040 ⎢ Building a Quality Tourism Business: A Step-by-Step Guide to Excellence
Tourism Hub Podcast with Despina Karatzias · Despina Karatzias
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Show Notes
In this episode of the Tourism Hub Podcast, host Despina Karatzias dives into the essence of building a quality tourism business. Despina introduces the Quality Tourism Business Programme, a comprehensive initiative developed in partnership with the Victoria Tourism Industry Council (VTIC). This episode is a step-by-step guide designed to help tourism businesses thrive through accreditation and excellence from the inside out.
Despina passionately walks you through the ten modules of the programme, each crafted to provide practical and actionable insights. From understanding the multi-layered ecosystem of the visitor economy and mastering financial planning to executing dynamic marketing strategies and fostering a positive workplace culture, this episode covers it all. Despina also emphasises the importance of sustainability, cultural awareness, and accessibility in creating an inclusive and impactful tourism business.
Whether you're new to the tourism industry or a seasoned professional looking to sharpen your strategies, this episode offers valuable lessons to drive meaningful change and elevate your business to new heights. Grab your favourite drink, get comfortable, and join Despina on this journey towards quality tourism business building magic.
- 04:33 - Introduction to Quality Tourism 101
- 06: 59 - Becoming A Quality Tourism Business
- 08:25 - Quality Tourism Marketing
- 09:47 - Quality Tourism People Management
- 11:17 - Customer Service
- 12:48 - Business Operating Systems
- 13:55 - Quality Tourism Risk Management
- 14:58 Sustainable Business Practices.
- 16:08 - Tourism Cultural Awareness
- 17:32 - Accessible Tourism Business
References:
Victoria Tourism Industry Council (VTIC): https://www.vtic.com.au
Quality Tourism Australia: https://www.qualitytourismaustralia.com
Connect with Despina Karatzias:
Website: Institute of Excellence
LinkedIn: Despina Karatzias
Instagram: @despinakaratzias
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Facebook: Institute of Excellence | Tourism Hub Podcast
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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.