
Youpreneur: The Profitable Personal Brand Expert Business!
296 episodes — Page 5 of 6

Ep 313Why You Need to Build a Personal Brand to Build a Profitable Business, with Pete Matthew
I’ve said it once, and I’ll say it again…every youpreneur should have their personal brand running side-by-side their main business structure. Why, you might ask? Well, when you shift your focus and concentrate on putting more fuel into your personal brand, it builds trust. Trust in you. Trust in your brand. And, perhaps more importantly, trust in your business. But the real question I want to dig into and explore in more detail is one I get asked time and time again…how much does your personal brand really influence the overall success of your business. This has been a hot topic over recent years and so I wanted to really get into it with my guest on this podcast episode, Pete Matthew from Meaningful Money. We talk all about his journey and how he’s used his personal brand to grow his business, further his professional career and realise his dream of becoming a published author. It’s a fantastic conversation filled with one value bomb after the other. So, grab a notebook and hold onto your hats, it’s a wild ride! Essential Learning Points From This Episode: Understand that it doesn’t have to cost an arm and a leg to get your message out, you can do it for free The importance of continually putting yourself in situations where you can learn new things and actually take action based on what you’ve learned By 2020, over 80% of all content online will be in video format, which means now is the time to start leveraging the power of video to build a profitable business Don’t give up on podcasting. It’s the one medium that’s likely to keep growing and gaining momentum If you want more clients, you’ve got to put yourself “out there” consistently and don’t be afraid to share more of yourself online When recording a podcast episode, remember that you’ve got to give listeners a reason to visit your website Injecting your personality into your content helps to increase likeability and trust in your business Understanding that when you produce so much content for so long, it really helps to distill and refine your thoughts on the subject Much, much more! [bctt tweet="If you want more clients, you’ve got to put yourself “out there” consistently and don’t be afraid to share more of yourself online. #Youpreneur" via="no"] Important Links & Mentions From this Episode: Pete’s Meaningful Money podcast Pete’s NEW book, The Meaningful Money Handbook Gary Vaynerchuk’s book, Crush It! Subscribe to my YouTube Channel Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose

Ep 312Talk Triggers: How to Do Things Differently and Get Customers for Free, with Jay Baer
How powerful is word of mouth in business? As it turns out, word of mouth influences 90% of all purchases. The only real issue with this is the fact that most business owners don’t have a tangible strategy in motion to leverage customer conversations in a way that will help them to get more customers…for free! So, I thought who better to talk about all this than the guy (or one of the guys) who wrote an entire book on the subject. Who is this mystery guest of mine, you might ask? Well, it’s none other than Jay Baer, a good friend of mine and somewhat of a regular on the show. In this podcast episode, we talk about how entrepreneurs can use something he likes to call, ‘talk triggers’ to help attract more customers using the power and influence of word of mouth. As you can expect, Jay reveals tons of value bombs throughout the episode. So, find somewhere comfy where you can listen in, take notes and start thinking about your own ‘talk triggers’ that will help grow your business. Essential Learning Points From This Episode: The best way to grow any business is for your customers to become volunteer marketers and grow it for you 50% of your money is driven by word of mouth, in B2B that number rises to 90% Being good at your job doesn’t create chatter, you’ve got to be memorable Recommendations are all about storytelling, so you’ve got to give your customers something to talk about A talk trigger is a strategic, purposeful operational differentiator that compels word of mouth Every business should implement a talk trigger strategy to get people talking and generate more customers The best way to come up with a talk trigger is to map out each touch point between you and the customer, interview customers about their expectations at each touch point and from this, you’ll have a recipe for how to do what they don’t expect A talk trigger is an operational choice, not a marketing campaign Everyone in the business must be behind the talk trigger to make it work Much, much more! Important Links & Mentions From this Episode: Download the Talk Triggers FREE 6-Step Guide Jay’s new book - Talk Triggers Jay’s book - Hug Your Haters Jay’s website Convince & Convert Jay’s website Jay’s Facebook page Jay’s Twitter Subscribe to my youYouTube Channel Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for

Ep 311Creative Personal Brand Content Marketing, with Andrew and Pete
Bill Gates once declared “Content is King!” and we’ve been saying it ever since. Why? Because it’s true! Content rules the digital kingdom, and if you want to maximize your business growth online, you’ve got to have the right content marketing systems and processes in place. I’m thrilled to welcome content marketing rock stars, Andrew and Pete, onto the show to talk about how and why you need to get more serious about your content marketing strategy. We also discuss how entrepreneurs like you can grow (and improve) your content marketing systems and processes to maximize your business growth online. Essential Learning Points From This Episode: If you want to be remembered, it’s not necessarily about being better than your competition. It’s about being different It’s important to inject personality into your content and be your “true self” online Content marketing doesn’t have to be a long-term strategy before you start seeing a return on investment Public speaking is a great way to increase your credibility in your industry Prioritise your time and learn that it’s okay to say no to certain opportunities Look outside your marketplace for inspiration and apply it to your own industry Don’t try and be like someone else, be yourself and you’ll be more likely to succeed in your entrepreneurial journey Much, much more! Important Links & Mentions From this Episode: Andrew & Pete’s website Andrew & Pete’s YouTube Channel Dude Perfect’s YouTube Channel Automatic Membership Site The Rebels Program Andrew and Pete’s Books Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. Find out more and explore previous episodes at youpreneur.com/311

Ep 310How to Use YouTube to Grow Your Personal Brand, with Sunny Lenarduzzi
Exciting things are happening on YouTube. It’s the second most popular website in the world (right after Google) and has more than 1.5 billion users. Video is a powerful way to communicate your personal brand to your audience, because people can get a real sense of who you are. In this podcast episode, I invite YouTube sensation, Sunny Lenarduzzi, onto the show. Sunny is an entrepreneur and an award-winning video, social media and brand strategist. She’s blowing up on YouTube, so who better to talk to about how you can utilize video in your online marketing strategy to help build your personal brand business? Sunny drops tons of value bombs, so grab your pen and notebook because you’re going to want to remember everything she has to say! Essential Learning Points From This Episode: If you don’t know where to start, take a look at your most frequently asked questions and create video content answering those questions Research before you record because searchable content will build your momentum Check up on your competition and do a deep dive into their content to see what videos are getting the most views If a video has a lot more views than subscribers, it shows that there’s an audience searching for that topic Keep an eye on trending topics in your industry and create content that’s going to get a surge of traffic The fastest way to grow on YouTube is to include the right keywords in your title, description, and tags The winning formula for coming up with YouTube topics is: Search Volume Vs. Search Pool Vs. Views and Philosophy If you’re a new channel, focus on topics that have between 100 and 1,000 searches per month and keep the search pool (competition) as small as possible Keep your videos concise using the “Hot script formula” (hook, outcome, testimonial) Always end your video by prompting your audience to convert and become members of your community Focusing on the quality of your content is more important than the set behind you Film in small sections instead of shooting one long take Watch time and retention is two of the most important KPI’s that YouTube uses to decide whether your content will rise to the top of search results or sink to the bottom The best way for a Youpreneur to make money on YouTube is to drive traffic to your product or services Much, much more! Important Links & Mentions From this Episode: Sunny’s website Sunny’s YouTube channel Keywords Everywhere Canva Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. Also, kindly consider taking the...

Ep 309Website Design and Branding Secrets That ROCK, with Greg Merrilees
Have you ever wondered what it takes to design a website that quakes the internet into submission? Those secret ingredients that, when intertwined in just the right way, will sprout profound business growth and success? Well, you can get your head out of the clouds because, in this podcast episode, we’re giving away all of the best website design and branding secrets for your ears only! My personal graphic designer, Greg Merrilees from Studio 1 Design, joins me on this podcast episode to talk about top strategies for designing a custom, branded, high-performing website. We also get into why graphic design is more important today than ever before in the history of personal brand entrepreneurship. Essential Learning Points From This Episode: Everything on your website must be designed cohesively and align with your brand and marketing funnel To build the brand of you, you’ve got to have complete control of your website – you can’t build your home on rented land There are 1.3 billion websites, which means your site has got to be more than an online brochure Nobody is going to buy from you if they don’t trust you, so building trust should be your number one goal Eliminate the need for cold calls by leading with value first Offer prospects lead magnets that give value in exchange for an email address Include a second offer on the thank you page, and educate prospects on the next step of your funnel Increase your authority by displaying social proof of your expertise on your website such as credentials, case studies, and video testimonials, etc. Invest in a professional copywriter to craft compelling content and achieve true clarity If you’re sending paid traffic to your website, don’t send it to your homepage, send it to a top-notch landing page! Put your social links in the footer of your website, not on your main landing pages Much, much more! Important Links & Mentions From this Episode: Greg’s website Robert B. Cialdini’s book, Influence Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top of this page. For more information and to explore previous episodes go to youpreneur.com/309

Ep 308Why Your Personal Brand Website is Never Finished, with Matt Eldridge
As an entrepreneur, your website plays a crucial role in portraying yourself and your business. If you want to entice customers and sell online, you’ve got to make sure your website is giving customers the right impression and motivation to engage more with your business. However, a mistake that a lot of business owners make is to assume that their website will ever be done, because I can guarantee that it won’t! In this episode, I talk with website strategist and founder of Melt Design, Matt Eldridge. We discuss reasons why your website will never be a done deal and why it’s something you need to work on continually. He also lets you in on a few secrets of the trade, including what you can do to make sure your website stays ahead of the curve. It’s an interesting discussion packed with tons of practical tips you can implement today, so I know you’re going to love it! Essential Learning Points From This Episode: Your website will never be a “done deal,” it’s an ever-evolving and ever-growing entity If your website doesn’t load in 4 seconds, you could lose 40% of your potential audience Your website is more than an online brochure. It’s a full-blown sales and marketing system Make sure your website is always up-to-date and aligned with your current business processes If done right, automation can make a massive difference to your bottom line Sales funnels must build relationships with customers to increase conversion rates Implement relevant auto-response systems to help discourage people from unsubscribing Utilise live chatbots to communicate with your customers quickly and efficiently Save time by linking your billing through your website, so that it can automate to your account system If you let your contacts expire or elapse over six months, they’re dead contacts Talk to your customers straight away with an engaging welcome email If you can get back to someone in five minutes, they’re 56% more likely to convert as a customer You’ve got to provide a clear call-to-action for each of your services Put heat maps on your most important pages to track your bounce rate and help to visualize where your visitors click on your site etc. Much, much more! Important Links & Mentions From this Episode: WeasiPeasi (Now FreedomWP) Matt’s website Google Analytics Crazy egg Hot jar Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore previous podcast episodes head over to youpreneur.com/308

Ep 307Why Personal Brand Influencers Should Never Stop Learning
Our formal education (such as school or college etc.) may have ended, but that doesn’t mean we should stop learning. After all, the most successful people in the world read an average of 2 to 3 hours every day. If you stop learning, you, and your business, stops growing. In this solo podcast episode, I talk about the power of continuous learning in our craft as business owners and personal brand influencers. But I also break down the pitfalls of not doing so and reveal the best strategies you can adapt to ensure you’re always feeding your mind with knowledge. Essential Learning Points From This Episode: Continued education adds to our national income We create new opportunities for ourselves, our staff and our customers Entrepreneurs indirectly attribute and fuel social change by supporting freedom and dependence in those we come into contact with If you want to continue to lead, you must continue to learn Learning helps you to grow as a person and develop your knowledge base Your tribe will benefit from a knock-on effect through the new things that you learn If you stop learning, you’ll stagnate and start to move backwards as your competitors continue to move forward When you learn something new, your self-esteem improves, and you begin to aspire to new and greater things Continually learning builds self-confidence, which is vital for leadership Read more, and if you don’t like to read, listen to an audio book Consider taking some online courses to learn new skills and shift your mindset You never want to be the smartest person in the room, so network more often and meet new people Go to as many industry events as possible because entrepreneurship is a never-ending and always developing career path Much, much more! Important Links & Mentions From this Episode: Blinkist Teachable Thinkific Udemy Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more info and to explore other episodes click here.

Ep 306Why the World Needs You, with Pat Flynn
With over 7.4 billion people in the world, it’s easy to feel a little irrelevant or insignificant in the grand scheme of things. But I’m here to remind you of your indisputable importance in this ever-changing universe of ours. Your entrepreneurial dreams matter, and the world needs to hear from you. This is something that my best buddy, Pat Flynn, discussed in his thunderous closing keynote speech at last year’s Youpreneur Summit. That’s right, I’ve snatched his fantastic speech from the keynote archives to treat your ears to his potentially life-changing words. Pat’s keynote speech earned him a standing ovation. And I’m convinced that by the time you’ve finished listening to this podcast, you’ll be tempted to stand up and applaud him from your living room sofa, on the commute to work, or wherever you happen to be listening to this podcast! Essential Learning Points From This Episode: The secret to what makes business work is understanding it’s not about you, it’s about who you serve Not every drawback is a failure, sometimes it’s an opportunity for something greater Your defining moment in life is when you finally choose to commit to your new path Success won’t happen unless you believe in yourself and your ability to achieve your goals You can’t control everything in life, but you can control how you react and the actions you take Make sure your audience feels like they’re in the right place with the right people Take time out of your busy schedule to talk to your customers and build real relationships If you can define the problem better than your target customer, they’ll automatically assume you’ve got the solution Show your audience that you’re interested in their problems and go out of your way to make them feel included When you bring your community together, it elevates your brand and makes it much stronger Offer small surprises to your audience because when you give attention, you get attention If you want to change someone’s life, start by changing their day You can sell and serve at the same time – selling doesn’t take away anything from anyone, it gives them something purposeful Much, much more! Important Links & Mentions From this Episode: Pat’s personal brand website Pat’s Smart Passive Income website Pat’s Facebook Pat’s Instagram Pat’s Twitter John Lee Dumas’ opening keynote speech Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for...

Ep 305How to Make More Sales Than Ever, with Jessica Lorimer
Most entrepreneurs are reluctant to call themselves a salesperson. But the truth is, if you’re an aspiring entrepreneur, you’re selling (or trying to sell) something. Whether that’s a physical product or service, your role of salesperson plays a crucial part towards selling that winning idea of yours. In this podcast episode, I welcome sales coach and business strategist, Jessica Lorimer, onto the show. Jessica helps coaches and entrepreneurs create simple sales funnels that convert potential customers into paying clients. We talk about the sales process and how it’s evolved. More importantly, we break down the best tips and practical strategies for you to make more sales and grow a successful business. Essential Learning Points From This Episode: You’re always replaceable unless you’re the one doing the hiring You have to bet on yourself because nobody else is going to do it for you Show people your human side and don’t paint yourself as a “perfect human being” because people don’t buy from perfect people, they buy from real people Don’t give your audience constant value without selling anything because it can lead to what Jessica likes to call, “baby bird syndrome” Always carry out key market research to make sure you have an audience of potential buyers before selling something new An aspirational seller is someone who has already achieved the end goal that the aspirational buyer wants An emotional seller is someone who uses a personal experience or trauma to sell something to others (such as the learning outcomes) Make your sales process as simple as possible for your customers – leave out the jargon and get straight to the point! Do your market research in advance and discover as much as possible about your ideal customer When it comes to customer objections, you must show empathy before confirming whether or not the objection is valid You should embrace objections because they help you to improve yourself, your business and your sales Don’t let your customers walk away from the sale indecisive about their decision to purchase Put a follow-up strategy in place and learn how to handle an objection without taking it personally Much, much more! Important Links & Mentions From this Episode: Jessica’s website Jessica’s Facebook Jessica’s Twitter Jessica’s Instagram Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. To find out more and listen...

Ep 304How Personal Assistance has Evolved, with Emma Mills
Delegation should be on the very top of your list as an entrepreneur if you want to increase your productivity and grow your businesses. In this podcast episode, I speak with Emma Mills from Mi PA, one of the most successful virtual PA companies in the UK. Emma is an award-winning business owner who has had an incredible journey growing her own ‘youpreneurial’ world. But before she opened her own delegation floodgates, Emma ran her business entirely solo. It’s safe to say that she had her fair share of struggles regarding productivity, but that all changed when she discovered the power of delegation. Essential Learning Points From This Episode: Virtual PA companies leverage business owner’s time, so you can focus less on completing repetitive tasks and spend more time growing your business Before you do anything, ask yourself if it’s worth your time and if it’s not, delegate it There’s no manual to running a successful business, so don’t be afraid to take risks! Engaging with your audience and revealing snippets of your life with them helps inject that “human touch” to your business and allows your customers to identify with you Be consistent with your email marketing and consider doing more story-based emails to maintain your business’ authenticity Delegating and outsourcing gives you more flexibility You can’t scale your business without developing relationships with your customers Much, much more! Important Links & Mentions From this Episode: Emma’s website Mi PA My content repurposing provider Content 10x Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more info and other great episodes visit youpreneur.com/304

Ep 303How to Validate Your Ideas as a Personal Brand Entrepreneur, with Yaro Starak
If you’re a personal brand entrepreneur, I’m willing to bet you’ve had at least one “ah-ha” moment in your career. As entrepreneurs, it’s easy to get caught up in the excitement and adrenaline rush of a new idea. But before you take a major gamble and put all of your time, resources and money on the line, you need to validate your idea. After all, if you’re not sure whether anybody wants or even cares about your new idea, you risk launching something that’s destined to flop. This is why I’ve invited my good friend, Yaro Starak, onto the show to talk about how you can validate your ideas before releasing them to the public. Yaro recently launched a new business completely unrelated to his personal brand and it’s been a complete success! So, if you want to find out how he did it and how you can follow in his footsteps, pop your earphones in and have a listen! Essential Learning Points From This Episode: An existing audience will make the launch of any new business venture much more successful If you spend most of your day replying to emails, you’ve become a victim of your own success – it’s time to outsource! If you can’t reply to an email in three sentences or less, pick up the phone for a longer conversation Introduce a beta test run of your new idea by reaching out to your email list with a blog post and selecting a few “test clients” who are interested in participating A beta test gives you an insight into how much potential traction surrounds your idea Use case studies from your test clients to help increase validation and social proof in the beginning stages of launching your new business Building trust is about sharing personal insights with your audience Outsourcing your emails allows you to establish both a reactive and proactive emailing system so a potential new client never falls through your fingers Much, much more! Important Links & Mentions From this Episode: Yaro’s website: InboxDone Yaro’s Blog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information go to youpreneur.com/303

Ep 302Creating a Marketing Funnel that Works, with John Lee Dumas
Having the right marketing funnels in place can have an astronomical effect on the success of your business. But, developing a marketing funnel that moves people through the journey to conversion takes time and strategy. So, who better to discuss marketing funnels than the expert, John Lee Dumas. John is the founder and host of the award-winning podcast, Entrepreneurs On Fire, where he delivers inspirational strategies to help fellow entrepreneurs live the life they’ve always dreamed of having. John was the opening keynote speaker at last year’s Youpreneur Summit, where he inspired the audience to create profitable funnels for their business. His speech was so good that I thought… you know what? it would be a shame if that were the last time anyone ever heard it. So… this podcast episode is a little bit different. I’ve pulled the audio directly from last year’s keynote archives to share John’s fantastic keynote speech with you all. In John’s speech, he shares everything you need to know about building a highly profitable marketing funnel that could lead to a multi-million-dollar business. Essential Learning Points From This Episode: Your defining moment in life is the instant that motivates you to stand up, take action and discover your “true purpose” If you don’t learn how to “funnel up” before “funneling down”, your marketing funnel will never work A funnel is the journey that your avatar takes from the moment they first discover your brand until they become a client, customer or an evangelist Build the initial momentum and get things going by niching down Your “avatar” is your ideal customer – so make sure you know them inside and out! You must have a content creation system in place to make sure you create content on a consistent level If you created a great piece of content, get the most out of it by repurposing it Don’t underestimate the power of a one-to-one conversation to grow your audience Host live training sessions because sales happen on live webinars Never hesitate to let people know about your offer because as an entrepreneur, you’re obligated to generate revenue Much, much more! Important Links & Mentions From this Episode: John’s FREE training course – 3 Hours to Your Big Idea John’s Entrepreneurs On Fire podcast Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information visit youpreneur.com/302

Ep 301The Simplicity of Business Growth Systems, with Greg Hickman
Many entrepreneurs assume that implementing automated systems and funnels in your business takes away the human connection that we all want and need with our customers, but that’s rarely the case. In this episode, I interview a good friend of mine and fellow entrepreneur, Greg Hickman. Greg is the founder and CEO of System.ly, where he helps entrepreneurs come up with systemized business growth plans using proven marketing systems and automated funnels. I’ve used his services in the past to build funnels for my own business, and the work he did back then continues to help my business grow today. So, trust me when I tell you that building systems into your business can not only make you more money right now but continue to grow your business for years to come! Essential Learning Points From This Episode: Automating certain parts of your business won’t de-humanize it, but establish a more streamlined and systemized growth plan Before you can implement an idea, you have to implement a systemized game plan using the right tools and technology Most businesses can get to seven figures with one funnel by keeping it simple and not overcomplicating it The level of sophistication required for you to make a sale will dictate the best conversion method When designing your first funnel, design one that allows you to sell over the phone because one-to-one conversations are more likely to convert Always consider the lifetime and the annual value of a client before paying for leads If you want to get on the phone with the right people, you need a process that filters your most qualified prospects from weaker leads Focus less on the features of your services and more on the benefits and results that your service provides Use a simple 4-step approach to get the right people on the phone - Lead Magnet, Video, Application and then get them on call and close the deal! Perfection will starve you from your own success because it’s just another form of procrastination The fastest way for a business to grow its profit margin is to focus on one type of avatar (client), one offer, one conversion method (funnel) and one traffic source Much, much more! Important Links & Mentions From this Episode: Greg’s website, ‘System.ly’ Greg’s personal website Connect with Greg on Twitter Greg’s Facebook page Previous episodes with Greg: Why You Need To Go Mobile With Your Small Business and How To Build Your First Email Marketing Funnel Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! For more information click...

Ep 300How to Build a Successful Personal Brand Business, with 14 Experts!
Welcome back to the podcast! I have an extraordinary episode for you all to mark an incredible milestone…300 episodes of Youpreneur FM! I’d like to thank every single one of you for tuning into the podcast because without you, I wouldn’t be here doing what I love to do every day, and this podcast definitely wouldn’t be here! To mark this special occasion, I’ve invited a bunch of my business buddies (14 to be exact) onto the show to share their number one tip to becoming a successful personal brand entrepreneur. I hope their expert tips and advice will motivate and inspire you to go and do great things with your business – enjoy! Key Learning Points From Each Guest… Chris Guillebeau from Side Hustle School - Understand what your message is and be clear on what you want to say Pamela Slim - Help people get what they want because that’s the very best reputation to have as an entrepreneur Amy Landino - Get your face out there, leverage video and show people what you’re made of Michael Port from Heroic Public Speaking - Be very specific about who you serve, what you help them do, achieve or get and why you do it Chris Brogan – Be helpful and help other people Mike Stelzner from Social Media Examiner – Identify the smallest possible audience that you can provide value to and consistently give them content for free Janet Murray - Let people get to know the person behind the business to attract loyal fans and lifelong customers Jay Baer from Convince & Convert - Create amazing content consistently and don’t wait until you’re motivated because success is built on perspiration, not inspiration Jeff Goins from Goins Writer - Be the part of you that feels the sincere and the least polished because this is the part of you that people can connect with Jenny Blake from Pivot Method - Think about how you can optimize for revenue and fun because if you’re having fun, you’re readers, listeners and followers will be more likely to enjoy your content John Lee Dumas from Entrepreneurs on Fire - Engage with your audience as you grow, and you’ll save time and effort while scaling your business Matthew Kimberley - Carve your own path and forget about what other people think of your vision Amy Porterfield - Focus on getting uncomfortable on a regular basis when it comes to speaking your truth Pat Flynn from Smart Passive Income - Get personal with people and have one-on-one conversations with your audience to help build a stronger personal brand Important Links & Mentions From this Episode: Chris Guillebeau’s website Pamela Slim’s website Amy Landino’s YouTube channel Michael Port’s Book, ”Book Yourself Solid” Michael Port’s website Chris Brogan’s website Mike Stelzner’s website Janet Murray’s website Jay Baer’s website Jeff Goins’ website...

Ep 299Why Attention Pays and How to Get More of It, with Neen James
In a noisy world where small businesses are forced to compete against more recognized brands for consumers attention, it can be tough to keep your business above water. Let’s face it…if we don’t have the attention of our prospects, customers, fans, followers, subscribers and so on, we’re done. On this podcast episode, I talk with Neen James about why attention is vital for businesses and how to get more of it. Neen is a good friend of mine and honestly, one of my most favorite people on the planet. She is a member of the League of Heroic Public Speakers and offers practical strategies to her audiences. Neen is also an accomplished author of “Folding Time” and her latest book, “Attention Pays.” Essential Learning Points From This Episode: Attention is the evolution of productivity, and when we learn how to grab and keep people’s attention, we make more money, and we get more done Attention drives productivity, profitability, and accountability We pay attention in three ways: personal, professional and global Personal attention is about being thoughtful and thinking about who deserves our attention Professional attention is about what deserves our attention and being productive Global attention is about being responsible with focus on how we pay attention in the world Don’t underestimate the power of a handwritten note to add a personal touch and show your appreciation Try to invest 15-minutes a day and identify your top 3 non-negotiable activities that will move you closer to achieving your goals Multi-tasking isn’t always the answer – each time you change tasks, your brain takes 23 minutes to regain focus Public accountability drives private accountability, and when we tell someone else what we intend to do, we’re more likely to follow through with it You should outsource things that are not your strengths, so you can focus on what’s most important to you and your business If we pay attention to our clients and listen to what they don’t tell us, we’ll be able to accommodate them better Ask more targeted questions to your clients to get to the heart of what’s really going on and find out what they need from you and your business Much, much more! Important Links & Mentions From this Episode: Neen James’ book, “Attention Pays” Neen James’ book, “Folding Time” Neen James’ website Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information click here.

Ep 298The Online Business Owner's Guide to GDPR, with Suzanne Dibble
I am sure that you’ve heard about General Data Protection Regulation (GDPR) which it came into effect on May 25th, 2018. It’s basically a stronger set of rules on EU data protection, which changes how businesses handle their customers' personal information and as a result, people have more control over their personal data. But what does it mean for your online business? When GDPR came into effect, everyone was freaking out about it because nobody really understood what it meant. So, to ease everyone’s fears and clear up some of the confusion, I invited data law protection expert, Suzanne Dibble, onto the show. Suzanne used to work as a business lawyer at the largest law firm in the world – literally. In 2010, she switched her focus from keeping household names and huge multi-nationals out of trouble to helping small business owners protect and scale their business. She’s a natural entrepreneur at heart and always provides practical and relevant advice to each of her clients. Essential Learning Points From This Episode: GDPR is a supercharged data protection law that replaces the previous 1995 Data Protection Directive Data is the world’s most valuable asset – so it’s important to protect it The maximum fine for a GDPR data breach is €20m or 4% of your global turnover in the last 12 months You must have a lawful ground for processing data which includes consent, contractual, legal and legitimate interests You don’t necessarily need to get an “opt-in consent” from existing customers to continue to market to them Your privacy notice must clearly state that people can object to the processing on the grounds of legitimate interests Use this opportunity to clean up your email list and sort out the subscribers who engage with you from those who never open your emails GDPR has amplified the standard of consent. There must be an affirmative action by the individual that signifies their consent It’s not mandatory that you need to have a double opt-in, but you may need it when dealing with special category data or sensitive data (such as health information) Don’t bundle all of your consent boxes together - you need to give people real choice and control Controllers can only use processors and virtual assistants outside the EU if they are GDPR compliant Much, much more! Important Links & Mentions From this Episode: Suzanne’s GDPR for Online Business Facebook Group Suzanne’s GDPR Compliance Pack Suzanne’s Website Suzanne’s Facebook Page Facebook Video Interview with Suzanne on GDPR Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot...

Ep 297How to Make Your Presentations Funnier, with David Nihill
Public speaking can be a really daunting prospect for many of us. The fear that we’ll humiliate ourselves in front of a live audience is enough to make anyone sweat buckets before a live event! But if you can just make them laugh, you’ll immediately ease the tension in the room and boost your own self-confidence so that you can give a world-class talk without choking on stage. On this podcast episode, I speak with David Nihill about how to be funnier in your public speaking, presentations, live broadcasts, YouTube videos and even on your podcast! David is an author, producer, entrepreneur and funny man from Dublin, Ireland. He is the best-selling author of “Do You Talk Funny?” and the founder of the FunnyBizz Conference. Essential Learning Points From This Episode: The value of humor is that it can be used to grab and hold people’s attention You may not be able to overcome your fear of public speaking, but you can learn how to manage it Create a “happy journal” and fill it with funny content ideas that you can look back on Inject short personal stories into your presentation and follow up it with, “I told you that story because…” to really grab people’s attention Always try and put the punchline of your story at the very end of the sentence to facilitate time for laughter If you’re worried that a joke will fall flat, avoid telling jokes and tell a funny story instead Acknowledging a fail is the easiest way to overcome awkwardness and make the audience laugh Focus on content over delivery until you get paid to speak Link the start of your speech to the end and try to leave them with three key learning elements If you’re showing slides and images during your presentation, you need to set it up and use it alongside (or instead of) your punchline Much, much more! Important Links & Mentions From this Episode: David’s book, “Do You Talk Funny?” David’s business “FunnyBizz Conference” Amy Cuddy’s Ted Talk Ken Robinson’s Ted Talk Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information on this episode, click here.

Ep 296How to Get the Most Out of The Events You Attend
There’s nothing quite like the thrill and excitement of attending a live event or conference. As an entrepreneur, you can benefit massively from attending a live event, especially if you want to network and build relationships with like-minded people who just “get it”. After hosting the first ever, wonderfully successful Youpreneur Summit conference in November in London last year, I’ve decided to do it all over again this year! We had 375 people flood into the Queen Elizabeth Convention Centre in London last November, and 37 countries were represented by entrepreneurs from all over the world. It was an incredible experience and tickets flew off the shelf! So, I hope to see you all again and maybe a few new faces at the Youpreneur Summit this November. You can grab your tickets now by hopping over here - move quickly for early-bird ticket prices! On this podcast episode, I talk about live events and how you can get the most out of them. I truly believe that for all business builders it’s so important to attend live events on a regular basis. Essential Learning Points From This Episode: You MUST turn up with the right mindset to get the most out of the event Your attitude can either make or break the event for you – a positive outlook will give you a positive experience Always try and find out the event schedule in advance so you can plan your time as efficiently as possible Make a “hot list” of the important people you want to meet Following the event hashtag prior to the event taking place will help you to meet the right people Don’t throw business cards at someone you’ve just met – you don’t want to be that person at a live business conference! Collect your notes from the event and organize them in a way that’s easy to follow Interact with people you meet with a friendly follow-up via the social media channel in which they are most active You can build your business FASTER if you surround yourself with people who truly understand what it means to be an entrepreneur Much, much more! Important Links & Mentions From this Episode: Get your ticket for Youpreneur Summit 2018 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information, click here.

Ep 295Blazing Her Own Personal Branding Trail, with Lauren Tickner
Building your personal brand takes a lot of hard work and dedication. It’s about you, your personality and passions but more importantly, it’s about what you can do and how you can serve others. I’ve had a lot of young people on the show lately and this week’s guest is just 21 (but she doesn’t talk like a 21-year-old!). Lauren got in touch with me after she picked up my book, “Rise of the Youpreneur” and reached out to me. Lauren is a professional health and fitness coach with over 120,000 followers on Instagram. She’s doing an incredible job utilising the platform to help build her brand and she has a real fresh outlook on entrepreneurship and business. Lauren struggled with weight issues as a teen until one day she decided enough was enough. She discovered weight lifting and how to lose weight healthily and launched an Instagram account to track her fitness journey. She realized that people were interested in what she was doing and what she had to say, especially when she gave value to her audience. It wasn’t long before her followers wanted to buy her products and so, Lauren made the difficult decision to drop out of university, quit her job, and embark on her personal brand journey – and she couldn’t be happier! Essential Learning Points From This Episode: Remember that your online presence can have a massive impact on your reputation AND your brand You can take your own experiences and personal trials to offer support to others Don’t let anyone else in your life stop you from going after what you want Branching out of your industry is possible if you know how to do it RIGHT Providing valuable content to your target audience is the key to building and maintaining a successful brand and a loyal following Staying focused on your message and keeping it aligned with your business model will help attract the right people to your business It’s worth taking risks when you’re young because you’ve got time to recuperate if it doesn’t go as planned If you start thinking less about failing and more about succeeding, you’re more likely to do great things with your life Much, much more! Important Links & Mentions From this Episode: Lauren Tickner’s website Lauren’s Instagram Account Lauren’s Fitness E-Book Guides Lauren’s Impact Through Influence Course Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! For more information and to listen to previous episodes click here.

Ep 294How Breaking Down Your Big Goals Will Help You Achieve More
Goals aren’t exclusively for the start of the new year, and you should always revisit and re-evaluate your goals as the year progresses. A comment I saw on the private Youpreneur community forums, where members of the Youpreneur Mastermind Community receive real-time advice, encouragement, and accountability to help them reach their goals, inspired this podcast episode. The comment that caught my eye was from a Youpreneur member who said she wanted to become a higher paid speaker by the end of the year. The problem with her goal was the fact that it was far too vague. She needed to get down to the nitty-gritty details such as how much she wanted to get paid, how she was going to do it and when. Asking her these questions forced her to go back to the drawing board and start reverse-engineering her big goal into a set of smaller, more manageable targets that she could actually achieve. This podcast episode is all about how to break down your big goals, because if you do…trust me…you’ll achieve so much more! Essential Learning Points From This Episode: Breaking down bigger goals into smaller goals can help you achieve MORE Create a timeline of attainable tasks with realistic deadlines Avoid setting yourself up for failure by giving yourself enough time to achieve your smaller goals Reverse-engineering your big goal into smaller steps will keep your mind focused and prevent you from giving up Revisiting your goals each month helps to keep yourself on track Much, much more! Important Links & Mentions From this Episode: Buy your ticket to the Youpreneur Summit Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! For more information and to listen to previous episodes click here.

Ep 293How Virtual Assistants Are Making a Difference, with Jess Ostroff
Nowadays, business owners face a relentless workload of pressing tasks and impossible deadlines. More often than not, it can feel like a cascading avalanche is about to come crashing down on you. A lot of people in a situation like this one, find themselves asking “How can I manage all of this on my own?” In this episode, my good friend Jess Ostroff joins the show to talk about her growth as a personal brand entrepreneur, building her business ‘Don’t Panic Management’ and how virtual assistants are making a HUGE difference. This is a first for Youpreneur FM and for me personally, having been known as the ‘go to’ person for all things virtual team building and virtual assistants for a long time I’ve never interviewed someone on one of my specialist subjects! Jess identifies herself as an ‘anti-rule follower’ and has always strived to help people get out of their own way so that they can discover their true potential. She launched ‘Don’t Panic Management’ in 2011 and it has quickly become one of the most successful virtual assistant businesses online today. Essential Learning Points From This Episode: Think of a virtual assistant as a ‘thoughtful partner’ and someone who you can trust and rely on to help grow your business Even self-proclaimed ‘workaholics’ need to find the balance between work and family life because working 24/7 is not sustainable We are only as good as our bodies, so put your health FIRST and your business SECOND If you aren’t doing a certain task yourself that doesn’t make you a failure Spend time creating systems and processes that other people can follow Writing a book is the easiest way to position yourself as a thought leader Half of the US workforce will be virtual by 2020 Hiring somebody regardless of their location is one of the biggest barriers employers have to overcome if they want to grow their business without restrictions You don’t have to be located in the ‘big cities’ to make a difference Much, much more! Important Links & Mentions From this Episode: Don’t Panic Management Jess’ book – Panic Proof Virtual Freedom Buy your ticket to the Youpreneur Summit Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a...

Ep 287How I Wrote, Designed and Launched My Book in Less Than 9-Months!
In this episode, I share the origin story of my latest book Rise of the Youpreneur, how the initial idea wasn't meant for a book and what was the catalyst to turn it into the book it is today. I also talk about how we developed the Youpreneur Roadmap, the difference in my working process between my two books and so much more. I hope this episode shows that it doesn't take moving mountains to get a book out there and hopefully, it might even light a fire under you to get started on your own book as well! Essential Learning Points From This Episode: Why you really need to listen to your customers. Chris talks about how publishing a book is one of the best ways to establish yourself in your market as an influencer. Much, much more! Important Links & Mentions From This Episode: Rise of the Youpreneur Virtual Freedom Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 292The Power of Niching Down in Business, with Christopher Lochhead
Niching down in business can have a powerful impact on the short, medium and long term growth of your business. In this episode I speak with Christopher Lochhead all about differentiation and niching down your business. Chris is a smart guy and he is one of the most hard-working individuals I’ve ever had the pleasure to meet. He hosts the podcast, Legends and Losers, which helps people design a legendary business and a legendary life. Following 20 years working as a Chief Marketing Officer for three publically traded Silicon Valley companies, he decided to hang up his gloves and launch a small advisory firm. He worked as a highly sought after advisory coach for ten years, and he wrote a book called “Play Bigger." Today he has retired from the marketing world and is focusing on his podcast, where he gives excellent advice to other entrepreneurs about starting and maintaining a successful business. Chris has a lot of old war stories from his business and marketing days, and he has a lot to say about the importance and the power of niching down and what it could mean for the growth of your business. Essential Learning Points From This Episode: Free range conversation builds relationships and business opportunities – don’t be afraid to meet people face to face and have a real-life conversation Legendary people and companies are known for their niche, NOT their brand Getting started with finding your perfect niche is easier than you think You can learn a lot from a category designer about niching down and expanding your business Being different to your competitors is more important than being ‘better’ Becoming more differentiated can make your contribution to the world more impactful Don’t fall in love with your product, fall in love with the problem that your product solves Much, much more! Important Links & Mentions From this Episode: Christopher’s podcast show: Legends and Losers Christopher’s book: Play Bigger Christopher on Twitter Hal Elrod The Miracle Morning Grab early bird tickets to the Youpreneur Summit here Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the

Ep 291How to Design Your Own Youpreneur Ecosystem
Are you ready to jump into the DeLorean with me? In this podcast episode we’re going back in time to the Youpreneur Summit that took place last November in London! It was at this fantastic event and thank you to all 350+ of you who attended. For those of you who were there, you’ll remember I took to the stage and hosted four ‘Coaching with Chris’ sessions. I loved delivering these sessions - I got to engage with the audience, and I had the chance to get super deep and dirty with strategy in a very short space of time. In this podcast episode I share with you my coaching session on designing your own ‘Youpreneur Ecosystem’. It’s this same ecosystem that fundamentally becomes your business. You need to serve your audience the things that they want, need and very importantly the things that they will ultimately want to BUY from you. Monetizing our personal brands is easier than ever, but people are still struggling to do it in the right way. In this week’s podcast episode, which comes to your directly from last year’s stage at Youpreneur Summit, I break down for you the five different ways that you can start the rapid growth of your Youpreneur Ecosystem. Essential Learning Points From This Episode: A ‘Youpreneur Ecosystem’ can make your business ‘future proof’ Affiliate marketing can make you money but do it the right way Building a recurring revenue model into your business carries many advantages Live events should have a place in your ‘Youpreneur Ecosystem’ and starting small is a good way to get going You should survey your tribe so you can learn more about your target audience and what they want from you Why you should charge what you’re worth and stop feeling guilty about it! Understanding that you have to be SEEN to sell Much, much more! If you enjoyed this week’s podcast episode and you’re thinking about attending the Youpreneur Summit this year, click here to get your hands on a ticket today - they’re going fast! I’d love to see you there. Important Links & Mentions From this Episode: Mike Morrison of The Membership Guys Buy tickets for the Youpreneur Summit in London 2018 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! For more information on designing your own Youpreneur Ecosystem <a...

Ep 290From Apprentice Winner to Personal Brand Builder, with Joseph Valente
It’s not very often I speak to television ‘celebrities’ on the podcast, so this episode is a little bit different. Join me as I speak with Joseph Valente, 2015 winner of the BBC television program The Apprentice. Joseph has a very interesting story to share – from becoming Lord Sugar’s business partner to later buying him out, to his current personal branding mission. After ending his partnership with Lord Sugar, Joseph no longer wanted to be known as ‘Alan Sugar’s business partner’, or ‘The Apprentice winner’, he wanted to break free and build his personal brand. The first step he took towards building his personal brand was writing a book. Today he creates a lot of online content. In the episode Joseph and I talk about creating the right content to connect with your target audience. I had a really fascinating conversation with Joseph. He talked about developing a hunger and fire in his belly at the age 4 (which led to him to winning The Apprentice), which is still very much within him. However, he is now more educated and experienced, and has really developed as a business man. He wants to help and mentor others and is launching the The Joseph Valente Academy later this year. Essential Learning Points From This Episode: Business partnerships do not need to last forever and it’s important to regularly assess if you have a shared vision Only you can take control of your personal brand – don’t let it be defined by others Why it’s important to test your content on different channels to find your tribe When it comes to social media, focus on being where you are happiest How to work out what content to create by looking at what is trending and where you can add value Much, much more! Important Links & Mentions From this Episode: Joseph’s Instagram Joseph’s LinkedIn Joseph’s Twitter ImpraGas BBC - The Apprentice Joseph’s Book: Expelled From the Classroom to Billionaire Boardroom Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 289Want to Grow Your Business Faster? Test Everything!
I'm all about growth when it comes to business. I'm a firm believer that if you aren't growing, then you are stagnating. This is where the importance of testing comes in: whether testing out a new marketing or product idea, or even a business relationship. Whatever it takes to help you find what works for you and grow your business faster.In this episode, I share my ideas and examples of what growth has meant to me based on my years in business. I also go into why I'm hitting the pause button on Two Minute Tuesdays for the meantime and what you can expect from YoupreneurFM!Essential Learning Points From This Episode:Chris shares the origin stories behind some of his businesses such as Virtual Staff Finder and the Youpreneur Community.What social media tool Chris used to help validate and launch Youpreneur.Much, much more!Important Links & Mentions From This Episode:Youpreneur SummitRise of the YoupreneurVirtual Staff FinderPeriscopePersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 288How to Start, Build and Grow a Profitable Blog, with Ramsay Taplin
With the rise of audio and video content in today's market which doesn't seem like it's going to be slowing down anytime soon, a lot of people find themselves asking "Is blogging dead?". In this episode, the Blog Tyrant Ramsay Taplin joins the show to share his thoughts on where a blog has its place in the online landscape and how powerful a blog can be from both a marketing and earning perspective. Ramsay and I also talk about employing long-form content strategies, the effects of repurposing content on your blog as well as what are the best practices when it comes to growing a blog in 2018. If you are interested in kicking your blogging efforts into high gear this year -and I know you are – this is one episode you do not want to miss out on! Essential Learning Points From This Episode: How you can monetize your blog in 2018 and how it's changed from five years ago. Why Ramsay thinks new bloggers should move from an AdSense mentality. Ramsay shares his top SEO strategy tips for this year. How mobile has changed the blogging game. Much, much more! Important Links & Mentions From This Episode: Ramsay Taplin's website Ramsay Taplin on Twitter Darren Rowse How to Start a Blog and Succeed in 2018 AdSense Tumblr Medium Optimizely Viper Chill Pat Flynn Melyssa Griffin Rise of Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 286How to Manage Your Social Media More Productively
Social media is unavoidable for us entrepreneurs and grows even more competitive as time goes by. This is especially true for us as we build our businesses around our personal brands, but we also need to watch out as social media can also become a big timesink if we aren't too careful with how we manage it. In this episode, I share my own personal tips and strategies on how to become super productive with social media management such as why we need to put processes in place, staying on top of the latest industry news and so much more. Social media moves so fast these days but with the right perspective and strategy in place, you can still make an impact on your audience that establishes you as an authority. Now it's time for you to let me know which social media management tip works the best for you - send me your favorite tactic over on Twitter. Essential Learning Points From This Episode: The importance of setting the right goals in place. What are the questions you need to ask in order to develop a social media strategy. How content calendars can help boost your productivity. How striving for perfection on social media can hurt your time management. Much, much more! Important Links & Mentions From This Episode: Sweet Process Buffer MeetEdgar Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 285A Simple Way to Make Someone's Day
By now everyone probably knows that I’m a big believer in the P2P “people-to-people” philosophy when it comes to engaging with my audience. This is why I wanted to talk about one of my favorite ways to reach out to them and make someone’s day.It all comes down to considering your community, what they would appreciate and taking a little more time, effort and that personal touch to make it happen! I hope this session helps, and let me know what your favorite ways to reach out to your audience over on Twitter!Essential Learning Points From This Episode:Why hand-written notes can make a world of difference with your audience.Chris talks about surprising and delighting your audience.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 284Finally Getting to Grips with Your SEO, with Phil Singleton
During our journey as entrepreneurs, we’ve come across different kinds of teachers. From the ones we meet during webinars or masterminds to the people we meet during conferences who have made an impact on us.In this episode, I talk about how teachers are a crucial ingredient when it comes to what we can accomplish, how we as Youpreneurs are also teachers ourselves and whether we are stepping into the role of teaching our communities every day. Let me know how you’ve been taking on the role as teacher with your own audience – you can find me on Instagram and Twitter, I’d love to hear from you!Essential Learning Points From This Episode:How Youpreneurs are teachers in their communities.Why we don’t need to wait to learn about everything we need to know before sharing it with others.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Ep 283Why You Need to Fall in Love with Teaching
During our journey as entrepreneurs, we’ve come across different kinds of teachers. From the ones we meet during webinars or masterminds to the people we meet during conferences who have made an impact on us.In this episode, I talk about how teachers are a crucial ingredient when it comes to what we can accomplish, how we as Youpreneurs are also teachers ourselves and whether we are stepping into the role of teaching our communities every day. Let me know how you’ve been taking on the role as teacher with your own audience – you can find me on Instagram and Twitter, I’d love to hear from you!Essential Learning Points From This Episode:How Youpreneurs are teachers in their communities.Why we don’t need to wait to learn about everything we need to know before sharing it with others.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Ep 282How to Journal for Business Growth, with Richard Tubb
A lot of us entrepreneurs can often get lost in the routine of chasing our goals down that we forget to look up and recognize what we’ve accomplished and what we were looking forward to in the first place.In this episode, entrepreneur and IT specialist Richard Tubb joins the show to talk about the power of journaling, how it’s helped him recognize how far he’s come in business and what it can do for your productivity and business growth.We also go into how journaling has helped Richard with prioritization and focusing on certain tasks, our own personal bucket lists and how sharing goals with friends and family can help you achieve them.This was a fun chat with Richard that really has gotten me thinking about starting my own journal and really taking note of what I’ve accomplished so far, and I’m hoping this episode will give you a few ideas for your own journal as well. So get that notepad ready, you might end up using it regularly in the future!Essential Learning Points From This Episode:What are the different kinds of journaling.Why Richard prefers a handwritten journal over a journaling app.How has journaling helped Richard as an entrepreneur.What Richard means by a “monthly nourisher” and his routine for tracking his achievements.Much, much more!Important Links & Mentions From This Episode:Richard Tubb’s websiteRichard Tubb on TwitterJohn Lee DumasFreedom JournalMastery JournalMichael HyattFull Focus PlannerCarrie GreenFive Minute JournalGreg HickmanYoupreneur SummitRise of YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to <a...

Ep 281How to Know When You ve Made It!
When you’ve put in the effort and hours of growing your business, how do you know when you’ve made it? In this episode of Two Minute Tuesday, I talk about reaching the summit of success as a Youpreneur.Success can look like different things to different people. It can look like finally quitting your day job, hitting a target or even having to turn away customers. There is one underlying theme which is a growing pressure (and even anxiety) to succeed even more.This is why it’s important to pursue success with realistic expectations and to remember that even the most successful entrepreneurs aren’t exempt from that fear and pressure but they are certainly committed to working through it!Essential Learning Points From This Episode:How to know when you’ve made it as a Youpreneur.The effects of overnight success versus growing your business slowly to success.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

Ep 280How to Work Less and Make More, with James Schramko
Chasing that balance between a healthy work and life balance is always something that us entrepreneurs are gunning for which is why today's episode is centered around scheduling your time around the real priorities in life while continuing to serve your clients and building your business.In this episode, entrepreneur James Schramko returns to the show to talk about his latest book Work Less, Make More, what the catalyst was for him wanting to finally put a book out there and the challenges he's had to overcome along the way.We also have a great conversation about the ever-elusive work-life balance, the story of how he fell in love with surfing in the first place and how it's become a driving force in how he schedules his business and routines.James and I talk about all of that and so much more; it was such a pleasure catching up with him and hearing him talk about his new book and how he's managed to place what he's passionate about at the center of his schedule, enjoy!Essential Learning Points From This Episode:Why it's essential to have an offer that converts.James talks about the common traps that entrepreneurs fall into before creating an offer.Why you don't have to worry about being viewed as a salesperson.Why James doesn't employ the drip-feeding approach when it comes to content in his community.Much, much more!Important Links & Mentions From This Episode:James Schramko's websiteJames Schramko on TwitterYoupreneurFM Episode 38Work Less, Make MoreEzra FirestoneFour Hour Work WeekKelly ExeterPerry MarshallJohn ReeceGreg MerileesYoupreneur SummitRise of YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 279Have You Failed Yet Today?
In this episode, I dive into the dreaded f-word.. failure. Tune in as I talk about why so many personal brand entrepreneurs are so afraid to fail, what failure can teach us and why it’s become a goal of mine to almost fail at least once with every new project or venture I get into.So have you failed yet today? It’s time for you to go out and find something about your business that doesn’t work so that you can finally fix it and bring your business up to speed. Let me know your biggest takeaways from any recent failures you’ve experienced over on Instagram and Twitter, I’d love to hear from you!Essential Learning Points From This Episode:How focusing too much on avoiding failure can affect your business.Chris talks about the real meaning of failure.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 278The Power of Understanding Your Customers Lingo, with Jeffrey Shaw
We’re all aiming to attract the ideal customer, but how do we start to figure out who that ideal customer actually is?In this episode, photographer, podcast host and author Jeffrey Shaw joins the show to talk about determining your ideal customer, what lingo means and how to discover your customer’s ideal language.Tune in as Jeffrey talks about the goal of lingo, understanding and empathizing with your customer and shares the 5-Step Secret Language Strategy to go from being overlooked to being overbooked in less than one year.This episode is chock-full of insights on how to truly understand what your customer wants, how to speak their language and so much more, on this episode of YoupreneurFM.Essential Learning Points From This Episode:What Jeffrey wants to see for marketing strategies in the future.How lingo as a marketing strategy can make your competition almost irrelevant.Chris and Jeffrey talk about the power of familiarity when it comes to retaining customers.Jeffrey talks about pricing psychology and customer perception.Much, much more!Important Links & Mentions From This Episode:Jeffrey Shaw’s websiteJeffrey Shaw on TwitterLingoSuperconsumersEddie YoonYoupreneur SummitRise of YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 277Nothing Good Ever Happens Inside Your Comfort Zone
My home office is one of my favorite places to be – it’s colorful, comfortable and decked out with my favorite Union Jack knick-knacks that always put me in a good mood. But here’s the thing, as much as I love working in my home office there are times when I know I need to shake things up a little bit.In this episode, I talk about the importance of stepping out of your comfort zone sometimes. Whether it’s an actual space or certain routines that you stick to, sticking to the same pattern for too long can result in stagnation which is something every entrepreneur should try to avoid.This doesn’t mean a full office re-model or anything drastic, but it’s important to keep in mind that a small change in your set-up can inspire big progress and breakthroughs!Essential Learning Points From This Episode:Why an entrepreneur who is too comfortable isn’t going to be changing the world anytime soon.Why you should examine your habits purposefully to see if they are serving you in the right way.Much, much more!Important Links & Mentions From This Episode:Rise of YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!

Ep 276How to Become the Podcast Guest Everyone Wants
There is a lot of prep work when it comes to setting up a guest interview on your podcast, but what about if you were the one being interviewed? The truth is, podcast hosts are always looking for great podcast guests which is why it’s always a good idea to prepare and make sure you have all your bases covered before coming on the show.In this episode, I share my six tips on becoming an amazing podcast guest and how to make a great first impression on someone’s show. I talk about why you need to be a fan of the show before you pitch them, how to use your time wisely during the interview when given a chance to promote your business and so much more.A little bit of preparation can go a long way to making you feel ready and confident before stepping in front of the microphone for your interview. If you have any other tips or suggestions on how to be a great podcast guest, let me know on Twitter!Essential Learning Points From This Episode:How podcasts can factor into your business efforts and even create more profit.How to personalize your email pitch to podcast hosts.What are the two ‘B’s when it comes to email pitching podcast hosts.Why following up after the podcast interiew is so important.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 275Why You Need to Add Another Goal to This Year
We’re quickly zooming into the beginning of the second quarter of the year which is a great time to pause, reflect and recommit to some goals you might have set at the beginning of the year.In this episode, I bring up some questions to help you determine how you’ve handled the first quarter of this year so far and why you should consider adding another goal to your list this year. Let me know how you’ve been chasing down your goals in the first quarter and what you plan on adding to your list – you can find me on Instagram and Twitter, I’d love to hear from you!Essential Learning Points From This Episode:How adding a new goal can bring you more energy.Why you need to ask yourself if you have sabotaged your own goals.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 274How Bad Design Can Kill Your Business, with Joana Galvao
Nowadays, your website has 10 seconds to convince a passing visitor that your brand, message and business are the real deal. Good design matters, whether it comes from your site or branding, it can do so much more than play the part of eye-candy, it can convert too.In this episode, the founder of GiF Design Studios and designer Joana Galvao joins the show to talk about how design can negatively affect your business if it isn't done the right way, why your visuals need to match what your brand is all about and so much more.Joana and I talk about laying the basics of your brand identity and go through all the essentials from color theory and the importance of choosing the right fonts to how to get a well-designed logo on a bootstrapped budget.We also get into a great conversation on how to work with creatives and how to cultivate a good relationship with your graphic designer. I know you are all going to enjoy this conversation with Joana, especially for all our listeners who are thinking of designing their first website or planning to revamp their current websites. Enjoy!Essential Learning Points From This Episode:How to begin planning your brand look before approaching a designer.Why Joana recommends using Google fonts when starting out with brand design.Chris and Joana talk about when you should approach websites like Fiverr or 99 Designs for logo designs.Joana shares her tips on how to avoid paying for professional photos done during the beginning of your business.Much, much more!Important Links & Mentions From This Episode:Joana Galvao's websiteJoana Galvao on TwitterGiF Design StudiosFiverr99DesignsBehanceMatthew KimberlyRise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 273The 2-Minute Guide to Influencing Others
With the rise of so many platforms where you can be heard, more and more people find themselves wanting to take that next step from entrepreneur to influencer. In this episode of Two Minute Tuesdays, I share my quick guide on how you can become a trusted authority and the characteristics you need to develop so you can start influencing others.Stay tuned as I talk about sharing what you know, the importance of listening and why a leader must continue to learn in order to lead.For more influencer-related topics, let me hear your thoughts on Twitter. I’d love to hear the steps you've taken to becoming an authority and influencing others!Essential Learning Points From This Episode:What are the key factors that correlate to your ability to influence others.Why you must dedicate yourself to constantly learning about your industry and business.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 272Setting Up a Facebook Live Book Launch Plan, with Luria Petrucci
This week's episode is a little different from the show's usual format but it does give you a sneak peek into how I was getting ready to gear up for the Rise of the Youpreneur launch.This episode actually started out as a casual and candid conversation between myself and live video expert Luria Petrucci over Zoom to talk about live video launches, but the call quickly turned into a full-blown masterclass on how to launch via video on Facebook that I couldn't resist turning into a podcast episode.So strap in as Luria and I talk about the ins and outs of launching with live video, becoming consistent with it without having a regular set schedule and how "life streams" can help. We also talk about some useful gimmicks you can use during the actual live video of the launch plus the power of bots and what they can do for you.This chat with Luria was such an eye-opening one, which is why it ended up becoming a podcast episode instead so get those pens and notepads ready!Essential Learning Points From This Episode:Why more authors lately aren't too worried about making the New York Times Bestseller list.What are the four levels of live streaming.How long your live videos should take when promoting your launch.How to get your audience's interest peak during the pre-show of your live video.Much, much more!Important Links & Mentions From This Episode:Luria Petrucci's websiteLuria Petrucci on TwitterLive Video for LaunchesGabby BernsteinWirecastZoomLewis HowesSchool of GreatnessRise of the Youpreneur Personal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 271Who's Influencing You? The Power of Your Inner Circle!
Online entrepreneurship can seem like a lonely business but as the old saying goes "no man is an island" and that can certainly be applied when it comes to building your brand and business.We all need a group of dedicated people to give us feedback, cheer us on and even dish out some tough love on some occasions, but it can be tricky to figure out who to include. In this episode, I talk about the power of the inner circle to help influence you and how you can recognize who you are to slowly build the right inner circle for you. I hope this session and the exercise helps, and let me know how you've managed to build your inner circle over on Twitter!Essential Learning Points From This Episode:The two mistakes entrepreneurs often make when it comes to building their inner circles.Chris shares his Youpreneur Self Awareness exercise and how it can help build your inner circle.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 270How the Act of Delivering on Promises Meant Everything, with Clay Collins
It's been a while since we've had a good old-fashioned origin story on the podcast for a while, which is why today's episode features the perfect guest to share the different businesses he's built.Clay Collins joins the show to talk about his own entrepreneurial journey as he shares the struggles he faced when starting out, the pivots he's taken and how it has lead to what we now know as Leadpages.We also talk about his own personal pattern when it comes to recognizing businesses, why cheap marketing doesn't work on people with real businesses and the reason Clay decided to jump into live events.Tune in as we also discuss about Clay's latest venture, Nomics and lots of other different topics that I know you are going to enjoy. So get comfy and ready to take some notes, you’re going to need it!Essential Learning Points From This Episode:Why Clay doesn't believe there is just one right way to produce content.The myth of the audience telling you exactly what you need to do with your business.Clay shares how and why they acquired Drip.The value of the free plan and metered pricing.Much, much more!Important Links & Mentions From This Episode:Clay Collins' websiteClay Collins on TwitterLeadpagesDripNomicsGary Vaynerchuk99DesignsHtml BurgerEv WilliamsRob WallingMediumTwilioSendGridAWSRise of the Youpreneur Personal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 269Work Just as Hard on YOU, as You Do Your Business!
I still can't believe it's been two months since the inaugural Youpreneur Summit in London kicked off! Now if you did manage to attend, you would know that one of the biggest secrets to success is that we are constantly investing in our own personal and professional developments.All great entrepreneurs can tell you that if you truly want to take your business further, it's all about working just as hard on yourself as it is working on your business. This means constantly learning new things and sharing that knowledge with your audience. Remember, you cannot begin to lead if you aren't willing to learn.Essential Learning Points From This Episode:Chris also shares his own personal practices to keep up with learning new things in his profession.Why we don't need to wait to share our knowledge and develop our brand.Much, much more!Important Links & Mentions From This Episode:Marie KondoRise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 268How to Spread Your Message More Successfully Than Ever Before!
Once you have laid the foundation for your business, how do you start spreading your message to a wider audience and really market your message to the people you want to serve?It's another special episode for you this week as I dive into a new section of my new book "Rise of the Youpreneur" which is all about marketing your personal brand and your business around that brand.Tune in as I share how you can build a media company mindset, why I believe originality is just as important as authenticity and how to stay original.It was great to finally share a little audio version of what I've been working on lately and I hope you manage to grab your own copy soon to let me know what you think of it!Essential Learning Points From This Episode:Why you want to build a rich online media experience.Why authenticity and originality are key components to building your brand.The difference between good and bad P2P.The power of showing behind-the-scenes for your audience.Much, much more!Important Links & Mentions From This Episode:Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 267You've GOT the Time. Invest it Wisely!
Everyone has gone through periods where there just doesn't seem to be enough hours in the day to get everything done, I've found myself guilty of thinking this way as well. This is when I need to remind myself of the power of words and that the things we say become the things we believe, so it's important we need to change how we think and speak about our time schedules.The fact is that the hours are there, we just need to know how to use time wisely. When it comes to time management, you will find more time to accomplish your goals if you give yourself less time than you think you might need. I hope this episode helps you, especially for the listeners out there that are struggling with upcoming deadlines. Let me know what you thought of this episode, tweet me and let me know how you manage your time!Essential Learning Points From This Episode:The importance of recognizing how much power our words have on our mindset and actions.Why you need to track your time to answer the mystery of where your time goes.Much, much more!Important Links & Mentions From This Episode:Marie KondoRise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 266An Introduction to Building a Future-Proof Business
Lately, I've been in head-down mode with a brand new project that some of you might have heard about lately.. my latest book.In this special episode, I share a quick peek of my upcoming book, Rise of the Youpreneur to give you an idea about what a Youpreneur is all about and why it's so important to build a future-proof business.Stay tuned as I go into how I started in business, how it was vastly different from today's business world and the mindset shift I had to make to turn from an entrepreneur into a Youpreneur.This book has been a long time coming and is inspired by so many things including this show, it's listeners and guests so I can't wait for you to pick a copy up and let me know what you think!Essential Learning Points From This Episode:Chris talks about how he had to start from scratch whenever he had to start a new business.Chris talks about coining the term "Youpreneur" and what it's all about.What are the benefits of becoming a Youpreneur.How personal brand businesses are future-proof.Much, much more!Important Links & Mentions From This Episode:Rise of the Youpreneur Virtual Freedom BookPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 265Why Every Entrepreneur Needs a Coach!
In this episode, I share a success story of one of our Youpreneur members Anissa Holmes and how her business has flourished and talk about the importance of having a coach or a mentor to help give you brand new perspective.This episode is all about getting things done at the right time. One of the best parts of being your own boss is taking note of the relationship between self-awareness and productivity, and making it work for you. So it's important to find that sweet spot of when you are at your most and least productive and building your schedule around that.Now it's important to recognize that what might work for others might not work for you. So while there might be a little trial and error involved, this is where you can take advantage of being your own boss to set your own rules and watch your business flourish!Essential Learning Points From This Episode:Why you need a mentor or a coach to help you grow yourself and your business.Why you shouldn't enlist your spouse or your best friend as your coach.Much, much more!Important Links & Mentions From This Episode:YoupreneurFM Episode with Anissa HolmesRise of the Youpreneur WaitlistPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Ep 2648 Ways to Finally Start Monetizing Your Personal Brand!
This episode is all about that primary profit mentality as I share one of our exclusive workshops from the Youpreneur community library that is all about monetization and setting up several streams of income around your personal brand.In this session, I go into why you need to be seen as an expert and influencer and eight ways to finally get started with monetizing your personal brand today with both passive and non-passive methods.This episode is a short one but it packs quite a punch so remember to get that notepad and pen out. I hope this workshop gives you the ideas you need to help create new ways to monetize your brand.Essential Learning Points From This Episode:Why you should keep your mind flexible on the possibilities.Which method is the easiest way to get started when monetizing your brand.Chris talks about why Youpreneurs “do it differently”.Which methods are more passive than others.Much, much more!Important Links & Mentions From This Episode:Rise of the Youpreneur WaitlistVirtual Freedom BookPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!