The STR Sisterhood

Dive into the inspiring story of Becky Nova, who transitioned from the world of cancer research to becoming a strategic short-term rental investor with Airbnb. Follow her remarkable journey as she navigated through challenges, moving from New York to Europe, losing everything and starting over.Ignoring the doubters, Becky took the plunge into real estate in 2018, starting with a duplex. Her approach emphasizes intentionality and meticulous planning for success. Through self-reflection, goal setting, and a willingness to take calculated risks, Becky has built a thriving portfolio that leverages Airbnb. Her experience, filled with both triumphs and setbacks, fuels her passion for inspiring others.Becky's strategy extends beyond a single location. She strategically uses income from her New York rental portfolio to invest in additional properties. This approach allows her to provide long-term housing solutions while building a global portfolio of income-generating properties.More than just bricks and mortar, Becky's story highlights the personal growth that comes with real estate investing. She emphasizes the importance of confidence, supportive communities, and smart delegation.This is a story that will inspire you with its message of resilience, determination, and the transformative power of investing in real estate. Tune in now!HIGHLIGHTS AND KEY POINTS:[02:25] A short introduction about our guest Becky Nova[05:01] How Becky was exposed to real estate investing[06:52] Becky shares how she learned and refined her skills in real estate investing[08:44] Becky’s real estate portfolio and her properties in New York[10:30] Her journey on investing in Dominican Republic that was guided by a goal and purpose[12:00] The importance of self-reflection and understanding one's goals to make meaningful changes in life[21:10] The transformative power of surrounding oneself with a supportive community[23:46] Becky shares her journey of facing setbacks and failures that led to opportunities for growth and self-discovery[24:00] Becky’s favorite ways or patterns of behavior that she sees as confidence builders[25:39] Becky’s reflection on her real estate investing journey[27:37] The importance of introducing younger generations to the opportunities and benefits of real estate investing[30:56] Becky’s plan on expanding her real estate portfolio and to further involve her husband[32:32] The lightning roundGolden Nuggets: “Real estate investing has so many proven methods, that it is just plugging into what other people have already done. And just kind of doing that on repeat.” “I've always been a person that tries to find ways to push boundaries or to live a little bit differently.” “Don't let someone else dictate what your dreams are.” “There's so many different ways that you can do the right thing for you, not just be chasing somebody else's dreams.” “Why aren’t we celebrating our failures? Because that's how we learn.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Facebook: https://www.facebook.com/TheBeckyNova Instagram: https://www.instagram.com/thebeckynova

Buckle up, Airbnb enthusiasts! Today's episode features Brandi Jones, a visionary entrepreneur who's conquered the exciting world of corporate housing, managing a whopping 116 units! Brandi's journey is a captivating tale of determination and innovation, showcasing how she used rental arbitrage to strategically target high-demand properties and skyrocket her Airbnb and mid-term rental business.But her success goes beyond impressive numbers. Brandi's unwavering commitment to exceptional customer service and her keen understanding of the market make her an inspiration to aspiring property managers who dream of thriving in the Airbnb and mid-term rental space.This episode is more than just an interview; it's a roadmap to success for anyone who wants to revolutionize their approach to Airbnb and mid-term rentals. Join us as we delve into Brandi's remarkable journey, where you'll discover invaluable insights and actionable strategies that can transform your short-term rental and mid-term rental game!HIGHLIGHTS AND KEY POINTS:[02:28] A short introduction about our guest Brandi Jones[02:50] When and what Brandi got started in the world of property rentals[03:48] How Brandi acquired all her properties[04:31] Brandi's methodical approach to entering the corporate housing market with limited resources[06:31] Her mindset and approach to her initial conversation with a landlord when starting out in corporate housing[08:57] Brandi's strategic approach to choosing the location and furnishing within a limited budget[10:00] Brandi's rapid scaling journey from 1 to 116 corporate housing units[14:45] Strategies for managing units within a building and the significance of location proximity[18:56] The challenges that Brandi faces in her corporate housing business[24:35] Her insights into competition and saturation in corporate housing[28:20] Brandi discusses her multi-faceted approach to marketing her properties[30:59] The significance of investing in and valuing the cleaning team[33:29] Brandi's transition into mentoring others to start their own arbitrage businesses[35:40] The lightning roundGolden Nuggets: “When you have the opportunity to help others make an impact in their lives, it is like the most amazing feeling.” “It's not hard, but 10x is easier than 2x.” “Just keep living.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Instagram: https://www.instagram.com/brandijones__s Website:https://www.midtermmillionaire.com/

Ever dream of turning your own home into a thriving Airbnb or short-term rental? This episode is bursting with inspiration for you! In this episode, I sit down with Pam Holt and learn how she unlocked hidden income potential in her own space, funding epic adventures and unforgettable experiences. Pam's story is more than just numbers – it's about the joy of hospitality. From welcoming families on getaways to collaborating with media crews, she's embraced the adventure of hosting a diverse cast of characters.Ready to turn your own house into a cash machine? Pam spills the beans on how to do it right. You'll get a blend of practical tips and heartwarming stories that show how embracing this opportunity can be a game-changer. Don't miss out! Tune in and learn how YOU can unlock the hidden potential of your home. Imagine – income, adventure, and the chance to create a haven for amazing people. This episode has it all!HIGHLIGHTS AND KEY POINTS:[02:09] A short introduction about our guest Pam Holt[03:25] How Pam discovered the world of hosting people in her home[08:11] Pam shares how she was able to leverage their home as a source of income[10:13] Pam’s mindset that helped to overcome concerns about strangers staying in their home[14:18] Understanding the target guest demographic and their needs for effective hosting[15:34] How being a pet-friendly host has enhanced their bookings hosting experience[17:02] Pam’s share her insights about designing her home in attracting guests[20:34] 5 Ways on leveraging one's home for income beyond traditional vacation rentals[23:51] Pam’s approach to hosting guests in their home while still maintaining personal boundaries and comfort levels[27:25] Tips in utilizing state film incentives for media production opportunities in one's home[30:42] Pam shares a serendipitous story that led to an unexpected collaboration on a project[33:00] Pam’s advises to potential hosts interested in utilizing their homes for income generation[35:10] The lightning roundGolden Nuggets: “I made the decision personally, to separate my possessions, separate from my home, my house, make it more real estate sort of an asset instead of this place that my kids grew up and all that's true, but I still have all of that, those are my memories. And now I have the chance to make more memories with my kids.” “You don't have to have the most beautiful, professionally designed home to be attractive to travelers. It's nice that it's eye-catching, and it's not cluttered.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Website: pamholt.com

Dive into a captivating chat with Zeona McIntyre, a savvy entrepreneur and real estate guru. She'll share her journey through the unpredictable realms of business and real estate investing. Find out about the power of flexibility, courage, and embracing change to fuel continuous entrepreneurial growth.Trace Zeona's shift from Airbnb rental arbitrage to property ownership, and her inventive blend of real estate know-how with creative financing tactics. Uncover her secret to using innovative financing to tap into fresh opportunities.Get useful insights on steering discussions with sellers and utilizing creative financing to reach your investment targets. Whether you're an investor or a real estate agent, Zeona's wisdom offers practical advice for navigating the ever-changing world of real estate investing and securing your next short-term rental.Don't miss this enlightening chat filled with actionable advice and inspiration for your entrepreneurial voyage.Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:26] A short introduction about our guest Zeona McIntyre[03:14] The importance of embracing change and evolution as business owners and the value of making pivots or iterations in business[03:53] Overcoming fear and discomfort in pursuit of growth and taking risks in business[07:10] Zeona’s journey into the world of Airbnb and short-term rentals[09:05] How Zeona started out with Airbnb arbitrage to to eventually transitioning into buying properties[11:56] Blending real estate expertise from short-term rentals to creative financing[13:43] Discovering real estate opportunities through creative financing[14:59] How to have conversations with sellers and leverage opportunities in creative real estate financing[23:25] The advantage of having expertise in short-term and mid-term rentals and creative financing as a real estate agent[27:06] Zeona’s future plans in real estate investing, creative financing and book writing[33:01] The lightning roundGolden Nuggets: “I think there's this sort of misconception that when you are getting into rental properties, or real estate, it's passive, most of it's not reality. And short term rentals, especially, are kind of that most active rental that you can have.” “Being a constant learner is definitely something that plays to your advantage over time.” “​​Failures are only a snapshot of where you stop.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: zeonamcintyre.com Facebook: https://www.facebook.com/zeona.mcintyre Instagram:https://www.instagram.com/zeonamcintyre

We're thrilled to welcome Rebecca Cribbin, an inspiring entrepreneur who's taken the short-term rental world by storm. Get ready to be amazed by her journey, from a single property to a jaw-dropping portfolio of 350!Rebecca's gonna share her secret sauce for conquering challenges, scaling her Airbnb empire strategically, and forging rock-solid connections with real estate agents. You'll discover the power of streamlined processes to fuel explosive growth, and snag actionable tips to take your own short-term rental business to the next level.But this episode goes way beyond business. Rebecca will also share her wisdom on maintaining a healthy work-life balance, even amidst a thriving business. Plus, you'll hear about her incredible philanthropic work empowering women and children in South Africa. Talk about a ripple effect!This is your chance to gain invaluable insights and fuel your own Airbnb dreams. Don't miss out – tune in and get ready to take your short-term rental journey to new heights!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:35] A short introduction about our guest Rebecca Cribbin[05:19] How Rebecca started in the world of short-term rentals[07:08] The challenges Rebecca faced and her strategies in maintaining cleanliness and conducting property inspections[12:14] Rebecca talks about the importance of having contingency plans and the strategic approach to scaling the business[18:01 How Rebecca achieved her significant growth in managing 350 properties[21:38] Why building strong relationships with real estate agents is important in business growth[31:48] The importance of focusing on process improvement in business[36:34] The challenges and strategies of documenting and optimizing business processes for continuous improvement[42:15] How a Boss Lady balances her demanding business endeavors with her personal life[47:21] Rebecca shares about her charity work in South Africa helping women and children in need[57:03] The lightning roundGolden Nuggets: “I stepped away from what I wasn't good at, and recruited people to do it for me who are good at it.” “When you focus your efforts and your energy on the process, the results will come.” “I am proof that as a woman, we can do it all and have it all and survive it.” “Practice, practice, practice. – the better campaign of 2024 is about, you know, learning from what we've done and keep on practicing.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! LinkedIn: Rebecca Cribbin - https://au.linkedin.com/in/rebecca-cribbin-str Facebook: https://www.facebook.com/rebecca.cribbin1 Website: holidayrentalspecialists.com.au holidayrentalexperts.com.au

Get set to uncover Brittany Blackman's secret to creating a loyal fan base with her Florida vacation rental business! In this episode, Brittany shares her unique approach of combining top-notch service and consistent branding to create a successful short-term rental venture that delights guests and boosts her business.She also reveals how she utilizes branded promotional items to enrich the guest experience and strengthen brand loyalty.If you're aiming to establish a thriving Airbnb or short-term rental business with a legion of loyal fans, we've got you covered with practical steps.Join us for a chat full of actionable tips. Tune in now!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:13] A short introduction about our guest Brittany Blackman[02:57] How Brittany started in the world of vacation and short term rentals[04:40] Brittany’s transition from employment to becoming an entrepreneur[06:50] The importance of having a supportive community and meaningful connections[07:55] Brittany talks about branding and the importance of brand consistency[12:09] Tips in crafting brand consistency in hospitality and small business [16:43] Brittany talks about the importance of clarity in building a brand and business strategy[20:38] The impact of attention to details and implementing brand consistency to guest experience[25:45] Brittany’s tips on elevating guest experience with branded promotional items[36:50] What are the first steps on basic branding consistency[40:29] The lightning roundGolden Nuggets: “Brand consistency is knowing who you are, effectively communicating it, and being consistent.” “Don't take things personally, which is really hard to do when you're putting your heart into things.” “Not everyone is going to have the same level of appreciation for all of your hard effort and hard work, and so we can't expect that of other people.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect! Website: breatheeasyrentals.com Facebook: https://www.facebook.com/breatheeasyrentals https://www.facebook.com/brittanygblackman

Join us for a thrilling ride with our guest, Candice Menard, into the fascinating realm of crash pads and short-term rentals! Candice, a former flight attendant turned industry expert, spills insider secrets about the intriguing intersection of aviation and hospitality.Candice takes us deep into crash pad living, sharing priceless insights about this unique approach to the short-term rental market. Learn about location challenges, essential amenities, and what makes crash pads a sanctuary for flight crews.She also shares her wisdom on selecting strategic locations near airports and other key hubs so your rental can soar (pun intended!). Plus, get her savvy tips on marketing, cleaning routines, and more!Whether you're an experienced Airbnb host or an investor who’s simply curious about alternative accommodations, this episode is brimming with useful advice.Tune in now to delve deeper into the world of crash pads and discover new opportunities in the dynamic field of hospitality!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:16] A short introduction of our guest, Candice Menard[03:43] How Candice started in the short term rental space[05:27] Candice as a former flight attendant talks about Crash Pads and how it works[11:39] Identifying real estate investment opportunities for flight crew accommodations[16:17] Finding the ideal crash pad proximity to airports and strategic locations[17:54] Candice’s insights about crash pad living of flight crews[19:04] Understanding crash pad rentals with shared spaces and flexible leases[25:24] Candice’s tips on essential amenities that crash pad rentals must have[28:21] Managing cleaning and laundry in crash pad rentals[29:00] The various and effective ways on how to market crash pad rentals[31:20] Candice’s advice in launching crash pad rentals in flight crew’s perspective[33:56] The lightning roundGolden Nuggets: “Expect the unexpected and be willing to pivot.” “Once you get an education degree, that is the one thing no one can ever take from you.” “Everything is a building block for something else for the future.” Let’s Connect!Websites: rentitlikeasaint.comsellitlikeasaint.comFacebook: https://www.facebook.com/RentItLikeASaint, https://www.facebook.com/sellitlikeasaintrealtygroupTikTok: https://www.tiktok.com/@rentitlikeasaint, Instagram: https://www.instagram.com/rentitlikeasaint/LinkedIn:https://www.linkedin.com/company/rent-it-like-a-saint,

Get ready to dive into the deep end with our latest episode featuring the marketing whizz, Carla Chicharro from Lodgify! From humble beginnings to becoming a marketing master, Carla's journey is a rollercoaster ride of resilience and adaptability. Ever felt swamped and overwhelmed? Carla’s been there. But instead of sinking, she soared, transforming challenges into triumphs. She's opening up about the game-changer moments that turbocharged her career, from beating the early struggles to leading a super productive team. Join us on this enlightening journey of professional growth! So, what are you waiting for? Tune in now for actionable strategies and unleash your true potential! Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:15] Getting to know our guest Carla Chicharro, the head of Marketing at Lodgify[05:09] A short history of Carla’s professional journey[08:35] Carla’s content creation strategies and the challenges she faced[14:31] Carla’s shift from overwhelm to embracing challenges for success[19:42] How Carla progressed from aspiring team leader to managing a growing team[22:23] Why implementing feedback sessions are crucial for continuous improvement[27:48] How Carla empowers her team to be creating and innovative[30:18] The power of regular brainstorming sessions and casual meetings[35:49] Carla shares about her comedy podcast and foodie Instagram[38:05] Carla’s tips on hiring the right person to fit your team[41:04] The lightning roundGolden Nuggets: “Because we were so focused on getting things done, we forgot about the part that we're all humans here.” “I think it is so incredibly important to not only stay focused on, as you mentioned, doing great work, but also making sure that we keep our people first.” “Be sure you have dedicated time to not only share feedback with that team member about what's going well, and maybe what some opportunities might be for improvement, but ask those same questions, receive that feedback, because that helps us all become stronger entrepreneurs and leaders at the same time.” “It's really important that we have a vision, obviously, for what we want for our futures.” “Trust your gut, and believe in yourself. Those two things are very important.” “We cannot measure our success by someone else's ruler…someone may have different goals and dreams than you have.” Let’s Connect:LinkedIn: Carla Chicharro https://www.linkedin.com/in/cchich/Website Link:The STR Success Accelerator - https://staceystjohn.com/

In this episode, we dive deep into the world of Airbnb and short-term rental finances with real estate investment guru Jessica Lawrence. Jessica shares her insights on how to navigate the financial complexities of managing an Airbnb property, empowering you to become a successful short-term rental host.5 Key Topics we dive into for Airbnb Investors: The importance of financial literacy Demystifying financial roles Financial separation strategies Financial statements 101 Becoming financial software savvy Don't miss out on this opportunity to unlock the secrets to mastering your money management in the exciting world of short-term rentals! Tune in now and take action to transform your Airbnb finances and become a thriving host!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:13] Getting to know our guest Jessica Lawrence[04:45] Jessica highlights the importance of Financial Education in schools[06:32] The difference between a bookkeeper, a tax preparer, and a tax strategist[11:34] Why is it important to separate personal and business finances in Property Investment[16:44] Tips about managing revenue in real estate and the importance of Escrow accounts[19:11] What are the three important financial statements for real estate investors[31:30] Jessica recommends an essential financial software for real estate business[33:52] Tips and best practices in managing multiple LLCs and properties in Quickbooks Online[39:48] When is the best time for an investor should hire a full time Bookkeeper [44:33] The lightning roundGolden Nuggets: “It's better to start now than not at all.” “Numbers are the numbers, whether you look at them or you don't. So it's just you at the end of the day, that is either going to be helped or hurt by what's happening with those numbers.” “Take action; because we often get stuck in analysis paralysis, especially with our first one, where it's like you're trying to make it perfectly right.” “Trust your instinct, right? And just make a decision.” Let’s Connect!Website: https://jesslawrence.com/Instagram: https://www.instagram.com/jesslawrence424/LinkedIn: https://www.linkedin.com/in/jesslawrence424/Facebook: https://www.facebook.com/jesslawrence424

Struggling to keep up with guest communication, listing management, and other tasks for your Airbnb or short-term rental? You're not alone! Many hosts find themselves drowning in the day-to-day operations, hindering their business growth.This episode is your one-stop guide to unlocking the power of Virtual Assistants (VAs) for your Airbnb or short-term rental success!Join us as we chat with Pat and Yash, industry veterans in the VA space, who share their invaluable insights and practical tips: Discover the secrets to hiring the perfect VA, specifically for the unique needs of the short-term rental industry. Learn the advantages of working with Filipino VAs, known for their exceptional English proficiency and dedication. Get practical tips on sourcing, interviewing, training, and leading your VA team for maximum efficiency. ‍ Whether you're a seasoned host or just starting out, this episode is packed with actionable strategies to take your short-term rental business to the next level! Tune in and unlock the hidden potential of your Airbnb or short-term rental business with the power of VAs! Ready to transform the way you work? Click here to schedule a Discovery Call with Pro VA Services!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:23] Meet Pat and Yash, and their journey on how they started their VA career[09:34] Understanding the needs and preferences of potential clients seeking virtual assistants[11:57] The role of STR Virtual Assistants and how they can help STR Hosts grow their business[13:56] How Filipinos learn and utilize the English Language in their everyday communication[16:34] Essential tips for hosts when hiring and working with Filipino VAs[21:21] Best practices when training and onboarding your Virtual Assistants[24:09] Yash’ shares insights on how hosts can become a great leader of a virtual assistant team[30:36 The crucial role of weekly meetings and huddles to maximize virtual assistant efficiency[33:24 Yash talks about tech setups, and efficient systems for hiring and managing virtual assistants in property management businesses[37:59] When is the best time and key considerations when hiring Virtual Assistants[41:36 The lightning round Golden Nuggets: “Sometimes we don't know what life is going to hold in the future. But if you have a vision for what you want, you can absolutely reverse engineer that journey.” “Delegate to elevate.” “Be upfront if something does not work for you.” “When you invest in people, process, and technology in your business, it gives you the foundation to grow; and to grow rapidly without major growing pains.” “Always choose to be the better person. It's not always about what you know, about your skills, and about how good you are. Most people consider your character.” “If something doesn't work for you, you have to say no, learn how to say no.” “When we're finding a virtual assistant, when we're bringing them into our businesses, we are not only helping free up our time, but we're helping someone else live their best life.” Let’s Connect! Complete this form to book a Discovery Call form: https://shorturl.at/aIVX6 Yash’s Email: [email protected] Pat’s Email: [email protected]

Join me as I dive into a riveting conversation with the dynamic Tanya Rooney, a virtuoso in the realm of short-term rentals and real estate investment. Tanya unveils her exhilarating transition from the corporate world to conquering the short-term rental industry, sharing nuggets of wisdom along her journey.We dissect the highs and lows of real estate investment, spotlighting Tanya's knack for problem-solving and the crucial role of supportive partnerships in steering through this intricate industry. Throughout our chat, Tanya's fervor is contagious, lighting up the narrative with her vibrant energy and fervor.Whether you're a seasoned investor, a host ready to level up, or even the ruler of a short-term rental kingdom, this episode is a goldmine of knowledge, inspiration, and empowerment. So, tune in and unearth the secrets of thriving in the thrilling world of real estate!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:11] A quick background of our guest Tanya Rooney[02:52] How Tanya ventured into the world of short-term rentals[06:02] Tanya talks about Contract of Deed[07:37] Tanya's journey of converting an old house into a short-term rental property[12:05] The obstacles and essential considerations in real estate investing[12:31] How Tanya deals with challenges and stress when managing issues remotely[17:19] Understand the role of networking in expanding Tanya's real estate portfolio and short-term rental business[23:51] Tanya shares effective networking strategies and building meaningful connections in the real estate industry[33:31] How Tanya deals with negative individuals and the importance of surrounding oneself with positive and supportive people[40:36] Discover Tanya's strategies for overcoming limiting beliefs and cultivating a positive mindset[49:35] The lightning round Golden Nuggets: “Real estate is not for the faint of heart, you will always have something that comes up, and you just have to work through it.” “You as the CEO of your business, guess what you are, you are the chief problem solver.” “The first six months of hosting is honestly the worst, it's the worst and the best because you're gonna learn the most.” “We do hard things, we do them every day. So cut it out, just choose your hard.” “Our words have such a huge effect on how we feel about something.” “Don't chase other people's dreams.” Let’s Connect! Instagram: @tanyarooneymn https://www.instagram.com/tanyarooneymn/ Website: tanyarooney.comFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, join us as we delve into the remarkable journey of Annette Fourbes in the short-term rental industry. From overcoming burnout as a nurse to discovering her passion in property management, Annette's story is both inspiring and empowering.Listen in as Annette shares her experiences with rental arbitrage, including the challenges of securing her first property remotely. She also discusses her transition into property ownership, offering valuable insights into finding the perfect location and bringing her dream beach house to life.What truly sets this episode apart is Annette's candid reflections on the importance of setting boundaries and practicing self-care as an entrepreneur. Whether it's managing a hectic schedule or bouncing back from setbacks, her wisdom resonates with anyone striving for balance and fulfillment in their professional journey.Don't miss out and tune in on this episode filled with inspiration and practical advice from Annette's journey. You'll laugh, you'll learn, and most importantly, you'll be inspired to chart your own course to success!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:51] A short biography of our guest Annette Fourbes[03:38] Annette’s transition from nursing career to new opportunities[05:28] Her journey of short-term rental discovery and self-education[06:24] Annette’s first property and the art of Rental Arbitrage[14:59] Annette’s venture into property ownership and journey to business expansion[19:21] The quest for the perfect realtor for her short-term rental investment [23:31] Her unexpected journey from STR ownership to STR co-hosting[30:27] Annette’s effective way of streamlining task management and boosting her productivity [34:46] The lightning roundGolden Nuggets: “Focus on one operational model first and nail that before you start expanding into additional operational models.” “I am in control of my own destiny, and that is what I live for day by day.” “Every loss was a lesson, so as long as it was a lesson, then it truly was not a loss.” “If we're learning from mistakes, those mistakes become fabulous opportunities in our businesses for us to grow and evolve and improve what we do.” “It doesn't have to be perfect. This has to be done.” “It's so incredibly powerful to be able to take a look in the mirror and say, if I work on me, I am going to make leaps and bounds - movement in my business.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Resource MentionedMotion - https://www.usemotion.com/ Let’s Connect! Instagram - Nurse Net AED https://www.instagram.com/nursenetsaed Facebook: https://www.facebook.com/annette.toussaintforbes Website: https://magaccommodations.net/Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Join me in this episode as I catch up with Candice Menard, Karey Hall, Jillian Heilman, Maria Reith, and Janelle Lowrance at the STR Wealth Conference in Nashville. We dive into their conference highlights, key learnings, and unexpected surprises.Hear them discuss networking, tackling social media hurdles, and the importance of community in the short-term rental industry. They also share their top tips for success in an exciting lightning round!Whether you're a seasoned expert or a newcomer to the STR scene, this episode is brimming with valuable insights and fun moments. Missed the Nashville conference? Don't worry! This episode brings the conference experience right to you. Tune in now!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:33] Meet our incredible guests: Candice Menard, Karey Hall, Jillian Heilman, Maria Reith, and Janelle Lowrance[03:20] Discover the favorite highlights from the STR Wealth Conference shared by our guests[07:35] The fascinating topic of Crash Pads and it’s potential in the rental industry[08:54] Candice shares her firsthand experience staying in a Crash Pad [11:56] Karey’s takeaways from speaker sessions and her overall conference experience[17:37] Candice’ valuable insights gained from the Social Media Sessions at the conference[18:57] Janelle’s insight about the importance of authenticity in social media content and its current trend[20:26] Maria’s strategies for leveraging Social Media to boost direct bookings and engagement[21:53] Jillian’s excitement and experiences attending a live conference[22:49] Karey’s decision-making process and motivations for attending the live conference[24:36] Maria's goals and objectives for attending the live conference and what she hoped to achieve[26:12] The lightning roundGolden Nuggets “It is so critically important, in my opinion, to have a support system around you.” “Don't ever forget that you are on a mission, you are on a path for your next property. [But] don't forget what you've already done and celebrate that.” “If you're not learning, you're dying.” “Helping someone else actually teaches you.” “There's no shame or blame or judgment about where you are on your journey, where you are, where you were, any of us are, it is all about how we can lift each other up.” “Work on your mindset, making sure that you're really thinking about where you want to be, and you're gonna get there.” “Believe in yourself and take action. Confidence comes from action.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Resource Mentioned:Hospitable Hosts 3 - https://shorturl.at/wzV24 Website Link: STR Wealth Conference - https://strwealthconference.com/ The STR Success Accelerator - https://staceystjohn.com/

Craving freedom and flexibility through your own short-term rental empire? But feeling overwhelmed by juggling bookings, guests, and personal life? Then buckle up, because this episode holds the key!Join us as we chat with Kim Menapace, a seasoned Airbnb co-host and entrepreneur, co-founding The 5 Star Co-Host. From accidentally stumbling into short-term rentals to becoming a driving force in the industry, Kim's journey is packed with valuable insights.Discover Kim's key to effective time management, emphasizing core values, delegation, and setting boundaries. Her experiences managing entrepreneurship, parenting, and personal growth provide valuable takeaways for those navigating a hectic lifestyle.Kim unveils the secrets behind her short-term rental success, including scaling with her spouse, overcoming challenges, and the importance of continuous education.Don’t miss out and tune in for an insightful conversation with Kim!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:34] A short biography of our guest Kim Menapace[03:26] Kim’s plan of running her own Podcast[04:27] How Kim and her husband got to short-term rental business[08:49] Strategies and techniques to manage her time and balancing priorities[12:00] Kim’s constant reflection and re-evaluation process[16:31 Realization and growth in understanding the importance of delegation in personal and professional life[22:39] How Kim identified and operates in her genius zone[26:44] Co-hosting business challenges and Kim’s strategies to overcome them[28:48] The challenges of recognizing and addressing stress in personal and professional lives[38:43] Kim and Dave’s growth strategy for their co-hosting business[42:38] The lightning roundGolden Nuggets “You have to delegate to elevate.” “It's the little things in life that make the biggest differences sometimes.” “Find someone who you want to replicate their success and join their mastermind program because it will absolutely change your life and your business.” “Treat people the way you want to be treated, and I think that applies in hospitality” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Resources MentionedCreating A Life Of Abundance: A Couple's Journey Together in Business, Real Estate and Short-term Rentals - https://shorturl.at/bsuBU Let’s Connect!Follow Kim Menapace on;Instagram: https://www.instagram.com/kimmenapace Website:https://5strcohost.com/Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, I reveal a costly challenge in my short-term rental property management business—fraudulent guests using stolen credit cards, resulting in a whopping $10,000 setback. I'm sharing this hard-earned lesson to empower YOU to avoid falling into the same trap. Discover the real-world tactics of credit card scammers, the pitfalls of credit card charge disputes, and the game-changing strategies to fortify your short-term rental business. You’ll also learn how you can shield against financial losses like this.Don't miss out on the actionable insights, savvy tactics, and tech solutions that can keep your money in your pocket.Tune in now to ensure you're armed with the knowledge to protect your property and profits. Ready to safeguard your success? Hit play and join me on this journey to short-term rental resilience!Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:07] Stacey's $10,000 Loss Story in Short-Term Rental Business[08:41] Introduction and benefits of using Superhog for guest verification[09:45] The necessity of having a system to verify the identity of the person booking[13:45] Identifying red flags in booking patterns[20:47] Strategies for dealing with suspected fraudulent bookings[23:35] Trusting your intuition when suspecting fraudulent activities[24:13] How we handled this fraudulent activity in our short-term rental business[28:18] The importance of security measures like cameras and smart locks in properties[31:53] Adapting business strategies in response to challengesGolden Nuggets“It's critically important that you have third party software to be able to verify and validate your guests identity.”“If you suspect that you have a fraudulent booking on your hands, go ahead and cancel it.”“Find the proper balance in your business so that you're mitigating risks, but also protecting yourself from massive losses in revenue.”Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Website Link:Superhog - https://superhog.com/ Let’s Connect!Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Ever dream of ditching your day job and becoming your own boss? Tune in as Cathy Griffin, a downtown Pensacola Airbnb Superhost, shares her inspiring journey from cubicle dweller to vacation mogul. You'll learn how she rewired her mindset, built a thriving short-term rental empire, and keeps her calendar booked year-round. Get ready for insider tips, marketing secrets, and a healthy dose of "you can do it, too!" inspiration. Don't miss this episode if you're ready to turn your vacation rental dreams into reality.Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[02:48] Who is Cathy Griffin, and where is she located?[03:55] How she got started in the short-term rental world[05:21] How Cathy shifted her mindset from being an employee to becoming her own employer[09:48] Recommended reading to help you change your mindset[19:20] What she has learned on her journey of operating a fully-fledged STR business[21:14] The strategies she utilizes to keep her booking calendar full[23:49] Her preferred methods for direct marketing during the off-season[27:29] How often does she engage with individuals on her email list, and what content does she share with them?[29:16] Cathy’s favorite email marketing software[32:02] Where does she currently live?[35:11] What Cathy has learned about herself since she transitioned from being a W-2 employee[37:11] The Lightning Round[41:17] Follow and connect with Cathy GriffinGolden Nuggets You are what you think about. “When you learn how to train your brain for success, you can achieve anything you want.” ~Stacey St. John “You can craft the future you desire.” “The most direct marketing is local networking.” Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Think and Grow Rich: https://bit.ly/41amTF62. The Magic: https://bit.ly/3U9aCPT3. Innercise: https://bit.ly/3NvZnvS Let’s Connect!Follow Cathy Griffin on; Email:[email protected] Facebook: https://www.facebook.com/cathy.griffin1 Facebook group: https://www.facebook.com/groups/successfulairbnbowners/ LinkedIn:https://www.linkedin.com/in/cathy-griffin/Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Welcome to an inspiring episode featuring Madison Rifkin, the CEO and Founder of Mount. Madison's mission is to help hosts ditch the cookie-cutter STRs and turn your property into a money-making playground. Get ready to dive into Madison's inspiring journey, from owning her first business at age 12 to leading a thriving startup today. You’ll score actionable tips you can implement right now to maximize the profits from your short-term rental business. Get ready to leave boring behind…this ain't your average Airbnb advice, ladies. Prepare to be wowed and empowered by this dynamic STR entrepreneur boss-lady!So ditch the mop and bucket, Airbnb hosts! Tune in to this episode of The STR Sisterhood and unlock the door to cleaning bliss with Turno. Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturnoHIGHLIGHTS AND KEY POINTS:[03:05] Madison Rifkin’s bio[04:09] A backstory about how she started her company, Mount[09:06] What inspired Madison to become an entrepreneur at age 12, and what was her experience like?[11:43] How can parents nurture entrepreneurial spirit in their kids?[13:55] What Madison has learned in her entrepreneurial journey[16:28] Is her mindset of continuous improvement inherent, or did she acquire it?[18:08] The current state of Mount[20:03] How can a property owner find out if there are experiences in their local area that they can connect with through Mount[21:08] Amenities you should have in your property to attract Gen Z[22:51] The rebranding process of Mount[26:31] What does a typical day look like for Madison as a business leader?[28:15] How she raised funds for her startup company[32:55] The Lightning Round[39:13] Best way to get in touch with Madison Rifkin Golden Nuggets Entrepreneurship is a massive rollercoaster with both high highs and low lows. When you fail to plan, you plan to fail. Fail fast and fail forward. Share the love: Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Madison Rifkin on; Website: https://www.rentmount.com/ LinkedIn: https://www.linkedin.com/in/madison-rifkin-23037712a/ TikTok: https://www.tiktok.com/@rentmount Instagram: https://www.instagram.com/rentmount/ Linktr.ee: https://linktr.ee/rentmount Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dreaming of a bigger slice of the Airbnb pie? Ditch the generic and unlock the ultimate recipe for success: an irresistible brand. This episode explodes the power of branding in the wild west of short-term rentals, with industry insider Katie Cline as your fearless guide.Forget slapping on a logo and calling it a day. We're talking emotional alchemy here. Branding is your secret weapon to build guest loyalty, ignite repeat bookings, and transform your Airbnb into a guest magnet with a gravitational pull. Even with one cozy cabin, you can weave a spellbinding story and craft a consistent message that makes hearts flutter.Katie, a branding mastermind with luxury hotel magic in her veins, reveals how she turned her secluded haven, Trout Landing, into a standout sensation. Ready to unleash your inner branding guru? Hit that "play" button and dive into a treasure chest of secrets!HIGHLIGHTS AND KEY POINTS:[02:47] A short bio of our guest Katie Cline[03:48] What prompted Katie to enter the world of short-term rentals?[08:44] The significance of a good brand in the success of short-term rentals[12:28] How people with one property can create a brand that elicits a visceral reaction[13:50] How Katie and her husband came up with the name for their property[18:45] What can STR owners borrow from the hotel industry?[23:52] Ways to make your short-term rental stand out [29:29] The importance of culture in the hotel world and how it manifests in day-to-day hotel operations[34:29] What are the most surprising aspects Katie has encountered in the STR industry?[37:43] How to select the right influencers for your property[40:05] The upcoming STR Virtual Summit For Women 2024: https://www.strvirtualsummit.com/ [41:26] The Lightning RoundGolden Nuggets Many individuals venture into the world of short-term rentals with a real estate perspective, placing the asset at the center of their strategy rather than prioritizing the guest experience. “A good brand should give you a visceral reaction.” “Everything is figure-out-able.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Unreasonable Hospitality: https://bit.ly/457NQdz Let’s Connect!Follow Katie Cline on; Website: https://www.bykatiecline.com/ Instagram: https://www.instagram.com/bykatiecline Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Ever feel like cleaning your Airbnb after every guest is a soul-crushing chore? You're not alone! But what if there was a secret weapon hiding in plain sight... a platform that magically connects you with top-notch cleaners, saving you time, stress, and even money?That's exactly what Turno delivers, and in this episode of The STR Sisterhood, we're thrilled to welcome their co-founder, Assaf Karmon, himself! He'll spill the beans on: Why cleaning your Airbnb yourself is the WORST idea ever (hint: it's not just about backaches!) The ingenious Turno system that matches you with local, vetted cleaners who actually care (no more crossed fingers and shaky reviews!) Redundancy? It's your Airbnb BFF! Assaf unveils how Turno keeps your guest turnarounds flawless, even if your cleaner has hiccups. From side hustle to success story: Hear how Turno went from a crazy idea to a platform empowering thousands of Airbnb hosts. Want to join the Turno magic? Assaf shows you the step-by-step signup process so you can say goodbye to cleaning woes and hello to happy guests (and a happier you!). So ditch the mop and bucket, Airbnb hosts! Tune in to this episode of The STR Sisterhood and unlock the door to cleaning bliss with Turno. Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturno HIGHLIGHTS AND KEY POINTS:[04:47] A quick bio of our guest, Assaf Karmon[07:17] What inspired Assaf to collaborate with Tim Roy in co-founding TurnoverBnB (the first version of Turno)?[08:14] How long did it take to develop TurnoverBnB?[09:32] The growth of Turno and its current number of users[11:10] What insights has Assaf gained about leadership?[12:32] Why cleaning your short-term rental by yourself is the worst thing you could ever do[16:03] How can STR owners/hosts leverage Turno to find professional cleaners who care, and how can they be assured that those cleaners will do the job correctly?[20:07] Why having peace of mind is essential in the STR business[21:39] Why redundancy is a good thing in the short-term rental world[23:22] How to sign up as a new host on Turno [25:27] What’s upcoming from the Turno team?[26:31] The Lightning Round[38:18] Assaf’s special offer to The STR Sisterhood podcast listeners: https://bit.ly/sisterhoodturno Golden Nuggets “If you have a vision and you are passionate about pursuing it, people will follow you.” ~Assaf Karmon You have to delegate to elevate. Utilizing Turno to find cleaners not only saves you valuable time but also ensures that you receive services from well-trained professionals who have been vetted by others. Failing to plan is planning to fail. “Persistence is the key to success.” ~Assaf Karmon Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Assaf Karmon on; Website: https://turno.com/ TikTok: https://www.tiktok.com/@theturnoapp Facebook: https://www.facebook.com/theturnoapp Instagram: https://www.instagram.com/theturnoapp/ LinkedIn: https://www.linkedin.com/company/theturnoapp/ Linktr.ee: https://linktr.ee/theturnoappFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, we're pulling back the curtain on Amy Shaver’s incredible journey from owning her first Airbnb cabin nestled in the Tennessee wilderness to launching A Happy Host Rental Concierge. ✨Get ready to be swept away by Amy's inspiring story as she shares the ups and downs of life…and how her little 1-bedroom cabin pulled her through some financially tough times. We dive deep with Amy on the nitty-gritty on the evolution of her concierge business. And because running a short-term rental isn't all sunshine and rainbows (though the Smoky Mountain views come pretty close!), Amy shares her how she tackles situations when there’s misalignment between what she offers and what a client expects. So, whether you're a seasoned Airbnb pro or just dipping your toes into the short-term rental world, this episode is a must-listen! Amy's story will leave you inspired and ready to make your Airbnb a haven of happiness. HIGHLIGHTS AND KEY POINTS:[02:43] Meet our guest, Amy Shaver [03:26] How Amy got into the short-term rental space [05:17] Her reflections on owning her first short-term rental cabin in the Smokies[12:19] Uncovering the transition from idea to launching a leading concierge service company: A Happy Host Rental Concierge[20:08] How did Amy convince her husband to co-found A Happy Host Rental Concierge?[23:31] The services they offer in the company[33:44] How she determined the pricing for their services[38:05] The Lightning Round Golden Nuggets In the corporate world, you are replaceable. However, transitioning out of the corporate environment and working for yourself brings numerous benefits. “You’ve got to delegate to elevate.” ~Stacey St. John Not every client is the right fit for you. It’s essential to vet the individuals you work with and to carefully consider whether you’ll find fulfillment while working with them. Love the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Amy Shaver on; Website: https://www.ahappyhostgsm.com/ Facebook: https://web.facebook.com/AHappyHost/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Tired of Airbnb taking a bite out of your profits? Feeling lost in the short-term rental jungle? Fear not, fellow hosts! This episode is your passport to direct booking paradise, with Jenn Boyles, a direct-booking guru herself!Jenn is spillin’ her favorite the secrets in this juicy episode. We chat it up about you to dominate search results and unlock untapped booking potential. You'll learn how to conquer common blogging hurdles and craft content that turns readers into guests like clockwork.We also discuss the power of strategic collaborations. Discover how to find the right influencers, build mutually beneficial partnerships, and watch your traffic and bookings explode.Tune in for a wealth of practical tips and strategies that will transform your approach to boosting direct bookings!HIGHLIGHTS AND KEY POINTS:[02:59] Get to know our guest, Jenn Boyles[03:39] How Jenn got started in the world of short-term rentals[07:31] Jenn’s experience while working for British Vogue[09:51] Google tools and strategies for boosting direct bookings[14:53] How to overcome blogging challenges and leverage its potential to boost direct bookings[17:04] The importance of keyword research in blogging[19:42] How often should you blog?[21:21] How collaborations can help drive traffic to a short-term rental owner/host website[24:41] Guidelines for vetting influencers and key factors to watch out for when engaging with them[28:24] How to get media coverage and its potential impact on driving traffic to your website[31:40] How to effectively conduct giveaways and ensure they are manageable[33:41] The difference between leveraging other people and leveraging an influencer[37:55] The Lightning Round[43:28] The upcoming STR Virtual Summit For Women 2024: https://www.strvirtualsummit.com/ [44:26] How to connect and learn more from Jenn BoylesGolden Nuggets Marketing is a slow burn; it involves building your brand, attracting people to discover and love your content, and ultimately leading them to make a booking. A blog is essential because it serves as a means to provide guests with information to assist them in planning their holiday. Additionally, it functions as an SEO strategy. For effective conversion of traffic into bookings, your website must be exceptional, and it should provide the trust necessary for guests to book directly. Take daily imperfect action. Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned10 Ways to Drive Guests to Your Website Instead of Airbnb: https://bit.ly/3GNQGtV Let’s Connect!Follow Jenn Boyles on; Website: https://directbookingsuccess.com/ Instagram: https://www.linkedin.com/in/jennboyles/ Instagram: https://www.instagram.com/directbookingsuccess/ Facebook: https://www.facebook.com/directbookingsuccess Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, I'm delighted to introduce you to Rose Tipka, the Co-founder of Your Family's Place. Nestled in the heart of Ohio's Amish country, this vacation rental gem is all about those cozy, pet-friendly, and spacious homes that are perfect for multi-generational gatherings.Rose takes us on a captivating journey through her rocky entry into the world of short-term rentals, where she and her husband joined forces to create Your Family's Place.Listen up as we dive into the nitty-gritty of hosting large families in your vacation rentals, and uncover some valuable tips on becoming the ultimate pet-friendly host. Plus, Rose spills the beans on how they manage their short-term rental business while homeschooling their kids – talk about a power couple!We'll also peek behind the scenes at Rose's innovative and one-of-a-kind website design, and she'll spill the secrets on how she captured the attention of the media for her fantastic properties.So, if you're an Airbnb aficionado or a short-term rental enthusiast, you won't want to miss this episode full of insights, stories, and warm, welcoming vibes. Hit play now!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood HIGHLIGHTS AND KEY POINTS:[04:06] Who is Rose Tipka, and where is she located?[10:39] How Rose and her husband ventured into the realm of short-term rentals[15:06] Her upcoming book, which will be part of the 'Hospitable Hosts' book series[18:36] What prompted them to focus on big home vacation rentals? [22:54] Key essentials for accommodating large families in your vacation rentals[26:02] Tips on how to become a great pet-friendly host[27:03] How they navigate running their STR business while homeschooling their kids[29:41] Rose's unique website design: https://yourfamilysplace.com/[31:10] How she gained media interest in her properties[35:11] The Lightning Round[42:18] How to get in touch with Rose Tipka: https://yourfamilysplace.com/ Golden Nuggets "The real goldmine in vacation rentals is the repeat guests." "If you don't have your website, you don't have your business." The only way to get what you want is to ask for exactly what you want; that's how you get it. “The days are long, but the years are short." Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. The Book Direct Playbook: https://bit.ly/47YTXT1Let’s Connect!Follow Rose Tipka on; Website: https://yourfamilysplace.com/ Facebook: https://www.facebook.com/yourfamilysplace Instagram: https://www.instagram.com/yourfamilysplace_/ YouTube: https://www.youtube.com/channel/UCP79fgBZ2vzH2dGUuLavY6A Email: [email protected] Linktr.ee: https://linktr.ee/yourfamilysplace Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Welcome to an incredibly inspiring podcast episode featuring the remarkable journey of Esmeralda Alba, a true testament to resilience and success.Esmeralda, now the proud owner of 9 short-term rentals, has evolved into a thriving entrepreneur. But her path to success was anything but ordinary.Hailing from immigrant parents, Esmeralda takes us on a heartfelt journey, offering an intimate glimpse behind the curtains of her life. She shares with us the challenges she and her husband faced, starting from humble beginnings and enduring years of fear and uncertainty, to ultimately becoming proud business owners and savvy real estate investors.In this candid conversation, we delve into the depths of Esmeralda's experiences, exploring how she conquered her fears, navigated through tough times, and orchestrated a remarkable transformation in her life.If you're drawn to stories of unwavering determination, triumph over adversity, and the extraordinary possibilities within the Airbnb and short-term rental industry, then this episode is a must-listen. Join us as we uncover the incredible journey of Esmeralda Alba and tap into the wisdom she has to offer.Tune in!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Timestamps for the key highlights in the episode[01:44] Introduction to the show[03:54] Esmeralda’s life before embarking on her entrepreneurial journey[05:11] A backstory of Esmeralda’s husband as an illegal immigrant in the US[14:56] What prompted them to start a window cleaning business?[17:08] How they shared the responsibilities in their window cleaning business[19:11] The pivotal moment that changed their life[22:59] How did the COVID-19 pandemic affect their window-cleaning business[27:00] How she got into the world of short-term rentals[30:38] What did she learn from the window cleaning business that helped her in the STR business?[34:21] Esmeralda’s advice on how to cultivate an abundance mindset[37:24] Esmeralda’s short-term rental portfolio[40:32] The Lightning RoundGolden Nuggets We are continually learning each day. If we strive to help one another, put our best foot forward, and pay it forward, the world can become a better place. Having an abundance mindset is a learned skill “If you want something to occur in your life, you have to put it out there into the universe.” “Dreams don’t work unless you do.” “Don’t put off until tomorrow what you can do today.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Join in the conversation as Jenni Vega takes us through the dynamic world of real estate wholesaling. In this engaging conversation, we unpack the role of a real estate wholesaler, and Jenni shares her firsthand experiences collaborating with them on a few recent purchases.Discover the crucial questions to ask when evaluating a real estate wholesaler and unveil essential information every prospective buyer should arm themselves with before making a property purchase through a wholesaler.Additionally, Jenni explores the best places to find reliable real estate wholesalers and highlights what wholesalers should know about their buyers.Stay tuned for a wealth of knowledge and practical advice that will help you when you’re ready to make your next property purchase!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood HIGHLIGHTS AND KEY POINTS:[02:46] A short bio of our guest, Jenni Vega [03:23] How Jenni got into the short-term rental space [09:08] What is the work of a real estate wholesaler?[09:27] Jenni’s experience working with a real estate wholesaler [16:57] Key questions for evaluating a real estate wholesaler[26:25] Essential information every buyer should have before purchasing a property from a wholesaler[32:19] Who pays the seller’s closing costs?[33:47] Best places to find real estate wholesalers[40:06] What should the wholesaler know about the buyer?[42:09] The Lightning Round[47:39] Best way to reach out to Jenni VegaGolden Nuggets Before you start working with a real estate wholesaler, find out whether they have ever canceled a contract and why. Wholesalers offer a great opportunity to real estate investors, as they provide the chance to acquire properties at prices significantly below market value. “Better to do it afraid than not do it at all.” Remember to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Hold: How to Find, Buy, and Rent Houses for Wealth: https://bit.ly/49NJnzK2. Realtor.com: https://www.realtor.com/Let’s Connect!Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, we're diving headfirst into the world of productivity, specifically tailored to the unique demands of your Airbnb and short-term rental ventures. We're going to unravel a treasure trove of insights, and I'll be revealing my personal treasure chest of productivity tools that have been nothing short of revolutionary for my STR business.Now, you might be wondering, why should you care about productivity in the world of Airbnb and short-term rentals? Well, it's not just about getting more done in less time (though that's an incredible bonus). It's about taking back your time, shedding stress, and creating mental space for the things that genuinely matter – whether that's cherishing moments with loved ones, pursuing your passion projects, or simply relishing a well-earned moment of relaxation in one of your own Airbnb listings.So, if you're eager to optimize your efficiency and recapture some precious moments in your busy Airbnb hosting life, you've landed in the perfect spot. Hit “Play” now, and I guarantee you'll depart with a treasure trove of practical tips and a dazzling array of new tools to elevate your productivity game.Happy listening!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood HIGHLIGHTS AND KEY POINTS:[00:43] Introduction to the show[03:33] Why productivity matters for you as an STR owner or operator[03:42] #1 Time efficiency [06:32] #2 Reduces stress[09:23] #3 Improves work-life balance[13:37] #4 Increases profitability[14:42] #5 Enhances flexibility[15:54] #6 Leads to the sustainability necessary for the long-term success of your business [17:51] #7 Leads to better decision-making[19:22] Essential productivity tech tools Want to snag links to all the tools mentioned in this episode? Visit staceystjohn.com/productivityGolden Nuggets “We can each define ambition and progress for ourselves. The goal is to work toward a world where expectations are not set by the stereotypes that hold us back, but by our personal passion, talents and interests.” “When you focus on productivity, you can work smarter and not harder. And when you work smarter, not harder, you can move your business further faster.” When we are most efficient and able to maximize our time, it frees up precious hours that we can allocate to our personal lives. You can develop a more sustainable approach to managing and operating your short-term rental business by prioritizing productivity. “Life is too short not to have joy in it.” “What gets measured gets improved.” Love the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, I have the pleasure of sitting down with Christianne Crump, the brilliant mind behind STR HUB – a platform that’s been a game-changer for property managers and hosts in the Airbnb and short-term rental industry. And we’re chattin’ all things software & tech!Ever wondered how to approach the process of selecting software for your short-term rental business? Christianne shares here secret tips for how to make the most of software demos, ensuring that the technology you choose aligns seamlessly with your business objectives. She also generously shares her exclusive "Property Management Software Guide Workbook," designed to assist you in navigating the intricate process of selecting the ideal property management software. It's your comprehensive guide to making the right tech choices for your business.Christianne also shares essential tech tools that should be a part of your tech arsenal. Plus, we chat it up about resisting the allure of constantly chasing after new tech trends. By the end of this episode, you'll be armed with knowledge and inspired to elevate your Airbnb and short-term rental business to new heights.Time to dive in!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Timestamps for the key highlights in the episode[02:34] Christianne Crump’s bio[04:18] How Christianne discovered the short-term rental space [06:53] The STR HUB website: From idea to publishing[13:36] Exciting trends in technology[19:17] Essential tech categories for an STR host[24:44] Why growing your direct bookings matters and how to increase them[27:47] The software selection process and how to extract maximum value from a demo [28:42] The Property Management Software Guide Work Book; https://bit.ly/46hYMoM[30:57] The Short-Term Rental Solutions Podcast: https://strhub.com/strsolutions/[32:22] Additional tech tools that are essential to include in your tech stack[35:41] How to deal with shiny object syndrome in tech[38:55] The Lightning RoundConnect with Christianne Crump: https://strhub.com/Golden Nuggets “Distribution is a crucial part of being successful in today’s business atmosphere.” To succeed in an increasingly competitive and professionalized market, hosts and property managers must operate at a top-tier level. Enhancing and delivering value through email marketing can be a powerful strategy for increasing direct bookings. Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Hostfully: https://www.hostfully.com/2. Booking.com: https://www.booking.com/3. Canva: https://www.canva.com/4. Asana: https://asana.com/5. Zapier: https://zapier.com/6. The Property Management Software Guide Work Book; https://bit.ly/46hYMoMLet’s Connect!Follow Christianne Crump on; Website: https://strhub.com/ Podcast: https://strhub.com/strsolutions/ Instagram: https://www.instagram.com/thestrhub/ Facebook: https://web.facebook.com/the.STRHub Linktr.ee: https://linktr.ee/strhub Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Welcome to an exciting episode of The STR Sisterhood, where we’re diving deep into the world of Airbnb and short-term rentals with a remarkable guest, Maria Reith. Maria is not your typical real estate investor; she's a true real estate bosslady, and she’s sharing her inspiring journey and reveals innovative strategies for acquiring real estate that have transformed her life and supercharged her portfolio.Discover Maria's secret to growing her retirement accounts while expanding her short-term and mid-term rental empire, all with far less cash than you ever imagined possible. Maria's unique approach will leave you inspired and ready to take action.But that's not all – Maria is not just building wealth for herself. She's also actively involving her kids in her real estate business, teaching them valuable financial lessons and helping them grow their own accounts through their earnings. It's a family affair that's changing the game in real estate investing.And don't miss out on Maria's captivating backstory of her very first property acquisition using creative methods. Throughout this episode, she emphasizes that being a creative real estate investor isn't just about deals and transactions – it's about having the right goals and a heart for making a difference in people's lives.If you're passionate about Airbnb, short-term rentals, and innovative real estate strategies that can change your financial future, this episode is a must-listen. Tune in now and get ready to be inspired!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Key highlights in the episode[02:30] Who is Maria Reith?[03:06] How Maria got into the world of real estate[11:35] How she discovered creative strategies for acquiring properties[14:28] How she convinced her risk-averse husband to embrace the creative acquisition approach[20:31] The impact of the creative real estate acquisition approach on her life and the growth of her portfolio[21:29] Using the creative real estate acquisition strategy to grow different types of accounts [22:33] How she actively involves her kids in her real estate business and helps them grow various accounts through their earnings[27:16] How does she determine the amount to pay her kids?[28:55] The backstory of the first property she purchased in a creative way[46:58] The Lightning Round[01:00:21] How to get in touch with Maria ReithGolden Nuggets Executing a creative real estate acquisition involves having the right goals and a heart for people. Everything is figure-out-able. Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Rich Dad Poor Dad: https://bit.ly/3QPiSCz Let’s Connect!Follow Maria Reith on; Website: Facebook: https://web.facebook.com/maria.reith.77 Instagram: https://www.instagram.com/maria.reith/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, we have a special guest, Toni Boer, sharing her thrilling journey into the world of Airbnb and short-term rentals. Get ready to be inspired and informed as we delve into Toni's remarkable story and the secrets behind her success in this thriving industry.Toni seamlessly combined her passion for real estate and tourism, creating a perfect harmony that has propelled her to new heights. 🌟Toni unveils the keys to her success, including building meaningful connections within her local community. She's a true advocate for the short-term rental industry, and you'll discover the invaluable insights she provides to help it flourish.But that's not all! Toni's superpower lies in her ability to leverage her local market knowledge to support both her real estate clients and her guests. Want to learn how she manages her time like a pro? Tune in as she shares her secrets to balancing a thriving real estate business, family life, and being a gracious host while actively participating in the local tourism community.And if you think Toni's story is all about smooth sailing, think again. She'll reveal how she navigated a challenging moment with unwavering faith by her side. Her resilience and adaptability are truly inspiring.Don’t miss this captivating episode that’s bound to leave you with a wealth of insights and inspiration!Hostfully | Download their FREE E-book at www.hostfully.com/sisterhood Key highlights in the episode[02:23] A quick bio of our guest, Toni Boer[03:19] How Toni ventured into the realm of short-term rentals[07:23] How she started integrating her real estate business with the local tourism market[09:01] How she successfully located and connected with local Bourbon executives and tourism directors[14:42] Hostfully’s FREE E-Book for listeners![15:21 Toni Boer’s approach to engaging with local authorities[18:24] The types of information she provides to her local officials to assist in advocating for the short-term rental (STR) industry[20:23] How she utilizes her local market knowledge to support her real estate clients & guests[25:16] The strategies she uses for time management[28:46] Toni Boer’s mindset and experience of pivoting her business[32:35] The most challenging moment in her life and how faith helped her navigate it.[39:48] The Lightning Round Golden Nuggets “Your attitude, not your aptitude, will determine your altitude.” ~Zig Ziglar You don’t have to buy luxury multimillion-dollar properties to be successful in real estate. Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Toni Boer on: Facebook: https://www.facebook.com/andrewtoni.boer/ Instagram: https://www.instagram.com/state_of_bourbon/ LinkedIn: https://www.linkedin.com/in/toni-boer-0b809b197/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, we’re sitting down with Tamara Goddard Swager, the founder of Swag Hospitality, where we delve into how Tamara has seamlessly leveraged her experiences inside the corporate inside her “Airbnb biz.” Discover the best practices for building a strong and effective team, along with the incentive programs Tamara has expertly crafted for her cleaning team and turnover manager, all designed to enhance the guest experience and improve her performance on Airbnb.Tamara also offers valuable lessons on leadership, short-term rental operations, and the importance of continuous learning. Take a listen and tap into her wisdom!Hostfully | Download their FREE E-book!Timestamps for the key highlights in the episode[02:29] Meet our guest, Tamara Swager [03:11] How Tamara got started in short-term rentals [05:46] How her corporate experience has impacted her short-term rental business [09:48] Best practices to help you build a strong team and manage it effectively[14:53] Hostfully’s amazing deal for STR Sisterhood listeners: hostfully.com/sisterhood[15:32] The incentive programs she has created for her cleaning team and turnover manager[21:53] How Tamara learned to flex her leadership style in her W2 job[29:22] How she integrates her flexible leadership style into her STR business and why it’s important[32:13] Her experience with restructuring operations in her STR business[38:42] Why we shouldn’t limit ourselves to learning only within the STR industry[40:50] The Lightning Round[53:10] Best way to connect and learn more from Tamara SwagerWebsite: https://swaghospitality.com/ Golden Nuggets “Your brand isn’t what you think it is; your brand is what the audience thinks it is.” “We are CEOs of our own hospitality business.” “No one is irreplaceable.” Love the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Tamara Swager on; Website: https://swaghospitality.com/ Email: [email protected] Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Today, we've got a special guest in the house – the one and only Madeline Blom. Madeline isn't just any real estate expert; she's a seasoned STR Realtor and Investor who's been through it all. She's here to spill the beans on her journey into the captivating world of short-term rentals and how her adventures in investing have completely transformed the way she serves her real estate investor clients, all in the breathtaking backdrop of the Smoky Mountains.Madeline's got some golden nuggets of wisdom to share, too! We chat it up about the importance of partnering with a real estate agent or realtor who truly gets the ins and outs of the short-term rental game. She shares her perspective on the potential pitfalls of working with an agent who's not quite up to speed in this niche and arms you with some smart questions to ask potential agents, so you can be sure they're the real deal.Madeline’s also a pro at managing properties across not one, not two, but four different markets! Curious how she does it? Well, she'll share her secrets on staying proactive and keeping that positive mindset when faced with challenges.Grab your favorite beverage, get comfy, and let's dive into Madeline's incredible journey and insights. It's an episode you won't want to miss!Hostfully | $200 off your PMP subscription + 6 months of premium guidebooks for FREE Key highlights in the episode[02:34] A short bio of our guest, Madeline Blom[03:06] How Madeline discovered the short-term rental space [05:00] How Madeline’s short-term rental investment experience has impacted how she serves real estate investor clients in the Smoky Mountains[07:25] The challenges of working with a real estate agent or realtor who is not experienced in the short-term rental space[10:38] Types of questions to ask an agent to determine their legitimacy and expertise in the field[15:44] Madeline’s experience with self-managing properties in four different markets and how she navigates the challenges she encounters[21:47] The differences in property management across various markets[25:59] A glimpse into Madeline’s typical day as she balances her family life with her career as a real estate agent and STR host[29:05] Advice for anyone struggling to balance between family and STR investment[32:55] The mantra that transformed Madeline’s life[34:32] The Lightning Round[38:35] Best way to connect with Madeline Blom: https://web.facebook.com/madeline.torresblom Golden Nuggets When managing a property, be proactive in seeking the resources that you need “If you always do what you’ve always done, you will always be who you’ve always been.” “You can do whatever it is that you want to do if you set your mind to it.” Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties: https://bit.ly/41j1Q1S Let’s Connect!Follow Madeline Blom on: Facebook: https://web.facebook.com/madeline.torresblom Instagram: https://www.instagram.com/madeline_blom/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Hostfully | $200 off your PMP subscription + 6 months of premium guidebooks for FREE at www.hostfully.com/sisterhoodEver wondered how positivity can *literally* transform your life? Dive deep with us in this captivating episode as Stacey unveils her personal story. Experience a raw and touching account of her upbringing, and learn how her mother's relentless spirit of positivity molded her into the force she is today. Stacey doesn't just stop at her story; she gifts us with two game-changing life lessons straight from her mom's wisdom – the very secrets that propelled her to new heights both personally and professionally.Discover how sprinkling positivity can not only boost your mental health but also supercharge your short-term rental business. But here's the real gold: Stacey pulls back the curtain on the greatest challenge to maintaining a positive aura and blesses us with master tools to flip that switch from negative to positive. Gear up for some tried-and-true positivity hacks and Stacey's treasure trove of inspirational insights, all set to fuel your day and spirit.Hit play and let's embark on this transformative adventure to a brighter, better you! Key highlights in the episode[00:48] Episode introduction[01:55] Today’s focus: The power of positivity[02:32] A backstory of Stacey’s upbringing and how her mom positively impacted her[08:03] The two life-changing lessons she learned from her mother[12:42] 10 Important health benefits of positivity [14:57] How positivity can positively impact you as a business owner[15:12] #1 Improves productivity[17:09] #2 Improves problem-solving capabilities[18:21] #3 Broadens your mind and enables you to see a multitude of options[19:01] #4 Helps you build stronger teams[21:48] The biggest barrier to positivity [22:50] Tools to help you identify negative thoughts and turn them into positive thoughts[31:40] Powerful positivity hacks[45:09] Favorite positivity quotes [45:51] Episode wrap-upGolden Nuggets Value is not based on how you compare to someone else Positive emotions expand awareness and attention “The energy that you send out into the world is the energy that you attract from the world.” ~Stacey St. John The biggest barrier to positivity is self-talk “You are what you think about.” ~Stacey St. John “Done is better than perfect.” “The positive thinker sees the invisible, feels the intangible, and achieves the impossible.” It takes the same energy to worry as it does to be positive. Use your energy to think positive, and positive things will happen. “Keep your head, your heels, and your standards high.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Happiness at Work: https://bit.ly/3tzkxml2. Positivity: https://bit.ly/3Qep7iMFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, I sit down with Vanessa de Souza Lage, the CEO of Sustonica, the world's first sustainability recognition program for short-term rentals. Vanessa reveals how she embarked on her remarkable career in the vacation rental industry and what ignited her entrepreneurial spirit to create Sustonica.Here's what you'll learn: How to make your short-term rental property more sustainable with easy-to-tackle actions Why every Airbnb and short-term rental host needs to focus on sustainability The future of regulations surrounding sustainability in the rental industry How to create eco-friendly properties that attract guests and boost your bookings Listen in now!Timestamps for the key highlights in the episode [02:47] Know our guest Vanessa and where she is located[03:22] How she got started in the vacation rental industry [05:21] What inspired Vanessa to be an entrepreneur?[09:02] What Sustonica does and its mission[10:21] Why having a sustainable STR property is important for guests nowadays[13:00] Are guests willing to pay more for a short-term rental with a sustainability focus?[16:00] Types of activities she incorporates into her properties to assist guests in transforming their own lives when they return home[18:24] The sustainability chart[19:31] The future of regulations surrounding sustainability[23:06] Tactics for creating sustainable properties[24:55] The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/[33:02] The lightning round[38:22] How to get in touch with Vanessa de Souza LageWebsite: https://www.sustonica.com/Golden Nuggets Households are responsible for 20% of CO₂ emissions. One of the most effective ways to reduce this amount is by transitioning to renewable energy sources. Focusing on sustainability is crucial for every host due to its substantial cost reduction. Remember to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. The Beat the Microbead app: https://www.beatthemicrobead.org/download-btmb-app/ Let’s Connect!Follow Vanessa de Souza Lage on; Website: https://www.sustonica.com/ Instagram: https://www.instagram.com/sustonica/ LinkedIn: https://www.linkedin.com/company/sustonica/ Linktr.ee: https://linktr.ee/sustonica/ YouTube: https://www.youtube.com/@Sustonica Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Join me for an engaging conversation with Alex Husner, Chief Marketing Officer at Casago, co-host of the engaging Alex & Annie: The Real Women of Vacation Rentals Podcast, and a distinguished Member of the Board of Directors at the Vacation Rental Management Association (VRMA).Alex shares her insights on how professional vacation rental managers operate and how it compares to the short-term rental world. She also reveals a staggering statistic on the amount of direct bookings that professional vacation rental managers achieve.We also discuss the importance of networking, creative ways to drive growth in your short-term rental business, and how Destination Marketing Organizations (DMOs) can benefit STR owners.If you're serious about growing your short-term rental business, this episode is a must-listen! Key highlights in the episode[02:48] Who is Alex Husner? [05:42] Key differentiators in how a large professional organization operates a short-term rental business vs. individual investors or short-term rental hosts[10:36] What are the current percentages of direct bookings versus bookings through Online Travel Agencies (OTAs) from a professional vacation rental management perspective?”[13:31] Her responsibility as Chief Marketing Officer at Casago[16:20] The importance of networking with other owners and operators[20:06] How can you engage with the local community and drive business growth without an active CVB?”[24:17] The role of a Destination Marketing Organization (DMO) and how it can benefit STR owners[27:37] How to identify organizations that can actively promote your short-term rental[30:32] The lightning round[37:06] How to connect with Alex HusnerLinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306Golden Nuggets Building a network with fellow STR owners and operators helps you steer clear of mistakes and paves the way for a smoother journey. Developing relationships with local organizations allows you to collaborate and brainstorm ideas, fostering win-win scenarios that benefit everyone. Love the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Alex Husner on; Podcast: https://www.alexandanniepodcast.com/ LinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/ Instagram: https://www.instagram.com/alexohusner/ Website (Casago): https://casago.com/franchise/ Email:[email protected] Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Are you ready to supercharge your Airbnb and short-term rental business? Dive deep into the world of "tech stacks" and discover why they are THE game-changer for short-term rental entrepreneurs like you!Join me as I sit down with Margot Schmorak, the empowering CEO and co-founder of Hostfully. With her extensive knowledge, Margot sheds light on the essentials of a tech stack tailored to the short-term rental market, helping you navigate and conquer challenges.We unveil the power of tech stacks – what are they and why are they your Airbnb's ultimate success toolkit. We also chat it up about what your short-term rental tech stack should include, how to overcome the challenges of setting up your tech stack, and how to safeguard your business from cyber threats.Get ready to expand your knowledge – tune in and enjoy!Key highlights in the episode[02:35] Margot Schmorak’s bio [03:15] What was Margot doing before co-founding Hostfully, and what was the impetus behind starting it?[05:47] When was the Hostfully founded?[06:17] How Margot’s life has changed as a result of her company[07:23] What is a tech stack, and why is it important for someone to have it in their business?[09:59] The most important basic components of a tech stack [10:26] #1 Property Management Software (PMS)[13:14] #2 Pricing management[15:44] #3 Operations management tools such as a guidebook and a self-service platform[17:36] #4 Turnover management software[18:40] The secondary components of a tech stack [20:37] The importance of insurance and protection in a tech stack[22:53] What to look for when outsourcing a property management software company[26:18] How to navigate challenges when setting up a tech stack[29:55] Cyber security for short-term rentals[33:35] The lightning round[39:28] Best place to connect with Margot Schmorak Website: https://www.hostfully.com/ Golden Nuggets The primary value proposition of Property Management Software (PMS) is to ensure the smooth management of your bookings. Just like one bad review can put your company out of business, a bad experience with a guest can do that too. Therefore, it’s crucial to have insurance that provides you with both financial and time cushions. No one is living your life except you, and you are the one who knows the best answer for yourself. So, don’t worry about what others think you should be doing. Make your decisions based on what you believe is best for you because nobody else has the full context of your life. Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. PriceLabs: https://hello.pricelabs.co/ 2. Wheelhouse: https://www.usewheelhouse.com/3. Beyond Pricing: https://www.beyondpricing.com/4. Safely: https://safely.com/5.Superhog: https://superhog.com/Let’s Connect!Follow Margot Schmorak on; Website: https://www.hostfully.com/ Facebook: https://www.facebook.com/hostfully Instagram: https://www.instagram.com/hostfully_/ LinkedIn: https://www.linkedin.com/company/hostfully-inc-/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dive in with us as Amanda Neely, a certified financial planner with a flair for real estate, unravels the magic of using Airbnb and short-term rentals as empowering wealth-building avenues. From choosing the right investments to untangling those pesky financial knots that keep us awake at night, Amanda's insights are pure gold.And it doesn't end there…We also delve deep into the heart of the entrepreneurial spirit, exploring the crucial role mindset plays in our investing journey and quest for financial freedom. Whether you're a seasoned Airbnb hostess or just starting on your short-term rental adventure, this chat promises to light your path. Tune in now and take a step toward a financially-empowered future! Key highlights in the episode[02:43] Meet our guest, Amanda Neely[03:59] What inspired Amanda to become a certified financial planner?[05:49] Amanda’s journey towards becoming a certified financial planner[10:10] When should you begin proactive financial planning? [13:40] What does having a money mindset mean, and why does it matter?[16:04] How to achieve a mindset of control and power[18:40] The biggest source of financial stressors (C.H.A.O.S)[23:58] Strategies for coping with financial stress[26:02] The S.T.I.L.L. antidote for dealing with financial stress[30:04] Is real estate a sound way to grow your wealth?[33:35] The lightning round[36:47] The upcoming ‘Journey to Financial Freedom’ mastermind workshop[37:30] Best way to connect and learn more from Amanda NeelyWebsite: https://www.wealthwisdomfp.com/ Golden Nuggets “If you fail to plan, you plan to fail.” We can’t go back in time to engage in financial planning, but we can start right now. The best mindset to be in is the mindset of control and power. “Naming something gives you a lot of power to overcome it.” Invest in what interests you, and you’ll find that you’ll excel much more that way. Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Good Anxiety: https://bit.ly/3sPfbmU2. Profit First: https://bit.ly/3qZJMh43. Profit First for Real Estate Investing: https://bit.ly/48bDRWH Let’s Connect!Follow Amanda Neely on; Website: https://www.wealthwisdomfp.com/ Podcast: https://bit.ly/45L64lN Instagram: https://www.instagram.com/wealthwisdomfp/ YouTube: https://www.youtube.com/c/wealthwisdomfinancial LinkedIn https://www.linkedin.com/company/wealth-wisdom-financial/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dive into today's episode as I sit down with Sarah Orchard - once a corporate marketing executive, now a trailblazer in the short-term rental universe. Leveraging her experience from the corporate sector, Sarah is reshaping the rules of the short-term rental marketing game.Ever wonder why your direct bookings aren’t soaring? We uncover common marketing missteps you might be making and delve deep into the maze of marketing vs. advertising, crafting the perfect website, harnessing the power of Google reviews, and the magic of SEO.You’ll also discover the art of continuously putting your property on the map and pinpoint the social media hotspots every short-term rental owner should be tapping into.And here’s something you won’t want to miss: Sarah shares secrets on crafting a robust email list, a game-changer for your bookings.Boost your bookings, enrich your knowledge, and transform your Airbnb journey with Sarah’s pearls of wisdom. Don't miss out - hit play NOW!Timestamps for the key highlights in the episode[03:19] Know our guest; Sarah Orchard[03:58] How Sarah got into the world of short-term rental and acquiredThe Hudnalls Hideout: A Luxury Treehouse[07:32] How Sarah’s marketing role in the corporate world helped her in her STR life[10:04] The 7-step marketing system (The Customer D.E.L.I.G.H.T Marketing Blueprint®)[12:49] The difference between marketing and advertising [14:32] The importance of Search Engine Optimization (SEO) and having a website for anyone looking to maximize direct bookings in their business[16:39] What is Search Engine Optimization (SEO)? [18:34] How to update your meta title & meta description[21:30] The Importance of Google reviews for your business [22:44] How much emphasis should you place on proactively marketing your property on an [26:42] Optimal social media platforms to incorporate into your marketing strategy continuously[30:01] Tips on how to build your email list [32:47] Mistakes people make when building direct bookings[35:49] The secret to boosting your direct bookings quickly[37:26] The lightning round[42:33] How to get in touch with Sarah Orchard: https://www.instagram.com/getfullybooked/ Golden Nuggets Advertising and marketing are different; advertising is just one of the tactics you have access to as part of your overall marketing strategy. Google reviews increase your online exposure and improve your page rankings. The more the reviews, the better. “Marketing is like a tap; you can’t just turn it on and expect the results. You have to keep it dripping so that it fills the bucket.” Remember to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Yoast SEO plugin; https://yoast.com/Let’s Connect!Follow Sarah Orchard on; Website: https://get-fully-booked.com/ Instagram: https://www.instagram.com/getfullybooked/ Facebook: https://www.facebook.com/groups/thehospitalitymarketinghub Linktr.ee: https://linktr.ee/GetFullyBooked Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Dive into the world of mid-term rentals with Mel Volland in this enlightening podcast episode! Mel highlights why she loves the mid-term rental investing strategy and provides insightful guidance on the key factors to consider when choosing the perfect location. Additionally, she sheds light on crucial operating expenses.We chat it up about the practical aspects of running a mid-term rental business, addressing cleaning requirements and property maintenance. Like short-term rentals, designing your property holds immense power in distinguishing it amidst growing competition, ultimately boosting occupancy rates. She highlights that success in this venture requires shifting from a passive mindset to an active approach, focusing on client acquisition.As the episode unfolds, Mel guides us through analyzing a mid-term rental property and also covers the essential components of a mid-term rental lease agreement.Don’t miss out on this must-listen episode filled with invaluable tips and insights! Key highlights in the episode[02:20] A short bio of our guest; Mel Volland [03:33] What prompted Mel to shift from short-term to mid-term rentals?[07:12] Reasons why she loves the mid-term rental strategy[08:23] Factors to consider when choosing a location for mid-term rental[10:32] Operating expenses for the mid-term rentals[14:11] Start-up supplies for mid-term rentals[17:19] The cleaning requirements[20:09] Mid-term rental property maintenance[21:49] Analyzing a mid-term rental property [27:55] Tips on the best ways to get guests for your mid-term rental[31:41] The difference between co-hosting a short-term rental and mid-term rental[34:16] The components of a mid-term rental lease agreement[36:50] Mel’s advice to anyone who would want to venture into mid-term rental space[39:16] The lightning round[46:29] The upcoming mid-term rental meetup that Mel will be hosting inside the STR Sisterhood. (Check the events calendar: https://www.strsisterhood.com/)[47:52] Connect with Mel Volland: https://www.instagram.com/movesbymel/ Golden Nuggets Like short-term rentals, midterm rentals are also experiencing saturation, and design plays a significant role in making your property stand out, thereby ensuring an increase in your occupancy rate. Network with other investors and agents to encourage them to send you guests. To succeed in midterm rentals, you must shift from the mindset that this is a passive endeavor and instead focus on how you can operate your business to acquire clients. “Action breeds action.” ~Mel Volland Love the show? Subscribe, Rate, Review, Like, and Share!Resources Mentioned1. Furnished Finder: https://www.furnishedfinder.com/2. Zillow: https://www.zillow.com/ Let’s Connect!Follow Mel Volland on; Instagram: https://www.instagram.com/movesbymel/ Facebook: https://www.facebook.com/groups/1406930253018392/ Linktr.ee: https://linktr.ee/MovesbymelFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this engaging episode, we are joined by Brianne Hamilton, co-founder of Junction House Getaways & Junction House Properties. She sheds light on the intricacies of running a short-term rental (STR) business alongside her spouse. Drawing from her personal experiences, Brianne delves into the strategies that have helped her and her husband thrive in their partnership.One key takeaway is their thoughtful approach to defining roles within the business, allowing each partner to leverage their unique strengths for maximum efficiency. By assigning tasks that align with their individual capabilities, they’ve managed to maintain a harmonious balance while driving their STR venture forward.One challenge many couples face in such joint endeavors is maintaining a clear distinction between business and family conversations. Brianne shares a practical tip: leveraging shared notes on iPhones to distinguish conversations in these two important spheres of life.The episode offers valuable insights for couples seeking to collaborate harmoniously in the STR industry.Let’s tap into some of Brianne’s wisdom.Key highlights in the episode[02:28] Introducing today’s guest, Brianne Hamilton[02:53] How Brianne got into the STR space[06:26] Brianne’s experience running her short-term rental business with her spouse [10:48] How they determine roles and responsibilities in their STR business [14:36] How do they separate short-term rental conversations from family conversations?[18:38] How Brianne and her husband navigate the challenge of having different opinions about business[22:11] How to ensure that you are accelerating at the same pace as your spouse in business[26:07] Distinguishing between family and business conversations[26:49] Tip on how to utilize the shared notes on iPhone to distinguish between family and business conversations[29:44] Advice for anyone considering working with their spouse in the STR business[31:06] The lightning round[38:05] Best way to connect and learn more from Brianne HamiltonGolden Nuggets To ensure that you are accelerating at the same pace as your spouse in business, focus on tasks that align with your individual strengths. To accelerate your growth in the short-term rental industry, don’t depend solely on a single tool or platform. Don’t forget to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Brianne Hamilton on; Website 1: https://www.junctionhousegetaways.com/ Website 2: https://www.junctionhouseproperties.com/ LinkedIn: https://www.linkedin.com/company/junction-house-properties/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Step into an exhilarating episode where Debbie Todd, the visionary owner of The Woodlands at Hocking Hills, takes us on an unforgettable journey behind her groundbreaking giveback program in the short-term rental space.Learn what ignited Debbie's desire to transform lives, from her very first endeavors to the careful selection of charities she passionately supports. You’ll discover her distinctive donation formula and get a front-row seat to the real-world impact her contributions have fostered.Debbie also shares how she’s involving her guests in this charitable quest and making a real difference in people’s lives.Ever thought about creating your own giveback initiative? Debbie's advice and rich insights are a treasure trove, guaranteed to guide and inspire you in adding layers of purpose to your “Airbnb biz.”Get ready for a dose of inspiration!Key highlights in the episode[02:04] A quick bio of our guest; Debbie Todd[03:04] How she got started in short-term rentals [05:07 What inspired Debbie to start giving back to the community, and how did she select the charities she is donating to?[06:57] The formula she uses to allocate the amount for donations[13:29] How the donations are made to the charities[15:04] How she involves the guests in the donation and their reaction to the giveback program [17:47] How Debbie engaged her community in giving back[20:11] The amount of time she dedicates to the giveback program[23:00] Debbie’s advice to anyone who would want to implement a giveback program within their STR business [27:40] The lightning round[32:01] Get in touch with Debbie ToddWebsite: https://www.thewoodlandsathockinghills.com/ Golden Nuggets “When you invest time and energy upfront, it pays off in dividends.” “Short-term rentals are not passive income.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Debbie Todd on; Website: https://www.thewoodlandsathockinghills.com/ Instagram: https://www.instagram.com/thewoodlandsathockinghills/ Facebook: https://www.facebook.com/profile.php?id=100072403310165 Linktr.ee: https://linktr.ee/Thewoodlandsathockinghills Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Welcome to this inspiring episode featuring Lori Shaw, a fellow STR sister and founder of Lori Shaw Interiors. In this candid conversation, she shares her inspiring journey of resilience and success. Discover how Lori fearlessly confronted a breast cancer diagnosis while simultaneously embarking on her path in the world of short-term rentals.Lori unveils the unwavering determination that propelled her forward during this challenging time, offering invaluable insights into navigating life’s twists and turns. Additionally, we chat about her stress-relieving strategies, emphasizing the power of a positive frame of mind in every aspect of life. Lori wisely asserts that “Mindset plays a huge role in everything.”With her unique blend of resilience, creativity, and unwavering positivity, Lori Shaw’s story is a beacon of hope and inspiration for anyone seeking to conquer challenges.Tune in and enjoy!Timestamps for the key highlights in the episode[02:20] Meet our guest; Lori Shaw[02:49] How she entered into the short-term rental space[04:20] How Lori got diagnosed with breast cancer[11:47] What helped Lori navigate through her cancer diagnosis while starting in short-term rentals?[17:57] How she furnished her short-term rental[19:51] What led Lori to become a short-term rental-specific designer?[24:44] The transition process into the short-term rental design business[28:23] Her favorite strategies for relieving stress [31:57] What Lori has learned through her journey[33:00] The lightning round[37:45] Connect with Lori Shaw Website: https://lorishawinteriors.com/ Golden Nuggets “Mindset plays a huge role in everything.” “Having a positive frame of mind is critical to anything you want to achieve.” “It doesn’t feel like work when you love it.” Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Lori Shaw on; Website: https://lorishawinteriors.com/ Instagram: https://www.instagram.com/lorishawinteriors/ Facebook: https://web.facebook.com/LoriShawInteriors/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In the dynamic and fiercely competitive world of Airbnb and short-term rentals, standing out and leaving a lasting impression is the key to success for owners and operators. It's not just about providing a place to stay; it's about creating an experience that guests will remember and cherish. In this exciting episode, we have the privilege of being joined by Rebecca Lombardo, co-founder of The 100 Collection. Branding plays a crucial role in the success of any business, and short-term rentals are no exception. Rebecca unveils the profound significance of branding for owners and operators alike. More than just a logo or a catchy slogan, a strong brand is about forging a unique identity that resonates with guests and sets your property apart from the competition.As Rebecca shares her expertise, she reveals the four essential traits that successful short-term rental brands have in common. Understanding these key elements will empower you to build a brand that not only attracts guests but also creates a loyal following of delighted customers.So, if you're eager to elevate your short-term rental business to new heights and create a lasting impact in the minds of your guests, this episode is a must-listen! Join us as we unlock the power of branding in the world of hospitality and embark on a path to create a distinctive and unforgettable experience for your guests.Happy listening!Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[02:39] Know our guest; Rebecca Lombardo[03:28] How Rebecca transitioned from a journalist into the short-term rental space…..[04:25] How Rebecca’s prior experience has helped her be successful in her current role at The 100 Collection[05:49] Why branding is important for short-term rental owners/ operators [07:06] 4 Things successful brands have in common[07:13] #1 Relevance [10:02] #2 Value [15:53] #3 Clear and consistent messaging[17:50] Should you use AI to build a brand?[19:11] #4 Memorable[21:38] What are the essential elements of branding a short-term rental business?[23:58] Why a brand style guide is important for a short-term rental business[27:56] How to build a brand from scratch[30:18] Should you rebrand your business?[32:22] Mistakes that STR owners make when branding their business[38:40] The lightning round[43:49] Best way to connect and learn more from RebeccaLinkedIn: https://www.linkedin.com/in/rebeccabredholt/ Golden Nuggets “Your brand is what your guests say it is.” ~ Rebecca Lombardo “Your properties are not your business; they are a product of your business. You have to elevate yourself above the properties.” ~Stacey St. John “Brand is consistency from discovery to experience.” ~Rebecca Lombard Love the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Unreasonable Hospitality: https://bit.ly/457NQdzLet’s Connect!Follow Rebecca Lombardo on; LinkedIn: https://www.linkedin.com/in/rebeccabredholt/ Website: https://theonehundredcollection.com/ Instagram: https://www.instagram.com/theonehundredcollection/ TikTok: https://www.tiktok.com/@the100collection Facebook: https://www.facebook.com/theonehundredcollection Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Today we dive into the world of spectrum-friendly vacations with Suzanne Hacker, the visionary founder of Spectrum Friendly Vacations. Suzanne shares her motivation behind focusing on spectrum-friendly short-term rentals and sheds light on the challenges faced by families with children on the autism spectrum while traveling.She provides invaluable tips so you can learn how to make your Airbnb a secure and accommodating environment for kids with autism. You’ll learn how simple changes like securing the front door, implementing staircase safety measures, and creating an autism-friendly kitchen can make a significant difference. Discover the impact of room color choices and the essential accessories that can transform any home into a spectrum-friendly haven.Suzanne emphasizes that it’s possible to make a home spectrum-friendly with a low budget, and it doesn’t consume time because you can seamlessly incorporate these changes during turnovers.Tune in and discover how small changes and thoughtful additions can transform your short-term rental into a welcoming and inclusive space for families with autism.Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[02:12] Who is Suzanne Hacker?[02:57] What prompted Suzanne to focus on spectrum-friendly vacation rentals [05:38] Challenges experienced by families that have children on the spectrum when traveling [08:00] How can hosts ensure the front door is secure for kids with autism?[11:09] Staircase safety tips to make your vacation rental spectrum friendly[13:16] Safety tips for an autism-friendly kitchen[14:42] Room color choices for children with autism[16:00] Accessories to include in your home to make it spectrum friendly[18:40] What’s the budget to make a home spectrum friendly?[22:04] Suzanne’s training for vacation rental owners on how to make their properties more spectrum-friendly [23:19] Why most families with autistic children don’t travel very much and why you should be more compassionate as a host[27:08] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you were starting out in your business? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [34:19] Best way to connect and learn more from Suzanne:Golden Nuggets “It’s better to be more safe than sorry.” It’s possible to make a home spectrum-friendly with a low budget, and it doesn’t consume time because you can seamlessly incorporate these changes during turnovers It’s essential to find people who you resonate with and learn from their experience and their education Don’t forget to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Suzanne Hacker on; Website(Business): https://www.spectrumfriendlyvacations.com/ Website(Personal): https://www.suzannehacker.com/ Instagram: https://www.instagram.com/spectrumfriendlyvacations/ Linktr.ee: https://linktr.ee/suzannehacker Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this engaging episode, I’m thrilled to welcome Vivian Yip and Regan Sonnabend, who reveal why the mid-term rental strategy is a solid wealth-building opportunity. They provide valuable insights on how to effectively analyze mid-term rentals and also discuss how to navigate the challenges that come with mid-term rentals.Are you on the fence about rental strategies? Vivian and Regan offer their expert advice on positioning a property as a short-term rental, mid-term rental, or long-term rental.Vivian and Regan also share their fascinating story of how they met and have built a successful business together, The Hestia Brand- Corporate Rentals USA.Tune in and enjoy! Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[02:34] Get to know our guests; Vivian Yip & Regan Sonnabend [05:03] How Vivian & Regan met, and the business they share[06:03] How The Hestia Brand- Corporate Rentals USA evolved[08:55] The housing request process[10:12] Why the mid-term rental strategy is a good solid wealth-building strategy [13:46] How to effectively analyze a mid-term rental [16:51] Analyzing price and occupancy trends for the mid-term rentals using the PriceLabs market dashboard[18:40] Saturation in the mid-term rental space[21:16] The source of the housing requests for The Hestia Brand- Corporate Rentals USA[23:23] What are the requirements for a property owner to join the HESTIA family? [25:54] Challenges in the mid-term rental space and how to navigate them[28:37] Their advice to a property owner who is unsure whether to position a property as a short-term rental, mid-term rental, or long-term rental[30:41] The lightning round[39:44] Connect with Vivian & Regan: https://www.instagram.com/corporaterentalsUSA/ Golden Nuggets Mid-term rentals should be located close to hospitals, highways, and major employers “Quality creates loyalty.” “The secret to doing well in mid-term rentals is having an open extended calendar.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Vivian & Regan on; Website: https://corporaterentalsusa.com/ Instagram: https://www.instagram.com/corporaterentalsUSA/ Linktr.ee: https://linktr.ee/vivianyip Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Welcome, and thanks for checking this week’s STR Sisterhood episode.Partnerships are a catalyst for success both in business and in life. They combine unique strengths, perspectives, and expertise to create a harmonious synergy surpassing individual capabilities. However, partnerships are not without challenges. They require mutual trust, effective communication, and collaborative problem-solving to navigate the ups and downs.Join Sarah Karakaian and Annette Grant in this exciting podcast episode as they share their incredible journey as partners. They dive into the intricacies of their thriving partnership and their ventures in the world of short-term rentals. Moreover, they discuss the exciting projects they undertake together and the invaluable lessons they’ve learned from working side by side.Prepare to be inspired by their journey as they share their typical day, the key elements that make their partnership work, and the undeniable benefits of hiring a bookkeeper.Tune in and discover the secrets of successful partnerships and the transformative power they hold.Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[02:52] Meet our guests; Sarah & Annette, and find out how they teamed up[11:25] The projects that they do together [13:01] What does a typical day look like for Sarah and Annette?[23:22] What makes their partnership work?[34:59] Why you should hire a bookkeeper [35:44] The most valuable lesson they have learned from working together[38:21] The lightning round[44:08] The upcoming conference at Columbus, Ohio[46:24] Grab the $100 Discount on the ticket (Code: Sister)Website: https://tfvcon.com/Golden Nuggets Anyone should go into any project with the end in mind and how it does come to an end Partnerships aren’t going to be amazing the entire time “Profits are better than wages.” Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Sarah & Annette on; Website: https://www.thanksforvisiting.me/ Instagram: https://www.instagram.com/thanksforvisiting_/ Podcast: https://www.thanksforvisiting.me/podcast Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Content marketing is a powerful tool for short-term rental hosts looking to make a massive difference in attracting guests and standing out. You can effortlessly build connections and foster trust with your potential guests by crafting compelling and informative content.Whether through blogs, videos, or social media posts, content marketing is your ticket to getting free traffic to your listing and maximizing your success. Today we are joined by Jodi Bourne, a vacation rental consultant, marketing coach, and web designer.Jodi shares invaluable tips & strategies to create compelling content that attracts free traffic to your short-term rental and emphasizes that blogging is the best strategy for search engine optimization.Unveiling the secrets of great blog content, Jodi walks us through the must-have elements that captivate readers and keep them coming back for more. Moreover, she explores the concept of content pillars and their importance in content marketing.Additionally, Jodi reveals How to integrate email marketing into content marketing and shares an inspiring success story of a client who achieved remarkable results by implementing her advice.Let’s tap into some of her wisdom. Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[02:19] Jodi Bourne’s bio[03:36] How Jodi got started in the short-term rental space[07:15] What is content marketing, and why is it important for a short-term rental host? [08:34] Content marketing tips & strategies for short-term rental hosts and owners[10:05] How to come up with content marketing topics for STRs[20:38] How to transcribe audio using Google Docs[23:33] How often should you post content?[26:18] Content pillars/themes and why they are important[31:47] Must-have elements of great blog content [32:59] The success story of a client that Jodi helped to build a successful blog [35:55] How to integrate email marketing into content marketing [39:15] Jodi’s advice to people struggling with perfectionism in content marketing[43:35] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you were starting out in your business? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [48:04] Best way to get in touch with Jodi: https://jodibourne.com/ Golden Nuggets The purpose of content marketing is to build connections, build authority, and build trust. Content marketing is the best way to get free traffic to your listing Blogging is the best strategy for search engine optimization “Progress, not perfection.” ~Marie Forleo Love the show? Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. AnswerThePublic: https://answerthepublic.com/2. Substack: https://substack.com/Let’s Connect!Follow Jodi Bourne on; Website: https://jodibourne.com/ Instagram: https://www.instagram.com/heyjodibourne/ Facebook: https://www.facebook.com/HeyJodiBourne/ LinkedIn: https://www.linkedin.com/in/jodibourne/ Podcast: https://savvyhostpodcast.com/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, we learn about the fascinating journey of Ashley Arthur, an amazing STR Sister who transitioned from the restaurant industry to become a successful short-term rental investor. Join us as we explore Ashley's unique story and learn how her leadership skills from running a restaurant business seamlessly translated into her flourishing "Airbnb biz."During our conversation, Ashley generously shares her experience of working alongside her spouse in this venture and the transformative power of operating within your zone of genius. She reveals the process of identifying her genius zone and how it played a pivotal role in elevating her short-term rental business to new heights. Furthermore, Ashley emphasizes the importance of strategic delegation, freeing up valuable time to focus on operating within your area of expertise.Tune in now for an engaging discussion that will undoubtedly leave you motivated and empowered.Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERKey Highlights[02:36] Know our guest; Ashley Arthur, and know where she is located [03:14] Her current STR portfolio [04:00] How she got into the short-term rental space [08:01] The leadership skills Ashley learnt from her successful restaurant business and how they have translated into STR effectively[09:54] Why she decided to sell her restaurant and venture into real estate[12:24] Ashley’s experience running a business with her spouse[14:08] The benefits of operating in your zone of genius [15:58] How did Ashley discover her genius zone?[17:24] The File person vs Pile person[18:48] The biggest challenge she encountered during the property rehab process and how she navigated it[21:13] How is Ashley financing her properties? [25:21 Why she is considering self-managing her properties [29:22] What’s next in Ashley’s journey? [33:28] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you were starting out in your business? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [40:09] Connect with Ashley: https://www.ajmyagent.com/ Golden Nuggets Delegating frees you up to operate in your genius zone “Time is our most valuable asset.” It’s essential that we celebrate the small wins along the way because a bunch of small wins adds up to a big win over time Don’t forget to Subscribe, Rate, Review, Like, and Share! Resources Mentioned1. Innercise: The New Science to Unlock Your Brain’s Hidden Power: https://bit.ly/3NvZnvSLet’s Connect!Follow Ashley Arthur on; Website: https://www.ajmyagent.com/ Instagram 1: https://www.instagram.com/awayframe/ Instagram 2: https://www.instagram.com/ashleyjarthur/ Facebook: https://www.facebook.com/AJmyagent/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Join us for an engaging podcast episode featuring Meghan Cruse, an expert short-term rental designer and consultant specializing in Airbnb hosts and short-term rental property owners. Get ready to unlock the secrets of creating remarkable guest experiences while maintaining a healthy and aesthetically pleasing space.Discover the insider "tricks of the trade" as we delve into practical tips that will elevate your property to new heights. Learn how to effortlessly keep your space smelling delightful without compromising the well-being of your valued guests.But that's not all! We delve into the fascinating realm of biophilic design with Meghan. Uncover the power of incorporating natural elements into your property, bringing the beauty of the outdoors inside and curating an environment of tranquility and serenity for your guests.Whether you're a seasoned Airbnb Superhost or a brand new host, this episode is a must-listen. Join us as we take your "Airbnb biz" to the next level. Don't miss out on this opportunity to revolutionize your short-term rental success!Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[02:24] A short bio of our guest; Meghan Cruse[03:39] What prompted Meghan to get into STR space, and how did she start designing properties? [07:09] The Art of guest experience[10:36] Tips on how to get rid of musty smells in your property[13:27] The health hazards of plug-in air fresheners and the best alternatives for a great-smelling home [19:04] Where to purchase essential oils & lead diffusers and key considerations before buying[22:13] Pro tips to make your short-term rental property stand out [26:48] How to bring biophilic design elements into your short-term rental property[30:30] Tips on how you can start incorporating the biophilic design into an already-designed property[35:01] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you were starting out in your business? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [39:54] Connect with Meghan Cruse: https://www.instagram.com/megcruserealtor/ Golden Nuggets If the air is pure, it shouldn’t smell like anything. If the space is clean, it shouldn’t have an odor at all, whether good or bad “The cleaning company is the backbone of your business, and without a good one, your reviews are going to suffer.” “Unless we are recognizing the progress that we’re making, it’s really difficult to stay focused on the prize.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!Let’s Connect!Follow Meghan Cruse on; Website: https://consultembodied.com/ Instagram: https://www.instagram.com/megcruserealtor/ Linktr.ee: https://linktr.ee/mcruse Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Discovering and understanding your investor persona can unlock a world of advantages in your STR entrepreneurial journey. Find out how in this amazing episode with Kate Stoermer, founder of The CEO Host.In this episode, we discuss the most common challenges STR investors face, the five distinct investor personas (along with their characteristics), and how to bridge the gap between spouses with different investor personas. Kate offers valuable insights and strategies to help them align their investment goals and foster a harmonious partnership.We also delve into whether it’s better to partner with someone who shares your investor persona or has a different one.Listen in and grow your knowledge!Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERTimestamps for the key highlights in the episode[03:31] Meet our guest, Kate Stoermer[04:06] How Kate got started in the world of short-term rentals [07:41] The most common challenges faced by STR property investors[10:18] What is an investor persona?[12:57] 5 types of investor personas[18:31] Strategies Kate uses to help bridge the gap between spouses who have different investor personas [20:15] Questions to help you identify your investor persona[21:27] The advantages of identifying your investor persona[28:54] When considering joint ventures, should you team up with a partner who shares your investor persona or has a different one? [34:46] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you started out in the world of short-term rentals? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [38:06] Connect with Kate: https://www.theceohost.com/Golden Nuggets Your goal in STR determines your action list “Just because something is right for me doesn’t mean it’s right for you, and just because something is right for you doesn’t mean it’s right for the next person.” Identifying your investor persona helps you to understand what your priority should be and brings a strategic approach to how you are consuming content and who you’re learning from “Your property is simply a product of your business.” Remember to Subscribe, Rate, Review, Like, and Share! Let’s Connect!Follow Kate Stoermer on; Website: https://www.theceohost.com/ Facebook: https://www.facebook.com/theceohost LinkedIn: https://www.linkedin.com/in/kate-stoermer/ Instagram: https://www.instagram.com/theceohost/ Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

Are you considering rehabbing a property but don’t know where to start? Look no further! In this captivating podcast episode, Aubrey Carlson shares invaluable insights on rehabbing properties that will leave you confident and well-prepared.Whether you’re considering rehabbing out of state or locally, Aubrey sheds light on the pros and cons of both options and discusses how to estimate rehab costs. She emphasizes the importance of vetting contractors and discusses the red flags that indicate it’s time to fire a contractor. Moreover, Aubrey provides a comprehensive list of questions to ask a contractor’s references before hiring.Drawing from her own experience, Aubrey shares a personal story about her biggest challenge during rehabbing and how she successfully overcame it. For anyone embarking on a property rehab journey, Aubrey’s advice is a guiding light filled with wisdom and practical tips that will set you on the right path.Don’t miss out on this must-listen episode filled with invaluable tips and insights. Timestamps for the key highlights in the episode[04:01] A quick bio of our guest; Aubrey Carlson [05:22] How Aubrey got started in short-term rentals [08:18 The short-rental regulations in San Diego[11:12] Advantages of buying ugly properties [14:37] Greatest tip you should know when rehabbing a property [15:04] Rehabbing out of state vs. rehabbing locally[20:15] Estimating rehab costs[27:07] When should you fire a contractor?[29:15] How to vet a contractor [33:33] Questions to ask a contractor’s references before hiring[35:29] Aubrey’s experience working with contractor referrals[40:25] The Biggest challenge in her property rehab experience and how she navigated it[42:12] Her advice to anyone looking to rehab their property[44:31] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you started out in the world of short-term rentals? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [49:21] Link with Aubrey: https://www.instagram.com/mary.aubrey/ Golden Nuggets “Experience gives you confidence.” “Hire slowly and fire fast because if they are not the right fit for your business, they will become toxic to your business. “Jump out of the airplane and figure out the parachute on the way down.” “Don’t let your fear guide your actions; instead, understand your fear and tap into people who can help you get the rehab project done.” Don’t forget to Subscribe, Rate, Review, Like, and Share! Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERLet’s Connect!Follow Aubrey Carlson on; Instagram: https://www.instagram.com/mary.aubrey/ Linktr.ee: https://linktr.ee/saltandsky Follow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs

In this episode, I sit down with Paige Hayes, an interior designer with a passion for vacation rentals. Paige shares her insights on how to infuse your property with a compelling narrative that sets it apart from the rest. By weaving intentional design choices into the story of your space, you can create an ambiance that leaves a lasting impression on your guests.We also learn about Paige’s "SSUFF Method," a creative approach that helps you craft an alluring space without breaking the bank. You’ll learn Paige’s secrets for how to strike the perfect balance between saving money and maintaining the highest standards for your guests.And let's not forget the importance of capturing your design's essence through stunning photographs. Paige guides you through the process, ensuring that your visuals convey the soul of your space and entice guests to experience it firsthand.If you're ready to create a home away from home that resonates with your guests on a deeper level, this episode is for you. Tune in and enjoy! Timestamps for the key highlights in the episode[03:36] Who is Paige Hayes, and where is she located?[05:25] How she got started in STR interior designing [09:05] The concept of the story of a property[13:08] How to create the story of your property[15:25] The ‘SSUFF’ design method[16:26] Why you should not copy other people’s designs [20:08] How to create a brand for your property[23:44] Tips for taking great property photographs with an iPhone[27:45] Decision fatigue when decorating a property and how to overcome it[31:56] Coohom software for furniture layout; https://www.coohom.com/[33:54] The balance between budget and quality[36:55] Ideas to help you save money when getting quality items[40:24] The lightning round: Where is your favorite place to vacation? What’s one place you’ve never been to that you want to visit? What’s one thing you know now that you wished you knew when you started out in this business? What’s the best piece of advice you’ve ever been given? What’s one thing and/or person that you are grateful for today? [46:11] Connect with Paige: https://hayes-and-co.com/Golden Nuggets Putting the story of your property together before starting the design helps you choose details that make your property stand out and give an amazing experience to your guests. Nothing is going to sell your property to your guests like the photos. You can do the most amazing design, but nobody will book your property if you don’t photograph it right. “You get what you pay for in life.” “Life is what happens to you while you’re busy making other plans” ~John Lennon. Love the show? Subscribe, Rate, Review, Like, and Share!Inhaven Offer | Get $50 off your first order at inhaven.com/sister and use code SISTERResources Mentioned Coohom: https://www.coohom.com/ Minoan: https://www.minoanexperience.com/ Let’s Connect!Follow Paige Hayes on; Website: https://hayes-and-co.com/ Instagram: https://www.instagram.com/hayes_and_company/ Facebook: https://www.facebook.com/hayesandcointeriors Linktr.ee: https://linktr.ee/Hayes_and_companyFollow Stacey St. John on; Website: https://staceystjohn.com/ Facebook: https://web.facebook.com/groups/911671659592801?_rdc=1&_rdr Fire link: https://lnk.to/z4iJAlgs