Trade Show University for Virtual & Live Events

How many businesses are effectively driving trade show attendees - whether in-person or virtual - to their website? Not many! And if you do, how do you maximize the conversion of leads through your site?Proud to have on the mic with me Toccara Karizma - a digital marketing consultant and business growth strategist to some of the world's top eCommerce brands. She is the CEO of Karizma Marketing, Hawaii's top full-service digital marketing agency dedicated to growing elite eCommerce brands online. In this episode we are going to dive into the topic of Website Conversion Rate Optimization. We discuss:What is Website Conversion Rate Optimization and why is it so important?Some top tips to increase website conversionsBenchmark conversion rates website owners should be shooting for Toccara's top tips: 1) Adding a popup form that offers value for lead gen2) Adding a clickable phone number3) Live chat support4) Website Speed5) Mobile-optimized website6) Quick, easy checkout and payment process7) Test Free Shipping if you can8) Trust Badges, Industry Certifications, and Similar9) Reviews10) Google My Business11) Adding a Search Bar12) Professional Photos and Videos that clearly show location, office, product, and similar13) Product Demo videos (if needed)14) "As Seen On"15) UGC if appropriate16) Scarcity Offers17) Simplify choices (for service-based businesses)18) Research large competitor's websites and what they are doingToccara's Big Takeaways from this episode:Make a commitment to implement at least 2 of the strategies we discuss. They are all designed to be actionable and tactile so your listeners can easily take action on what we discuss. Don't dump money into expensive ads before making sure your website is setup to convert. Otherwise you will just waste a bunch of money. Make sure any ad agency you work with is asking you about your website conversion rates, average order value, current lead gen strategy, and similar.Special Referral Offer:If you know someone who may be a good fit for our agency services. You get $1,000 for providing the referral and they get $1,000 off their first month of services. You can learn more at https://www.karizmamarketing.com/refer-a-friend/Contact Toccara Karizma:I am Toccara Karizma everywhere (YouTube, Instagram, Facebook, TikTok, Pinterest, and LinkedIn). Access free marketing content, tips, and trainings at www.toccarakarizma.comSupport Trade Show University!If you have gotten value from any episodes of Trade Show University, please make a small donation so we can keep the value coming! Visit Buy Me a Coffee @ buymeacoffee.com/tradeshowuMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Hi to all my friends in the trade show industry, all the businesses that exhibit at and sponsored trade shows that any person just wide to learn more about these incredible events we call trade show. I suppose conferences and more. I want to welcome you all to a very special Thanksgiving episode of Trade Show University.Very short episode today. I'm Jim Cermak and in the spirit of Thanksgiving, I just wanted to send out some quick thank you's. But I'm the first I'm going to start off with a request. My request to you is this, I want you to take time today to say thank you to someone who maybe you haven't talked with in a while.It could be a friend, family member, somebody who impacted you in some way in your life. Maybe they're a good friend. Maybe you admire their work ethic. Maybe. Teacher who made a strong impact on your life? Whoever it could be. Take time to think about something you're thankful for and who it is as responsible for that.It could be something big can be something little, but something impactful might be something that happened yesterday, or maybe, maybe several years. Okay. Now, once you figure out that person and that thing that impacted you, pick up the phone, call that person, or maybe go visit them, leave them a voicemail, send them a text, do something to contact that person.You will never know how you can make someone's day by just reaching out and making a difference. So be sure to do that. That's my request to you. And I hope that you will take me up on that request. Now I want to send a few quick thank yous in the spirit of Thanksgiving. First of all, I have to thank the almighty God for creating me in love.And I wanted to say thank you to Jesus Christ, his son for saving me and the holy spirit for guiding my path every single day. I need to thank My beautiful bride, Mary Ann for believing in me and my dream, supporting me and supporting this podcast every step of the way. She's just amazing. For my kids, Jake and Brittany, and my son-in-law Bryan for their constant love and support.Thank you guys. I always look forward to our family mastermind sessions together where we, we talk business and just get to catch up as a family.For The trade shows the events, the expos virtual live and hybrid. Thank you for your excitement, your endless opportunities, which initially drew me in and made me such a huge fan.And for your perseverance during this past year, it has been a struggle for the industry, but coming back strong and together, we will emerge stronger. I am so hopeful for that.For all of my guests who invested the time to be part of Trade Show University, while sharing their insights, their tips, their expert advice to help all of us have better shows, stronger businesses.I thank you each and every one of you and for those listening and maybe new listeners go back and check out the amazing library of interviews that we have as I've, I'm just so blessed to have a hat on so many amazing guests, so many amazing. And lastly, but most importantly, I want to thank all of you, my listeners, the trade show professionals.And I like to call you the trade show warriors, the people that battle every day to have an amazing event, they made you make this all worthwhile. I appreciate the questions, the suggestions, the comments that you email in the ratings and reviews you leave on apple podcasts, the comments and likes on social.All means the world to me and why I do it to help make your world better, to help you make your shows better. And of course, a better ROI. So I thank you each and every one of you really from the bottom of my heart, I'm so grateful. So here is wishing you all a blessing, joyous and healthy holiday season for you and your loved ones.And of course, enjoy Thanksgiving and. I hope you all have an opportunity to feast today, keep listening in because we...

A question Show Producers and Organizers wrestle with all the time is...Should we have a Host or Emcee for our Event? To help answer that question is Wendee Lee Curtis, a professional Trade Show and Conference Host and Emcee!Wendee Lee started her career on Broadway, working up to a leading role in the hit musical, Mamma Mia. From there she took the leap to Network TV anchor, and now working stages around the globe as a successful Event Host and Emcee!In this interview we discuss...How to select a good Host or EmceeQuestions to ask a possible HostWendee Lee's encounter with Wayne Brady, and how important Improv isTips for anyone considering becoming a hostAnd so much more!How to Contact Wendee Lee Curtis:LinkedIn: https://www.linkedin.com/in/wendeeleecurtis/Ask her about her on-camera coaching course - Competence on Camera! -----------------------------Help support the Trade Show University Podcast!Go to: buymeacoff.ee/tradeshowuMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

In today's ever changing event world, it's critical to figure out new ways for exhibitors to reach their target audience. To give tips and advice is Erica Bishaf - the Founder & CEO of CampfireSocial, the first-of-its-kind private social network and commerce platform designed for trade verticals. Erica is a 20+ year award winning strategy & insights veteran who has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, & MillerCoors and through her consulting business she worked on strategy projects for associations & event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and more. In this episode we discuss: Generating leads through virtual platforms such as communities, marketplaces, and virtual eventsHow exhibitors can maximize their reach when on a virtual platform Tactics to deploy on communities vs. marketplaces vs. virtual eventsErica's Top Takeaways:Content marketing and relationship building tactics will produce more leads and stickier customers. The modern digital audience is more receptive to slow and steady - building relationships over time. Digital platform marketing requires strategy and exhibitors/sponsors should be dedicating the time to formulating in order to maximize their investmentExhibitors should not accept low ROI from their show organizers and should speak up asking for better tools and more support.Contact Erica Bishaf: Email: [email protected]: https://www.campfiresocial.io/Phone: 312.350.5270Don't Miss an Episode!! Subscribe to Trade Show University at your favorite podcast platform like Apple, Google, Spotify, Stitcher, Amazon, Gaana and more!Get Top 52 Trade Show Tips - go to tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We are discussing Making a Difference at your events today so we can impact events and the environment long term! Proud to discuss Sustainability in Event Planning with Joanna Berens of Joanna Berens Hospitality, and the President, of the Sustainable Events Network, Florida & Caribbean. Joanna's hospitality and event career spans more than thirty years, working in the DC, New York and Miami markets. After 13 years with Starwood Hotels, Joanna opened her own third-party site selection and logistics company, Joanna Berens Hospitality, Inc. in 2006. Her passion for food waste began in 2016 when she tried to donate leftover food from a conference which lead her to become Zero Food Waste Chair.Topics discussed in this episode include:The low-hanging fruit to implement sustainability practices into one's eventWhat is food rescue and zero food waste?What are other sustainability initiatives that can be implemented into event or trade show management?What are the UN Sustainable Development Goals?How does an event planner or vendor get started in implementing sustainability practices? Joanna's Top Takeaways:Sustainability practices in event management are necessary to keep OUR industry sustainable!Taking steps towards sustainability need not take alot of time; just get started - the rest will follow.Consider joining SENFC and getting involved! www.senfc.orgContact Joanna Berens:LinkedIn: https://www.linkedin.com/in/joannaberens/ Email: [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

It's one thing to be branding your business, but if you want effectiveness you have to make sure your audience is ready to take in your message and branding. One powerful method to prime your audience is through Play.Nobody knows play better than the duo behind Energizing Events - Paul Miller, national touring comedy juggler, and Dawn Daria, award winning author and educator, promote play with a purpose. Whether the goal is mindfulness & wellbeing, an energized audience, or a supercharged sales presentation, their Flop Balls and Floposophy are an ideal tool for engaging and enriching.Topics we cover during this episode are:Create a playful experience for audiences to prime them for your pitch/messageWhy is play important?Does it work for all audiences?How can games and contests be used to bring people back to your booth?Paul & Daria's Top Tips:Model and create space for it - if you’re not willing to be vulnerable, authentic, and in the moment - your participants won’t beConnect the experience to key selling points/call to action - otherwise your creating good energy and buzz around your booth which they may remember, but it won’t lead to salesKeep your own energy fresh in order to be able to do all of the above - get sleep, eat well, stay hydratedThe top takeaways: 1. Play reduces barriers and opens people up to authentic, emotional connection. 2. We learn by doing - not just listening; how can you engage people in an experience at your booth?How to Connect with Dawn and Paul:[email protected]: https://www.linkedin.com/in/dawndaria/Paul: https://www.linkedin.com/in/justpaul/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are experts in the technology space in the events industry. Together they have formed TechMatch to help business leaders and associations transform their results.In this episode we discuss Digital Transformation and Digital Acceleration within the Association/Events Industry.Some of the topics covered include:Changes occurring that are driving a need for digital transformationTechnology advances that have effected the industryThe biggest challenge to associations/event organizationsIs Digital Transformation just a technology thing? How has Covid affected the need for transformation? Was Covid just a bump in the road and the industry is headed back to it's standard state? What about customer journeys? Top 1-2 takeaways you have for the listeners: If you don't actively engage in a digital acceleration strategy, you risk completely losing relevance in the near future. There is no time in the future where it will get easier to address.Special offer from TechMatch:A free consultation call to review your organization's situation and our process.How to Contact:techmatch.coBrian Scott - [email protected] Holst-Knudsen - [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let's get to them, but first...Be sure to register for the weekly Trade Show University newsletter - go to tradeshowu.biz to sign up! Also - please leave a Rating and Review on Apple Podcasts!#1 -- Get the attention of people who are not looking at youWe don’t want to bug people, especially if they’re looking away right?You need to change that mindset!  Why are you as an exhibitor at the show?  To get business!Why do you think the attendees are at the show?  If it’s a B2B show, they are there to do business! How many times do you think people will walk past your booth?  You don’t know!!  Assume it’s ONE – one time only.What if I told you at this show, your biggest customer ever will be there – you just haven’t met them yet.  But it’s up to you to find them.Just say “Excuse me” to get their attention, and then ask them a quick qualifying question.  That could be your next client or even your biggest client ever!  And if you let them walk by, you may miss them – or even worse, your competitor may get them!#2 -- Don’t bring ALL your stuff or literatureKeep your booth simple and clean.  You don’t need samples of all your products or literature.The more options and things you give people to look at they’ll get confused.Studies have shown that too many choices cause confusion and lead to a higher percent of people not making a choice.Plus your staff will be more focused as well.  They will be able to find what they need and answer questions more quickly.#3 -- Your booth and everything in it is a crutch Don’t get me wrong – having a great looking booth and wonderfully designed literature and giveaways are fantastic to have.  But they are just gravy on the biscuit like my good friend Jamie Smith from Atlanta says.But let me ask you – how many awesome looking booths do you see at some of the big shows?  A lot!  And how many do you stop at because they have an amazing booth?  Probably not too many.What if like in tip #1, someone isn’t looking at your booth when they’re walking by?  Or maybe they take a glance and decide they don’t want to stop?  Don’t let them decide based on a split-second of information!  They may be passing by the one booth they need to stop at!Here’s the bottom line – YOU and your staff will be the determining factor of whether or not your show is a success.  That’s why I say your booth and everything in it is a crutch.  Engaging with people is the key!#4 -- Take a selfie with attendeesWant more exposure during and after the show?  Take a selfie with someone you just had a great conversation with that is qualified.  And put it on social media.Tag them and encourage them to share it as well!  Can get some great posts, new followers, and get a lot of shares!#5 -- Speed is your secret weaponWant more leads or demos or sales?  Go faster!It’s like the old sales adage – it’s all a numbers game. You’ll get more results if you do more.And the best way you can do more is to go faster.You just finished up a conversation with an attendee. Engage the very next person you see! Put the power of speed to work!  Engage as many people as you can as fast as you can and you will be amazed at the results you can...

In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match.After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community, helping each other pursue a collective potential. Today, Adam is Chief Experience Officer for Engamio, a Gamification company.We also explore…What is gamification? What is the Zeigarnik Effect, and what does it have to do with gamification? How will gamification help me get more leads? A framework for using gamification to drive pre-qualified leads to sponsor landing pagesAnd much more!Adam’s Top Tips:Know the outcome you want to accomplish and work your way backward to the gamification, not the other way around. Use gamification to provide value in the form of learning for attendees that they can use with or without your product or service. Wrap it all in a story to make it an experience!Make sure the outcome is directly related to the learning the attendee will experience in the gamification. How to Contact Adam Haesler and Engagio:Website:  engamio.comEmail:  [email protected]: https://www.linkedin.com/company/engamioMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of Global Events at Bizzabo. Devin is a top-performing event producer and passionate marketing executive with over 16 years’ experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. He holds a proven track record strategizing and executing world class in-person, virtual and hybrid events.In this episode we discuss...How can CMOs can prep for this new era of events? How can event professionals and CMOs best collaborate during this time? How will in-person sponsorships be a tougher sell than ever before? How the event marketing landscape has changed over the last 5 to 10 years?Devin's top takeaways:Well-designed hybrid events deliver personalized experiencesBy adding in virtual elements to in-person events, participants can consume content on their schedule, giving them more agency in their own event experience.Connect with Devin Cleary of Bizzabo:Email: [email protected]: https://twitter.com/DevClearyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Introducing the 100% rule.  This is something that can have a huge impact on our Life and our Trade Shows.  If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results.  I absolutely guarantee it!Okay – now let’s talk about the 100% Rule.This may be a bit controversial.  There is no such thing as a balanced life.  That is a false ideal.Anyone who has a newborn knows this.  They demand more of your time.  It’s just that simple.And how about when we have to travel to work a trade show?  Unless your spouse or partner comes with you, pretty hard to have balance when you’re out of town for a few days.In marriage, it’s not 50/50.  It’s 100/100.  Same in family.  We have always had the rule of no phones at the dinner table.  We’re here together, let’s talk. Let’s find out about each other’s day. Keep communication strong.  Be 100% in the moment there with each other.That’s why I call this the 100% rule.  In whatever you’re doing, be in 100%.For business, our jobs, and of course for Trade Shows you have to have the exact same mindsetSo how does the 100% rule play out in our trade shows, conferences and events?Know why you are there – to build relationships, get leads, write orders – hit your goals!Be there 100% while the show is going on Put your phone awayBe active.  Engage with attendees.Go to the networking events, and really networkPlay full out!  When that show is over, it’s over.  The time for creating opportunities is over.  You can only follow up with the people you connected with.  If you don’t have a big list that lights you up, then that’s on you.  You don’t have the opportunity to go back and engage with the attendees who walked right by your booth.  You can’t meet that potential client at the networking event because you chose to skip it to go out for a night on the town. o   You want to maximize your results?  You want to double your leads?  You want to make more money?  Live by the 100% rule.  Be all in and take advantage of every opportunity you can!I hope this episode helped!  Let me know!  Drop me an email or a message on LinkedInConnect with host Jim Cermak:Email: [email protected]: https://www.linkedin.com/in/jimcermak/ Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive and efficient method for producing innovative events across the country.Lynn is experienced in overall event strategy, creative event design, event marketing, sponsorship development, contract negotiations, vendor management and overall meeting production.Lynn says it is time for Re-imaging Trade Show Experiences!She answers these powerful questions:What is the biggest change you expect coming out of Covid for Trade Show experiences?How has the virtual event impacted in-person events moving forward?What some new opportunities that will exist as we move into hybrid event?There is a window here and now to re-image how we do Trade Shows, don't miss it.Connect with Lynn Edwards:Email: [email protected]: https://www.properplanningteam.com/LinkedIn: https://www.linkedin.com/in/lynn-edwards-20155b4/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider. Joining me on the podcast to share in all the Marketing fun is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three locations serving Northern Ohio, in Ashland, Tiffin and Medina. Bryan also hosts the "Dash of Grit" Podcast. Formerly, he was Sales Manager with iHeart/ClearChannel Communications radio.Some of the topics we cover:What are mistakes people seem to make at Trade Shows? What seems to happen at every "successful" trade show? How can you make a trade show video one that people want to stop and watch?Bryan's top tips:Let your current customers know where you'll beInvite leads to the show with a free drink coupon or something when they get thereAutomate your follow up to optimize your lead potentialDon't make your trade show video about you, make it about your customerHave a follow up plan to last as long as the buying cycle does.During follow up, educate...don't sell. Create a video that shows how your product solves your customers problems...not about your company.Get in touch with Bryan Lefelhoc:Direct line: 419-496-3525Email: [email protected]: www.spiread.comLinkedIn: https://www.linkedin.com/in/bryan-lefelhoc-965a2532/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics!If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success!So what are the Basics of Trade Shows?  The basics are the difference makers!  It’s not your booth layout or design, your giveaways or anything like that.  Those are all important, but may stay the same from show to show.The basics are all about working the show.  Your staff.  Moving the needle!So there’s 5 basics.1.     Determine your Metrics.  You have to be measuring the right things!  There’s a difference between scanning badges or collecting business cards, and getting qualified leads or writing orders!2.     Set SMART Goals – Specific, Measurable, Achievable, Relevant, Time-based. Go back and listen to Episode 1   BONUS – send me an email with GOALS in the subject line and I’ll send the exclusive Goal Setting Workbook 3.     Choosing your booth Staff – Listen to Episode 2 for Exercises for picking the right people to work, and what to do if it’s just you working your booth4.     Training your Staff – Listen to Episode 3 to learn the 12 things to train your staff on! Never assume your team knows how to work a show.  They may know all about your company, your products and services, but there are specific things you need to teach them to work the show. 5.     Creating your Booth Flow – this is the magic. This is orchestrating the customer journey through your booth.  And it works even if you have a table top display and you are working by yourself! As an attendee, can you think of having a journey through a booth?  Probably not. It’s not too common!  The booth flow is a difference maker!  Listen to Episode 4 to learn all about a booth flow and how it can make the difference for your next show.If after listening you feel you need more help or guidance, schedule a free 20-min call with me to discuss your show! Head over to Tradeshowu.biz/roadmap to schedule your call and learn more about this powerful program!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Convention & Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) can be a huge asset to your company when planning, exhibiting or sponsoring an event! Joining me on this episode is expert Michelle Moor of Experience Kissimmee!Michelle Moore is the Sr. Director of Meeting Sales and Services at Experience Kissimmee, the official CVB for Kissimmee, Florida. Michelle is approaching two decades crafting her sales and marketing skills in Central Florida with top brands in the industry from hotels to CVBs. Michelle’s expertise include hotel convention and Travel Industry sales, international marketing, and destination meeting sales and services. Michelle also serves on the MPI Greater Orlando Chapter Board of Directors and volunteers on the Destinations International Convention Sales and Services Committee. Michelle really dives into and explains the Value of Working with a DMO/CVB (from planner to exhibitor)Other questions she answers:What are some of the complimentary services available to an event planner? What are some of the services available to an exhibitor? What is the difference between a DMC and a CVB? Can a DMO/CVB cater to customized request or are they required to provide information from all member or partner businesses?Michelle's top tips: Engage with the destination, local DMO/CVB at beginning of your planning process for savings in time and money. This is a free service for event planners. Struggling with ideas for engagement or attendance building, talk with the DMO/CVB in the destination where you are holding your meeting. Planners will want to engage with a CVB in initial phase of planning to learn about potential incentives available to help off-set costs. DMO/CVBs are valuable resources for event planners and exhibitors, helping navigate a destination for vendor connections that match their needs (and this service is free!). Although each DMO/CVB may be set-up or operates a little differently than others, at the core of all DMO/CVB models is service and knowledge of the destination. When resources are less and time is limited, a CVB can serve as an extension of your planning team. Check out this amazing offer!!To help off-site meeting organizations cost, we offer a booking incentive called It Pays to Meet In Kissimmee - planners must register prior to signing a Kissimmee hotel contract to qualify. Earn up to $10,000 cash back!How to Connect with Michelle Moore:Website: experiencekissimmee.com/meetings Phone: 407-569-4831LinkedIn, email: mmoore@experiencekissimmee.com---------------------------------------------Today's Sponsor - designpod.studioReach out to DesignPod Studio for all your Branding, Marketing and Design needs! Free initial Consultation!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Question: What to do if you have a bad booth location?For anyone who has exhibited at trade shows, expos, conferences or events, you probably have been stuck with a bad booth location at some point. So what do you do? Don't just give up and take what attendance happens to come your way. Take control! Here's many tips and ideas for making the best of the situation!First – do your best to avoid it! Work with the show if you need guidance on traffic flow, what booths are around you, etc.  They will help you pick the best booth available.·      Start by talking about things you can do before the show…Be more out there with your pre-show marketing.  More social media, more email blasts, direct mail to your customer and prospect list.Look into pre-show marketing that the show is offering. Email blasts, advertising, get the pre-show registration list and send out postcards or bubble mailers.Get involved in sponsorship/marketing with show that drives people to your booth – Bingo card, scavenger hunt, in-room marketingInclude marketing pieces into the show bags that drive people to your booth!  Be blunt and bold!Here’s some ideas for things you can do at the booth:Engage the senses!  Add elements of sound or lights Spinning prize wheel or even music if it fits your themeHave food!  Barista, popcorn, fresh baked cookies, cotton candyRun seminars at your booth – if you have enough room to set up some chairsBring on a magician – check out episodes with Scott Tokar – Episode 25 and Episode 91Run a special promo or giveaway Double back promo to get people to your booth a second timeBe more aggressive in engaging – have that question ready!·      Outside the booth. When traffic slows or even at the beginning if it’s a really big show.o   Makespecial T-Shirtso   Hand outpostcards in the show directing people to your booth – and have a giveaway,game or promo to enticeo   Walk theshow.  If you have a good question,doesn’t matter where you are!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Join me in welcoming Mike Morrison, Host of The Don and Mike Show Podcast, a weekly podcast focused on Trade Shows, Events and Experiential Marketing issues in today's world. Mike is also the National Sales Director for WS Displays with over 20 years in Trade Show Display Supply side and five years in the podcast world. He is a Member in EDPA, ESCA, IAEE, EACA and more.In this episode, we talk about the power of podcasting, starting a podcast, and the benefits of podcasts for your business and brand!How to Get In Touch with Mike Morrison:Email: [email protected], Podcast email: [email protected]: 770.298.0695Websites: TheDonAndMikeShow.net and ExhibitCityNews.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Hey Exhibitors - this episode is for you! Here's a question to consider...can Covid have a positive effect on upcoming Trade Shows, Expos, Conferences and Events? I propose the answer is YES!I know what you’re probably feeling right now.&nbsp; You have committed to an upcoming show, and concerned about attendance.&nbsp; Due to Covid and new variants, there may not be a very strong turnout.But the show is going on, you did make the commitment and you’re going.&nbsp; Maybe right now you have the mindset that it’s just not going to be very good. I’m going to tell you something that may make you go, Huh?&nbsp; Covid may have an overall positive effect on your next show.&nbsp; Stick with me and by the end you will know how to approach the show so you will be blown away and get results you didn’t think were possible.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;This all started with my friend, top podcaster and business coach Christine McAlister (check out her podcast Nobody’s Ever Asked Me That!)&nbsp; Christine said she was just at a trade show and believed Covid was preselecting the audience.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;My mind was blown!&nbsp; I started thinking and she’s right! I came up with several ways which Covid can bring significant positives to your show IF you approach with an open mind, have the right plan, and have the right mindset.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;PRESELECTING the attendees.&nbsp; Obviously Covid and the variants are having a negative effect on the overall attendance level.&nbsp; But have you ever thought that the people who are attending are the ones who really want and need to be there?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;These are people and businesses who said no matter what is going on in the world, we need to be at this show.&nbsp; We depend on this show to find new vendors, make our buys for the year, find new innovative solutions, and so much more.&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;So this year and at your next show, think Quality over Quantity.&nbsp; It’s possible that instead of sending several people = some of who are there to just attend workshops, or feel its their job to get the freebies – that company is just sending one person.&nbsp; Their top decision maker.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Every person can be a qualified lead!&nbsp; This may actually be the case!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Now let’s talk about the mindset you need to have success.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Attendance will be lower.&nbsp; Expect it.&nbsp; Then when you show up you’re not complaining, but ready.&nbsp; And if it’s better, then bonus!!&nbsp; ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Don’t’ be the person who is whining, I knew this was going to be a bad show.&nbsp; Say this is great!&nbsp; Every person is a qualified lead!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;And also plan for a slower show!&nbsp; Check out ahead of the show who the exhibitors are and see which ones you want to connect with.&nbsp; Then when the show is slow, get out of your booth and go network!·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Take advantage of LinkedIn.&nbsp; Connect with people ahead of the show.&nbsp; Plan dinners, meetings and more.&nbsp; And often the show organizers will have groups on linkedin as well.&nbsp; Jump in there, introduce yourself and your company, and start networking!Also know when its slow, that gives you opportunities to get into deeper and more meaningful conversations with prospects that usually are reserved when you follow up.----------------------<strong...

What is an Event Run Sheet, and why is it a Must-Have for running a successful event - whether a planner or exhibitor? Michelle Nicole McNabb, Owner of Emenee Marketing ‘n’ Events, is here to explain! Michelle Nicole serves B2B markets to justify event ROI, get unstuck and ease overwhelm of event production, and execute activation campaigns that align organizer and sponsor intentions that generate measurable event ROI.5 Phases to Design Your Event Run Sheet: 1. Event Clarity 2. Develop Effective Customer Journey 3. Monetize, Optimize and Justify Event ROI 4. Execute the 6 Foundations 5. Project Management vs. People ManagementThis framework is ideal for events with a business intention (not social or logistic driven events). I use this framework both sides of the table - if I working with a specific exhibitor/sponsor OR if I'm on the conference level and production side. The framework remains the same - it's the execution that is different.In addition to finding the right event, consider what format events are best for you. Also, what deliverables align best to showcase your product or service. Example, I have a client that prefers fireside chat, panel, or roundtable discussions. We don't look for opportunities that would require him to facilitate a workshop or instructional driven activity. Understand the Event Ecosystem and how to align when designing your event campaign: https://youtu.be/D5p78TyDS8IRepurpose tactics that already work for you and implement into events as a platformFollow a framework rather than a blueprint. A "blueprint" is designed and CANNOT be tweaked. The slighted alteration can crumble the foundation where as a framework can be repurposed and can swap out what's being showcased. Have a plan, but something that can scale and adapt when necessary. Get in Touch with Michelle Nicole McNabb:Email: [email protected]: www.marketingNevents.com - Join the Free Masterminds 'n' Events Community (directly on the website) -----------------------------------------------------------Do Trade Shows leave you Frustrated or Overwhelmed?Do you want Better Results from your Event investment?YOUR Show Success Road Map can be the key to turning things around!Get CLARITY on setting the Right show GoalsGet a STRATEGY for achieving and exceeding those GoalsGet a step-by-step Road Map customized for Your Business and Your Show!See if this powerful program is right for you! Email [email protected] and put ROAD MAP in the Subject line!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

It's time to BUST some MYTHS!! Forget everything you Think You Know about Trade Shows! There are 8 Common myths and misconceptions which nearly every business has about trade shows that is holding them back and ruining their results!Believe me – I have been there and held these myths as beliefs.&nbsp; And you may believe one or all of them.&nbsp; But I want to completely bust these apart.1) Too much work, OverwhelmingI get it.&nbsp; There’s so many details preparing, setting up, and during the show to keep track of. And often the show itself can be frustrating. Things don’t show up.&nbsp; Your staff isn’t there on time.&nbsp; The results are less than you hoped for.Here’s the thing – if you make the time, plan and delegate properly, you’ll get through it without getting overwhelmed!&nbsp; Make time, plan and delegate!2) Trade Shows are Tiring These shows can definitely be exhausting!&nbsp; Long hours on your feet, at times not eating right, and especially a lot of down time and you can be exhausted. Now what I want you to think about is let’s compare it to having a good workout that kicks your butt.&nbsp; Or a long day of yard work or doing something that is a physical accomplishment.&nbsp; You’re tired but at the end you feel great mentally. Tell you what you work a show with the right attitude and really work the show so you have activity the entire day – engage &nbsp;with people, walk the show, get info, attend appropriate workshops – and you’ll be tired, but the good kind of tired!3) Making sure we have the best display pieces, banners, literature and giveaways is the most importantYes these are definitely important.&nbsp; You want to have great looking stuff with the right messaging and branding. &nbsp;But that stuff is no where near as important as knowing how to engage your audience!&nbsp; What would you do if your display pieces didn’t show up?&nbsp; We discuss this in great length in Episode 13!&nbsp; Don’t rely on the stuff – you will have a better show guaranteed!!4) Getting badge scans or business cards is a good goalTook me a long time to learn this one.&nbsp; These are not good goals.&nbsp; Period.If that’s all you come back with is a stack of business cards or have someone at your booth just scanning every badge that comes by, you’re going to be extremely frustrated after the show!5) My staff are veterans – they know how to work a show. I just need to tell them when to show up.I have seen some of these “veterans” who really know their stuff when it comes to products and knowledge just stand around on their phone, or leave the booth to take a call, or only talk to someone who comes up to them first. You have to train each person with how to work a show – how to engage people, how to network with the other booths, and how they are key in helping hit the show goals.&nbsp; Train them on the right stuff.6) Trade Shows are a huge ExpenseThey are expensive no doubt.&nbsp; Especcially when you factor in travel, meals, time away from the office, shipping, and all the other costs.&nbsp; It adds up.Here’s what I want you to do – look at it as an investment!&nbsp; Let’s pick some numbers – if your show costs $10,000 but you close $50,000 in sales, is that an expense?&nbsp; NO!&nbsp; 5x on your money is a great investment and you should be happy to do it every day!&nbsp;7) All days or hours of the show will be busyAnyone who has worked their share of shows knows there are down times, especially the last day or last hours of a show.&nbsp; But any show can have slow times.Here’s what happens – during...

You are about to meet someone who after 30 years in the trade show industry is dedicating herself to the betterment of the industry she serves. She wants no small vendor or supplier to go under! Laura Palker is the Founder/President of the National Trade Show Alliance, a nonprofit organization formed to shine the light on the many segments of the Conference, Exhibition, Trade Show and Meeting Industry. The Alliance is dedicated to bringing a voice to every worker under its umbrella, as well as providing workforce development, education, and mentoring to industry artisans and professionals and those seeking a new career in the Live Events Industry.Learn More about the Together Again Expo:Together Again is coming to a city near you - Discover a Career in the Live Events Industry. WEB: TogetherAgainExpo.comLearn More about The National Trade Show AllianceWEB: www.nationaltradeshowalliance.orgEMAIL: [email protected]: 888-713-2083FB: https://www.facebook.com/National-Trade-Show-Alliance-101252725569995 LI: https://www.linkedin.com/groups/12543024/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Today we are talking all about integrity.&nbsp; It’s Doing what you say you’re going to do.&nbsp; Acting in a way that inspires trust and confidence.&nbsp; A great trait for business, but how does it apply to trade shows?&nbsp; It definitely has a direct correlation and something that can make or break your next show!What is integrity? Definition:&nbsp; the quality of being honest and having strong moral principles It’s not just talking the talk but walking the walk It’s living out the Golden rule – treating others like we would like to be treated.5 Integrity Habits for having a winning show1.&nbsp;&nbsp;&nbsp;&nbsp; Be on time, or better yet – be early.&nbsp; 2.&nbsp;&nbsp;&nbsp;&nbsp; Tell the truth about your capabilities, the service you provide, the results you get, etc.&nbsp; Don’t stretch the truth.&nbsp; Don’t lie.&nbsp;3.&nbsp;&nbsp;&nbsp;&nbsp; If you can’t meet their needs, let them know.&nbsp; 4.&nbsp;&nbsp;&nbsp;&nbsp; Keep your booth up until the end of the show. 5.&nbsp;&nbsp;&nbsp;&nbsp; Stay at your booth – don’t abandon your co-workers.&nbsp; Here’s the biggest takeaway from today – if you or any one of your people operates with a lack of integrity, you can potentially miss opportunities or even lose current customers and you may never even know it.&nbsp; Most will never tell you.Are you prepared to absolutely rock your Next Show?&nbsp; I mean completely blow away your goals?&nbsp; To come back and have a full pipeline?&nbsp; Just need the right process and the right coach!&nbsp; Together we can help you become the hero of your company and get the most out of your show investment!Let’s talk together for 20 minutes and I’ll know if I can help you.&nbsp; The call is no charge.&nbsp; Zero risk and everything to gain!&nbsp; Send an email to [email protected] and mention free call.&nbsp; We will help you win at your next show!Top 52 Trade Show Tips! Don’t forget to stop by my website tradeshowu.biz and give your email and you’ll get immediate access to my top 52 trade show tips!&nbsp; Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You have heard that Hybrid Events are our future, but what exactly does that mean? And how do you take advantage of all the benefits of Hybrid Events? Let's ask the expert!Anca Trifan is the founder and CEO of Treefan Events - is a boutique event planning and production agency that plans, designs and produces live, virtual and hybrid events. She has over 20 years experience and extensive knowledge to help design her clients a perfect and seamless event. Anca is also the host of the Events: Demystified podcast.We discuss...The future of events Benefits of Hybrid eventsTimeline to plan a Hybrid EventWhat is and isn't a Hybrid eventHosting a Hybrid eventMore!Get in Touch with Anca Trifan and Treefan Events:Website: https://treefanevents.com/hybrid-event-services/Linkedin: https://www.linkedin.com/in/ancatrifan/Instagram: https://www.instagram.com/treefan_events/Podcast: https://eventsdemystified.com/Check out our sponsor - TECHMATCHDigital acceleration is a customer- and data-centric&nbsp;transformation of an organization’s culture, processes and systems to create new revenue opportunities, improve customer engagement, and enable iterative innovation for the future.&nbsp;&nbsp;So if you're struggling with envisioning your digital future or want to evolve your organization to be able to create new revenue streams,&nbsp;then Visit&nbsp;www.techmatch.co&nbsp;and&nbsp;schedule a time to discuss the possibilities.&nbsp;Get Top 52 Trade Show Tips - join the Trade Show U Newsletter! tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Businesses everywhere are now back to planning for their return to live, in-person trade shows, conferences and events.&nbsp; While this is very exciting, it can also be stressful as it's been a while since many of us have done these.Before the pandemic shut everything down, I would see exhibitors make so many of the same mistakes over and over at these events.&nbsp; The worst part was that they didn't even know they were hurting themselves!&nbsp; There was no way they were maximizing their opportunities.I want to help change all that!!So in this episode of the Trade Show University podcast, I go through the top 9 things to NEVER do at your booth!&nbsp; Some may have you proudly saying, "Well we never do that."&nbsp; But I guarantee you will find a couple where you'll say, "Woah - we do that all the time!"Top 9 Mistakes:Be on your phone and ignoring attendeesGet into a long conversation without qualifying the attendeeEat a meal at the boothTalking with other booth staffLeave the booth EmptyStaying in your booth for the entire eventOkay – now these last 3 are when you are out in front of your booth getting ready to engage with attendees walking by.&nbsp; Don’t do these!&nbsp; Give a simple greetingAsking any sort of yes/no question that has nothing to do with your company OR doesn’t make the attendee think.Say nothing or just standing there smiling&nbsp;Let me know which ones you will STOP doing! THANKS TO OUR SPONSORS - DesignPod Studio! Visit their WebsiteMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Join this fascinating on-site interview with Jorge Perez, General Manager of the state-of-the-art Puerto Rico Convention Center as we discuss his amazing facility on this tropical island paradise with 500 years of history, culture and tradition!With a sleek, modern design and 600,000 square feet of total space, PRCC is the largest and most technologically advanced meeting facility in the region. It’s also one of the greenest, with a 20,000-panel solar array and numerous other initiatives focused on sustainability.More than just a venue, PRCC is the anchor of a fast-growing&nbsp;Convention Center District, with hotels, restaurants, and more. At the forthcoming District San Juan complex — located just across the street from the convention center — your delegates will be able to sip rum at a micro-distillery, dine at a world-class restaurant, and dance the night away to live music at an outdoor stage, with more than 140,000 additional square feet of meeting space.Visit their website for more information and a virtual tour: https://www.discoverpuertorico.com/meetings/convention-centerReach out to Jorge Perez and his team to schedule a visit! Call &nbsp;787.641.7722----------------------SPONSORED BY TECHMATCH: Visit Techmatch - Click Here----------------------Get Top 52 Trade Show Tips! Visit tradeshowu.biz and sign up for the email newsletter for your free copy!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Come Join the Party as we Celebrate our 100th Episode! There's special guests, awesome giveaways, powerful tips, and new opportunities to work together and up your results at future trade shows and events!FREE GIVEAWAYS!! This is Trade Show University so we're going to be giving away BOOKS to help you continue to learn!Just join our email newsletter at tradeshowu.biz to enter!If you are already on the list, you're in the drawing!!More books given away every quarter!Help us determine future topics!What topics would you like to hear featured?Which guests would you like to hear interviewed?What are your biggest struggles?LET ME KNOW! Send an email to [email protected] can Coach you and your team!!Free 20-minute Discovery Call!Send an email to [email protected] and put FREE CALL in the subject line!Special Guests!Deb Wasylko of Baskets Galore! BasketsGaloreGifts.comRobin Sacks RobinJSacks.comEpisodes Mentioned in this Episode:Episode 001 - Goal SettingEpisode 002 - Staffing your BoothEpisode 003 - Training your Booth StaffEpisode 004 - Creating your Booth FlowEpisode 005 - Maintain your Energy at Trade Shows with Registered Dietitian Brittany LiberatoreEpisode 013 - Bring the Experience of YOU with Robin Sacks and Angie PohlmanEpisode 097 - My Journey &amp; the 7 Secrets of Trade Show SuccessMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Live events are back! Should you buy the same promo items you did in the past? What has changed, and what are the best tips?Proud to have Swire Ho as my guest! Swire is the owner of Garuda Promo, a leading promotional products company. He shares the tips and advice for what to expect and what to do to create a successful strategy for your upcoming virtual and live events!Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team earned a Score award in 2009, for small business success. He decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.Connect with Swire Ho!👉 Instagram: https://www.instagram.com/garudapromo/​​👉 Facebook: http://facebook.com/garudapromo​​👉 Website: http://www.garudapromo.com​​👉 Twitter: http://twitter.com/Garuda_Swire​👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Get the Top 52 Trade Show Tips for both Live and Virtual Events - FREE!!Go to tradeshowu.biz and give your email, and the tips are yours!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Bringing you a special episode along with my friends at Caesars Entertainment.&nbsp;This is a rebroadcast of a recent panel discussion held by CEMA – Corporate Event Marketing Association - at the new Caesars Forum.&nbsp;If you are brand new to Trade Show University and drawn here by the panel discussion, I want to welcome you!&nbsp;Be sure to get over to tradeshowu.biz and sign up for our newsletter – just drop your email right on the home page.&nbsp;You will find out what other great episodes are coming up, plus links to go back and binge on other episodes filled with tips and advice to help businesses, show planners and associations move the needle!&nbsp;Plus I’ll send you the Top 52 Trade show tips for virtual, live and hybrid events.&nbsp;Absolutely free.&nbsp;Tradeshowu.biz&nbsp;If you are a business wondering what live events are going to be like, or maybe what a true successful hybrid event is like, then you are in the right place!&nbsp;The discussion, moderated by CEMA’s Executive Director, Kimberley Gishler, is titled Back to Live Events and features 4 industry leaders who give their perspectives on what the road back to live events looks like.&nbsp;And one of the speakers, Mary Allen, is the event manager for the first large conference held at Caesars Forum back in mid-April called the Trauma, Critical Care &amp; Acute Surgery Conference. She shares her experience on what it was like to hold a large hybrid conference.&nbsp;No whether you are an exhibitor, sponsor, association or show organizer, you do not want to miss this!&nbsp;Along with Mary Allen, the other people on this panel are:&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Rachel Andrews, Director of Meetings &amp; Events, Marketing, Cvent, will be taking us on her journey through planning a 2,000-attendee event amidst the ongoing pandemic uncertainty.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;And Caesars Entertainment’s Michael Massari, Chief Sales Officer, and Don Ross, Vice President Meeting Operations Las Vegas, they give the venue perspective – how they are ensuring that the most current protocols for attendee safety are in place and how they deliver the amazing experiences we have all come to expect.&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The panel also shares insights on industry trends.&nbsp;So many great takeaways!&nbsp;&nbsp;Wanted to thank my friends at Caesars Entertainment for making this episode possible.&nbsp;They are excited to be hosting and presenting the CEMA industry experts panel. Caesars Entertainment is committed to the meetings business with more than 50 properties around the country, and 10 first class resorts in Las Vegas alone. Led by their new CAESARS FORUM, the 550,000 square foot conference center is the latest addition. From corporate meetings to large industry conferences and trade shows, Caesars has what you need to have an amazing event.&nbsp;Please visit&nbsp;caesarsmeansbusiness.com&nbsp;for more information.Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast....

This is the story - MY story - of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results.&nbsp;As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in about 20 minutes!Here's my 7 Secrets to Trade Show Success:&nbsp;Secret #1 – Set goals! You never know if you have a good show until you set goals.&nbsp;Secret #2 –train your team how to work a showSecret #3 – it’s up to you and your team to engage peopleSecret #4 – be sure to take time to get away from your booth.&nbsp;See competitors.&nbsp;Make new contacts.&nbsp;Get ideas. Take pictures.&nbsp;Network.Secret #5 – Know your metricsSecret #6 – Work aggressivelySecret #7 – Be EfficientWant to put my proven system to work for your company? Send an email to [email protected] for a free, no-strings, no obligation 20-minute discovery call!Please visit today's sponsor - Techmatch!Techmatch is serving event organizers and event technology providers by helping them accelerate their digital transformation.&nbsp;What this means is they’re helping companies go from live events to digital and hybrid.&nbsp;It’s not an easy road – you need a partner like Techmatch and their combined 45+ years of&nbsp;proven&nbsp;leadership experience in the events and event tech industries, coupled with their proprietary process.&nbsp;Visit&nbsp;techmatch.co for more information and get ready to accelerate!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Chuck Sharpsteen, owner of Whiskey Neat Digital Marketing, is a former marketing agency 'Tech-Guy' turned Lead-Generation Facebook Ads expert. His efficient approach to ads has allowed him to cut clients' lead costs by as much as 80% for 3 years straight. He shares with us the "secret" to getting better results for trade shows, conferences and business overall!In this episode, learn...What is the "secret" to Facebook Ads?What should you do if your audience isn't on Facebook?What is a "Pixel" and what do you need to know about it?And more!SPECIAL OFFER FOR LISTENERS! Get FREE Access to the Facebook Campaign Balance Checklist at whiskeyneat.comSign up for his Monthly newsletter and get his complete 80/20 Ad Schema Course for FREE! Just mention you heard about it on the podcast!CONNECT WITH CHUCK:Go to: whiskeyneat.com/contactGet TOP 52 TRADE SHOW TIPS:Sign up for email newsletter at tradeshowu.bizVISIT OUR SPONSOR - TECHMATCHVisit techmatch.coMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

If you are an exhibitor at trade shows and events, this episode is just for you!&nbsp;And I’m specifically talking to those of you getting ready to plan for your first live event in the past 12-18 months or more.&nbsp;I am going to share with you 7 tips to help take the overwhelm out of your trade show and event planning!&nbsp;1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Dedicate a block of time to get it done.&nbsp;These shows are complex and have a million details.&nbsp;If you try to just do a little here and there, you will constantly be spending time trying to figure out what’s been done.&nbsp;So block out an hour or two, get focused, and go through everything.&nbsp;2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Simplify.&nbsp;Don’t go into this next show like shows you did prior to Covid when you were in your groove.&nbsp;Reuse display pieces, reduce the marketing pieces you are sending, pre-schedule your social posts, and take some of the workload and complexity off your plate.3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Double check your deadlines and prioritize.&nbsp;Understand all the important dates you need to get things done, and get them on your calendar.&nbsp;Clarity and planning will give you some peace.&nbsp;Also If you have multiple shows coming up like in the fall, the soonest on the calendar doesn’t necessarily mean it needs to be done first.&nbsp;There may be sooner deadlines coming up for your later shows!4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create a checklist of everything you need for events, then pull it up for your next show.&nbsp;This will save time and stress as everything will be there on one page.&nbsp;Just document your processes as you go.&nbsp;Now this will be more helpful with future events rather than just your next one, so a good suggestion for right now is to…a.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Or find a checklist online.&nbsp;There are several out there available.&nbsp;All are different.&nbsp;See if there is one specific to your industry.&nbsp;At very least it’s a great starting point.&nbsp;Then customize it for your business!5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Don’t recreate the wheel!&nbsp;Unless you have had some major changes, reuse your banners, backdrops, display pieces, and even marketing materials.&nbsp;Also Pull up old paperwork and documents to help you figure out how you completed the paperwork in the past, what type of electrical or internet you ordered, how many people you registered, and any other details.&nbsp;6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Delegate!&nbsp;Figure out all that needs to get done and then divvy up responsibilities.&nbsp;If its only you in your company, then look into reaching out to a local college to get a marketing intern to help out with some of these tasks!&nbsp;7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Give yourself peace of mind.&nbsp;I have looked over paperwork dozens of times convinced I had everything covered only to find out I missed some little detail (or big detail).&nbsp;Contact the show producer and schedule a call with them to go over everything you are submitting.&nbsp;They will help ensure you have all your details handled.&nbsp;Then you can breathe!------------------------------For Small B2B Exhibitors!! Would you like to get my take on your plans?I’d like to invite you to jump on a free 20-minute call to discuss what you have and help take away some of the overwhelm!&nbsp;Just go to tradeshowu.com/mastery or send an email to me [email protected] and put free call in the subject line!&nbsp;SPECIAL OFFER!! The first 3 businesses that...

Today’s guest is going to bring you behind the scenes for major events both virtual and live.&nbsp;His name is Maciej Kautz is an international emcee and TV &amp; Radio Journalist who not only speaks 4 languages, but offers great advice for using an emcee and what to expect from them.&nbsp;He has some great takeaways that every business needs to hear!&nbsp;&nbsp;WATCH == Spark of Change conference highlight video: CLICK HEREBehind the Scenes at Poland's largest video studio: CLICK HEREConnect with Maciej Kautz:https://maciejkautz.com/Email: [email protected]: @maciejkautzOTHER EPISODES MENTIONED:Episode 1 - Goal SettingEpisode 2 - Choosing Your StaffEpisode 3 - Training Your Staff for SuccessEpisode 4 - Creating Your Booth FlowMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

When you think of having a Black Tie Experience, what comes to mind? High quality? Luxury? Top of the line? Are your customers receiving a Black Tie Experience from your business?On this episode, Keynote Speaker and Trainer Bob Pacanovsky shares his top tips and advice for creating a Black Tie Experience at shows, events and throughout your business.Hear all about...What are Impact Points?Why are they important?And Would You do business with YOU? Fantastic advice and tips for any business!Connect with Bob Pacanovsky!Email- [email protected] (330) 352-6084Website- BobPacanovsky.comLinkedIn- https://www.linkedin.com/in/bob-pacanovsky-/Get Top 52 Trade Show Tips absolutely Free!Go to tradeshowu.biz and sign up for our email newsletter - the 52 Tips will be sent to you right away!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

There are 5 things every business must do at the end of each trade show, conference, expo or event - whether virtual or live. Leaving any of these out and you are leaving money on the table for this or future events!1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Follow upo&nbsp;&nbsp;This seems like a no-brainer, but its all about following up the right way.&nbsp;You should have your follow up plan determined before the show so afterwards you can just focus on executing!o&nbsp;&nbsp;So have your follow up emails and calls scripted and ready to go.&nbsp;Just be sure to not start the follow ups too soon.&nbsp;I have been at many shows over the years where I start getting follow up emails while the show is still going on!&nbsp;This is way too soon and more annoying than helpful.&nbsp;Give your contacts time to get back to the office – or home office before you start communicating with them.o&nbsp;&nbsp;One other thing with the follow up – have your attendees segmented and use different scripts for each.&nbsp;So for example, if you had an indepth conversation with an attendee, don’t send them a generic email that says “Thanks for stopping by our booth.&nbsp;We hope you found our products interesting.” You may have just irritated the person who’s thinking didn’t they remember we had a great conversation?&nbsp;And on the flip side, if I just dropped my business card in to win a prize, don’t send me one that says, “It was great talking to you.”&nbsp;Be real – don’t be fake.2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Post-show Marketingo&nbsp;&nbsp;Just like the follow up, you should have your post-show marketing ready to go in advance of your show.&nbsp;Mention specifics about your event and include a picture of your team and your display to jog the memory of those who attended, and to give a visual for those who didn’t.3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Hold a post-show recap meeting with your teamo&nbsp;&nbsp;One of the best uses of your time is to gather your team and talk through everything that happened at the show.&nbsp;What worked, what didn’t, what new things to incorporate next time, whether or not you should do the same show again, what you each saw at the show that was special our outstanding, and general comments.&nbsp;Be sure to have this meeting scheduled within a few days after the end of the show – the sooner the better!&nbsp;And don’t make it more than a week after because memories fade quickly!4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Survey customers/attendeeso&nbsp;&nbsp;Don’t just get info from your team about how the show went.&nbsp;Survey people who came to your booth.&nbsp;Ask them what they liked, didn’t, what was missing, and anything that stood out to them.&nbsp;You will get good, honest answers that will include some amazing hidden gems, and also maybe some negative things you don’t want to hear.&nbsp;But outsider perspectives are valuable so be sure to do a survey of attendees.5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Celebrate!o&nbsp;&nbsp;You just got through a trade show – this is a big undertaking, so celebrate with your team!&nbsp;Not enough businesses do this and its so important.&nbsp;One great idea is to do your post show team meeting together over dinner.&nbsp;Celebrate and get great info at the same time.&nbsp;But no matter what, show your team members how much they are appreciated for the hard work they put into the event.--------------------------------Grab a copy of the Top 52 Trade Show Tips! Absolutely Free! Just go to tradeshowu.biz and sign up for our email newsletter, and the Tips will be sent to you asap!Mentioned in this episode:Subscribe to the new Trade Show University YouTube...

What do Trade Shows, Conferences and Live Events look like as we get past the pandemic? Especially for Magicians, Exhibitors and others who rely on close-up and one-to-one interaction?Scott Tokar, one of the top Trade Show magicians in the world and owner of Corporate Fx, joins me to discuss this and so much more!Free Tools mentioned during the interview:Covid Gathering Regulations by State: https://corporatefx.com/covid-reopening-trackerSearchable Trade Show Calendar: https://corporatefx.com/free-tradeshow-calendarCheck out Scott Tokar's first appearance on Trade Show University!https://tradeshowu.biz/episodes/ep-025-magician-scott-tokar/Connect with Scott Tokar and experience his Magic!Website: www.CorporateFx.com Twitter: @ScottTokarInstagram: @ScottTokarGet the Top 52 Trade Show Tips - Exclusively from Trade Show University! And Free!Go to tradeshowu.biz and sign up!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Every business can benefit from building a Group, Community or Tribe - also known as a raving fan base. And it is one of the biggest trends out there.Don Brown is Community Manager for a brand new social platform called OnlineCommunity365 - a platform dedicated to helping organizations build and grow their communities.Don is also an accomplished writer, publisher, marketing leader and business development pro who has launched new ventures in hospitality, trade events, associations, politics, technology and community publishing. Combining his unique writing and communication management skills, he has 20+ years of experience building more connected business communities in several industries. OnlineCommunity365 can be joined by invitation only!Contact Don Browne:Email: [email protected]: 414-750-5902.Message Don on the OC365 app after joiningMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Global Meetings Industry Day (GMID) held on April 8, is an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is being celebrated around the globe in dozens of regional events.&nbsp;In this episode is a rebroadcast of the panel discussion which was held in Las Vegas at the brand new expansion of the Las Vegas Convention Center.&nbsp;This panel, moderated by Rich Luna of Meeting Professionals International, was with 5 of the industry leaders in Las Vegas.&nbsp;The panel includes &nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chandra Allison, Senior VP at the Venetian Resort·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stephanie Glanzer, Chief Sales Officer of MGM Resorts International·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chris Flatt, Exec VP at Wynn Las Vegas·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Steve Hill, CEO &amp; President of Las Vegas Convention and Visitors Authority·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;And Michael Massari, Chief Sales Officer of Caesars Entertainment --&gt; LINK to exclusive interview with Michael Massari: Ep 085: Importance of Live Meetings with Michael Massari&nbsp;GMID was developed by Meetings Means Business – an industry-wide coalition which showcases the value of what meetings, trade shows, conventions and travel mean to the economy and communities all around the globe!&nbsp;This Episode brought to you by Caesars Entertainment.Caesars Entertainment is excited to be presenting the Las Vegas Meetings industry experts panel for Global Meetings industry Day. Caesars Entertainment is committed to the meetings business with more than 50 properties around the country with 10 first class resorts in Las Vegas. CAESARS FORUM, the 550,000 square foot conference center is the latest addition. Please visit&nbsp;caesarsmeansbusiness.com&nbsp;for more information.Get a free Gift and join the Trade Show University newsletter! Visit tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of USA Insulation as he shares his experience at a recent Live Trade Show.Live events are back and they are safe.&nbsp; Through the guests I have had the honor to interview on the Trade Show University podcast recently, we have heard them telling about the safety of these events and also how they have been well attended.And to give you kind of a case study on how these events can work for exhibitors, I’m bringing on the show Forrest Reed, trade show and event manager for USA Insulation.&nbsp; Forrest is someone who was just at a live event and is sharing his success story with us! Not to give anything away, but his company beat their pre-covid show results!!&nbsp; He not only tells us about his experience at the show, but also gives some of the tips and techniques he implemented to have the success he did!&nbsp; Contact Forrest Reed:Email: [email protected] out more about USA Insulation: https://usainsulation.net/ Other Episode mentioned:Ep. 087 - Interview with Danica Tormohlen: Click HereCheck out the TRADE SHOW MASTERY Program:CLICK HERE: tradeshowu.biz/masteryMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Are you wondering what its like to attend a LIVE Event during the pandemic? Then you are definitely in the right place! My guest has attended several live events, and interviewed exhibitors and attendees - and she's sharing her experiences!Danica Tormohlen is an award-winning journalist who has covered the trade show industry for more than 25 years. She is currently working on assignment for SISO and UFI to write case studies about producing trade shows during a pandemic. Danica is a regular contributor to PCMA, and she wrote the cover story on virtual exhibits for the February issue of Convene. Follow her on LinkedIn and Twitter for highly curated industry news and information.Connect with Danica and read her work here:LinkedIn: https://www.linkedin.com/in/danica-tormohlen-5800621/Twitter:&nbsp;https://twitter.com/DanicaTormohlenWomen in Exhibitions North America: https://www.linkedin.com/company/wien-north-america/https://www.womeninexhibitions.com/chapters/north-america-chapter/PCMA’s Convene Magazine: https://www.pcma.org/convene/https://www.pcma.org/challenge-virtual-trade-shows-exhibit-halls/SISO:&nbsp;https://www.siso.org/case-studies/white-papersUFI:&nbsp;https://www.ufi.org/----------------------------------Global Meetings Industry Day (GMID) is April 8th! Learn more at Meetings Mean Business: https://www.meetingsmeanbusiness.com/Be sure to watch for our GMID special episode!!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Show and Event Industry Update for 3/25/21This week we got some Good News and some Bad News. Here's a quick recap...Stories covered:Fashion Industry Shows going back LIVE!Attendees more likely to return to shows after vaccinatedThe heart-breaking numbers from 2020Las Vegas making a Comeback!!Did you listen to the interview with Caesar Entertainment's Michael Massari?? He talks about the efforts of Meetings Mean Business and Global Meetings Industry Day (GMID) to get live events back! Listen HereAre you ready to get back to Live Events?? Then you need to get BACK TO BASICS!! If you'd like to be notified about the brand new TRADE SHOW MASTERY program, send an email to [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Caesar Entertainment's Chief Sales Officer, Michael Massari, is also the Co-Chair of Meetings Mean Business.&nbsp;He joins Trade Show University to talk about the importance of live meetings and events, the advocacy being done, and the upcoming Global Meetings Industry Day on April 8, 2021.Please find out how you can get involved! Visit these sites:Meetings Mean Business - https://www.meetingsmeanbusiness.com/ Meet Safe Travel - https://www.meetsafe.travel/Caesars Means Business - caesarsmeansbusiness.com-----------------Also - please subscribe to Trade Show University and watch for our upcoming exclusive coverage of the Global Meetings Industry Day (GMID) event and panel discussion featuring Michael Massari and other industry leaders!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Show and Event Industry Update for 3/15/21Today I’m going to do something a little different and give you an Industry Update.&nbsp;I’m constantly scouring TSNN Trade Show News Network, Trade Show Executive, and other publications, and going to be bringing you updates regularly so you can help plan accordingly for these events which mean so much to businesses bottom line.There is so much happening throughout the industry and around the world.Let’s talk good news!&nbsp;With all that the industry has endured over the past year, just about any news is good news – but this all really does qualify as good news!&nbsp;Stories covered:Latest Advocacy Efforts - Go Live TogetherListen to Go Live Together episodeThe Hospitality and Commerce Job Recovery Act of 2021Letter to the Industry from CEIR CEO Cathy BredenIMEX America commits to going LIVE in November 2021World of Concrete going LIVE in June 2021Amazing results from Americas Mart Spring Market!If you would like to have more of these types of updates, send an email to [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

I have been hearing and reading about 6 Common Myths of Virtual and Digital Events that need to be busted! I bring the facts to you so you can know the truth!The 6 Myths are...1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Live Events will never come back2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Virtual Events will fade away3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Virtual events don’t offer good opportunities to connect and engage4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Not near as many people attend virtual events as they do live events5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Virtual events are cheap to produce6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;I can’t charge for people to attendLearn the facts so you can have more powerful Virtual Events!!----------------Ready to take your company BRAND to the next level?? Get a FREE one-hour branding consultation with branding expert, Jess Adanich of DesignPod Studio! Send an email to [email protected] and put Trade Show University in the subject line!-----------------Join our newsletter and get a FREE Gift! www.tradeshowu.biz Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You want to plan a professional virtual trade show, conference, expo or event that needs technology and capabilities far beyond the typical Zoom or other basic digital meeting platforms. With literally hundreds of platforms to choose from, how do you make the right selection?Virtual Platform and data experts Brian Scott of Cleartone Consulting and Heather Holst-Knudsen of H2K Partners are here to share the secrets of selecting the right platform. They also discuss questions to ask, and things to consider for your next event.Find out more information about their TechMatch service!Email Brian - [email protected] Heather - [email protected] their websites:cleartoneconsulting.comh2kpartners.coBecome a Certified Virtual Events Expert and Save 10%!Take the Virtual Events Certification course at the Virtual Events Institute Use promo code VP02 to save 10% off any course!virtualeventsinstitute.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why it is so important for your event, your show booth, and your company! She answers questions like:What makes up the best Brands?Why is branding important?What makes a successful brand?What should one do to have a strong brand?Invest time and money in solid and consistent branding. It will pay off in the end. Be consistent in marketing, messaging and visuals.Get a FREE 1-HOUR Consultation to discuss Your Brand!Email [email protected] "Trade Show University" in the subject lineFor more information, visit their website at designpod.studioMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Pre-Order John Lee Dumas' new book Common Path to Uncommon Success at www.UncommonSuccessBook.com and get 5 Amazing Bonuses valued at over $1,100!! SPECIAL REPLAY of my exclusive interview with the one and only JLD (aka John Lee Dumas)!Keep up with everything JLD is doing at EOFire.comBook launch website with bonuses: UncommonSuccessBook.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

For those looking to enter the Events industry, or get ahead in it, you're in the right place! Guest on the podcast today is Kristin Malek, PhD, CMP, CED, DES, CHE!!Kristin is an Event Management Extension Specialist and Assistant Professor in the Hospitality, Restaurant, and Tourism Management program at the University of Nebraska. She worked in the hospitality industry for over 10 years before joining academe and still remains active with industry groups and consulting. She teaches and researches in the area of meetings and events with a focus on engagement, co-creation, and ROI. Kristin has been named as a Top 20 Meeting Industry Trendsetter by Meetings Today Magazine and has been recognized as an Emerging Leader of the Year by PCMA. In this episode, Kristin explains each of the designations she has achieved in her career, and gives guidance to those researching and doing their homework on which ones to pursue.Certified Meeting Professional (CMP)Certified Event Designer (CED)Digital Event Strategist (DES)Certified Hospitality Educator (CHE)For more info, check out:PCMA: https://www.pcma.org/EIC: https://eventscouncil.org/Contact Dr. Kristin Malek:Email: [email protected]: Kristin Malek Facebook: Extraordinary Events Initiative Website &amp; Podcast of Extraordinary Events Initiative: https://www.extraordinaryeventsinitiative.com/-----------------------------------Are you overwhelmed with your marketing? Would you like to have someone to take over the marketing, but don't have the budget to hire someone?Check out our amazing sponsor, DesignPod Studio! designpod.studioGet a Free 1 hour Consultation! Send an email to owner Jess Adanich at [email protected] Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

In this episode, 3 Amazing Guests join the conversation to share what they do to fill up the empty space and Energize and Engage attendees during the short breaks at Virtual and Online Events!Guest 1 - Paul Miller and Dawn Daria of Flow Circus!Paul, a nationally touring comedy juggler and Dawn, an award winning educator and author, provide audiences with meaningful interactive experiences that are grounded in positive psychology, mindfulness, and play. Flow Circus provides organizations with the playful tools and trainings they need to promote well-being, strengthen teams, and practice strategies to thrive in the messiness of learning, growth, and change.For more information, visit www.FlowCircus.com----------------------Guest 2 - Adam Pate of Speed Sketchers!Adam Pate is the fastest caricature artist in the world. He draws people in about a minute per person and has done around 200+ Virtual shows since March. Adam also draws complex ideas for people at meetings to help explain and memorialize discussions and can teach basic caricature skills for team building Adam can draw up to 20 people in about 20 minutes! I can also have a short conversation about products and services with an introduction if the individual is a good fit, or draw some things that relate to the individual and make it easier for someone to remember that person’s interests. I would meet with the organizer and discuss what their needs are and how to best serve them. To find out more, visit www.speedsketchers.com or our Facebook page /speedsketchers----------------------Guest 3 - Kristine Iverson of CROW PracticeKristine Iverson is the Founder of Coordinated Response on Wellness or CROW Practice. We are a hub of wellness experts with over 15 options for breaks including Energy boosters, calming breath, office stretches, cooking, nutrition, immunity boosting, quick fit mini's, sound healing, gratitude breaks and more! For all the options and info, visit www.CrowPractice.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Dave Bricker has sailed thousands of miles in search of stories. Today, as a speaker, presentation coach, and business storytelling expert, he teaches the art of business transformation through storytelling to leaders, speakers, professionals, and visionaries.Dave shares with the Trade Show University listeners answers and insights to these top questions:What are the top mistakes event organizers make when hiring event speakersPro speakers are expensive. What are the benefits?How can event organizers find and qualify speakers?Also his best tips for show and event organizers...Don't confuse industry expertise or professional achievement with speaking ability.Hire speakers who can deliver value in excess of their fee.Offer additional value to attract better speakers for less money.The quality of your event speakers determines the quality of your event.Build and maintain relationships with professional speakers and you'll always shine.Find more information and contact Dave Bricker at: https://storysailing.com-------------------------Join the Trade Show University newsletter today! tradeshowu.bizMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

In this episode...co-founder of the largest Event Staffing company in Canada, Sheila Wong, shares what her company did to survive through the pandemic! As an event staffing company, once the live shows stopped, so did her company. Established in 1991, BBW International is a national event staffing company in Canada. BBW is the industry standard for staffing with over 1200 events annually, pre-COVID. Sheila is the recipient of awards through PCMA Canada East, MPI Toronto and CAEM. Since 1991, we are the go-to staffing agency for the trade show and conference sectors. Providing staff for the producers and exhibitors, we have a reputation for providing professional, reliable and engaging staff. From registration agents, to brand ambassadors.The big pivot was creating their proprietary Covid Ambassadors program.To find out more about BBW International, go to https://www.bbwinternational.com/-----------------------Have your Best Year Ever AND win prizes!! Head over to tradeshowu.biz/challenge now!!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity