Youpreneur: The Profitable Personal Brand Expert Business!

In the early days of building my business, I hit a brick wall and realized my business was starting to run me instead of the other way around. It’s a moment that I feel a lot of entrepreneurs have felt themselves. I knew I had two options: to completely burnout or make some serious changes. Once I realized the power of outsourcing and what it could do, that was it. I went to work building my team. In this episode, I want to share a few tips on outsourcing particularly with virtual assistants so that you can get started with building your own team the right way. I also go into shifting from that Superhero Syndrome mindset and the Three Lists to Freedom exercise to guide you through the process of figuring out exactly what you should be outsourcing.As you slowly start building your team to help run your business, you’ll be able to ramp up business growth by having more time to be able to focus on the bigger picture. Remember to do what you do best and delegate the rest.Essential Learning Points From This Episode:What exactly does Superhero Syndrome meanWhy the 3 Lists to Freedom exercise is something you need to do regularly.The two different types of outsourcing and why you don’t want to confuse themDebunking the myth of the Super GVA.Much, much more!Important links & mentions from this episode:YOU131 - Avoiding Entrepreneurial Burnout Without Losing Your Business, or Your Health101 Tasks to Outsource to Virtual StaffJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

I’ve always had a complicated relationship with Facebook. There is so much noise and distraction that comes with it - tons of notifications that greet you when you open it, the crazy videos that can turn into a time suck. But love it or hate it, you definitely can’t ignore it. Especially when it comes to Facebook ads, nothing beats how zoomed in and focused you can get with your audiences. If you’ve been thinking about diving into the world of Facebook ads or if you’ve already started to get your feet wet, tune in as I share a few tips to help you get started.I discuss how targeting is essential, how you can drive traffic to your free content plus why measuring and testing is everything so you can make the most of your ad budget.When it comes to Facebook ads, there is definitely a learning curve that comes with it but once you have the basics down pat, they’re totally worth your while and can absolutely make a difference when it comes to building your business.Essential Learning Points From This Episode:When it comes to targeting, start with the people who are already visiting your site.Cheap leads aren’t always quality leads.The Facebook newsfeed is a busy place so you’ll want to use an image or video in your ad that disrupts people’s scroll and grabs their attention. One tip to keep in mind when it comes to testing is to always keep 5-20% of your campaign’s budget aside for testing. Much, much more!Important links & mentions from this episode:YOU136 - Getting Ahead of the Game with Amy PorterfieldYoupreneur HubJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

There are so many ways to reach your audience these days. Ten years ago, blogging was considered everyone’s bread and butter, so to speak. It was the primary way we could share our message and get our content out there. Nowadays there are so many different platforms to choose from. Youpreneurs are spread across various platforms including blogging, vlogging, podcasting, using social media like Instagram and Instagram stories while other Youpreneurs focus on growing communities on Facebook or even shooting live streaming videos.This week, however, I want to zoom in on two main mediums: podcasting and vlogging. Tune in as I weigh the pros and cons of each and share a few tips on deciding which medium is right for you. I also share some interesting facts on why both mediums are worth jumping on, what you can do to get used to being in front of the camera and so much more. If you are still on the fence about whether you should be a podcaster or a vlogger, this is an episode you don’t want to miss.Essential learning points from this episode:By 2022, online videos will make up more than 82% of all consumer internet traffic.The key is to just keep shooting videos to get yourself more accustomed to it.Podcasting has a different appeal from vlogging because it creates an intimate atmosphere between you and your listener. 54% of podcast listeners are more likely to consider buying an advertised product which is great for when you are ready to start monetizing your audience.Much, much more!Important links & mentions from this episode:Vlogging vs. Podcasting: What’s Right for YouPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Becoming a published author is a goal that many people want to conquer - maybe more than you think. According to a survey, 81% of Americans want to write a book. But even with the desire to write one, I can easily say that the actual process of writing and editing a book is a completely different ball game. In this episode, I share a few guidelines you can use while writing your book including how you can get started with writing your book, what you can do to keep up that writing momentum and why it’s crucial to have a fresh pair of eyes go over your work to help you with the editing process.I also cover the second part of the book process which is marketing it and why you don’t need to wait until your book is finished to get started on it. Whether you choose the self-publishing or traditional publishing route, either way, means that you have to make book marketing your full-time job. There’s a lot of hard work that goes into becoming a published author, but I’m a big believer that everyone has a book in them. I hope you enjoy this episode of the podcast, so grab some coffee, your notepad and get to work!Essential learning points from this episode:You need to layout your reason to help you get through those days and remind you of why you started in the first place.Having an overview of how your book is going to unfold can often guide you back on the right path.Even while you are in the process of writing your book, it’s never too early to start thinking about marketing it. Think about how you can add even more value to your readers to thank them for buying your book.Much, much more!Important links & mentions from this episode:YOU183 - Marketing Your Book All the Way to the Bestseller Lists, with Jay BaerYOU359 - Launching an Online Product or ServiceCreate SpaceJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of...

Launches have always been one of my favorite parts of being an entrepreneur. Yes, there’s a lot of expectation and stress that can happen during the pre-launch phase but it’s also a time where you can play around with new launch strategies that can connect you with a brand new audience.  If you do have a brand new product or service that you can’t wait to share with the world, it’s important to make sure you have all your ducks in a row before unveiling it to the world. First impressions matter, so you want to make sure you launch it right. This week, I break down four particular areas when it comes to launching: pre-testing your audience, the three elements you need to create when building buzz, a few of my own favorite launch strategies that I’ve used so far and what you can do after your product or service has finally been released.There are lots of moving parts involved when it comes to a product launch which is why planning is essential from the get-go. Make sure you cover all the details (both big and small) early on so you can make sure you have a product launch that stays top of mind for everyone in your industry.Essential learning points from this episode:The different ways you can pre-test your audience to validate your business idea.How you can counteract the mid-launch lull that happens to keep those sign-ups going.How you can keep the momentum going after your launch your product or service.The three ingredients to a successful launch: excitement, creating urgency and staying engaged with your audience.Much, much more!Important links & mentions from this episode:BonjoroWill It FlyYOU236 - Why I’m Officially Done with Launches for My BusinessPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the...

Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content left and right with no real direction. Fortunately, we got to the point where we decided it was high time to lay out a proper content strategy and the rest is history.What’s important to remember is that coming up with your own content marketing strategy doesn’t have to be a complicated multi-step process for it to work. You just need to always remember who you are creating content for and what kind of content can serve them best then work from there.In this episode, I share a few tips on creating your own content marketing strategy such as thinking in groups of 12 when it comes to creating content, content repurposing and setting up workflows with your team to lighten the load.I also talk about the importance of deep diving into your numbers regularly to see how your strategy is working so far and why you want to be sure that you’re making decisions on firm data, not responding to the latest algorithm update. This podcast is chock full of handy tips you can apply to your strategy so don’t forget your notebook and a pen, you’re going to need it!Essential learning points from this episode:Make sure every piece of content you create either educates, entertains or inspires your audience. People enjoy consuming content in different formats, so don’t be afraid to explore what’s out there and see what your audience prefers more.When repurposing content, make sure that the new piece of content is just as high quality as the original.Deep diving into your numbers helps you see how your strategy is working so far and what changes it might need to reach more people.Much, much more!Important links & mentions from this episode:Content10XHow to Increase Your Traffic with Keyword Research [BLOG POST]YOU304 - How Personal Assistance Has Evolved with Emma MillsPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes

In the Youpreneur world, we’re all about building connections whether they’re on or offline. This is why I’m a big believer in live events. There really is nothing like creating real moments and in-person connections between members. Different communities mean different approaches. You always have to make sure you anticipate what kind of event your audience needs before putting on your event-organizer hat. What works for one group - like a large-scale conference - might not work for a group that is looking for a more intimate setting. In this episode, I go through the different kinds of live events you can put on when building a vibrant tribe to help you decide.Also, stay tuned as I make a special announcement about the launch of our own brand new mastermind group, the Youpreneur Incubator. The team and I have been gathering all your feedback on how we can serve you better and we can’t wait to get this started in the new year. I talk about how it will be focusing on diversifying revenue, increasing profits and developing world-class relationships plus a few bits and pieces on how the mastermind will work and what you can expect!Essential learning points from this episode:The beauty of community meet-ups is that it can be as structured or as free as you want it to be. Encouraging your community members to have their own mini-meetups can be a great way to keep your tribe building those connections.Live events are an amazing way to help forge stronger bonds with your community and get the word out to reach a new audience.Having a core group of peers to give you that nudge in the right direction can make such a difference in how you run your business.Much, much more!Important links & mentions from this episode:Youpreneur IncubatorYOU318 - My Biggest Takeaways from the Youpreneur SummitYOU222 - The Power of Attending and Running Live Events with Pat FlynnPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes

To monetize or not to monetize? That is the question I get asked a LOT. I know so many entrepreneurs that are on the fence when it comes to monetizing their communities because they are worried they might end up alienating them.So where do you start? What should you be giving out for free and what can you offer as paid content for your audience? In this episode, I dive into four different ways you can monetize your online community: blogging, podcasting, webinars and affiliate marketing plus a few of my favorite online tools that I like to use to make it happen.As Walt Disney once said, “We don’t make movies to make money, we make movies to make more movies.” and that’s the kind of mindset you want to have when it comes to monetizing your community. It’s never about “taking” from your audience. It’s all about being able to truly create more value for your community. Essential takeaways from this episode:The success of your blog depends on how deep you are willing to dive into your blog topic and how long you are willing to stick to it.The real monetization of your blog lies in your email list and turning casual readers into true fans. When it comes to podcast sponsorships, it needs to be a win-win-win situation for everyone. Paid webinars allow you to take the pressure off when it comes to selling to a live audience. The golden rule when it comes to affiliate marketing and how you should approach it.Much, much more!Important links and mentions from this episode: DemioGotoWebinarZoomPick up Chris' first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year's Youpreneur SummitPick up Chris' second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue.One of the biggest mistakes I see online entrepreneurs make is not putting a premium on building their email lists. They would much rather be focusing on building their subscriber numbers or followers on social media. The problem with that though is those communication channels aren’t really controlled by you and your marketing strategy could be extremely effective one minute and obsolete the next. This is why having an email list is so important to making sure you get your message across to your audience.  Tune in as I dive into a few list building rules you need to keep in mind when growing your email list and how you can go from zero to a hundred subscribers in this episode of Youpreneur FM.Essential learning points from this episode:When it comes to email marketing is that you don’t just want to grow an email list, you want to grow a list of highly engaged, good quality email subscribers. How segmentation can help you deliver a good quality and engaged list. The List Building Challenge: what quick email list building strategies you can use to get started today.The importance of paying attention to GDPR, treating people’s data with respect and not sending them marketing materials they don’t want.  Much, much more!Important links & mentions from this episode:Amy PorterfieldConvertKitYoupreneurFM Episode 298 with Suzanne DibbleYoupreneurFM Episode 335Pick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube! Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave

You might have heard the topic pop up in conversation and many studies have agreed on the same thing: customer loyalty is dropping, and fast. With so many options out there to choose from, consumers are more likely to explore and switch to new brands more than ever before. So how does your brand cope in the digital era when it feels like 5 new competitors crop up every day? There are a lot of elements you will need to work into your strategy but one essential practice that every entrepreneur should be focusing on is truly connecting and engaging with your audience. Loyalty is a word that gets thrown around a lot lately. It’s important for us to understand that the loyalty of our audiences isn’t something that should be taken for granted. In this episode, I share my tips on how you can build brand loyalty with your audience and what you can do to grow an authentic personal brand that your audience can relate to. Make sure you have your notebook and pen ready for this one, you’re going to need it!Essential Learning Points From This Episode:Even influencers like Gary Vaynerchuk or Marie Forleo had to start at zero followers at one point.Finding out what your audience wants all comes down to listening to your audience. And there is no better way to do that than asking them directly. Consistency is key to building an audience. Remember: you want to be somebody’s favorite.It takes courage to go out there and show everyone what you are all about. Be bold and have faith in you and your message. Your true audience will love you for it.Much, much more!Important Links & Mentions From this Episode:YOU343 - How to Figure Out What Your Customers Need From YouYOU344 - How to Create & Market Content to Attract Your Perfect CustomerYOU345 - How to Dream Up the Perfect Opt-in Offer for Your AudiencePick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes,...

Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all.Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and providing solutions to those problems. Remember, it isn’t just what you say, but how you say it and who you are saying it to. In this episode, I deep-dive into the finer details of spreading your message: being seen as an expert, keeping an online media company mentality, using the P2P philosophy - all of these things are steps you can take to be heard and rise above the noise.I also talk about the power of growing your tribe and why you need to involve and empower them through challenges or activities to build a sense of community. All of that and so much more in this episode of Youpreneur FM.Essential Learning Points From This Episode: When it comes to being an expert, the key is to always be serving others.View your brand as an online media company to help you see the bigger picture, keep your messaging streamlined and run your business more effectively.You have to get to know your audience and interact with them and at the same time you need to allow them to get to know you.  Some people can feel pressured to make everything “Instagram-level Pretty” when it comes to live video but remember that it doesn’t need to be polished.Much, much more!Important links and mentions from this episode: YOU128 - How to Build a Community Full of Raving Fans, with Jadah SellnerYOU202 - Getting Started with Facebook Live Video, with Ian Anderson GrayPick up Chris' first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year's Youpreneur SummitPick up Chris' second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of...

Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust.The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate.So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand. Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy!Essential Learning Points From This Episode:Why you should make sure that the people you are attracting now are the right people you want to serve.Get to know your perfect customer so that when you meet them in real life you know just what to say and how you can help.Make sure your website has the right messaging so your audience knows exactly what you want them to do.Remember, social media isn’t about how many followers you have - it’s all about the engagement you create.Real relationships take time to build but they are worth it, so get to know people and let them get to know you. Much, much more!Important links and mentions from this episode: YOU309 - Website Design and Branding Secrets that Rock with Greg MerrileesYOU344 - How to Create & Market Content to Attract Your Perfect CustomerPick up Chris’ first bestselling book, Virtual FreedomJoin the Youpreneur Incubator waitlist!Browse the Youpreneur FM Podcast ArchiveGet tickets to this year’s Youpreneur SummitPick up Chris’ second bestselling book, Rise of the YoupreneurDownload your FREE copy of the Personal Branding RoadmapCheck out our FREE video course on YouTube!Thank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the show on your favorite app, using

And we're back! It's been a month since my sabbatical when I took some time out to rest, recharge and finally take a breather after a very hectic two-years and I can't tell you how excited I am to finally be back behind the microphone again.In between spending quality time with the family, traveling and catching up on my reading list, I've had a lot of time to think about my entrepreneurial journey so far and what I can personally do to improve myself both as a person and as an entrepreneur.The road to success is anything but one straight clear path. In fact, I've lost count of the ups, downs, and loops that have come my way since starting out as an entrepreneur years ago but there are two things that I am certain of: that experience has been the best teacher and that I wouldn't exchange where I am right now for the world.I wanted to start off this first episode of the podcast by sharing a few lessons I've picked up along the way as an entrepreneur that has helped me get me to where I am today.Essential Learning Points From This Episode:YoupreneurFM is back with a brand new look and feel!Think about batching your tasks like doing laundry - handle everything in 'loads' to save time and mental bandwidth.Some of the most successful businesses today are results of pivots, like when YouTube decided to switch from being a video dating service to the video streaming giant it is today.Celebrating your wins doesn't just mean clinking a glass for a job well done, it's about appreciating your good work and figure out what worked so well.What happened to the YoupreneurFM podcast after we hit the pause button for two months.Much, much more!Important Links & Mentions From this Episode: Virtual FreedomJoin The Youpreneur Incubator Waitlist today!Browse the Youpreneur Podcast ArchivesGet tickets to the Youpreneur Summit 2019Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth.Speaking of which, we’re hitting the pause button on Youpreneur FM. Don’t worry, your favorite weekly podcast isn’t going anywhere for good. We’re just taking a short break so that we can take some time to recharge, reset and realign our plans for the future of the show.I explain all of this in more detail in this episode, including why we’re hitting the pause button and what you can expect from the show when we come back. If you want to hear more from Youpreneur FM in the meantime, you can browse through our catalog going all the way back to the very first episode! I wish you all the best and look forward to speaking to you all again when we return better than ever on September 30th!Essential Learning Points From This Episode:Taking a break is a great way to regenerate and recharge your entrepreneurial batteriesPodcast numbers are no longer just about the downloads, they’re about the reviews, ratings, social shares and so onOur solo shows are the most popular episodes of Youpreneur FMThe Youpreneur Incubator in-person and online mastermind program kicks off in January 2020 (join the waitlist below)When Youpreneur FM relaunches in September, it’ll have new jingles, artwork, and a new feel!Much, much more!Important Links & Mentions From this Episode:Join The Youpreneur Incubator Waitlist today!Browse the Youpreneur Podcast ArchivesGet early tickets to the Youpreneur Summit 2019Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.For more information and to explore other episodes click here.

Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown. On the other hand, the 20% that routinely leave their comfort zones on purpose have the necessary discipline to go against what their brain is telling them. They know the value and power of what’s waiting for them outside of the boundaries they’ve built for themselves. So, let me ask you this…are you part of the 80% of entrepreneurs that do everything in their power to never set food outside their comfort zone? Or, are you part of the elite 20% of entrepreneurs who aren’t afraid to try something new to help move their business forward? Join me on this episode of Youpreneur FM, where I reveal how you can build your personal brand business faster than ever by setting and smashing your goals. If you’re ready to turn all of those daydreams and ambitions for your personal brand business into a reality, this is the episode for you! Essential Learning Points From This Episode: Only 20% of entrepreneurs routinely get themselves out of their comfort zones To get yourself out of your comfort zone, discover what you do best and enjoy Set non-negotiable deadlines for yourself and your business and stick to them If you want to achieve more, set goals that are sensible and gettable Start saying ‘no’ more often – you can’t be everything to everyone When you say yes to something, you’re saying no to your thing Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes please click here.

One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page. Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined. So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come.Essential Learning Points From This Episode:Determine who your ideal readers are before setting a full strategy in placeMake it easy for people to spread the word about your book by preparing a media kitIf you’ve published a book, you need to create an online home for it to help drive salesHold a virtual book tour by making appearances on book review websites and getting on as many relevant podcasts as possiblePackage goodies in a special book launch bundle to help boost salesDon’t forget to utilize your email subscriber list and update them on your book launchMuch, much more!Important Links & Mentions From this Episode:Virtual FreedomGet early tickets to the Youpreneur Summit 2019Rise of the YoupreneurPersonal Branding RoadmapSign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.For more information and to explore other episodes please click here.

It’s never been easier to build a personal brand business and there’s really nothing to stop you from becoming a successful entrepreneur. However, thousands of “entrepreneurs” who set off to build their empires from the ground up quit before it gains any real momentum.  The problem with the entrepreneurial world these days is the fact that the barrier to entry is so low, anyone can just step over it and assume they can “make it” by doing the bare minimum. The good news for the rest of us is that the people like this, who don’t have the experience and lack the personality needed to grow a successful personal brand business, won’t be around for very long. People can spot a lack of authenticity a mile away and nobody wants to do business with a shell of an entrepreneur. With so much noise, you’ve got to be dedicated in your craft to serve the people you really care about. And, you’ve got to do it consistently. This episode of Youpreneur FM may be short, but it’s packed with lots of great tips to help you build a powerful personal brand business for the future.  So, if you want to build a business with massive staying power, tune in! Essential Learning Points From This Episode: Your content should be as short or long as it needs to be to share your idea in a clarity driven and focused manner You’ve got to remain 'top of mind' for those who are following us if you want to build a future-proof business To build trust and influence, you’ve got to sell something to your tribe on a regular basis As leaders, you’ve got to make sure you’re always learning to continue to serve and inspire those who aspire to be like you You can have anything in life that you want, as long as you help others get what they want (Zig Ziglar) Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST!  Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore more episodes please click here.

The number of hours we can dedicate to work each day isn’t infinite. Eventually, we run out of time, brain power and energy. It’s impossible to work on our businesses 24/7 without rest and that’s okay. It just means that we need to focus on putting the hours that we do have to better use. In this episode, I’m joined by Human Behavioral Specialist, Educator and Author, Dr. John Demartini, to talk all about the power of focusing on our high priority actions every day. We also get into the importance of saying no more often as business owners and how this can actually help control our stress levels, making us better leaders and youpreneurs in the long run. As Dr. John Demartini often says, “If you do not fill your day with high priority actions that inspire you, your day will fill up with low priority distractions.”  So, if you’re ready to hear some great tips and strategies to help you focus on your high priority actions more often, tune in!  Essential Learning Points From This Episode: Stress is the inability to adapt to a changing environment When we prioritize our daily actions, we’re less vulnerable to distractions Fill your day with things that produce the most per hour and use that income doing something you’re inspired by  If you let the masses control your life, you won’t be the master of anything Looking at what your life truly demonstrates will help you to identify your high priorities Surround yourself with people who have a high value on the things you want to delegate  Much, much more! Important Links & Mentions From this Episode: Dr. John Demartini’s Website  The Time Trap by Alec Mackenzie Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.

When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter! Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.  Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business. I suggest grabbing your nearest notebook for this one!  Essential Learning Points From This Episode: You’ve got to ask the right questions to understand your market at a deeper level The single biggest mistake people make is choosing the wrong market to go into The most important decision you’ll make before starting your business is what niche you’re going to serve The keyword volume of successful businesses all fit within a narrow and specific keyword band When deciding your ideal marketplace, you need to look for competitors who are succeeding in spite of themselves Finding your niche doorway into a market comes from being YOU Much, much more! Important Links & Mentions From this Episode: Grab your FREE copy of ‘Choose’ here  Read Ryan’s new book, ‘Choose’  Read Ryan’s book, ‘ASK’ The ASK Method Company Google Trends Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share  it  by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely  helpful  when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the podcast on iTunes, to...

We’ve reached the final episode of the mini ‘back to basics’ series on Youpreneur FM. In previous episodes, I've covered everything from figuring out whether you need to be building your business with a personal domain name or a brand-based domain name and how to create content that your audience will love. In this episode, I uncover the secrets of creating a magnetic opt-in email offer that your customers can’t say no to.The purpose of opt-in emails is to invite website visitors to agree to sign up for your email list. If you ask me, success in the online business world is directly tied and attributed to the quality of your email marketing list. Despite what you might think, it’s not about growing the biggest email list you can. Instead, you need to focus on growing your list consistently with quality leads and to do that, you need to know how to craft the perfect opt-in.  So, if you’re interested in learning some of the best practices to create an effective email opt-in offer, tune in! Essential Learning Points From This Episode: Success in online business is directly tied to the quality of your email marketing list  You’ve got to launch an email marketing campaign to truly capitalize on your audience There's no point in putting time and energy into a Facebook group unless you can convert members onto your email list A good opt-in will give your audience a quick win to solve a quick problem You don’t have to keep reinventing the wheel. You can repurpose a high-quality piece of content and use it to create your opt-in offer Much, much more!  Important Links & Mentions From this Episode:  YOU335 - How to Build a Really Simple Email Marketing Funnel Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.

Creating content that your audience will love takes more than a lucky hunch. You’ve got to listen to your audience to identify the type of content they’re hungry for. Whether you write a new blog post or record a video or podcast episode, you need to create content with purpose.  The last thing you want after spending hours creating content is to upload it and hear nothing but chirping crickets across all of your platforms and social channels. If you want to learn how to create and market content to attract your perfect customer into your ecosystem, you’ve come to the right place. In this ‘back to basics’ episode of Youpreneur FM, I share my guide on how to create and target content to the right audience. I’ll teach you how to identify what type of content will help you establish a stronger relationship with your audience so that you can build your business and reputation.  Essential Learning Points From This Episode:  Before creating new content, ask yourself what you want to be known for, and then create original content that shows off your expertise Building a library of content that people can learn from is vital when it comes to creating an audience Create content that answers your audience’s burning questions and solves their problems Take your audience by the hand and show them the hidden gems of your world so that they’ll never want to leave One of the easiest ways to lose an audience before you’ve really captured them is to stop being consistent in serving up quality content Much, much more!  Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes click here.

How can you find out what your audience actually wants from you? When you’re not sure what your audience wants or needs from you, it can cause a lot of confusion and potentially waste a lot of time, money and effort. Maybe you’re playing with an idea for a new product or service, but you’re not sure if there’s even a market for it? Or, maybe you’re in the process of building a social media following but struggling with engagement? Whatever the issue, the top tips I share on this solo episode of Youpreneur FM are designed to help you get clarity and figure out what it is that your customers truly need from you. So, if you want to learn where you should be spending your money and time to better serve your tribe, tune in! Essential Learning Points From This Episode: The numbers never lie. Don’t neglect your analytics and learn how to use it to your advantage Create an inventory of your findings and look for positive patterns to emulate Use Google Console to find the specific keywords your customers type in to search for you and start fine-tuning your SEO strategy accordingly Search social networks to see what people are talking about that relates to your industry or niche You need to approach people directly to really find out what they need & want from you Use direct questions in your social media posts to help create engagement Make sure your audience knows that by taking part in your survey, they’re helping you to tailor your content to meet their needs in the future Much, much more! Important Links & Mentions From this Episode: Google Analytics Google Console Survey Monkey Listen to episode 342 of Youpreneur FM Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using...

I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first. So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business. You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business. Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of Youpreneur FM. Tune in to discover how you can come up with a domain that resonates with your tribe and is powerful enough to grow with you as your business develops. Essential Learning Points From This Episode: Despite what many people think, using your personal name as a domain has plenty of growth potential Being memorable comes from the quality behind what you do as the brand, not your catchy brand name Your personal brand name is internet real estate and you should absolutely buy it When you’re building your brand the right way and for the right reasons, pivoting is built directly into your personal brand business If you build loyalty and rapport through your online presence, your audience will want to stick around When buying a domain name, you should consider the relationship you have with your clients Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore more episodes click here.

As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.  But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?  Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business. Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over the last 12 months while taking almost half of the year off! (yes, it’s possible!) Essential Learning Points From This Episode: If you want to do better, you’ve got to surround yourself with people who are doing better than you Your first accountability as a CEO should be to take care of your team. If your team takes care of your customers, your customers will take care of you The number one reason why people don’t achieve their goals is that they lose visibility By focusing on the right things, you can achieve more by doing less Anything outside of your “desire zone” is a candidate to either eliminate, automate or delegate You’re best thinking happens when you’re relaxed, so don’t be afraid to take time off work Much, much more! Important Links & Mentions From this Episode: Michael’s NEW book, “Free to Focus”  Full Focus Store  Full Focus Planner Michael Hyatt’s website Lead to Win Podcast Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap  Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore...

Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets. When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse. Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same. It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in! Essential Learning Points From This Episode: Collaboration is one of the key success principles, but you’ve got to be a member of the right group The biggest difference between those who kill it is how they show up when things get hard Whether you’re an entrepreneur or an employee, you need to build your personal brand To work on your unique ability, only do the things that you love to do and do them consistently Time is your most valuable commodity as an entrepreneur, so use your time wisely Only say “yes” to something if it’ll help get you to where you want to be Much, much more! Important Links & Mentions From this Episode: JJ Virgin’s website Listen to the JJVIRGIN Podcast Read JJ Virgin’s Books Connect with JJ via Facebook JJ’s Twitter Account Follow JJ on Instagram Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes please click here.

As entrepreneurs, something that we all need to be inherently good at (to some degree) is communicating with our customers and potential prospects. Entrepreneurs are innovative leaders bursting with ideas, creativity and passion. Yet, the one thing I continue to see entrepreneurs struggle with is selling. So, what’s the problem? What has all of these entrepreneurs biting their lips, reluctant to sell their products or services? Well, the most common reason is because they’re afraid of rejection within their own entrepreneurial ecosystem. However, what a lot of entrepreneurs don’t realize is that you don’t always have to directly ask for the sale. If you’re willing to put the hard work into it, you can close a sale without ever having to ask the customer to part with their cash. To help you understand this concept further, I’ve invited Phil Jones onto the show, who is an expert in this area. Listen in to discover how tiny tweaks and changes in the way you say certain things can lead to massive differences when it comes to your sales projection. Essential Learning Points From This Episode: Knowledge doesn’t always lead to power, sometimes it leads to you making the decision to not do it If you’re not convinced what you’re selling is worth the price, you won’t convince anyone else either Every entrepreneur is in the business of influencing change through other people’s minds The ability to repurpose after you’ve shot and missed is often where the value is You will not get paid more money than you ask for Actively choose the people you want to be around and learn from them Much, much more! Build a support network and you’ll have someone or something to fall back on in your time of need. #Youpreneur Important Links & Mentions From this Episode: Exactly What to Say Phil M Jones’ Website Phil’s Instagram Phil’s Facebook Page Follow Phil on Twitter Subscribe to Phil’s YouTube Channel Connect with Phil on LinkedIn Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of <a href=...

Is it time for leaders to ditch the rulebook in favor of a fresh take on conventional leadership approaches? My guest and good friend, Kevin Kruse, certainly thinks so. In fact, his latest book, “Great Leaders Have No Rules,” teaches you how to become the leader everyone aspires to work for – without the hefty rulebook. We dive into an insightful conversation on what we really need to do as leaders going forward in today’s very busy and ever-changing world. Kevin’s concept of a life without rules applies beyond the office and will inspire you to focus on what matters the most in other areas of your life too. Kevin also shares his controversial views on artificial intelligence and explores the very real possibility that robots could swarm the earth very soon in a quest to take our jobs. But, is this something to worry about from a Youpreneur ecosystem perspective? You’ll find out on this episode of Youpreneur FM, which drops tons of great value bombs and fresh insights on leadership, so tune in and enjoy! Essential Learning Points From This Episode: The first thing you need to do to become a successful entrepreneur is write a book It’s easier to brand a person than it is to brand a company Replace your open-door policy with a consistent calendar schedule Push decision making down to your team members In five years, 67% of all managers will be replaced by AI Leadership is not a choice, so it’s critical you lead with intent Much, much more! Important Links & Mentions From this Episode: “Great Leaders Have No Rules” LEADx Kevin Kruse’s Website Kevin Kruse’s Twitter Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/337

Break-ups are tough.&nbsp;Most of us know what the sting of a break-up feels like, but what about a business break-up? What does it entail? And, is there any way to come out on the other side unscathed? Let’s find out!&nbsp;In this unique episode of&nbsp;Youpreneur&nbsp;FM, Jordan Harbinger joins me to share his story of how his personal brand survived a business partnership that went horrifically wrong.&nbsp;&nbsp;It’s not the usual type of episode we have here on the show, but it’s a cautionary tale with a very important lesson that I know you’ll appreciate. Listen in to discover&nbsp;how he kept his personal brand alive despite the difficulties he faced and learn how he was able to build a stronger business because of it.&nbsp;Essential Learning Points&nbsp;From&nbsp;This Episode:&nbsp;If your gut tells you something’s not quite right with a business partnership, don’t be so quick to overlook it&nbsp;No matter how much money you’re making, it doesn’t solve everything&nbsp;Build a support network and you’ll have someone or something to fall back on in your time of need&nbsp;When you inject your personal brand into what you’re doing, people will follow you&nbsp;Your network&nbsp;and&nbsp;personal brand are the only insurance you get in business&nbsp;Much, much more!&nbsp;&nbsp;Important Links &amp; Mentions From this Episode:&nbsp;Jordan’s website&nbsp;The Jordan Harbinger Show&nbsp;Rise of the Youpreneur&nbsp;Personal Branding Roadmap&nbsp;&nbsp;&nbsp; Sign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Community and Build Your Business FAST!&nbsp;Thank You for Tuning In!&nbsp;There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show,&nbsp;please share it by using the social media buttons you see at the top and bottom of this page.For more information and to explore other episodes, click here.

Whenever we mention ‘email marketing funnels’ on the podcast, we’re swamped with questions and queries about them. What is an email marketing funnel? And, what should or shouldn’t go into one? An effective email marketing funnel turns prospects into paying customers using a series of emails crafted to sell a service or product. But, it’s not about sending one sales pitch after the other. Your emails must provide value through educational content that also helps nurture a budding relationship between you and your subscriber. On this solo episode of Youpreneur FM, I dive into how an email marketing funnel works and share the perfect recipe to cook up your first really simple, but effective, email marketing funnel. So, if you want to learn how your emails can turn subscribers into paying customers, this episode is for you! Essential Learning Points From This Episode: You need a marketing automation process that nurtures your audience, eventually turning them into paying customers Almost half of leads will never be ready to buy from you A welcome email should tell your audience what they can expect from you Your lead magnet should be relevant to the intent your audience will have to ultimately end up buying your product Remember to use emails to connect with subscribers after they’ve become paying customers Engage with non-buyers and ask them why they didn’t buy from you Much, much more! Important Links & Mentions From this Episode: Get early tickets to the Youpreneur Summit 2019 Rise of the Youpreneur http://riseoftheyoupreneur.com/ Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/335

Sometimes in life, you’re fortunate enough to meet a few wonderful people who are making a real difference in the world. One such individual is my special guest on this episode of Youpreneur FM, Jon Vroman. Jon is a dad, speaker, author and founder of Front Row Foundation and Front Row Dads. Front Row Foundation and its volunteers strongly believe in the healing powers of the mind and its ability to nourish the human spirit. They help to provide life-changing moments for people facing critical health issues by giving them a front-row experience they’ll never forget. Helping people in need create lifelong memories with those closest to them is priceless. Jon has also founded Front Row Dads, which is a growth centered brotherhood that brings dads together and focuses on vibrant health, emotional mastery, thriving relationships and intentional parenting. He strives to align dads with the concept of being a family man with a business, and not a businessman with a family. In this episode of the podcast, Jon and I talk about his charities and business, exploring how he has managed to mix profit and purpose to create a well-rounded life and business that empowers others to give back to people that deserve it the most. Essential Learning Points From This Episode: Mixing profit and purpose can have a powerful impact on an entrepreneur’s life You don’t need to know all the answers, you just have to be curious People go to events and join communities because they want to learn with people You have to believe that your work is critical enough to change the world People support what they help to create, which can lead to lots of great referrals Much, much more! Important Links & Mentions From this Episode: Front Row Foundation Front Row Dads The Front Row Factor: The Art of Moment Making The Front Row Factor Podcast Front Row Dads Podcast Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to: youpreneur.com/334

I appreciate every single guest that I’ve had the pleasure of interviewing on the show. But, I’ve got to say, having Tom Ziglar sit down for a chat with me on Youpreneur FM is just a dream come true. You may not know this, but Tom’s father was my virtual mentor since I was 15 years old. I’ve followed his journey through the years, and his legacy continues to inspire me to this day. If you’ve been living under a rock and don’t know who Tom Ziglar is, let me enlighten you. Tom is a fierce entrepreneur and the CEO of Ziglar Inc. The business has been going strong since 1926 and Tom strives to keep the Ziglar legacy alive, carrying his father’s simple but powerful philosophy, “You can have everything in life you want, if you will just help enough other people get what they want.” In this episode, Tom and I talk about the mindset shifts we need to make to sincerely choose to win at what Tom calls, the “wheel of life.” It’s an inspirational and eye-opening chat, so I suggest grabbing a notebook for this one! Essential Learning Points From This Episode: You can’t control the circumstances in your life, but you can control your choices The fastest way to success is to replace bad habits with good habits You need three things to make your dream happen – the right mindset, the right strategy, and the right action What you feed your mind determines your appetite The first step in your journey of choosing to win is to identify the why and the ropes that are holding you down Much, much more! Important Links & Mentions From this Episode: Choose To Win Ziglar Inc Connect with Tom via LinkedIn Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. To explore previous episodes of the podcast, click here.

If I could give you one piece of advice, I’d tell you that you should never underestimate the power of being original. There’re millions of copycats in the world, but there’s only one of you in existence. So, don’t worry about what other people are doing. Let them copy your font or mimic your latest blog post all they want, because who wants a watered-down version of the original? Nobody. On this solo episode of Youpreneur FM, I talk about the power of being an original. We do business in an extremely crowded space. Almost every business idea under the sun has been thought about already, but that doesn’t mean you can’t bring something new, fresh and original to the table. If you want to find out why originality in business is so important and discover how a simple self-awareness test can help you get there, tune into this episode today! Essential Learning Points From This Episode: Being original can help boost your business faster than anything else The truth is that our personal brand is what people say about us when we’re not around If you’re truly original, your business persona can’t be copied because it’s all about you Keep doing what you do really well and delegate the things you aren’t good at There’s nothing more relatable to your market than you To create a future-proof business, you’ve got to understand the power of being an original Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore previous episodes, click here.

Did you know that everyone has a secret alter ego buried deep down inside of themselves? Your alter ego may not wear a cape like Superman, but they do have the power to help you achieve the seemingly impossible. On this episode of Youpreneur FM, I speak to Todd Herman, who has helped thousands of people achieve their most ambitious goals. He helps them to discover their alter ego and teaches them how to be more resilient, more creative and more courageous. If you want to find out the secret of tapping into your potential, this is the episode for you! We dive into what it takes to truly transform your life by utilising the power of our own secret identities. It’s a mind-boggling conversation, so be prepared to be inspired! Essential Learning Points From This Episode: No matter what age you are, your creative imagination is your greatest superpower Imposter Syndrome is the massive dismissal of your achievements and an insidious way of demeaning yourself The number one thing people are buying from you is confidence and certainty Don’t be afraid to do what it takes to step into your distinguished self Everyone has an alter ego, but not everyone knows how to unlock this other version of themselves Your alter ego isn’t about being fake, it’s about using your imagination to discover the hero inside and overcome negative feelings of self-doubt and insecurity Much, much more! Important Links & Mentions From this Episode: The Alter Ego Effect Todd’s website Connect with Todd on Facebook Connect with Todd on Twitter Subscribe to Todd’s YouTube channel Follow Todd on Instagram Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page by clicking here. For more information and to explore other episodes, click here.

Wouldn’t it be great if you could design a business that runs and grows without you having to be present every single day? That’s the dream that most Youpreneurs share. But, for many, it never quite makes the transition from an idea into a profitable reality. I wanted to change that, which is why I invited Mike Michalowicz back onto the show to talk us through the process of designing a business that runs like clockwork. It’s a fantastic episode that I know you’re going to love, especially if you want to design your business to run itself. Essential Learning Points From This Episode: Consistently putting your true self ‘out there’ is the secret sauce to success When your business can run for four weeks without any of your active input. It’s positioned to continue on its own Delegation isn’t the assignment of tasks, it’s the assignment of outcomes Every business must be doing or supporting an activity that derives a benefit to the customer When leaders control all of the decision making, they stifle the growth of their business Much, much more! Important Links & Mentions From this Episode: The Toilet Paper Entrepreneur Clockwork: Design Your Business to Run Itself Profit First The Pumpkin Plan Surge Mike’s website Virtual Freedom Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page. For more information and to explore other episodes, click here.

A video can do a whole lot more than deliver information to your tribe. If done right, video has the power to tell a story that moves, inspires, motivates and captivates the viewer. But, creating episodic video content that people can’t wait to consume takes a lot of time, energy and often times, a great deal of frustration. In this episode of Youpreneur FM, I’m joined by my good friend and founder of Social Media Examiner, Mike Stelzner. One thing you need to know about Mike is that he’s probably one of the most transparent entrepreneurs doing business in the online world. He never holds back. Amazingly, he’s managed to rebrand himself over the last 18 months with his weekly video show, The Journey. Mike and I discuss his show in more detail covering why he launched it and how he was able to use the numbers and data behind his own content marketing to help him discover how his show was (or wasn’t) being consumed. Using this information, Mike was able to make some ridiculously drastic changes to completely transform the show and reach an even bigger audience. Find out how he did it by tuning in to the episode! Essential Learning Points From This Episode: People love stories that have unexpected twists In a day where we struggle to get attention, story is the thing that cuts through Sharing your struggles helps to make you more authentic, relatable and likable Building your personal brand is key to growing your business Use analytics to ‘crunch the numbers’ and make decisions based on your findings Nobody watches videos longer than a minute on Facebook. It’s a drive-by experience Much, much more! Important Links & Mentions From this Episode: The Journey show Social Media Examiner Social Media Marketing World Social Media Examiner Facebook Social Media Examiner Twitter Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.

This is a proud moment for me as I welcome a key member of my inner circle, Kelly Baader, onto the podcast. Kelly is a member of my Mastermind group, The Round Table, which is made up of ten entrepreneurs that I work with to help shape and develop their personal brand business.Kelly was one of the speakers that graced the stage at last year’s Youpreneur Summit at the Queen Elizabeth Convention Centre in London. Her talk was on the power of her ‘One Framework’ strategy, but it was so much more than that. Many people in the audience were moved to tears (including myself) after hearing all about Kelly’s inspiring journey that led to where she is today.It was such a powerful message that I knew I had to invite her onto the show to dive into the topic of one framework even further and to share with all of you. So, grab your headphones and get comfortable, you’re in for a treat!Essential Learning Points From This Episode:The outline of ‘one framework’ is thinking about your number one outcome that you can deliver to your number one client, with your one solution and with the best current version of YOUThe only way that you can stand out is by knowing your ideal client better than they know themselvesA transaction can only happen if the customer believes that you can solve their problemNo matter what you sell, the transformative outcome everyone wants when they buy from you is to become a better version of themselvesFocus on what you can offer right now and what audience you can serve the bestThe moment we compare ourselves to others, we lose our peace and delude our resultsMuch, much more!Important Links &amp; Mentions From this Episode:Kelly’s website&nbsp;Grab Kelly’s FREE business tips guide(s)&nbsp;Listen to Kelly’s Christian CEO Podcast&nbsp;Sign-Up for Acceleration Mastermind with Kelly Baader&nbsp;Follow Kelly on TwitterRise of the Youpreneur&nbsp;Personal Branding Roadmap&nbsp;Sign-up for the FREE Youpreneur Launchpad Training CourseJoin the Youpreneur Academy and Build Your Business FAST!Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share this page.For more information and to explore other episodes, click here.

This episode of Youpreneur FM marks the end of our month-long celebration of the official launch of the audiobook version of my bestseller, Rise of the Youpreneur. If you’ve been following along, you’ll know all about the exciting things we’ve got going on this month. To recap, we’re giving away a FREE copy of the audiobook to anybody who doesn’t already have an Audible account. You can grab yours here. Interested in winning a year’s membership to the Youpreneur Academy? All you have to do is download the audiobook and leave a review over on Audible. Then, email a snapshot of your posted review to my team at [email protected], and we’ll add your name and email address to the prize draw! When you tune into this episode of the podcast, you’ll hear a sneak peek inside chapter 11 of my audiobook, where I deep dive into how you can develop a strong pricing strategy. You’ll also learn four ways to test out your next “big idea” to ensure that the launch of your new product or service is as successful as possible. Essential Learning Points From This Episode: When establishing price points, you have to start by checking up on your competitors Keep a keen eye on your competitors and look at what they’re offering, how they’re offering it and how much they’re charging Remember that you are the most valuable player when it comes to staying ahead of your competition Price your offerings in a way that shows the value of your expertise Always charge what you’re worth and don’t apologise for it A technique to help you avoid undercharging is to double your pricing If you send a lot of emails and get very few responses, you need to reinvestigate your offer Dry testing is selling a product that you’re not quite ready to fulfil A dry test landing page strategy helps you to figure out whether or not people are interested in buying your product or services Use Facebook ads to target your ideal customers and test different ads Much, much more! Important Links & Mentions From this Episode: Access the Process Blueprint Rise of the Youpreneur Audiobook Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/327

A lot of you have been asking me about the release date of the audiobook version of my bestseller, Rise of the Youpreneur, and I’m pleased to announce that it’s officially out NOW! This is a huge milestone not just for me personally, but the Youpreneur brand as a whole. To celebrate, we’re giving away free copies of the audiobook to anyone who doesn’t already have an audible account. You can grab your free audiobook (plus one additional book of your choice) when you visit youpreneur.com/audiobook. After you’ve downloaded and reviewed the book, you could be in for a chance of winning an entire year’s membership to the Youpreneur Academy – for FREE. All you have to do is snap a screenshot of your review and email it to [email protected] to have your name and email address entered into the prize draw! In this episode of Youpreneur FM, I share another exclusive clip taken directly from my personal read of my book. This time, we’re talking all about how you can figure out exactly what (and how) to sell to your audience. Essential Learning Points From This Episode: Your strategy behind monitorization is the key to any successful business Charge what you’re worth and never apologize for it Converse with your audience and use that information to help figure out what to sell to them Setting yourself up with a primary profit mentality that allows you to pay yourself first is key when putting steps in place to actually make money Make a note of every idea that comes your way (use a notebook, your phone or a voice recorder, etc.) If you’ve done everything in the sales process correctly, the close will happen automatically When you survey your audience, keep it short and simple with easy questions Much, much more! Important Links & Mentions From this Episode: SurveyMonkey Rise of the Youpreneur Audiobook Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to youpreneur.com/326

We’re continuing to celebrate the official launch of the audiobook of my bestseller, Rise of the Youpreneur, here on Youpreneur FM. On top of sharing an exclusive clip from the audiobook recording in this podcast episode, I’ve also got a few other surprises up my sleeve! If you haven’t got an Audible account yet, you’re in luck because I’m giving away FREE copies of my audiobook to new members. All you have to do is go to youpreneur.com/audiobook to download your copy PLUS one additional free book of your choosing! When you’ve finished the book, please leave a review on Audible and email a snapshot or screenshot of your review to [email protected]. We will then enter your name and email address into a prize draw to win a one-year fully complimentary membership to the Youpreneur Academy. There will be four winners in total, and we’re announcing one lucky winner each week throughout January! The exclusive audiobook clip you’ll hear in this podcast episode encourages you to think deeper about who you are and what you want to be known for. Find out the real power of showing your tribe behind the scenes of your business and what it means for the growth of your business. It’s a fantastic episode (if I do say so myself), and I know you’re going to love it! Essential Learning Points From This Episode: To be a successful Youpreneur, you must establish your authority in your niche Offering solid information (such as blog posts, checklists and case studies, etc.) are the richest type of media you can share Establishing yourself as an authority is about showing your tribe that you can solve their problems By turning yourself into a media company, you instantly assume control over your content An authority is someone who’s opinion on a certain topic is respected and valued Authenticity is being true to yourself, but originality is making that true version of yourself different than anyone else in your niche Being a Youpreneur means being original in everything you do Focus on a P2P (people to people) philosophy because people want to do business with other people Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Audiobook Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to: youpreneur.com/325

I’ve got some exciting news to share with you all, and that’s the fact that the audiobook version of my bestseller, Rise of the Youpreneur, is out NOW! To celebrate this huge milestone, I’m giving away FREE copies of the audiobook (plus one extra book of your choosing) right here. But the fun doesn’t stop there! I’m also launching an exciting competition where four lucky winners will gain a FREE one-year, fully complimentary membership to the Youpreneur Academy! To enter the competition, all you have to do is leave a review of the Rise of the Youpreneur audiobook on Audible and email a snapshot of your review to [email protected]. We will then enter your name and address into a prize draw and announce one winner each week throughout January! I’m also sharing a sneak peek into a few chapters of the audiobook in this and upcoming episodes of the podcast. In episode 324, I reveal an insight into Chapter Three of my book, where I talk about how setting up your website properly is essential to building your online presence and captivating your ideal audience. Essential Learning Points From This Episode: Setting up your website correctly is the true start of building your online brand If your website doesn’t reflect the “look and feel” of you, your business niche and your perfect customer, you could create a disconnect between your message and your prospect or client Understanding who you are is the first step in becoming a successful Youpreneur It’s important to make sure your website reflects YOU – quirks and all! Everything on your site (including images and color schemes) should appeal directly to your perfect customer To communicate market domination and achievement, use bold colors and strong, dense fonts You have six seconds to grab somebody’s attention when they come to your website for the first time, so make those seconds count! Your tagline should answer the question, “What do you do?” and that answer must be benefit-driven The best way to communicate with your ideal customer is by creating content that entertains, educates or inspires your audience Listening to your market will almost always produce the best and correct answers All great online homes start with highly valuable blog content Much, much more! Important Links & Mentions From this Episode: Rise of the Youpreneur Audiobook Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes, go to <a href="https://youpreneur.com/324" target="_blank" rel= "nofollow...

It’s official, 2018 is coming to an end and what an incredible year it’s been for both me personally and the Youpreneur brand. Lots of amazing things have happened this past year, and I wanted to take this opportunity to thank you and show my appreciation for everyone who has supported me, the show, and our business throughout the year. Since this is the last Youpreneur FM episode of 2018, I’ve decided what better way to wrap up the year than by reflecting on a few major highlights. You’ll hear about why I choose to self-publish my second book, “Rise of the Youpreneur,” what it was like for me and my family to move from the Philippines back to the UK, an insight into the secret life of a vlogger and so much more! So, if you want to walk down memory lane with me and find out what’s been going on in my life over the last 12 months, this is your chance! On This Episode I Spoke About: The exciting launch of my second book, Rise of the Youpreneur and why I choose to self-publish rather than take the traditional publishing route Relaunching the Youpreneur Academy Why I decided to start a vlog channel and how it has helped me connect with my tribe What it was like for me and my family to move from the Philippines to the UK and adjusting to a new way of life A reflection of the Youpreneur Summit 2018 An exclusive on next year’s Youpreneur Summit and where you can go to buy tickets Much, much more! Important Links & Mentions From this Episode: Youpreneur Academy Join the waitlist for the 2019 Youpreneur Summit Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. Lastly, don’t forget to subscribe to the podcast, to make sure you get automatic updates every time a new episode goes live! For more information go to youpreneur.com/323

With the new year fast approaching, it’s time to think about how you can pivot your personal brand business in 2019 and beyond. In this ever-changing digital age, you’ve got to do more than just roll with the punches. You’ve got to learn how to adapt and alter your business so that it’s free to develop and grow. One of the best ways to pivot your personal brand business is by putting more of YOU into it. I want to help you achieve this goal, which is why I went back into the archives to resurface this inspiring episode with author and speaker, Mark Schaefer. We talk all about how Mark has managed to reinvent himself every five years and how he revamps his own personal brand within a very crowded industry. Whether your personal brand needs an extra push in the right direction or you’re just starting from scratch, I guarantee that this episode of Youpreneur FM will help set you on the right path to achieve the vision you have for your personal brand business. This is one of my all-time favorite conversations, and it was an absolute pleasure having Mark on the show. So, if you want to learn how you can truly scale your business, I highly recommend you have a listen to this episode! Essential Learning Points From This Episode: Intellectual curiosity can go a long way toward revamping your brand Want to do something different? Don’t be afraid to reinvent yourself The four P’s of marketing (i.e., product, price, place, and promotion) are still relevant in the digital age, which is why entrepreneurs must have a holistic view on marketing Nobody is going to help you up the corporate ladder – you have to be accountable If you don’t know how to pivot your business, start by making micro-movements Standing out in a crowded market is about being original To be truly original, you’ve got to bring your own story into the narrative It’s not just about the money, it’s about finding purpose and following something you believe in Much, much more! Important Links & Mentions From this Episode: Mark Schaefer’s website Mark Schaefer’s Twitter Mark’s book, Known Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to youpreneur.com/322

Your personal brand building strategy shouldn’t remain the same year after year. It’s something that continues to develop as your business, and your audience grows. If you want to build a business based around you and your personal brand, I highly recommend you listen to this episode of the podcast featuring the one and only, Gary Vaynerchuk. Gary is a serial entrepreneur, a highly sought-after public speaker and the chairman of VaynerX. He’s made the New York Times bestseller list not once, but five times in his career and he’s the host of The GaryVee Audio Experience, a top 100 global podcast. Gary joins me on this episode of Youpreneur FM to talk about why the time is now to start thinking about building a personal brand business that’s going to take you into the 21st century. Essential Learning Points From This Episode: When you’re an anomaly, you play by different rules Personal brand business owners are making far more in today’s market than ever before The difference between people on top of the personal brand space and those at the bottom is that those on top have reinvested profits back into their business If you want to make a real change, you’ve got to make a “religious decision” to do it instead of having tactical thoughts For a personal brand to work, you’ve got to be okay with the notion that even though you’re giving out free content, it may lead to zero monitorization on a micro level, but not in a macro environment You’ve got to focus on being yourself if you want to create consistency in your business Self-awareness is critical in finding success as an entrepreneur Much, much more! [bctt tweet="You’ve got to focus on being yourself if you want to create consistency in your business. #Youpreneur" via="no"] Important Links & Mentions From this Episode: Gary’s website The GaryVee Audio Experience podcast VaynerX Gary’s books Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to youpreneur.com/321

Are you struggling to get your business off the ground? Maybe you’ve already started your personal brand entrepreneur journey, but you’ve reached an “entrepreneurial mind block,” and you don’t know how to get through it? In this podcast episode, I speak to someone who is going to help inspire you to break through that negative mindset, and that’s none other than Lee Jackson. Lee is a serial entrepreneur, podcaster, YouTuber and speaker. He’s also the leading force behind one of the UK’s fastest growing web agencies and he helps other entrepreneurs build their own agencies. Lee shares his entrepreneurial story with us, which is guaranteed to relight the fire in your belly when it comes to building your own personal brand within a competitive marketplace. Essential Learning Points From This Episode: You’ve got to hold yourself accountable for your own business goals To build an audience, you’ve got to reach out and invite people to become a part of your community A podcast can help build your credibility and establish you as a leading expert within your niche Plan and batch your content in advance as much as possible to help reduce stress and save time Don’t compare yourself to other people’s journeys because no two stories are the same Elevate yourself by leveraging the power of video, public speaking and appearing as a guest on other podcasts Much, much more! Important Links & Mentions From this Episode: Agency Transformation Live 2019 Lee’s podcast ‘The Agency Trailblazer Podcast’ Lee’s WordPress Agency ‘Angled Crown’ Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. For more information and to explore other episodes go to youpreneur.com/320

Thinking about planning your content marketing strategy for 2019? If you want to build your personal brand and business, you’ve got to set yourself up for success by learning the value of planning, marketing and publishing content on a consistent basis. I’ve invited Janet Murray onto this episode of the show to talk about how you can implement a content marketing strategy that will spread your message as far and wide as it can go. Janet is a member of our Round Table Mastermind group and well-known for audience building and content marketing. She’s a self-proclaimed “unorganized entrepreneur,” which makes her that much more fascinating. After all, how can someone who has always struggled to stay organized managed to turn it around and provide consistent, high-quality content? And what’s more, how has she managed to impact hundreds of people’s lives? We explore all of this and more on the podcast. So, if you want to know how to maximize the reach of your content in 2019 and attract the right type of people into your ecosystem, grab your headphones and tune in! Essential Learning Points From This Episode: Planning your content helps to increase productivity When planning your content calendar, start annually and then break it down into a quarterly, weekly and daily plan As a business owner, you need to know the key things that will be happening in the upcoming months in order to effectively plan your content strategy It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content Think about the questions your clients ask you the most and come up with content ideas that answer those questions Repurposing is about using what you’ve got to get more of what you want Create one piece of cornerstone content each week and get the most out of it by repurposing it into a variety of different formats Get a buzz going about your content on social media by asking your audience simple questions It’s not just about sharing your content. It’s about thinking about how to get people to engage with your content The future of small business marketing is thinking like a media company and not just like a small company Much, much more! [bctt tweet="It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content. #Youpreneur" via="no"] Important Links & Mentions From this Episode: Janet’s Media Diary 2019 Janet’s website Content 10x Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed...

We’ve recently wrapped up our annual Youpreneur Summit in London, and it was an incredible event. Over 30 countries were represented with a jam-packed house of 350+ entrepreneurs. It was heart-warming to see so many friendly faces! I want to take this opportunity to thank everyone who attended the event this year. I’m privileged to have met so many of you, and I hope you walked away having learned a lot and with the focus, inspiration and drive to use what you’ve learned to help grow your business and develop your personal brand even further. In light of all this, I wanted to do something a little different for this episode of the podcast. So, I decided to repurpose one piece of content to serve another piece of content! Listen, and you’ll get to hear the audio version of episode eight of my weekly vlog series, where I reveal my top three takeaways from this year’s Youpreneur Summit. SPOILER – You may want to hang around until the very end of the episode, where I sneak in a fourth secret takeaway! Essential Learning Points From This Episode: Nobody has a monopoly on good ideas When you surround yourself with people get you, your business and the audience you’re trying to serve, everything becomes so much easier Live events should be on your entrepreneur itinerary, especially live events where you have the opportunity to learn from experts within your industry If you’re the smartest person in the room, you’re in the wrong room You’ve got to learn how to focus your time, energy, effort and money into the things that will actually help you to grow your business A talk trigger is the one thing that gets people talking about you and your business. Much, much more! Important Links & Mentions From this Episode: Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more information and to explore other episodes go to youpreneur.com/318

We’re living in a world with a population of 7.53 billion people, and although technology has transformed us into a more connected society, we’ve never been more disconnected. We all know that we need food, water and shelter to survive but what many of us fail to realize is that we also depend on human interaction to live happy and fulfilled lives. We need to build meaningful connections with other people to help support both our physical health and mental well-being. This is something that has always fascinated me, and I wanted to dive into this topic further and really explore the value of human connections, not just with how it relates to our personal lives, but also in terms of our businesses. On this mind-blowing episode, I had the pleasure of chatting to a good friend of mine and NY Time’s bestselling author, Dan Schawbel. We talk all about his new book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, and he reveals why the whole “work/life balance” theory is nothing but a myth. Essential Learning Points From This Episode: Technology can be used as a bridge to human interaction, not a barrier If you misuse and overuse technology, it can trap and trick you into thinking you’ve got a lot of friends when that may not be true Our humanity is our biggest differentiator, and we need human connection to survive Don’t be fooled into thinking movement automatically means progress – moving forward in society isn’t always the best thing for us Leaders who make everyone feel supported in taking risks, without fear of punishment always result in the highest performing teams Creating a healthy workplace culture benefits almost all areas of your life, both inside and outside of work There’s a cost to working remotely because you’re not fulfilling your human need to connect with other people If you work remotely, try and do more video conferences to connect with your team Flexibility is the number one employee benefit worldwide One face-to-face interaction is more successful than 34 emails exchanged back and forth 73% of the global workforce doesn’t have enough time for personal-related activities You should hire people based on personality and then train for skill because establishing good relationships with your employees makes them more likely to stay The best places to work are the ones that make you feel like you are part of a “work family” Every candidate that applies to work with your company are either going to become an advocate for your company or a subtractor Work/Life balance requires the accountability to construct your day in a way that allows you to fulfill both of your needs Much, much more! [bctt tweet="Flexibility is the number one employee benefit worldwide. #Youpreneur" via="no"] Important Links & Mentions From this Episode: Dan’s book, Back to Human: How great Leaders Create Connection in the Age of Isolation (U.S) Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course <a href="https://www.youpreneur.com"...

As you may know, I recently took up vlogging. I’ll admit, I was a little skeptical at first. But since I started this vlogging journey, I’ve realized that not only do I love it. You guys love it too! I couldn’t be more grateful for all the incredible support I’ve received, and as a special thank you gift, I’m bringing you Amy Landino’s keynote from last year’s Youpreneur Summit. Amy’s a good friend of mine and a highly respected influencer in the video and vlogging world. In Amy’s keynote, she talks about how you can launch and grow a super successful vlog that can help to market and grow your business online. Essential Learning Points From This Episode: You can make a video with one person in mind, and that same video has the power to affect the many The three main types of content to ensure the sustainability of your YouTube channel is hub, hero and help content Hub is the regularly scheduled push content that gets your current subscribers engaged (60% of your content) Hero content is your “go big” moment that’s designed to raise awareness (10% of your content) Help content is the “pull content” that targets your audience and answers their questions (30% of your content) If you want people to trust your message, you’ve got to share your experiences To achieve a sustainable YouTube channel, you must understand the purpose of your video including who it’s for and where they are right now in regard to their relationship with you You should aim to post on Instagram Stories once every 24 hours, Twitter every 24 hours, Facebook every 24 to 72 hours and on YouTube at least once a week Instead of planning, recording and editing a video each week, work in batches and save yourself time while developing a consistent upload routine You need to consider the culture of the channel you want to post your video to and cater your content for that channel Don’t think of the camera lens as a piece of technology. Think of it as the person you want to serve and try to make them feel like you’re creating the video exclusively for them Much, much more! Important Links & Mentions From this Episode: Amy’s Website Amy’s YouTube channel Amy’s Book, Vlog Like a Boss Subscribe to my Vlog Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more info and to explore other episodes head over to <a href="https://youpreneur.com/316" target="_blank" rel=...

As the second annual Youpreneur Summit draws closer, I wanted to take a moment to reflect on last year’s event that attracted hundreds of entrepreneurs from around the globe. We had some fantastic speakers and so, I decided to rummage through last year’s keynote vault to bring you something a little different for this podcast episode. It’s actually a live recording of Carrie Green rocking the stage with her keynote titled “How to Condition Yourself for Success”. Carrie shares some inspirational stories, talking about how she envisioned herself up on the Youpreneur Summit stage and what she did to make sure it happened. Essential Learning Points From This Episode: Our thoughts and feelings determine the decisions we make, which in turn, determines the actions that govern our lives The only driving force that’s going to get you to where you want to be in your professional or personal life is you You can build a wildly successful business from anywhere – even from a messy bedroom! You need to evaluate your life as it stands now, think about where you want to be in ten years’ time and create the path for yourself If you’re serious about achieving your goals, you need to get intentional about your success Success is not an accident. You become successful on purpose Your brain can’t tell the difference between when you visualise something and when you actually do it, which means you can train your brain for success by visualising your success! Taking time out for personal development can help expand your mind When you get focused and condition yourself for success intentionally, incredible things can happen. You just have to get out of your own way Much, much more! Important Links & Mentions From this Episode: Get on the waitlist for next year’s Youpreneur Summit Michael E. Gerber’s book, The E Myth Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more info and to explore other episodes go to youpreneur.com/315

By the end of 2019 online video will command over 80% of all internet traffic. Putting myself in front of the camera (vlogger style) is something that I’ve avoided for many years, but it’s hard to just ignore hearing statistics like that that. However, a light has switched on, and I’ve finally decided to embrace vlogging and start to capitalize on it to help take my P2P (person to person) philosophy to the next level. But before we get into the good stuff, let me drop a few shocking statistics that really made me think seriously about starting this vlogging journey: 62% of all Google searches now include video results 65% of humans are more visual learners than anything else 82% of mobile video viewers are more likely to share video content on their phones Viewers subconsciously retain 95% of the message within our videos It’s clear as day that video content is not only shaping the way we interact with each other, but it’s molding the way we do business online. If I’ve peaked your interest, have a listen to episode 314 of the podcast where I reveal the top five reasons that convinced me to finally start taking video seriously. Essential Learning Points From This Episode: You can capitalize on video to get your message out there and build your business Vlogging gives you the opportunity to connect with your audience in a way you’ve never connected with them before Repurposing content into different mediums allows you to engage with new audiences and expand your reach online Producing more visual content (i.e. video) lets you connect with visual learners Vlogging is one of the best mediums to tell your story and share more about your personal life with your tribe If you want to hold yourself accountable to your own promises, vlogging is your answer Video is the future of marketing your business online – by the end of 2019, 80% of all internet traffic will be video! Much, much more! Important Links & Mentions From this Episode: Subscribe to my Vlog Channel Amy Woods, Content 10x Rise of the Youpreneur Personal Branding Roadmap Sign-up for the FREE Youpreneur Launchpad Training Course Join the Youpreneur Community and Build Your Business FAST! Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page. For more info and to explore other episodes, head to: youpreneur.com/314