Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes

So, your podcast isn’t growing, huh? Yeah, it’s like throwing spaghetti at the wall and hoping it sticks, but all you get is a messy wall. When I was married I bought my wife flowers once a week. You won't believe what she said to me!Spoiler alert: if you’re not giving them what they want, they’re gonna ghost you faster than a bad date. So, grab your headphones, and let’s get to the bottom of this podcasting conundrum together!Takeaways: Sometimes, taking a break from your podcast can slow your momentum, so be careful. If you're putting in a ton of effort but still seeing low numbers, maybe it's time for a change. Understanding your audience's wants is key; otherwise, you're just talking to a wall. Your podcast can be fun even when the numbers aren't great; focus on that joy instead! Don't get too attached to your ideas; switch things up a bit if they're not resonating. Feedback is crucial; if you're not getting it, you might miss the point altogether. No feedback IS feedback. Links referenced in this episode:askthepodcastcoach.comschoolofpodcasting.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you're sitting there sweating bullets about diving into the world of podcasting because technology gives you the heebie-jeebies, relax, my friend. The real villain stopping you isn’t the tech; it’s your brain playing tricks on you. Seriously, we chat about how the fear of technology is just a fancy excuse to avoid trying something new. Trust me, if you turn down the radio when your phone rings, you can totally handle mixing audio for your podcast. It might seem tough at first, but like everything else, it gets easier once you give it a shot. You've Been Thinking of Starting a PodcastEver sat down and thought, "Man, I totally want to start a podcast, but my tech skills are basically at a toddler level?" Yeah, I get it. We've all been there, staring at our devices like they might bite us or something. But here’s the kicker: it’s not the technology that’s holding you back, it’s your brain. Seriously. In this episode, we dive into the real culprit behind your podcasting fears. It’s not some high-tech wizardry that’s out of your reach; it’s the mindset that says, "I can’t do this." We share some examples, like a client with 40 tabs open on Chrome—because who hasn’t been there? We explore how the fear of tech is often just the fear of trying, and trust me; we’ve got the laughs and the insights to help you kick that fear to the curb. It’s all about realizing that everything seems hard until you actually do it, so let’s get you podcasting, shall we?Takeaways: Don't let technology scare you; you're probably overthinking it—it's simpler than you think! If you tried podcasting before and found it hard, give it another shot; things change! Being afraid of tech is common, but remember, you learned to tie your shoes, right? Everything feels hard until you get the hang of it, so just dive in and start! You already mix audio when you turn down the radio for a call; you can podcast! Seriously, if you can save a photo in an email, you can upload a podcast episode! Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you’ve ever struggled with promoting yourself or your offerings, I get it—it can feel awkward, even "salesy." But what if you thought of it as a nudge to value instead of just another call to action? In this episode, I dive into why it’s so important to let your audience know about the valuable products and services you provide. I share some personal stories about the mental barriers that often make self-promotion feel uncomfortable and how shifting your mindset can help you better connect with your audience.As podcasters, understanding self-promotion is key to monetization. And here’s the truth: the most profitable strategy isn’t running ads—it’s selling your own products or services. I share a story about a fellow podcaster who hesitated to promote her speaking engagements, fearing she’d come off as pushy. That hesitation is something I see all the time, especially among creatives who undervalue their own work. That’s why I encourage you to reframe self-promotion—not as selling, but as sharing value. When you make that shift, it becomes easier to talk about what you offer in a way that feels natural and beneficial to your audience.I also dig into the psychology behind why so many of us avoid self-promotion. No one wants to be seen as aggressive or overly pushy—but here’s the thing: promoting yourself is simply a way of guiding your audience toward something that could help them. I talk about how you can subtly weave your experiences and expertise into your content, creating a natural and relatable narrative that informs your listeners without feeling like an ad.As I wrap up, I emphasize the importance of having a clear call to action—what I like to call a “nudge to value.” I break down practical ways to integrate this into your episodes, from personal stories to simple shifts in language, so that promoting yourself feels more authentic. The goal? To help you build trust, foster a stronger community, and ultimately grow your podcast in a way that aligns with your values. If self-promotion has ever felt like a struggle, this episode will give you the confidence and tools to make it work for you—without the sleazy sales tactics.Takeaways: Promoting your own products or services is often the most profitable monetization strategy for podcasters. Many podcasters hesitate to self-promote due to fear of sounding salesy or pushy. Instead of viewing it as a call to action, consider it a nudge towards value for your audience. Self-promotion can be subtle; share stories that naturally illustrate your services without being overt. Understanding your audience's needs allows you to create products that genuinely help them. Communicating the value you offer to your listeners without feeling uncomfortable is crucial. Links referenced in this episode:schoolofpodcasting.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Is it worth starting a podcast in 2025? Dave Jackson dives into this question, addressing common concerns about the podcasting landscape and whether it remains a viable medium. He emphasizes that despite the increase in podcasts and competition, the audience for podcasts continues to grow yearly. Drawing an analogy to college football, he illustrates that passion and the desire to share a message are key motivators for many podcasters, regardless of the competitive environment. Jackson also highlights that monetization is not the only goal; many creators start podcasts simply to express their creativity and connect with others. For those considering podcasting, he stresses the importance of understanding your "why" and "who" to build a meaningful and engaged audience.Making it in the NFLThe odds of a football player making it to the NFL are extremely low. Only about 1.6% of college football players make it to the NFL2. For high school players, the chances are even slimmer, with only about 0.00075% (or roughly 1 in 133,333) of high school football players eventually making it to the NFL6.To break it down further:About 7.3% of high school players go on to play college football.Of those college players, only 1.2% get drafted to the NFL.Even for highly-rated recruits, the odds are challenging:Five-star recruits have about a 50% chance of being drafted.A 5-star recruit has a 39% chance of "sticking" in the league.These statistics highlight the extreme competitiveness and selectivity of professional football, emphasizing that making it to the NFL is a rare achievement that requires exceptional skill, dedication, and often a bit of luckTakeaways: Podcasting continues to grow every year, with millions of listeners in the U.S. alone. Just because podcasting seems crowded, it doesn't mean there isn't room for new voices. People often start podcasts not to make money but to share their passions and creativity. Understanding your audience is crucial—monetizing a podcast means monetizing your audience. Even successful podcasters initially started because they enjoyed discussing their topics and connecting with others. The competitive landscape of podcasting is much less daunting compared to platforms like YouTube. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Should you put your audio podcast on YouTube? The answer, as Dave Jackson explains, is a resounding yes if you’re not currently utilizing the platform. With YouTube being the second largest search engine, it offers a valuable opportunity for podcasters to expand their audience without any significant investment of time or resources. Even if you have an audio podcast, uploading it to YouTube can lead to greater visibility and potential growth, thanks to the YouTube algorithm's recommendation engine. However, if you already have a YouTube channel with video content, it's best to create a separate channel for your audio podcast to keep your content organized and to accurately assess its performance. Join Dave as he shares insights on maximizing your podcast's reach and the importance of adapting to new platforms.Takeaways: Putting your audio podcast on YouTube can increase your visibility and audience reach. It's important to separate your audio podcast content from any existing video content on YouTube. Using your RSS feed to create a YouTube channel takes only about five minutes. YouTube is a powerful search engine that can help people discover your podcast. The YouTube algorithm can boost your content, but it can also be unpredictable. Creating a second channel for your audio podcast allows for better analytics and audience tracking. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project. The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast. Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.Takeaways: It's crucial to select a podcast host who genuinely wants to participate in the project. Ensure that all podcast services are registered with a generic company email for access. Identify a clear purpose for starting the podcast beyond just following trends. Involve multiple team members in the podcast to avoid dependence on a single host. Track podcast effectiveness with measurable goals to justify its continuation during tough times. Avoid making the podcast feel like a commercial; focus on delivering value to the listeners. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

NotebookLM is a new AI tool that allows users to upload PDFs and generate podcast content, raising questions about the role of AI in the podcasting world. Dave Jackson shares his insights on this technology, discussing both its potential benefits and drawbacks. He emphasizes the importance of authenticity and personal input in podcasting, warning against relying solely on AI for content creation. While acknowledging the convenience of tools like NotebookLM, he stresses that true thought leadership comes from original ideas and personal experiences. Dave also highlights the value of using AI as an assistant rather than a creator, advocating for a balanced approach that maintains the unique voice of the podcaster.Takeaways: NotebookLM allows users to upload PDFs and generate podcasts, showcasing the capabilities of AI. While AI can assist in creating content, authentic personal input remains crucial for successful podcasting. Using AI in podcasting raises questions about originality and the potential for automated content. AI-generated content may be efficient, but it often lacks the unique voice that audiences appreciate. Dave emphasizes the importance of authenticity in content creation, especially for podcasting. AI tools should be used as assistants to enhance creativity rather than replace human effort. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Staying consistent with your podcast content is crucial for meeting your audience's expectations and fostering loyalty. Dave Jackson emphasizes the importance of sticking to a winning formula, much like the predictability of a Hallmark movie that audiences know and love. As he shares insights from his extensive experience in podcasting, he highlights how familiarity can create a warm and cozy feeling for listeners, making them more likely to return. By avoiding drastic changes once your show starts to gain traction, you can maintain that connection with your audience and continue to deliver what they love. Tune in as Dave explores examples from music and film to illustrate the benefits of consistency in content creation.Takeaways: Consistency in your podcasting content keeps your audience engaged and fulfilled. When you find a winning podcast formula, stick with it and avoid unnecessary changes. Just like Hallmark movies, predictable content can create a comforting experience for listeners. Understanding your audience's expectations is crucial for maintaining and growing your podcast. Changing your podcast format too often can lead to losing loyal listeners who want consistency. Embrace the familiar aspects of your show, as they create a sense of safety for your audience. Links referenced in this episode:schoolofpodcasting.com/startpodcasthotseat.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you wondering why more people aren’t tuning into your podcast? The truth is, it often comes down to the content you’re producing and how well it resonates with your audience. In this episode, Dave Jackson dives into the factors that influence podcast discoverability and listener engagement, emphasizing the importance of consistency and targeted content. He shares insights on how to inspire your audience to share your show with others, pointing out that even a small number of listeners can be significant if they are genuinely interested in what you have to offer. Tune in to uncover practical tips that can help elevate your podcast and attract more listeners.Takeaways: Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing. To attract more listeners, ensure your podcast has a consistent genre and content style. It’s crucial to have a dedicated website for your podcast to enhance visibility and branding. Engage your audience by asking them to share your podcast with their friends. Your podcast episode titles should be enticing and informative to encourage clicks. Gather honest feedback from your target audience to improve your podcast's content and appeal. Mentioned in this episode:Podcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatUnlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If you're contemplating starting a podcast, one crucial factor to consider is your passion for the topic. When a listener recently asked me about launching a history podcast, I emphasized that success isn't about the number of listeners but about having content you genuinely love and a drive to share it. I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.Takeaways: Having a strong passion for your podcast topic is essential for long-term success. Understanding your audience is crucial; know who you're creating content for. Your why behind starting the podcast will help you overcome challenges and burnout. Successful podcasters talk about subjects they love, regardless of listener numbers. Content and delivery are the two main pillars of a good podcast. Don’t start a podcast just because it seems cool; ensure you have the drive. Links referenced in this episode:podcastconsultant.comSchool of Podcasting (use the coupon code listener)My Spouse Has DementiaMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time. "Just be consistent" is not accurate, and will waste your time.Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs. Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.Takeaways: Consistency in podcasting is important, but content quality is even more crucial for success. Your podcast is merely a tool to build an audience, which is essential for monetization. Focus on understanding your audience's needs and preferences to create valuable content. Many aspiring podcasters misplace their efforts on equipment rather than improving their content. Don't be afraid to ask your audience what they want to hear; feedback is vital. Persistence in producing episodes is admirable, but engagement metrics are what truly matter. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsPodcast Hot Seat: We Make Good Podcasts GreatYou are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).Podcas Hot SeatThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. He highlights that attempting to mimic someone else or change one’s natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience. Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.Takeaways: Trying to be someone you're not makes podcasting harder than it already is. Your voice is fine, so focus on your strengths instead of worrying about complaints. Not everyone will like your podcast, and that's completely okay and normal. Embrace your uniqueness and be yourself; there's no one else like you. If someone dislikes your voice, remember they are not your target audience. Focusing on the people who love your content will boost your confidence and creativity. Links referenced in this episode:schoolofpodcasting.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10%Mentioned In This EpisodeBuy Me a CoffeeThe School of PodcastingSchedule a Coaching CallEpisode on Best Tools For Premium ContentLenny.fmMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemailSeasons makes sense in two situations:1. You have a team of 19 flying around the world to do interviews and they are tried.2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.But I Do Have Seasons For My PodcastIn that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next." Avoid Podcast BurnoutSo many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.Sign up today at www.schoolofpodcasting.com/consultant.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries. But what does McDonald’s have to do with your podcast? Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podcasting niche.Need Help With Your PodcastAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.See schoolofpodcasting.com/consultantMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference. He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat. Plus, Dave highlights the importance of always having a backup recording to save your interview from potential technical glitches. Tune in for some invaluable tips and discover how Dave’s personal coaching service can help you address your podcasting headaches. If you know someone battling remote recording woes, this episode is a must-share!The Software Crazy CycleIt seems people either love or HATE software. There is a thing I call the software crazy cycle. A company releases software people love it. People want the software to do more.The developers add new features and testThe customers/users find bugs and screams "WE HATE THIS"The company's developers squash the bugs. The listeners say "THIS IS THE BEST."Go to step 2.This is why you will hear people in Facebook groups say they it's the best while others say it's the worst.Ready to Plan Launch and Grow Your Show?Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Mentioned In This EpisodeSquadcastRiversideMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist, that’s fraud.If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud.This Hurts EveryoneNow the sponsor who thinks their product is getting in front of 20,000 people is only getting in front of 5000. So the reaction to the ad campaign is dismal. They don't renew their ad and tell all their other business owner friends how podcast advertising is a waste of money.Legal StealingI had a high school teacher say, "Don't you think if there was a way to steal and not get caught, someone would've discovered it by now?" There is a saying, "Success leaves clues." So does fraud, so when your sponsors show that a large amount of your downloads are coming from browsers, and all of a sudden, you have an audience in a country you can't pronounce, that's a red flag. I've heard of advertising agencies refusing to pay for the campaign after you use a company that promises you to be at the top of the charts. You can't guarantee success in podcasting. There are best practices, but there are no guarantees.Join the School of Podcasting Worry FreeYou can join worry-free and get access to the courses, the community, and unlimited coaching with a 30-day money-back guarantee. Join Today!This show is hosted on This podcast is hosted by Captivate, try it yourself for free. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?" I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of starting with only 100 downloads to the practical benchmarks you should aim for, I'll guide you on setting realistic expectations and focusing on what truly matters—creating compelling content. Whether you're a seasoned podcaster or just starting out, join me as I unfold the secrets to growing your audience and eventually turning your passion into profit. Let's jump right in! READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income. In this episode, I'll explore the realities of podcast monetization, the time and effort needed to build an audience, and offer practical advice for those in financial need. If you're considering starting a podcast hoping to make fast money, you might want to hit pause and reassess. While podcasting can eventually be profitable, it requires significant time, dedication, and strategy. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Profit From Your Podcast - Turn Listeners Into a Livelihood (now available as an audiobook) Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel. However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less). This means you will have two versions of your show. One for video and another for audio. When You Said, "Let's Add Video" If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right? Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money). YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media). Consequently, you need two different strategies if you don't want to waste your time. With video, people are measuring STV (seconds to value). In other words, get to the point. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Power of Podcasting Network This podcast is part of the Power of Podcasting Network.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition. What happens if you quit paying your podcast host? How to shut down one show and move to another How to rebrand your show How to archive your files for free. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years. I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Pure Prairie League Aimee 1000 True Fans Profit From Your Podcast Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity. Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Show Castmagic Capsho Swell Podsqueeze Chapter Markers: 00:00:00 - Opening 00:00:52 - AI is Handy BUT 00:02:17 - Your Episode Title is a Promise 00:04:57 - Who is Asking for Information About Your Mom? 00:05:18 - What is the Benefit of This Episode? 00:07:23 - Join the School of Podcasting Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4. I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show. Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow. Topics: USB microphones vs. XLR microphones USB microphones are suitable for solo shows and remote guests Challenges of using multiple USB microphones, such as plugging them into a computer Benefits of having microphones with both USB and XLR capabilities Zoom PodTrak P4 as an interface and recorder at the same time. Items Mentioned Samson Q2U ATR 2100X Rode Podmic USB Zoom Podtrak P4 READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach. If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places. And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available. So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast. Stay tuned and keep podcasting. Mentioned In This Episode Switchy Link Shortener and Tracker The School of Podcasting www.schoolofpodcasting.com/booklaunchMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a podcast for a big company with IT control issues. 1:39 Company faces challenges when starting a podcast due to embezzlement by former employee Joey. Control of podcast shows and COVID-related challenges. 3:37 David Jackson discusses the importance of control over one's show in the audio transcript. Trust and payment in podcast editing. 4:39 David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls. Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode School of Podcasting Profit From Your Podcast Programmatic Income Calculator (Advertisecast) Supercast Patreon Substack Timeline 00:00 A Better Strategy Than Reruns 00:34 30 Percent Chance 00:58 Raised on Radio 01:33 Host Read Ads 01:45 Programmatic Ads 02:13 400 Downloads 02:35 ADD MORE ADS! 02:57 There are Other Options "Supercast" 04:07 Brand Alignment 04:38 Profit From Your Podcast "Profit From Your Podcast" 04:54 Substack "My Substack Site" 05:40 Be Careful With Free Stuff This show originates from https://www.podcastconsultant.com/165Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Timeline 00:00:03 - Opening 00:00:32 - Obsessing Over Stats 00:01:12 - Monthly Stats Are Crap 00:03:13 - What are Good Stats? 00:04:09 - What Stat To Pay Attention To 00:05:35 - Join the School of Podcasting Mentioned In This Episode podcastsconnect.apple.com (Apple's Dashboard) podcasters.spotify.comMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching, and monetization. Plus, we feature a testimonial from Mark Lawley of Practical Prepping that underscores the impact of strategic podcasting. Join me, Dave Jackson, as I guide you through the essential steps to podcasting success. Avoid this mistake! Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment Key takeaways: 1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction. 2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards. 3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference. Mentioned In This Episode School of Podcasting Practical Prepping Show Zoom Podtrak P4 Recorder Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience. I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while driving. Join me as we explore the key factors that contribute to podcasting success, and learn how to navigate common pitfalls to set your podcast in the right direction. Points: 00:00 Podcasting in a car is good for recording, not driving. 03:43 Record with good equipment, edit on computer. 06:51 Dave Jackson wants to be your podcast consultant. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Zoom Podtrak P4 Samson Q2U Microphone Audacity Software Libsyn Media Host Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I encourage podcasters to think outside the box and make the most of their existing content. Tune in as I share valuable insights and expert tips to help podcasters navigate this recurring challenge. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Episode Podcast Promotion 101 Launching a Podcast in 2021 Do I Need A Website For My Podcast? How Long Does it Take to Grow Your Podcast Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertisers, or diving into video content, Dave highlights the importance of delivering on promises and managing expectations. Join us to gain actionable tips and strategies for expanding your podcast and learning what it takes to make these ventures successful. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Episode Supercast Patreon School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networking, sales, and influence. Dave also sheds light on the power of click tracking tools like Switchy for measuring the success of promotional efforts. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Episode School of Podcasting Switchy Link Tracker Apple's Podcaster Dashboard Spotify's Podcasters Dashboard Amazon's Podcasters Dashboard Can You Say Your Why? Episode Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insights into the global reach of podcasts compared to terrestrial radio, and the potential pitfalls of paying for airtime. He also emphasizes the significance of listing your show in various directories to maximize discoverability. Tune in to learn more about navigating opportunities to have your podcast on the radio, and be sure to check the show notes for additional resources and special offers. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Mentioned In This Show School of Podcasting Be Listed in the Top Podcast Directories Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI mishaps. Remember, it's not just about pleasing Google, it's about captivating your audience. Join the conversation and discover how to use transcripts effectively. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in This Episode School of Podcasting Castmagic Capsho SwellMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the benefit. When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures. So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays Think of it this way, Do you care what box your next Amazon shipment comes in? No, you just want the product to be good. We don’t care how it’s packaged. So when you’re trying to get people to click, quit leading with these types of “features” and instead lead with the benefits of listening to your show. Understanding Features A feature is an attribute or functionality of a product or service. It's what a product does or the use it has. Understanding Benefits A benefit is how a product or service can improve or add value to a customer's life. Benefits answer the question, "What can this product or service do for me?" for consumers. In marketing, it's helpful to describe how a product or service can solve an audience's particular problems. For example, a feature of an oven is that it can fully heat up in five minutes. The benefit of this feature is that it allows you to cook a meal quickly. One-on-one coaching is a feature of the School of Podcasting. The benefit is there can be a bit more accountability and it is less public for those that are shy. “Insulated” is the feature of a mug. The benefit is it keeps the hot stuff hot, and the cold stay cold. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/consultant Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned In This Episode Tom Webster Article on Explaining Podcasting Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs. Enjoy this short episode filled with great advice. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned In This Episode The Ultimate Guide to Hosting and Guesting Podcast Interviews Guide to Podcast Interviews (PDF) Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Daily Podcast Tips Get daily podcast tips by going to schooolofpodcasting.com/dailyMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call structure, where you can have a clear plan without feeling scripted. We'll discuss the pros and cons of both ends of the spectrum, and I'll even offer some tips on how to make your scripted episodes sound more natural. So whether you're a fan of free form or prefer structure, join me as we uncover the third alternative in podcasting. Let's get started and find the best approach for your show. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had someone join the School of Podcasting who found me on YouTube and she said, "Oh so you do audio stuff too?" (Um, yeah for 18 years...) What Is Your First Sting Content? You need to decide if you are a video show FIRST who then strips out the audio? Are you audio FIRST who happens to have video version? When you try to promote video and audio on the same post it can lead to paralysis through analysis and the potential audience member leaves. So determine whatever you are (audio/video) and put those players on your site along with buttons to follow/subscribe to your show. Then put a link to your "second sting player." You Might Spilt Them Up You might consider creating a post with an audio player, and another post with a video player (you could use AI to help generate to versions of the post). Then have a link to "listen" and another link to "Watch" with each link going to either the video or audio version. The bottom line is if you want to grow your audience, you need to make it easy to follow/subscribe on each post so they don't have to keep coming back to your site. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Follow the Show and Never Miss an Episode Apple - Spotify - Pocket Casts - Amazon Music Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you have to pour your heart out or cry on air. It simply means opening up and sharing bits of yourself that make a deeper connection with your listeners. Imagine that feeling of bonding you have when surrounded by like-minded people. That's the kind of connection you can create with your audience by being authentic.So if you've ever questioned how to act on your podcast or wondered if anyone is really listening, this episode is for you. Let's dive in and discover the power of authenticity in podcasting. I'm Dave Jackson, your podcast consultant, and let's start creating content that truly resonates. Sharing Your True Self If you've ever fired up the microphone and thought, is anybody really listening? I am there with you. When I do the question of the month on the School of Podcasting, I always think, "what if nobody replies?" When you try to be someone you're not, it's hard because it doesn't come easy. When you try to be someone you admire, you will never outdo them as they are just being themselves and it comes naturally. 2023 Top Podcast Influencer Speaking of wondering if anyone was listening... I was floored that I was named one of the top podcasting influencer in 2023. The thing that is quite humbling is this was not a list of names that people picked from, you had to write in my name. I am moved and deeply appreciate anyone who put down my name. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot. In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied. Furthermore, I emphasize the importance of having a straightforward spelling and avoiding unusual punctuation, as it simplifies searchability and prevents confusion among potential listeners. TRUST ME - You Will Get Tired of Explaining How To Spell Your Name This valuable lesson from his experience at Libsyn, a company whose name often requires clarification. He advises against getting too cute with the show's title, as it can become a source of frustration when constantly explaining it to others. The episode also explores the significance of having a clear tagline or description to convey the podcast's content. By adding a colon and a tagline, the podcast creator can effectively communicate that their show showcases the abilities of blind individuals to the sighted world. They Have to Find You To Click You Drawing an interesting parallel to the world of YouTube, Dave highlights the importance of a compelling title to attract potential listeners. He shares insights from a successful YouTuber, Mister Beast, who emphasizes the significance of engaging titles and thumbnails to entice viewers. The same principle applies to podcasting - an obvious and intriguing title can greatly increase the chances of attracting listeners. Finally, if you need assistance brainstorming podcast names I can help. By joining the School of Podcasting community, you gain access to a supportive network of podcasters, step-by-step tutorials, and unlimited one-on-one consulting with Dave himself.So if you're ready to take your podcast to the next level, head over to schoolofpodcasting.com/ypco and join us today!Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the secrets of creating engaging and successful content as we navigate the fascinating world of podcasting. So grab your headphones and let's get started! " if you hang around guys that play with video all day, you're probably gonna end up playing with video" - Dave Jackson The power of unity and how it can transform your podcasting journey is amazing. I looked into the importance of having a like-minded community, where everyone shares the same goals and insights. Trust me, it makes all the difference! I know we want to be liked by everyone, but that's not realistic. It's also OK not to be liked by everyone. I have a name for those people, "Not my target audience." I recently bought a Mac mini, and that means I can now use Ecamm Live. When I first started using it, I felt like Dorothy in The Wizard of Oz going from black and white to color. I've used Streamyard for years, and it's a good product. If I only had a PC I would still be using it. I like options, and Ecamm Live gives you those. As an educator, typically, options come at the expense of a learning curve, and I was surprised by how intuitive this software it. But I'm not really here to talk about the software. I want to talk about difficult choices and the Ecamm Community. I'm sure over the years, Ecamm has had MILLIONS of PC users begging them to make a version of their PC, and yet they haven't. While this surely costs them some income, it also enables them to do the following: Develop for ONE platform Make your software rock solid because you only deal with one platform. You can integrate easier because everyone's computer is much more similar. So when you start building a community, you need to figure out who will be in your community, but the more difficult but necessary thing you need to do is figure out who will NOT be in your community. This will upset some people, and that is OK. They can go build their own community. Double down on the people who want your content. Serve those who are already consuming your content. Speaking of Communities In addition to having step by step tutorials (in bite-sized chunks) and UNLIMITED one-on-one consulting with me, I love, love, and love the brilliant podcasting minds in the School of Podcasting community. You can join now with a 30-day money-back guarantee. Mentioned In This Episode Ecamm Live StreamYard Dave's YouTube Channel School of Podcasting See you on the inside. Go Podcasting! I may financially benefit from some of the links in this episode, but the price is the same. The links to the School of Podcasting result in me being able to eat. Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy Osbourne Geddy Lee Amy Lee Michael Jackson Chris Stapleton Tom Petty All of the singers have very identifiable voices. They instantly stand out, and you either love them or hate them, and either is OK. So if you've had people say things about your voice (maybe it's too high or too low), it's yours, and you should embrace it. But What If I DON'T Have a Unique Voice? You don't have to have a unique sounding voice to be successful in podcasting. Your "Voice" is more than the tone of your voice. It's your background, your history, and your experiences that shape your opinions, and your opinions are YOURS and people want to hear them. Jelly Roll is a singer who had a horrible childhood. However, in the documentary on Hulu, you see where his music resonates with others who have had a childhood that wasn't all puppy dogs and rainbows. You have something to say, and to not get it out into the world is something to grieve over. I can help you be heard. Go to www.schoolfpodcasting.com/ypco to save on a monthly or yearly subscription.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're just starting out or looking to take your podcast to the next level, we've got you covered. We'll be breaking down the key elements that contribute to podcast growth, sharing practical tips, and shedding light on some common pitfalls to avoid. From clarifying your podcast goals and identifying your target audience to crafting compelling content, we'll explore it all. We'll also dive into the importance of building relationships with your audience, seeking feedback, and making strategic decisions when it comes to monetization. It's not the tech. You can use a Samson Q2U or an Audio Technica ATR2100X microphone (both under 100) Figure out WHY you are podcasting (be seen as an expert, make money, get the word out, grow your network...) Figure out WHO your audience is. Get specific. For example, "widows" is not specific enough, as a 70-year-old widow is different than a 32-year-old widow who lost their partner in a war. Then figure out WHAT to talk about that will hold the attention of the WHO and inspire them in a way that helps you achieve your why. Get ready to do it for free for a few years if the goal is monetization. Less than 10% of podcasts have enough downloads to get "big" sponsors. If your show has a hyper niche topic, you might have a better chance as your niche will eliminate the need for GIANT numbers (10K downloads per episode) because you have the RIGHT people listening. Starring at your stats will not make your downloads grow. Starring at your audience will. Spend $100 on a mic and 100 hours getting to know your audience. It is a marathon, not a sprint. Most podcast promotion (social) brings in a trickle. Go to where your audience is and make friends. THEN tell them about your show. You grow your show one listener at a time. Ask your audience to share and have links to Apple, Spotify, Google, and Amazon on YOUR website (and yes, you need one). Don't promote your show until you have someone not named Mom to listen to it and give you honest feedback. Go into recording the first episodes knowing you will delete most of them. Authors have rough drafts. Athletes have pre-season. The first thing(s) you record will need some tweaking. When picking names either for your show or episodes ask yourself, "What would make the audience click more?" It's not the media host. While some hosts have easier-to-use interfaces and make promotion easier, in the end, it is your content that grows the audience. The equation for downloads is downloads = value X promotion. No amount of promotion will grow a bad show. The second Avengers movie still had a marketing budget, and everyone in the world was waiting for it. You need to promote your show, "Building it and they will come" is a bald-faced lie. Mentioned in This Episode Rode PodMic USB READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience. One of them was a DJ who started playing their music which helped them gain traction. Dave reflects on his own experience playing in a band with a small audience but landing a highly profitable gig for a birthday party. The lesson here is that a small audience can still have a big impact. So, why should you focus on the quality of your audience rather than the number of downloads? Dave explains that the number of downloads alone doesn't determine the success of your podcast. Instead, he encourages you to visualize the size of your audience using Google Images. Remember, these are real people choosing to listen to your show, and their engagement and feedback are what truly matter. Listeners have the power to delete or unsubscribe, so it's crucial to have the right people engaged. Don't get discouraged by low download numbers. Remember, the people who are listening are giving you their time, and that is valuable. Each listener represents an opportunity for your podcast to make an impact. If you're seeking expert guidance in launching, planning, growing, and monetizing your podcast, Dave Jackson wants to be your go-to podcast consultant. Visit schoolofpodcasting.com/ypc to access our services, including a private mastermind group and one-on-one coaching. Don't let the numbers discourage you. Focus on quality, engagement, and the value you bring to your listeners. Join our podcasting community and let us help you take your show to new heights.Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to building trust and showcasing authenticity, a podcast can be a game-changer for coaches looking to make a mark in their industry. In this blog post, we'll explore the top reasons why coaches should consider launching a podcast and how it can benefit their coaching practice. Let's dive in and discover the exciting possibilities that await in the world of podcasting for coaches. READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/ypc It comes with a 30-day Money-Back Guarentee Why Aren't You Using Podcasting For Your Coaching Business? You Will Be Seen As a Thought Leader You Reach a Global Audience to An Audience That is Growing Build Your Trust and Credibility Showcase Your Personality and Build Stronger Connections Network: Talk to people you have no business talking to... Continuing Education Boost Your Ability to "Roll with the Punches" Create leads who are better educated and ready to take action Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant. Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market. Key Points How Fear Almost Cost Me My Health Seeking an honest opinion about a podcast from people who aren't friends or family Caution in assuming that heavy marketing will guarantee success for a podcast You can't fix something if you aren't aware it's broken. Quote: "And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth." READY TO START YOUR PODCAST? When you join the School of Podcasting, you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar. What does this have to do with Podcasting? A podcast hosting company today put out a blog post explaining how "Podcasting had a discoverability issue in the 90's..." I bet it did as podcasting didn't really exist until 2004 (the technology existed around 2000 when Dave Winer and Adam Curry merged RSS and an enclosure tag). So do I believe anything from this host? Not anymore. They hired a robot. I'm Not Anti ChatGPT I've used ChaptGPT to "brainstorm" a little or create a summary of an episode. For me (someone who doesn't have a hard time writing or coming up with content), it takes just as much time to rewrite a ChatGPT penned summary as it would to write it myself. But chatgpt is going to get better, and I see this as the first drop of water from a giant flood that is going to drown us all in mediocre, long content that doesn't have any real takeaways. So, in the same way that Queen had a "No Synths" line on their early albums, I may start putting "No AI Was Used During the Making of This Episode." Why Are My Stat Numbers So Different? When you look at your download numbers from your media host like Libsyn Captivate, Buzzsprout, Blubrry, etc (see free course that compares them), and then look at your number in Podcasts Connect from Apple or Spotify for Podcasters, you will see where your numbers are much lower. Why? When you look at your numbers in your media host, you are seeing the activity from ALL the apps. When you login to Apple's dashboard, you are only seeing activity from the Apple Podcasts app. Likewise, Spotify's numbers will only show Spotify App listens/downloads. In those portals, you get additional stats like how far people listen, the number of followers, and how far people have listened. So to get the big picture, use your media host's numbers and to see how far people listen use the different app portals. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast mastermind filled with brilliant podcasters Unlimited one-on-one consulting (not a typo) A 30-day money-back guarantee Join today at www.schoolofpodcasting.com/listener Mentioned In This Episode Libsyn (use coupon code sopfree to get 1 free month) Captivate Buzzsprout Blubrry Schedule a Coaching Session Join the School of Podcasting Check out the free podcast coursesMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy