The PromoMinds Podcast

Send us a textIn this episode, Steve breaks down what the 2025 Canadian Federal Election means for Canadian pool professionals. With Mark Carney now leading a Liberal minority government, we look at what this could mean for housing policy, energy efficiency programs, and the broader pool and spa supply chain.We’ll dive into how trade tensions with the U.S. and China are influencing prices and availability of key materials like steel, vinyl, fiberglass, and plastics—and what Canadian retailers can do to stay competitive. Plus, I share insights on the growing popularity of heat pumps and smart pool tech, and why products like Hayward’s HeatPro® VS Series are worth paying attention to right now.Key Takeaways:✔ What Carney’s housing and trade agenda could mean for pool builders✔ Why heat pumps and smart tech are gaining ground across Canada✔ How to use tariffs as a talking point—not a setback✔ What to do now to position yourself for a stronger 2025 seasonLet’s connect: 💻 www.highburypools.com 📧 [email protected] you found this episode valuable, please subscribe and share it with someone in the pool and spa industry who needs to hear it.#Canadavotes #CanadianElection #SwimmingPools #Hayward #HousingPlan #Affordability #Opportunity #Pools #Construction

Send us a textIn this episode of the PromoMinds Podcast, Steve Leslie returns after a chaotic couple of weeks—ice storms, power outages, and laptop breakdowns—to deliver a much-needed economic update and roadmap for Canadian pool professionals heading into the 2025 season.With rising mortgage defaults, shifting trade tariffs, and a bear market that’s been quietly unfolding since the pandemic boom, this episode is your no-fluff wake-up call. But it's not doom and gloom. It's about recognizing the opportunity in the chaos.Drawing from real economic cycles, Steve breaks down how pool companies thrived through the 2008 recession and how you can apply those lessons today. Whether you're a builder, dealer, or service pro, this is your blueprint for staying relevant—and profitable—during uncertain times.📌 Key Takeaways:Economic reality check: Canada is entering a rocky economic cycle with paused interest rates, rising mortgage defaults, and growing tension in the real estate and trade sectors.History repeats: Pool companies that succeeded in 2008 didn't wait—they marketed smarter, streamlined operations, and leaned into renovation and service.Personal brand is key: People don't follow companies—they follow people. Trust is built online before you ever get the call.Shift to services and renovations: Homeowners may not be building new pools, but they'll pay for liner replacements, automation upgrades, and reliable service.Niche down or get drowned: Specialize in one core service area to attract higher-quality leads and increase perceived expertise.Slow season = content season: Use downtime to create helpful online content, answer real customer questions, and improve discoverability through SEO and social media.Local supply matters: Highbury Pools' Canadian-sourced materials and local production offer stability during global trade uncertainty.Your mindset matters: “What you seek, you shall find.” Focus on opportunity—not fear—to come out ahead.📣 Call to Action:If this episode resonates with you, please share it with a fellow pool professional, follow Steve on LinkedIn, and reach out to [email protected]. Looking to work with a Canadian manufacturer? Visit www.highburypools.com.#swimmingpools #highburypools #hayward #pentair #jandy #omnilogic #poolconstruction #linerreplacement #marketing

Send us a text In this episode of the PromoMinds Podcast, host Steve Leslie sits down with Chris Rowan from Winnipeg, Manitoba, to dive deep into the transition from being an employee to becoming a successful business owner. Chris shares his inspiring story of starting out in pool maintenance, moving into the building side of the industry, and eventually taking the leap to build his own brand in a highly competitive market. ✅ Key Highlights: Chris’s transition from employee to business ownerThe challenges he faced while establishing his businessHow he and his business partner built a strong brand in the pool industryInsights on navigating competition and staying ahead in the marketWhether you're a pool professional considering starting your own business or looking for tips to thrive in a competitive landscape, this episode offers valuable insights and actionable advice. Tune in to hear Chris's firsthand experience and learn from his journey. 👉 Connect with Steve: Instagram: @steve.leslie.91LinkedIn: The Steve LeslieFacebook: Steve Leslie📚 Recommended Resource: Book: Scale or Fail by Allison Maslan – A practical guide to growing and scaling your business successfully, perfect for entrepreneurs looking to take their business to the next level.👉 Don’t forget to subscribe to the PromoMinds Podcast for more interviews with top industry leaders and professionals!

Send us a text The pool industry in Canada is facing some big challenges—U.S. tariffs on steel and aluminum, the latest Bank of Canada interest rate cut, and even a new Prime Minister. But with every challenge comes opportunity. In this episode, I break down: ✅ The back-and-forth tariff battle between Canada and the U.S. and how it’s impacting pool professionals ✅ The latest Bank of Canada announcement and what lower interest rates mean for the industry ✅ Why mindset plays a key role in how pool pros navigate uncertain times ✅ How to market and promote your business effectively—even when the economy is unpredictable ✅ Key strategies for making the most of home shows, financing options, and digital marketing If you want to stay ahead of the competition and position yourself for success despite the uncertainty, this episode is for you. 🎧 Listen now and get the insights you need to thrive in 2025. Steve Leslie is a Sales and Marketing Manager at Highbury Pools, located just outside London, Ontario, Canada.Connect with Steve:Instagram: @steve.leslie.91Facebook: https://www.facebook.com/steve.leslie.52LinkedIn: https://www.linkedin.com/in/the-steve-leslie/Email: [email protected]#tariffs #canadiansteel #canadianpools #phtcc #swimmingpools

Send us a text In this episode of the PromoMinds Podcast, Steve Leslie discusses the impact of the Trump tariffs on the Canadian pool and spa industry in 2025. With new 25% tariffs on all imports from Canada to the U.S. set to take effect on March 4, Steve provides an analysis based on past trends, current economic conditions, and what swimming pool professionals can expect moving forward.Key Discussion Points:Background on Tariffs:A 25% tariff on Canadian imports was confirmed in an article from the Financial Post, released on March 2, 2025.Similar tariffs were imposed on Canadian steel and aluminum in 2018, which led to an oversupply in the Canadian market, temporary price drops, layoffs, and eventual price increases.The previous tariffs were lifted in 2019 after renegotiations between Canada, Mexico, and the U.S.Potential Industry Impact:The tariffs may lead to new trade routes as Canada seeks alternative export markets.Steel price fluctuations could influence the cost of materials for pool construction.Unlike 2018, the current economy is weaker, with a lower GDP and concerns over mortgage renewals and delinquencies.Higher costs could eventually drive up pool and spa prices, making early investments more attractive.Economic Factors at Play:Rising inflation and higher costs for Canadian consumers.The weakening Canadian dollar makes U.S. travel more expensive, potentially keeping more spending within Canada.Increased focus on backyard renovations as an alternative to expensive vacations.Strategic Opportunities for the Pool & Spa Industry:Creating Urgency: Encouraging customers to invest in pools now before prices rise further.Promoting Backyard Investments: Emphasizing the long-term value of enhancing outdoor living spaces instead of spending on international travel.Monitoring Government Support: Possible financial assistance or stimulus measures could provide relief or incentives for homeowners.Follow Steve:Instagram: @steve.leslie.91LinkedIn: Steve LeslieFacebook: Steve Leslie#tariffs #swimmingpools #canada #construction #trump #canadiansteel

Send us a textIn this milestone episode celebrating the first anniversary of The PromoMinds Podcast, host Steve Leslie reflects on a year of podcasting and introduces exciting updates, including his upcoming speaking gig at the Canadian Pool & Spa Expo in December. Steve also dives into branding, sharing personal stories and practical strategies on how to reshape how others perceive you, emphasizing the importance of consistent messaging and content sharing. The episode highlights how you can use platforms like Facebook and Instagram to build and humanize your personal brand, connecting with your audience in meaningful ways. Steve also begins the show by talking about the latest Bank of Canada announcement in regards to interest rates.Key Takeaways:Consistency is Key – Regular posting on social media can shift and strengthen how people perceive your personal brand.Branding is About Perception – Your brand is defined by what your customers or audience say about you, not just what you promote.Leverage Social Platforms – Utilize personal stories and visual content like selfies and videos to connect with your audience on a deeper, more human level.Canadian Pool & Spa Expo:Catch Steve Leslie speaking at the Canadian Pool & Spa Expo, happening from December 2nd to 5th. Don’t miss his presentation on December 4th at 3:30 PM, where he’ll share tips on “How to Build a Brand with No Spare Time.” This is a must-attend event for professionals looking to grow their business in the pool and spa industry!https://www.poolandspaexpo.ca/#PromoMindsPodcast #BrandingTips #SocialMediaStrategy #PoolIndustry #CanadianPoolExpo #ContentCreation #PersonalBranding #BusinessDevelopment #PoolAndSpa #socialmedia #SocialMediaMarketing4o

Send us a textIn this solo episode of the PromoMinds podcast, host Steve Leslie shares valuable insights tailored for solopreneurs and small business owners on effectively generating leads with limited budgets. He emphasizes the importance of understanding the sales funnel, particularly the stages of awareness, interest, consideration, and decision. Through a practical example involving an acupuncturist, Steve illustrates how creating targeted landing pages can significantly enhance lead capture and conversion by ensuring that potential customers find relevant information that aligns with their initial inquiries. This episode serves as a guide for entrepreneurs looking to optimize their marketing strategies without overwhelming jargon.Key Takeaways:Understanding the sales funnel is crucial for effective lead generation, focusing on the stages of awareness, interest, consideration, and decision.Creating specific landing pages that align with marketing campaigns can prevent potential customers from feeling lost and increase engagement.Simple adjustments in outreach strategies, such as sending targeted letters or using social media, can lead to significantly better results in capturing leads.Want to connect? Please send me an email [email protected]#PromoMindsPodcast #LeadGeneration #SalesFunnel #MarketingTips #Solopreneur #SmallBusiness #Entrepreneurship

Send us a textIn this episode of The PromoMinds Podcast, host Steve Leslie discusses the importance of building a personal brand and crafting one's unique story. He shares his journey in the swimming pool industry and how he leveraged his interests, such as running and real estate, to create a distinctive brand identity. Steve mentions influential figures like Andy Andrews, Jesse Itzler, David Goggins, and Terry Fox, drawing inspiration from their stories and mindsets. He emphasizes the value of self-reflection, identifying personal strengths, and consistently sharing one's passions to establish a memorable brand presence.Top 3 key takeaways:Identify your unique experiences, skills, and interests to craft a compelling personal brand.Consistently share your passions and interests, even without immediate engagement, to build brand recognition.Focus on a core message that you want people to associate with your brand, and be willing to discuss topics that set you apart.Steve Leslie will be doing a speech on December 4th at the Canadian Pool & Spa Expo, in Toronto, Ontario, Canada at the Enercare Center, entitled "How To Build A Brand with No Spare Time". Be sure to register for the upcoming Canadian Pool & Spa Expo happening from December 2nd to December 5th 2024!https://www.poolandspaexpo.ca/#PersonalBranding #StoryTelling #Entrepreneurship #UltraRunning #MindsetMatters #BusinessGrowth #SocialMediaMarketing #PoolIndustry #SelfReflection #BrandIdentity #swimmingpools #phtcc #promominds

Send us a textGuess who's back, back again,Randy's back! Tell a friend!Randy Chaffee, aka The Hybrid Road Warrior, joins the podcast once again to discuss his approach to economic down turns and recessions over his 4+ decades in the roofing industry (which is closer to 5 as we find out in this episode).Find out how a manufacturer's sales rep truly approaches a recession. Is it all "doom and gloom" or does this mean "opportunity"? Tune in to find out!We also find out how Randy's book is coming along, as well as the challenges that he's overcome during this new process.Check out Randy Chaffee on all social media platforms, or simply go to:www.IBuyFromRandy.comRandy Chaffee is also the host of the Building Wins podcast, which you can find on almost every platform.#HybridRoadWarrior #roofingindustry #swimmingpools #poolbuilding #poolandspa #construction #contractor #builders #b2b #selling #sales #marketing #recession #economy #manufacturing #manufacturer #salesrep

Send us a textIn 2021, I had an article published as the feature in Pool & Spa Marketing Magazine's "State Of The Industry" edition. I spoke on the underlying economy and what may be happening beneath the chaos. Today, we take a look back at this article, and how it aligns with today's markets. I also speak on the Repo Markets in the Canada and the US. Full disclosure, I am not an economist, just someone actively learning from those way smarter than myself, such as Jim Rickards, Robert Kiyosaki, and even Peter Schiff.Find the article from Pool & Spa Marketing Magazine here: https://www.poolspamarketing.com/publications/de/202104/index.htmlFor any questions or comments, please email [email protected]#stockmarket #repomarket #economy #realestate #construction #ontariorealestate #poolconstruction #interestrates #cad #usd #ontario #housingcrisis #ontariohousingmarket #canadianrealestate #canadianrealestateinvestor #mortgagerates #financialmarkets #stockmarket #bondmarket #recession #recession2024 #promominds

Send us a textTaking a look at the Canadian Housing Crisis and what a lower interest rate means as compared to the US Dollar. Looking at the turmoil that Ontario could see in the coming few years. Steve shares what he's been seeing in real-time with the markets, new listings coming on, as well as the record breaking condo inventory in the GTA. Steve even shares insights from previous recessions and how it affected the housing market. We may be in a different market this time around, and Steve explains why he thinks this.What are your thoughts on this episode? What are you seeing in your market? What do you disagree with or where does Steve have it wrong? Share in the comments below!Mentioned in this episode:"History Suggests Stressful Times for the Canadian Housing Market" by Newswire.cahttps://www.newswire.ca/news-releases/history-suggests-stressful-times-for-the-canadian-housing-market-880614911.htmlThis episode was recorded Live and can be found on The PromoMinds Podcast YouTube channel.https://www.youtube.com/watch?v=zy52CmWrZK8#ontariorealestate #interestrates #cad #usd #ontario #housingcrisis #ontariohousingmarket #canadianrealestate #canadianrealestateinvestor #mortgagerates #financialmarkets #stockmarket #bondmarket #recession #recession2024

Send us a textIn this episode, Ralph Lembcke, owner of R. Lembcke & Associates, provides an in-depth look into the intricacies of managing construction projects and navigating contract negotiations. Ralph shares his expertise on planning, risk mitigation, and maintaining financial health in construction projects. The discussion also touches on effective strategies for handling supply chain disruptions and the importance of clear contract terms. This episode is essential for construction professionals and contractors seeking to enhance their project management skills and ensure successful contract execution.Key Moments:Risk Mitigation in Construction Projects - Ralph explains the importance of thorough planning and risk awareness to avoid surprises and issues on job sites.Financial Management and Contract Terms - Strategies for establishing consistent payment schedules and protecting against financial overextension are discussed.Handling Supply Chain Disruptions - Ralph addresses the challenges posed by supply chain issues and offers advice on including escalation clauses in contracts to manage unexpected cost increases.Book Recommendations:"The Kybalion" - A book on hermetic wisdom."Case Study Houses" by Toshin - Focuses on mid-century modern residential design.Rex Stout's Nero Wolfe Series - A detective series featuring a large detective and his sidekick.Contact Information:Email: [email protected]: https://www.linkedin.com/in/ralph-lembcke-p-gsc-97171a3a/#ConstructionContracts #RiskManagement #Estimating101 #ContractorAdvice #ConstructionIndustry #ProjectPlanning #ContractEscalation #HomeRenovation #ConstructionEducation #ContractorTraining #swimmingpools #poolconstruction #backyarddesign #landscaping #hardscaping #consulting #contractor #promominds

Send us a textThis episode features Chris and Wes, the founders of Blue Collar Marketing, a digital marketing agency specializing in the blue-collar sector. We dive into their entrepreneurial journey, exploring the challenges they faced in scaling their business, the valuable lessons learned from their first venture, and the importance of finding a niche market. Chris and Wes also share their favorite resources for business owners, including books on differentiation and building relationships.Key Points:Finding Your Niche: Chris and Wes discuss the importance of defining a target market and the challenges they faced when trying to serve a broad range of industries.Learning by Doing: They share valuable insights gained from their experience running a student property services company, highlighting the importance of real-world experience in business.The Power of Networking: Chris emphasizes the value of connecting with other entrepreneurs and learning from their experiences.Recommended Resources:Books:Purple Cow by Seth GodinHow to Win Friends and Influence People by Dale CarnegieGood to Great by Jim CollinsApp: Blinkist (mentioned by Chris for book summaries)Website: https://bluecollarmarketing.ca/Social Media: Follow Blue Collar Marketing on Instagram, LinkedIn, Facebook, TikTok, and YouTubeIf you have any questions or comments, please email [email protected]#contractormarketing #growyourconstructionbusiness #poolbuildermarketing #landscapedesignmarketing #digitalmarketingforcontractors #scaleyourhvacbusiness #bluecollarbusiness #businesstips #entrepreneurpodcast #podcastrecommendations #swimmingpools #poolconstruction #backyarddesign #bluecollar #bluecollarmarketing #promominds #socialmedia #websites

Send us a textFeeling frustrated with customer service?You're not alone. In this episode, Steve Leslie chats with Leigh Hinsperger of Hinspergers Poly Industries Ltd. about the challenges businesses face in the post-pandemic world. Leigh shares his experiences from both sides of the counter, offering valuable tips on how to improve customer experience (#customerexperience) and build trust (#trust) with customers.Discover how small businesses can leverage:- Personalized service (#smallbusiness) to stand out from the competition.- The power of social media (#socialmedia) to connect with customers and build brand recognition.- Effective communication strategies (#communication) to turn customer interactions into positive experiences.Whether you're a business owner or a frustrated consumer, this episode offers actionable insights to help navigate the ever-changing world of customer service.Key Takeaways:1. Mom and Pop Advantage: Learn how small businesses can win over customers with personalized service.2. Social Media Savvy: Discover how to leverage social media to build trust and brand awareness.3. Customer Service is King: Understand why exceptional customer service is crucial for business success.Contact Info for Leigh Hinsperger:Phone: 905-510-3224Website: https://www.hinspergers.com/Email: [email protected] #customerloyalty #customerexperience #sales #salestips #reviews #communicationtips #complaints #entrepreneurlife #localbusiness #constructionlife #serviceindustry #podcastlife #canadianthemes #customersuccess #buildrelationships #smallbusiness #pools #safetycovers #swimmingpool #poolconstruction #hinspergers #hpi #promominds

Send us a textThinking of transforming your backyard into a stunning oasis? This episode focuses on the world of backyard design and construction with Chris Bowman and Marette Sharp, the creative minds behind Majestic Pools of Barrie, Ontario. They'll share their expertise on crafting unique pools and landscapes that perfectly suit your needs and budget. Whether you're seeking a tranquil escape or a fun-filled family haven, Majestic Pools can help bring your vision to life.Top 3 Takeaways:Dodge fly-by-night contractors! Learn how to identify reputable pool and landscape companies in the Barrie and Muskoka areas.Unleash your creativity! Discover how to collaborate with designers to create a backyard that reflects your style and functionality needs.Horror stories become a thing of the past! Gain valuable insights to ensure a smooth and transparent pool construction experience.Book Recommendations:Marette Sharp:The Sherlock Holmes series by Arthur Conan DoyleClassic Disney storybooks (original versions)Chris Bowman:The Awakening by Joe VitalePodcast Recommendations:Chris Bowman: Beyond the X's and O'sContact Majestic Pools:Website: https://majesticpools.ca/Phone number: 705-623-8048#BarriePools #MuskokaPools #BackyardOasis #PoolLandscaping #OntarioPools #CanadianPools #CustomPools #PoolDesign #LandscapeDesign #BarrieContractors #MuskokaContractors #PoolConstruction #BackyardRenovation #OntarioBackyards #MuskokaBackyards #poolconstruction #landscapedesign #backyardesign #landscape #majestic #pools #barrie #promominds

Send us a textIn this episode of Meet Your Contractor, we explore the power of video marketing for contractors and landscapers with Bri Wardle, a passionate videographer and founder of Elevated Productions. Bri shares her journey from film studies to launching her own business, specializing in creating high-quality video content for the construction and landscaping industry.Struggling to showcase the skill and beauty of your landscaping projects? Discover how Bri's creative approach and cinematic expertise can help you transform your online presence and attract new clients.Key Takeaways for Contractors & Landscapers:Video Marketing Strategies: Learn how to create engaging video content for YouTube, Instagram, and other platforms to effectively market your construction or landscaping business.The Power of Video: Understand why video is crucial for modern marketing and how it can help you highlight the intricate work and expertise you bring to every project.Client-Centric Approach: Discover the importance of customizing video services to meet your specific goals and target audience.From Marketing Agency to Entrepreneur: Gain insights from Bri's inspiring career transition, navigating the challenges and rewards of starting your own video production business.Bonus Resources:Book Recommendation: "Wild" by Cheryl Strayed (for overcoming challenges and pursuing your passion)Connect with Bri Wardle:YouTube: https://www.youtube.com/@elevatedproductions97Email: [email protected]: _elevated_productionsLooking to take your landscaping or construction business to the next level? Tune in and discover how video marketing can help you achieve your goals!#landscapemarketing #contractormarketing #poolvideocontent #poolmarketingideas #showcaseyourpoolprojects #videocontentmarketing #constructionvideos #landscapingvideos #showcasingskills #clientfocusedvideo #entrepreneurjourney #filmmakerlife #meetthecontractor #landscapedesign #elevatedproductions #promominds

Send us a textIn this episode of the PromoMinds Podcast, we sit down with Canada's only recipient of the Pleatco Perfect Pool Guy Award - Cory Eagles of Eagles Pool Service in Riverview, New Brunswick. in 2015, Cory also won Pleatco's Big Heart Award after constructing an indoor pool to help save a young dog's life. Cory shares the journey of what led to this heartwarming story and how it revolutionized his business. He provides an inside look at the challenges presented and triumphs of leveraging business connections, highlighting the importance of community involvement and persistent effort.Cory also dives into the intricacies of the pool and spa industry, recounting horror stories of inexperienced and fraudulent contractors, and offering valuable advice on how homeowners can protect themselves. From the importance of hiring reputable professionals to the need for continued education and industry improvements, Cory provides a wealth of knowledge and practical insights. Whether you're a homeowner looking to hire a swimming pool contractor, or a fellow contractor, this episode is packed with essential information and expert advice.Key Takeaways:Community Revitalization: Leveraging business connections and strategic fundraising can significantly impact community projects.Contractor Vetting: Always check the reputation and experience of contractors to avoid costly mistakes.Pleatco Awards: At the time of recording, Cory Eagles is the ONLY Canadian recipient of the Pleatco Big Heart Award (2015).Economic Adaptation: The pool industry is experiencing shifts post-pandemic, with a current focus on smaller jobs and repairs, but a positive outlook for future growth.Contact Information:Email: [email protected]: 506-854-3287Facebook: Eagles Pool Services#RoscoTheDog #PoolIndustry #Pleatco #BigHeart #Awards #CommunityRevitalization #HomeImprovement #ContractorTips #PoolConstruction #BusinessPodcast #Construction #NewBrunswick #Riverview #PoolLiner #Liners #SwimmingPool #CustomerService #Community #Experience #Hydrotherapy #PetLovers #NatureLovers #Dogs #AnimalLovers #HipPain #Eagles #PoolService #HighburyPools #PromoMinds

Send us a textIn this episode, we delve into the world of contracting and consumer protection with Angelo Jr of Pools By Angelo in Windsor, Ontario. A seasoned professional in the pool industry. Angelo shares invaluable insights into how contractors can build trust with homeowners, emphasizing the importance of transparency, communication, and reputable affiliations. From discussing progressive payment structures to advocating for operational agreements at the municipal level, Angelo provides practical strategies for both contractors and consumers to navigate the industry safely and effectively.Key Takeaways:Transparency is key: Contractors should prioritize open communication, provide detailed contracts, and offer references to build trust with homeowners.Advocate for consumer protection measures: Angelo highlights the need for operational agreements and contractor licensing at the municipal or provincial level to safeguard consumers from fraudulent practices.Create safe spaces for sharing experiences: By encouraging homeowners to come forward with their stories and concerns, the industry can work towards greater accountability and transparency.Book Recommendations:"Love Fiercely" by Joshua Cameron"Body Shot" by Joshua CameronContact Information:Website: poolsbyangelo.comPhone: 519-945-1179Social Media: Facebook, Instagram (Search for Pools by Angelo)#ContractorTips #ConsumerProtection #HomeRenovation #BuildingTrust #PoolIndustry #TransparencyMatters #ContractorLicensing #ConsumerAwareness #BuildingIndustry #HomeownerSafety #poolconstruction #swimmingpools #contractor #hiringcontractors #howtohire #poolsbyangelo #promominds

Send us a textJoin us as we delve into the world of business innovation and connection with Rhett Bradshaw, owner of Vantage LeisureScapes. In this episode, Rhett shares his insights on the importance of fostering connections with younger minds, constantly innovating to stand out in a competitive market, and creating memorable customer experiences. From personal touches to genuine engagement, Rhett highlights the transformative power of human connection in today's business landscape. Tune in to discover actionable strategies for decommoditizing your business and building lasting relationships with customers.Key Takeaways:1. Fostering connections with younger minds can provide fresh perspectives and innovative ideas to keep your business thriving.2. Differentiating your business through new, better, and different products or experiences is key to standing out in a competitive market.3. Personalized interactions and genuine engagement with customers can turn a transactional experience into a memorable and valuable one.Contact Information:✉️ Email: [email protected]☎️ Phone: 604-888-1736🌐 Website: https://www.vantagepools.ca/🤝 LinkedIn: https://www.linkedin.com/in/rhett-bradshaw-17914643/#businesspodcast #hiring #employeeretention #employeexperience #SmallBusinessSuccess #entrepreneurshiptips #businessinnovation #youngminds #customerexperience #DecommoditizeYourBusiness #industryinsights #NetworkingBenefits #contractor #contractortips #vantagepools #vantageleisurescapes #leisurescapes #ipg #poolconstruction #entrepreneurlife #promominds #employeeretention

Send us a text In this episode of the PromoMinds podcast interview series, host Steve sits down with John from Action Home Services to delve into the world of construction and landscaping. From humble beginnings to managing a team of 150, John shares his journey and insights into navigating the industry's challenges. Discover how Action Home Services adapted during the tumultuous year of 2020 and their approach to the evolving market in 2024.Summary:In the first conversation, Steve and John discuss Action Home Services' unique approach to customer service, the impact of social media, and the importance of adapting to change. They reflect on the challenges faced during the pandemic and how the company emerged stronger. In the second conversation, they explore John's leadership style, the growth of the company, and the significance of continuous learning and adaptation.Key Moments:John's insights on building trust through social media and personal branding.The challenges Action Home Services faced during the pandemic and their strategies for adaptation.John's leadership philosophy and the importance of continuous learning and growth.Book Recommendations:"Miracle Morning" by Hal Elrod"5 AM Club" by Robin Sharma"Speed of Trust" by Stephen M.R. CoveyContact Information:Website: Action Home ServicesInstagram: @actionhomeservicesEmail: [email protected]: (647) 937-1023#Construction #Landscaping #HomeRenovation #CustomerExperience #Adaptability #Leadership #BusinessGrowth #continuouslearning #PersonalGrowth #LeadershipDevelopment #SelfImprovement #ProfessionalDevelopment #leadershipskills #PoolConstruction #LandscapingDesign #outdoorliving #contracator #actionhomeservices #homeservices #promominds

Send us a textIn this episode, we uncover the secrets to successful pool construction with Adam Pink of Creative Pools Ltd, a veteran in the industry with over 20 years of experience. Adam shares his wealth of knowledge on effectively managing contractors, streamlining the permit process, and choosing the right materials and equipment for your pool project. Listeners will gain valuable insights into navigating the complexities of construction, how to hire a contractor, and how to ensure a smooth and efficient process from start to finish.Key Takeaways:1. Coordinating Contractors: Adam provides expert advice on the importance of building strong relationships with contractors and managing their schedules to keep projects on track.2. Navigating the Permit Process: Learn tricks on how to speed up the permit process, and avoid common pitfalls and delays that can derail your project timeline.3. Material and Equipment Selection: Discover the pros and cons of different pool equipment brands, helping you make informed decisions for your vision and budget.Book Recommendations:1. "The Richest Man in Babylon" by George S Clayson - This timeless classic offers practical financial wisdom and timeless principles for building wealth and financial independence.2. "Greenlights" by Matthew McConaughey - Dive into McConaughey's unconventional memoir filled with life lessons, anecdotes, and insights to inspire personal growth and transformation.Contact Information:Website: www.creativepoolsltd.comInstagram: @creativepoolsltd#poolconstruction #contractortips #PermitProcess #PoolMaterials #EquipmentSelection #financialwisdom #lifelessons #personalgrowth #contractor #contractorpodcast #businesspodcast #swimmingpool #creativepools #promominds #poolbuilder

Send us a textIn this episode of The PromoMinds Podcast, Mike and Eric from Riverside Pools in the Winnipeg, Manitoba area delve into the intricacies of the pool industry, sharing insights from their years of experience and dedication to customer satisfaction. From their humble beginnings in a big box pool store to founding Riverside Pools, Mike and Eric emphasize the importance of personalized service and building lasting relationships with clients. They discuss the challenges and joys of creating unique backyard spaces, from installing residential slides to crafting pool houses that elevate outdoor living. Join them as they explore the evolving trends in pool design and the careful considerations required to meet client desires while navigating regional challenges.Key Points:Customer-Centric Approach: Mike and Eric prioritize personalized service, fostering relationships with clients that extend beyond transactional interactions.Innovative Designs: From intricate residential slides to customizable pool houses, Riverside Pools embraces creativity to fulfill client visions while overcoming engineering challenges.Regional Considerations: Manitoba's unique soil conditions and climate necessitate specialized approaches to pool design and construction, requiring careful engineering and budgetary considerations.Quality Assurance: The hosts emphasize the importance of using reliable materials and equipment, such as Canadian-made liners and Hayward pool equipment, to ensure long-lasting satisfaction for their clients.Continuous Learning: Mike and Eric share their commitment to self-improvement, recommending resources like "The Ideal Team Player" and Swim University for valuable insights into teamwork and pool maintenance.Recommendations:Books: "The Ideal Team Player" by Patrick Lencioni, "Atomic Habits" by James Clear.YouTube Channel: Swim University for accessible and informative content on pool ownership and maintenance.Contact Info:Website: riversidepools.caInstagram: @riversidepoolsFacebook: /riversidepoolsEmail: [email protected]#EntrepreneurLife, #CustomerServiceExcellence, #InnovativeBusinesses, #PoolDesign, #BackyardOasis, #ResidentialSlides, #OutdoorLiving, #PoolConstruction, #CustomerExperience, #PoolMaintenanceTips, #BackyardRenovations #winnipeg #winnipegbusiness #promominds

Send us a textSerial entrepreneurs, Sara-Marie and Alan Blais of Bold Illumination, have a plethora of accomplishments under their belts. This includes Sara-Marie's recent nomination for the RBC Women's Of Influence awards, Alain's expertise in marketing and business consultation - even becoming the President of Les Brown Global for a few years, and their joint efforts on re-establishing the Sudbury Great Outdoors Show. In this episode, Sara-Marie and Al also showcase their innovative, luxury outdoor lighting product that has been taking over Georgian Bay. What's really cool about this product is the fact that this LED lighting system not only performs as your primary exterior lighting system, but also replaces the need for traditional Christmas lights.Key Take-Aways:- Bold Illumination started in 2021 and has been featured on CTV News- The ability of Smart Home technology to integrate an enormous amount of light shows with your phone- Focus on the best trainings and certifications for their teams- A true entrepreneurial spirit for building businesses in different industriesRecommendations:- "Think and Grow Rich" by Napoleon Hill- "How To Build Your God Damn Empire" by Ali Kriegsman- "Awaken The Giant Within" by Tony Robbins- Anything by Brian TracyContact Information:Website: www.boldillumination.comSocial Media: @boldillumination#BoldIllumination #SmartLighting #EntrepreneurshipJourney #InnovativeTechnology #BusinessSuccess #HomeImprovement #EntrepreneurLife #LightingSolutions #PromoMinds #OutdoorLighting

Send us a textIn this episode, we sit down with Larry, the founder of Lanson Pools & Spas in the Winnipeg, MB area, to discuss the intersection of entrepreneurship & family life. Larry shares his journey of starting his own service business to prioritize quality time with his family. From nostalgic reflections on generational lifestyle changes, to actionable advice for maintaining a personal touch in a competitive market, Larry offers valuable insights for aspiring entrepreneurs and seasoned business owners alike. Additionally, he provides expert tips for homeowners on pool maintenance, emphasizing the importance of proactive care and timely upkeep.Recommendations:Books: Dive into financial wisdom with "Rich Dad Poor Dad" by Robert Kiyosaki.Personal Development: Explore actionable strategies for growth with James Clear's work.Connect with Lanson Pools & Spas:Website: www.lansonpoolsandspas.caInstagram: @lansonpoolsandspasFacebook: Lanson Pools & SpasEmail: [email protected]: 204-229-2665#solopreneur #family #businessowner #entrepreneurlife #service #customerservice #customerexperience #customersatisfaction #customereducation #swimmingpool #pools #contractortips #contractor #cpo #winnipeg #manitoba #lansonpools #promominds

Send us a textJoin host Steve Leslie in a candid conversation with Jonathan Riehl, founder of Passion Pools and Ponds, as they delve into the intricacies of entrepreneurship. Jonathan shares insights into how passion and purpose drive every aspect of his business design, the challenges he faces in scaling his company while maintaining excellence, and the importance of personal well-being in preventing burnout. Discover valuable lessons on business management, staffing, and self-care from Jonathan's journey as a dedicated entrepreneur.Show Notes:Passion and Purpose in Business:Jonathan emphasizes the significance of purpose-driven design in every aspect of his business, where aesthetics and functionality converge to create cohesive outdoor settings.He discusses the challenges of maintaining high standards and finding employees who share his passion and commitment, making it difficult to scale the business and duplicate his model effectively.Challenges in Scaling and Delegating:Jonathan shares his struggles with delegating tasks and finding individuals who align with his vision and level of excellence, reflecting common dilemmas faced by entrepreneurs in relinquishing control as their businesses grow.The conversation explores the complexities of staffing challenges and the toll it takes on personal well-being, highlighting the need for adaptability and sustainable solutions.Personal Well-Being and Burnout:Jonathan opens up about his experiences with burnout and the importance of self-care in navigating the demands of entrepreneurship.He shares insights into dietary choices and lifestyle adjustments aimed at maintaining a healthy work-life balance amidst the unpredictability of business ownership.Book Recommendations and Contact Information:Jonathan recommends two books by Michael Stone: "Markup and Profit" and "Profitable Sales," which have been instrumental in shaping his business strategies.Connect with Jonathan Reel and Passion Pools and Ponds:Website: www.PassionPoolAndPond.comEmail: [email protected]: @passionpool_pondTune in to The PromoMinds Podcast for more conversations on entrepreneurship, business management, and personal growth.PromoMinds Email: [email protected]#EntrepreneurLife #BusinessSuccess #PassionDriven #SmallBusinessChallenges #WorkLifeBalance #ScalingStruggles #BusinessMindset #ContractorTips

Send us a textIn this episode of "Meet Your Contractor," Kadison Hipel, founder of Hipel Pools shares his expertise on a variety of subjects. From his journey in the sod industry to the intricacies of fiberglass pool installation, Hipel shares insights, pitfalls, and expert advice for homeowners and business owners alike. Tune in for actionable tips, including how his company leveraged federal grants to help build an educational software for their customers.Whether you're a homeowner looking to revamp your backyard oasis or an entrepreneur seeking grant opportunities, this episode offers valuable insights to inspire and educate.Contact Information:Website: www.hipelpools.caInstagram: @hipelpoolsFacebook: Hipel PoolsRecommendations:Book: "They Ask, You Answer" by Marcus SheridanPodcast: "The Home Service Expert" by Tommy MelloYouTube: Swim UniversityFor any inquiries about the PromoMinds Podcast, please reach out to [email protected]#PoolContractors, #BackyardDesign, #HomeRenovation, #SmallBusinessTips, #GrantsForBusiness, #PoolMaintenance, #OutdoorLiving, #EntrepreneurLife, #FiberglassPoolPros #Kitchener #Waterloo #Guelph #HipelPools #PromoMinds

Send us a textDive into the world of pool expertise with Danny, a seasoned industry veteran who has navigated the waters of entrepreneurship and innovation. In this episode, Danny shares how he revolutionized his pool business during the pandemic, offering insights on adapting to change and implementing cutting-edge strategies. Learn about his upcoming book on pool maintenance and his curated pool product platform, PoolGurus.ca. Whether you're a homeowner, pool owner, or aspiring entrepreneur, Danny's journey promises inspiration and practical wisdom for success.Show Notes:Join Danny, a pool industry veteran, as he shares his journey and insights into entrepreneurship and innovation in the pool business.Discover how Danny adjusted his business strategies during the pandemic and find inspiration for navigating change in your own endeavors.Get a sneak peek into Danny's upcoming book on pool maintenance and gain valuable recommendations for pool products through his curated platform, Pool Gurus.Connect with Danny and explore his expertise further by visiting poolgurus.ca and reaching out via email at [email protected]'t miss out on this episode filled with practical wisdom and entrepreneurial inspiration from a true pool guru.Book Recommendations:"The E-Myth Revisited" by Michael E. Gerber - A must-read for entrepreneurs looking to build scalable and successful businesses."The Lean Startup" by Eric Ries - Learn how to launch a startup in a lean and efficient manner, perfect for aspiring business owners."The 4-Hour Workweek" by Timothy Ferriss - Discover strategies for automating and streamlining your business to achieve greater freedom and productivity.#PoolExpert, #EntrepreneurJourney, #InnovationInBusiness, #PoolMaintenanceTips, #SmallBizSuccess, #PoolGurusPodcast, #EcommerceStrategy

Send us a textEver wondered what it takes to turn a solo landscaping gig into a thriving franchise business? Picture this: from a 'chuck in a truck' to the owner of Grounds Guys of Newmarket, Aaron Pritchard spills the dirt on his 15-year journey in the landscaping realm. So, what does it really take to build a landscaping empire?Key Takeaways:The evolution from 'chuck in a truck' to franchise owner.Overcoming challenges and learning through trial and error.The game-changing decision to franchise with Grounds Guys.The bold move to transition from winter services to a year-round maintenance focus.Book Recommendations:1. "Think and Grow Rich" by Napoleon Hill2. "The 10X Rule" by Grant Cardone3. Any real estate investment literature by Robert Kiyosaki🌐 Connect with Grounds Guys of Newmarket:Instagram & Facebook: @GroundsGuysNewmarketWebsite: groundsguys.com/NewMarket🎧 Listen to more inspiring stories on The PromoMinds Podcast and don't forget to like, share, and subscribe for future episodes! #LandscapingEntrepreneurship #FranchiseSuccess #PromoMindsPodcast" #solopreneur #gta #smallbiz #york #newmarket #lawnmaintenance #lawncare #10x #10xnation

Send us a textIn this episode of The PromoMinds Podcast, Steve shares a couple simple, yet effective strategies you can use to help build your audience and get known in your space. Key Takeaways:1. Consider the line, "What's In It For Them?" as showcased in Joe Polish's latest book2. Think of related businesses your customer also buys from and how you can collaborate.3. Look for ways to help promote others' related events & expertise.Whenever you are reaching up to people with larger audiences, you want to make sure you're able to bring more value to them. By paying attention to what others want, and looking for "win-win" situations, you can grow your audience at a much faster pace.BOOK RECOMMENDATION:The $100 Start-Up by Chris GuillebeauFor any inquiries, please email [email protected] www.SteveMakesVideos.com for help promoting your business#collab #collaboration #videocontent #solopreneur #smallbiz #entrepreneur #PromoMinds

Send us a textIn this special presentation, Steve shares insights on how to use video to build an authentic brand on social media, without worrying about having the "Hollywood" production. He shares tips, tools, and advice that he's used in his own career to help build an online reputation.You will understand how powerful creating consistent, simple videos can be for your brand. It allows your audience to "pre-build" connection with you before you even meet them. And at the very least, the ability to create a video resource library can help immensely with bringing on new members.Some of the tools mentioned include:- Opus Clip: for easily creating short form videos- AnswerThePublic.com: for establishing FAQ's to answer- YouTube Search: for seeing what videos people are watching related to your fieldFor access to the slides in this presentation, along with the Website Optimization Blueprint, please send an email to [email protected] Steve: @stevelesliehikes Instagram: @steve.leslie.91#video #videocontent #personalbrand #personalbranding #marketingtips #solopreneur #smallbiz #contentcreation #howtovideo

Send us a textIn this episode, Clarissa Paige shares how she launched her hypnotherapy business in Midland, Ontario, and how she crafted her unique approach with hypnosis and becoming a HeartMath practitioner, to help people move past their traumas and struggles.She introduces a unique way of thinking about emotions, and how the body physically reacts to emotions and thoughts. This isn't just theory as she continues to help her clients overcome circumstances that may seem medically impossible.In roughly two years time, Clarissa Paige has gone from practicing out of her apartment, to now opening her own office with a team of hypnotists ready to serve the community. (Simcoe Hypnosis and Holistic Health launches March 1st, 2024!)She speaks about her struggles, and how the frustrations of corporate life led her to the area of hypnotherapy.You may find yourself continuing to live the same story over and over again, with no idea how to change. This episode may just be what you are looking for.You can find Clarissa Paige at the Empowered Women's Expo at the Midland Rec Center in Midland, ON on Saturday, February 24th, between 10am-3pm.CONTACT:Website: www.simcoehypnosis.comEmail: [email protected]#hypnosis #hypnotherapy #solopreneur #smallbiz #entrepreneur #georgianbay #muskoka #northsimcoe

Send us a textThe NFL is a $12 Billion industry. Taylor Swift has a net worth of over $1.1 Billion. The WWE reached over $1.3 Billion in 2022. All three will be trending over the next 4 days. How can you take advantage of nearly $15 Billion worth of publicity?In this episode, Steve shares tips on how your content can gain more traction when tied to trending topics. You will also learn how to find these trending topics, outside of looking at a calendar.One of those trending topics being Super Bowl LVIII (58) between the San Francisco 49ers and the Kansas City Chiefs. And ofcourse, a by-product will be the NFL showing Taylor Swift in the crowd every chance they get.Another major event happening is on February 8th, the WWE has a press conference in Las Vegas, sparking the Road To Wrestlemania with newest TKO Board Member, Dwayne "The Rock" Johnson. For the past week, wrestling fans have had #WeWantCody trending out of spite against The Rock seemingly taking Cody Rhodes' spot in the main event at WrestleMania against Roman Reigns.How can you "piggy back" off of these topics?Where can you find more trending topics?Why you must consider how your brand fits with different topicsHow can you attract more of your tribe through trending topics?Available now on Spotify, Apple Podcasts, and YouTube (at 12pm EST)#SuperBowlLVIII #WWE #TrendingTopics #Solopreneur #Entrepreneur #SmallBiz #SocialMedia #Branding #PromoMinds

Send us a textIn today's episode, we're delighted to have Megan Coxworth, a passionate real estate agent representing Coxworth & Associates, an esteemed arm of Sotheby's International Realty Canada. Megan brings a unique perspective, having spent five impactful years helping teenagers and young adults with mental health & addictions, before returning home to her family's real estate business on the scenic Southern Shores of Georgian Bay. This episode unravels Megan's insights into the recent changes in Ontario-specific real estate laws that transpired in December.Megan's counseling background adds a distinctive layer to her approach. With a deep sense of empathy, she forges connections beyond the transactional aspect of real estate. As an enthusiastic educator, Megan simplifies the intricate process for clients navigating unfamiliar territory.Join us to explore Megan's inspiring journey, brimming with valuable insights into the recent shifts in Ontario real estate legislation. Whether you're a seasoned homeowner or a first-time buyer, Megan ensures that understanding the details is accessible and enjoyable.Key Real Estate Talking Points:The elimination of "customer" and introduction of "Self-represented party", and what that means for consumersThe introduction of "offer sharing" and how it worksWhat is a "Designated Representative"?What the RECO information guide isBOOK RECOMMENDATIONS:1. The Go-Giver by Bob Burg & John David Mann2. Lost Connections by Johann HariCONTACT MEGAN:Email: [email protected]: 705-543-9989Instagram: @megan.coxworthFacebook: https://www.facebook.com/megan.coxworthWebsite: https://sothebysrealty.ca/en/real-estate-team/coxworth-and-associates/OPPORTUNITY:If you have a cottage or lakefront property that you are looking to sell, now is your chance to take advantage of the ENORMOUS Cottage Show in Toronto. You could be featured in front of an additional 100,000 people on top of the excessive marketing plan Coxworth & Associates provides. Reach out to Megan for more details!WANT TO BE FEATURED ON THE SHOW?Please send an email to [email protected] with a brief intro as to what makes you an awesome guest!#OntarioRealEstate #TorontoCottageShow #GeorgianBay #Collingwood #Midland #Muskoka #Barrie #RealEstate #RECO #Sothebys #GBay #Solopreneur #SmallBiz #MentalHealth #Addictions #CareerTransition #PromoMinds

Send us a textRandy Chaffee has been around the Roofing Industry for over 4 decades. Like most sales reps, he focused on maximizing face to face meetings with customers from all across the country. But when the pandemic hit, he had to make a change.This is what led to Randy embracing the use of social media, video, and virtual meetings, as a tool to stay in contact with even more people on a daily basis. Whether it is sharing a message, or an old barn building, Randy believes that adopting a social media presence, along with face-to-face meetings (in person) is how you win in today's world of sales. Thus, why he refers to himself as the "Hybrid Road Warrior".In this episode, Randy shares how he utilizes videos to help explain quotes, how he utilizes LinkedIn to build more connections, and how he goes about posting a video almost every day of the year.He is a true professional and even with the multiple technical difficulties (which I had to edit out), Randy stayed energized and positive all along the way. It was a true test to his character!PODCAST RECOMMENDATIONS:1. Your Partner In Success Radio with Denise Griffiths2. Mindset Growth with Gary BontragerBOOK RECOMMENDATIONS:1. The Closers Series by Ben Gay III2. Leadership Legacy by Oak McCullogh (US Army Lt Colonel)3. Moments Matter by Dave Sanderson (About his experience on the plane that went down in the Hudson River with Sully Sullenberger)Check out Randy Chaffee's Podcast:Building Wins Live! on LinkedIn, Spotify, and Apple PodcastsContact Randy:Website: www.iBuyFromRandy.comLinkedIn: https://www.linkedin.com/in/randychaffee/Bringing 4+ decades of experience to the post frame and metal roofing industry. Podcaster. Speaker. Board Member Buckeye Frame Builders Association. Board Member National Frame Builders Association**************************************************************************************Want to be a guest on The PromoMinds Podcast? Please reach out to [email protected] with your bio, what you do, and why you think you would be a great guest on the show, as well as any social media links.Follow Steve on Instagram @steve.leslie.91#b2b #manufacturingsales #marketingtips #socialselling #socialmediamarketing #videocontent #solopreneur #entrepreneur #smallbiz #roofing #newroof

Send us a textHave you ever struggled trying to understand how to stay up to date and compliant with the ever-changing rules and legislation for businesses?Ethan Luong of @PeninsulaCanada joins us today to share how business owners can protect themselves and their businesses in one of the more frustrating, but crucial, categories for entrepreneurs...Human Resources and Health & Safety.Now, if you are like me, just the thought of those categories can seem daunting. However, Ethan is an exceptional storyteller (probably from listening to so much Keith Morrison), which made this interview enjoyable and entertaining to be a part of.As a former business owner himself, Ethan is well aware of how beneficial having a partner in HR can be, regardless of the size of your business. As he states in the interview, even if you only have one part time employee, you should consider finding an HR solution.Besides sharing the importance of having an actual HR partner in business, and why you shouldn't rely on policies created on the internet or by using ChatGPT, Ethan provides some insights on how pivoting from seminars to webinars during the pandemic actually helped to reach a much larger audience and generate even more business.There are a lot of great tips and information in this episode. If you are in business and don't have an HR department, you will want to hear this.RECOMMENDATIONS:- NBC's Dateline Podcast ( @DatelineNBC ) with Canadian Keith MorrisonContact Ethan LuongMobile Phone: 647 988 0498Email: [email protected]: https://www.peninsulagrouplimited.com/ca/bdm/ethan-luong/Listeners can get 15% off their services. Just reach out to Ethan and tell them you heard him on The PromoMinds Podcast!#humanresources #businesspodcast #smallbiz #solopreneur #entrepreneur #canadabusiness #marketingtips #peninsula #promominds #gta #toronto #niagara #ontario #canada

Send us a textOn this week's episode, Will Gordon of THro Entertainment and Sports joins the show. We talk all about his work with municipal water treatment facilities, opening up an events business just in time for the pandemic, and how focusing on branding, the customer experience, and putting yourself in uncomfortable situations has helped his business not just survive, but thrive since overcoming the challenges of the pandemic.Will is also a strong supporter and advocate of men's health, particularly the Movember charitable foundation and shares some insights in his own health journey, as well as some exciting news with an upcoming collaboration for both men's and women's health.Will is also a Senior Municipal Designer at Trojan Technologies in London, Ontario, Canada. He is also the sole owner (now) of Thro Entertainment and Sports. THro features events where you can throw axes, knives, shovels, and even pizza cutters!Just over a half hour into the episode, we get into a great conversation about putting yourself in uncomfortable situations, where Will mentions he has taken improv classes, and even joined Amway just to get out of his comfort zone.There is a lot of really great tidbits for anyone in business, or looking at starting a business, especially if you're unsure how to create an epic customer experience.Will is such a fascinating guy, and as I mention at the start, we've known each other for about 10 years and I've always enjoyed our conversations. He is a cool dude!#customerexperience #personalbranding #smallbiz #marketingtips #PromoMinds

Send us a textI recently took some time to study some of Mr. Beasts' most popular videos, and took note of all the different ways Mr. Beast grabs attention in his YouTube Videos.#videocontent #videomarketing #businesspodcast #marketingtipsFOLLOW ME HERE:@Steve Leslie Hikes on [email protected] on InstagramMerry Christmas and Happy Holidays!

Send us a textIn this episode, Steve walks you through the process of taking a long form YouTube video, and generating a bunch of short form videos for YouTube Shorts, Instagram Reels, and Tiktok.If you're overwhelmed by trying to constantly create a catalogue of short form videos, then this podcast is for you! One piece of advice I heard from Rory Vaden of the Brand Builder's Group was to record long form video, and then break it into short form content.The best tool I've found is Opus Clips (full transparency: I do not have any affiliation with this company or any of the companies recommended in this episode). With Opus Clips, you are able to take one of your YouTube videos (or upload it manually) and you will generate a number of different short form clips. You can even control the length of these clips.The best part is, this platform does all the editing for you! It cuts the video to length, adds captions, and also allows you to manually edit each clips if there is something the program took out that you wanted to include.NEED HELP WITH VIDEO CONTENT?www.SteveMakesVideos.com#videomarketing #marketingtips #businesspodcast #PromoMinds #opusclips #powerdirector #streamyard

Send us a textImagine taking the plunge into entrepreneurism, attaining big contracts with clients, and then the world shuts down and your original plan goes out the window! How do you adjust from that?Adrian Sauvageot, a resident of Penetanguishene in Ontario, Canada (North Simcoe) shares how his world got flipped upside down, and how he pivoted into building his real estate portfolio during the pandemic. With a background in marketing, Adrian left Toronto and started his own agency in the Midland/Penetanguishene region, only to have the pandemic hit and most of his clients cancel their contracts.Adrian is also a member on the board of the Economic Development of North Simcoe. He shares his insights on what his entrepreneurial journey has been like in the area, advice for those looking to start businesses in the area, and some of the cool features that can ONLY be found in the area. We also talk about how paying attention to Canadian Politics and how the Federal Government's spending habits played a role in the decision to scale out his real estate business.The entrepreneurial spirit is alive and well with this young lad!If you're interested in speaking with Adrian Sauvageot, please contact him through:Facebook: Adrian SauvageotInstagram: @hockstarspenetanguisheneYOUTUBE CHANNEL RECOMMENDATIONS:1. Dave Ramsey - Personal Finance/Debt Management2. Graham Stephan - Real Estate, Success Habits3. Meet Kevin - Real Estate, Finance, Personal Success4. Caleb Hammer - Personal Financial Audits5. Codie Sanchez - Buying Businesses/Entrepreneurism6. Minority Mindset (Jaspreet Singh) - Breaks Down Different Markets (Real Estate, Stocks, etc)7. Wholesale Ted - Sidehustles and Different Income Streams8. Upflip - Unraveling How Businesses Run Behind The ScenesBOOK RECOMMENDATION:$100 Start up by Chris GuillebeauNotable mentions:Martyrs' Shrine, Sainte-Marie Among The Hurons#midland #Penetang #entrepreneur #entrepreneurial #solopreneur #smallbiz #realestate #ontariorealestate #businesspodcast #northsimcoe #simcoecounty #georgianbay #wasagabeach #hockstars #pawnshop #geology #martyrshrine #wyemarsh #tiny #tay

Send us a text'Tis the season for small businesses to shine! Join us on this episode of The PromoMinds Podcast as we delve into the art of designing a retail storefront that captivates, engages, and leaves a lasting impression during the festive rush. With the upcoming Black Friday sales and the American Thanksgiving long weekend, we take a look at how to create the ultimate holiday shopping experience for your customers.In this episode, we uncover the art of creating an immersive shopping experience, from captivating displays to fostering collaborative efforts with neighboring stores and complementary brands. Delve into the psychology of consumer behavior and learn how to position your storefront as an essential destination during this bustling holiday period. Tune in for actionable insights aimed at ensuring your business stands out and thrives amidst the holiday rush.BOOK RECOMMENDATION:They Call Me Supermensch by Shep GordonShare your thoughts and inquiries with us at [email protected]#businesspodcast #solopreneur #thanksgiving #blackfriday #cybermonday #holidayseason #retailstorefront #experientialretail

Send us a textIn this episode of The PromoMinds Podcast, we delve into the heartbeat of business success: the customer experience. Join us as we explore why prioritizing the customer journey is paramount and uncover the hidden gems within employee growth, happiness, and the creation of a robust video resource library.We'll unpack why a seamless customer experience isn't just about product or service delivery but starts with nurturing a company culture that values employee development and happiness. Discover how a content-rich video resource library becomes a game-changer, empowering both employees and customers with knowledge, guidance, and trust.Join the conversation as we discuss actionable strategies, success stories, and the pivotal role these elements play in elevating the ultimate customer journey.#CustomerExperienceInsights #EmployeeEngagementJourney #VideoResourcesForSuccess #CXStrategyTalks #HappyEmployeesHappyCustomers #EmpowerThroughContent #PromoMindsPodcast #BusinessSuccessGot questions or thoughts on this episode? Reach out to us at [email protected].

Send us a textOne of the most powerful techniques an entrepreneur can do to help transform their business, is to focus on expanding their own network. The best way that I have found in more recent years has been collaborating with others who have built a larger network than myself, and giving them a platform to share and promote their business and projects on.At the end of the day, what do most people want in relationships? To be heard. And when it comes to social media, whenever entrepreneurs and businesses have a message to share, they appreciate any positive engagement that follows. I enjoy learning about other people and sharing things I believe in, or have an interest in.This is a big reason for starting the podcast. I simply love interacting with people who I may not have a deep relationship with, but am curious to learn more about them.Everyone who has appeared on the show so far has a lot of value to give. The best part though, is learning more about who they are as a person, and what makes them tick.I highly recommend considering ways to connect and collaborate with those with larger networks than yourself, who you are genuinely curious about, and be very intentional to try to add as much value for THEM, with no expectations in return, other than a good conversation.Thank you to everyone who has appeared on the show so far!#networking #expandyournetwork #buildyournetwork #peopleskills #collaboration #collaborate #solopreneur #entrepreneur #businesspodcast #marketingtips

Send us a textIf you have ever made the decision to start creating videos, you know just how awkward that moment can be when you're contemplating hitting the record button on the camera.That's if your anxiety even let's you make it to that point!Vicki O'Neill is one of those brave individuals who decided to push past her fears that come from being shy and introverted, to fully embrace the video marketing space. She is one of the most consistent people you will find on social media, and has a tremendous amount of experience in the sales and marketing space throughout her career.One of her best recommendations is to focus on planning out your video, before hitting the record button.In this episode, we discuss WHY video is important to all businesses, why she chose to fully dive in to video marketing in 2019, and provides ideas and tips for people who want to venture into the video content realm.FREE TOOL:www.vickioneill.com/plan - Vicki has a free planning guide you can use to help plan out the best videos for your business!BOOK RECOMMENDATIONS:1. The Art of Possibilities by Benjamin Zander2. The Traveller's Gift by Andy Andrews3. Everything Is Figureoutable by Marie ForleoCONTACT:www.vickioneill.comLinkedIn: @Vicki O'NeillFor any comments or inquiries about The PromoMinds Podcast, please email: [email protected]#videocontent #videomarketing #howtomarketing #howtovideo #businesspodcast #solopreneur #smallbiz #contractor #poolandspa

Send us a textTo persevere during hard times is what builds strength and resiliency. Friedrich Nietzsche once said, "To live is to suffer, to survive is to find some meaning in the suffering."Learning how to persevere will impact your life in many ways. In this episode, Steve shares how Grant Cardone's 10X Growth Con 3 in Miami changed his life in 2019, particularly a speech by Jesse Itzler and why having to face challenges will have a profound impact on you life in many ways.BOOK RECOMMENDATION:Man's Search For Meaning by Viktor E. Frankl#perseverance #motivation #solopreneur #entrepreneur #running #suffering #davidgoggins #jesseitzler #grantcardone #ultrarunning #pushyourlimits #overcomingchallenges

Send us a textInexperienced sales professionals fall for this trap all the time. They think a client is arguing price, but there's something buried underneath that statement, that you as a sales professional need to be aware of.In this episode, Steve explains the true meaning of the price objection, why most people don't buy on price, and real life examples of selling products that many would say are "overpriced" or "too expensive".In a market with higher interest rates, trying to tame inflation, you as a salesperson or entrepreneur NEED to be aware of this secret to selling, so you can truly deliver on your customer's wants, needs, and desires.BOOK RECOMMENDATION:Sell or Be Sold by Grant Cardone#selling #sales #salessecrets #entrepreneur #solopreneur #smallbusiness #businesspodcast #PromoMinds

Send us a textI sat down with Pete Comrie of Gerrys Truck Centre Ltd. and we discussed how he built a community in the trucking industry, how he lost 100lbs in the last year, and how he took up screenwriting over the pandemic and has a feature film coming out next year!Such a fascinating character. This guy has incredible resiliency to overcome challenges, has earned top sales awards for North America, has written and been featured in a couple different films, and also is a musician, playing drums in the band, TommyRot, which you can check out on Spotify. Most impressive, he's been able to do all these things even with having dyslexia!His perspective on sales and how he's approached the trucking industry, and people in general, with a servant mentality is remarkable.CONTACT PETE:Pete Comrie - https://www.facebook.com/pete.comrieFEATURED FILMS:Seeking Oblivion (2020) - https://tubitv.com/movies/100002402/seeking-oblivionA Night With Nathan (To Be Released)MUSIC:TommyRot (Spotify) - https://spotify.link/zNH4fZ8U1DbBOOK RECOMMENDATIONS:1.The No Bullsh*t Leader by Martin G. Moore2. The Nothing Man by Catherine Ryan Howard3. Green Lights by Matthew Mcconaughey#PromoMinds #positivevibes #businesspodcast #truckingindustry #anightwithnathan #tommyrot #seekingoblivion #greenlights

Send us a textIn this episode, Steve takes a dive in to finding topics for the pool and spa industry (this strategy can also be applied to most businesses). Check out The PromoMinds Podcast on YouTube for full visuals.In this episode you will find:1. How To Use YouTube Search for topics2. How To Use ChatGPT for topics3. How To Find Popular Videos on Popular YouTube Channels#poolandspa #servicebusiness #contractormarketing #youtubetopics #howtoseo #thinklikeacustomer

Send us a textOne of the most stressful components when it comes to creating content and posting it is "Is this good enough to post?"I'm here to tell you that it doesn't matter if the lighting is bad, or if your make up doesn't look right, or even if you use a phone camera from before the iPhone vs Samsung camera wars.As long as your audio is decent and what you have to say, or share, is valuable (meaning people will focus more on what you're teaching them, or showcasing) then do not worry about how anything looks.When I was working in the Pool and Spa industry, I started seeing the value in created YouTube videos to educate our customers and various homeowners. Those videos all have over 2000 views, and one even has over 14,000 views!These videos were anything but fancy. They were taken on a cell phone with a decent camera at the time, and were just in the warehouse offices; one was even in a basement!One example I use in this video is referencing the band @acdc This band is known for their frequent use of just a few chords (and epic guitar solos), and yet, they are known as one of the greatest rock bands of all time.To quote @GrantCardone "Best known beats best, every time" (I even borrowed his McDonald's Hamburger reference as well).#marketingstrategy #personalbrand #poolandspa #solopreneur #video #videomarketing #solopreneurlife #howtovideo #quantity #quality #acdc #mcdonalds #expo #vendors #booth #quantity #quality #videomarketing #videocontent #videocontentcreation #videoshorts #videoediting #beauthentic #authenticity #authentic #buildyourbrand #socialmediamarketing #socialmediatips #socialmediatipsforbusiness #socialmediastrategy #10x #grantcardone

Send us a textOn today's episode of The PromoMinds Podcast, Steve sits down with Brittany Dewing-Blake, and independent agent with the World Financial Group, from the Kitchener, ON region. Brittany shares how a potentially fatal accident to her partner drastically changed her life. It caused her to leave the mental health industry and venture into the insurance and personal finance space.Through her determination and hard work, she has been able to excel in this new found profession, and has allowed her to lead teams of empathetic agents whose main focus is educating people in the world of finance.In this episode we discuss different types of insurances that people should have in their toolbox. Whether you are employed, self-employed, or an investor, there are three essential products people should have to be protected.Brittany also shares how she helped one client save over $77,000 in debt! This is the episode you want to watch for personal finance matters, and a detailed explanation of the various insurance products.She is a huge proponent of Personal Development, and attributes many lessons learned from Darren Hardy's book, "The Entrepreneur Roller Coaster". With the World Financial Group, she has also been surrounded by great mentors and trainers, including Ed Mylett.Brittany recently got married, and is currently working on opening up her own office in the Kitchener area. Not only does she love helping people with their own finances, but also enjoys teaching others to follow in her footsteps.You can contact Brittany Dewing-Blake here:Instagram: brittdewing_Email: [email protected]: 226-339-4088#insurance #personalfinance #edmylett #darrenhardy #PromoMinds #solopreneur #entrepreneur #onemoment #agent #WFG #worldfinancialgroup #businesspodcast #podcast #interview #dewing #personaldevelopment #personalgrowth #mentalhealth #personalgrowthtips #mentalhealthawareness #educational #financeeducation #criticalillnessinsurance #criticalillness #lifeinsurance #lifeinsurancetraining #disability #disabilityinsurance #insurancepolicy #insurancepolicies

Send us a textIt can be hard navigating your entrepreneurial journey. In this episode, Steve provides a list of the most profound resources that have helped shape his sales and marketing career. Some of these resources are unconventional, or not exactly recognized in the sales and marketing space. However, Steve is a firm believer of "how you do anything is how you do everything". Therefore, in order to become great in sales, you must continually work on yourself and your relationships.RESOURCES MENTIONED:- The Coffee Shop Interview by Tom Chenault- Becoming A Person of Influence by John C. Maxwell- the "I Love Marketing" Podcast by Dean Jackson and Joe Polish- Cardone University by Grant Cardone- The Monk Who Sold His Ferrari by Robin Sharma- Can't Hurt Me by David Goggins- "The Game, and "The Rules Of The Game" by Neil Strauss- The Go-Giver by Bob Burg and John David Mann- The $100 Startup by Chris Guillebeau- "The Entrepreneur Roller Coaster" and "The Compound Effect" by Darren HardyHaving the right mindset as an entrepreneur, or sales professional is key to success. How you persevere through the tough times will determine your level of success, and these resources will help build a solid foundation to help you push through.What is your favourite resource or book as a solopreneur? What book has helped on your journey?For all inquiries please email [email protected]