The Spiro Podcast: Managing your Real Estate Photography & Videography Business

REPP 2024 Speaker Warren McCarthy, of McCarthy joins Todd & Craig this week to share his story of how he went from being a full time medical student, to a Real Estate Media Business Owner. Warren shares some great insights and inspiration for you to continue growing your business. You don't want to miss this! Chapter Timestamps: 0:00 Episode Open 02:12 Spiro Software Updates 05:10 How to Suggest Spiro Features 05:44 Thanks to Viewers/Listeners 07:54 Todd Puts Craig in a Corner 10:12 Guest Intro - Warren McCarthy 57:46 Episode Wrap-Up

While Todd is out this week, Craig & Steve Musser, Director of Sales & Marketing at WOW Video Tours go over some strategies to help you grow your client base. How much does personality play into how you approach your business development plan? Can you have different methods within the same company with different business development specialists? What are the ways you develop client relationships utilizing your personality and strengths? Chapter Timestamps: 0:00 Episode Open 01:26 Guest Intro - Steve Musser 01:51 Business Development Strategies 05:38 Large Markets & Saturation 08:52 The Effect of Personality 10:10 Creative Marketing Ideas 53:49 Episode Wrap-up

Todd and Craig give the latest updates on Spiro, an updated discussion on AI Photo Editing, and address a listener question about how to effectively follow up with Brokers and Realtors that you've contacted regarding your real estate media services. Thank you for your continual feedback and questions to the Podcast! Chapter Timestamps: 0:00 Episode Open 01:57 Spiro Updates 05:55 AutoHDR AI Photo Editing 21:25 Fortune is in the Followup 45:41 Episode Wrap-up

There's no way around it: AI Editing is emerging...fast and strong. So what are the impacts on our real estate media businesses? How does this affect us? How does this affect our clients? How does this affect our human editors? Todd and Craig discuss the various scenarios and what this quickly emerging technology can do to impact our businesses. Chapter Timestamps: 0:00 Episode Open 01:39 Spiro Super User Facebook Group 06:15 AI Photo Editing Pre-Discussion 08:30 Spiro Updates 14:58 Listener/Viewer Feedback 29:05 Book Giveaway Winner 31:20 How to Contact Spiro 32:06 The Impact of AI Photo Editing 57:30 Episode Wrap-up

Todd & Craig tackle some of your questions you've sent in. What can we try to help answer for you to help you build a strong Real Estate Media business? Chapter Time Stamps 0:00 Episode Open 03:45 Developing a Year Calendar 08:00 Never Be Surprised 14:45 Take Care of Your Health 21:26 Spiro Updates 28:54 Answering Listener/Viewer Questions 45:36 Joining the NAREB – Democracy in Housing 57:18 Episode Wrap-up

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig again on the podcast to discuss "Building Your Dream Team", her topic she spoke on at the REPP 2024 conference. Are you at the point of needing to start to hire and grow your team? Are you wanting to work more ON your business rather than IN your business? Watch/Listen for some great advice and wisdom from Colleen! Chapter Timestamps: 0:00 Episode Open 02:11 Book Giveaway Contest 03:38 Spiro Updates 05:25 Spiro Academy Info 08:47 Colleen Kydd - Building Your Dream Team 1:03:42 Episode Wrap-up

Todd shares an introduction to coaching techniques for you to start implementing in the leadership of your team. Connecting with the people on your team in a real, human level can pay dividends...not just literally, but also in the relationships you have with your employees and contractors. Chapter Timestamps: 0:00 Episode Open 01:43 Coaching Techniques Intro 03:17 Spiro Academy Info 05:34 Spiro Updates 07:31 Main Topic: Coaching Techniques

We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most effective ways to do so? Tracking your time. Todd and Craig discuss the time tracking method to helping you become more efficient, and ultimately more effective in running your real estate media business. Also, Craig is giving away another book on leadership. This week's book giveaway is "Impact: Releasing the Power of Influence" by Scott Wilson. Be the third person to message us in the Spiro Pink Chat Bubble in your Spiro Interface with a business question you have that you'd like to see talked about on the podcast, and the book is yours! Congrats to Gregory W. in California on winning last week's book by John Maxwell! Chapter Timestamps: 0:00 Episode Open 02:48 Spiro Updates 05:42 Spiro Summit Discussion 08:54 Answering a Listener Question 16:26 Leadership Book Giveaway 19:03 Time Management & Tracking 50:59 Episode Wrap-up

The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part, and he and Todd talk through how it was addressed and maintained the client relationship. Chapter Timestamps: 0:00 Episode Open 02:40 Spiro Updates 06:31 Business Leadership Book Giveaway 09:40 How to Handle Mistakes with your Clients 48:04 Episode Wrap-up

What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propose that your photographers are that "most valuable asset", so we believe it's critical that you...cover your assets! Listen in for tips from Todd & Craig on how to truly care for the humans that are helping you serve your clients and grow your business! It's worth the effort to invest in your people! Chapter Timestamps: 00:00 Episode Introduction 01:56 Time Tracking - The Why 09:51 Spiro Updates / Spiro Academy 12:01 Covering Your Assets 50:30 - Episode Close

An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Graham, owner of Weston Media, and a REPP 2024 Panel Speaker. Tyler shares his beginnings as a Real Estate Media Photographer and business owner in the Myrtle Beach, SC market, and how he grew at the rate that he did. He makes growth look easy...but is it? Tyler's Instagram: @ItsTylerGraham Chapter Timestamps: 0:00 Episode Open 02:47 Spiro Updates 06:27 How to Upvote Spiro Features 07:54 Owner Spotlight: Tyler Graham 50:29 Episode wrap-up

Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market will look like (primarily in the U.S.). Todd shares the latest updates for the Spiro Software platform, and we get rolling with a new year. Thank you for joining us for the Spiro Podcast! Chapter Timestamps: 0:00 Episode Open 03:10 Spiro Updates 06:00 First Quarter Forecast Introduction 07:07 Shannon Landers Introduction 09:21 Why are Metrics Important? 54:37 Episode wrap-up

REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid them, and how to best audit and prioritize your time as an owner. Interested in the book mentioned in this episode? Check out: "How Teens Win" by Jon Acuff: https://a.co/d/7EX4oHV (Amazon nor Jon Acuff is a sponsor of this podcast). Want to connect with Scott? Catch him on Instagram at: @TheRealEstateographers and @ScottGolmic

Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your business if disaster strikes, and you are not around? Or incapacitated somehow? How do you continue to serve your clients and communicate to them what may be happening? Todd and Craig welcome Assaf Lowenstein, owner of Builds n' Lenses Media to discuss this critically important topic! Questions for Assaf? Catch him on Youtube at: @Buildsnlensesmedia and on Instagram at: @Buildsnlensesmedia

Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media. To learn more about conferences: PMRE Conference: https://www.pmreconference.com/ REPP Conference: https://repplaunch.com/repp2024 Are you interested in the Broker Deal Webinar being presented by Todd? Get signed up here: https://zoom.us/meeting/register/tJYvcOqhrzssEtLDN82xtz_p56W0smRhTCLC#/registration To learn more about the CRM for Real Estate Media businesses called "Pixl CRM", check it out here: https://pixlcrm.com/ (not sponsored) Chapter Timestamps: 0:00 Episode Open 01:52 Spiro Updates 03:31 Broker Deal Webinar Info 04:30 2024 PMRE & REPP Conference 46:39 Episode Wrap Up

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in the people you've developed? Leadership Books & Resources mentioned in this episode (not sponsored or affiliate links!): The E-Myth: https://a.co/d/111Gdgd Leadership and Self-Deception, Fourth Edition: Getting out of the Box - https://a.co/d/aSd4mPT John Maxwell Leadership Resources: https://www.maxwellleadership.com/ Chapter Timestamps: 0:00 Episode Open 01:17 A First for Craig 06:30 Spiro Updates 09:27 Developing Leaders in your Business 40:05 Episode Wrap-up

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to understand your financials and stay on top of them. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations of Scaling 57:55 Episode Wrap Up

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourself as you grow your real estate photography & videography business. Chapter Timestamps 0:00 Episode Open 01:58 Spiro Updates 05:53 Industry Conferences 07:15 The Foundations of Scaling 57:55 Episode Wrap Up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate Media business, and how to retain them as long as possible as well • Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 • Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. • Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/ Chapter Timestamps 0:00 Episode Open 01:35 Spiro Updates 06:07 Real Estate Media Industry Conferences 07:52 Spiro Summit? 11:02 Attracting Good Clients 47:22 Episode Wrap-up

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Estate Media business, and how to retain them as long as possible as well. Be sure to listen next week for Part Two: How to Attract Great Clients to Your Business! Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here! Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Looking for Tutorials on how to use the Spiro Software Platform? Be sure to visit: Spiro Software Tutorial Resources: https://support.spiro.media/en/ Chapter Timestamps 0:00 Episode Open 01:38 What Does Your Business Need? 03:22 Todd Teaches Tasks & Workflows Info 04:46 Spiro Updates 05:54 How to Submit Feedback on Spiro 06:45 Todd’s Tech Talks Info 08:18 How to Access Spiro Software Tutorials 10:10 Spiro Demo Info 13:10 How to Attract Good Employees & Contractors 46:37 Episode Wrap-up

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower season. How can consistency in your actions and calendar propel your business forward, even when you don't have paid shoots? Conference Information: PMRE Conference: https://www.pmreconference.com/ REPP Conference: https://repplaunch.com/repp2024 Did you miss Todd's "Workflows & Tasks" Tutorial Live Video? You can go back and watch it here. Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. "The Pumpkin Plan" Book mentioned by Todd: https://a.co/d/dhmR8oR Chapter Timestamps: 00:00 Episode Open 02:44 Conference Info 05:28 Tasks & Workflows Special Training Info 07:19 Tech Talks with Todd Info 07:42 Value your Time 16:30 How Consistency Impacts Your Business 48:29 Episode Wrap-up

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading real estate media business. Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. REPP Conference: https://repplaunch.com/repp2024 PMRE Conference: https://www.pmreconference.com/ Chapter Timestamps: 00:00 Episode Open 01:53 Spiro Updates 06:50 Tech Talks with Todd Information 07:06 Spiro Demo with Nick Information 07:12 Todd Teaches Workflows & Tasks 08:24 Real Estate Media Conferences 09:26 100th Episode – Values & Standards in Building Your Business 59:20 Episode Wrap-up/Close

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry veterans, gain new ideas and knowledge, network with others in the field and, well, relax and have a little fun as well. Todd and Craig talk this week with Eli Jones, founder of the Real Estate Photography Pro (REPP) Conference. The conference will be November 15th and 16th, 2024 at the Park MGM Hotel & Casino in Las Vegas, NV. To find out more and to register, be sure to check out http://repplaunch.com/repp2024. We hope to see you there! Follow Eli Jones at: Instagram: https://www.instagram.com/itselijones/ YouTube: https://www.youtube.com/@itselijones TikTok: https://www.tiktok.com/@itselijones Facebook: http://facebook.com/itselijones Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Chapter Timestamps: 00:00 Episode Open 01:54 Spiro Updates 06:52 Tech Talks with Todd Information 08:41 Spiro Demo with Nick Information 09:59 Investing in Yourself – REPP 2024 Conference 56:20 Episode Wrap-up/Close

We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well! Interested in learning more about the PMRE Conference? Check it out at: https://www.pmreconference.com/ Don't miss Todd's Tech Talks every 1st and 3rd Thursday of the month in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo, or email us at: [email protected]. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Chapter Timestamps: 00:00 Episode Open 02:34 Spiro Updates 03:59 Spiro Demo Information 04:16 Tech Talks with Todd Information 05:57 PMRE Conference Information 07:54 A Real Life Broker Deal Story 1:00:30 Episode Wrap up/Closing

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business. Interested in some of the resources Todd & Craig mentioned during this episode? Check out: The Air Control App: https://www.aloft.ai/welcome-to-aloft-air-control/ Merge Fleet Information: https://admin.spiro.media/merge-fleet (Create your free Spiro Account at http://spiro.media to access) Want to learn more about Eli Jones' REPP Conference? Visit: http://repplaunch.com/repp2024 Don't miss Todd's Tech Talks in the Spiro Super Users Group at: https://www.facebook.com/groups/1642242329598239 Would you like a Demo of the Spiro Software? Click the Pink Chat Bubble in your Spiro Admin Screen to schedule a Zoom Demo. Demos are hosted by Nick Kellis every Wednesday at 4:30pm Eastern. Chapter Timestamps: 0:00 Episode Open 3:05 Tech Talks with Todd Info 5:14 Spiro Demo Info 8:11 Conference Season Info 12:02 The Power of Upselling 44:40 Episode Wrap up/Closing

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode. Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:30pm Eastern. Interested in a Zoom Demo of Spiro? Message in your Spiro account (click the pink chat bubble), and get signed up! Demos are every Wednesday at 4:30pm Eastern. Chapter Timestamps: 0:00 Episode Opener 6:18 Spiro Updates 7:57 Tech Talk with Todd Info 9:44 Spiro Zoom Demo Info 11:25 More Updates in Spiro 12:38 Answering Your Questions 51:16 Episode Wrap up/Closing

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when you go from shooting, 4 or more shoots a day, to 3 or less a day? How should you spend your time? What should you do to work on your business? How do you make this seasonal transition? To learn more about Spiro, software designed by Real Estate Photographers & Videographers, for Real Estate Photographers & Videographers, visit: http://spiro.media and click "Get Started". To join the Facebook Super Spiro Users Group, visit: https://www.facebook.com/groups/1642242329598239 Interested in "The Ruthless Elimination of Hurry" by John Mark Comer that Todd mentioned he's reading? Check it out at: https://a.co/d/b5Ngzgz Curious about the DISC Personality Assesment? Learn more at: https://www.discprofile.com/what-is-disc Chapter Timestamps: 0:00 Episode Opener 1:42 Spiro Updates 7:11 Spiro Super Users Facebook Group 11:10 Viewer/Listener Question(s) 27:05 The Seasonal Transition 49:57 Episode Close

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients. Want to learn more about Spiro, the real estate photography & videography software platform that can help you manage and scale your business up? Visit http://spiro.media and check it out! Are you looking for tutorials on how to use Spiro? Be sure to click on the "Knowledge Base Link" at http://spiro.media. Interested in joining the Spiro Super Users Group on Facebook? Click here: https://www.facebook.com/share/g/6kJEnKQUamPjV1zZ/ Interested in the books Craig mentioned in today's episode? Check them out here: (These are NOT affiliate links and Amazon/these authors are not sponsoring the Spiro podcast.) "The 16 Undeniable Laws of Communication" by John Maxwell: https://a.co/d/ca2hN8l "Soundtracks" - Jon Acuff: https://a.co/d/1Di983v "Cleaning Up Your Mental Mess: 5 Simple, Scientifically Proven Steps to Reduce Anxiety, Stress, and Toxic Thinking" - Dr. Caroline Leaf: https://a.co/d/5yOnYR8

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more. To learn more about the Spiro Real Estate Business Managment software platform, we invite you to visit: http://spiro.media. Click the "Get Started" button to get your free account set up and signed up for the onboarding video.

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles. Do you want to learn more about how to get started with the Spiro Software Platform for your Real Estate Media Business? Visit http://spiro.media and click the "Get Started" button. To learn more about the Pixl CRM Todd mentioned, you can visit: https://www.pixlcrm.com/ (Pixl CRM is NOT a sponsor of the Spiro Podcast). Interested in John Mark Comer's "The Ruthless Elimination of Hurry" book mentioned by Todd & Craig? Find it on Amazon or any local bookseller.

Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communicate culture to your team. Culture is critically important to communicating vision, and keeping up morale for your team. Listen in to hear more!

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.

At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F8LRUxkuw4?si=pjoDWyODnUMM5JNu). Believe it or not, we're already halfway through 2024! So, how are you doing with your goals that you set at the beginning of the year? This is a great time to focus even more on them, or recalibrate if you need to. We invite you to watch and listen as Todd and Craig talk about doing a checkup on your goals! To learn more about Spiro, be sure to visit: https://spiro.media

Todd and Craig wrap up A Photographer's Streamlined Workflow with this episode. What happens after your last shoot of the day? What is your data transfer process? How do you organize your media and rename it? How do you get it to your editors? And finally, how do you get your final, edited media to your clients? To learn more about Spiro and the workflow it can provide you and your business, we invite you to visit: http://spiro.media

We love spotlighting and learning form other owners of Real Estate Visual Marketing companies. This week, we want you to meet Colleen Kydd, who co-owns Three Palms Media from the Ft. Myers, FL area. Colleen has an amazing story of how she and her husband started and continue to grow their business. Join us as we learn from others in our industry! Be sure to check them out at: https://www.threepalmsmedia.net/

Todd and Craig continue their discussion on a streamlined workflow to help make your shoot day efficient and profitable. To learn more about Spiro or to sign up for your free Spiro account, be sure to visit us at: http://spiro.media

So how exactly does a photographer having a streamlined workflow have an impact on your business. WHAT could/should a streamlined workflow for a real estate photographer or videographer look like? Todd and Craig discuss a photographer's process, gear, and more that makes for an efficient, and profitable shoot day. Want to learn more about the Spiro software platform for real estate photographers and videographers? Check it out at: http://sprio.media. You can sign up for your free account today!

Financials. Accounting. Bookkeeping. Balancing. Budgets. It's not the most exciting aspect of running a business, and yet, maybe it is. The key to a successful real estate media business isn't necessarily how great of a photographer or videographer you are, but, understanding your numbers, profit margins, and how to maintain your financials is critical to ensuring your business can continue. Join Todd this week as he dives into how to be the successful CFO of your real estate media company!

Craig and special guest Steve Musser, Director of Sales & Marketing at WOW Video Tours discuss ways to grow your client acquisition effort. Taking the first step is all you need to start building momentum. Interested in the books mentioned in this episode? Check out: "The Five Levels of Leadership" by John Maxwell The Five Love Languages" by Dr. Gary Chapman Want to learn more about the Spiro Software platform for your real estate media business? Check it out at: http://spiro.media

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE there's a chance you could win them back. Todd and Craig discuss strategies and approaches in winning back the relationships you had with previous clients. You won't ever win them ALL back, but you can win some!

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd and Craig discuss practical ways to address when things go wrong with a customer, and how to not let it completely wreck your psyche. Interested in Spiro's Automated Editing Merge Fleet? Find out more at: https://support.spiro.media/en/collections/6434162-merge-fleet Check out the Spiro Podcast Episode on the Merge Fleet at: https://www.youtube.com/watch?v=Uj-0lEzfZBo Interested in checking out the Spiro Software Platform? Visit us at: http://spiro.media Missed the Live YouTube Video with Todd and Eli Jones discussing how to use Metrics to strengthen your business? Check out the episode here: https://www.youtube.com/watch?v=3vsz39XYgnc

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of topics this week. Listen in to find out more! Want to learn more about Spiro Software? Check it out at: http://spiro.media To learn more about how to use Spiro's automated video editing "Merge Fleet", click here: https://support.spiro.media/en/collections/6434162-merge-fleet Remote Pilot Study Materials mentioned in the podcast: Remote Pilot Study Guide - https://www.faa.gov/sites/faa.gov/files/regulations_policies/handbooks_manuals/aviation/remote_pilot_study_guide.pdf Airman Certification Standards for Unmanned Aircraft Systems: https://www.faa.gov/sites/faa.gov/files/training_testing/testing/acs/uas_acs.pdf Remote Pilot 101 - http://remotepilot101.com (Spiro Podcast is not sponsored by this training course. Craig used this course to help study for his own Part 107.) Tony & Chelsea Northrup Part 107 Study Guide: https://northrup.photo/free-faa-part-107-suas-drone-certification-study-guide/ Spiro Podcast (YouTube) on Business Insurance (Guest Michael Sarno): Spiro Podcast Episode on Business Insurance: https://youtu.be/xDJlFqeXuUI?si=A7sKHruPSvHjyy7g WOW Video Tours Getting Ready Guide: https://www.wowvideotours.com/getting-ready/

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, and have less time to work ON our business. So how do we best maximize our time to keep momentum going when you're shifting from business/sales development to shooting/editing/customer service? Todd and Craig discuss some thoughts, ideas and experiences on how to make that transition. If you have questions about Spiro, want tutorial videos on how various aspects of the software platforms works, and it's features and benefits, be sure to check out the Spiro website at: http://spiro.media

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you, the listener! This week on this Owner Spotlight Series Episode of the Spiro Podcast, we welcome Ryan Stevens, owner of Real Home Pix in the Dallas/Ft. Worth market. As a former Realtor, Ryan shares his experience with us on real estate media, marketing, and also shares his insights on the recent NAR court case centering on Buyers Agent Commissions. Does this affect our industry? If so, how? Watch/Listen in for more! You can check out Real Home Pix at: http://realhomepix.com

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helped WOW Video Tours increase it's efficiency, and lower it's editing overhead. Helpful Links: iPhone Video Settings Training: https://docs.google.com/document/d/1XzZKvZwh_dS80ls44QFWfKwNG9pbLN4I1wgSqBuE9LU/edit?usp=sharing Merge Fleet Example Video: https://spiro.media/mergefleet/

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well. YouTube Channel: https://www.youtube.com/ @InsideRealEstatePhotography Website: https://www.burkemultimedia.com/realestate Instagram: https://www.instagram.com/insiderealestatephotography

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Watch to find out!

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he's discovered.

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth you can to win new business. And there may be some discussion of beards and face tattoos as well. Seriously.

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate Photography, Videography and media.