From Bland to Grand: Janelle Lawrence’s Guide to Creating a Wow-Factor Property
The STR Sisterhood · Stacey St. John
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Show Notes
Ready to create a visual masterpiece in your Airbnb or short-term rental? Join me as I sit down with Janelle Lawrence, a creative powerhouse, who reveals her secrets to making properties truly unforgettable.
From eye-catching focal points to creating a space that tells a story, Janelle’s approach goes beyond aesthetics—it's about crafting experiences for her guests. Discover the power of focusing on what matters and learn how to turn your Airbnb’s unique personality into its biggest selling point.
Whether you're a DIY enthusiast or considering bringing in a pro, this conversation is packed with inspiration and actionable tips to elevate your listing to the next level.
Don’t miss out on this fun-filled, tip-packed conversation! Listen now!
HIGHLIGHTS AND KEY POINTS:
[04:29] A short introduction about our guest Janelle Lawrence
[06:40] Janelle shares her journey as a DIYer and to realizing the need to bring in professionals
[11:41] Transitioning as a graphic designer and wedding photographer into short-term rental designing
[16:39] Janelle’s approach in uncovering and highlighting a property's unique personality
[20:52] Tips on crafting unique ideas without the Cheese Factor
[26:01] How Janelle and her husband’s complementary skills and shared personality traits contribute to their successful collaboration in their short-term rental
[29:54] Helping others design unique, impactful spaces for short-term rental properties
[36:58] When to call in the Pros to avoid costly DIY mistakes in design
[39:33] The importance of strategic investment in short-term rental design, branding, and marketing
[47:34] The importance of both design and guest experience in short-term rentals and the need for a cohesive approach
[54:17] The lightning round
Golden Nuggets:
- “If you're out shopping for a car and you can't tell the difference between a Hyundai and a Rolls Royce, it's not in your best interest to buy the Rolls Royce, even if you could afford it, right? Because you don't appreciate it, it doesn't mean a lot to you, and there's something else you could use that money for.”
- “If you are honest with yourself, and you like, flip through Airbnb for the ones that are in your area, and you can't tell which ones are the superstars, or you can tell, but you aren't quite sure what elements get it there, then that's probably when you need to bring someone in to pay, to pay for it, because it's affecting your business, a business decision at that time.”
- “I think that there are so many hosts to at least, that I've come across Not, not in our Facebook community or the Accelerator, or anything like that, but just in in the industry that have this mentality that, well, I'm buying a property and it's turnkey, and it's already renting, so I don't need to do anything to it, right? And I look at that as a lost opportunity.”
- “There are ways to delegate the money to make the most impact.”
- “There's a community out there that will help, and it is so much easier to do things with other people and to bounce ideas off of each other.”
- “70% of your great ideas come to you when you're not actually sitting down to do work”
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