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The Visibility Podcast

The Visibility Podcast

304 episodes — Page 2 of 7

Ep 254From Invisible to Unstoppable: Turning Business Setbacks into Comebacks

Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback.In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a business visibility setback:✅ Pause & Assess – What’s really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently?✅ Get an Outside Perspective – Sometimes, we’re too close to see what’s missing. A mentor, business coach, or mastermind group (hello, Level UP!) can help you pinpoint what’s not working.✅ Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins.Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What’s one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind—because we don’t do business alone!👉 If this episode helped you, do me a favor—leave a review on Apple Podcasts! It helps other brick-and-mortar business owners like you get the strategies they need to stand out. 🎧🔥Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Feb 10, 202521 min

Ep 253Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up

We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose?In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start.With the support of the mastermind, we helped him:✅ Narrow his focus to just three core offerings for clarity and impact.✅ Introduce price anchoring with a high-ticket option (spoiler alert: it worked!).✅ Shift his mindset and reconnect authentically with past clients, setting him up for a thriving season.In just 30 days, his business—and his outlook—completely changed. If you’re feeling stuck or unsure about your next move, this episode is packed with actionable tips and motivation to help you simplify, focus, and create results.🎧 Tune in now to hear how small shifts can create big wins!Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Feb 3, 202512 min

Ep 252How to Build Trust, Credibility, and Authority That Sells

Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level.I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way.You’ll discover:✅ How to showcase your unique experience to build a relatable brand.✅ Tips for demonstrating your expertise and boosting credibility.✅ Strategies for establishing authority through reviews, partnerships, and content.✅ Actionable steps to create a secure, trustworthy online presence.Whether you’re looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away.🎧 Tune in now and learn how to build a business that not only stands out but also stands strong!👉 Don’t forget to share your favorite takeaway in the comments or tag me on social media—I’d love to hear how E-E-A-T is transforming your business!Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Jan 27, 202516 min

Ep 251Profit First Wins: The Cash Car Milestone You Can Achieve Too!

Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been there! Clients paying late, surprise expenses, and that never-ending hustle—it’s enough to drive anyone crazy.But then, I discovered Profit First by Mike Michalowicz, and WOW—game changer! This simple, practical system helped me take control of my finances, stop the constant juggling, and finally start paying myself first (just like my dad always said).In today’s episode, I’m spilling all the details on how Profit First transformed my business, my mindset, and my life. I’ll walk you through how I implemented it, the challenges I faced, and the amazing results I’m seeing today.If you’ve ever felt like you’re working hard but not seeing the financial freedom you deserve, this one’s for you. Tune in and learn how to get your money working for you—so you can hit those big life goals, just like I did!🎧 Ready to get your finances in check? Hit play now and let’s do this!Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Jan 13, 202518 min

Ep 250Kicking Off 2025 with Hot Leads & Smart SEO Strategies

Hey there, fabulous business owner! 🎉 It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.Here’s what we’ll cover:Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive them straight to your door.Optimizing Your Products in Google Business Profile: I’ll show you how to showcase your most profitable and popular products or services right in your GBP, giving you an edge over the competition.Using Keywords That Convert: Discover how to find and use the exact keywords your perfect clients are searching for, making sure you’re the business they choose.Sound like a lot? Don’t worry, I’m breaking it down step by step. Plus, I’ve got a FREE Google workshop lined up to help you master it all. Let’s make 2025 your best year yet! 🚀Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Jan 6, 202519 min

Ep 2492024 in Review: The Question That Changes Everything

As the final episode of 2024 approaches, I want to leave you with one powerful question: What was the best decision you made this year? This simple yet profound question has been a game-changer for me, providing clarity and confidence about what truly needs to continue in my life and business.In this episode, I won’t be doing a "best of" recap or a roadmap for 2025. Instead, I’ll share the behind-the-scenes journey of Brick and Mortar Visibility throughout 2024. It’s been a year of significant challenges and transformative decisions. I’ll walk you through the struggles I faced, the pivotal choices I made, and how those choices led to another record-breaking year.The milestones achieved this year weren’t just about hitting numbers; they were about building momentum, resilience, and alignment with my vision. These decisions have set the stage for 2025, a year I approach with deep gratitude and anticipation for even greater growth and impact.Take some time to reflect on your best decision of the year. Let it inspire you as you plan for what’s next. Here’s to making bold choices and celebrating every step of the journey.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Dec 30, 202415 min

Ep 248SEO Meets Strategy: Joanna Sapir on Avoiding Burnout and Building Long-Term Client Relationships

If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir, who’s here to help you build a business that works for you—not the other way around.Joanna is a business strategist for holistic practitioners and wellness pros, known for helping them implement systems that attract long-term clients, create steady cash flow, and avoid burnout. In this conversation, we dive into:✨ Why so many practitioners fall into the "freelancer trap" and how to climb out of it.✨ The essential skills you need to confidently lead your business (yes, leadership is a skill!).✨ What to do if you’re amazing at your craft but feel clueless about running a business.💡 Plus, grab Joanna’s free gift: Three Powerful Systems that will Transform Your Practice.A bit about Joanna: She’s a teacher turned business strategist, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast. Whether she’s on the gym floor or coaching wellness professionals, Joanna’s mission is to help practitioners serve their clients deeply while creating sustainable, thriving businesses.👉 Tune in now and learn how to build a business that fuels your purpose AND pays the bills.Learn more about Joanna at joannasapir.com.Past podcast episode with Joanna Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Dec 30, 202425 min

Ep 247Be the Business They Can Count On This Holiday Season - Mastering Excellence with Your Google Business Profile

The holidays are here, and while we’re decking the halls and sipping peppermint mochas, let’s not forget one tiny but mighty task that can make or break your customer experience: updating your Google Business Profile holiday hours.Why does this matter? Imagine someone racing to your store for a last-minute gift, only to find you’re closed. Or a stressed-out homeowner searching for an emergency plumber and calling…you—but you’re unavailable. Frustrating, right? Let’s make sure this isn’t your business this season.In today’s episode, we’re diving into:✨ The Power of Trust: Why accurate hours build customer loyalty.✨ Visibility Boost: How keeping your profile updated can help Google (and your customers) find you.✨ Quick Tips for Stellar Profiles: From seasonal photos to posting updates, we’ll make your holiday profile pop.Plus, you’ll learn:🎁 How to add holiday hours in minutes using Google Maps.🎁 Seasonal hacks to stand out—hello, festive FAQs and holiday promotions!🎁 How to set reminders so you’re covered for every holiday (yes, even New Year’s Day).This is your seasonal pep talk to keep your business running smoothly while spreading a little extra holiday cheer. Whether you’re a retail shop, a restaurant, or even a service provider, this episode will help you shine brighter than your holiday lights.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Dec 16, 202410 min

Ep 246How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile

Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down?In this episode, inspired by a client’s recent Google review mishap, we’re diving into:How to leave an outstanding Google review—a thoughtful one that stands out and helps the business shine.How to respond to reviews properly—so Google doesn’t flag or remove them (yes, it can happen!).You’ll hear actionable tips like:✨ Sharing your story in your review (who, where, why, and what).✨ Highlighting specific details about the business’s product or service.✨ Bonus points for including photos—especially with you in them!For business owners, we’ll break down:✅ Why mirroring the reviewer’s words makes your response stand out.✅ What not to do—like commenting on personal details that could raise privacy concerns.Stick around to the end to ensure every response you give builds relationships without risking your hard-earned reviews.Whether you’re looking to spread some goodwill this season or improve your own review responses, this episode has everything you need.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Dec 9, 202415 min

Ep 245From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger

You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.In this episode, Jim spills the tea on:✨ How to know when it’s time for a rebrand (or just a refresh).✨ The step-by-step strategy that turns rebranding into a jetpack for your business.✨ Real-life examples of businesses that rebranded right—and what you can learn from them.Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.Tune in now and get ready to transform your business!https://www.rebrandingexperts.com/Jim Heininger on LinkedINYour GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Dec 2, 202427 min

Ep 244Reflect, Reset, Reimagine: Your Annual Vision Blueprint

As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning. This week is extra special because I’m celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it’s my favorite time to revisit the vision for my life.In today’s podcast episode, I’m stepping away from SEO and Google Business Profiles to share the biggest gift I give myself each year: an hour of vision-setting. It’s a simple yet powerful practice that allows me to reflect on the good, the hard, and what’s next.I share:How I reflect on the past yearWhat I include in my vision—from my family to my business and beyondWhy this one practice has become my yearly resetIf you’re ready to create space for gratitude and clarity in your own life, grab a journal and join me for this special episode.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Nov 25, 202417 min

Ep 243Can’t Find Your Business on Google? Here’s What to Do -- Mastering Excellence with Your Google Business Profile

You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene.If you’ve ever searched for your business on Google or Maps and come up empty-handed, this episode is your roadmap back to visibility. Let’s cut through the overwhelm and get you back on the map—literally.Here’s what we’ll cover:✨ How to locate your Google Business Profile (even if it’s MIA)✨ The top 4 reasons your business might not be showing up in search✨ What to do if you're stuck or facing verification issuesSpoiler Alert: This isn’t just about fixing the problem—it’s about becoming the only option in town.Links Mentioned in This Episode:💻 Google Verification🔑 Google My Business Login📞 Google Business Support✨ Google Business AdvisorYou don’t want to miss this. Tune in now and let’s get your business back in the spotlight! 🌟Level UP Mastermind, join us in time for our November 19th meetup!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads. Make Wellness Peptide Supplement for FOCUS - $20 off first order FB5NB57N Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Nov 19, 202417 min

Ep 242Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

Ever wonder why 59% of shoppers research a product or service before they buy? Yep, it’s a big deal—especially with the busiest shopping season coming up! If you're not showing up on Google when buyers are ready to spend, you're leaving money on the table. But don’t stress—I’ve got you covered. Snag my FREE Google Business Profile workshop to learn exactly how to optimize your profile so you’re the go-to choice, trusted faster, and liked more. Basically, you’ll be the only option in town.Now, let’s dive into today's podcast. I had a major epiphany this past weekend while reviewing my business growth over the last 16 years. I noticed a pattern: during periods of growth, there were a few key factors. But one thing consistently stood out—it wasn’t a marketing hack or strategy. It was being part of a mastermind.Why am I so fired up about masterminds? Let me break it down:Intentionality—We showed up to learn, grow, and implement.Consistency—Same time, every other week, no excuses.Authenticity—A safe space to share real struggles and get real support.Accountability—We took action and then reported back on what worked.If you're ready to level up and keep your momentum going, my mastermind might just be the secret sauce you need. Tune in to hear more about the success I've seen and what makes this mastermind different from the rest. Trust me, you don’t want to miss it!Level UP Mastermind, join us in time for our November 19th meetup!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must-reads!Make Wellness Peptide Supplement for FOCUS - $20 off first order FB5NB57NLove today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Nov 11, 202415 min

Ep 241SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf

SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens.Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that’s all about connecting local professionals, sharing insights, and building relationships that last.In today’s episode, we’re talking about how to show up, get in the room, and build a network that supports your business. We’ll cover the do’s and don’ts of networking, what Luke and I have learned along the way, and some great tips if you’re more of an introvert (I see you!).Plus, you’ve got to check out The Social Minute – it’s a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth!Luke Wolf on InstagramLuke Wolf on YoutubeThe Social MinuteLevel UP Mastermind join in time for our Nov. 19th meet up!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!Make Wellness Peptide Supplement for FOCUS - $20 off first order FB5NB57NIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

Nov 4, 202429 min

Ep 240The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024?As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!Key take aways: 1. Why are you doing a Black Friday Event2. Strategy in products and pricing3. Who are you really competing with4. How to make your black friday event SEO savvy5. The timeline of your marketing efforts 6. What can you expectGrab it here: https://www.msmelissarose.com/blackfridayLevel UP Mastermind join in time for our Nov. 19th meet up!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

Oct 28, 202420 min

Ep 239Call Out the Obvious! Your SEO Strategy Can be That Simple!

Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door.And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be!Level UP Mastermind join in time for our Nov. 19th meet up!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

Oct 21, 202417 min

Ep 238Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer

Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook.Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast!Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table.And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task that’s been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It’s a space where we learn, support, and empower ourselves to hit that next level in our businesses. Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility or tag Jason KramerLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

Oct 14, 202436 min

Ep 237Ready for a Storefront? 10 Must-Ask Questions Before You Commit

Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front!In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumping in, they wanted to make sure they were asking all the right questions. Smart, right?Now, while we can’t predict the future, we can set ourselves up for success. That’s why I’m sharing 10 must-ask questions to consider before investing in your first, second, or even third brick-and-mortar location. Whether you're in the process of renting a space or just dreaming about it, you’ll want to tune in!And because this is a conversation, I’d love for YOU—especially those who’ve been down this road—to share your tips or any concerns I may have missed. We're in this together, and this community is all about helping each other rise!Let’s do this! 💥Level UP Mastermind join our October Co-hort!Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

Oct 7, 202426 min

Ep 236Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success

Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet.But what if we did things differently this time around? What if you weren’t completely burned out by December and actually felt energized heading into January? Imagine starting the new year with momentum, not “same goals, different year” vibes.In this episode, I’m breaking down 5 game-changing ways I’m setting myself up for success—both in business and personally. Free Gift: https://www.msmelissarose.com/outsourceLevel UP Mastermind join our October Co-hort!Interested in learning more about Peptides and a ground-floor opportunity?Would you be interested in an SEO Marketing Consultant? Hire me!1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

Sep 30, 202428 min

Ep 235The Truth About SEO: How Long Before You See Results?

Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof?In this episode, we’ll cover three key spots to check on your SEO progress: where to look (Your GBP, Google Analytics, and Your Website platform) how often to look (monthly), and what exactly to watch for (growth!) Plus, we’ll touch on the bigger picture: does your opt-in make people want to take action? Because great SEO means nothing without smart marketing to back it up. Listen in as I dive into the stats of tracking your SEO input so you get more clients walking in your doors. Need help leveling up your SEO and marketing strategy? Book a call, and let's make your business The Only Option in Town!Take your business to the Next Level with the Level UP Mastermind!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot!Interested in learning more about Peptides and a ground-floor opportunity?In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Sep 23, 202418 min

Ep 234Google Reviews 101: Listener Q&A on What NOT to Do - Mastering Excellence with Your Google Business Profile

Today on the podcast, we’re diving into a listener question all about Google reviews! We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid.Tune in to hear the question and learn what not to do regarding Google reviews. Plus, I’ll share details about my Level Up Mastermind—starting tomorrow! Ready to dominate Q4 and end the year strong? Let’s get started!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot! Interested in learning more about Peptides and a ground-floor opportunity? In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Sep 16, 202410 min

Ep 233Five Reasons Your Business Needs a Mastermind Group

We’re just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it’s the perfect opportunity to dream big, refocus, and push toward those year-end goals.On today’s episode, we’re taking a break from our usual focus on SEO, Google Business Profiles, and marketing strategies to dive into something that has transformed my business: masterminds. Every year, as September hits, I surround myself with a small group of powerhouse business owners, each a leader in their industry. These masterminds fuel me with new ideas, fresh strategies, and the accountability I need to finish the year strong.As a brick-and-mortar business owner for over sixteen years, I’ve always seen September as the perfect time to relaunch, refuel, and repurpose. This final quarter is when many of you will see your highest earnings of the year. Imagine heading into 2025 knowing your SEO is dialed in, your systems are streamlined, and you’re more profitable than ever—so much so that you can shut down for the entire weekend without worry!That’s why I’m thrilled to introduce my Level Up Mastermind. This three-month mastermind is designed to help you take your business, life, and success to the next level. Get ready to finish 2024 stronger than ever and set yourself up for an incredible 2025!Would you be ready to level up? Let’s dive in! SHOW TIMESTAMPS: 4:34 - You are worth investing in for your business 6:39 - Out of the box thinking with your mastermind7:52 - Accountability with you and your mastermind9:06 - Make Wellness Ad Interested in learning more about Peptides and a ground floor opportunity?10:13 - Connection with Other Business Owners11:00- Commitment to a mastermind11:30 - Cost of the Level Up Mastermind14:11 - Fast Acting Bonus. Goodness for ALL Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit-first account and get some free money to boot! In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Sep 10, 202415 min

Ep 232Bold Content, Big Results: Marcus Sheridan's 5 Keys to Winning Trust and Boosting SEO for Dance Studios

Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a guest on the podcast was a dream come true, and we had an incredible discussion about deepening content creation to enhance our business's SEO and build client trust.Marcus's approach is not just about creating content, it's about creating bold and edgy content. He emphasizes the importance of educating your audience in five key areas: Cost, Fear, Compare, Reviews, and Best. His bold and edgy approach to creating content—even when it involves mentioning competitors—ultimately stands the test of time and fosters trust with clients, which is crucial for any business. In this episode, Marcus gives me first-hand ideas on what dance studio owners can do and breaks down the five key concepts for creating rich content that your audience and Google will love. He even gives us a tool to keep us on the leading edge of our marketing efforts. You're not going to want to miss this dance studio owner!Learn why Marcus is the guru in SEO marketing and how he went from almost bankrupt to the go-to expert in the pool industryThe five major buckets business owners must address in their SEO blog writing: Cost, Fear, Compare, Reviews and The Best. Marcus shares ideas with us on how to address the five main buckets for dance studio ownersWatch us on YoutubeA bit about our guest:Marcus Sheridan is a globally recognized communication expert, bestselling author, and captivating keynote speaker specializing in Transformational Communication. With over two decades of industry experience, Marcus has mastered the art of connecting, engaging, and influencing individuals and organizations. His expertise spans the topics of sales, leadership, marketing, AI, personal development, and trust. Starting his journey after college, he is an entrepreneurial success story. Marcus founded a business that grew into the world's most-trafficked swimming pool company, revolutionizing effective communication in the business landscape. He ignited the They Ask, You Answer movement, empowering businesses to embrace transparency in their marketing and communications. His bestselling book, They Ask, You Answer, has sold over 100,000 copies, and has been translated into several languages. As a dynamic speaker, Marcus engages audiences worldwide, and is known for his real-time interactions that transcend norms, resulting in memorable presentations every time. Featured in renowned media outlets such as The New York Times and Forbes, Marcus solidifies his role as a trailblazer in communication. His clients include recognizable brands such as Whirlpool, Discover, Bass Pro Shops, Cisco, Microsoft, and many more. Marcus Sheridan on LinkedINWould you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Sep 2, 202430 min

Ep 231Create More Trust with this One Simple, Quick and Effective Tip for the Holiday Weekend

In this brief episode of Brick and Mortar Visibility, we're diving into a quick but crucial tip as we head into the holiday weekend. It's the perfect time for businesses to update their Google Business Profile. Not only does this simple action build trust with potential clients by showing accurate store hours, but it also signals to Google that you're an active and engaged business owner. Google rewards businesses that stay active, and keeping your profile up-to-date is one of the easiest ways to ensure you're visible to those searching for your services. Don't miss out on this opportunity to make Google work for you! As your trusted SEO consultant, I'm here to help you navigate these updates and more. Let's work together to keep your business at the top of search results!Why should you update your Google business profileCreating trust with your potential clientsHow updating your Google Business Profile influences the Google algorithm Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Interested in learning more about Peptides and a ground floor opportunity? Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Aug 26, 202410 min

Ep 230The SEO Boost for Your Dance Studio: How Tracking Your Google Business Profile Drives Results

In today’s episode, we're diving into one of the most crucial aspects of your local business's online presence—tracking your Google Business Profile. I'll walk you through the essentials of monitoring your GBP using the dashboard and why this is vital for your SEO success. By the end, you'll understand the importance of consistent tracking and how partnering with me can make this process seamless.Let's get your dance studio showing up first! By tracking your results, you'll know that your efforts are working. Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Interested in learning more about Peptides and a ground floor opportunity? Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Aug 19, 202415 min

Ep 229"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!

All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms.In this episode, I'll explain what to do based on your current business stage and SEO journey. This isn’t a one-size-fits-all approach. We aim to dominate SEO first because SEO creates buyers. Once you're found first on Google, you can focus on your Google reviews' aesthetics.Let's dive in so you know what I mean.New to the Podcast? Start here. How to get juicy Google ReviewsWant a visual of HOW to get juicy Google Reviews? CLICK HERE.Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist, Lisa HoltanIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Aug 12, 202414 min

Ep 228SEO Success & Inbox Triumph: Ensuring Your Emails Reach the Right Audience with Nicolas Toper

This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders?When your SEO is stellar, you’ll get many inquiries. Great, right? But what if your excellent customer service emails aren’t reaching potential clients? That’s why I’m thrilled to have Nicolas Toper, the genius behind Inboxbooster.com, on today's podcast. He'll share how Inboxbooster ensures your emails land in the inbox. Plus, discover a free tool to test and fix your email deliverability issues. The best part? He makes it so easy for us to fix!Ready to learn? Let’s get to it!Watch Us on Youtube!https://inboxbooster.com/https://www.instagram.com/ntoperA bit about our guest:● Nicolas is an inventor, founder, and CEO with over 15 years of experience ensuring emails get delivered. He previously co-founded email-delivery company CritSend which delivered more than 50 billion emails. He also founded Pilo, a cleantech company that launched the first AA battery that recharges when you shake it. ● Currently, he is the CEO and Co-Founder of Inboxbooster, a platform that uses AI to ensure emails don't end up in Spam/Promotions on Gmail, Outlook, and Yahoo. The platform serves over 2,000 clients, including YCombinator, Zengo, and Wisbee, and has recently been featured in several articles, including Forbes, FinSMEs, and Business Mole. ● Nicolas has a Master of Science in Computer Science degree from the Conservatoire National des Arts et Métiers, has been awarded 4 patents on computer compiler optimization and email deliverability, and speaks French, English, and German. Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist, Lisa HoltanIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Aug 5, 202431 min

Ep 227Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile

Welcome back to Brick and Mortar Visibility! In today’s episode, we’re diving into the significance of responding to Google reviews and how it can impact your brick and mortar SEO and reputation. While there's no hard and fast rule on how quickly you should respond, the importance of timely and thoughtful responses cannot be overstated.Featured Points:Boost Your Local SEO: Discover how responding to reviews can significantly enhance your local SEO, making your dance studio more visible to potential students in your area.Enhance Your Reputation: Learn why addressing negative feedback promptly and professionally can open up a line of communication, resolve issues, and showcase your commitment to customer satisfaction.Cost-Effective Ranking Strategy: Understand how engaging with reviewers through owner responses is an effective and cost-efficient way to improve your rankings on Google, especially if you've fallen behind your competitors.Join us as we discuss these key points and provide actionable tips for effectively managing your Google reviews. Whether you’re new to the world of online reviews or looking to enhance your current strategy, this episode is packed with insights to help your dance studio shine in local search results.Tune in, take notes, and get ready to elevate your online presence by mastering the art of responding to Google reviews!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist, Lisa HoltanIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Jul 29, 202410 min

Ep 226Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar

On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love.But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return!Our guest today is Samantha Irwin of Kaizen Consulting. She's an expert in helping business owners build teams that excel in the client journey and relationships. Samantha provides tools to ensure your team creates exceptional customer experiences, leading to more stellar reviews on your Google Business Profile and securing your #1 ranking.Sounds amazing, right?I think so too. That's why I'm super excited for you all to learn from and love Samantha Irwin. Tune in for some great insights!Watch us on Youtube!https://kaizen.zone/https://www.instagram.com/samantha_kaizen/https://www.linkedin.com/company/kaizen-business-coaching-consulting/A bit about our guest:After 13 years teaching middle school (love that age!) and doing business development part-time, I jumped into business full time.In 2006 the hubs and I bought an 21-room historic boutique hotel, built in 1907.No furniture, no clientele, (last time it was open for guests was in the 1940’s), AND it was located in a town population 600 (no, I didn’t miss a zero!). Yes, Mayberry. To say that we were ‘not on the map’ was 100% accurate.Adding to the challenge, the hotel was sitting on acre of tired grounds in desperate need of a landscaping update.Oh, there were some Gone with the Wind drapes which my MacGyver level talented sister used to mock me up a dress. Yes, I wore it, pins and all, and made my dramatic entrance down the staircase to the lobby.Some thought I was crazy for purchasing the hotel, others thought I was a genius with vision.I needed to figure out how to get us ‘on the map’, attract clientele that was two hours away, hire, train, and inspire staff, and grow the business. Oh, do all this and not drive myself into the ground.Thankfully because I had crap for a marketing budget I stumbled on a different way to grow. A better way.Our clientele grew quickly, top priority was hiring and training a team that assist in our growth. How did I do it? By transforming People into Partners. By finding the RIGHT people, supporting, and equipping them to consistenly give amazing Customer Experiences.You can take advantage of the training used to increase employee retention, increase guest return visits, garner excellent on-line reviews, and put us on the map!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account.In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Jul 22, 202442 min

Ep 225You want great SEO for your Dance Studio? Do not batch your blogs. Top reasons why consistency trumps quantity.

Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?"Join me as I answer this question and explain why the timing of your blog posts can significantly impact your Dance Studio's SEO and Google Business Profile visibility. We'll explore the benefits of consistent content updates, how they affect search engine indexing and the importance of keeping your audience engaged.Tune in to discover actionable tips for scheduling your blog posts, promoting each piece effectively, and maximizing your content's potential. Whether you're just starting with blogging or looking to refine your strategy, this episode is packed with insights to help you boost your online visibility and drive growth for your brick-and-mortar dance studio.Don't miss out on learning how to turn your blog into a powerful tool for SEO success and enhance your Google Business Profile!Would you be interested in an SEO Marketing Consultant? Hire me as your SEO Marketing Consultant to get found, liked, and trusted FIRST— here are some places to start. 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire. 3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist, Lisa HoltanIn 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Jul 15, 20249 min

Ep 224So You Want to Use Your Name as Your Domain - Make Sure You do This for SEO Domination

This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business? Or should you or have a second URL? And if you have that second URL, can it be your name? There's a lot there. And the answer might seem obvious to you, especially if you've been listening. Our URL is the start of our great SEO. But we need to make sure the URL is connected properly to all the places so your SEO foundations are in place. In this episode, I'll share my rookie mistake when starting my second business and provide actionable tips to help you avoid the same error. We'll dive into:- Ensuring NAP Consistency: Keeping your business name, address, and phone number uniform across all listings.- Optimizing Your Business Description: Using relevant keywords naturally in your business description.- Using Google My Business Tools: Utilizing features like the Q&A section, messaging, and booking buttons for enhanced engagement.Join me as we explore these crucial steps to ensure your second business starts on the right foot, with an SEO-friendly foundation that connects seamlessly across all platforms. Tune in to learn how to make your URL work for you and set your new venture up for success!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Jul 9, 202410 min

Ep 223Leveraging Relationships for Business Growth: Beyond SEO and Google Strategies with Racheal Cook of The CEO Collective

Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love.In this special Independence Day episode, we’re thrilled to sit down with a guest who has mastered the art of intentional relationship-building to grow her business while enjoying the freedom of a twenty-hour work week. Discover how she strategically connects with connectors, forms powerful partnerships, and engages with potential clients in meaningful ways.Learn how you can ditch the hustle mentality and embrace smarter, more effective business development strategies. Our guest shares her journey and practical tips on creating a balanced, fulfilling life that allows you to be who you love to be, all the time.Episode Highlights:The Power of Connections: Understand the importance of cultivating intentional relationships with connectors, strategic partners, and potential clients.Work Smarter, Not Harder: Discover how to streamline your business efforts to achieve a fulfilling, balanced work week.Freedom to Be You: Learn how to design a life that aligns with your passions and values without sacrificing business success.Join us for an inspiring conversation that will transform the way you approach business development. This episode is a must-listen for all our VIPs looking to create a business they love while enjoying the freedom to live their best life.Tune in and get ready to be inspired!Hit play and let’s explore the power of relationships together, as we celebrate the spirit of freedom and independence!Watch interview on YoutubeWebsite: https://theceocollective.com/LinkedIn:https://www.linkedin.com/in/rachealcook/Instagram: https://www.instagram.com/racheal.cook/Facebook: https://www.facebook.com/racheal.cookTiktok: https://www.tiktok.com/@rachealcookmbaA bit about our guest: As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account.Health and Wellness Owner: Check out Healthy in the Valley

Jul 3, 202444 min

Ep 222Boost Your Website's SEO for Multiple Dance Studio Locations: Top Tips Revealed!

Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made for you!Episode Highlights:Create Location-Specific Pages: Discover how dedicated pages for each of your service areas can skyrocket your local SEO and enhance your Google Business Profile.Optimize for Local Keywords: Learn the secrets of using local keywords to capture those “near me” searches and boost your dance studio’s visibility.Schema Markup Mastery: Find out how schema markup can give you an edge in local searches by making your dance studio details crystal clear to search engines.Customer Reviews: Uncover strategies to gather glowing reviews and display them effectively on your Google Business Profile and website, building trust and attracting more students.The Consistency Factor: Ensure your NAP (Name, Address, Phone Number) details are spot-on across all platforms for maximum SEO impact.Plus, we’re throwing in a bonus tip on creating high-quality, engaging content that keeps your visitors hooked and coming back for more!Whether you’re a local dance studio newbie or a seasoned pro looking to refine your strategy, this episode is packed with actionable insights to help you dominate your local SEO game and optimize your Google Business Profile. Tune in, take notes, and get ready to watch your dance studio thrive!Don’t forget to share this episode with fellow dance studio owners who serve multiple locations. Let’s spread the knowledge and help our brick-and-mortar community grow!Hit that play button, and let's make your dance studio "The Only Option in Town!"Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Jun 24, 202421 min

Ep 221Be Found "Near Me" - Managing Google Business Profiles for Multiple Dance Studio Locations and Optimal SEO

In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. This leads to an important question: do you need to have more than one Google Business Profile (GBP) to capture these local searches effectively?The answer is a resounding yes! Having multiple GBP listings can significantly boost your visibility and attract more local customers. However, managing multiple profiles can seem daunting and time-consuming. But don't worry—I’ve got you covered.In this episode, we'll explore the reasons why multiple GBPs are essential, how to efficiently manage them, and share some tips and tools to make the process seamless. Whether you're new to managing GBPs or looking to optimize your current strategy, this podcast will provide valuable insights and practical advice to help you stay ahead of the competition. Tune in and learn how to streamline your local SEO efforts and make your business more accessible to customers searching for services "near them."This one is short and to the point. But please share it with that business owner who has multiple service areas. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account and get some free money to boot! Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Jun 17, 202412 min

Ep 220Beyond SEO: Navigating Real-Life Business Challenges with Resilience and Passion

In today's episode, we're diving into the real-life challenges of running a business, beyond our usual SEO discussions. I'm pulling back the curtain on the everyday realities that come with turning your passion into a thriving business. Balancing work with being a partner and a parent is no easy feat—it's a lot more stress than most people can imagine.That's why it's crucial to be prepared for life's inevitable surprises. Today, I'll share my own wake-up call from four years ago and how taking daily steps has led to the bittersweet success I enjoy today. Join me for an inspiring conversation about resilience, growth, and the power of persistence.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

May 21, 202410 min

Ep 219Four Super Common Mistakes I See that are Keeping Google (and Your Ideal Client) from Finding Your Dance Studio

In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've encountered while collaborating with clients, sharing insights and lessons learned along the way.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. That Girl BrieYour GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Apr 29, 202416 min

Ep 218Your SEO is locked in. Now You Want to Level Up. Five Points You Must Consider as You Scale and Grow Your Brick + Mortar Business

In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level?During a recent consultation with one of my VIP clients, we explored this very question. Should they expand into a larger physical space, or pivot towards online courses to reach a wider audience or do we just sit tight for a bit. It's easy to get sucked into the hustle of grow, build, and scale. But on must look at the logistics, the numbers, the stress level of what you can truly handle and how it affects those you love. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Visit Grace at Nadora Sky Permanent JewelryYour GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Apr 22, 202429 min

Ep 217Five Reasons HOW SEO Brings You Real Buyers

As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow?In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of entrepreneurship. It's a question that hits close to home for many of us: How do we establish routines when each day feels like a new battlefield?James's insightful response prompted a moment of reflection for me. Despite the urgent tasks vying for attention, it reinforced the critical importance of leaning into SEO for business success.If you're feeling overwhelmed by your to-do list, this episode is for you. Join me as we delve into strategies for prioritizing tasks and leveraging SEO to drive growth and clarity in your brick-and-mortar business. Tune in and leave with actionable insights to propel your business forward.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Apr 15, 202422 min

Ep 21612 Weeks to Clarity in Business Processes for Your Brick and Mortar Business

Ever think your ladder is up against the wrong wall? Let's fix that.As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week sprint. No more adding to the to-do list without purpose.This episode is tailored for high achievers like you, the ones who drive this show forward. Let's get it done!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Apr 8, 202418 min

Ep 215SEO vs. Costly Print Ads: How Google Tracking Outshines Traditional Marketing

As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count!Today, I've got a juicy story to share about a high-cost marketing opportunity that was pitched to me. Imagine this: a magazine feature promising lots of visibility and impressive distribution numbers. But here's the twist – there was no way to track its effectiveness! Join me as I reveal the thought process behind my decision and highlight the crucial role of SEO in ensuring measurable and impactful results. Tune in to discover why tracking your marketing efforts is essential and how you can make smarter, data-driven choices for your business.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, One on One Coaching, Healthy in the Valley and my list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Apr 1, 202417 min

Ep 214The Subtle Art of Selling: What You Need to Know with Nikki Rausch

Get ready to supercharge your sales game because in today's podcast, we've got the dynamic Nikki Rausch joining us. With her extensive background in Neuro-linguistic Programming, Nikki is the ultimate authority when it comes to sealing the deal.For all you brick and mortar business owners out there, this episode is tailor-made for you. We know that closing sales in person presents unique challenges, and Nikki is here to arm you with invaluable strategies and insights to ace those face-to-face interactions.Ever wondered how to smoothly transition from casual acquaintances to business partners? Nikki doesn't just answer this burning question; she delivers authentic scripts that you can start using right away.Trust me, folks, this episode is pure gold. It's a must-save and share for anyone looking to revolutionize their sales approach. Get ready to unleash your selling potential like never before!Watch interview on YoutubeGRAB Nikki's Free gift!https://yoursalesmaven.com/https://www.facebook.com/yoursalesmaven/https://www.instagram.com/your_sales_maven/https://www.linkedin.com/in/nicolerausch/Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Health and Wellness Owner: Check out Healthy in the ValleyOur Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna Sapir

Mar 25, 202441 min

Ep 213Boost Your SEO with Google: Supercharge Your "About" Page for Top Rankings

Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound?Chances are, you've got an "About Me Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real estate—it's one of the top three spots people check out when they're getting to know you.But let's amplify that visibility, shall we? I've distilled five powerhouse tips to supercharge your most visited page and boost your SEO rankings. Your mission this week? Take a peek at your About Page and ensure it's not just captivating for your audience, but also optimized to catch Google's eye—so even more folks can discover, admire, and trust your brand in record time. Ready to make your mark? Let's do this!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO TO LINK for ALL things Melissa Rose related: Google Workshop, Visibility Workshop, Hire Me, Newsletter, and list of must reads!Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save. Grab my link to start your profit first account. Our Sponsor Nutritionist Lisa HoltanFrom May 6-10th, join the Empowered Practitioner Event. It’s five days of sessions designed to help wellness practitioners create a resilient business that attracts high quality clients and create steady, predictable income in their practice. Hosted by past guest: Joanna SapirIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Mar 18, 202413 min

Ep 212Mastering Website Footer Optimization: Your Key to SEO Success

In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline user navigation, facilitate service bookings, job applications, showcase credentials, and foster quick connections.I'm excited to share ten powerful tips on optimizing your website footer to ensure that Google and your ideal clients not only find you but also develop a strong sense of liking and trust right from the start.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier. The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz. Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Mar 12, 202415 min

Ep 211Maximize Visibility and Attract Even More Ideal Clients to Your Dance Studio through Your Google Business Profile Product Offerings

In today's episode, we're diving deep into the heart of your dance studio's offerings and how to maximize your visibility through your Google Business Profile (GBP). This often overlooked feature can significantly help potential clients learn about your studio without having to search extensively for information. That's why optimizing your Google Business Profile is crucial for quickly capturing attention and making your dance studio the preferred choice!Whether you're a seasonal dance studio or offer a wide range of classes, I'll guide you through the importance of maximizing your Google Business Profile and leveraging the free visibility that Google provides. Tune in to discover essential tips and strategies for enhancing your GBP, improving your SEO, and ensuring your dance studio stands out in search results. Live workshop in Hudson WI on March 7th from 2-4pm. Grab your tickets!Health and Wellness Business Owner: See if HITV is for youHITV InstagramHITV FacebookLove today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier. The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz. Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Mar 4, 202417 min

Ep 210How to Connect and Grow Your Business Through Community

Let's make a deal. Despite the fact that people are constantly Googling for you online (as we discussed in our last episode), what they really crave is community. They want to belong to something bigger than themselves. They want to be a part of your energy, your vision, and your success. It's true! And when you get this right, it's amazing how little else you need to do.In this episode, I'll be sharing specific strategies that I've personally seen work wonders for my clients in growing their connection to their brick and mortar community.We'll also be discussing the essential questions you need to ask before hiring a social media manager. This way, you can ensure that you're getting the most positive results for your most valuable resources: your time and money.Live workshop in Hudson WI on March 7th from 2-4pm. Grab your tickets!Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @themsmelissarose OR let me know what you think. DM me!Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier. The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz. Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership.Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.

Feb 26, 202415 min

Ep 209Nobody's Talking about You - They're Googling You - How to make your Google Business Profile Stand Out as a Dance Studio

As a dance studio owner, understanding potential customers' journey from Google search to your studio doors is crucial. In today's episode, we'll uncover the four key stages that lead people to your dance studio:1. They have a problem, need, or desire and Google it.2. Your dance studio comes up, and they click on it.3. They check your socials to make sure you're legit and like what they see.4. They walk into your studio.Now, if they love your service, they might talk about it. But if they have a bad experience, everyone will know about it. 😉All kidding aside, buying habits have changed. People aren't just talking—they're researching on their phones. So, are you being found on Google? If not, you're missing out on a lot of foot traffic. Let's dive into how optimizing your Google Business Profile and improving your SEO (Search Engine Optimization) can help you get found and boost your dance studio's visibility.Tune in to learn how to leverage SEO strategies to attract more customers and ensure your dance studio is the top choice in your area.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @themsmelissarose OR let me know what you think. DM me!Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier. The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz. Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership. Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and connecting with others through Healthy in the Valley.

Feb 19, 202411 min

Ep 208Empowering Entrepreneurs: Mastering Business Beyond the Call with Oie Dobier

Today's podcast features Oie Dobier, a dedicated business coach specializing in empowering solopreneurs and small business owners to realize their dream ventures by mastering the art of working "ON" their business rather than being consumed by working "IN" it.✅If you embody the spirit of a Quality Crusader delivering top-notch services with fervor.✅Are Driven by the Desire for Positive Impact, transcending mere transactions to create meaningful change.✅A Hard Worker, you acknowledge the value of diligence but recognize the need to work smarter✅Go Beyond the Call, consistently surpassing expectations and going the extra mile.✅And have a Family First value at your core, propelling you to succeed not only in business but in life.This episode is tailor-made for you. Oie Dobie facilitates business owners in Deciding, Committing, and ultimately Succeeding. She's dedicated to removing the obstacles hindering your progress, allowing you to truly make the impact you desire and live the life you envision.Learn more about Oie Dobier Business Coachwww.bloomdocking.comhttps://www.facebook.com/bloomdockinghttps://www.linkedin.com/company/bloomdocking/Did you love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @themsmelissarose Leave us a rating and review on Apple Podcast!Follow the podCONNECT with Melissa: https://www.msmelissarose.com/dealsLinkedINInstagramOur Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for other brick + mortar businesses. Guiding others to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community. When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden and connecting with others through Healthy in the Valley.

Feb 8, 202432 min

Ep 207Three Mistakes I See In Your Email Signature

In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week.Join me as we unravel the potent impact your email address can have on brand trust and loyalty. It's more than just a digital ID – it's a key player in shaping how your audience perceives your brand.Referred to Event: Save the Date for Next YearLove today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @themsmelissarose OR let me know what you think. DM me!Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier. The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz. Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership. Melissa's also a visibility coach and consultant other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns.When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and connecting with others through Healthy in the Valley.

Jan 29, 202411 min

Ep 206How to Motivate Your Team to Create Brand Loyalty with Jamie Van Cuyk

Today we're diving deep into the heartbeat of success: our teams. It's not just about having a team; it's about having an exceptional team that propels our brand to greater heights. Exceptional team members don't just help us scale our business; they become ambassadors, extending our visibility through their firsthand experiences. It's time to cultivate a workplace that exudes fabulosity. And to achieve that, we must master the art of strategic hiring. Buckle up, because we're about to unleash the power of building the right team!Meet Jamie Van Cuyk, the owner and lead strategist of Growing Your Team, helps women small business owners become confident leaders who hire right every single time. Drawing from over 15 years of leadership experience, Jamie teaches her clients how to master the art of hiring. By learning the dynamics of each company and their specific needs, she helps them find their perfect-fit, long-lasting team members and avoid the hiring and firing cycle. On a personal side, Jamie lives in St Petersburg, FL, with her husband and two daughters, is a hobby winemaker, loves to travel, and enjoys exercise that takes her feet off the ground, including rock climbing and aerial dance.Connect with Jamie: https://www.facebook.com/GrowingYourTeam/Instagram: @growingyourteamPinterest: https://www.pinterest.com/jamievancuyk/LinkedIn: http://www.linkedin.com/in/jamievancuykWebsite: https://growingyourteam.com/ REFERRED TO EVENT: INnovatePRODid you love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @themsmelissarose Leave us a rating and review on Apple Podcast!Follow the podCONNECT with Melissa: https://www.msmelissarose.com/dealsLinkedINInstagramOur Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for other brick + mortar businesses. Guiding others to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community. When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden and connecting with others through Healthy in the Valley.

Jan 23, 202434 min

Ep 205A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further!

Are you maximizing the potential of your Google Business Profile (GBP) to boost your dance studio's SEO? Today, we're focusing on the power of Google Reviews and how they can transform your visibility.Do you have clients who drive 30, 40, or even 50 miles to attend classes at your dance studio? Would you like to attract even more dedicated clients from distant zip codes? Are you appearing at the top of Google search results in those areas?If not, this episode is for you.I’ll share practical tips, tools, and strategies you can implement right now to enhance your brick-and-mortar dance studio's online presence. Discover how to leverage your Google Business Profile to ensure that when people search for dance studios, yours comes up first—no matter how far they are.And the best part? These strategies are all FREE.Tune in to learn how to optimize your GBP and improve your SEO, driving more foot traffic from further away and growing your dance studio’s reach. REFERRED TO PODCASTS: {SEO Series} The Gold in Google Reviews. {What's Working Now} A Faster and Easier Way to Google Reviews Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @themsmelissarose OR let me know what you think. DM me!Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this new and improved on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier. The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times. 20 min FREE Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz. Hire ME! Ready to delegate? This may be your option!: Google Business Profile, Email Campaigns, Text Campaigns, Social Media, and Bog Writing. Our Sponsor Nutritionist Lisa HoltanIn 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community. Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for other brick + mortar businesses. Guiding others to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community. When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden and connecting with others through Healthy in the Valley.

Jan 15, 202411 min