Toolbox for the Trades

A lot of contractors don’t spend much time thinking about how their personal branding may reflect on their business. But as Eric Thomas, President of Rival Digital and Host of the Smart HVAC Marketing podcast, reminds us in this episode, people buy from people. Everything you say or do in digital channels, especially social media, impacts your reputation for better or worse. And if you don’t take control of your narrative, then others will eventually define it for you. Eric breaks down personal branding in the trades while reminding contractors who the real heroes of their stories are. Join us as we discuss: - (6:42) Multiplying your networking reach through podcasting - (13:22) Why contractors need to stop trying to be the heroes - (20:06) Mastering your digital footprint in personal channels - (25:08) How Red Robin became a part of Eric’s online persona Check out these resources we mentioned during the podcast: - Facebook - Rival Digital - Smart HVAC Marketing - ServiceTitan Referrals You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mike Rudolf, COO at Sila Services, and his colleagues knew they needed to form valuable partnerships if they were going to fulfill their vision for growth. So they teamed up with ServiceTitan and private equity to step up their expansion efforts. But now they had a new problem. How would they efficiently integrate these new best practices in 23 locations? Thus, Sila’s Center of Excellence (CoE) was born. By funneling their subject matter experts through the CoE, Sila is continually evolving to keep up with their incredible growth. Mike and the CoE’s director, Marisa Samuel, gives us an exclusive peek into how the CoE makes their people and processes better, stronger, and faster by bringing creative champions together. Join us as we discuss: - (6:17) Sila Services’ partnerships and rapid two-year growth - (9:54) Identifying the need for the Center of Excellence - (18:07) Maintaining the CoE and measuring practical benefits - (25:07) A business-in-a-business structure for subject matter experts Check out these resources we mentioned during the podcast: - Mike Rudolf - Sila Services - Pantheon 2023 You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Jason Rich joined the family business as a wrench-turner like his father, but the GM of Paradise Plumbing & Air Conditioning in Broward County, Florida, steadily morphed into an operations guru. After spending his early years wearing many different hats, Jason realized they needed to fuel their operational and marketing efforts if they wanted to kick their growth up a notch. Jason shares how a private equity partnership and a renewed focus on technology and brand awareness are securing their family business for generations to come. Join us as we discuss: - (8:59) Ensuring legacy through a private equity partnership - (16:41) Boosting online presence and operational tech - (21:07) Why the call center is the heartbeat of operations - (25:18) Promoting short-form videos on social media Check out these resources we mentioned during the podcast: - Jason Rich - Paradise Plumbing & Air Conditioning - Legacy Service Partners You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Alyssa Rogers, Vice President at Rogers Heating & Cooling, is the ultimate hype woman for her team. Alyssa first dipped her toe into the trades by using her sales and marketing background to help her husband give their small-town family business a much-needed facelift. Now, she’s pushing people to “grow out of their seats” by giving leadership opportunities to anyone who wants to achieve bigger personal goals. Alyssa tells us how they grew their South Boston, Virginia business tenfold through branding, mentorship, and speaking business objectives into existence. Join us as we discuss: - (5:52) Branding and finding leaders in a small town - (14:40) Why personal goal-setting matters for your team - (20:10) How networking opens up new opportunities - (30:40) Podcasting as a local recruiting tool Check out these resources we mentioned during the podcast: - Alyssa Rogers - Rogers Heating & Cooling - Rogers Radio podcast You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

How many hours do you spend monthly, or even weekly, on mundane tasks like creating SOPs or typing emails? ChatGPT and other AI tools are revolutionizing industries by taking the busy work off professionals’ plates, and the trades are no exception. The technology has made believers of Brianna Skiffington, Chief Product Officer of Ad Leverage, and Amanda Triolo, CEO of Grasshopper Heating & Cooling. They’re using ChatGPT to take their time back so they can focus on productivity and profitability. Brianna and Amanda talk about their marketing match made in heaven and how AI is impacting their respective fields for the better. Join us as we discuss: - (4:05) Leveraging marketing agencies to help grow your business - (9:04) How ChatGPT is impacting the trades industry - (16:52) Using AI and automation tools to streamline mundane work - (27:04) Empowering female leadership in the trades Check out these resources we mentioned during the podcast: - Brianna Skiffington - Ad Leverage - Amanda Triolo - Grasshopper Heating & Cooling - Open.ai - CXC.ai - Lean In: Women, Work, and the Will to Lead - https://www.servicetitan.com/referrals You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Angie Snow, our Principle Industry Advisor here at ServiceTitan, is one of our industry’s top experts on CSRs and call center culture. Leaning on 15 years of experience at Western Heating & Air Conditioning in Orem, Utah, Angie has trained many companies on customer call etiquette and sales tactics. So, of course, she was the top choice to answer your burning questions on the subject in this episode of our Toolbox on Call series. Tune in to hear answers to your burning questions about upselling memberships, customer reviews, booking rates, and more! Join us as we discuss: - (3:47) Justifying your value proposition in customer memberships - (9:01) Why customer reviews are essential to continued growth - (17:34) Qualifying customers by asking the right questions - (28:18) Basing CSR incentives on your desired outcomes Check out these resources we mentioned during the podcast: - Call 818-600-7185 to have your questions answered on a future Toolbox on Call episode! - Western Heating & Air Conditioning You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

The water treatment industry is booming in the home services market. Just like with HVAC or plumbing, the competition can be fierce. So how do Jonathan Brewster, VP of Business Development at Aqua Clear Water Systems, and his family stay ahead of the pack? They look outside their industry to find new perspectives so they can set themselves apart from the crowd. Jonathan spills the secret sauce on his water treatment company’s dynamic marketing tactics and how they build client relationships for life. Join us as we discuss: - (4:08) Being part of a father-son tag team in the trades - (8:45) Standing out with the Nightingale Principle - (14:19) Breaking down a dynamic sales presentation - (18:56) A golden opportunity for plumbing businesses Check out these resources we mentioned during the podcast: - Jonathan Brewster - Aqua Clear Water Systems You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When a client approached Stephanie Postell with a job offer in HVAC marketing during her time as a personal trainer, she had no idea where this journey would take her. Today, about ten years later, she and her husband own and operate Anchor Heating and Air in Charleston, South Carolina.The road to get there wasn’t easy, but the former kindergarten teacher stuck to a principle that she’s paying forward to other prospective business owners — be stubborn.Stephanie shares how she planned for Anchor’s success from day one by creating foundational procedures, pricing appropriately, and keeping a teaching mentality.Join us as we discuss:- (6:26) Pivoting a teaching background into technician training - (15:20) Pricing, appearance, and leaving a lasting impression- (22:48) Why you need to plan for success from day one- (28:29) Owning mistakes and empowering a teambuilding cultureCheck out these resources we mentioned during the podcast:- Stephanie Postell- Anchor Heating and Air- Nexstar Network- Torch NetworkYou can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When are lessons learned and reputations made? When we get hit with the tough stuff. We celebrate our Season 8 kickoff with the return of Ellen Rohr, President of Zoom Drain in Norristown, Pennsylvania. Since we last spoke with Ellen, Zoom Drain has expanded from 15 to 40 locations coast to coast. And they’ve done it by leaning into the problem and doing right by everyone. Ellen spills the secret sauce on how the folks at Zoom Drain plan, execute, and measure results as they power their brand forward through 2023 and beyond. Join us as we discuss: - (13:21) Building strategic relationships through referral marketing - (21:48) ServiceTitan’s upcoming Pantheon 2023 trades conference - (32:02) Connecting back to your “why” during big changes Check out these resources we mentioned during the podcast: - ServiceTitan Pantheon 2023 - Zoom Drain - Ellen Rohr You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When Mack Shwert first got his invitation to the inaugural ServiceTitan HVAC Championship, he was shocked. He thought there was no way he could handle a live competition under the bright lights. But after getting some encouragement from his family, the HomeServe, USA technician packed his bags and made the trip to Tampa. A few days later, he was crowned the ServiceTitan HVAC Championship winner. Mack shares his experience in the competition and gives his boots-on-the-ground perspective on apprenticeships and employee retainment. Join us as we discuss: - (3:02) The ServiceTitan HVAC Championship 2022 experience - (15:14) Hiring customer-focused technicians and training - (19:19) Best and worst boss experiences - (25:18) Technician salaries and good retention practices Check out these resources we mentioned during the podcast: - ServiceTitan HVAC National Championship 2022 - HomeServe, USA - HVAC Technician Salaries in 2022 You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

What if every home service contractor had immediate access to real-time HVAC maintenance data at the push of a button? By integrating user-friendly sensors with forward-thinking software, the folks at SmartAC.com are changing the game in the home service business. Josh Teekell, SmartAC.com’s founder and CEO, tells us how contractors can use measurable data to build trust with consumers and open up new possibilities in service agreements. Join us as we discuss: - (2:58) How performance data feedback reinforces customer relationships - (10:11) Why proactive maintenance equals more conversions - (22:39) Reinforcing traditional strategies with data tools Check out these resources we mentioned during the podcast: - Josh Teekell - SmartAC.com You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When husband-wife team Kylon Gienger and Teliah Gienger began their entrepreneurial journey, they had a pretty good idea of what they were getting themselves into. But they’ve learned some valuable lessons about strategic small business acquisitions along the way. Having purchased Hurliman Heating and Air and Plumb- tech Heating and Cooling in the Pacific Northwest last year, they share valuable insight on how they’ve successfully purchased and operated multiple small businesses in the trades. Join us as we discuss: - (4:05) Lessons learned from multiple small business acquisitions - (15:11) Finding the right people for your entrepreneurial vision - (25:58) Advice for people considering a trades acquisition Check out these resources we mentioned during the podcast: - Kylon Gienger - Teliah Gienger You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

A diverse leadership team in the trades is about more than checking off a culture reform box. By bringing in people with unique experiences from outside the trades, you can empower your employees to see opportunities from every angle. Jason Brady, Owner and CEO of Above and Beyond LLC, shares how his approach to bringing men and women from different walks of life into his business has paved the way for exponential growth. Join us as we discuss: -(5:17) Why failure is vital to sustainable growth - (11:27) Personality types and their role in leadership - (22:15) Hiring leaders from outside the trades - (28:44) How diverse leadership empowers employees Check out these resources we mentioned during the podcast: - Jason Brady - Above and Beyond LLC You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When Laura Thornton and her husband, Ronnie, founded their plumbing business, TNT Home Services, they could not have imagined what lay in store for their family. During an incredible six-year stretch of growth, they knew only dynamic decision-making would give their employees and clients the best experiences possible. Laura shares how commitment to community and real-time adjustments are a winning formula for dynamic, sustainable growth. Join us as we discuss: - (8:50) Taking a dynamic approach to incredibly fast growth - (15:15) Making real-time adjustments with different technology tools - (21:22) Opportunities for women in the trade - (31:37) High school and community recruiting partnerships Check out these resources we mentioned during the podcast: - Laura Thornton - TNT Home Services You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Tommy Mello is a titan in the trades industry. But in 2012, the owner of A1 Garage Door Services and author of Home Service Millionaire hit the lowest point of his career. Facing payroll issues, internal theft, and maximum burnout, Tommy took a step back to reevaluate the “why” behind the outcomes of his actions. Tommy shares how he shifted his focus back to investing in people and how fellow contractors can avoid leading their company to the brink. Join us as we discuss - (6:01) Leaving a legacy of caring for and investing in people - (12:48) Acknowledging your weaknesses in a leadership position - (20:49) Surrounding yourself with people who make you better - (34:18) Addressing the victim mentality of struggling contractors Check out these resources we mentioned during the podcast: - Tommy Mello - A1 Garage Door Services - Home Service Millionaire - Elevate: Build a Business Where Everybody Wins You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

After 10 years in the travel industry, Ashley Gulevich was ready for a change. After joining her family at a trades boot camp that could help level up her parents’ business, Coastal Heat Pumps, she knew she was in it for the long haul. Now the General Manager at Coastal, Ashley has applied the skills she acquired from her previous career to help scale the family business. And she shares what else she’s learned about listening and systems management during her five years at Coastal. Join us as we discuss: (5:40) Why listening is a skill that instills action and growth (12:12) How she translated her travel industry experience to the trades (24:57) The importance of self-care for working professionals (35:23) Dealing with misconceptions as a woman in the trades Check out these resources we mentioned during the podcast: - Ashley Gulevich - Coastal Heat Pumps You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

As third-generation tradesmen, Joseph Gee, CEO of Gee Heating and Air in North Atlanta, and his brother Jacob Gee, the company CFO, are building a culture of winners. After taking over the family business, they immediately implemented a joint vision for growth. And they had a simple message for everyone else at Gee: come with us or get out of our way. In this episode, Joseph and Jacob tell us about their shared passion for shattering goals and how they empower employees to do the same. Join us as we discuss: - (5:54) Navigating change after taking over the family business - (26:04) Implementing new systems centered around problem-solving - (37:05) Focusing on customer relationships during seasonal slowdowns Check out these resources we mentioned during the podcast: - Gee Heating and Air You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Contractor associations are in a unique position of being able to draw talent from their membership pool to tackle big projects. And the Sheet Metal and Air Conditioning Contractors' National Association, or SMACNA, is no exception. As an international group with chapters across four countries, SMACNA bids on multiple “mega” projects involving thousands of workers. But even an organization as large as theirs has to be wary of biting off more than it can chew. SMACNA’s CEO, Aaron Hilger, shares his valuable insights on project management, strategies for growth, and elevating universal opinion of the trades. Join us as we discuss: - (9:45) How unionized contractor groups tackle mega projects - (19:48) Five tips for successful project management at any level - (30:50) Why reinvesting in people is critical to long-term success Check out these resources we mentioned during the podcast: - Aaron Hilger - SMACNA - MEP Innovation Conference - MCAA - NECA You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

When his father became very ill, Pete Bradham suddenly had to step in and take the reins of their family business.For years, they had gotten by on respected word-of-mouth in Charlotte, North Carolina. As General Manager, Pete knew that if their company, Bradham Brothers, was going to continue growing, they had to change or die.Pete tells us how valuable mentors helped him through the tough transition of taking over leadership as a second-generation tradesman.Join us as we discuss:- Why communication is a valuable skill in the trades (3:41)- The unexpected transition in leadership from father to son (10:50)- How multiple mentors helped Pete stay the course (20:52)Check out these resources we mentioned during the podcast:- Pete Bradham- Bradham Brothers- Bradham Brothers onboard with ServiceTitanYou can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

In 2019, Ismael Valdez, CEO at Nexgen Air Conditioning Heating and Plumbing, was ready to give it all up. After several years of quietly fighting alone to keep his business afloat, Ismael accepted a colleague’s helping hand. And now, three years later, Ismael is living his best life in the trades. In this episode, Ismael opens up about his ownership struggles, a personal battle with addiction, and the day he almost quit the trades. Join us as we discuss: - What led to the infamous moment when Ismael wanted to give up (2:58) - Why struggling contractors need to open up and ask for help (12:26) - Avoiding burnout during the year-long business grind (17:42) Check out these resources we mentioned during the podcast: - Ismael Valdez - Nexgen Air Conditioning Heating and Plumbing - Wrench Group You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

A lot of small business owners in the trades are technical experts in their respective crafts. But Jason Arthur , Owner of Eighty-Seven Degrees Coaching , says that most of those entrepreneurs neglect the one thing that dictates their long-term growth outlook: their budget. And too many are reluctant to ask for help. Jason shares how his former employee experiences shaped his coaching philosophy and how small business owners can create a solid budgeting culture. Join us as we discuss: (3:44) Why Jason saw a need to start his coaching business (11:44) Creating an accountable budget reporting culture (25:44) Integrating employees into the budget creation process (31:00) Memorable stories from the clients’ perspective Check out these resources we mentioned during the podcast: Jason Arthur Eighty-Seven Degrees Coaching [email protected] You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Texas Medley , CEO of Medley Heating & Air Conditioning , hated the trades as a kid. But after a multi-year stint in grocery retail, he began his journey to build his dream $50 million mom n’ pop HVAC business. Texas shares how realigning his priorities and laying a strong foundation of family culture set his company up for future growth. Join us as we discuss: (5:50) Negative stigma attached to the trades (20:38) Shifting mindset to escape the “rat race” mentality (33:30) The importance of strong culture and positive reinforcement Check out these resources we mentioned during the podcast: Texas Medley Medley Heating & Air Conditioning You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Travis Smith was practically born into the trades. He started working for his father full-time out of high school before taking over the family business - Sky Heating, AC, Plumbing, and Electrical - in 2015. A few years later, he partnered with a private equity firm to help bolster his company with extra resources and training. Today, he believes they were a perfect fit for each other. In this episode, Travis shares his thoughts on private equity and why he believes selling his business is one of the best decisions he ever made. Join us as we discuss: (5:44) Travis’ early ownership struggles and change-ups (23:33) The decision to partner with a private equity group (41:34) Advice for owners considering private equity Check out these resources we mentioned during the podcast: P1 You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

As one of the largest HVAC service providers in the Southwest, the folks at Goettl Air Conditioning & Plumbing have a clear vision for growth. And it starts with a solid foundation built by strong leadership and a willingness to change. Their VP of Sales, Dale Steele , told us how authenticity and a positive mindset have elevated their techs and sales team and set Goettl on the path to success. Join us as we discuss: (25:13) The importance of authentic human connections (34:17) Training technicians in impromptu sales (44:17) Maintaining team alignment and a positive mindset Check out these resources we mentioned during the podcast: Dale Steele Goettl Air Conditioning & Plumbing Know a business that could use a bit of muscle from ServiceTitan? Refer them here! You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Running a small business as a working mom is tough. Doing it alongside your spouse adds a whole other set of challenges. But a shared vision, defined roles, and consistent communication can help ensure a happy partnership - in the marriage and at work. Leslie Harpole , Owner of Champion Plumbing , talks with us about being a mom in the trades and how she and her husband, Brent, support each other as co-owners. Join us as we discuss: (1:59) Getting into the trades as a working mom (14:56) Challenges of partnering with a spouse in business (27:41) The LadyTitans and women in the trades today Check out these resources we mentioned during the podcast: Leslie Harpole Champion Plumbing LadyTitans Facebook LadyTitans Youtube Women in HVACR You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Sustainability is a cornerstone of running a business. Lowering your carbon footprint is cheaper than you might think. Not only does a sustainable business model promote goodwill in your community, but it is also profitable and efficient. Dale Jackson , Owner of Jackson Services , tells us how his commercial HVAC business has generated positive buzz by embracing sustainable money-saving technology. Join us as we discuss: - (10:57) Benefits of a sustainable operating model - (19:32) The technology niche in new construction - (30:30) Why commercial HVAC is critical in the trades Check out these resources we mentioned during the podcast: - Dale Jackson - Jackson Services You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Employment expectations are not a one-way street in any industry. Managers must understand their employees’ needs, be it work-life balance or commute time. As trade businesses struggle to find and retain technicians, they must be willing to meet recruits where they are. Phillip Mize , CFO of Happy Hiller Plumbing, HVAC, & Electrical Services , told us how their training school, Total Tech , has helped them build a better - and motivated - workforce. Join us as we discuss: - (8:00) How Total Tech has helped Hiller with its rapid growth - (11:59) Walmart’s recruiting push for technicians - (21:56) Hiller’s connection to the US Army and preparing America’s Heroes for life after enlistment - (24:50) The high costs of employee turnover Check out these resources we mentioned during the podcast: Happy Hiller Plumbing, HVAC, & Electrical Services Total Tech School You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

We want your feedback! Share your thoughts on today’s episode by taking this 10-second survey . In this episode, we’re taking to the phones and answering questions from you - our dear listeners! Tom Howard, VP of Customer Experience at ServiceTitan, and Eddie McFarlane, President of Haller Enterprises, join us for a roundtable discussion on training, inventory management, and business growth. Tom and Eddie share valuable insight on multiple challenges, from attracting new talent to confronting the scarcity mindset. Join us as we discuss: - (1:40) Recruiting young service techs and implementing training centers - (22:55) Rising material costs and warehouse inventory control - (47:32) Planning for sustainable business growth Check out these resources we mentioned during the podcast: - Haller Enterprises - Predictably Irrational by Dan Ariely - Building a Story Brand by Donald Miller - On Marketing - Red Notice - Emotionally Agility - Bias Interrupted You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player. We want your feedback! Share your thoughts on today’s episode by taking this 10-second survey .Hosted on Ausha. See ausha.co/privacy-policy for more information.

John Akhoian, CEO of Rooter Hero Plumbing, jumped into the trades as a teenager after his father passed away. But what started as a means of supporting his family has evolved into a multimillion-dollar plumbing and HVAC business atop the California market. John returns to the show to update us on his company’s progress post-COVID and talk about his new book, Temporarily Broken: The John Akhoian Story. Join us as we discuss: - (6:09) The strengths of a shared service business model - (16:35) How peer groups contribute to personal development - (28:28) Working with the team on the frontlines during COVID - (30:42) Why John decided to write his latest book Check out these resources we mentioned during the podcast: - Rooter Hero Plumbing - Temporarily Broken: The John Akhoian Story - Hero Talk You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

A lot of things in life come full circle, and today as we celebrate Toolbox for the Trades’ 100th episode, we’re bringing back one of our most impactful and well known guests. Ken Goodrich, CEO of Goettl Air Conditioning & Plumbing, was our first guest way back in April of 2020 and today he makes a triumphant return for the show’s 100th episode. 100 episodes is a lot of ground to cover, but there’s no shortage of insight from Ken to help you build your business. Ken’s wisdom was so profound, my show’s producer was scribbling away notes on how to run his business better. Join us as we discuss: - How Ken pushed the envelope and built a $250M dollar company (11:13) - Recruitment pitches that work for today’s labor market (23:13) - Private equity and how it can help grow your business (37:04) - Ken’s advice on how to deal with investors at scale (52:58) Check out these resources we mentioned during the podcast: - Ken Goodrich - Goettl Air Conditioning & Plumbing - The E-Myth HVAC Contractor You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

With a global recession looming, businesses and their customers are tightening their belt buckles. Heaters and toilets will always need fixing, but what does a shrinking economy mean for the bottom line in the trades? Collin Hathaway, Owner of Guardian Roofing and Founder and CEO of Flint Group, joins us to recount his experience with investing in the trades during the 2008 recession. He believes that, even in a slower market, opportunities exist to improve on your business. Of course, with economic uncertainty often comes financial stress; Collin shares his stance on self-care in an industry that often stigmatizes mental health. Join us as we discuss: - How Collin managed to keep his first business afloat in a recession (7:11) - What opportunities trade companies can seize in a down market (13:47) - Steps for securing a business ahead of a looming recession (20:45) - Collin’s take on stress and mental health in the workplace (30:45) Check out these resources we mentioned during the podcast: - Collin Hathaway - Flint Group - Guardian Roofing & Gutters You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

With a dire need for technicians, trade businesses nationwide are scrambling to find help. Many companies are willing to teach raw recruits from scratch, but what does a culture of quality training look like? Al Levi, CEO of The 7-Power Contractor, has been consulting with small businesses on training and growth since the 80s. In 2017, he collaborated with Jason Kim, Owner and Service Manager of Zoom Drain - Long Island, and Ray the Plumber. Al and Jason share their experience with us and give the inside scoop on how you can incorporate a winning training program for techs. Join us as we discuss: - How the collaboration between Al and Jason’s people came about (4:38) - Al’s unique approach to staffing in the trades (13:14) - The culture adjustment that comes with implementing new training (23:25) - What results they’ve seen from their training program (34:00) Check out these resources we mentioned during the podcast: - Ray the Plumber You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

We’ve heard many stories of men and women in the trades who take a leap of faith to start their own businesses. Typically, those people are hardened veterans of their respective craft. So, you might say that Rick Vazza, the owner of John Padilla Plumbing Inc. in San Diego, is something of an anomaly. With zero experience in the trades, Rick bought his plumbing company in 2021. But with his extensive financial planning background, he helped take his team of plumbers to the next level. Join us as we discuss: - What prompted Rick to walk away from the world of finance (3:44) - Rick’s decision to purchase his plumbing business (10:21) - How his team handled the transition of ownership (21:55) - Why keeping accounting in-house is important for small businesses (37:18) Check out these resources we mentioned during the podcast: - Rick Vazza - John Padilla Plumbing Inc. You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Everyone is searching for the secret sauce for hit social media content. For Armando Ramos, owner of Plomero en Phoenix, one catchy jingle was just the right ingredient for his business. Jingle Stuck in your head? Spotify has you covered. In this episode, Armando shares how business at his dream plumbing company exploded after a 60-second TikTok went viral with over 50 million views. He also elaborates on how his social media presence has influenced recruiting and his reputation among other local trades. Join us as we discuss: - (6:14) Armando’s leap into starting his plumbing business - (13:20) Plomero en Phoenix being embraced by the Hispanic community - (15:21) The company’s jingle that went viral on TikTok - (21:25) How their TikTok account has translated into business success Check out these resources we mentioned during the podcast: - TikTok Armando Ramos - Plomero en Phoenix - Jingle stuck in your head? Spotify has you covered You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Most men and women in the trades prefer taking care of business in the field over burying their heads in a computer. My guest, Mike Marcil, Software Coach at Nexstar Network, is on a mission to help businesses maximize their software proficiencies so they can focus on what’s important - servicing their customers. As a veteran of the ServiceTitan OS since 2014, he knows a thing or two about getting the most out of your software’s potential. Join us as we discuss: - Mike’s journey from HVAC sales to trainer - His observations from Nexstar’s partnership with ServiceTitan - Why change in the industry is a good thing - Daily habits that augment your potential with ServiceTitan’s OS Check out these resources we mentioned during the podcast: - Mike Marcil - Nexstar Network Help ServiceTitan support St. Jude Children's Hospital when you submit a referral: https://refer.servicetitan.com/ You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Some of the leading pioneers in the trades are people who want to be part of the solution to a problem that needs fixing. That’s why my guest, Lina Kurucz, Managing Partner at Plumbing Troopers, Inc., dove head-first into the plumbing business in 2015. She used her marketing background to kickstart a Florida plumbing firm that puts customer needs first. By leaning on her employees’ expertise, she’s helped set a new standard for trades in her area. Join us as we discuss: - Why Lina saw a need for starting a plumbing enterprise - The growing pains of a new business - Supporting employees, including mental health awareness - Investing in new technology that fulfills custom needs Check out these resources we mentioned during the podcast: - Lina Kurucz - Plumbing Troopers, Inc Help ServiceTitan support St. Jude Children's Hospital when you submit a referral: https://refer.servicetitan.com/ You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

How often are service techs confronted with customer leads that they don’t know how to handle? Kelcey Summers, President at Service Business Evolution (SBE), and Will Smith, VP of Coaching & Training at SBE, contend that the issue isn’t lack of know-how but the absence of training. By coaching technicians to work with customers to solve problems rather than push sales, Kelcey and Will believe that businesses will see positive returns on their bottom lines. Join us as we discuss: - Why the founder of SBE felt a need to aid technicians through coaching - How positive reinforcement management can empower technicians - The culture and ethics behind bridging the customer service gap - The dichotomy of problem-solving versus product sales Check out these resources we mentioned during the podcast: - Kelcey Summers - Will Smith Help ServiceTitan support St. Jude Children's Hospital when you submit a referral: https://refer.servicetitan.com/ You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

For decades, the American trades have had a regrettable stigma of dirty jobs meant for the uneducated. My guest, Joshua Page, President of JP Electric and Son, Inc. in Fitchburg, Massachusetts, is on a mission to break down that barrier. Joshua wants to educate our youth and open their eyes to the real potential that awaits them in the trades. Join us as we discuss: - Joshua’s journey through the trades into electrical contracting - How he became a speaking advocate for the trades - Why the generational gap needs to be addressed - Using childrens’ books to educate future generations Check out these resources we mentioned during the podcast: - Joshua Page TedX Talk - www.HusbandFatherEntrepreneur.com - www.JoshuaPage.pro Help ServiceTitan support St. Jude Children's Hospital when you submit a referral: https://refer.servicetitan.com/ Josh's book, "What Does Your Daddy Do?" - available later this year. You can find this interview and many more by subscribing to Toolbox of the Trades on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox of the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s a hard combination to both take advice and learn from experience, but that’s what these father and daughter owners have really taken to heart. Hear our conversation with Chloe Davis and Ben Davis at Express Plumbing Heating & Air: Mentorship and deciding to work with your dad Why personal growth and people management are intertwined Best practices for designing process for people and systems More information about Chloe and Ben and today’s topics: https://expressplumbingidaho.com/ https://monday.com/ Know a business that could use a bit of muscle from ServiceTitan? Refer them here! To hear more tales from the trades, follow Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

What’s it like to manage a family of companies with your sisters? Tune in for their amazing story of company growth from one to 217 employees and their plans to double again this decade. Hear our conversation with sisters Jessica (Howe) Groat, CFO; Jaime Howe, Plumbing Operations Manager; and Haley Howe, GM, Restoration and Flood — all at the Bill Howe Family of Companies: How the company began and why they joined the company Their unique specialities and career path within Bill Howe Advice for contractors Developing an aggressive growth plan More information about Jessica, Jaime, Haley, and today’s topics: LinkedIn Profile: Jessica Groat LinkedIn Profile: Jaime Howe LinkedIn Profile: Haley Howe Company Website: https://www.billhowe.com/ To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted on Ausha. See ausha.co/privacy-policy for more information.

If you want superhero technicians, you have to provide them with superhero tools like taking a picture of a data plate and immediately knowing the history of that unit. Emerging technologies have enabled efficiencies and safety measures that technicians have never known before. But the best part: The tech eliminates the physical toll. Hear our conversation with Aaron Salow, CEO of XOi Technologies: Learning curves in business & an understanding of XOi Technologies Working w/ technicians to make their job more efficient Building tech & customer relationships What’s next for Aaron & advice to the listeners More information about Aaron and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/c-aaron-salow-58420a8/ Company Website: https://xoi.io/ To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted on Ausha. See ausha.co/privacy-policy for more information.

Think about data as levers you can pull to optimize outcomes for your company. Put that way, it doesn’t sound quite so overwhelming to get started in data. Hear our conversation with Tyson Freeman, Head of Contractor Advisory Services at ServiceTitan: Why contractors should care about data Company-wide data goals need employee buy-in How to get started in data reporting More information about Tyson and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/tyson-freeman-30511084/ Company Website: https://www.servicetitan.com/ To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

Want to build an undeniable brand that speaks to the consumer? Well, have a seat on the couch because the brand therapist is in. Hear our conversation with Dan Antonelli, President and Chief Creative Officer at KickCharge Creative: Why disruption matters in branding How a weak brand slows your business down How to build the foundation for a premium brand More information about Dan and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/danantonelli/ Company Website: https://www.kickcharge.com/ Branded, Not Blanded: https://www.kickcharge.com/tips-tools/our-books-2/ Purple Cow: https://geni.us/radixpurple To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted on Ausha. See ausha.co/privacy-policy for more information.

David Noseworthy, Vice President of Corporate Development at Friendly Home Services Group, has worked on both Bay Street and Wall Street but now his focus has turned back to the trades with a very specific goal in mind: unlocking latent potential in employees. Why, you ask? Because David and the Friendly Group believe by unlocking the latent potential of each employee, you unlock the potential of the entire company. Or as David puts it, you’re “doing well by doing good.” Join us as we discuss: The importance of unlocking latent potential in employees How mentorship can be mutually beneficial Qualities service shops should have if they aspire to be acquired by a private equity group Advice for companies looking to scale and grow their companies on their own The future of private equity More information about David and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/drnoseworthy/ Company Website: https://friendlygroup.com/ To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, I interview Sean McGuire, Director of Innovative Technologies at Mechanical Contractors Association of America (MCAA) about what it’s like to work beside contractors working with advancements in technology. A true tech detective for the trades, Sean encourages listeners to plan for the future, consider augmented reality, and much more. Join us as we discuss: - Top technology tips for contractors - Predictions for future trends - The importance of continuous education - Overcoming reluctance to change - Data-driven predictive learning Check out these resources we mentioned: MCAA Annual Convention MEP Conference Trimble XR10 To hear more tales from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted on Ausha. See ausha.co/privacy-policy for more information.

Today’s guest joined ServiceTitan after running marketing for one of the biggest brands in the trades. If you want to learn how to take your marketing to the next level (and why it’s so important to do your math), you won’t want to miss this episode. In this episode, I interview ServiceTitan’s own Sarah Ghirardo, Sr. Marketing Operations Manager, about her best wisdom for marketing in the trades. Join us as we discuss: Changing consumers’ thoughts and behavior with branding Seasonal campaign tips and insights Marketing communities, mentorship, and agency relationships Making math a part of your marketing arsenal Check out these resources we mentioned: Purple Cow by Seth Godin Lady Titans Community Service Champions My Story Playlist on YouTube Ep. 82 w/ Cassie Pound To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted on Ausha. See ausha.co/privacy-policy for more information.

Business leaders make all kinds of mistakes, but here’s a huge one: You look at your top line and think that makes you successful. In this episode, I speak with Mike Disney, CEO at CEO Warrior, and Mary Anglen, Senior Advisor at CEO Warrior, about the nine pillars needed to build a true foundation for success — and other common errors of leaders in the trades. Join us as we discuss: Why you need to hear the hurtful truth Building a foundation of predictable success Major mistakes regarding employees and promotion Mike’s and Mary’s favorite pillar: clarity Check out these resources we mentioned: The 9 Pillars That Will Scale Any Business Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

When you’re focused on creating five-star experiences for customers, you have to create five-star experiences for employees, too. Serving people as a core value extends to customers and employees both. Cassie Pound, Co Owner and Vice President at Quality Heating, Cooling & Plumbing, grew her HVAC company from 10 to nearly 50 employees by focusing equally on customer experience and employee experience. Join us as we discuss: - What it means to be family owned vs. locally owned - Creating a competitive employee experience - Working with your partner — and your children - Changing the narrative about trades to recruit women and young people To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, our website, or anywhere you get podcasts. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted on Ausha. See ausha.co/privacy-policy for more information.

The mindset and outlook has changed in the water treatment industry in the past couple of years. It’s more future-minded and community-oriented than it has ever been before. In this episode, I speak with Water Quality Association’s Kathleen Burbidge, External Affairs Associate Director, and Eric Yeggy, Technical Affairs Director, about harnessing the opportunity to have a voice together and bolstering the industry with community relationships. Join us as we discuss: A renewed mindset for water treatment professionals The successes of WQA’s LEAD mentoring program Science-based education and communication about water quality Recent community growth in the water treatment industry Check out these resources we mentioned: LEAD Mentoring Program WQA’s Upcoming Convention To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted on Ausha. See ausha.co/privacy-policy for more information.

When you create an ad for your services, do you lead by asking potential clients where they went to college, whether they can juggle or how much they owe the IRS? That would be insane, right? Well, in today’s hiring market, leading with a litany of requirements is just as crazy. That’s one of the many insights Jody Underhill, Senior Partner at Rapid Hire, brings in today’s episode that will help you beat the labor shortage and the strong employee market in the current recruiting landscape. Join us as we discuss: - Why you should ask not what your employees do, but what you can do for them - How to get the most out of social media recruiting - How to entice too talent with a career and not just a job Get your free strategy session for a special plan to improve your recruiting here. You will leave the call with strategies you can implement right away and learn more about the Rapid Hire system. If you want to hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.