Tip the Scales

Chad Dudley, founder at Dudley DeBosier Injury Lawyers, has grown his firm to over 60 attorneys and over 200 staff members. He replicates that success in firms across the nation. He has worked nationwide with over 200 law firms to accelerate growth, increase revenue, and build stronger practices. Driven by curiosity, he has charted the course for any practice to significantly increase profit margins. At first glance, implementing effective systems and generating the right reports may seem simple ways to increase revenue. But it is in the details where the real work - and Chad's insight - begins. Today, he shares with us the right way to think about, and structure, intake. How to evaluate the revenue production and labor costs. And he gives us the five reports that every firm needs to understand in order to thrive.

Author of Fireproof: A Five-step Model to Take your Law Firm from Unpredictable to Wildly Profitable, Mike Morse helps law firms run smoother, faster, and ultimately, more profitable. He has worked with hundreds of firms and knows how to create efficient machines primed to scale at unreasonable rates. We know that a law firm needs to run like a business to stay competitive. With the Fireproof method, Mike Morse Law Firm has grown to 4 million to 55 million in revenue and from 30 employees to 180. Mike shows us how to do it. Mike gets into hiring and firing effectively and the importance of org charts. Why rocks and jumbotrons will help move your business forward. And he explains the bedrock of it all: Entrepreneurial Operating Systems - EOS, for short.

Sara Williams empowers female attorneys, educates, and is a killer litigator. The trial attorney at Alexander Shunnarah Personal Injury Attorneys has recovered over $15 Million for her clients. She got to where she is, not by putting her head down, hoping that someone took notice of her accomplishments. She spoke up, demanded cases that would advance her career, and actively sought positions that would help her grow. Sara has a bold personality and goes after what she wants. She trains other attorneys to do the same. On today's episode, she shows us how. We tackle why so many women lawyers leave the industry and what can be done about it. The green flags women should look for when looking for a firm. And how to get past fear to take ownership of your life and career.

Maria Monroy, host of Tip the Scales and President of LawRank sat with Jennifer Gore live at the Trial Lawyers University Conference. In today's episode, Maria gets personal about the history of LawRank, a leading SEO agency she started with her husband Mariano. Maria offers a no-BS breakdown of SEO and sets common misconceptions straight. She answers the questions you've always had, and a few you might not think to ask. And she breaks down how to use data to build a stronger firm.

$2 Billion recovered in the past 10 years. 10,000 active cases across eight locations. Lawyer of the Year and scores of accolades. Brett Schreiber, Partner at Singleton Schreiber, credits his success in trial and business to one thing: being present. Brett is able to tap into flow states so often because he is both clear on his limitations and knows how to put the best people in positions to do the rest. From hiring to referrals and serving the community Brett wants whats best fro everyone involved. He understands that we are all in this together. Today, he shares how to keep that "small firm" feel when your caseload is in the tens of thousands, as well as the tools a firm of that size uses to keep the train on the tracks. And why parenting can make you a better trial attorney and what mindfulness has to do with running a successful firm.

For Ali Awad, business is common sense. At just five years old he sold collectible trading cards to classmates. And turned a profit. Hooked on the power of money, he never turned back. Thanks to hi business acumen his firm, CEO Lawyer Personal Injury Law Firm is a take-off success. In his first year of practice, he settled over one million dollars for his clients and hold a success rate of 99.5%. Ali is a wealth of knowledge and share with us how to become famous in your niche without spending money and why the drive to outwork anyone is internal. He shares his thoughts on why great trial attorneys are already incredible marketers and how perspective shapes every choice and, ultimately, our success.

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space.

Personal injury attorney, a Board Certified expert in construction law, and Partner at Baggett Law Personal Injury Attorneys, Amanda Baggett has built a thriving practice with her husband Matt. She received an AV Preeminent rating by Martindale-Hubbell, an honor given to only 10% of all attorneys. She has been named to the Super Lawyers List every year since 2009, and has repeatedly been recognized for excellence by Florida Trend Magazine. Today, she covers how to convey a brand perception that balances friendliness with effective lawyering. How to stand out in a competitive market like Florida. What successfully onboarding a client looks like and where to invest in your firm - after SEO.

To come out on top as a new firm, Max Antony knows that you must get creative, niche down, and never give up. He started with a shoestring budget and has grown over the past five years to a staff of four. Attorney at Antony Law Group, Max is living proof that even a solo attorney on a shoestring budget can punch above his weight and develop a thriving practice. He shares the most difficult parts of starting a new firm - and how to get through them. When his firm had no marketing budget, he found success by tapping into social media. And he explains how building a network can help your firm succeed.

You can build a successful practice without paid marketing - IF you are willing to hustle. Mohammad hits the ground HARD with guerrilla marketing on a daily basis. And he reaps the rewards of community engagement and the trust that comes from sowing face. A man of the people, he understands the needs of his clients. The Owner and Founder of Attorneys of Chicago serves hundreds of personal injury claimants and is rapidly growing. Today, we discuss reaching your goals by any means necessary and the unstoppable power of guerrilla marketing. Why money matters to your firm - especially if you think it doesn't. And why you should own who you are - proudly - at all times. Mohammad gets personal about intake and moving beyond survival mode.

Owner of Atlanta Personal Injury Law Group, Jennifer Gore-Cuthbert's firm has grown 7200% since opening just under a decade ago. She has served over 5,000 clients and recovered hundreds of millions of dollars. A recent addition to the INC. 5000 list, her firm is one of the fastest-growing in the nation. She is also a mother who infuses her core values into both her professional and personal life.

When you command a team of over 300 consultants, you learn a thing or two about identifying "A" players. Executive Director of Technology Enablement, Lena Haviland has spent the past 16 years perfecting hiring systems. She understands that the acquisition and retention of top talent begins with identifying their "why" and meeting their needs accordingly. She shares with us what hiring slow and firing fast really means and why it is essential to the health of your firm. How setting goals and expectations with your team is an evolving process that should be communicated frequently. And she reveals why firing an employee is best for everyone involved.

Few people have more experience with jury selection than Harry and Claire Plotkin. Over the past 20 years, their expertise in picking the right jury has helped attorneys recover over $2 Billion in over 800 trials. The California-based husband and wife team turn to values, beliefs, and expectations to help craft the ideal jury. They help attorneys focus on the most important aspect - creating a bond with each juror. We discuss why jurors make value-based decisions - and what to do about it. And the best open-ended questions to ask a potential juror, the right way to uncover their true feelings, and what to avoid. We cover jury selection myths and what chess has to do with jury selection.

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.

Irving Pedroza is the definition of resiliency. When faced with extreme adversity, he took life into his own hands and created the world that he wanted to see. Through deep healing and work, he has come out empathetic and kind - truly wanting others to succeed. With Irving, what you see is what you get. He has worked to be the same person both in and out of the courtroom and has litigated hundreds of cases and recovered millions for his injured clients. His unique experiences have set him on a mission to help people feel less broken. Today, we discuss recovering from betrayal and lifting up others. He reveals how sharing trauma can heal both the storyteller and the listener. And how in the face of adversity - we get to decide who we become.

Chad Dudley knows a thing or two about making good firms great. CEO of CJ Advertising, for 25 years he has helped personal injury brands dominate their space. Currently, he represents over 45 Personal Injury brands across the country. His guidance is not theoretical. His firm, Dudley DeBosier Injury Attorneys was built from the ground up. Today they employ 60 attorneys and over 220 staff - helping thousands across the state of Louisiana in the process. Today, Chad explains why the biggest bottleneck at a growing firm is the owner and how to "let go to grow". Every successful firm is built on the strengths of leadership - not their weaknesses or what they hate doing. He delves into the importance of identifying limiting beliefs surrounding firm growth and the mechanics of delegating with accountability.

Darryl "The Hammer" Isaacs is set to celebrate 30 years in the Personal Injury field. His firm has become a stand-out example of what it looks like to succeed on your own terms. Isaacs & Isaacs has recovered over $2 Billion and amassed over 400 years of combined legal experience. But he did not get where he is through greed or putting others down. His growth has come from helping others - even his competition - coupled with the constant desire to learn. Today, Darryl explains why his focus is never on money and how masterminds make good lawyers great. Hear his passion as he discusses the Brain Trust Summit and why he still gives out his cell phone number.

If superheroes did exist, they would probably look a lot like Bob Simon. A champion for the people, he Co-Founded Justice Team (AKA The Simon Law Group). The California-based firm, led by twin brothers Bob and Brad, wields the power of nearly thirty attorneys for restorative justice in personal injury. Bob transformed his love of community into Justice HQ. The four locations serve as a hub for a new generation of attorneys who believe in the power of camaraderie and collaboration. But Bob is not all work, he also knows how to have a good time. Enter Law-Di-Gras: An educational conference for lawyers and doctors that feels more like a golf tournament by day and a music festival by night. For the first-ever episode of Tip the Scales, Maria Monroy sat with the founder of Law-Di-Gras to get personal about why it always pays to help others succeed and why ego will cut success off at the knees. Using the values of family and community as a north star, we discuss building a practice with nearly every member of his family and the importance of picking a partner who makes you better.

When success lies in the balance of law and life - Maria Monroy is here to help you Tip the Scales.