The Tai Lopez Show

Don’t talk in a scripted way. Humans can easily detect who is being a phony and who is not. This is something we must take into consideration when we’re in meetings, on sales calls, and presenting to clients. Above any piece of advice you’ve ever received, always remember that being yourself is the top priority.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

All sales textbooks seem to say the same thing. Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But how do we integrate these tips into actually making deals?Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

As your business grows, more hands will enter the pot. People will want to work for you, clients will demand more from you, and investors will want to get in on the action. Knowing who to let in and who to let out is the key to ensuring that no cancerous cells enter your system. Because it only takes one to seriously set back the mission.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Do you build a website or use Facebook? To drive traffic to your website requires diverting people away from their comfort zones. But building a following within Facebook, the world’s most used social media platform, is tending to the user. And thus, its higher conversion rate can be turned into a more profitable revenue stream.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today, it’s easy to be a ghost. Amazon will instantly ship whatever you need, Netflix will broadcast whatever you want to watch, and Facebook will provide the virtual social interaction you think suffices. Across the board, the mental and physical requirement to be aware and present is the lowest it’s ever been. The effect of this is that we have become disembodied ghosts floating through our day-to-day.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

A marketing agency is easy to start. But it is difficult to scale. As you gather clients, problems arise. How do you hire the right people? How do you create systems so you can train your new-hires to do the job the same way you were doing? Answering these questions while simultaneously running the business can send us running into the woods.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Why wasn’t Wind River nominated for Best Movie? Because The Golden Globes are centralized. The moment a system becomes centralized, it becomes corrupt. As soon as elected officials meet in a boardroom or votes are tallied behind closed doors, whatever that system’s goal was, is now compromised. This is the reality of centralization, and if you look across our society, you see it in every sector.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In digital marketing, there are many different avenues to choose from. Email campaigns, social media, Google AdWords, the list goes on. How do you know which channel is the best for your product? And even if you do know which, how can you maximize the utility of the platform?Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Productivity is a tricky thing to master. That's because the more time we spend learning about it, the less productive we feel. The productivity books we read and podcasts we listen to are, in a sense, a distraction from the work we know we need to do. But that is all just our mind playing tricks on us. You have to spend time sharpening your axe. And our axe is our mind, and our sharpener is knowledge.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Put on your blinders. 2018 is the year of focusing on what you want and getting it. If that was your attitude at the beginning of 2017, and you didn’t get it what you wanted, figure out why. Luckily, we live in the world of information and the answers to self-improvement are here. You cannot increase your output without decreasing something else.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Sometimes the path to self-improvement requires brutal force. And in a world where self-help books coddle your ego, achieving your desired results is difficult to manifest. Inviting criticism is a way to hack your motivation centers by giving others direct access to your ego. When you flaunt your weaknesses, the feedback you receive, if absorbed as pain but reoriented as fuel, can improve day-to-day performance.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The woodcutter who doesn’t sharpen his axe cuts down fewer trees. This is a lesson for all of us. In today’s world, where work is so unrelentingly emphasized, it’s hard to take time off the daily grind to sharpen our brains without feeling like you’re falling behind. But that’s the illusion. The woodcutter who doesn’t take time to sharpen his axe ends up being more unproductive in the long-run.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Studying history sheds light on our present-day. Our governmental systems don’t seem so flawed when we recognize that it’s been this way forever. Our dating habits no longer feel influenced by technology when we talk to an elder who made the same mistakes we did. Our life as a whole feels like a repeated beat, which brings relief to those of us who question our everyday.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Raising capital isn’t like Shark Tank. It involves a lot more meetings with a lot less glitz and glamour. Time after time, you stand in front of a boardroom, guiding a group of investors through your pitch deck and prototype. For those of us who’ve done this, we know the routine. For those of us who haven’t, we’re seeking advice on how to best approach raising capital.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learning from others has its time and place. But at some point, we must figure out the answers ourselves. If you’re always the one seeking advice and mentorship from others, you won’t ever develop the skills to find out what your personal north star is trying to tell you. Once you tap into your own calling and curiosity, the world opens up and you discover your skills by listening to yourself.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Real estate is the ultimate meritocracy.The agent who sees the most properties and talks to the most people is likely to be the one making the most money. Most of the industries we work in share this undeniable truth, but technology has redefined this up-and-close hustle to be more about SEO and social media marketingLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

You can learn something from every success story.The question is how much can be applied to your own life. The software engineer who developed a new browser might not be able to teach us how to market our coffee shop. But the story of how two nobodies moved to Los Angeles to now become the biggest real estate moguls in the world is filled with lessons of the blood, sweat, and tears we can apply to our own mindset.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

As we wrap up 2017, it’s time to look at this week’s highlights on The Tai Lopez Show. From dissecting crypto trends to understanding productivity, this week saw every dimension of The Tai Lopez Show. These moments deserve a second look, and today we’re taking the time to revisit the details discussed on air.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

A new year means time for a new you.As 2017 comes to a close, we must take a moment to reorient our mindset before heading into the new year. What goals did we have for 2017 that we accomplished? And then what about the ones we weren’t able to? Why was this so? And how can we change our mindset so that we aren’t saying this same thing one year from now?Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

You can either learn history from a primary or secondary source.With a secondary source, you’ll get the distanced bullet points: what year the war started, how many people died, which political parties ruled, and all those other dry details you need for your history test. With a primary source, however, you’re able to gain direct access into the emotion of that time period.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

But now it’s back to where it was, and the skeptics return to silence. As the market validates that cryptocurrency is here to stay, we must continue our education to stay one step ahead of the trends.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Becoming the best is not rocket science.If you hang around someone great and ask questions, then pretty soon you will be adopting their habits via osmosis. This is how humans learn, but the education system makes us believe learning has to involve classrooms and memorization. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Making money from cryptocurrency is daunting.Sure, you can create an account on Coinbase, do the the traditional Bitcoin buy, and watch the money trickle into your account. But to maximize the opportunity that exists right now with crypto requires extensive education.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The Bitcoin headlines are taking over.What was just $7,000 last month is now over $13,000. People are making millions, and the growth isn’t stopping anytime soon. Cryptocurrency is the new gold rush, and it is up to you to make the most out of it.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Making money is not an IQ thing.If it were, the valedictorians would be the richest people in the world. But that’s not the case; in fact, it’s the opposite. The wealthiest entrepreneurs in the world are the ones who abandoned the traditional education system to go on to pave their own road.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

A productive daily routine is difficult to achieve.We all wake up in the morning, check our phones, and then go about our days doing the best we can. But then we finish our day and go to bed thinking: was that really the best I could do? Your daily life should be composed of tasks dedicated to either maintaining the life you’re living or trying to improve your life for some future date. If you’re disappointed with your daily routine, it’s because you aren’t attending to this rule. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Great marketing requires a storytelling finesse.This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

“We evolved in small groups, and all groups have status hierarchies. From an evolutionary perspective, reproductively relevant resources always accrue to those with the highest status.” - Dr. David Buss (click to tweet) It’s no secret that a greater understanding of people will lead you to more success in business. From hiring to collaborating to managing to pitching, almost every touchpoint of business involves interacting with people. And if you’re not interacting, you are most likely working on your product that will ultimately affect or influence people. Thus, a greater understanding of human behavior and psychology will undoubtedly help you take your business to the next level. But how you choose to learn about human behavior is what will determine your level of knowledge and ultimately separate you from the competition. And that is why we are so focused on evolutionary psychology. To study evolutionary psychology is to understand the human being from the core; how did we evolve over the past hundreds of millions of years to be the way we are today. On today’s episode of The Tai Lopez Show, we are joined by world-renowned evolutionary psychologist, Dr. David Buss. Professor Buss is the author of The New Science of the Mind, and currently teaches at the University of Texas at Austin. He has previously taught at Harvard and the University of Michigan, and today he explains how the principles of evolutionary psychology can be applied to business. Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think! “Aside from intelligence, conscientiousness is the best single predictor of work performance.” - Dr. David Buss (click to tweet) Points to Keep In Mind Try to raise the status of your product Speak at conferences, no matter how big or small; reach out to the person in charge and say you will blast your email list Host networking events at your house once a month and invite people you want to connect with Machiavellianism is a trait in people who pursue in an interpersonally exploitative strategy Narcissism is a sense of entitlement and skewed value of others vs. value of themselves (welfare-tradeoff ratio) Agreeableness is flexibility, patience, gentleness, and forgiveness Conscientiousness is diligence, prudence, organization, and perfection High psychopathy scores are void of empathy and impermeable to learning how to improve Entrepreneurs score the worst on dark triad tests Narcissism is tied to creativity and intelligence Biggest red flags in long-term mate: high neuroticism or low agreeableness Neuroticism is tied to people who cannot handle stress well Surround yourself with people who are most things normal The most powerful entrepreneurs are the most normal people Personality characteristics are half-heritable, half-environmental Watch ads and outline the psychological elements that tap into the 25 cognitive biases The Lollapalooza Effect is when so many cognitive biases are being hit that people can’t help but buy If you’re product isn’t selling, people aren’t being rewarded enough when being marketed Resources Read The H Factor of Personality to learn how to categorize people Use Dark Triad Personality Test to find out how people score on machiavellianism, narcissism, and psychopathy Narcissism Personality Test to find out which how you score on: authority, self-sufficiency, superiority, exhibitionism, exploitativeness, vanity, entitlement Read the 25 Cognitive Biases to learn what elements of human psychology to integrate into your ads Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

It’s your duty to find your superpower and figure out a way to market it to the world.But laziness, procrastination, and every other excuse in the book prevent us from achieving that. We tell ourselves stories that are convincing enough in the moment to justify sitting on the couch instead of burning the midnight oil chipping away at our dreams. But our awareness of this pattern is the first step to changing the reality.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Everyone has an opinion on Bitcoin.Some think it’s fairy dust, and others know the magnitude of what’s coming. Regardless of who is speaking, a cryptocurrency conversation will have a range of perspective and conviction.But the truth is, that to understand cryptocurrency, you have to immerse yourself in conversations with expert opinions. They are the ones closest to the action, so their perspective is the one we must check all rumors and news headlines against.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Cryptocurrency isn’t just about Bitcoin.There’s Stellar, Eos, Steem, Salt, and many more blockchains, tokens, technologies, and coins to bet on. Sure, Bitcoin’s price is a reliable glimpse into the market’s pulse on cryptocurrency, but if you’re looking to invest in any of the alternative crypto technologies, research beyond Bitcoin is required.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

This past week was filled with some of the best knowledge-dropping ever witnessed on The Tai Lopez Show. From Russell Brunson sharing how to make $100 million by marketing to the masses to Brock Pierce explaining the nuts & bolts of cryptocurrency to Jay Samit showing us why augmented reality will take over the world, this week’s interviews deserve a second look, and today we’re taking the time to recap some of the best moments.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

“Augmented reality will eliminate the fear of others and make the world a better place.” - Jay Samit (click to tweet) Over the past few years, we’ve witnessed augmented reality technologies develop. But products like Google Glass and QR codes made us skeptical of whether this technology had a place in the real world. Then there was Pokémon Go, which caught the world’s attention, made over $1 billion dollars, and made any AR-related doubts vanish from our minds. On today’s episode of The Tai Lopez Show, we are joined by augmented reality-expert Jay Samit. He is the Independent Vice Chairman of Deloitte and the bestselling author of Disrupt You! Jay joins us today to widen our understanding of augmented reality. He shares what the latest developments are in AR technologies, and how they will undoubtedly influence our industries and lifestyles in the years to come. Also you can listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think! “We’ll now have more control over our environment because our environment will conspire with us to succeed. Not against us.” - Jay Samit (click to tweet) Points to Keep In Mind Augmented reality isn’t just about adding to the environment, it’s about subtracting An example of the implementation of AR in an industry is the airplane cargo-packers AR glasses would make it 3D tetris and save airlines billions in jet fuel AR softwares can tell if a person’s gait is suspicious or body temperature is high (risk for ebola) Think about opportunity first and then worry about privacy Tinder goggles would make profile apparent in real-life (ex: halo hologram above person) Machine-learning allows the software to get smarter with each new data point AR would allow people to always have access to all of mankind’s knowledge up until that point. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

It wasn’t just the miners who got rich during the Gold Rush.It was the apparel companies, the shovel manufacturers, the restaurants and bars in the area; with any trillion dollar industry comes the opportunity for many million dollar businesses to pop up. Augmented reality is the next trillion dollar industry, and it’s time you carve out your portion of the pie.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Hiring is one of the greatest challenges in growing a business.How do you know who to hire? What defines a good candidate? Is it focus? Charisma? Technical ability? Obviously it depends on the position and ideally you'd want the best of all worlds, but that’s hard to achieve and compromise has to be made.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The opportunity for your personal brand is greater than the opportunity for your business' brand.The people who ask, "Do you really need both?" are failing to see this truth. With a personal brand, you are able to differentiate yourself from the competition in a wildly unique way. The landscape caters to individuality; it’s a platform for self-expression. However, with a business’ brand, the story behind the product or service inevitably gets diluted by the fact that it is a product or service...Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The golden rule is: Only invest in things you understand.And with cryptocurrency, what needs to be understood is more complex than the average investment decision. It’s not a company’s stock or sector of the economy you’re betting on. It’s an entirely new monetary system you’re saying that people will adopt.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Marketing is storytelling. And with your website, the story must be simple.Who are you? What product are you selling? Why are you selling it? These are the questions floating around in the visitor’s head, so it is the company’s responsibility to provide those answers on their website.But so many times I visit a company’s website and am blown away by how they choose to bombard me with information I don’t need.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

This past week was filled with highlights on The Tai Lopez Show, and today we’re taking a second to recap some of the best moments. From learning strategies on how to drive online traffic to understanding the ins and outs of credit card perks to reframing our understanding of branding as a tribe’s movement - this week saw guests Neil Patel, Stephen Liao, Lavar Ball, and Russell Brunson take our knowledge to the next level.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The movement behind a product is more important than the product itself.Take Apple for example. Yes they create some of the sleekest and most well-functioning products in the space, but it's not the iPhones and Macbooks that fueled the tech-giant's rise to what is now valued at over $900 billion. It's what having an iPhone or Macbook says about you.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Starting a business once required a lot of time, money, and energy.But today, if you have an idea for a business, you can launch it almost immediately. Gone are the times of needing to write a business plan and get investments before discovering if your idea fits into the market. Now, in less than an hour, you could find a product source online, open a web store, and begin selling your idea.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The best way to learn history is to travel the world for free.But our school system doesn’t teach us this. We’re tested on the year the Mongols invaded Europe instead of learning how to score free travel points from credit card companies so we can actually go visit Europe.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

There’s nobody out there like Lavar Ball.For the past year, we’ve seen him take over headlines, making controversial statements about the talent of his son Lonzo or justifying the $495 price tag on his Big Baller Brand sneakers. For the critics, this is fodder to create the next news story. But for us marketers, this is utter genius to watch and learn from.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When soliciting business or seeking out clients online, it’s important to be as efficient and effective as possible. But too often we get trapped in our old habits that aren’t producing the results we need. Not only is it hard to realize when this is going on, but even if you can - it’s equally, if not more challenging, to find out who has the answers and what advice they can offer you to change your ways.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In business, regardless of your product or service, an effective online strategy is essential to your success.Whether that means a well-designed website that converts visitors into customers, or an engaging social media presence that dialogues with customers - it’s mandatory to infiltrate the Internet and show up on people’s screens if you want to succeed in today’s business world.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

While a lot of people can make some money even with poor marketing techniques, when you start talking about 8-figure and above businesses, you need to really, REALLY know what you’re doing.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

If you sell anything through a website, good organic traffic will be absolutely essential to your potential success.When it comes to being able to achieve really good traffic from google, you need to understand “Search Engine Optimization,” or SEO, and that is what we’re talking about on this episode of The Tai Lopez Show.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When you can introduce sex appeal into both your product and your marketing, you will see your margins and profits soar. This is one of the secrets to the appeal and massive margins of Apple, and today Scott Galloway is digging into how to use sex appeal and an appeal to the irrational urges in marketing and product design to be massively successful in business.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When it comes to selling physical products, you will gain massive amounts of value through getting your product placed on retailers shelves. In fact, for many small business owners, getting a distribution deal with a massive chain store is a dream.But that is the problem: The companies know that, which means that their first offer will probably be a terrible deal for you, and could likely even put you out of business!Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Motivation is required for success. It’s as simple as that. But while most people understand this truth, few people take the time to learn how to motivate themselves effectively and well. People learn a few of the things that motivate them, like money, or relationships, or achievement, and they put all their energy into that one aspect.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.