The Startup CPG Podcast

In this episode of the Startup CPG podcast, Daniel Scharff sits down with David Fudge, co-founder of Aplós, to discuss the journey of building a premium non-alcoholic spirits brand. David shares insights from his time leading brand at Bonobos, where he helped pioneer the direct-to-consumer model, and how those experiences informed his approach to creating Aplós—a brand redefining the cocktail experience without compromise.They explore the growing non-alcoholic beverage market, the importance of thoughtful branding, and how Aplós balances innovation and tradition with the help of renowned mixologist Lynette Marrero. David provides actionable strategies for scaling an e-commerce business, including influencer partnerships, creative optimization, and leveraging AI tools to stay ahead in a competitive landscape.David also reflects on lessons learned from both successes and missteps, offering actionable advice for aspiring founders looking to carve out a space in competitive markets. Whether you're interested in building a brand, excelling in e-commerce, or creating a product that stands the test of time, this episode is packed with valuable takeaways.Don’t miss this engaging conversation with one of the most thoughtful minds in CPG —tune in now!Listen in as they share about:The Vision and Product Development of AplósThe Evolution of the Non-Alcoholic Beverage MarketBranding and Marketing StrategyE-commerce StrategiesNotable Challenges and Low ROI learningsTools and RecommendationsAdvice for EntrepreneursEpisode Links:Website: https://www.aplos.world/ LinkedIn: https://www.linkedin.com/in/dwfudge/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff chats with Heidi Traore, Supplier Relationship Development Manager, and Jeanette Bloss, Category Manager, from NCG (National Co+op Grocers). Together, they provide an in-depth look at NCG’s role as a powerful partner for natural channel brands and co-op grocery stores.Heidi breaks down what NCG is and how it functions as a secondary cooperative, helping hundreds of co-ops across the country thrive through centralized procurement, retail services, and retail development. Meanwhile, Jeanette offers invaluable insights into the world of category management, including how brands can position themselves for success during NCG’s formal category reviews, the importance of data, and identifying opportunities that align with emerging trends.From navigating distributor relationships with UNFI, to understanding the power of promotions like co-op deals and coupons, to the booming interest in dumplings, mocktails, and mushroom-based products. Heidi and Jeanette also share what they look for in brands, tips on smart outreach, and how NCG fosters true partnerships to drive long-term success.Ready to take your brand to the next level? Tune now!Listen in as they share about:NCG (National Co+op Grocers) OverviewOpportunities for Brands at NCGThe Process for Brands to Partner with NCGTrends and Category InsightsWhat NCG Looks for in BrandsEpisode Links:Website: https://www.ncg.coop/ Jeanette’s LinkedIn: https://www.linkedin.com/in/jeanette-bloss-aa2814149/ Heidi’s LinkedIn: https://www.linkedin.com/in/heiditraore/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy chats with Caroline Howard, one of the co-founders of Walker Brothers, a kombucha brand crafting both non-alcoholic and hard kombucha. Caroline shares the story behind Walker Brothers’ inception, including how a family scoby and a shared passion for beverages sparked the brand’s journey. She dives into the creative process behind their clean, modern branding, the challenges of scaling production, and the strategic decision to brew in-house for superior flavor.Caroline also discusses the dual-pathway distribution strategy they’ve developed for their alcoholic and non-alcoholic product lines, how collaborations with brands like Rishi and Counter Culture Coffee have elevated their offerings, and what it takes to grow in highly competitive retail and regional markets. With Texas and Colorado on their radar, Walker Brothers continues to expand while staying true to their ethos of bridging kombucha culture and craft beverage communities.If you’re curious about raising capital, the importance of grassroots marketing, and building a brand that resonates with today’s thoughtful consumers, this episode is packed with valuable insights.Tune in now to learn how Walker Brothers is redefining kombucha!Listen in as they share about:Walker Brothers Origin StoryProduct DetailsDistribution StrategyBranding and PackagingMarketing ApproachCollaborations and InnovationsOutlook and VisionAdvice for EntrepreneursEpisode Links:Website: https://drinkwalkerbrothers.com/ LinkedIn: https://www.linkedin.com/in/carolinesessomshoward/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by a distinguished panel of investors, including Greer Tessler (Founding Partner at Simple Food Ventures), Daniel Faierman (General Partner at Habitat Partners), Carolyn Simmons (Partner at Melitas Ventures), and Andrew Reynolds (Co-Founder & General Partner at RCV Frontline). Together, they provide an in-depth exploration of the current fundraising environment for CPG brands, discussing realistic valuations, funding strategies for pre-seed and seed stages, and the nuances of engaging with angel investors versus institutional funds.The panel offers expert insights on investor expectations, from gross margin benchmarks to profitability strategies and the critical role of founder resilience. They also examine key industry trends, including the growth of better-for-you products, protein-enriched innovations, and clean-label global cuisines, while highlighting how founders can effectively differentiate themselves through strategic pitches, trust-building, and leveraging professional networks.They conclude with rapid-fire pitches from emerging brands and real-time feedback from the panel, making it a valuable resource for founders and industry professionals. Don’t miss this deep dive into the minds of top CPG investors—tune in now!Listen in as they share about:Fundraising EnvironmentMetrics and MarginsTrends of InterestRaising FundsInvestment CriteriaInvestor ExpectationsPitching to VCsQ&A and Brand PitchesHow to Approach VCsEpisode Links:Greer LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ Daniel LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Carolyn Simmons LinkedIn: https://www.linkedin.com/in/carolynsimmons/ Andrew Reynolds LinkedIn: https://www.linkedin.com/in/areynolds720/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy speaks with Katie Lefkowitz, founder of Harken Sweets, about her journey from concept to creating a successful better-for-you candy brand. Katie shares how her personal health journey inspired the development of candy bars infused with superfoods like dates and oats, offering healthier alternatives to traditional sweets.Katie covers Harken’s rapid expansion from a local launch in New York City to distribution in over 4,000 stores nationwide, including Walmart and Safeway, within just one year. Katie explains the challenges of product development, scaling manufacturing, and managing cash flow as a bootstrapped business. She also provides actionable advice for founders on navigating retail relationships, trade shows, and building an engaged community through social media.Katie also highlights her strategic approach to operations, the importance of persistence, and how her team is preparing for further innovation and growth in 2025. This episode provides valuable insights for entrepreneurs in the CPG space looking to scale effectively while maintaining brand focus. Listen now!Listen in as they share about:Katie’s Journey to Founding Harken SweetsProduct Development ChallengesEarly Launch StrategyMarketing and GrowthOperations and Cash FlowPersonal and Team DynamicsFuture Plans and Advice for EntrepreneursEpisode Links:Website: https://harkensweets.com/ LinkedIn: https://www.linkedin.com/in/katielefkowitz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, to tackle the five biggest mistakes brands make in operations—and how to avoid them. Jamie shares why "planning for the unexpected" isn’t just a saying, it’s a survival tactic, and explains how treating your co-manufacturer like a real partner can save you from production headaches.They also dive into the messy world of ramping up new equipment, keeping quality in check after launch, and knowing when to call in a consultant to save time, money, and sanity.If you’re navigating the wild world of CPG production, don’t miss Jamie’s top tips for keeping operations on track. Tune in and subscribe for more essential insights!Reach out to the Catapult team: https://bit.ly/catapultcpgListen in as they share about:Preparing for inevitable delaysBuilding a productive co-manufacturer relationshipManaging production ramp-up and quality controlSmart strategies for using consultantsCommunity and Resource SharingEpisode Links:Website: https://catapultserv.com/ LinkedIn: https://www.linkedin.com/in/fvmh97c/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Lindsay Hancock, founder of My Better Batch, about her journey from a corporate career in CPG to launching her own brand of premium cookie mixes. Lindsay shares her experience creating a product that fills a gap in the baking aisle, offering a clean, homemade flavor with simple ingredients. She delves into the challenges and strategies of working with co-manufacturers, preparing for scale, and standing out in a competitive market.Lindsay also reflects on the hurdles of launching during formal category review cycles, the importance of building strong relationships with retailers, and leveraging key differentiators like non-GMO certification and woman-owned business status to appeal to buyers. She offers valuable advice for emerging brands on navigating the retail landscape, working with brokers, and crafting a compelling brand story.Tune in to hear Lindsay's insights on operational readiness, creating eye-catching packaging, and building momentum for My Better Batch as it prepares to expand into national retailers.Don’t miss this inspiring conversation about resilience, creativity, and the reality of building a CPG brand from scratch!Listen in as they share about:Inspiration for My Better BatchProduct DevelopmentFinding the Right Manufacturing PartnerPackaging and BrandingSales and Retail StrategyOperational Preparations for ScalingMarketing and Social MediaAdvice for Emerging BrandsEpisode Links:Website: https://mybetterbatch.com/ LinkedIn: https://www.linkedin.com/in/lindsayhancock/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff explores the world of SupplySide West with Wiley Jones, Founder and CEO of Doss, who sponsored 2 lucky brands to attend SupplySide West this year - Paul and Barbara Logan from Uncle’s Ice Cream; and Mark Collis, CEO of Scout Organic.At Doss they're building tools for teams that work in the Real World. Manage your operations from PO to POS all within one platform. DossARP is a lightweight ERP and Data Platform, whether you need a total overhaul or want to unify fragmented systems, visit them at doss.comListen in as they discuss:DossSupplySide WestPreparation and Networking TipsGeneral Impressions of Supply Side WestNetworking and Supply Chain ConnectionsSocial and Emotional BenefitsWho Should AttendKey Trends and Focus Areas at the ShowInsights for Startups and BrandsChallenges and Lessons SharedEpisode Links:Wiley JonesWebsite: doss.comLinkedIn: https://www.linkedin.com/in/wileycwjones/ Mark CollisInstagram Handle: @skoutorganicWebsite: https://www.skoutorganic.com/Paul and Barbara LoganWebsite: https://www.unclesicecream.com/ Instagram: https://www.instagram.com/unclesicecream/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.comShow Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy sits down with Cason Crane, the founder of Explorer Cold Brew, to explore his journey from endurance athlete and consultant to the creator of a caffeine-conscious coffee brand. Cason shares his unique story, which includes summiting the highest peaks on every continent and competing on Race to Survive Alaska, and how these experiences shaped his perspective as a founder.They dive into the origin of Explorer Cold Brew, born out of Cason’s own need for decaf options during the COVID lockdown, and discuss the company’s mission to bring low-caffeine and decaf cold brew to coffee lovers everywhere. Cason speaks candidly about the challenges of building a brand in the competitive CPG space, from customer acquisition to establishing retail partnerships with Whole Foods and Sprouts, and his strategy to achieve profitability while remaining true to Explorer’s values.If you're a founder, coffee enthusiast, or curious about navigating the CPG industry, this episode is packed with practical advice and honest reflections on the startup journey.Tune in now to fuel your entrepreneurial spirit!Listen in as they share about:Explorer Cold Brew’s Unique Selling PointChallenges of Building a CPG BrandCustomer Acquisition StrategyFuture Retail ExpansionAdvice on Strategic PartnershipsHonest Perspective on Startup ChallengesEngagement with Startup CPG CommunityEpisode Links:Website: https://explorercoldbrew.com/ LinkedIn: https://www.linkedin.com/in/casoncrane/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, host Daniel Scharff sits down with Taylor Cathala, Senior Spirits Category Merchant at Whole Foods Market, to explore the intricacies of getting a brand into Whole Foods’ coveted spirits section. Taylor shares his journey from graphic design to category management, where he now oversees an evolving landscape of alcoholic and non-alcoholic beverages, including spirits, mocktails, and RTD cocktails. He dives into how Whole Foods makes its product decisions, balancing customer demand with strict quality standards, local sourcing priorities, and the unique regulatory challenges around spirits distribution.For brands eager to make it onto Whole Foods’ shelves, Taylor offers tips on navigating the Whole Foods supplier portal, creating compelling product pitches, and the importance of local relevance, sustainable ingredients, and strong distribution networks. He also highlights how brands can leverage social media and in-store demos to increase customer engagement and improve sales performance. Whether you’re an emerging local distillery or an established player, this episode is packed with valuable insights for breaking into the Whole Foods Market.Tune in to learn what it takes to stand out at Whole Foods and how to start the journey to the shelves!Want more insights like these? Don’t miss an episode—subscribe to the Startup CPG Podcast today!Listen in as they discuss:Whole Foods Market Supplier PortalQuality Standards and ComplianceDistribution and State RegulationsConsumer Decision-Making ProcessPrioritizing Local and Relevant BrandsCelebrity-Endorsed ProductsCustomer Engagement and Social MediaWhat Sets Brands ApartGrowth Potential and ExpansionAdvice for Submitting BrandsEpisode Links:Website: https://www.wholefoodsmarket.co.uk/ LinkedIn: https://www.linkedin.com/in/taylor-cathala-6762917/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy is joined by Woo Pailet, co-founder of LOO, a plant-based, eco-friendly wipes brand. Woo shares the inspiration behind LOO and the drive to create sustainable, beautifully designed wipes that appeal to both environmental and aesthetic concerns. She dives into the harmful impact of traditional plastic-based wipes and how LOO provides a better alternative with fully recyclable packaging and flushable wipes.Hear about the importance of networking, LOO's marketing strategy, and the challenges of launching a sustainable personal care brand—from participating in major trade shows like Expo West to balancing financial sustainability with growth, all while minimizing waste. Wu offers insights into bootstrapping the business, the role of persistence, and the importance of building a collaborative team to turn their vision into reality.Tune in for an inspiring conversation about innovation, sustainability, and the entrepreneurial journey behind LOO!Listen in as they share about:Why They Created LOOTeam Expertise and arget AudienceMarketing Strategy and Product FeaturesChallenges in Production and Team DynamicsDestigmatizing WipesFragrance and Product DevelopmentParticipation in Trade ShowsFinancial Management and SustainabilityEpisode Links:Website: https://www.loowipes.com/ LinkedIn: https://www.linkedin.com/in/woo-pailet-91818264/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, host Daniel Scharff engages with Nikhil Arora, co-founder of Back to the Roots, an innovative organic gardening company now selling $100M at retail. Nikhil shares the inspiring journey of how he and his co-founder, Alejandro Velez, transformed their initial idea of growing mushrooms from coffee grounds into a successful urban farming business.Nikhil opens up about the various kinds of advice he has received along his startup journey - the good, the bad, and with an overall focus on the perspective founders should have when hearing or giving advice, acknowledging that companies have very different paths, and what works for one person may not work for another. They delve into the essential qualities of resilience, focus, and adaptability in entrepreneurship, emphasizing that there is no one-size-fits-all approach to building a brand.Nikhil and Daniel explore the complexities of decision-making in the startup world, referencing Jeff Bezos’ "one-way" and "two-way" doors framework and contrasting it with Steve Jobs’ focus on product innovation. Nikhil opens up about the emotional challenges of entrepreneurship, including the pressures of comparison and the importance of a strong co-founder relationship in sharing the burdens of startup life.Tune in for a thought-provoking discussion filled with valuable lessons for aspiring entrepreneurs and seasoned business owners alike.Listen in as they share about:Background and Origin of Back to the RootsKey Growth StagesChallengesNetworking and SerendipityThe Nature of AdviceFinding Value in ExperiencesThe Role of Trust and CollaborationSusceptibility to Bad AdviceThe Importance of Having a Co-FounderOrganizational Structure and Financial InsightsEpisode Links:Website: https://backtotheroots.com/ LinkedIn: https://www.linkedin.com/in/aroranikhil/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Grace Kennedy chats with Sahithya Wintrich, the founder of Chutni Punch. Inspired by traditional South Indian chutni powders, Sahithya has turned her family's recipes into a unique line of seasonings that can be used in many types of dishes, not just Indian food.Sahithya shares her journey into the consumer packaged goods (CPG) industry, discussing the challenges she faced with product development, branding, and the importance of listening to customer feedback. She talks about her experiences promoting Chutni Punch at trade shows, building relationships with retailers, and balancing her business with her personal life.Together, Grace and Sahithya explore the importance of building a community and creating new products that help people enjoy tasty, healthy meals. Grace praises Chutni Punch for its success and its contribution to the startup CPG world.Don’t miss this inspiring episode! Tune in to learn from Sahithya’s journey and discover how you can make your own mark in the CPG industry. If you enjoyed this episode, please subscribe, rate, and share it with other entrepreneurs!Listen in as they share about:Introduction to Chutni PunchInspiration for the BrandDevelopment Process & Branding JourneyProduct Usage & Product VersatilityConsumer Engagement StrategiesTrade Show ExperienceBuilding Retail RelationshipsChallenges of Being a Female FounderBranding and Community BuildingFuture Plans for Chutni PunchEpisode Links:Website: https://chutnipunch.com/collections/frontpage LinkedIn: https://www.linkedin.com/in/sahithya-wintrich/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Paul Voge, Co-Founder and CEO at Aura Bora, a craft sparkling water company that has experienced remarkable growth from just 2 stores in 2019 to an impressive 10,000 stores in 2024. Paul shares his entrepreneurial journey, highlighting the challenges and realities of running a consumer packaged goods (CPG) startup in a fiercely competitive beverage industry.They explore the intricacies of distribution, retailer relationships, and the high stakes of navigating a market dominated by giants like Coca-Cola. Paul opens up about the operational hurdles of maintaining supply chains, forecasting demand, and the significant demands of fundraising, all while managing the emotional toll of entrepreneurship.They emphasize the importance of resilience, setting realistic expectations, and finding fulfillment in the entrepreneurial journey, despite the sacrifices and stresses involved. Paul offers valuable insights on maintaining a healthy mindset and the continuous learning required to build a sustainable business.Tune in to gain practical advice and inspiration for aspiring founders navigating the complexities of entrepreneurship.Listen in as they share about:Profitability and Challenges of the Beverage IndustryDifferences Between Big Brands and Small StartupsAcquisition PathwayDistributor and Retailer RelationshipsConsumer CompetitionEntrepreneurial MindsetExcitement vs. Stress in Growing a BusinessChallenges in Operations and LogisticsConstant Learning and AdaptingBalancing Personal and Business LifeCorporate Careers vs. EntrepreneurshipSetting Goals and ExpectationsEpisode Links:Website: https://aurabora.com/ LinkedIn: https://www.linkedin.com/in/paulvoge/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy welcomes Daniela Suarez, co-founder of iCalm Health, a pioneering company focused on creating natural supplements for stress relief. They delve into the inspiring journey of icalm, from its early beginnings to the intricacies of product development and the challenges that come with building a brand in the health industry.Daniela shares the obstacles she faced, including a startling incident involving a scam related to a celebrity endorsement, which highlights the critical importance of trust within the entrepreneurial community. One of the most fascinating aspects of this conversation is Daniela's experience co-founding a business with her sibling. She emphasizes how their familial bond enhances collaboration and creativity in their entrepreneurial endeavors.Daniela also underscores the significance of building connections in the startup ecosystem and discusses how organizations like Startup CPG play a vital role in fostering collaboration and support among entrepreneurs.Tune in for valuable insights on resilience, community, and innovation in the competitive world of natural supplements!Listen in as they share about:icalm Health OverviewAwareness of Anxiety|Development of the ProductResearch and FormulationLaunch Strategy and Target AudienceProduct Stability and IngredientsFlavor and TasteShelf-Stable ProductWorking with FamilyEpisode Links:Website: https://icalm.com/ LinkedIn: https://www.linkedin.com/in/daniela-suarez-55b97a25/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff interviews Paul Bianco, founder and CEO of Graphite Financial. They highlights the essential role finance plays in startup success, particularly within the e-commerce and CPG sectors. Paul emphasizes that finance should go beyond mere number-crunching, offering actionable insights that empower founders to make informed decisions. They discuss critical financial metrics such as margins, customer acquisition costs (CAC), and product costs, shedding light on how understanding these can guide strategic planning and promote sustainable growth.They also address the challenges of early-stage financial planning, underscoring the importance of having a good finance partner who assists in navigating risks while encouraging innovative ideas. Paul shares insights on effectively calculating CAC, considering direct and indirect expenses, and highlights the importance of analyzing customer behavior for evaluating profitability.With a focus on cash flow management, unit economics, and the experiences of entrepreneurship, this episode offers valuable strategies for startups looking to scale responsibly. Tune in now and discover how to elevate your financial strategy for long-term success!Listen in as they share about:Basics of Finance for StartupsFinance Tools and Templates for FoundersStages of Growth and Financial FocusFinance as a Strategic Co-pilotFinance Strategy as Startups GrowProfitability and MarginsCustomer Acquisition Costs (CAC)Using Agencies vs. In-House StaffOptimizing Payroll and ResourcesLifetime Value (LTV)ROAS (Return on Ad Spend) LimitationsGraphite’s ServicesHandling Underperforming EmployeesBusiness Strategy and ExitsDiversificationEpisode Links:Website: https://graphitefinancial.com/https://graphitefinancial.com/ LinkedIn: https://www.linkedin.com/in/paullbianco/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy interviews Charlie Gentry, the founder of TruJoy, a frozen Greek yogurt brand based in Austin, Texas. Charlie shares his inspiring journey as a solo founder, detailing his motivations for creating TruJoy and navigating the competitive food industry. He discusses the development process behind his yogurt, including the creation of innovative flavors that resonate with consumers and his commitment to quality through effective product formulation.Charlie also shares his strategies for expanding TruJoy's retail presence and managing distribution channels, emphasizing the importance of affordability and accessibility in reaching a broader audience. They highlight the value of community support and collaboration among entrepreneurs, showcasing how networking with fellow founders has positively impacted TruJoy's growth.Tune in to gain insights from Charlie's journey, and don’t forget to subscribe for more inspiring stories from the world of consumer packaged goods!Listen in as they share about:Inspiration Behind TruJoyProduct and Flavor DevelopmentBrand Name and PackagingChallenges of Being a Solo FounderResource Management and FundingMarketing Strategies and Social Media PresenceChallenges of Cold Chain LogisticsRetail Expansion and DistributionCommunity and NetworkingFuture PlansEpisode Links:Website: https://www.trujoyyogurt.com/ LinkedIn: https://www.linkedin.com/in/charlie-gentry-1382b7b2/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff interviews 3 of the leading CPG journalists. He’s joined by Elizabeth Crawford, Senior Editor at FoodNavigator-USA; Brooke Just, Associate Editor at Food Business News; and Adrianne DeLuca, Reporter at BevNET & Nosh. Together, they dive into why Trade Media is crucial for building brand credibility and discuss emerging trends like startup innovation and sustainability.The panelists share their coverage focus areas and discuss emerging industry trends like startup innovations and sustainability. They offer valuable pitching strategies for CPG brands, focusing on concise, data-driven storytelling, and clarity in messaging. During the episode, founders from Recoup Beverage, Grillicious, 22 Salute Spirits & Coffee, Millie's Sipping Broth, No regrets, Fishtown Pickle Project, and Secret Salad deliver 30-second pitches to the panelists, receiving actionable feedback.Stick around for valuable advice on maximizing your media exposure, including submitting press releases to Startup CPG Newswire and building relationships with journalists. Don’t miss out—Tune in now!Listen in as they share about:Importance of Trade MediaNetworking OpportunitiesPublications and Coverage AreasStory Interests and TrendsPitching StrategiesBrand Pitches - Recoup Beverage- Grillicious- 22 Salute Spirits & Coffee- No regrets- Millie's Sipping Broth- Fishtown Pickle Project- Secret SaladFeedback and Final TipsEpisode Links:FoodNavigator-USA WebsiteElizabeth Crawford LinkedInSosland Publishing WebsiteBrooke Just LinkedInNosh WebsiteBevNET WebsiteAdrianne DeLuca LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy interviews Jilleo Recio, founder of RĒJINS, a luxury skincare brand dedicated to celebrating and catering to maturing, melanin-rich skin. Jilleo shares his personal journey and motivations for creating RĒJINS, inspired by his experiences in Singapore and a desire to challenge beauty standards that prioritize skin lightening.Jilleo discusses the challenges he faced while launching his skincare line, from sourcing a contract manufacturer to developing effective formulations during the pandemic. A significant focus is on the brand’s All Encompassing Serum, highlighting its multitasking capabilities and key ingredients like peptides, niacinamide, and humectants designed to address aging, dryness, and uneven skin tone.They also explore the entrepreneurial journey of launching a skincare brand, stressing the importance of networking, mentorship, and community support in building a successful business. Tune in now!Listen in as they share about:RĒJINS Inspiration and OriginsCultural ContextName and BrandingResearch and FormulationProduct OverviewNetworking and MarketingFinding a MentorEngagement with Customers Future GoalsEpisode Links:RĒJINS Website Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using hemp-derived THC. Aaron shares his journey through the cannabis and e-commerce landscapes, offering a deep dive into BRĒZ’s innovative approach to cannabis-infused and functional beverages.Discover the unique elements of BRĒZ’s product line, from their craft cocktail-inspired flavors to the incorporation of functional mushrooms like lion's mane. Aaron discusses the company's e-commerce strategies, the challenges of scaling a beverage company, and how they’ve crafted a distinctive brand and product formulations.The conversation also delves into the specifics of hemp-derived THC beverages, highlighting how BRĒZ’s nano-emulsified THC results in quicker onset and shorter duration effects, similar to alcohol. Aaron addresses key market challenges, including dosage consistency, regulatory hurdles, and the transition from dispensary-only to mainstream market availability.Learn about BRĒZ’s psychographic targeting strategy designed to appeal to those seeking enjoyable, non-alcoholic alternatives without the negative effects of traditional alcohol. Aaron also provides insights into their retail expansion plans, regulatory concerns, and the entrepreneurial scene in West Palm Beach. He reflects on the company's growth, marketing tactics, and the balance between his professional and personal life.Tune in for an enlightening conversation on the future of cannabis beverages and the innovative strategies driving BRĒZ’s success!Listen in as they share about:BRĒZ OverviewBRĒZ’s Unique Selling PointsFunctional MushroomsProduct Taste and DevelopmentHemp-Derived THC vs. Traditional THCComparison of Cannabis Beverages and Traditional Cannabis ConsumptionConsistent Dosing in BeveragesMarket and Consumer BehaviorCompetitors and Industry TrendsRegulatory Environment and DistributionDrinking Trends and Health ConsiderationsEntrepreneurial Scene in FloridaEpisode Links: BRĒZ WebsiteAaron Nosbisch LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Gloria Allorbi, CEO and founder of Gloria’s Shito®️, a spicy chili oil brand inspired by Ghana’s traditional condiment, Shito. Gloria shares her entrepreneurial journey, from creating her product for personal use to scaling it into a thriving business in U.S. grocery stores. They dive into the challenges of maintaining authenticity while adapting the recipe to be vegan and the process of getting her product into retailers like Erewhon. Gloria also talks about her mission to introduce Ghanaian cuisine to the U.S. market and how she educates customers through in-store demonstrations, pairing Shito with familiar dishes like pizza and avocado toast. She reflects on the financial hurdles of bootstrapping her business and her experience with capital raising, all while building a strong community around her brand.Tune in for an inspiring conversation about culture, food, and entrepreneurship! Don’t forget to subscribe, rate, and review the podcast, and connect with us to stay updated on more exciting founder stories.Listen in as they share about:Origin Story of Gloria's Shito®️Vision and Mission of Gloria's Shito®️Transition to Business and Retail ExpansionChallenges with ManufacturingFlavor AdjustmentsIntroducing Shito to New MarketsCustomer Feedback, Funding and Business GrowthCultural and Personal ChallengesNetworking and ResourcesEpisode Links:Gloria Allorbi LinkedInGloria’s Shito®️ WebsiteDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff sits down with Aaron May, the manager of UNFI's UpNext program, UNFI's major program that helps helps emerging and diverse brands thrive in the retail space. Aaron shares insights into how UpNext supports small brands by offering guidance, networking opportunities, and access to UNFI's trade shows, all while helping them navigate the challenges of distribution. They discuss key strategies for building strong relationships with UNFI account managers, unlocking regional distribution centers, and scaling through partnerships with major retailers.Aaron also covers practical advice for brands looking to succeed in retail, from managing promotion funding to understanding the nuances of the retail process. Throughout the conversation, they provide actionable tips on managing fees, running promotions, and maximizing trade show opportunities, while stressing the value of positive human interactions in business.Learn how to leverage the UpNext program for success, and don’t miss Aaron's valuable advice for emerging brands. Tune in now!Retail Sales Tracker:Listen in as they share about:UNFI's EvolutionUNFI UpNext ProgramExperience with Up Next and Trade ShowRole of Account ManagersFinding the Right ContactsApplication Process for “Up Next”Funding and GrowthStage of the CompanyAdvice for Launching a CPG ProductCriteria for Working with BrandsManaging Deductions and FeesROI from Programming and Trade ShowsResources and SupportEpisode Links: UNFI UpNext WebsiteAaron May LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Leanne Viola and Jesse Baruch, the co-founders of WHIMS Delights, a better-for-you confectionery brand. They share their inspiring journey of creating low-sugar, gluten-free, and dairy-free treats, born out of their personal health challenges. Leanne and Jesse discuss the obstacles they faced entering the CPG industry with no prior experience, the importance of financial responsibility, and their unique strategies for growth, from local store launches to scaling distribution. They also touch on balancing business and marriage, the power of communication, and the value of attending trade shows like Expo West.Tune in to hear their insights on building a sustainable, health-conscious brand and how they’ve navigated the world of CPG!Listen in as they share about:The Creation of WHIMS DelightsProduct DevelopmentManufacturing and ScalingBusiness Challenges and CostsRetail and Online StrategyRetail ExpansionParticipation in Expo West 2025Work-Life IntegrationProudest MomentsAdvice for Early-Stage FoundersEpisode Links:WHIMS Delights WebsiteWHIMS Delights InstagramLeanne Viola LinkedInJesse Barruch LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Grace Kennedy, Startup CPG Podcast Host, and Jess Windell, owner of Maven Consulting and Co-Founder of Dryft Sleep, to explore the launch of Startup CPG Newswire. This innovative, free service is designed to help emerging CPG brands distribute their news and secure media coverage, providing a cost-effective alternative to traditional PR practices.They highlight the crucial role of strategic PR for early-stage brands, emphasizing the importance of building credibility and waiting for substantial news before investing heavily in PR efforts. Grace and Jess share practical strategies for startups, including leveraging influencers and media, engaging in authentic collaborations, and securing organic endorsements. They also offer tips on crafting press releases that adhere to journalistic standards, making them newsworthy, and distributing them effectively.To submit your brand's press release for free, please visit startupcpg.com/newswireListen in as they share about:Startup CPG NewswirePR Strategy for Early BrandsExamples of Newsworthy NewsInfluencer and Celebrity PartnershipsObjective vs. Subjective ContentThe Role of Press ReleasesProcess for Submitting Press ReleasesEffective PR Strategies and ResourcesChallenges with PR AgenciesMaven's Catalyst Program DetailsEpisode Links:Maven Consulting LinkedInJess Windell LinkedInInstagram: @Dryft SleepDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Samantha Edwards, founder of the plant-based food brand New Breed. Samantha shares her inspiring journey, rooted in her Caribbean heritage and nonprofit work, which led her to create a line of flavorful, plant-based products like Jamaican Jerk CHICK’N. She opens up about how her mother’s recovery from cancer through a plant-based diet motivated her mission to make healthy eating accessible.They dive deep into the challenges of building a CPG brand, from product development and logistics to the complexities of scaling a frozen food business. Samantha also shares her excitement for New Breed’s upcoming launches and offers valuable advice for aspiring entrepreneurs, highlighting the importance of resilience and consumer education.Tune in now! Listen in as they share about:Mission and Origin of New Breed MeatsProduct Creation & NutritionRetail & Market ChallengesConsumer Education and OutreachBroker Services and Marketing NeedsChallenges in Founding and ScalingFrozen vs. Shelf-Stable ProductsProudest Moments and Future PlansSocial Media and CommunityEpisode Links:New Breed Meats WebsiteSamantha Edwards LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this new series on the Startup CPG Podcast, Daniel Scharff and Jamie Valenti-Jordan from Catapult Commercialization Services take callers who have had 'Ops Nightmares' that plague many brands. Joining them are Katherine Harvey, co-founder and CEO of Bare Bones Broth, who faced a bone broth launch disaster at Costco due to manufacturing and contamination issues; Brett Perrotta, co-founder and Chief Operating Officer of Chubby Snacks, who recounts his own ops nightmare involving production errors with a co-packer, underscoring the critical nature of founder involvement during initial production runs; and Brady DeLong, VP of Sales & Ops at Clean Age, who reveals chaos from a major inventory mix-up with Walmart.Teva from our sponsor, Crstl, provides expert advice on leveraging Electronic Data Interchange (EDI) for managing high order volumes, as well as for reducing chargebacks and driving revenues.Crstl: No-Code EDI for Modern BrandsTired of ops nightmares? Crstl is here to help! Whether you’re new to retail or looking to migrate off your existing EDI platform, Crstl can onboard you to any retail trading partner for EDI in 2 weeks or less. Additionally, Crstl seamlessly integrates with all the platforms you need to run your business, such as Shopify, QBO, your ERP, your WMS, and more. Our best-in-class customer experience ensures you are never alone when challenges arise. Say goodbye to operational headaches and focus on what you do best—growing your brand!Learn more at https://www.crstl.so/demo and mention Startup CPG for 25% off your first annual subscription.Today's topics:Advice on Handling Ops NightmaresKatherine Harvey’s Ops Nightmare at CostcoBrady DeLong's Operational Nightmare with WalmartBrett Perrotta’s Operational Nightmare with a Co-PackerTeva's ( Crstl EDI ) DiscussionCommunication with BuyersHandling Freight ProblemsLegal and Insurance ConsiderationsDamage Control and TransparencyPlanning and Risk ManagementOperational and Product LossesCommon Business ChallengesPackaging and Labeling IssuesEpisode Links:Catapult Commercialization Services WebsiteJamie Valenti-Jordan LinkedInBare Bones Broth Website Katherine Harvey LinkedInClean Age WebsiteBrady DeLong LinkedInChubby Snacks WebsiteBrett Perrotta LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG Podcast, Grace Kennedy sits down with the co-founders of Tamarind Heads— Sashi Kumar, Brittney Lim, and Jim Giberson—to explore the story behind their tamarind-based barbecue and hot sauce brand. They share how tamarind, a fruit familiar around the world but lesser-known in the U.S., became the key ingredient in their unique sauces. The founders dive into the challenges of educating consumers, their product development journey (including winning a Sofi Gold Award), and the process of scaling their business in a competitive market.Tune in to hear about their marketing strategies, from direct-to-consumer sales and influencer partnerships to trade shows and retail expansion, all while staying true to their brand vision. Don’t miss out on their valuable insights for entrepreneurs looking to grow in the food industry.Ready to learn more? Listen now!Listen in as they share about:Tamarind Heads' Origin StoryChallenges and DevelopmentConsumer and Retail ResponseScaling and Supply ChainRetail ExpansionManufacturing and ScalingMarketing StrategyFunding and BootstrappingTrade Shows & ROIEpisode Links:Tamarind Heads WebsiteTamarind Heads instagram: @tamarindheads Brittney Lim LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff sits down with Ryan Williams, founder of FABID (Food and Beverage Investment Database) and former CFO at RISE Brewing Co., to explore the evolving landscape of fundraising and valuations in the Consumer Packaged Goods (CPG) sector. With his extensive background in finance and investment banking, Ryan offers a deep dive into the shifting valuation trends, the tightening venture capital environment, and the growing prominence of family offices and angel investors.They also highlight successful brand strategies, recent notable raises, and essential fundraising advice for entrepreneurs. Ryan wraps up with crucial fundraising advice, emphasizing the importance of grabbing investor attention, being selective with comparable companies, and maintaining financial clarity in pitches.Tune in now!Listen in as they share about:Valuation Multiples for Early BrandsCurrent Funding LandscapeRecent Notable RaisesSuccessful Brand StrategiesFundraising AdviceEpisode Links:FABID Website RISE Brewing Co. WebsiteRyan WilliamsLinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG Podcast, Grace Kennedy interviews Hannah Perez, the co-founder of SEEQ Supply, a brand known for its clear protein products. Hannah shares the inspiring origin story of Seeq, which she and her co-founder, Ben, launched during the pandemic after Ben's job offer was unexpectedly revoked. They were driven by the idea of creating a refreshing alternative to traditional protein shakes.Hannah delves into the challenges they faced, such as finding a manufacturer, navigating supply chain issues, and keeping customer interest alive during times of product scarcity. She also discusses the brand's early success on TikTok and the importance of authenticity in social media marketing.Additionally, Hannah highlights how Seeq is strategically preparing for retail expansion and raising funds to support this growth. She also talks about the decision to shift towards external partnerships for content creation. Tune in now!Listen in as they share about:Origin Story of SEEQ SupplyDevelopment and LaunchViral Moment and Content CreationManaging Demand and Marketing StrategiesAuthenticity and TransparencyRetail ExpansionFavorite FlavorsGrowth and ChallengesFuture PlansEpisode Links:SEEQ Supply WebsiteHannah Perez LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Whole Foods Local & Emerging Brands team Kelly Landrieu (Global Coordinator/Director, Local and Emerging Brands) and Kristin Sherman (Principal Local Forager) as well as George Daines, formerly national beverage category manager at Whole Foods and now Director at Cultivate CPG, a retail sales brokerage that’s a sponsor of ours, to discuss the keys to succeeding as a supplier at Whole Foods. They cover everything from the importance of the Whole Foods supplier portal to mastering the new item submission process. They emphasize building strong relationships, maintaining consistent marketing efforts, and the delicate balance of patience and urgency in retail.Register on the Whole Foods supplier portal, review category, review calendars, and start developing your Whole Foods-specific strategy today!Cultivate CPG: A national broker and partner of Startup CPGs (the ones who sponsored our retail sales tracker!) If you’re interested to chat with them, email [email protected] Foods Supplier Portal: https://supplier.wholefoodsmarket.com/Retail Sales Tracker Link: https://startupcpg.notion.site/Startup-CPG-Resources-0ecd7c3624c44798ac76e4adf8f13bd8View the slides for this webinar here: https://docs.google.com/presentation/d/1KFLRQyG_RXoap2C8hKNYtg0tKEB7cufw/edit?usp=sharing&ouid=112807267628955730478&rtpof=true&sd=trueGet Whole Foods data with 3 free reports from NielsenIQ / Byzzer: https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Costs and Requirements for Doing Business with Whole Foods Supplier PortalCategory Review CalendarProduct DifferentiationNetworkingLinkedIn and Direct ContactProduct PlacementSubmission Timing and ProcessPost-Launch StrategyBalancing Patience and UrgencyPartnering with Experienced Sales TeamsMarketing VehiclesDistribution and MarginsEpisode Links:George DainesLinkedInKelly Landrieu LinkedInKristin Sherman LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Mackie Swan, CEO of Woo More Play, to delve into the world of premium organic intimacy products for women. Mackie shares the inspiring story behind Woo More Play, highlighting the brand’s dedication to pleasure and natural ingredients while tackling societal taboos and navigating the retail landscape of the sexual wellness industry.Tune in to hear Mackie discuss the complexities of crowdfunding and the startup journey in this niche market, including the significant time and effort required, as well as the unique regulatory challenges. She also offers invaluable advice for aspiring founders in specialized industries, stressing the importance of staying true to one's mission despite obstacles.Listen now and get inspired by Mackie’s journey!Listen in as they share about:Woo More Play's Origin StoryIndustry and Social Media Challenges Retail and GrowthPress and Media CoverageCrowdfunding CampaignChallenges in the Sexual Wellness SpaceAdvice for FoundersFuture Plans for Woo More PlayEpisode Links:Woo More Play WebsiteMackie Swan LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff sits down with Emily Curran, Senior Manager of Product at SPS Commerce, to talk about the role of Electronic Data Interchange (EDI) in optimizing supply chain processes. Emily breaks down how EDI automates the exchange of business documents between retailers, distributors, and brands, offering listeners an introductory understanding of its basic concepts and benefits for efficiency and accuracy.They also cover the necessity of EDI for brands aiming to partner with large retailers, including the costs involved, the setup process, and the numerous advantages it offers. Emily highlights how EDI can save time, reduce manual data entry, and enhance order management, making it a valuable tool for growing brands. This episode is a must-listen for small businesses looking to streamline their operations and strengthen their trading partnerships through the adoption of EDI.Tune in now !Listen in as they share about:What is EDIImportance of EDI for GrowthEDI Process OverviewChallenges and Benefits + Cost of EDIWhen to Adopt EDISPS CommerceChoosing an EDI ProviderTips for BrandsAbout SPS CommerceSPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. We support data-driven partnerships with innovative cloud technology, customer-obsessed service and accessible experts so our customers can focus on what they do best. To date, more than 120,000 companies in retail, grocery, distribution, supply, and logistics have chosen SPS as their retail network. SPS has achieved 92 consecutive quarters of revenue growth and is headquartered in Minneapolis.Episode Links:SPS Commerce WebsiteEmily Curran LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace sits down with Alison Cayne, the founder of Haven's Kitchen, to discuss the transformation of her business from a cooking school to a thriving CPG brand. Alison shares the challenges and lessons learned during this journey, touching on topics like sustainable packaging, navigating new food industry categories, and the strategic launch of a line of aiolis. She offers valuable insights into effective, cost-efficient marketing strategies and the importance of staying flexible in a rapidly changing market. They also cover the impact of the pandemic on fresh food products, consumer behavior, and the mental challenges of being a founder.Tune in to learn from Alison's experience and gain practical tips for growing a successful CPG brand. Don't forget to subscribe and leave a review if you enjoyed the episode!Listen in as they share about:Haven's Kitchen's OriginChallenges in ScalingSustainability and PackagingLaunch of AiolisIndustry InsightsProduct Evolution and InnovationChallenges in BusinessMarketing StrategiesSocial Media and Brand PositioningRetail Success and Future OutlookAdvice for FoundersEpisode Links:Haven's Kitchen WebsiteAlison Cayne LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Kantha Shelke, a certified food scientist, and Jon Benninger, VP at Informa, to delve into an overview of SupplySide West—the best known supply chain trade show for the consumer packaged goods (CPG) industry. This event covers a wide array of sectors including food, beverage, dietary supplements, personal care, and animal nutrition.Daniel, Kantha, and Jon discuss how SupplySide West helps brands looking to connect with suppliers, discover new ingredients, explore packaging and co-packing solutions, and learn how to bring products from concept to market. They emphasize the significance of in-person networking, insights from panels on trends, compliance, and innovation, and strategies for making the most of the trade show experience, and talk about the overall importance of creating your supply chain network.From tips on setting clear goals and identifying key contacts to balancing scheduled meetings with spontaneous networking, they offer practical advice for both startups and established companies. They also share success stories, personal experiences, and insights on how to turn unexpected opportunities into valuable industry relationships.Tune in to hear how to maximize your SupplySide West experience and gain actionable advice for building and leveraging industry connections!Use code CPG50 for $50 off your Expo Pass registrationSupplySide West Registration > https://utm.io/registerhereStartup CPG Happy Hour @ SupplySide West Signup: https://www.eventbrite.com/e/startup-cpg-meets-supply-side-west-happy-hour-tickets-1001755707287Listen in as they share about:SupplySide West OverviewHow to Navigate SupplySide WestTypes of ExhibitorsNetworking and CollaborationImportance of In-Person Interaction:Target Audience and AttendeesValue of the EventThe Role of the Event in Business GrowthPractical Advice for AttendingEpisode Links:Informa Markets LinkedInJon Benninger LinkedInKantha Shelke LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Jen Liao, co-founder of MìLà, a brand renowned for its delicious frozen Chinese soup dumplings. Jen reveals the fascinating journey of transforming MìLà from a local restaurant into a thriving direct-to-consumer brand amidst the COVID-19 pandemic and the challenges of developing recipes for freezing, the complexities of shipping frozen products, and the ongoing process of product refinement.Jen also delves into the strategic moves that have fueled MìLà's growth, including successful fundraising, high-profile collaborations with celebrities like Simu Liu, and expansion into major retailers such as Whole Foods and Costco. She shares invaluable insights on navigating both business and personal obstacles, including managing a significant facility relocation and balancing work with family life.Don’t miss out on this engaging conversation full of entrepreneurial wisdom and behind-the-scenes stories. Tune in now!Listen in as they share about:Background of MieleTransition from Restaurant to DTC Frozen ProductsRecipe DevelopmentChallenges in Frozen Food LogisticsAdvice for Other Frozen BrandsScaling and PlanningCelebrity Endorsement and Fundraising StrategyRetail Expansion and Future PlansEpisode Links:MìLà Website MìLà Instagram @eat.milaJennifer Liao LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Jason Murrell, the Director of Grocery at JIMBO’S, a leading organic and natural foods retailer in San Diego. Jason shares his inspiring journey through the grocery retail industry and provides an inside look at JIMBO’S commitment to high ingredient standards and sustainability. Discover how JIMBO’S fosters strong ties with local brands and communities while curating quality products.Jason also sheds light on the intricate world of retail relationships and distribution channels, emphasizing the importance of strategic partnerships and navigating certifications. He discusses emerging trends in bulk foods and regenerative organic products, as well as the role of product demos and promotions in driving sales. Learn how the local San Diego community, along with brokers and distributors, contributes to introducing innovative products to JIMBO’S shelves.Tune in now!Listen in as they share about:JIMBO’S Culture, Community Focus and Customer ExperienceSustainability and Regenerative AgricultureLocal Brands and PartnershipsRetail Opportunities and ValidationDistribution PartnershipsVendor and Broker RecommendationsStore SKUs and ManagementBulk FoodsSourcing and Selection ProcessConsumer Education on Regenerative PracticeRegenerative Offerings and Product CategoriesEpisode Links:JIMBO’S WebsiteJIMBO’S Instagram: https://www.instagram.com/jimbosnaturally Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team for an insider look at the 2024 Shelfie Awards. They dive into the intricacies of the judging process, the criteria for selecting finalists, and the standout products that are making waves in categories like skincare, pet care, Beverages, Condiments & Spicy Foods, Snacks, Frozen Foods and Plant-Based Alternatives. Grace, Patricia, and Kiki share their experiences with these standout products and explain how they sifted through over 1,500 entries to find the top contenders, particularly in snack, frozen food, and plant-based categories. They also highlights the challenges of narrowing down the selections and builds excitement for the upcoming awards ceremony on September 4th. Plus, get the latest on the new Startup CPG marketplace and the exciting boat party planned for the event.Don’t miss out—tune in to discover the future of CPG innovation and hear all about the exciting developments leading up to the Shelfie Awards!Marketplace - https://startupcpg.mynishe.com/ Startup CPG’s Fourth Annual Shelfies Awards Ceremony Live - https://www.linkedin.com/events/startupcpg-sfourthannualshelfie7219025992659427330/theater/ Listen in as they share about:Introduction of the Shelfie AwardsJudging CriteriaChallenges of JudgingProduct Categories:- Skincare - Pet Care - Beverages - Condiments and Spicy Foods - Snacks- Frozen Foods- Plant-Based AlternativesShelfies 2024 Competition and New InitiativesAcknowledgments and SponsorshipsAnnouncementsEpisode Links:Kiki on LinkedInPatricia on LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Cam Mathias, the visionary founder of Huntaway, an innovative pet food brand. Discover how Huntaway emerged during the COVID-19 lockdown with a mission to deliver nutritious, convenient, and sustainable food for dogs. Cam reveals the story behind Huntaway’s unique use of wild venison as a protein source and shares the journey of developing their innovative products.They explore the challenges and strategies of running a pet food company, from product development and logistics to customer acquisition. They also dive into the complexities of sustainable packaging and the manufacturing process, offering valuable insights into the pet food industry.Don’t miss this deep dive into the world of pet nutrition and sustainability. Tune in now!Listen in as they share about:Huntaway's Origin StoryKey Features and Benefits of Huntaway's ProductsProduct Development and SustainabilityGrowth and Market PresenceUnique Selling PointsCompostable Packaging and SustainabilityProduct and Packaging FeedbackConsumer Perception and Packaging EvolutionDog Food Storage and ConvenienceHuntaway's Online PresenceEpisode Links:Huntaway WebsiteCam Matthias LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Glenn Cunningham, Director of Center Store for Village Supermarkets, which owns tastemaker New York stores Fairway Market, Gourmet Garage, and local area ShopRites, and is part of the Wakefern Co-op. Glenn sheds light on the cooperative model of Wakefern, providing valuable insights into grocery shopping trends and strategies for sourcing and supporting emerging brands.Glenn discusses distributor preferences and the criteria for getting brands onto shelves at major stores. He shares effective strategies for driving in-store trials and boosting sales, highlights successful brand launches, and offers tips on demo strategies and building a strong social media presence.Listen in as they share about:Glenn’s start in the Grocery BusinessVillage Supermarkets and Wakefern OverviewStore Banners, Sourcing and Finding New BrandsTrends and Consumer BehaviorDistributors and PartnershipsOn-Shelf StrategiesFancy Food Show ExperienceLocal and Emerging BrandsEpisode Links:Center Store for Village Supermarkets WebsiteFairway Market WebsiteGourmet Garage WebsiteShopRites WebsiteGlenn Cunningham LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy and Patricia Menegoto are joined by Veena Krishnan and Whitney McElwain, co-founders of Daybird, an innovative "anti-beauty" brand. Daybird's flagship product is a 4-in-1 serum skin tint that blends skincare and makeup into one streamlined solution.They delve into Daybird's unique approach, which rejects traditional beauty standards in favor of simplicity, efficacy, and personal choice. Veena and Whitney share insights on their marketing strategies, the challenge of standing out in a crowded market, and the importance of authentic partnerships with influencers and responsive customer feedback.They highlight the difficulties of engaging with creators and retailers. They also discuss their retail strategy, including how they approach stores like Urban Outfitters and prepare for trade shows like Utopia Now.Tune in now!Listen in as they share about:Daybird’s Mission and PhilosophyMessaging and BrandingConsumer Education and Product EvaluationMarketing, Retail and Outreach StrategiesDealing with Non-Response from CreatorsPreparation for Trade ShowsProduct and Brand PromotionAdvice for FoundersEpisode Links:Daybird’s WebsiteWhitney McElwain LinkedInVeena Krishnan LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, join Daniel Scharff and a distinguished panel of investors, Salle Jian, Alex Malamatinas, Brandon Yahn, and Connor McKenna from the beverage industry as they explore the latest trends and opportunities in the non-alcoholic and low-alcohol beverage market. They share insights from their experiences with brands like Seedlip, Kin Euphorics, and Liquid Death, highlighting the shift in consumer preferences toward healthier and alternative drinks.They also cover key topics such as consumer preferences, market opportunities, brand storytelling, and strategies for engaging with investors. The panelists emphasize the importance of authenticity, market understanding, traction metrics, and effective communication in building successful brands in the competitive spirits and beverages market.Additionally, they delve into startup pitches within the CPG industry. Founders present innovative product ideas, from non-alcoholic beverages to unique food products, aiming to attract investment. Key themes include product differentiation, market potential, sustainability, and personal founder stories, all delivered in concise 30-second pitches.Tune in for valuable insights and actionable advice for anyone interested in the evolving beverage industry!Listen in as they shares about:Non-Alcoholic and Low-Alcohol DrinksFounder's Story and PassionHealth and Wellness Beverages Unique Flavor Profiles and International InfluencesConsumer Behavior ShiftsRetail and Market StrategiesCorporate Venture and Strategic InvestmentsConsumer Trends and MarketingPurpose-Driven Brands and Multicultural ConsumersVC and Investment StrategiesTrade Shows and ConferencesMarket Opportunity and TractionFeedback from Investors and Diverse Product OfferingsEpisode Links:Diageo WebsiteSAP.iO WebsiteSalle Jian LinkedInAlex Malamatinas LinkedInMelitas Ventures WebsiteBrandon Yahn LinkedInConvivialité Ventures WebsiteConnor McKenna LinkedInPronghorn WebsiteDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she sits down with Cassie and Chelsey Maschhoff, the inspiring founders of Lottie's Meats. Raised on a family pork farm, the sisters share their journey to revolutionize the meat industry with high-quality, natural ingredients through their Denver-based venture. They delve into dispelling myths, overcoming challenges as female entrepreneurs, and their strategic approach to product development and marketing. Discover their insights on pricing strategies, sustainable growth, and the keys to success in the competitive world of consumer packaged goods. Tune in for an enriching discussion on innovation, perseverance, and redefining standards in food entrepreneurship!Listen in as they share about:Motivation for Starting Lottie'sProduction ChallengesProduct Development and Business OperationsMarketing and Pricing StrategyBootstrapping and FundingBalancing Personal and Professional LifeCommunity and SupportFuture Goals and StrategyEpisode Links:Lottie’s Meats WebsiteChelsey Maschhoff’s LinkedInCassie Maschhoff’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff in this episode of Startup CPG Podcast for the release of Startup CPG's Financing Database, an amazing resource crowdsourced from our community that lists all the non-dilutive lending options we could find, categorized by loan type and with info on the minimums for each provider. The database is proudly sponsored by our friends at BAGS. On today's podcast, Daniel Taylor, Co-Founder & CEO at BAGS, explains crucial challenges and financing strategies for CPG entrepreneurs, emphasizing the pitfalls of excessive equity dilution and the benefits of non-dilutive funding options like debt financing. A real highlight in this episode is Daniel Taylor explaining all the different financing options available to brands.They also discuss the mission of BAGS, a comprehensive platform tailored for CPG businesses, offering a lender database, strategic debt planning, and financial management support. From factoring to venture debt, they dissect various financing avenues, providing valuable insights into fostering business growth and ensuring financial stability in the competitive CPG landscape.Startup CPG Financing Database sponsored by BAGS: https://bit.ly/financingdatabaseListen in as they share about:Startup CPG Financing DatabaseChallenges in Early-Stage VC FundingAlternative Financing OptionsImportance of Cash Conversion CycleStrategic Use of DebtBuilding a Business Without Venture CapitalBAGS' Service ModelDatabase of LendersTypes of Financing OptionsFactoring vs. FinancingSBA LoansMerchant Cash Advances (MCAs)Key Considerations When Choosing FinancingGame Plan for FinancingADVERTISING NOTICE & DISCLAIMERBAGS is a paying sponsor of Startup CPG and Startup CPG may receive commissions if users click and apply through the contact links.Startup CPG provides this financing database strictly as an informational reference. We have not vetted any of the resources listed here and make no representations about the quality or appropriateness of the services they provide. Startup CPG makes no warranties about the accuracy or completeness of the information provided in this database. Use the information in this database at your own risk. Startup CPG does not provide financial advice. We encourage you to seek financial advice from competent professionals and to carefully research your options for obtaining commercial financing. ALL INFORMATION IS PROVIDED AS IS WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. STARTUP CPG EXPRESSLY DISCLAIMS THE IMPLIED WARRANTY OF FITNESS FOR A PARTICULAR PURPOSE.Episode Links:BAGS WebsiteDaniel Taylor’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Sam Davis-Allonce, the founder of Hot N Saucy, a unique line of hot sauces. Sam shares her inspiring journey from being a chef in New York to launching her own hot sauce brand during the COVID-19 pandemic, driven by her culinary creativity and personal cravings. She delves into the challenges and success she faced while scaling her business, including securing a co-packer, achieving organic growth through social media and press, and expanding into retail stores, all while maintaining the brand's authenticity and distinctive flavors.They also discuss the inception and growth of Hot and Saucy, highlighting Sam's collaboration with Miller High Life, her strategies for maintaining a robust social media presence, the invaluable support from her family, the obstacles she's overcome, and her future goals for the brand. Tune in to hear Sam's remarkable story and get inspired by her entrepreneurial spirit. Don't forget to subscribe, rate, and review our podcast, and follow us on social media for more exciting episodes! Listen in as they share about:Origin of Hot N SaucyProduction and ScalingMarketing and BrandingRetail Expansion and StrategyCollaboration with Miller High LifeCommunity and EngagementChallenges and SupportAchievements and Future GoalsEpisode Links:Hot N Saucy WebsiteSam Davis-Allonce LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market. Tyler shares his expansive journey within the grocery industry, from his rapid progression and previous experience in direct store delivery ventures to his current pivotal role. He provides deep insights into his responsibilities at GreenAcres, focusing on product sourcing, selection strategies, mentorship, and the integration of local sourcing initiatives.Tyler delves into the intricacies of managing product categories, stressing the importance of maintaining a consistent SKU mix and utilizing newsletters effectively for promotional campaigns. He also explores the challenges associated with transitioning between distribution partners and offers invaluable advice on successfully launching new products in a competitive market environment. Tyler further highlights current consumer trends, particularly the growing popularity of microwavable and frozen entrees, underscoring shifts in consumer preferences and market dynamics.Tune in now!Listen in as shares about:Tyler's Mentorship and ExperienceGreenAcres MarketDirect Store Delivery (DSD)Customer Base and Sourcing PhilosophyFinding and Evaluating BrandsProduct Launches and ManagementTransition to KeHE DistributionInventory ManagementPromotions and MarketingCurrent Trends and OpportunitiesEvents and NetworkingEpisode Links:GreenAcres Market Website Tyler Killgore LinkedInEmail: [email protected] Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use.Todd elaborates on the brand's unique name, product development, marketing strategies, and the challenges and successes of distributing their innovative beverages in an emerging market. He also touches on the regulatory landscape of cannabis products, the significance of fostering an inclusive industry, and the fundraising hurdles the company has encountered.Want to hear more about Plift and its innovative approach to hemp-infused beverages? Tune in now!Listen in as they share about:Plift's Mission and BackgroundMarket Trends and Industry ChallengesDosage and Product DevelopmentFlavor DevelopmentEducation and Consumer AwarenessLegal ConsiderationsDistribution and Market StrategyState Regulations and Distribution ChallengesIndustry Inclusivity and DiversitySupporting Underrepresented FoundersFundraising ApproachDebunking Myths About CannabisCustomer Feedback and MotivationEpisode Links:Plift WebsiteTodd Harris LinkedInEmail: [email protected] Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, Daniel Scharff is joined by Allison Taylor, Director of Business Development at Pint Size Hawaii, and Ahmed Chehade, Chief Operating Officer at Good Stuff Distributor, Inc. to delve into the intricacies of Direct Store Delivery (DSD) relationships in the retail sector. They explore the nuances between DSDs and broadliners, dissect market dynamics, and offer insights into operational strategies and brand support, while highlighting these two well-regarded DSDs who focus on Hawaii and NorCal, respectively.They uncover the strategies and challenges facing modern retail operations. Pricing considerations, incentive programs, and actionable recommendations for enhancing customer engagement through in-store demos are also discussed. Whether you're a seasoned entrepreneur or a startup enthusiast, this episode promises valuable insights to propel your business forward.Tune in and learn how to optimize your retail strategy today!Listen in as share about:The Nature of DSD and Its ImportanceBrand Success StoriesThe Difference Between DSD and Broadline DistributorsHow Brands Find the Right DSD PartnerDistribution Channels and Market EntryOperational ProcessesChallenges of Distribution in Hawaii and NorCalImportance of Local TeamsEffectiveness of Demos and IncentivesFinancial ConsiderationsStrategies for SuccessEpisode Links:Good Stuff Distributor, Inc. WebsitePint Size Hawaii WebsiteAllison Taylor’s LinkedInAhmed Chehade’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy explores the journey of Matt Jacobs and Kristen Hogan Doyle, co-founders of Pedestrian Project. Join them as they share their inspirational story of founding a wellness brand focused on revolutionizing foot care. From identifying personal needs to collaborating with podiatrists and rigorous product testing, they've developed clean, effective solutions.Discover their strategies for consumer education and forging partnerships, starting with direct-to-consumer sales and expanding into retail. They also explore Pedestrian Project's innovative approach to modernizing foot care, navigating challenges in the wellness sector, and ensuring financial sustainability.Don't miss their insights on leveraging consumer feedback and community engagement to promote proactive foot care. Tune in now!Listen in as they share about:About Pedestrian ProjectProduct Development, Offerings, and BenefitsConsumer Education and OutreachMarket Strategy and Overall MissionFoot Care Market and Consumer Behavior|Product Development and Market ExpansionChallenges and Opportunities in the Wellness MarketFundraising and Financial StrategyBalance and Division of LaborFuture Plans and Community EngagementEpisode Links:Pedestrian Project WebsiteMatt Jacobs LinkedInKristen Hogan Doyle LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG podcast as he sits down with Namik Soltan, CEO of GNGR Labs and the mastermind behind GNGR Labs' famous ginger shots. They explore Namik Sultan's entrepreneurial journey, from launching amidst COVID-19 to carving a niche with spicy ginger shots launching in the NYC and Northeast markets.They range from overcoming early distribution challenges and managing field sales teams to navigating NYC's competitive beverage market. Learn how Ginger Labs optimized distributor partnerships and retail merchandising to boost brand visibility and sales effectiveness.This episode sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/Listen in as they share about:GNGR Labs Origin StoryMarket Entry and COVID-19 ImpactProduct DevelopmentChallenges of DistributionField Sales StrategiesHandling CompetitionTeam Dynamics and MotivationEconomic ConsiderationsFuture Growth StrategyEpisode Links:GNGR Labs WebsiteNamik Soltan LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG Podcast as he dives deep into beverage with Sean Lynch, known as the head of sales during the blast off years at Liquid Death and now President at Halfday. Daniel and Sean have a discussion focused on the growth of sales at Liquid Death especially around the field sales team responsible for so much of its success.Sean also emphasizes the strategic importance of hiring team members aligned with brand values and reflects on his experiences with trade show strategies that drive business growth.This episode is sponsored by SimplyDepo. SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. If you are looking for solid management support to scale, visit https://get.simplydepo.com/startupcpg/Listen in as they share about:Halfday Iced Tea's Brand Story and ProductsSean's Experience at Liquid DeathSales Strategy and ExecutionDSD Network BuildingTeam Structure and RolesManagement and VerificationHiring and Team CultureTrade Shows and ExhibitionsAdvice for Early-Stage Brands Tactical Advice for In-Store SuccessEpisode Links:Halfday WebsiteLiquid Death Website Sean Lynch LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics