Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Saying a big launch is the key to a successful podcast is like saying having a big wedding is the key to a happy marriage. In both cases, the real work is just starting. Schedule a Strategy Session If you need help with your podcast and want to tap into my 16 years of experience, I'd love to help (my background is in teaching/education). Go to www.podcastconsultant.com/schedule I saw in a Facebook group where someone was not happy with their progress and was going to "delete everything and relaunch" NO!!! I live in Akron Ohio and about 60 miles north is Cleveland, Ohio. If I start walking to Cleveland and take a wrong turn I don't go back home and start walking to Cleveland again. I readjust from where I am and keep moving in the right direction. If you delete your show you are THROWING AWAY YOUR AUDIENCE. I don't know about you, but I work too hard to lose one single audience member. Launching a Podcast is Easy I could burp into my phone and it would be in Apple next week. This is not a joke. Launching a GOOD Podcast Takes Thought You have to know who your audience is, and what they want. You have to know YOUR WHY. Then figure out what you can talk about that will hold their attention while getting them to move toward your WHY. If you need help, come visit me at www.podcastconsultant.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I see people mesmerized by the new Clubhouse App. It's interesting and has 10 million people on it. Here are some other interesting tidbits: It's on iOs only. So 70% of THE WORLD can't use it. They are using FOMO (fear of missing out) like a jedi marketer. Have you ever listened to "no screener" talk radio on the radio? It's pretty bad when "everybody gets a microphone." Over the years podcasting has been declared dead so many times. And yet, 17 years later it's still here and Edison Research showed this week it's continued to grow EVERY SINGLE YEAR. Ready for a Strategy Session? Go to www.podcastconsultant.com/schedule and let's get you going in the right direction. Is Clubhouse Competition? Anything that can take your audio is competition. Xbox, AM/FM, Sirius, Hulu, HBO, etc is all competition. The advantage of audio podcasts is you can do other things while you listen (i.e. Drive). You can do that with clubhouse, so what does this mean? Are we doomed? No, you just have to be better than what is on clubhouse. Also, don't forget the power of time-shifted conversations that podcasting provides. Currently, Clubhouse is a live conversation and if you miss it, you miss it (although there are rumors recording is coming). How to Use Clubhouse? For me, I'm going over to help people. I make sure my links are in my bio. Then I deliver value and hope people will check my bio. I am meeting new people and finding potential partners, guests, and more. I'm not looking to pitch. I could see inviting your audience to a conversation at a certain time (again realize 70% of your audience won't be able to attend as they are on Android). Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When we start to panic, we make bad decisions. Consequently, when your show isn't growing as fast as you want, you might upgrade your equipment (when you didn't need to), or move to a different media host (thinking it will help you get more downloads. In full disclosure, I work for Libsyn.com (who does make it easy to syndicate your show - use the coupon code sopfree to get a free month - as Libsyn is short for Liberated Syndication), but assuming you've submitted your show for approval - a different media host won't boost your downloads. The Download Equation Total Value X Smart Promotion = Total Downloads If you don't have value in your episode, then no matter how much promotion you do - it won't grow. If you have value in your episodes, but don't promote it - it will be slow. The bottom line to all of this is to know your audience. If you need help with this, I can help. Schedule a Strategy Session Today I can help with planning, growing, and monetizing your podcast. Go to www.schoolofpodcasting.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Your podcast is your brand, and while your guests might not be as nerdy as you are with as nice as gear as you have, that doesn't mean we give them a pass when it comes to audio quality. In movies, plays, television, people audition to get a part and be seen. You should be no different. You don't have to set the bar super high, but the bottom line is it that it is YOUR show and how it sounds reflects on YOU. You can ask a potential guest, "Can you provide a link so I can hear your audio quality?" as well as, "I'd be happy to interview you. As we have never met, I reserve the right to not publish the episode if you're not a good fit for my audience, is that OK?" Anyone not confident enough in their ability to bring value will complain. You don't want those people. People will often find themselves in a situation where they NEED a GUEST NOW (and will take anyone). Don't put yourself into a situation to be desperate. You make really bad decisions when you are desperate. Need Help? I can help you with your podcast (planning, launching, growing, equipment, monetization). Let's have a strategy session at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I talk about something that happened on my live Saturday show Ask the Podcast Coach. We asked a few people "Where can we find your podcast?" and few people answered the podcast correctly. ENOUGH WITH THE LINK TREES WHY would you (in some cases) PAY to promote someone else's brand? This baffles me. If you're new to link trees, here is a definition. A link tree allows you to create a personalized and easily-customizable page, that houses all the important links you want to share with your audience. I have a name for that: YOUR WEBSITE? When someone asks you where they can find your stuff you give them one answer YOUR WEBSITE. Then on your website, you can have buttons to subscribe to the show on all the platforms. BENEFITS OF PROMOTING YOUR SHOW You can boost your Google ranking by having people stay on your site. By sharing a link to your site, that then gets shared on social, which also will build your Google rankings. If you are doing Facebook advertising, you can place the pixel. Your audience can subscribe on whatever app they want. SEARCH TOOLS ARE HORRIBLE When you are saying, "find me in (app)" you may be sending your audience into a black hole. Sending them to your website eliminates them having to find you. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You can't find a podcast and you've decided to make the podcast YOU want to listen to. Here are the steps to launch a successful podcast. 00:54 Why are you starting a podcast? 01:14 Who is your audience? 01:34 What will you talk about? 01:52 Pick a format 02:13 Order Your Equipment 02:32 Practice and Learn Your Gear 02:51 Identify Your Intro and Outro 03:48 Record an Episode 04:04 Get HONEST Feedback 04:34 Order Artwork 04:58 Order a Media Host 05:16 Create Your Website 05:50 Submit Your Show To Directories Mentioned In This Episode What Link Should I Use to Promote My Show? Do I Need a Website for My Podcast? In-Depth Episodes on Launching a Podcast The Worst Way To Start Your Podcast Episodes Start Podcasting Schedule a Coaching Call Join Dave's Quick Start Program Join the School of Podcasting Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You get an email asking you to join a network. You're flattered. You need to think about this. Do I need to change my feed? Talk to someone who is on the network and get before and after numbers How do they select new network members? What gets your fired? Who owns the content if you decide to leave? Will they redirect your feed if you decide to leave? Full notes and bonus video at www.podcastconsultant.com/84 Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we are going to talk a little about Podcast SEO - (Search Engine Optimization) There are types of players that media hosts provide that are often called: Show Player (instead of an episode player) Podcast Juke Box Binge Box There are WordPress plugins like Simple Podcast Press and Fuse Box but I'm also talking about the players you get from our media host. Especially one that provides multiple episodes (which is what we are primarily focused on today). Those players are in what is known as an "iframe." The bottom line as while that player looks like it's on my website, it's actually from my media host (Libsyn). I'm not an "anti-sow player" but I am "anti - the only player on a website is the show player." Why? As those players only appear on your site, you get almost zero Google Juice (if not zero) from that type of player. Getting More SEO and Google Love For Your Podcast While it is tempting to have one "Set it and forget it" type of player, what I recommend in addition to that type of player is to treat every episode like a blog post. The blog post attracts Google. Google sends people to your website, and because they stay longer (hopefully because they are listening) which leads Google to think your content is really good and sends more traffic to you. But doesn't this then require more work? Yes. Yes, it does. Do you want to be found in Google? You have to do the work. I Just Want You To Make Informed Decisions My goal is to make sure you understand the consequences of your choices so you can make good choices. Schedule a Coaching Call Today I can help you plan, launch, and grow your podcast (and Monetize). Schedule a call today.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

First things first, let's explain technically what a podcast is: A program delivered via RSS. This can be audio (typically mp3), video (typically m4a), or a pdf file. So technically YES, you can have a video podcast NOT ALL APPS WILL PLAY IT Google podcasts and pandora won't do anything with it, while apps like Overcast and Stitcher will play the audio, but not show the video, and Apple Podcasts will play the video and others will as well. There is a list on Podcast411.com WHAT I ADVISE PEOPLE TO DO Go upload your video to YouTube for free and embed the video on your website. Then take the audio of that video and put it out as a podcast as an mp3 file. If this is something very visual and it NEEDS to be video, than make a second version of the file that is tailored for a smaller screen. This will take up less room (and be cheaper to host) and it won't take up so much room on your audience's phone DON'T MIX AND MATCH If you have an audio podcast I would not recommend mixing a video and audio podcast in the same feed. If you're doing a video show AND an audio podcast make sure each one has its own feed. DO YOU HAVE MORE QUESTIONS? I'd love to answer your podcast questions (about any podcast topic), let's schedule a coaching session today at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

How many subscribers does my podcast have? Just this morning, I've had three people email me this question this morning (and I heard it on my last coaching call). The answer is: you can't. There's no actual way to get that number. YouTube Vs Podcasting Everybody bring up subscriber counts because of YouTube. Realize YouTube is centralized. If you're watching YouTube, you're watching it on YouTube. Podcasting is different, you have an RSS feed (see the mechanics of podcasting). You can listen to the exact same content on Apple on Google on overcast on Amazon, etc. It is decentralized. Consequently, you can't really tell how many people are subscribed to your show. Strategies for Determining "Subscribers" Now there are a couple strategies you can use to kind of figure out an idea of how many subscribers you have. The Seven Day Method If you go into an episode in whatever your media host is, I recommend Libsyn.com (use the coupon code sopfree to get a free month) and you can go into an episode filter the stats to only show the first week. So as I record this, it's November 1, I can say show me November 1 through November 8, assuming that the episode was released on November 1. A week's worth of data would give you an idea of what some people feel, are your subscribers because, in reality, your subscribers are your superfans. They are more than likely going to consume the content, the minute it's available. That's one way if you're looking for subscribers. The Podcasts Connect Method The other way is if you go into http://podcastsconnect.appl.com. They have stats there where you can see what percentage of your listeners (ON APPLE) are subscribed. It's not your entire audience. What I've seen some people do is they will take that percentage and apply it to their total number of downloads. Let's say it's 70%. You get 300 downloads per episode. If you take 70% of 300. That is 210 subscribers. So that's another way of getting an idea of how many subscribers you have. There are More Ways to Measure Success There are more ways to measure success than downloads. You can measure reviews, that's kind of a way of measuring engagement. Did anybody email you about the episode? If you're selling products, did sales go up? How about retweets? There are all sorts of ways such as comments on a blog. There are so many ways to measure podcast success. Why Are Your Podcasting? I was on a call this morning with a client. I asked him, "Why are you doing your podcast?" He said, Oh, well, I want to talk to these companies that are basically funding small businesses. I asked, Are you doing that? He said, "Yeah, they come on as guests." Then I pointed out that your podcast is successful (you are talking to the people you wanted to talk to). That's really why you always have to know your why. But the bottom line is you can't see how many subscribers you have. The key is knowing who your audience is, know what they want, and give it to them and then have a clear call to action as to what you want them to do at the end of your episode. What do I want you to do? I want you to schedule a time where we can sit down and do some one on one consulting and get you going in the right direction. Schedule a Mentoring Session Today Go to www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I had one of my editing clients as me if I could edit an episode from a few months ago. In the episode, they had talked about a webinar that they were doing that month. Now that the webinar was long past, they felt it just didn't make any sense. That is how I got the idea for this episode. Future Proof Your Podcast Anytime you mentioned a date be sure to include the year (as some people may hear this episode years from now). Then throw in the additional information, "If you're listening to this episode after (whatever the date is) be sure to check out our website (and then say the website address) for the latest information." This "Future proofs" your episode. Beware of the Curse of Knowledge I often hear podcasters say things like, "Just go to our website," or "It's out at the website." You want to make it easy for your listeners so say your website address. You're not saying it because you know your website, or you think, "I just said it in the last episode." Remember, you are always gaining new listeners. Evergreen Topics Some people only record topics that are evergreen. A news show is the direct opposite of evergreen as the information is outdated quickly. So for example, an evergreen topic in this show might be what makes good content? Well, this really doesn't change. Good content means you are doing at least one (hopefully multiple) items on this list: Laugh Cry Think Grown Educate Entertain If you're not doing any of those. You're boring. I can say that today, and I'm 100% sure that is going to be absolutely true in five years, 10 years, or 20 years from now. I'm sure there are topics in your genre that are evergreen. Using a News Story to Demonstrate an Evergreen Topic Recently rock guitarist Eddie Van Halen died. I was a huge fan, and I really wanted to talk about it. To keep it evergreen I pulled facts from his career and used them to help podcasters. You can listen to the episode here. Go In With Your Eyes Open You can do episodes that will become outdated. It's YOUR show. There are podcasts that cover the news after all. Just realize the more evergreen your topic the better the chance it will connect with your audience no matter how long ago you published the episode. Need Help Your Your Podcast? Do you need help planning, launching, or growing your podcast? Schedule a coaching call and let's get you going in the right directionsMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I was working with a client, I'll change things up a bit. Let's say they were interested in help people "Do More," or "Be More Productive." Who could use that content? College Students Parents There are many more, but let's limit the list to the two above. You Need to KNOW your WHY? There are many reasons to start a podcast. These include: Being seen as an expert Getting to talk to people you normally wouldn't Growing influence Selling more products Getting your message out and more.. In this instance, the person wanted to make some money with their podcast by promoting some digital products. That's fine. Now let's look at our potential audience When it comes to college students vs Parents which one has more money? Parents - hands down. So who do you gear your content toward? Parents. Why? Because your "WHY" is to sell digital products and you have a better shot with parents. If you don't achieve your why, you will get frustrated and quit. Let's Brainstorm Together Sometimes you are too close to the forest to see the trees. If you need someone to brainstorm and make sure your goals line up with your content, I can help with that. Let's schedule a coaching call today. Mentioned In This Episode Profit From Your Podcast: Turn Your Listeners Into LivelihoodMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I was in a Facebook group and someone asked, "What are your tips for getting more listeners to your podcast?" and the very first comment was, "Marketing.. Facebook ads" and while there were other decent suggestions, many of the suggestions were BUYING promotion (Facebook, Google Ads, etc). It wasn't until I left a comment that someone brought up making sure your content is good. Here is what I wrote: Create content that is SO GOOD, that your audience has no choice, they HAVE TO share it with a friend. According to Jacobs media 70% of people find new podcasts through word of mouth. Once you are positive your show is having the impact on people you want to impact (it really needs to be people you did not grow up with, and people you are not related to like your mother), THEN you can start promoting your show. Get Some Feedback If you want some feedback I do offer a Podcast Review service. If you'd rather work on your content in private sign up for some coaching. Let me know what episode to listen to, and we can amplify what you are doing correct, and minimize the parts that aren't working. Publicity Isn't Always the Key To Success Why do I say this? Do you know these names? Samantha 'Just Sam' Diaz Laine Hardy Maddie Poppe Trent Harmon Nick Fradiani Caleb Johnson Candice Glover Phillip Phillips Scotty McCreery Lee DeWyze Kris Allen David Cook Jordin Sparks Taylor Hicks Carrie Underwood Fantasia Barrino Ruben Studdard Kelly Clarkson Thes are all American Idol WINNERS. With this in mind, publicity alone will not be the sole solution to getting your show more downloads. You need to make sure it resonates with your audience first. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Supply and Demand The "law" of supply and demand is this: The more demand there is for a product, the more you can charge for it. There are many things that lead and boost demand, and that is outside the scope of today's show. In general, you are delivering value (or perceived value) If you raise the price more and more, the demand may go down (as it doesn't deliver as much value for the price). Cover Charge When I was a musician, some places I played would charge a "Cover Charge" which was a way of attracting people with more disposable income (as you would pay $5 to get in the door). People with disposable income might have more money to buy food and drinks. I believe some people are charging to be on their show as a "Cover Charge." This is for very, very, very popular shows. This is by far, not the norm. The Slippery Slope If you charge someone money to appear, you might end up with some "Extra money." I don't know about you, but I remember paying of a car or credit card, and thinking I would have "extra" money at the end of the month. Somehow, you always seem to find a way to spend that extra money. Now you NEED guests to pay you to appear to help pay for the new car, your child's new braces, or whatever it is you have now added to your assets. This may mean you are going to be less selective when it comes to choosing guests. As long as they can pay, then they can be on the show. This would then potentially decrease the value to the audience, which then lowers the number of listeners, which then lowers the demand to be on your show. People are paying to get in front of your audience. If you let anyone with some money be on your show, you are at risk of losing your audience. Potential FTC Issues The FTC Guides, state that at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. 255.5 states, "When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed. " For me, by having them on your show, your audience trusts you to bring people of value. If you don't disclose that they are paying to be there, and someone purchases their product or service, you might have an issue with the FTC (I'm not a lawyer, but it gets sticky). Final Thoughts While this is my opinion, I've provided the logic behind it. As always your show is yours to do with what you want. For me, I always look at better ways to serve my audience. Need Some Help? Let's sit down and plan your podcast success? Already started and you got stuck on something? Need some help understanding the technology? Go to www.podcastconsultant.com/schedule and set up a time Mentioned on this show. Dave on Entrepreneurs on Fire Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Oscar Trimboli asked me, "Hey, do you have anything about doing an Ask me anything sometimes called AMA's. That type of episode?" Well, there are a couple of things to think of number one, for this to work you need an audience. So this is the first thing you need is an audience. The next thing is the tools, and I always recommend that you have your website's setup to accept any kind of input. So I've got a voicemail number from podcastvoicemail.com I've got an email address. I also have a tool called speakpipe that allows people to record right there on the website if they have a microphone on their computer. No matter how they want to contact me, you can do that there and I put all those tools on one page. For example podcastconsultant.com/contact. That way you don't have to say, "here's my email address. Here's my phone number." They just have to remember one thing. he other thing is, are you going to do this live -keep in mind - doing a live show is a separate set of skills that you need. This also means you're going to be quick on your feet, you're gonna have to answer questions on the fly where if you get them via voicemail email you can really safely construct an answer that's going to be sure to provide value on your own timeline. If you want to do this live my favorite tool right now is stream yard Streamyard has a free version I pay for the full version. But this allows you to automatically stream to places like Facebook, and YouTube, and Twitch and all these places all at the same time (and it records it as well). It's super easy to use. I use it every Saturday, I do a show called Ask the Podcast Coach, which in a way is an ask me anything episode Now, the last thing is if you're having people send in their questions, and then you're going to get them on a certain date people will late until the very last minute to send them in. So keep that in mind. If you start to panic, like, Oh my gosh, nobody is sending in questions, you're probably going to get a bunch the day before. Mentioned In This Episode PodcastVoicemail.com Speakpipe.com Streamyard Have More Podcast Questions? Let's schedule a call to get your podcast questions answered and get you going in the right direction.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Think of it Like a Store Front One of my hobbies is music. I remember as a young child going into or walking by a music store, and there were a few different guitars in the front window and I was like, Wow, look at those guitars! Those are awesome. And then I walked through the door into the store, and there was wall to wall guitars and I was like, holy cow. Look at this. Now, you might be saying, Dave, that's a cute story and all but what does that have to do with podcasting? Well, I've talked about how Apple podcast is a little confusing. And that's because there is a store view that basically people see when they search for your show. TWO VIEWS OF APPLE You'll have your first 300 episodes and archive one, your episodes from 301 to 600, in archive two, etc, etc. Why Do People Build Archives of Their Podcast? When it comes to Apple search, the only things that come into play is: The title of your show. The title of the episode. The author field. Those are the only three things that Apple currently uses when you do a search. So why are people doing an archive? Because when you get to episode 301, that first one that's no longer shown, and is no longer being used for search results. And so you now have, let's say you have 1000 episodes, you've been doing a daily show for years. And you've created three-plus archives of your show so that every episode can be used in search results. Really? There's a study by Jacobs media that says 70% of most podcasters find out about other podcasts to listen to, via called word of mouth (not Apple search). What This Does For the Listener I have to subscribe to multiple feeds to get all of the episodes (where if they were in one feed, all I have to do is subscribe). What This Does For the Podcaster You have to pay for additional media hosting so the archives can have their own feed. The archives have no built-in audience. Your subscriber count is now divided between your archives instead of all under on show For this reason, I don't believe in making archives (if you won't put them behind a firewall and sell them to your super fans). Need Some Help? This episode was a tad bit more "Nerdy" than usual. If you need help, schedule a call and let's get you going in the right direction.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

ID3 tags were much more important back in 2005ish. All the portable media players and tools used ID3 tags. What is an ID3 Tag? An ID3 tags is information stored inside your mp3 file. You can't see them, but some (few) apps use this information. This (currently) only happens when your file is removed from your feed and is not used by an app. EXAMPLE: Someone downloads your file to their computer and is listened to in a tool like Windows Media Player. The episode title, name of the podcast, image, and author are all displayed. Think of Tags Like Trees In the same way that you can learn information about a tree by cutting it down and looking at the rings inside the tree, if you look inside the mp3 file at the ID3 tags you can learn more about it. To the best of my knowledge, Google and other search engines are not using this data. Obsessing over this content is a waste of time. Tools To Add ID3 Tags The reason I still add ID3 tags to my files is that it takes almost no time. I use Hindenburg Journalist to add ID3 tags. If you are using Audacity (which does not do a great job) there is a free program called MP3Tag at https://www.mp3tag.de/en/ It's free, but do consider donating. Another popular one is ID3 Editor which has a great interface and is easy to use. It's $15 BUT DO I NEED THEM? My knee jerk reaction is NO because so much of today's technology ignores them. HOWEVER, in the same way, that apps stop using them (and instead pull the information from your feed), they could just as easily switch back. It takes all of 15 seconds to add them, so add them. Just don't expect them to drive a ton of traffic to your site. Need Help With Your Podcast? If you are starting your podcast, or if you're trying to grow your podcast, I have 15 years of experience helping people plan, launch and grow your podcast. Come visit me at www.podcastconsultant.com/schedule and let's have a chat. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you are podcasting you are talking to your audience, but you also have to realize there is a bit of "performance" mixed in. This is why you had people like Wolfman Jack and other people who were super high energy. Then you had people like Paul Harvey who had his own style, and really really long pauses. Some people get nervous thinking about this and get a little "sing songy" and end up accenting words in what some might feel are un-natural places. Today I play a clip of a newspaper that puts their content out on Amazon devices. What do you think? Is this TOO MUCH? I always advise my clients to go up to obnoxious and back it down two notches. This is a few notches above your typical voice, but not so exaggerated it sounds weird. When you practice this, some people refer to this as finding your voice. Let Me Help You Find Your Voice Lets schedule a call today to help you get going with your podcast. see http://podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

A libsyn slug is something you will be asked for when you sign up at Libsyn.com ( Libsyn is short for Liberated Syndication - they are the largest podcast media hosting company). You can get a free month when you sign up using the coupon code sopfree. How is a Libsyn Slug Used? The libsyn slug is used as an ID for your Libsyn account. If you open a support ticket all you have to do is provide your slug and the support team can look up your account information. It is also used in the URL of your libsyn podcast page. For example, my slug is podcastconsultant. My Libsyn podcast page is http://podcastconsultant.libsyn.com/website (I don't use that page, I use this page which uses WordPress, hosted at coolerwebsites.com It is also used in your feed. The feed for this show is https://podcastsconsultant.libsyn.com/rss Lastly, it's used in the URL of your MP3 file. Last weeks file is https://traffic.libsyn.com/secure/podcastconsultant/ypc071-joerogan.mp3 Can I Change My Slug? As we just stated the slug is used in your libsyn podcast page, your feed, and every mp3 file. If you change your slug - you break everything. Just so you are 100% clear on the consequences. 1. All your episodes will need to be fixed as the url to the mp3 will change. So whatever websites have the episodes will need to be redone for every single episode. 2. If you used the Libsyn podcast page anything linking to that page will need to be updated. 3. Your RSS feed will change, so your iTunes will be looking at a dead feed (with no way to update your previous subscribers) so you lose ALL reviews and ALL of your subscribers. You will be starting from scratch. If you haven't submitted your show to any directories there really aren't that many consequences. You do need to contact Libsyn support. If you've already submitted your show to directories, here is a quick test. Think of your favorite podcast. Got one? Now tell me their feed. Me Neither. In my opinion its not worth going back to square one. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I talk about Joe Rogan who just got a guesstimate $100 million dollars to make his show available exclusively on Spotify. Why did they buy Joe? Because he is one of the top (if not THE top podcast). So why is he so popular? Joe has a dialogue with his guest. He allows interesting people say interesting things. He is a really good listener. Joe started back in 1988 His first comedy special was 12 years later His been on multiple TV shows His podcast has been going on for 11 years Joe has proven that good content is valuable. If you start your podcast today you're not going to get Joe Rogan money. Will you get Joe Rogan money in 11 years? In 32 years? There is only one way to find out. Starting a podcast is no hard. Starting a GOOD podcast is challenging. I can help with that. Let's talk at www.podcastconsultant.com Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As I record this, it is May 21, 2020, and we are still dealing with the pandemic. This resulted in a lot of zoom meetings. When I'm trying to help a new podcast, and I'll be trying to get them to tell me their target audience. "Oh, it's for everybody, " they say. I will answer, "Seriously, who is your podcast for?" They will again say, "everybody." But as I was in a zoom meeting, with about, I'm going to say twenty people instead of six, the bigger the zoom meeting, in many cases, the worse the information. Why? Because you've got some people that are not really cut out for whatever the topic is. They just don't fit or in some cases, and there's nothing wrong with this, we all have our first zoom meeting, but you have the people who have never used zoom. They're sitting there and you're looking straight up their nostrils, and they're asking, "Can you hear me? Can you hear me?" That can lessen the effectiveness of the meeting. So what is my point? I'm in a class right now, and there's somebody who is going to build a community, which is very similar to building a podcast. The community it was about parenting. Well, that's, that's a pretty big group. Later, he said, "Well, I want to niche down to African American parents. Then the more he talked about it, and the more you could see his true passion, he was really trying to reach male, African American fathers. Now, when you do that, what happens? Well, you cut out a big chunk of your potential audience. But in many cases, you're going to end up with a smaller group, but a much more passionate group, a much more focused group. And in some cases, when you get those people together, there's a bonding amongst the other groups that you just don't get when you try to mix everybody in there. The point being big groups are not always the best for really communicating with people. I do "office hours" for the school of podcasting and I get a handful of people and I help them. There are rare occasions when it's me and one student. We can dig deep into what they are working on and I end up making more of an impact with one person, than trying to help ten at the same time. You don't need all the people. You need the Right people. Need Help With Your Podcast? Schedule an Appointment todayMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

People are hip to fake reviews. The general public is not that stupid when it comes to reviews. Review swaps result in really horrible reviews that are NOT helpful to the potential listener. A good review has details as to why something was good or bad. Reviews DO NOT help you move up the Apple Podcast Charts. Reviews are social proof - and that's it. When your audience isn't leaving you reviews, you might want to check on your content or your relationship with your audience. It takes courage to look at your content, and see if there is room for improvement. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You've created an episode, you added links, you added some boldness, you added some formatting to your description. You send it out to the world and you go into Apple podcasts, and none of the links show up. Why is some of this missing? You look in Spotify and you're like, why is everything one giant paragraph that looks horrendous? That's not how I created it. Then you look at other apps and it looks perfectly fine. You think what do I have to do to make this look good? Here is the sad news. You can't. I made a quick video to show you how the links are there (in Apple Podcasts), it just depends on where in the app you are looking at the content (you need to subscribe and be in the library) see https://libsyn.d.pr/EEBRft It's frustrating. My goal with this episode is to help you avoid wasting your time trying to fix something that can't be fixed as its not your fault. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If someone asked me what was one of my Favorite books I wouldn't say "Platform Book." I would just say Platform. If someone asked what was one of my favorite movies? I wouldn't say "Caddyshack Movie." I would just say "Caddyshack." If someone asked what was one of my favorite magazines to read, I wouldn't say "Men's Health Magazine." I would say "Men's Health." So why do I see "The Ernie and Bert Podcast" as the title of shows? It seems like so many shows have the word PODCAST in the name. While you might say, Dave, your show is Your PODCAST Consultant. I get a pass as I'm talking about podcasting. The Global News Podcast could just be "Global News." The minimalists Podcasts could just be "The Minimalists." The Generation Why Podcast could be "Generation Why." Apple Search Has Issues When you leave words like "The" and "Podcast" in your name you are ranked against every show with the word "The" or "Podcast" in the name. When you remove this clutter, it can actually boost your search results in apps. While most people learn about new podcasts via word of mouth, anything you can do to make it easier to be found in apps is a plus. Need Help With Your Podcast? Check out my three-month Quick Start Program. Just have a quick question? Schedule a quick 15-minute coaching session.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You are shooting video, should you turn it into a podcast? There are some pros and cons of video. First off, can your content exist without the video portion? Is this a "talking head" video? If so maybe it doesn't need to be video. Full show notes at podcastconsultant.com/66Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Do you use phrases like this? Before we get to ______ Without further adu I don't want to delay any further The Thin Line Between Teasing and Annoying It's one thing to take a quick 30-60 second tangent. It's a completely different issue when your tangents go on and on and the listener starts to wonder if you're ever coming back to the topic. Whatever the title of the episode is, people have tuned in to hear you talk about that subject. True Story I listened to the episode where the host did a FABULOUS job of introducing their guest. I really wanted to hear what their guest had to say. Then they said the dreaded words, "Before we get t0__" and then they spent a lot of time talking about a webinar she was having. This went on for about three minutes. Then when she finally got done rambling on about her webinar, I was ready her them to get to their guest (finally), but they didn't do that. Instead, they read a review that someone had put into Apple podcasts. Do you know who enjoys hearing those reviews? The host. The audience doesn't care. They might be happy if people leave a nice review, but the review does nothing to benefit their lives like the information that should be coming out of your guest's head. Let Me Help You Shape Your Content Lets set up a time for you and me to go over your podcast and find out what is working and what is not. Schedule a session today.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I heard a promo for the Danny Elfman Masterclass. In it, you hear this HUGELY SUCCESSFUL music composer who has been nominated four times for an oscar. He has scored over a hundred movies, and yet he still fears failure. I love that he says, "It's OK to fail. It is normal to doubt yourself. There is only one way to be creative and that is to take a chance and do it, and learn from it and move on to your next project with your new knowledge. Watch Promo Ready to Start Your Podcast Why not? Go to www.podcastconsulstant.com/schedule Want to learn at your own pace? Check out the School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You have some files on your hard drive, you have some old CD's or cassettes that helped people back in the day, and helped people or entertained them. What do you need? If you want to add some additional information to the content, you will need a microphone like a Samson Q2U. You also need some artwork that meets these specs: 1400x1400px (minimum) 3000x3000px (maximum) Under 500kb Use rGB color space Be a JPG, JPEG, or a PNG file if you have a budget check out www.podcastbranding.co if you ave less of a budget check out Kapa99 Then you need a media host. I've been a libsyn customer since 2005. I became a Libsyn employee in 2016. You can use the coupon sopfree at www.libsyn.com How Much Space Do I Need? You need to know how often you will publish and how long the episodes will be. If you want to do a weekly show that is 10 minutes long that is 40 minutes a month. A stereo podcast (128 kbps ) takes up roughly 1 M per minute. A mono file (64 kbps) takes up roughly .5 A 10-minute episode once a week is 40 minutes a month. That would be 40M a month in stereo and 20 megs a month in mono. This video talks more about this Got Podcast Questions? Schedule a quick coaching session and let's get you going in the right direction with your podcast.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I play a portion of a conversation I had with Erik K Johnson who is the Podcast Talent Coach, as well as a co-host with me on the Podcast Review Show. I asked Erik (who is a program director for iHear) verifies my idea on Radio Personalities/DJs creating podcasts to boost their own audience and brand. Three Reasons Radio DJs Should Have Their Own Podcast Built-in Demo Freedom To Talk About Whatever You Want Develop a Deeper Brand Be sure to read the contract and know what you're signing. Need Help Starting a Podcast? Let me help you. Schedule a coaching session todayMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the past, musicians would have a CD release party. They would not pick the date for the party until they had the CD in their hands. So many things could go wrong, and you need to do the same. Don't pick your "launch" date until your podcast is available to the public. If you're worried this will ruin your "Splash" into the public. It won't. In the same way, being in the phone book will not make you famous - being in Apple podcasts will not make you a celebrity. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

155 million people in the US have listened to a podcast (55%) 104 million listen monthly 68 million listen weekly The average listener subscribes to Six podcasts. Podcasting is more popular in the car than Sirius Satelite Radio Source: The Podcast Consumer 2020 Edison Research New Podcast Statistics from Edison Research and Triton Digital Some new data has come out here in March of 2020, as I record this, and in a nutshell, podcasting really came on the scene in 2004. The audience for podcasting has gone up about 2to 5% every year and so came out this year 55% of Americans have listened to at least one podcast. Now to get a grip on that number that is 155 million people have at least press play once. Now the good news is, that means there's 45% of people who haven't and why that's a good thing is this is only going to go up. 104 million people listen on a monthly basis, and 68 million people listen weekly. If you think about a classroom, that's 20 people, if you think about a small theater, maybe that's 300 people. This is 68 million people. These numbers just represent America. Edison Research and Triton digital also do studies on Canada and many other countries. The average podcast listener subscribes to six podcasts, so they're more or less listening to at least one a day. Podcasting is now more popular in the car than Sirius Satellite Radio and you have to pay for that. Now, let's be honest, we have a long way to go before we pass AM/FM radio. But still, there are a lot of people listening to podcasts and this number has gone up Mentioned In This Episode Learn to subscribe to podcasts at www.learntosubscribe.com Don't Keep Your Podcast Audience Waiting With 42 million people listening on a regular basis (and that again is JUST IN THE US, the number is actually bigger) your audience exists in a sea of 42 million people. Statistics show that once a person starts to listen to podcasts, they listen to the radio less, and podcasts more.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There are two places you can put artwork for your podcast. One is for the show, and the other is for the episode. There are two views in Apple podcasts. One I will call the "Store view" (which is the view you are using when you search for something). The other is the "Library" view and its the view you are using after you have subscribed to a show. Currently, in March 2020, Apple only shows the artwork in the Apple Podcasts app if you're NOT subscribed (the "Store" view). Once you subscribe to your show, the artwork for the episode does not appear when you press play. It's annoying. It also shows it in the "web based" version of Apple Podcasts and in the search results of Apple Podcasts (where it is really tiny). So if you are trying to get your artwork for a specific episode to appear in Apple podcasts, it can be very confusing.. One other little twist is the popular app Overcast uses the artwork in the ID3 tag (which is INSIDE the mp3 file).Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

To play the music you hear on the radio legally on your podcast you need permission from The Songwriter The Song Performer Whoever owns the Mechanical Rights Without permission from all of the above parties, you can't legally play the music (and there have been some podcasts that have been sued for playing music illegally) Royalty Free Music Royalty-free music means you pay once for the rights to the music and you can play it as many times as you want (typically) you should always read the small print. Here is a list of websites where you can find music. https://podcastingresources.com/listing-category/production-music/ You can save some money looking for "Logos" (shorter snippets of songs) or transitions that will be less expensive than buying a full songe. Need Help With Your Podcast? Schedule a coaching session today. http://podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you are going to be interviewing people in the same room, or if you have a co-host in the same room - you HAVE to pretend your Oprah. YOU GET A MICROPHONE - YOU GET A MICROPHONE -EVERYBODY GETS A MICROPHONE. If you don't get that, here is the clip where Oprah gave everyone in the audience a car. See video at https://youtu.be/8CAscBCdaQg Don't Share Microphones Now I know they make microphones that pick up in every angle, but you DO NOT want to do that. Today I play a clip of someone doing that. They sound like they are in a tunnel. I know it's more expensive, but you will LOSE your audience (or neve gain one) when your audio is bad. A microphone I recommend is the Samson Q2U. There is a great package on Amazon Everybody gets their own microphone. Free Podcast Gear Webinar Watch webinar at https://schoolofpodcasting.com/rightgearwebinarMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In Monday's School of Podcasting I have Eric Nuzum who is the author of Make Noise A Creators Guide to Podcasting and Great Audio Storytelling. One of the exercises is pretty hard: Here is is: Describe your idea in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. Amazing Astounding Awesome Beautiful Best Brilliant Classic Compelling Curious Diverse Extraordinary Fabulous Fantastic Fascinating Fresh Great Incredible In-Depth Lovely Outstanding Quality Remarkable Riveting Sensational Spectacular Stunning Superior Thoughtful Tremendous Unbelievable Unique World Class If you find yourself wanting to use one of these words, I have an easy anecdote. Simply answer why. Why is it beautiful? Why is it fascinating? Why is it spectacular? The answer to your “why” question is your distinct descriptor. Use it instead. Podcast Quick Start Program Looking to launch your podcast quickly and get it going in the right direction. Sign up for the Podcast Quickstart Mentoring Program. Mentioned in This Episode Make Noise a Creator's guide to podcasting and great audio storytelling by Eric Nuzum. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you are making your podcast description you need to keep two things in mind: Who is it for? Is this for guitar players? Is it for people just starting out or for professional musicians? Those are two VERY different audiences. If its football, is it college and pro? Just the NFL or just a team? Again different audiences. The more niche you go in identifying your audience the more loyal your audience will be. What to Expect? Is your podcast an overview or a deep dive? Is it a solo show or conversation? Is it funny, or just the facts? Is it long or shot? The better the description the better the chance you will get your audience to listen and subscribe. We REALLY want them to subscribe. SIGN UP FOR A PODCAST QUICK LAUNCH I have a three-month coaching program where we can get your show up and running quicking and then fine-tune it as you make more episodes and get feedback from your audience. Let's work togetherMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Your podcast is a gift. The question is are you a person who buys people a gift card (which screams "not very personal, not much thinking put into the gift) vs a personalized gift that shows you really know what the person wants. So Why Would People Listen to You? Because you took the time to find out what they want, and then give it to them. You don't need to know everything, you just need to know what they want and give it to them. Your Audience Wants You To Succeed Your audience isn't sitting there waiting to criticize you, they want you to succeed. Recently Demi Lavato at the grammys started a song and was overcome with emotion as she tried to sing a VERY PERSONAL song. She ended up having to stop the song and restart. People didn't boo her when she stopped. They cheered her on to win. We are all convinced that people are just waiting to hate our show and that's just not the case. You can see the video I mentioned at www.podcastconsultant.com/54 Ready To Start a Podcast? Scheduling a coaching call at www.podcastconsultant.com/schedule or choose my three-month mentoring package.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I can handle this topic a couple of different ways. I could tell you what you want to hear and say you can grow your audience in about six weeks (and a lot of you would take out your credit card). You might go to www.podcastconsultant.com/scehdule, and say, "Let's do one of those sessions you're always talking about helping me start my podcast, I'm ready to go." Did I Say Six Weeks? I Meant THREE YEARS The podcasters I interviewed for my book coming out this year took three years to be able to "quit their day job." Nobody wants to hear that. You would rather pay someone $7000 to have them say "Just follow your passion and the money will follow" and then sell you all sorts of equipment you don't need (but they earn commission on). A New Year With the Same Question I have people contacting me asking "What is the best topic to do a podcast about that will have me making money quickly." It takes time. Think of actors, athletes, musicians. Just because I pick up a guitar doesn't entitle me to make money quickly because Garth Brooks does. It takes time, dedication, luck, and talent. Two Things Every Podcast Has When They Start I could tell you I will make you a millionaire, but I have no control over that. I can point you in the direction and tell you best practices, but to say "I can make you a millionaire in six months" is just not true. As a podcaster you start with the same two things that every other podcaster starts with: No listeners Integrity It's up to you grow your show and keep your integrity. Without it you'll never sell a product. Need Help? Let's chat at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I'm reading the book Make Noise A Creator's Guide to Podcasting and Great Audio Storytelling and in the book author Eric Nuzum has a cool strategy of going to http://images.google.com and typing in some of the keywords that you might use about your subject. Find some pictures of people and maybe print them out, and then make up their bio. Give them a name. You could have a few people. Then when you are coming up with topics you can look at your makeshift audience members and ask yourself, "Is this person going to find it engaging?" Oprah Winfrey (you may have heard of her) called her target audience member "Suzie Homemaker" and she would ask herself if the show's topics would help Suzie Homemaker. If nothing good was going to come from a topic then she wouldn't do it. Write the "back story" of the images you find and when you are working on your show you can look at the images and their story and ask yourself "Would (name of person) find this helpful? Would this make them laugh, cry, think, groan, educate, or entertain them? If so then do it. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I have an extreme situation. My neighbor's mother died today. She was 96 and it wasn't a surprise. Still, as I don't really know my audience I don't know how to react. Do I say Everything is going to be fine? Your mother is now in heaven... You've done hard things before, you've got this! I don't know what would be the best thing to comfort him in his time of need and it depends on his thoughts, financial situation, and religious beliefs. When You Know Who Your Audience Is You Know What Content to Provide When you know who your audience is you know what format, what content, what length your podcast should be. You can do this using sites like meetup.com, Facebook groups, or look for people on Twitter and Instagram and see what they are talking about (just listen and learn). Need Help? Need help identifying your audience? I'd love to help you. Schedule a coaching session today. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You are thinking of changing the format or going "outside the box" of your typical topics, and you're nervous. While it can help to get feedback from other podcasters, or your friends, but the BEST place to get feedback from is your AUDIENCE. Scott Johnson does the "What was that like" podcast, and he has a private Facebook group where he can interact with his audience to talk to his audience in between episodes. When he thought of doing an episode slightly different than his usual audience, he put a poll in his private Facebook group. Scott's audience decided they DID want to hear about what it was like to be a lighthouse keeper. Do you need a guide to help you through the fog of podcasting? Let's get together and get your going in the right direction with your podcast. Schedule a session today Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I do a show every Saturday at 10:30 AM ET at www.askthepodcastcoach.com/live It's the same time every week so my audience knows when and where to find me. It never changes. If I don't feel good, the show must go on. If you are just starting out and you think you will field questions and interact with your audience you may need to remember you don't have an audience (yet) and only a very small percentage of your listeners will show up to listen live. The benefit of live streaming is the instant feedback you get when people show up. You can get feedback in podcasting, but you have to wait for it. This is instant. Many people shy away from doing anything live due to the fear of messing up in front of an audience. Keep in mind these are your fans and they don't care if you stumble. They are the people rooting for you. When you do stumble, you're human and they may love you even more and find you more relatable. Video of Vince Gill at George Jones Funeral Podcast - Livestream - DO BOTH I use Streamyard to live stream to YouTube (you can go to a number of places) and use a portable recorder like a Zoom H6 to record out of your USB Device like a Focusrite 2i2. I currently use the Rodecaster Pro ($599) which is a great piece of equipment for anyone looking to record and stream at the same time. So Remember: You don't have an audience when you start. You need to live stream at the same time so your audience knows when to show up. If you are adding sound and music it makes it more technically challenging. Your audience doesn't judge you if you stumble. They like that you are human. I love streamyard for streamingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you're working on crowdfunding, you have to position your rewards in a way so that they are a reward for your audience. What Do Superfans Want? Superfans want more content. They love your show and they want more of it. Keep in mind they also want the same level of quality. Superfans also want to help steer the show. This means if you do Q&A they get their questions answered first. This means if you do a roundtable maybe they get to vote on the topic. In some cases it means they get behind the microphone. Some superfans simply want to help you create your art and do your show. They realize that it takes time and effort to produce quality content, and they want to enable you to create more of your content. Keep In Mind the Importance of Value Some people offer to remove any advertising. This often doesn't' work because if you don't your job right, your advertiser fits your audience. If you're not sure how to shape a position any rewards for a crowdfunding campaign, create a poll using Google Forms and ask your audience to fill it out. You might have to bribe them with a gift card. Need Some Help? I love helping people plan, launch, and grow their podcast. Schedule a coaching session today at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

From the Patreon website, you can expect 5% of your audience to join your crowdfunding campaign. The average patronage is $7/month. If you want to make $60,000 (take home) you need to make $98,192 gross income. This means you need 1169 patrons. To have 1169 patrons you need 23,379 downloads a month or 5845 downloads a week. Need help growing your audience? See https://podcastconsultant.com/how-to-grow-your-podcast/ THE BOTTOM LINE The bottom line is if you plan on using sites like Patreon to crowdfund your podcast, don't forget the first steps is to grow your crowd. WANT SOME HELP WITH YOUR PODCAST? Go to www.podcastconsultant.com/schedule and let's start about you starting and growing your podcast. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I had someone ask me about publishing a "preview" of a show and then putting the "full" version of the website (but not have the full version go to Apple, Google, etc). There are tools at Libsyn.com (use the coupon code sopfree for a free month) to help you do this ( File for download only). In thinking about this, it sounds like you're adding an additional step for your audience to get your episode. That doesn't seem like a good plan. If you want people to go to your website to take an action (like signs up for a newsletter, etc) then give them the FULL version of the podcast, and ask them to your website to sign up for the newsletter (as only the super ENGAGED people will do that - and those are the people you want). Try to make keep the path between you and your audience as clear as possible. Need a Coaching Session?I'd love to help you launch your podcast. If you have a podcast, I'd love to help you make it grow. Schedule a session today.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You notice that none of your quests that you interview on your podcast are sharing their interview. There is a reason for that. The interview you did was very similar to the other interviews they have done in the past and their audience has already heard their story and the same old same old questions. It Needs to Be Different If you want your guest so share the episode with their audience it has to hold the attention of your audience, but it also has to hold the attention of their audience. It can't be the same questions they get asked over and over again. Make It Simple To Share Then make it easy to share. Don't send them a link and say "Its live." Pre-write the tweet, the email, the Facebook post so all they have to do is copy and paste. There is a website call clicked to tweet that you pre-write the tweet and all you guest has to do is provide a link you get. Social Warfare is a great WordPress Plugin that makes sure that the right images is used social mentions. If you need to make artwork, Stencil is a great tool to use to make great looking artwork with lots of templates to choose from Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the previous episode, we talk about the importance of listening, to take this one more level deeper in this episode I want to talk about the importance of staying out of the way of the guest. I edit some client's show's and when you do active listening by saying things like, "Uh huh, Mm Hmm" is not needed. It goes against what we feel might be rude (as actively listening shows you are listening to the person). A Common Mistake with Podcast Interviews We are not used to awkward pauses. We might even feel like they are "Dead air." Keep in mind that this is NOT live radio and any unwanted silence can be edited out. When a guest starts to take some time to think about an answer we get nervous and throw out potential answers (making what was a hard answer a multiple choice). The best answers are the answer that requires some thought. Let them think about it, and come up with a great answer.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

It's not the size of the guest that brings value, its the size of the value that makes the guest. When doing interviews you need to ask yourself: Why am I bringing this person on? How will this person bring value to my audience? Then do some research so you can craft an interview that brings value. If you know the answers that are going to get your audience sharing the episode, then you need to make sure to ask those questions. Evaluate Your Interview After the interview listen back and at the top of a piece of paper write down why you asked this guest to come on your show. Then listen to the questions you ask and see if they help move the conversation in a direction that is in alignment with your "why." Interviews are Harder Than Just Asking Questions The hard part of conducting an interview is listening. That seems obvious but you NEED to do a mock interview before doing a "real" one (I advise to interview your parents if they are still around). There is a "little voice" that goes on in your head as you try to remember a follow-up question in your head, try to figure out the next question, all while still listening to the guest. In today's show, I give you my strategies on how to be a better listener. Get Your Podcast Going and Growing If you're ready to start and grow your audience, I can help. Go to www.podcastconsultant.com/schedule and schedule a coaching session today. Mentioned in This Episode My interview(s) with Glenn Hebert from the Horse Radio Network. My interview with Cathy Heller from the Don't Keep Your Day Job podcast.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You are looking for places to be interviewed, or you're looking for guests for your show. Today we talk about a few. Some of these resources will charge between $400-$1000 per month (hundreds of dollars per episode). There are events that again cost hundreds of dollars to attend. I don't recommend paying for these as there are many free resources. I have a list at Podcasting Resources.com Need a Coaching Session? I'd love to help you launch your podcast. If you have a podcast, I'd love to help you make it grow. Schedule a session today.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you get booked to be on a show your goals is to understand the goal of the show, and understand who you are talking to. Here are some steps to take: Listen to at least two episodes of the podcast before your appearance. Show up on time. It is somewhat sad that I need to remind people (not you) about this. Make sure to understand the technology you are going to be using. Wear earbuds or headphones. Do not have the sound of the interviewer come out of your speakers as it causes an echo on their end. Ask them when it will be released and set a "to do" item on your calendar as some people don't let you know when the episode goes live. The goal is to not only get interviewed but to develop a relationship with the host. Think of this as a "co-release" of your episode. Be the guest you want to have on your show. (Think golden rule). In the end, you want to understand the goal of the show and understand who you are talking to so you can hit the target. Need Help Starting or Growing Your Podcast? I would love to work with you. Go over to www.podcastconsultant.com and schedule a coaching session today. Want to learn at your own pace? Check out www.shoolofpodcasting.com/start Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy