Designing CME for Behavior Change: Sarah Atwood on Learning Science in Action
Write Medicine · Alexandra Howson PhD
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Show Notes
What if the CME you design could do more than deliver knowledge—what if it could actually change clinician behavior and improve patient care?
As a CME writer or education professional, you’ve likely felt the frustration of producing content that looks strong on paper but doesn’t translate into meaningful practice change. This episode explores how learning science, human-centered design, and patient co-creation can help you bridge the gap between information and impact.
By listening, you will discover:
- Learning science principles, like Mayer’s multimedia principles, that make education stick.
- The difference between learning change and behavior change, and why both matter in CME.
- How aligning clinician and patient education fosters shared decision-making and better healthcare outcomes.
Press play now to learn practical strategies you can use to design CME that transforms knowledge into real-world change.
Mentioned in this episode:
Root Cause Analysis Practice Lab
Ready to write needs assessments that go deeper than "clinicians need more education"? Join our Root Cause Analysis Practice Lab on February 19th. You'll learn systems thinking, defensible frameworks, and grant-ready language in 3 hands-on hours. $297 | Applies to WriteCME Pro membership [CTA Button] Save My Spot → https://community.writecmepro.com/root-cause-analysis
Root Case Analysis Practice Lab
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