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Mindset Shift, Money Made: Cathy Griffin’s Journey from Employee to STR Bosslady
Season 1 · Episode 65

Mindset Shift, Money Made: Cathy Griffin’s Journey from Employee to STR Bosslady

The STR Sisterhood · Stacey St. John

January 30, 202445m 15s

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Show Notes

Ever dream of ditching your day job and becoming your own boss? Tune in as Cathy Griffin, a downtown Pensacola Airbnb Superhost, shares her inspiring journey from cubicle dweller to vacation mogul. You'll learn how she rewired her mindset, built a thriving short-term rental empire, and keeps her calendar booked year-round. 


Get ready for insider tips, marketing secrets, and a healthy dose of "you can do it, too!" inspiration. Don't miss this episode if you're ready to turn your vacation rental dreams into reality.


Oh, and don’t forget to take advantage of the AMAZING $150 special offer Turno is offering to you as a listener! Check it out here: https://bit.ly/sisterhoodturno


HIGHLIGHTS AND KEY POINTS:

[02:48] Who is Cathy Griffin, and where is she located?

[03:55] How she got started in the short-term rental world

[05:21] How Cathy shifted her mindset from being an employee to becoming her own employer

[09:48] Recommended reading to help you change your mindset

[19:20] What she has learned on her journey of operating a fully-fledged STR business

[21:14] The strategies she utilizes to keep her booking calendar full

[23:49] Her preferred methods for direct marketing during the off-season

[27:29] How often does she engage with individuals on her email list, and what content does she share with them?

[29:16] Cathy’s favorite email marketing software

[32:02] Where does she currently live?

[35:11] What Cathy has learned about herself since she transitioned from being a W-2 employee

[37:11] The Lightning Round

[41:17] Follow and connect with Cathy Griffin


Golden Nuggets

  • You are what you think about. 
  • “When you learn how to train your brain for success, you can achieve anything you want.” ~Stacey St. John  
  • “You can craft the future you desire.” 
  • “The most direct marketing is local networking.” 

 

                        Don’t forget to Subscribe, Rate, Review, Like, and Share! 

 

Resources Mentioned

1. Think and Grow Rich: https://bit.ly/41amTF6

2. The Magic: https://bit.ly/3U9aCPT

3. Innercise: https://bit.ly/3NvZnvS

 

Let’s Connect!

Follow Cathy Griffin on;


LinkedIn:https://www.linkedin.com/in/cathy-griffin/


Follow Stacey St. John on;


Fire link: https://lnk.to/z4iJAlgs