Founder Feature: Morgan Murdock of Unbothered Foods

In this episode of the Startup CPG Podcast, Grace Kennedy chats with Morgan Murdock, the founder of Unbothered Foods—a gut-friendly, sourdough-based cracker brand launched in 2023. Morgan, a clinical dietitian turned CPG entrepreneur, shares her journey from working with IBS patients to creating a delicious, low FODMAP cracker that prioritizes both taste and digestive health.

They dive into everything from navigating product formulation and scaling production to finding the right co-manufacturer and managing fermentation at scale. Morgan also opens up about fundraising via WeFunder, the challenges of being a solo founder, and the importance of mentorship in building a mission-driven food brand.

If you're a CPG founder, health-conscious foodie, or just love a good cracker, you won’t want to miss this one. Tune in now!

Use code STARTUPCPG at checkout for 15% off any cracker product!

Listen in as they share about:

• Unbothered Foods Overview
• Why Crackers?
• The Sourdough Advantage
• Scaling & Manufacturing Journey
• Retail & Distribution Strategy
• Funding & Bootstrapping
• Solo Founder Life
• Mentorship & Community Support

Episode Links:

Website: https://unbotheredfoods.com/
LinkedIn: https://www.linkedin.com/in/morganjmurdock/ 

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Grace's Linkedin 
• Questions or comments about the episode? Email Daniel at [email protected]
• Episode music by Super Fantastics