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The STR Sisterhood

The STR Sisterhood

195 episodes — Page 3 of 4

S1 Ep 95From Bland to Grand: Janelle Lawrence’s Guide to Creating a Wow-Factor Property

Ready to create a visual masterpiece in your Airbnb or short-term rental? Join me as I sit down with Janelle Lawrence, a creative powerhouse, who reveals her secrets to making properties truly unforgettable. From eye-catching focal points to creating a space that tells a story, Janelle’s approach goes beyond aesthetics—it's about crafting experiences for her guests. Discover the power of focusing on what matters and learn how to turn your Airbnb’s unique personality into its biggest selling point. Whether you're a DIY enthusiast or considering bringing in a pro, this conversation is packed with inspiration and actionable tips to elevate your listing to the next level. Don’t miss out on this fun-filled, tip-packed conversation! Listen now!HIGHLIGHTS AND KEY POINTS:[04:29] A short introduction about our guest Janelle Lawrence[06:40] Janelle shares her journey as a DIYer and ​​to realizing the need to bring in professionals[11:41] Transitioning as a graphic designer and wedding photographer into short-term rental designing[16:39] Janelle’s approach in uncovering and highlighting a property's unique personality[20:52] Tips on crafting unique ideas without the Cheese Factor[26:01] How Janelle and her husband’s complementary skills and shared personality traits contribute to their successful collaboration in their short-term rental [29:54] Helping others design unique, impactful spaces for short-term rental properties[36:58] When to call in the Pros to avoid costly DIY mistakes in design[39:33] The importance of strategic investment in short-term rental design, branding, and marketing[47:34] The importance of both design and guest experience in short-term rentals and the need for a cohesive approach[54:17] The lightning roundGolden Nuggets: “If you're out shopping for a car and you can't tell the difference between a Hyundai and a Rolls Royce, it's not in your best interest to buy the Rolls Royce, even if you could afford it, right? Because you don't appreciate it, it doesn't mean a lot to you, and there's something else you could use that money for.” “If you are honest with yourself, and you like, flip through Airbnb for the ones that are in your area, and you can't tell which ones are the superstars, or you can tell, but you aren't quite sure what elements get it there, then that's probably when you need to bring someone in to pay, to pay for it, because it's affecting your business, a business decision at that time.” “I think that there are so many hosts to at least, that I've come across Not, not in our Facebook community or the Accelerator, or anything like that, but just in in the industry that have this mentality that, well, I'm buying a property and it's turnkey, and it's already renting, so I don't need to do anything to it, right? And I look at that as a lost opportunity.” “There are ways to delegate the money to make the most impact.” “There's a community out there that will help, and it is so much easier to do things with other people and to bounce ideas off of each other.” “70% of your great ideas come to you when you're not actually sitting down to do work” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Facebook: https://www.facebook.com/profile.php?id=100055882757757 Instagram:https://www.instagram.com/gather.and.host/

Aug 27, 20241h 10m

S1 Ep 94From Chaos to Control: Preventing Unauthorized Parties in Your Airbnb with Michelle Gilbert

In this episode, I sit down with Michelle Gilbert, who takes us through her experiences with unauthorized parties in her Airbnb properties. Michelle opens up about her experiences with two separate party incidents, sharing how the first was a tough learning experience and how those lessons empowered her to tackle the second incident with confidence and finesse.Michelle dives deep into the risks these situations pose and highlights the importance of staying ahead of the game as short-term rental hosts. And she offers essential strategies for keeping your rentals safe and secure. Join us for this episode filled with actionable insights and inspiring stories from Michelle that can help you manage and minimize party risks in your own short-term rental adventures.HIGHLIGHTS AND KEY POINTS:[04:49] A short introduction about our guest Michelle Gilbert[06:24] Michelle’s journey how she got inspired and secured her first vacation rental property within 30 days[10:32] Michelle shares her experience about an unauthorized, destructive party[18:02] Recognizing warning signs and implementing more strict security measures[24:45] Why having a direct line of communication with HOA and local security teams is important[28:44] Michelle’s significant steps to protect her properties after experiencing a severe party-related incident[35:53] How Michelle applied her newfound knowledge to handle a second party incident with greater efficiency[41:48] Proactive strategies and advice from Michelle for managing party risks in short-term rentals[43:22] The lightning roundGolden Nuggets: “As the leader of a team, it's really important that your folks know that you have their back, and you are proactive in helping mitigate challenges and remove roadblocks for them.” “I cannot let that stop me on my mission to success to keep you know, getting more properties. I feel like I've grown as a person.” “Every week, look at your books, look at your look at what's going on, and track those expenses. And just be on top of where your money's coming in, where your money is coming out, and know that intimately.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

Aug 20, 202451 min

S1 Ep 93From 5-Star Hotels to Stellar Airbnb Stays: Dive into Mercedes Sanchez's Winning Strategies

Join me as I sit down with Mercedes Sanchez, a former luxury hotel professional, who has successfully transitioned her expertise into building a thriving short-term rental property management business. Discover how she leveraged her hotel background to create a full-service co-hosting company that stands out in the competitive Airbnb market.Mercedes shares her secrets to efficiently managing a diverse portfolio of single-family homes, from guest relations to property maintenance. And tune in for practical advice on complying with Airbnb regulations and maximizing rental income in a complex legal landscape.Whether you're an aspiring Airbnb host, a seasoned property manager, or simply interested in the hospitality industry, this conversation offers invaluable knowledge and inspiration.Listen now and gain insights from a true industry leader!HIGHLIGHTS AND KEY POINTS:[04:37] A short introduction about our guest Mercedes Sanchez [06:13] How Mercedes got into real estate and short term rentals[07:25] Mercedes’ transition from managing at Four Seasons to single family homes[08:39] Mercedes shares how she navigated the challenges in managing teams with older employees and dealing with older clients[07:59] How Mercedes connects with clients to build trust and credibility[15:09] Recruiting and maintaining a reliable, dedicated team to meet high service standards[19:08] The challenges and benefits of utilizing her properties in LA for film production[27:29] How Mercedes manages and balances her portfolio of short-term and mid-term rentals based on local regulations and permits[29:28] Mercedes shares her strategies for navigating local regulations and managing rental properties to efficiently manage short-term and mid-term rentals[34:30] Mercedes' business model for co-hosting services is designed to comply with California's regulations[39:47] The lightning roundGolden Nuggets: “You have to hold yourself to a high standard to just present yourself so professionally, right? Because you are dealing with someone's investment property and might be their only investment property.” “For me and my property management journey, you know, having a cohesive team that feels like they're a part of a family and not just a contractor is incredibly helpful and important.” “If you're just starting out co-hosting or doing property management, it is critically important that you have a standardized agreement that is drafted and reviewed by an attorney.” “I wish I knew that there was a world out there that was doing what I was doing – So I really wish I would have done a lot more outreach and maybe found a mentor very sooner than when I did.” “Even if you like to do something, never do it for free.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Instagram: https://www.instagram.com/mbxhomes/ YouTube: https://www.youtube.com/channel/UCQOrBWTaLoUH5xeA6EGuAXw TikTok:https://www.tiktok.com/@mbxhomes

Aug 13, 202448 min

S1 Ep 92Elevate Your Spaces: Practical Design Tips from Breanna Williams

Join us for an inspiring chat with Breanna Williams, an interior designer who turns rentals into unforgettable stays!Breanna takes us on her journey from young design enthusiast to successful interior design firm owner. Learn how she balances timeless designs for diverse guests and uncovers the secrets to defining the perfect guest avatar. Whether you’re a property owner or a fellow designer, Breanna's insights are gold.Get practical tips on perfecting ensuites, crafting coffee bars, and choosing must-have kitchen appliances. Breanna's advice will help you elevate your rental spaces immediately.Tune in for inspiration, actionable tips, and stories that could transform your next design project!HIGHLIGHTS AND KEY POINTS:[04:34] A short introduction about our guest Breanna Williams[06:50] Breanna shares her journey how she got into interior designing[08:24] How visiting model homes helps in getting insights into home designs[10:32] Breanna’s journey from passion for interior design into a successful career in the short and mid-term rental industry[18:16] The importance of timeless designs to balance sustainability and personal style[22:31] What are the important elements to include when defining the guests’ avatar[28:24] How Breanna balances a design that works for every guests types[32:27] Brenna shares her insights for a flawless ensuite and essential bedding tips[38:36] The must-have kitchen appliances to elevate guest experience[43:52] The lightning roundGolden Nuggets: “I learned a lot about how important it is to listen to what the people that are using the space need for that space and how every family is different.” “Marketing and branding has taken my business into a completely different direction than I could have ever imagined that it would have. I mean, it's really what, what created me to kind of niche down into the space that I'm in now.” “I had somebody tell me, you know, you're never going to be ready, whether you plan it, or you don't plan it, or it's a surprise or what have you. You're never going to be fully ready. And then you know, it's been reiterated throughout my lifetime, right? It's so many things. You're never ready to own a house. You're never ready to start a business. You're never ready to scale your business. You just have to tear up those bootstraps and just make it work.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: https://mumforddesigns.com/ Instagram: https://www.instagram.com/mumford_designs/ Facebook:Mumford Designs

Aug 6, 202455 min

S1 Ep 91Balance, Brilliance, and Booming Business: Learn How Shae Duffy Masters It All

Ever wondered how a supermom, boss lady, and seasoned short-term rental investor seamlessly juggles booming businesses and family life? Tune into this episode to uncover Shae Duffy's inspiring journey. Discover how her supportive partner plays a pivotal role in her real estate ventures and the smart strategies she uses to balance family, work, and self-care.Shae shares her secrets to staying ahead of market trends and catering to buyer preferences, highlighting her strategic success in selling out an entire subdivision of vacation rentals.Her story is a powerful testament to resilience, strategic thinking, and the magic of collaboration. Don’t miss out—listen in for invaluable tips to launch or grow your own Airbnb empire while enjoying a happy, fulfilling life.HIGHLIGHTS AND KEY POINTS:[04:26] A short introduction about our guest Shae Duffy[06:05] How Shae got into into real estate and the short term rental world[08:32] Shae’s mindset and approach to overcoming the challenges of cold calling and door knocking in sales[12:21] Moving out of their primary home into a shop house as their first step to short-term rentals[15:46] Shae’s journey in strategically merging two separate businesses with her husband[18:41] The strategies and dynamics of balancing both a business partnership and a family life[22:43] Shae shares about her son being involved in the business and developing an entrepreneurial mindset from a very young age [26:29] Shae’s insights about the future trends and factors influencing successful short-term rentals [31:33] How Shae overcame the challenges and successfully sold a subdivision of vacation rental properties [35:28] Balancing multiple responsibilities with self-care and the benefits of fitness for stress relief and personal growth[39:20] The importance and benefits of partnerships in starting and scaling ventures in short term rentals and real estate investing[42:07] The lightning roundGolden Nuggets: “I have learned over time that there are certain things that I will wait to share from an ideation perspective with my spouse, because he's going to ask me a bunch of questions. And if I don't have the answers to the questions yet, then it's not the right time to present it.” As far as how we balance business being in business together, it is helpful for us to have skill sets that overlap so that we can substitute for each other. But we also are able to identify each other's strengths and weaknesses.” “On top of beautiful interior design, which I think most of the people in the industry are aware of, that's really crucial. I think unique builds are important to places where the house, the home itself is the destination.” “I would say don't be afraid of partnerships, you still have to be smart about them, and everybody manages each other's expectations and roles. But you know, if you don't have a lot of money, or you don't have a lot of time, and usually it's one or the other than align yourself with somebody that makes up for that. And it's just so much easier to scale. And to just have a mastermind situation if you do partnership.” “I think just not being hard on yourself if you fail at something and when I reflect on all the things we've done over the years, some of our biggest aha moments and some of the doors that have opened that we never thought would open happened because we failed.” “Understanding the power of your mind, and, and learning how to utilize your mind in the best way possible, so that it works for you. In a very active and intentional way, I think it is one of the greatest skills that I have ever learned personally.” “The idea of what you focus on expands, I feel like our minds are so powerful. And that's part of why they say the power of prayer, it's setting your mind to something and believing it and speaking it into existence.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: duffyhomesllc.com Email:[email protected]

Jul 30, 202452 min

S1 Ep 90Unlock More Direct Bookings with Diana Roberts: Website Secrets for Airbnb & Short-Term Rental Hosts

Ever feel like your Airbnb website is more of an empty room than a goldmine? You're not alone, but we’ve got you covered! This episode is packed with actionable tips to transform your website from a headache to a high-converting machine.Join me as I chat with Diana Roberts, a website guru with years of experience crafting winning online presences for Airbnb and short-term rental owners. We'll tackle the critical questions that can make or break your online booking success: Must-Have Website Elements Every Airbnb Host Needs (Right Now!) Mastering Your Multi-Location Strategy: Websites for Scattered Short-Term Rentals Website Maintenance Hacks for Smooth Sailing and Happy Guests Common Airbnb Website Mistakes (and How to Fix Them FAST!) The Power of Fresh Content: How Often Should You Update Your Airbnb Website? Unlocking the Secrets of Direct Bookings: Why Tracking Website Traffic Matters (and How to Use Free Tools Like Google Analytics) Stop letting your website be a missed opportunity! Tune in and discover the secrets to building a successful direct booking website that attracts guests and keeps them coming back for more!HIGHLIGHTS AND KEY POINTS:[04:43] A short introduction about our guest Diana Roberts[07:15] Diana’s shares her experience traveling around the US in an RV[09:02] How Diana found her way into the short term rental industry[12:11] How Diana successfully runs business while pursuing a nomadic lifestyle[14:48] The allocation of responsibilities and tasks within Diana's family business[17:26] The importance of having a property and content management systems softwares[22:07] What are the critical elements for an owner or a host to consider when it comes to their website[25:11] Diana’s website set-up strategy for hosts with properties in multiple locations [27:39] What are the best ways to make sure that a website stays functional[30:24] What are the most common mistakes people make with their websites[33:19] How often should people post new content to their websites[35:05] The importance of setting up Google Analytics or tools like Google Site Kit to track detailed traffic analytics [41:49] The lightning roundGolden Nuggets: “Don't wait until you get old to say you're gonna go do stuff.” “Sometimes we have a vision for what we want for our future, but we may not have all of the individual steps figured out along our journey. You have to let go, to let in.” “Patience is a virtue too. So if you're new, it's gonna take six months to a year for Google to recognize you.” “I wish I would have known my niche. Whenever I first started, I wished I would have niched. I never realized how important niching was until later on in life.” “Expect nothing. Appreciate everything.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Website:dercustoms.com

Jul 23, 202449 min

S1 Ep 89Master the Short-Term Rental Game: Secrets from Mom Boss, Madeleine Rayford Holland

Dreaming of success in the competitive world of short-term rentals? This episode is your roadmap! We delve into the inspiring journey of Madeleine Rayford Holland, a two-boy mom who crushed it as a corporate COO and is now a thriving Airbnb investor.Uncover Madeleine's secrets to building a stellar Airbnb brand, from vetting top-notch property management partners to leveraging arbitrage strategies for growing your portfolio. Discover the power of a dynamic team and the magic of networking to fuel both business and personal growth.This episode is packed with actionable tips, inspiring stories, and practical advice for short-term rental hosts of all levels. Whether you're a seasoned pro or just starting your Airbnb adventure, Madeleine's roadmap will equip you to elevate your business and create unforgettable guest experiences!HIGHLIGHTS AND KEY POINTS:[04:32] A short introduction about our guest Madeleine Rayford Holland[07:34] How Madeleine got into the short term rental space [11:17] Maintaining a consistent brand standard and its impact to guest experience[15:51] The importance carefully vetting property management clients[18:47] Madeleine’s property portfolio expansion and the benefits of arbitrage in competitive markets[24:39] How Madeleine transitioned her COO skill set and mindset into her short-term rental business[27:13] Why setting up a property management software and documenting processes are crucial[28:53] Madeleine’s dynamic team and how she found them[31:38] The value of networking and relationships in growing a business and personal growth[34:55] Working with a property designer to execute designs that evoke a sense of home and quality [40:46] The lightning roundGolden Nuggets: “To scale rapidly having that big pie and there are different pieces of the pie, the property management, the arbitrage and the owning, they all have their benefits and their downsides. But they all kind of play their role in growing and scaling a business if you want to do it in a very short amount of time.” “Starting and disciplining yourself to document your processes, so you can train somebody easily is something that has been pivotal with allowing us to grow and scale quickly.” “When people are able to connect even outside of the digital realm and physically get in the same place, it just forms these bonds and these connections and the partnerships and the collaborations that come out of that is just I've never seen anything like it.” “Never take anything personally. Mm hmm. Just guest interactions if they come across rude like just water off a duck's back because I poured my heart and my soul into creating this wonderful space. And anytime somebody didn't like it, it kind of took it personally. But I've gotten a lot more thick skin.” “Simple scales, and complicated fails.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Instagram: https://www.instagram.com/madeleineraifordholland

Jul 16, 202448 min

S1 Ep 88Insider Secrets to Supercharge Your Short-Term Rental Earnings with Jillian Heilman

Want to supercharge your Airbnb income? Tune in to our latest episode where we dive deep into maximizing your rental profits!We're joined by Jillian Heilman, a mom of two, real estate investor, and co-host. Jillian spills the tea on building a winning short-term rental revenue management strategy, from optimizing your listing for more bookings to mastering competitive pricing.Get ready for actionable advice and real-life examples from Jillian, who'll show you how meticulous attention to detail and proactive management can skyrocket your earnings. This episode is packed with practical tips to help you elevate your short-term rental business today. Don't miss out! Learn how to take your Airbnb business to the next level and unlock its full earning potential.HIGHLIGHTS AND KEY POINTS:[02:00] A short introduction about our guest Jillian Heilman[07:20] What makes short-term rentals so “addictive” and rewarding for Jillian especially in her co-hosting business[09:20] Implementation and impact of a revenue management program for short-term rental properties[11:02] The benefits of having a revenue management program[12:20] Tips from Jillian on what hosts should hosts look at within their dynamic pricing tools[17:41] The effectiveness of consistently managing pricing through dynamic tools[19:40] What is the difference in revenue management strategies between mid-term and short-term rentals[21:20] Jillian’s upcoming revenue management workshop in the Live Big Retreat and what excites her [23:20] The lightning roundGolden Nuggets: “Successful people; we need to be surrounded by other people to be able to share challenges with to be able to get insight and input.” “Let people talk, let them share what they want to share.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Website:https://www.stepbystepbnb.com/

Jul 9, 202436 min

S1 Ep 87From Ordinary to Extraordinary: Airbnb Design Tips with Emily Tillery

Looking to elevate your Airbnb or short-term rental property from ordinary to extraordinary? Tune in and discover design secrets to create a captivating and unforgettable guest experience!We're joined by Emily Tillery, a design guru who specializes in transforming Airbnbs and short-term rentals into unique sanctuaries. Learn about Emily's artistic journey and how she uses her expertise to create sustainable and stunning Airbnb interiors.Dive into Emily's innovative approach that prioritizes reclaimed materials and minimizes waste while crafting captivating and eco-friendly spaces. Discover how storytelling plays a key role in crafting memorable Airbnb guest experiences.Get practical tips to elevate your short-term rental with personalized flair and locally curated decor. Emily shares actionable advice specifically designed for Airbnb hosts aiming to create unforgettable stays.Don't miss out! Learn how to transform your Airbnb into a sustainable haven that inspires and captivates your guests. Tune in and unlock the secrets to design-driven success in the short-term rental market!HIGHLIGHTS AND KEY POINTS:[01:49] A short introduction about our guest Emily Tillery[05:28] The difference between designing personal homes and short-term rental properties[07:35] Emily’s transition from the fashion industry to interior designing[10:47] The importance of storytelling through decor to make short-term rentals stand out[18:40] How Emily chooses artwork for short-term rentals that inspires positive emotions[25:10] Emily's tips to hosts on incorporating local found pieces and creatively using object art[30:57] Emily’s practical advice on furnishing short-term rental properties[38:19] Things to consider in selecting a designer for a short-term rentals [40:52] The lightning roundGolden Nuggets: “Know your strengths.” “Hide your weaknesses; I don't mean hide, like sweep them under a rug and pretend like they don't exist. You hide your weaknesses by surrounding yourself with people whose strengths are your weaknesses.” “Try to work with someone [designer] that has hosting experience or has at least experience with designing multiple short term rentals. “Sometimes it's better to list than just wait until everything's perfect. I know, that's crazy. And maybe it's a little bit different now that new listings get such a boost. But I don't think anything is ever going to be perfect. And it's totally a balance.” “If you're not able to compose and breathe and like, think of a professional way to respond, it's okay to step back and not respond immediately.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Instagram:https://www.instagram.com/reclaimedretreats

Jul 2, 202454 min

S1 Ep 86Unleashing the Supermom & Superhost Within: Insights from Kyrsten Lucia

Ever wondered how a super mompreneur handles multiple thriving ventures? In our latest podcast episode, I chat with Kyrsten Lucia. With two kids, a short-term rental and co-hosting business, and a daycare to manage, she's a master of juggling.We delve into Kyrsten's secrets to success, her clever guest-pleasing techniques, and her mindset before jumping into co-hosting. Kyrsten embodies the boss lady spirit, taking each day as it comes and building a strong support network.Don't miss this chance to learn and flourish from her insights!HIGHLIGHTS AND KEY POINTS:[04:46] A short introduction about our guest Kyrsten Lucia[05:44] How Kyrsten and her husband got started in short term rentals[08:05] What were Kyrsten’s initial thoughts when her husband introduced real estate investing[05:35] The evolution of Kyrsten’s short term rental portfolio[09:07] What made Kyrsten decide that co-hosting will be her next step[11:12] How Krysten balances her time as a mom, a home daycare job, and a co-hosting business[13:33] Kyrsten’s ways of maintaining guest relationships to stand out in the competitive short-term rental market[14:49] Kyrsten’s magazine as an innovative and impactful marketing tool[20:11] The importance of Google Analytics to track website traffic and measure marketing effectiveness[22:02] Enhancing the guest experience by thoughtful touches and some branded items[23:41] Kyrsten’s biggest challenges in hosting other markets and how she overcomes them[25:55] How Kyrsten found and sourced her great team members and how often she visits her properties[30:36] The importance of supportive communities in strategic decision-making[33:24] Kyrsten insights before starting a co-hosting business[38:30] The lightning roundGolden Nuggets: “Do it while they're young. So that by the time they are older, we're having the business run itself, which I think is going to be so amazing, not only for us, but for them.” “Being a part of an all women's group, we're constantly being heard. We're not getting left out, we're getting the questions that we need to get answered right away. We're not waiting. I think that's huge.” “There are so many people that are focused on what's the right market, like where should I be, and in my opinion, it's, you should be where you want to be.” “When you trust the process, and you know that mistakes are part of your journey. We can absolutely keep our confidence.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Save your spot for the Live Big Beach Retreat! https://go.staceystjohn.com/live-big-beach-retreatLet’s Connect! Facebook: https://www.facebook.com/short.term.stayzz Instagram: https://www.instagram.com/yourtallgirlhost/ Email:[email protected] Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Jun 25, 202446 min

S1 Ep 84How Valerie Bowden is Helping Airbnb Owners Multiply Their Time (and Profits!)

Are you a real estate investor or Airbnb co-host struggling to find time for business growth? Dive into this riveting episode where we explore the incredible potential of Virtual Assistants (VAs) with Valerie Bowden, the dynamic owner of a flourishing VA agency.Listen to Valerie's inspiring journey and discover how she's helping real estate entrepreneurs, including Airbnb hosts, seize back their time and ignite phenomenal growth. We delve into how harnessing the talents of others can not only liberate your schedule but also amplify your real estate portfolio and skyrocket your profits.Concerned about managing a team that's not physically nearby? We unravel the power of communication tools and strategies to keep your business purring smoothly, irrespective of your team's geographical locations.Packed with practical advice and uplifting tales, this episode is your key to transforming your short-term rental business like you've never imagined.HIGHLIGHTS AND KEY POINTS:[05:14] A short introduction about our guest Valerie Bowden[06:14] Valerie shares her backpacking experience across Africa[08:03] What inspired Valerie to put up Cradle and focus on connecting people with African talents[11:28] The importance of trusting your gut and intuition when making major life or business decisions[13:26] How Valerie decided to get her virtual assistant and highlights the impact to her business[14:45] Balancing between operating outside comfort zone and within genius zone as an entrepreneur [18:46] What tasks beyond guest management can virtual assistants handle for real estate investors[22:32] How can real estate investors and hospitality business owners strategically leverage their time by outsourcing tasks[24:19] Overcoming the hurdle of feeling unprepared to hire a virtual assistant[27:26] The challenges of managing a business remotely and how Valerie navigated them[27:48] What are the challenges to consider when hiring a virtual assistant[33:03] The lightning roundGolden Nuggets: “The best decisions I've made have been following my gut.” “There is inefficiency when you are operating outside of your genius zone. And it's always I think this delicate balance because so often we hear what you have to operate outside of your comfort zone. And that's how you grow. And yes, that is 100% accurate. But I think there is a misconception between the comfort zone and genius zone.” “We as CEOs of our own real estate investing and hospitality businesses can be very strategic with our time and time is one of our most precious commodities, and there is a value to our time.” “Don't be afraid of the mess. It's better just to get started. Because by the time you get them, if you wait until you're perfect, it's gonna take forever.” “Embrace bad decisions, like embrace the failures and just learn from them.” “I always encourage people to celebrate their wins, large or small. I think that's an important part of our journeys. But I also think it's equally important to celebrate our mistakes. Because our mistakes are where our biggest learning opportunities are. And it becomes a failure when we don't learn from those mistakes. It actually becomes a win when we do learn from them.” “Wherever you go, whether it's like a new country, or starting a new business, or getting into real estate for the first time, just be a student and don't think you know everything. Just be curious and learn. And that kind of attitude is what's going to actually get you ahead in the long run.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: crdle.com LinkedIn: https://www.linkedin.com/in/valeriebowden

Jun 18, 202440 min

S1 Ep 84Connect, Empower, Transform: A Behind-the-Scenes Look at the Live Big Beach Retreat with Karey Hall

Get ready for an up-close and personal conversation with Karey Hall, my go-to guru for all things event planning. Karey is a vital part of the team that breathed life into the Live Big Beach Retreat. Through this candid chat, we're taking you behind the curtain to see how my retreat, from August 18th to 22nd, came to be.We'll delve into how retreats like this one can be a launching pad for limitless growth. You'll discover how the magic of collaboration and genuine connection cultivates trust and support, and ignites a recognition of self-value. And you’ll discover how teamwork and genuine relationships spawn trust, encouragement, and self-realization.This is an episode you won't want to miss. It's packed full of genuine insights into the transformational potential of face-to-face retreats. So, why wait? Want to learn more about the Live Big Beach Retreat or ready to grab your spot? Visithttps://go.staceystjohn.com/live-big-beach-retreat now! Have questions? Email Karey at [email protected] in now to embark on a journey towards connection, empowerment, and transformation. Together, we can make the journey unforgettable.HIGHLIGHTS AND KEY POINTS:[03:10] A short introduction about our guest Karey Hall[04:55] Karey’s experience in planning a retreat event that brought together women who had only met online[06:11] Karey’s in-person retreat experience that helped building deeper connections beyond the usual networking experience[18:21] How in-person retreats provide value and support to both individuals and their businesses[20:31] Why you should surround yourself with smart and like-minded individuals [26:54] How does learning alongside others in a conference setting enhance the overall educational experience [28:00] The significance of various activities into retreats and how they help the attendees[36:23] What value do one-on-one sessions and workshops add to a retreat experience[44:30] The lightning roundGolden Nuggets: “Everyone has value, everyone's experience is something that can be passed on. We all have stories in our past and things that we've been through that can help shape someone else and help them in their business, but also help them as humans.” “Living big can be challenging, but it is about being committed to what you want, and going after it.” “Don't worry about tomorrow, let tomorrow worry about itself.” “I need to be reminded as the planner that I don't have to know how tomorrow is going to work out because God does. And that is a comfort to me.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

Jun 11, 202455 min

S1 Ep 83Carve Your Path to Airbnb Triumph: Learn, Evolve, and Lead with Lynell Gordon

Eager to dominate the short-term rental sphere? Tune into this episode of STR Sisterhood and let us guide you on transforming your "Airbnb venture" into a triumph! Join us as we chat with fellow podcast host and entrepreneur, Lynell Gordon, on vital business strategies to flourish in this exhilarating industry.We're not just talking - we're sharing potent tactics to fine-tune your skills as a short-term rental business owner. We're showing you how to elevate your business and become a leader. Whether you're an experienced host or a newbie, this episode is brimming with beneficial tips and techniques to mold you into a short-term rental superstar!So, grab your favorite beverage and get ready to learn, evolve, and find inspiration.HIGHLIGHTS AND KEY POINTS:[02:09] A short introduction about our guest Lynell[07:01] Lynell shares decision making process to transitioning from being a business owner to an employee[09:55] Foundational business best practices important and relevant to Lynell’s experience[13:55] How core values help identify good team members[15:39] The importance of focusing on your strengths and passions, and outsourcing specialized tasks[18:46] Intentional goal planning and the development of routines to achieve goals[23:02] The importance of self-awareness in task management and goal planning[26:19] How does closely monitoring finances drive business growth and make strategic decisions effective[27:29] Why is it important to approach financial management with a strategic mindset[35:37] Lynell shares how she maintains an optimistic and grateful mindset[38:55] The lightning roundGolden Nuggets: “The best leaders know how to follow as well.” “Surround yourself with people that will help you to attain your goal or your vision, whatever it is.” “Hire slowly, fire quickly.” “You have to have empathy and customer service, no matter how smart you are, no matter what you do.” “You have to calculate your value based on time.” “You can have anything you want in life that you're willing to work hard for.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Email:[email protected]

Jun 4, 202446 min

S1 Ep 82Unveiling the Best Advice Nuggets from 9 Incredible Women

Welcome back to The STR Sisterhood! We've got a special treat for you in this episode. We all know that feeling of needing a little nudge, a guiding light to point us in the right direction. Well, this episode is packed with just that!I've been diving into the archives and pulling out the best advice nuggets from my interviews with ten incredible women in the short-term rental industry. These ladies have faced challenges, chased dreams, and come out stronger on the other side.So, grab your notebook, hit that download button, and get ready to be inspired by the wisdom of nine amazing women sharing the single best piece of advice they've ever received.

May 28, 202417 min

S1 Ep 81Become a ‘BNB Brand-Building Boss Lady with Janice Pollard

Struggling to stand out in the sea of Airbnb listings? This episode is your secret weapon! Join marketing guru Janice Pollard as she cracks the code of short-term rental brand-building specifically designed to skyrocket your bookings.We'll dive deep into crafting a striking logo that captures your property’s essence. You'll learn how to choose brand colors that resonate with your target audience and ensure brand consistency across all platforms.But branding goes beyond a logo! We'll explore the power of crafting compelling listing copy and promotional materials that weave a captivating brand story for your guests. These elements are crucial for delivering a memorable brand experience that sets you apart.Tune in and unlock valuable insights on effective Airbnb branding strategies to attract your ideal guests and propel your short-term rental revenue to new heights!HIGHLIGHTS AND KEY POINTS:[02:47] A short introduction about our guest Janice Pollard[05:26] Understanding the purpose and the components of an effective of a logo[11:11] The importance of of simplicity and psychology of colors in logo design[13:28] Tips about tools and selecting color schemes for branding short-term rentals[16:06] Janice shares her advice about choosing color schemes in creating a logo[23:02] Choosing colors to align aesthetics with guest experience[25:28] Effective implementation of a strategy-first approach to branding to enhance guest experience[30:08] The importance of maintaining brand consistency and communications [31:47] Creating a memorable brand experience and integrating brand standards in short-term rentals[36:28] The impact of promotional items with logos in short-term rental properties[38:21] The lightning roundGolden Nuggets: “A lot of people think a logo is going to create brand awareness. And really, a logo’s sole purpose on earth is to identify your brand. That's all it does.” “Colors that are opposite on the color wheel drive excitement and motion.” “Make a clear request, make a clear and simple request and ask for what you want. Because people can't read your mind.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: https://www.marshmallowhill.com/ Instagram: https://www.instagram.com/marshmallowhill/

May 21, 202447 min

S1 Ep 80From Cancer Research to Short-Term Rental Success: Becky Nova’s Journey

Dive into the inspiring story of Becky Nova, who transitioned from the world of cancer research to becoming a strategic short-term rental investor with Airbnb. Follow her remarkable journey as she navigated through challenges, moving from New York to Europe, losing everything and starting over.Ignoring the doubters, Becky took the plunge into real estate in 2018, starting with a duplex. Her approach emphasizes intentionality and meticulous planning for success. Through self-reflection, goal setting, and a willingness to take calculated risks, Becky has built a thriving portfolio that leverages Airbnb. Her experience, filled with both triumphs and setbacks, fuels her passion for inspiring others.Becky's strategy extends beyond a single location. She strategically uses income from her New York rental portfolio to invest in additional properties. This approach allows her to provide long-term housing solutions while building a global portfolio of income-generating properties.More than just bricks and mortar, Becky's story highlights the personal growth that comes with real estate investing. She emphasizes the importance of confidence, supportive communities, and smart delegation.This is a story that will inspire you with its message of resilience, determination, and the transformative power of investing in real estate. Tune in now!HIGHLIGHTS AND KEY POINTS:[02:25] A short introduction about our guest Becky Nova[05:01] How Becky was exposed to real estate investing[06:52] Becky shares how she learned and refined her skills in real estate investing[08:44] Becky’s real estate portfolio and her properties in New York[10:30] Her journey on investing in Dominican Republic that was guided by a goal and purpose[12:00] The importance of self-reflection and understanding one's goals to make meaningful changes in life[21:10] The transformative power of surrounding oneself with a supportive community[23:46] Becky shares her journey of facing setbacks and failures that led to opportunities for growth and self-discovery[24:00] Becky’s favorite ways or patterns of behavior that she sees as confidence builders[25:39] Becky’s reflection on her real estate investing journey[27:37] The importance of introducing younger generations to the opportunities and benefits of real estate investing[30:56] Becky’s plan on expanding her real estate portfolio and to further involve her husband[32:32] The lightning roundGolden Nuggets: “Real estate investing has so many proven methods, that it is just plugging into what other people have already done. And just kind of doing that on repeat.” “I've always been a person that tries to find ways to push boundaries or to live a little bit differently.” “Don't let someone else dictate what your dreams are.” “There's so many different ways that you can do the right thing for you, not just be chasing somebody else's dreams.” “Why aren’t we celebrating our failures? Because that's how we learn.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Facebook: https://www.facebook.com/TheBeckyNova Instagram: https://www.instagram.com/thebeckynova

May 14, 202443 min

S1 Ep 79Discover Brandi Jones’ Secrets of Rental Arbitrage: An Airbnb Success Story

Buckle up, Airbnb enthusiasts! Today's episode features Brandi Jones, a visionary entrepreneur who's conquered the exciting world of corporate housing, managing a whopping 116 units! Brandi's journey is a captivating tale of determination and innovation, showcasing how she used rental arbitrage to strategically target high-demand properties and skyrocket her Airbnb and mid-term rental business.But her success goes beyond impressive numbers. Brandi's unwavering commitment to exceptional customer service and her keen understanding of the market make her an inspiration to aspiring property managers who dream of thriving in the Airbnb and mid-term rental space.This episode is more than just an interview; it's a roadmap to success for anyone who wants to revolutionize their approach to Airbnb and mid-term rentals. Join us as we delve into Brandi's remarkable journey, where you'll discover invaluable insights and actionable strategies that can transform your short-term rental and mid-term rental game!HIGHLIGHTS AND KEY POINTS:[02:28] A short introduction about our guest Brandi Jones[02:50] When and what Brandi got started in the world of property rentals[03:48] How Brandi acquired all her properties[04:31] Brandi's methodical approach to entering the corporate housing market with limited resources[06:31] Her mindset and approach to her initial conversation with a landlord when starting out in corporate housing[08:57] Brandi's strategic approach to choosing the location and furnishing within a limited budget[10:00] Brandi's rapid scaling journey from 1 to 116 corporate housing units[14:45] Strategies for managing units within a building and the significance of location proximity[18:56] The challenges that Brandi faces in her corporate housing business[24:35] Her insights into competition and saturation in corporate housing[28:20] Brandi discusses her multi-faceted approach to marketing her properties[30:59] The significance of investing in and valuing the cleaning team[33:29] Brandi's transition into mentoring others to start their own arbitrage businesses[35:40] The lightning roundGolden Nuggets: “When you have the opportunity to help others make an impact in their lives, it is like the most amazing feeling.” “It's not hard, but 10x is easier than 2x.” “Just keep living.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Instagram: https://www.instagram.com/brandijones__s Website:https://www.midtermmillionaire.com/

May 7, 202442 min

S1 Ep 78Unlock Airbnb Income in Your Own Living Room with Pam Holt

Ever dream of turning your own home into a thriving Airbnb or short-term rental? This episode is bursting with inspiration for you! In this episode, I sit down with Pam Holt and learn how she unlocked hidden income potential in her own space, funding epic adventures and unforgettable experiences. Pam's story is more than just numbers – it's about the joy of hospitality. From welcoming families on getaways to collaborating with media crews, she's embraced the adventure of hosting a diverse cast of characters.Ready to turn your own house into a cash machine? Pam spills the beans on how to do it right. You'll get a blend of practical tips and heartwarming stories that show how embracing this opportunity can be a game-changer. Don't miss out! Tune in and learn how YOU can unlock the hidden potential of your home. Imagine – income, adventure, and the chance to create a haven for amazing people. This episode has it all!HIGHLIGHTS AND KEY POINTS:[02:09] A short introduction about our guest Pam Holt[03:25] How Pam discovered the world of hosting people in her home[08:11] Pam shares how she was able to leverage their home as a source of income[10:13] Pam’s mindset that helped to overcome concerns about strangers staying in their home[14:18] Understanding the target guest demographic and their needs for effective hosting[15:34] How being a pet-friendly host has enhanced their bookings hosting experience[17:02] Pam’s share her insights about designing her home in attracting guests[20:34] 5 Ways on leveraging one's home for income beyond traditional vacation rentals[23:51] Pam’s approach to hosting guests in their home while still maintaining personal boundaries and comfort levels[27:25] Tips in utilizing state film incentives for media production opportunities in one's home[30:42] Pam shares a serendipitous story that led to an unexpected collaboration on a project[33:00] Pam’s advises to potential hosts interested in utilizing their homes for income generation[35:10] The lightning roundGolden Nuggets: “I made the decision personally, to separate my possessions, separate from my home, my house, make it more real estate sort of an asset instead of this place that my kids grew up and all that's true, but I still have all of that, those are my memories. And now I have the chance to make more memories with my kids.” “You don't have to have the most beautiful, professionally designed home to be attractive to travelers. It's nice that it's eye-catching, and it's not cluttered.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Website: pamholt.com

Apr 30, 202442 min

S1 Ep 77Cracking the Code to Creative Financing with Zeona McIntyre

Dive into a captivating chat with Zeona McIntyre, a savvy entrepreneur and real estate guru. She'll share her journey through the unpredictable realms of business and real estate investing. Find out about the power of flexibility, courage, and embracing change to fuel continuous entrepreneurial growth.Trace Zeona's shift from Airbnb rental arbitrage to property ownership, and her inventive blend of real estate know-how with creative financing tactics. Uncover her secret to using innovative financing to tap into fresh opportunities.Get useful insights on steering discussions with sellers and utilizing creative financing to reach your investment targets. Whether you're an investor or a real estate agent, Zeona's wisdom offers practical advice for navigating the ever-changing world of real estate investing and securing your next short-term rental.Don't miss this enlightening chat filled with actionable advice and inspiration for your entrepreneurial voyage.Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:26] A short introduction about our guest Zeona McIntyre[03:14] The importance of embracing change and evolution as business owners and the value of making pivots or iterations in business[03:53] Overcoming fear and discomfort in pursuit of growth and taking risks in business[07:10] Zeona’s journey into the world of Airbnb and short-term rentals[09:05] How Zeona started out with Airbnb arbitrage to to eventually transitioning into buying properties[11:56] Blending real estate expertise from short-term rentals to creative financing[13:43] Discovering real estate opportunities through creative financing[14:59] How to have conversations with sellers and leverage opportunities in creative real estate financing[23:25] The advantage of having expertise in short-term and mid-term rentals and creative financing as a real estate agent[27:06] Zeona’s future plans in real estate investing, creative financing and book writing[33:01] The lightning roundGolden Nuggets: “I think there's this sort of misconception that when you are getting into rental properties, or real estate, it's passive, most of it's not reality. And short term rentals, especially, are kind of that most active rental that you can have.” “Being a constant learner is definitely something that plays to your advantage over time.” “​​Failures are only a snapshot of where you stop.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: zeonamcintyre.com Facebook: https://www.facebook.com/zeona.mcintyre Instagram:https://www.instagram.com/zeonamcintyre

Apr 23, 202442 min

S1 Ep 76From 1 to 350: Unveiling the Secrets of a Successful Airbnb Empire with Rebecca Cribbin

We're thrilled to welcome Rebecca Cribbin, an inspiring entrepreneur who's taken the short-term rental world by storm. Get ready to be amazed by her journey, from a single property to a jaw-dropping portfolio of 350!Rebecca's gonna share her secret sauce for conquering challenges, scaling her Airbnb empire strategically, and forging rock-solid connections with real estate agents. You'll discover the power of streamlined processes to fuel explosive growth, and snag actionable tips to take your own short-term rental business to the next level.But this episode goes way beyond business. Rebecca will also share her wisdom on maintaining a healthy work-life balance, even amidst a thriving business. Plus, you'll hear about her incredible philanthropic work empowering women and children in South Africa. Talk about a ripple effect!This is your chance to gain invaluable insights and fuel your own Airbnb dreams. Don't miss out – tune in and get ready to take your short-term rental journey to new heights!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:35] A short introduction about our guest Rebecca Cribbin[05:19] How Rebecca started in the world of short-term rentals[07:08] The challenges Rebecca faced and her strategies in maintaining cleanliness and conducting property inspections[12:14] Rebecca talks about the importance of having contingency plans and the strategic approach to scaling the business[18:01 How Rebecca achieved her significant growth in managing 350 properties[21:38] Why building strong relationships with real estate agents is important in business growth[31:48] The importance of focusing on process improvement in business[36:34] The challenges and strategies of documenting and optimizing business processes for continuous improvement[42:15] How a Boss Lady balances her demanding business endeavors with her personal life[47:21] Rebecca shares about her charity work in South Africa helping women and children in need[57:03] The lightning roundGolden Nuggets: “I stepped away from what I wasn't good at, and recruited people to do it for me who are good at it.” “When you focus your efforts and your energy on the process, the results will come.” “I am proof that as a woman, we can do it all and have it all and survive it.” “Practice, practice, practice. – the better campaign of 2024 is about, you know, learning from what we've done and keep on practicing.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! LinkedIn: Rebecca Cribbin - https://au.linkedin.com/in/rebecca-cribbin-str Facebook: https://www.facebook.com/rebecca.cribbin1 Website: holidayrentalspecialists.com.au holidayrentalexperts.com.au

Apr 16, 20241h 6m

S1 Ep 75Win Guests and Woo Loyalty in your Airbnb: Brittany Blackman Spills the Beans

Get set to uncover Brittany Blackman's secret to creating a loyal fan base with her Florida vacation rental business! In this episode, Brittany shares her unique approach of combining top-notch service and consistent branding to create a successful short-term rental venture that delights guests and boosts her business.She also reveals how she utilizes branded promotional items to enrich the guest experience and strengthen brand loyalty.If you're aiming to establish a thriving Airbnb or short-term rental business with a legion of loyal fans, we've got you covered with practical steps.Join us for a chat full of actionable tips. Tune in now!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:13] A short introduction about our guest Brittany Blackman[02:57] How Brittany started in the world of vacation and short term rentals[04:40] Brittany’s transition from employment to becoming an entrepreneur[06:50] The importance of having a supportive community and meaningful connections[07:55] Brittany talks about branding and the importance of brand consistency[12:09] Tips in crafting brand consistency in hospitality and small business [16:43] Brittany talks about the importance of clarity in building a brand and business strategy[20:38] The impact of attention to details and implementing brand consistency to guest experience[25:45] Brittany’s tips on elevating guest experience with branded promotional items[36:50] What are the first steps on basic branding consistency[40:29] The lightning roundGolden Nuggets: “Brand consistency is knowing who you are, effectively communicating it, and being consistent.” “Don't take things personally, which is really hard to do when you're putting your heart into things.” “Not everyone is going to have the same level of appreciation for all of your hard effort and hard work, and so we can't expect that of other people.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: breatheeasyrentals.com Facebook: https://www.facebook.com/breatheeasyrentals https://www.facebook.com/brittanygblackman

Apr 9, 202455 min

S1 Ep 74Fly High in Hospitality: Discover the Dynamic World of Crash Pads with Candice Menard

Join us for a thrilling ride with our guest, Candice Menard, into the fascinating realm of crash pads and short-term rentals! Candice, a former flight attendant turned industry expert, spills insider secrets about the intriguing intersection of aviation and hospitality.Candice takes us deep into crash pad living, sharing priceless insights about this unique approach to the short-term rental market. Learn about location challenges, essential amenities, and what makes crash pads a sanctuary for flight crews.She also shares her wisdom on selecting strategic locations near airports and other key hubs so your rental can soar (pun intended!). Plus, get her savvy tips on marketing, cleaning routines, and more!Whether you're an experienced Airbnb host or an investor who’s simply curious about alternative accommodations, this episode is brimming with useful advice.Tune in now to delve deeper into the world of crash pads and discover new opportunities in the dynamic field of hospitality!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:16] A short introduction of our guest, Candice Menard[03:43] How Candice started in the short term rental space[05:27] Candice as a former flight attendant talks about Crash Pads and how it works[11:39] Identifying real estate investment opportunities for flight crew accommodations[16:17] Finding the ideal crash pad proximity to airports and strategic locations[17:54] Candice’s insights about crash pad living of flight crews[19:04] Understanding crash pad rentals with shared spaces and flexible leases[25:24] Candice’s tips on essential amenities that crash pad rentals must have[28:21] Managing cleaning and laundry in crash pad rentals[29:00] The various and effective ways on how to market crash pad rentals[31:20] Candice’s advice in launching crash pad rentals in flight crew’s perspective[33:56] The lightning roundGolden Nuggets: “Expect the unexpected and be willing to pivot.” “Once you get an education degree, that is the one thing no one can ever take from you.” “Everything is a building block for something else for the future.” Let’s Connect!Websites: rentitlikeasaint.comsellitlikeasaint.comFacebook: https://www.facebook.com/RentItLikeASaint, https://www.facebook.com/sellitlikeasaintrealtygroupTikTok: https://www.tiktok.com/@rentitlikeasaint, Instagram: https://www.instagram.com/rentitlikeasaint/LinkedIn:https://www.linkedin.com/company/rent-it-like-a-saint,

Apr 2, 202447 min

S1 Ep 73Challenges, Growth, & Triumphs: Learn from Marketing Whizz Carla Chicharro

Get ready to dive into the deep end with our latest episode featuring the marketing whizz, Carla Chicharro from Lodgify! From humble beginnings to becoming a marketing master, Carla's journey is a rollercoaster ride of resilience and adaptability. Ever felt swamped and overwhelmed? Carla’s been there. But instead of sinking, she soared, transforming challenges into triumphs. She's opening up about the game-changer moments that turbocharged her career, from beating the early struggles to leading a super productive team. Join us on this enlightening journey of professional growth! So, what are you waiting for? Tune in now for actionable strategies and unleash your true potential! Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:15] Getting to know our guest Carla Chicharro, the head of Marketing at Lodgify[05:09] A short history of Carla’s professional journey[08:35] Carla’s content creation strategies and the challenges she faced[14:31] Carla’s shift from overwhelm to embracing challenges for success[19:42] How Carla progressed from aspiring team leader to managing a growing team[22:23] Why implementing feedback sessions are crucial for continuous improvement[27:48] How Carla empowers her team to be creating and innovative[30:18] The power of regular brainstorming sessions and casual meetings[35:49] Carla shares about her comedy podcast and foodie Instagram[38:05] Carla’s tips on hiring the right person to fit your team[41:04] The lightning roundGolden Nuggets: “Because we were so focused on getting things done, we forgot about the part that we're all humans here.” “I think it is so incredibly important to not only stay focused on, as you mentioned, doing great work, but also making sure that we keep our people first.” “Be sure you have dedicated time to not only share feedback with that team member about what's going well, and maybe what some opportunities might be for improvement, but ask those same questions, receive that feedback, because that helps us all become stronger entrepreneurs and leaders at the same time.” “It's really important that we have a vision, obviously, for what we want for our futures.” “Trust your gut, and believe in yourself. Those two things are very important.” “We cannot measure our success by someone else's ruler…someone may have different goals and dreams than you have.” Let’s Connect:LinkedIn: Carla Chicharro https://www.linkedin.com/in/cchich/Website Link:The STR Success Accelerator - https://staceystjohn.com/

Mar 26, 202450 min

S1 Ep 72Master Your Short-Term Rental Finances with Jessica Lawrence

In this episode, we dive deep into the world of Airbnb and short-term rental finances with real estate investment guru Jessica Lawrence. Jessica shares her insights on how to navigate the financial complexities of managing an Airbnb property, empowering you to become a successful short-term rental host.5 Key Topics we dive into for Airbnb Investors: The importance of financial literacy Demystifying financial roles Financial separation strategies Financial statements 101 Becoming financial software savvy Don't miss out on this opportunity to unlock the secrets to mastering your money management in the exciting world of short-term rentals! Tune in now and take action to transform your Airbnb finances and become a thriving host!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:13] Getting to know our guest Jessica Lawrence[04:45] Jessica highlights the importance of Financial Education in schools[06:32] The difference between a bookkeeper, a tax preparer, and a tax strategist[11:34] Why is it important to separate personal and business finances in Property Investment[16:44] Tips about managing revenue in real estate and the importance of Escrow accounts[19:11] What are the three important financial statements for real estate investors[31:30] Jessica recommends an essential financial software for real estate business[33:52] Tips and best practices in managing multiple LLCs and properties in Quickbooks Online[39:48] When is the best time for an investor should hire a full time Bookkeeper [44:33] The lightning roundGolden Nuggets: “It's better to start now than not at all.” “Numbers are the numbers, whether you look at them or you don't. So it's just you at the end of the day, that is either going to be helped or hurt by what's happening with those numbers.” “Take action; because we often get stuck in analysis paralysis, especially with our first one, where it's like you're trying to make it perfectly right.” “Trust your instinct, right? And just make a decision.” Let’s Connect!Website: https://jesslawrence.com/Instagram: https://www.instagram.com/jesslawrence424/LinkedIn: https://www.linkedin.com/in/jesslawrence424/Facebook: https://www.facebook.com/jesslawrence424

Mar 19, 202454 min

S1 Ep 71Unlock Your Short-Term Rental Potential with the Help of Virtual Assistants

Struggling to keep up with guest communication, listing management, and other tasks for your Airbnb or short-term rental? You're not alone! Many hosts find themselves drowning in the day-to-day operations, hindering their business growth.This episode is your one-stop guide to unlocking the power of Virtual Assistants (VAs) for your Airbnb or short-term rental success!Join us as we chat with Pat and Yash, industry veterans in the VA space, who share their invaluable insights and practical tips: Discover the secrets to hiring the perfect VA, specifically for the unique needs of the short-term rental industry. Learn the advantages of working with Filipino VAs, known for their exceptional English proficiency and dedication. Get practical tips on sourcing, interviewing, training, and leading your VA team for maximum efficiency. ‍ Whether you're a seasoned host or just starting out, this episode is packed with actionable strategies to take your short-term rental business to the next level! Tune in and unlock the hidden potential of your Airbnb or short-term rental business with the power of VAs! Ready to transform the way you work? Click here to schedule a Discovery Call with Pro VA Services!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:23] Meet Pat and Yash, and their journey on how they started their VA career[09:34] Understanding the needs and preferences of potential clients seeking virtual assistants[11:57] The role of STR Virtual Assistants and how they can help STR Hosts grow their business[13:56] How Filipinos learn and utilize the English Language in their everyday communication[16:34] Essential tips for hosts when hiring and working with Filipino VAs[21:21] Best practices when training and onboarding your Virtual Assistants[24:09] Yash’ shares insights on how hosts can become a great leader of a virtual assistant team[30:36 The crucial role of weekly meetings and huddles to maximize virtual assistant efficiency[33:24 Yash talks about tech setups, and efficient systems for hiring and managing virtual assistants in property management businesses[37:59] When is the best time and key considerations when hiring Virtual Assistants[41:36 The lightning round Golden Nuggets: “Sometimes we don't know what life is going to hold in the future. But if you have a vision for what you want, you can absolutely reverse engineer that journey.” “Delegate to elevate.” “Be upfront if something does not work for you.” “When you invest in people, process, and technology in your business, it gives you the foundation to grow; and to grow rapidly without major growing pains.” “Always choose to be the better person. It's not always about what you know, about your skills, and about how good you are. Most people consider your character.” “If something doesn't work for you, you have to say no, learn how to say no.” “When we're finding a virtual assistant, when we're bringing them into our businesses, we are not only helping free up our time, but we're helping someone else live their best life.” Let’s Connect! Complete this form to book a Discovery Call form: https://shorturl.at/aIVX6 Yash’s Email: [email protected] Pat’s Email: [email protected]

Mar 12, 202454 min

Tanya Rooney's Real Estate Revolution: From Corporate Cubicle to STR Maven

Join me as I dive into a riveting conversation with the dynamic Tanya Rooney, a virtuoso in the realm of short-term rentals and real estate investment. Tanya unveils her exhilarating transition from the corporate world to conquering the short-term rental industry, sharing nuggets of wisdom along her journey.We dissect the highs and lows of real estate investment, spotlighting Tanya's knack for problem-solving and the crucial role of supportive partnerships in steering through this intricate industry. Throughout our chat, Tanya's fervor is contagious, lighting up the narrative with her vibrant energy and fervor.Whether you're a seasoned investor, a host ready to level up, or even the ruler of a short-term rental kingdom, this episode is a goldmine of knowledge, inspiration, and empowerment. So, tune in and unearth the secrets of thriving in the thrilling world of real estate!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:11] A quick background of our guest Tanya Rooney[02:52] How Tanya ventured into the world of short-term rentals[06:02] Tanya talks about Contract of Deed[07:37] Tanya's journey of converting an old house into a short-term rental property[12:05] The obstacles and essential considerations in real estate investing[12:31] How Tanya deals with challenges and stress when managing issues remotely[17:19] Understand the role of networking in expanding Tanya's real estate portfolio and short-term rental business[23:51] Tanya shares effective networking strategies and building meaningful connections in the real estate industry[33:31] How Tanya deals with negative individuals and the importance of surrounding oneself with positive and supportive people[40:36] Discover Tanya's strategies for overcoming limiting beliefs and cultivating a positive mindset[49:35] The lightning round Golden Nuggets: “Real estate is not for the faint of heart, you will always have something that comes up, and you just have to work through it.” “You as the CEO of your business, guess what you are, you are the chief problem solver.” “The first six months of hosting is honestly the worst, it's the worst and the best because you're gonna learn the most.” “We do hard things, we do them every day. So cut it out, just choose your hard.” “Our words have such a huge effect on how we feel about something.” “Don't chase other people's dreams.” Let’s Connect! Instagram: @tanyarooneymn https://www.instagram.com/tanyarooneymn/ Website: tanyarooney.comFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Mar 5, 20241h 1m

S1 Ep 69From Nurse to STR Queen: Building Your Short-Term Rental Dream

In this episode, join us as we delve into the remarkable journey of Annette Fourbes in the short-term rental industry. From overcoming burnout as a nurse to discovering her passion in property management, Annette's story is both inspiring and empowering.Listen in as Annette shares her experiences with rental arbitrage, including the challenges of securing her first property remotely. She also discusses her transition into property ownership, offering valuable insights into finding the perfect location and bringing her dream beach house to life.What truly sets this episode apart is Annette's candid reflections on the importance of setting boundaries and practicing self-care as an entrepreneur. Whether it's managing a hectic schedule or bouncing back from setbacks, her wisdom resonates with anyone striving for balance and fulfillment in their professional journey.Don't miss out and tune in on this episode filled with inspiration and practical advice from Annette's journey. You'll laugh, you'll learn, and most importantly, you'll be inspired to chart your own course to success!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:51] A short biography of our guest Annette Fourbes[03:38] Annette’s transition from nursing career to new opportunities[05:28] Her journey of short-term rental discovery and self-education[06:24] Annette’s first property and the art of Rental Arbitrage[14:59] Annette’s venture into property ownership and journey to business expansion[19:21] The quest for the perfect realtor for her short-term rental investment [23:31] Her unexpected journey from STR ownership to STR co-hosting[30:27] Annette’s effective way of streamlining task management and boosting her productivity [34:46] The lightning roundGolden Nuggets: “Focus on one operational model first and nail that before you start expanding into additional operational models.” “I am in control of my own destiny, and that is what I live for day by day.” “Every loss was a lesson, so as long as it was a lesson, then it truly was not a loss.” “If we're learning from mistakes, those mistakes become fabulous opportunities in our businesses for us to grow and evolve and improve what we do.” “It doesn't have to be perfect. This has to be done.” “It's so incredibly powerful to be able to take a look in the mirror and say, if I work on me, I am going to make leaps and bounds - movement in my business.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Resource MentionedMotion - https://www.usemotion.com/ Let’s Connect! Instagram - Nurse Net AED https://www.instagram.com/nursenetsaed Facebook: https://www.facebook.com/annette.toussaintforbes Website: https://magaccommodations.net/Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Feb 27, 202445 min

S1 Ep 68STR Wealth Conference Recap & Highlights

Join me in this episode as I catch up with Candice Menard, Karey Hall, Jillian Heilman, Maria Reith, and Janelle Lowrance at the STR Wealth Conference in Nashville. We dive into their conference highlights, key learnings, and unexpected surprises.Hear them discuss networking, tackling social media hurdles, and the importance of community in the short-term rental industry. They also share their top tips for success in an exciting lightning round!Whether you're a seasoned expert or a newcomer to the STR scene, this episode is brimming with valuable insights and fun moments. Missed the Nashville conference? Don't worry! This episode brings the conference experience right to you. Tune in now!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:33] Meet our incredible guests: Candice Menard, Karey Hall, Jillian Heilman, Maria Reith, and Janelle Lowrance[03:20] Discover the favorite highlights from the STR Wealth Conference shared by our guests[07:35] The fascinating topic of Crash Pads and it’s potential in the rental industry[08:54] Candice shares her firsthand experience staying in a Crash Pad [11:56] Karey’s takeaways from speaker sessions and her overall conference experience[17:37] Candice’ valuable insights gained from the Social Media Sessions at the conference[18:57] Janelle’s insight about the importance of authenticity in social media content and its current trend[20:26] Maria’s strategies for leveraging Social Media to boost direct bookings and engagement[21:53] Jillian’s excitement and experiences attending a live conference[22:49] Karey’s decision-making process and motivations for attending the live conference[24:36] Maria's goals and objectives for attending the live conference and what she hoped to achieve[26:12] The lightning roundGolden Nuggets “It is so critically important, in my opinion, to have a support system around you.” “Don't ever forget that you are on a mission, you are on a path for your next property. [But] don't forget what you've already done and celebrate that.” “If you're not learning, you're dying.” “Helping someone else actually teaches you.” “There's no shame or blame or judgment about where you are on your journey, where you are, where you were, any of us are, it is all about how we can lift each other up.” “Work on your mindset, making sure that you're really thinking about where you want to be, and you're gonna get there.” “Believe in yourself and take action. Confidence comes from action.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Resource Mentioned:Hospitable Hosts 3 - https://shorturl.at/wzV24 Website Link: STR Wealth Conference - https://strwealthconference.com/ The STR Success Accelerator - https://staceystjohn.com/

Feb 20, 202437 min

S1 Ep 67Thriving as a Short-Term Rental Mompreneur with Kim Menapace

Craving freedom and flexibility through your own short-term rental empire? But feeling overwhelmed by juggling bookings, guests, and personal life? Then buckle up, because this episode holds the key!Join us as we chat with Kim Menapace, a seasoned Airbnb co-host and entrepreneur, co-founding The 5 Star Co-Host. From accidentally stumbling into short-term rentals to becoming a driving force in the industry, Kim's journey is packed with valuable insights.Discover Kim's key to effective time management, emphasizing core values, delegation, and setting boundaries. Her experiences managing entrepreneurship, parenting, and personal growth provide valuable takeaways for those navigating a hectic lifestyle.Kim unveils the secrets behind her short-term rental success, including scaling with her spouse, overcoming challenges, and the importance of continuous education.Don’t miss out and tune in for an insightful conversation with Kim!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:34] A short biography of our guest Kim Menapace[03:26] Kim’s plan of running her own Podcast[04:27] How Kim and her husband got to short-term rental business[08:49] Strategies and techniques to manage her time and balancing priorities[12:00] Kim’s constant reflection and re-evaluation process[16:31 Realization and growth in understanding the importance of delegation in personal and professional life[22:39] How Kim identified and operates in her genius zone[26:44] Co-hosting business challenges and Kim’s strategies to overcome them[28:48] The challenges of recognizing and addressing stress in personal and professional lives[38:43] Kim and Dave’s growth strategy for their co-hosting business[42:38] The lightning roundGolden Nuggets “You have to delegate to elevate.” “It's the little things in life that make the biggest differences sometimes.” “Find someone who you want to replicate their success and join their mastermind program because it will absolutely change your life and your business.” “Treat people the way you want to be treated, and I think that applies in hospitality” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Resources MentionedCreating A Life Of Abundance: A Couple's Journey Together in Business, Real Estate and Short-term Rentals - https://shorturl.at/bsuBU Let’s Connect!Follow Kim Menapace on;Instagram: https://www.instagram.com/kimmenapace Website:https://5strcohost.com/Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Feb 13, 202452 min

S1 Ep 66Protect Your Short-Term Rental Empire: Avoid Costly Credit Card Fraud

In this episode, I reveal a costly challenge in my short-term rental property management business—fraudulent guests using stolen credit cards, resulting in a whopping $10,000 setback. I'm sharing this hard-earned lesson to empower YOU to avoid falling into the same trap. Discover the real-world tactics of credit card scammers, the pitfalls of credit card charge disputes, and the game-changing strategies to fortify your short-term rental business. You’ll also learn how you can shield against financial losses like this.Don't miss out on the actionable insights, savvy tactics, and tech solutions that can keep your money in your pocket.Tune in now to ensure you're armed with the knowledge to protect your property and profits. Ready to safeguard your success? Hit play and join me on this journey to short-term rental resilience!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:07] Stacey's $10,000 Loss Story in Short-Term Rental Business[08:41] Introduction and benefits of using Superhog for guest verification[09:45] The necessity of having a system to verify the identity of the person booking[13:45] Identifying red flags in booking patterns[20:47] Strategies for dealing with suspected fraudulent bookings[23:35] Trusting your intuition when suspecting fraudulent activities[24:13] How we handled this fraudulent activity in our short-term rental business[28:18] The importance of security measures like cameras and smart locks in properties[31:53] Adapting business strategies in response to challengesGolden Nuggets“It's critically important that you have third party software to be able to verify and validate your guests identity.”“If you suspect that you have a fraudulent booking on your hands, go ahead and cancel it.”“Find the proper balance in your business so that you're mitigating risks, but also protecting yourself from massive losses in revenue.”Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Website Link:Superhog - https://superhog.com/ Let’s Connect!Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Feb 6, 202435 min

S1 Ep 65Mindset Shift, Money Made: Cathy Griffin’s Journey from Employee to STR Bosslady

Ever dream of ditching your day job and becoming your own boss? Tune in as Cathy Griffin, a downtown Pensacola Airbnb Superhost, shares her inspiring journey from cubicle dweller to vacation mogul. You'll learn how she rewired her mindset, built a thriving short-term rental empire, and keeps her calendar booked year-round. Get ready for insider tips, marketing secrets, and a healthy dose of "you can do it, too!" inspiration. Don't miss this episode if you're ready to turn your vacation rental dreams into reality.Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:48] Who is Cathy Griffin, and where is she located?[03:55] How she got started in the short-term rental world[05:21] How Cathy shifted her mindset from being an employee to becoming her own employer[09:48] Recommended reading to help you change your mindset[19:20] What she has learned on her journey of operating a fully-fledged STR business[21:14] The strategies she utilizes to keep her booking calendar full[23:49] Her preferred methods for direct marketing during the off-season[27:29] How often does she engage with individuals on her email list, and what content does she share with them?[29:16] Cathy’s favorite email marketing software[32:02] Where does she currently live?[35:11] What Cathy has learned about herself since she transitioned from being a W-2 employee[37:11] The Lightning Round[41:17] Follow and connect with Cathy GriffinGolden Nuggets You are what you think about. “When you learn how to train your brain for success, you can achieve anything you want.” ~Stacey St. John “You can craft the future you desire.” “The most direct marketing is local networking.” Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Think and Grow Rich: https://bit.ly/41amTF62. The Magic: https://bit.ly/3U9aCPT3. Innercise: https://bit.ly/3NvZnvS Let’s Connect!Follow Cathy Griffin on; Email:[email protected] Facebook: https://www.facebook.com/cathy.griffin1 Facebook group: https://www.facebook.com/groups/successfulairbnbowners/ LinkedIn:https://www.linkedin.com/in/cathy-griffin/Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Jan 30, 202445 min

S1 Ep 64Beyond Beds: The Future of Airbnb Profits with Madison Rifkin

Welcome to an inspiring episode featuring Madison Rifkin, the CEO and Founder of Mount. Madison's mission is to help hosts ditch the cookie-cutter STRs and turn your property into a money-making playground. Get ready to dive into Madison's inspiring journey, from owning her first business at age 12 to leading a thriving startup today. You’ll score actionable tips you can implement right now to maximize the profits from your short-term rental business. Get ready to leave boring behind…this ain't your average Airbnb advice, ladies. Prepare to be wowed and empowered by this dynamic STR entrepreneur boss-lady!So ditch the mop and bucket, Airbnb hosts! Tune in to this episode of The STR Sisterhood and unlock the door to cleaning bliss with Turno. Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:05] Madison Rifkin’s bio[04:09] A backstory about how she started her company, Mount[09:06] What inspired Madison to become an entrepreneur at age 12, and what was her experience like?[11:43] How can parents nurture entrepreneurial spirit in their kids?[13:55] What Madison has learned in her entrepreneurial journey[16:28] Is her mindset of continuous improvement inherent, or did she acquire it?[18:08] The current state of Mount[20:03] How can a property owner find out if there are experiences in their local area that they can connect with through Mount[21:08] Amenities you should have in your property to attract Gen Z[22:51] The rebranding process of Mount[26:31] What does a typical day look like for Madison as a business leader?[28:15] How she raised funds for her startup company[32:55] The Lightning Round[39:13] Best way to get in touch with Madison Rifkin Golden Nuggets Entrepreneurship is a massive rollercoaster with both high highs and low lows. When you fail to plan, you plan to fail. Fail fast and fail forward. Share the love: Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Madison Rifkin on; Website: https://www.rentmount.com/ LinkedIn: https://www.linkedin.com/in/madison-rifkin-23037712a/ TikTok: https://www.tiktok.com/@rentmount Instagram: https://www.instagram.com/rentmount/ Linktr.ee: https://linktr.ee/rentmount Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Jan 23, 202443 min

S1 Ep 63Steal the Spotlight: 5-Star Hotel Secrets to Supercharge Your Short-Term Rental Brand with Katie Cline

Dreaming of a bigger slice of the Airbnb pie? Ditch the generic and unlock the ultimate recipe for success: an irresistible brand. This episode explodes the power of branding in the wild west of short-term rentals, with industry insider Katie Cline as your fearless guide.Forget slapping on a logo and calling it a day. We're talking emotional alchemy here. Branding is your secret weapon to build guest loyalty, ignite repeat bookings, and transform your Airbnb into a guest magnet with a gravitational pull. Even with one cozy cabin, you can weave a spellbinding story and craft a consistent message that makes hearts flutter.Katie, a branding mastermind with luxury hotel magic in her veins, reveals how she turned her secluded haven, Trout Landing, into a standout sensation. Ready to unleash your inner branding guru? Hit that "play" button and dive into a treasure chest of secrets!HIGHLIGHTS AND KEY POINTS:[02:47] A short bio of our guest Katie Cline[03:48] What prompted Katie to enter the world of short-term rentals?[08:44] The significance of a good brand in the success of short-term rentals[12:28] How people with one property can create a brand that elicits a visceral reaction[13:50] How Katie and her husband came up with the name for their property[18:45] What can STR owners borrow from the hotel industry?[23:52] Ways to make your short-term rental stand out [29:29] The importance of culture in the hotel world and how it manifests in day-to-day hotel operations[34:29] What are the most surprising aspects Katie has encountered in the STR industry?[37:43] How to select the right influencers for your property[40:05] The upcoming STR Virtual Summit For Women 2024: https://www.strvirtualsummit.com/ [41:26] The Lightning RoundGolden Nuggets Many individuals venture into the world of short-term rentals with a real estate perspective, placing the asset at the center of their strategy rather than prioritizing the guest experience. “A good brand should give you a visceral reaction.” “Everything is figure-out-able.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Unreasonable Hospitality: https://bit.ly/457NQdz Let’s Connect!Follow Katie Cline on; Website: https://www.bykatiecline.com/ Instagram: https://www.instagram.com/bykatiecline Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Jan 16, 202450 min

S1 Ep 62Ditch Cleaning Drama, Embrace Superhost Status with Assaf Karmon

Ever feel like cleaning your Airbnb after every guest is a soul-crushing chore? You're not alone! But what if there was a secret weapon hiding in plain sight... a platform that magically connects you with top-notch cleaners, saving you time, stress, and even money?That's exactly what Turno delivers, and in this episode of The STR Sisterhood, we're thrilled to welcome their co-founder, Assaf Karmon, himself! He'll spill the beans on: Why cleaning your Airbnb yourself is the WORST idea ever (hint: it's not just about backaches!) The ingenious Turno system that matches you with local, vetted cleaners who actually care (no more crossed fingers and shaky reviews!) Redundancy? It's your Airbnb BFF! Assaf unveils how Turno keeps your guest turnarounds flawless, even if your cleaner has hiccups. From side hustle to success story: Hear how Turno went from a crazy idea to a platform empowering thousands of Airbnb hosts. Want to join the Turno magic? Assaf shows you the step-by-step signup process so you can say goodbye to cleaning woes and hello to happy guests (and a happier you!). So ditch the mop and bucket, Airbnb hosts! Tune in to this episode of The STR Sisterhood and unlock the door to cleaning bliss with Turno. Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturno HIGHLIGHTS AND KEY POINTS:[04:47] A quick bio of our guest, Assaf Karmon[07:17] What inspired Assaf to collaborate with Tim Roy in co-founding TurnoverBnB (the first version of Turno)?[08:14] How long did it take to develop TurnoverBnB?[09:32] The growth of Turno and its current number of users[11:10] What insights has Assaf gained about leadership?[12:32] Why cleaning your short-term rental by yourself is the worst thing you could ever do[16:03] How can STR owners/hosts leverage Turno to find professional cleaners who care, and how can they be assured that those cleaners will do the job correctly?[20:07] Why having peace of mind is essential in the STR business[21:39] Why redundancy is a good thing in the short-term rental world[23:22] How to sign up as a new host on Turno [25:27] What’s upcoming from the Turno team?[26:31] The Lightning Round[38:18] Assaf’s special offer to The STR Sisterhood podcast listeners: https://bit.ly/sisterhoodturno Golden Nuggets “If you have a vision and you are passionate about pursuing it, people will follow you.” ~Assaf Karmon You have to delegate to elevate. Utilizing Turno to find cleaners not only saves you valuable time but also ensures that you receive services from well-trained professionals who have been vetted by others. Failing to plan is planning to fail. “Persistence is the key to success.” ~Assaf Karmon Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Assaf Karmon on; Website: https://turno.com/ TikTok: https://www.tiktok.com/@theturnoapp Facebook: https://www.facebook.com/theturnoapp Instagram: https://www.instagram.com/theturnoapp/ LinkedIn: https://www.linkedin.com/company/theturnoapp/ Linktr.ee: https://linktr.ee/theturnoappFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Jan 9, 202442 min

S1 Ep 61From Cabin to Concierge: Amy Shaver’s Transformational Journey

In this episode, we're pulling back the curtain on Amy Shaver’s incredible journey from owning her first Airbnb cabin nestled in the Tennessee wilderness to launching A Happy Host Rental Concierge. ✨Get ready to be swept away by Amy's inspiring story as she shares the ups and downs of life…and how her little 1-bedroom cabin pulled her through some financially tough times. We dive deep with Amy on the nitty-gritty on the evolution of her concierge business. And because running a short-term rental isn't all sunshine and rainbows (though the Smoky Mountain views come pretty close!), Amy shares her how she tackles situations when there’s misalignment between what she offers and what a client expects. So, whether you're a seasoned Airbnb pro or just dipping your toes into the short-term rental world, this episode is a must-listen! Amy's story will leave you inspired and ready to make your Airbnb a haven of happiness. HIGHLIGHTS AND KEY POINTS:[02:43] Meet our guest, Amy Shaver [03:26] How Amy got into the short-term rental space [05:17] Her reflections on owning her first short-term rental cabin in the Smokies[12:19] Uncovering the transition from idea to launching a leading concierge service company: A Happy Host Rental Concierge[20:08] How did Amy convince her husband to co-found A Happy Host Rental Concierge?[23:31] The services they offer in the company[33:44] How she determined the pricing for their services[38:05] The Lightning Round Golden Nuggets In the corporate world, you are replaceable. However, transitioning out of the corporate environment and working for yourself brings numerous benefits. “You’ve got to delegate to elevate.” ~Stacey St. John Not every client is the right fit for you. It’s essential to vet the individuals you work with and to carefully consider whether you’ll find fulfillment while working with them. Love the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Amy Shaver on; Website: https://www.ahappyhostgsm.com/ Facebook: https://web.facebook.com/AHappyHost/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Jan 2, 202449 min

S1 Ep 60Boost Airbnb Bookings 3x Faster: Google + Blogging Secrets with Jenn Boyles

Tired of Airbnb taking a bite out of your profits? Feeling lost in the short-term rental jungle? Fear not, fellow hosts! This episode is your passport to direct booking paradise, with Jenn Boyles, a direct-booking guru herself!Jenn is spillin’ her favorite the secrets in this juicy episode. We chat it up about you to dominate search results and unlock untapped booking potential. You'll learn how to conquer common blogging hurdles and craft content that turns readers into guests like clockwork.We also discuss the power of strategic collaborations. Discover how to find the right influencers, build mutually beneficial partnerships, and watch your traffic and bookings explode.Tune in for a wealth of practical tips and strategies that will transform your approach to boosting direct bookings!HIGHLIGHTS AND KEY POINTS:[02:59] Get to know our guest, Jenn Boyles[03:39] How Jenn got started in the world of short-term rentals[07:31] Jenn’s experience while working for British Vogue[09:51] Google tools and strategies for boosting direct bookings[14:53] How to overcome blogging challenges and leverage its potential to boost direct bookings[17:04] The importance of keyword research in blogging[19:42] How often should you blog?[21:21] How collaborations can help drive traffic to a short-term rental owner/host website[24:41] Guidelines for vetting influencers and key factors to watch out for when engaging with them[28:24] How to get media coverage and its potential impact on driving traffic to your website[31:40] How to effectively conduct giveaways and ensure they are manageable[33:41] The difference between leveraging other people and leveraging an influencer[37:55] The Lightning Round[43:28] The upcoming STR Virtual Summit For Women 2024: https://www.strvirtualsummit.com/ [44:26] How to connect and learn more from Jenn BoylesGolden Nuggets Marketing is a slow burn; it involves building your brand, attracting people to discover and love your content, and ultimately leading them to make a booking. A blog is essential because it serves as a means to provide guests with information to assist them in planning their holiday. Additionally, it functions as an SEO strategy. For effective conversion of traffic into bookings, your website must be exceptional, and it should provide the trust necessary for guests to book directly. Take daily imperfect action. Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned10 Ways to Drive Guests to Your Website Instead of Airbnb: https://bit.ly/3GNQGtV Let’s Connect!Follow Jenn Boyles on; Website: https://directbookingsuccess.com/ Instagram: https://www.linkedin.com/in/jennboyles/ Instagram: https://www.instagram.com/directbookingsuccess/ Facebook: https://www.facebook.com/directbookingsuccess Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dec 26, 202347 min

S1 Ep 59Hosting Large Families & Pets with Rose Tipka

In this episode, I'm delighted to introduce you to Rose Tipka, the Co-founder of Your Family's Place. Nestled in the heart of Ohio's Amish country, this vacation rental gem is all about those cozy, pet-friendly, and spacious homes that are perfect for multi-generational gatherings.Rose takes us on a captivating journey through her rocky entry into the world of short-term rentals, where she and her husband joined forces to create Your Family's Place.Listen up as we dive into the nitty-gritty of hosting large families in your vacation rentals, and uncover some valuable tips on becoming the ultimate pet-friendly host. Plus, Rose spills the beans on how they manage their short-term rental business while homeschooling their kids – talk about a power couple!We'll also peek behind the scenes at Rose's innovative and one-of-a-kind website design, and she'll spill the secrets on how she captured the attention of the media for her fantastic properties.So, if you're an Airbnb aficionado or a short-term rental enthusiast, you won't want to miss this episode full of insights, stories, and warm, welcoming vibes. Hit play now!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood HIGHLIGHTS AND KEY POINTS:[04:06] Who is Rose Tipka, and where is she located?[10:39] How Rose and her husband ventured into the realm of short-term rentals[15:06] Her upcoming book, which will be part of the 'Hospitable Hosts' book series[18:36] What prompted them to focus on big home vacation rentals? [22:54] Key essentials for accommodating large families in your vacation rentals[26:02] Tips on how to become a great pet-friendly host[27:03] How they navigate running their STR business while homeschooling their kids[29:41] Rose's unique website design: https://yourfamilysplace.com/[31:10] How she gained media interest in her properties[35:11] The Lightning Round[42:18] How to get in touch with Rose Tipka: https://yourfamilysplace.com/ Golden Nuggets "The real goldmine in vacation rentals is the repeat guests." "If you don't have your website, you don't have your business." The only way to get what you want is to ask for exactly what you want; that's how you get it. “The days are long, but the years are short." Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. The Book Direct Playbook: https://bit.ly/47YTXT1Let’s Connect!Follow Rose Tipka on; Website: https://yourfamilysplace.com/ Facebook: https://www.facebook.com/yourfamilysplace Instagram: https://www.instagram.com/yourfamilysplace_/ YouTube: https://www.youtube.com/channel/UCP79fgBZ2vzH2dGUuLavY6A Email: [email protected] Linktr.ee: https://linktr.ee/yourfamilysplace Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dec 19, 202345 min

S1 Ep 58From Fear to Fortune: Esmeralda Alba’s Remarkable Story

Welcome to an incredibly inspiring podcast episode featuring the remarkable journey of Esmeralda Alba, a true testament to resilience and success.Esmeralda, now the proud owner of 9 short-term rentals, has evolved into a thriving entrepreneur. But her path to success was anything but ordinary.Hailing from immigrant parents, Esmeralda takes us on a heartfelt journey, offering an intimate glimpse behind the curtains of her life. She shares with us the challenges she and her husband faced, starting from humble beginnings and enduring years of fear and uncertainty, to ultimately becoming proud business owners and savvy real estate investors.In this candid conversation, we delve into the depths of Esmeralda's experiences, exploring how she conquered her fears, navigated through tough times, and orchestrated a remarkable transformation in her life.If you're drawn to stories of unwavering determination, triumph over adversity, and the extraordinary possibilities within the Airbnb and short-term rental industry, then this episode is a must-listen. Join us as we uncover the incredible journey of Esmeralda Alba and tap into the wisdom she has to offer.Tune in!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Timestamps for the key highlights in the episode[01:44] Introduction to the show[03:54] Esmeralda’s life before embarking on her entrepreneurial journey[05:11] A backstory of Esmeralda’s husband as an illegal immigrant in the US[14:56] What prompted them to start a window cleaning business?[17:08] How they shared the responsibilities in their window cleaning business[19:11] The pivotal moment that changed their life[22:59] How did the COVID-19 pandemic affect their window-cleaning business[27:00] How she got into the world of short-term rentals[30:38] What did she learn from the window cleaning business that helped her in the STR business?[34:21] Esmeralda’s advice on how to cultivate an abundance mindset[37:24] Esmeralda’s short-term rental portfolio[40:32] The Lightning RoundGolden Nuggets We are continually learning each day. If we strive to help one another, put our best foot forward, and pay it forward, the world can become a better place. Having an abundance mindset is a learned skill “If you want something to occur in your life, you have to put it out there into the universe.” “Dreams don’t work unless you do.” “Don’t put off until tomorrow what you can do today.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dec 12, 202348 min

S1 Ep 57Working with a Wholesaler For Your Next Airbnb Investment with Jenni Vega

Join in the conversation as Jenni Vega takes us through the dynamic world of real estate wholesaling. In this engaging conversation, we unpack the role of a real estate wholesaler, and Jenni shares her firsthand experiences collaborating with them on a few recent purchases.Discover the crucial questions to ask when evaluating a real estate wholesaler and unveil essential information every prospective buyer should arm themselves with before making a property purchase through a wholesaler.Additionally, Jenni explores the best places to find reliable real estate wholesalers and highlights what wholesalers should know about their buyers.Stay tuned for a wealth of knowledge and practical advice that will help you when you’re ready to make your next property purchase!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood HIGHLIGHTS AND KEY POINTS:[02:46] A short bio of our guest, Jenni Vega [03:23] How Jenni got into the short-term rental space [09:08] What is the work of a real estate wholesaler?[09:27] Jenni’s experience working with a real estate wholesaler [16:57] Key questions for evaluating a real estate wholesaler[26:25] Essential information every buyer should have before purchasing a property from a wholesaler[32:19] Who pays the seller’s closing costs?[33:47] Best places to find real estate wholesalers[40:06] What should the wholesaler know about the buyer?[42:09] The Lightning Round[47:39] Best way to reach out to Jenni VegaGolden Nuggets Before you start working with a real estate wholesaler, find out whether they have ever canceled a contract and why. Wholesalers offer a great opportunity to real estate investors, as they provide the chance to acquire properties at prices significantly below market value. “Better to do it afraid than not do it at all.” Remember to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Hold: How to Find, Buy, and Rent Houses for Wealth: https://bit.ly/49NJnzK2. Realtor.com: https://www.realtor.com/Let’s Connect!Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dec 5, 202351 min

S1 Ep 56Airbnb Success Secrets: Boosting Your Productivity Game with Stacey St. John

In this episode, we're diving headfirst into the world of productivity, specifically tailored to the unique demands of your Airbnb and short-term rental ventures. We're going to unravel a treasure trove of insights, and I'll be revealing my personal treasure chest of productivity tools that have been nothing short of revolutionary for my STR business.Now, you might be wondering, why should you care about productivity in the world of Airbnb and short-term rentals? Well, it's not just about getting more done in less time (though that's an incredible bonus). It's about taking back your time, shedding stress, and creating mental space for the things that genuinely matter – whether that's cherishing moments with loved ones, pursuing your passion projects, or simply relishing a well-earned moment of relaxation in one of your own Airbnb listings.So, if you're eager to optimize your efficiency and recapture some precious moments in your busy Airbnb hosting life, you've landed in the perfect spot. Hit “Play” now, and I guarantee you'll depart with a treasure trove of practical tips and a dazzling array of new tools to elevate your productivity game.Happy listening!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood HIGHLIGHTS AND KEY POINTS:[00:43] Introduction to the show[03:33] Why productivity matters for you as an STR owner or operator[03:42] #1 Time efficiency [06:32] #2 Reduces stress[09:23] #3 Improves work-life balance[13:37] #4 Increases profitability[14:42] #5 Enhances flexibility[15:54] #6 Leads to the sustainability necessary for the long-term success of your business [17:51] #7 Leads to better decision-making[19:22] Essential productivity tech tools Want to snag links to all the tools mentioned in this episode? Visit staceystjohn.com/productivityGolden Nuggets “We can each define ambition and progress for ourselves. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests.” “When you focus on productivity, you can work smarter and not harder. And when you work smarter, not harder, you can move your business further faster.” When we are most efficient and able to maximize our time, it frees up precious hours that we can allocate to our personal lives. You can develop a more sustainable approach to managing and operating your short-term rental business by prioritizing productivity. “Life is too short not to have joy in it.” “What gets measured gets improved.” Love the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Nov 28, 202351 min

S1 Ep 55Tech Talk: STR Tech Essentials with Christianne Crump

In this episode, I have the pleasure of sitting down with Christianne Crump, the brilliant mind behind STR HUB – a platform that’s been a game-changer for property managers and hosts in the Airbnb and short-term rental industry. And we’re chattin’ all things software & tech!Ever wondered how to approach the process of selecting software for your short-term rental business? Christianne shares here secret tips for how to make the most of software demos, ensuring that the technology you choose aligns seamlessly with your business objectives. She also generously shares her exclusive "Property Management Software Guide Workbook," designed to assist you in navigating the intricate process of selecting the ideal property management software. It's your comprehensive guide to making the right tech choices for your business.Christianne also shares essential tech tools that should be a part of your tech arsenal. Plus, we chat it up about resisting the allure of constantly chasing after new tech trends. By the end of this episode, you'll be armed with knowledge and inspired to elevate your Airbnb and short-term rental business to new heights.Time to dive in!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Timestamps for the key highlights in the episode[02:34] Christianne Crump’s bio[04:18] How Christianne discovered the short-term rental space [06:53] The STR HUB website: From idea to publishing[13:36] Exciting trends in technology[19:17] Essential tech categories for an STR host[24:44] Why growing your direct bookings matters and how to increase them[27:47] The software selection process and how to extract maximum value from a demo [28:42] The Property Management Software Guide Work Book; https://bit.ly/46hYMoM[30:57] The Short-Term Rental Solutions Podcast: https://strhub.com/strsolutions/[32:22] Additional tech tools that are essential to include in your tech stack[35:41] How to deal with shiny object syndrome in tech[38:55] The Lightning RoundConnect with Christianne Crump: https://strhub.com/Golden Nuggets “Distribution is a crucial part of being successful in today’s business atmosphere.” To succeed in an increasingly competitive and professionalized market, hosts and property managers must operate at a top-tier level. Enhancing and delivering value through email marketing can be a powerful strategy for increasing direct bookings. Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Hostfully: https://www.hostfully.com/2. Booking.com: https://www.booking.com/3. Canva: https://www.canva.com/4. Asana: https://asana.com/5. Zapier: https://zapier.com/6. The Property Management Software Guide Work Book; https://bit.ly/46hYMoMLet’s Connect!Follow Christianne Crump on; Website: https://strhub.com/ Podcast: https://strhub.com/strsolutions/ Instagram: https://www.instagram.com/thestrhub/ Facebook: https://web.facebook.com/the.STRHub Linktr.ee: https://linktr.ee/strhub Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Nov 21, 202350 min

S1 Ep 54Growing Your Airbnb Portfolio Using Creative Acquisition Strategies with Maria Reith

Welcome to an exciting episode of The STR Sisterhood, where we’re diving deep into the world of Airbnb and short-term rentals with a remarkable guest, Maria Reith. Maria is not your typical real estate investor; she's a true real estate bosslady, and she’s sharing her inspiring journey and reveals innovative strategies for acquiring real estate that have transformed her life and supercharged her portfolio.Discover Maria's secret to growing her retirement accounts while expanding her short-term and mid-term rental empire, all with far less cash than you ever imagined possible. Maria's unique approach will leave you inspired and ready to take action.But that's not all – Maria is not just building wealth for herself. She's also actively involving her kids in her real estate business, teaching them valuable financial lessons and helping them grow their own accounts through their earnings. It's a family affair that's changing the game in real estate investing.And don't miss out on Maria's captivating backstory of her very first property acquisition using creative methods. Throughout this episode, she emphasizes that being a creative real estate investor isn't just about deals and transactions – it's about having the right goals and a heart for making a difference in people's lives.If you're passionate about Airbnb, short-term rentals, and innovative real estate strategies that can change your financial future, this episode is a must-listen. Tune in now and get ready to be inspired!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Key highlights in the episode[02:30] Who is Maria Reith?[03:06] How Maria got into the world of real estate[11:35] How she discovered creative strategies for acquiring properties[14:28] How she convinced her risk-averse husband to embrace the creative acquisition approach[20:31] The impact of the creative real estate acquisition approach on her life and the growth of her portfolio[21:29] Using the creative real estate acquisition strategy to grow different types of accounts [22:33] How she actively involves her kids in her real estate business and helps them grow various accounts through their earnings[27:16] How does she determine the amount to pay her kids?[28:55] The backstory of the first property she purchased in a creative way[46:58] The Lightning Round[01:00:21] How to get in touch with Maria ReithGolden Nuggets Executing a creative real estate acquisition involves having the right goals and a heart for people. Everything is figure-out-able. Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Rich Dad Poor Dad: https://bit.ly/3QPiSCz Let’s Connect!Follow Maria Reith on; Website: Facebook: https://web.facebook.com/maria.reith.77 Instagram: https://www.instagram.com/maria.reith/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Nov 14, 20231h 4m

S1 Ep 53Blending Real Estate & Tourism: Toni Boer’s STR Success Story

In this episode, we have a special guest, Toni Boer, sharing her thrilling journey into the world of Airbnb and short-term rentals. Get ready to be inspired and informed as we delve into Toni's remarkable story and the secrets behind her success in this thriving industry.Toni seamlessly combined her passion for real estate and tourism, creating a perfect harmony that has propelled her to new heights. 🌟Toni unveils the keys to her success, including building meaningful connections within her local community. She's a true advocate for the short-term rental industry, and you'll discover the invaluable insights she provides to help it flourish.But that's not all! Toni's superpower lies in her ability to leverage her local market knowledge to support both her real estate clients and her guests. Want to learn how she manages her time like a pro? Tune in as she shares her secrets to balancing a thriving real estate business, family life, and being a gracious host while actively participating in the local tourism community.And if you think Toni's story is all about smooth sailing, think again. She'll reveal how she navigated a challenging moment with unwavering faith by her side. Her resilience and adaptability are truly inspiring.Don’t miss this captivating episode that’s bound to leave you with a wealth of insights and inspiration!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Key highlights in the episode[02:23] A quick bio of our guest, Toni Boer[03:19] How Toni ventured into the realm of short-term rentals[07:23] How she started integrating her real estate business with the local tourism market[09:01] How she successfully located and connected with local Bourbon executives and tourism directors[14:42] Hostfully’s FREE E-Book for listeners![15:21 Toni Boer’s approach to engaging with local authorities[18:24] The types of information she provides to her local officials to assist in advocating for the short-term rental (STR) industry[20:23] How she utilizes her local market knowledge to support her real estate clients & guests[25:16] The strategies she uses for time management[28:46] Toni Boer’s mindset and experience of pivoting her business[32:35] The most challenging moment in her life and how faith helped her navigate it.[39:48] The Lightning Round Golden Nuggets “Your attitude, not your aptitude, will determine your altitude.” ~Zig Ziglar You don’t have to buy luxury multimillion-dollar properties to be successful in real estate. Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Toni Boer on: Facebook: https://www.facebook.com/andrewtoni.boer/ Instagram: https://www.instagram.com/state_of_bourbon/ LinkedIn: https://www.linkedin.com/in/toni-boer-0b809b197/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Nov 7, 202351 min

S1 Ep 52The Airbnb Advantage: How Tamara Swager’s Corporate Background Fuels Her STR Success

In this episode, we’re sitting down with Tamara Goddard Swager, the founder of Swag Hospitality, where we delve into how Tamara has seamlessly leveraged her experiences inside the corporate inside her “Airbnb biz.” Discover the best practices for building a strong and effective team, along with the incentive programs Tamara has expertly crafted for her cleaning team and turnover manager, all designed to enhance the guest experience and improve her performance on Airbnb.Tamara also offers valuable lessons on leadership, short-term rental operations, and the importance of continuous learning. Take a listen and tap into her wisdom!Hostfully | Download their FREE E-book!Timestamps for the key highlights in the episode[02:29] Meet our guest, Tamara Swager [03:11] How Tamara got started in short-term rentals [05:46] How her corporate experience has impacted her short-term rental business [09:48] Best practices to help you build a strong team and manage it effectively[14:53] Hostfully’s amazing deal for STR Sisterhood listeners: hostfully.com/sisterhood[15:32] The incentive programs she has created for her cleaning team and turnover manager[21:53] How Tamara learned to flex her leadership style in her W2 job[29:22] How she integrates her flexible leadership style into her STR business and why it’s important[32:13] Her experience with restructuring operations in her STR business[38:42] Why we shouldn’t limit ourselves to learning only within the STR industry[40:50] The Lightning Round[53:10] Best way to connect and learn more from Tamara SwagerWebsite: https://swaghospitality.com/ Golden Nuggets “Your brand isn’t what you think it is; your brand is what the audience thinks it is.” “We are CEOs of our own hospitality business.” “No one is irreplaceable.” Love the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Tamara Swager on; Website: https://swaghospitality.com/ Email: [email protected] Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Oct 31, 202355 min

S1 Ep 51Redefining Real Estate: Madeline Blom’s Success Story

Today, we've got a special guest in the house – the one and only Madeline Blom. Madeline isn't just any real estate expert; she's a seasoned STR Realtor and Investor who's been through it all. She's here to spill the beans on her journey into the captivating world of short-term rentals and how her adventures in investing have completely transformed the way she serves her real estate investor clients, all in the breathtaking backdrop of the Smoky Mountains.Madeline's got some golden nuggets of wisdom to share, too! We chat it up about the importance of partnering with a real estate agent or realtor who truly gets the ins and outs of the short-term rental game. She shares her perspective on the potential pitfalls of working with an agent who's not quite up to speed in this niche and arms you with some smart questions to ask potential agents, so you can be sure they're the real deal.Madeline’s also a pro at managing properties across not one, not two, but four different markets! Curious how she does it? Well, she'll share her secrets on staying proactive and keeping that positive mindset when faced with challenges.Grab your favorite beverage, get comfy, and let's dive into Madeline's incredible journey and insights. It's an episode you won't want to miss!Hostfully | $200 off your PMP subscription + 6 months of premium guidebooks for FREE Key highlights in the episode[02:34] A short bio of our guest, Madeline Blom[03:06] How Madeline discovered the short-term rental space [05:00] How Madeline’s short-term rental investment experience has impacted how she serves real estate investor clients in the Smoky Mountains[07:25] The challenges of working with a real estate agent or realtor who is not experienced in the short-term rental space[10:38] Types of questions to ask an agent to determine their legitimacy and expertise in the field[15:44] Madeline’s experience with self-managing properties in four different markets and how she navigates the challenges she encounters[21:47] The differences in property management across various markets[25:59] A glimpse into Madeline’s typical day as she balances her family life with her career as a real estate agent and STR host[29:05] Advice for anyone struggling to balance between family and STR investment[32:55] The mantra that transformed Madeline’s life[34:32] The Lightning Round[38:35] Best way to connect with Madeline Blom: https://web.facebook.com/madeline.torresblom Golden Nuggets When managing a property, be proactive in seeking the resources that you need “If you always do what you’ve always done, you will always be who you’ve always been.” “You can do whatever it is that you want to do if you set your mind to it.” Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties: https://bit.ly/41j1Q1S Let’s Connect!Follow Madeline Blom on: Facebook: https://web.facebook.com/madeline.torresblom Instagram: https://www.instagram.com/madeline_blom/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Oct 24, 202345 min

S1 Ep 50Unleash the Magic Within: The Power of Positivity for You + Your Airbnb Business with Stacey St. John

Hostfully | $200 off your PMP subscription + 6 months of premium guidebooks for FREE at www.hostfully.com/sisterhoodEver wondered how positivity can *literally* transform your life? Dive deep with us in this captivating episode as Stacey unveils her personal story. Experience a raw and touching account of her upbringing, and learn how her mother's relentless spirit of positivity molded her into the force she is today. Stacey doesn't just stop at her story; she gifts us with two game-changing life lessons straight from her mom's wisdom – the very secrets that propelled her to new heights both personally and professionally.Discover how sprinkling positivity can not only boost your mental health but also supercharge your short-term rental business. But here's the real gold: Stacey pulls back the curtain on the greatest challenge to maintaining a positive aura and blesses us with master tools to flip that switch from negative to positive. Gear up for some tried-and-true positivity hacks and Stacey's treasure trove of inspirational insights, all set to fuel your day and spirit.Hit play and let's embark on this transformative adventure to a brighter, better you! Key highlights in the episode[00:48] Episode introduction[01:55] Today’s focus: The power of positivity[02:32] A backstory of Stacey’s upbringing and how her mom positively impacted her[08:03] The two life-changing lessons she learned from her mother[12:42] 10 Important health benefits of positivity [14:57] How positivity can positively impact you as a business owner[15:12] #1 Improves productivity[17:09] #2 Improves problem-solving capabilities[18:21] #3 Broadens your mind and enables you to see a multitude of options[19:01] #4 Helps you build stronger teams[21:48] The biggest barrier to positivity [22:50] Tools to help you identify negative thoughts and turn them into positive thoughts[31:40] Powerful positivity hacks[45:09] Favorite positivity quotes [45:51] Episode wrap-upGolden Nuggets Value is not based on how you compare to someone else Positive emotions expand awareness and attention “The energy that you send out into the world is the energy that you attract from the world.” ~Stacey St. John The biggest barrier to positivity is self-talk “You are what you think about.” ~Stacey St. John “Done is better than perfect.” “The positive thinker sees the invisible, feels the intangible, and achieves the impossible.” It takes the same energy to worry as it does to be positive. Use your energy to think positive, and positive things will happen. “Keep your head, your heels, and your standards high.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Happiness at Work: https://bit.ly/3tzkxml2. Positivity: https://bit.ly/3Qep7iMFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Oct 17, 202346 min

S1 Ep 49How to Make Your Short-Term Rentals Sustainable and Profitable with Vanessa de Souza Lage

In this episode, I sit down with Vanessa de Souza Lage, the CEO of Sustonica, the world's first sustainability recognition program for short-term rentals. Vanessa reveals how she embarked on her remarkable career in the vacation rental industry and what ignited her entrepreneurial spirit to create Sustonica.Here's what you'll learn: How to make your short-term rental property more sustainable with easy-to-tackle actions Why every Airbnb and short-term rental host needs to focus on sustainability The future of regulations surrounding sustainability in the rental industry How to create eco-friendly properties that attract guests and boost your bookings Listen in now!Timestamps for the key highlights in the episode [02:47] Know our guest Vanessa and where she is located[03:22] How she got started in the vacation rental industry [05:21] What inspired Vanessa to be an entrepreneur?[09:02] What Sustonica does and its mission[10:21] Why having a sustainable STR property is important for guests nowadays[13:00] Are guests willing to pay more for a short-term rental with a sustainability focus?[16:00] Types of activities she incorporates into her properties to assist guests in transforming their own lives when they return home[18:24] The sustainability chart[19:31] The future of regulations surrounding sustainability[23:06] Tactics for creating sustainable properties[24:55] The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/[33:02] The lightning round[38:22] How to get in touch with Vanessa de Souza LageWebsite: https://www.sustonica.com/Golden Nuggets Households are responsible for 20% of CO₂ emissions. One of the most effective ways to reduce this amount is by transitioning to renewable energy sources. Focusing on sustainability is crucial for every host due to its substantial cost reduction. Remember to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/ Let’s Connect!Follow Vanessa de Souza Lage on; Website: https://www.sustonica.com/ Instagram: https://www.instagram.com/sustonica/ LinkedIn: https://www.linkedin.com/company/sustonica/ Linktr.ee: https://linktr.ee/sustonica/ YouTube: https://www.youtube.com/@Sustonica Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Oct 10, 202341 min

S1 Ep 48Airbnb Host vs. Professional Vacation Rental Manager: Insights from Alex Husner

Join me for an engaging conversation with Alex Husner, Chief Marketing Officer at Casago, co-host of the engaging Alex & Annie: The Real Women of Vacation Rentals Podcast, and a distinguished Member of the Board of Directors at the Vacation Rental Management Association (VRMA).Alex shares her insights on how professional vacation rental managers operate and how it compares to the short-term rental world. She also reveals a staggering statistic on the amount of direct bookings that professional vacation rental managers achieve.We also discuss the importance of networking, creative ways to drive growth in your short-term rental business, and how Destination Marketing Organizations (DMOs) can benefit STR owners.If you're serious about growing your short-term rental business, this episode is a must-listen! Key highlights in the episode[02:48] Who is Alex Husner? [05:42] Key differentiators in how a large professional organization operates a short-term rental business vs. individual investors or short-term rental hosts[10:36] What are the current percentages of direct bookings versus bookings through Online Travel Agencies (OTAs) from a professional vacation rental management perspective?”[13:31] Her responsibility as Chief Marketing Officer at Casago[16:20] The importance of networking with other owners and operators[20:06] How can you engage with the local community and drive business growth without an active CVB?”[24:17] The role of a Destination Marketing Organization (DMO) and how it can benefit STR owners[27:37] How to identify organizations that can actively promote your short-term rental[30:32] The lightning round[37:06] How to connect with Alex HusnerLinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306Golden Nuggets Building a network with fellow STR owners and operators helps you steer clear of mistakes and paves the way for a smoother journey. Developing relationships with local organizations allows you to collaborate and brainstorm ideas, fostering win-win scenarios that benefit everyone. Love the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Alex Husner on; Podcast: https://www.alexandanniepodcast.com/ LinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/ Instagram: https://www.instagram.com/alexohusner/ Website (Casago): https://casago.com/franchise/ Email:[email protected] Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Oct 3, 202341 min

S1 Ep 47Maximizing Your Airbnb’s Potential Through Technology with Margot Schmorak

Are you ready to supercharge your Airbnb and short-term rental business? Dive deep into the world of "tech stacks" and discover why they are THE game-changer for short-term rental entrepreneurs like you!Join me as I sit down with Margot Schmorak, the empowering CEO and co-founder of Hostfully. With her extensive knowledge, Margot sheds light on the essentials of a tech stack tailored to the short-term rental market, helping you navigate and conquer challenges.We unveil the power of tech stacks – what are they and why are they your Airbnb's ultimate success toolkit. We also chat it up about what your short-term rental tech stack should include, how to overcome the challenges of setting up your tech stack, and how to safeguard your business from cyber threats.Get ready to expand your knowledge – tune in and enjoy!Key highlights in the episode[02:35] Margot Schmorak’s bio [03:15] What was Margot doing before co-founding Hostfully, and what was the impetus behind starting it?[05:47] When was the Hostfully founded?[06:17] How Margot’s life has changed as a result of her company[07:23] What is a tech stack, and why is it important for someone to have it in their business?[09:59] The most important basic components of a tech stack [10:26] #1 Property Management Software (PMS)[13:14] #2 Pricing management[15:44] #3 Operations management tools such as a guidebook and a self-service platform[17:36] #4 Turnover management software[18:40] The secondary components of a tech stack [20:37] The importance of insurance and protection in a tech stack[22:53] What to look for when outsourcing a property management software company[26:18] How to navigate challenges when setting up a tech stack[29:55] Cyber security for short-term rentals[33:35] The lightning round[39:28] Best place to connect with Margot Schmorak Website: https://www.hostfully.com/ Golden Nuggets The primary value proposition of Property Management Software (PMS) is to ensure the smooth management of your bookings. Just like one bad review can put your company out of business, a bad experience with a guest can do that too. Therefore, it’s crucial to have insurance that provides you with both financial and time cushions. No one is living your life except you, and you are the one who knows the best answer for yourself. So, don’t worry about what others think you should be doing. Make your decisions based on what you believe is best for you because nobody else has the full context of your life. Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. PriceLabs: https://hello.pricelabs.co/ 2. Wheelhouse: https://www.usewheelhouse.com/3. Beyond Pricing: https://www.beyondpricing.com/4. Safely: https://safely.com/5.Superhog: https://superhog.com/Let’s Connect!Follow Margot Schmorak on; Website: https://www.hostfully.com/ Facebook: https://www.facebook.com/hostfully Instagram: https://www.instagram.com/hostfully_/ LinkedIn: https://www.linkedin.com/company/hostfully-inc-/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Sep 26, 202344 min

S1 Ep 46Eliminating Financial Stress As An Airbnb Investor with Amanda Neely

Dive in with us as Amanda Neely, a certified financial planner with a flair for real estate, unravels the magic of using Airbnb and short-term rentals as empowering wealth-building avenues. From choosing the right investments to untangling those pesky financial knots that keep us awake at night, Amanda's insights are pure gold.And it doesn't end there…We also delve deep into the heart of the entrepreneurial spirit, exploring the crucial role mindset plays in our investing journey and quest for financial freedom. Whether you're a seasoned Airbnb hostess or just starting on your short-term rental adventure, this chat promises to light your path. Tune in now and take a step toward a financially-empowered future! Key highlights in the episode[02:43] Meet our guest, Amanda Neely[03:59] What inspired Amanda to become a certified financial planner?[05:49] Amanda’s journey towards becoming a certified financial planner[10:10] When should you begin proactive financial planning? [13:40] What does having a money mindset mean, and why does it matter?[16:04] How to achieve a mindset of control and power[18:40] The biggest source of financial stressors (C.H.A.O.S)[23:58] Strategies for coping with financial stress[26:02] The S.T.I.L.L. antidote for dealing with financial stress[30:04] Is real estate a sound way to grow your wealth?[33:35] The lightning round[36:47] The upcoming ‘Journey to Financial Freedom’ mastermind workshop[37:30] Best way to connect and learn more from Amanda NeelyWebsite: https://www.wealthwisdomfp.com/ Golden Nuggets “If you fail to plan, you plan to fail.” We can’t go back in time to engage in financial planning, but we can start right now. The best mindset to be in is the mindset of control and power. “Naming something gives you a lot of power to overcome it.” Invest in what interests you, and you’ll find that you’ll excel much more that way. Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Good Anxiety: https://bit.ly/3sPfbmU2. Profit First: https://bit.ly/3qZJMh43. Profit First for Real Estate Investing: https://bit.ly/48bDRWH Let’s Connect!Follow Amanda Neely on; Website: https://www.wealthwisdomfp.com/ Podcast: https://bit.ly/45L64lN Instagram: https://www.instagram.com/wealthwisdomfp/ YouTube: https://www.youtube.com/c/wealthwisdomfinancial LinkedIn https://www.linkedin.com/company/wealth-wisdom-financial/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Sep 19, 202341 min