5. Trust and Exposure: The Secret Promise of Media Campaigns | Gary Sarner, ROI360+
Today, Gary Sarner covers how your firm should be spending on broadcast media to have the most impact at any budget, and we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.
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Show Notes
In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.