The Russell Brunson Show

A private voxer message I sent to my partners, talking about the next phase for me personally inside of the company. On this episode Russell shares a Voxer conversation he had with his partners and later his team on why he's reached the next phase in his journey to become a coach instead of an all-star. Here are the awesome things you will get to hear on today's episode: Why Russell feels like his career has reached a point where he doesn't know what his next goal should be. How going to a retreat with self-help guru's helped him figure out where his focus should be. And why being a coach instead of an all-star could be the way to grow his company from 100 million dollars a year to a billion dollars a year. So listen here to find out why Russell's next step is coaching his team so they can take the championship. Transcript - https://marketingsecrets.com/blog/the-transition-from-all-star-to-coach Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire. On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today's episode: How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material. Why throwing out hook after hook after hook will help you figure out which one hits. And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book. So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer. Transcript - https://marketingsecrets.com/blog/hooks-and-testing-your-material Learn more about your ad choices. Visit megaphone.fm/adchoices

But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in "The Loneliest Job In The World". On today's episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode: Why it's hard to find support and others like you when you first get into the business of being an entrepreneur. Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn't. And why it's so important to go to Funnel Hacking Live, especially when you are first getting started, and why it's one of the best events in marketing ever. So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/the-loneliest-job-in-the-world Learn more about your ad choices. Visit megaphone.fm/adchoices

How Alex Becker got me to think he's literally the coolest person on earth by just being a cool person. On today's episode Russell talks about the difference between trying to build a relationship with someone the wrong way and the right way. Here is some of the awesome stuff you will hear on today's episode: What has happened to Russell 3 times now while trying to buy domains. Why extorting money from someone is guaranteed to backfire when trying to build a relationship. And hear an example of how you can actually build a good relationship with Russell, and you could both benefit. So listen here to find out why extorting money from someone is never a good way to build a relationship. Transcript - https://marketingsecrets.com/blog/why-blackmailing-your-dream-partners-is-a-bad-strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

If you master this, your army will be amazing. On today's episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode: How the death of a friend inspired Russell to think about his own legacy. What it means to become a hero maker. Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left. So listen here to find out why it's important to lift others up and create an army of heroes. Transcript - https://marketingsecrets.com/blog/become-a-hero-maker Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the biggest things you need to understand if you're actually going to have success. On today's episode Russell explains why you shouldn't stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode: Why some people have success faster, but why that doesn't mean you're doing something wrong. Why you should cut yourself some slack when you haven't become a millionaire in a short period of time. And why Russell remembers the journey of when things were hard as "Good old days." So listen here to find out why enjoying the journey of entrepreneurship is the best part. Transcript - https://marketingsecrets.com/blog/cut-yourself-some-slack-so-you-can-actually-launch-your-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

This may seem kind of backwards, but if you're struggling, you may have one of these problems. On today's episode Russell talks about what the number one reason is why people aren't buying your products, and how you can change it. Here are some of the awesome things to listen for in this episode: How Russell knows from experience why not paying for other people's products makes it hard for you to be successful with your own products. Hear some examples of Russell and others who have struggled because they weren't willing to spend the money that they expected other people to spend on them. And why until you start paying for the things you were getting for free, the universe or karma won't allow you to have the success you're hoping for. So listen here if you want to find out why you need to be willing to spend money to make money. Transcript - https://marketingsecrets.com/blog/the-1-reason-why-people-aren-t-buying-your-stuff-is Learn more about your ad choices. Visit megaphone.fm/adchoices

A super short podcast episode that will literally change your life forever. On today’s episode Russell talks about a book that inspired him to change his environment. Here are some of the things he has changed to help him achieve what he wants. How Russell plans to get family scripture reading done, and what he changed to do it. What he changed to get his personal scripture studying done. And how he plans to change the environment at work to make it more conducive to the things he wants to achieve. So listen here to find out how changing your environment could change your life. ---Transcript--- Good Morning everybody, this is Russell Brunson, I’ve got a rushed, but very important Marketing Secrets podcast. Hey everyone, I’m running a little bit behind today, But I wanted to share something in my 3 minute drive to the office because I thought it was very, very important. Recently I read a book by my friend, Ben Hardy, called Willpower Doesn’t Work and it was a fascinating book and you should all read it. In fact, you should stop everything you’re doing right now and go read it. But anyway, one of the core things was no matter how much willpower you try to have, it doesn’t actually affect the end result. He was talking about how he went into his Masters Degree originally to learn and study willpower, and he realized after studying it, willpower doesn’t actually cause the change we want. And he said that the only thing that actually causes the change we want, is changing our environment. There, I summed up the book for you. There’s other amazing stuff in it, so you should go back and read it anyway. But that was kind of it, you’ve got to change your environment. So I’ve been thinking about that a lot, as we were in Kenya and flying home, and the last couple of days getting prepped for this week. And I thought, you know what, there’s some major things I want to do with my life, therefore I must radically shift my environment. So last night, let me tell what I did. Number one, one of the things I’ve been trying to do is read scriptures with my kids every day, and it’s really, really hard. So my wife and I went out and we bought seven brand new Books of Mormon, we got labels with the kids name on each and every one of them, and around our big table in the middle of our front room, we put them out there, along with our reading charts, and now it’s front and center. So it’s like as soon as you get done eating, the first thing you see is all of those, and we’re going to go directly there and read. We changed our environment. Number two, I wanted to read my own scriptures better, so I noticed why do I not read them very well? And it’s like, I don’t have a spot to read, and I like having ten books laid out, and like cross referencing and highlighting and all sorts of stuff, and I didn’t have a place to do that, so I changed my environment, my office, I re-shifted the whole set up, cleared off the desk and made the desk my dedicated study spot, I got all the books out that I wanted to be able to study as I’m reading through the Book of Mormon and had them all out there. Had my highlighters, my pencils, my things to underline, everything in one spot, and this morning I woke up at 5am and I actually studied and it was insanely cool. And I loved it, it was awesome. Then you may notice that I struggle with my weight from time to time. I go up, I go down, I go up, I go down. I’m usually on a 10-15 pound fluctuation from week to week, so you never know which Russell you’re going to get. Every Facebook Live is different. And I was like I need to control this. I need to change my environment. So I went through my house and threw out all the good stuff that I like to eat that’s not good for me, I then hired a trainer and he was at my house this morning at 6am, actually he was there at 5am working out Dave, because Dave is doing the same process. And at 6am I was there working out with him and it was amazing. So at the office today I’m going and shifting my environment around, I’m going to be raising my standing desk, so it’s always standing, I’m going to be bringing in my treadmill desk. I’m shifting my environment everywhere to try to get the thing that I actually want in life, not the thing, the things. So for you, what I recommend doing, number one, go read Ben’s book. Number two, start looking, because willpower is not going to get you there, as we now know. It’s the environment. Start looking around yourself and the environment that you’re in and see if it’s conducive to give you the goal you actually want. If not, then shift your environment radically. That’s what I’m doing right now, it’s a ton of fun. And I’m going to keep doing that for the next week or so until everything is flawless. It never gets flawless, but that’s kind of the goal and the game plan. So alright, there you go. 3:17, I am not late for a meeting, so I gotta bounce. Appreciate you guys all, change your environment, change your life and I’ll talk to yo

Why this should be exciting for you as an entrepreneur inside of this game. On today's episode, Russell talks about Gary Vaynerchuk getting a shoe deal and what that means for all entrepreneurs. Here are some of the awesome things you will hear in this episode: How Gary Vaynerchuk getting a shoe deal could mean good things for all other entrepreneurs. Why Russell believes entrepreneurs should be role models for kids. And how supporting Gary by getting his shoes, is actually doing something for all entrepreneurs. So listen below to find out why in the world Gary Vaynerchuk got a shoe deal, and more importantly why we should support it. Transcript - https://marketingsecrets.com/blog/an-entrepreneur-got-a-shoe-deal Learn more about your ad choices. Visit megaphone.fm/adchoices

The real secret to winning this game is SO simple, most of you are missing it. On this episode Russell talks about receiving a card in the mail asking to be on a podcast, and why that offer wasn't irresistible enough. Here are some of the other things he talks about on today's episode: What was missing from the card asking Russell to be on a podcast, making him throw it away. Why you should always look at what is in it for your customer, or date or whatever, in order to make what you're proposing impossible to refuse. And how you make something you create more valuable than someone's time or money, so they will trade you for it. So listen here to find out why a card sent in the mail wasn't irresistible enough, and how that person could have made it impossible for Russell to turn down. Transcript - https://marketingsecrets.com/blog/the-secret-to-getting-anybody-to-do-anything-you-want Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite the fact that others are saying that videos are dead, I want to show you what we're doing now that's actually working better. On today's episode Russell talks about how Chrome stopped allowing auto play videos and how that has lead to the rebirth of the squeeze page. Here are some of the awesome things you will get to hear on this episode: Why it's so important to re-focus on the squeeze page to bring people in, when you can no longer rely on auto play videos. How Russell used a couple of squeeze pages to 2x his listeners of the Marketing Secrets podcast. And where you need to put hooks in order to get people progressing through your sequences. So listen here to find out why Russell believes that the rebirth of the squeeze page has begun. Transcript - https://marketingsecrets.com/blog/the-rebirth-of-the-squeeze-and-the-refocus-on-the-hook Learn more about your ad choices. Visit megaphone.fm/adchoices

How this external mission can actually transform your business forever. On today's episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode: How Russell has been able to help the less fortunate by being successful in business. Why after this trip he will be focusing more on his new mantra, to liberate and educate. And why helping serve people who don't necessarily do anything for you can actually help motivate you to become more successful. So listen here to find out how Russell plans to continue to liberate and educate children and why he's going to start focusing on that aspect even more. Transcript - https://marketingsecrets.com/blog/liberate-and-educate Learn more about your ad choices. Visit megaphone.fm/adchoices

How each funnel you create can leave a legacy that will live beyond yourself... On this episode Russell does a Facebook live where he talks about the recent launch of the OUR funnel. He gives an update on how it's doing so far and then talks about the seasons of success, and what you might experience. here are some of the awesome things you will hear in this episode: Why after you make money and have an impact, leaving a legacy should be your next goal. How having a legacy can help with depression. And find out how the ripple effect can mean that you helped save more children's lives by sharing OUR's message. So listen here to find out how you can help save children's lives, and how you too can leave a legacy that will live beyond you. Transcript - https://marketingsecrets.com/blog/funnels-and-your-legacy Learn more about your ad choices. Visit megaphone.fm/adchoices

It's finally live! Here is a behind the scenes look of some cool things we did and why we did them. On today's episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode: How you can share the Operation Underground Railroad documentary and help save children's lives by doing so. What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates. And what changes are still to come as Russell's team continues to make tweaks and polish up Project Mother Funnel. So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels. Transcript - https://marketingsecrets.com/blog/launched-project-mother-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

How to set your moral and your legal boundaries and then break the rules in the middle. On today's episode Russell talks about being a rule breaker while still being able to keep himself out of jail and out of hell. Here are some of the fun things he shares in today's episode: Why Russell considers himself to be a rule breaker even though he follows a strict moral compass, as well as a legal one. How some entrepreneurs can go too far with rule breaking if they don't have a moral compass to begin with. And how Russell can justify the rules he does break without going against his own morals as well as the confines of the legal system. So listen here to find out what kind of rules Russell believes are meant to be broken, and what kind aren't. Transcript - https://marketingsecrets.com/blog/keeping-yourself-out-of-jail-and-out-of-hell Learn more about your ad choices. Visit megaphone.fm/adchoices

I did some rare Q&A for a group talking about business and how it relates to God that I thought was unique and I wanted to share with you. On today's episode Russell talks to the Duck Dynasty audience about faith and business. Here are some of the questions he answers in this Q&A: How Russell prioritizes his with with his faith? Did he ever lose faith when business wasn't performing well? And does he feel he faces more temptation with higher levels of success? So find out the answers to these and many more questions on this special faith based episode of Marketing Secrets. Transcript - https://marketingsecrets.com/blog/q-a-do-god-and-business-go-together Learn more about your ad choices. Visit megaphone.fm/adchoices

The interesting truth behind what happens when you shift from being a generalist to a specialist. On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing. Here are some of the other awesome things to look forward to in this episode: Find out why being a "jack of all trades" isn't good for growing your business. Why being the funnel guy has helped Russell become even more successful. Find out how you can become a specialist in a tiny piece of your market and why that will 10x your business. So listen here to see why it's good to be a specialist. Transcript - https://marketingsecrets.com/blog/10x-your-income-when-you-become-a-specialist Learn more about your ad choices. Visit megaphone.fm/adchoices

Anne Frank house... Operation Underground Railroad... and what YOU can do NOW to help save children from slavery. This IS our problem, we can help. On today's episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode: What Russell's real motivation was when he said he would speak at Tony Robbins Business Mastery event. Why visiting the Anne Frank house had such an emotional impact on Russell. And how you can save someone in similar circumstances to Anne Frank in the present day. So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life. Transcript - https://marketingsecrets.com/blog/i-just-spoke-at-tony-robbins-event-the-unusual-insight-i-wasn-t-expecting Learn more about your ad choices. Visit megaphone.fm/adchoices

If there is anything virtuous, lovely, of good report, or praiseworthy, we seek after these things. On today's episode Russell talks about the teachability index, and why most adults no longer have it after completing school. Here are some of the other awesome things in this episode: Why adults are so unteachable as compared to children. How Russell was able to open his mind and become teachable at a Tony Robbins event. And why having a high teachability index will improve our chances for success in business. So listen here to find out how Russell regained his teachability and has been so successful. Transcript - https://marketingsecrets.com/blog/the-1-destructive-behavior-that-you-have-that-s-killing-your-success Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating an offer is the secret behind getting anything you want... including prisoners of war. On today's episode, Russell talks about how Harry Reichenbach helped end World War I with an offer that German soldiers couldn't refuse. Here are some of the awesome and surprising things to look for in this episode: What was in Reichenbach's offer that gave him the ability to convince German soldiers that it would be better to be prisoners of war than to continue fighting. How everything in life is pretty much about selling someone an irresistible offer. And how Russell could easily convince you to purchase an iPhone from him for double the cost of every other iPhone being sold. So listen here to find out how hook, story and offer can convince someone to marry you, go to the movies with you, or even end a war. Transcript - https://marketingsecrets.com/blog/the-offer-that-helped-end-world-war-1-hint-it-included-toilet-paper Learn more about your ad choices. Visit megaphone.fm/adchoices

Hint: It starts with you, but if it ends with you, you'll never have the impact that you actually want. On today's episode Russell talks about a webinar in which Kaelin Poulin will sell Clickfunnels rather than Russell. He then goes into detail of how the attractive character of Clickfunnels is evolving. Here are some of the interesting things happening in today's episode: Find out why some critics of Russell were correct when they said you can't sell a business based on an attractive character. Hear how Russell is getting passed the attractive character issue by helping it to evolve 3 levels deep. And find out why Kaelin Poulin is the perfect person to pitch Clickfunnels, besides Russell. So listen below to find out how Clickfunnels is evolving it's attractive character. Transcript - https://marketingsecrets.com/blog/the-secret-behind-the-three-phases-of-the-attractive-character Learn more about your ad choices. Visit megaphone.fm/adchoices

Update on my "Entrepreneur of the Year" award, as well as a side of marketing that we never get a chance to talk about. On this episode Russell talks about serving your customers at the highest level when times are good, so they will continue to be your customers when times are down. Here are some of the other cool things you'll hear in today's episode: Find out if Russell won "Entrepreneur of the Year". Hear why Russell thinks being an entrepreneur is so similar to being a wrestler. And find out why it's so important to serve your customers at a high level when times are good for you. So listen here to see why you should always be serving at the highest level possible, despite if times are good or bad. Transcript - https://marketingsecrets.com/blog/the-invisible-marketing-technique-that-ll-keep-you-profitable-when-times-are-down Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to see the impact that 'plata o plomo' had on one of our funnel hackers, listen to this episode. On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today's episode: Get an update on one of Russell's friends that was previously discussed on the podcast. Find out how Russell's friend was able to give himself a plata o plomo situation in order to find some success. And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well. So listen here to find out what plata o plomo means, and why it's so effective in helping people achieve their goals. Transcript - https://marketingsecrets.com/blog/my-new-favorite-plata-o-plomo-story Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop worrying about those people who aren't willing to vote with their credit card. On this episode Russell talks about why you shouldn't care what people think when they don't vote with their credit cards. Here are some of the insightful things to listen for on today's episode: Why you shouldn't listen to trolls that comment mean things on your Facebook ads. Who's opinion you should be listening to when it comes to how you sell your product. And what voting with your credit card even means. So listen here to find out why you should only be concerned with your customer's opinions of you. Transcript - https://marketingsecrets.com/blog/who-gets-to-vote-in-the-election-about-you Learn more about your ad choices. Visit megaphone.fm/adchoices

The quickest path to launch your entire expert business fast. On today's podcast Russell talks about how easy it would be to get started by making a presentation and changing your life. Here are some of the awesome things you will hear in this episode: Find out the three easy steps it would take to get started and begin making money overnight. Find out why if Russell were to start from scratch he would use this method. And hear a few examples of front end products, and upsells that would be easy to do. So listen here to find out how easy it could be to get started on a mini business overnight. Transcript - https://marketingsecrets.com/blog/how-one-presentation-can-change-everything Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle. On today's episode Russell talks about a lesson he learned recently from his former high school football coach that applies to all aspects of life. Here are some of the inspirational things you will hear in this episode: What advice Russell's football coach would leave his children, which is good advice for everyone. Why doing hard things increases our capacity to do even harder things, eventually making us amazing. And why it's important to always be working towards doing more and more hard things so that when our moment in the sun comes, we can really shine. So listen here to find out why it's important to do hard things. Transcript - https://marketingsecrets.com/blog/do-hard-things Learn more about your ad choices. Visit megaphone.fm/adchoices

What I learned from WWF, Disney, and Marvel about creating your own universe, so you can better serve your customers. On this episode Russell talks about legends in marketing and wrestling that he has surpassed. He also explains why it is important to create a universe inside your company. Here are some super cool things you will hear in today's episode: Why Russell has always looked up to both Dan Kennedy and Dan Gable, and why he feels like he has actually surpassed them. What it means to create a universe in your company and how some of Russell's followers have been able to do it. And why you should be thinking about how to create a universe of your own for people to follow and get excited about. So listen here to find out how Russell has surpassed a few legends and how he's been able to build his own universe inside of Clickfunnels. Transcript - https://marketingsecrets.com/blog/moving-from-a-mass-movement-to-your-own-universe Learn more about your ad choices. Visit megaphone.fm/adchoices

After sitting in the blistering heat all day, I'm not sure if this is just a hallucination or a really good idea. Either way, I thought I'd share it with you. On this episode Russell talks about what he thinks is the fastest way to get to a million dollars in a company. Here are some of the insightful things to look for in today's episode: Why two people Russell knows were able to make a million dollars in a year with just the two of them, with a simple business. What people you will need on your team to be able to make a lot of money right out of the gate. And why you can't built something amazing by yourself and you need an amazing team to back you up. So listen here to find out how two dudes were able to make a million dollars in a year, and what you can learn from them to do the same thing. Transcript - https://marketingsecrets.com/blog/i-m-pretty-sure-this-is-the-fastest-way-to-get-to-a-million-dollars-without-having-to-learn-how-to-do-anything-new Learn more about your ad choices. Visit megaphone.fm/adchoices

Hint: the death of autowebinars, the rebirth of the VSL, a sneaky hack from Agora, an idea from Brad Callen that made him $35 million in 1 funnel, and a design tweak from Bryan Moran that makes 63% of your traffic more likely to buy... :) On this episode Russell talks about some of the changes to Google Chrome causing problems to autoplay videos, and what he sees the future of funnels being like. Here are some awesome things to look forward to in this episode: What kinds of problems the disabling of autoplay in Google Chrome has caused and how they are trying to work around them. Why Russell thinks that the future of funnels means going backwards a little to more a video sales letter format. And why making your site mobile friendly before desktop friendly is more important now than ever. So listen here to find out what Russell's funnel vision of the future would look like. Transcript - https://marketingsecrets.com/blog/funnel-vision-looking-into-the-future-of-funnels Learn more about your ad choices. Visit megaphone.fm/adchoices

My big ah-ha after spending the last twelve hours working on project Mother Funnel. On today's episode Russell talks about how he's simplifying things to make it simpler for his customers and why that is the key to helping his customers achieve the result he promised them. Here are some awesome things you will hear in this episode: What Mother Funnel is and what it will simplify for Clickfunnels customers. And how simplifying the process of building a funnel and successful business will help more people get to the Two Comma Club. So listen here to find out what Russell is doing to simplify Clickfunnels, and what you can do to make things simpler for your customers as well. Transcript - https://marketingsecrets.com/blog/want-a-bigger-paycheck-simplify-the-process-for-your-customers Learn more about your ad choices. Visit megaphone.fm/adchoices

The two polar opposite mindsets that will either make you, or break you. On this episode Russell talks about having belief in your own success in order to actually be successful. Here are some of the awesome things he mentions in this episode: Why you shouldn't have the Michael Moore view of success being a freak accident. Why believing in your own success will increase the likelihood of you achieving what you're trying to do. And why being a skeptic has a zero percent success rate. So listen here to find out why if there is one, there could be two and you could figure out how to be number two. Transcript - https://marketingsecrets.com/blog/if-there-is-one-there-could-be-two Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs don't love history or math, but when they understand this principle, it'll make it really, really fun. On this episode Russell talks about knowing the history and math of your industry to be able to grow your business. Here are some awesome things he discusses in today's episode: Why knowing the history of your industry will make it easier for you to market and grow your business. What it means to know the math of your business and why that helps it magically grow. And Why it's important to remember that you are not entitled to success just because you worked hard. So listen here to find out why if you know the history and math of your industry, you are more likely to have success within it. Transcript - https://marketingsecrets.com/blog/the-history-and-math-that-will-actually-grow-your-company Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my biggest take-aways from this month's inner circle meetings was this... On today's episode Russell talks about hearing Alex Charfen say something in passing at the latest Inner Circle meeting and why it was so important to make him stop and point out what he said to everybody in the meeting. Check out a few of the other things you will here in this episode: Find out what Alex said that Russell had never noticed before, but that he's been doing all along. Hear why it's so important to defend and advocate for your dream clients. And Find out how Russell has used social media platforms to go from 10,000 clicks an email to 250,000 customer interactions per day. So listen here to find out what Alex said that was so important, and how you can use it to connect with your audience on social media and in turn increase your customer interactions each day. Transcript - https://marketingsecrets.com/blog/the-big-secret-defend-and-advocate Learn more about your ad choices. Visit megaphone.fm/adchoices

I heard something really cool today while listening to Frank Kern's podcast and I thought I'd share it with you. In this episode Russell talks about listening to Frank Kern's new podcast and why he says that the information age is over. Here are some of the other things you will hear in this episode. Why Frank considers the information age to be over and why Russell thinks that is so profound. Now that the information age is over, find out what the next phase is. And see why the specialized insights you have are going to so important. So listen here to find out why Russell agrees with Frank Kern when he says that the information age is dead. Transcript - https://marketingsecrets.com/blog/the-end-of-the-information-age-the-next-phase-is-____ Learn more about your ad choices. Visit megaphone.fm/adchoices

After spending time with 100 entrepreneurs inside the Inner Circle over the last two weeks, this was my biggest take-away. On this episode Russell talks about why there comes a point where money doesn't matter, as long as you're trying to grow your business for the right reasons. Here are some of the awesome things you will hear in today's episode: Why Russell stayed up until 3:00 am to buy whatever he wanted on eBay, but only managed to spend $650. Why when you scale your business just to make more money, it's for the wrong reason. And why when you finally start asking the right questions, the money will start to flow. So listen here to find out why money doesn't buy happiness, but finding new ways to serve your customers will. Transcript - https://marketingsecrets.com/blog/when-you-shift-to-this-question-everything-will-change Learn more about your ad choices. Visit megaphone.fm/adchoices

Super cool thing I learned from Dan Sullivan at Genius K (The 100K Group) last night... On this episode Russell talks about some things he learned at his 100k group. He explains the difference between the who and the how, and why he might start keeping a journal. Here are some of the interesting things you will hear in today's episode: What Dan Sullivan taught him about finding the who instead of figuring out the how. Why he is going to apply that to his own projects that he has been procrastinating on. And how Ethan Willis convinced him to start keeping a journal of how God touches his life. So listen here to find out what kind of things Russell is learning in the 100k group. Transcript - https://marketingsecrets.com/blog/the-who-not-the-how Learn more about your ad choices. Visit megaphone.fm/adchoices

Last night as I was recording my new podcast, I realized why most of us get scared when we're about to publish something we really, really care about. On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode: Why he re-recorded another podcast he's doing a few times, and was still afraid to push publish. Why in the decade he's been publishing podcasts, webinars, videos, etc... he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that. And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too. So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message. Transcript - https://marketingsecrets.com/blog/what-to-do-when-you-re-scared-to-death-of-clicking-publish Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson, I want to welcome you guys to a very special episode of the Marketing Secrets podcast. This is an episode that will not be on YouTube or anything. It's only going to be here in audio format for those who are listening in, and I'm excited for you guys to hear it. Some of the back story, as you guys know, I am always excited about all this marketing stuff, I talk about it all the time, I get the chance to speak all over the world, but I say 99.9% of people who ask me to speak, just because of time, energy and money and all that kind of stuff, it's just not possible to do. But recently, my father in law asked me if I would come speak at an event that he was putting on, and it was in Burley Idaho, which is a little small town about 2 ½ hours south of Boise, and obviously I can't, I can't justify it from a business standpoint, but for my father in law, that'd be awesome. Obviously, it would give me time to hang out with my wife. So my wife and I jumped in a car on Wednesday and we drove 2 ½ hours to Burley, I spoke at this event, and then 2 ½ hours back. So it was a really fun time for us to spend together without any kids, and then had a chance to speak down there, and it was cool. But to preface it, it was a completely different audience than I've ever spoken to, ever. It was for the most part, government officials from all around Idaho. Those who are involved in economic development, how to grow the economies. So there were people from all over Idaho who came to this thing, there was probably 70 or so people. As you guys know, I'm used to speaking to entrepreneurs who are trying to change the world, and here is like government officials who are, also have good intentions as well and trying to do some awesome stuff. But they're definitely an older demographic, they're not running their own companies, it was just different. Anyway, I was really struggling, what should I teach on? What should my presentation be about? I didn't really know, and it took me a while to kind of figure out. Finally I realized that what I wanted to share with this audience was basically the stuff you guys are very familiar with, which is the Expert Secrets thing. I want to talk about building a mass movement, about influence and persuasion, storytelling and how they can use that in their own spirit of influence. How them, as government officials can build a movement to help people change. And then also how they can use it for their family. With your family, how do you create a movement with your family? How do you create a movement in different places? SO it's not just a mass movement of your customers, like we talk a lot about in Expert Secrets, but also the internal movements inside your companies, and then your family, inside of governments, whatever spirits of influence you have. So that's kind of what this presentation is, and I hooked up my iPhone and clicked record. So I kind of recorded, the audio I don't have any idea of how good or how bad it will be. But that's what it is. So there's the context, when you hear the presentation, it was definitely a different audience, the energy level is way different. So if I sound weird , that's why. I was trying like crazy to get this older group of government officials to get as excited as I am about business, about economic growth and development. I also tried to show those guys they're crazy because they don't understand the right ways to run a political campaign and I kind of teased them about that, and a bunch of other fun stuff. Hopefully it will help you guys if you're listening in on this. For those that know Expert Secrets, a lot of stuff will be kind of a review for you, but you'll have a chance to see it through a different lens, how this would work inside your family, how this works inside of a business and a bunch of other things like that. So hopefully it helps. I hope you guys love it. With that said, let's queue the intro music and let's start at the event there in Burley, Idaho. Learn more about your ad choices. Visit megaphone.fm/adchoices

Despite three years of me sharing every secret, they did all the things that I already explained were wrong. On this episode Russell talks about a competing software company that didn't follow the blueprint that Russell has already laid out and why that is so mind blowing for him. Here are some of the fun things you will hear in today's episode: Why Russell is reaping the benefits of a competing software company that is no longer willing to learn. Why it's so frustrating when friends of Russell want his help but refuse to read his books as a blueprint. And why you should never expect Russell to keep a secret. So listen here to find out how if you pay attention you can easily follow the blueprint Russell has made and be successful with your business. Transcript - https://marketingsecrets.com/blog/why-didn-t-they-funnel-hack-me-ha-ha-ha Learn more about your ad choices. Visit megaphone.fm/adchoices

Something interesting I realized this weekend about how to reactivate people, get them to commit, and finally give them their big ah-ha. On this episode Russell talks about planning a new 10x Secrets product, when he suddenly questioned why he continues to launch new products. He explains his motivation behind why he continues to do what he does. Here are some awesome things you will hear in this episode: Why getting so excited about a new idea made Russell suddenly question why he continues to put out new content. How spending money on training helps people re-commit to what they are trying to do. And why he loves reading which of his products gave people the aha that made them re-commit. So listen here to find out why it's important for Russell to continue to put out content that will hopefully inspire different people. Transcript - https://marketingsecrets.com/blog/why-i-throw-out-so-many-hooks Learn more about your ad choices. Visit megaphone.fm/adchoices

How to create the right hook that'll make it so that selling becomes almost super easy. On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today's episode: Why it's so important to have a hook that grabs people's attention. What he used as the hook for his recently launched Book of Mormon Challenge Podcast. A few other examples of hooks people used to sell their own products, and why they were so effective. So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you're offering. Transcript - https://marketingsecrets.com/blog/the-hook-the-story-and-the-offer Learn more about your ad choices. Visit megaphone.fm/adchoices

If you think that this stuff doesn't work for eCommerce, network marketing, local businesses, non profits, and your business... think again. Let me show you how this process works for all businesses. On today's episode Russell talks about why and how you can use Expert Secrets to 10x or 100x ANY business. Here's some of the awesomeness you will hear in this episode: Why you need to stop thinking, "This won't work for my business." and start thinking, "How can I make this work for my business?" instead. Hear Russell come up with some offers on the fly on something as ordinary as a coffee mug. And find out why it took Russell launching Clickfunnels six times before it finally blew up. So listen here to find out why you can use Expert Secrets to grow and scale any business. Transcript - https://marketingsecrets.com/blog/russell-s-rant-how-can-this-work-for-my-business Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's topic was "how to change the world"! On this episode Russell recaps the fourth and final day of Funnel Hacking Live. Here are some of the awesome things that happened on day four: Brian Bowman speaks about acting with a sense of urgency. What happened that caused Russell to realize that next year there will have to be security at the event. How Myron was able to close even more people into Two Comma Club X And how Garret White and Tony Robins rounded out the day. So listen here to find out all the awesome details that happened during the final day of Funnel Hacking Live 2018. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-4-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we laid out the path and the process to become a member of the two comma club. On today's episode Russell recaps day 3 of Funnel Hacking Live, which had a theme of the Two Comma Club. Here are some of the awesome things that happened day 3: Find out how many people received Two Comma Club awards, and the new Two Comma Club X awards. Find out what kind of coaching program Two Comma Club X is, how much it costs, and what the goal of it is. And find out how Russell chooses who speaks at Funnel Hacking Live every year. So listen here to hear a quick recap of all the awesome stuff that happened on day 3 of Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-3-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

Day 2 at Funnel Hacking Live focused on how you're just one funnel away... On today's episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like: Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc. Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people's presentations. And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels. So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-2-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

My own personal biggest take-aways from the first day of Funnel Hacking Live. On today's episode Russell talks about the events and speakers from the first day of 2018 Funnel Hacking Live. Here are some of the coolest parts of day one: Seeing all the Two Comma Club winners, as well as the all the people who made 8 figures and their awesome awards. Finding out what Operation Underground Railroad is and how much money they were able to raise on their behalf. Being able to watch the documentary film about OUR, to inspire people to help. So listen to this episode to be able to relive what happened the first day of Funnel Hacking Live, or be filled with regret if you missed it. Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-1-of-4 Learn more about your ad choices. Visit megaphone.fm/adchoices

What to do when your baby flops. On today's episode Russell talks about what one of his presentations for Funnel Hacking Live and why he is giving it. Here are a few of the awesome things to listen for in this episode: What was the inspiration behind Funnel Audibles. Why it's so important to split test your funnels to go from good funnels to great funnels. And what you can expect to hear during the Funnel Audibles presentation at Funnel Hacking Live. So listen here to find out what Funnel Audibles is, and why it's going to be a great presentation. Transcript - https://marketingsecrets.com/blog/funnel-audibles Learn more about your ad choices. Visit megaphone.fm/adchoices

Do your homework, funnel hack everything, and Russell's new motivation. On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode: Find out what company Russell discovered that he now gets to compete against. Find out what part of the company Russell wants to hack, because it's not actually funnels. And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in. So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them. Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of what I'm currently doing to simplify and sexify my messages. On this episode Russell talks about how much time he spends simplifying his presentations so that even his kids could understand his concepts. Here are some of the other things to listen for in this episode: Why it's so important to cut out the techno babble and complex concepts from your message. Why you need to make your message sexy or intriguing to the audience. And why its important for your audience that you spend an enormous amount of time learning a concept and then simplifying it for them. So listen here to find out why Russell thinks its so important to simplify and sexify your message. Transcript - https://marketingsecrets.com/blog/simplifying-and-sexifying-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today's episode: Why Russell spends so much time on the headline and the framework of a presentation. Why it is so important to make sure the headline is sexy. And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides. So listen here to find out the process Russell goes through to create a headline and framework for a presentation. Transcript - https://marketingsecrets.com/blog/hook-headline-framework Learn more about your ad choices. Visit megaphone.fm/adchoices