advocates and alumni. ☑️ How and why Bryan founded Ph.Creative in the employer branding space. ☑️What Ph.Creative does for employers and how it has grown to become an international business. ☑️ Bryan's advice on how to grow a successful business in the HR sector Thanks, Bryan! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 218Episode 218 - [BEN SOLO] What Is The HR Business Accelerator and How It Can Help You Grow (or Start) Your HR Business?
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. FYI: For us, the ‘HR’ includes Generalist HR, Recruitment, L & D, Employment Law, Comp & Benefits, D & I, Employee Engagement, etc. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. The video (and audio podcast) explains what it is and how it works. To learn more or to join . . . You already run your own HR solo or small business: https://getmorehrclients.com/grow-solo/ You run an HR Tech or mid-sized consulting firm business: https://getmorehrclients.com/services/hr-company-accelerator/ You are planning to start your own HR business: https://getmorehrclients.com/start/ Video version . . . There's a video version of this episode available via the Podcast page of the Get More HR Clients website or directly here: https://getmorehrclients.com/blog/what-is-the-hr-business-accelerator/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ep 217Episode 217 - Growing A Visual Neuroscience Assessments Software Company - with Bill Reed from RemotelyMe
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Bill Reed, New York Times Bestselling Author, PMA Award Finalist, Harvard Neuroscience Certified, Navy Veteran, Product Marketing Expert Certified in PMM, ABM, Sales Enablement, and Leadership. Bill is also the Board Director & CMO of RemotelyMe, a veteran-owned business running on and partnered with EOS® Worldwide. RemotelyMe is dedicated to helping organizations find the right people and prospects for the right seats and solutions, in the right way. Remote and hybrid teams are challenged with high stress, low trust, and difficult communication. Traditional solutions for candidate and prospect profiling are decades-old, not based on visual neuroscience, are too complex, and often break the bank. RemotelyMe offers the only platforms and consulting services that use cognitive AI and visual neuroscience to discern for trust, which Deloitte says can drive 400% more business performance, 88% more customer success, and 79% more productivity. In a wide-ranging discussion, Bill and I talked about: ☑️ The challenges that remote work has brought to the issue of trust in organizations. ☑️ How can visual neuroscience assessments help in measuring and improving trust in the workplace? ☑️ Why do traditional methods like engagement surveys and personality tests have low validity rates when it comes to assessing trust? ☑️ Understanding the different parts of the brain and their dominance helps in determining an individual's trust factors. ☑️ How does building a high-trust environment in an organization lead to improved customer loyalty and productivity? ☑️ Tangible steps organizations can take to build a high trust environment for their employees. ☑️ How can HR teams and executives incorporate the principles of visual neuroscience and trust-building in their strategies for employee engagement and development? Thanks, Bill! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 216Episode 216 - Growing A Personal Brand & Style Mentoring Business - with Lisa Newport - FAB Business Club
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Something a little different today . . . We're joined on the show by Lisa Newport, who runs a coaching business called the FAB Business Club. Lisa is an expert in personal branding and style mentoring, specifically tailored for women in business. With almost a decade of experience, she initially focused on helping women find their own unique style. As her business grew, Lisa discovered her passion for assisting women in the business world and decided to incorporate her background in design. Having trained in printed textile design and graphics, she found herself using her artistic skills not only for herself but also for others who sought her help in creating their own personal brand. Lisa firmly believes that in today's digital age, our online presence, including social media and other platforms, serves as our virtual shop window. It is through these channels that we communicate who we are and leave a lasting impression on others. Acknowledging that people form judgments within a remarkably short span of time, Lisa conducted extensive research on first impressions, finding that it takes just one-tenth of a second to make an impact. Lisa Newport passionately dedicates herself to empowering women in business to curate an authentic and compelling online presence that represents and showcases their personal and professional achievements. In a wide-ranging discussion, Lisa and I talked about: ☑️ How can personal brand and style mentoring benefit women in business? ☑️ What advice does Lisa Newport give to those who are unsure where to start with their personal brand and style? ☑️ How does the Fab Business Club provide support and a sense of belonging to women in business? ☑️ How Lisa is expanding the geographic reach of her business. ☑️ And much more. Thanks, Lisa! Visit FAB Business Club: www.lisanewportstyle.com/ LinkedIn profile: www.linkedin.com/in/lisa-newport-style For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 215Episode 215 - Growing A Gamified Employee Learning Platform - with Kalina Trajanoska from Coach Microlearning
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Kalina Trajanoska, Co-Founder & CEO at Coach Microlearning, a gamified employee learning platform based in Macedonia. Kalina and her team recognized the challenges faced by companies when it comes to training employees effectively and engagingly. Unlike traditional methods that rely on lengthy presentations or documentation, Coach Microlearning takes a different approach. The platform leverages the power of microlearning, presenting information through content-based learning games. The beauty of Coach Microlearning lies in its simplicity and personalization. Employees utilize a mobile app that prompts them with questions based on their specific learning needs. They earn points for correct answers and receive immediate feedback on incorrect responses. This gamified approach not only increases engagement but also allows employees to learn at their own pace. The platform goes a step further by leveraging advanced technology to detect knowledge gaps and deliver targeted learning materials to fill those gaps. It's a personalized learning experience without the need for L&D professionals to manually create learning paths. The impact of Coach Microlearning extends beyond mere knowledge acquisition. The platform is designed to enhance employee performance and contribute to key business outcomes. Whether it's boosting sales, reducing workplace accidents, or improving overall productivity, Coach Microlearning aligns training with organizational goals. In a wide-ranging discussion, Kalina and Ben talked about: ☑️ The main challenges faced by companies when it comes to employee training. ☑️ How does the "forgetting curve" phenomenon affect employee learning and retention? ☑️ What inspired the creation of Coach Microlearning? ☑️ How does Coach Microlearning address the problems of traditional training methods? ☑️ How does the app personalize the learning experience for each employee? ☑️ How can Coach Microlearning impact a company's performance and KPIs? ☑️ And much more Thanks, Kalina! Visit Coach Microlearning's website. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 214Episode 214 - Growing A Holistic Menopause Care Platform For Women In Your Organization - with Amita Sharma from NourishDoc
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Amita Sharma from NourishDoc, a holistic platform focused on supporting women through peri-menopause and beyond for physical wellness and emotional support. In the context of supporting women in the workforce, menopause, often shrouded in stigma and taboo, has been overlooked in wellness initiatives. With over 50% of women in the workforce and significant absenteeism rates, addressing menopause-related challenges is crucial. NourishDoc offers comprehensive support for women throughout their peri-menopausal journey, partnering with culturally sensitive experts to provide digital access to lifestyle management programs and personalized coaching, ultimately empowering women to thrive both in their careers and personal lives. NourishDoc's program, which is based on holistic therapies and supported by over 3000 global experts, offers bite-sized videos, quizzes, and infographics to empower women to take control of their well-being. The inclusion of health coaches and regular interventions from various specialists ensures a personalized and comprehensive approach. Subscriptions are available for 3 months, 6 months, or a year, allowing ample time for meaningful lifestyle changes to take effect. What sets NourishDoc apart is its commitment to partnership marketing. HR service companies can now join forces with NourishDoc to offer this innovative menopause care program to their clients. This not only helps bridge the gap in health equity for women aged 35 and above but also provides an essential wellness service to corporations who understand the importance of supporting their employees through all stages of life. In a wide-ranging discussion, Amita and I talked about: ☑️ How does the NourishDoc program address the specific challenges faced by women in perimenopause and postmenopause in the workplace? ☑️ How does the NourishDoc program utilize holistic therapies to support women going through perimenopause and postmenopause? ☑️ How does the subscription-based structure of the NourishDoc program ensure long-term support for women throughout their menopause journey? ☑️ How can HR professionals raise awareness about the importance of menopause support and encourage its inclusion as part of corporate wellness programs? ☑️ What are the potential benefits for companies that prioritize menopause care and support for their employees, both in terms of increased productivity and employee satisfaction? ☑️ And much more. To learn more about their workplace program, go to: https://www.nourishdoc.com/employers-menopause-program-women. Thanks, Amita! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 213Episode 213 - Growing A Workplace Leadership Consultancy - with Paul Falcone
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Paul Falcone, a renowned expert on effective hiring, performance management, and leadership development, specializing in helping companies build higher-performing leadership teams. Paul spent the last three decades in human resources executive roles at organizations including Nickelodeon, Paramount Pictures, NBCUniversal, Time Warner, and City of Hope Cancer Center Hospital. He is also a bestselling HarperCollins Leadership, SHRM, and American Management Association author and long-term contributor to HR Magazine. Through his business, Paul Falcone Workplace Leadership Consulting, Paul is now working directly with organizations of all sizes to help them build effective leadership and management teams. His personalized solutions let you build your ideal customized program, from one-time keynote speeches and webinars to ongoing coaching and training for individuals and teams. ☑️ How Paul's experiences shaped his career as a leadership consultant. ☑️The benefits of changing perspective and perception in difficult situations. ☑️ How leaders can make a positive impact on younger professionals. ☑️ The strategies Paul Falcone employed in building his consulting practice and expanding his network. ☑️ Challenges and opportunities when transitioning from a traditional job to launching a consulting firm. ☑️ And much more. Thanks, Paul! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 212Episode 212 - [BEN SOLO] What HR Firms Can Learn From Political Election Campaigns When It Comes To Marketing An HR-Related Business
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. There are always elections on the horizon somewhere around the world so, today, Ben's looking at what we can learn from political election campaigns when it comes to marketing your HR-related business. There's a video version of this episode available via the Podcast page of the Get More HR Clients website or directly here: https://getmorehrclients.com/blog/what-hr-firms-can-learn-from-political-election-campaigns-to-improve-their-own-marketing/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Ep 211Episode 211 - Getting Your LinkedIn Profile Right As An HR Consultant - with Katie Murray
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Katie Murray from Katie Jo Copywriting to talk about how to optimise your LinkedIn profile as an HR business owner and how to use LinkedIn to generate more business. There's a video version of the interview on the Get More HR Clients website. Katie's new website will be launched soon but, in the meantime, you can reach her here or here on LinkedIn. Thanks, Katie! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.