The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Financials. Accounting. Bookkeeping. Balancing. Budgets. It's not the most exciting aspect of running a business, and yet, maybe it is. The key to a successful real estate media business isn't necessarily how great of a photographer or videographer you are, but, understanding your numbers, profit margins, and how to maintain your financials is critical to ensuring your business can continue. Join Todd this week as he dives into how to be the successful CFO of your real estate media company!

Craig and special guest Steve Musser, Director of Sales & Marketing at WOW Video Tours discuss ways to grow your client acquisition effort. Taking the first step is all you need to start building momentum. Interested in the books mentioned in this episode? Check out: "The Five Levels of Leadership" by John Maxwell The Five Love Languages" by Dr. Gary Chapman Want to learn more about the Spiro Software platform for your real estate media business? Check it out at: http://spiro.media

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE there's a chance you could win them back. Todd and Craig discuss strategies and approaches in winning back the relationships you had with previous clients. You won't ever win them ALL back, but you can win some!

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd and Craig discuss practical ways to address when things go wrong with a customer, and how to not let it completely wreck your psyche. Interested in Spiro's Automated Editing Merge Fleet? Find out more at: https://support.spiro.media/en/collections/6434162-merge-fleet Check out the Spiro Podcast Episode on the Merge Fleet at: https://www.youtube.com/watch?v=Uj-0lEzfZBo Interested in checking out the Spiro Software Platform? Visit us at: http://spiro.media Missed the Live YouTube Video with Todd and Eli Jones discussing how to use Metrics to strengthen your business? Check out the episode here: https://www.youtube.com/watch?v=3vsz39XYgnc

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of topics this week. Listen in to find out more! Want to learn more about Spiro Software? Check it out at: http://spiro.media To learn more about how to use Spiro's automated video editing "Merge Fleet", click here: https://support.spiro.media/en/collections/6434162-merge-fleet Remote Pilot Study Materials mentioned in the podcast: Remote Pilot Study Guide - https://www.faa.gov/sites/faa.gov/files/regulations_policies/handbooks_manuals/aviation/remote_pilot_study_guide.pdf Airman Certification Standards for Unmanned Aircraft Systems: https://www.faa.gov/sites/faa.gov/files/training_testing/testing/acs/uas_acs.pdf Remote Pilot 101 - http://remotepilot101.com (Spiro Podcast is not sponsored by this training course. Craig used this course to help study for his own Part 107.) Tony & Chelsea Northrup Part 107 Study Guide: https://northrup.photo/free-faa-part-107-suas-drone-certification-study-guide/ Spiro Podcast (YouTube) on Business Insurance (Guest Michael Sarno): Spiro Podcast Episode on Business Insurance: https://youtu.be/xDJlFqeXuUI?si=A7sKHruPSvHjyy7g WOW Video Tours Getting Ready Guide: https://www.wowvideotours.com/getting-ready/

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, and have less time to work ON our business. So how do we best maximize our time to keep momentum going when you're shifting from business/sales development to shooting/editing/customer service? Todd and Craig discuss some thoughts, ideas and experiences on how to make that transition. If you have questions about Spiro, want tutorial videos on how various aspects of the software platforms works, and it's features and benefits, be sure to check out the Spiro website at: http://spiro.media

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you, the listener! This week on this Owner Spotlight Series Episode of the Spiro Podcast, we welcome Ryan Stevens, owner of Real Home Pix in the Dallas/Ft. Worth market. As a former Realtor, Ryan shares his experience with us on real estate media, marketing, and also shares his insights on the recent NAR court case centering on Buyers Agent Commissions. Does this affect our industry? If so, how? Watch/Listen in for more! You can check out Real Home Pix at: http://realhomepix.com

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helped WOW Video Tours increase it's efficiency, and lower it's editing overhead. Helpful Links: iPhone Video Settings Training: https://docs.google.com/document/d/1XzZKvZwh_dS80ls44QFWfKwNG9pbLN4I1wgSqBuE9LU/edit?usp=sharing Merge Fleet Example Video: https://spiro.media/mergefleet/

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well. YouTube Channel: https://www.youtube.com/ @InsideRealEstatePhotography Website: https://www.burkemultimedia.com/realestate Instagram: https://www.instagram.com/insiderealestatephotography

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Watch to find out!

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he's discovered.

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth you can to win new business. And there may be some discussion of beards and face tattoos as well. Seriously.

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate Photography, Videography and media.

We know, it's winter in the U.S., not Fall. It's not Pumpkin Season. Or, is it? How do you grow the largest pumpkin? Or, how do you grow the most important part of your business? Listen in for a parable on how to grow your business effectively!

Craig & Todd dive in deeper from last week's episode on Goal Setting, and talk about some practical ways to filter and prioritize the goals that you've written down for your every day life, family and business. Prioritizing your goals will help you check those things off your list, move forward, and really gain momentum!

Welcome to 2024! It's a new year, with lots of new opportunities. But, how are you planning on taking advantage of those opportunities? Have you set your goals for the year? Have you prioritized those goals? Is all this goal setting even going to result in anything? Todd and Craig talk about how to approach goal setting so that you can make forward progress with your business!

In this Episode Craig and Todd wrap up their year in Real Estate Photography for 2023. They look back over the year for what is working for a REP company in 2023.

Merry Christmas and Happy New Year from all of us at the Spiro Podcast! This week, Todd and Craig welcome special guest, Eli Jones to the Spiro Podcast. Eli is both the owner of Norman & Young, a successful Real Estate Media Business, as well as the owner of the REPP Team. Eli chats with Todd and Craig about the various phases of growing your real estate photography/videography business. We're each at different phases in our business timelines, so what should we be concentrating on right now at this point in our business? To connect with Eli: Facebook: https://www.facebook.com/itselijones/ Instagram: @itselijones YouTube: http://youtube.com/ @itselijones TikTok: @itselijones Website: http://repplaunch/meeteli

Todd and Craig tackle the most commonly asked questions by you, our listeners! What activities does your sales team do to generate activity? Is it NORMAL to have a slow part of the year? Should you be concerned? When you hire someone, what position should be the first position you hire? A hot button issue: Should you be editing your own photos and video? Listen in for more!