The Rainmaking Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Alexandra Ontra, co-founder of Shufflrr, about how professionals can improve sales outcomes through better storytelling in presentations. Drawing from her background in advertising and interactive media, Alexandra explains that most sales decks strip away emotion by default—relying on bullet points and data instead of meaningful narratives. She argues that storytelling in business is about restoring the human element, helping prospects see themselves in the story, and creating emotional resonance around a product or service. Alexandra introduces a simple framework: the product is the hero, the client is the co-star, and the story arc follows how the product helps solve the client’s problem and improve their outcome. She shares how Shufflrr’s interactive slide library helps sales teams create customized, on-the-fly presentations that follow the conversation—not just a static slide deck. This episode is packed with tactical storytelling advice and offers a fresh perspective on how to deliver more engaging, memorable, and client-focused pitches. Visit: https://therainmakingpodcast.com/ ------------------------------------------------------ AlexAnndra Ontra is changing the way the enterprise world thinks about its most undervalued asset — the presentation. As President and co-founder of Shufflrr, AlexAnndra is blazing a trail in the emerging new discipline of presentation management. The technology she helped create is already powering the presentation strategies of hundreds of Fortune-level companies, helping them save millions of dollars by transforming humble PowerPoint slides into invaluable business assets. Before co-founding Shufflrr, AlexAnndra made her mark in the world of advertising. After earning her Bachelor of Science degree from UT Austin, she quickly rose through the ranks at international agencies DDB and Lowe & Partners SMS, developing campaigns for blue-chip clients like American Airlines, Priceline.com, and Zales Corp. Then in 2002, she decided to strike out on her own. Teaming up with her brother James, she launched Ontra Presentations with nothing more than a borrowed desk, two phones, and a lot of hustle. Together they cold-called prospects for eight hours a day, every day. Their persistence paid dividends, and in less than 90 days they’d landed their first big client: ABC Television. Fast forward 12 years and over 50 Fortune-level clients later, Alex had cemented her position as a thought leader in the presentation space. But her experience had also highlighted the glaring shortcomings of existing presentation software. So, in 2014 she and her brother began an ambitious new project, combining their 30+ years of practical know-how with the latest machine learning and cloud technology. The result? Shufflrr, a powerful, elegant, easy-to-use SaaS solution that’s finally bringing decades-old presentation technology into the 21st century. Links: https://shufflrr.com/ https://twitter.com/shufflrr https://www.linkedin.com/in/alexanndra-ontra-7942741/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Charlie Cina, sales trainer, speaker, and author of Expose and Close, about how professionals can master the art of the introduction to present themselves with purpose and impact from the first point of contact. Charlie shares how his early entrepreneurial experiences—like buying and growing a paper route at age 10—taught him that “the more you introduce, the more you produce.” He explains that rainmaking success starts with confidently and clearly answering the question, “What do you do?” in 10 seconds or less, with a message focused on solving the prospect’s problem. Charlie offers a framework for creating a powerful personal presentation, sorting prospects from suspects, and building relationships through authentic engagement. He emphasizes that anyone—introvert or extrovert—can connect if they have a script rooted in truth, clarity, and client value. With tips on networking, following up, and staying top of mind using tools like OneTap Connect, Charlie equips listeners with a simple, actionable process to attract high-level clients and close more business. Visit: https://therainmakingpodcast.com/ ------------------------------------------------------ Charlie Cina captivates his audiences and teaches them how to master the right mindset, missions, and moves to reach their personal potential to drive massive revenue. Through his writings, speaking, and consulting, he has built a vast group of followers known as Disciples of Sales. Charlie believes that the ability to present and persuade are necessary life skills that everyone needs to succeed. He will teach you that your primary responsibility in business is to expose your brand, expose your products, expose your services, and expose your solutions to build long-lasting revenue relationships. Charlie has leveraged his expertise in sales and marketing to work with billion-dollar brands like Pepsi, Mandarin Oriental Hotels, and The Wynn Resort. He has acquired as clients the top motivational speakers, trainers in the world like Tony Robbins, Les Brown, and Eric Thomas. His 30 years of boots on the ground and under fire sales experience has led him to create the proven techniques and strategies to activate, acquire, and achieve massive success. Charlie will transfer to you his simple formula to make sales easy, so anyone who implements can potentially connect with high-level clients and billion-dollar companies. Links: [email protected] www.charliecina.com www.onetapconnect.com https://www.linkedin.com/in/charliecina/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with David Avrin—global keynote speaker, marketing expert, and author of The Customer Experience Advantage—about how professionals can future-proof their business in an unpredictable world. David explains that customer expectations have changed dramatically in recent years, with speed, access, and ease now considered standard. As clients increasingly compare service experiences across industries, firms that fail to adapt risk becoming irrelevant—even if their core service is strong. David emphasizes the importance of eliminating friction, understanding the evolving challenges facing your ideal clients, and creating structured opportunities for conversation—both with clients and within your firm. He also shares tips on improving virtual presence, building human connection through digital platforms, and using internal “morning huddles” to spark innovation. This episode is a practical and timely guide for professionals looking to stay relevant, resilient, and relationship-driven in a rapidly changing business environment. Visit: https://therainmakingpodcast.com/ ---------------------------------------- One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses. David's insights have been featured on thousands of media outlets around the world. He is also the author of five books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle -- Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. Links www.morninghuddlemembership.com [email protected] www.davisavrin.com https://www.linkedin.com/in/davidavrin/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mark Roberts, sales performance expert and founder of the “No Smoke and Mirrors” consultancy, about how to get new rainmakers to produce results quickly and consistently. Drawing on over 35 years of experience, Mark explains that success in business development hinges less on personality and more on skills, motivation, and mindset. He introduces his use of assessment tools that measure competencies like the “will to sell” and identifies limiting beliefs—such as a need to be liked or discomfort discussing money—that often hold professionals back. Mark discusses how law firms and other professional services organizations can avoid costly hiring mistakes by using data-driven assessments and behavioral interview questions to evaluate candidates before making offers. He emphasizes that rainmaking is a teachable skill, and offers insights into onboarding, coaching, and client feedback processes that support growth. From mindset reframing to value-based selling and succession planning, this episode provides a strategic blueprint for firms committed to building high-performing business developers. Visit: https://therainmakingpodcast.com/ ------------------------------------------------------ Mark Roberts is a senior-level sales and marketing leader with over 35 years of experience driving profitable sales growth in market-leading organizations. He has done so at companies like Timken, VMI, Gardner Denver, Mobility Works, and Frito-Lay. Mark is an author, public speaker, sales trainer, and sales coach. In 2018, he received the Business Excellence award from NSME and in 2019, The Highspot Sales Enablement Award. He was also recognized by Sales Hacker Inc. in the Sales Enablement Category. Mark is the founder of OTB Solutions, LLC, and the popular business development blog, www.nosmokeandmirrors.com, ranked #1 in fixing sales problems. Today, he is the founder and president of OTB Sales where he helps clients diagnose and improve sales effectiveness, and hire and develop their sales talent to improve sales results. Links: https://www.linkedin.com/in/markaroberts/ Mark’s ebook on how to leverage the voice of your customers https://otbsalessolutions.com/voc/ A short video about one skill all top performers have https://eliteexpertsvideonetwork.com/mark-allen-roberts-do-your-salespeople-have-the-one-skill-required-by-all-top-sales-performers/ Article: Are your Salespeople selling naked today? https://otbsalessolutions.com/are-your-salespeople-selling-naked-today/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Margie Agin, award-winning B2B marketing strategist and founder of Centerboard Marketing, about how professionals can stand out in crowded markets by clearly communicating what makes them different. Drawing from her background in language, market research, and content strategy, Margie explains how companies can develop effective differentiation by listening closely to customer language, identifying real decision drivers, and crafting messaging that resonates with both emotional and business needs. Margie outlines how authentic, customer-informed differentiation—backed by proof points and aligned with buyer goals—can help professionals avoid competing on price and instead command attention based on value. She introduces the concept of a “message map” to organize and prioritize core brand messages, and shares how even service firms can package offerings like products to make them more tangible and easier to sell. With examples from her consulting work and actionable insights, this episode is a must-listen for professionals ready to sharpen their positioning and win more of the right business. Visit: https://therainmakingpodcast.com/ ---------------------------------------------------- Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, and software industries distill complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University. Links for Show Notes: Website: http://www.centerboard-marketing.com/ LinkedIn: https://www.linkedin.com/in/marjorieagin/ Amazon: https://www.amazon.com/dp/B07NTYMSW3 Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Henry Kaminsky, branding expert and founder of Unique Designs, about how professionals can build powerful personal brands that attract high-value clients and create real business growth. Henry shares his journey from hospital fundraiser to seven-figure entrepreneur, emphasizing that people buy you—the person—before they ever buy your service. He explains why most professionals fail to stand out online: they’re too close to their business, designing brands for themselves rather than for their ideal clients. Henry discusses the importance of clarity, authenticity, and relevance in personal branding, especially in an era where buyers want human connection and transparency. He offers actionable strategies like interviewing top clients to refine brand messaging, using tools like AnswerThePublic to understand market language, and leveraging podcasting and LinkedIn as relationship-building platforms. Whether you’re launching a solo practice or scaling a professional services firm, this episode provides a powerful roadmap for creating a brand that resonates and drives revenue. Visit: https://therainmakingpodcast.com/ ------------------------------------------------------- Henry Kaminski Jr. is the founder of Unique Designz, a full-service design, branding, and digital marketing agency that is dedicated to helping personality brands, coaches, consultants, influencers, speakers + authors design / grow their brands, scale their profits + increase their exposure online. He is the host of the popular “Brand Doctor’s Podcast” where he talks about strategies that help entrepreneurs design reputable and profitable personal brands. As a self-taught graphic designer and brand consultant, he's overcome all the odds to build a wildly successful multi-million-dollar business over the past 14 years. He has worked with a diverse range of business owners and professionals, including celebrities like Jon Bon Jovi + Fabio Viviani as well as Internet marketing expert Russell Brunson who has named Henry the "Million Dollar Brander” and recently has been inducted into the Click Funnels 2 Comma Club, by generating over$1 million single sales funnel, using the Click Funnels software. Links: https://uniquedesignz.net/ [email protected] https://www.linkedin.com/in/henry-kaminski-jr/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Brenda Pontiff, founder of PartnerTrack Academy, about succession planning and the role of trusted advisors in ensuring smooth client transitions. Brenda explains how law firms often overlook the long-term implications of a partner’s retirement or lateral move, putting client relationships at risk. She contrasts law and accounting firms, noting that the Big Four treat client transition with far more structure, process, and transparency—often using protocols, calendars, and client-facing documentation to ensure continuity and trust. Brenda emphasizes that being a trusted advisor means anticipating client needs and staying top of mind—well beyond the scope of an individual matter. She encourages firms to develop succession protocols years in advance, document expectations, and involve the entire firm—including marketing, IT, and HR—in the transition process. With humor, candor, and deep experience, Brenda shares both cautionary tales and actionable steps for firms looking to retain client loyalty and institutional knowledge when key players move on. Visit: https://therainmakingpodcast.com/ ---------------------------------------------------- Brenda Pontiff is a Six Sigma trained, client-facing business development executive bringing Big 4 sales strategies to global law firms. She is the managing principal of Partner Track Academy and provides management consulting. as well as sales coaching and workshop facilitation. to help individual lawyers, as well as firms, improve client satisfaction while increasing revenues. Brenda is also the Senior Marketer Liaison for the Los Angeles Steering Committee of the Legal Marketing Association. Links: www.partnertrackacademy.com https://www.linkedin.com/in/brenda-pontiff-59284515/ [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Ken Lundin, founder of Ken Lundin & Associates and creator of the Sales Alpha Roadmap, about how sales has changed—or been exposed—by the post-pandemic world. Ken explains that most professionals don’t have a closing problem; they have a value development problem. He stresses that the real opportunity lies in helping prospects envision the transformation you offer, not just showcasing features or credentials. Value must be created early in the process by getting prospects to lift their heads from the day-to-day and look toward long-term outcomes. Ken introduces the idea of being “other-centered,” emphasizing intentionality and empathy as the foundation for effective business development. He also breaks down the flaws in the sales consulting world and presents his own “perfect meeting” framework to help professionals structure conversations that lead to deeper understanding and faster decisions. With real-world lessons from personal setbacks and client engagements, this episode provides a high-impact blueprint for professionals seeking to grow sales through clarity, humility, and client-first strategy. Visit: https://therainmakingpodcast.com/ ----------------------------------------------------- The world of sales consulting is broken. With a traditional focus on what they deliver rather than how it impacts your company. If you only address training your sales team and ignore the sales strategy, process, and coaching it's like changing one tire on a car when all 4 are flat. Ken Lundin is the President and Founder of Ken Lundin & Associates. He is the creator of The Sales Alpha Roadmap™️ His team helps B2B companies create predictable systematic sales growth leading to higher profits, lower costs, and better customer relationships. Links: https://www.linkedin.com/in/kglundin/ https://kenlundin.com/ https://twitter.com/kglundin https://www.facebook.com/kglundin Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Terry and Drew Edwards, the father-son team behind MakeMorePlacements.com, about why most clients won’t engage you—and what to do about it. With deep roots in sales and recruiting, Terry and Drew share how professionals can boost client response rates by shifting from cold outreach to authority-based marketing. They explain how creating “client magnets”—such as ebooks, videos, or even compelling questions—helps attract now-buyers and cultivates future-buyers through trust and visibility over time. The duo emphasizes that clients don’t buy services—they buy results. Most marketing fails because it focuses on the process, not the benefit. Terry and Drew show how positioning, emotional relevance, and consistent engagement through multiple channels can build familiarity and interest before the first call is even made. From content strategy to mindset shifts, this episode provides a tactical and philosophical guide to rainmaking in today’s attention-challenged marketplace. Visit: https://therainmakingpodcast.com/ ------------------------------------------------------ Father & Son team Helping Recruitment and Search Firm Owners make more placements, for the right fee, with less work and fewer headaches. Terry and Drew Edwards have coached thousands of recruitment and search firm owners around the world. Terry is the author of these books which are available on Amazon: The 7 Deadly Threats to Your Recruitment Business The Recruiters LinkedIn lead Rush The persuasion Influencing & Sales Recipe For Recruitment & Search Firm Owners Links: http://makemoreplacements.com/ https://www.facebook.com/groups/makemoreplacements Drew's Profile linkedin.com/in/drewmedwards Terry's Profile linkedin.com/in/renegaderecruiter Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mo Bunnell, author of The Snowball System and founder of Bunnell Idea Group, about how professionals can develop repeatable, scalable business development habits. Mo breaks down rainmaking into three manageable areas: managing opportunities, managing relationships, and managing yourself. He explains how professionals can build a simple weekly rhythm by tracking their top opportunities and investing in a short list of eight key relationships, all while committing to just three proactive business development actions each week. Mo emphasizes the importance of long-term relationship-building and intentional outreach, noting that professionals don’t need to be extroverts to succeed—they just need a system. He also introduces his BIG framework for goal-setting: tasks that are Big impact, In your control, and Growth-oriented. For those navigating a demanding client load while still trying to grow a book of business, this episode offers a strategic, low-friction path to staying consistent and effective. Visit: https://therainmakingpodcast.com/ --------------------------------------------------- Mo Bunnell helps complex organizations grow by scaling business development skills across their organizations and creating a growth-oriented culture. He’s the author of The Snowball System, the host of the video podcast Real Relationships Real Revenue and the founder of Bunnell Idea Group (BIG), who has trained over 15,000 seller-experts at over 400 clients, all over the world. BIG’s clients have used Mo and his team’s GrowBIG® training to give their experts a system for growth that creates ravings fans, gives a comprehensive business development framework and is, dare we say, is fun to use. Mo started out his career as an expert himself, passing all the actuarial exams to earn their highest designation: Fellow of the Society of Actuaries. Today, Mo gets most excited working with BIG’s clients that usually fall into two camps: professional service firms like BCG, King & Spalding and Sotheby’s and service-based companies like Aetna, Constellation Energy and TransUnion. Mo lives in Atlanta with his wife of nearly 30 years, his two daughters (when they’re home from college) and their miniature donkey, Louie Hamilton. Links: https://bdhabits.com https://mobunnell.com https://www.bunnellideagroup.com https://www.linkedin.com/in/mobunnell/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Dr. Jack Singer—psychologist, author, and performance coach—about how professionals can master the habits that protect against burnout and emotional fatigue. Dr. Singer explains that burnout often stems from unrecognized thought patterns tied to two common personality traits: Type A overachievers and people-pleasers. He shares how awareness of these tendencies, combined with tools like his Thinking Pattern Worksheet, can help professionals shift from toxic self-talk to healthy, resilient mindsets. Dr. Singer emphasizes that burnout isn’t caused by external events, but by how we interpret those events through internal dialogue. He outlines practical methods for identifying distorted thinking, managing expectations, and responding to emotional cues like cynicism or chronic fatigue. Whether it's learning to say no, challenging perfectionism, or recognizing when it’s time to seek help, this episode offers a science-backed, compassionate roadmap for maintaining high performance without sacrificing well-being. Visit: https://therainmakingpodcast.com/ ----------------------------------------------------- Dr. Jack Singer holds a Ph.D. in Industrial/Organizational Psychology and a Post-Doctorate in Clinical/Sport Psychology. He has combined careers as both a Licensed Psychologist and a Professional speaker and Success Acceleration coach. During his 37 year career as a Sport Psychologist, Dr. Singer has worked with Olympic Gold Medal winners, World Champions and Professional athletes and in his speaking and consulting career he teaches all of his audiences the exact same blueprint for developing the mindset of a champion! For the past 33 years, he has consulted with and spoken many Fortune 1000 companies and professional HR and Sales associations, from Miami to Malaysia. He has taught on the faculties of six universities, including the U.S. Air Force Academy and he has authored four books more than 180 articles, for a variety of journals and magazines. Dr. Jack appears frequently on FOX-SPORTS, ESPN, CNN, MSNBC and radio talk shows throughout the U.S. and Canada. Links: [email protected] www.drjacksinger.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Stephanie Marrone, legal marketing consultant and creator of the Social Media Butterfly blog, about the evolving role of social media in professional services marketing. Stephanie emphasizes that social platforms—especially LinkedIn—have become essential tools for networking, branding, and client development, particularly in a post-COVID world where digital visibility is paramount. She encourages professionals to embrace a consistent, value-driven content strategy, combining personal storytelling with industry expertise to build authentic engagement. Stephanie highlights the importance of avoiding “me-centric” posts and instead focusing on content that is educational, relevant, and client-centered. She also stresses the underutilized power of email marketing, urging firms to develop targeted campaigns that complement their social efforts. With practical tips on hashtag use, LinkedIn company pages, repurposing content, and humanizing your brand, this episode provides a roadmap for professionals who want to stand out, stay top of mind, and win business through modern, relatable marketing. Visit: https://therainmakingpodcast.com/ ------------------------------------------------- Stefanie Marrone advises law firms (of all sizes), professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms to boutique firms to solo practitioners. She also works with accounting firms, recruiting firms, individuals, start-ups and entrepreneurs. Stefanie understands what her clients need from working at law firms for 20 years. These firms include Sullivan & Cromwell, Paul Weiss Rifkind Wharton & Garrison, Morrison & Forester, Proskauer, Mayer Brown and McKee Nelson (which is now part of Morgan Lewis) and mid-size firm Tarter Krinsky & Drogin. At each of these firms, she developed and executed revenue generating, business development, internal and external communications strategies, branding and multi-channel content marketing/thought leadership campaigns on a firmwide, practice, industry and lawyer level that had a real impact on the firm and its lawyers. Knowing that so many B2B companies – especially law firms – are just scratching the surface when it comes to how they use their content and social media, she is passionate about helping organizations and their employees effectively utilize social platforms for business development, revenue generation and visibility opportunities. A former journalist, Stefanie often writes about issues facing lawyers and legal marketers today. In addition to writing on this blog, you can follow her articles on JD Supra. She is also a frequent conference and webinar speaker on social media and marketing-related topics. A lifelong New Yorker, Stefanie didn’t go far from home for her education. She holds a master of science in strategic communications from Columbia University (which she completed while working full-time) and a bachelor’s degree, cum laude, in history and art history from New York University. Giving back to the industry that has given her so much is very important to Stefanie. She has served in several local, regional and national Legal Marketing Association volunteer roles. She was secretary of the LMA’s Northeast Region and co-chair of the 2019 LMA Northeast Regional Conference. Stefanie lives in New York City with her French bulldog puppies Lucy and Scarlett, who serve as her company’s CFOs (Chief Frenchie Officers). Links: https://www.socialmediabutterflyblog.com/ https://www.linkedin.com/in/stefaniemarrone/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Tom Nixon, co-founder of the Thought Leader Collaborative, about how professionals can simplify their marketing strategy to build authority and win business. Tom shares his “one plus one” approach: focus on a single social media platform—ideally LinkedIn for most professionals—and pair it with a consistent email strategy. By reducing complexity and eliminating ineffective tactics, professionals can concentrate on delivering valuable content to a clearly defined audience. Tom emphasizes the importance of identifying your ideal client, creating content that answers their most pressing questions, and delivering that content consistently via the channels they trust most. He explains how thought leadership is built through generosity and focus, and how even simple, short-form posts or email updates can establish credibility and drive inbound interest over time. For professionals overwhelmed by the clutter of modern marketing, this episode offers a clear, actionable path to doing less and achieving more. https://therainmakingpodcast.com/ -------------------------------------------- Tom Nixon is co-founder of the Thought Leader Collaborative, a community of professional service providers learning and collaborating to convert their subject matter expertise into thought leadership...and thought leadership into new business. The Thought Leader Collaborative guides professionals along a proven path to grow their practices on LinkedIn, based on demonstrated best practices employed by other successful thought leaders. He and his partner Jay Harrington host The Thought Leadership Project podcast weekly, providing tips, insights and guidance on all matters related to thought-leadership content marketing. LinkedIn: https://www.linkedin.com/in/tnixon16/ https://www.thoughtleadercollaborative.com/ Podcast: http://thethoughtleadershipproject.com The Fix Newsletter: thefixnewsletter.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jane Atkinson, speaking industry expert and author of The Wealthy Speaker, about how professionals can use public speaking to build their brand and attract new business. Jane shares how simply being seen on stage positions professionals as vetted authorities—boosting visibility, credibility, and trust. She emphasizes that speaking to the right audiences, even without being paid, can lead to significant business growth if done strategically. Jane offers tactical advice for getting started, including identifying your expertise, writing consistent LinkedIn content, pitching to trade associations, and using storytelling to subtly promote your services. She explains how a strong call to action and intentional branding can help professionals convert speaking engagements into meaningful business opportunities. Whether your goal is a few high-impact presentations per year or a larger speaking platform, this episode offers a roadmap to using speaking as a tool for rainmaking. https://therainmakingpodcast.com/ ----------------------------------- Jane Atkinson is an expert in the professional speaking business, and helps professionals who want to develop a business that includes revenue from speaking engagements. In this podcast, Jane shares ideas to those who want to build a brand through speaking. Jane has worked in the speaking business at a speakers bureau, an organization that books speakers for meetings, and also representing high level speakers as an agent. Jane’s website is www.speakerlaucher.com and you can see the books she has written on this link: https://www.speakerlauncher.com/product-category/books/ https://www.speakerlauncher.com/million-dollar-business-with-scott-stratten/ Her books include The Epic Kenote, The Wealthy Speaker 2.0, and Scaling Your Speaking Business. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Bill Cates, relationship marketing expert and author of Radical Relevance, about how professionals can sharpen their marketing message to break through the noise and win more ideal clients. Bill explains that in today’s saturated market, being relevant isn’t optional—it’s essential. He shares why clarity is the key to connection and how vague messaging leads to vague results. Using examples from his consulting work, Bill walks through how to craft benefit-driven, emotionally resonant messages that speak directly to a target audience’s needs and aspirations. Bill introduces actionable frameworks, including persona development, the “benefit of the benefit,” and his “anyone can, only we can” method for articulating differentiation. He also emphasizes the importance of empathy in messaging and urges professionals to understand both the external and internal “villains” their clients face. This episode is packed with practical tools for rainmakers looking to communicate more clearly, attract right-fit clients, and position themselves as indispensable problem-solvers. https://therainmakingpodcast.com/ ------------------------------------------ Bill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, Bill devoted the last 25 years to the art and science of relationship marketing. He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals. As the founder of The Cates Academy for Relationship Marketing – Bill has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions. Bill has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Links: www.RadicalRelevanceBook.com www.ExponentialGrowthGuide.com https://www.thecatessystem.com/radical-relevance www.referralcoach.com/resources Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Heinan Landa, founder and CEO of Optimal Networks, about how professionals can leverage technology to attract, delight, and retain clients. Drawing from three decades of experience helping law firms and professional services organizations navigate rapid technological change, Heinan explains that client expectations around responsiveness, expertise, and convenience have fundamentally shifted—and that firms must evolve their digital tools to meet those demands. Heinan outlines four pillars of exceptional client service—responsiveness, expertise, results, and innovation—and shows how each can be supported through smart technology choices. From mobile accessibility and collaborative tools like Slack to data tracking and client service metrics, he shares how even simple upgrades can have a big impact. He also emphasizes that professionals should evaluate how well their tech setup supports hybrid work and engage marketing teams in conversations about client experience. This episode offers a roadmap for professionals who want to use technology not just to keep up, but to stand out. https://therainmakingpodcast.com/ --------------------------------------------- Heinan Landa is the Founder and CEO of Optimal Networks, Inc., a globally-ranked IT services firm. After earning his B.S. and M.S. in Electrical Engineering and Computer Science from Johns Hopkins University, Heinan went on to receive his MBA from The Wharton School of Business. Featured in Legal Management, Legal Times, Chief Executive, Inc. Magazine, Forbes, CIO, and with regular appearances on WJLA-TV, WTTG-TV, and WUSA9, Heinan is a trusted leader in the legal, technology, and business spaces. Heinan has been providing IT services to law firm for nearly three decades and is the author of “The Modern Law Firm: How to Thrive in an Era of Rapid Technological Change". Link: www.optimalnetworks.com [email protected] https://www.linkedin.com/in/hlanda/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Josh Baron, a criminal defense attorney and author of The Business of Criminal Law, about how professionals can build a thriving referral-based practice without advertising or asking for referrals outright. Josh shares how he transformed his practice by focusing on second-order referrals—those that come from colleagues and allies, not necessarily clients themselves. He explains how improving the client experience through intentional, high-impact moments and consistent service excellence led to more trust and more organic referrals. Josh also discusses how tools like Net Promoter Score and Google reviews helped him identify and fix weak spots in his client service. He emphasizes the power of authentic generosity over transactional outreach, recommending that professionals focus on delighting clients and adding value to referral partners. From personalized follow-up to relationship-building on LinkedIn, this episode offers a thoughtful framework for professionals looking to grow through sincerity, service, and strategy. https://therainmakingpodcast.com/ ------------------------------------------- Joshua Baron is a criminal defense lawyer in Salt Lake City, Utah. He's represented clients in serious felonies and misdemeanors throughout the state since starting his own practice in 2009. He's won not guilty verdicts in significant drug distribution, burglary, sexual assault, and domestic violence cases. He lives in Lehi, Utah with his wife and 11 children. He is the author of The Business of Criminal Law: How to Build a Criminal Defense Practice You and Your Clients Will Love. Josh graduated from Cal Poly, Pomona with a degree in history when he was 18 years old. He and his wife have been foster parents to 30 children. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Forrest, CEO of Forrest Performance Group and author of The Mindset of a Sales Warrior, about how professionals can elevate their performance by embracing the mindset of a modern-day sales warrior. Jason explains that a sales warrior is not just a closer—but a protector, an advocate, and a leader committed to serving clients with conviction and confidence. He introduces the “GUMP” framework: Goal-oriented, Unleashed from self-doubt, Motivated by purpose, and Procedural-based in their approach. Jason shares how successful professionals create repeatable systems, maintain high follow-up energy, and use persuasive storytelling to differentiate themselves. He also introduces his “VETO” method—Vision, Example, Teach, Own—for shaping powerful sales messages that overcome objections and build trust. This episode is packed with high-impact strategies for professionals looking to improve their mindset, sharpen their messaging, and sell with integrity and influence. https://therainmakingpodcast.com/ ------------------------------------------ Jason Forrest, CEO at FPG (Forrest Performance Group) is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. The winner of five international Stevie Awards for his training programs, Jason is also an award-winning author of six books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. www.fpg.com https://maryandjasonforrest.com/ https://www.linkedin.com/in/jasonforrest/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love continues the conversation with Jay Harrington, legal marketing consultant and author of The Productivity Pivot, on how professionals can scale their practices through better time management, vision-driven planning, and systems thinking. Jay explains that building a sustainable book of business requires carving out time to work on your practice, not just in it. He introduces the importance of the Eisenhower Matrix to distinguish between urgent and important tasks, and urges professionals to eliminate or delegate low-value activities in order to make room for high-impact work like business development and leadership. Jay outlines how systems—such as onboarding processes, billing procedures, and client workflows—can be documented and delegated to free up capacity. He emphasizes the power of creating a long-term vision, setting measurable goals, and enlisting team members to share in that vision. With clear examples and actionable steps, this episode offers a blueprint for lawyers and professionals who want to grow their practice with more clarity, consistency, and control. https://therainmakingpodcast.com/ --------------------------------------------- Jay Harrington is a business coach and trainer, and consultant to lawyers and law firms. He is the founder and president of Harrington Communications, a leading thought-leadership marketing agency for law firms. Jay is the host of The Thought Leadership Project podcast, and is the author of three books, The Productivity Pivot, One of a Kind Lawyer and The Essential Associate. Jay formerly practiced law at Skadden Arps and Foley & Lardner, and he also founded and ran a boutique corporate restructuring law firm. He is a graduate of the University of Michigan Law School. https://www.hcommunications.biz/thethoughtleadershipproject Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love welcomes back Pat Gillette—litigator, author, and one of the country’s leading voices on rainmaking and gender equity in the legal profession—for a conversation on rainmaking lessons during times of crisis. Pat shares how the COVID-era shift to remote work opened up unique opportunities for professionals to strengthen client relationships by simply reaching out and showing genuine care. She emphasizes that meaningful connection and visibility are key drivers of business development, especially for those who may not consider themselves natural rainmakers. Pat also dives into the topic of self-promotion, explaining how it’s less about bragging and more about confidently articulating your value in a way that resonates with others. She offers tactical advice for professionals—especially women—on how to accept compliments, tell personal success stories, use social media effectively, and ask for opportunities without fear. This episode is filled with practical strategies for building visibility, managing self-doubt, and promoting yourself with authenticity and purpose. https://therainmakingpodcast.com/ ---------------------------------------------- Patricia K. Gillette is one of the country’s leading experts and most sought-after speakers on gender diversity and equality, and she also speaks on the topic of rainmaking and client development. She was a top-rated employment lawyer and litigator for 40 years as well as a major rainmaker in her firms. In 2015 she resigned as a law firm partner to pursue her passion for changing the legal profession as an author and keynote speaker. Patricia was also invited to join JAMS and now spends some of her time mediating employment-related cases. http://www.patriciagillette.com/article/rainmakers-born-or-bred http://www.patriciagillette.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jay Harrington—former big law attorney, author, and founder of Harrington Communications—about how professionals can scale their practices beyond the limits of their own billable hours. Jay explains that true scale in professional services comes from creating systems, building teams, and narrowing your focus to gain deeper expertise and more visibility. Drawing from his legal and entrepreneurial background, he shares how narrowing a practice area actually expands opportunity by allowing professionals to stand out, raise rates, and reduce marketing complexity. Jay emphasizes that scaling isn’t just about delegation—it’s also about becoming known as a trusted advisor and thought leader. By consistently showing up through writing, speaking, and networking in a focused niche, professionals can build a reputation that attracts inbound business and enables long-term growth. This episode is filled with practical insights for lawyers and service providers looking to grow their book of business strategically and sustainably. https://therainmakingpodcast.com/ --------------------------------------------- Jay Harrington is a business coach and trainer, and consultant to lawyers and law firms. He is the founder and president of Harrington Communications, a leading thought-leadership marketing agency for law firms. Jay is the host of The Thought Leadership Project podcast, and is the author of three books, The Productivity Pivot, One of a Kind Lawyer and The Essential Associate. Jay formerly practiced law at Skadden Arps and Foley & Lardner, and he also founded and ran a boutique corporate restructuring law firm. He is a graduate of the University of Michigan Law School. https://www.hcommunications.biz/thethoughtleadershipproject Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Seth Greene, direct response marketing expert and founder of MarketDominationLLC, about how professionals can use podcasting and strategic partnerships to generate a consistent stream of high-value business. Seth shares his “Dream 50” strategy—a system for identifying 50 key influencers in your niche and building relationships with them through value-driven content like podcasts, blog posts, social media, and direct outreach. The goal is to turn these influencers into referral sources, collaborators, and even clients by offering them visibility first. Seth explains why podcasting works best when it’s focused on promoting the guest, not the host, and how professionals can build authority by interviewing the right people, publishing content across multiple platforms, and tapping into their guests’ networks. He outlines how this approach, rooted in generosity and influence, creates leverage and scalability—especially for those in high-trust, high-ticket industries like law, finance, and consulting. For professionals seeking a smarter way to grow through content and connection, this episode offers a powerful playbook. https://therainmakingpodcast.com/ -------------------------------------------- Seth is the nations foremost authority on growing your business with a direct response marketing podcast. Seth is the cohost of The Sharkpreneur Podcast with Shark Tanks Kevin Harrington, which was named the number 6 podcast to listen to in 2019. He is also the founder of the direct response marketing firm www.marketdominationllc.com and he is an 8 time best-selling author who has been interviewed on NBC NEWS, CBS News, Forbes, INC, CBS money watch and many more! Follow Seth: https://marketdominationllc.com/ Facebook https://www.facebook.com/MarketDominationLLC/ @marketdominationllc Instagram https://www.instagram.com/market_domination_llc/?hl=en @market_domination_llc Twitter https://twitter.com/MktDominationUS?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor @MKTdominationUS LinkedIn https://www.linkedin.com/company/market-domination-llc https://www.linkedin.com/in/sethgreene Listen to The Sharkpreneur Podcast wherever you listen to podcasts! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Chris Walker, founder of Advocate SEO, about how professionals can turn content marketing into a high-performing business development tool through search engine optimization. With over 15,000 hours of SEO research and analysis, Chris explains how Google rewards websites that offer high-quality, authoritative content designed to answer specific user questions. He breaks down key concepts like “site quality ratio,” topical authority, and how to analyze competitors' top-ranking content to create your own superior resources. Chris also introduces tools like Ahrefs to help identify the most valuable search terms and topics for your target audience. He emphasizes that SEO success comes not from simply publishing more content, but from publishing better content—pages that serve as comprehensive resources and demonstrate expertise. For professionals looking to improve visibility, drive organic traffic, and generate inbound leads through their website, this episode offers a roadmap to getting started and scaling effectively. https://therainmakingpodcast.com/ ---------------------------------------------- Chris Walker is the Founder of Advocate SEO and consummate SEO professional, Chris has been a student of organic search for more than a decade and a half. During this time he’s personally devoted more than 15,000 hours to SEO research, testing and analysis. His goal is to help clients compete at the highest levels of SEO and to further this objective he’s built his accumulated SEO knowledge into a powerful resource and SEO training program for attorneys. He’s an avid supporter of taking advantage of all that SEO has to offer, focusing on using SEO as a strategic tool to drive new business for today's law firm that relies heavily on their website presence for driving revenue. · https://advocateseo.com · https://www.attorneyseotraining.com/therainmakingpodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Laura Leopard, founder and CEO of Leopard Solutions, about how law firms can use data to drive smarter business development and growth. Laura shares how her company evolved from distributing attorney data on CDs to becoming a powerful business intelligence platform used by firms worldwide. She introduces several tools within Leopard’s Business Intelligence Suite, including a merger and acquisition predictor, a lateral ROI calculator, a diversity tracking dashboard, and the newly launched Connection Tool—designed to help attorneys find warm introductions to in-house counsel through verified, meaningful connections. Laura explains how the Connection Tool uses historical and real-time data to map relationships between law firm attorneys and corporate counsel—based on shared work history, education, and firm affiliations—making it easier for lawyers to initiate authentic business conversations. She also discusses Leopard’s real-time law firm ranking index and how diversity metrics are becoming a competitive differentiator. For legal marketers, firm leaders, and rainmakers, this episode highlights how leveraging data can lead to more informed decisions, stronger client relationships, and better strategic planning. https://therainmakingpodcast.com/ ----------------------------------------- Laura Leopard is Founder and CEO of Leopard Solutions, the largest and most accurate law firm data platform serving the legal industry with actionable intelligence and insights on over 4,200 law firms worldwide and 7,000 US corporate legal departments. Leopard Solutions is the most in-depth and accurate law firm data platform offering actionable intelligence and insights for the legal industry. Established in 2002, Leopard Solutions delivers current, high-quality, cost-effective attorney and law firm research solutions www.leopardsolutions.com NOTE: Laura Leopard is hosting a webinar on March 4, 2021 at 12 PM Eastern time. Details below: Topic Leopard Solutions 2020 State of the Legal Industry Annual Report Description 2020 was a year unlike any other in the legal market due to the COVID-19 pandemic, which will have a long-lasting impact on the legal market. Many law firms in the top 200 weathered the pandemic due to prudent actions and smart planning – some even used 2020 as an opportunity for strategic growth. Lessons from past downturns helped law firms respond to near-term challenges and set the right priorities for the future. Join us as we reveal insights from our Leopard Solutions 2020 State of the Legal Industry Annual Report. Our speakers will discuss findings from our data over the past year, including: • Trends in lateral hiring among the top 200 law firms in 2020 • Trends in law firm mergers and acquisitions • Law firm growth and declines over the past year • Predictions for what 2021 may bring for the legal market • Insights from some of the leading professionals in the legal industry Time Mar 4, 2021 12:00 PM Eastern Time (US and Canada) Registration link: https://zoom.us/webinar/register/WN_h4dSWu2oT5KXBnWf2-u5Dw Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mark Boundy, sales consultant and author of Radical Value, about how professionals can shift the focus from pricing to outcomes in their client conversations. Mark explains that buyers don’t purchase services—they purchase the results those services deliver. He urges professionals to stop viewing price as just another feature and instead position it as the counterbalance to the outcomes they help clients achieve. Mark emphasizes that the best rainmakers ask insightful, outcome-oriented questions that uncover what clients truly value—whether it’s financial gain, risk reduction, or career protection. He explains how to quantify those outcomes in the client’s own terms, making your fees easier to justify and harder to compare. Professionals who co-create value through deep listening and smart questioning, he argues, can win more business at higher margins without relying on discounts. This episode is packed with strategic insights for anyone who wants to sell on value instead of price. https://therainmakingpodcast.com/ ------------------------------------------- Boundy has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer value and delivering high-value results.While at W.L. Gore & Associates, Mark began weaving a focus on customer value into Miller Heiman’s complex selling methodologies. This combination grew one of that company’s most competition-threatened products by twenty percent/year…every year…while increasing margins and profits. At Lucent Technologies, Mark applied his customer-value approach; pivoting the world’s first carrier-class VoIP product away from a cost-saving to a platform for delivering applications which had never existed: virtual call centers, virtual office presence — even the first product roadmap for Unified Communications platforms, and being awarded a patent for a multimedia conferencing. Switching to Commercial Finance, he ultimately found his way to GE Capital. Instead of simply selling money–the ultimate commodity, Mark learned each customer’s businesses, in order to deliver unique value to each, with decidedly non-commodity pricing. Mark’s client portfolio was in the top 5% in top-line revenue, while also in the top 5% for profitability. Links for show notes: www.boundyconsulting.com Mark Boundy’s Youtube video channel: https://www.youtube.com/channel/UC5-8m00Dx86FTBu9lTEYIGQ?view_as=subscriber https://www.linkedin.com/in/markboundy/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Rich Bontrager—also known as “Trigger”—a veteran broadcaster and virtual presentation coach, about how professionals can improve their presence and communication in virtual settings. With over 30 years of experience in broadcasting and public speaking, Rich helps executives and professionals “rock the virtual stage” by using intentional setup, presentation techniques, and confidence-building strategies that translate well on camera. Rich shares practical tips for lighting, audio, camera angles, and green screen use, emphasizing that even simple upgrades—like raising your webcam to eye level, using natural light, or standing during calls—can dramatically improve engagement. He explains how to create a professional, distraction-free background and how to use voice, body language, and pacing to communicate with clarity and impact. This episode is filled with actionable advice for anyone looking to level up their virtual presentations, webinars, and video meetings. https://therainmakingpodcast.com/ --------------------------------------- Rich Bontrager should be dead at least three times, and yet he has defied the odds medically since birth, through a severe fire accident, liver failure, and transplant in 2017. "Trigger," as he is known, has enjoyed a 30-year career as a sports broadcaster, talk-show host, and now keynote speaker, despite being born with a horrible stutter. With his expertise, Rich now coaches and equips executives, leaders, speakers, and organizations "How To Rock the Stage." With his coaching and programs, Rich coaches and quips leaders how to more effectively share their message via the Virtual Stage more powerfully and entertainingly. As Rich Bontrager believes, "The Virtual Stage is an ever-expanding platform with limitless potential to impact the world…if, you know how to Rock it." Besides running his speaking and coaching company, Rich is currently an Executive Leader with C-Suite Network created by CEO Jeffrey Hayzlett. Where his “How to Rock The Virtual Show” now airs on C-Suite TV Network. * Weekly live Webinar: How to Rock the Virtual Stage Which includes interviews, insights, and practical tips to enhance a person's efforts on the Virtual Stage * I am also available for a FREE 30 min to consult to how I may help you more effectively Rock the Virtual Stage https://www.richbontrager.net/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Steve Bell, senior consultant at LawVision and a pioneer in law firm sales strategy, about how the legal industry is evolving in its approach to business development. As the first person to lead a formal sales function at a U.S. law firm, Steve shares insights from his groundbreaking work at Womble Carlyle and his experience leading sales teams at Pricewaterhouse and Grant Thornton. He explains how the profession’s historical resistance to the word “sales” has shifted, with more firms embracing structured business development strategies and investing in experienced sales professionals. Steve discusses the rise of strategic account management in law firms, modeled after successful practices in the accounting industry, and predicts that law firms will increasingly empower business professionals—potentially even as firm owners—as regulatory environments change. He outlines how firms can stay competitive by studying other industries, hiring the right sales talent, and exploring innovative ownership structures. For firm leaders and professionals looking to modernize their approach to client development, this episode offers valuable perspective and practical next steps. https://therainmakingpodcast.com/ --------------------------------------------------- Steve Bell is a senior consultant at LawVision. A pioneer of law firm sales and marketing, in 2001 he created the legal profession’s first sales function at Womble Carlyle and continued to lead the team for 18 years. He was a longtime leader and was elected as Chair of Lex Mundi’s Marketing and Business Development Committee. Prior to his successful career at Womble, Steve built and led sales forces at Price Waterhouse and Grant Thornton, where he was a partner. This wealth of innovation and in-house experience renders Steve’s advice as leading-edge, pragmatic, practical and grounded in law firm realities. Steve and co-author Silvia Coulter, a principal at LawVision have written and will soon release a new book: SAM-Legal: From Key Clients to Strategic Accounts, A Guide to Law Firm Strategic Account Management. “You may read more about Steve’s background and experience at https://lawvision.com/consultants/steven-m-bell/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Ari Galper, world-renowned expert in trust-based selling and author of Unlock the Sales Game, about how professionals can remove pressure from the sales process and instead build trust that leads to deeper client relationships and higher conversion rates. Ari shares the origin story behind his sales philosophy and explains that most salespeople unknowingly sabotage deals by focusing too much on outcomes rather than connection. Ari outlines how trust is built not through relationship-building or pitching, but by letting go of the sale, asking better questions, and creating a pressure-free environment where clients feel safe to tell the truth. He introduces powerful trust-based language—like “Where do you think we should go from here?”—that shifts control to the buyer and removes the need for follow-up calls, sales scripts, and chasing. This episode offers a bold, counterintuitive take on selling that empowers professionals to stop persuading and start earning real trust. https://therainmakingpodcast.com/ --------------------------------------- Ari Galper is the world's most sought after trust-based selling authority and has been featured in CEO Magazine, SkyNews, Forbes, INC Magazine and the Australian Financial Review. As trust rises to the top of business leaders' agendas, Ari's mission is to share his unique approach to creating deep trust in how people sell, so the dreaded act of "chasing" and the painful experience of rejection is eliminated forever - a feat never thought possible, until now. In his best selling book, "Unlock The Sales Game", he describes his revolutionary sales approach based on getting to the truth and why focusing on creating deep trust is 10 times more profitable than chasing elusive buyers. It is specifically for business owners, consultants and sales professionals, who struggle with converting potential clients into paid clients. Many focus on growing their networks, having more conversations ("numbers game"), but converting them into paying clients, remains an elusive mystery. The Unlock The Sales Game premise, is based on humanizing the sales process, in such an elegant and natural way, that the truth quickly emerges between buyer and seller, so the painful and arduous "chasing" process no longer has to happen to make a sale. www.UnlockTheGame.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mike Lejeune, leadership consultant and former executive search firm owner, about the power of “selling with your ears instead of your mouth.” Drawing on decades of experience in recruiting and consulting, Mike emphasizes that effective business development starts with empathy, relevance, and deep listening. He explains how professionals can shift away from pitch-driven conversations and instead focus on the client’s needs, challenges, and emotions—especially in today’s post-pandemic “reset” environment. Mike encourages listeners to prepare for meetings by crafting thoughtful questions rather than rehearsing sales scripts. He shares techniques like summarizing what clients say to confirm understanding, staying fully present in conversations, and uncovering the deeper personal drivers behind business decisions. This client-first approach builds trust and positions professionals as valued advisors, not vendors. With practical takeaways and heart-centered insights, this episode is a must-listen for anyone looking to deepen relationships and close more business by leading with listening. https://therainmakingpodcast.com/ --------------------------------------- Mike Lejeune has a passion for developing tomorrow’s leaders. Mike delivers keynote addresses, workshops, courses and retreats designed to enhance leadership effectiveness, emotional intelligence, culture shaping and communications.With over 25 years as a leader in the executive search industry, Mike served as President of Stevenson & Company, one of the top search firms in Texas specializing in accounting finance, corporate administration, and information technology serving Fortune 500 corporations, Big 4 accounting firms, and rapidly emerging privately held companies. Website https://lightingthepath.net LinkedIn https://www.linkedin.com/in/mikelejeune Virtual Conference http://win.mikelejeune.com/2021-recruiter-conference Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love continues his conversation with Deb Zahn, management consultant and host of the Craft of Consulting podcast, on the path to closing a deal. Deb shares actionable strategies for moving from a successful client meeting to a signed agreement. She emphasizes that the end of the meeting must include a clear next step—ideally leading to a proposal—and advises professionals to proactively manage time, identify decision-makers, and keep momentum going while interest is high. Deb also explains her approach to proposal writing, recommending a three-tier pricing structure that emphasizes value and gives clients clear options. She shares how to handle objections with empathy, avoid discussing price prematurely, and reinforce your credibility by restating the client’s goals and aligning your services to their outcomes. By focusing on preparation, thoughtful follow-up, and creating high-value experiences, professionals can turn prospects into long-term clients and referrals. https://therainmakingpodcast.com/ ------------------------------------------- Deb Zahn is a sought-after consultant with 10 years of successful consulting under her belt. As a go-to source in her market, she routinely brings in 6- and 7-figures a year and has built a steady, reliable pipeline of work. Her consulting methods turn her clients into her biggest fans and best marketers. They come back to her again and again and continually send her new clients. As a consultant, Deb is especially known for her ability to cure “decision-making disorders” with individuals and groups. She also has earned a reputation as “The Closer,” the consultant who can get high-value contracts with hard-to-get clients. Over the last decade, she has coached countless new consultants and helped them fast track their success. Recently, Deb helped a new consultant get their first contract—worth over $100,000—only three weeks after Deb started coaching them. She is the host of the Craft of Consulting podcast, which features other successful consultants who share their strategies and insights about building their consulting businesses and delighting their clients as well as consulting clients who share what makes some consultants rise to the top of their hire list. If you want to know more about how to become a consultant, price your services, and get more clients faster, Deb has a wealth of resources to help you, including tools, webinar trainings, online courses, and coaching with Deb: https://www.craftofconsulting.com. Go to “Start Here” for free tools and “Get Help” to dive in deeper and get more help. Also check out Deb’s podcast, the Craft of Consulting wherever you listen to podcasts or on her site: https://www.craftofconsulting.com/podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Deb Zahn, seasoned consultant and host of the Craft of Consulting podcast, about how professionals can improve their business development results by preparing more effectively for client meetings and mastering the early stages of closing a deal. Deb explains that closing doesn’t start with the proposal—it begins long before, with selecting the right prospects and doing meaningful prep work to ensure your conversations are targeted, relevant, and engaging. Deb shares how she researches prospects, anticipates objections, and uses strategic questioning to pivot conversations toward problems she can solve. She emphasizes the importance of making meetings easy and valuable for the client—by being fully prepared, speaking their language, and listening more than you talk. Framing the client’s challenges and offering clarity creates trust and positions the consultant as a problem-solver, not a pitch person. This episode is full of actionable insights for professionals who want to close more deals by making every client interaction count. https://therainmakingpodcast.com/ ---------------------------------------- Deb Zahn is a sought-after consultant with 10 years of successful consulting under her belt. As a go-to source in her market, she routinely brings in 6- and 7-figures a year and has built a steady, reliable pipeline of work. Her consulting methods turn her clients into her biggest fans and best marketers. They come back to her again and again and continually send her new clients. As a consultant, Deb is especially known for her ability to cure “decision-making disorders” with individuals and groups. She also has earned a reputation as “The Closer,” the consultant who can get high-value contracts with hard-to-get clients. Over the last decade, she has coached countless new consultants and helped them fast track their success. Recently, Deb helped a new consultant get their first contract—worth over $100,000—only three weeks after Deb started coaching them. She is the host of the Craft of Consulting podcast, which features other successful consultants who share their strategies and insights about building their consulting businesses and delighting their clients as well as consulting clients who share what makes some consultants rise to the top of their hire list. If you want to know more about how to become a consultant, price your services, and get more clients faster, Deb has a wealth of resources to help you, including tools, webinar trainings, online courses, and coaching with Deb: https://www.craftofconsulting.com. Go to “Start Here” for free tools and “Get Help” to dive in deeper and get more help. Also check out Deb’s podcast, the Craft of Consulting wherever you listen to podcasts or on her site: https://www.craftofconsulting.com/podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Felix Cao, neuromarketing expert and founder of Happy Buying Brain, about how professionals can apply brain science to improve their messaging and connect more effectively with clients. Felix explains that neuromarketing is the practice of crafting marketing strategies that appeal to the primal brain—the part responsible for fast, subconscious decision-making—and reveals that up to 95% of our decisions are influenced by this part of the brain. Felix outlines six primitive instincts that drive behavior: survival, reproduction, safety, security, sustenance, and status. He shares how messaging that is novel, visual, simple, fast, concrete, and delivered from a high-status position is most likely to resonate with the primal brain. These insights help professionals go beyond logical arguments and create communication that taps into emotional drivers. From branding to website copy and client conversations, Felix offers practical tools for making marketing more persuasive, trustworthy, and neurologically effective. https://therainmakingpodcast.com/ ---------------------------------------- Felix Cao who is a neuromarketing expert and founder of Happy Buying Brain. Felix helps companies apply brain activity measurement strategies to measure buyer’s response to specific products, packaging, advertising and marketing elements. This way companies can save a lot of money by stopping marketing to the wrong part of their customer’s brain, and start implementing strategies that speak to their primal brain. Felix combines his 15 years of marketing experience with his educational background in biological science and psychology to help businesses truly understand what makes their customer’s brains tick when it comes to better www.happybuyingbrain.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Carol Kaemmerer, LinkedIn branding expert and author of LinkedIn for the Savvy Executive, about how professionals can use LinkedIn more strategically to build credibility, attract opportunities, and stay relevant. Carol shares insights on why a strong, current profile is essential—not just for job seekers, but also for rainmakers, executives, and firm leaders who want to be seen as modern, trustworthy, and aligned with their firm’s brand. Carol explains that LinkedIn is a search engine, and those with sparse or outdated profiles risk being overlooked by clients, talent, and decision-makers. She recommends focusing on three core attributes you want to be known for and weaving them consistently throughout your profile, especially in the headline, about section, and skills. She also highlights new LinkedIn features like the name pronunciation tool and the “featured” section, and advises professionals to regularly engage on the platform to stay visible and top-of-mind. For those serious about business development and leadership presence, this episode offers clear, actionable guidance on making LinkedIn work for you. https://therainmakingpodcast.com/ ---------------------------------------- Internationally recognized executive branding expert, speaker and author of the award-winning book LinkedIn for the Savvy Executive, Carol Kaemmerer creates powerful brand messaging for senior executives and their companies to increase their visibility, influence, and ability to steer their future. A member of the National Speakers Association and certified as a Virtual Presenter by eSpeakers, Carol presents on communicating personal brand and presence online. Amazon Link to my book: LinkedIn for the Savvy Executive https://amzn.to/3ixvqec Carol’s LinkedIn profile: https://www.linkedin.com/in/carolkaemmerer/ Carol’s LinkedIn Company Page – has all of Carol’s monthly articles and weekly postings: https://www.linkedin.com/company/carolkaemmerer.com Carol’s website http://www.carolkaemmerer.com 30-minute LinkedIn assessment: calendly.com/carolkaemmerer/30min Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Brandon Fong, entrepreneur and creator of the Magic Connection Method, about how busy professionals can dramatically improve their productivity while building meaningful connections. Brandon shares practical tips for optimizing time through strategies like batching tasks, implementing two-week “sprint charters” to stay focused on key priorities, and minimizing distractions by blocking off uninterrupted workdays. He also explains how to enhance networking efforts with his Magic Connection Method, which involves crafting personalized, high-value outreach messages using a three-step formula: the hook, the irresistible offer, and the no-oriented question. Brandon emphasizes that genuine relationship-building, rather than generic sales tactics, is the key to opening new opportunities. For professionals looking to work smarter, build authentic connections, and stay focused on their most valuable tasks, this episode offers actionable insights. https://therainmakingpodcast.com/ -------------------------------------- Brandon HATED growing up on the free lunch program at school... but growing up without financial resources taught him to be resourceful. Before the age of 25, Brandon wrote a book, ran the marketing for an education company with over 250,000 students, traveled to 23 different countries, and even did a $45,000 launch on his first online product. Today, he's on a mission to help 10,000 entrepreneurs build wealth through the power of connection while prioritizing their health and relationships. https://www.linkedin.com/in/brandonsfong Check out my site Brandon-Fong.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Dr. Jack Singer, a sports psychologist and performance coach, about how professionals can build resilience and thrive during challenging times. Drawing from his experience coaching Olympic athletes and Fortune 1000 executives, Dr. Singer shares actionable techniques for managing stress, overcoming negative self-talk, and maintaining peak performance. He explains how toxic thoughts—especially “what if” scenarios and self-doubt—can trigger anxiety and impair decision-making. Dr. Singer provides a step-by-step framework for identifying and reframing negative thinking patterns, using practical tools like deep breathing and visualization to regain control. He also discusses how professionals can develop a “mindset of a champion” by fostering self-awareness, building confidence, and staying focused under pressure. This episode offers valuable insights for anyone looking to enhance their mental resilience and maintain a high level of performance. https://therainmakingpodcast.com/ ---------------------------------------------- Dr. Jack Singer holds a Ph.D. in Industrial/Organizational Psychology and a Post-Doctorate in Clinical/Sport Psychology. He has combined careers as both a Licensed Psychologist and a Professional speaker and Success Acceleration coach. During his 37 year career as a Sport Psychologist, Dr. Singer has worked with Olympic Gold Medal winners, World Champions and Professional athletes and in his speaking and consulting career he teaches all of his audiences the exact same blueprint for developing the mindset of a champion! For the past 33 years, he has consulted with and spoken many Fortune 1000 companies and professional HR and Sales associations, from Miami to Malaysia. He has taught on the faculties of six universities, including the U.S. Air Force Academy and he has authored four books more than 180 articles, for a variety of journals and magazines. Dr. Jack appears frequently on FOX-SPORTS, ESPN, CNN, MSNBC and radio talk shows throughout the U.S. and Canada. 7-step Mental Toughness Routine- email: [email protected] or phone: 949-510-5660 "The Financial Advisor’s Ultimate Stress Mastery Guide,” which has 77 PROVEN stress mastery techniques that work for everyone, not simply financial advisors, for $10 ($37 retail). I will also provide a link to my 5-step mental toughness guide free for anyone who requests it. For a complimentary, confidential coaching session, email me at [email protected] or phone me at: 949-510-5660 For speaking for the firm, a re-TREAT, etc., see my website: https://www.drjacksinger.com During Covid, I am offering a COMPLIMENTARY webinar to any firm, association or group, entitled: “Your Proven Blueprint for Building Resiliency & Thriving During Challenging Times.” Just contact me for more information: [email protected]. or phone me at: 949-510-5660 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Rudhir Krishtel, executive coach and former senior counsel at Apple, about how professionals can navigate difficult conversations and manage stress in high-pressure environments. Drawing on his legal background and mindfulness training, Rudhir shares practical strategies for maintaining composure, managing internal narratives, and communicating effectively during challenging moments. Rudhir emphasizes the importance of self-awareness and mindfulness practices to reduce anxiety and improve decision-making. He offers actionable tips, such as using deep breathing exercises to calm the nervous system and reframing negative thoughts by identifying and challenging self-limiting beliefs. Additionally, he discusses how visualizing positive outcomes and approaching conversations with curiosity rather than fear can foster productive dialogue. For professionals seeking to strengthen their communication skills and lead with confidence, this episode provides valuable insights. https://therainmakingpodcast.com/ ------------------------------------- Rudhir Krishtel is an executive coach and facilitator working specifically with lawyers and the legal community. Rudhir works with clients on a range of issues, including: Career Strategy, Business Development, Building Leadership Skills, Navigating Workplace Relationships, and Diversity and Inclusion Challenges. He practiced law for 15 years as a litigation partner and then as senior counsel at Apple. His lawyer days led him to train as a yoga teacher and mindfulness meditation instructor, and as a professional coach and leadership instructor, to serve as a support for the legal community. https://www.krishtel.com/ https://www.krishtel.com/workshops https://www.krishtel.com/bdcircle Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Brenda Pontiff, managing principal of PartnerTrack Academy, about how law firms can adopt big four accounting firm strategies to strengthen their business development efforts. Brenda, a Six Sigma-trained sales executive, explains why law firms often lag behind their accounting counterparts in developing structured sales processes, client relationship management systems, and innovative service offerings. She highlights the importance of creating a clear sales playbook, tracking client interactions with robust technology, and designating leaders to drive service innovation. Brenda also shares how law firms can better support lateral partners by ensuring smooth client transitions and providing meaningful business development resources. Her insights offer actionable strategies for firms seeking to enhance client satisfaction, increase revenue, and stay competitive in a rapidly evolving legal market. https://therainmakingpodcast.com/ --------------------------------------- Brenda Pontiff is a Six Sigma trained, client-facing business development executive bringing Big 4 sales strategies to global law firms. She is the managing principal of Partner Track Academy and provides management consulting. as well as sales coaching and workshop facilitation. to help individual lawyers, as well as firms, improve client satisfaction while increasing revenues. Brenda is also the Senior Marketer Liaison for the Los Angeles Steering Committee of the Legal Marketing Association. http://www.partnertrackacademy.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Stacey Brown-Randall, author of Generating Business Referrals Without Asking and host of the Roadmap to Grow Your Business podcast, about how professionals can build a consistent referral pipeline without the discomfort of directly asking for referrals. Stacey shares her proven strategy for earning referrals naturally by fostering authentic relationships, positioning oneself as a trusted expert, and understanding what motivates others to recommend you. Drawing from her own experience as a three-time entrepreneur, Stacey explains why traditional referral tactics—such as offering incentives or requesting referrals outright—often backfire. Instead, she emphasizes the importance of nurturing referral sources, recognizing their role as problem solvers, and consistently providing value. Listeners will gain actionable insights on identifying their top referral sources, developing a sustainable referral plan, and using “referral seeds” to stay top-of-mind without resorting to gimmicks. This episode is ideal for professionals seeking to expand their business through meaningful connections and genuine relationship-building. https://therainmakingpodcast.com/ ---------------------------------------- Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and national speaker. She has had the privilege of helping well-known corporations and franchises but her focus is on small business owners and solopreneurs including HM Properties, O’Connor Insurance Associates, Keller Williams Real Estate, Farris Cooke CPA, Tyra Law Firm, Nicole Odom Coaching, Slater Interiors, HF Financial, Kintsugi Home Staging, Financial Symmetry, Rae Images, CAJA Bookkeeping, and hundreds more. Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, CEO World, Fox News, Cheddar TV Network and more. She received her Master’s in Organizational Communication and is married with three kids. https://www.staceybrownrandall.com/ https://www.staceybrownrandall.com/quiz Book link on Amazon: https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269/ref=sr_1_2?crid=39MDIKFER2FKU&dchild=1&keywords=generating+business+referrals+without+asking&qid=1597412491&s=books&sprefix=generating+business%2Caps%2C233&sr=1-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jill Huse, co-founder and partner of Society54, about how law firm leaders can navigate change and strengthen client relationships during challenging times. With over 20 years of experience in professional services marketing, Jill shares insights on how attorneys can become trusted advisors by understanding and addressing client needs with empathy and adaptability. Jill emphasizes the importance of staying connected with clients, asking thoughtful questions, and positioning oneself as a valuable resource, particularly during moments of uncertainty. She also discusses how leaders can foster resilience within their firms by creating open channels of communication, seeking constructive feedback, and embracing conflict as an opportunity for growth. Additionally, Jill advocates for building a personal board of advisors to gain perspective and continually grow as a leader. This episode offers actionable advice for professionals seeking to lead with confidence, build stronger client relationships, and turn challenges into opportunities. https://therainmakingpodcast.com/ ------------------------------------------ Society 54 Co-Founder and partner, Jill Huse, is highly regarded for her progressive ingenuity, research-based strategy and, most importantly, her ability to deliver results for clients. She has worked in professional services marketing for over twenty years internally leading the marketing and BD function within accounting and law firms, and for the last five years in the consulting capacity. She possesses an innate ability to identify, encourage and develop her clients’ unique and differentiating professional strengths, and to help clients leverage these strengths to meet and exceed bottom line goals. Jill is a tenured member of the Legal Marketing Association (LMA), currently serving as 2020 president of the International Board of Directors and previously in various leadership roles within the organization for the past 12 years. Additionally, she is one of the founding members of Law 2.5, a roundtable think tank focused on the future of the legal industry and how to implement and lead change. Additionally, Jill has obtained certifications in coaching, leadership, gamification and change management, and received her Masters In Law Firm Management from George Washington University. https://society54.com/compare-training-options Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mark LeBlanc, business coach and author of Growing Your Business, about how professionals can achieve greater success by adopting an “extreme sliver of focus.” Mark shares how narrowing your priorities, setting clear monthly benchmarks, and taking deliberate daily actions can lead to consistent growth. He introduces the concept of throwing away traditional annual goals in favor of a more agile and intentional approach, emphasizing the importance of tracking progress every 30 days. Mark encourages listeners to ask themselves two simple but powerful questions every day: “What am I doing today to book my optimistic sales target?” and “What did I do today to move closer to that goal?” By focusing on activities within their control—such as client outreach, networking, and relationship-building—professionals can create sustainable momentum. His insights provide a practical framework for those seeking to break free from distraction, stay accountable, and maximize their business development efforts. https://therainmakingpodcast.com/ --------------------------------------- Mark LeBlanc, CSP runs a speaking business in Minneapolis. He conducts presentations and creates experiences for professionals who want to create an extreme sliver of focus and put more money in their pocket as a business owner. As a business coach, he has clocked over twenty thousand (one to one) coaching hours with professionals who want to grow their business or practice. In fact, he wrote the book, Growing Your Business! As a result of his work, people often share they are more focused each day, attract more prospects, stimulate more referrals and create a path for generating more business. On a personal note, next Summer, he will go on a short, five-hundred-mile walk across Spain – for the fourth time! https://www.markleblanc.com/ If you like what you have heard from Mark on this interview, I would encourage you to go to his web site and watch a 45-minute, luncheon speech Mark gave on how to have your best year ever! Check out Mark's electronic version of his book, Growing Your Business! www.growingyourbusiness.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Liz Wendling, attorney coach and author of The Rainmaking Mindset and Consultations That Convert, about how lawyers can confidently sell their services without feeling like they’re “selling.” Liz specializes in helping attorneys build authentic connections during client consultations, ensuring that potential clients see them as trusted advisors from the very first conversation. Liz emphasizes that most attorneys were never taught how to effectively present their value, often relying on outdated, ineffective approaches. She advocates for creating a strong opening by leading conversations with confidence, asking thoughtful questions, and making personal connections that go beyond small talk. By focusing on establishing trust early, attorneys can guide clients through a clear, solution-oriented conversation that naturally results in more signed agreements. This episode is full of actionable advice for legal professionals seeking to enhance their business development skills, stand out from competitors, and convert more consultations into lasting client relationships. https://therainmakingpodcast.com/ -------------------------------- Liz Wendling is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys from all over the world seek Liz out when they want to discover how to maximize their business development skills and win more business. Liz understands the challenges that attorneys are facing when selling their legal services in today's competitive and post-Covid-19 environment. Whether it is for her one-on-one consulting, group coaching, multiple-day training, or workshops, Liz will work with you to customize programs around your specific needs, challenges, and objectives. She is known for her high-energy, straight-forward, interactive, and result-oriented programs and presentations. Free audio training - https://www.therainmakingcoach.com/free-gift-2/ Website: www.therainmakingcoach.com The Rainmaking Mindset For Attorneys - https://www.amazon.com/Rainmaking-Mindset-Attorneys-Attracting-Increasing/dp/0984676694/ Consultations That Convert - https://www.amazon.com/Consultations-That-Convert-Attorneys-Interested-ebook/dp/B01N5RJAU3 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Lisa Apolinski, digital strategist and author of Weathering the Digital Storm, about how professionals can use storytelling to elevate their digital content strategy and drive client engagement. Lisa, known as "America's digital content futurist," shares insights from her upcoming book, Persuade with a Digital Content Story, and explains why content that solves problems—not content that sells—is what cuts through digital noise today. Lisa introduces a six-step formula for creating compelling digital stories that position the client as the hero, the challenge as the nemesis, and the professional as the trusted mentor. She explains that when your content tells an emotionally engaging story that helps the audience envision their own success, it removes price objections and competitive comparisons. Instead of focusing on features and benefits, Lisa emphasizes building content that adds value, resonates emotionally, and guides the reader toward a clear takeaway. This episode offers a fresh approach for rainmakers and professionals looking to turn their expertise into influence and generate real business through thoughtful, purpose-driven content. https://therainmakingpodcast.com/ ------------------------------------------------- Lisa Apolinski is the CEO of 3 Dog Write, a digital consulting agency. She works with businesses who want to accelerate revenue and take market share using digital means. As a speaker, she teaches business leaders how to affect sales growth with their digital content strategy. In the last eight years, she has helped her clients create nearly $1 billion in revenue growth. Her book, Weathering The Digital Storm, is used by businesses globally to fortify their digital growth strategies in unpredictable times. Because of her thought leadership on digital engagement, she has been dubbed “America’s Digital Content Futurist”. Her next book, Persuade With A Digital Content Story, will be available this fall. https://3dogwrite.com/ (Agency website) https://weatheringthedigitalstorm.com/ (Book website) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Jeanne Stafford, a communications expert, facilitator, and improv performer, about how professionals can improve client relationships by learning to communicate through conflict and uncover practical solutions. Drawing on her experience in political fundraising, improv comedy, and executive coaching, Jeanne shares how embracing discomfort, shedding ego, and speaking with clarity can transform difficult conversations into growth opportunities. Jeanne explains that today’s business climate—especially in times of crisis—requires leaders and rainmakers to listen deeply, speak in solutions, and create cultures of compassion and responsiveness. She introduces the idea that “problems are in style,” meaning that people are increasingly open about challenges—but real influence comes from helping others move from conflict to action. Jeanne also stresses that trust is earned not by talking about yourself, but by demonstrating understanding, authenticity, and actionable insight. This episode offers valuable tools for professionals who want to deepen client loyalty, reduce communication breakdowns, and inspire others with a message of renewal and resilience. https://therainmakingpodcast.com/ ---------------------------------------------------------- Jeanne M. Stafford is a facilitator, coach, improvisor, and mother of two strong men. Her methods infuse experiences from over 20 years in politics and improv comedy. Jeanne’s clients and audiences learn to communicate The Power of YES as they simplify, streamline and strengthen their spoken and written words increasing productivity at work and home. Jeanne is the author of Think. Drink. Eat. Move.: 4 Steps to YES, a book modeling how her readers can say YES to themselves and become more efficient. Her next of eight books will be released in the spring of 2021. Jeanne is the President-Elect of the National Speaker’s Association, New York City Chapter. She’s the host of Jeanne Stafford’s Networking Dinner in New York City where she features fellow speakers and creates a space for leaders to grow in their communication She’s volunteered on several non-profit boards in education and the arts. Today, Jeanne serves as the Chairman of the Board of the Beljanski Foundation which funds research for natural cures for cancer and chronic disease. Jeanne’s clients and audiences enjoy increased confidence in their ability to generate the success they seek. https://jeannemstafford.com/ https://www.linkedin.com/in/jeanne-m-stafford-0b64b15/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with legal marketing strategist Yolanda Cartusciello about how professionals can build meaningful client relationships and adapt their business development efforts in a post-pandemic world. Drawing on her extensive experience leading marketing and BD functions at major firms like Debevoise and Cleary Gottlieb, Yolanda shares why active listening, empathy, and creative outreach matter more than ever in times of uncertainty. Yolanda explains that the pandemic disrupted traditional rainmaking methods like in-person meetings and events, forcing professionals to rethink how they connect. Rather than relying on outdated tactics or pushing clients into uncomfortable formats like Zoom, she urges listeners to ask clients how they prefer to engage and offer support that meets them where they are. She emphasizes the importance of helping clients navigate their own shifting journeys and becoming a trusted guide by delivering timely, tailored insights—not just generic updates. Yolanda also highlights the power of content marketing, client journey mapping, and relationship referrals, especially when combined with sincerity and a deep understanding of each client’s challenges. This episode is packed with practical strategies for growing your network, preserving loyalty, and delivering value in a world that’s still adjusting to a new normal. https://therainmakingpodcast.com/ ---------------------------------------------- For more than 20 years, Yolanda Cartusciello has served in senior administrative leadership roles in major law firms, including Debevoise & Plimpton and Cleary Gottlieb. At both firms, she led the marketing teams, as well as profile enhancement strategies, comprehensive client interview programs, and practice and lateral partner rollouts. She has also developed business development and communications training and coaching programs for lawyers at all levels. Recently, Yolanda, together with her colleagues, has launched Solutions Delivered, a new cost-effective service to offer remote quality senior strategy and administration to solo practitioners and small to mid-sized firms. https://ppandcconsulting.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Susan Freeman, a speaker, consultant, and advocate for gender equity in professional services, about how professionals can elevate their client development approach through better conversations, deeper listening, and authentic relationships. Drawing on her background in financial and legal services, Susan emphasizes the difference between marketing (reputation-building) and business development (relationship-building) and highlights why listening—especially what she calls “third-level listening”—is the true driver of trust and influence. Susan explains that successful client conversations are less about pitching and more about uncovering what truly matters to the client—their goals, frustrations, and unspoken concerns. She shares how asking thoughtful, open-ended questions and responding with empathy can position professionals as trusted advisors, not just service providers. The ultimate goal, she argues, isn’t just to close a deal, but to create long-term client loyalty—where clients become advocates who refer and align their reputation with yours. This episode offers a fresh perspective on how to lead with empathy, ask smarter questions, and build meaningful trust—especially in a business climate where authentic connection matters more than ever. https://therainmakingpodcast.com/ -------------------------------------- Susan Freeman is a leader in the fight to help women in business communicate effectively with the world -- and to help men communicate effectively with women in business. In her work with clients and as a public speaker, Susan draws on her experiences as a sales executive in the financial services industry, a business developer and leader in the legal industry and her graduate-level studies in Communications. Susan’s passion for helping women succeed drives her and the business she has created. Her enthusiasm for the benefits of building meaningful relationships is long-standing and authentic. As such, her network is extensive, and she does not hesitate to use it to help her clients and friends to succeed. She excels at building relationships and helping others to do the same by teaching professionals to communicate in ways that are clear, genuine and meaningful. She is the ultimate “dot-connector” and is constantly looking for ways to help others achieve their goals. Susan is the co-author of the book, “THE ULTIMATE WOMEN ASSOCIATES’ LAW FIRM MARKETING CHECKLIST” and has been published by numerous professional journals on the topics of communication, sales, and business development. She is also a frequent guest on many podcasts, sharing her knowledge, insights and wit. Susan’s work is focused on the academic research and major social scientists in the field. Susan was graduated with honors from Hawaii Pacific University with a Master of Arts degree in Communication and from Louisiana State University with a Bachelor of Arts degree in both Political Science and Journalism, with a minor in Marketing. She also studied Marketing at Northeastern University in Boston. In 2010, Susan wrote her still-relevant thesis: “A Study of The Importance of Client-Centric Communication In Business Development Within a Law Firm Setting.” In addition, she recently completed Cornell University’s “Institute for Women’s Entrepreneurship” program of studies. Susan has lived in Louisiana, Switzerland, Italy, Massachusetts, Hawaii, and now, the Bay Area in California. Throughout her sojourns, she has developed a large, interconnected circle and would welcome you into it with open arms. Susan is based in the San Francisco Bay Area. Leader in the Fight for Equity in the Workplace, Public Speaker, Connector, Mentor, Coach Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Bob Potter, managing principal of R.A. Potter Advisors, about how professionals can avoid becoming commoditized by developing a strong preference value proposition—a clear and compelling answer to why a client should choose you over your best competitor. Bob explains that most professionals rely on generic, overused claims like “great service,” “deep experience,” or “client focus.” While those qualities are important, they’re expected—just like airbags in a car. They don’t create preference. To truly stand out, professionals need to address three core questions: What makes you different? Why should that difference matter to the client? And why should they believe you? According to Bob, it’s not enough to talk about capabilities—you have to back them up with proof. Testimonials, client stories, and measurable results provide evidence that builds trust and makes your value proposition credible. He encourages professionals to ask their best clients why they chose them, pushing past surface-level compliments to uncover what truly drove the decision. These insights can then be used to refine messaging and give prospects compelling, believable reasons to choose you—without defaulting to price. Bob also shares that when clients see you as a trusted partner who understands their business and objectives, they’re less likely to negotiate on fees and more likely to become long-term advocates. This episode offers a clear roadmap for professionals looking to win more work by focusing on differentiation, trust, and authentic connection, rather than competing solely on cost. https://therainmakingpodcast.com/ -------------------------------------- Bob Potter is the managing principal of RA Potter Advisors LLC, a marketing and sales strategy consulting practice for financial and professional service providers. He is the author of two books on the subject and his articles have appeared in dozens of magazines and newspapers. He is also the developer of the Third Level Selling and Third Level Service Excellence training programs. Bob spent 35 years in business development for IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. In 2000 he sold a successful services firm and started RA Potter Advisors to help other services professional win and retain clients. Bob received his B.A. degree from Santa Clara University and his M.B.A from UC Berkeley. He lives in San Anselmo, CA. http://www.rapotter.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Cara Hale Alter, author of The Credibility Code and founder of SpeechSkills, about how professionals can project confidence and build trust—especially over video calls. With experience training top firms and companies like Google and Pixar, Cara shares how small adjustments in posture, voice, and eye contact can significantly boost credibility. Cara outlines the three pillars of visible credibility: strong posture, strong voice, and strong eye contact. She explains how these cues influence first impressions and how to adapt them to webcam communication by adjusting camera angle, lighting, and framing. She also discusses the importance of affective trust—the emotional sense that someone understands and cares—and how virtual presence plays a key role in building it. This episode offers practical tips for professionals who want to communicate with greater authority, build rapport remotely, and make a powerful first impression in any setting. https://therainmakingpodcast.com/ -------------------------------------- Cara Hale Alter is an international keynote speaker, author, and the founder of SpeechSkills. She literally wrote the book on projecting credibility and confidence: the critically acclaimed The Credibility Code. She’s delivered more than a thousand keynotes, seminars, and workshops on leadership presence to audiences around the globe. In addition to providing training to clients such as Google, Pixar, Intel, Pinterest, Schwab, Kaiser Permanente, and numerous top-100 law firms, Cara is a guest lecturer at UC Hastings College of the Law, Stanford Law School, and UCLA School of Law. Online programs: Credibility Quest: https://www.speechskills.com/learning-tools/online-programs/ -- Self-paced online coaching program that helps you develop and project a confident, credible image. A 30 to 90 day program that takes about 10-minutes a day. -- 30 lessons, 1-year access, $250 Credibility Essentials: https://www.speechskills.com/learning-tools/credibiliity-essentials/ -- Credibility Essentials consists of 30+ 1-minute lessons that is the fastest way to learn our core skills, and filled with exercises that make them immediately applicable in the real-world. -- Over 30 short videos, 1-year access, $100 Live trainings: https://www.speechskills.com/live-training/class-schedule/ Open Enrollment workshops (currently offered virtually): Free Stuff: speechskills.com/free Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Mark LeBlanc, business coach, speaker, and author of Growing Your Business, about how professionals can generate more referrals and consistent business by using a simple, strategic approach to relationship marketing. Mark shares timeless insights from his decades of experience coaching business owners and delivering over 20,000 hours of one-on-one consulting, focusing on what it takes to stimulate referrals—not just hope for them. Mark introduces his Advocate Strategy, a low-cost, high-return referral system built around three core actions: building a list of up to 25 advocates (clients, peers, or contacts who believe in your work), creating a monthly “calendar of connections” to stay top-of-mind with them, and developing referral-friendly tools—like articles or resources—that advocates can easily pass along to others. He explains that the key to generating referrals is not just delivering excellent service, but making sure clients enjoy the process of working with you. That emotional experience is what inspires others to refer. The episode also covers why gifts and referral fees often feel transactional and why meaningful, neutral follow-up (like a phone call or personalized note) is more effective. Mark emphasizes that asking for referrals directly can be awkward or feel “salesy” for professionals, especially attorneys, so his Advocate Strategy is designed to spark referrals naturally—without putting relationships at risk. He also shares why professionals often avoid building referral systems: a mix of ego, neglect, or fear of appearing pushy. This episode is packed with practical wisdom for professionals seeking a structured, elegant, and sustainable way to increase word-of-mouth business. https://therainmakingpodcast.com/ --------------------------------------- Mark LeBlanc, CSP runs a speaking business in Minneapolis. He conducts presentations and creates experiences for professionals who want to create an extreme sliver of focus and put more money in their pocket as a business owner. As a business coach, he has clocked over twenty thousand (one to one) coaching hours with professionals who want to grow their business or practice. In fact, he wrote the book, Growing Your Business! As a result of his work, people often share they are more focused each day, attract more prospects, stimulate more referrals and create a path for generating more business. On a personal note, next Summer, he will go on a short, five-hundred-mile walk across Spain – for the fourth time! https://www.markleblanc.com/ If you like what you have heard from Mark on this interview, I would encourage you to go to his web site and watch a 45-minute, luncheon speech Mark gave on how to have your best year ever! Check out Mark's electronic version of his book, Growing Your Business! www.growingyourbusiness.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Michael Zipursky, CEO of Consulting Success, about how professionals can grow their businesses without becoming overwhelmed. Michael, who has coached over 400 consultants across 75 industries and authored several bestsellers, shares his insights on how to identify high-value activities, delegate low-value tasks, and focus on actions that drive real business results. Michael explains that many professionals experience overwhelm because they spend too much time on tasks that don't move the needle—such as scheduling, formatting, and back-and-forth emails. He advocates for a simple yet powerful tactic: track how you spend your time for a week, identify which tasks truly require your expertise, and group the rest into categories that can be delegated. Michael illustrates this through a client case study that demonstrates how just four focused conversations per week helped one consultant grow from $400K to $2 million in revenue within 18 months. Key topics include adopting a growth mindset, redefining delegation as an investment rather than a cost, and building systems that free up time to do the most impactful work. Michael also shares specific tools and platforms for finding help, explains how to create "buckets" for tasks that can be outsourced, and recommends establishing a “magic number” of weekly client conversations to stay focused on revenue-driving activity. This episode offers actionable strategies for professionals looking to scale their businesses with clarity and confidence—without burning out in the process. https://therainmakingpodcast.com/ ---------------------------------------- Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 400 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success®, the book. https://www.consultingsuccess.com https://www.consultingsuccess.com/actnow (for free book) Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rainmaking Podcast, host Scott Love speaks with Brett Trembly, attorney, entrepreneur, and co-founder of Get Staffed Up, about how failing to seek help can stall professional growth—and how learning to delegate can unlock true freedom. Brett shares his own journey from a struggling solo practitioner with just three clients to building a thriving law firm and staffing company that supports thousands of professionals. He explains how ego, fear of failure, and the desire to control everything can prevent entrepreneurs—especially attorneys—from growing their businesses. Brett emphasizes the importance of humility, coaching, and developing a "delegate-your-way-to-freedom" mindset. He discusses practical tools like daily team huddles, employee scorecards, and structured communication to empower teams and improve performance. The episode also explores the concept of employees working “for their own purposes,” encouraging leaders to become the kind of people that others want to work for. Brett outlines how offshore virtual assistants can help business owners scale affordably while increasing marketing output and administrative efficiency. He shares actionable advice on building systems, letting go of low-value tasks, and embracing a growth mindset. For anyone feeling stuck trying to do it all, this episode offers a roadmap to sustainable success through delegation and leadership. https://therainmakingpodcast.com/ ----------------------------------------- Brett Trembly is the founder of Trembly Law Firm, a franchise and business law firm in Miami. The firm has grown from one attorney in 2011, to ten attorneys and twenty employees, representing some of the largest businesses in the eastern United States, as well as many local, small businesses. The company made Law Firm 500 list. Brett is also founder of Get Staffed Up, which is a virtual assistant staffing company that liberates lawyers with incredible offshore talent. https://tremblylaw.com/ https://tremblylaw.com/brett/ Learn more about your ad choices. Visit megaphone.fm/adchoices