Through the Noise

In this episode of Through The Noise Insights, Mickey and Ernesto dive into ReMarketing and ReTargeted advertising, how it works, how it feels for the consumer, and the privacy issues that surround it. Every so often, Ernesto Gluecksmann and Mickey Panayiotakis sit down and talk about digital security, new software, technologies, trends, regulations that may impact leaders of organizations. Listen to their Insights on this new segment of Through The Noise.

Dr. Mark Bergel is the founder, President and CEO of A Wider Circle, a nonprofit organization in Silver Spring, MD working to end poverty. After founding A Wider Circle in 2001, Dr. Bergel has emerged as a leader in the movement to end poverty and is a nationally acclaimed speaker in the fields of poverty, health, and social connection. A Wider Circle's mission is to end poverty through on-the-ground programs and services, as well as through the development of large-scale solutions to its root causes.

Rebeca Romero Rainey is president and CEO of ICBA, the leading advocacy organization exclusively representing community banks. A third-generation community banker born and raised in Taos, N.M., Romero Rainey is the former Chairman and CEO of Centinel Bank of Taos. Upon graduating from Wellesley College, she returned home to Taos with the dream of continuing her family's business of running the town's only local community bank. The Independent Community Bankers of America® creates and promotes an environment where community banks flourish. With more than 50,000 locations nationwide, community banks constitute 99 percent of all banks, employ nearly 750,000 Americans and are the only physical banking presence in one in three U.S. counties. Community banks channel local deposits into the Main Streets and neighborhoods they serve, spurring job creation, fostering innovation and fueling their customers' dreams in communities throughout America.

Mark Duclos is the President and co-founder of Sentry Commercial. Since 1986, Mark has represented local, regional and national companies providing experienced, unbiased, expert advice on their real estate and facility needs. He holds the prestigious SIOR (The Society of Industrial and Office Realtors) and CRE (The Counselors of Real Estate) designations. Mark is President of SIOR and a member of its Board of Directors. The Society of Industrial and Office Realtors ® (SIOR) is the leading society for industrial and office real estate professionals. For more on SIOR's conferences: https://www.sior.com/conferences

Pete Bunce is President and CEO of the General Aviation Manufacturers Association. Pete has lead the association work to advance GA safety and policy work in Europe and the United States since April 2005 when he joined GAMA from the US Air Force where his last assignment was as the Director of the Air Force Congressional Budget and Appropriations Liaison. The General Aviation Manufacturers Association represents aircraft, avionics, engine, and equipment manufacturers as well as training providers in Brazil, Canada, Europe, and the United States.

Charles Henry is president of the Council on Library and Information Resources (CLIR), based in Arlington, Virginia. CLIR is an independent, nonprofit organization that forges strategies to enhance research, teaching, and learning environments in collaboration with libraries, cultural institutions, and communities of higher learning. CLIR has just launched Season One of their podcast, Material Memory. You can find it here.

Paul Auerbach, MD is the Redlich Family Professor Emeritus in the Department of Emergency Medicine at the Stanford University School of Medicine, and Adjunct Professor of Military/Emergency Medicine at the Uniformed Services University of the Health Sciences. He is a founder of the Wilderness Medical Society, member of the Council on Foreign Relations, and serves on the National Medical Committee for the National Ski Patrol System. Wilderness Medicine is the definitive 2-volume textbook for medical professionals. Medicine for the Outdoors is the leading book for laypersons. Enviromedics is an important book about climate change and human health - the greatest crisis facing human civilization.

Todd Thibodeaux is the president and chief executive officer of CompTIA, the leading non-profit trade association for the global technology industry. CompTIA represents more than 2,000 member companies and 3,000 business partners spanning the worldwide technology industry. The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5.2 trillion global information technology ecosystem; and the more than 50 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world's economy.

Kirsten Gagnaire, CEO of Kati Collective, is a high-impact social innovator with more than 20 years of experience in global concept-to-execution program leadership. Employing a gender equity lens, she creates digital health strategies and tools to transform health systems and deliver universal healthcare to the underserved. Kati Collective is dedicated to improving systems across global development by providing experienced, strategic, and pragmatic action focused on three of the most important drivers of change: women, digital, and partnerships.

Scott Steen, FASAE, CAE, is the executive director of the American Physiological Society, where he has initiated major change initiatives aimed at growing membership, diversifying revenue, increasing member value and streamlining governance. He previously served as the president & CEO of American Forests and the executive director of the American Ceramic Society. The American Physiological Society is a global multidisciplinary community of scientists solving the major problems affecting life and health.

A career member of the Foreign Service who most recently served as U.S. Ambassador Bulgaria, Ambassador Eric Rubin became president of the American Foreign Service Association in July 2019. The American Foreign Service Association, the voice of the Foreign Service, is the professional association and labor union for America's diplomats.

Ceci Connolly worked 25 years as a journalist, including 13 years at the Washington Post, and is the co-author of Landmark: America's New Health-Care Law and What It Means for Us All. Additionally, she previously worked at the McKinsey Center for Health Reform and PwC's Health Research Institute and was a former Board member of Whitman-Walker Health; she is also a founding member of Women of Impact. The Alliance of Community Health Plans (ACHP) represents the nation's top-performing nonprofit health plans to improve affordability and outcomes in the health care system.

Donna Grande, MGA, is the Chief Executive Officer of the American College of Preventive Medicine and a passionate advocate for health. Donna has over 25 years of experienced leadership, developing innovative programs and integrative strategies, communicating ideas, and managing/directing campaigns and programs to achieve measurable outcomes. The American College of Preventive Medicine (ACPM) is a professional, medical society of more than 2,000 physicians dedicated to improving the health and quality of life of individuals, families, communities and populations through disease prevention and health promotion.

Kevin Hagan is CEO of Thrive Impact and former CEO of Feed the Children & the American Diabetes Association. Tucker Wannamaker is co-founder and chief strategist of Thrive Impact and seasoned fundraising and marketing professional. Thrive Impact, a nonprofit turnaround firm that helps leaders find their unique value and energize their nonprofits.

Rhian Evans Allvin serves as the CEO of NAEYC since August 2013. During Rhian's tenure, NAEYC has successfully completed a dramatic structural transformation to: better serve members nationally and at the state and local levels; exert strong policy and advocacy leadership; and streamline NAEYC's early childhood program accreditation system to decisively and accessibly define early childhood program quality. The National Association for the Education of Young Children is the largest national professional association for early childhood educators. Its mission is to promote high-quality early learning for all children, birth through age 8, by connecting practice, policy, and research. NAEYC advances a diverse and dynamic early childhood profession and supports all who care for, educate, and work on behalf of young children.

Holly Wade is the director of research and policy analysis for NFIB, where she provides analysis on public policy issues and economic trends affecting small business. The National Federation of Independent Business is the voice of small business, advocating on behalf of America's small and independent business owners, both in Washington, D.C., and in all 50 state capitals.

Bernie Lee is a former mortgage banking consultant and teacher who wants to help people understand the world better through economic thinking, particularly in regard to international affairs.

Stefano Bertuzzi joined ASM as the CEO of the American Society for Microbiology on Jan. 4, 2016, having previously served as the Executive Director at the American Society for Cell Biology (ASCB), the Director of the Office of Science Policy, Planning and Communications at the National Institute of Mental Health and as a science policy advisor to the NIH Director, Dr. Elias Zerhouni. Bertuzzi received his Ph.D. in Molecular Biotechnology from the Università Cattolica del Sacro Cuore of Milan, Italy with a fellowship in the Microbiology Institute, and his Master's in Public Health (M.P.H.) from the Bloomberg School of Public Health at the Johns Hopkins University in Baltimore with a specialization in health policy. With more than 30,000 members, including researchers, educators and health professionals, the American Society for Microbiology, founded in 1899, is one of the largest life science societies. ASM promotes and advances the microbial sciences.

Chris Swonger is the President and CEO of Distilled Spirits Council and Responsibility.Org. Swonger most recently served as senior vice president for global government relations at Smiths Group, a diversified global technology company with interests in homeland security, defense, aerospace, energy & environment, and medical devices, among others. Previously, he spent 15 years in the spirits industry, during which he led government affairs for Beam and Allied Domecq, two spirits industry giants. Distilled Spirits Council of the United States is the leading voice for distilled spirits in the U.S. market and serves as the industry's advocate in state capitals, the nation's capital and foreign capitals around the globe. Responsibility.org (Foundation for Advancing Alcohol Responsibility) is a national not-for-profit , funded by distillers, that leads the fight to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and empowers adults to make a lifetime of responsible alcohol choices as part of a balanced lifestyle.

In this episode of TTN Insights, Ernesto and Mickey talk about changing systems, adding software features, estimating the cost of new projects, and how organizations should evaluate the worth of doing so. Every so often, Ernesto Gluecksmann and Mickey Panayiotakis sit down and talk about digital security, new software, technologies, trends, regulations that may impact leaders of organizations. Listen to their Insights on this segment of Through The Noise.

Susan has been in public relations since opening the doors of News Generation in 1997. She is active in a number of public relations associations, including the Public Relations Society of America- National Capital Chapter (PRSA-NCC) and Washington Women in Public Relations (WWPR) of which she is currently Treasurer. Apgood is an adjunct professor in the Kogod School of Business at American University. News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relations firms. Since 1997, their number one goal is to pitch credible, newsworthy information to stations and networks seeking high quality content. Their award-winning expertise lies in matching the appropriate services to maximize their clients' exposure on the best possible stations and networks.

Shawn E. Boynes, FASAE, CAE, has over 20 years association management experience and since 2013 serves as Executive Director of the American Association for Anatomy in Rockville, MD. In 2019 he led the organization through a name change and comprehensive rebranding which required not just Board support but membership approval. The former name of the organization was the American Association of Anatomists. The name change better positions the organization to represent the scientific discipline of anatomy compared to its former name which focused on individuals who identified as anatomists. The organization has 132 years of history so the name change was significant. AAA serves as the professional home for an international community of biomedical researchers and educators focused on the discipline of anatomical sciences.

Mark Parkinson is the President and CEO of the American Health Care Association (AHCA). He previously served as the 45th Governor of the State of Kansas, and prior to that was the owner and operator of long term care facilities in Kansas and Missouri. As the nation's largest association of long term and post-acute care providers, the American Health Care Association represents over 13,700 skilled nursing facilities and assisted living centers, advocating for quality care and services for frail, elderly, and disabled Americans.

Scientist-practitioner, clinical and community psychologist and health care innovator Arthur C. Evans Jr., PhD, is CEO of the American Psychological Association, the leading scientific and professional organization representing psychology in the United States. He assumed this post in 2017 after spending 12 years as commissioner of Philadelphia's Department of Behavioral Health and Intellectual disAbility Service, a $1.2 billion health care agency that is the behavioral health and intellectual disabilities safety net for 1.5 million Philadelphians. The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA's membership includes nearly 118,400 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve lives.

Dr. Alicia Juarrero is Co-Founder and CEO of VectorAnalytica, a tech startup that develops platforms for epidemiological surveillance worldwide. She is also the author of MIT-published Dynamics in Action, Intentional Behavior as a Complex System, one of the foundational texts exploring philosophical implications of complexity and chaos theories. VectorAnalytica designs and develops IT solutions to monitor, track, anticipate, and contain mosquito- and other vector-borne diseases worldwide. Find out more here.

Jerry Penso, M.D., M.B.A., is president and chief executive officer at AMGA, a trade association leading the transformation of health care in America. As a physician-executive, Dr. Penso uses his experience from the front lines as a primary care provider and from the boardroom as a C-Suite executive to direct AMGA's advocacy, clinical, research, consulting, and membership efforts. The American Medical Group Association is a national trade association representing multispecialty medical groups and integrated systems of care that are responsible for delivering care to one in three Americans.

Jeff DeBoer is the founding President and CEO of The Real Estate Roundtable. The Roundtable represents the leadership of the nation's top 150 privately owned and publicly-held real estate ownership, development, lending and management firms –- as well as the elected leaders of the 17 major national real estate industry trade associations –- before policymakers in Washington, DC. The Real Estate Roundtable brings together leaders of the nation's top publicly-held and privately-owned real estate ownership, development, lending and management firms with the leaders of major national real estate trade associations to jointly address key national policy issues relating to real estate and the overall economy with policymakers in Washington, DC. By identifying, analyzing and coordinating policy positions, The Roundtable's business and trade association leaders seek to ensure a cohesive industry voice is heard by government officials and the public about real estate and its important role in the global economy.

David Labuskes is the CEO of the Audiovisual and Integrated Experience Association (AVIXA). David works to promote industry professionalism, expand global programs, and raise awareness of the association's offerings. AVIXA, the Audiovisual and Integrated Experience Association, is the international trade association for the professional audiovisual industry. The association produces trade shows around the world and is a resource for AV standards, certification, training, market intelligence, and thought leadership.

Abigail Ross Hopper is the President and CEO of the Solar Energy Industries Association, the national trade organization for the U.S. solar industry. The Solar Energy Industries Association is the national trade association for the U.S. solar energy industry, which employs more than 242,000 Americans and represents all U.S. organizations that promote, manufacture, install and support the development of solar energy. Edit at 06:33: Since 2006, solar energy deployment has increased by more than 10,000%.

Sam Horn, Founder/CEO of the Intrigue Agency, is on a mission to help people create a quality life-work that adds value for all involved. Sam is a 3 time TEDx speaker, has been featured in NY Times, Fast Company and on NPR and her books - including Tongue Fu!, POP!, Washington Post bestseller Got Your Attention, and SOMEDAY is Not a Day in the Week have been endorsed by Seth Godin, Dan Pink and Marshall Goldsmith. Intrigue Agency works with organizations and individuals to create compelling, one-of-a-kind communications that add value for all involved. Clients include Intel, Cisco, Four Seasons Resorts, Nationwide, NASA and Accenture.

Nancy Foster is President and CEO of The Risk Management Association. She is the ninth chief executive of RMA since its founding in 1914 and the first woman President and CEO of the Association. The Risk Management Association (RMA) is a not-for-profit, member-driven professional association serving the financial services industry with the sole purpose of advancing the use of sound risk management principles in the financial services industry.

In this episode of TTN Insights, Ernesto and Mickey talk about website security, how to prepare against attacks and how to react to a breach. How do you know if you have been hacked? What information is at stake? Check out our new service: Website Security Audit. Every so often, Ernesto Gluecksmann and Mickey Panayiotakis sit down and talk about digital security, new software, technologies, trends, regulations that may impact leaders of organizations. Listen to their Insights on this segment of Through The Noise.

Susan K. Neely is the president and CEO of the American Council of Life Insurers, the nation's leading trade association dedicated to providing products and services that contribute to Americans' financial and retirement security. As president and CEO, Neely drives public policy and advocacy on behalf of ACLI's member companies that represent 95 percent of industry assets and serve 90 million families. The American Council of Life Insurers (ACLI) advocates on behalf of 280 member companies dedicated to providing products and services that promote consumers' financial and retirement security.

Maria Korsnick is NEI's president and chief executive officer. Drawing on her nuclear engineering background, hands-on experience in reactor operations and a deep knowledge of energy policy and regulatory issues, Korsnick aims to increase understanding of nuclear energy's economic and environmental benefits among policymakers and the public. Before joining NEI, she was senior vice president of Northeast Operations for Exelon Corp., responsible for overseeing operation of the Calvert Cliffs 1 and 2, R.E. Ginna, and Nine Mile Point 1 and 2 nuclear power plants. The Nuclear Energy Institute is a member-based policy organization, promoting the use and growth of the leading clean energy source in the United States.

Chris Ullman is the four-time national and international whistling champion, and the founder of Ullman Communications, a strategic advisory firm. Find Your Whistle is the heartwarming, hilarious, and outrageous journey of a Washington and Wall Street insider who uses his simple gift of whistling to touch hearts and change lives.

Glenn Hurowitz is the CEO of Mighty Earth and has led environmental campaigns around the world for many years. He is a globally recognized leader on forests, agriculture, and climate change, and running strategic campaigns. Mighty Earth is a global environmental campaign organization that works to protect forests, conserve oceans, and address climate change.

A 25-year veteran of policy and political work, Jim McGreevy serves as president and chief executive officer of the Beer Institute, the national trade association that represents America's brewers, beer importers and supply-chain partners – a $328 billion industry that supports more than 2.1 million American jobs. The Beer Institute is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers.

HR Certification Institute (HRCI) Chief Executive Officer, Dr. Amy S. Dufrane, SPHR, CAE, is a visionary leader with a passion for helping people, teams and organizations excel. Amy's vision has created an innovative certification and learning organization to meet new career, business and workforce demands. HRCI, an independent and non-profit organization, is the premier credentialing organization for the human resources profession for over 40 years and has continually set the standard for HR expertise and excellence around the globe. With a suite of eight credentials, HRCI is dedicated to advancing the HR profession by developing and administering best-in-class accredited certifications.

Bobby Franklin is the President & CEO of the National Venture Capital Association (NVCA), the venture community's preeminent trade association, having taken the helm of NVCA in September of 2013 after nearly a decade at CTIA – The Wireless Association, where he first served as head lobbyist and then Executive Vice President of the association. Prior to joining CTIA, Bobby worked for wireless provider Alltel Corporation as both their lobbyist and then head of their Washington office, and he originally got his start in Washington working in the U.S. Senate for Senator David Pryor of Arkansas. As the voice of the U.S. venture capital and startup community, the National Venture Capital Association (NVCA) advocates for public policy that supports the American entrepreneurial ecosystem and serves as the leading resource for venture capital data, practical education, peer-led initiatives, and networking.

Scott Solombrino is the Chief Operating Officer & Executive Director of GBTA. A dynamic and visionary professional with over 40 years' experience in the ground transportation industry, Scott brings a wealth of operations and management knowledge, strategic business development techniques, and policy reform wisdom to his work as a leader and entrepreneur. The Global Business Travel Association (GBTA) is the world's premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA's 10,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.

Clay Bolt is the communications lead for WWF's Northern Great Plains program and a natural history photographer specializing in North America's native bees. WWF is the world's leading conservation organization, working in 100 countries around the world, and is supported by more than one million members in the United States and close to five million globally.

In this episode of TTN Insights, Ernesto and Mickey talk about Database System Software. How to change it, choose it and make sure it's the right one for your operation. This is why we offer Vendor Landscape Analysis. Every so often, Ernesto Gluecksmann and Mickey Panayiotakis sit down and talk about digital security, new software, technologies, trends, regulations that may impact leaders of organizations. Listen to their Insights on this segment of Through The Noise.

Lakisha Ann Woods, CAE is President & CEO of the National Institute of Building Sciences (NIBS) where she is responsible for leading the Institute's dedicated team of professionals, enhancing its value and visibility and growing relationships with its members, clients, public agencies and partners. She also leads efforts to expand the organization's programs and markets while growing and strengthening its membership base. National Institute of Building Sciences is a nonprofit, non-governmental organization that brings together labor and consumer interests, government representatives, regulatory agencies, and members of the building industry to identify and resolve problems and potential problems that hamper the construction of safe, affordable housing and commercial structures throughout the country.

Andrew Moore is the Executive Director of the National Agricultural Aviation Association and has been since 2002. He served as NAAA's Director of Legislative and Regulatory Affairs before that and continues to be NAAA's lobbyist in Washington, D.C., serving as the agricultural aviation industry's liaison to the federal government. Andrew has a background in government relations and agriculture. Founded in 1966, the National Agricultural Aviation Association supports the interests of small business owners and pilots licensed as professional commercial aerial applicators who use aircraft to enhance food, fiber and biofuel production, protect forestry and control health-threatening pests.

Dr. Tom Kirsch is the Director of the National Center for Disaster Medicine and Public Health at the Uniformed Services University for the Health Sciences and a Professor in Military and Emergency Medicine. He is a board-certified emergency physician and expert in disaster management and science, epidemiology, education, austere medicine and health care management. The National Center for Disaster Medicine and Public Health empowers scientists and educators to protect our Nation's health from disasters.

Keya Chatterjee is Executive Director of USCAN, where she's been focusing on building an inclusive movement in support of climate action. Prior to joining USCAN, she worked at the World Wildlife Fund (WWF), USAID, NASA, and also served as a Peace Corps Volunteer in Morocco. USCAN's mission is to build trust and alignments among members to fight climate change in a just and equitable way.

Mr. Mandigo combines 25 years of lobbying and federal marketing experience with a background in advanced materials development and aerospace engineering. His resume includes private sector advanced materials development for Lockheed, staff assistant to the House Committee on Science, Space and Technology, and Manager, Technology Policy and Planning for a Washington beltway engineering and management consulting firm supporting NASA. Mr. Mandigo earned a Bachelor's degree in Aerospace Engineering from the University of Arizona in 1988. Strategic Marketing Innovations, Inc. (SMI) is a Washington, D.C. based consulting firm that has been assisting clients with government relations and federal program development for over 25 years.

Thomas M. Bohn is a Certified Association Executive (CAE) with more than 20 years of experience working with local, state, national and international associations. He has served as the executive director and CEO of several associations, including The Institute of Internal Auditors, ranging from $2-26 million in revenue representing many different constituencies and professions. Tom became CEO of the NAVC in January 2013 where he oversees the organization's $27 million budget and more than 75 staff members and 150 seasonal personnel under the direction of the NAVC Board of Directors. The North American Veterinary Community (NAVC) is a nonprofit organization that provides world-class continuing professional development and support services for the global veterinary healthcare community.

Dan Leonard is the president and chief executive officer of the National Pharmaceutical Council (NPC), where he leads NPC in bringing the pharmaceutical industry's technical expertise and applied scientific knowledge to considerations of evidence-based medicine, comparative effectiveness reviews, evaluation and application. Prior to coming to NPC, Mr. Leonard served as executive vice president of advocacy and professional services for America's Health Insurance Plans, and is also a veteran communications and media strategist with more than 20 years of experience in strategic communications, legislative management, politics and broadcast journalism. The National Pharmaceutical Council (NPC) is a health policy research organization dedicated to the advancement of good evidence and science, and to fostering an environment in the United States that supports medical innovation.

Ned Monroe serves as an advocate for the vinyl industry and leading vinyl resin producers. He helps create and execute the strategic focus of the Vinyl Institute to maximize its impact and value. His areas of focus include: broadening markets, communicating the value of vinyl, strategically impacting public policy, providing an industry knowledge center, and pursuing operational excellence. The Vinyl Institute, founded in 1982, is a U.S. trade organization representing the leading manufacturers of vinyl, vinyl chloride monomer, and vinyl additives and modifiers. The Vinyl Institute collaborates across the vinyl industry, engaging industry stakeholders in shaping the future of the vinyl industry. The U.S. vinyl industry encompasses nearly 3,000 vinyl manufacturing facilities, more than 350,000 employees and an overall economic value of $54B.