The Startup CPG Podcast

Welcome to another bonus episode of the Startup CPG podcast!Grace Kennedy is joined by Patricia Menegoto and Kiki Huddleston from the Startup CPG team to dive into the exciting highlights of Fancy Foods 2024. They explore the inaugural Startup CPG Pavilion, showcasing standout brands and innovative products. From trends like plant-based seafood to the allure of Korean and Japanese cuisines, they uncover the latest in clean ingredients, natural sugars, and non-alcoholic beverages. They also emphasize the importance of community, collaboration, and effective networking at trade shows, offering invaluable advice for first-time exhibitors.Don't miss this episode to elevate your CPG business—Tune in now!Listen in as they share about:Startup CPG PavilionEvent HighlightsNotable Brands and ProductsTrends and Observations in the CPG IndustryBooth Designs at Trade ShowsInternational RepresentationStandout Products and BrandsAdvice for ExhibitorsEpisode Links:Kiki on LinkedInPatricia on LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new brands and selecting prime store locations, offering individuals a deep dive into GNC's retail strategies tailored to current market trends.Whether you’re a seasoned entrepreneur or aspiring brand innovator, this episode is a great deep dive into one of the most exciting health and wellness retailers (and one of the top in the world by door count).Tune in now!Listen in to learn about:Roberta's Career Transition and Role at GNCGNC Overview and International OperationsBrand Partnerships and ExclusivityKey Elements of a Successful Pitch to GNCDiscovery and Selection ProcessConsumer Engagement and LoyaltyInterventions for Underperforming BrandsBrand-Merchant RelationshipTrends and Opportunities at GNCImportance of DemosEpisode Links:GNC’s WebsiteRoberta Townes’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Sarah Nathan, the visionary founder behind NOOISH, a pioneering brand revolutionizing the instant matzo ball soup market. Sarah brings a wealth of experience from both the consumer packaged goods (CPG) industry and the rich tapestry of Jewish culinary traditions. Together, they explore Sarah's journey from inspiration to product development, navigating challenges in recipe refinement and manufacturing decisions.Sarah shares her insights into creating a shelf-stable, mass-market product that stays true to its cultural roots. She discusses the meticulous process of collaborating with experts to perfect the recipe and her bold decision to self-manufacture, ensuring quality and control every step of the way. Alongside product innovation, Sarah reveals her strategies for funding, including community-driven support from family and friends and a successful Kickstarter-like campaign.As NOOISH prepares for its launch, Sarah outlines upcoming milestones such as finalizing recipes and commencing manufacturing in a new facility.Tune in now!Listen in as they share about:Background and Inspiration for NOOISHPurpose and Mission of NOOISHChallenges and Decision to Start NOOISHProduct Development and InnovationCollaborations and SupportPersonal Connections and Community ImpactResources and FundingCultural RepresentationMarket Strategy and Future VisionEpisode Links:NOOISH WebsiteSarah Nathan’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Andrew DiLullo and Victor Vo from AdCrunch to dive into effective strategies for leveraging Meta (Instagram and Facebook) Ads to fuel growth for CPG brands. They discuss the profitability of Meta Ads, emphasizing the importance average order value (AOV) of $75, and much more. They highlight the success of products with clear problem-solving angles and the necessity of continuous testing and iteration in ad campaigns.Gain insights into creating enticing offers, testing various hooks and video content, and understanding the significance of catalog campaigns and retargeting. Additionally, special service packages tailored for Startup CPG brands are introduced, with Andrew and Victor assigned to create valuable resources like a profitability calculator guide, a catalog campaign setup guide, and a hook sheet template.AdCrunch Digital’s exclusive offer for Startup CPG is a $2500 package with hook iterations, research, and 5 videos per week. Or, for $1500 you get 4 coaching sessions per month along with frameworks and best practices and operating processes.To request the hook template or the special Startup CPG offer, email [email protected] Listen in as we share about:Key Metrics and ProfitabilityEffective Advertising StrategiesImportance of OffersContext of Market ChangesSpecific Examples and RecommendationsBrand Messaging vs. Consumer AppealApproach to Content Creation and OptimizationOptimizing Ad Spend and ScalingSetting Up and Managing AudiencesBudget and Growth StrategiesEpisode Links:Ad Crunch’s Website Victor Vo’s LinkedInVictor Vo’s Email: [email protected] DiLullo’s LinkedInAndrew DiLullo’s Email: [email protected]'t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this mini-episode of the Startup CPG podcast, Daniel Scharff dives into the world of data-driven decision-making with Max Dichter, CEO of 4th & Heart, and Jamie Nguyen, the Director of Finance and Strategy. 4th & Heart, the largest and fastest-growing ghee company in the US, is on a mission to highlight the benefits of ghee over traditional butter. Follow 4th & Heart's journey, from starting operations in a shared kitchen space to achieving national distribution in over 12,000 stores.In addition, Max and Jamie discuss their strategic use of data to drive growth, enhance product offerings, and outpace the competition. Learn how they leveraged data to re-enter major retailers like Target, expand their product line with innovations like the ghee butter stick, and strategically position their brand in the competitive marketplace. Jamie also provides insights into their processes for gathering, analyzing, and utilizing data to inform forecasts, projections, and key business decisions.If you're just starting out, take advantage of NielsenIQ’s Byzzer™ offer through Startup CPG to get three free reports and kickstart your data journey today!https://byzzer.com/startupcpg/Listen in as they share about:4th & Heart's Product and Company OverviewInsights on GheeProduct InnovationsNIQ Byzzer™ Data UtilizationStrategic Insights from DataRecommendations for Emerging BrandsPersonal Anecdotes and EngagementEpisode Links:4TH AND HEART WebsiteMax Dichter’s LinkedInJamie Nguyen’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Maria Covarrubias, the founder of Cien Chiles. Maria shares her inspiring journey from Guadalajara, Mexico, to becoming a chef in the USA, and the motivation behind creating her authentic, homemade-tasting salsa. They delve into her transition from a culinary career to launching Cien Chiles during the pandemic in August 2020, and how she balanced this venture with her corporate job until she took the leap to focus full-time on her startup in April 2022.Maria opens up about the emotional and logistical challenges she faced, as well as the significant growth and recognition Cien Chiles has achieved, including becoming a finalist at Expo West. She highlights the importance of customer and community engagement through product demos, social media, and strong relationships with retailers. Don’t miss Maria's insightful tips on brand development, visual identity, and deepening market penetration. Tune in now!Listen in as they share about:Background of Cien ChilesBrand Development and LaunchExpansion and Retail PartnershipExpo West and Trade Show StrategyTechnical Issues and BreaksAdvice on SpendingBuilding Community and Customer EngagementFuture Plans and GrowthEpisode Links:Cien Chiles WebsiteMaria Covarrubias LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff leads an engaging conversation with Simon Solis-Cohen, the founder of Huxley, launched in March 2024 which has roared on the scene with a lot of early success and accolades. Drawing inspiration from nature and national parks, Huxley's branding resonates with a wide audience, including Gen Z, baby boomers, and 'Diet Coke moms.'Learn about the strategic milestones, from Expo West debut to partnerships with UNFI, Lululemon, and Misfits Market. Follow Huxley's slow growth approach, navigating challenges and celebrating success, including a top-three finish at the Beverage Forum x Startup CPG pitch competition.Tune in for insights into entrepreneurship, innovation, and conscious consumerism, and be inspired to embark on your own startup journey!Listen in as Simon shares about:Launch and Success of HuxleyChallenges and Strategies in Expo WestIngredients and FormulationDesign and Development ProcessImportance of Labels and BrandingTaste and Flavor DevelopmentBrand InspirationSustainability and Social ResponsibilityTarget Audience and Market StrategyIndustry Events and NetworkingLinkedIn Outreach and CRM IntegrationFinancial InvestmentExecution Strategy and Future PlansEpisode Links:Huxley’s WebsiteSimon Solis-Cohen’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy delves deep into the world of clean, plastic-free beauty with Justin Wolff, the founder behind Junk Theory. They discuss Junk Theory's genesis and mission to end the plastic era in beauty. From strategic partnerships to sustainable packaging innovations, they explore every facet of building a brand that prioritizes both product quality and planet-friendly practices.Justin shares the brand's commitment to offering premium-quality products while staying true to its ethos of honesty and authenticity. Through a curated range of essential skincare products, Junk Theory aims to redefine beauty standards and inspire a new generation of conscious consumers.Listen now and join the movement towards cleaner, greener beauty!Listen in as they share about:Justin's Background in Social EnterpriseGenesis of Junk TheoryFocus on PackagingCutting through the Noise of Clean BeautyApproach to Getting into Customers' HandsPartnerships and Utilizing PRRetail StrategyFunding and FundraisingSustainability and Brand MissionChallenges and AdviceEpisode Links:Junk Theory’s WebsiteJustin Wolff’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff and special guest Darren Viscount, senior natural living category manager at Bristol Farms, in this episode of Startup CPG Podcast as they explore the world of emerging health and wellness brands. Darren shares his passion for natural living products, which are influenced by his personal health journey and his overcoming of cancer. Discover the latest trends in gut health items and learn about successful brand strategies that foster emotional connections.Darren highlights the importance of empathy, kindness, and personal connections in his career. He reveals his meticulous approach to selecting new brands and unveils exciting plans for his upcoming podcast, which will focus on promoting community-building and industry insights through a unique roundtable format.Darren's dedication to connecting with people, prioritizing relationships, and empowering team members within retail environments is evident. Hear about his innovative strategies for team empowerment, inclusivity, and creating excitement around natural living products through themed events.Tune in nowListen in as Darren shares about:Bristol Farms OverviewSupplements and Consumer TrendsConnecting Through VulnerabilityCommunity Building and Personal EngagementProduct and Store FeaturesCategory ManagementTrends and InnovationsRetail Strategy and EventsBrand Submissions and VisibilityFuture InitiativesEpisode Links:Bristol Farm’s WebsiteDarren Viscount’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Spencer Hoddeson, the CEO of Gay Water. They delve into the inspiration behind creating Gay Water, a mission-driven brand that is aiming to increase representation for the queer community in the alcohol space. With a rich background in media and tech, Spencer shares his journey of developing Gay Water, highlighting the personal experiences and meaningful conversations that shaped the brand.They explore the challenges of entering a competitive market and how Spencer's commitment to vibrant packaging and purpose-driven marketing has struck a chord with millennial and Gen Z consumers. Spencer candidly discusses overcoming founder-related stresses like imposter syndrome through prioritization, stress management techniques, and the power of positive customer feedback.Discover how Gay Water is making waves in the beverage industry through strategic branding and a deep commitment to community representation. Tune in now!!Listen in as they share about:Product Details of Gay WaterBrand Inspiration, Mission, Development and ImpactChallenges and LearningsMarketing StrategiesSales and DistributionGrowth and ExpansionFuture PlansEpisode Links:Gay Water’s WebsiteGay Water’s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.From buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable insights for optimizing trade show participation. Whether you're a vendor seeking to drive business growth or a buyer looking for new products, this episode provides essential tips.Tune in now!Listen in to hear about:Purpose of Distributor ShowsStrategies for Success at Distributor ShowsCost-Saving TipsBuyer BehaviorBooth Management and PresentationInteractions at Trade ShowsUnderstanding Buyer DynamicsTrade Spend GuidelinesDeal Negotiation and Logistics During Trade ShowsPreparation and Booth SetupNetworking and OpportunitiesDeal Structures and Show StrategiesMarketing Option and Negotiation TacticsFollow-up and Inventory PlanningEpisode Links:HOP WTR’s WebsiteHOP WTR’s InstagramSamuel Jacobson’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she speaks with Jia Liao, the founder of Hotpot Queen, to explore her remarkable journey in the CPG industry. Discover how Jia’s brand brings the authentic, bold flavors of Sichuan cuisine to life with high-quality ingredients like wild mushrooms and fermented sauces. Hot Pot Queen’s products are not only bursting with the distinctive taste of málà but are also gluten-free, vegan, and MSG-free, making them a hit among spicy food enthusiasts.Learn about the legacy behind the brand name, inspired by Jia’s family’s rich history in Chinese hot pot restaurants, and how her mother’s innovative spirit has influenced her mission to popularize her regional cuisine worldwide. Jia shares her experiences overcoming challenges in product packaging and manufacturing, emphasizing the crucial role of community support and strategic focus on specific sales channels for success.Ready to spice up your culinary experience? Tune in now!Listen in as they share about:Origin of the Name "Hotpot Queen"Launch at Expo WestRetail Strategy and GrowthChallenges and ResilienceProduct DifferentiationMarketing and Growth StrategiesFunding and Business StructureFuture Plans and ChallengesAdvice for Aspiring FoundersEpisode Links:Hotpot Queen’s WebsiteJia Liao’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup CPG Podcast, join Daniel Scharff and Kenny Hausmann, an 18-year veteran of the grocery industry, to discuss the accessibility of natural foods and the commitment to health and innovation. Kenny shares his career journey, from his early days in stores to becoming a category manager, highlighting his passion for health and alignment with Fresh Thyme's values.They explore recent industry events like Expo West and the first large-scale CPG Shabbat, discussing the importance of human connections amidst industry buzz. Kenny also draws on his diverse experience, including managing Natural/Organic/Specialty Foods at Foodland Hawaii, and provides insights into managing categories like bulk foods and addressing supply chain logistics challenges.Learn about brand partnerships at Fresh Thyme, including innovative marketing campaigns integrated with social media influence and initiatives supporting regenerative agriculture.Tune in now!Listen in as Kenny shares about:Focus on Natural and Organic FoodsTransition to Fresh Thyme MarketWorking at Foodland in HawaiiAdvice for SuppliersPersonal ExperiencesProduct Categories and Selection ProcessTrends in Natural LivingBrand Partnerships and MarketingOpportunities for Brands to partner with Fresh ThymeCategory Reviews and Reset TimelinesEpisode Links:Fresh Thyme WebsiteKenny’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Grace Kennedy in this bonus episode of the Startup CPG Podcast as she interviews JoLynn Henke and Peter Clarkson, the co-founders of Protéger. From personal experiences to a commitment to full-body skin health, discover how JoLynn's mother's ALS diagnosis fueled their passion for safeguarding the skin and loved ones.Explore Protéger's innovative dermal serum, a full-body product that caters to a wide variety of needs from hydrating pregnant bellies to preserving tattoos. Learn how they challenge traditional beauty norms by promoting inclusivity and authenticity in marketing, emphasizing the unisex nature of their products and clean ingredients without added fragrances.Protéger's journey has not been without challenges. Hear how Protéger tackled damaged inventory issues with "rescue bottles," sold at a discount for charity, showcasing their resilience and creativity in problem-solving while benefiting animal rescue organizations.Discover how Protéger's emphasis on personal connections with retailers facilitated their expansion into retail locations such as Figgy Co. Through storytelling and community engagement, they strive to redefine beauty standards, prioritizing skin health over traditional gender-specific norms.Ready to redefine your skincare routine? Tune in now!Listen in as they share about:Origin Story of ProtégerProduct Concept and VersatilityMarketing StrategiesDiverse Distribution ChannelsCustomer FeedbackUnisex Nature of ProductsApproach to Retail PartnershipsChallenges with Damaged InventoryAdvice for FoundersWhere to Find Protéger DailyEpisode Links:Protéger WebsiteJoLynn Henke’s LinkedInPeter Clarkson’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.Discover how understanding consumer behavior drives strategic brand development. Learn from Sara’s flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.Don’t miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.Tune in now!Listen in as Sara shares about:Qualitative Research vs Quantitative ResearchChoosing the Right MethodologySample Size and Statistical SignificanceQualitative Research Design and Objective SettingDifferent Qualitative MethodologiesChallenges of Focus GroupsCost-effective RecruitmentAided vs. Unaided QuestionsConsumer Insights and Brand StrategyCost and CollaborationEpisode Links:Schor Insights & Strategy’s WebsiteSara’s LinkedInSara’s Email: [email protected]'t forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she delves into the flavorful world of House of Kajaana, a pioneering plant-based Indian food brand owned by Sabah Ashraf. Sabah unravels the remarkable transition from investment banking to culinary entrepreneurship, and discover how House of Kajana is redefining frozen meals, prioritizing taste and inclusivity by crafting gluten-free, dairy-free, soy-free, and nut-free dishes like roasted cauliflower tikka masala and coconut Malabar curry.Explore their strategic approach to product selection, rooted in building strong consumer connections through familiar flavor profiles. Delve into their expansion strategies, including partnerships with renowned retailers like Fresh Direct and an upcoming launch in Whole Foods stores nationwide.Gain insights into House of Kajana's commitment to engaging consumers through in-store demos and digital platforms like Instagram and Aisle. Learn about their vision for the future, centered on providing convenient access to healthier meal options across the country.Tune in to this mouthwatering conversation and join the plant-based revolution with House of Kajana!Listen in as Sabah shares about:House of Kajaana Mission and IdentityEarly Influences and Love for Indian FoodProduct DevelopmentLaunch Strategy and Retail ExpansionPreparation for Nationwide PresenceNavigating Distribution and Finding Great PartnersChallenges of Being a FounderAdvice for Other FoundersFuture Plans for the House of KajaanaEpisode Links:House of Kajaana’s WebsiteSaba’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings.Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams.Tune in now to discover a healthier way of living with Thrive Market!Listen in as Christine and Jason share about:Thrive Market's Elevated StandardsAffordability and AccessibilityProduct Standards and SourcingConsumer Trends and PreferencesAcquisition Strategy and Distribution OptionsBrand DiscoveryFavorite ProductsMarketing and PromotionsEpisode Links:Thrive Market’s WebsiteChristine LinkedInJason LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. Hear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers.Plus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. Don't miss out on the latest strategies for success in the CPG industry - Tune in now!Listen in as Jake and Alex share about:Cost Consideration of Changing UPC CodesChallenges of Not Changing UPC CodesAmazon ComplicationsUpdating Product Records and GS1 Data HubManaging Changeovers and Mitigating RisksRefills and Negotiations with RetailersAdvice for FoundersProduct Promotion and SalesBrand PromotionEpisode Links:Blank Slate Kitchen WebsiteAlex Sorenson’s LinkedInFila Manila WebsiteJake Deleon LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing.From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions.Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls.Ready to take your food business to the next level? Tune in now!Listen in as Mott shares about:The Need and Ideal Customer for Commercial KitchensBenefits of Commercial Kitchens vs. ComansExamples and Case StudiesFacilities and Offerings of Commercial KitchensEquipment Needs for Different Types of Food ProductsConsultation, Expertise, and Cost ConsiderationsCommunity and NetworkingCertifications and LicensingIn-Person vs. Online InteractionServices Provided by Amped KitchensRelationship Between Food and MusicFuture Plans and Expansion of Amped KitchenGhost Kitchens and Food HallsEpisode Links:Amped Kitchens WebsiteMott Smith’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Join Grace Kennedy as she delves into the world of healthy vegetarian delights with Aman Blana, the founder of Growee Foods, in this bonus episode of the Startup CPG Podcast. Aman shares the journey behind Growee Foods, inspired by his Indian heritage and a quest for fresh, plant-based options in the US. From battling the challenges of working with co-packers to navigating distribution channels, Aman reveals how mentor communities like Startup CPG have been pivotal in guiding his path.Discover Aman's innovative marketing strategies, including engaging farmers market demos and strategic brand collaborations. Learn how Growee Foods leverages email marketing and region-focused ads to drive sales growth on a bootstrap budget, all while prioritizing quality and taste above everything else.What’s more, get a sneak peek into upcoming spicy flavors and product lines that will leave you salivating.Tune in now and embark on a flavorful adventure with Growee Foods!Listen in as Aman shares about:Founder StoryChallenges in Starting UpMarketing Strategies Employed by Growee FoodsDistribution and Growth StrategyChallenges as a FounderPost-Expo West Follow-UpGrowee Foods Product DevelopmentMotivation and Community SupportAdvice for New EntrepreneursGrowee Foods AvailabilityEpisode Links:Growee Foods WebsiteAman Blana’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.comThis episode was sponsored by Simply Depo. Go to www.simplydepo.comIn this episode of the Startup CPG Podcast, join Daniel Scharff as he dives into the world of foodservice with Lizz Ingrassia and Allie Cotter of Fresh Time Market. Delving into their journey from restaurant dining to packaged retail meals, Liz and Allie share their expertise on the importance of flavor, customer-centricity, and understanding consumer needs in product selection. With foodservice comprising a significant portion of store sales, they discuss the role of branded and non branded items and much more.Discover the challenges and triumphs of launching new products smoothly, working with suppliers, distribution strategies, and balancing labor issues with innovation. Learn valuable collaboration tips, including understanding store operations and delivering proposals aligned with customer expectations.Tune in to gain actionable strategies for enhancing brand credibility, fostering successful partnerships, and creating memorable experiences for consumers!Listen in as Lizz and Allie share about:Vendor Relationship and NegotiationProduct Testing and Quality AssuranceInventory and Distribution PlanningMarketing and PromotionMonitoring and FeedbackSupport and Promotions for BrandsSampling Tool and Distribution StrategiesSuccessful Brand ExamplesContractual Issues and Operational EfficiencyFirst-to-Market AdvantageConsumer Shopping Behavior, Recalls, and Product IssuesThanks to our episode sponsor, SimplyDepo (simplydepo.com). SimplyDepo is a super sales and merchandising platform designed to help emerging brands win independent stores. Powered by the technology, they help you find potential customers, digitize all ordering and merchandising activities, and get all the store insights you need to scale your business. Get in touch at [email protected] or visit simplydepo.com and make sure to mention hearing this message on the Startup CPG PodcastEpisode Links:Fresh Thyme WebsiteAllie’s LinkedInLizz’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Hummingbirds Link:to find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit hummingbirds.com/startupCPG Simply Depo Link:Improve your sales reps' efficiency for solid management support to scale your business, email [email protected] or visit simplydepo.com

This episode was sponsored by Hummingbirds. Go to www.hummingbirds.comJoin Daniel Scharff in this episode of the Startup CPG Podcast together with Cory Hebert from Cin7 and Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, as they illuminate the challenges faced by startups during product launches and emphasize the importance of accurate data entry to prevent financial losses and share invaluable insights on leveraging Inventory Management Systems (IMS) to streamline processes efficiently.Discover practical strategies for reconciling orders with available inventory, optimizing payment terms, and managing cash flow challenges. Learn from real-world experiences and gain actionable advice on implementing efficient inventory management systems like Cin7 Core.Cin7 is the market leader in Inventory Management for emerging brands. We have a Startup CPG EXCLUSIVE DISCOUNT! 50% off the first 3 months of Cin7!To register for a demo or start your free trial:http://www.cin7.com/startupcpgDon't miss out on this episode packed with expert advice and industry insights! Tune in now and take your inventory management to the next level!Listen in as Cory and Jamie share about:Initial Challenges Faced by StartupsExcel Limitations for Inventory ManagementProducts Compliance and SafetyAdvantages of Using IMS (Inventory Management Software)Starting a Business and IMS SubscriptionUser Experience and Critical Features of IMSOrder-to-Cash ProcessThe Difference between IMS and ERP (Enterprise Resource Planning)Challenges and Limitations of ERPOutsourcing Operations and Operational ChallengesInventory Management Tipsget.cin7.comInventory Management Software | Cin7Cin7 is trusted by thousands of businesses to get their products to more customers, in more places, faster than ever before. Try our inventory management software today.Episode Links:Website: Cin7LinkedIn: Cory H.Website: Catapult Commercialization ServicesLinkedIn: Jamie Valenti-JordanDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Simply Depo Link:Improve your sales reps' efficiency for solid management support to scale your business, email [email protected] or visit simplydepo.com

In this bonus episode of the Startup CPG podcast, originally recorded as a webinar, join Daniel Scharff together with Jonny Price and James Reina as they talk through community fundraising and crowdsourcing with Jonny from Wefunder and James Reina from Jibby Coffee who recently completed a raise.Discover why community rounds matter, how to handle financial disclosures, and the smart way to tailor your fundraising approach. James shares real-world insights from a winning campaign, stressing the importance of doing your homework, building relationships, and engaging your audience effectively.Learn how personalized messages can sway investors and why educating your audience is key to long-term success. Plus, find out how crowdfunding can be a game-changer for underrepresented founders and new investors alike.They'll also demystify Wefunder's fees, advertising tactics, and how to maximize your exposure as you hit funding milestones. Ready to embark on a crowdfunding journey? Tune in now!Startup CPG Community Members get a discount on Wefunder fees by using this link: http://wefunder.com/startupCPG/raiseListen in as James and Jonny share about:What is a Community RoundTypes of investorsMinimum Check Size and Investment VolumeWefunder's MissionInvestor-Founder ConnectionChanges in Startup Valuation TrendsSetting Fundraising GoalsAdvantages and Disadvantages of Crowdfunding.Concerns about Financial Disclosure and Due Diligence.Legal Requirements, Timeline, and Investment Structures.Campaign Strategy, including ‘Pre-Launch Preparation and Momentum-Building.Marketing Tactics used During the Campaign.Diversity and Inclusion in Fundraisingwefunder.comLet your community invest | Wefunder, Home of the Community RoundRaise $50K to $5M+ from hundreds of customers, fans, and friends—all in one line on your cap table.Episode Links:Wefunder’s Website James’s LinkedInJonny’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Rich Gillmore, the VP of Center Store at Gelson's. Together, they delve into the dynamic world of indie retail in Southern California and explore how Gelson's stands out as a trendsetter by curating innovative brands that embody the quintessential Californian lifestyle.Rich shares valuable insights on prioritizing high-quality products, navigating the influx of brand invitations, and the delicate balance between data-driven analytics and instinctive choices for successful product launches. Learn about the importance of brand visibility and collaboration, and how platforms like LinkedIn play a crucial role in fostering connections and promoting innovation.Whether you're an emerging brand looking to partner with Gelson's or a retail enthusiast keen on understanding the intricacies of the industry, this podcast offers a wealth of knowledge and actionable insights.Tune in now!Listen in as Rich shares about:Trends Noticed at Expo WestStrategies for Brands to Attract Retailers' Attention at ExposKeys to Rising Through the Ranks in the Grocery IndustryDescription of Gelson's Stores and Market PositioningDecision-Making for Product AssortmentChallenges with Limited Shelf SpaceBrand Outreach and the Role of Sampling in SalesConsumer Buying BehaviorLocal Brands and California LifestyleDecision-Making and Gut InstinctInvolvement in Industry OrganizationsInfluence on Tastes and PreferencesGelson's Future PlansEpisode Links:Gelson’s WebsiteRich’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this bonus episode of the Startup CPG podcast, join Grace Kennedy together with Lauryn Bodden, the founder of S’noods as they delve into the captivating origin story of S’noods, the innovative noodle chips taking the snack world by storm. Lauryn shares her journey from winning a Netflix cooking competition to launching her brand, securing partnerships with major retailers, and winning a coveted booth at Expo West 2025. Gain valuable insights about finding the right partners and overcoming obstacles in the competitive CPG industry as Lauryn navigated the challenges of product development, distribution, and fundraising as a solo founder. She also dives into the importance of community, feedback, and perseverance in building a successful brand.Tune in now!Listen in as Lauryn shares about:Origins of S’noods and its conceptChallenges in product developmentDistribution strategies and future growthFunding and investor relationsWhere to buy S’noods and stay updatedMarket validation and adjustments made based on consumer responsesThe importance of community and advice for aspiring foundersEpisode Links:S’noods WebsiteLauryn’s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, join Daniel Scharff together with Eric Wu and Adam Yee, the founders of Sobo Foods, as they share their journey of creating plant-based Asian American frozen dumplings.Explore Adam and Eric’s approach, rooted in years of entrepreneurship experience, critical industry connections, and strategic branding to position their products as nutrient-dense comfort foods appealing to a wide consumer base. Delve into the evolving diet choices in the US, with Asian Americans leading trends in veganism and vegetarianism, and how Sobo Foods emphasizes a balanced approach to meat consumption, drawing from cultural differences.Additionally, discover their plans for expansion through local retail partnerships in the Bay Area, focusing on community support and navigating logistical challenges. Learn about their commitment to sustainability, utilizing plant-based ingredients and eco-friendly packaging materials throughout their supply chain.Adam and Eric also share valuable insights on effective product development and scaling production processes, emphasizing the importance of thorough vetting of product developers and staying well-capitalized regardless of funding challenges.Tune in now!Listen in as Eric and Adam share about:The Origins of Sobo FoodsMeeting at KitchentownSobo Foods Branding and NameFood Culture and their Podcast ThemeLearning from Past ExperiencesFunding Options for StartupsFundraising and Venture CapitalProduct Development and BrandingMarketing and Social Media StrategyThe Positive Reception of Sobo Foods Within Their Families and CommunitiesEpisode Links:Sobo Foods Website Eric’s LinkedInAdam’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff is joined by Vanessa White, CEO of Jaju Pierogi. Together, they trace the remarkable journey of Jaju Pierogi, from crafting handcrafted delicacies to securing shelf space in 2000 stores nationwide.Vanessa shares insights into the challenges of competing with established brands while maintaining authenticity and unveils their ingenious marketing approach focused on engaging content and community connection. Learn about navigating distribution partnerships, from regional distributors to national giants like UNFI and KeHE, and discover Jaju Pierogi's commitment to supporting women in education through the Polish American Women's Scholarship program.From influencer collaborations to strategic social media strategies and distribution partnerships, Vanessa offers valuable lessons for navigating the competitive CPG landscape.Hungry for more insights? Tune in now!Listen in as Vanessa shares about:The Secret Sauce for Going Viral of Vanesa's Pierogi VideosCompetition and Market PositioningOrigin Story of Jaju PierogiSocial Media and BrandingProduct Demos and Customer AssociationsRetailer Relationships and Product PlacementTransition from Handmade to ManufacturingThe Importance of Personal Branding and Business IdentityDealing with online haters and trollsBalancing authenticity with marketing goalsEpisode Links:Website Jaju PierogiVanessa’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff, together with Peggy Shell, the founder of Creative Alignments delve into the challenges faced by startups in traditional recruiting models and the innovative time-based recruiting approach pioneered by Creative Alignments. Peggy shares insights on the drawbacks of percentage-based fee structures, emphasizing the importance of aligning company values, culture, and compensation for sustainable growth.Uncover the secrets of DIY recruiting for startups, including strategic decision-making points, behavioral-based interview questions, and negotiation strategies. Discover the significance of pay transparency and intentional sourcing to foster diversity in hiring. Peggy guides leaders in creating an inclusive workplace culture, offering tips on fostering belonging, recognition, and empathy.Whether you're a startup enthusiast or in the natural products industry, this podcast provides actionable strategies for building powerful teams. Tune in now!Listen in as Peggy shares about:DIY Recruiting Elements for StartupsChallenges with Traditional RecruitingCreative Alignments' ModelFactors in Attracting TalentCreating an Inclusive Workplace and Diversity in HiringNegotiation Strategies and Pay TransparencyBehavioral-Based Interview QuestionsTransparency in LeadershipEquity in CompensationExperience vs. Soft Skills in HiringReferences and Backdoor ReferencesEpisode Links:Creative Alignments WebsitePeggy’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff and team—Patricia Menegoto, Kiki Huddleston, and Grace Kennedy—in this episode of the Startup CPG Podcast as they delve into the vibrant world of natural products at Expo West 2024. They share their experiences, observations, and opinions on the latest trends dominating the industry. From the gummification of products to the rise of natural sweeteners and the prevalence of protein-infused items, they dissect the key themes shaping the market.Get ready to discover standout brands that caught their attention, explore innovative booth setups, and hear about their engaging interactions with exhibitors. From mushrooms making their mark in various products to the art of swag selection, they leave no stone unturned in their exploration of Expo West highlights.But it's not just about the products—They also reflect on their personal preparations for the event, discuss the importance of networking and brand camaraderie, and share valuable insights for future trade show participation.Whether you're a seasoned industry professional or an aspiring entrepreneur, this podcast offers a treasure trove of knowledge and inspiration. Tune in now!Listen in as Grace, Kiki, and Patricia share about:Trends at Expo West 2024Standout BrandsProduct Choices and TrendsAlley Rally Party and Brand DemosTrendy Topics and Product PreferencesFuture Plans and Opportunities for Future EventsFavorite Moments and Experiences from Expo WestPersonal Preparedness and Tips for handling the intensity of Expo WestEpisode Links:Grace’s LinkedInKiki’s LinkedInPatricia’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

We are just as excited as you are to share the second part of Jamie Valenti Jordan’s episode – How to Make and Scale Your Product.In this episode, Daniel Scharff and Jamie Valenti-Jordan take a deep dive into the intricate process of finding and collaborating with contract manufacturers (Comans) for startups in the consumer packaged goods (CPG) realm. From sourcing to negotiation, production runs to quality assurance, they unravel the complexities and challenges inherent in the CPG production landscape. Discover valuable insights on building relationships, fostering transparency, and navigating the dynamics between brands and manufacturers. Whether you're a seasoned entrepreneur or a budding CPG enthusiast, this podcast equips you with actionable strategies and expert advice to thrive in the competitive world of consumer goods. Tune in now!Listen in as Jamie shares about:Choosing/Finding Contract Manufacturers (Coman)First Production RunMaintaining a Good Relationship with the ComanQuality Control and Sensory EvaluationChallenges in ManufacturingLogistics and Supply Chain ManagementOperational Best PracticesStrategic Planning and ForecastingConsulting Services Offered by CatapultEpisode Links:Catapult Commercialization Services WebsiteJamie’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this absolute gem of an episode of the Startup CPG Podcast, Daniel Scharff is joined by Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, with a focus on scaling products and supporting startups in the CPG industry.Part 1 of this episode unveils Jamie's expertise in rapid product launch and expansion for emerging brands with revenue under $5 million. Drawing from his experience guiding operations at Hampton Creek, Jamie stresses the importance of collaboration within the startup community.Gain valuable insights into the intricacies of new product launches, with Jamie advising a strategic approach starting from a basic recipe aligned with consumer preferences. He touches upon formulation development, emphasizing weight percentages and packaging considerations for long-term product integrity.Jamie also explores the decision-making process between self-manufacturing and utilizing contract manufacturers, weighing the pros and cons based on preferences, skills, and resources. The profitability aspect is thoroughly addressed, highlighting the significance of cost coverage, profit-maximizing factors, and efficient production processes.Don't miss the first part of this episode - Tune in now!Listen in as Jamie shares about:Determining the Gold Standard and CertificationDocumentation for Quality and ScalingBuilding a DIY Fluidized Bed DryerRecall and SOP (Standard Operating Process)Sourcing Industrial IngredientsPackaging Selection and Shelf LifeNetworking and Professional HelpCommon Problems in Product ManufacturingConsiderations for Self-Manufacturing vs. Contract ManufacturingCash Management and Inventory PlanningEpisode Links:Catapult Commercialization Services WebsiteJamie’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff and Patricia Menegoto in this bonus episode of the Startup CPG Podcast, where they chat with Maurizio Rasti and Saphira Rasti, the dynamic founders of Nowhere Bakery. Discover their captivating journey from the fashion and modeling industry to crafting healthy baked goods, focusing on gluten-free offerings and noteworthy partnerships with Gwyneth Paltrow.Get the inside scoop on Nowhere Bakery's Shark Tank experience, from filming multiple episodes daily to managing the surge in demand post-airing. The founders share insights into their meticulous Shark Tank application process, emphasizing the intensive selection rounds and strategic preparations for significant exposure.Tune in now!Listen in as Saphira and Maurizio share about:Nowhere Bakery’s Product Line and DistributionTeam and GrowthCollaboration with Gwyneth PaltrowCasting ProcessAppearance on Shark TankCommercial KitchensPreparation for Increased DemandEpisode Links:Nowhere Bakery’s WebsiteNowhere Bakery’s InstagramDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG Podcast, Daniel Scharff dives into the world of protein with Chris Battaglia, a seasoned expert and category lead for proteins at leading e-commerce retailer Hungryroot that aims to simplify healthy eating through personalized grocery shopping, utilizing AI to gather customer taste data for tailored meal suggestions. The company's socially responsible initiatives and commitment to reducing waste resonate with a diverse consumer base, focusing on high-quality options for various age groups and regions.Discover the challenges faced by the meat industry, from navigating economic changes to maintaining impeccable quality standards. Chris reveals the crucial role of partnerships with suppliers who understand customer preferences and gives an overview of the role plant-based plays in his category.Tune in now!Listen in as Chris shares about:Transition to HungryrootInsights from Meat Cutting DaysExperience at Central Market and Whole FoodsPrivate Label and Branded ProductsImpact of COVID-19Meat Industry ChallengesHumane Standards and Supply ChainEngaging with Brands:Consumer FeedbackPlant-Based CategoryBrand PartnershipsEpisode Links:Hungryroot’s WebsiteChris’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Eric Skae, the CEO of Carbone Fine Food with over 35 years of experience in business. Carbone's success is anchored in its association with the renowned Carbone restaurant, premium product quality, and effective branding strategies.Eric emphasizes the crucial role of strategic partnerships, the early focus on velocity, and the evolving importance of margin and pricing as a brand matures. He also reveals his approach to brand launch, securing retail partnerships, and harnessing social media for optimal promotion.From extensive networking and diligent work ethics to developing expertise across various domains, Eric's advice is a beacon for those aspiring to make a mark in the CPG industry.Ready to add some special sauce to your CPG journey? Tune in now!Listen in as Eric shares about:Entrepreneurial Journey of EricEric's Lessons from Previous VenturesChallenges and Learning from New Leaf Iced TeaConsulting and Startup CollaborationStarting Carbone Fine FoodStrategies for Early Growth and Scaling:Launching a Premium Pasta Sauce BrandChallenges in Retail and Building RelationshipsDirect-to-Consumer Launch and ScalingPartnerships and Brand RecognitionWhole Foods and Market PositioningSuccess and ScalingEpisode Links:Carbone Fine Food WebsiteEric's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this special bonus episode of the Startup CPG Podcast, Daniel Scharff is joined by Jake Deleon, the founder and CEO of Fila Manila. With a focus on crafting award-winning sauces and spreads inspired by Filipino flavors, Jake shares insights into his appearance on the upcoming episode of Shark Tank, along with his anticipation for increased online orders and brand buzz.Drawing from his background at major CPG companies like Procter Gamble and Starbucks, Jake delves into the importance of understanding target audiences and product differentiation when launching a new product line. His persistence in applying multiple times to Shark Tank paid off, and he discusses the overwhelming yet fair experience of filming the show. Throughout the conversation, Jake emphasizes the broader impact he hopes to achieve—creating awareness for Filipino cuisine on a national level and making his mother proud by fulfilling her dream of seeing him on her favorite show.Don't miss this inspiring conversation that goes beyond the entrepreneurial journey to celebrate culture and culinary excellence. Tune in now!Listen in as Jake shares about:Founding Fila ManilaShark Tank Casting and FilmingPrevious Venture - Origin AlmondTikTok StrategyCultural RepresentationInternational ExperienceEntertaining YouTube VideoImpact of Shark Tank on EntrepreneurshipApplication ProcessNegotiation and ValuationTherapist Session After PitchFounders HeritageProduct Transition and Future PlansShow Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of Startup GPG Podcast, Daniel Scharff is joined by Erin Fasano, the chief marketing officer at Core Foods with over two decades of experience in the CPG industry, and delves into the intricacies of marketing for food and beverage brands, while trying to explain the question “what is a CMO?” With a focus on emerging brands, Erin emphasizes the pivotal role of a CMO and advises aspiring marketers to start at classic CPG companies before venturing into smaller enterprises.Discover the keys to success, including building strong relationships with retailers like Whole Foods and Target, crafting comprehensive marketing plans aligned with sales activities, and prioritizing owned platforms for long-term brand identity. Plus, gain insights on effective consumer feedback utilization, brand partnerships, navigating the competitive landscape, and understand why retail distribution often trumps direct-to-consumer channels for heavy and perishable products and unravel the strategies for success in competitive categories.Ready to turn heads in the market? Hit play now!What Erin talks about:Joining Core Foods and Transition to CMO RoleStarting of Erin’s Own Brand - StarrysideChallenges and LessonsMarketing Strategy and PlanningRetail and Shopper MarketingAligning DTC with Trade ProgrammingSocial Media and AuthenticityConsumer Input and Product DevelopmentConsumer Input on PricingApproach to D2C vs. RetailConsulting and CollaborationEpisode Links:Core Food’s WebsiteErin's LinkedInGrab Erin's FREE Marketing Calendar Template here!Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Wondering how to get on shelf and pick the right marketing programs to do well?Join expert guests Erin, Courtney, and Holly as they share their wealth of knowledge on successfully navigating the Kroger landscape. From Erin's firsthand brand experience, Courtney's expertise around submissions and promotions, and Holly's insights into category strategies, this episode is packed with actionable tips for CPG startups.Learn the art of differentiation, effective marketing strategies, and successful promotions. Whether you're a startup or scaling up, this episode is for you.Don’t miss out on elevating your CPG startup with insider insights!Listen in as Erin, Courtney, and Holly share about:Kroger's PrioritiesNew Item Selling ProcessGetting into KrogerUnderstanding Shopper and LandscapeSupply Chain and Budget ConsiderationsShopper MarketingDSD CollaborationE-commerce OpportunitiesRegional ConsiderationsSales Velocity ExpectationsEpisode Links:Kroger.comHolly’s LinkedInErin’s LinkedInCourtney’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands.Explore the intricacies of building meaningful relationships with brands, tailoring assortments to community needs, and the significance of local brands in their stores through initiatives like the local scout program. Jonathan shares his excitement for international flavors and products, offering unique tastes and experiences for customers.Get an exclusive preview of the Startup CPG section at Expo West on level three of ACC, featuring 25 booths with amazing brands, including female founder giveaway winners. Ready to embark on a flavorful journey? Tune in now!Listen in as Jonathan shares about:Natural Food Industry ExpertiseRelationship BuildingBalancing Innovation and TraditionAdaptability to Store EnvironmentsSuccess Metrics for Category ManagersBrand Persistence and RelationshipsCategory Management and Retailer InfluenceChallenges in Introducing New BrandsInnovation in RetailBrand Life Cycle and Continuous InnovationSupport for Local Brands and Community EngagementExploration of International Flavors and Ethnic ProductsEpisode Links:Jonathan’s WebsiteJonathans LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the "buyer pick 'n roll," stand out in the crowd, and get tips on chasing down a buyer in the aisle.Whether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure.Tune in now!Listen in as Matt, Pierre and Clara share about:Preparation and Goal-SettingEngaging Attendees with Concise PitchesBooth Planning and Fresh SamplesActive Engagement and Decoy SystemNetworking and Grant OpportunitiesSample Distribution and EngagementEffective Post-Show Follow-upsNetworking with DistributorsBooth Design and ConfidenceBooth Management StrategiesProtecting Energy and Handling CriticismUtilizing BrokersBusiness Card StrategiesEpisode Links:Matt Levine’s WebsiteMatt Levine’s LinkedInClara’s WebsiteClara’s LinkedInPierre’s WebsiteDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for retailers. He also shares invaluable insights on understanding consumer trends, adapting to market changes, and establishing connections with brands.Highlighting the significance of product quality, including attributes like organic or fair trade certifications, and the importance of embracing regenerative agriculture practices. Dwight also provides advice for CPG brands seeking visibility at trade shows, suggesting strategic approaches such as email outreach and LinkedIn connections.A noteworthy aspect of this, Dwight's emphasis on not getting too attached to packaging, as it inevitably changes. He draws from his experience in developing private-label products, always thinking ahead to future versions. It also concludes with expressions of gratitude and anticipation for future interactions, particularly at Expo West.Wanna know more about the insider scoop on the grocery sector? What are you waiting for? Tune in now!Listen in as Dwight shares about:Advice for CPG BrandsFancy Foods Las Vegas ShowTrends at the ShowDwight’s Career JourneySet Building and TrendsChallenges and Opportunities in the IndustryData Analysis and Decision-MakingOverview of Town and Country MarketConsumer ProfileApproach to Products and DemosFish Wife Success StoryExpo West and Connecting with BuyersEpisode Links:Town & Country Markets Inc Website Dwight’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.From experiences at Amazon and starting his own venture-backed brand, Leon emphasizes the challenges such as rising advertising costs and competing with established CPG brands while stressing the value of measuring repeat purchases and retention rates and the need for hard work over magical solutions.In addition - Leon explores the parallels between launching a CPG product and being a musician, emphasizing the fundamentals' importance and sharing key e-commerce success metrics: product conversion rate, repeat customer rate, lifetime value, and cost of advertising.Ready to elevate your Amazon strategy? Hit play now!Listen in as Leon shares about:Amazon as an Ever-Expanding WebRepeat and Retention RatesConversion RatesChallenges and Opportunities in Product LaunchChoosing Amazon as a StrategyAmazon Advertising SpendReview StrategyCost and Pricing on AmazonContinuous Advertising OptimizationLaunching a Brand on AmazonFulfillment by Amazon (FBA)Mobile OptimizationEpisode Links:Daybreak Growth Website Leon’s LinkedInEmail: [email protected] Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Join Daniel Scharff and Startup CPG Director of Marketing & Community, Patricia Menegoto, chatting about all the exciting initiatives and events shaping the future of our community.From the upcoming Shelfie Awards to a booth giveaway for female founders they delve into the first dedicated section for Startup CPG at Expo West, the first ever Swag Fashion shows, happy hours with the TikTok Shop team, partnerships with industry leaders like RangeMe, and plans for empowering BIPOC brands through microgrants. Additionally, there's a Q&A session with a Shark Tank casting supervisor, a partnership with Summit Series for networking and vacation opportunities, and plans for a cruise partnership and CPG happy hours at sea.As a bonus, Patricia shares a vibrant reflection of the enthusiasm and commitment to supporting emerging CPG brands within the Startup CPG community.Listen in as Patricia shares about:RangeMe Partnership and Startup CPG CollectionMicro Grants for BIPOC BrandsStartup CPG Swag Fashion ShowShelfie AwardsExpo West Booth Giveaway with SatoSocial Media and Healthy LifestyleEngaging with RetailersSlack Channel ModerationNewtopia Now EventEpisode Links:Patricia’s WebsitePaticia’s LinkedInPatricia’s Instagram Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Explore the success story of the innovative sparkling water infused with botanicals, offering a unique non-alcoholic alternative for beer Enthusiasts.With a background in venture capital and e-commerce, Jordan Bass CEO and co-founder of HOP WTR dives into the burgeoning non-alcoholic beer market, consumer trends favoring moderation, and the strategic decisions that propelled HOP WTR's growth in natural channels, crossover accounts, and mass retailers.Discover the intricacies of e-commerce strategies, innovative packaging, and HOP WTR's retail focus. Gain insights into team dynamics, challenges faced during the early days, and the importance of mentorship. From the successful foray into on-premise markets to international expansion considerations, this episode covers it all.Whether you're an industry professional or simply curious about the business landscape, this episode offers a unique perspective on building and growing a brand. Tune in, stay inspired, and raise a virtual glass to the future of innovative beverages!Listen in as share about:HOP WTR's Origin & InnovationConsumer Trends & OpportunitiesHOP WTR Flavor ProfileLaunch and Market StrategyDriving Product VelocitySales Strategies and Team CultureReflections on Early Days and LearningProduct Innovation and Long-Term VisionEpisode Links:HOP WTR’s WebsiteJordan’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com This episode was sponsored by Cultivate CPG. Go to cultivatecpg.comIn this episode of the Startup CPG podcast, Daniel Scharff together with the Cultivate CPG president Aaron Barnholt and Eli Bank co-founder and COO of Absurd Snacks unveils the highly anticipated Startup CPG retail sales tracker. This comprehensive database empowers emerging brands with vital information on channels, store locations, numbers, websites, and direct submission links. Eli, sharing his beta testing experience, underscores the tool's value in building relationships with retailers.Gain exclusive insider tips from Cultivate CPG to enhance your outreach strategies, and hear Eli's journey with Absurd Snacks, a mission-driven brand making snacks accessible for those with food allergies.Listen in as Eli and Aaron share about:Startup CPG Retail Sales Tracker OverviewCustomization of the toolInsider Tips and NotesPersistence and Learning from MentorsUnderstanding Retail ProcessesScaling SmartlyEffective Networking and Relationship TipsExpansion Goals and Community EngagementAbsurd Snack’s OriginMission of Absurd SnacksEpisode Links:Aaron’s WebsiteAarons LinkedInEli’s WebsiteEli’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Want to learn about the top claims against emerging CPG brands?Join Daniel Scharff in this episode of the Startup CPG podcast to discuss the legal landscape of the food industry with Lauren Handel from Handel Food Law. From the surge in lawsuits against emerging brands to the nuances of labeling and disability compliance, Lauren provides prevention tips and strategies for both small and established brands.Gain insights into specific areas of litigation, including false advertising, health claims, and ADA compliance. Learn about Prop 65 risks in California and the increasing challenges with ADA lawsuits targeting websites. Lauren also offers crucial advice for brands on influencer endorsements and avoiding misleading marketing claims.Tune in now!Listen in as Lauren shares about:Consumer Protection LitigationLitigation Risk OverviewOrigins of LawsuitsSettlement DiscussionsNegotiation StrategyClass Action ConsiderationsNatural and Artificial ClaimsSugar Content and Health ClaimsSustainability and Environmental ClaimsSlack Fill-In PackagingAmericans with Disabilities Act (ADA) and Website AccessibilityProp 65 and Chemical Exposure RisksEpisode Links:Lauren’s WebsiteLauren’s Email [email protected]’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Something fun is brewing in this episode of the Startup CPG Podcast as we join our host, Daniel Scharff, as he welcomes his cousin, Daniel Kopman, Co-founder and former CEO of The Saint Louis Brewery and Heavy Seas Beer, now turned academic and researcher.Kopman shares what it was like to be an early microbrewing innovator in St. Louis, home of Anheuser Busch, and many lessons learned in his journey expanding into retail. As a beer policy pro and advocate, Dan studies the global shifts in the alcohol industry, predicting a promising future for non-alcoholic beers.Whether you're a brewing maverick or a non-alc beverage explorer, this episode is tailor-made for you. Don't miss out – tune in to gain more insights of the beverage business!Listen in as Dan shares about:Launching a Beer RegionallyUnderstanding Retail DynamicsBuilding Relationships and Understanding the Value ChainPolicy Changes and Market DynamicsRise of Non-Alcoholic BeerConsumer Shift Towards Healthier ChoicesEpisode Links:Dan’s Websites:hsbeer.com schlafly.com Dan’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Can you handle the highs, survive the lows, and still rock the runway?In this episode of the Startup CPG podcast, Daniel Scharff is joined by the CEO of Suja Juice and Rowdy Energy, Jeff Church. Jeff shares invaluable insights from his diverse ventures, spanning socially conscious brands like Nico Water to the rise and challenges of Suja, an impactful cold-pressed juice success.Learn about the highs and lows of entrepreneurship, navigating acquisitions, and the tough decisions that led to the closure of Rowdy Energy. He also weighs in on the competitive energy drink market, offering wisdom on balanced decision-making for startups.Tune in to learn more about the journey from setbacks to new beginnings. Don't miss out!Listen in as Jeff shares about:- Suja's Origin and Growth- Foundational Wisdom- Risk-Taking Timing- Disruptive Success- Market Dynamics and Challenges- The “Rule of Twos”- Brand Differentiation- Learning from SetbacksEpisode Links:Church’s WebsiteChurch’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com We are as thrilled as you are to unveil the second part of Jenna Cameron’s episode – How to Launch in Foodservice.In this episode, Jenna dives into the nitty-gritty of building strong relationships with operators and transforming from a mere product supplier to a true strategic partner. But that’s not all – Jenna also unravels the intricate web of distributor partnerships, offering valuable guidance for emerging brands looking to navigate this complex landscape. She draws from her wealth of experience, shedding light on both the challenges and opportunities within the food service industry.Whether you're a startup entrepreneur finding your way or a seasoned professional aiming to boost your food service sales know-how, this episode is packed with actionable strategies and insider tips. Tune in to gain a competitive edge in the ever-evolving world of food service salesListen in as Jenna Cameron shares about:- Packaging Design Strategies- Channel Analysis- Outreach Tactics- Distributor Relationships- Start Local- Leverage UNFI for Retail- Strategic Broker Selection- Incentivize OperatorsEpisode Links:Jenna’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com As we kick off the new year, we welcome you with 2024’s first podcast episode so chock-full of insights, we had to split it into two parts! Our guest, a seasoned sales pro with a decade in the food service industry, is here to spill the beans.In this episode of the Startup CPG Podcast, host Daniel Scharf sits down with Jenna Cameron to discuss her experience, which includes notable contributions at JUST Egg, Alpha Foods, and her current role as the Sales Lead at Simulate. Jenna shares insights into effective marketing, navigating the competitive market, surviving in the food service industry, and Simulate's journey from direct-to-consumer to achieving success in grocery. Jenna is an absolute pro at Foodservice, especially the sales side, and we know you'll all be taking notes as she talks through specific distributors and operators that are great fits for emerging brands.Whether you're a foodservice novice or deep in the industry, this podcast is your shortcut to success. Jenna covers the ins and outs of navigating food service channels, building industry relationships, tackling D2C challenges, dealing with Gen Z and branding, locking in product-market fit, cultivating regional relationships, handling pricing challenges, and creating solid price sheets. It's a practical guide to navigating the dynamic world of foodservice.Listen in as Jenna Cameron shares about:- Navigating Foodservice Channels- Building Relationships that lead to sales- Establishing Product Market Fit- Building a Regional Strategy- Tackling Foodservice Pricing- Creating Effective Price and Sales SheetsEpisode Links:Jenna’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Get ready for an extra special treat this holiday season! We've got an exclusive bonus episode fresh from a recent webinar, where Daniel Scharff sits down with movers and shakers in the industry. Meet Paul Voge, the brains behind Aura Bora, Clara Paye, the powerhouse founder of Unite, and Mitch Orland from Earth Fare. We couldn't keep this goldmine of insights to ourselves, so we're sharing it on our Startup CPG podcast. From effective networking to strategic sales pitches, pitching to retailers, and delving into the practical strategies of catching the attention of retailers, this episode is packed with actionable tips and insights. Discover the importance of differentiation, leveraging personal connections, and showcasing data stories to secure deals with major retailers. Whether you're a startup or a seasoned pro, this episode offers actionable tips for building connections, maximizing sales help, and thriving in a competitive market. Ready to elevate your product? Hit play now!Listen in as Paul, Clara and Mitch share about:Selling StrategiesPitching to RetailersSales Help and BrokersStarting a Business During the PandemicData Stories and DifferentiationWalmart Pitching and ExpansionTrade Show StrategiesBuyer's Perspective (Earth Fair)Episode Links:Clara’s WebsiteClara’s LinkedInPaul’s WebsitePaul’s LinkedInMitch’s LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software hereStrategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.