Waste No Day: A Home Services Motivational Podcast

In today’s show, we interview special guest Tim Kennedy on finding the quitter. Tim needs little introduction. He is a Master Sergeant with the US Army Green Berets and a Special Forces sniper with multiple combat deployments throughout the middle east. He is a former professional mixed martial arts fighter and a two-time title challenger. He has been featured on numerous TV shows including HISTORY Channel’s show, “Hunting Hitler,” as well as the Discovery Channel’s series, “Hard to Kill.” Tim joins us this episode to talk about doing hard things, rejecting comfort, and mental fortitude. Appreciative of the plight of home service professionals, Tim speaks into the preparation that he used to handle difficult highs and lows in a day.

In today’s show, we interview special guest Mark Dawson on the future of the trades. As a longtime entrepreneur, Mark has owned and operated multiple businesses across the years. Currently, Mark serves as the Chief Operating Officer of Mister Sparky Electric, Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning. This episode we talk big picture about the direction the industry is going, how to get people into the trade business, and upcoming innovation.

In today’s show, we interview special guest Matt Brewer about Success Academy. Matt serves as the program manager for Success Academy, the training arm of Clockwork Home Services. In this role he oversees development and implementation of hundreds of training courses to over 350 franchise locations of One Hour Heating and Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric. Success Academy is specifically designed to be a personal learning management tool for plumber, technicians, electricians, and supporting office staff. It has dozens of topics integral to field and office support. In this podcast we discuss the opportunities with this software and the importance of keeping your saw sharp.

In today’s show, we interview special guest Jason Walker on the power of a process. Jason started in the HVAC industry in 2010, starting as a warehouse shop cleaner. A powerful work ethic and person drive propelled him quickly through the ranks to duct cleaner, install helper, parts manager, and eventually comfort advisor. In his first year as a CA he produced over $2.2 million in sales even though he started 4 months through the year. In following years, he sold over $18 million in residential replacement averaging 65-70% closing. Comfort advisor now turned trainer; Jason operates HVAC Masters of the Hustle based out of California and travels the country training in the HVAC industry. Jason has helped techs and comfort advisors get to the next level increasing average tickets beyond what people thought was possible. Focusing on the power of having a set process, this episode digs into Jason’s story and how utilizing a foundational approach yield remarkable results.

In today’s show, we interview special guest Weldon Long on the topic of getting paid for what you know. Weldon Long spent 25 years living on the streets. He’s been to prison three times and was a self-proclaimed loser; but that’s not where the story ends. Gaining his BS and MBA degrees while in prison, he turned his life around to become a business owner, trainer, author, and sought-after speaker. Weldon joins the podcast to discuss the idea of getting paid for what you know as opposed to getting paid for what you do. Illustrating this concept with a powerful nuclear power plan analogy, Weldon dives deeper into why this mind shift is important to any home services professional.

In today’s show, we interview special guests Tyler Zimmerman and Eric Anderson. Tyler Zimmerman is an HVAC service technician with One Hour Heating and Air Conditioning in Lancaster, PA. Eric Anderson is a friend of the show and serves as the Manager of Network and Telecom Solutions with Armstrong World Industries. Both guests started their investing journey into crypto currencies a few years ago and graduated the school of hard knocks. Eric and Tyler share their insights on basic questions about crypto as well as explore how the new currency will look in the future. While not considered a traditional safe investment, crypto is gaining speed and has the potential of creating passive income for the home services professional. Crypto’s are already being accepted as a form of payment in some businesses and will probably make their way into the home services industry in the near future. This episode is designed to pique curiosity and generally provide a possible investment idea to help work your way out of turning wrenches.

In today’s show, we interview special guest Gene Slade on the topic of helping other people get what they want. Gene has been in the industry for year both on the tech side and ownership. While still in business, his primary focus now is helping technicians, plumbers, and electricians realize the true potential of their jobs, income, and personal development. Owner of Lead Ninja, Gene has helped thousands of home service professionals 10x their average ticket. This episode dives into the importance of building a network, maintaining relationships, and treating the opportunities that come your way as something to grab onto and win.

In today’s show, we interview special guest Tom Hopkins about fear words. World-renowned as THE Builder of Sales Champions, Tom Hopkins’ practical, yet powerful selling strategies have made the careers of literally millions of sales professionals. Tom has been teaching via live and online events, recorded audios and videos, and through his books for over 40 years. His classic book, “How to Master the Art of Selling” is dog-eared and filled with yellow highlighter on the shelves of today’s top sales pros. Tom teaches simple strategies you can put to work in your very next sales presentation. Why have millions built their careers on Tom’s training? Because they get the results they want—closed sales and happy clients! In this episode we investigate the power of the words we use and specifically the words we should avoid.

In today’s show, we interview special guest Damione Puopolo on the subject of self-discipline. Damione is a 2nd degree black belt in Brazilian jujitsu and owner of Gracie 717 gym located in Lancaster, PA. Growing up in Florida, Damione always had an interested in martial arts but it was jujitsu that really attracted his attention in college. Dedicating time to the interest every day quickly propelled Damione through the discipline obtaining his black belt in only a few years. In this unique episode, Damione discusses how self-discipline can be an asset and relates it to the home services industry for technicians, plumbers, and electricians in the field.

In today’s show, we interview special guest Brent Buckley on the topic of finding the next rung at the top of the ladder. Brent is an HVAC service technician of 19 years working in Las Vegas, NV. Coming into the trades via his father Brent’s career was changed by a seminar that taught him a different perspective. Forever different, Brent forged his way into the industry with a fresh look and begin knocking down goals. Finishing up 2020, with a total sold revenue eclipsing $7 million, Brent is no stranger to accomplishing the impossible. This podcast focuses on the ever-constant battle we all have to always being improving and at the same time rejecting the “it can’t be done” mentality.

In today’s show, we interview special guest Steven Murphy on the topic of organization that works for you. Steven is a service plumber with Benjamin Franklin Plumbing in Lancaster, PA. Serving in the field for over 14 years, Steven knows his way around the trades and the importance of keeping things organized. Steven shares his experience, strategy, and real-world outcome through keeping both his life and his work organized. Listen to this episode to learn more about systems of efficiency in your life as well as the cost of being disorganized as a home services professional.

In today’s show, we interview special guest Ted Schnettler on the topic of tough conversations. Ted is a return guest to the show and serves as the service manager for One Hour Heating and Air Conditioning in Lancaster, PA. we decades of experience in the field Ted has found his fair share of tough conversations both with employees and coworkers. Tough conversations are a part of life and getting better at them is a predecessor of success. Ted shares his insight on how to go about communicating with a client on various situations ranging from callbacks to bad news and how he goes about resolving the conflict for a win.

In today’s show, we interview special guest Dustan Rohrer on the subject of electrical safety inspections. People often think about their HVAC equipment needing checked each year, but not too many people express concern over the electrical system. Still more people “live with” dead outlets, ghost switches, and lights that don’t work. An electrical safety inspection can not only address all of those annoyances in the home but can make sure that the electrical system is safe within the home. Dustan has served as an electrician for years and how performed many said inspections. Dustan shares his insight into the value and importance of an inspection and also how to practically conduct one in the home with the client. Sharing his years of experience, Dustan brings to light what excellence means in an electrical inspection.

In today’s show, we interview special guest Mike Sheftz on the topic of passionate customer service. Mike serves as an HVAC personal trainer with One Hour Heating and Air Conditioning in Daytona, Florida. In the trades for over a decade, Mike has worked as a technician, manager, and trainer to further the growth of HVAC companies across the country. In his current role, he teaches not only technical competency, but focuses on the incredible service experience. Founder of Team Believe, a tri-branded encouragement initiative for technicians, plumbers, and electricians, he embodies the moto of doing ordinary things extraordinarily well. Mike shares his insights on making the customer experience memorable and how to stay motivated.

In today’s show, we interview special guest Ed Gehman. A veteran of the field and an excellent plumber, Ed wasn’t always turning wrenches on pipes. Previously he worked in a tire shop and refinishing furniture. Regardless, Ed strived for excellence and continues to do so in his plumbing career. Demonstrating his meticulous nature, Ed reveals his approach to performing an excellent plumbing inspection and how to walk a client through the value of knowing the condition of the plumbing in their home.

In today’s show, we discuss the topic of plumbing inspections. Plumbing inspections are an easily overlooked job for plumbers and often neglected. When is the last time that someone did an in-depth look at all the pipes, fixtures, and valves in your home? Water is literally one leak away from ruining something in your home and many times we choose to live in ignorance. Brian and Nate breakdown the importance of performing a good plumbing inspection and why it matters.

In today’s show, we interview special guest Todd Helm. Todd serves as a field supervisor and service plumber for Benjamin Franklin Plumbing in Lancaster, PA. Entering the trades as a young man, Todd got exposed to a variety of plumbing and mechanical industries. However, it wasn’t just different industries that Todd was exposed to throughout his career. From job to job Todd bore witness to different cultures and the impact that a culture has on employees. Out of this experience, while painful in the moment, grew a perspective for what makes a killer culture or what makes a culture that kills. Todd shares his experiences across his career as well as insights into why culture matters.

In today’s show, we discuss the topic of culture. What is culture? What makes a culture good or bad? How do you create an environment that causes people to flourish and then how do you protect it from corruption? Hosts Brian and Nate examine the idea of culture and share some stories and tips on what it looks like to shape the culture into something great.

In today’s show, we interview special guest Steve Alwine. Steve is an HVAC service technician with One Hour Heating and Air Conditioning in Lancaster, PA. Not growing up in the trades, Steve made the transition to HVAC well into his working career. Opening struggling through the beginning, he persevered to become a well-loved and frequently requested technician. Steve lends his expertise to the topic of AC tune-ups by sharing his own approach and how it has proven successful for him.

In today’s show, we discuss the topic of air conditioner tune-ups. Every summer the HVAC world is plagued with bottom-dollar seeking advertisements of air conditioner tune-ups. Brian and Nate discuss the value that comes with a tune-up as well as why racing to the bottom is not the right strategy.

In today’s show, we interview special guest Mike Vavreck. Not a typical trades-person by definition, Mike pursued law and healthcare before finally landing in the home services industry. This diverse background aided greatly in his ability to learn and understand the value of communication. Translating this skill now in overseeing a home services call center, Mike’s influence doesn’t stop on the phone. His ability to speak into speech goes beyond the typical advice and is directly applicable to the field.

In today’s show, we discuss the topic of communication and specifically how to keep confusion out of it. In the home services industry communication is almost as important as the actual trade itself. The most technically proficient plumber, electrician, or technician is only as effective as the level of communication that he/she possesses. Ultimately, a customer wants their problem resolved but the journey of how that is accomplished is full of conversations that make a big difference in the mind of the client. This podcast focuses not just on the importance of communication but some guidance on how to improve this portion of your expertise.

In today’s show, we interview special guest Jamie Mellinger. Jamie serves as an electrician and safety advisor with Mister Sparky Electric in Lancaster, PA. Returning to the podcast, Jamie dives into the power of whole home surge protection and why he has found the riches in this niche. Exploring topics from the details of whole home surge to how to share with and educate homeowners, Jamie reveals some key factors that have made him successful.

In today’s show, we discuss the topic of surge protection as we wrap up our riches in niches series. Surge protection is a natural topic of discussion for most homeowners since the electronics industry has pushed point of use surge protection for decades. However, not many homeowners ever consider protecting appliances that are far more expensive than a TV from surges. We jump into the topic and explore new niches being created for stay at home workers and how surge protection for the whole home can be a valuable asset.

In today’s show, we interview special guest Traci Martin. Coming from the hospitality industry working as a server taught Traci the fine skills of customer service. From there, it was an easy transition into serving customers over the phone in their moments of need. Working as a customer service representative on the phone for several years, Traci refined her skill on the phone to incorporate service agreements into the customer conversation. Finding success, Traci grew in ability and confidence to become a top service agreement specialist in the nation stepping into the niche and finding the riches to follow. Traci shares her thoughts on service agreements, presenting them, and the value that they bring in this week’s podcast.

In today’s show, we discuss the topic of service agreements. Service agreements are a typical part of the home services industry which draws into question the qualification for being a niche. However, it is an area that few do well which is where the riches lie in this particular topic. Understanding the value of a service agreement goes beyond having an actual plan or contract. Service agreements are the foundation of a solid and secure company. It is as close to guaranteed business as there is in the home services industry and job security for employees. Brian and Nate breakdown the underlying value of service agreements and why they are a niche with riches.

In today’s show, we interview special guest Paul Francis. Paul is a sewer and drain plumber with Benjamin Franklin Plumbing in Lancaster, PA. Paul is no stranger to unique work environments. Starting his career in the food industry, he opened several restaurants and focused on catering, hospitality, and more. Developing his people skills in the demanding restaurant business, Paul learned how customer service is at the forefront of the industry. Translating that same skill set into plumbing was a mere matter of picking up the technical piece which Paul did quickly. Sharing his niche advice, Paul breaks down his rise to success in the ditch and what makes it so rich.

In today’s show, we continue our series of riches in niches as we discuss the topic of sewers and drains. Niches are usually derived from a skill or solution that no one wants to do or that no one wants to do well. In regards to sewers and drains, it is the former problem that drives the niche. Brian and and Nate break down why sewers and drains is a niche market waiting to be capitalized on and done well.

In today’s show, we interview special guest Dave Landis. Dave is a field supervisor and service technician with One Hour Heating and Air Conditioning in Lancaster, PA and has man years in the field. Serving in the HVAC industry has given Dave a great technical background but it was only in recent years that indoor air quality became his specialty. Experiencing the benefits first hand with his own family, Dave became an IAQ evangelist sharing his story with clients. Combining his technical proficiency with product presentation Dave has found riches in this niche and shares his story and advice.

In today’s show, we discuss the topic of indoor air quality also known as IAQ. We are kicking off a series called riches in niches focusing on how specialization pays dividends. Indoor air quality has been a growing market for years and continues to show opportunity. Specializing in both products and presentation allows for capitalization in an area of primary client concern and interest. Having the ability to create comfortable and clean air in the home is a concept that many homeowners are greatly interested in and we take a dive into why it makes sense to have this as a focus.

In today’s show, we interview special guest Johnathan Jordan. Johnathan, better known as JJ, is a heating and air conditioning service technician at One Hour Heating and Air Conditioning in Lancaster, PA. Coming up through the apprentice program his years are few but his abilities are great. Adopting the concept of presenting with options early in his career, JJ refined his presentation to experience great success in his career. Exploring how he uses the tool, constructs the message, and presents, this podcast dives into the specifics of how he is making it work and how it could work for you.

In today’s show, we discuss the topic of options. Everyone wants options whether you consciously think it through or not. We want the power of choice, specifically “our” choice. We want to choose a small coke or a super-sized one. We want to choose the economy room or the presidential suite at the local hotel. Options are critical to allowing a client to choose what they want and they are an effective tool in being able to communicate streamlined suggestions. Brian and Nate review the reasons as to why options are important and how they should be a part of any client interaction.

In today’s show, we interview special guest Rachel Witmer. Rachel is a comfort advisor with One Hour Heating and Air Conditioning in Lancaster, PA. Coming into the industry just over a year ago, Rachel has made quick work of employing systems and strategies for the best possible customer experiences. Now serving in a sales roll for heating and air conditioning equipment, Rachel’s natural personality combined with tools like upfront agreements have made her incredibly successful and approachable with her clients. Rachel eloquently explains how the power of having a mutually agreed upon agenda for each call makes the client at ease and her job much easier. Explaining the theory and even a quick roll-play, Rachel describes how having a simple 5–10 minute conversation can make all the difference in how the calls starts and how it ends.

In today’s show, we discuss the topic of upfront agreements. Learning how to game plan a client meeting can be an internal fight. So often what goes “right” in our heads seems to fall apart in shoe leather. Upfront agreements are a tool of simplicity that can be used throughout a client experience to help everyone stay on the same page. The idea is to eliminate the unknown and unexpected and replace it with a mutually agreed upon outline of the call schedule. While simple in nature, the discipline of employment can be the downfall. Hosts Brian and Nate explain the idea of upfront agreements and share some advice on how they can be utilized.

In today’s show, we interview special guest Ted Schnettler. Ted is currently the service manager with One Hour Heating and Air Conditioning in Lancaster, PA. Ted began his career in the trades after observing house construction as a framer. Looking for a long-term career Ted shifted gears from framing to HVAC and began learning the ins and outs of refrigerant and equipment. Growing in knowledge and abilities, he quickly rose through the ranks and held multiple positions of differing responsibilities including service tech, overseeing install, and more. Now Ted works hand in hand with the service and install teams for troubleshooting, technical development, quality control, and training. Ted’s passion for excellence does not overshadow his ability to relate. Having been in the shoes of many roles in HVAC companies, he holds a well-rounded understanding of day-to-day operations while still expecting high quality work. Ted reveals some tips on how to improve your technical skills whether just starting in the trades or achieving the next level in your career.

In today’s show, we discuss the topic of technically speaking. In the home services industry, there is always a need for improvement and growth in technical skills. Not only is the industry constantly evolving with new tools and new equipment, but there is already such a wide variety of existing equipment in place that the learning never stops. On this podcast, hosts Brian and Nate examine the importance of keeping up with your technical abilities and why it matters.

In today’s show, we interview special guest James Frese. James is a service HVAC technician with One Hour Heating and Air Conditioning in Lancaster, PA. Graduating from a local trade college in HVAC, James started with One Hour riding shotgun in a truck for several months. Once making the jump to his own truck he struggled with the transition. Finally determining in his own mind to learn improvement, James began seeking out training support online. Finding one program after another he began creating the habit of learning in his life and eventually brought that habit into his drive time. James shares not only the impact that consistent training has had on his life but the value of using your drive time to improve and learn.

In today’s show, we discuss the topic of my vehicle university. There are many differences in the home services industry between plumbing, electrical and HVAC. However, one thing that they all have in common is road time. If you are in home services, you see the backside of a windshield for upwards of 20-30% of your day. The time is significant; and so is how you spend it. Brian and Nate breakdown the concept of my vehicle university (MVU) in making the most of that drive time. Whether it’s listening to communication training, podcasts, or other educational materials drive time is paid time; and paid time is growth time. A long-distance runner runs the full distance every race. There is no “run time” and “rest time.” There is only race time and that is the idea that really resonates with wasting no day.

In today’s show, we interview special guest James Mellinger. James is a service electrician and safety advisor for Mister Sparky Electric in Lancaster, PA. Coming out of high school, James got introduced to the trades through a family connection eventually taking apprenticeship classes and learning the skills. Originally joining One Hour Heating and Air Conditioning as an HVAC tech, he eventually transferred to the sister company Mister Sparky Electric wear he found his niche in the service industry. As a self-proclaimed amateur in selling communication, James graduated the school of hard knocks to eventually become one of the highest producing panel sales electricians in the nation. James shares his story in how he went from “didn’t know what I was doing” to great success by learning how to transfer the enthusiasm of his service.

In today’s show, we discuss the topic of transferring your enthusiasm. Selling is a baggage word that brings up all kinds of feelings in people; most of them negative. Really at the end of the day to sell something is to transfer the excitement you have for a product or service to someone who doesn’t have that product or service. This definition comes from Brian Tracy, a successful and renown sales trainer and coach. Brian and Nate breakdown the concept and review how important it is to not only believe in what you are offering but help others understand the same value that you place upon that particular product or service.

In today’s show, we interview special guest Brad Hauck. Brad serves as the service coordinator and dispatcher for One Hour Heating and Air Conditioning, Benjamin Franklin Plumbing, and Mister Sparky Electric; all located in Lancaster, PA. Prior to taking his role as master of the schedule, Brad was a HVAC technician himself for many years. This unique combination of both field experience and strong organization has empowered Brad to maximize efficiency in his day while not losing site of what it was to be a technician. In the service industry, time is a key motivator not only to the customer you are serving (by arriving on time) but also to the service professional. If you waste time through the day, your lack of efficiency can end up costing you opportunity. If you arrive late at your first call, you may not have the opportunity to have that last call in you day and in turn cost you possible income. We break down some advice from the scheduler Yoda on making the most of your home services day.

In today's show, we discuss the topic of an efficient service day. Efficiency is something that everyone is concerned about and interested in gaining. We spend extra money for longer lasting product, for better MPG, for better energy, and the list goes on. Efficiency is certainly of consumer interest; but what about efficiency in your day. Would you pay to get one more minute? If only that was possible, but we all get the same number of minutes each day. The efficiency comes through how you choose to use the minutes you are given. Here is where the theory turns to application. Are you disciplined in your time management? How can your time efficiency affect your day in the home services industry? Are you budgeting your time so that are making the most of each day? This episode breaks down the idea of efficiency in your day and specifically how it relates to the home services industry.

In today’s show, we interview special guest Caleb Harnish. Caleb brings a unique background to the service industry by both understanding the customer side and the technician side of the equation. Entering the trades in customer service after some time at college, Caleb started his journey in the office. Here he learned the importance of serving a customer and the types of needs that homeowners have on a day-to-day basis. He eventually moved into a role as human resources director which taught him about the concerns and challenges of technicians, plumbers, and electricians. Combining these two areas of expertise, Caleb branched out into the sales field delicately balancing and bridging the gap between homeowners and technicians when HVAC replacement is in discussion. Caleb has and continues to learn the value of understanding pain in his meetings with customers. Caleb shares his practical advise on how understanding everything the customer is dealing with aids in providing a solution the customer needs.

In today's show, we discuss the topic of pain and how it is your ally. Most people will take great effort to avoid pain. However, as every homeowner knows, pain comes built into every house. The home services industry was born out of a desire to avoid pain. We invented tools and machines to make the home more comfortable. We want lights in our house to avoid having to use candles. We want working toilets to avoid the cold outhouse. We want on demand heat to avoid chopping wood or shoveling coal. Along with these inventions always comes a need for repair and replacement. This is where home service professionals encounter customer pain. When something is broken or not working properly, the customer is in pain and wants it corrected. Understanding the pain of a customer is in not only makes you empathetic but also helps you fix the problem with the best solution. Like a good doctor, a technician must first conduct an exam before prescribing the remedy. Understanding the pain is what makes it your ally.

In today’s show, we interview special guest Ryan Veilleux. Ryan, like so many entered the trades in his teens as a plumber’s helper. This turned into becoming a plumber which led to crossing into HVAC. Ryan perfected his craft as a heating and air conditioning technician serving the customer through maintenance and repairs. He further honed his skill in customer service and communication by “listening.” Ryan speaks about what he was listening for at each call and how he developed his training on spotting opportunities.

In today's show, we discuss the topic of looking for opportunities. Many people wait for success to come to them. They get stuck in a rhythm that looks good, but is really preventing growth. This type of satisfactory mentality accepts good over great and if not tempered leads to rationalization and even justification of why someone else gets better results. Looking for opportunities starts inside first. Ask the question, "Am I even open to opportunity?" For all of us, it is easy to fall into a stagnant state of mind. Once you are able to overcome your own head trash, you can than move into application. Now that your eyes are open to seeing opportunities, you can begin learning what to do with them when they present themselves. Hosts Brian and Nate dig into this topic and how we can all make a determination to keep an open mind.

In today’s show, we interview special guest Brennan Machemer. Brennan entered into plumbing trade school after graduating. After years of working during the day and school at night, he eventually got his journeymen card and recently secured his master plumber license. However, even the best master plumber can be the worst motivator. We take time to hear how Brennan not only stays motivated himself, but uses that gift to encourage others around him. Currently serving as a field supervisor with Benjamin Franklin Plumbing in Lancaster, PA, Brennan is responsible for the morale and leadership of his team. Brennan shares his perspective on what gets him up in the morning and what keeps him going through the day.

In today’s show, we discuss the topic of motivation. Motivation is one of those buzzwords that can really draw up a number of feelings on the topic. Hosts Nate and Brian discuss practical advice to personal motivation starting with identifying whether you tend to be a positive or negative person. Once you know your starting point, the steps forward become more defined to either help staying motivated or starting that journey. If you are already a motivated person, Brian and Nate discuss ways of passing that excitement on to those around you. Listen for some great and practical ideas for turning the grind into growth.

In today's show, we interview special guest Aaron Buckwalter. Aaron entered the industry as a comfort advisor selling HVAC equipment to customers in need of system replacement. He eventually grew through the company and currently serves as operations manager for One Hour Heating and Air Conditioning in Lancaster, PA. Aaron brings a lot of wisdom in the form of communication training and combines it together with years or experience in the field to provide a really unique and effective conversation. Our subject matter for the episode is bonding and rapport, otherwise known as getting to know the customer to help establish trust and understanding.

In today's show, we discuss the topic of bonding and rapport. Bonding and rapport is the technical term for the warm up conversation you have with a customer. While often overlooked, this portion of a service call is critical to success for all parties. The ability or lack thereof to get on an adult to adult, conversational level with a client will drastically affect the outcome of the call. Bonding and rapport can also be intimidating especially if the customer is hostile or extremely direct. Hosts Brian and Nate provide insight and experience into the importance of these conversations as well as some tips on how to increase your ability to warm up the customer.