Tourism Hub Podcast with Despina Karatzias

What happens when two industries that need each other still haven't quite figured out how to work together? In this episode, Despina Karatzias is on location at the 2025 ART Conference, sitting down with Yvette from Destination Riverina Murray for a conversation that covers the ground-level reality of agritourism, social impact, and the visitor economy in rural and regional Australia. Yvette brings nearly two decades of on-the-ground experience managing tourism across 22 local governments, and she doesn't hold back on where the gaps still are. The conversation moves across the social impact shift that defined this year's conference programme, the very real role agritourism plays in keeping rural communities financially viable during drought, and what a 10,000-kilometre road trip with a six-year-old taught Yvette about the visitor experience that no dashboard can show you. There is also a genuinely useful conversation about data — how banking data is helping smaller LGAs tell their visitor economy story for the first time, and where that intersects with AI's growing role in making sense of it all. If you work in regional tourism, destination management, or agritourism, or you're an operator wondering how you fit into the bigger picture, this episode will give you something to take back to your desk. Full show notes: https://www.instituteofexcellence.com/podcast/084/ Subscribe: https://www.instituteofexcellence.com/podcast/ Spotify: https://bit.ly/4nN1Faa Apple Podcasts: https://bit.ly/47zOkM4 Despina Karatzias: https://www.despinakaratzias.com LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ TikTok: https://www.tiktok.com/@desikaratzias Institute of Excellence: https://www.instituteofexcellence.com Facebook: https://www.facebook.com/ExcellenceHQ Instagram: https://www.instagram.com/tourismhubpodcast/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/

How much of your business success depends on something you don't actually control? In this episode, Despina Karatzias unpacks two major industry stories, the new THRIVE 2030 Action Plan to 2030, launched on 12 February 2026, and the announcement that the Australian MotoGP is leaving Phillip Island for Adelaide from 2027 after nearly thirty years. Together these stories make the same case: building your tourism business on events, platforms, and channels you don't own leaves your foundations exposed to overnight change. Despina connects the MotoGP relocation to the rented digital space conversation she has been having with operators for years — and challenges listeners to honestly assess what they truly own versus what they're borrowing. This episode covers what the THRIVE 2030 Action Plan means for small and medium tourism businesses, why the $230B target is harder to reach than it looks, and what every operator should be doing differently right now. Full show notes: https://www.instituteofexcellence.com/podcast/083/ 🗓️ Free Live Webinar — 26 March 2026 | 12:00pm AEST Digital & AI Readiness 2026 A free 60-minute live session to help you assess where your business stands and identify the one priority worth acting on now. 👉 Register free: https://www.instituteofexcellence.com/events/digital-ai-readiness-2026/ Credits Steve Dimopoulos clip courtesy ABC Melbourne Instagram. Pino's Trattoria tribute video courtesy MotoGP™. Rosa Scarlato has been welcoming MotoGP fans to Cowes since 1991, watch the MotoGP tribute here. Subscribe: https://www.instituteofexcellence.com/podcast/ Spotify: https://bit.ly/4nN1Faa Apple Podcasts: https://bit.ly/47zOkM4 Despina Karatzias: https://www.despinakaratzias.com LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ TikTok: https://www.tiktok.com/@desikaratzias Institute of Excellence: https://www.instituteofexcellence.com Facebook: https://www.facebook.com/Excellence HQ Instagram: https://www.instagram.com/tourismhubpodcast/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/

2025 fundamentally shifted how tourism operators connect with customers. AI moved from background technology to active intermediary 70% of tourism searches now end without visiting a business website. This finale episode for 2025 cuts through the noise: what actually drove results versus what just looked busy? Despina shares the brutal clarity needed for 2026, addressing both the gradual digital transformation and the profound reminder from the Bondi Beach tragedy about what truly matters in leadership and community. Never miss a Tourism Hub Podcast Spotify: https://bit.ly/4nN1FaaApple: https://bit.ly/47zOkM4Institute of Excellence: https://www.instituteofexcellence.com/podcast/ Connect with Despina Karatzias https://www.despinakaratzias.com/ LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ YouTube: https://www.youtube.com/@DespinaKaratzias TikTok: https://www.tiktok.com/@desikaratzias Connect with the Institute of Excellence Facebook: https://www.facebook.com/ExcellenceHQ Instagram: https://www.instagram.com/tourismhubpodcast/ YouTube: https://www.instagram.com/instituteofexcellencehq/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/ Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with the Institute of Excellence: https://www.instituteofexcellence.com Stay inspired, stay connected, and ignited to share your tourism journey with the world! Subscribe for more inspired conversations that ignite excellence in tourism and small business.

In this episode of The Tourism Hub Podcast, host Despina Karatzias sits down with Linda Tillman, co-founder of the Australian Centre for Regional Events, to explore how collaboration and innovation are transforming regional tourism through events. Discover how a powerful moment at the Australian Regional Tourism Convention inspired Linda to champion regional and rural events, and how that spark led to the creation of Eventfolk, a new digital community built to connect and empower event professionals across Australia. From advocacy and capacity-building to the upcoming AI for Eventfolk Masterclass, this conversation is packed with insights for tourism operators, event organisers, and anyone passionate about building sustainable, community-driven visitor experiences. Chapters: 00:00 Welcome to The Tourism Hub Podcast 02:19 The spark from Rose Wright in Mackay 07:55 Launching the Australian Centre for Regional Events 12:05 Inside Eventfolk – a home for event professionals 16:49 Creating a collective voice for regional events 27:21 Announcing the AI for Eventfolk Masterclass (Nov 12, 2025) Mentioned: Australian Centre for Regional Events Eventfolk Connect with Linda Tilman LinkedIn: https://www.linkedin.com/in/ltillman/ Website: https://australianregionalevents.com. Never miss a Tourism Hub Podcast Spotify: https://bit.ly/4nN1FaaApple: https://bit.ly/47zOkM4Institute of Excellence: https://www.instituteofexcellence.com/podcast/ Connect with Despina Karatzias https://www.despinakaratzias.com/ LinkedIn: https://www.linkedin.com/in/despinakaratzias/ Instagram: https://www.instagram.com/despinakaratzias/ YouTube: https://www.youtube.com/@DespinaKaratzias TikTok: https://www.tiktok.com/@desikaratzias Connect with the Institute of Excellence Facebook: https://www.facebook.com/ExcellenceHQ Instagram: https://www.instagram.com/tourismhubpodcast/ YouTube: https://www.instagram.com/instituteofexcellencehq/ LinkedIn: https://www.linkedin.com/company/instituteofexcellence/ Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with the Institute of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world! Subscribe for more inspired conversations that ignite excellence in tourism and small business.

In this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Greg Viewing from the Australian Institute of Company Directors (AICD) to discuss the importance of professional development in the tourism sector. Greg shares insights about the AICD's mission to elevate board professionalism and the newly launched partnership with Australian Regional Tourism aimed at enhancing governance skills among directors. Listeners will learn about the significance of the company directors course, an internationally recognised programme that equips aspiring and current directors with essential knowledge in risk management, financial literacy, and ethical leadership. Greg addresses common objections to pursuing such qualifications, shedding light on the procrastination many face when considering their professional growth. He emphasises the importance of making informed decisions that ensure organisations not only survive but thrive in today's competitive landscape. Throughout the conversation, the duo highlights the relevance of sustainability in governance and the necessity of diverse thinking on boards to foster innovative solutions. With practical advice and personal anecdotes, this episode serves as a compelling reminder for tourism professionals to invest in their education and embrace opportunities for growth. As they wrap up, Despina and Greg encourage listeners to reflect on their goals for the upcoming year and consider how they can take actionable steps towards achieving them. This episode is a must-listen for anyone looking to elevate their leadership skills and make a meaningful impact in the tourism industry. 00:30 Introduction to Greg and the Australian Institute of Company Directors 01:12 The Importance of the Company Directors Course 05:30 Procrastination and the Value of the Course 06:31 Sustainability and Ethical Leadership 07:50 Diversity and Teamwork in Directorship 08:16 Additional Courses and Building Governance Muscles 11:02 The Value of Networking and Continuous Learning 14:58 Conclusion and Final Thoughts Connect with Greg Ewing: LinkedIn: Greg Ewing Website: https://www.aicd.com.au/ Connect with Despina Karatzias:Website: Institute of Excellence LinkedIn: Despina Karatzia Instagram: @despinakaratzias Follow us on social media for updates:Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world!

In this inspiring episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Lucy Dewhurst, a rising star in the tourism industry, to explore the multifaceted career pathways available in tourism. Lucy shares her personal journey, beginning with a pivotal moment in Halong Bay that ignited her passion for sustainable tourism and conservation. She reflects on her experiences volunteering in Wales and how these shaped her understanding of the intersection between tourism and environmental stewardship. Listeners will gain insight into Lucy's strategic approach to career development, including her decision to pursue a Master's in Sustainable Tourism at Monash University and her first role as a Tourism Operations Supervisor in Melbourne. As she navigates her career, Lucy highlights the importance of local community engagement and the need for businesses to consider their impact on residents while attracting visitors. This episode also delves into Lucy's recent achievements, including her leadership role within the Young Tourism Network and the successful launch of the Emerging Tourism Leaders Summit. Lucy emphasises the significance of fostering connections among young professionals in the industry and the need to reshape perceptions of tourism careers as viable long-term pathways. Her candid reflections on overcoming challenges, such as redundancy, and her advice for aspiring tourism professionals provide valuable takeaways for anyone looking to thrive in this dynamic field. Join Despina and Lucy as they discuss the upcoming Choose Tourism Careers Expo, a platform designed to showcase the diverse opportunities within the tourism sector. This episode is a must-listen for anyone passionate about making a difference in tourism and eager to explore the endless possibilities that a career in this industry can offer. 00:53 - Lucy's Early Inspiration in Tourism 02:03 - From Biology to Tourism: Lucy's Academic Journey 04:53 - First Steps in the Tourism Industry 05:35 - Growing Up and Observing Tourism Changes 08:27 - Leadership and Career Development in Tourism 14:40 - Young Tourism Network and Industry Development 20:36 - Challenges and Resilience in a Tourism Career 22:23 - Reflecting on Career Decisions 22:57 - Embracing Pressure and Growth 23:55 - Reframing Self-Expectations 27:12 - The Biscuit Story and Prioritization 28:54 - Tools and Habits for Success 30:16 - Career Advice and Personal Insights Connect with Lucy DewhurstLinkedIn: Lucy Dewhurst Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world!

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of artificial intelligence in marketing and its implications for the tourism industry. Drawing on insights from industry leaders and recent research, Despina highlights the staggering growth of AI in marketing, projected to soar from $27.4 billion in 2023 to $107.5 billion by 2028. She shares the compelling quote from Paul Rotzer: "Artificial intelligence will not replace marketers, but marketers who use AI will replace those who don't," setting the tone for a deep dive into the real opportunities AI presents for small businesses and regional tourism operators. Listeners will gain a comprehensive understanding of how AI can enhance customer engagement, streamline operations, and improve campaign effectiveness. Despina discusses real-world case studies, including how Tourism New Zealand leverages AI for personalised content, Accor Hotels utilises chatbots for customer service, and Qantas enhances loyalty programs through data-driven insights. These examples serve as inspiration for small businesses looking to harness AI without the need for extensive resources. As the episode unfolds, Despina addresses common concerns about AI, emphasising the importance of maintaining human creativity and emotional depth in marketing strategies. She encourages listeners to conduct a data health check and to start small with AI tools that align with their business goals. With a focus on actionable steps, this episode is a must-listen for anyone eager to elevate their marketing efforts and embrace the future of tourism. Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world!

In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the complexities of our digital lives and the impact of the attention economy. Drawing from a recent report by Dentsu, which reveals that the average person scrolls through an astounding 91 metres of content daily, Despina sets the stage for a conversation about the value of attention in today's world. Sharing her personal journey as she nears the completion of her Masters in Digital and Social Media Marketing, Despina reflects on her final creative project titled "Control Alt Delete: Attention is the New Offline." This project explores the intricate relationship between technology, distraction, and meaningful connection. With insights from industry experts and her own experiences, she questions what it truly means to connect in a world designed to distract us. This episode is a call to action for listeners to reclaim their attention and consider the cost of constant connectivity. Despina invites you to reflect on your own digital habits and the pressures of content creation in a hyper-competitive landscape. With a heartfelt tribute to the original soundtrack composed by her friend Paul Matthews, the episode beautifully ties together themes of creativity, family, and the human experience. Listeners can look forward to a special announcement regarding an upcoming free online masterclass that will delve further into the topics discussed, offering practical strategies to navigate the attention economy without burning out. Join Despina as she encourages you to take a step back, control alt delete, and focus on what truly matters. 00:30 The Impact of Digital Consumption 02:17 The Final Countdown: A Personal Milestone 03:29 Control Alt Delete: Attention is the New Offline 04:33 The Tension Between Consumption and Creation 08:08 The War of Attention 10:14 Reclaiming Our Attention 11:22 A Journey of Learning and Connection 14:20 Upcoming Masterclass Announcement Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world!

In this dynamic episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Linda Tillman from the Tilma Group, as they delve into the pivotal role of regional events in fostering community connections. Valinda shares her insights from the recent ART Convention in Mackay, where she and Stu Spears sparked a conversation about shifting the focus from solely economic metrics to a more holistic understanding of the social value events bring to regional and rural communities. Listeners will be inspired by Valinda's passion for regional tourism, as she recounts her journey from Wagga Wagga to becoming a specialist in regional events. She highlights the importance of recognising the pride and engagement that events instil within communities, and the necessity of measuring their broader impacts beyond just economic benefits. The episode also features an exciting preview of the upcoming 2025 ART Convention in Adelaide Hills, where Valinda emphasises the value of networking and collaboration among tourism professionals. With a heartfelt call to action, she encourages listeners to embrace the power of events and to advocate for their significance in shaping vibrant regional communities. 01:41 - Stu Spears and I had a fabulous session yesterday on regional events 06:26 - Rose spoke on Wednesday about agritourism and sparked interest in events 07:39 - The Adelaide Hills art convention will be held in 2025 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world!

In this invigorating episode of the Tourism Hub Podcast, host Despina Karatzias reflects on the vital role of tourism in Australia and the importance of strategic planning as we enter a new financial year. With insights drawn from the latest research by Tourism Research Australia, Despina highlights the resilience of over 360,000 tourism-related businesses and the significance of solo operators and micro businesses in shaping the industry. Listeners are encouraged to take this opportunity for reflection and to reset their business visions. Despina shares personal anecdotes from her 14-year journey in tourism training and development, emphasising the need for actionable strategies to turn ideas into results. She poses essential questions to help entrepreneurs evaluate their past year, celebrate successes, and learn from challenges. The episode also delves into the concept of having the right support system in place, akin to having a coach in your corner, as you navigate the ups and downs of business. Despina invites listeners to reconnect with their mission, values, and the impact they wish to make in their communities. With a focus on strategic business vision, Despina outlines ten key questions that can guide tourism professionals in aligning their goals and actions for the upcoming year. This episode is a must-listen for anyone looking to elevate their tourism business and foster meaningful experiences for their guests. 00:42 Tourism Industry Insights and Statistics 03:39 Celebrating 14 Years of Excellence 06:15 Reflecting on the Past Financial Year 14:13 Strategic Business Vision and Action 33:59 Final Thoughts and Encouragement Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your journey in tourism with the world!

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias engages in a thought-provoking conversation with Dana Ronan from Nourish Group. They discuss exciting developments in the tourism industry, including the announcement of the 2025 ART Convention set to take place in the beautiful Adelaide Hills, just a short drive from Adelaide's city centre. Listeners will gain insight into Nourish Group's groundbreaking partnership with Australian Regional Tourism, focusing on the social impact and value tourism brings to local communities. Dana elaborates on the innovative use of the Australian Social Value Bank, a tool designed to quantify the social benefits of tourism, moving beyond traditional economic metrics to encompass the broader well-being of communities. The discussion highlights the significance of measuring social impact, with Dana explaining how tourism can contribute to community well-being and resilience. She emphasises the importance of looking at tourism through a lens that values the distribution of benefits to local residents, rather than solely focusing on visitor numbers and spending. This episode is a must-listen for tourism professionals eager to understand the evolving landscape of the industry and the critical role of social value in shaping sustainable tourism practices. Tune in to discover how embracing a holistic view of tourism can lead to lasting positive change in regional communities. 01:44 - Nourish Group working with Australian regional tourism to measure social value 09:24 - You co-designed the National Agri Tourism Strategy Framework in 2022 11:16 - Dana says art convention is tailored to regional tourism stakeholders Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your journey in tourism with the world!

In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of intentional networking. Drawing from her own journey in the tourism industry, Despina shares a unique framework she calls "Net," designed to help listeners connect more strategically and purposefully. She reflects on her recent speaking engagement at the City of Monash and Eastern Innovation Business Centre, where she inspired a group of women entrepreneurs to elevate their networking game. Listeners will discover the three essential steps of the Net framework: narrowing your focus to identify key connections, engaging digitally to maintain relationships, and trading value first to foster genuine connections. Despina emphasises that networking is not merely about collecting contacts but about weaving meaningful relationships that can lead to opportunities and collaborations. With insightful anecdotes and practical tips, this episode is a must-listen for anyone looking to enhance their networking skills and build a supportive community. Tune in and learn how to cast your net with intention, creating connections that truly matter. 00:00 - Welcome back to the Tourism Club podcast 01:05 - Networking is foundational to business, yet often misunderstood 02:47 - Networking is about purposeful, intentional and strategic networking 10:44 - E is for engaging digitally. This is where most people drop the ball in networking 14:35 - Trade value first. The golden rule. Networking isn't about what you can get 16:41 - Your network is your net worth, according to the classic networking quote 17:33 - Building a network is all about authenticity, not charisma Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay connected, stay intentional, and remember to share your networking journey with the world!

In this vibrant episode of the Tourism Hub Podcast, host Despina Karatzias chats with Melissa Souter Robertson from the Shire of Collie, WA, as they discuss her experiences at the recent ART convention in Mackay. Melissa shares her enthusiasm for the event, highlighting the inspiring speakers and invaluable insights gained from the agritourism conference, which has sparked her interest in implementing similar initiatives in her region. Listeners will discover the unique features of Collie, a picturesque town located just two and a half hours south of Perth, known for its stunning bushland, converted lakes, and extensive trail networks. Melissa elaborates on the town's transformation into an official trail town, boasting over 160 kilometres of mountain biking, hiking, and horse riding trails, making it a haven for outdoor enthusiasts. The conversation also delves into the importance of networking within the tourism industry, as Melissa reflects on the connections made during the convention and the wealth of knowledge shared among peers. She emphasises the value of collaboration and support among tourism professionals, encouraging listeners to embrace these opportunities for growth and innovation. As Melissa prepares to explore the local mountain biking trails and national parks, she expresses her excitement to return to Collie with fresh ideas and insights to share with her team. This episode is a must-listen for anyone looking to enhance their tourism offerings and foster community connections. 01:00 - Introduction to Melissa Souter Robertson 03:15 - Key Takeaways from the ART Convention 06:45 - The Unique Features of Collie, WA 10:30 - Collie's Transformation into a Trail Town 15:00 - The Importance of Networking in Tourism 20:20 - Exploring Local Trails and Future Plans Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay connected, and remember to share your tourism journey with the world!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias dives deep into the crucial topic of seasonality in tourism, exploring how it can be both a challenge and an opportunity for businesses. Drawing from her own experiences in the hot air balloon industry, Despina shares valuable strategies on how small businesses can effectively manage seasonal fluctuations and thrive throughout the year. Listeners will learn the importance of understanding and anticipating seasonal trends by analysing data and booking patterns, enabling them to make informed decisions about staffing, promotions, and marketing. Despina emphasises the power of diversifying offerings, encouraging operators to think creatively and extend their services to cater to different audiences during off-peak times. The episode also highlights the significance of targeting shoulder season visitors, building loyalty programmes, and leveraging technology to streamline operations. Collaboration within the local business community is underscored as a key strategy to enhance visibility and value, while planning off-season events and promotions is presented as a fun and effective way to attract visitors year-round. With inspiring examples and actionable insights, this episode is a must-listen for tourism professionals eager to adapt and innovate in the face of seasonal challenges. Tune in and ignite your passion for excellence in the tourism industry! 00:00 - Seasonality, one of the most important features of tourism demand 02:46 - Understanding and anticipating your seasonal trends is a powerful business strategy 05:27 - Building loyal and reward programmes can help you attract loyal customers 06:28 - Use technology to maximise high season and soften dips during low season 09:55 - This is the 71st episode of the Tourism Hub podcastConnect with Article: 6 Seasonal Strategies For Small Businesses in 2025 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay engaged, stay sustainable, and remember to share your journey with the world!

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias sits down with ne Lewis from Ecotourism Australia to discuss the vital intersection of agritourism and sustainable practices. Corinne shares her experiences from the recent ART conference, highlighting the inspiring stories of local farmers who are blending their agricultural roots with tourism, all while navigating the unique challenges of this evolving sector. Listeners will gain insights into the certification process offered by Ecotourism Australia, which helps operators understand their sustainability journey through a structured scorecard system. Corinne emphasises the importance of not just achieving certification but also effectively communicating these sustainable practices to potential travellers. She encourages operators to showcase their commitment to sustainability and community engagement, reinforcing that it's not merely about having a certificate, but about embodying these values in every aspect of their business. As the conversation unfolds, the episode explores the growing demand for authentic travel experiences and the role of local communities in shaping these offerings. Corinne's passion for supporting both small operators and larger hotel chains in their sustainability efforts shines through, making this episode a must-listen for anyone in the tourism industry looking to innovate and thrive. 00:52 - Highlights from the Agritourism Conference 01:37 - Challenges and Opportunities in Agritourism 02:29 - Sustainable Practices in Agritourism 04:00 - Ecotourism Australia's Certification Programs 04:47 - The Certification Process and Its Benefits 07:04 - Destination Certification and Regional Collaboration 09:35 - Marketing and Leveraging Certification 10:55 - The Importance of Community and Collaboration Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay engaged, stay sustainable, and remember to share your journey with the world!

In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias uncovers the transformative power of film tourism and its profound impact on travel destinations. Despina takes listeners on a journey from the iconic Crocodile Dundee to the modern-day phenomenon of Mamma Mia and the critically acclaimed series The White Lotus, exploring how these cultural touchstones have shaped travel trends and influenced tourism in their respective locations. Delving into the concept of discoverability, Despina highlights the role of digitisation and convergence in making destinations more accessible to potential visitors. She discusses the Mamma Mia effect on Greek tourism, illustrating how the film turned the islands of Skopelos and Skiathos into must-visit spots for fans of the musical. Similarly, she examines the surge in interest for locations featured in The White Lotus, showcasing the importance of strategic marketing by tourism boards to capitalise on this momentum. However, the episode also serves as a cautionary tale, reflecting on the environmental consequences of over-tourism as illustrated by the impact of the film The Beach on Thailand's Maya Bay. Despina emphasises the need for responsible tourism practices to ensure that the excitement generated by film tourism does not come at the cost of ecological sustainability. Listeners are encouraged to find their own 'Mamma Mia' moments, leveraging the power of storytelling and digital platforms to promote their unique destinations. Despina provides actionable takeaways for tourism professionals, urging them to embrace creativity, optimise discoverability, and plan for sustainability in their marketing strategies. 01:15 - The Power of Film Tourism 05:30 - Mamma Mia and Greek Tourism 10:00 - The White Lotus Effect 15:45 - The Cautionary Tale of Maya Bay 20:10 - Actionable Takeaways for Tourism Professionals Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay inspired, stay innovative, and remember to share your story with the world!

In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias explores the evolution of tourism and the complex interplay between technology and societal change. Despina delves into the concept of systems thinking, urging listeners to look beyond superficial solutions to understand the deeper dynamics at play in the tourism industry. She challenges the notion that technology alone drives change, introducing three critical frameworks: technological determinism, the social construction of technology, and actor-network theory. Each perspective offers a unique lens through which to examine how innovation is perceived and implemented within the tourism sector. Listeners will gain practical strategies to audit their own innovation stories, map their networks, and challenge deterministic views of technology. Despina emphasises the importance of long-term thinking in shaping sustainable tourism practices that benefit communities and environments alike. This episode is a clarion call for tourism professionals to embrace their role as innovators, shaping the future of the industry with intention and purpose. 00:30 - A Journey from 1995 to Today 03:31 - Exploring Systems Thinking in Tourism 05:58 - The Real Meaning of Innovation 10:15 - Technological Paradigms and Tourism 19:04 - Practical Steps for Tourism Innovators Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay connected, and keep creating and innovating with purpose!

In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias dives into the legacy of the iconic Frida Kahlo, exploring how her life and art can inspire bold action in the tourism industry. As we celebrated International Women's Day, Despina reflects on Frida's resilience and creativity, sharing insights on how we can channel her spirit to elevate our own businesses and experiences. Despina discusses Frida's journey through pain and adversity, highlighting her ability to transform suffering into powerful self-expression. She draws parallels between Frida's artistic legacy and the challenges faced by today's entrepreneurs, urging listeners to embrace action and defy societal expectations. The episode features compelling stories of other trailblazing women, such as Amelia Earhart, Madame C.J. Walker, and Ruth Bader Ginsburg, each of whom exemplified the courage to act and make their mark on history. Listeners will discover five fearless strategies to accelerate action in their own ventures, from storytelling in sales to creating unforgettable customer experiences. Despina emphasises the importance of not waiting for the perfect moment but seizing the present to drive change and innovation. This episode is a call to action for anyone in the tourism sector seeking to ignite their passion and create a lasting impact. 01:21 - Celebrating Frida Kahlo's Legacy 03:46 - Frida Kahlo's Impact and Inspiration 07:53 - Lessons from Bold Women in History 12:26 - Accelerating Action in Business 12:50 - The Power of Storytelling in Sales 14:33 - Marketing and Creating Emotional Connections 17:04 - The Importance of Operations and Systems 19:24 - Crisis Management and Resilience Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias welcomes the inspiring Rose Wright from Regionality to explore the burgeoning field of agritourism in Australia. Fresh from the inaugural Agritourism Forum for Tourism Australia, Rose shares her journey and insights into how agritourism is transforming the landscape for farmers and rural communities. Rose delves into the evolution of agritourism, a movement she has championed for over 20 years, highlighting the significant shift towards recognising its value. She discusses the critical role of agritourism in creating value chains that benefit farmers, allowing them to innovate and diversify their offerings. With a focus on education, business planning, and strategic development, Rose emphasises the importance of regulatory changes to support farmers in creating sustainable and profitable ventures. The episode features compelling case studies, such as the story of Rich Glen Olive Estate, illustrating how agritourism can drive economic development and enhance community engagement. Rose also touches on the importance of local food systems and the potential for food tourism to become a key component of regional economies. Tune in to discover how agritourism is paving the way for a more resilient and vibrant future for Australia's farming communities, and learn about the opportunities and challenges that lie ahead. 01:49 Regionality Consultancy for Agriculture, Food and Tourism 08:49 Regulation and legislation make it difficult for individual farmers to do certain things 17:44 Connecting Agriculture and Tourism Together 21:51 Queensland needs an agri tourism planning policy for food tourism 27:16 Food tourism has brought fresh, local, seasonal food to the consumer Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this impactful episode of the Tourism Hub Podcast, host Despina Karatzias takes a deep dive into the newly launched Experience Melbourne 2028, Melbourne's destination management plan aimed at shaping the city's visitor economy over the next five years. The episode highlights the significance of a Destination Management Plan (DMP) as a collaborative effort that aligns businesses, governments, and communities to foster a thriving visitor economy. Despina discusses the impressive statistics behind Melbourne's tourism, revealing that 14.3 million visitors contributed over $11 billion to the local economy in 2023, with projections indicating even greater growth by 2028. Listeners will gain valuable insights into the lessons learned from London's visitor experience strategy, which inspired Melbourne's approach. Despina outlines the eight core experience pillars of Experience Melbourne 2028, ranging from sports and events to culinary experiences and sustainable tourism. She emphasises the need for tourism businesses to adapt to evolving traveller preferences, focusing on creating unique, immersive experiences that resonate with visitors. As the episode draws to a close, Despina encourages tourism leaders to reflect on their own regions and consider how they can implement similar strategies to enrich their local economies. This episode is a must-listen for anyone in the tourism sector looking to elevate their business and contribute to a more connected and vibrant visitor economy. 01:00 - Introduction to Experience Melbourne 2028 05:30 - The Importance of a Destination Management Plan 10:15 - Lessons from London's Visitor Experience Strategy 15:45 - The Eight Experience Pillars of Melbourne 20:00 - Next Steps for Tourism Leaders Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the journey, ignite your passion, and let's create unforgettable experiences together!

In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hamish Fell, a visionary in the tourism tech space and a board member of the Australian Regional Tourism Network (ART). Together, they explore the future of travel and tourism, diving into how technological advancements will shape the way we travel, especially for the next generation. Hamish shares insights from his session titled "How My Daughter Will Travel When She's 20," where he discusses the potential of high-speed travel, the evolution of drone technology, and the transformative impact of fintech innovations on the tourism industry. They delve into the seamless integration of tech solutions for regional tourism, the importance of enhancing membership offerings, and the exciting launch of ART's new website. The conversation also touches on the challenges and opportunities in packaging experiences, the future of visitor servicing, and the critical role of content in digital marketing. Hamish emphasises the importance of preparing for these changes now to leverage future opportunities, encouraging listeners to stay ahead of the curve. Join Despina and Hamish as they navigate the rapidly evolving landscape of tourism, offering valuable insights and practical advice for tourism professionals looking to thrive in this dynamic industry. 01:03 - Hamish's Involvement with Australian Regional Tourism Network 02:17 - Technological Innovations in Tourism 03:55 - Future of Travel and Space Tourism 05:13 - Drone Technology and Military Influence 06:08 - Hamish's Military Background 07:37 - Challenges in Payment Systems and Packaging 14:21 - Insights from the ART Conference Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay adventurous, and let's continue building a stronger tourism industry together!

In this thought-provoking episode of the Tourism Hub Podcast, host Despina Karatzias addresses the critical theme of crisis management in the tourism industry. As we find ourselves in the midst of summer in Australia, Despina reflects on the devastating impact of natural disasters, particularly the bushfires that have shaped our recent history. Drawing from her personal experiences and professional insights, she highlights the necessity of preparation and resilience for both individuals and businesses. Despina explores various types of crises that can affect tourism operations, from financial and technological crises to reputational and operational challenges. She emphasises that understanding these different crises is key to developing effective crisis management plans. Listeners will learn how to identify creeping, slow burn, and sudden crises, and the importance of proactive measures to mitigate risks before they escalate. The episode also provides practical strategies for enhancing resilience, including the development of comprehensive crisis management plans, regular audits, and investing in technology. Despina urges listeners to consider their role in supporting communities affected by crises, highlighting how tourism can aid in recovery efforts. As the episode wraps up, Despina leaves listeners with a challenge to conduct a crisis management audit for their lives and businesses. This episode serves as a timely reminder that preparation is not just about survival, but about thriving in the face of adversity. 00:22 - Reflecting on Black Saturday Bushfires 03:06 - Current Bushfire Challenges 03:46 - Importance of Risk Management 07:06 - Types of Crises in Business 13:57 - Stages of Crisis Development 21:30 - Practical Steps for Crisis Management 21:54 - Personal and Home Resilience 25:06 - Business Resilience Strategies 26:42 - Community Support and Recovery Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay prepared, stay proactive, and build a stronger future for your business!

In this lively episode of the Tourism Hub Podcast, host Despina Karatzias welcomes Hannah Statham, ambassador for the Australian Regional Tourism Network and founder of Media Mortar. Hannah shares her extensive experience in tourism marketing, focusing on the power of regional destinations and the art of content creation. With a passion for the regions, Hannah discusses the importance of lo-fi content and how businesses can leverage simple video techniques to engage audiences effectively. Hannah provides insights into her workshop on vertical video creation, a hands-on session that encouraged participants to overcome their fears and start producing engaging content. She highlights the significance of capturing real-time moments with lo-fi content, emphasising that the best camera is the one you have with you. The discussion also touches on the evolving landscape of digital marketing, where Hannah stresses the necessity of being consistent across all channels to tell your story before someone else does. As the conversation unfolds, Hannah reflects on her journey from working in tourism marketing to founding Media Mortar, a content marketing agency that has evolved with the digital age. She shares her experiences at the Australian Regional Tourism Convention, praising its friendly atmosphere and the valuable networking opportunities it provides. Hannah's enthusiasm for bold branding and innovative content strategies shines through, making this episode a must-listen for anyone looking to elevate their tourism marketing efforts. 00:41 - Meet Hannah Satham 01:53 - Insights on Low-Fidelity Video Creation 06:49 - Using Phones for Stunning Content 07:12 - Hannah's Evolution in Client Support 10:12 - Delivering Content Quickly 14:00 - LinkedIn Engagement Insights 14:41 - What Sets the Australian Regional Tourism Convention Apart 20:42 - Content Creation Discussions 22:46 - Starting with Social Media for Builders Connect with Hannah Statham: Website: Media Mortar LinkedIn: Hannah Statham Instagram: @mediamortar Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this empowering episode of the Tourism Hub Podcast, host Despina Karatzias wraps up the enlightening "Igniting Smart Marketing for 2025" series with a grand finale focused on investing in yourself and your business. Despina emphasises the importance of budgeting for growth in the ever-evolving tourism and small business landscape, highlighting the necessity of strategic investments in marketing, innovation, and professional development. Listeners are guided through the essentials of budgeting, from website optimisation and content creation to leveraging Google and Meta ads for targeted traffic. Despina underscores the significance of personal growth, urging professionals to upskill and engage in networking opportunities to stay competitive and inspired. The episode also explores the power of collaborations and partnerships, encouraging businesses to build relationships with trade partners, local businesses, and digital influencers to amplify their reach and impact. Despina provides actionable steps for evaluating budgets, investing in new skills, and creating a growth roadmap to ensure future success. Join Despina in this transformative discussion as she inspires tourism professionals to commit to excellence and future-proof their businesses. Tune in for a journey of growth, insights, and actionable strategies to thrive in the dynamic world of tourism. 01:16 - The Importance of Budgeting for Growth 03:53 - Effective Marketing Strategies 08:21 - Investing in Yourself and Your Team 11:54 - Collaborations and Partnerships 15:21 - Creating Your Growth Roadmap 17:39 - Conclusion and Final Thoughts Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired as you invest in your success and prepare for a thriving future in tourism!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part six of the enlightening seven-part series, "Igniting Smart Marketing for 2025." This episode is a must-listen for entrepreneurs and experience makers, focusing on the often-overlooked power of diversifying marketing channels beyond social media. Despina emphasises the foundational importance of your website and email database as the primary assets in your marketing strategy. These are the channels where you maintain control, free from the whims of algorithms and platform changes. By exploring the exciting possibilities of multi-channel marketing, Despina guides listeners on how to strengthen business resilience, reach, and engagement. Listeners will learn about the risks of relying too heavily on social media, illustrated by the 2021 Facebook and Instagram outage that cost businesses millions globally. Despina shares strategies to diversify beyond social media, highlighting the significance of email marketing, video content, and collaborations with local businesses and influencers. The episode also explores the potential of destination marketing, encouraging listeners to engage with visitors through various platforms, from blogs to visitor centres. By expanding your strategy, you become part of the visitor journey, from dreaming to experiencing and beyond. Despina provides practical steps to diversify marketing efforts, including leveraging email marketing platforms, video editing tools, and analytics to enhance reach without overwhelming resources. She also stresses the importance of building relationships with tourism boards, trade partners, and content creators to amplify marketing efforts. Join Despina in this empowering discussion and embrace a holistic marketing strategy that respects your primary assets while expanding your reach. This episode is a testament to building a resilient, adaptable marketing strategy that meets your audience wherever they are. 01:09 - The Importance of Diversifying Marketing Channels 02:22 - Leveraging Your Website and Email Database 02:58 - Risks of Relying Solely on Social Media 06:18 - Expanding Beyond Social Media 08:59 - Collaborations and Partnerships 14:50 - Tools and Strategies for Effective Marketing 16:33 - Action Plan for Diversifying Marketing Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace diversification and build a resilient marketing strategy today!

In this transformative episode of the Tourism Hub Podcast, host Despina Karatzias invites listeners to rethink their approach to New Year resolutions with an inspiring concept called "Questolutions." As we bid farewell to 2024 and welcome 2025, Despina unpacks why traditional resolutions often falter and introduces a powerful alternative that encourages reflection, clarity, and action. Drawing insights from a compelling article by Warren Berger, Despina explains how Questolutions—questions that inspire solutions—can lead to more meaningful personal and professional growth. Backed by scientific studies, this approach taps into our brain's natural affinity for questions, stimulating critical thinking and creativity. Listeners are gifted with a set of 12 thought-provoking questions designed to guide reflection and planning for the new year. These questions aim to help you identify what worked well, learn from past challenges, and prioritise what truly matters in both business and personal life. From assessing energy-draining tasks to envisioning future excitement, these questions serve as a roadmap for a fulfilling and impactful 2025. Despina shares her personal journey and the transformative impact of embracing Questolutions, encouraging listeners to reclaim the driver's seat in their lives and steer towards their goals with intention and purpose. By answering these questions, you're not just planning for the year ahead; you're laying the groundwork for intentional, transformative growth. 00:26 - Why Resolutions Fail 01:35 - Introducing Questolutions 02:50 - The Power of Questions 03:28 - 12 Questions for a Successful Year 07:09 - Reflecting on Successes and Failures 10:33 - Eliminating Low-Value Tasks 12:17 - Channeling Excitement into Action 13:19 - Minimizing Energy Drains 15:29 - Growth Through Discomfort 16:36 - Evaluating Your Circle 18:08 - Delegation for Growth 19:39 - Simplifying for Focus 20:42 - Creating and Letting Go Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Step into 2025 with clarity and purpose, and let Questolutions guide you to a year of progress and achievement. Happy New Year!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into part five of her compelling seven-part series, "Igniting Smart Marketing for 2025 and Beyond." This series, inspired by the latest ebook from the Institute of Excellence, is a must-listen for anyone in the tourism industry looking to elevate their marketing strategies. Despina highlights the importance of focusing on existing customers, revealing that acquiring a new customer can cost up to five times more than retaining an existing one. She shares fascinating insights, such as how increasing customer retention by just 5% can boost profitability by up to 95%, according to the Harvard Business Review. Listeners will learn how to build genuine relationships and personalise marketing efforts to make every customer feel valued. Despina breaks down the difference between customer acquisition and retention, emphasising the need for a balanced approach. She explores the three distinct types of customers in the tourism industry: direct customers, trade customers, and industry partners, each requiring tailored strategies for acquisition and retention. This episode is packed with actionable strategies on how to leverage data to understand customer behaviour, personalise communication, and use tools like CRM systems to enhance customer relationships. Despina also discusses the importance of loyalty programs, reputation management, and effective communication channels in building strong customer connections. Join Despina in this episode to discover how to transform your customer relationships into a powerful network of advocates, driving sustainable growth for your business. Whether you're a tourism professional or a business owner, this episode offers valuable insights and practical steps to enhance your customer retention strategy. 00:43 - The Importance of Customer Retention 02:09 - Understanding Customer Acquisition vs. Retention 03:07 - Tailoring Strategies for Different Customer Types 05:35 - Building Strong Customer Relationships 06:56 - Personalization in Relationship Management 10:31 - Tools and Strategies for Retention 15:18 - Action Plan for Improving Retention Grab your FREE copy of the must-read Top 25 Marketing Mistakes Your Small Business Must Avoid eBook today! Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay ignited and inspired, and remember, personalisation builds connection and connection builds loyalty!

In this enchanting episode of the Tourism Hub Podcast, host Despina Karatzias takes listeners on a captivating journey beyond Australia's borders with Maria Tsalkos, founder of Magical Sunset Greek Island Sailing Experiences. Join them as they explore Maria's remarkable transition from a corporate career in physics and tyre manufacturing to curating unforgettable sailing adventures steeped in Greek mythology. Maria shares her inspiring story, from her early aspirations of becoming an astronaut to her transformative experiences in Greece, where her passion for storytelling and Greek mythology blossomed. Discover how her love for Greece and its rich history inspired the creation of Magical Sunset, offering unique sailing tours that blend mythological tales with modern luxury. Listeners will be transported to the idyllic Greek islands, where Maria's tours reveal hidden gems accessible only by boat. From Odysseus's journey home to reenactments of ancient myths, Maria's experiences offer a deep connection to Greece's cultural heritage. The episode highlights the transformative power of travel, fostering family bonds and personal growth. Despina and Maria also delve into the challenges and triumphs of building a tourism business, emphasising the importance of partnerships and adaptability. Maria's story is a testament to following one's passion and the magic that unfolds when you embrace your calling. 01:17 - Maria's Journey Before Magical Sunset 02:17 - The Birth of Magical Sunset 07:01 - Creating Unique Greek Island Experiences 13:51 - The Odysseus Tour and Mythological Adventures 22:54 - Personalized Luxury Sailing Tours 32:13 - Connection to Country and Local Experiences 33:29 - Authentic Greek Cooking Classes 34:27 - Best Time for Sailing Experiences 35:51 - Importance of Partnerships in Tour Operations 37:16 - Curating Unique Tours and Client Experiences 39:34 - Navigating Challenges and Building Resilience 40:17 - Expanding Business and Trade Relationships 43:29 - Advice for Aspiring Entrepreneurs 45:17 - Impact of COVID-19 on Business 47:35 - Educational and Team Building Elements in Tours 57:33 - Personal Habits and Tools for Success 59:24 - Final Thoughts and Inspirations Connect with Maria Tsalkos Website: Magical Sunset LinkedIn: Maria Tsalkos Facebook: Magical Sunset Instagram: @magicalsunsettours Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embark on a journey of discovery and let the magic of Greek mythology inspire your next adventure!

In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias delves into the crucial topic of digital accessibility in part four of her seven-part series, "Igniting Smart Marketing for 2025." Inspired by the International Day of Persons with Disabilities and the latest course from the Institute of Excellence, Despina explores how small to medium businesses can make their digital spaces more inclusive and impactful. Listeners are introduced to the importance of accessibility, highlighting its benefits such as broadening audience reach, boosting SEO, and fostering customer loyalty. Despina provides actionable steps to enhance digital content, including writing in plain language, using descriptive headings and links, adding alt text to images, and ensuring videos are captioned and transcribed. The episode also shines a spotlight on Hayley Brown, founder of Vacay It, an innovative audio-first platform revolutionising tourism for individuals with low vision. Hayley's inspiring journey and commitment to inclusivity serve as a powerful example of how accessibility can transform industries. Despina encourages tourism professionals to audit their digital presence and embrace accessibility as a responsibility, not just a compliance task. By doing so, businesses can expand their reach, build trust, and create positive community impacts. Join Despina in this enlightening discussion and learn how to make your digital content more inclusive. Discover the transformative power of accessibility and prepare your business for a more inclusive future. 01:33 - Introduction to Digital Accessibility 02:26 - Why Accessibility Matters 04:21 - Practical Steps for Inclusive Content 06:44 - Spotlight on Vacayit 09:30 - Actionable Checklist for Your Business Hailey Brown TedXBrisbane: An audio guide to the world: Revolutionizing accessible Tourism - https://youtu.be/Je2kd-jJ3II?si=voYiNM0fitHnBTlt Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace digital accessibility and create a more inclusive world for everyone!

In this captivating episode of the Tourism Hub Podcast, host Despina Karatzias engages in a dynamic conversation with Patricia O'Callaghan, the CEO of Tourism and Events Queensland, live from the beautiful Queensland. Together, they explore the resilience and innovation that has propelled Queensland's tourism industry forward amid challenges and opportunities. Patricia shares insights into the strategic recovery efforts following unprecedented weather events, emphasising the importance of listening and taking swift action. The discussion highlights the collaborative approach of Tourism and Events Queensland in supporting the industry, with over 500 operators involved in strategic planning sessions. The conversation also delves into the emotional impact of natural disasters on communities and the significance of mental health support for industry professionals. Patricia reflects on her experiences from regional tourism to her current state-level role, offering valuable lessons learned along the way. Listeners will be inspired by Queensland's bold marketing initiatives, including a successful campaign in the US featuring global icons like Bluey and Robert Irwin. Patricia's passion for the industry shines through as she discusses the transformative power of tourism in shaping communities and creating lasting memories. Join Despina and Patricia as they celebrate the spirit of Queensland's tourism and look forward to the opportunities leading up to the Brisbane 2032 Olympic and Paralympic Games. This episode is a testament to the strength and innovation of the tourism industry, offering inspiration and valuable insights for professionals seeking to elevate their businesses and careers. 00:53 - Recovery and Support Strategies 01:37 - Weather Challenges and Industry Response 05:17 - Mental Health and Emotional Toll 06:42 - Marketing and Global Campaigns 09:24 - Best of Queensland Program 11:18 - Inspirational Leadership and Future Goals 13:31 - Conclusion and Gratitude Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the transformative power of tourism and be part of the journey to 2032!

In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias broadcasts from the beautiful Nusa Dua in Bali, continuing her seven-part series on igniting smart marketing strategies for 2025. Despina begins by celebrating the achievements of the State Tourism Award finalists and winners across Australia, highlighting the significance of the Quality Tourism Framework in elevating industry standards. This episode is dedicated to Lisa Ronson, a remarkable marketing leader whose legacy continues to inspire. Despina reminisces about Lisa's transformative contributions during her tenure at Tourism Australia, including the iconic Dundee Super Bowl campaign. The focus then shifts to "Digital First Strategies: Essential Tools and Tactics," where Despina shares the story of Norman, a charismatic beachside entrepreneur in Bali. Norman's journey underscores the importance of blending personal connections with digital strategies to expand business reach and sustainability. Despite his charm and dedication, Norman's lack of digital presence limits his market potential. Despina provides valuable insights into how businesses like Norman's can leverage digital tools and partnerships to enhance their offerings. She outlines practical steps for building relationships with local hotels, tourist information desks, and transport drivers to boost visibility and bookings. The episode also covers the creation of a simple yet effective website, harnessing social media, and automating communications to save time and effort. Listeners are encouraged to embrace a digital-first mindset, combining personal charm with technology to work smarter, not harder. Despina emphasises the transformative power of digital strategies in building credibility, increasing bookings, and freeing up time for what truly matters. Join Despina in this inspiring discussion and learn how to refine your approach with actionable tips and tools. Download the free eBook "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive" and prepare to elevate your tourism business in 2025 and beyond. 00:41 - Celebrating Tourism Achievements 01:25 - Tribute to Lisa Ronson 02:33 - Introduction to Digital First Strategies 03:00 - Norman: The Beachside Entrepreneur 04:23 - The Importance of Digital Presence 07:54 - Building Digital Presence Through Partnerships 13:59 - Action Plan for Digital Success Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Embrace the digital-first mindset and let your business thrive!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias continues her seven-part series inspired by the launch of her new eBook, "Top 25 Marketing Mistakes Your Small Business Must Avoid to Thrive." This episode focuses on the critical distinction between branding and marketing, offering listeners a comprehensive guide to crafting messages that resonate deeply with their audience. Despina passionately explains the essence of branding as the emotional connection and identity of a business, while marketing is the action that communicates this identity to the world. She shares personal insights from her journey with the Institute of Excellence, inspired by Maya Angelou's quote about the lasting impact of how you make people feel, which serves as a guiding principle in her work. Listeners will discover how iconic brands like Apple, Nike, and Disney masterfully combine branding and marketing to create unforgettable experiences. Despina also emphasises the importance of personal branding, illustrating how it aligns with business values through examples of influential figures like Oprah Winfrey, Richard Branson, and Elon Musk. The episode encourages tourism professionals to reflect on their personal and business brands, ensuring they align to build trust and authenticity. Despina provides actionable steps to craft a message that bridges branding and marketing, urging listeners to define their core values and communicate consistently across all platforms. Join Despina in this empowering discussion to learn how to harness the power of branding and marketing, creating lasting connections and standing out in a crowded marketplace. Don't miss the opportunity to download the free eBook and prepare for an exceptional 2025! 01:37 - The Essence of Branding 03:12 - Marketing: Bringing Your Brand to Life 04:01 - Iconic Brands and Their Strategies 05:41 - Personal Branding: Brand You 08:21 - Building Trust and Credibility 08:48 - Famous Examples of Personal Branding 10:03 - Aligning Personal and Business Brands 11:28 - Crafting a Resonant Message 12:53 - Defining Core Values and Principles 13:24 - Understanding Your Audience 13:38 - Consistency Across Channels 14:04 - Actionable Branding Challenge Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcas Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay true to your brand and ignite excellence in everything you do!

In this exciting episode of the Tourism Hub Podcast, host Despina Karatzias embarks on a transformative journey with the launch of a seven-part series, celebrating the release of her new ebook, "Top 25 Marketing Mistakes Small Businesses Must Avoid to Thrive." This episode is the first in a series designed to equip tourism professionals with the foundational tools needed to excel in 2025. Despina delves into the intricacies of crafting a robust marketing plan, distinguishing it from a business plan, and emphasising its role as a strategic backbone for customer acquisition and engagement. She highlights the importance of a documented marketing strategy, noting that businesses with such plans are significantly more likely to succeed. Despina provides actionable insights into setting SMART goals, understanding target audiences, and leveraging digital marketing to create a customer-centric approach. Listeners will learn how to conduct a SWOT analysis to assess strengths, weaknesses, opportunities, and threats, ensuring a proactive and strategic approach to marketing. Despina also shares her personal experiences, offering practical steps to build a consistent and engaging social media and content marketing strategy, tailored to resonate with today's value-driven consumers. The episode underscores the importance of competitive research, encouraging tourism operators to understand market trends and differentiate their offerings. Despina wraps up with guidance on budgeting and tracking results, emphasising the need for data-driven decisions to maximise marketing impact. Tune in to discover how to lay the groundwork for a successful 2025 with a clear, focused, and strategic marketing plan that aligns with your business goals and meets the evolving expectations of your audience. 02:30 - A well planned marketing strategy is one of the most powerful tools in your business 08:36 - Using the SMART framework is the first step in creating a strong marketing plan 10:18 - Understanding your target audience is crucial to effective marketing 16:25 - Using a SWOT analysis can help you identify your strengths and weaknesses 18:04 - Building a social media and content marketing strategy within your marketing plan is crucial 29:14 - A successful marketing plan requires a realistic and intentional budget and target 32:26 - Download our free ebook 25 Marketing Mistakes to Avoid in 2025 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Let's make 2025 your strongest year yet!

In this compelling episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Mark Olsen, CEO of Tropical North Queensland, to discuss the critical importance of readiness and resilience in the tourism industry. As regions across Australia prepare for the summer season, Mark shares invaluable insights into the necessity of proactive planning and mental health support for tourism businesses facing climate challenges. Mark recounts the devastating impact of record-breaking floods in 2023, highlighting the urgent need for the industry to not only focus on attracting visitors but also ensuring their safety. He stresses the importance of holistic support for tourism businesses, considering both financial stability and mental wellbeing, especially in the face of increasing crises. The conversation delves into the significance of accreditation in crisis management, with Mark advocating for preparedness through the "Get Ready Week" initiative. He underscores the need for clear communication strategies and media engagement to accurately portray the resilience and recovery of affected areas. Tune in to learn how tourism operators can build robust networks and plans to navigate future challenges, ensuring they are not just surviving but thriving in the ever-evolving tourism landscape. 01:11 - October is Get Ready Week for Queensland's tourism industry 02:51 - Australian Regional Tourism Collective meeting to discuss response to December flooding 08:57 - The tourism industry needs to take preparedness seriously ahead of December 23rd 11:03 - Mark: The media always focus on the negative. So we need to be willing to challenge that Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay resilient, stay informed, and keep pushing the boundaries of excellence in tourism!

In this innovative episode of the Tourism Hub Podcast, host Despina Karatzias introduces a groundbreaking approach by delivering the episode through her AI-powered avatar, DespinAI. Episode 50 marks a milestone as Despina explores the transformative power of artificial intelligence in the tourism industry, offering practical insights into how AI can revolutionize marketing and operational efficiencies for tourism operators. Despina delves into the myriad ways AI can enhance business operations, from content creation and automating social media interactions to managing online reputations and generating captivating videos. She emphasizes the importance of balancing automation with the human touch, ensuring that AI serves as a tool to amplify authenticity and connection in tourism experiences. Listeners will discover four actionable AI applications to boost marketing and day-to-day operations: simplifying content creation with AI tools like ChatGPT, automating visitor messaging and social media, managing visitor feedback efficiently with Review Pro, and creating engaging video content with platforms like Lumen 5 and Capcut. Despina also highlights the pros and cons of integrating AI into business operations, providing a balanced view of its potential and challenges. As Despina shares her journey experimenting with AI, she inspires tourism professionals to explore these technologies, demonstrating that AI isn't just for big businesses but is accessible and beneficial for all. With an action plan to kickstart your AI journey, this episode is a call to embrace innovation and explore new possibilities in the tourism sector. 00:55 - Using AI to improve marketing and communications can boost efficiency and customer engagement 08:00 - AI powered platforms make it easy to create professional videos without hassle 09:19 - The Pros and Cons of AI in Business Operations AI technology is reshaping businesses 14:56 - Small business owners can embrace AI to scale their presence and explore new possibilities 16:05 - Actionable steps to help you start your AI journey Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay inspired, and most importantly, stay human!

In this insightful episode of the Tourism Hub Podcast, host Despina Karatzias delves into the evolving experience economy in Australia and New Zealand. With a focus on the latest report from Arrival, Despina unpacks key trends, challenges, and opportunities for tourism experience makers in the region. As she navigates through the comprehensive insights from the report, she reflects on what these findings mean for businesses across the region. Despina discusses the importance of the experience economy, especially in the post-pandemic landscape where local and domestic tourism has rebounded more quickly than international markets. She highlights the critical nature of adapting to new trends, such as the rise in online and mobile bookings, and the necessity for businesses to leverage digital marketing and mobile optimisation. The episode also covers the adoption of dynamic pricing models, which allow businesses to maximise profitability during peak times and encourage bookings during quieter periods. Despina emphasises the need for small tourism operators to embrace technology and reduce reliance on OTAs to remain competitive. Tune in to discover actionable insights and strategies, including the use of booking software and channel managers, to optimise operations and improve business performance. Despina wraps up with key takeaways and an action plan designed to help tourism operators thrive in this ever-evolving landscape. 01:43 - Breaking down the data: Key takeaways from the arrival report 03:33 - The pivotal role of the experience economy in modern tourism 04:54 - Survey of 318 operators on dynamic pricing across Australia and New Zealand 08:46 - 44% of operators report booking volumes surpassing 2019 levels post-pandemic 10:30 - Half of all operators now use channel managers for efficient booking management 12:59 - Austrade report: 5,000 small tourism businesses projected to close between 2019-2023 15:44 - Reflecting on the evolution of the experience economy in Australia and New Zealand References: Arival - The Outlook for Experiences in Australia and New Zealand Austrade - Tourism Businesses in Australia Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay curious, stay adventurous, and let's continue building a stronger tourism industry together!

In this groundbreaking episode of the Tourism Hub podcast, we're honoured to have not one but two international experts on the show. Host Despina Karatzia welcomes Jane Thompson and Nikolaos Gkolfinopoulos of ICF. A long time friend and colleague, Nikolaos is Tourism Hub's first returning guest, making history as our first repeat appearance on the show! In this episode, Jane Thompson and Nikolaos Golfinopoulos from ICF highlight the organisation's mission to build a more prosperous and resilient world through sustainable projects across various sectors, including aviation and tourism. Jane discusses the aviation industry's move toward sustainability, focusing on Sustainable Aviation Fuel (SAF) as a key solution to reducing carbon emissions by 2050. Nikolaos emphasises the importance of heat resilience in tourism, urging destinations to adapt to climate change through strategic planning. Both experts highlight the need for empathy, collaboration, and innovative solutions to address global challenges. They also share examples of best practices in sustainable tourism, such as Rwanda's well-managed gorilla tracking and Australia's commitment to environmental responsibility. Ultimately, the episode calls for using technology like AI to enhance efficiencies while maintaining human-centred approaches in solving tourism's biggest challenges. 02:29 - Nikolaos discusses his journey at ICF 06:07 - SAF: The most realistic near-term solution for aviation 17:21 - The complexity of tourism and its challenges 18:01 - Nikolaos emphasises the urgency of climate action 27:25 - Australia's strong approach to sustainability measurement 29:46 - Best practices: Guerrilla families become gamekeepers 31:11 - World Travel and Tourism Council Forum in Perth, Australia 32:02 - NWA's sustainable tourism action plan for pilot destinations 38:05 - ICF's AI investment to improve tourism innovation 46:01 - Nikolaos and Jane discuss the future of tourism 50:27 - Jane and Nikolaos talk heat resilience in tourism About Nikolaos Gkolfinopoulos Nikolaos is the Head of Tourism of ICF, based in Madrid, Spain. He has 10+ years of experience in international tourism development. In his role with ICF, Nikolaos is working for and towards a sustainable future. He supports countries, destinations, and the private sector in solving their most complex tourism challenges related to climate change, heat resilience, social sustainability, crisis management and recovery, stakeholder engagement, and ever-evolving tourism trends. He places at the forefront of any development recommendations and action plans the inclusion of the local communities and the protection of natural assets. Throughout his career, he has recorded successful tourism development initiatives with governments and international donors. Nikolaos holds a M.A. of International Sustainable Tourism Management from Monash University, Melbourne, Australia, and a BSc in Economic Sciences from Aristotle University of Thessaloniki, Greece. He has lived and worked in Greece, Australia, and Spain. Before joining ICF, he worked as a tourism consultant and research supervisor in Australia, followed by seven years of service at the UN Tourism (World Tourism Organization). He held multiple roles within UN Tourism and in 2021, was appointed to the post of Senior Project Specialist within the Technical Cooperation and Silk Road Department. Nikolaos is currently actively involved in international projects on tourism sustainability, master planning, decarbonisation, and maritime tourism. He leads ICF´s tourism practice and engagement with key international industry bodies such us UN Tourism, the World Travel and Tourism Council, and the Global Travel and Tourism Resilience Council. He is a strong advocate of the role of tourism in contributing to the achievement of the Sustainable Development Goals (SDGs). More on Nikos: https://www.icf.com/company/about/our-people/g/gkolfinopoulos-nikolaos About Jane Thompson Jane is Deputy Chair of the British Aviation Group, the leading UK trade association for companies working across the aviation infrastructure supply chain; and a Director in ICF's Aviation, Travel and Tourism Division. ICF is a NASDAQ registered 10k-strong global strategic consulting firm, with a mission to create a more resilient and prosperous world. Herself a veteran of the aviation industry, Jane is passionate about the need to balance growth with a sustainable and resilient future for the aviation, travel and tourism sectors. She is responsible for preparing innovative service offerings to help clients – whether they be operators, governments, investors or destinations - transition to a more sustainable and net zero future. References: ICF: https://www.icf.com/ World Travel and Tourism Council: https://wttc.org/ World Travel and Tourism Council Global Summit: https://wttc.org/events-webinars/global-summit/2024-perth Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina K

In this engaging episode of the Tourism Hub Podcast, host Despina Karatzias delves into the dynamic world of visitor servicing. Fresh from the Victorian Visitor Services Summit in Ballarat, Despina shares her insights and reflections on the evolving landscape of engaging visitors online. With shoutouts to industry leaders and case studies that highlight innovative content strategies, this episode is packed with inspiration for tourism professionals and businesses alike. Despina discussed practical strategies for enhancing digital engagement in visitor servicing, emphasising the importance of treating online interactions with the same priority as face-to-face encounters. Shw draws from international models to explore how visitor information centres can transform into dynamic experience hubs, leveraging technology to create personalised and memorable visitor experiences. Whether you're in tourism, retail, or any customer-facing industry, these insights are designed to elevate your service game and ensure every interaction is meaningful and impactful. Tune in to discover how to integrate AI, automation, and personalisation into your customer service strategy, and why it's crucial to respond swiftly to digital inquiries. 06:41 - The principles behind visitor servicing apply to any industry where you engage with people 10:51 - Importance of personalisation in online interactions 19:51 - Tourism Hub podcast concludes with insights from the Victorian Visitor Information Services Summit References: Victorian Tourism Industry Council: https://www.vtic.com.au Australian Regional Tourism Network: https://www.regionaltourism.com.au Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this special episode of the Tourism Hub Podcast, host Despina Karatzias celebrates the upcoming Australian Regional Tourism (ART) Convention and the launch of an exciting new partnership with the Australian Regional Tourism Network. This episode is a nostalgic throwback featuring insightful interviews with legends of the Australian tourism industry, including Peter Freeman of Wolf Media, Liz Ward from Tourism Tribe, Sarah O'Mara from Flare Access, and Merrin Ozols from Fluro Peninsula Tourism and many more. Join us as we delve into the incredible work being done in Australian regional tourism, from accessible tourism initiatives to innovative digital marketing strategies. This episode is packed with valuable insights, personal anecdotes, and inspiring stories from industry leaders who are making a significant impact in regional tourism. Whether you're a tourism professional or simply passionate about travel, this episode is sure to inspire and inform. 2:26 Sarah O'Mara from Flare Access 10:49 Peter Freeman from WOOF Medida 31:28 Paula Freeman from Visit Rural 42:15 Georgia Lazzari from City of Newcastle 53:29 Kate Mather from Destination Kiama and South Coast Experiences 59:21 Merrin Ozols from Fleurieu Peninsula Tourism 1:09:23 Forbes Jamieson 1:21:35 Scott Taylor from Guru Production 1:29:36 Liz Ward from Tourism Tribe References: Australian Regional Tourism Network: https://www.regionaltourism.com.au Tourism Tribe: https://www.tourismtribe.com Wolf Media: https://www.wolfmedia.com.au Flare Access: https://www.flareaccess.com.au Visit Rural: https://www.visitrural.com.au City of Newcastle: https://www.newcastle.nsw.gov.au Destination Kiama: https://www.kiama.com.au Fluro Peninsula Tourism: https://www.flurotourism.com.au Book Easy: https://www.bookeasy.com.au Guru Productions: https://www.guruproductions.com.au Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this unique episode of the Tourism Hub Podcast, host Despina Karatzias takes us on an exhilarating journey through regional Victoria with Green Pedal Cycles. Join Despina as she experiences her first electric bike tour in Echuca, guided by David Barry of Green Pedal Cycles. Discover the joy of cycling through picturesque landscapes, learning about the rich history and vibrant community of Echuca and Moama. Despina reflects on the importance of sustainable tourism and the incredible impact small tourism operators like Green Pedal Cycles have on both visitors and the local community. David shares insights into their journey from electric bike enthusiasts to successful tourism operators, highlighting the challenges and triumphs along the way. This episode is a delightful mix of personal anecdotes, historical tidbits, and inspiring stories of resilience and innovation in the tourism industry. Whether you're a seasoned tourism professional or simply a lover of travel and adventure, this episode is sure to ignite your passion for exploring new destinations in a sustainable and joyful way. 07:32 - Tourism Hub podcast with David Barry on a bike tour of Echuca 10:03 - Victoria's Campaspe River is one of the most volatile rivers 14:26 - The flooding in Rochester did not do well for the tourism industry 27:05 - The Murray river is cleanest and the healthiest it's been 31:47 - What's been the most surprising thing about working in tourism or the visitor economy? 36:13 - David started with only two bikes 59:22 - David says you need to make a sound plan before embarking on startup References: Green Pedal Cycles: https://www.greenpedal.com.au Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this heartfelt episode of the Tourism Hub Podcast, host Despina Karatzias takes a poignant departure from the usual business-centric discussions to pay tribute to the late Associate Professor Joanne Pyke. Joanne, a visionary leader in sustainable tourism, left an indelible mark on the industry and the lives of those who had the privilege to know her. Despina reflects on Joanne's remarkable contributions, her dedication to sustainability, diversity, and community wellbeing, and the personal impact of her loss. Joanne Pyke's legacy is celebrated through her extensive work, including her pivotal research on building resilience in tourism destinations and her commitment to sustainable practices in large-scale events like religious tourism. Despina shares personal anecdotes and memories, highlighting Joanne's deep and meaningful collaborations within academia and the industry, and her unwavering dedication to making a positive impact. This episode is a moving reminder of the fleeting nature of time and the importance of seizing opportunities to connect, engage, and make meaningful contributions. Despina also reflects on her own experiences of loss, emphasising the value of cherishing loved ones and prioritising what truly matters. Join us in this special tribute as we honour Joanne Pyke's extraordinary life and work, and find inspiration in her legacy to continue striving for a better, more sustainable future in tourism. References: BBC World Service - Greening the Hajj: https://www.bbc.co.uk/programmes/p0j2x536 Building The Resilience of Tourism Destinations to Disasters: https://www.vu.edu.au/sites/default/files/tourism-resilience-report.pdf Joanne Pyke Research Publications: https://www.researchgate.net/profile/Joanne-Pyke-2 Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, host Despina Karatzias is joined by the inspiring Giovanna Lever, owner and leader of Sparrowly Group. Giovanna shares her incredible journey from growing up in Bundaberg, Queensland, to becoming a highly respected figure in the Australian tourism industry. With a background in sports marketing and significant roles at Tourism Australia, Giovanna's path to entrepreneurship is filled with valuable lessons in resilience, business acumen, and the importance of human connection. Giovanna delves into her upbringing as the daughter of Italian immigrants, the early responsibilities that shaped her financial intelligence, and her transformative experiences in various roles. She discusses the inception of Sparrowly Group, the values that drive her business, and the importance of professional and personal development for her team. Giovanna also highlights her work in agri-tourism, accessible tourism, and economic development, emphasising the need for farmer-driven initiatives and the future of these sectors in Australia. Throughout the episode, Giovanna's authenticity, trustworthiness, and entrepreneurial spirit shine through, offering listeners a wealth of insights and inspiration. Whether you're an aspiring entrepreneur or a seasoned professional, this episode is a must-listen for anyone looking to elevate their tourism business and career. 10:16 - Responsibility in a young age when parents migrate to Australia 11:17 - Serendipitous Start of Giovanna in the Tourism Industry 17:48 - A Desire for Business Ownership 24:25 - Strategic Start-up: Funding the Baking Business 27:29 - Evidence-Based Approach: Sparrowly's Research Focus 29:15 - Lee Caruso created spirerly group from the beginning 42:46 - Agri-Tourism: Working with Farmers for Diversification 50:53 - Reflecting on Difficult Times and Career Challenges References: Sparrowly Group: https://www.sparrowly.com Giovanna Lever on LinkedIn: https://www.linkedin.com/in/giovannalever/ Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode, host Despina Karatzias takes us on a journey into the evolving world of digital economies, platformisation, and the concept of free labour. Discover how major platforms like Airbnb, Facebook, and Instagram are reshaping the Australian tourism sector and what this means for small businesses. Dive deep into the power dynamics, ethical considerations, and the importance of adopting the PESO model for a more sustainable digital strategy. Don't miss this insightful discussion that promises to elevate your tourism business and career! 01:09 - The Free Labor Factory: How Platforms Profit from Unpaid Work 04:25 - The Growing Concern of Platform Data Extraction and Monopolisation 06:29 - The Platform Trap: When Value Fades and Costs Rise 09:44 - Reimagining Digital Success Beyond Platforms 12:47 - The Digital Economy, Platformization and Free Labor References and resources: 2024 Peso Model Primer for Communicators https://spinsucks.com/communication/pr-pros-must-embrace-the-peso-model/ The Social Dilemma https://www.netflix.com/ph-en/title/81254224 Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, Despina Karatzias welcomes Sarah Poole, a dynamic entrepreneur who has seamlessly blended her passion for people, hospitality, and craft beer into a thriving tourism business. Sarah shares her inspiring journey from owning a technology consulting firm to relocating her family to the north coast of New South Wales and opening the Whoopi Brewing Company. Sarah delves into her lifelong love for tourism and hospitality, emphasising the importance of connecting with people and delivering exceptional experiences. She discusses the challenges and rewards of starting a craft brewery in a regional town, highlighting the critical role of mentorship and thorough research in her success. Sarah's story is a testament to the power of determination, community collaboration, and the ability to adapt and innovate in the face of adversity. Throughout the episode, Sarah offers valuable insights into managing multiple businesses, the significance of health and well-being for entrepreneurs, and the importance of maintaining a customer-centric approach. She also shares practical tips on planning, action-taking, and building a supportive team culture. 01:40 - From Craft Beer to Community 11:48 - Commitment and Belief: Building a Brewery 17:09 - Impacting the Community 23:33 - Empowering Women in Business 28:17 - Overcoming Procrastination 29:00 - The Importance of a Clear Plan 38:42 - Building a Strong Team 46:22 - Investing in Yourself 50:44 - Quality Tourism and Quality Businesses 52:48 - Overcoming Initial Fears 54:21 - Essential Online Resources 56:14 - Habits for Business Success References: Whoopi Brewing Company: https://www.whoopibrewingco.com.au Sarah Poole: https://www.sarahpoole.com.au Connect with Sarah Poole: Website: Sarah Poole Instagram: @sarahpoole LinkedIn: Sarah Poole Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, host Despina Karatzias dives into the essence of building a quality tourism business. Despina introduces the Quality Tourism Business Programme, a comprehensive initiative developed in partnership with the Victoria Tourism Industry Council (VTIC). This episode is a step-by-step guide designed to help tourism businesses thrive through accreditation and excellence from the inside out. Despina passionately walks you through the ten modules of the programme, each crafted to provide practical and actionable insights. From understanding the multi-layered ecosystem of the visitor economy and mastering financial planning to executing dynamic marketing strategies and fostering a positive workplace culture, this episode covers it all. Despina also emphasises the importance of sustainability, cultural awareness, and accessibility in creating an inclusive and impactful tourism business. Whether you're new to the tourism industry or a seasoned professional looking to sharpen your strategies, this episode offers valuable lessons to drive meaningful change and elevate your business to new heights. Grab your favourite drink, get comfortable, and join Despina on this journey towards quality tourism business building magic. 04:33 - Introduction to Quality Tourism 101 06: 59 - Becoming A Quality Tourism Business 08:25 - Quality Tourism Marketing 09:47 - Quality Tourism People Management 11:17 - Customer Service 12:48 - Business Operating Systems 13:55 - Quality Tourism Risk Management 14:58 Sustainable Business Practices. 16:08 - Tourism Cultural Awareness 17:32 - Accessible Tourism Business References: Victoria Tourism Industry Council (VTIC): https://www.vtic.com.au Quality Tourism Australia: https://www.qualitytourismaustralia.com Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

In this episode of the Tourism Hub Podcast, Despina Karatzias ventures into the heart of small business at the Brentford Shopping Centre in Victoria, featuring an inspiring conversation with Mel and Penny from Eyewear Architects. Discover how these small business champions bring a unique blend of passion, expertise, and community spirit to independent optometry. Mel and Penny share their journey from the early days of their careers to becoming spectacle makers with a rare skill set. They delve into the differences between independent and corporate optometry, highlighting the personalised care and deep knowledge they offer to their clients. The conversation explores the importance of lifestyle dispensing, where understanding a client's daily activities and needs leads to better vision solutions. Learn about the challenges and rewards of running a small business, from marketing and social media to building a strong team and community connections. Mel and Penny's story is a testament to the power of collaboration, continuous learning, and the courage to take the leap into entrepreneurship. 02:18 - Mel and Penny's Passion for Optometry 08:51 - Importance of Care Factor for Business Success 10:27 - Biggest Obstacle in Launching Optometry Business 16:53 - Content Creation Process 17:38 - Brentford Association vs. National Associations 27:22 - Challenges and Learnings 28:05 - Marketing as a Learning Curve 30:02 - Marketing Journey 34:22 - Common Glasses Myth 39:13 - Importance of Eye Health Checks 41:16 - Myopia Epidemic Linked to Screen Use 51:05 - Local Support and Collaborations 53:58 - Challenges in Finding Small Business Support 59:25 - Eyewear Brand Promotion References: Eyewear Architects: https://www.eyeweararchitects.com.au Business Victoria: https://www.business.vic.gov.au Women of Whitehorse: https://www.womenofwhitehorse.com.au Connect with Eyewear Architects: Website: Eyewear Architects Instagram: @eyeweararchitects Facebook: Eyewear Architects Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias The show is hosted by Despina Karatzias and brought to you by Institute of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, host Despina Karatzias delves into the critical importance of Search Engine Optimization (SEO) for businesses in 2024 and beyond. Despina shares her personal journey of elevating the Institute of Excellence's content through a search engine optimised lens, focusing on marketing, driving traffic, brand awareness, and educational experiences. Despina discusses how quieter times, particularly in southern Australia, present the perfect opportunity to innovate and take control of your content creation and marketing strategies. She emphasises the importance of SEO in making your business findable to potential customers who are seeking solutions that you offer. The episode covers a comprehensive understanding of SEO and transitions into the realms of Search Generative Experience (SGE) and AI-driven SEO. Despina explains Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) and its evolution, which is crucial for enhancing your brand's trustworthiness and authority in Google's eyes. You will learn about the key components of SEO, including keyword research, on-page optimization, off-page optimization, technical SEO, and content creation. Despina also introduces the concepts of SGE and Search GPT, highlighting their advanced capabilities in providing contextual and personalised search experiences. By the end of the episode, you'll have actionable insights to take control of your content, whether you choose to do it yourself, collaborate with others, or outsource it. Despina encourages continuous learning, adaptation, and taking proactive steps to stay ahead in the digital world. 00:00 - The Tourism Hub podcast dives into search engine optimization or SEO 03:01 - Google uses EEAT to evaluate web content, overall quality and cred 04:35 - SEO involves nurturing your website to help it stay green and growing 08:21 - Differences between search GPT and traditional search 10:03 - Traditional SEO content quality and relevance References: Google E-E-A-T Framework: https://www.google.com/search/howsearchworks/algorithms/ Google Analytics: https://analytics.google.com/ Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Torie from Moonraker Dolphin Swims to discuss the fascinating journey of running a family-owned marine tourism business on the Mornington Peninsula. Torie shares the origins of Moonraker, started by her parents in 1990, and how she grew up immersed in the business, making it her own. They delve into the importance of being hands-on in every aspect of the business, from cleaning to making executive decisions, and the value of delivering exceptional customer service. Torie explains the significance of responding to every customer review, both positive and negative, and how it shapes the business. She also highlights the importance of being human in business interactions, providing personalised responses, and ensuring customer satisfaction. The conversation covers the evolution of the tourism industry, especially post-COVID, and the shift towards grassroots businesses and new market players. They discuss the challenges and rewards of running a marine tourism business, the importance of local and national awards, and the strategies used to maintain a high level of service and customer satisfaction. Torie also shares insights into staff management, risk mitigation, and the benefits of offering guarantees to customers. This episode is a treasure trove of practical advice and inspiration for anyone in the tourism industry. 04:57 - What ignites you and gets you out of bed every morning 05:54 - Strategy with the review process 08:58 - What have you seen as the biggest changes in the market 11:38 - What ignited your parents to start Moonraker 14:40 - The Mornington Peninsula is fundamentally tourism based 16:46 - Dolphin swim personal transformational benefits for guests 22:24 - Risk mitigation and challenges are challenging elements in any tourism business 25:19 - Challenge in staffing 35:24 - A lot of operators don't see how valuable their product is for a gift 37:36 - What were some things that were holding Torie back when she started the business 40:29 - Best advice you've ever received is deliver a good product 52:10 - Why don't be shy with unhappy customers References: Moonraker Dolphin Swims: https://www.moonrakercharters.com.au Mornington Peninsula Business Excellence Awards: https://www.mpbusinessawards.com.au Tourism Australia: https://www.tourism.australia.com Resdy Booking System: https://www.resdy.com Connect with Torie and Moonraker Dolphin Swims: Website:https://www.moonrakercharters.com.au Instagram:@moonrakerdolphinswims Facebook:Moonraker Dolphin Swims #TourismHub #BeExcellent Show hosted byDespina Karatziasand brought to you by Tourism Hub in association with Institute Of Excellence. Follow us on social media for updates: Facebook:Institute of Excellence|Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias

In this episode of the Tourism Hub Podcast, host Despina Karatzias reflects on her transformative experience at the Curtin University Accessibility Challenge in Perth. Despina shares her journey of pursuing a Master's degree in Digital and Social Media at Curtin and how this challenge has deepened her understanding of accessibility in the tourism industry. Despina discusses the importance of viewing disability not as a limitation, but as a catalyst for innovation, creativity, and change. She delves into the medical and social models of disability, emphasising the need for society to adapt and accommodate all individuals. Learn about the Welcome Framework and Australia's Disability Strategy, and how they can help tourism operators create more inclusive experiences. Throughout the episode, Despina highlights the significance of inclusive design principles and the benefits of integrating accessibility into various sectors, including tourism, education, and the arts. She also shares her personal commitment to advocating for accessibility and raising awareness within the tourism industry. Join Despina as she takes you through her insights and learnings from the challenge, and discover how you can contribute to creating a more inclusive future. 00:00 - Curtin University Accessibility Challenge 02:56 - The Curtin University accessible challenge 06:22 - The two primary models discussed were the medical the social models of disability 09:45 - Stella Young's tech talk on inspiration porn 16:58 - Advocacy and awareness is crucial in promoting inclusivity within tourism References: Curtin University: https://www.curtin.edu.au Australia's Disability Strategy 2021-2031: https://www.disabilitygateway.gov.au/ads Welcome Framework: https://www.pushadventures.com.au/welcome-framework/ Stella Young's TED Talk on Inspiration Porn: https://www.ted.com/talks/stella_young_i_m_not_your_inspiration_thank_you_very_much Bruno Booth: https://www.brunobooth.com/ Connect with Despina Karatzias: Website: Institute of Excellence LinkedIn: Despina Karatzias Instagram: @despinakaratzias Follow us on social media: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast YouTube: Institute of Excellence | Despina Karatzias The show is hosted by Despina Karatzias and brought to you by Institute of Excellence. Stay passionate, stay excellent, and keep your fire burning!

In this episode of the Tourism Hub Podcast, host Despina Karatzias sits down with Nic Cooper, the founder of Wild Adventures Melbourne (WAM). Nic shares his fascinating journey from growing up in a bed and breakfast in England to establishing his own eco-adventure business on the Mornington Peninsula. Discover how Nic's childhood experiences and passion for nature led him to create a tourism business that prioritises sustainability and community impact. Nic delves into the challenges and rewards of becoming a certified B Corp, explaining the rigorous process and the continuous commitment to environmental and social responsibility. He also discusses the importance of providing eco-friendly experiences that educate and inspire guests, fostering a deeper connection with nature and promoting conscious travel. Learn about the innovative practices Nic employs to ensure his business not only minimises negative impacts but also contributes positively to the local environment and community. Throughout the conversation, Nic highlights the significance of collaboration and community support in the tourism industry, sharing insights into how local businesses can work together to create a thriving, sustainable tourism ecosystem. Whether you're an aspiring tourism entrepreneur or simply passionate about eco-friendly travel, this episode offers valuable lessons and inspiration. 00:00 - Welcome to the Tourism Hub Podcast, a podcast devoted to you and your excellence 01:00 - WAM is an eco adventure operator based on the Mornington Peninsula 04:49 - Nic went through certification process to become a certified b corp 07:50 - Melbourne-based eco adventure company offers free sunscreen for all customers 15:00 - Mornington Peninsula Business Excellence Awards finalist for first time 22:16 - You've been through some challenging times with your outdoor adventure business 25:42 - Nic has taken purpose led and being a purpose driven business to a whole new level 27:52 - The dolphins are under threat in the ocean because of plastic and rubbish 33:50 - Progress, not perfection, is some of the best business advice I've received 36:52 - How to, so to make, to help you run your really outdoors business 38:45 - What is current or existing like a resource or a person, a podcast that you've drawn inspiration from 43:26 - George Michael's Whamdegh logo is absolutely beautiful References: Wild Adventures Melbourne: https://www.wildadventuresmelbourne.com Mornington Peninsula Koala Conservation: https://mpkoalas.org.au Peninsula Hot Springs: https://www.peninsulahotsprings.com/ Connect with Nic Cooper and Wild Adventures Melbourne: Website: https://www.wildadventuresmelbourne.com LinkedIn: https://www.linkedin.com/in/Nic-cooper-wam/ #TourismHub #BeExcellent Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence. Follow us on social media for updates: Facebook: Institute of Excellence | Tourism Hub Podcast Instagram: @instituteofexcellencehq | @tourismhubpodcast | @despinakaratzias YouTube: Institute of Excellence | Despina Karatzias