The Smartest Amazon Seller

Get the latest on Amazon's pricing trends, including an upcoming inflation report. Scott compares 1P and 3P sellers and discusses how major brands like Apple dominate the marketplace. Understand how inflation affects Amazon's pricing strategies, particularly for Chinese sellers. Gain insights into the challenges and methodologies used to analyze price trends across millions of products. Plus, learn about the prestigious Golden Seller Awards. Episode Notes: 00:15 - About The Smartest Amazon Seller 02:30 - Golden Seller Awards 04:20 - Average Price of Selling ASINs 04:59 - 1P Brands Report 08:15 - 1P vs 3P 11:28 - Inflation Prices on Amazon Marketplace Related Post: ‍How to Search Amazon Storefronts and Sellers Email: [email protected] LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Ever dreamed of building a multi-million dollar Amazon business with your sibling? Join us for a special episode where we sit down with my brother and co-founder, Jeff, to uncover the secrets behind our journey from humble beginnings to becoming one of the top Amazon sellers. We'll share candid stories about the highs and lows of running a successful e-commerce business for over a decade, including the importance of adaptability in scaling a business, insights on leveraging third-party logistics for growth, and lessons learned from pursuing brand exclusivity deals. Whether you're an aspiring entrepreneur or an e-commerce enthusiast, this episode is packed with valuable insights you won't want to miss. Episode Notes: 00:10 - Jeff Needham Introduction 02:15 - Early Days and Initial Insights Into the Amazon Marketplace 05:00 - Scaling the Business 06:55 - Realizations and Challenges 09:50 - Decision to Move Warehouse Operations to Indiana 12:25 - Optimizing the Business 15:30 - Exploration of Brand-Direct and Exclusive Selling Models 16:10 - Lessons Learned from Watching Other Competitors 17:20 - Brand Direct Challenges 19:00 - Failed Ventures and Insights 25:30 - The Reimbursement Service 26:18 - Operational Innovations 29:30 - Scott’s Scouting Tool 30:30 - Issues with Expanding Too Wide 33:10 - Dealing with Accounting 34:47 - COVID Stories 37:45 - Price Gouging 39:15 - Amazon Inventory Constraints Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring Email: [email protected] LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Join Scott and George Reid from AMZ Design Kit as they explore innovative strategies for creating eye-catching Amazon product pages that convert. Discover how George's journey led him to develop a unique tool that curates top-tier design examples, infographics, and A+ content to inspire your creative process. Learn how AMZ Design Kit collects and organizes high-performing design elements to fuel your inspiration. Explore practical tips to speed up your design process without sacrificing quality. Understand the significant impact of well-designed pages on conversion rates and advertising effectiveness. Tune in to discover how to elevate your Amazon product pages and drive sales. Episode Notes: 00:45 - George Reid Introduction 01:40 - Concept of AMZ Design Kit 02:50 - The Intersection of Advertising and Design 05:25- Role of Design in Conversion Rates 08:25 - Refreshing an ASIN 09:05 - Not Reinventing the Wheel 10:00 - Building a Design System 11:55 - Utilizing the AMZ Design Kit 14:55 - Design Refresh Results 17:30 - The Value of AMZ Design Kit 19:00 - Video Templates 20:40 - Affordability and Accessibility of AMZ Design Kit LinkedIn: linkedin.com/in/georgereid23 Email: [email protected] Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads Email: [email protected] LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

Blaine Davis shares his remarkable journey, mirroring Scott's own path, from early days of reselling to venturing into private labels and ultimately offering industry-leading services. Blaine's transition from managing an independent tool truck business online to becoming an Amazon powerhouse is a testament to his entrepreneurial spirit and adaptability. Discover how he navigated the ever-evolving landscape of Amazon and balanced reselling established brands with launching private labels. Gain valuable insights into the future of e-commerce and the growing importance of collaborative partnerships. Blaine's perspective is invaluable as brands increasingly recognize the need for strong partnerships beyond transactional relationships. Discover Blaine's challenges and the strategic pivots that led to Marketplace Pros's success. Learn how he adapted to changing market dynamics and transformed his business to offer a comprehensive suite of services. Episode Notes: 00:15 - Blaine Davis Introduction 02:20 - Getting to Know Blaine 04:12 - Exclusive Partnerships 05:35 - Private Label vs. Reselling 07:40 - Knowing Your Keywords 08:30 - The Automotive Niche 10:50 - Getting Heavy on the SKU 11:40 - Competition and Market Dynamics 16:00 - Launching New Products 16:30 - Fees and Amazon Policies 18:30 - Challenges In Doing Pivots/Transitions 20:35 - What Excites Blaine About the Marketplace? 22:15 - The Rise of New Marketplaces LinkedIn: https://www.linkedin.com/in/blainejdavis/ X: @blainedavis Website: blainedavis.net Email: [email protected] Related Post: How Product Research Can Upscale Private Label Sellers’ Businesses

Are you leaving money on the table when it comes to Amazon reimbursements? Join us for an in-depth discussion with Yoni Mazor, the CGO of Getida and a seasoned expert who has been navigating the complexities of Amazon seller reimbursements since 2015. In this episode, we'll dive into the essential strategies and industry insights you need to maximize your returns. We'll discuss the evolving landscape of Amazon reimbursement services, including the critical changes to Amazon's upcoming reimbursement policies. Yoni will share proven tactics for ensuring you're not leaving money on the table. Don't miss out on this invaluable advice that could significantly impact your bottom line. Tune in to learn how top sellers efficiently audit tens of billions in transactions and why private equity-backed solutions are setting new standards in transparency and compliance. Episode Notes: 00:30 - Yoni Mazor Introduction 02:21 - Getida’s History 07:55 - Scaling Challenges and Innovations 11:35 - Patent Innovation and Document Handling 12:35 - Recent Changes in Amazon’s Policies 17:35 - Logic Behind Amazon Timeframes 21:45 - Leaving Money on the Table 23:45 - The Inconsistencies in Amazon 26:20 - Advertising Click Fraud 28:50 - Getida’s Future LinkedIn: linkedin.com/in/yoni-mazor-b204a274 Website: getida.com/ Related Post: What Is an Amazon Returnless Refund?

Mike Danford, Growth Optimizer at Adverio, shares his extensive experience, offering invaluable insights into Amazon's competitive landscape. Discover how Mike transitioned from a small-scale seller to managing large product catalogs efficiently. Learn about the challenges and opportunities he faced along the way, and gain valuable tips on streamlining operations and optimizing product listings. Uncover the power of dynamic pricing strategies and how Mike has used them to maximize profitability. Understand the benefits of adjusting prices in real time based on market trends, competitor activity, and customer demand. Explore the potential of machine learning for predictive analytics in e-commerce. Learn how Mike has leveraged data-driven insights to forecast sales, optimize inventory levels, and identify emerging trends. Whether you're a seasoned Amazon seller or just starting, this episode offers actionable tips and strategies to help you grow your business and achieve long-term success. Episode Notes: 00:55 - Mike Danford Introduction 01:30 - Mike’s Journey 04:05 - From Seller to Agency Founder 06:18 - Managing Large Catalogs 08:30 - Techniques for Optimizing Large Product Ranges 10:10 - Handling C1 and C2 Tier Products 12:10 - Introduction to Dynamic Pricing Tools 15:25 - Charm Pricing and Its Benefits 16:25 - Seller Central Utilities Benefits 18:30 - Custom-Built Tools and Machine Learning 20:35 - Integration of AI and Machine Learning 23:15 - Reflections on Amazon's Future Directions Website: Adverio.io LinkedIn: linkedin.com/in/danfordmike Related Post: How to Use AI for Successful Amazon Selling

Join Scott and Robert Row, Co-Founder at Bispoke, as they dive into the power of data in revolutionizing the Amazon selling business. Robert shares his journey from digital marketing intern to working with top e-commerce brands, and how he leverages data to optimize inventory, advertising strategies, and more. Discover the importance of data-driven decision-making in Amazon selling, how to use Amazon Marketing Cloud (AMC) to gain deeper insights into your customers, best practices for inventory management and supply chain optimization, effective advertising strategies for maximizing your return on investment, and practical tips for sellers of all sizes to leverage data analytics. Don't miss this opportunity to learn from a seasoned expert and discover how data can help you take your Amazon business to the next level. Episode Notes: 00:50 - Robert Row Introduction 02:30 - Background of Robert 05:55 - Robert's Journey from Digital Marketing to E-commerce 07:30 - Inventory Management and Advertising Adjustments 08:35 - Advertising Strategy 09:50 - The Importance of Data 11:05 - Amazon Marketing Cloud (AMC) 15:15 - Using AMC for Audience Management 18:15 - Practical Application of AMC for Improving Ad Efficiency 22:20 - Practical Tools and Solutions 26:10 - Streamlining the Process 27:40 - Importance of Data in Making Informed Decisions 29:35 - Using SmartScout for Market Share 32:15 - What is Bispoke? 33:50 - Lessons Learned from Previous Years Email: [email protected] LinkedIn: linkedin.com/in/robert-row-b8006517 Website: https://www.bispoke.io Related Post: Finding Amazon Keyword Trends: Unleash the Power of SmartScout

Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales. Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility. Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales. Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now! Episode Notes: 01:25 - Ishan Soni Introduction 03:20 - Understanding Google Grants Program 04:35 - Establishing a Nonprofit for Amazon Sellers 06:00 - Examples of Nonprofits Created by Various Brands 06:55 - Implementing Google Grants for Amazon Sales 10:00 - Compliances and Guidelines 10:55 - Managing Taxes and Reporting for Nonprofits 13:50 - Granular Execution and Traffic Conversion 17:15 - What is an Advertorial? 19:15 - Leveraging the Nonprofit Setup 21:35 - Tools and Services Offered by Ad Grants Genie 23:20 - Giving Back Through Nonprofit 24:10 - Importance of Building Something Beyond Amazon Website: https://adgrantsgenie.com/ Related Post: The Best Financing Loans for Amazon Sellers

Seasoned Amazon veteran Scott Needham joins forces with the strategic mind of Michael White, Chief Strategy Officer at SmartScout, to discuss the intricacies of scaling your Amazon business. Whether you're just starting out or aiming for the coveted nine-figure sales mark, this episode offers invaluable insights and actionable strategies. Discover why resellers continue to dominate the Amazon marketplace and learn how to navigate the complex world of compliance to protect your business. Plus, get an exclusive sneak peek into the upcoming AMZ United conference, where you can connect with fellow sellers and gain a competitive edge. Don't miss this opportunity to level up your Amazon game! Episode Notes: 00:45 - Michael White Introduction 02:45 - The World of Reselling 04:20 - AMZ United Year 2 05:30 - Remembering Last Year's AMZ United Conference 11:05 - Excitement for This Year's Conference 12:45 - Dealing with Amazon Account Suspension 14:10 - Best Compliance Experts 14:30 - Why Networking is Important Related Post: Amazon Suspension: What Is It and How to Avoid It

Feeling overwhelmed by Amazon's ever-changing logistics landscape? This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions. Discover how Pattern navigates FBA fees and complexities, unlocks the power of zone skipping for faster deliveries, and masters Amazon's intricate network. Learn why Pattern's Marketplace Prep Service is a game-changer for sellers and how they streamline your fulfillment process from labeling to delivery. Rob also shares insights on addressing challenges with oversized items, unexpected inventory issues, and the future of FBA policies. Don't miss this episode to gain a competitive edge in the Amazon marketplace. Episode Notes: 00:27 - Rob Hahn Introduction 02:30 - Rob Hahn’s Background 07:40 - Transition to Pattern and the role as COO 09:55 - Differences in Logistics and Transportation in the International Operations 11:00 - Challenges of Selling Across Different Markets and Languages 11:40 - Leveraging Amazon's APIs and Handling Warehouse Management Across Regions 18:32 - Explaining the Roles of Cross-docking and Fulfillment Centers in Amazon's Network 21:35 - Pattern's Initiative in Marketplace Prep Services 26:50 - Pattern’s Latest Facilities 28:30 - Addressing Challenges with Oversized Items 30:38 - Dealing with Discrepancies 32:15 - Chinese Sellers 33:45 - Future of FBA Website: Pattern.com LinkedIn: linkedin.com/in/rob-hahn-12136736 Related Post: Is Amazon FBA Worth It? A Quick Look Into Making Money on Amazon

Scott sits down with Diana Gershman, the "Mary Poppins of Amazon FBA." With over 15 years of experience, Diana shares her unique journey from academia to becoming a leading figure in the Amazon selling world. This episode delves into the early days of Amazon FBA, the evolution of listing creation, the importance of data-driven decision-making, and strategies for successful wholesale on Amazon. Diana also shares her insights on negotiating with distributors, the origin of the Amazon United conference, and personal anecdotes from her career, including experiences with gender dynamics in male-dominated industries. Tune in to gain valuable insights from a true Amazon FBA pioneer and learn how to navigate the ever-changing landscape of e-commerce. Episode Notes: 00:15 - Diana Gershman Introduction 02:00 - Entering the World of Amazon 03:55 - The Early Days of Amazon FBA 05:50 - Building a Listing on Amazon 07:55 - Transition from Passive Selling to Proactive Account Management 10:25 - The Impact of Data on Modern Amazon Selling 11:56 - How Keepa and Other Tools Have Evolved to Assist in Data-driven Selling 17:42 - The Significance of Forecasting and Its Benefits to Distributors 18:05 - The benefits of Establishing Relationships with Distributors 19:40 - The Proliferation of Amazon Sellers Buying from Distributors 20:22 - Learning from Mistakes and Understanding the Marketplace 22:20 - The Business of Gender and Industry Domination 23:26 - The Generational Shift in Business Ownership 24:30 - The Inception and Realization of AMZ United 27:38 - Diana Recounts the AMZ United Experience 37:09 - What Else Does Diana Do? LinkedIn: linkedin.com/in/diana-gershman-4a8411b Instagram: diana (@diana_in_real_life) Related Post:‍ How to Search Amazon Storefronts and Sellers

Join host Scott as he chats with Josh Justice, a seasoned Amazon expert who has worked with major brands like Nordic Natural and Lego. Josh shares his 11+ years of experience, from being a solo seller in China to managing multi-million dollar ad budgets and navigating the unique challenges of working with big brands. Discover how to transition from selling your products to working for an agency or in-house at a major brand. Learn the pros and cons of working at different-sized teams, gain insights into how Amazon's biggest brands operate, and uncover strategies for optimizing your Amazon presence, including ads, SEO, and product prioritization. Finally, get an inside look at the challenges and opportunities of remote work in the Amazon space. Whether you're an Amazon agency pro or simply curious about the inner workings of the world's largest online marketplace, this episode is packed with valuable insights and actionable advice. Tune in to learn from one of the best in the business! 00:16 - Josh Justice Introduction 01:45 - Josh’s Background 03:33 - The Agency Landscape and Working for Marketplace Ignition 09:30 - Transition to Working In-House 12:05 - Working with Nordic Naturals 13:40 - The Different Mafia Families of Amazon Selling 15:10 - Initial Thoughts on LEGO as a Dream Brand 17:00 - The Remote Work Considerations and Transition at LEGO 21:13 - LEGO's Amazon Strategy Insights 25:02 - The Importance of SEO 28:30 - LEGO’s View on Ads 30:55 - Dealing with Discontinued Products 33:55 - Infinite Commerce 41:20 - Infinite Commerce Hiring 44:15 - Learning from Other People LinkedIn: linkedin.com/in/joshua-justice Related Post: ‍How to Search Amazon Storefronts and Sellers

Scale your Amazon business with insider secrets from e-commerce titan Eric Castellano, who shares his strategies for massive growth in this latest podcast. The episode delves into the scalability potential of growing an Amazon business from $10 million to $100 million in sales. Gain real-world insights and strategies as Eric, a seasoned Amazon seller, shares his experiences and expertise. Get a candid look at the challenges and triumphs of e-commerce entrepreneurship and key takeaways on effectively scaling on the Amazon platform. Learn from Eric's successes and mistakes, and gain valuable tips on optimizing listings, managing finances, and navigating Amazon's ever-changing landscape. Don't miss this opportunity to propel your business to new heights with insights from a true Amazon expert. Episode Notes: 00:09 - Eric Castellano Introduction 03:10 - The Challenges of Running an Amazon Business 06:00 - Amazon's Fee Increases and Impact on Sellers 09:45 - Knowing When to Call It Quits 13:00 - Stories of Significant Losses and Lessons Learned 16:52 - Sourcing Strategies and Inventory Management 18:36 - Coping with Amazon's Technical Mistakes and Oversights 27:20 - Implementing Amazon Clerk 30:15 - The Proper Way to Bundle 34:25 - Eric’s Favorite Category 39:00 - The Eclectic Side of Amazon Business 42:00 - The Future of Brand Direct 43:17 - Eric’s Favorite Place to Find Brands Related Post: The Best Software Tools for an Amazon FBA Wholesale Seller

Wes Clark, Head of Marketing Operations & Marketplace at Kizik, shares his journey from working at Fortune 500 companies such as Intel to startups, revealing key insights about the importance of reviews on Amazon. He discusses the challenges of manipulated reviews and effective strategies to combat them. Learn how Purple leveraged Amazon for brand awareness and how Kizik ensures presence across all customer-preferred platforms. The episode covers Kizik’s video advertising strategies and the importance of balancing Amazon with other sales channels to avoid over-reliance. Wes also shares data-driven tactics for ad mix optimization, competitor analysis, and efficient return management. For more insights or questions about Kizik’s strategy, listeners can reach out via LinkedIn provided in the show notes. Tune in for expert advice on maximizing your Amazon strategy! Episode Notes: 00:28 - Wes Clark Introduction 01:20 - Wes Clark's Background and Entry into Amazon 03:33 - Understanding and Combatting Review Manipulation on Amazon 07:05 - Purple’s Brand Awareness Strategy 09:10 - The Success and Growth of Kizik on Amazon 10:34 - Kizik's Selective Approach to Amazon Listings and Shaping Customer Experience 14:05 - Utilizing Amazon Demand Side Platform (DSP) for Brand Exposure 15:09 - Measuring the Impact of Off-Amazon Advertising on Amazon Sales 16:00 - Growth Levers and Generating Top-of-Funnel Awareness 17:32 - The Importance of Video Marketing for DTC Brands on Amazon 19:00 - Exploring Sponsored Brand Video vs. DSP Video on Amazon 19:49 - Insight into Brand Risks and Challenges When Selling on Amazon 21:20 - Utilizing Data to Inform Strategy and Stay Ahead of Competitors LinkedIn: linkedin.com/in/wesclark2 Related Post: Exclusive Access to Middle East Products for US Wholesalers

Scott interviews SamFBA, a rapidly successful Amazon seller who has achieved nearly $2 million in revenue in just 13 months. Sam discusses the significant benefits of handling prep work in-house rather than relying on third-party logistics, which has helped her boost profit margins and better understand her inventory. She emphasizes the importance of small savings compounding over time to create substantial monthly gains as sales increase. Sam also shares her strategies for scaling her business sustainably, avoiding substantial loans, and effectively using cashback credit cards to optimize profit margins. Despite challenges like account health issues, Sam's focus on proper sourcing practices has been key to her success. Tune in for valuable insights on Amazon FBA, and follow @Sam_FBA on X for more tips and strategies. Episode Notes: 00:15 - SamFBA Introduction and Amazon Journey 02:55 - The Advantages of Self-Prep and Margin Improvement 05:17 - Building Sustainable Profit Margins 09:30 - Account Health and Legitimacy in Sourcing 12:39 - Growth Strategies and Long-Term Vision 13:58 - Resourcefulness and Learning from Failure 15:02- Conclusion and Reflections X: https://x.com/Sam_FBA Related Post: Elevating Your Amazon FBA Business: A Comprehensive Guide to the Top Chrome Extensions

Utah-based Amazon seller Jacob Albor shares his inspiring journey from selling books while working as a loan officer to becoming a full-time Amazon seller. Jacob discusses how he cleared significant debt through strategic financial moves and transitioned to selling high-demand items such as over-the-counter drugs and fitness equipment during COVID-19. He highlights the importance of building relationships for restock alerts and the shift from retail arbitrage to wholesale for better revenue and time freedom. Jacob also shares valuable lessons from facing scams, emphasizing the importance of thorough vetting of suppliers. Tune in to learn from his experiences and gain insights into navigating challenges and achieving success in the Amazon marketplace. Episode Notes: 00:10 - Jacob Albor Introduction and Background 02:00 - Discovering Profitability in Book Reselling 02:38 - Scaling Up From Books 03:35 - Getting Through Debt 05:00 - A More Systematic Book Operation and Help From a Guru 06:08 - Meeting Scott 06:45 - Pivot From Books to Other Categories 09:00 - The Grind of Retail Arbitrage 13:15 - Warehousing 15:42 - Advancing into Wholesale 17:55 - Motivations for Change 18:36 - Insights into Wholesale 22:13 - Finding and Working with Suppliers / Avoiding Scams 29:00 - Conclusion Instagram: amazonkingpin Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

Scott Needham is joined by Sebastian Herz, founder of Zignify and a global product sourcing expert. Together, they explore the complexities of sourcing products outside of China, offering strategies for Amazon sellers to achieve cost savings and enhanced efficiency. Sebastian shares his journey from electrical engineer to entrepreneur, with extensive experience living in China and Singapore. He provides insights into Zignify's evolution from a small, China-focused business to a global sourcing powerhouse with over 60 employees. The discussion highlights the shift from China-based sourcing due to factors like Trump tariffs and the need for supply chain diversification, emphasizing the importance of choosing the right countries based on client needs and product materials. Sebastian also contrasts the sourcing mindsets of large corporations and small sellers, offering practical tips for navigating international manufacturer relationships. Tune in to this episode for essential insights on global product sourcing from one of the industry's leading experts. Gain valuable advice on reassessing current suppliers for potential savings, understanding the importance of fully engaging in the sourcing process, and leveraging tools like import records for competitor analysis. Episode Notes: 00:23 - Sebastian Herz Introduction 02:25 - Zignify and Sebastian's Origin Story 06:45 - The Sourcing Process 12:15 - Advice for New Sellers 17:40 - Useful Tools and Strategies 19:25 - Working with Large Corporations 24:05 - Favorite Countries for Sourcing 26:25 - The Human Element of Sourcing Website: zignify.net LinkedIn: linkedin.com/in/sebastianherz Related Post: Retail Arbitrage vs. Online Arbitrage: Choosing the Right Sourcing Strategy for Amazon Sellers

Andy Slamans Co-Founder of Amazing Freedom Brands, shares his incredible story of transitioning from social work to building a multi-million dollar Amazon business. We delved into Andy's early days of selling on Amazon, the valuable lessons he learned, and the challenges he overcame along the way. From navigating the intricacies of international sourcing to building relationships with domestic manufacturers, we uncovered the strategies that propelled Amazing Freedom Brands to remarkable success. Andy also shared his insights on inventory management, advertising adjustments, the shift to website sales, and the delicate balance of pricing and margins. If you're an aspiring entrepreneur, this episode was packed with invaluable advice and inspiration to fuel your journey. Episode Notes: 00:30 - Andy Slamans Introduction 01:50 - LinkedIn and its Positive Environment 02:55 - Andy's Transition from Social Work to Amazon Selling 05:45 - The Early Days of Selling on Amazon and Lessons Learned 09:20 - Challenges and Strategies of Sourcing Internationally 10:45 - Advantages of Sourcing Products Domestically in the US 13:30 - Finding Tradeshows 15:19 - Reordering Products from Domestic Manufacturers 16:40 - Experimenting with Turning Off Ads Due to Running Out of Inventory 18:18 - Approaching $20 Million in Revenue: Strategies and Growth 21:15 - Using a Line of Credit 22:55 - Navigating Return Handling for Different Types of Products 24:46 - Building a Team with C-Suite Hires and Scaling the Business 29:30 - Learning from Losses LinkedIn: linkedin.com/in/andy-slamans-892ba0b9 Website: amazing freedom.com Related Post: Maximize Your Ad Spend: 7 Benefits of Effective Ad Management

Coming from North Carolina to the SmartScout Headquarters, we have Corey Ganim an experienced wholesaler with his own podcast that has also helped many build successful wholesale businesses. In a unique twist, Corey interviews Scott about his journey and insights into building and using SmartScout. Discover how SmartScout stands out from other tools and why even long-time listeners are surprised by its capabilities once they start using it. Scott also announced AMZ United 2024 and shared the success of AMZ United 2023 — an event specifically catering to wholesale sellers on Amazon. He discussed the lack of events targeted at wholesalers despite their significant presence among top Amazon sellers and how AMZ United fills that gap. Learn the challenges and rewards of private label businesses, emphasizing the importance of niche targeting and community building. Discover strategies for wholesalers transitioning into private labels, including the bold approach of high-investment launches to avoid saturated markets. Episode Notes: 00:25 - Corey Ganim Introduction 01:53 - AMZ United 2024 05:30 - Supplier Interactions 07:20 - Covid Business Boom 10:45 - Wholesale or Private Label Business 14:25 - Advice for New Sellers 15:20 - Partnership Pros & Cons LinkedIn: https://www.linkedin.com/in/corey-ganim/ Related Post: Introducing AMZ United 2023 - The First-Ever Conference for Amazon Wholesale Sellers

Scott is joined by special guests Raj, the Chief Strategy Officer of Netrush, and Chris Marantette, the Co-CEO / Co-Founder of Netrush. They delve into the dynamic evolution of Netrush from a small two-person team to a robust company focused on maximizing brand profitability through strategic partnerships and innovative infrastructure. The discussion provides valuable insights into the shifts in Amazon's marketplace, highlighting the transition from high-profit margins to tighter margins due to market maturation and commoditization. Chris highlights the importance of integrating logistics technology into overall business strategy, addressing recent Amazon fee changes and their impact on sellers. The episode also explores the role of 'brand runners'—individuals managing various aspects within a company—and the necessity for sophisticated logistics and supply chain management tools. Tune in to learn how proactive pricing strategies, cost optimization, and innovative solutions can help brands navigate the complexities of the Amazon marketplace and stay ahead in a competitive environment. Episode Notes: 00:45 - Raj Sapru and Chris Marantette Introduction 01:05 - The Net Rush Origin Story and the Shift to a Brand-Centric Approach 04:35 - Starting Sellozo 08:23 - FBA Fee Increase History 18:25 - Importance of Advertising and Logistics in Amazon FBA 19:45 - Addressing the Complexities of Amazon's Logistics and Fee Changes 25:19 - Minimizing Expenses 29:55 - Analyzing Amazon's Fee Structure and the Impact of Shipping Time on Conversion 31:15 - Understanding the Role of the Brand Runner in Modern Commerce 35:02 - Optimizing Costs in Shipping and Inventory Management LinkedIn: linkedin.com/in/rajsapru linkedin.com/in/chris-marantette-4701b9 Website: netrush.com Related Post: Understanding Amazon's Fee Structure for Wholesale Sellers

In this special episode, we’re excited to present a unique podcast swap, featuring an insightful episode from Josh Hadley's eComm Breakthrough Podcast. Join us as Josh interviews Matt Altman from Right Side Up, delving into advanced strategies for product optimization, managing PPC campaigns, and knowing when to let go of underperforming products. This episode is a treasure trove of actionable advice for Amazon sellers looking to enhance their business growth and streamline their operations. Josh Hadley shares his inspiring journey of growing Hadley Designs into an eight-figure brand, offering candid insights into the challenges he faced and the strategies that led to his success. Meanwhile, Matt Altman brings over a decade of experience to the table, discussing crucial topics such as the importance of high-converting keywords, innovative photo editing techniques for product images, and effective affiliate marketing strategies. Whether you're a seasoned seller or just starting, this episode provides valuable lessons and practical tips to help you optimize your Amazon business and achieve sustained growth. Tune in and transform your selling strategy today! Episode notes: 02:45 - Ecom Breakthrough Podcast Overview 03:50 - Matt Altman Introduction 05:10 - Matt's journey into ecommerce 06:40 - Insights into Successful Brand Exits 10:21 - Strategy for Launching New Products on Amazon 13:00 - Product Launch Budget 15:35 - Types of Ad Campaigns 20:40 - Product Conversion Rate \ Optimizing Products 28:40 - Amazon A/B Testing Feature 31:45 - EVA.Guru / Intellivy.net / mturk.com 33:25 - Other Software Tools to Manage Multiple Brands 35:20 - PPC Tactics 48:40 - External Marketing 51:10 - Amazon Affiliates LinkedIn: linkedin.com/in/matt-altman-39b72a70 linkedin.com/in/joshhadley/ Website: www.rightsideup.com https://wavve.link/Ecommbreakthrough Email: [email protected] [email protected] Related Post: Yes, E-Commerce in Latin America Is Worth It

Join Scott today with Russ Dieringer, the Founder & CEO of Stratably, a leading research group that advises major brands on market trends in e-commerce. In this episode, they explore how Stratably assists companies in understanding their customers and competitors through an annual membership that includes access to in-depth research, live webinars, and collaborative share groups. Understanding e-commerce dynamics is vital for brands to balance their online presence with physical stores. Russ highlights challenges for larger brands with global distribution facing price transparency issues, while midsize or smaller first-party (1P) brands may seek third-party alternatives due to tough negotiations with platforms such as Amazon. With Stratably's innovative approach to research and analysis, companies gain a strategic advantage in navigating the ever-evolving marketplace landscape. Episode Notes: 00:15 - Russ Dieringer Introduction 01:02 - Stratably Origins 01:58 - The Power Dynamics of 1P and 3P on Amazon 04:50 - The Evolution of E-commerce Post-COVID 06:05 - Benchmarking Consumer Brands 08:08 - Stratably Data Collection 10:10 - Big Brands Dealing with Emerging Marketplaces 16:45 - Marketplace Control 22:48 - Profit Strategies for Midsize and Challenger Brands 24:45 - Tactical Shifts and Innovations on Amazon LinkedIn: linkedin.com/in/russdieringer Website: stratably.com Related Post: Expanding With Amazon FBA – How To Start Selling in Europe

Today we are diving into the crucial element of speed on Amazon, emphasizing that success isn't just about intelligence — it's about staying ahead of the curve. Joining Scott is Dillon Carter, the visionary behind Aura, a groundbreaking repricing tool that's revolutionizing the way sellers navigate the Amazon marketplace. From humble beginnings in college to mastering the art of selling on Amazon, Dillon's journey is nothing short of inspiring. Discover how Dillon's detour into personal training paved the way for his entrepreneurial ventures, culminating in the creation of Aura. With a passion for sharing knowledge, Dillon pioneered wholesale sourcing resources and podcasts, empowering sellers with invaluable insights. Learn how Aura's relentless commitment to efficiency led to the development of a cutting-edge repricing system capable of updating prices in the blink of an eye. Explore the intricate balance between sales velocity and profitability, where AI-driven strategies elevate sellers to new heights without compromising margins. Episode Notes: 00:35 - Dillon Carter Introduction 01:20 - The Origins of Aura 03:58 - Transition from Wholesale to Software 05:15 - The Move and Expansion to Boston 07:15 - The Shift Back to E-Commerce 09:00 - New API Version 14:20 - Introducing Hyper Drive 16:20 - Understanding Buy Box Dynamics 17:52 - Reframing Success for Amazon Sellers 19:02 - AI and the Future of Repricing LinkedIn: linkedin.com/in/dillon-carter Website: https://dilloncarter.com/ Related Post: The Top Insights to Amazon Repricing Tools

Joined by Will Abrams, founder of Axiom Prep, Scott uncovers the hidden impacts of returns on your bottom line and explores effective strategies for managing them. Returns can be more than just a hassle — they can significantly affect your revenue stream. Will shares his personal journey, from navigating piles of returns as an Amazon seller to founding a return service business focused on maximizing value from these items. Explore the complexities of reimbursement types and gain valuable insights into documenting item conditions to support successful reimbursement claims. Episode Notes: 00:20 - Will Abrams Introduction 03:00 - The Nuances of Handling Returns 06:15 - Consignment, and Reimbursement Types 07:25 - Deep Dive into Amazon Reimbursement Challenges 08:35 - The Economic Threshold for Handling Returns 10:00 - Outsourcing Return Handling to Expert Services 16:00 - The Importance of Visibility and Documentation LinkedIn: https://www.linkedin.com/in/will-abrams-426b15260/ Website: http://axiomprepcenter.com/ Related Post: How To Leverage Reverse Logistics for a Competitive Advantage

In this episode, Josh Hadley takes us on a journey through his entrepreneurial path, sharing the story behind Hadley Designs and how they've carved out a niche in the competitive world of stationery products. Discover how Josh's childhood hustle selling lemonade paved the way for his successful e-commerce venture, and learn about the pivotal moments that led to Hadley Designs' evolution from custom wedding invitations to educational posters. With candid insights into navigating market challenges such as COVID-19 and the importance of constant innovation, this episode offers invaluable lessons for aspiring Amazon sellers. We also delve into the intricacies of protecting designs from IP infringement, strategies for effective product launches, and the critical role of community building in e-commerce success. Whether you're a seasoned seller looking for new strategies or a newcomer eager to learn, this episode is packed with actionable advice and inspiring stories to help you thrive in the dynamic world of Amazon selling. Episode Notes: 00:17 - Josh Hadley Introduction 01:17 - Josh’s Background 01:56 - Childhood Business Ventures to Amazon 06:00 - Pivoting Categories and Selling Recipe Cards 10:10 - Scaling the Amazon Business and Impact of Covid 12:50 - The Current State of Selling Design-Based Products on Amazon 15:00 - Protecting Intellectual Property and Legal Strategies 20:25 - Barriers to Entry and Success Factors in Design-Based Categories 25:20 - Merch by Amazon and Product Differentiation LinkedIn: linkedin.com/in/joshhadley Website: ues.utah.edu Related Post: Winning the Bogus IP Claim War on Amazon

Scott gives us 4 key updates in a quick but compact episode. The topics include an analysis of Amazon's FBA placement fee program, SEO strategies for product listings, insights on SmartScout's brand reports, and details about Pattern's Accelerate conference for large brands. Whether you're an experienced seller or new to Amazon's marketplace dynamics, this episode offers valuable insights and tips for enhancing your business reach and efficiency. Episode Notes: 00:40 - Amazon's New FBA Placement Fee 04:07 - SEO Hacks for Product Listings 07:30 - SmartScout’s Brand Reports 09:50 - Pattern’s Accelerate Conference Related Post: The Vendor Central Database of Amazon Brands

Scott is joined by Jed Rawson, CEO of Pirawna, who shares a gripping tale of intrigue and perseverance in the face of adversity. Jed recounts a recent incident where his team encountered stolen goods being sold on Amazon, totaling a staggering $4 million in inventory. Through meticulous investigation and collaboration with law enforcement, they uncovered an organized crime operation responsible for potentially $50-100 million in stolen goods. Amazon's swift response led to the shutdown of several accounts linked to the illegal activity, marking one of their largest takedowns of fraudulent sellers to date. Jed discusses supply chain security measures, emphasizing the importance of GPS tracking containers and verifying driver identities. He also highlights Pi Agency's success in assisting brands to exit for significant sums, driven by strategies informed by past failures and focused on long-term trends. Episode Notes: 00:13 - Jed Rawson Introduction 01:23 - Mafia on Amazon 04:00 - BuyBox Hijacked 06:25 - Genesis of SmartScout 07:00 - Stolen Inventory Investigation 11:50 - Law Enforcement and Takedown Operations 14:40 - Learning from Amazon Escalations 16:10 - Organized Criminal Operation and Impact on Brands 21:15 - Precautions and Preventive Measures 27:40 - Brand Exits LinkedIn: www.linkedin.com/company/pirawna/ Website: https://www.pirawna.com/ Related Post: The Amazon Appeals Dilemma: DIY or Delegate

Steven Pope from My Amazon Guy discusses strategies for profiting on Amazon. With over a decade of experience, Steven shares insights on navigating challenges and evolving business models. He covers topics such as brand registry loss, retail arbitrage, and mitigating compliance risks. Emphasizing the importance of learning from setbacks, Steven provides actionable advice for sellers to enhance their success on Amazon. Episode Notes: 00:23 - Steven Pope Introduction 03:44 - Starting an Agency 06:18 - Amazon Account Suspension Policy 12:50 - White Hat vs. Black Hat 13:55 - Brand Registry Process 15:40 - Scaling and Prep 16:37 - Mixing Retail Arbitrage and Wholesale 19:34 - Succeeding Using SmartScout 19:48 - Finding your Zone of Genius 21:51 - Mistakes and Regrets 25:23 - Inventory Manager for Amazon 27:53 - SmartScout Trial 29:14 - Reselling Compliance Risk 30:30 - Hijackers, Black Hat Tactics, Stolen Goods 31:50 - Improving Click-Through Rate “Images are for people and copy is for robots” - Steven LinkedIn: linkedin.com/in/steven-pope Website: myamazonguy.com | myrefundguy.com YouTube: youtube.com/myamazonguy Related Post: Amazon PPC Optimization: Tips for More Clicks and Conversions

Scott shares his insights on recent happenings in the Amazon space, including standout companies such as AdGrantsGenie, AIA Assets, Deltologic, and a personal story highlighting the challenges sellers face. Episode notes: 01:10 - AIA Assets 03:00 - AdGrantsGenie 04:00 - Deltologic 04:40 - Connected Commerce Council 05:25 - Junglytics 06:10 - Scott’s Best Amazon Story Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce. With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success. The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates. Episode notes: 00:15 - Sabir Semerkant Introduction 02:05 - Sabir’s Background 03:55 - Good and Bad Information 04:40 - Vitamin Shoppe 05:15 - Test, Learn, and Optimize 07:05 - Ecommerce is a Mix of Different Practices 08:00 - Co-founding VaynerCommerce 10:20 - How Sabir Met Gary V. 13:50 - 8-D Method 14:55 - Performance Optimzation 18:40 - Consumer Attention Span 23:20 - Premium Pricing 25:25 - Product Positioning and Brand Building 29:40 - Story Telling 32:50 - Customer UX 35:20 - Retargetting and Remarketing 40:20 - Logistics LinkedIn: linkedin.com/in/sabirsemerkant Websites: growthbysabir.com/workshop/ growthbysabir.com (GROWTH by Sabir) growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab) Related Post: Pricing Strategies for Wholesale Sellers on Amazon

Scott interviews Tarik, the founder of M19, an advertising technology tool for Amazon sellers. They discuss various topics related to advertising on Amazon, including organic rank awareness, retail data awareness, inventory awareness, and variation advertising. Tarik shares insights into how M19 helps sellers optimize their advertising campaigns and make data-driven decisions. He also discusses the importance of conversion rate and how it can impact advertising costs. Overall, the conversation provides valuable information for Amazon sellers looking to improve their advertising strategies. Episode Notes: 00:35 - Introduction and Background 02:00 - Building M19 and Getting Customers 05:30 - Organic Rank Awareness 08:47 - Checking rankings 12:18 - Inventory Awareness 14:45 - Advertising Awareness 19:15 - Conversion Data 22:54 - Marketplace Preferences 24:17 - How to Reach M19 LinkedIn: linkedin.com/in/berradatarik Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Scott Needham interviews Michael, the CEO and founder of SellCord, a Walmart agency. They discuss the growth and success of Walmart as an e-commerce platform, the reasons for brands to work with Walmart, and the opportunities for success in different categories. Michael shares insights on achieving category success on Walmart, optimizing listings, and using Walmart Fulfillment Services (WFS). He also discusses Walmart's future and its competition with Amazon. Episode Notes: 00:30 - Introduction and Evolution of Walmart E-commerce 02:23 - Michael's Insights on Walmart in 2023 03:56 - Launching and Succeeding on Walmart 04:03 - Understanding Walmart’s Style Guides and Listing Optimization 06:14 - Brand Success Stories and Strategies on Walmart 07:40 - The Journey from Online Marketplace to In-Store Presence 15:38 - Future Prospects for Walmart as an Online Marketplace 18:09 - Key Tactics for Optimizing Walmart Listings 19:50 - Walmart Tools and Data Utilization Strategies 20:38 - Understanding and Leveraging Walmart Fulfillment Services (WFS) Website: https://www.sellcord.co/ LinkedIn: https://www.linkedin.com/in/michael-lebhar/

Scott breaks down the latest news in the Amazon space. Learn his reactions to new FBA Fees and the details of Thrasio’s Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event. Episode Notes: 00:35 - Podcast Coverage 01:15 - Prosper Update and Scott’s Favorite Audience 02:50 - The 17 People you will meet @ Prosper 03:15 - The Event Season 04:30 - Natural Products Expo West 2024 05:45 - SmartScout Expo West Brand Report 07:05 - Thrasio Bankruptcy 09:55 - Tweets about Thrasio’s Bankrupt 10:15 - Optimizing FBA Fees Email: [email protected] Related Post: Fulfillment Fee (FBA Fulfillment Fee)

In this podcast episode, Scott Needham interviews David Zimmermann from the Amazon Tools League channel. They discuss the process of analyzing Amazon tools and how David evaluates different categories of tools, such as PPC automation and profitability trackers. They also talk about the challenges of comparing AI features in different tools and the importance of considering cost in tool evaluation. David shares his experience with tracking the tool landscape and how some tools have faded away over time. They also touch on the topic of newsletters and the importance of building an email list for e-commerce brands. Episode notes: 00:15 - David Zimmermann Introduction 01:40 - David Zimmermann Tools Comparison 04:45 - Comparing AI 5:45 - Automation Features 07:02 - Scoring Tool Features 09:00 - David’s Favorite Category 10:15 - Finding the Tools 11:00 - How Returns Affect Profitability 13:25 - Picking Worth It Demos 14:14 - Tools That Faded Away 15:20 - Analyzing Newsletters 19:35 - Conclusion LinkedIn: https://www.linkedin.com/in/ddzim/ Website: https://courses.ddzim.me/courses Related Post: The 5 Best SmartScout Tools for Amazon Wholesale Sellers

In this episode, Scott dives into the art of inventory management, drawing lessons from early encounters with hits like Elf on the Shelf, Halloween products, and Barbie dolls. He explores the fine line between stocking out and overstocking and discusses why stocking out can sometimes be good. Plus, Scott tackles upcoming 2024 FBA fees and shares strategies for thriving in today's ever-evolving market. Tune in for expert tips on mastering inventory and maximizing profitability. Episode Notes: 00:30 - Early Lessons from Amazon Selling 01:35 - The Elf on the Shelf 03:05 - Halloween 04:25 - Barbie Princess 06:20 - Why Stocking Out Can Be a Good Thing 07:05 - Stocking Out vs Overstocking 09:20 - Greed vs Caution Related Post: How To Sell on Amazon Without Inventory

Scott Needham interviews Michal B. Oron, the CEO and Co-Founder of Fortunet.net, the first investment bank focused on e-commerce businesses. They discuss the rise and fall of aggregators in the Amazon marketplace, the diversification of acquirers, and the importance of benchmarking for Amazon sellers. They also explore key metrics such as ACOS (Average Cost of Sale), repeat customer rate, market share, and the Inventory Performance Index (IPI). Michal shares insights into how these metrics impact the attractiveness and potential of a business. Overall, they are optimistic about the market and see a growing appetite for deals in the e-commerce space. Episode Notes: 01:05 - Michal Introduction 01:30 - The Rise and Fall of Aggregators 04:05 - Benchmarking 07:50 - Understanding ACOS 11:20 - Repeat Customer Rate 17:00 - Market Share 19:00 - The Significance of Market Share 20:55 - Inventory Performance Index (IPI) Website: https://fortunet.net/ LinkedIn: linkedin.com/in/michal-baumwald-oron-9b604620 Related Post: Thrasio vs Perch: Which Amazon Aggregator Is Right for You?

In this episode, Scott interviews Michael Kaufman, an expert in e-commerce and Amazon selling, about the importance and impact of offering a lifetime warranty as a strategy to build brand identity and customer loyalty. They discuss how this approach can differentiate a brand in a competitive market, foster trust with customers, and contribute to long-term success on Amazon. Additionally, they share tips and advice for sellers interested in implementing a similar warranty strategy in their businesses. Episode Notes: 00:25 - Michael Kaufman Introduction 01:10 - How Michael Started 03:45 - Lifetime Warranty 04:55 - Building Credibility from Reviews 06:05 - Fulfilling Claims 08:40 - Organic Product Launch 09:50 - Conversion from Lifetime Warranty 11:15 - Putting the Warranty in the Main Image 12:05 - Tricking the Amazon Algorithm 12:55 - Lifetime Value of Customers 15:25 - Thinking Like a Customer 16:10 - Warranty Registration 17:35 - Utilizing Mailers LinkedIn: linkedin.com/in/protuffproducts Website: https://brandfortresshq.com/ Related Post: 8 Strategies To Boost Your Conversion Rates on Amazon

Scott Needham interviews Dylan Lam of Omirank about building a long-term product that turns into a brand. They discuss the evolution of product launches and the concept of treating Amazon as a channel rather than a business model. Dylan shares his future-proof product launch formula, which involves triple validation through Amazon research, dropshipping research, and Kickstarter. They delve into the preparation and launch stages of Kickstarter, as well as the importance of generating traffic and building a community. Dylan provides examples of successful Kickstarter campaigns and highlights the cash flow advantage and flexibility of launching on Kickstarter. They also discuss fulfillment options and the assistance provided by Omirank in the product launch process. Episode Notes: 00:00 - Introduction and Goal of the Podcast 01:10 - Guest Introduction 01:38 - The Evolution of Product Launches 03:10 - Treating Amazon as a Channel 06:49 - The Future-Proof Product Launch Formula 07:16 - Dropshipping Research 08:43 - The Kickstarter Step 10:26 - Preparation and Launch Stages of Kickstarter 13:33 - Generating Traffic on Kickstarter 15:33 - Successful Kickstarter Examples 19:18 - Cash Flow Advantage and Launching on Amazon 21:56 - Fulfillment of Kickstarter Orders 24:08 - Assistance in the Product Launch Process 26:41 - Building a Brand and Owning Traffic 28:01 - Conclusion LinkedIn: linkedin.com/in/dylan-kenneth-lam-796778281 Related Posts: The Ultimate Checklist for Launching a Product on Amazon

In this episode, Scott Needham interviews Liz Saunders, the founder of Fluencer Fruit, a tool for Amazon influencers. Liz shares her background as an Amazon seller and her journey to building Fluencer Fruit. She discusses the need for tools in the Amazon Influencer Program and the challenges of marketing the tool. Liz emphasizes the importance of video in Amazon listings and how it can increase sales and reduce returns. She also discusses Amazon's response to video trends and the future of the Amazon Influencer Program. The episode concludes with Liz sharing how sellers can use Fluencer Fruit for optimization and her contact information for further questions. Episode Notes: 00:00 - Introduction and Background 01:00 - Building Fluencer Fruit 03:02 - The Need for Tools in the Amazon Influencer Program 04:11 - Marketing Challenges 05:24 - The Importance of Video in Amazon Listings 08:19 - The Impact of Video on Sales and Returns 09:47 - Amazon's Response to Video Trends 13:20 - How Sellers Can Get Videos on Their Listings 14:14 - Case Study: Increase in Sales with Influencer Content 18:13 - Using Fluencer Fruit for Optimization 19:27 - The Future of the Amazon Influencer Program 21:24 - Expansion of the Influencer Program Internationally 22:35 - Closing Remarks LinkedIn: linkedin.com/in/liz-saunders Website: www.fluencerfruit.com Related Post: Leveraging User-Generated Content to Boost Amazon Sales

Scott Needham interviews Tom, the Co-Founder of Lonesome Labs, about its HighFive tool. It is a free tool that helps Amazon sellers request reviews for their products in a compliant way. HighFive connects with a seller's Amazon account and allows them to choose when Amazon sends the review request email to customers. Tom explains the importance of reviews for sellers and how HighFive can help them get more recent reviews, which can improve their product rankings. He also discusses the future plans for Lonesome Labs and the value of offering HighFive as a free tool. Episode Notes: 01:10 - Tom Piamenta Introduction 01:20 - The Value of Product Reviews 02:20 - Lonesome Labs’s HighFive 04:30 - Best Interval for Reviews 05:00 - Review Limitations 06:00 - Calculating Success Rates 07:00 - Getting Reviews for Free 08:00 - New Tools to Watch Out From Lonesome Labs 09:00 - Micro SaaS 09:40 - Review Manipulation and Getting Suspended LinkedIn: https://www.linkedin.com/in/tompiamenta/ Website: www.lonesomelabs.com Related Post: Amazon Variation Listing: An Ultimate Guide [2023]

In this episode, Scott is with Will Haire, CEO & Founder at BellaVix. They explore the intricacies of Amazon Vendor Central, including topics such as net PPM, vendor profit calculations, co-op fees, challenges, and benefits of being a vendor. Learn about liquidation impact, reduced purchase orders, advertising strategies, vendor finances, and the future of Vendor Central. The conversation delves into maximizing profitability, chargeback recovery, and the unique experiences vendors face, particularly during Q4. They also shared valuable insights into streaming TV advertising and emerging opportunities on platforms such as Snap and Instagram. Additionally, Scott underscores the significance of inventory discipline, utilizing prime exclusive discounts, and addresses the issue of handling stale inventory. Episode Notes: 00:21 - Will Haire Introduction 00:55 - The T5 and Sales Days 01:55 - Streaming TV Advertising 04:00 - Placement and Targeting 05:40 - Vendor Central 07:00 - Calculating Profit Margin 08:30 - Co-op Fees and Other Costs 12:05 - Contribution Margin 12:40 - Impact of Liquidating Products 15:00 - Paying for Advertising as a Vendor 17:25 - The Future of Vendor Central 19:35 - Closing Remarks LinkedIn: linkedin.com/in/willhaire Website: bellavix.com X: MarketingChimp1 Related Post: How to Get Leverage on Amazon Vendor Negotiations [2024]

In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management. They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns. Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform. Episode Notes: 00:40 - Youval Peltier and Andrew Tookey Introduction 04:13 - Empowering Brands 07:34 - The Complexity of Subcategories 08:06 - Factors That Contribute to a Healthy Amazon Business 09:46 - What is Incrementality? 11:14 - How to Measure Incrementality 11:50 - Stitching Data from Different Sources 14:41 - Brand Affinity 15:36 - Amazon Marketing Cloud 18:47 - Media-Driven Customer vs Organically-Driven Customer 20:22 - How to Deliver Optimal Results 23:13 - Advantage of Working Outside of Amazon 27:35 - The Omnichannel Solution LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623 Website: iderive.com Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads

Unit economics assesses the profitability and sustainability of a business at the individual product or service level. By analyzing the costs and revenues associated with each unit sold, a company can determine whether its core offering is financially viable. Rob, an entrepreneur at I'm The One Podcast, emphasizes the importance of product selection and unit economics in determining the success of a brand. He also discusses the changing landscape of selling on Amazon - highlighting the need for sellers to constantly evolve and adapt, and have a platform-first mentality by figuring out what Amazon wants. Plus, learn what Rob has to say about multi-channel sales and the future of TikTok shops. Episode Notes: 00:20 - Robb Green Introduction 01:49 - Best Part of Running Brands 02:38 - Product Selection and Unit Economics 04:31 - Strategy Shift 05:30 - Platform-first Mentality 06:21 - Using AI to Understand Customer Sentiment 07:10 - Using Data to Make Better and Quality Decisions 10:11 - Improvement on SQP Data 12:50 - What do Eight-figure Sellers Worry About? 15:13 - Allocating Time and Money for Multi-channel Sales 16:27 - The Future of TikTok Shops 17:45 - SmartScout for TikTok 20:51 - What Does TikTok Shops Want? Website: https://imtheone.com/about-us/ YouTube: https://www.youtube.com/@imtheonepodcast Instagram: https://www.instagram.com/imtheonepodcast/ Facebook: https://web.facebook.com/people/Im-The-One-Podcast/ X: https://twitter.com/imtheonepodcast LinkedIn: https://www.linkedin.com/in/imtheonepodcast/ Related Post: How to Sell on Amazon from Alibaba: A Beginner’s Guide

Tax Compliance, Business Performance Analysis, Budgeting and Planning, Estimated Sales Velocity, and Risk Management are just some of the reasons why Accounting is crucial for any Amazon seller. Ryan Hurley, the founder and lead developer of SellAnalytics, a software that helps Amazon sellers manage their accounting and inventory, teaches us the importance of accurate accounting, the limitations of existing tools such as A2X and QuickBooks, and how Sell Analytics offers a comprehensive solution for Amazon sellers. Episode Notes: 00:39 - Ryan Hurley Introduction 03:56 - First Product Sold 04:11 - Solving Accounting Problems 05:14 - Tying Inventory into Cashflow 06:47 - Inventory value on QuickBooks 07:18 - What Do You Need To Know Before Filing 07:56 - Trial Balance 09:31 - QuickBooks vs Spreadsheets 10:01 - Why Bypass QuickBooks 14:01 - Learning How to Operate an Accounting Firm 15:21 - Building Other Sales Channels 15:59 - Learning How Much to Reinvest in the Business Website: https://sellanalytix.com/ LinkedIn: linkedin.com/in/ryan-d-hurley Related Post: 5 Ways To Turn Your Finances Into a Business Strength

In this episode, host Scott Needham welcomes Corey Ganim, an expert in Amazon wholesale, to discuss the power of delegation and hiring virtual employees. Corey shares his experience of leveraging overseas talents to delegate tasks that don't move the needle in his business. He emphasizes the importance of hiring employees who are willing to challenge and provide valuable input, rather than just being yes-men. From managing Seller Central to handling administrative work, Corey provides practical tips on finding and training the right virtual assistants. Episode Notes: 00:29 - Corey Ganim Introduction 01:00 - Creating Content for Wholesale Sellers on LinkedIn 02:25 - The Power of Delegation 02:50 - Screening and Finding Talents 06:40 - Common Hiring Mistakes 09:00 - Managing Seller Central 09:40 - AMZ United as a Participant 12:40 - Percentage of Brand New Amazon Sellers 14:10 - Opening Up New Accounts 16:50 - Navigating Distributor Relationships LinkedIn: linkedin.com/in/corey-ganim Website: gobrandrocket.com X: @GanimCorey

Amazon Vendor Negotiations are critical for vendors aiming to establish a successful and mutually beneficial relationship with the platform. A well-negotiated agreement can contribute to increased sales, improved visibility, and a stronger position within the competitive Amazon marketplace. Join Scott and Martin Heubel as they discuss various aspects of Amazon's Vendor Central and how brands can navigate the platform. Touching on topics such as the approach to Prime Day and other shopping holidays, the types of deals offered by vendors, the advantages of first-party brands in terms of visibility and placement, the shift in Amazon's relationships with distributors in Europe, and the reasons behind Amazon's reduced support for mid-tail and long-tail brands. Plus, learn about Amazon's focus on automation and cost reduction, including the offshoring of support functions. Episode Notes: 00:45 - Martin Heubel Introduction 02:15 - Vendor Central Experience and the Role of Vendor Managers 04:39 - Deal Exclusive to Vendor Brands 07:08 - 1P Relationships with Distributors in the United States 10:46 - Why Isn’t Amazon Not Meeting Expectations of 1P Brands? 15:15 - Amazon Reducing Cost 16:15 - What Does Amazon’s Hardball Look Like? 18:20 - Negotiating with Amazon 22:35 - Annual Vendor Negotiations 26:30 - The Future of Vendors LinkedIn: linkedin.com/in/martinheubel Website: consulterce.com X: consulterce Related post: The Vendor Central Database of Amazon Brands

Seller Fulfilled Prime is crucial for sellers looking to optimize their fulfillment operations, reduce costs, and enhance their competitiveness in the Amazon marketplace. It provides a strategic alternative to FBA, offering greater control, flexibility, and the ability to meet the high expectations of Amazon Prime customers. Whether you're a seasoned seller or just starting, this episode featuring Manish Chowdhary, Founder & CEO at Cahoot -the World's first P2P Fulfillment Network for Brands and retailers- provides actionable information to navigate the ever-evolving dynamics of e-commerce fulfillment. Episode notes: 00:15 - Manish Chowdhary Introduction 00:40 - Amazon FBA Programs 01:45 - Seller Fulfilled Prime Program Requirements 05:10 - Delivery Speed Metric 08:15 - Who is Seller Fulfilled Prime Best For? “It’s a myth that FBA is cheaper across the board.” -Manish 10:50 - Multi-Channel Fulfillment 11:55 - Lawsuits and Latest News About Amazon SFP 15:40 - Seller Fulfilled Prime For Specific Shipping Regions 19:10 - Adoption of Seller Fulfilled Prime 20:25 - Seller Fulfilled Prime Application 21:05 - Seller Fulfilled Prime Trial 23:35 - Amazon Fees LinkedIn: linkedin.com/in/manish-chowdhary Website: Cahoot.ai X: PulseCommerce Related Post: FBA Doesn’t Always Beat FBM: When to Pick One for New Sellers

Chinese Amazon sellers are growing and getting better at listings - adopting AI to make better photos, videos, and A+ content. How can you, a U.S. brand, differentiate your business from this kind of saturation? Listen and learn from Andy Isom, a YouTuber, a Podcaster, and a Business Coach, as he teaches how to build an Amazon brand that distinguishes itself from Chinese sellers. Episode Notes: 00:30 - Andy Isom Introduction 03:15 - Selling on Amazon with Andy Isom 05:30 - Transparency to Audience 08:40 - Analyzing Brands 10:25 - Chinese Third-Party Sellers 10:55 - Advantages of U.S.-based Sellers 12:10 - Chinese Brands Utilizing AI 12:40 - The Need to Separate Your Brand from Chinese Sellers 13:35 - Conversation-piece Products 17:20 - Building a Brand Community 18:40 - Unrealistic Expectations When Starting Out 20:55 - Kickstart Models 22:30 - Using AI for Generating Product Concepts 23:35 - Difference Between New Sellers of Then and Now LinkedIn: linkedin.com/in/andyisom Podcast: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7 Related Post: Yes, E-Commerce in Latin America Is Worth It

Need a full-service, one-stop-shop for your Amazon business? Store Creation, Inventory, Listing Optimization, CPC Advertising, and more, Aaron Moore, your remote director of Amazon, will deliver results. Learn the advantages of choosing a solo-operated agency over larger teams, plus other strategies that will take your Amazon business to the next level. Episode Notes: 00:30 - Aaron Moore Introduction 03:10 - Advantages of single operator agency 05:30 - Aaron’s Multiple Skillset Sources “Get in there, get your hands dirty, and up. Do the work” -Aaron 09:30 - Finding Clients as a Single Operator Agency 11:25 - Going Up Against Other Agencies 13:30 - How Does Aaron Feel About Outsourcing Tasks? 15:00 - Biggest Sales Contributor 18:10 - Setting Up Financing 18:55 - Aaron’s Preferred Brands 20:50 - The Patent Wars 25:20 - Pulling Data From SmartScout 28:05 - SmartScout Subcategories 29:05 - Targeting Products 31:40 - Amazon in 5-10 Years LinkedIn: linkedin.com/in/theamzaaron Website: www.mooreamazon.com Related Post: Amazon Growth Agency Becomes Adept With SmartScout

Aged inventory can be a silent, but substantial, hindrance to the growth and profitability of your Amazon business. Non-moving products, especially in Q4, can lead to long-term storage fees. In this short but information-packed episode, Scott reveals the challenges posed by aged inventory and offers effective strategies to address this issue and optimize your Amazon business. Episode Notes: 00:15 - Amazon FBA Fees and Stale Inventory 02:10 - Monthly Storage Fee 02:45 - Long-term Storage Fee 03:45 - Removal Fees 05:15 - Storage Utilization Surcharge 05:45 - Capital and Opportunity Cost 06:00 - Cost-effective Ways to Sell Aging Inventory 06:35 - Proper Way of Discounting 08:10 - How to Sell When You Don’t Have Traffic 09:15 - Use Tools to Manage Inventory Related Post: How To Sell Through Amazon Aged and Stale Inventory