The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

Welcome to Strategy Skills episode 503, where we are doing round 2 with John Rossman. John was an early Amazon executive and senior innovation advisor at T-Mobile & the Gates Foundation. He is the co-author of Big Bet Leadership and a keynote speaker and advisor. In this episode, John Rossman discusses the insights from his recent book, Big Bet Leadership, on how companies can manage major strategic initiatives ("big bets") that involve significant risks. He explains why organizations need to test ideas before making big commitments and stay focused on key priorities. John describes how companies can adapt to increasing digitalization through careful planning and controlled experiments. John Rossman is an author, executive advisor and keynote speaker on digital transformation, leadership, and business reinvention. With a career spanning consulting roles at renowned brands like Novartis, Gates Foundation, Microsoft, Walmart, and T-Mobile, he brings extensive expertise in solving complex business challenges and driving customer-centric solutions. As an early Amazon executive, Rossman played a pivotal role in launching the Amazon Marketplace in 2002, shaping its transformative impact. Rossman is the author of four influential books on leadership and business innovation, including the bestseller "The Amazon Way" and his recent release "Big Bet Leadership." He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation, where he honed his strategic acumen in driving organizational change and creating enduring enterprise value. Today, Rossman is a sought-after keynote speaker renowned for his insights into leadership for innovation and transformation. His work focuses on practical applications of Amazon's Leadership Principles to foster innovation, drive growth, and navigate digital disruption effectively. Get John's book, Big Bet Leadership, here: https://shorturl.at/XLpaB Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 502, an interview with Ed Fidoe, the founder and CEO of the London Interdisciplinary School (LIS), the first institution in decades to be granted degree-awarding powers from inception in the UK and offers an innovative, interdisciplinary curriculum focused on tackling complex global issues such as inequality, sustainability, ethics, and AI. In this episode, Ed shares his journey from child actor to McKinsey consultant to educational innovator. Throughout the conversation, Ed emphasizes the importance of broad intellectual curiosity, the growing impact of AI on education, and the need for future leaders to develop skills beyond traditional academics. His story illustrates how combining consulting expertise with educational vision can drive meaningful change in learning institutions. Before LIS, Ed co-founded School 21, an acclaimed school designed to nurture children from diverse backgrounds, achieving Outstanding Ofsted within two years. He also founded Voice 21, a leading oracy education charity. Ed's latest endeavour involves expanding the LIS' offering to include a future-proof MBA challenger, alongside the existing undergraduate, master, and leadership programs. From his early days as a child actor on 'Woof!', and setting up a theatre production company with Oscar-nominee Matt Charman, to his tenure at McKinsey & Co., Ed's journey exemplifies resilience, innovation, and a relentless pursuit of change. His transformative vision has attracted educators from esteemed institutions worldwide, united by a shared belief in LIS's mission to reshape higher education. Ed's narrative is one of passion, innovation, and purpose, promising to inspire and challenge conversations about the future of learning. Learn more about Ed here: https://speakonpodcasts.com/ed-fidoe/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 501, an interview with the innovative CEO of Motiv, David G. Ewing where we speak about entrepreneurial resilience and customer experience innovation. In this episode, David shares his journey from early struggles during the 2000 tech recession to building a successful Oracle partnership that transformed his business. He candidly discusses overcoming self-doubt through meditation and mindfulness, while offering practical insights on testing business concepts and managing multiple ventures. The conversation explores how Motiv creates "moments of wonder" in customer experience, the value of the Entrepreneurs Organization community, and practical strategies for work-life integration. David G. Ewing has revolutionized the realm of customer experience since 1998. With a keen understanding that altering customer attitudes drives ideal behaviors, David has transformed this insight into substantial revenue growth for over 500 clients. A Harvard cum laude graduate in Engineering, his leadership acumen has not only propelled Motiv to the Inc 5000 list of America's fastest-growing companies but has also generated millions in additional revenue for his clients. Beyond his professional prowess, David's leadership extends to the community as the president of The Entrepreneur's Association, Austin Texas Chapter, where he's committed to unlocking every entrepreneur's potential. Outside the boardroom, David is the proud coach of his son's robotics team and cherishes his 19-year marriage, considering it his crowning achievement. Learn more about David here: https://www.davidgewing.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 500, an interview with an entrepreneur and global thought leader in high-performing teams and Chairman of Ferrazzi Greenlight and its Research Institute, Keith Ferrazzi. In this episode, Keith takes us through his inspiring journey from a challenging childhood in a poor immigrant family to becoming a global leader in relationship-building and team performance. Keith introduces us to the concept of teamship, a profound shift from today's hierarchical model to sharing the load among a team that elevates one another and the organization to achieve exponential results. He shared the 10 critical shifts to teamship and how to adopt these transformative practices to build high-performing teams. Keith Ferrazzi, a #1 New York Times Bestselling Author of Never Eat Alone, Leading Without Authority, Competing in the New World of Work, and his newest book, Never Lead Alone: 10 Shifts from Leadership to Teamship. Keith is an acclaimed global executive team coach, who stands at the forefront of transformative leadership having coached the transformation of Fortune 500 corporations, the World Bank, fast growth Unicorns and even governments of entire countries. The founder of Ferrazzi Greenlight, Keith spearheads behavioral shifts in leadership and high impact teams, empowering organizations to thrive in the ever-evolving landscape of business. Keith's research can be found in prestigious publications including Harvard Business Review, Forbes, The Wall Street Journal, Fortune, Fast Company, and Inc. Magazine, where his columns serve as valuable insights for business leaders. Get Keith's new book here: https://shorturl.at/DNHur Never Lead Alone: 10 Shifts from Leadership to Teamship Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 499, an interview with the author of Strategy and Leadership as Service, Sara Daw. Her new book provides businesses with access to the complete range of functional, emotional, and collective intelligence at the C-suite level by moving their positions from the "pay-roll" to an "access-role." In this episode, Sara discussed strategies for advancing a career to the C-suite, including joining the right organization with clear career paths and development opportunities, and how to find a mentor and a sponsor within the organization to help open doors and realize career ambitions. Sarah took us on her journey to becoming a fractional CFO and finding her first few clients, a motivational story of persistence and not giving up. Additionally, Sara shares her advice on marketing strategies, time management, and maintaining a balance between work and personal life. Sara Daw is an entrepreneur, researcher, writer, speaker and future of work expert. Listed in the 2024 E2E Female 100, Sara is passionate about designing the future of work for C-level talent and organizations. As well as publishing the first research on the Access Economy for C-suite talent in her second book, Strategy and Leadership as Service, she is Co-Founder and Group CEO of The CFO Centre and The Liberti Group, the global number one provider of part-time and fractional C-suite professionals. Sara is a graduate in Chemistry from Oxford University, a Chartered Accountant, holds an MBA from The London Business School, and a Mastère Spécialisé® in Consulting and Coaching for Change, run jointly by Oxford University (Saïd Business School) and HEC Business School in Paris. Get Strategy and Leadership as Service here: https://shorturl.at/I3TSS Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn. In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit. Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation. Get Christoph's book here: https://shorturl.at/n70UA Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 497, an interview with the author of 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships, Topaz Adizes. Topaz After a decade of exploring human connections through 1,200+ conversations in his Emmy Award-winning experience design studio, Topaz Adizes founder of The Skin Deep, popular on TikTok (1.2M) and Youtube (905k), is bringing his knowledge of the power of questions to the workplace. In this episode, Topaz shares his filmmaking journey leading to creating "The And," a project focused on deep, human conversations. He emphasizes that in order to have meaningful conversations, we need to consider giving well-constructed questions, avoiding binary ones, and fostering a safe space for dialogue. Topaz also touched on creating impactful conversations by setting intentions, using connective questions, and ensuring participants feel safe and heard. He also highlights the significance of deep listening, which involves engaging the whole body and feeling, and how these types of conversations enhance relationships and personal growth. Topaz Adizes is an Emmy Award-winning writer, director, and experienced design architect. He is an Edmund Hillary fellow and Sundance/Skoll stories of change fellow. His works have been selected to Cannes, Sundance, IDFA, and SXSW; featured in New Yorker magazine, Vanity Fair, and the New York Times; and have garnered an Emmy for new approaches to documentary and Two World Press photo awards for immersive storytelling and interactive documentary. He is currently the founder and executive director of the experience design studio The Skin Deep. Topaz studied philosophy at UC Berkeley and Oxford University. He speaks four languages and currently lives in Mexico with his wife and two children. Get Topaz's book here: https://shorturl.at/lj2Ro 12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 496, an interview with the author of Hospital, Heal Thyself, Mark Taylor. In this episode, we explore the challenges and potential solutions in the healthcare industry, focusing on Dr. Litvak's methods. The discussion highlights the inefficiencies in hospital operations, such as overcrowding and unnecessary expenditures, and the reluctance of hospital CEOs and surgeons to adopt more efficient practices. Dr. Litvak's methods, which involve optimizing surgical schedules, have been successfully implemented at many top 12-ranked hospitals to save hundreds of millions of dollars and countless thousands of patient lives. Mark Taylor is a veteran healthcare journalist who has covered health and medicine for newspapers and business publications for decades. He is the recipient of Kaiser and Knight fellowships and is a co-founder of the Association of Health Care Journalists. Taylor is a former steelworker, taxicab driver, waiter, and lifeguard who lives in a Northwest Indiana suburb of Chicago. Get Mark's book here: https://shorturl.at/6kevO Hospital, Heal Thyself: One Brilliant Mathematician's Proven Plan for Saving Hospitals, Many Lives, and Billions of Dollars Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 495, an interview with healthcare visionary, Eugene Litvak. In this episode, Eugene discussed the challenges in global hospital management, highlighting overcrowded emergency departments, nursing shortages, rising healthcare costs, and mismanaged surgery schedules leading to delays and increased mortality. Eugene discussed ways to improve the current healthcare system to save millions of dollars for each hospital while improving patient satisfaction and outcomes, nurse retention, hospital efficiency, and addressing healthcare disparities and inequities. Eugene Litvak, PhD is President and CEO of the nonprofit Institute for Healthcare Optimization. He is also an Adjunct Professor in Operations Management in the Department of Health Policy & Management at the Harvard School of Public Health (HSPH). He was a co-founder and director of the Program for the Management of Variability in Health Care Delivery at the Boston University (BU) Health Policy Institute. Since 1995, he has led the development and practical application of innovative approaches for managing patient flow variability, first introduced by him and his fellow co-founder Michael C. Long, MD, for cost reduction and quality improvement in health care delivery systems. Get Hospital, Heal Thyself here: https://shorturl.at/6kevO Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 494, an interview with the author of Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, Brian Solis. In this episode, Brian discusses the concept of 'Mindshift'—moving beyond industrial-era, business-as-usual mindsets to become a visionary for a future that has yet to emerge. He also explores the importance of a beginner's mind, emphasizing the need for curiosity and awareness in leadership, which opens the door to new possibilities and fosters innovation. Brian Solis is a world-renowned futurist, keynote speaker, and author of over 60 industry-leading research publications and 8 best-selling books exploring disruptive trends, corporate innovation, business transformation, and consumer behavior. Forbes has called him "one of the more creative and brilliant business minds of our time" and The Conference Board described Brian as "the futurist we all need now." Brian serves as the Head of Global Innovation at ServiceNow where he leads vision, strategy, and program innovation for the company's global Innovation Centers. Brian also studies disruptive technologies, emergent trends, and market shifts to advise business executives on innovation and transformation strategies. Brian continues to publish business and technology thought leadership in industry publications such as CIO, Forbes, and Worth, and has consistently been recognized as one of the world's leading thinkers in innovation, business transformation, and leadership for over two decades. Get Brian's book here: https://shorturl.at/KHi7j Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 493, an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham. In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth. Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices. Get Mark's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 492, an interview with the co-author of the book Personalized: Customer Strategy in the Age of AI, David C. Edelman. This book is a playbook for delivering true personalization at scale that will help executives learn how to put personalization at the center of their strategy and accelerate growth. BCG's Mark Abraham and HBS's David C. Edelman describe five promises of personalization: Empower Me, Know Me, Reach Me, Show Me, Delight Me. David C. Edelman is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. Get David's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 491, an interview with the author Directional Living: A Transformational Guide to Fulfillment in Work and Life, Megan Hellerer. In this episode, Megan shares her experience as an executive at Google and how she realized the misalignment in her career path, which led to physical and mental health issues. She also discusses how she navigated through it by listening to her inner voice and experimenting with new paths. Additionally, Megan explains how she built her coaching practice, how to find clients that are a good fit for you, the common issues clients face, and how to help them solve those issues. Megan Hellerer is a career coach and the founder of Coaching for Underfulfilled Overachievers. She has led hundreds of women, including Representative Alexandria Ocasio-Cortez, to transform their lives by transforming their careers. After checking all the traditional boxes of success—graduating at the top of her class from Stanford University and spending eight years as a Google executive—and still deeply unhappy, she quit her great-on-paper job with no plan. Now her mission is to provide others with the support and guidance that she needed when she herself was struggling. Megan has been featured in New York, Vogue, The Wall Street Journal, CNBC, and The Times. She lives with her husband and daughter in the Hudson Valley, New York. Get Megan's book here: https://shorturl.at/Icv8w Directional Living: A Transformational Guide to Fulfillment in Work and Life Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 490, featuring an interview with the author of Likeable Badass: How Women Get the Success They Deserve, Alison Fragale. In her book, Alison addresses the recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers? Alison Fragale is the Mary Farley Ames Lee Distinguished Scholar of Organizational Behavior at the University of North Carolina Chapel Hill Kenan-Flagler Business School. As a research psychologist, award-winning professor, international keynote speaker, and author, she is on a mission to help others — especially women — use behavioral science to work and live better. Her scholarship has been published in the most prestigious academic journals in her field and featured in prominent media outlets such as The Wall Street Journal, The Washington Post, Financial Times, Boston Globe, and Inc. She lives in Chicago with her husband and three children, who are all named after professional athletes. For more information, visit AlisonFragale.com. Get Alison's book here: https://shorturl.at/uPfaJ Likeable Badass: How Women Get the Success They Deserve Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 489, featuring an interview with Mitch Warner, a bestselling author and Arbinger managing partner. In this episode, we dive deep into the critical topic of self-deception and its profound impact on leadership and personal effectiveness. Mitch shares powerful insights on how self-deception can undermine our relationships and professional success, often without us even realizing it. He explains the concept of self-betrayal and how it leads to a distorted view of ourselves and others, creating unnecessary conflicts and reducing our influence as leaders. Mitch shares a valuable advice on how to rebuild trust in relationships damaged by self-deception and how to not let it happen again. Mitch is the co-author of Arbinger's latest bestseller, The Outward Mindset. He writes frequently on the practical effects of mindset at the individual and organizational levels as well as the role of leadership in transforming organizational culture and results. He is an expert on mindset and culture change, leadership, strategy, performance management, organizational turnaround, and conflict resolution. Mitch is a sought-after speaker to organizations across a range of industries, bringing his practical experience to bear for leaders of corporations, governments, and organizations across the globe. Specific clients include NASA, Citrix, Aflac, the U.S. Army and Air Force, the Treasury Executive Institute, and Intermountain Healthcare. Mitch carries his first-hand perspective as a proven leader into his speeches and facilitation, dynamically bringing Arbinger's concepts and tools to life through his powerful stories and hands-on experience. His audiences leave inspired to improve and equipped with a practical roadmap to effect immediate change. In his role as managing partner, Mitch directs the development of Arbinger's intellectual property, training and consulting programs, and highly customized large-scale organizational change initiatives. He has been instrumental in Arbinger's rapid growth, including its expanding international presence in nearly 30 countries. Mitch received his B.A. in philosophy and is a licensed nursing administrator. Trained in fine art at the Art Students League and the National Academy, he spends much of his free time painting. His work hangs in organizations nationwide. Visit Arbinger Institute here: https://arbinger.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 488, featuring an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon's early days, John Rossman. In John's book, Think Like Amazon, he provides 50 ½ answers drawn from his experience as an Amazon executive―and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. John Rossman is an author, executive advisor and keynote speaker on digital transformation, leadership, and business reinvention. With a career spanning consulting roles at renowned brands like Novartis, Gates Foundation, Microsoft, Walmart, and T-Mobile, he brings extensive expertise in solving complex business challenges and driving customer-centric solutions. As an early Amazon executive, Rossman played a pivotal role in launching the Amazon Marketplace in 2002, shaping its transformative impact. Rossman is the author of four influential books on leadership and business innovation, including the bestseller "The Amazon Way" and his recent release "Big Bet Leadership." He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation, where he honed his strategic acumen in driving organizational change and creating enduring enterprise value. Today, Rossman is a sought-after keynote speaker renowned for his insights into leadership for innovation and transformation. His work emphasizes practical applications of Amazon's Leadership Principles to foster innovation, drive growth, and navigate digital disruption effectively. Get John's book, Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader, here: https://shorturl.at/zyUHR Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How would your career, reputation, and earnings change as a published author? Imagine your client interactions when potential and current clients saw your thinking in a published book before they met you? Imagine the time you would save not having to explain your ideas and the value you could add to them? Imagine the fee premium you could earn? Imagine avoiding awkward meetings trying to establish your credibility? Imagine how many potential clients would find you and reach out to you? Learn more and see the application guidelines: https://www.firmsconsulting.com/experts-published-author-program/ Apply: email [email protected] Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study. Promoting women into leadership roles is a hot topic and, sadly, a debate. Why is it a debate? What are the elements that require further analysis? To paraphrase Marvin Bower, one does not ask a client if a woman should take over the relationship, one simply tells a client a woman is taking over. It is not the client's job to decide what is right. In this podcast, we explain why we have more female than male partners at FC and how we constantly develop them to serve in more and more senior roles. Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 485, featuring an interview with Richard Ruback and Royce Yudkoff, HBS professors and the hosts of 'Think Big, Buy Small' podcast. In this episode, we discuss current market trends related to entrepreneurship through acquisition. We also touch on the demographic trend of baby boomers retiring and needing to sell their businesses, and its impact on buying and selling businesses. Most importantly, Richard and Royce share their advice on how to find the right business to buy, the key considerations and how to evaluate businesses, common buyer errors, and the challenges of buying from baby boomers. Think Big, Buy Small is a new podcast from Harvard Business School that explores this innovative approach to entrepreneurship: acquisition entrepreneurship. The show is an extension of their courses on small firms, including "Entrepreneurship Through Acquisition," which has been taken by thousands of MBA students, and their highly-regarded book, HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company, which has sold more than 65,000 copies. Richard S. Ruback is a Baker Foundation Professor and the Willard Prescott Smith Professor of Corporate Finance, Emeritus at the Harvard Business School. Over the last 15 years, he and Royce Yudkoff have been developing and teaching a second year course titled "The Financial Management of Smaller Firms" and a field course called "Entrepreneurship Through Acquisition". Ruback and Yudkoff's book, HBR Guide to Buying a Small Business was published by Harvard Business Review Press in 2017. The book is a practical roadmap through the steps required to find, evaluate, negotiate, and finance the acquisition of a smaller firm. Ruback earned his Ph.D. in business administration at the University of Rochester in 1980 and taught at MIT's Sloan School before joining the HBS faculty as a visiting professor in 1987. He was appointed associate professor in 1988 and full professor in 1989. Ruback has served as an editor for the Journal of Financial Economics and is the author of numerous articles on corporate finance and valuation. Royce Yudkoff is the MBA Class of 1975 Professor of Management Practice of Entrepreneurial Management at the Harvard Business School and a General Partner and co-founder of ABRY Partners, LLC in Boston, MA. Alongside Professor Richard Ruback, Royce currently co-teaches a second year case course titled "The Financial Management of Smaller Firms" and a field course called "Entrepreneurship through Acquisition". These courses focus on how to acquire, finance, and operate your own smaller firm. As was mentioned above, Ruback and Yudkoff's book, HBR Guide to Buying a Small Business, was published by Harvard Business Review Press in 2017. The book is a practical roadmap through the steps required to find, evaluate, negotiate, and finance the acquisition of a smaller firm. In 1989, Royce co-founded ABRY Partners, a private equity firm focused on the media, communications and business and information services markets. Since 1989 the firm has completed over $27 billion of leveraged transactions and other private equity investments involving approximately 450 properties. Over this period Royce has also served on numerous private and public corporate boards. Royce graduated from the Harvard Business School in 1980 as a Baker Scholar and is an honors graduate of Dartmouth College. Get a copy of HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company: https://rb.gy/2omnrh Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we discuss how your cost of capital changes as you take on more debt and how this change is different between organizations. It's a crucial concept for this utility. We explain how the cost of capital change usually takes place and then we review the drivers at play that are different for this power utility vs. an average company. Click here to see the full study and here to see the merger study and market entry study. Watch the video version of this episode on YouTube: When too much debt is a good thing Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we use economics to explain what is the role of government, when governments should intervene, how they should intervene, and when they should hand over certain activities to the private sector. If you want to further your understanding of strategy at the highest possible level you should listen to this. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 482, an interview with the author of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams, Brian Gottlieb. In his book, Brian shares his straightforward business ideology of having a clear strategy, inspiring teams, providing best-in-class training, using metrics for empowerment, and executing with consistency. Beyond the Hammer provides five foundational pillars of leadership and an actionable path to weaving these pillars into any business, giving leaders and managers the power to build teams that perform at a high level, consistently. Brian Gottlieb is an inspirational business leader who founded a home services business in 2009 on a plastic folding table with $3,000. Twelve years later when he sold the family of businesses he created, they had diversified products, expanded across multiple states, grown to 600 employees, and neared $1 billion in lifetime sales. INC 5000 recognized the organization as one of the fastest-growing companies in America. Get Brian's new book here: https://rb.gy/f4gq2v Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 481, an interview with the author of Lead Bigger: The Transformative Power of Inclusion, Anne Chow. In her book, Anne shows us how we can all learn to leverage inclusion far beyond DEI to elevate our work, workforce, and workplace. Lead Bigger offers a no-nonsense approach to leading outside of traditional parameters that challenges us all to "lead bigger" by seeking a broader impact, embracing the whole of your team beyond the workplace, and engaging in self-reflection. As the former CEO of AT&T Business, Anne Chow was the first woman and first woman of color to hold the position of CEO at AT&T in 2019, overseeing more than 35,000 employees who collectively served 3 million business customers worldwide during her time there. She is currently the Lead Director on the board of Franklin Covey, serves on the board of 3M and CSX, and teaches at Northwestern University's Kellogg School of Management. You can listen to Anne on Harvard Business Review's Race at Work, WFAA and MSNBC. Get Anne's new book here: https://rb.gy/965ygk Lead Bigger: The Transformative Power of Inclusion Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic from the Corporate Strategy & Transformation study. In this podcast, we look at the problem of superficial financial analysis. One way to save the client money, before they run out of cash in about 16 months, is to stop all investments which lose money. This, however, is a terrible idea that will cause enormous damage to the client's core business, consumers, and the economy. We discuss how we handle this recommendation and what we proposed in the study to fix the problem. Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 479, an interview with Marshall Goldsmith, a world-renowned executive coach and leadership thinker. In this episode, Marshall offers invaluable advice for aspiring leaders and coaches, emphasizing the importance of maintaining an adult-to-adult relationship in coaching scenarios. His focus on measurable results has made him a trusted advisor to some of the world's top CEOs and leaders. He also gave us a glimpse of marshallgoldsmith.ai, an Al Avatar that is infused with Marshall's knowledge, experience, nuances and voice to answer management-related questions leaders have. Whether you're a seasoned executive or an aspiring leader, this episode offers practical wisdom and inspiration from one of the best in the business world. Dr. Marshall Goldsmith is the only two time Thinkers50 #1 leadership thinker in the world. He has been recognized as the #1 executive coach in the world for over a decade. He is the #1 New York Times best-selling author of books that have sold over 3 million copies including What Got You Here Won't Get You There, MOJO, Triggers and The Earned Life. He is the only living author who has 2 books recognized by Amazon.com as the Best Leader and Success books of all time. He has over 1.5 million followers on LinkedIn alone. Learn more about Marshall here: https://marshallgoldsmith.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 478, an interview with Ben Orlin, a math teacher turned full-time writer who's on a mission to make mathematics engaging and accessible to all and the author of the book Math for English Majors: A Human Take on the Universal Language. In this episode, Ben offers insights into his teaching and writing journey, the challenges in teaching math, the unexpected success of his first book "Math with Bad Drawings," and how he balances teaching with his writing career. He also touches on the broader implications of mathematical thinking in various fields, from business to everyday life. Whether you're a math enthusiast, an educator, or someone who's always found math intimidating, this conversation will give you a fresh perspective on the beauty and relevance of mathematics in our world. Ben Orlin is a math teacher who can't draw. His book Math with Bad Drawings (2018) has sold more than 100,000 copies worldwide, and has since been followed by Change is the Only Constant (2019), Math Games with Bad Drawings (2022), and most recently, Math for English Majors (Sept 2024). His work has appeared in The Atlantic, Popular Science, Slate, Vox, and The Los Angeles Times; he himself has appeared in the lines to ice cream stores everywhere. BBC star and leading mathematician Hannah Fry once described him as "terribly bad at drawing" before kindly adding "he's also fantastically clever and charming." Get Ben's new book here: https://rb.gy/ode008 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 477, an interview with Hollywood insiders and the authors of Briefly Speaking, Deborah Shames and David Booth. In this episode, we discuss effective communication and presentation strategies for individuals and business professionals. With their extensive experience coaching executives, celebrities, and leaders, Deborah and David share invaluable insights about different topics including the power of storytelling in business communication using the OSB (Obstacle-Solution-Benefit) template, practical tips for leaders to command attention in meetings and presentations, how to showcase your unique attributes and differentiators, how to present yourself authentically, and how you can engage audiences through visual language, novelty, and genuine enthusiasm. This episode offers actionable advice to help you connect with audiences, win pitches, and advance your career through more impactful speaking and presenting. Deborah and David are co-founders of Eloqui, a business communication and presentation training firm based in Santa Fe, New Mexico. They have translated performance techniques from the entertainment industry for the business professional. Eloqui training utilizes the latest research from neuroscience on how to be memorable. They also draw upon impression management from the field of psychology. Learn more about Deborah and David here: https://eloqui.biz/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we address how to answer difficult questions raised by the client during an executive workshop or another type of client's executive group meeting. We start with discussing the right mindset any consultant requires to be able to effectively handle difficult questions from a client. We thereafter review the particular steps in addressing a client's difficult questions raised during a workshop or a presentation. Lastly, we dive into which skills are required to be able to handle difficult questions, especially the kind of questions for which you don't have an immediate answer. Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 475, an interview with Dr. Sam Adeyemi (Ah Day yeh me), a global speaker, strategic leadership expert, minister, and author who has influenced millions of people on success and leadership through radio, television, conferences, and information products for more than 25 years. Atlanta-based Dr. Sam Adeyemi leads leaders. He shifts mindsets to help leaders see possibilities and become those possibilities. More than 3 million CEOs and high performing individuals follow Dr. Sam on top social media sites. He holds a Doctorate in Strategic Leadership from Virginia's Regent University, and is author of the book "Dear Leader: Your Flagship Guide to Successful Leadership." He and his wife, Nike (say Nee keh) have three children and founded Daystar Christian Centre in Lagos, Nigeria. More than 45,000 alumni have graduated from Dr. Sam's leadership school. As a global conference speaker, Sam has addressed audiences in the United States, Canada, Germany, United Kingdom, South Africa, Nigeria, India, and several other countries. In 2015 and 2017, he spoke at the Global Leadership Summit, a global conference attended by over 400,000 leaders in 130+ countries. Get Dear Leader here: https://rb.gy/cin0ng Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we discuss how accurate our financial model for the market entry strategy study is. Watch the video version here: How accurate was our financial model for the market entry strategy study? Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills, episode 473—an interview with Deborah Ancona, a professor at the Massachusetts Institute of Technology's Sloan School of Management. In this episode, we explore "family ghosts," a rarely discussed topic that significantly impacts professional growth, behavior, and attitudes toward work. We discuss how to achieve your greatest potential as a leader by recognizing your own "family ghosts" and determining which ones to embrace or leave behind. Deborah Ancona is a distinguished Professor of Management and Founder of the MIT Leadership Center. Deborah specializes in studying, teaching, and consulting in the areas of individual leadership, team effectiveness, and organizational transformation. Her new work centers on how Family Ghosts end up in the Executive Suite. Deborah is also the coauthor of X-Teams: How to Build Teams That Lead, Innovate, and Succeed, a classic book on teams and collaboration. This work demonstrates how an externally focused team model is key to driving innovation and ensuring your organization's success. Get X-Teams here: https://rb.gy/jyzhwq Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic about the top-down view of energy. It is crucial to provide boundaries when discussing sector-wide issues or the executives may get lost in the details and miss the key levers. Watch the video version here: Top-Down View of Energy Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we share one of our more in-depth episodes taken as a sample video from one of our strategy studies. This episode is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players. Watch the video version here: How do I build the storyboard and why is it done so early? Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we explain how leadership is defined at great firms like McKinsey and BCG, and how we also manage leadership transition at FC. It will surprise you to see how different the mindset can be and that we think about these issues all the time. The most important role of a partner is to leave the firm in a better place than when she/he joined, and to hand over a client relationship to a newer partner. The ability to maintain this cycle is critical. If the mechanism is not there, even proud and great firms suffer during leadership changes. You want to avoid that. The cycle must be continuous. Click here to see the Corporate Strategy & Transformation study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Let's be honest. Most consultants simply go into Google and search for any reports / analyses to compile market trends/an industry analysis fact pack. In other words, they do not put much thought into it beyond ensuring they are not caught for plagiarism. This is because many consultants think of the market trends or industry analysis as an output to deliver, which will never be used, and it does not matter what comprises the analysis. For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study, where we discuss how/why we built a bespoke market trends pack for the client addressing the issues important to them and them only. We used this market trends analysis to guide the executives on the issues we considered important to their strategy. Click here to see the full study and here to see the merger study and market entry study. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 468, an interview with the author of Job Therapy: Finding Work That Works for You, Dr. Tessa West. In her book, Dr. Tessa West helps you figure out the real reason you're unhappy and shows you how to find a new position in which you'll thrive, whether in a different role, company, or new industry altogether. Dr. Tessa West is Professor of Psychology at New York University, where she is a leading expert on the science of social relationships. Her academic research and writing for the media focuses on how to improve communication between employees, bosses, and hiring professionals across workplace settings. She has over 100 academic publications and is a regular contributor to the Wall Street Journal. Her work has been covered by Scientific American, the New York Times, Financial Times, The Guardian, CNN, CNBC, ABC World News, TIME, Bloomberg, HBR, Fast Company, and the US Supreme Court. Her first book Jerks at Work published to rave reviews. Get Dr. Tessa's book here: https://rb.gy/e1iwmg Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

For this episode, let's revisit a Strategy Skills classic where we discuss how to convert insights into Strategy Maps. It is a powerful tool to create prescriptive / forecasting models to explain and predict strategy options. This is how to move from being a consultant to thinking and presenting like a partner. It is complimentary and available on iTunes, Youtube, Spotify, and many other podcast players. The Video version of this episode is available on youtube - https://youtu.be/hcStB7fjsJ0 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 466, featuring an interview with the coauthor of Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places, Viva Ona Bartkus. In this book, they argue that by entering markets in the world's frontline regions—areas stuck in cycles of violence and extreme poverty—businesses can actually create stability and expand opportunity for communities and corporations alike. Business on the Edge shows how businesses can reduce risks, cut costs, and increase profits, all while creating economic opportunities that transform communities. Viva Ona Bartkus is Paul E. Purcell Associate Professor at the University of Notre Dame's Mendoza College of Business. She is a former partner at McKinsey & Company and the founder of the revolutionary course Business on the Frontlines. Get Business on the Edge here: https://rb.gy/a505d2 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 465, an interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. In this episode, continuing the discussion from her first interview, we delved deeper into the conventional marketing wisdom and instinctive behaviors that drive people to buy your product. Leslie is the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. In her book, Leslie shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it. Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. In her early career at P&G and Johnson & Johnson, Zane championed the position that what people say is unreliable and that telegraphic cues are more powerful than direct communication, but her unconventional thinking was often disregarded. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over $20 billion in incremental revenue for Fortune 100 clients. Today Triggers' strategies are evident in diverse fields from consumer-packaged goods, health care and insurance to fighting anti-Semitism, showcasing its versatility. An alumna of Yale, Harvard Business School and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term "Covid-stasis" forecasting the pandemic's lasting psychological and behavioral effects. Zane has been published in prestigious publications including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States. Get The Power of Instinct here: https://rb.gy/l3ofdo Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 464, featuring an interview with the author of Pattern Breakers: Why Some Start-Ups Change the Future, Mike Maples, Jr. In this book, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy. Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like Twitter, Twitch, Okta, and Outreach at the very beginning of their startup journeys. An eight-time member of the Forbes Midas List of Top Venture Capital investors, he was one of the pioneers of the seed investing movement, which started in the mid-2000s and now is a mainstream part of startup funding. Get Pattern Breakers here: https://rb.gy/z4l4i7 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 463, featuring an interview with golf coach, entrepreneur, and personal development enthusiast Eric Cogorno. In this episode, Eric shares the most effective tips and techniques that he uses to grow his business and followers. Eric took his business from $80K to $1.5 million revenue a year -- in less than five years. He has grown an audience of 500K+ followers (and 3-5 million views every month) from zero. All the while, he decreased his work time from 60 hours a week to 10-15 hours! In 2017, Eric Cogorno took to YouTube the experience he gleaned from giving more than 20,000 in-person golf lessons. His distinct style of clear language and simplified concepts have attracted close to 400,000 followers across his channels and many millions of view from all across the globe. He's on a mission to make world-class golf instruction available to everyone and, through the process, create the biggest and best online golf school in the world. Born and raised in the Lehigh Valley, PA, Eric was a scratch golfer by the age of 15. He golfed through high school and at Lehigh University. He has been featured on Forbes.com and was voted as a Golf Digest Best in State Teacher. Eric is a golf teaching professional who took his business from $80K/year teaching one-on-one lessons by the hour to a multimillion dollar golf instruction brand utilizing these same skills (and strategies). In the process, he was able to also transform his entire lifestyle – from working on the lesson tee 7 full days a week, to having freedom to work when/where he chooses – splitting his time between Pennsylvania and Florida. Learn more about Eric Cogorno Golf here: https://www.youtube.com/c/ericcogornogolf Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 462, featuring an interview with the author of Intentionality: A Groundbreaking Guide to Breath, Consciousness, and Radical Self-Transformation, Finnian Kelly. In this book, Finnian Kelly shares his step-by-step process for manifesting Intentionality into success. Through combining both scientific and spiritual principles, Finnian leads you through the five key intentions, including actionable steps and targeted breathing exercises you can incorporate into your everyday life. Finnian Kelly is the founder of Intentionality Inc., a sought-after speaker and high-performance coach, and a master breathwork facilitator. He helps world-changing leaders implement his Intentionality® methodology to find new levels of fulfillment and growth in their creative endeavors, relationships, and overall well-being. As a successful entrepreneur and a retired officer in the Australian military, Finnian has been dubbed "the Business Mystic'' because of his unique ability to awaken consciousness in business and inspire CEOs and leadership teams to have a more expansive human experience. Get Finnian's book here: https://www.intentionality.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 461, a follow-up interview with the author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times, Dr. Rebecca Homkes. How would you stabilize your business to withstand and grow through market shocks, reset your strategy to take account of new realities and thrive through uncertainty? Survive, Reset, Thrive is a playbook for leaders derived from the author's first-hand experience working with executive teams across industries from software, technology, retail, fashion, and construction through to manufacturing. Drawing from over a decade of rich real-world experience, the author illustrates how to navigate the most complex strategic situations with a simple, executable approach. Rebecca Homkes is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at The London Business School, Faculty at Duke Corporate Executive Education, Advisor and Faculty at the Boston Consulting Group focused on AI and Climate and Sustainability, and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, the Bay Area, and London, UK. Get Rebecca's book here: https://rb.gy/aq85ee Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 460, featuring an interview with the author of Crossing the Desert: The Power of Embracing Life's Difficult Journeys, Payam Zamani. In this episode, Payam shares the most important lessons he learned from building a record-breaking billion-dollar IPO called AutoWeb, and how it fell apart. He took those early lessons and created his current company, One Planet Group, with the "people-first" culture he wanted all along for AutoWeb. As a result, One Planet Group's success has allowed Payam to reacquire AutoWeb and bring it back to profitability. In Payam's book, Crossing the Desert, readers take an intimate look at how the paths we choose, the values we embrace, and the systems we decide to participate in (or not) can make or break us, not only financially, but spiritually. Payam's story is a timely reminder that enduring and embracing life's most difficult journeys can lead us to a brighter future—not only for ourselves, but for the people around us, and even the world. Payam Zamani is an entrepreneur, investor, and the founder of One Planet Group, a closely held private equity firm that owns a suite of online technology and media businesses. Born in Iran, Zamani was forced to flee at the age of 16 due to his religious beliefs as a Baha'i. He was offered asylum in the United States in 1988, settling in the San Francisco Bay Area. Upon graduation from the University of California, Davis, he and his brother founded AutoWeb, one of the first online car marketplaces, which they took public in 1999. Since then, he has built and currently owns multiple technology and media businesses, has invested in more than 50 companies, and is striving to redefine capitalism in an attempt to elevate business to serve humanity. He has been named the "Best CEO for Diversity," is the recipient of Tahirih Justice Center's Hope Award, and received an Award of Distinction from UC Davis in 2018. Zamani and his wife, Gouya, have two daughters, Sophia and Ella. Get Crossing the Desert here: https://rb.gy/pio8ht Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

What if the greatest threat to smart decision-making isn't bad data, but how we interpret it? In a world overflowing with information, even the most seasoned leaders and investors fall for myths dressed up as facts. Not because they're uninformed, but because they're human. In this episode, I sat down with Alex Edmans, Professor of Finance at London Business School and author of May Contain Lies, a powerful new book about how stories, statistics, and studies exploit our biases — and what we can do about it. Alex draws on decades of research, Wall Street experience, and real-world case studies to unpack why intelligent people fall for misinformation and how we can sharpen our judgment in high-stakes environments. We talk about: - The two cognitive biases that drive most bad decisions (and how to spot them) - Why people crave certainty, and how that blinds them to nuance - The dangers of "black-and-white thinking" in data and decision-making - How to build cultures that welcome dissent and intelligent pushback - Why evidence is not proof, and why context always matters Alex also shares practical ways to become more discerning, even under pressure, and how to apply these insights in business, leadership, and everyday life. If you're responsible for making big calls based on research, reports, or expert opinions, this conversation will help you separate signal from noise and think more clearly in a world built on persuasion. Get May Contain Lies here: https://maycontainlies.com/ Learn more about Alex Edmans here: https://alexedmans.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 458, featuring an interview with the CEO of Fireflies.ai, Krish Rameni. In this episode, Krish took us back to the early days of starting their company, Fireflies.ai, and how they stayed motivated despite the challenges. He shared valuable advice from the lessons he learned throughout his career that will be useful for individuals who are starting their careers or planning to transition into the world of startups. Krish Ramineni is the Co-Founder and CEO of Fireflies.ai, an AI meeting assistant that transcribes, summarizes, and analyzes meetings. Named on the Forbes 30 Under 30 list, Krish graduated from UPenn. He was one of the youngest Product Managers at Microsoft, leading projects in customer voice and growth. He has guest lectured at Stanford on machine learning and holds patents in workflow automation. Krish is a thought leader in SaaS/AI and an active startup advisor. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 457, featuring an interview with the author of Solving for Why: A Surgeon's Journey to Discover the Transformative Power of Purpose, Dr. Mark G. Shrime. Solving for Why is an inspiring memoir about finding the answer to life's biggest question—"Why?"—and about following that answer through remarkable, unlikely places on the road to fulfillment, purpose, and joy. "Turning your heart toward the poor doesn't have to be on a hospital ship in West Africa. It doesn't have to be grandiose. It doesn't have to be newsworthy. It doesn't have to be what your friends, pastors, rabbis, priests, or colleagues say it should. It just has to be." Dr. Mark Shrime Dr. Mark G. Shrime is the International Chief Medical Officer at Mercy Ships and a Lecturer in Global Health and Social Medicine at the Harvard Medical School. He is the author of Solving for Why: A Surgeon's Journey to Discover the Transformative Power of Purpose (Hachette 2022). He previously served as the O'Brien Chair of Global Surgery at the Royal College of Surgeons in Ireland, as the founder and Director of the Center for Global Surgery Evaluation at the Massachusetts Eye and Ear Infirmary, and as Research Director for the Program in Global Surgery and Social Change at Harvard. He has spoken at the United Nations, WHO, Harvard, Princeton, and around the world addressing issues of healthcare inequity, moral injury in the healthcare workforce, and the non-health outcomes of health policies. In 2018, he was awarded the Arnold P. Gold Humanism in Medicine Award by the American Academy of Otolaryngology—Head and Neck Surgery. Get Solving for Why here: https://rb.gy/okpa08 Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 456, featuring an interview with the author of Better Decisions Faster: Unshakable Confidence When You Need It Most, Paul Epstein. In Better Decisions Faster, Paul draws from the green-light wisdom of Fortune 500 CEOs, Olympians, Shark Tank entrepreneurs, world-record holders, Ivy League professors, and Navy SEALs to reveal a revolutionary new system for maximally efficient and confident decision-making. Paul shares how to make better decisions using the Hands Equation, which is Head + Heart. This equation taps into the three most primal and powerful aspects of our humanity to make better, faster decisions. Paul Epstein is a former high-level executive for multiple NFL and NBA teams and the bestselling author of "The Power of Playing Offense" and "Better Decisions Faster". In 2022, he was named one of SUCCESS magazine's top thought leaders who get results—alongside Tony Robbins, Brené Brown, Gary Vaynerchuk, and Mel Robbins—and his work has been featured on ESPN, NBC, Fox Business, and in USA Today. In nearly 15 years as a leader in the world of pro sports, Paul helped take NBA teams from the bottom of the league in revenue to the top two, broke every premium sales revenue metric in Super Bowl history while in the NFL's league office, opened a billion-dollar stadium, and founded the San Francisco 49ers Talent Academy, where he was known as the "Why Coach". As an award-winning keynote speaker, Paul's impact continues off stage providing leadership development and culture transformation programs for companies and teams including Amazon, Disney, Johnson & Johnson, NASA, Los Angeles Lakers, and Dallas Cowboys. He's also the founder of the Win Monday community (an elite personal and professional development network) and host of the Win Monday podcast, where he interviews high-profile guests who reveal their secrets of confidence and work-life mastery. Get Paul's book here: https://www.paulepsteinspeaks.com/better-decisions-faster-book Check out the Confidence Quiz: https://www.paulepsteinspeaks.com/confidence-quiz Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 455, featuring an interview with the author of Ping Pong Leadership: 18 Principles to Succeed at Any Table in Business, Sports, and Life, Justin Bookey. In this book, Justin distills lessons from a beloved global sport into 18 actionable and unforgettable "Pong Principles." Justin has spent decades as a competitive table tennis player, trained with national and world champions, and won medals at the US Open. He is an Emmy-nominated content creator and strategist, and he's worked with leaders at global companies to accomplish their business goals. As these two worlds overlapped, Justin realized that the core principles he learned while training to compete at the table also apply to success in business and leadership. Ping Pong Leadership is a powerful guide to success at any table. Justin Bookey is a former lawyer, an award-winning marketing strategist, and global ping pong player. He's had the good fortune of learning from some of the best and brightest in several arenas while working with leaders at Disney, Sony, Honda, Qualcomm, XPRIZE, and more. After practicing communications law for several years in Washington, DC, he transitioned to web content development. He's earned Emmy nominations for feature documentaries he produced, and Telly, Viddy, and ADDY awards for digital marketing campaigns he spearheaded. Upon moving to LA, Bookey stepped up his training with Olympian and world-class table tennis coach Wei Wang. His efforts with her and other national/world champions helped him win medals at the US Open and the US national championships. He learned different leadership cultures while studying in India and teaching in Japan, and has played table tennis on seven continents. He grew up in Seattle, Washington, and now lives and works in Santa Monica, California, where he also runs PongFit, a nonprofit that builds fitness and community through ping pong. Get Ping Pong Leadership here: https://rb.gy/wbgkae Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 454, featuring an interview with the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality, Benjamin Shestakofsky. This book draws on nineteen months of participant-observation research inside a successful Silicon Valley startup, and examines how the company was organized to meet the needs of the venture capital investors who funded it. Investors push startups to scale as quickly as possible to inflate the value of their asset. Benjamin Shestakofsky shows how these demands create organizational problems that managers solve by combining high-tech systems with low-wage human labor. Behind the Startup explains how the gains generated by these companies are funneled into the pockets of a small cadre of elite investors and entrepreneurs. Shestakofsky compellingly argues that we must focus less on fixing the technology and more on changing the financial infrastructure that supports it. Benjamin Shestakofsky is Assistant Professor of Sociology at the University of Pennsylvania, where he is affiliated with AI at Wharton and the Center on Digital Culture and Society. He is the author of Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality (on sale March 19, 2024, University of California Press). Shestakofsky's research centers on the relationship between work, technology, organizations, and political economy in the age of AI. Articles based on his research for Behind the Startup have been awarded the 2021 Star-Nelkin Paper Award from the American Sociological Association's (ASA) Section on Science, Knowledge, and Technology and the 2019 W. Richard Scott Article Award from the ASA's Section on Organizations, Occupations, and Work. His research has been supported by the Horowitz Foundation for Social Policy and the UC Berkeley Institute for Research on Labor and Employment. His work has been featured in the Financial Times, Axios, and in a publication of the World Economic Forum. Author website: https://www.benjaminshestakofsky.com/ Book website: Behind the Startup: https://www.ucpress.edu/book/9780520395039/behind-the-startup X/Twitter: @bshestakofsky Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo