Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights the importance of delivering on promises and managing expectations. Join us to gain actionable tips and strategies for expanding your podcast and learning what it takes to make these ventures successful. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Episode Supercast Patreon School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on the power of click tracking tools like Switchy for measuring the success of promotional efforts. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Episode School of Podcasting Switchy Link Tracker Apple's Podcaster Dashboard Spotify's Podcasters Dashboard Amazon's Podcasters Dashboard Can You Say Your Why? Episode Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to terrestrial radio, and the potential pitfalls of paying for airtime. He also emphasizes the significance of listing your show in various directories to maximize discoverability. Tune in to learn more about navigating opportunities to have your podcast on the radio, and be sure to check the show notes for additional resources and special offers. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Show School of Podcasting Be Listed in the Top Podcast Directories Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Google, it's about captivating your audience. Join the conversation and discover how to use transcripts effectively. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in This Episode School of Podcasting Castmagic Capsho SwellMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the benefit. When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures. So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays Think of it this way, Do you care what box your next Amazon shipment comes in? No, you just want the product to be good. We don’t care how it’s packaged. So when you’re trying to get people to click, quit leading with these types of “features” and instead lead with the benefits of listening to your show. Understanding Features A feature is an attribute or functionality of a product or service. It's what a product does or the use it has. Understanding Benefits A benefit is how a product or service can improve or add value to a customer's life. Benefits answer the question, "What can this product or service do for me?" for consumers. In marketing, it's helpful to describe how a product or service can solve an audience's particular problems. For example, a feature of an oven is that it can fully heat up in five minutes. The benefit of this feature is that it allows you to cook a meal quickly. One-on-one coaching is a feature of the School of Podcasting. The benefit is there can be a bit more accountability and it is less public for those that are shy. “Insulated” is the feature of a mug. The benefit is it keeps the hot stuff hot, and the cold stay cold. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Episode Tom Webster Article on Explaining Podcasting Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs. Enjoy this short episode filled with great advice. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned In This Episode The Ultimate Guide to Hosting and Guesting Podcast Interviews Guide to Podcast Interviews (PDF) Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Daily Podcast Tips Get daily podcast tips by going to schooolofpodcasting.com/dailyMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without feeling scripted. We'll discuss the pros and cons of both ends of the spectrum, and I'll even offer some tips on how to make your scripted episodes sound more natural. So whether you're a fan of free form or prefer structure, join me as we uncover the third alternative in podcasting. Let's get started and find the best approach for your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had someone join the School of Podcasting who found me on YouTube and she said, "Oh so you do audio stuff too?" (Um, yeah for 18 years...) What Is Your First Sting Content? You need to decide if you are a video show FIRST who then strips out the audio? Are you audio FIRST who happens to have video version? When you try to promote video and audio on the same post it can lead to paralysis through analysis and the potential audience member leaves. So determine whatever you are (audio/video) and put those players on your site along with buttons to follow/subscribe to your show. Then put a link to your "second sting player." You Might Spilt Them Up You might consider creating a post with an audio player, and another post with a video player (you could use AI to help generate to versions of the post). Then have a link to "listen" and another link to "Watch" with each link going to either the video or audio version. The bottom line is if you want to grow your audience, you need to make it easy to follow/subscribe on each post so they don't have to keep coming back to your site. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It simply means opening up and sharing bits of yourself that make a deeper connection with your listeners. Imagine that feeling of bonding you have when surrounded by like-minded people. That's the kind of connection you can create with your audience by being authentic.So if you've ever questioned how to act on your podcast or wondered if anyone is really listening, this episode is for you. Let's dive in and discover the power of authenticity in podcasting. I'm Dave Jackson, your podcast consultant, and let's start creating content that truly resonates. Sharing Your True Self If you've ever fired up the microphone and thought, is anybody really listening? I am there with you. When I do the question of the month on the School of Podcasting, I always think, "what if nobody replies?" When you try to be someone you're not, it's hard because it doesn't come easy. When you try to be someone you admire, you will never outdo them as they are just being themselves and it comes naturally. 2023 Top Podcast Influencer Speaking of wondering if anyone was listening... I was floored that I was named one of the top podcasting influencer in 2023. The thing that is quite humbling is this was not a list of names that people picked from, you had to write in my name. I am moved and deeply appreciate anyone who put down my name. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot. In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied. Furthermore, I emphasize the importance of having a straightforward spelling and avoiding unusual punctuation, as it simplifies searchability and prevents confusion among potential listeners. TRUST ME - You Will Get Tired of Explaining How To Spell Your Name This valuable lesson from his experience at Libsyn, a company whose name often requires clarification. He advises against getting too cute with the show's title, as it can become a source of frustration when constantly explaining it to others. The episode also explores the significance of having a clear tagline or description to convey the podcast's content. By adding a colon and a tagline, the podcast creator can effectively communicate that their show showcases the abilities of blind individuals to the sighted world. They Have to Find You To Click You Drawing an interesting parallel to the world of YouTube, Dave highlights the importance of a compelling title to attract potential listeners. He shares insights from a successful YouTuber, Mister Beast, who emphasizes the significance of engaging titles and thumbnails to entice viewers. The same principle applies to podcasting - an obvious and intriguing title can greatly increase the chances of attracting listeners. Finally, if you need assistance brainstorming podcast names I can help. By joining the School of Podcasting community, you gain access to a supportive network of podcasters, step-by-step tutorials, and unlimited one-on-one consulting with Dave himself.So if you're ready to take your podcast to the next level, head over to schoolofpodcasting.com/ypco and join us today!Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the secrets of creating engaging and successful content as we navigate the fascinating world of podcasting. So grab your headphones and let's get started! " if you hang around guys that play with video all day, you're probably gonna end up playing with video" - Dave Jackson The power of unity and how it can transform your podcasting journey is amazing. I looked into the importance of having a like-minded community, where everyone shares the same goals and insights. Trust me, it makes all the difference! I know we want to be liked by everyone, but that's not realistic. It's also OK not to be liked by everyone. I have a name for those people, "Not my target audience." I recently bought a Mac mini, and that means I can now use Ecamm Live. When I first started using it, I felt like Dorothy in The Wizard of Oz going from black and white to color. I've used Streamyard for years, and it's a good product. If I only had a PC I would still be using it. I like options, and Ecamm Live gives you those. As an educator, typically, options come at the expense of a learning curve, and I was surprised by how intuitive this software it. But I'm not really here to talk about the software. I want to talk about difficult choices and the Ecamm Community. I'm sure over the years, Ecamm has had MILLIONS of PC users begging them to make a version of their PC, and yet they haven't. While this surely costs them some income, it also enables them to do the following: Develop for ONE platform Make your software rock solid because you only deal with one platform. You can integrate easier because everyone's computer is much more similar. So when you start building a community, you need to figure out who will be in your community, but the more difficult but necessary thing you need to do is figure out who will NOT be in your community. This will upset some people, and that is OK. They can go build their own community. Double down on the people who want your content. Serve those who are already consuming your content. Speaking of Communities In addition to having step by step tutorials (in bite-sized chunks) and UNLIMITED one-on-one consulting with me, I love, love, and love the brilliant podcasting minds in the School of Podcasting community. You can join now with a 30-day money-back guarantee. Mentioned In This Episode Ecamm Live StreamYard Dave's YouTube Channel School of Podcasting See you on the inside. Go Podcasting! I may financially benefit from some of the links in this episode, but the price is the same. The links to the School of Podcasting result in me being able to eat. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy Osbourne Geddy Lee Amy Lee Michael Jackson Chris Stapleton Tom Petty All of the singers have very identifiable voices. They instantly stand out, and you either love them or hate them, and either is OK. So if you've had people say things about your voice (maybe it's too high or too low), it's yours, and you should embrace it. But What If I DON'T Have a Unique Voice? You don't have to have a unique sounding voice to be successful in podcasting. Your "Voice" is more than the tone of your voice. It's your background, your history, and your experiences that shape your opinions, and your opinions are YOURS and people want to hear them. Jelly Roll is a singer who had a horrible childhood. However, in the documentary on Hulu, you see where his music resonates with others who have had a childhood that wasn't all puppy dogs and rainbows. You have something to say, and to not get it out into the world is something to grieve over. I can help you be heard. Go to www.schoolfpodcasting.com/ypco to save on a monthly or yearly subscription.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're just starting out or looking to take your podcast to the next level, we've got you covered. We'll be breaking down the key elements that contribute to podcast growth, sharing practical tips, and shedding light on some common pitfalls to avoid. From clarifying your podcast goals and identifying your target audience to crafting compelling content, we'll explore it all. We'll also dive into the importance of building relationships with your audience, seeking feedback, and making strategic decisions when it comes to monetization. It's not the tech. You can use a Samson Q2U or an Audio Technica ATR2100X microphone (both under 100) Figure out WHY you are podcasting (be seen as an expert, make money, get the word out, grow your network...) Figure out WHO your audience is. Get specific. For example, "widows" is not specific enough, as a 70-year-old widow is different than a 32-year-old widow who lost their partner in a war. Then figure out WHAT to talk about that will hold the attention of the WHO and inspire them in a way that helps you achieve your why. Get ready to do it for free for a few years if the goal is monetization. Less than 10% of podcasts have enough downloads to get "big" sponsors. If your show has a hyper niche topic, you might have a better chance as your niche will eliminate the need for GIANT numbers (10K downloads per episode) because you have the RIGHT people listening. Starring at your stats will not make your downloads grow. Starring at your audience will. Spend $100 on a mic and 100 hours getting to know your audience. It is a marathon, not a sprint. Most podcast promotion (social) brings in a trickle. Go to where your audience is and make friends. THEN tell them about your show. You grow your show one listener at a time. Ask your audience to share and have links to Apple, Spotify, Google, and Amazon on YOUR website (and yes, you need one). Don't promote your show until you have someone not named Mom to listen to it and give you honest feedback. Go into recording the first episodes knowing you will delete most of them. Authors have rough drafts. Athletes have pre-season. The first thing(s) you record will need some tweaking. When picking names either for your show or episodes ask yourself, "What would make the audience click more?" It's not the media host. While some hosts have easier-to-use interfaces and make promotion easier, in the end, it is your content that grows the audience. The equation for downloads is downloads = value X promotion. No amount of promotion will grow a bad show. The second Avengers movie still had a marketing budget, and everyone in the world was waiting for it. You need to promote your show, "Building it and they will come" is a bald-faced lie. Mentioned in This Episode Rode PodMic USB READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience. One of them was a DJ who started playing their music which helped them gain traction. Dave reflects on his own experience playing in a band with a small audience but landing a highly profitable gig for a birthday party. The lesson here is that a small audience can still have a big impact. So, why should you focus on the quality of your audience rather than the number of downloads? Dave explains that the number of downloads alone doesn't determine the success of your podcast. Instead, he encourages you to visualize the size of your audience using Google Images. Remember, these are real people choosing to listen to your show, and their engagement and feedback are what truly matter. Listeners have the power to delete or unsubscribe, so it's crucial to have the right people engaged. Don't get discouraged by low download numbers. Remember, the people who are listening are giving you their time, and that is valuable. Each listener represents an opportunity for your podcast to make an impact. If you're seeking expert guidance in launching, planning, growing, and monetizing your podcast, Dave Jackson wants to be your go-to podcast consultant. Visit schoolofpodcasting.com/ypc to access our services, including a private mastermind group and one-on-one coaching. Don't let the numbers discourage you. Focus on quality, engagement, and the value you bring to your listeners. Join our podcasting community and let us help you take your show to new heights.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to building trust and showcasing authenticity, a podcast can be a game-changer for coaches looking to make a mark in their industry. In this blog post, we'll explore the top reasons why coaches should consider launching a podcast and how it can benefit their coaching practice. Let's dive in and discover the exciting possibilities that await in the world of podcasting for coaches. READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc It comes with a 30-day Money-Back Guarentee Why Aren't You Using Podcasting For Your Coaching Business? You Will Be Seen As a Thought Leader You Reach a Global Audience to An Audience That is Growing Build Your Trust and Credibility Showcase Your Personality and Build Stronger Connections Network: Talk to people you have no business talking to... Continuing Education Boost Your Ability to "Roll with the Punches" Create leads who are better educated and ready to take action Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant. Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market. Key Points How Fear Almost Cost Me My Health Seeking an honest opinion about a podcast from people who aren't friends or family Caution in assuming that heavy marketing will guarantee success for a podcast You can't fix something if you aren't aware it's broken. Quote: "And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth." READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar. What does this have to do with Podcasting? A podcast hosting company today put out a blog post explaining how "Podcasting had a discoverability issue in the 90's..." I bet it did as podcasting didn't really exist until 2004 (the technology existed around 2000 when Dave Winer and Adam Curry merged RSS and an enclosure tag). So do I believe anything from this host? Not anymore. They hired a robot. I'm Not Anti ChatGPT I've used ChaptGPT to "brainstorm" a little or create a summary of an episode. For me (someone who doesn't have a hard time writing or coming up with content), it takes just as much time to rewrite a ChatGPT penned summary as it would to write it myself. But chatgpt is going to get better, and I see this as the first drop of water from a giant flood that is going to drown us all in mediocre, long content that doesn't have any real takeaways. So, in the same way that Queen had a "No Synths" line on their early albums, I may start putting "No AI Was Used During the Making of This Episode." Why Are My Stat Numbers So Different? When you look at your download numbers from your media host like Libsyn Captivate, Buzzsprout, Blubrry, etc (see free course that compares them), and then look at your number in Podcasts Connect from Apple or Spotify for Podcasters, you will see where your numbers are much lower. Why? When you look at your numbers in your media host, you are seeing the activity from ALL the apps. When you login to Apple's dashboard, you are only seeing activity from the Apple Podcasts app. Likewise, Spotify's numbers will only show Spotify App listens/downloads. In those portals, you get additional stats like how far people listen, the number of followers, and how far people have listened. So to get the big picture, use your media host's numbers and to see how far people listen use the different app portals. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Mentioned In This Episode Libsyn (use coupon code sopfree to get 1 free month) Captivate Buzzsprout Blubrry Schedule a Coaching Session Join the School of Podcasting Check out the free podcast coursesMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in podcast production • AI tools for podcasting • Transcription services and their multiple uses • Closed captions in podcasting • Importance of proper use of transcripts and SEO Different Uses of Podcast Transcripts Transcripts can serve many different purposes in podcasting. Here are a few ways they can be used: 1. Closed captions: Transcripts can be used to create closed captions, which improves accessibility for hearing-impaired audiences. 2. Content editing: Transcripts can be used as a tool for editing podcast content. By reviewing the transcript, podcasters can identify areas of the episode that need improvement or clarification. 3. Quote pulling: Transcripts can also be used to pull quotes from the episode for promotional or marketing purposes. 4. SEO improvement: Transcripts can improve search engine optimization by providing text content that search engines can crawl and understand. 5. Alternative content consumption: Some listeners prefer to read transcripts rather than listen to the entire episode, so transcripts can provide an alternative way for audiences to consume the content. It's important to note that unedited transcripts may not make sense and could actually hurt SEO if used for episode descriptions, so it's important to edit transcripts before using them for any purpose. An Evolving Space The one thing that is staying the same in this space is CHANGE. There were over 1000 tools based on AI released in April. So by the time you read this, the apps I'm mentioning will have added updates, and there will probably be updates in about 10 minutes. This makes it VERY hard (if not impossible) to pick a "Best one". Capsho has the highest price if you want all the bells and whistles, and CastMagic is the best deal right now with a lifetime deal on Appsumo. How I Saved 40 Minutes Editing One Episode I got permission to play a part of another podcast. I said, hey, can I take this clip from your show and play it in mine? And they're like, "Yeah, that's fine," except it was a 50-minute episode, and I couldn't remember where that clip was. I ran it up through Otter, had it, transcribed it, and I searched for the phrase I was looking for, and there it was. And I could see where it was near the end of the show. So I saved at least 40 minutes looking for a certain part of the episode that I would use. Show Edits In a Google Doc You could take your transcript, and in the Google Doc there is a highlighter, and you could mark your edits on the screen and share the link with your editor. Easier to Spot "Pull Quotes" You can read an episode faster than listening to it, so when you are listening for pull quotes, you can spot these easier with transcripts. Mentioned In This Episode Otter Capsho CastMagic Swellai PodSqueeze MacWhisperMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about it too much. Instead, he recommends that they start recording themselves, either on their phone or with a basic microphone, to get comfortable being behind the microphone. He argues that, like learning to drive, starting a podcast is a process of gradually gaining confidence and skill, and that it's okay not to know where you want to go initially. It's OK TO Be Unsure Starting a podcast can be a daunting task, especially if you're not sure what you want to talk about. Many people feel the urge to get their voice out there, but they don't have a clear direction. This can be frustrating, as it can be difficult to get started when you don't have a plan. However, I believe that you should still get behind the microphone, even if you don't know what you want to talk about. Just like learning to drive a car, it's important to get comfortable behind the wheel before you hit the open road. To do this, you can record into your phone or buy a microphone like a Samson Q2U for less than $100. This allows you to get used to speaking and recording without having to worry about releasing what you record. You can practice and delete recordings until you feel comfortable. You Don't Have to Release Everything Your Record It's also important to remember that you don't have to put out everything you record. You don't want to release boring content, and it's okay to delete something if it's not up to par. I've been podcasting for 18 years, and I still listen to my recordings before I make them public. I recently had an issue where the music was too loud and I couldn't hear what I was saying, so I had to go back and fix it. Overall, you don't have to be perfect when you start podcasting. Everyone learns at their own pace, and it's important to focus on your own progress. If you're stuck, there are plenty of resources out there to help you. I offer a 30-day money-back guarantee if you need help, and I'm here to be your podcast consultant. So don't be afraid to get behind the microphone and start podcasting confidently. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience. Show Notes Show notes is a phrase I'm going to swap out for "Episode Description." We know what a show is. We know what notes are, but your listener may not understand what it means when you put them together. Podcasters created this phrase, and most podcasters understand the phrase. Listeners may be a bit confused. If you add a little more clarity, they may avoid being confused. By calling the description of your episode the "Episode Description" may lead to less confusion. YouTube Podcast Youtube launched a "feature" to turn your YouTube playlist into a "Podcast." To this, I say, Just because there is a mouse in the cookie jar doesn't mean it's a cookie." You need an RSS feed to be a podcast. Yes, YouTubers create content. But they are no podcasters. They are YouTubers. Technically we are all content creators. Mentioned In This Episode Profit From Your Podcast Book Capsho (AI Transcription) Swell AI (AI Transcription) READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Timeline 00:00:08 - Words Matter (Opening) 00:00:53 - Show Notes 00:02:28 - The Most Upsetting Mistake 00:03:21 - What Else Do You Put In Your Episode Description? 00:03:52 - Google Wants GOOD Words 00:05:06 - AI Tools Need a Human Touch 00:05:24 - Your Episode Description is a Blog Post 00:06:13 - A Mouse in the Cookie Jar 00:07:47 - Embrace being a "Youtuber" 00:08:20 - Why Do I Care? 00:08:44 - Join the School of Podcasting Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a certain amount of time, they will be able to make money. This is not the case. As Dave Jackson, the honest podcast consultant, explains, you can’t monetize dust. To make money from your podcast, you need to have a sizable audience. While there are some rare occasions where you can make money with a small audience, the reality is that most podcasters need at least 10,000 downloads per episode to attract big sponsors. Unfortunately, only 10% of podcasters get 10,000 downloads per episode. The good news is that there are other ways to monetize your podcast besides advertising. Affiliate marketing, crowdfunding, and donations are all viable options (see the book Profit From Your Podcast). You also don’t have to make money from your podcast. If you’re doing it for fun, that’s perfectly fine. The key to monetizing your podcast is to grow your audience. If you have a small audience, you won’t be able to attract sponsors or make money from your podcast. You must focus on growing your audience and building relationships with your listeners. If you need help, you can sign up for my Podcast Consultant service. I'm truly not trying to crush your dreams and aspirations. I just want you to have accurate information for your to base your choices. Just because you have less than 10,000 downloads per episode doesn't mean you can't have a sponsor. I get between two and three thousand downloads per episode of the School of Podcasting. I've had sponsors in the past that wanted to reach podcasters. I prefer to be my own sponsor (as it is more lucrative). In conclusion, if you want to monetize your podcast, you must grow your audience. This will take time and effort, but it’s worth it in the end. With the right strategies and patience, you can turn your podcast into a profitable business. Do You Have a Podcast Plan? Creating a podcast plan is essential for success. Your plan should include a list of topics you want to cover, as well as a schedule for releasing episodes. You should also decide how to monetize your podcast, such as through sponsorships, advertising, or selling merchandise. Additionally, you should create a marketing strategy to promote your podcast and reach your target audience. This could include creating a website, engaging with listeners on social media, and leveraging influencers. It’s also important to have a plan for dealing with any challenges. This could include dealing with technical issues, such as audio quality, or responding to negative feedback. Additionally, you should have a plan for how you’ll grow your audience. This could include guest appearances on other podcasts, running contests, or creating a referral program. Finally, it’s important to have a plan for staying motivated. This could include setting goals, creating a timeline for achieving them, and rewarding yourself when you reach them. It’s also important to have a supportive team that can help you stay on track. A podcast consultant can be a great way to get advice and support. Need Help With Your Podcast? Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD The reality is, it doesn't matter. You need permission from the songwriter, the performer, and whoever owns the mechanical rights (typically a record label). The problem is podcasts are downloadable. If they were streaming only, but because their not they don't fall under the same situation where a soundscape account could make you legal. Then throw on top of it that podcastin is global so what is legal in the US might be different in another country. My friend Steve Stewart for a takedown notice from Spotify. (see tweet). These episodes from 2012-2014 and he just now getting notices. The authors of the book Reclaiming Fair Use: How to Put Balance Back in Copyright might say it is fine as he didn't gave away the full song. However, when you use it as a bed (think soundtrack), things get murky. What I've seen people do is have a musician listen to the song they like and make one very similar to the original, and use it for their show. There are places such as Music Radio Creative, Fiverr where you can hire people to write your own jingle. It won't be $5, but if you buy a logo at some place like Audio Jungle, it is often under $20 and then you can hire someone to do just a voice-over and put them together yourself. In the end, I would just stay away from playing unlicensed music (fair use or not). READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself. One of the main reasons to promote audio over video is because there are more opportunities to listen than there are to watch. People can listen to your podcast while they are driving, working, or doing other activities that don't allow them to watch a video. Additionally, audio files are generally much smaller than video files, which makes them easier to host and share. Another reason to promote audio over video is that it is often more cost-effective. Video requires additional equipment, such as lighting and editing software, which can be expensive. Additionally, video production and editing can be time-consuming, adding to the cost. Finally, audio is often more accessible than video. Not everyone has access to a device that can play video, but most people can access audio. Additionally, audio is more widely accepted in podcast apps, while some apps only stream the audio from video podcasts. In conclusion, when it comes to promoting your podcast, audio is the more practical option. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most. Audio Out Performs Video A famous comedian started a podcast that he wanted to be video only. He was talked into providing an audio option as well. When the show was launched the comedian's team only promoted the video version of the show and ignored the audio. Yet, the audio podcast out-performed the video version ten to one. When Podcasters Launch a YouTube Channel A podcaster may think they are going to get more people to listen to their show on Youtube. Youtube viewers like to watch, so instead of growing your podcast audience, you are starting a Youtube channel from scratch. I had someone joined the School of Podcasting and said, "Oh you do audio stuff too?" (um, yeah for 17 years). So you will be growing a second audience. Starting with Audio AND Video Can Burn You Out When you are a brand new content creator, it is hard to get into your rhythm. When you throw in video with lighting, backdrops, cameras and more, you can get overwhelmed very easily. Start with audio podcasting. When it comes to podcasting, audio is the most accessible medium. It is easier to produce and doesn’t require expensive equipment or extensive knowledge of video production. Additionally, audio podcasts are easier to consume. They can be listened to while doing other activities, such as driving, cleaning, or exercising. This makes them more appealing to a wider audience. Audio podcasts are also more cost-effective than video podcasts. They require fewer resources, both in terms of equipment and personnel. This makes them a more viable option for those with limited budgets. Additionally, audio podcasts can be produced more quickly than video podcasts, meaning they can be released more frequently. Finally, audio podcasts have more opportunities for people to listen. They can be shared more easily, and they can be published on more platforms. This makes them more accessible to a wider audience. Additionally, audio podcasts can be more engaging than video podcasts. They are more intimate, allowing the listener to connect more easily with the host and the content. When it comes to podcasting, starting with audio is the best option for most people. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

AI is a Superpower. AI is often referred to as a superpower, and for good reason. AI has the potential to revolutionize the way we interact with technology and dramatically change the way we live. From the ability to do our laundry to writing scripts and designing artwork, AI is quickly becoming a part of our everyday lives. The possibilities of AI are truly incredible. With AI, we can now ask it to write a script, create artwork, or even write a business plan. Chat GDP is a perfect example of this. It is an AI-enabled program that can write titles, blog posts, and even timestamp audio. It can even julienne! AI is changing the way we interact with technology and is quickly becoming an invaluable tool. However, AI is not quite ready to replace humans just yet. While AI can produce impressive results, it still needs some tweaking. AI cannot replicate humans' unique personalities, and this personal touch can make all the difference. AI is also prone to errors, as seen when a celebrity asked it how tall he was, and it got it wrong. In the end, AI is not an employee but an assistant. It can be used to help us come up with ideas, shape our ideas, and even grow our audience. It can be incredibly useful, but it still needs some human input. AI is a superpower, but it still needs some help from humans to reach its full potential. Start a Podcast Community. Are you ready to join the School of Podcasting? It provides a safe space for podcasters to come together, ask questions, and get help from one another. It also provides a platform for podcast creators to share their knowledge and experiences with others. This kind of community can be incredibly valuable and can help grow a podcast’s audience. The School of Podcasting (Dave’s membership site) provides a safe space for podcast creators to ask questions and get help from one another. Dave also provides a lot of support and guidance to his members, smothering them with attention to get them going in the right direction. This kind of support is invaluable and can help podcast creators reach their full potential. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Not sure? That's OK, as you have a 30-day money-back guarantee. Join Today Mentioned in this Episode Capsho Swell AI Word Hero Chat GBT P.S. the first 5 paragraphs were written by Swell AI and tweaked by me.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of the School of Podcasting, Dave Jackson shares his experiences with buying podcasting equipment and provides tips on how to make purchasing decisions that will help your podcast grow. He explains how he was able to save himself over a thousand dollars by setting logical criteria. Dave also evaluates YouTube product reviews and discusses Elgato and Logic-Tech webcams and their prices. JOIN THE SCHOOL OF PODCASTING Join worry free at www.schoolofpodcasting.com/ypc MENTIONED IN THIS EPISODE Sony ZV-1 Sony ZV-10 Elgato FacecamMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to share a few A-list celebrities who felt that way. So feeling this way is normal. We have a saying at the School of Podcasting, "Nobody will punch you in the face." It's true. Don't let YOU Stop YOU from sharing your message with the world. I can help. Join the School of Podcasting at www.schoolofpodcasting.com/listener to get a special price. You get access to: Step by Step tutorials A Private podcast mastermind Unlimited one-on-one consulting Don't deprive the world of what you have to share. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all the listeners of these shows are already listening to podcasts. So when you find a podcast that has an audience who should like your content, you might approach them and see if you can advertise on their show.The Movie StrategyWhile the movie Field of Dreams promises, "If you build it he will come," that is not true for podcasts. Just creating the podcast is only part of podcasting success. You need to promote it. Gary Arndt of the Everything Everywhere podcast follows what I call the "Movie Industry Business Strategy." That is:Make the best content you can.Spend are large amount of your budget on marketing your movie.Hope the audience tells their friends.Gary makes a good point. If the studios spent millions on promoting the Avengers movie (that was a sequel that everyone was waiting on), how do you expect to get any traffic without marketing your show? Places You Can Buy AdvertisingI did a long-form interview with Gary on the School of Podcasting.Podcast Addict Overcast Buzzsprout Ads Spotify Ads Podbean Pocketcasts Castbox Fountain.fmYou can track the activity and traffic using a tool like Switchy.Ready To Start Your Podcast?Along with step by step videos, a private podcasting mastermind, you get unlimited one-on-one consulting at the School of Podcasting. If you want to "Pick my brain" you can have Dave In Your Pocket.Mentioned in this episode:Get Your Show GrowingI once had a typo in the name of my show. I didn't see it. I'm too close. Your show may have some things that need polish. Get an objective overview at www.podcasthostseat.com AND get a free month at the School of PodcastingPodcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode). Advertising is Still Content My friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product? Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters. Podcast Advertising Is Not Your Only Monetization Option We all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers. We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast I'm Not Here to Crush Your Soul While I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations. Mentioned In This Episode School of Podcasting Profit From Your Podcast Dave In Your PocketMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience isn't that tech savvy, and finding a podcast app like Apple Podcasts or Google Podcasts is too much for them (and then find your show on the appl, and then follow/subscribe) it might be worth it to get an app for your show. People may be doing a search in the app store, and there may be less competition. Consulting Without Calendars Do you have podcasting questions in addition to a really unpredictable/busy schedule? Check out daveinmypocket.com.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include: Using a tool to help with episode titles Promoting the show on Tiktok Better Artwork and many more. So when we come back from these events we are excited and we want to see our download numbers soar and we put all these steps into place at once. If this works, this is great and we keep doing all the steps. However, what if you chose five things to add to your already busy schedule and only one of them is responsible for your growth? That means you are wasting your time doing something that is not helping. This is how podcast burnout happens. We watch YouTube, or go to events, read a book, etc and we get all sorts of ideas and we implement them all. Then later we get more content with more ideas and we feel overwhelmed. We feel we HAVE to do them ALL. If you implement one strategy at a time, you can better see if doing that strategy moves the needle. I recently started using Tiktok. Consequently, I can see where it is driving more traffic to my website. I am using a tool called switch which makes it very easy to monitor if people are clicking on things. Then you can see if something is working (or not) and if it is working, is it working enough to keep doing it? I will often create a coupon code to track and see if someone signs up for the School of Podcasting. That is my goal, and if I see multiple people have used a coupon such as YPC (for your podcast consultant) I can see where it is worth continuing to do this show. The key here is you need to be patient and only implement ONE strategy at a time and then give it a month. If you can, give it two. Then you can look at your data, make informed decisions and only do those strategies and actions that are working, quit doing those that don't, and save your sanity as you watch your show grow. I'm Dave Jackson and I want to be your podcast consultant who helps you plan, launch, grow, and monetize your show. Let's see what we can do together... Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience. 1. Amazon Look for your topic and then look at the 2 and 4-star reviews. These often are more constructive and descriptive. 2. YouTube Look for a channel on your subject, and then sort so you can see the most popular videos. Then go into the most popular video, and you can sort by the most helpful comments. 3. Facebook Groups When you find a Facebook group on your subject, be sure to read the rules. When you see a post you might want to follow, you can click on the " ... " and choose to "Turn on Notifications for this Post." Apply For a Free Strategy Call If you need help starting, planning, launching or growing your podcast join me for a free strategy call.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want their clients to be able to find them. So they have no legal leg to stand on. They signed a release. You put a lot of work into that episode. There is a certain amount of "How dare they even ask?!?!" This Isn't An Expose on Big Pharma - It's Your Podcast So yes, you could legally tell them "no, you signed a release." However, you would be missing out on one of the biggest benefits of podcast: the relationships. I'm sure you have other episodes your audience can consume. It's not like you're going to lose your audience because you removed one episode. If you're worried about "Setting a precedent," don't. Most guests are not thinking about your show. They've moved on. Hopefully, you are doing interviews that make the guest look good. People don't ask to have things removed where they look good. Conclusion I'm a big fan of "treat people the way you want to be treated." The guest is asking for a favor. Give it to them and pull down the interview. In the future, you will have a psychologist in your network who you might find useful. Join the Best Podcasting Community Join the School of Podcasting using the coupon YPC to get 20% off your subscription (forever). Get access to: Courses - Step By Step Coaching - Unlimited one-on-one Community - A mastermind filled with brilliant podcasting minds A 30-day Money-Back Guarantee See www.schoolofpodcasting.com/ypcMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure THEY know: Why they are on your show Who your audience is How long the interview is slotted to be Then make sure YOU know: How to pronounce their name What website they want to promote Need Help With Your Podcast? You can schedule a strategy session to discuss your podcast, or join the School of Podcasting and get unlimited one-on-one consulting. Join worry-free with a 30 day money-back guarantee. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show. 2. You can get additional stats from places like Apple Podcasts, Google Podcasts, Spotify, and Amazon. In Apple, you can see what is called engaged listeners as well as how many people are following your show, and how far they listen. In Google, you can see much of the same as well as what people are entering into Google search to find your show. In Spotify, you get the above information in addition to demographic data for your show and your episodes. Did you know that when you add your show to Amazon, you can ask Alexa to play your podcast on Amazon Music? (and that your show is in Audible?). This information can help you make better podcasts and grow your audience. Schedule a Strategy Session If you need help you can schedule a strategy session at www.podcastconsultant.com/strategy Join the School of Podcasting Community or Join the School of Podcasting and have unlimited sessions as well as get access to videos that show you how to do this, and network with a private mastermind filled with brilliant podcasters. Join the School of Podcasting Community todayMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't. Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years. Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanished. Don't be. I haven't bowled in years. I have a ball and bag around here somewhere and if I walk into an Alley to score some games, nobody cares that it has been decades. Go back to the basics. Identify why you're podcasting. Identify who this is for and what they need. Identify what you want them to do. Give them what they want, ask for what you need, and don't be being. SCHOOL OF PODCASTING NOW WITH UNLIMITED CONSULTING Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). I don't anything about this technology (You said the same thing about driving). Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. Join worry-free with a 30-day money-back guarantee Go to www.schoolofpodcasting.com/startMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback. While I recorded a few test shows, I didn't spend much time on this (two episodes) and I didn't get any feedback. When I saw my supply chain of content was not as fruitful as I thought, I ignored it and went with my heart. In the end, the podcast took more time than planned (they always do) but I am already doing multiple podcasts and understand the value of my time. Consequently, I told the audience of that show where to find me, and I am taking some extra time to learn from my own mistakes. You're never going to be perfect. All you can do is fail fast, and learn from your mistakes and move on. I Help Podcasters - It's What I Do If you need help, come visit me at www.podcastconsultant.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states, “Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.” It's harsh. It's also (I feel) true. This is why you don’t open an interview with “Tell me a little bit about yourself…” You are opening the door to boring. I don’t care where you went to school, where you live, what you drive, or who your favorite band is. I want you to help me solve my problem, and if your story will do that, then, by all means, ready the book Storyworthy, and tell me your story in a way that doesn’t put me to sleep and moves me forward. Check Out My Free Resources Free courses, checklists, and more www.podcastconsulant.com/freeMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud). Now 10 episodes later you sound better, and it is noticeable when this great-sounding voice follows the "not so great" intro. Now, I realize this is not a deal-breaker, but my point is, it's easy to fix. If you're going to use the same script, you just need to re-record your intro, and if you're using a music bed, adjust the volume to an appropriate level (vote with your ears). My Ideal Intro For me, the ideal intro has the following format: Introduce the SHOW Introduce the host Introduce the episode Then GET TO THE CONTENT as quickly as possible. If you need help start, growing, or monetizing your show, reach out to me at podcastconsulstant.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I was at an event and went to lunch with an old friend and he asked if I would like some feedback (I'm always open for advice)? He mentioned that sometimes when I'm talking about a mistake someone makes I may be coming across a bit more like a curmudgeon. I didn't get defensive and realized that there may be times when bad advice is being circulated and people are going down the wrong path. (I get frustrated when bad advice goes viral). When I launched the School of Podcasting, the original price was $5/month. This was one of my first products, and like everyone else I undersold my value. A friend of mine name Marcus (who had much more insights into marketing) asked, "Do you know of anything else on the Internet for sale for $5? This lead me to research and find out that when you price things too low, the perceived value goes way down (and hence less sales). EVERYONE NEEDS A STEVE OR MARCUS You need someone who is going to let you know when there may be room for improvement. Realize they aren't trying to hurt or discourage you, but because they care about you they want to make sure you're not shooting yourself in the foot. SPOTTING BAD FEEDBACK When you ask your friend and family for feedback you might hear things like, "Oh you sound so professional! Look at you with the microphone! You're going to be a star." Let's put this into the kitchen. You cook someone a recipe and they say, "Look at you in the kitchen with the forks and knives! You look like a cook!." You asked them to sample the food, and they're not talking about the food. They might ask you to explain what podcasting is. Here again, you have a conversation but nobody is talking about you episode. There is an episode of Friends where Joey has a spot on TV and he asks, "So what do you think?" and then his phone rings. Ross yells out, "I get good lighting!" as Rachel says, "You had good lighting last time! It's my turn." Give them an episode and ask some hard questions such as: 1. Did you listen all the way through? 2. If not where did you stop and why? 3. What was the biggest takeaway? Realize if the show isn't resonating with the audience you want to know this NOW so you can figure out what needs to be tweaked. It takes a bit of maturity to step back and realize things could be improved, but your goal is not just to produce a podcast, but to produce a good podcast. FREE PODCAST LAUNCH CHECKLIST Ready to start podcasting but not sure what steps to take and in what order? This free checklist will help you launch your podcast in the correct sequence for maximum effect. www.schoolofpodcasting.com/checklist NEED SOME HELP WITH YOUR PODCAST? Go to www.podcastconsultant.com/schedule and set up a strategy call to get you going in the right direction and start increasing those downloads.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There is a conference about your topic, and you decide to attend. If you are traveling to get there, this won't be cheap so today I'm going to tell you how to get the most out of going to a conference. Wear Comfortable Shoes In some cases, these are in giant hotels that will have you going way over 10,000 steps. Also, you will be standing a fair amount in the hallways and having great conversations. Bring Chap Stick As you will be talking more, all that air going over your lips makes them dry Bring Breathe Mints Um, yeah... pretty obvious. Bring Business Cards Business cards are cheap and I typically make a card to promote my product or services (it may have my email, but not a phone number, it is more about getting people to my site). QR Code? Thanks to Covid, most of us are now familiar with those square images with dots. When you point your phone at these you can click a link and be taken to someone's website. If your niche is a bit more tech-savvy, you can create and download one to your phone. Show it to someone, and they go to your website. I use a service called Linq for this. Step Out of Your Shell Many podcasters are introverts. That's is why we love podcasting. It's a great way to meet tons of people without meeting tons of people. That won't work here. The biggest takeaways from these conferences are the relationships you build. Just walk up to anybody and ask them, "What brings you to the conference." Get Some Rest You probably had to get up early if you're flying to the event, and then you stay up late talking to everyone. Your body needs rest. You want to be sharp. Drink Lots of Water Your voice will get dry, and often then have loud music at these events, so when you throw in shouting over the music in addition to lots of talking, your voice/throat needs water, and your body needs to stay hydrated. FREE PODCAST LAUNCH CHECKLIST Ready to start your podcast but you're not sure what steps to take first? This will walk you through the steps in the right order www.schoolofpodcasting.com/checklist FREE PODCAST CLASSES www.schoolofpodcasting.com/freeclasses NEED HELP WITH YOUR PODCAST? I can help! Schedule a strategy session today at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I have seen this over and over in my 17 years of podcasting. A big company comes in and explains how they are embracing podcasting, and then a short time later they quietly disappear and hope all the people with microphones don't notice. We do. There is one strategy that ALWAYS works with or without social media and that is what I want to share today. WHO WANTS FREE STUFF? I have a number of free classes at www.schoolofpodcasting.com/freeclasses FOCUS ON YOUR AUDIENCE This always works. Find out what they need and give it to them, and then make it easy to find your show, share your show, and subscribe and follow your show. Be sure to ASK your audience (your sales team) to tell a friend in a clear, slow, specific manner. There is no free switch that will get you 10,000 downloads by the weekend. But when you deliver value, this does make the numbers go up (slowly) instead of down. Need Some Help? I'd love to help you. Go to www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There is a simple exercise you can to pick the right publishing schedule. I did this with my new podcast and it help me immensely. WHY? As always it comes back to WHO is this for and WHY are you doing it? You might do a quick daily podcast to keep your brand in front of your target audience. You might do a longer (20 minutes?) episode on a weekly basis that allows you to show your expertise. It will vary from person to person. HOW TO CHOOSE YOUR SCHEDULE I just launched a new podcast called the Podcast Trailer show. It's simple. It's me introducing trailers. I thought it would take maybe five minutes but it was closer to 10-20. How do I know this? You take the guesswork out of how long it takes to record and edit an episode. By measuring how long it took from pressing record to pressing publish you take the guesswork out of it. DO YOU HAVE THAT KIND OF TIME? So now you can ask yourself, "Do I have 20 minutes a day to create a podcast (or whatever your time is)? In my case, the answer was NO WAY. So I recorded a few more and saw where I was getting quicker, and decided my schedule could bear three days a week (I did consider two). GETTING INTO THEIR ROUTINE BY publishing on a consistent basis you become part of your listener's routine. Yes, it's important to have consistency, but don't get confused. Consistency in QUALITY CONTENT is more important than consistency in the publishing schedule. WHO WANTS FREE STUFF? Check out my free classes at www.schoolofpodcasting.com/freeclasses SCHEDULING SOME COACHING www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You join an online podcasting community and people keep talking about "301 redirects." What is it and when do you use it? 301 REDIRECTS If you've ever moved, you know you need to fill out a change of address form so any mail that goes to your old address forwards to the new address. If you put that into podcasting, it is similar. A 301 redirect is a "Change of address" for your podcast. When Do You Use a 301 Redirect in Podcasting? If you are moving from one media host to the new media host (say moving from Anchor to Libsyn - use the coupon code sopfree at libsyn.com) then you would redirect the old Anchor feed to point at Libsyn. What Does the Listener Have to Do? Nothing. The listener doesn't even know any of this happened. If you were using (fr example ) Apple Podcasts app, when you start it, the app would check your show's old feed and find the change of address (the 301 redirect) and then go to your new host (Libsyn.com). In Libsyn.com there is a "new feed tag" which alerts the app that the next time it is started, it can go directly to Libsyn as the show doesn't live on Anchor anymore. A Couple Things to Keep In Mind Be sure to download any stats from the old host as they won't transfer Download any invoices you might need for your taxes Don't multi-task when you start setting up a redirect Moving from one media host to the next won't bring you more downloads (it's the content that does that along with your promotion). Mentioned in This Episode Free courses for you www.podcastconsultant.com/free Libsyn.com - coupon sopfree Captivate Hosting Why Free Hosting Doesn't Work Podcast ConsultantMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

People are trying to launch their podcast with down to the second precision and I'm here to tell you that you're going to lose your mind or have a heart attack. People will pick a release date (typically not far out enough) and then struggle and freak out trying to make an extremely unrealistic deadline. This is especially true when it comes to submitting your show to the directories. Submit to ALL OF THEM, and once you are approved, THEN you can PLAN your launch. Being in an app for a week or so won't ruin your launch. There are 580,000 active podcasts (almost 4 million in total) and you're not going to get much traffic until you start telling people. Being in apps doesn't get you found, but it does make it easier to be found (kind of, search in these apps is not great). If you need help planning, launching, growing or monetizing your podcast, let's schedule a strategy session at https://www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you let someone configure your podcast, there is a good chance you "Didn't know what I didn't know" and you may not even own your show. Today I cover some tips. 1. Make your media host offers a redirect ( use the coupon code sopfree to get a free month at Libsyn.com) 2. Make sure it's YOUR email and credit card on your media host and web host. 3. Make sure you use YOUR login and password when submitting to Apple, Google, Stitcher, and Spotify. These directories have additional stats that show how far people listen. Video on Mechanics of Podcasting When you don't follow these recommendations, you are in a situation where someone is between you and your podcast and that is a bad situation. If you need help with this, let me walk you through settings up your show and ensure YOU KEEP CONTROL. See www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Currently, I live alone. However, when I start HBO Max or Hulu a screen pops up that asks me who is listening with only one choice - Me. I know that it's only one click. However, can't they tell that there isn't an option here? It's me or someone else? It's not. There is only one answer: me. It's annoying. Do you have that one annoying friend? Do you hang out with them all the time (if at all)? Probably not because they are annoying. A Bad Use of a Podcast You beg people to come and listen to your podcast. You do a great job of getting us excited about the topic. I go to the show description (some people call this the "show notes") and there is no link. What? Huh? Then I hear you say that to find the link I'm looking for, I have to go to your newsletter, social media, etc. Wait. I'm right here. You said to come here and listen to your podcast. It's working, and now you want me to go someplace else? But Wait It Gets Worse So I go to the link you mention, and as I just discovered your show, it's not at the top of the screen anymore. You published this episode six weeks ago, and now I have to search. This is like inviting someone into your home, having them ask, "Where is your bathroom?" and saying, "It's in here somewhere." You don't do that. I am your guest. You say, "Go down the hallway and it's the first door on the left, and the light switch is on the right-hand side." Podcasters assume that people listen on the release date (and they do). However, as you get more episodes a larger percentage of your download for the current month are from your older episodes. Over 60% of the School of Podcasting's monthly downloads come from episodes NOT released in that month. Give The Listener a Smooth Experience Don't tell your podcast audience to "Find me in the app" as many podcast apps have a horrible search mechanism that doesn't work. Have them subscribe on your site where you've made it easy. If you want to grow your email list, offer something of value while you're giving value about the current subject. This way if I don't need your lead magnet, I still get value. Need Some Help With Your Podcast? Let me take my 17 years of podcasting experience and help you avoid the common podcasting pitfalls and get you going in the right direction. Let's schedule a strategy session today at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted) The dynamic part is you can change the content later and it will update all the episodes that have "Spots." Dynamic Ad Companies When I did the research for my book I used a dynamic ad insertion company that put generic ads into my show. It paid .0017 per episode. If you have 2000 downloads that calculates to $3.40 (so these only work for people with HUGE audiences. Things to Think About You need to get consistent with your recording volume as you want the dynamic content to be the same volume as the rest of the episode. You need to think about how you are going to lead into the content and come out of it. You can leave a very small space as when you pick the spot you can go down to millisecond precision. Don't treat it like a new toy and over saturate your episodes with ads. Nobody tunes into a show (Except maybe the super bowl) for the advertisements. Do mix up the ads so you don't force your audience to hear the same advertisement over and over. Companies That Offer Dynamic Content Buzzsprout (pre and post roll) Captivate (pre, post, and midrolls) Libsyn (ore, post, mid, and geographic targeting enterprise solution) Blubrry (enterprise solution) Red Circle (pre, post, mid) Need Help Growing Your Podcast? Join the School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we talk about front-loading your podcast with the best content to get people engaged and to KEEP them engaged. GROCERY STORES Grocery stores make their customers walk to the back of the store (typically ) to get to the bread, milk, eggs, and meat (those things that everyone will need). Don't make our audience work to get to the good stuff, you can move it to the front even if it happened at the end of the show. BE ETHICAL I'm not talking about rearranging the words people say to make it sound like something they never said. I'm letting you know it is OK to edit out the boring and move the engaging content to the front. NEED HELP WITH YOUR PODCAST? Let me help you. Schedule a strategy call today t www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As I release this it's January which is a month where many people launch a podcast. Why? Because it's a new year and they are pumped up and ready to embrace the new year. That is great and I love the excitement. Here are some questions you need to answer. 1, Why Are You Starting a Podcast? Potential Answers include: To be seen as an expert To promote a product or service (marketing) To find like-minded people (build community) To reach a global audience For the fun of it 2. Is this a passion project, a hobby, or a business A passion project is "just for fun" A hobby might be taken a little more seriously, with the hopes of making some money (think of it as the musician who plays on the weekends, but is never moving to Nashville) A business is a person who has products or services to sell. They want to sell advertising, and it needs to generate money. 3. Who is your audience? Is this a podcast for people to be more confident? How about a more confident parent? How about a more confident first-time parent? How about a more confident first-time, interracial parent? 4. What do they want to hear? (Why will they listen to your podcast?) I have strategies to help you find your audience and avoid "guessing" what they want, so you speed up the pace of growing your audience. 5. How will you gauge your success? By downloads? By Sales? By Awareness? By How You Feel? If you can answer these questions, you have a clear idea of where you're going, who you are servicing, and how you are going to get to where you want to go. Let Me Help You Need help, go to podcastconsultant.com/schedule and schedule a strategy call today. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I know it's hard to ask someone to review that first episode that you just spent 10 hours working on, but it makes no sense to promote something until you know it engages your listeners. THE BEST EXAMPLE In watching the documentary Get Back on Disney+, there is not one but TWO clips of Yoko Ono "singing." Does her husband John Lennon stop her to say, "Hey let's work on that later?" No, he's probably blind to her shrieking into the microphone. So my advice today is don't be Yoko. Your family and friends are not going to let you know those things that need tweaking in your episode. So Yoko Singing on David Letterman https://youtu.be/D750pEKhfd0?t=64 Apply For a Free Strategy Call If you need help starting, planning, launching, or growing your podcast join me for a free strategy call. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy