Tip the Scales

Tip the Scales presents a very special episode of Bourbon of Proof w/ our friends Bob Simon and Maura Fiore of the Justice Team. The guest is none other than our very own, Maria Monroy. _____ ⁠⁠LawRank⁠⁠ grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at ⁠⁠https://lawrank.com/report⁠⁠. ⁠⁠Subscribe to us on your favorite podcast app⁠⁠ Rate us 5 stars on ⁠⁠iTunes⁠⁠ and ⁠⁠Spotify⁠⁠ ⁠⁠Watch us on YouTube⁠⁠ Follow us on ⁠⁠Instagram⁠⁠ and ⁠⁠TikTok⁠⁠

On this week’s episode, Maria talks to attorney Tom Grillo. They chat about his life as a cop, the future of law with self-driving cars, why you shouldn’t resist AI, the reality of kids playing sports, why you can’t rush marketing, and the best software to increase your law office efficiency. Get in touch with Tom at https://fromenlaw.com Guest Tom Grillo (@buffalo_injury_lawyer on Instagram) is an attorney at John J. Fromen and former law enforcement officer. Tom has been practicing law since 2004. He practices in the areas of Personal Injury Litigation, Commercial Litigation, Real Estate and Business Law. He is licensed to practice law in both New York and Florida. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria welcomes her biggest fan Chrissy Hagen! They talk about switching law firms, teaching their kids about consequences, the struggle with screen time, how to get the number you want from a Jury, cussing, and her move back to Michigan. Get in touch with Chrissy at https://olsmanlaw.com/ Guest Chrissy Hagen (@lawyerchrissy on Instagram) is an attorney specializing in auto and trucking cases. Her personal experience as a mother of twins deepened her empathy and understanding of the challenges her clients face. Balancing motherhood with her legal career, she demonstrated exceptional multitasking abilities and a steadfast commitment to both her family and her clients. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria chats with trial lawyer Stefano Portigliatti. They speak about attending the members only AAJ conference in Ponte Vedra, using his behavioral studies background during trial, identifying jury personality types, being a present dad, and we hear the story about the time Maria was right. Get in touch with Stefano at https://www.cokerlaw.com/ Guest Stefano Portigliatti (@sportigliatti on Instagram) is a trial attorney specializing in commercial motor vehicle cases at Coker Law. He is one of only 20 attorneys in the United States to pass a rigorous exam on trucking laws, an intensive background check and prove that his practice is dedicated to protecting victims of truck crashes. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

The following is a repost of episode 107 UNCENSORED! On this week’s episode, Maria welcomes back the infamous Jefferson Fisher (Live at Law-Di-Gras!). They chat about alternatives to cussing, give the low down on Jefferson’s new podcast, what it’s like to be let down by close friends, the secret to good parenting, and Maria’s crush on Andrew Huberman. Get in touch with Jefferson at ⁠https://www.jeffersonfisher.com⁠ Guest Jefferson Fisher (⁠@jefferson_fisher⁠ on Instagram and ⁠@justaskjefferson⁠ on TikTok) is a Texas board certified personal injury attorney and law firm owner of Fisher Firm. In 2022, he began making videos of my practical communication tips to help people argue less and talk more. Today, he is one of the most respected voices on communication and arguments in the world. Host Maria Monroy (⁠@marialawrank⁠ on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ ⁠LawRank⁠ grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at ⁠https://lawrank.com/report⁠. ⁠Subscribe to us on your favorite podcast app⁠ Rate us 5 stars on ⁠iTunes⁠ and ⁠Spotify⁠ ⁠Watch us on YouTube⁠ Follow us on ⁠Instagram⁠ and ⁠TikTok⁠

On this week’s episode, Maria talks with trial attorney and partner at Breit Biniazan, Kevin Biniazan. They discuss being a partner at 32, his latest case defending victims of sexual abuse, how to take jurors on an emotional journey, being aware of nice guy offenders, and the best books for optimizing your legal operations. Get in touch with Kevin at https://www.bbtrial.com Guest Kevin Biniazan (@kevinbiniazan on Instagram) is a trial attorney and partner at Breit Biniazan. In his first five years of practice, he has tried over a dozen jury trials and recovered over $100 million in verdicts and settlements for his clients. Currently, Kevin is representing 47 individuals who have alleged sexual abuse and battery over a period ranging from 2008 to 2020. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, we have another hosting takeover with attorney and social media sensation Jenn Gore! She speaks with friend and guest Steve Mehr about how he met Sweet James, growing to 500 employees in 5 years, running an efficient law firm, why you shouldn’t be afraid of AI, and making time for family. Get in touch with Steve at https://sweetjames.com Guest Steve Mehr (@stevemehr on Instagram) is a founding partner of Sweet James and has been awarded “The Best Attorneys of America” by Rues Ratings. Throughout his legal career, he has overseen hundreds of millions of dollars in successful recoveries for clients. Host Jennifer Gore (@jenngorelawyer on Instagram) is the founder and owner of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-author’s of the book “Tiger Tactics CEO Edition”. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria talks with trial lawyer and founder of the Rowley Law Firm, Nick Rowley. They discuss getting recognized by fans, being father to 11 children, why cold showers are good for you, how exercise impacts you in the courtroom, and the dangerous chemicals that could be in the walls of your kid’s school. Get in touch with Nick at https://www.nicholascrowley.com Guest Nicholas Rowley (@jurytriallawyer on Instagram) has won more than $3 Billion in jury verdicts and settlements across the country. By age 19, while in the military, Nick completed his bachelor’s degree and three associates degrees and started working on a Master’s Degree. He was trained and certified as a firefighter and worked as a volunteer firefighter for a fire department near his military base. Nick continued his service while he attended law school. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria speaks with attorney Kurt Zaner. They discuss how to create a hero in the courtroom, making an emotional connection with the jury, why it’s ok to cry, how faith plays a big part in Kurt’s life, what Game of Thrones has in common with the practice of law, and there’s even a brief visit from Mr. Sinatra.” Get in touch with Kurt at https://zanerlaw.com Guest Kurt Zaner (Connect on LinkedIn) has secured the largest premises liability verdict in the history of Colorado ($16,000,000.00) and recently secured one of the largest personal injury verdicts in Federal Court for $30,000,000.00. As a trained stage actor, Kurt credits much of his trial success to his theatrical training in college and in Los Angeles prior to law school. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Something different this week on Tip the Scales. It’s an ATTORNEY TAKOVER with Sean Claggett and Ed Ciarimboli! They argue over golf balls, go over the finer points of wine making, and figure out who’s actually hosting this thing. Get in touch with Sean at https://www.claggettlaw.com/ Get in touch with Ed at https://www.fellermanlaw.com/ Host Sean Claggett (@claggettsykes on Instagram) is an established Las Vegas personal injury attorney and founder of Claggett & Sykes Law Firm. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and his trial team in New Mexico won a record $485 million jury verdict against a national healthcare company. Guest Ed Ciarimboli (@edciarimboli on Instagram) is an attorney and founding partner at Fellerman & Ciarimboli Law PC. Attorney Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. He has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008 _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria welcomes back the infamous Jefferson Fisher (Live at Law-Di-Gras!). They chat about alternatives to cussing, give the low down on Jefferson’s new podcast, what it’s like to be let down by close friends, the secret to good parenting, and Maria’s crush on Andrew Huberman. Get in touch with Jefferson at https://www.jeffersonfisher.com Guest Jefferson Fisher (@jefferson_fisher on Instagram and @justaskjefferson on TikTok) is a Texas board certified personal injury attorney and law firm owner of Fisher Firm. In 2022, he began making videos of my practical communication tips to help people argue less and talk more. Today, he is one of the most respected voices on communication and arguments in the world. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria welcomes back the famous Jenn Gore! They discuss Jenn’s new consulting venture, opening up about her divorce on social media, some SEO insights from Maria, setting reach goals, eating meat after 35 years, and why chewing is so hard. Get in touch with Jenn at https://atlinjurylawgroup.com Guest Jennifer Gore (@jenngorelawyer on Instagram) is the founder and owner of Atlanta Personal Injury Law Group. Her firm was recognized on the Inc 5000 list of Fastest Growing Companies in the US in 2022 and 2023. She is also one of the co-author’s of the book “Tiger Tactics CEO Edition”. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria chats with Ray Mieszaniec of EvenUp. They discuss his billion dollar valuation, how he views the AI landscape moving forward, spending 200 days on the road, growing from 0 to 1000 clients in 3 years, and why Maria didn’t take him so seriously when they met. You can get in touch with Ray at https://www.evenuplaw.com Guest Ray Mieszaniec (@mieszaniec on Instagram) is the COO and co-founder of EvenUp. Raymond's experience in the financial sector has given him a unique perspective on how to use data and analytics to identify risk and compliance issues. He received his undergraduate degree in economics from Simon Fraser University and their MBA from the Hong Kong University of Science and Technology. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. ____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s very special solo episode, Maria does a deep dive on local SEO. She answers top questions from lawyers such as; Where do I locate my office? How many reviews do I need? How do I answer negative reviews? Should I change the name of my firm? All this and more on this episode of Tip the Scales. You can get in touch with Maria at https://lawrank.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week’s episode, Maria speaks with veteran, attorney, and founder of Berry Law, John Berry. They discuss serving in the military, working with veterans, what it’s like to run a law firm with 3 practice areas, how to apply military leadership to business teams, and Maria finally meets someone who also refers to intake as sales. You can get in touch with John at https://ptsdlawyers.com Guest John Berry (@theveteranlawyer on Instagram) after receiving his commission as an infantry officer in the U.S. Army, John completed Airborne School and Ranger School. John finished his military career as a Battalion Commander in the National Guard and retired as a lieutenant colonel.Berry Law has served over 10,000 Veterans nationwide recovering over $300 million in backpay awards for veterans. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“"I have always taken every dollar that I have made and reinvested it back into the firm.” On this week’s episode, Maria talks with founder and CEO of Alexander Shunnarah Trial Attorneys, Alexander Shunnarah. They discuss firm acquisition, mass torts, making investments, playing poker, and why it took him so long to believe Maria. Guest Alexander Shunnarah (@alexander_shunnarah on Instagram) is the founder and CEO of Alexander Shunnarah Trial Attorneys. Shunnarah is well known for the ubiquity of his billboards and has spoken at national conferences about his marketing campaigns. In 2016, he was named "Master of Marketing" by The National Trial Lawyer Magazine. You can get in touch with Alexander at https://shunnarah.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“My lawyers have 100% discretion to cut any fee, at any amount, up to 100%. We cut over a million dollars in fees a year.” On this week’s episode, Maria talks with attorney and founder of Sam Aguiar Injury Lawyers, Sam Aguiar. They discuss how to create a world class client experience, making great hires, where to spend your advertising dollars, and the right way to get involved in the community. Guest Sam Aguiar (@aguiarlaw on Instagram) is an attorney and founder of Sam Aguiar Injury Lawyers. He has obtained dozens of seven- and eight-figure verdicts and settlements, including his notable leadership in the historic Breonna Taylor case, which resulted in one of the largest civil rights settlements in United States history. Sam’s successes on high-profile cases have been featured on national outlets such as Hulu, ABC’s 20-20, the New York Times, Time Magazine, CNN, NBC, BBC, NPR, and the Washington Post. You can get in touch with Sam at https://aguiarinjurylawyers.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“It’s different doing something you love doing when you’re doing it for money.” On this week’s 100th episode, Maria talks with husband, comedian, co-founder, and COO of LawRank, Mariano Rodriguez. They discuss LawRank beginnings, Mariano’s standup career, what it’s like working with your spouse, and SEO tips and tricks. Guest Mariano Rodriguez (@lawrank on Instagram) graduated from UCLA School of Law and co-founded LawRank while attending law school. LawRank was founded with one goal in mind – to get attorneys on Google’s first page. You can get in touch with Mariano at https://lawrank.com/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We shot these commercials. We had people sending us money. They would send me a check…so that we would donate to the humane society of our choice, in their name.” On this week’s episode Maria talks with attorney and co-founder of Colombo Law, Dino Colombo. They discuss putting 100% or their marketing dollars into trucks, how “Smile Break” commercials changed everything, and why John Morgan is a visionary. Highlights 02:56 100% trucks 06:51 Smile Breaks 26:45 Morgan & Morgan Guest Dino Colombo (@colombolaw on Instagram) is co-founder of Colombo Law. He has been litigating complex personal injury and wrongful death cases for the past 26 years. Mr. Colombo’s practice focuses on trucking accidents and other catastrophic injury cases You can get in touch with Dino at https://www.colombolaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“How does it never happen, you’re never sick? Because I drink alcohol everyday. It sanitizes your system. Salt water and bourbon cures everything.” On this week’s episode Maria talks with attorney and co-founder of the Simon Law Group, Bob Simon. They discuss what’s different at Law-Di-Gras 2024, Attorney Share coming out of beta, why you should never call Bob, what to know about starting a podcast, and the origins of the planetfunbob name. Highlights 07:43 Attorney Share updates 11:58 Don’t call me 25:35 Planetfunbob Guest Bob Simon (@planetfunbob on Instagram) is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He has won Trial Lawyer of the Year several times, as voted on by his peers. Bob also spends a lot of his time giving back to the community and mentoring other trial lawyers in the craft of consumer advocate law. You can get in touch with Bob at https://www.thesimonlawgroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Let’s say you're flying in a jet and you're flying 10,000 miles. A one degree change in your path…makes you thousands of miles away from where you would have otherwise been.” On this week’s episode Maria talks with attorney and founding partner of Attorney Brian White Personal Injury Lawyers, Brian White. They discuss how Brian became the world’s best looking lawyer, what it takes to go viral, transitioning from trial to operations, why it pays to get a lot of billboards, and how he overcame a childhood stutter. Highlights 02:10 The world’s best looking lawyer 12:11 That’s a lot of billboards 45:28 A secret clothing line Guest Brian White (@attorneybrianwhite on Instagram) is an attorney and founding partner of Attorney Brian White Personal Injury Lawyers. His is a Board Certified in Personal Injury Trial Law — Texas Board of Legal Specialization, which is a qualification shared by only about 3% of lawyers. You can get in touch with Brian at https://attorneybrianwhite.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We have built virtually everything on the foundation of excellent client service and attention and relationships. And if our people, our lawyers, our non-attorneys, if they don’t understand the purpose of what we’re doing, there is no way that they’re going to deliver that…excellent client service.” On this week’s episode Maria talks with attorney and founder of Jeffcoat Injury & Car Accident Lawyers, Michael Jeffcoat. They discuss how to run a multi-practice law firm, specifically one that covers both personal injury and criminal defense, why you might want a culture specialist in your c-suite, and why you shouldn’t throw all your marketing eggs in one basket. Highlights 01:11 Running a multi-practice law firm 19:52 Bystander stress 23:05 Chief Community Officer Guest Michael Jeffcoat (@thejeffcoatfirm on Instagram) is an attorney and founder of Jeffcoat Injury & Car Accident Lawyers.His practice areas include catastrophic car accidents, wrongful death, nursing home neglect and abuse, motorcycle accidents, truck accidents, dog bites, slip and fall accidents, product liability, workers compensation, and medical malpractice. He is a State Delegate to the American Association for Justice, a longtime board member of the South Carolina Association for Justice, and a former member of the South Carolina Bar’s House of Delegates. You can get in touch with Michael at https://scinjurylawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Original Air Date: November 22, 2023 For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes. Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.” On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms. Key Takeaways Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you. Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward. Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded. To connect with Jefferson, follow him on Instagram @jefferson_fisher Tip The Scales Website Tip the Scales Instagram Tip the Scales TikTok Tip the Scales Youtube Maria Monroy Instagram Maria Monroy LinkedIn LawRank Website LawRank Instagram LawRank TikTok LawRank X / Twitter LawRank Facebook LawRank LinkedIn LawRank YouTube Jefferson Fisher Website Jefferson Fisher Instagram Jefferson Fisher TikTok Jefferson Fisher Facebook Jefferson Fisher X / Twitter Jefferson Fisher LinkedIn Jefferson Fisher YouTube Fisher Firm Website Other episodes you might enjoy: 4. Irving Pedroza - Make the Choice: Champion for Kindness 11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending 20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more. 00:00 Intro 00:59 I’m that Jefferson 02:09 Who is Jefferson? 05:55 Jefferson’s family upbringing 06:55 Talk about your passion 08:46 Change your old school mentality 10:26 Disarming your opponent 16:01 Fisher Firm culture and values 18:21 1200 followers per minute 24:37 I’m writing a book 25:31 Self-help 26:16 How to talk to a narcissist 27:45 Setting boundaries 32:25 What’s next? 32:52 Outro

“The word freedom for me is very important. It’s freedom to try cases or it’s freedom to take up golf or it’s freedom to be with your kids or it’s freedom to travel the world. Freedom equates to happiness for me.” On this week’s episode Maria talks with attorney and founder of the Mike Morse Law Firm, Mike Morse. They discuss his record breaking $75 million verdict, what it was like going back to trial for the first time in years and how he helped a family finally find justice for their son. Highlights 14:31 Justice for the family 17:29 Looking for meaning 31:45 The Mona Lisa Guest Mike Morse (@855mikewins on Instagram) is an attorney and founder of the Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, Mike Morse Law Firm has grown to 200 employees, served 40,000 clients, and collected more than $1.5 billion for victims of auto, truck and motorcycle accidents. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF. You can get in touch with Mike at https://www.855mikewins.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Pod Mentions Book: Fireproof by Mike Morse _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“When I was younger my dad asked me,”Don’t you want to be a lawyer like me?” and I was like, “No, you work too f-ing hard.” And it’s true. I work way too f-ing hard. It’s an obsession…and I couldn’t imagine doing anything else.” On this week’s episode Maria talks with attorney and partner at Parris Law Firm, Khail Parris. They discuss his recent $58M slip and fall verdict, why he got reported, the pros and cons of pharmacology, working with his father R. Rex Parris and the best thing to ever happen to him. Highlights 07:02 I got reported 20:54 $58M slip and fall 38:24 Best thing to happen Guest Khail Parris (@kale_paris on Instagram) is an attorney and partner at Parris Law Firm. Khail specializes in personal injury, product liability, and product defect claims. He has been designated one of Super Lawyers’ Southern California “Rising Stars” from 2021 to 2024. Since joining the firm in 2015, Parris has recovered more than $200 million in verdicts and settlements for injured individuals. You can get in touch with Khail at https://parris.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Pod Mentions Book: The Way of the Superior Man by David Deida _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“I want younger attorneys to know, there is a real struggle to growth…If you’re bringing in five, ten cases, within two, three years opening your firm, bro, bravo to you. Don’t think you have to be at 100 cases right away.” On this week’s episode Maria talks with lawyer and founder of Attorneys of Chicago Personal Injury Lawyers, Moe Ramadan. They discuss why attorney’s are scared to be themselves, how social media is both helping and damaging the younger generation, and how to embed yourself in the local community. Highlights 07:46 Attorneys lie 21:19 Your neighborhood lawyer 40:55 Billboards? Absolutely. Guest Moe Ramadan (@moethelawyer on Instagram) is a lawyer and founder of Attorneys of Chicago Personal Injury Lawyers. Mr. Ramadan is a distinguished Super Lawyers awardee, a peer-review organization, and is also an honorable board member of the grassroots organization Inner-City Muslim Action Network (IMAN) of Chicago. You can get in touch with Moe at https://attorneysofchicago.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“If you’re choosing your SEO vendor based upon price, it’s probably not gonna work out for you…not in 2024. There is no cheap and easy solution.” On this week’s episode Maria talks with founder and CEO of iLawyer Marketing, Mike Perez. They discuss the popular question, “Is SEO dead?”, why you shouldn’t upset Google, their no a-hole policy, and share some secret tips and tricks. Highlights 04:42 Google’s AI policy 09:55 SEO mistakes 21:48 How to improve your SEO Guest Mike Perez (@ilawyermarketing on Instagram) is the founder and CEO of iLawyer Marketing. Mike has been working in law firm marketing for more than 20 years. Over that time, he has spent over 40,000 hours on SEO and digital marketing related activities. You can get in touch with Mike at https://www.ilawyermarketing.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“My mom always said, “The greatest thing that can ever happen to you in life, is to fall in love with the right person.” It happened, for me and Nancy ” On this week’s episode Maria talks with attorney and partner at Romano Law Group, John Romano. They discuss the new generation of lawyers, optimism in the workplace, the secret to parenting, work-life balance and reveal the profession that tips best. Highlights 04:22 The ultimate optimist 17:44 Life’s biggest disappointment 41:18 Saint Nancy Guest John Romano (@romanolawgroup on Instagram) is a partner at Romano Law Group. He is a civil trial advocate board-certified by the Florida Bar, the National Board of Trial Advocacy, and the American Board of Professional Liability Attorneys. He lectures across America on trial advocacy and tort and criminal law, has authored three textbooks, and has published more than 100 articles in national publications or papers for national presentation. You can get in touch with John at https://romanolawgroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Movie: Pollyanna (1920) Movie: Pollyanna (1960) Book: Pollyanna by Eleanor H. Porter Book: Don’t Sweat the Small Stuff by Richard Carlson _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Sometimes you’re in the minority of the vote. Sometimes you’re in the majority. But you gotta respect the vote, respect everyone’s opinions, make sure everybody really feels heard in what’s being said and collectively at the end of the day move forward in the right direction together.” On this week’s episode Maria talks with attorney Scott Mansfield. They discuss how to form positive client relationships, the ups and downs of partnerships, how best to increase conversions, a few of Google’s best kept secrets and what it’s like being a cop while attending law school. Highlights 01:18 Client relationships 03:07 Let’s be cops 16:57 What Google wants Guest Scott Mansfield (@scottmmansfield on Instagram) is a founder of Mansfield Melancon Cranmer & Dick Injury Lawyers. For the consecutive years of 2018-2022, Scott was ranked by his peers among the Super Lawyers – Louisiana Rising Stars. The Rising Stars list recognizes less than 2.5% of attorneys in Louisiana. Prior to attending law school, Scott served his community as a commissioned deputy sheriff. You can get in touch with Scott at https://www.mmcdlaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Software: Filevine Software: Lead Docket Software: Vinetegrate Software: Periscope Software: Domo _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“The problem is, people can be very successful and then they get to my stage of my life and you look up and you say, “Is that all there is?”” On this week’s episode Maria talks with attorney, founder of Parris Law Firm and 16 year mayor of Lancastor, R. Rex Parris. They discuss what it’s like working with family, how social media impacts elections, a few of Rex’s favorite books and the unusual way he found an executive coach. Highlights 04:26 Childhood trauma 23:09 Social media’s impact on politics 29:53 The smartest person in the room Guest R. Rex Parris (@mayorrrex.parris on Instagram) and his wife, Carrol, founded the Parris Law Firm in 1985. In that time Rex has obtained dozens of seven-, eight- and nine-figure verdicts and settlements. He has also served as the mayor of Lancaster since 2008. During his initial terms as Mayor, Rex spearheaded the restoration of Lancaster, resulting in an 84% reduction in gang violence and a 37% decrease in serious crime. Lancaster also became the first city in the world to achieve "net zero" status. You can get in touch with Rex at https://parris.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Book: The Anxious Generation - Jonathan Haidt Book: Fates and Furies - Lauren Groff Book: The Illusion of Conscious Will - Daniel M. Wegner Book: Determined: A Science of Life without Free Will - Robert M. Sapolsky Book: Mindset: The New Psychology of Success - Carol S. Dweck _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“As a kid I was very argumentative… and now, I hate arguing. I guess my form of arguing is to hopefully develop a case that’s so overwhelmingly on my side that there’s really nothing to argue.” On this week’s episode Maria talks with trial lawyer Jordan Strokovsky. They discuss his latest big verdict, why ego is a good thing, the need to argue, having a growth mindset and Maria gives Jordan some SEO advice. Highlights 00:41 27 Million 23:15 Maria’s Advice 28:05 Growth Mindset Guest Jordan Strokovsky (@jordanstrokovsky on Instagram) is a trial lawyer serving the catastrophically injured in a diverse range of cases including medical malpractice, birth injury, truck accidents, fires, explosions, plane crashes, premises liability, product liability, workplace injuries, toxic torts, civil rights, car accidents and sexual assault. Most recently, Jordan obtained one of the largest medical malpractice awards in Pennsylvania history—a $30,321,145.60 recovery against Temple University Hospital where his client’s leg was amputated. You can get in touch with Jordan at https://actionafterinjury.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“The underlying fallacy that I’ve always lived with in my life is from the time I was very young, and I think it’s true for everybody, is we have this really really well developed idea of what has to happen for us to be ok. We define our win and everything else is less than win. ” On this week’s episode Maria talks with trial attorney Joe Fried about chasing financial stability, how your energy affects others, how working with a mindset coach can change your life and why you are just as deserving of happiness as the next person. Highlights 24:53 Financial stability 28:23 I am worthy 35:15 Energy awareness Guest Joe Fried is a trial attorney and founding partner of Fried Golberg LLC. Joe is known as one of the principal founders of truck accident law as a unique field and is credited with developing many of the best practices used by lawyers nationally in truck accident investigation and truck accident litigation. You can get in touch with Joe at https://www.friedgoldberg.com Listen to Joe’s previous podcasts: 20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys 38. Rewrite Your Sticky Notes: Fostering Intentional Optimism Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“This area of practice is very underserved…and if you just dig in a little bit and figure out the systemic problem, that corporate neglect…you can get a ton of information about what’s actually going on at that nursing home without even filing a lawsuit.” On this week’s episode Maria talks with managing partner of Smith Clinesmith, Dawn Smith. They discuss what it takes to specialize in elder abuse law, tips on creating great business processes, how to parent with ChatGPT and why small talk is the worst. Highlights 10:03 Growing an elder abuse law firm 22:26 ChatGPT parenting 31:26 Losing your ice cream Guest Dawn Smith (@dawnsmithlaw on Instagram) is managing partner at Smith Clinesmith. Dawn has garnered widespread recognition as one of the top attorneys in her field and nursing home law. Her expertise and track record of success have earned her the prestigious distinction of being among the top trial attorneys in the country. You can get in touch with Dawn at https://fightingelderabuse.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Software: Trainual Software: Guru Software: Attorney Share Book: Dopamine Nation Video: Huberman - Multitasking _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We pledge to donate to the community, in one fashion or another, at least $100 thousand a year.” On this week’s episode Maria talks with trial attorney Rick Albuquerque. They discuss pivoting from traditional marketing to community involvement, the state of bullying in New Jersey, what it takes to coordinate over 100 events a year and whether there is ROI in grassroots. Highlights 03:43 Bullies vs school boards 08:29 Giving back 16:38 Field Of Dreams Guest Rick Albuquerque is an attorney and shareholder at the firm of D’Arcy Johnson Day. He is certified by the Supreme Court of New Jersey as a Civil Trial Attorney, a distinction held by less than 2% of New Jersey attorneys. Richard has been named a “Super Lawyer” by New Jersey Monthly Magazine. You can get in touch with Rick at https://www.djdlawyers.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“A twenty minute phone call might only take two minutes because they have some context as to what’s happening.” On this week’s episode Maria talks with founder of Hona, Manny Griffiths. They discuss Manny’s product Hona, a legal case tracker for clients. Including the improvements it can make to your company, its cost, ROI and plans for the future. Highlights 01:22 What is Hona? 08:40 Hona implementation 11:32 The future of Hona Guest Manny Griffiths is the founder of Hona. A platform that simplifies attorney-client interaction. You can get in touch with Manny at https://www.hona.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Use discount code LawRank at Hona.com for 15% off recurring fees and 20% off one time implementation fee _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“There are some telltale signs that there may well be trafficking occuring at your property…There are things that you can look at…if you are doing even the slightest bit of, let me see what’s going on here.” On this week’s episode Maria talks with trial attorney and founder of Benoit Law Firm, Dexter Benoit. They discuss the fight against human trafficking, telltale signs to look for, the prevalence of trafficking in the United States and recent legislation passed in North Carolina. Highlights 03:09 Fighting human trafficking 08:18 Signs of human trafficking 15:52 Human trafficking in the U.S. Guest Dexter Benoit (@dexbenoit on Instagram)is the founder and managing partner of Benoit Law Firm. In 2014, Dexter was named Panel Member of the Year by the Mecklenburg County Bar Association for his personal injury representation of clients in and around Charlotte. When he isn’t in the office or the courtroom, Dexter is actively involved in several organizations committed to assisting those victimized by other’s negligence. You can get in touch with Dexter at https://www.benoitlawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Look, you’re not as exciting as you think you are. You’re not gonna just walk into a courtroom and wow people with your magnetic presence.” On this week’s special episode, Maria talks with two guests! Ed Ciarimboli and Jay Vaughn discuss their dumbest clients, why Maria doesn’t know movies, the pros and cons of animations, the fear of flying, the infamous Chef Vola’s and Ed’s famous Italian cooking. Highlights 11:16 Always ask about tattoos 31:36 The plane ride 56:15 Chef Ed Guest Ed Ciarimboli (@edciarimboli on Instagram) is an attorney and founding partner at Fellerman & Ciarimboli Law PC. Attorney Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. He has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008. Guest Jay Vaughn (@thegingerwolverine on Instagram) is an attorney and partner at Hendy Johnson Vaughn Emery. He is one of the first attorneys to be Board Certified in Truck Accident Law by the National Board of Trial Advocacy. Since, 2020, Jay has been recognized as one of the Top 50 Kentucky Super Lawyers. You can get in touch with Ed at https://www.fellermanlaw.com You can get in touch with Jay at https://justicestartshere.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews. Highlights 05:16 Tailgate marketing 09:04 The “senior” prom 17:09 Getting Google reviews Guest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013. You can get in touch with Javier at https://gutierrezlawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Los Defensores Tejano Music Selena #TejanoTuesday _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?” On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. They discuss getting in touch with your senses, why you shouldn’t be a liar, ways to deal with social media addiction and how best to nurture your employees. Highlights 21:03 Getting in tune with your senses 28:33 Social media addiction 01:04:21 Nurturing employees Guest Justin Watkins (@justinlwatkins on Instagram) is an AV preeminent rated litigator and the managing partner of Battle Born Injury Lawyers. He has handled thousands of cases involving car accidents, motorcycle accidents and truck accidents. Justin is an avid outdoorsman, having grown up hiking, hunting, fishing, camping, and recreating throughout Nevada and the West. You can get in touch with Justin at https://www.battleborninjurylawyers.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.” On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during jury selection, racism in juries, Sean’s new book and his recent health issues. Highlights 15:26 $485M verdict 23:22 Big data predictions 55:26 Sean’s health issues Guest Sean Claggett is an established Las Vegas personal injury attorney and founder of Claggett & Sykes Law Firm. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and his trial team in New Mexico won a record $485 million jury verdict against a national healthcare company. You can get in touch with Sean at https://www.claggettlaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Tip the Scales episode 37 - Sean Claggett Jury Ball Software Jury Ball Book Focus Graphics Lanier Trial Academy The Leftovers TV series _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.” On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference. Highlights 06:19 How to get Google reviews 14:05 Is SEO dead? 35:59 Podcasting Guest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review’s 30 Best CEOs of the Year 2021. You can get in touch with Chris at https://rankings.io/ Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions PIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.” On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette. Highlights 15:02 Phone etiquette 21:10 200 Resumes 43:10 Ambulance Chasers Guest Matthew Hoffmann is a personal injury attorney and partner at Battle Born Injury Lawyers. Matthew was named one of the top 150 lawyers in Southern Nevada by Nevada Business Journal and was recognized by Super Lawyers as a Rising Star. You can get in touch with Matthew at https://www.battleborninjurylawyers.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.” On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief stint as an actor. Highlights 05:51 Managing 100 employees 10:39 Staying fit and eating right 20:02 Rebranding Guest Orlando De Castroverde (@orlandodecastroverde on Instagram) is a partner at De Castroverde Law Group, which was founded with his brother Alex in 2005. Over the last five years, he has helped the firm grow from 3 attorneys to 17, with 110 team members. Orlando is also fluent in Spanish and represents Spanish-speaking clients. You can get in touch with Orlando at https://www.dlgteam.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.” On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard. Highlights 02:59 Your target audience 09:40 TV advertising 28:29 ROI Guest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC. You can get in touch with Rachel at https://noymediagroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.” On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judge in Los Angeles. Highlights 06:21 Dan gets riled up 19:36 The stress of running a conference 30:17 The worst judge in Los Angeles Guest Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills. You can get in touch with Dan at https://triallawyersuniversity.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Event: TLU Live Huntington Beach (June 5-8, 2024) Event: TLU Live Las Vegas (October 16-19, 2024) Event: TLU Skills Bootcamp LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.” On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more. Highlights 14:02 How to reject leads 43:23 Answering the phone 53:34 Why lawyers shouldn’t do intake Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers. You can get in touch with Yani at https://www.legalintakepros.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Software: Lead Docket Book: Never Split The Difference Person: Shawn Callaway LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.” On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best present a client to a jury and Robbie’s most embarrassing moment. Highlights 03:36 They operated on my wrong knee 22:45 The Suzuki case 37:59 Building a client’s story Guest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation. You can get in touch with Robbie at https://www.thesimonlawgroup.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Video: How to Shape Your Identity & Goals | Huberman Lab Podcast LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.” On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing long hours with home life, and the hardest job in the world. Highlights 01:01 Is that your real name? 06:26 Hiring a doctor lawyer 22:15 Hardest job in the world Guest Peter McCool is a founding partner of JusticeRX. He is a board-certified emergency medicine physician and a licensed attorney. Dr. McCool has held teaching positions at various institutions, including the University of Illinois at Chicago and the University of Illinois at Chicago emergency medicine residency at Illinois Masonic Medical Center. You can get in touch with Peter at https://www.justicerxlaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Email: [email protected] LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become” On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yourself. Highlights 09:36 The best version of myself 14:20 Martial arts and the courtroom 21:46 Ashtanga Yoga Guest Adam Malone is an Atlanta medical malpractice lawyer and managing partner of Malone Law. He was instrumental in getting Georgia’s medical malpractice damage caps struck down as unconstitutional. Because of his work, victims of medical negligence in the state can now seek full compensation for their injuries. You can get in touch with Adam at https://malonelaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Book: Breath by James Nestor Place: The Ashtanga Institute LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“Life is beautiful. Why not smile?” On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter. Highlights 01:45 Recognizing a TBI 03:49 Workplace fashion 17:14 The power of mindset Guest Sagi Shaked is the founder of Shaked Law Personal Injury Lawyers. Sagi Shaked actively litigates cases involving catastrophic injuries and wrongful death on behalf of victims and their families. He has been named one of the Top 100 Trial Lawyers in the United States by the American Trial Lawyers Association. You can get in touch with Sagi at https://shakedlaw.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Book: Tiny Habits by BJ Fogg Book: Atomic Habits by James Clear Book: Mindset by Carol S. Dweck LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok