Trade Show University for Virtual & Live Events

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom's Man, the wedding offshoot of the men's fashion consultancy NY Fashion Geek.Jim and Reginald discuss The Groom's Man and their first time to a large wedding show, including:GoalsDisplayEngagementThe booth flow/attendee journeyFollow upAnd much more!Connect with Reginald!Email: [email protected] Website: www.nyfashiongeek.com Instagram: New York Fashion GeekYour opportunity to listen in on a one-to-one coaching session!Would you like to be considered for an Exhibitor Coaching Session that will be featured on an upcoming podcast episode? CLICK HERE to go to our Contact page and send in your info!For more info on our coaching and consulting services - CLICK HERESchedule a FREE 15-minute Discovery Call! CLICK HERE to Schedule Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of Marketing is Everything We Do.We discuss:The importance of REAL voice of customer inputThe right ways to do voice of customer researchSuccess storiesWhat is "customer outsight" and what's motivating you to write about it?Dave's Top Tips:Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently. Add value, be professional, but have fun!There is no substitute for personal relationships.Connect with Dave Loomis:[email protected] 440-725-1400www.loomismarketing.comhttps://www.linkedin.com/in/davidloomis/ Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Introducing Liz Wilcox (aka - the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative and always willing to learn from her mistakes, Liz shows exhibitors how to transform their existing email marketing campaigns into money-making machines that will keep their audience eager for more.We discuss:Liz's exlusive Email Staircase frameworkWhat do you mean friends in the inbox? What goes in a newsletter and how do we get people to care enough to read it?How do we turn people into customers? Do subject lines matter? Liz Wilcox's amazing Freebie!Mega Email Swipe FileGet it here: https://lizwilcox.ck.page/4072e76815Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject line so you never have to write an email from scratch again.Connect with Liz Wilcox:https://lizwilcox.com/https://www.facebook.com/groups/emailmarketingwithlizhttps://www.instagram.com/thelizwilcox/Mentioned in this episode:Trade Show University Episode GuideMany have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique) Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Across the board, businesses agree that they want to get more testimonials. They’re powerful.  As businesses, we love them.  And customers turn to them more than ever! Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period. Let’s give you an easy way to get video testimonials at trade shows from two different groups! And this can give you months of powerful social media posts and website material that will last for years.One method takes almost zero planning, and the other takes a little pre-work.  And all you need is a cell phone!  No expensive cameras, lighting or microphones.  Whatever you carry in your pocket is all you need.First - Attendees:When they say anything positive about your business, your products or services, ask them if they would be willing to say that again and you can take a video.  Then pull out your phone and have them say it again.  You can tee them up, “I’m here at the ABC show with Bob from XYZ. Bob, would you please share again what you just told me about our new product?”Or they can just give their thoughts without any intro from you.  “Hi I’m bob from XYZ.  I was just checking out the new product from TSU and it’s fantastic.  I have bought similar products for years, and I will definitely be ordering these next time!”So be in the moment!  Always be listening for those positive comments, and then be ready to grab your phone and ask for that testimonial!And you also want to train your staff to recognize these opportunities as well!  We all have cell phones, so anyone can quickly pull theirs out and capture a powerful testimonial!Second – Customers:Reach out to your customers who you know will be coming to the show      Ask them if they are coming to the show, if they would be willing to stop by your booth and give a quick testimonial about why they like doing business with youIf they’re not coming to the show, this is a great opportunity to ask them for a video testimonial anyway!  Ask them if they would be willing to record a quick video testimonial and send it over to you.You will be amazed at how many will be more than happy to do this for you!  You just need to ask!For both groups - Try to get them to keep it from 30-60 seconds and no more!  People don’t like listening to or watching testimonials that go on too long.  But they’ll be more likely to watch if it’s under a minute, and even more if it’s around 30 seconds!!I have had clients capture dozens of quality testimonials over the course of one show!!  This can create social media content that will last months, and permanent assets for you to put on your website and send out via emails.  Powerful stuff!  And doesn’t take any budget or big staffing needs.  Just a plan and good execution!Let's work together and get you WILDLY better results and ROI! Click here to watch a quick video and get detailsMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityPowerful Data Analytics with BearIQ from Bear AnalyticsI want to take a second to...

If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges!My guest Josh Rifkin is the CEO of Flatworks Displays - a USA manufacturer that sells a custom modular trade show booth system that assembles with no tools. With 30 years of experience in the manufacturing and trade show industries, Josh knows what goes into preparing for trade shows. We discuss:Shows are back but you need to be selective - It's a costly endeavorMaximize your valuable space to create a more inviting environment for buyer to enter and engage.Ditch the backdrops and skirted tablesThink about your trade show staff: get them in and out fast. The sooner they set up... the happier and fresher they will be during the show.Connect with Josh Rifkin:[email protected]/flatworksdisplaysMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater. With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activation plans, extend client budgets, and push clients out of their comfort zones. We discuss:How has technology impacted the way brands approach in-person events, particularly trade shows?What types of technology are brands using to create a more personalized sales process at trade shows?What are some of the biggest challenges that brands face when trying to make their trade show booths more exciting for attendees? How do you address those challenges?How can brands ensure that their booth stands out in a sea of other booths at a trade show?BJ's Takeaways:1) By scanning and interacting with different elements in the booth, a communication plan can be created based on all of the elements that were selected or interacted with that get sent automatically.2) Extending dollars that are being spent – meaning looking at mobile tours / digital interactives that are being made to be used after the singular event. Create a canvas that can be updated / changed based on the show vs starting over every time3)Think larger than just one event or one event budget. How can you build a strategy and plan that will help you get more bang for your buck?Connect with BJ:Email: [email protected]: https://bluewatertech.com/Social: https://www.linkedin.com/in/bj-mazmanian/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy. His expertise on AI, audience growth, and sponsorships has made him a sought-after resource for event planners.In this episode, we discuss:Implement data analytics strategies to streamline lead generation and create unforgettable customer experiences.Appreciate the transformative power of experiential marketing and engaging on-site events.Tap into the on-site innovation surge to stand out with unique experiential deliverables.Gain insights into maximizing ROI by investing in innovative revenue channels like on-site sponsorships.Explore the critical role of data-driven decision-making in devising compelling and personalized pitches.Connect with Joe:Email: [email protected]: bearanalytics.comLinkedIn: https://www.linkedin.com/in/josephcolangelo/Work with Jim & Trade Show University!!Sign up for a Free 15-minute Discovery CallCheck out our Services PageMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop.Confusion is not a good marketing tactic!When designing the graphics for your booth, think of it like a billboard, not a brochure.But not just any billboard – an effective and memorable billboard!When you pass a billboard you have a split second to capture the message. To be effective, it must be clear, concise and memorable.  You either got it or you didn’t.Effective graphics that tell a story or show what you doMinimal words that tell why or Benefit StatementClear Call to ActionEver saw a billboard that has...Too many words? Confusing pictures?One you didn’t know the company or product?One that didn’t have a location, phone number or website? At least not large enough to read at 60 mph?What happens?  You don’t remember it!What I see all too often at trade shows are booth graphics that are more like a brochure.  3 or 4 panels that have a million words on it and would take you 5 minutes to read it all.Plus they use confusing industry jargon and acronyms Too many exhibitors think I have to tell them everything or else they won’t know what we do!Instead, the attendees just walk past like they’re driving on the freeway, not knowing what you do or being too overwhelmed by your graphics and wording.Some tips when designing your Booth or Exhibit:Clear, concise, and minimal graphicsMinimal words that quickly tell what you do or your overt benefitNo jargon or acronyms – assume attendees are brand new to the industry and don’t know what the terms or acronyms mean.Now think of the speed you go through a trade show.  You don’t have time to stop at every booth, nor do you want to.  You see your booth, but never heard of the company. Would you stop at your booth?  If not, why not?  Pick it apart and tweak it!If you would stop at it, have others inside and outside your company go through the same exercise.  Sometimes we’re too close to it to see the changes that need to be made.Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances!Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While not on the road you can find him at home in the mountains of North Carolina.We Discuss:Lead generation strategies like giveaways & swag Using in-booth presentersWhich strategies work bestCreating custom experiencesAnd much more!Jonathan Offers:Free consult on what angles might work best for your next show. Especially powerful for the software & service industries (because it's hard to demo those at scale). Connect with Jonathan Pritchard:Email: [email protected] https://www.ROITradeShows.com https://www.linkedin.com/in/jonathanpritchard/Get the RIGHT Training for your staff: tradeshowu.biz/servicesGet the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads!Most companies train on the Basics...Show location and timesWhat the display will containWhat they will be giving awayAny promos they will be doingWhat everyone will be wearingAnd maybe more...Nothing wrong with this, but it's typically where they stop training!Now the staff has information and knowledge, and they are left on their own to figure out what to do with all this info!You have to go deeper than this! I suggest training on 3 things that will make all the DIFFERENCE: EQF - Engage, Qualify, FlowENGAGE - Train your staff HOW to engage with attendees in a meaningful wayQUALIFY - Right after they engage, you have to QUALIFY the attendee to see if you even want to talk with them. If they don't qualify, let them go!!FLOW - After you have engaged and qualified, immediately get them into your booth flow or attendee journey. It's what you should have orchestrated ahead of the show! What do you want them to experience? What do you want them to leave with? And what info do YOU want and need?For more info on creating a FLOW, listen to this episode - https://tradeshowu.biz/episodes/193-creating-your-booth-flow-and-attendee-journey-in-2023/Train on EQF effectively, and you can Double Your Leads at the next show!!!Want some help? I offer a Free 15-minute Discovery Call to see how Training with the EQF Framework can help your business!CLICK HERE - https://tradeshowu.biz/services/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business! In this episode - Part 1 of a 2-part series on Charity in your Business - Michael and I discuss implementing a charitable part of your business, and he gives a 7-step framework on selecting the right charity or non-profit organization to align with.Make sure the Charity's values align with yoursDo your Due Diligence and Research the non-profit optionsEvaluate the Charity's impactReview their FinancialsConsider their other PartnershipsDetermine overall compatibility between the non-profit and your organizationHave your Team be part of the selection processResources and other Organizations mentioned in the podcast:Charity Navigator Feed the Children Ep 207 with Joel Bromley - Finding Your WHY Leads to SuccessConnect with Michael:Michael Green AuctionsMichael Green Wine & Food Entertainment Email - [email protected] in this episode:Free Video Training - How to pick the Right Trade ShowFree Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.bizSubscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Do you think about Production when creating your exhibits and shows? My guest today talks about how powerful Production can be!Marc Collins, co-founder and Executive Producer of Odyssey Creative, began his theatre and film career around age six. Ever since then, he’s been bringing content to stages and screens for live audiences across the country and around the world. As a corporate and association show director, he believes in the use of theatre production practices such as detailed participant and technical rehearsal, performance coaching, and crafting the show strategically around the audience experience. We discuss:Why is a show flow important?Why is a script important?Why is REHEARSAL important?What are some ways that the quality of a general session's production can impact the attendee experience?And so much more!!Marc's Top Tips:Get a producer involved in planning your general sessionGet a producer involved early - we recommend a minimum of 6 months out, but we can do more from 8-10 months outYour AV company may not be the best source for your producer as they have an obligation to sell what's on the AV company's shelves. An independent producer will be your ally and your advocate, and will hold your AV company accountable in a way that an employee of that company will notConnect with Marc Collins:Email: [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityFree Video Training - How to pick the Right Trade ShowFree Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz

Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients’ branding, goals and target market while melding with the client's overall marketing message and tactics. She calls this creating strategic memorability™.We Discuss:Why you shouldn't choose products just because they're hot/new/cool/trending.What is strategic memorability(TM)?Top tips and tricks for using promo itemsRama's Top Tips & Takeaways:Share your realistic budget and quantity needs when asking for product suggestions.If you're choosing your branded products from a catalog or website, without thought to your target market, DON'T!Find a promotional product consultant that will ask questions above quantity and budget and make suggestions based on your specific needs.Branded products are an effective marketing tool that should be part of your holistic marketing messaging and strategies. If they don't integrate into your branding and messaging, they don't make sense and they don't have the marketing impact you want. Special Offers from Rama!We offer a complimentary 15 minute phone or Zoom consultation to discuss basic information on the considerations for your branded product needs. We'll be in Booth 1109 at ExhibitorLive in Louisville in April. Go to our website levpromotions.com and click on the ExhibitorLive 2023 menu link for a special show offer and a registration link that includes a complimentary exhibit floor pass.Connect with Rama:[email protected]://www.linkedin.com/company/lev-promotionshttps://www.facebook.com/LevPromotionsMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your purpose...Your WHY!Joel Bromley, husband, father of 4 and financial coach, is on mission to build relationships stronger than the third pig built houses. Joel and his wife can’t wait to be front row as you discover your “why” for life and and become a unicorn in your industry. We Discuss:What is a Why?How do you Discover your Why?Importance of training on the "why" can be a complete game changer for a lot of companies. The people working the exhibit are representing the company and how they do that makes all the difference.Joel's Top Tips & Takeaways:As Simon Sinek’s book says “start with Why”. It truly filters into and leads to everything else. Doing this will completely refocus you.Once you've discovered (and written down) your why. Measure it against everything you do, think and say. Doing this will help you gain at type of control you've never felt before.If you have an unclear or poorly discovered purpose as an organization and your exhibition staff aren’t properly trained with the organization’s why and equipped with their own deep why, you are leaving money on the table or outright wasting it and your time altogether.An organization who knows their true why or purpose, is able to effectively communicate this purpose to employees and the world, and has employees who know their why or helps their employees find their why; will be a unicorn in their space and in this world.FREE "Why Discovery Guide" from Joel BromleyDownload Your Why Discovery Guide HEREConnect with Joel BromleyWebsite: https://www.bromleyfinancialcoaching.com/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityFree Video Training - How to pick the Right Trade ShowFree Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.biz

When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry and build a better trade show image for her audience.You will learn:1. How the word 'podcast' was coined in 2004 and how podcasting has changed since then.2. How the trade show industry has evolved since 2002, including technological advances and marketing tactics.3. The importance of exhibitors having a clear strategy and focus when preparing for and running a trade show.Marlys Arnold is a leading advocate for trade show exhibitors, having written two books on the subject and founded the Exhibit Marketers Cafe and Exhibit Marketers Academy. She also hosts her own podcast, Trade Show Insights, which has been running since 2006. Her latest book, Build a Better Trade Show Image, can be purchased at Bookshop.org as well as other major book retailers.Connect with Marlys:https://www.exhibitmarketerscafe.comhttps://www.tradeshowinsights.comLinkedIn: https://linkedin.com/in/marlysarnoldMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

What is a trade show coach? Why hire one? And what can they do for your business?First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning!Sound Great?? Contact me for a free call to see how I can help YOU! Email [email protected] or CLICK HERE.What is a trade show coach, or think of them as an exhibitor coach:An expert in exhibitingFocused on your business and goalsFresh, outsider’s perspectiveFor first timers as well as veteransCan also work with show organizers or promoters to get them to better understand the exhibitors – those they serve – to get a higher renewal rate and higher sponsor rate Why Hire a Trade Show Coach?Best athletes, business owners and CEOs have coaches -- Someone who’s been there done that, and can bring the best out of you and your teamIncrease your chance for SuccessYou don’t know what you don’t knowWhat will a Trade Show Coach do for your business?Get you focused on what matters – Results/ROI, Right Goals and MetricsGet rid of clutterSpeed up your presentation – cut the fluff!  If it's 5 min = you can do 12/hr    If it's 3 min = you can do 20/hr!!!Get MORE Qualified Leads - Help you craft questions to Qualify attendeesTrain on EngagementGive you ConfidenceCraft your follow up strategyRoadmap for SuccessSet up your Booth Flow/Attendee JourneyReady to Get Started?? Or Need more Info??Contact Jim Cermak - CLICK HEREOr email [email protected] in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityAdd Greater Value to Exhibitors & Sponsors with EVA Event Tech Hub Visit www.evareg.com/TSU to get started on adding greater value to your Exhibitors and Sponsors at your next Trade Show or Event!

Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring a sense of humanity to AI development making EVA’s technology a reality that is easily implemented and activated. You can find Vinnu as an event tech advocate speaking at industry events at Meeting Planners International (MPI), Professional Convention Managers Associations (PCMA), and the American Society of Association Executives (ASAE). We Discuss:What event data should exhibitors expectVinnu’s Top Tips:Planners Don't worry about your overall numbers Show numbers that matter to your exhibitors. Planners & Exhibitors Think beyond the trade show Whether it's in-person or pre-post event, there are some ways to easily engage with prospectsVinnu’s Key Takeaways:Look at data that's relevant to your category Think about the pre-post activities.Get in touch with Vinnu Deshetty on their website.Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Free Video Training - How to pick the Right Trade ShowFree Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.bizSubscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too little in an area. Plus I'll share the shocking and critical thing that is missing from these numbers!32% - Booth Space, - for the opportunity to get in front of your target customer. McDonalds – Real Estate. Best spots are not cheap!11% - Show Services, - carpet, internet, electricity, vacuuming and more. that means on average 43% is just being there!9% - Shipping,14% - Exhibit Design & Construction, - Not talking about graphics, just the exhibit itself. Obviously larger booths can cost a lot more, but still it’s the percentage.6% - Graphic Design & Production, - work with someone that understands trade shows! More like billboards than a magazine.13% - Travel & Lodging,5% - Marketing & Promotions, - a lot more online marketing options today, and important to let people know you’re going to be there so you’re not lost.3% - Virtual Exhibits & Events, - this can definitely grow over time7% - Other. – writing, content creation, brand ambassadors, more.Look at how you are spending your trade show dollars. If you don't have it broken down like this, do it and compare!Here’s one thing that I don’t see anywhere in this article or breakdown. And in my opinion can literally make all the money we have talked about a fantastic investment, or money thrown away, wasted, burned. And that’s training and coaching.You have to train your staff the right way for maximum ROI. You can get everything else right – best looking booth, great location at the right show, great marketing and everything else. But if your team isn’t trained on how to engage with attendees and bring them into your Booth Flow, or Attendee Journey, you are missing out on huge opportunities.I guarantee that. You are throwing away good money!And if you don’t have a solid plan for that attendee journey that everyone is on board with, same thing. Money just thrown away.Here’s another thing I know – company leaders are trusting their people are doing these things. Sometimes it’s a new marketing person who is coordinating everything. And they may do a solid job making sure the booth looks fantastic and all the I’s are dotted. But they may not know about training properly or the booth flow, or setting the right metrics and goals.These are the basics and need the proper investment! You don’t know what you don’t know.I love bringing an expert outside look to companies to not only see the light bulbs go on, but at the end to help them exceed their goals and crush Roi!Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and

There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month!Join Map Your Show's Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the trade show industry at varying points in their careers.We Discuss:Advice for women thinking about a career in this industryCreate a work-to-life balanceMentorshipEvents for women in the industry to help build and empower themAbby and Madison’s Top Tips:The industry is a welcoming and engaging place for your career to prosper, no matter the stage of your career.Abby and Madison’s Key Takeaways:Make work-life balance a priority in your life. You can't pour from an empty cup.The industry is a welcoming and engaging place for your career to prosper, no matter the stage of your career.Get in touch with Abby Ingraham and Madison Frye on:Abby's LinkedIn profileMadison's LinkedIn profileMap Your Show LinkedIn page mapyourshow.com/contactGet the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

When you host an event and something happens that wasn’t expected, how would you handle the situation?  Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified in Corporate Risk and Crisis Management. Ms. Drayton’s goal is to help customers solve their why and be better communicators.We Discuss:What Promoters are missing in handling a crisis What types of crisis can occur at eventsTessa’s Top Tips:Crisis Communication is not just for natural disasters. Digital Media is an effective communication tool that can be leveraged effectively to minimize mortality & further damage to a company's reputation.Tessa’s Key Takeaways:Have a Crisis Communication Plan because your Brand is the most valuable asset of your organization.Get in touch with Tessa Drayton at Website: http://tndcomms.com/Email: [email protected]: https://www.instagram.com/tndcommunications/Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

If you are not convinced, then please reach out to me!1.    Connect with & qualify more of your target audience quicklyIf you’re at the right show!  Only be at shows where your target audience is.Video training2.    Talk to the same Buyers and Decision Makers as the Big Guysa.     If you’re a small player in an industry that has some giants, the people who are there to see the giants are walking right past your booth!b.    And if some major retailers are going to be there walking the show, you may have your best opportunity to get their attention! 3.    Get into deep meaningful conversationsConversations that lead to appointments and sales!  With target audience and others as well.4.    Effectively share your story – in multiple ways!  Through sights, sounds, takeaways, and giveaways, QR code5.    Do up-close competitive research – if you’re there, your competitors probably are too.  Get over to their booth, take pics, grab literature, and look over what they are displaying.  And hey – introduce yourself!  Become a friendly competitor!  Never know where opportunities come from.6.    Find prospective new vendors and suppliers – Most businesses miss this opportunity. While you’re there, why not see who else is there that can meet your business needs.7.    Have conversations with Industry Leaders – associations, leading companies, researchers, and more8.    Learn about Industry Trends – there is typically a breakout session talking about trends.  And if you don’t see one, find an industry leader to talk to about what is happening!  Don’t miss this!  Can help you craft your next product, service, or offer.9.    Learn new skills to Improve Your Company – there are typically breakout sessions, seminars, and workshops.  And if you’re in an industry that needs CEU credits, may be able to find those as well.10. Build deeper relationships through social opportunities – networking sessions, dinners, drinks, breakfasts, and more.  Go for a run!11. Position your company as Experts and Thought Leaders – you know those breakout sessions?  Why not you or your company lead one of those? Get on Stage!! Check with show organizers as soon as you identify the show to see what opportunities are available!a. Do this early!  As many shows close the window on this several months in advance.12. Get Press and Media Coverage – last but certainly not least, there are industry journalists at every trade show – even at small ones.  And if you can get their attention by inviting them to your booth ahead of time, or scheduling a time to meet, you can get some amazing press!a.     I have a fantastic episode that is a Master Class on how to do find the media at trade shows and get PR you can’t get any other way.  My friend Josh Weiss was featured back on episode 61 of TSU.  Ok – now I hope you are convinced, and if I have your head shaking YES YES YES! Then don’t miss out and leave money on the table.  I help companies maximize their opportunities and ROI at shows by giving a fresh expert perspective.  Because you don’t know what you don’t...

Have you been to a Haunted House? What was your experience like? In this episode, we will talk about Haunted Houses and the memories it leaves us.On the show, we have Roger Miller - a special FX makeup artist and improv coach. He is a right-brained person in a left-brained world. Roger has the unique background combination of being in the not-very exciting medical Insurance industry, and also a special effects makeup artist! Roger has been involved in many shows in both of his worlds – insurance and special effects makeup. He draws on inspiration from both to give great tips and value for you and how to do things differently in your booth for greater customer engagement and results.We discuss:Deeper experiences The Haunt IndustryMethod of stage: go and engageRoger’s Top Tips:Identify who the right people are and then integrate goalsKnow who your customers areCreate that initial experience down the trade show floorWe need to create that vision and what better way to create a vision than by assaulting as many senses as possibleRoger’s Key Takeaways:Experiences are memorableCreating experiences for a community or a group because it becomes even more memorableGet in touch with Roger MillerCreative community: Tues@7 FacebookGet the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

What worries you this 2023? Are there trends you need to watch out for? In this episode, we focus on customers and also discuss the flows, ins, and outs of the industry.Kai Hattendorf graces the podcast today. Kai is the CEO of UFI - the global association for the exhibition industry. With UFI being active all around the world, he spends a lot of time connecting with the industry and our stakeholders around the globe. He's a sought-after speaker across the events industry and regularly here in the US - and was recently named "Business Events Strategist of the Year" by PCMA.We Discuss:UFI's 5 Trends to Watch for 2023Deep-dive on the customer focusKai’s Top Tips:Don't get too distracted by all the discussion about inflation and/or recession - this will passFocus on providing the best experience and outcome for exhibitors and buyers right nowKai’s Key Takeaways:If times are tough, focus on your customer. They will reward you big time!Go check out UFI - a great source of information, and the go-to association for expo people in the US who want to connect internationally.Get in touch with Kai Hattendorf and UFI in LinkedIn https://www.linkedin.com/company/ufi-association/Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

I attended IAEE's Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023!Featured in this episode:Jennifer Millett of ARMA InternationalJohn D'Adamo of VenuIQRoss Sudentas of ExpoFPAndrew Asaro of SessionBoardVinnu Deshetty of eva Event Tech PlatformJeanne Brei of National Trade Show AllianceMentioned in this episode:Trade Show University Episode GuideMany have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique) Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is always a plot line!Today’s guest is Alan Bruun. Alan is currently Director, Creative Services for Production Resource Group's Corporate Events Division. He is an IAAPA Brass Ring and Thea award winner. He has over 20 years of experience creating shows and events for Disney Parks Live Entertainment and Disney Event Group throughout North America, Europe, and Asia. Alan has also served as Artistic/Producing Director for 5 theatre and opera companies.We Discuss:How to see the evolution of the event/exhibit experienceHow to maximize impact and retentionWhy is story important in the success of eventsAlan’s Top Tips:Keep it simpleCreate an immersive environmentInteract, engage, and disruptAlan’s Key Takeaways:Have a clear picture of your attendeesUnderstand how to reach themLook beyond standard processes to create an innovative experienceGet in touch with Alan Bruun at [email protected] the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Free Video Training - How to pick the Right Trade ShowFree Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it! Tradeshowu.bizSubscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Most companies are not using Video to its full potential! Today we'll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams. We Discuss:The importance of having a full video strategy for pre, during, and post trade showHow to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.What is a video strategy and what makes it different from your overall marketing strategy? Why is it important for someone to have this mapped out prior to a trade show?What types of content can be generated at the trade show and how does that play into your your video strategy? Can this content be created DIY or should they hire a professional? Bill's Top Tips:You want to make sure you are creating content for your ideal buyer/viewer.You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show.Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible.You don't always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self. DIY the content with a short shelf life and hire a pro for content that has a longer shelf life.Make sure to maxamize your time when creating content.Bill's Key Takeaways:Stop missing opportunities to create content at trade shows.- Have a plan prior to attending and make sure you are still applying marketing principals. Get in touch with Bill Baraona and Flex Media:[email protected]: 216-402-8579All social media @flexmediacleGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Powerful Data Analytics with BearIQ from Bear AnalyticsI want to take a second to cover one of the hottest topics in the events industry right now: Data Analytics If you are a show organizer, you’re probably trying to gain a leg up on how to return to revenue. One company leading the charge for growing events is Bear Analytics. With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event performance – showing you exactly where to focus your marketing, sales, and education team’s energy. The best part is – it’s powered by the data you’re already collecting. It means you...

What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on?Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people understand marketing isn't scary - and that you can do it, no matter how big or small your business is.We discuss:What is Demand Gen and what is Lead Gen?Demand gen as it relates to current marketing trendsWhy is everyone talking about Content? What content should people be focusing on?How do we make creating content easier?Content as it relates to demand gen and current marketing talkEasy steps you can do to work on demand gen while creating impactful contentVanessa's Top Tips:Creating valuable content needs to be your focus. You can do this a few ways - video, blog, social media, in-person trade shows, or during your own hosted events. The easiest way to figure out what that valuable content is to talk to your customers and talk to your sales staff. After that, find an easy cadence of creation on the best platforms and STICK TO IT!Vanessa's Top Takeaways:Marketing isn't scary - but you do need to take risks. You can find creative ways to create impactful marketing campaigns and content, no matter your budget.Get in Touch with Vanessa Zangardi:Website - zangardi.comLinkedIn - Vanessa ZangardiGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow! If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth.  Another way to say it is the Attendee Journey! And it's possibly the number one thing you can plan and orchestrate which will make the greatest difference in your results!·       The reason Booth Flow is effective is because it incorporates the most critical parts that will make or break your success at a show. ·  How to engage attendees·  What info to capture·  How to capture it·  What you want people to leave your booth with·       The Booth Flow is your game plan!! It includes just three key components:·  First – Get attendees into your booth·  Second – Capture Your Key information – What do you want to capture, and how will you capture it?·       Is everything you need on a business card? Probably not. Then you need to identify all the info you need and want.·       How are you going to Capture that info? Figure out a system.·  Third – What do you want them to leave with? ·       Literature/Marketing materials·       Giveaways·       What do you want them remembering?·       What do you want them to experience?·       How do you want them feeling? ·       Orchestrate how your attendees will enter, experience and exit your booth – and that is the secret ingredient to maximizing your results.·       Your Booth flow, just like everything else, starts with your Goals. Your goals will help determine your flow. ·       It all starts with making that first contact with an attendee. Don’t rely on attendees walking up to you. You need to have a strategy for engaging attendees.·  There are three ways to get people to stop at your booth:·       #1 – Pre-show marketing. Advertising, social media, direct mail, etc. ·       #2 – Games, giveaways, attractions, or promotions. Nothing attracts like a spinning prize wheel, a magician, or something that delights the senses.·       #3 – Actually engaging people and inviting them into your booth. This can make the biggest difference in the results you get from your show. ·  Now you can do all 3 options together to increase your odds of getting more people into your booth, but #3 is by far the most important. ·       Never assume that attendees who walk past your booth got enough information to tell they don’t need to stop. ·       You may have the best products, innovation, display and employees. But it doesn’t matter if people don’t stop!·       Top 6 things to NOT do in your booth:·  Give a simple greeting like Hello, how’s it going or how you doing.·  Asking any sort of yes/no question that has nothing to do with your company OR doesn’t make the attendee think. ·  Say nothing! Just stare at the attendee, have a big smile, and say nothing. 4. Be on your phone and ignoring...

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #11 - Tips to connect with those who DON'T Show Up!People registered to attend your after hours dinner, networking event, or even your trade show...but they don't show up!Don't let that frustrate you and think the opportunity is lostMichael and Jim discuss tips and ideas for connecting with these people and turning them into customers!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away - and that's still good advice! But today I'm giving you several reasons and situations to pull it out and use it for even better results!TAKE PICTURES...of your booth to use in email follow ups, social media and more....of your competitors to research what they are doing....of other booths in the show to give you inspiration to make improvements on your displays...of attendees at your booth to share on social media!...of all your important show documents and contracts so you have them when you need them.TAKE VIDEOS...to capture testimonials as they happen! When someone raves about your product or service, ask them if they are willing to say that again, and capture a video testimonial!...to GO LIVE on your social medial channels...to capture a quick follow-up video after having a conversation with someone at the boothUSE YOUR CALENDAR...to schedule follow ups with attendees on the spot!USE YOUR ALARMS...to set reminders for important calls, meetings, sessions and more! Don't miss out because of the excitement and energy happening at the booth!What other ways do you use your phone to reach your goals and go above and beyond?Send an email to [email protected] or connect with me on LinkedInJoin our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors. We Discuss:Understanding event sponsorshipDifferent expectations of sponsorsEvaluating sponsorshipsMeasuring sponsorship outcomeRoberta's Top Takeaways:Understand event sponsorship so that they will be a meeting of the minds to speed up success.Write clear concise sponsorship proposal that lets sponsors quickly spot the value.Connect with Roberta Vigilance:www.eventsandsponsors.comwww.robertavigilance.com https://facebook.com/securesponsorshttps://www.linkedin.com/in/securesponsors/Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. We Discuss:Handling fear of rejection in sales, at trade shows and exposHow does fear of rejection impact the tradeshow industry? Where does it show up? What can people do at a tradeshow to be better at handling the fear of rejection? Your top tips for our listeners (trade show producers, planners, sponsors and exhibitors)Andrea's Top Takeaways:Courageously connect by being the one to initiate and build relationshipsAny fear is a fleeting feeling, the results form your efforts impact you a long time. Free Assessment Quiz from Andrea!https://www.goforno.com/quiz/Connect with Andrea Waltz:www.GoforNo.com @GoforNo (Twitter and Instagram)ReadGoforno.com Join the Trade Show U Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one):Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not!Not Training your staff How to Work a Show - many companies train their people on their products, services, what promo item they're giving away and other things. But the difference maker is training them HOW to work a show by engaging with attendees!Waiting until you get to the show to Fill your Calendar - By the time you get to the show, everyone is bombarded with dinner and meeting opportunities. Don't wait to book that meeting with your top prospects! Do it ahead of time!Skipping Networking Events - These are HUGE opportunities to make amazing contacts. Don't skip them!Not Getting out of your Booth and Walking the Show - You are missing out on so much by just staying in your booth.Not having a Plan to generate traffic if you have a Bad Booth location or when the show is Slow - The show WILL be slow at times, so have a plan to maximize this time! Having CHEAP giveaways - Invest in quality items. If your giveaway is garbage quality, it will end in the garbage...along with your logo.Using too much Copy on Banners and Displays - Attendees will NOT read these items. Keep it simple and say only what is your differentiator.Not having a set Follow-Up Plan - Do this BEFORE the show because when you get back, you spend so much time just catching up with day-to-day work.Not Allowing enough Time for Tear Down - things not put back correctly or properly will cause you money to purchase new pieces for the next show.Let me know what mistakes you have made in the past that you have learned from! CONTACT MEJoin our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine! Episode #10 - MORE Branding using Food and WineTying products and services to specific food and wine - mind-blowing!How using food and beverages not only is innovative, but more sticky and memorableAnd more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast. We Discuss:Trade Show Experiences and Learnings from over the yearsHow have you seen shows change?Biggest mistake at a show?How do you judge if a show was successful? Sue's Top Tips:For Producers - make it easy for an exhibitor by giving a detailed show process as early as possible. For Exhibitors - plan out your major shows for the year and book them early to get best placement. Then be open to adding in one or two more if a new opportunity arises. This should be in your budget. Bigger shows aren't always better.Connect with Sue Monheit:IG - @giftbizunwrappedListen to the Gift Biz Unwrapped at all podcast platformswww.giftbizunwrapped.comhttps://theribbonprintcompany.comMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way!There are different types of leads.  Some cool, some hot, some big, some small.  Some you have a fantastic, in-depth conversation with, and some you just scan their badge.First of all – the follow up starts right during your conversation at the booth. Huh??  What I mean is this.  Set the tone for a follow up.  Ask them right then and there when would be good to follow up and set a date.  “So what I’ll do is call you a week from Tuesday and we can discuss ABC.  Sound good? Great!  And I’ll shoot you an email with that as well.”Don’t make the mistake of sending a blanket email response to everyone!  Take a minute to take notes right after the conversation and make those follow ups PERSONALHow’s this for an idea – right after the person leaves your booth, take out your phone and record a quick video to send to that person.  It might sound something like this...Hey Bob, it’s Jim from Trade Show U. Was so great talking to you about your company and need for better results at your next show. As we discussed, after you get back to the office, let’s set up that 15-minute discovery call to help you see the huge opportunities out in front of you. Can’t wait to talk soon!Think you might stand out when you do this?So get personal with your follow ups!  Be detailed, be organized and be timely and you WILL see better results!Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk.Proud to have join me Roger Vartanian of Lightning eMotors. Roger is 40 year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales and marketing. We Discuss:What are your processes in trade show planning?How do you use video in both pre- and post-show marketing?How do you see the use of video to maximize trade show ROI?What are your pre and post show plans?How important is buy-in from your team?Roger's Top Takeaways:Believe in what the mission of the show is.Not only display the products and services but show your attendees you are a product knowledge specialist and a valuable resource for their business.Understand that while its great to sell at trade shows the main purpose is to develop interest and leads and how you will turn that into sales.Be energetic and passionate to help your visitors.Connect with Roger Vartanian:Web: www.lightningemotors.comEmail: [email protected]: https://www.linkedin.com/in/roger-vartanian-292833132/Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today!Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #9 - Orchestrating from the First ContactHow to plan your attendee's journeyHow and why to orchestrate beginning with the first point of contactAnd more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

With over 27 years of experience in the design industry, Amy Lokken, founder and inventor of Müd Modular, knows how to create spaces that sell. No matter if your selling is online, or at a tradeshow, Amy knows how to translate your brand and client experience into a profitable selling stage. With a background in design and an innate ability to understand human psychology, Amy creates one-of-a-kind visual experiences that both her clients and their buying audiences love. We Discuss:Tips for designing the right trade showDoing virtual events rightThe biggest mistake people are making today when it comes to their trade show/virtual set up? Why are businesses playing it safe?How do people level up the attendee's experience at trade shows? Amy's Top Tips:Build an experience that's worth raving about. Make it all about them (i.e. the attendee's, exhibitors, audience, etc). Be the unexpected.If you want to stand out and get noticed, you're going to have to stop looking like everyone else.Amy's Big Takeaways:To be successful in todays Modern Day Business environment we need to build deeper relationships and develop a strong emotional bond with those we are meant to Impact and Influence. That starts with understanding 'What story are you telling visually'. Think Differently about what you're saying through your visual language-- is it evoking the emotional response you intended?SPECIAL OFFER:Free 20 minute audit/chat of their existing trade show set-up Connect with Amy:email: [email protected]: mudmodular.comhttps://www.linkedin.com/in/amylokken/https://www.facebook.com/MudModular/https://www.instagram.com/mudmodular/Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversityTrade Show University Episode GuideMany have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit tradeshowu.biz/episodes 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing

If you want to maximize the Traffic to your Trade Show booth, then you have got to take advantage of all the FREE Marketing Tools available to you! Some you know, and others you need to seek out. But no matter if you are on a strict budget or not, don't miss out on the freebies!      Social Media – of course!  Before the show, tell you will be exhibiting, what booth you will be at, what you will be showcasing.  And here’s something I never see…posts for those NOT going to the show!  Have those folks reach out to you to still get a demo or the show special!During the show – use geofencing to reach people on the show floor!  Promote show specials, giveaways, demos, and whatever else will get people to your booth.  Don’t forget to use a pic of your actual booth.After the show – again a pic of your booth.  And take and share selfies with customers and prospects – and tag them.  Extend the show special for those who were not able to make it.  Tag the show or association – they may repost it!Check with the show organizers to see what free tools are available to you!  Many shows have a map of the show floor which lets you enter info about your company – and so many businesses skip this!  I always check this out to find out more info about the exhibitors and if there’s nothing there, I may just walk by your booth.        Plus, there may be email blasts, banner ads, and more you can take advantage of.What other Tools do you use to increase your Traffic? CONTACT ME! Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Can Niche or Micro-Niche businesses thrive at Trade Shows? This guest brings tons of big business marketing experience and gives the tips and tactics niche businesses can use to have huge success!Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote early childhood literacy, social development and emotional learning. She’s also a marketing coach and hosts The Children's Book Marketing Podcast.We Discuss:How to apply big business event marketing tactics to suit audiences that support small business ownersPre-marketing prep for locating the right eventsAnticipating opportunities for following up with customers that did & didn't buy.How can you afford to pay for vendor events when you're a small business? How do you decide on the right events for vending? What strategies have you applied in your small business that you learned managing larger scale events in the corporate world?Micaela's Top Takeaways:The importance of selecting events based on where you audience will show upHow to make the most of vending on a small budgetConnect with Micaela S. Benn:Instagram - @micaelasbenn Website - childrensbookmarketing.co (not dot com)Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you!PRO TIP #4 is to Think Like an Exhibitor. If you want more successful shows going forward, growing shows, higher renewal rates, then you need to get into the minds of your exhibitors to best serve them.Many exhibitors, especially the smaller ones, have trade show coordinators who are wearing many hats.  They are swimming in stuff to do.  And then they get a confusing prospectus.Make it simple. From signing up to ordering services to getting their questions answered.Talk to your exhibitors.  Why do they exhibit at your show?  What are their goals?  What are they looking to get?  Really listen to them!This is for smaller shows – don’t have show floor expo hours and breakout sessions that overlap.  What that leaves is a ton of exhibitors looking at each other wondering where everyone went.  Shut down the expo for a couple of hours while the breakouts are going on. That will allow exhibitors to attend the breakouts as well!One thing exhibitors love to do is network – but often don’t have the opportunity to do it. So plan a time for networking or speed dating for the exhibitors!  Show them some love or added value.Don’t just throw a prospectus at your exhibitor and say call or email with questions.  Many don’t even know what questions to ask.  Make resources available for those who need them. Or even have a live zoom Q&A session so everyone is on the same page and get a chance to be heard.So give them access to resources.  Invite in professionals to hold webinars, do group coaching, or even offer one-on-one coaching.  If they have a better show, they’ll renew, get a bigger booth, or become a sponsor.I get it – you have a million things on your plate and a thin staff to get everything done. You don’t have time to handhold your exhibitors. Here’s the deal – you’ll get happier exhibitors and a better bottom line if you do.Remember this – your exhibitors pay for the show to happen.  They deserve your best, and you’ll have them renewing at higher rates than ever!-------------Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyiHeartMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We're talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends - Web3, NFT's and Community Building - and what they mean for your Trade Shows. Rachel B. Lee is a fearless brand marketing #ladyboss. Rachel achieved over a billion impressions in 2017 as the social lead for Microsoft Inspire and won the speaker excellence award in 2018 for her session on modern selling and LinkedIn. She’s now Co-Owner and CMO of Standout Authority, helping C-Level executives, entrepreneurs, business owners, and working professionals define their personal brand, create influence through content, and build human connections online. We Discuss:What is Web3 and what it means for youHow you can use NFT's effectivelyWhy community building is so critical right nowWhat are creator coins and why Rachel's company uses themRachel's Top Takeaways:Building a community starts with having a strong personal brand and messageWeb3 has many interesting ways to build community and expand your offerings in new waysAbout Standout Authority:We are a digital marketing agency focused on personal branding, content creation and LinkedIn strategy, and provide virtual group coaching and live training through our Web3 community and $SOA Creator Coin. Our business helps c-level execs, entrepreneurs, business owners and working professionals discover their voice, define their personal brand, build influence and grow opportunities through human connectionsConnect with Rachel B. Lee:Website: https://standoutauthority.com/Email: [email protected]: https://www.linkedin.com/in/therachelblee/Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #8 - Should You have Entertainment at your Off-site Event?When to have entertainment and when not toWhat type of entertainment should you have?Hear Michael's story about when the entertainers were a COMPLETE FAIL!!And more!!Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.comGet the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups!Rita M. Perez is founder of RitaVentures, a travel agency that specializes in cruise ship retreats, because stronger bonds form on the waves. She has been planning group cruises for the past 11 years, and has earned her CTA, VTA, and MCC industry certifications. Having been featured on Work Culture Consultant and the Normal Lies Podcast, she takes care of all the details, so you can focus on loving on connecting with your communities, while traveling the world.We Discuss:Why can a retreat on a cruise ship be better for some compared to land venues? What costs are associated with hosting a retreat on a cruise ship? What might an onboard event agenda look like?How groups can connect through travelThe first ever purpose-built cruise ship for meetings, conferences and events - MICERita's Top Tips:Events on cruise ships are typically more cost-inclusive than event on land venuesSearch for a professional travel planner that specializes in onboard events through professional travel associations like ASTA and CLIA.Her Top Takeaway:Innovative ideas for alternative venues to host eventsSpecial Free Download!Cruise Retreat Planning Calendar https://ritaventures.net/calendarConnect with Rita Perez:Website: www.ritaventures.netEmail: [email protected]: https://www.instagram.com/ritaventures/LI: https://www.linkedin.com/in/ritaperez19/Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyiHeartMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee!So many exhibitors get so wrapped up in themselves and talk about their product and try to sell and mention all of the different facts and features, and end up turning off the exact people they are trying to attract!So think like an attendee…and to start, think to when you have attended a show in the past. What were you looking for? What kind of interactions did you want to have? What kind of information did you want to leave with?Now think about that in regards to your next show.  Why are people attending? I know when I go to shows, many booths that have similar products or services end up all sounding the same because they just tell what they do.  I know there’s 8 vendors here with accounting software.  I know you all do a great job of helping set up my books and give reporting and blah blah blah.  Tell me how you’re different!  Tell me the benefit I’ll get from you that I won’t get from anyone else! Now you’ll stand apart.Think about it this way – have you ever said, “If they only knew…”?  What is it they need to know that makes you different?  NOW TELL THEM!!  Be extra blunt with your uniqueness as it will be the main thing that will stand out for attendees, and the main thing they’ll take away.If at all possible, physically set up your booth exactly how it will be at your next show, or how it was at your last show.  Now stop looking at it like you – and look at it like an attendee.How is your booth, your collateral set up to meet the needs of your attendees? Take time to review all your pieces.  Is everything simple and engaging?  Are you set up to draw people in or make them walk right past?If you have a hard time doing this and visualizing without being biased, then invite some customers or prospects in to do it for you.  What do they say?  May want to do this even if you feel you are being completely unbiased.  Could be eye-opening and at very least provide valuable feedback.So take that feedback and make the changes necessary.Now the most important – is your team trained to quickly engage and give attendees what they are looking for?  Be sure to train your staff for success!  I’ll drop the link to Episode 3 - https://tradeshowu.biz/podcast-episodes/episode-003-training-your-booth-staff-for-success/Lastly, think about your #1 client or your dream client.  Why do they do business with you or why would they want to?  That may be the same as your uniqueness, or maybe it’s the extra special customer service, or another amazing benefit you offer.  Be sure to not keep these things hidden as this is the stuff Attendees want to know!*** I want to help you make more money at your next show! Book a free 15-minute discovery call to talk over the possibilities! Click Here to get on my Calendar!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We've all received Phishing emails. Some are easy to spot, but the bad guys are getting more sophisticated and the emails are looking just like real ones. But is phishing really dangerous? If so, what can we do about it?Cybersecurity expert and CIO consultant Brian Scott of ClearTone Consulting joins Trade Show University to talk all about Phishing.We Discuss:What is Phishing?Is it really dangerous?What can companies and associations do to protect themselves?How can we train our staff to stop Phishing attacksGet in Touch with Brian Scott:Web: https://cleartoneconsulting.com/LinkedIn: https://www.linkedin.com/in/brian-scott-048b195/Email: [email protected]'t Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyiHeartMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Welcome to another in our series of 5-minute podcast episodes called...Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #7 - How to get people to Show Up to your Networking Dinner or After Hours EventHave a solid marketing and communications strategy for before your eventHave a follow up strategy for those who attendedSend a follow up email to those who DID NOT attend Make sure all of your stakeholders are on board and committedLearn more about Michael Green at www.michaelgreen.comJoin the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event!Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  SpotifyMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows and events is strategic brand, experiential and partnership consultant, Rachel Polin.With over a decade of diverse experience, Rachel Polin specializes in partnering with clients to create, transform and produce complex programs that highlight her expertise in brand storytelling. Collaborating across multiple industries like technology, automotive and entertainment - Rachel develops and personifies their brand through event marketing, partnerships and innovation. We Discuss:Why is brand storytelling instrumental to events? Where does this development fit into the process? Why should brand storytelling have an evergreen approach vs specific per event? How does innovation & partnerships fit into brand storytelling? Rachel's #1 Top Tip & Takeaway:Think about the why and the how before the what! Contact Rachel for help with:Event, Creative & Marketing ProductionMarketing & Brand StrategyPartnership strategy & management Innovation Connect with Rachel Polin:LinkedIn: https://www.linkedin.com/in/rachelpolin/Don't Miss an Episode!! Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!Click Here and Join the Newsletter!Subscribe at your favorite Podcast Platform!Apple  Google  SpotifyiHeartMentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Trade Show PRO Tip #2 – Get your team excited about the possibilitiesTrade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trade shows, be sure to get great at the basics, and then start to incorporate some PRO Tips! Click here for episodes on the BasicsSo Get Your Team Excited about the Possibilities at the Show!If you want to max out your possibilities and goals for the show, then you have to get your team excited about the show.  Convey what it means for the company by sharing the goals for the show and how they fit with the company goals.Even more so – convey what the show can mean for that person!  Are you running a contest at the show for your people?  Can the show lead to sales and commissions for them? Can they possibly meet new connections? Whatever it is, make sure they are aware!And if you haven’t considered some sort of reward for your team, do it!  Hold a contest based on your goals to get people motivated to be there and go all out!An excited team will out perform an uninspired team every time!Mentioned in this episode:Subscribe to the new Trade Show University YouTube channel!Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity