Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in podcast production • AI tools for podcasting • Transcription services and their multiple uses • Closed captions in podcasting • Importance of proper use of transcripts and SEO Different Uses of Podcast Transcripts Transcripts can serve many different purposes in podcasting. Here are a few ways they can be used: 1. Closed captions: Transcripts can be used to create closed captions, which improves accessibility for hearing-impaired audiences. 2. Content editing: Transcripts can be used as a tool for editing podcast content. By reviewing the transcript, podcasters can identify areas of the episode that need improvement or clarification. 3. Quote pulling: Transcripts can also be used to pull quotes from the episode for promotional or marketing purposes. 4. SEO improvement: Transcripts can improve search engine optimization by providing text content that search engines can crawl and understand. 5. Alternative content consumption: Some listeners prefer to read transcripts rather than listen to the entire episode, so transcripts can provide an alternative way for audiences to consume the content. It's important to note that unedited transcripts may not make sense and could actually hurt SEO if used for episode descriptions, so it's important to edit transcripts before using them for any purpose. An Evolving Space The one thing that is staying the same in this space is CHANGE. There were over 1000 tools based on AI released in April. So by the time you read this, the apps I'm mentioning will have added updates, and there will probably be updates in about 10 minutes. This makes it VERY hard (if not impossible) to pick a "Best one". Capsho has the highest price if you want all the bells and whistles, and CastMagic is the best deal right now with a lifetime deal on Appsumo. How I Saved 40 Minutes Editing One Episode I got permission to play a part of another podcast. I said, hey, can I take this clip from your show and play it in mine? And they're like, "Yeah, that's fine," except it was a 50-minute episode, and I couldn't remember where that clip was. I ran it up through Otter, had it, transcribed it, and I searched for the phrase I was looking for, and there it was. And I could see where it was near the end of the show. So I saved at least 40 minutes looking for a certain part of the episode that I would use. Show Edits In a Google Doc You could take your transcript, and in the Google Doc there is a highlighter, and you could mark your edits on the screen and share the link with your editor. Easier to Spot "Pull Quotes" You can read an episode faster than listening to it, so when you are listening for pull quotes, you can spot these easier with transcripts. Mentioned In This Episode Otter Capsho CastMagic Swellai PodSqueeze MacWhisperMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about it too much. Instead, he recommends that they start recording themselves, either on their phone or with a basic microphone, to get comfortable being behind the microphone. He argues that, like learning to drive, starting a podcast is a process of gradually gaining confidence and skill, and that it's okay not to know where you want to go initially. It's OK TO Be Unsure Starting a podcast can be a daunting task, especially if you're not sure what you want to talk about. Many people feel the urge to get their voice out there, but they don't have a clear direction. This can be frustrating, as it can be difficult to get started when you don't have a plan. However, I believe that you should still get behind the microphone, even if you don't know what you want to talk about. Just like learning to drive a car, it's important to get comfortable behind the wheel before you hit the open road. To do this, you can record into your phone or buy a microphone like a Samson Q2U for less than $100. This allows you to get used to speaking and recording without having to worry about releasing what you record. You can practice and delete recordings until you feel comfortable. You Don't Have to Release Everything Your Record It's also important to remember that you don't have to put out everything you record. You don't want to release boring content, and it's okay to delete something if it's not up to par. I've been podcasting for 18 years, and I still listen to my recordings before I make them public. I recently had an issue where the music was too loud and I couldn't hear what I was saying, so I had to go back and fix it. Overall, you don't have to be perfect when you start podcasting. Everyone learns at their own pace, and it's important to focus on your own progress. If you're stuck, there are plenty of resources out there to help you. I offer a 30-day money-back guarantee if you need help, and I'm here to be your podcast consultant. So don't be afraid to get behind the microphone and start podcasting confidently. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience. Show Notes Show notes is a phrase I'm going to swap out for "Episode Description." We know what a show is. We know what notes are, but your listener may not understand what it means when you put them together. Podcasters created this phrase, and most podcasters understand the phrase. Listeners may be a bit confused. If you add a little more clarity, they may avoid being confused. By calling the description of your episode the "Episode Description" may lead to less confusion. YouTube Podcast Youtube launched a "feature" to turn your YouTube playlist into a "Podcast." To this, I say, Just because there is a mouse in the cookie jar doesn't mean it's a cookie." You need an RSS feed to be a podcast. Yes, YouTubers create content. But they are no podcasters. They are YouTubers. Technically we are all content creators. Mentioned In This Episode Profit From Your Podcast Book Capsho (AI Transcription) Swell AI (AI Transcription) READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Timeline 00:00:08 - Words Matter (Opening) 00:00:53 - Show Notes 00:02:28 - The Most Upsetting Mistake 00:03:21 - What Else Do You Put In Your Episode Description? 00:03:52 - Google Wants GOOD Words 00:05:06 - AI Tools Need a Human Touch 00:05:24 - Your Episode Description is a Blog Post 00:06:13 - A Mouse in the Cookie Jar 00:07:47 - Embrace being a "Youtuber" 00:08:20 - Why Do I Care? 00:08:44 - Join the School of Podcasting Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a certain amount of time, they will be able to make money. This is not the case. As Dave Jackson, the honest podcast consultant, explains, you can’t monetize dust. To make money from your podcast, you need to have a sizable audience. While there are some rare occasions where you can make money with a small audience, the reality is that most podcasters need at least 10,000 downloads per episode to attract big sponsors. Unfortunately, only 10% of podcasters get 10,000 downloads per episode. The good news is that there are other ways to monetize your podcast besides advertising. Affiliate marketing, crowdfunding, and donations are all viable options (see the book Profit From Your Podcast). You also don’t have to make money from your podcast. If you’re doing it for fun, that’s perfectly fine. The key to monetizing your podcast is to grow your audience. If you have a small audience, you won’t be able to attract sponsors or make money from your podcast. You must focus on growing your audience and building relationships with your listeners. If you need help, you can sign up for my Podcast Consultant service. I'm truly not trying to crush your dreams and aspirations. I just want you to have accurate information for your to base your choices. Just because you have less than 10,000 downloads per episode doesn't mean you can't have a sponsor. I get between two and three thousand downloads per episode of the School of Podcasting. I've had sponsors in the past that wanted to reach podcasters. I prefer to be my own sponsor (as it is more lucrative). In conclusion, if you want to monetize your podcast, you must grow your audience. This will take time and effort, but it’s worth it in the end. With the right strategies and patience, you can turn your podcast into a profitable business. Do You Have a Podcast Plan? Creating a podcast plan is essential for success. Your plan should include a list of topics you want to cover, as well as a schedule for releasing episodes. You should also decide how to monetize your podcast, such as through sponsorships, advertising, or selling merchandise. Additionally, you should create a marketing strategy to promote your podcast and reach your target audience. This could include creating a website, engaging with listeners on social media, and leveraging influencers. It’s also important to have a plan for dealing with any challenges. This could include dealing with technical issues, such as audio quality, or responding to negative feedback. Additionally, you should have a plan for how you’ll grow your audience. This could include guest appearances on other podcasts, running contests, or creating a referral program. Finally, it’s important to have a plan for staying motivated. This could include setting goals, creating a timeline for achieving them, and rewarding yourself when you reach them. It’s also important to have a supportive team that can help you stay on track. A podcast consultant can be a great way to get advice and support. Need Help With Your Podcast? Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD The reality is, it doesn't matter. You need permission from the songwriter, the performer, and whoever owns the mechanical rights (typically a record label). The problem is podcasts are downloadable. If they were streaming only, but because their not they don't fall under the same situation where a soundscape account could make you legal. Then throw on top of it that podcastin is global so what is legal in the US might be different in another country. My friend Steve Stewart for a takedown notice from Spotify. (see tweet). These episodes from 2012-2014 and he just now getting notices. The authors of the book Reclaiming Fair Use: How to Put Balance Back in Copyright might say it is fine as he didn't gave away the full song. However, when you use it as a bed (think soundtrack), things get murky. What I've seen people do is have a musician listen to the song they like and make one very similar to the original, and use it for their show. There are places such as Music Radio Creative, Fiverr where you can hire people to write your own jingle. It won't be $5, but if you buy a logo at some place like Audio Jungle, it is often under $20 and then you can hire someone to do just a voice-over and put them together yourself. In the end, I would just stay away from playing unlicensed music (fair use or not). READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself. One of the main reasons to promote audio over video is because there are more opportunities to listen than there are to watch. People can listen to your podcast while they are driving, working, or doing other activities that don't allow them to watch a video. Additionally, audio files are generally much smaller than video files, which makes them easier to host and share. Another reason to promote audio over video is that it is often more cost-effective. Video requires additional equipment, such as lighting and editing software, which can be expensive. Additionally, video production and editing can be time-consuming, adding to the cost. Finally, audio is often more accessible than video. Not everyone has access to a device that can play video, but most people can access audio. Additionally, audio is more widely accepted in podcast apps, while some apps only stream the audio from video podcasts. In conclusion, when it comes to promoting your podcast, audio is the more practical option. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most. Audio Out Performs Video A famous comedian started a podcast that he wanted to be video only. He was talked into providing an audio option as well. When the show was launched the comedian's team only promoted the video version of the show and ignored the audio. Yet, the audio podcast out-performed the video version ten to one. When Podcasters Launch a YouTube Channel A podcaster may think they are going to get more people to listen to their show on Youtube. Youtube viewers like to watch, so instead of growing your podcast audience, you are starting a Youtube channel from scratch. I had someone joined the School of Podcasting and said, "Oh you do audio stuff too?" (um, yeah for 17 years). So you will be growing a second audience. Starting with Audio AND Video Can Burn You Out When you are a brand new content creator, it is hard to get into your rhythm. When you throw in video with lighting, backdrops, cameras and more, you can get overwhelmed very easily. Start with audio podcasting. When it comes to podcasting, audio is the most accessible medium. It is easier to produce and doesn’t require expensive equipment or extensive knowledge of video production. Additionally, audio podcasts are easier to consume. They can be listened to while doing other activities, such as driving, cleaning, or exercising. This makes them more appealing to a wider audience. Audio podcasts are also more cost-effective than video podcasts. They require fewer resources, both in terms of equipment and personnel. This makes them a more viable option for those with limited budgets. Additionally, audio podcasts can be produced more quickly than video podcasts, meaning they can be released more frequently. Finally, audio podcasts have more opportunities for people to listen. They can be shared more easily, and they can be published on more platforms. This makes them more accessible to a wider audience. Additionally, audio podcasts can be more engaging than video podcasts. They are more intimate, allowing the listener to connect more easily with the host and the content. When it comes to podcasting, starting with audio is the best option for most people. It is more accessible, cost-effective, and has more opportunities for people to listen. While video can be an effective medium for some podcasts, audio is the better option for most. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

AI is a Superpower. AI is often referred to as a superpower, and for good reason. AI has the potential to revolutionize the way we interact with technology and dramatically change the way we live. From the ability to do our laundry to writing scripts and designing artwork, AI is quickly becoming a part of our everyday lives. The possibilities of AI are truly incredible. With AI, we can now ask it to write a script, create artwork, or even write a business plan. Chat GDP is a perfect example of this. It is an AI-enabled program that can write titles, blog posts, and even timestamp audio. It can even julienne! AI is changing the way we interact with technology and is quickly becoming an invaluable tool. However, AI is not quite ready to replace humans just yet. While AI can produce impressive results, it still needs some tweaking. AI cannot replicate humans' unique personalities, and this personal touch can make all the difference. AI is also prone to errors, as seen when a celebrity asked it how tall he was, and it got it wrong. In the end, AI is not an employee but an assistant. It can be used to help us come up with ideas, shape our ideas, and even grow our audience. It can be incredibly useful, but it still needs some human input. AI is a superpower, but it still needs some help from humans to reach its full potential. Start a Podcast Community. Are you ready to join the School of Podcasting? It provides a safe space for podcasters to come together, ask questions, and get help from one another. It also provides a platform for podcast creators to share their knowledge and experiences with others. This kind of community can be incredibly valuable and can help grow a podcast’s audience. The School of Podcasting (Dave’s membership site) provides a safe space for podcast creators to ask questions and get help from one another. Dave also provides a lot of support and guidance to his members, smothering them with attention to get them going in the right direction. This kind of support is invaluable and can help podcast creators reach their full potential. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Not sure? That's OK, as you have a 30-day money-back guarantee. Join Today Mentioned in this Episode Capsho Swell AI Word Hero Chat GBT P.S. the first 5 paragraphs were written by Swell AI and tweaked by me.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of the School of Podcasting, Dave Jackson shares his experiences with buying podcasting equipment and provides tips on how to make purchasing decisions that will help your podcast grow. He explains how he was able to save himself over a thousand dollars by setting logical criteria. Dave also evaluates YouTube product reviews and discusses Elgato and Logic-Tech webcams and their prices. JOIN THE SCHOOL OF PODCASTING Join worry free at www.schoolofpodcasting.com/ypc MENTIONED IN THIS EPISODE Sony ZV-1 Sony ZV-10 Elgato FacecamMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to share a few A-list celebrities who felt that way. So feeling this way is normal. We have a saying at the School of Podcasting, "Nobody will punch you in the face." It's true. Don't let YOU Stop YOU from sharing your message with the world. I can help. Join the School of Podcasting at www.schoolofpodcasting.com/listener to get a special price. You get access to: Step by Step tutorials A Private podcast mastermind Unlimited one-on-one consulting Don't deprive the world of what you have to share. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all the listeners of these shows are already listening to podcasts. So when you find a podcast that has an audience who should like your content, you might approach them and see if you can advertise on their show.The Movie StrategyWhile the movie Field of Dreams promises, "If you build it he will come," that is not true for podcasts. Just creating the podcast is only part of podcasting success. You need to promote it. Gary Arndt of the Everything Everywhere podcast follows what I call the "Movie Industry Business Strategy." That is:Make the best content you can.Spend are large amount of your budget on marketing your movie.Hope the audience tells their friends.Gary makes a good point. If the studios spent millions on promoting the Avengers movie (that was a sequel that everyone was waiting on), how do you expect to get any traffic without marketing your show? Places You Can Buy AdvertisingI did a long-form interview with Gary on the School of Podcasting.Podcast Addict Overcast Buzzsprout Ads Spotify Ads Podbean Pocketcasts Castbox Fountain.fmYou can track the activity and traffic using a tool like Switchy.Ready To Start Your Podcast?Along with step by step videos, a private podcasting mastermind, you get unlimited one-on-one consulting at the School of Podcasting. If you want to "Pick my brain" you can have Dave In Your Pocket.Mentioned in this episode:Get Your Show GrowingI once had a typo in the name of my show. I didn't see it. I'm too close. Your show may have some things that need polish. Get an objective overview at www.podcasthostseat.com AND get a free month at the School of PodcastingPodcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, but maybe not one of the big ones (more about that in the next episode). Advertising is Still Content My friend Neil Hedley from Knopp Studios has an episode in the Voice in My Hed podcast where he mentions that if an advertisement can't hold your attention, how is it going to sell a product? Coincidently I created a more entertaining way of saying all of my talking points while addressing the potential fears of wanna-be podcasters. Podcast Advertising Is Not Your Only Monetization Option We all seem to have a knee-jerk reaction. 1. Start a podcast 2. Get advertisers. We seem to skip step 2 (the real one) which is grow and audience. There are other ways to make money with a podcast I'm Not Here to Crush Your Soul While I realize we all want podcast monetization to be quick and easy, I just want you to come into podcasting with realistic expectations. Mentioned In This Episode School of Podcasting Profit From Your Podcast Dave In Your PocketMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience isn't that tech savvy, and finding a podcast app like Apple Podcasts or Google Podcasts is too much for them (and then find your show on the appl, and then follow/subscribe) it might be worth it to get an app for your show. People may be doing a search in the app store, and there may be less competition. Consulting Without Calendars Do you have podcasting questions in addition to a really unpredictable/busy schedule? Check out daveinmypocket.com.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include: Using a tool to help with episode titles Promoting the show on Tiktok Better Artwork and many more. So when we come back from these events we are excited and we want to see our download numbers soar and we put all these steps into place at once. If this works, this is great and we keep doing all the steps. However, what if you chose five things to add to your already busy schedule and only one of them is responsible for your growth? That means you are wasting your time doing something that is not helping. This is how podcast burnout happens. We watch YouTube, or go to events, read a book, etc and we get all sorts of ideas and we implement them all. Then later we get more content with more ideas and we feel overwhelmed. We feel we HAVE to do them ALL. If you implement one strategy at a time, you can better see if doing that strategy moves the needle. I recently started using Tiktok. Consequently, I can see where it is driving more traffic to my website. I am using a tool called switch which makes it very easy to monitor if people are clicking on things. Then you can see if something is working (or not) and if it is working, is it working enough to keep doing it? I will often create a coupon code to track and see if someone signs up for the School of Podcasting. That is my goal, and if I see multiple people have used a coupon such as YPC (for your podcast consultant) I can see where it is worth continuing to do this show. The key here is you need to be patient and only implement ONE strategy at a time and then give it a month. If you can, give it two. Then you can look at your data, make informed decisions and only do those strategies and actions that are working, quit doing those that don't, and save your sanity as you watch your show grow. I'm Dave Jackson and I want to be your podcast consultant who helps you plan, launch, grow, and monetize your show. Let's see what we can do together... Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience. 1. Amazon Look for your topic and then look at the 2 and 4-star reviews. These often are more constructive and descriptive. 2. YouTube Look for a channel on your subject, and then sort so you can see the most popular videos. Then go into the most popular video, and you can sort by the most helpful comments. 3. Facebook Groups When you find a Facebook group on your subject, be sure to read the rules. When you see a post you might want to follow, you can click on the " ... " and choose to "Turn on Notifications for this Post." Apply For a Free Strategy Call If you need help starting, planning, launching or growing your podcast join me for a free strategy call.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want their clients to be able to find them. So they have no legal leg to stand on. They signed a release. You put a lot of work into that episode. There is a certain amount of "How dare they even ask?!?!" This Isn't An Expose on Big Pharma - It's Your Podcast So yes, you could legally tell them "no, you signed a release." However, you would be missing out on one of the biggest benefits of podcast: the relationships. I'm sure you have other episodes your audience can consume. It's not like you're going to lose your audience because you removed one episode. If you're worried about "Setting a precedent," don't. Most guests are not thinking about your show. They've moved on. Hopefully, you are doing interviews that make the guest look good. People don't ask to have things removed where they look good. Conclusion I'm a big fan of "treat people the way you want to be treated." The guest is asking for a favor. Give it to them and pull down the interview. In the future, you will have a psychologist in your network who you might find useful. Join the Best Podcasting Community Join the School of Podcasting using the coupon YPC to get 20% off your subscription (forever). Get access to: Courses - Step By Step Coaching - Unlimited one-on-one Community - A mastermind filled with brilliant podcasting minds A 30-day Money-Back Guarantee See www.schoolofpodcasting.com/ypcMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure THEY know: Why they are on your show Who your audience is How long the interview is slotted to be Then make sure YOU know: How to pronounce their name What website they want to promote Need Help With Your Podcast? You can schedule a strategy session to discuss your podcast, or join the School of Podcasting and get unlimited one-on-one consulting. Join worry-free with a 30 day money-back guarantee. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show. 2. You can get additional stats from places like Apple Podcasts, Google Podcasts, Spotify, and Amazon. In Apple, you can see what is called engaged listeners as well as how many people are following your show, and how far they listen. In Google, you can see much of the same as well as what people are entering into Google search to find your show. In Spotify, you get the above information in addition to demographic data for your show and your episodes. Did you know that when you add your show to Amazon, you can ask Alexa to play your podcast on Amazon Music? (and that your show is in Audible?). This information can help you make better podcasts and grow your audience. Schedule a Strategy Session If you need help you can schedule a strategy session at www.podcastconsultant.com/strategy Join the School of Podcasting Community or Join the School of Podcasting and have unlimited sessions as well as get access to videos that show you how to do this, and network with a private mastermind filled with brilliant podcasters. Join the School of Podcasting Community todayMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't. Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years. Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanished. Don't be. I haven't bowled in years. I have a ball and bag around here somewhere and if I walk into an Alley to score some games, nobody cares that it has been decades. Go back to the basics. Identify why you're podcasting. Identify who this is for and what they need. Identify what you want them to do. Give them what they want, ask for what you need, and don't be being. SCHOOL OF PODCASTING NOW WITH UNLIMITED CONSULTING Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks). I don't anything about this technology (You said the same thing about driving). Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds, and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge. Join worry-free with a 30-day money-back guarantee Go to www.schoolofpodcasting.com/startMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback. While I recorded a few test shows, I didn't spend much time on this (two episodes) and I didn't get any feedback. When I saw my supply chain of content was not as fruitful as I thought, I ignored it and went with my heart. In the end, the podcast took more time than planned (they always do) but I am already doing multiple podcasts and understand the value of my time. Consequently, I told the audience of that show where to find me, and I am taking some extra time to learn from my own mistakes. You're never going to be perfect. All you can do is fail fast, and learn from your mistakes and move on. I Help Podcasters - It's What I Do If you need help, come visit me at www.podcastconsultant.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states, “Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.” It's harsh. It's also (I feel) true. This is why you don’t open an interview with “Tell me a little bit about yourself…” You are opening the door to boring. I don’t care where you went to school, where you live, what you drive, or who your favorite band is. I want you to help me solve my problem, and if your story will do that, then, by all means, ready the book Storyworthy, and tell me your story in a way that doesn’t put me to sleep and moves me forward. Check Out My Free Resources Free courses, checklists, and more www.podcastconsulant.com/freeMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud). Now 10 episodes later you sound better, and it is noticeable when this great-sounding voice follows the "not so great" intro. Now, I realize this is not a deal-breaker, but my point is, it's easy to fix. If you're going to use the same script, you just need to re-record your intro, and if you're using a music bed, adjust the volume to an appropriate level (vote with your ears). My Ideal Intro For me, the ideal intro has the following format: Introduce the SHOW Introduce the host Introduce the episode Then GET TO THE CONTENT as quickly as possible. If you need help start, growing, or monetizing your show, reach out to me at podcastconsulstant.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I was at an event and went to lunch with an old friend and he asked if I would like some feedback (I'm always open for advice)? He mentioned that sometimes when I'm talking about a mistake someone makes I may be coming across a bit more like a curmudgeon. I didn't get defensive and realized that there may be times when bad advice is being circulated and people are going down the wrong path. (I get frustrated when bad advice goes viral). When I launched the School of Podcasting, the original price was $5/month. This was one of my first products, and like everyone else I undersold my value. A friend of mine name Marcus (who had much more insights into marketing) asked, "Do you know of anything else on the Internet for sale for $5? This lead me to research and find out that when you price things too low, the perceived value goes way down (and hence less sales). EVERYONE NEEDS A STEVE OR MARCUS You need someone who is going to let you know when there may be room for improvement. Realize they aren't trying to hurt or discourage you, but because they care about you they want to make sure you're not shooting yourself in the foot. SPOTTING BAD FEEDBACK When you ask your friend and family for feedback you might hear things like, "Oh you sound so professional! Look at you with the microphone! You're going to be a star." Let's put this into the kitchen. You cook someone a recipe and they say, "Look at you in the kitchen with the forks and knives! You look like a cook!." You asked them to sample the food, and they're not talking about the food. They might ask you to explain what podcasting is. Here again, you have a conversation but nobody is talking about you episode. There is an episode of Friends where Joey has a spot on TV and he asks, "So what do you think?" and then his phone rings. Ross yells out, "I get good lighting!" as Rachel says, "You had good lighting last time! It's my turn." Give them an episode and ask some hard questions such as: 1. Did you listen all the way through? 2. If not where did you stop and why? 3. What was the biggest takeaway? Realize if the show isn't resonating with the audience you want to know this NOW so you can figure out what needs to be tweaked. It takes a bit of maturity to step back and realize things could be improved, but your goal is not just to produce a podcast, but to produce a good podcast. FREE PODCAST LAUNCH CHECKLIST Ready to start podcasting but not sure what steps to take and in what order? This free checklist will help you launch your podcast in the correct sequence for maximum effect. www.schoolofpodcasting.com/checklist NEED SOME HELP WITH YOUR PODCAST? Go to www.podcastconsultant.com/schedule and set up a strategy call to get you going in the right direction and start increasing those downloads.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There is a conference about your topic, and you decide to attend. If you are traveling to get there, this won't be cheap so today I'm going to tell you how to get the most out of going to a conference. Wear Comfortable Shoes In some cases, these are in giant hotels that will have you going way over 10,000 steps. Also, you will be standing a fair amount in the hallways and having great conversations. Bring Chap Stick As you will be talking more, all that air going over your lips makes them dry Bring Breathe Mints Um, yeah... pretty obvious. Bring Business Cards Business cards are cheap and I typically make a card to promote my product or services (it may have my email, but not a phone number, it is more about getting people to my site). QR Code? Thanks to Covid, most of us are now familiar with those square images with dots. When you point your phone at these you can click a link and be taken to someone's website. If your niche is a bit more tech-savvy, you can create and download one to your phone. Show it to someone, and they go to your website. I use a service called Linq for this. Step Out of Your Shell Many podcasters are introverts. That's is why we love podcasting. It's a great way to meet tons of people without meeting tons of people. That won't work here. The biggest takeaways from these conferences are the relationships you build. Just walk up to anybody and ask them, "What brings you to the conference." Get Some Rest You probably had to get up early if you're flying to the event, and then you stay up late talking to everyone. Your body needs rest. You want to be sharp. Drink Lots of Water Your voice will get dry, and often then have loud music at these events, so when you throw in shouting over the music in addition to lots of talking, your voice/throat needs water, and your body needs to stay hydrated. FREE PODCAST LAUNCH CHECKLIST Ready to start your podcast but you're not sure what steps to take first? This will walk you through the steps in the right order www.schoolofpodcasting.com/checklist FREE PODCAST CLASSES www.schoolofpodcasting.com/freeclasses NEED HELP WITH YOUR PODCAST? I can help! Schedule a strategy session today at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I have seen this over and over in my 17 years of podcasting. A big company comes in and explains how they are embracing podcasting, and then a short time later they quietly disappear and hope all the people with microphones don't notice. We do. There is one strategy that ALWAYS works with or without social media and that is what I want to share today. WHO WANTS FREE STUFF? I have a number of free classes at www.schoolofpodcasting.com/freeclasses FOCUS ON YOUR AUDIENCE This always works. Find out what they need and give it to them, and then make it easy to find your show, share your show, and subscribe and follow your show. Be sure to ASK your audience (your sales team) to tell a friend in a clear, slow, specific manner. There is no free switch that will get you 10,000 downloads by the weekend. But when you deliver value, this does make the numbers go up (slowly) instead of down. Need Some Help? I'd love to help you. Go to www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

There is a simple exercise you can to pick the right publishing schedule. I did this with my new podcast and it help me immensely. WHY? As always it comes back to WHO is this for and WHY are you doing it? You might do a quick daily podcast to keep your brand in front of your target audience. You might do a longer (20 minutes?) episode on a weekly basis that allows you to show your expertise. It will vary from person to person. HOW TO CHOOSE YOUR SCHEDULE I just launched a new podcast called the Podcast Trailer show. It's simple. It's me introducing trailers. I thought it would take maybe five minutes but it was closer to 10-20. How do I know this? You take the guesswork out of how long it takes to record and edit an episode. By measuring how long it took from pressing record to pressing publish you take the guesswork out of it. DO YOU HAVE THAT KIND OF TIME? So now you can ask yourself, "Do I have 20 minutes a day to create a podcast (or whatever your time is)? In my case, the answer was NO WAY. So I recorded a few more and saw where I was getting quicker, and decided my schedule could bear three days a week (I did consider two). GETTING INTO THEIR ROUTINE BY publishing on a consistent basis you become part of your listener's routine. Yes, it's important to have consistency, but don't get confused. Consistency in QUALITY CONTENT is more important than consistency in the publishing schedule. WHO WANTS FREE STUFF? Check out my free classes at www.schoolofpodcasting.com/freeclasses SCHEDULING SOME COACHING www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You join an online podcasting community and people keep talking about "301 redirects." What is it and when do you use it? 301 REDIRECTS If you've ever moved, you know you need to fill out a change of address form so any mail that goes to your old address forwards to the new address. If you put that into podcasting, it is similar. A 301 redirect is a "Change of address" for your podcast. When Do You Use a 301 Redirect in Podcasting? If you are moving from one media host to the new media host (say moving from Anchor to Libsyn - use the coupon code sopfree at libsyn.com) then you would redirect the old Anchor feed to point at Libsyn. What Does the Listener Have to Do? Nothing. The listener doesn't even know any of this happened. If you were using (fr example ) Apple Podcasts app, when you start it, the app would check your show's old feed and find the change of address (the 301 redirect) and then go to your new host (Libsyn.com). In Libsyn.com there is a "new feed tag" which alerts the app that the next time it is started, it can go directly to Libsyn as the show doesn't live on Anchor anymore. A Couple Things to Keep In Mind Be sure to download any stats from the old host as they won't transfer Download any invoices you might need for your taxes Don't multi-task when you start setting up a redirect Moving from one media host to the next won't bring you more downloads (it's the content that does that along with your promotion). Mentioned in This Episode Free courses for you www.podcastconsultant.com/free Libsyn.com - coupon sopfree Captivate Hosting Why Free Hosting Doesn't Work Podcast ConsultantMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

People are trying to launch their podcast with down to the second precision and I'm here to tell you that you're going to lose your mind or have a heart attack. People will pick a release date (typically not far out enough) and then struggle and freak out trying to make an extremely unrealistic deadline. This is especially true when it comes to submitting your show to the directories. Submit to ALL OF THEM, and once you are approved, THEN you can PLAN your launch. Being in an app for a week or so won't ruin your launch. There are 580,000 active podcasts (almost 4 million in total) and you're not going to get much traffic until you start telling people. Being in apps doesn't get you found, but it does make it easier to be found (kind of, search in these apps is not great). If you need help planning, launching, growing or monetizing your podcast, let's schedule a strategy session at https://www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

When you let someone configure your podcast, there is a good chance you "Didn't know what I didn't know" and you may not even own your show. Today I cover some tips. 1. Make your media host offers a redirect ( use the coupon code sopfree to get a free month at Libsyn.com) 2. Make sure it's YOUR email and credit card on your media host and web host. 3. Make sure you use YOUR login and password when submitting to Apple, Google, Stitcher, and Spotify. These directories have additional stats that show how far people listen. Video on Mechanics of Podcasting When you don't follow these recommendations, you are in a situation where someone is between you and your podcast and that is a bad situation. If you need help with this, let me walk you through settings up your show and ensure YOU KEEP CONTROL. See www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Currently, I live alone. However, when I start HBO Max or Hulu a screen pops up that asks me who is listening with only one choice - Me. I know that it's only one click. However, can't they tell that there isn't an option here? It's me or someone else? It's not. There is only one answer: me. It's annoying. Do you have that one annoying friend? Do you hang out with them all the time (if at all)? Probably not because they are annoying. A Bad Use of a Podcast You beg people to come and listen to your podcast. You do a great job of getting us excited about the topic. I go to the show description (some people call this the "show notes") and there is no link. What? Huh? Then I hear you say that to find the link I'm looking for, I have to go to your newsletter, social media, etc. Wait. I'm right here. You said to come here and listen to your podcast. It's working, and now you want me to go someplace else? But Wait It Gets Worse So I go to the link you mention, and as I just discovered your show, it's not at the top of the screen anymore. You published this episode six weeks ago, and now I have to search. This is like inviting someone into your home, having them ask, "Where is your bathroom?" and saying, "It's in here somewhere." You don't do that. I am your guest. You say, "Go down the hallway and it's the first door on the left, and the light switch is on the right-hand side." Podcasters assume that people listen on the release date (and they do). However, as you get more episodes a larger percentage of your download for the current month are from your older episodes. Over 60% of the School of Podcasting's monthly downloads come from episodes NOT released in that month. Give The Listener a Smooth Experience Don't tell your podcast audience to "Find me in the app" as many podcast apps have a horrible search mechanism that doesn't work. Have them subscribe on your site where you've made it easy. If you want to grow your email list, offer something of value while you're giving value about the current subject. This way if I don't need your lead magnet, I still get value. Need Some Help With Your Podcast? Let me take my 17 years of podcasting experience and help you avoid the common podcasting pitfalls and get you going in the right direction. Let's schedule a strategy session today at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted) The dynamic part is you can change the content later and it will update all the episodes that have "Spots." Dynamic Ad Companies When I did the research for my book I used a dynamic ad insertion company that put generic ads into my show. It paid .0017 per episode. If you have 2000 downloads that calculates to $3.40 (so these only work for people with HUGE audiences. Things to Think About You need to get consistent with your recording volume as you want the dynamic content to be the same volume as the rest of the episode. You need to think about how you are going to lead into the content and come out of it. You can leave a very small space as when you pick the spot you can go down to millisecond precision. Don't treat it like a new toy and over saturate your episodes with ads. Nobody tunes into a show (Except maybe the super bowl) for the advertisements. Do mix up the ads so you don't force your audience to hear the same advertisement over and over. Companies That Offer Dynamic Content Buzzsprout (pre and post roll) Captivate (pre, post, and midrolls) Libsyn (ore, post, mid, and geographic targeting enterprise solution) Blubrry (enterprise solution) Red Circle (pre, post, mid) Need Help Growing Your Podcast? Join the School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we talk about front-loading your podcast with the best content to get people engaged and to KEEP them engaged. GROCERY STORES Grocery stores make their customers walk to the back of the store (typically ) to get to the bread, milk, eggs, and meat (those things that everyone will need). Don't make our audience work to get to the good stuff, you can move it to the front even if it happened at the end of the show. BE ETHICAL I'm not talking about rearranging the words people say to make it sound like something they never said. I'm letting you know it is OK to edit out the boring and move the engaging content to the front. NEED HELP WITH YOUR PODCAST? Let me help you. Schedule a strategy call today t www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As I release this it's January which is a month where many people launch a podcast. Why? Because it's a new year and they are pumped up and ready to embrace the new year. That is great and I love the excitement. Here are some questions you need to answer. 1, Why Are You Starting a Podcast? Potential Answers include: To be seen as an expert To promote a product or service (marketing) To find like-minded people (build community) To reach a global audience For the fun of it 2. Is this a passion project, a hobby, or a business A passion project is "just for fun" A hobby might be taken a little more seriously, with the hopes of making some money (think of it as the musician who plays on the weekends, but is never moving to Nashville) A business is a person who has products or services to sell. They want to sell advertising, and it needs to generate money. 3. Who is your audience? Is this a podcast for people to be more confident? How about a more confident parent? How about a more confident first-time parent? How about a more confident first-time, interracial parent? 4. What do they want to hear? (Why will they listen to your podcast?) I have strategies to help you find your audience and avoid "guessing" what they want, so you speed up the pace of growing your audience. 5. How will you gauge your success? By downloads? By Sales? By Awareness? By How You Feel? If you can answer these questions, you have a clear idea of where you're going, who you are servicing, and how you are going to get to where you want to go. Let Me Help You Need help, go to podcastconsultant.com/schedule and schedule a strategy call today. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I know it's hard to ask someone to review that first episode that you just spent 10 hours working on, but it makes no sense to promote something until you know it engages your listeners. THE BEST EXAMPLE In watching the documentary Get Back on Disney+, there is not one but TWO clips of Yoko Ono "singing." Does her husband John Lennon stop her to say, "Hey let's work on that later?" No, he's probably blind to her shrieking into the microphone. So my advice today is don't be Yoko. Your family and friends are not going to let you know those things that need tweaking in your episode. So Yoko Singing on David Letterman https://youtu.be/D750pEKhfd0?t=64 Apply For a Free Strategy Call If you need help starting, planning, launching, or growing your podcast join me for a free strategy call. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

With some bigger shows able to charge a gust to appear on their shows, today I'm going to share why I think this is a bad idea. 1. You need to disclose that the guest is paying you to appear turning your podcast into an infomercial. 2. At first this "extra cash" might get budgeted for a monthly expense and not stay "extra." 3. Then you count on this "extra" cash and then NEED to have guests who pay to appear. This means you will take any guest who is willing to pay. 4. This means the quality of episodes goes down, as your audience starts to tune out. In the end, I just see this as a slippery slope that ends badly. Check out my book Profit for Your Podcast to discover much better ways to earn income with your podcast. Apply For a Free Strategy Call If you need help starting, planning, launching, or growing your podcast join me for a free strategy call.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

With a Thanksgiving Turkey, they now have that little red peg that pops up to let you know the turkey is ready. How does that work in podcasting? You've worked for HOURS on this first episode. IS it ready? Don't Publish The First Thing You Record If you think about it there are rough drafts, dress rehearsals, and, well, practice laps. I just watch Get Back on Disney+ and you see where the Beatles were getting ready for one of their first public appearances in a long time. So what did they do? They practiced - a lot. In one scene you see that they have done the song "The Long and Winding Road" 18 times. DOES THIS MEAN I NEED TO RECORD MY PODCAST 18 TIMES? Only if the first 17 times didn't get the results you're looking for do you need to record your episode 18 times. IT DOESN'T HAVE TO BE PERFECT There are all sorts of mistakes that have been captured in time (the squeak in the drum's at the beginning of Steve Wonder's Superstition), so it doesn't have to be perfect, but you also want to make sure you've done all you can to ensure a good recording, and organized delivery, and content that is going to resonate with your audience. THE RED PEG OF PODCASTING When you have someone whom you didn't grow up with or are related to telling you they'd like to hear more - you've got it. Creating a podcast is not hard. Creating a GOOD Podcast can take some time and effort. LET ME HELP YOUMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The most profitable way to make money with your podcast is by selling your own products and services. Today I share a strategy on how you can do a focus group for your online course without spending any money. MENTIONED IN THIS EPISODE Membervault Vimeo Teachable Circle.so Profit From Your Podcast BookMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this: "Hey, like if you need, I mean you don't have to, but, like, if you kinda want to, you can maybe, like, go to, you know, my website (then said so fast you can't understand it)." When I ask people why they did that they said they felt "Salesy." This typically is based on a bad stereotype of some sleazy used car salesman from the 1970s who is selling you a bucket of bolts that is going to barely make it off the car lot. To this, I ask, "Is your product or service a bucket of bolts?" Then switch from selling your product or service to informing your potential customer how your products and services can help them." I had a friend who was bummed she wasn't getting any speaking gigs. She never mentioned it once in her podcast. It doesn't have to be a giant pitch. It could be as simple as, "I was speaking at a high school and one of the students came up and asked me a question and I thought, "That would be a great topic for a podcast episode." With just that one sentence, your audience now knows you speak to high school kids. If you are looking to make money with your podcast check out my book, "Profit from your podcast." I also have a companion podcast.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I get this question on a fairly regular basis. And that is, Hey, we said this, should I mark my podcast as explicit? One time I was thoroughly confused because they were mentioning the F word. And I'm not going to say any of these words today, I'm going to keep mine clean, but it was the F word. It's the one that rhymes with fire truck. And they said, Can I use this (the F Word) Because I'm using it as an adjective, not a verb. And the fun part of this, especially when it comes to Apple, is they've never really defined exactly what is explicit. So consequently, you can't go right up to the line because well, the line isn't very well designed. Which leads everybody going well, is it okay to talk about this if it's .........? So here's my answer to that. Number one, there is no answer. It's really up to you. I'm going to talk about what the consequences are here in a second. But most of the time, if you have to ask, Is this explicit? The answer is, Yeah, probably. Would you listen to this episode with a three year old in the car? That's another way of thinking about it. So let me tell you what happens when you mark a single episode as explicit. Even though it's just an episode, your entire show will be banned in a bunch of countries. And I want to thank Daniel J. Lewis, he's the guy behind mypodcastreviews.com If you mark a single episode, your show will be pulled from Apple's directory in the following countries: Bahrain Belarus Brunei Darussalam Burkina Faso Chad Egypt India Jordan Lebanon Nepal Oman Qatar Saudi Arabia Tunisia United Arab Emirates Uzbekistan Yemen So kiss that goodbye. Now the other thing that can happen is if you leave it labeled clean, and somebody goes to Apple and says I would like to report this episode, there is a chance they will pull your entire show. The third option is okay, I don't want to mark it explicit because I want to be available everywhere. Then you can bleep out the naughty words. Free 15 Minute Strategy Session Click HERE to Apply for a Free Strategy session I'm Dave Jackson from the School of podcasting comm thanks for joining me on my mission to rid the world of boring podcasts and I look forward to being your podcast consultant. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You’ve probably heard the phrase knowledge is power. I always say knowledge is power when you act on it. Today I’m going to explain when knowledge is a curse. When you do an interview, picture yourself sitting at a table with your guest across from you and your listener sitting to the left of you. This is often where the curse of knowledge comes into play. You bring up that time at the weidapit and how much fun it was with Lisa. Your audience doesn’t know what a weidapit is, and who the heck is Lisa? This can lead to them feeling like they don't belong and this podcast is not for them. Need Help? Check out my free 15-minute coaching call.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The more honest feedback (from people you aren't related to grew up with) you get from your audience the better your show will be. It's a little scary to ask people for feedback, but in the end without feedback, you are at risk of wasting your time creating content that doesn't resonate with your audience. Today I have some tools to make it easy. Podcast Voicemail podcastvoicemail.com is exactly what it sounds like. You get a toll-free number for your audience to call into. The good news is everyone knows how to dial a phone number and it can be as low as 7 cents a minute. The bad news is the audio is not great so if you're looking to use these calls in .your show, it's not a great choice. Podpage Podpage is a great tool where you can create a great-looking website for your podcast and it has a voicemail tool built-in. Speakpipe Speakpipe is the original tool for getting feedback from your audience. It's $15/month and recently went through a very nice upgrade. Telbee Telbee is a bit like Speakpipe on steroids and a little more flexible for $18/month Video Ask Video ask is a way to get feedback via video. They have a free version, and then monthly plans start at $30 Voice Form As I write this in September of 2021 Voice Form is on Sale for a lifetime price of $69. Not only does it make it easy to get feedback, but it also has built-in tools for surveys. I am currently testing this for my free call application. Apply today for a free consulting call.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I get this question all the time and the quick answer is when it comes to subscribers - you can't. However, there are other ways to measure success. First, let's talk about the current state of affairs. You can see engaged listeners (people that listen to a sizeable chunk of your episode) in Apple. You can see followers in Spotify. In Google podcasts you can actually see subscribers. However, if you look at Spotify and Google's numbers they don't seem to jive with the number of downloads. This is why I say for the most part you can't. To this, I ask, "Why do you want to know?" I WANT TO TRACK GROWTH If the answer is, "I want to track my growth" then I have a solution. You can use your download numbers. If you want to know who your superfans are, then use a time frame such as 7 days. In hosts like Libsyn (use the promo code sopfree to get a free month at Libsyn.com) and Buzzsprout you can look at how many downloads an episode receives after 7 days (as well as 30, 90, and all-time). This makes it easy to see what episodes performed the best. NOT EVERYONE LISTENS! (BUT MOST DO) I know some people shout, "But you can download a file and never listen to it." In June of 2021 Apple had a glitch where it's auto-download option quit working, and according to podnews, this represented about 11% of downloads. This means roughly 90% of people that download a file listen to it. Apple podcasts has a feature that if you haven't listened to any of the last 5 downloads it stops downloading them. LET'S GO BACK TO YOUR WHY Keep in mind there are more ways to measure success and that is why we are coming back to your why. In episode 99 I talked about the different ways people benefit from podcasting. I episode 79 I talked about the importance of knowing your why. Some examples are: Being seen as an expert Getting to talk to people you normally wouldn't Growing influence Selling more products Getting your message out Growing an email list I look at my stats once a week. I look at the last episode and compare it to the previous episode. My goal is not to drive numbers up for advertisers. My goal for this podcast (my why) is to get you to hire me as your podcasting sherpa. Your trusted guide to get you over the mountain you feel is starting a podcast. If you're more of a self-paced person, you might join the School of Podcasting. In May of this year, my numbers took an ever so slight dip. However, my consulting numbers went up. When you know your why, you know when (or more importantly when NOT TO) to start to look at your content. MEASURING SUPER FANS For now, I would look at how many downloads you get the first seven days after being published if you want to use download numbers. If you need help growing your audience, reach out to me at podcastconsultant.com and schedule a strategy session. I can listen to an episode, check out your website, and let you know if I find any hidden fruit.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we continue our discussion of Imposter Syndrome and feeling "We're not worthy!" Here are some strategies: You are not defined by your mistakes. The “I must not fail mentality” can be crippling. There is one person who really needs your message Not everyone will like you, and that is OK. Credentials don't always mean what you think they do. Find one person you know and trust and let them know you feel like a fraud Instead of saying, “I don't know anything” say, “I don’t know everything…yet. I’m still learning.” Yes, there is luck and timing, but there is also talent, dedication, and charisma. While your feelings are real, this does not mean they are accurate. Quit focusing on yourself, and instead focus on your audience and how you will deliver value. But What Are the Magic Words That Make Impostor Syndrome Disappear? In doing tons of research on this, there aren't any words that you can say to have your feelings "Poof" and they vanish. What you're going to have to do is acknowledge the nervousness, and keep going. I've been public speaking for decades, and yet I still get sweaty hands before I start. Once I start, I'm fine. What turns down the panic and nerves is taking action. I know you're saying "But I'm nervous!" That is normal. Being nervous is actually good. It shows you care. But letting your fear stop you is a choice. We have a joke at the School of Podcasting. We say, "Nobody is going to punch you in the face." You know what? So far, it's true. Let's Get Your Podcast Going Sign up for a podcast strategy session today.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

70% of people have impostor syndrome. This is where you feel you are a fraud. You have opportunities that land in your lap and you feel underqualified. You feel it's just a matter of time until you are found out. This results in crippling fear or overworking/perfectionism. Here are some things to consider: You feel like a fraud because of this huge opportunity that has been put in your lap. Maybe, it's not quite as important as you think. It's important to you, but you're not curing cancer. It doesn't have to be perfect You have had some successes in the past. You've done hard things in the past. Think of the hardest thing you have to overcome. You did it. You're still here. Don't ignore your successes. DO NOT compare yourself to THAT person. There are always people “better” than you and people worse. You are never as good as your best review or as bad as your worst. Your feelings are normal. Feeling nervous is normal. Letting it stop you is a choice. I can help you work through the nerves and get your podcast off the ground. Schedule a strategy session today.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I get this question alot, "Do I NEED a website for my podcast?" This is usually from a person who feels they are not a "technical" person and they fear making a website. They feel you need to be a "nerd" to create a website. Well, fear not, you don't need to be a nerd, but you do NEED a website. Here is why How is Google going to find you? When you publish an episode with text describing what is in the episode it is "Google Food." You want a CENTRAL place for your audience to go to. Your social media (Instagram, Twitter, Facebook, etc) are "Satellites" but these come and go (periscope anyone?). Your website is the place people to go take action. This could be to subscribe/follow to your show, join your email list, leave a voicemail You don't want to say "Find my show in (app)" and those apps have horrible search features and in some cases, you can't be found. By sending them to your website they don't have to search for those links. You can make it easy to follow/subscribe. Check Out Podpage Right now I love Podpage. This was designed on podcaster feedback and makes it super easy to create a beautiful site for your podcast in less than 5 minutes. You can try it for free for seven days check it out. If you want a little hand-holding, I do have a course at www.schoolofpodcasting.com/learnpodpage Need Some Help With Your Podcast Schedule a strategy session at www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You've ended up with an interview that is a real stinker? How do you save your interview? Acknowledge it's your fault Turn it into a narrative style podcast Remove it, or don't publish it. What and How Can I Edit My Podcast? Never forget it is YOUR Show. For more interview tips see http://schoolofpodcasting.com/interviewtips Schedule a Strategy Call Today Go to www.podcastconsultant.com/schedule Full show notes at www.podcastconsultant.com/97Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I get this question on an almost daily basis. The answer is: it depends. After all YouTube is quite popular. 2 billion people log into YouTube Each Month 1 Billion hours watched daily In 2019 it was reported that 500 hours of video were uploaded to Youtube every minute It's the #2 Search Engine Source If you're not doing anything on YouTube - Yes If you already have a YouTube channel with real videos (not audio with a static image) I would create a second YouTube channel for the "Fake Video" (audio with a static image) episodes. Some people try to find the perfect clip to use as a promo. This can be quite a time suck. Why not just come up with a tease, and say it into your web cam? Then explain where they can find the full episode. A very popular web cam is the Logitech C920. DO NOT use the camera's mic (or the built in microphone of your computer). The audio from those devices is awful and audio is very important to video. I can help if you're new to video. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE. Three Tools To Niche Down Demographics (age, sex, location) Business (what is the topic the show is about) Level of Expertise (Beginners, Intermediates, Experts) EXAMPLE: I want to do a show about: Being more confident Being a more confident parent Being more confident first-time parents Being a more confident first-time interracial parent. Need Help With Your Podcast? Schedule a strategy session today Mentioned In This Episode Adoptees On We Have Cancer PodcastMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Back in episode 90 I talked about some of the really bad advice for new podcasters that I see in Facebook groups and today I want to talk about batch recording and when it's OK to do it, and what are the negative side effects. WHAT IS BATCH RECORDING Batch recording is when you record a bunch of episodes in one sitting. For example, if you do a show that publishes Monday through Friday, you might record five shows on Saturday. Then set them to release over the next week. THE PROS OF BATCH RECORDING YOUR PODCAST When you batch record, you have one day where you can focus and "pound out" your podcast and take the test of the week to either promote those episodes, research more episodes, etc. You have the rest of the week "free." The other nice thing about having a few unreleased episodes is when life happens, you have an episode to publish and keep your schedule. Having unreleased episodes can reduce some of the stress of always being on the hunt for new episodes. WHEN IS BATCH RECORDING YOUR PODCAST A BAD IDEA? So I was in a Facebook group and someone said when you launch you should record 10 episodes ahead of time and then schedule your big launch. I will say this again, having a BIG launch and thinking it will deliver unending success is like saying having a BIG wedding will deliver bliss and happiness. In both cases, the work is still starting. WHEN TO NEVER BATCH RECORD I had a client once that came to who had already recorded 52 episodes of his weekly podcast. There was one large problem. The files were in the wrong format. He had no way to go back and redo them. He had to go back and re-record them. If you have not found a stranger who is your target audience to listen to your show and give you honest feedback, then recording a bunch of episodes is not a good idea. In the business world, this is called "Proof of Concept." Before you go "all in" on a product you want to make sure your intended audience needs that product and likes the one you created. What if you record 10 episodes and they all have the "Lightning Round" segment, and after the first two episodes are release you get feedback that the lightning round is really annoying? You have eight more episodes with a lightning round coming down your feed in the future unless you go back and edit them. So I would never batch record a large number of episodes when you first launch until you know you are delivering what your audience wants. Ready To Start Your Podcast? Schedule a strategy session today at www.podcastconsultant.com/schedule Mentioned In This Episode Episode 90 - Don't Throw Away Your Audience Podcast Editing Service - Let My Team Edit Your ShowMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As someone who works in tech support for a podcast media hosting company, I get to see a wide view of the podcasting space. With this in mind, I want to help you get your podcast questions answered quickly. Tip 1: Write down your login name and password. There are times when we don't post an episode for a while and when we fire up the microphone we forget how to login. I use a tool called LastPass that securely stores my login and passwords. TIP 2: Be SUPER Specific. Here are general terms that people use. My Podcast (name?) The Episode (which one) Isn't playing (where). Isn't displaying (where) My Client (which one) TIP 3: Send the ticket from the email you use to login This way if you forget to say the name of your podcast, then the tech support person should be able to look up your account based on your email. TIP 4: Let Me Retrace Your Steps So you feel something isn't working right. To recreate the problem, I need to know exactly what you've tried and how you did it. So instead of, "I can't update my billing." It would be. I logged into my account for my show (name of show) on my phone and I copied and pasted in my new credit card number. When I click save it go the error (then the error). Tip 5: Uncropped Screenshots Are Always Welcome Here is an article on how to take screenshots. You can paste these into a Word or Google Doc and then attach them to a ticket. TIP 6: Sending Multiple Tickets Can Slow Down The Response I know the squeaky wheel gets the grease. However, when you send in a ticket, and another, and another. Instead of having all of your information in one place, I now have to organize all of your comments and that takes more time. Be patient. We want you up and running. Also, trying to shame people by posting to social media isn't helpful either. The social media person often is not a person on the tech support team. TIP 7: Don't Ask Facebook I realize you in a panic in some cases, and you REALLY need an answer. When you ask Facebook there are a few things to consider: 1. You are asking people who may not have any insights into the issue, but respond anyway. 2. The competitors of your current media host will start telling you to switch to their service. I'm not going to ask my Dentist how to add a new starter to my car. The best place to get the best answer is from the team of your media host. They know the system inside and out. TIP 8: Patience is a Virtue I understand you're frustrated, but taking your frustration out on the person who is trying to help you doesn't help the situation. This especially goes for churches. Summary: Your tech support team wants you to be successful. They want you up and running sooner or later. No detail is too small. Many times if you log into your media host first, the information about your account is already included. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Way back in episode 37 I said the easy way to get your show into an Amazon smart speaker (Alexa) I said you could use Tunein.com (which was true and still is) but it's much easier (and works well) if you add your podcast to Amazon Music. Another Reason to have your show listed in Amazon Music/Audible is your show will start to appear in Amazon search results. How often do you go to Amazon a day? How many searches do you do? Go Play In That Traffic Here is a resource: Episode 20 - Top Podcast Directories If you need help growing your podcast, then schedule a strategy session today and let's get you going in the right direction. go to www.podcastconsultant.com/scheduleMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy