The Product Boss with Jacqueline Snyder

Have you ever wondered what it takes to be the face of a brand? Does the idea scare you or excite you? It's a question that many entrepreneurs grapple with, and on this episode of the podcast, we're going to dive deep into the topic.But what if you don't want to be the face of your brand? The good news is: You don’t have to be! We have some great tips on how to still tell your story and build a brand persona without putting yourself front and center. From crafting a compelling about page to leveraging social media, these insights and actionable tips will help you build a brand that resonates with your audience.However, there are some advantages to growing your business as a personal brand, which we’ll go into as well. So tune in to this episode and learn how to take your brand to the next level — whether you're the face of it or not.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Are you ready to transform your business? Then join us for our Sell More, Do Less Bootcamp, a game-changing series of LIVE WORKSHOPS and the WORLD-RENOWNED BEST SELLER SECRETS CHALLENGE that everyone is talking about! Join us here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you feeling overwhelmed juggling your personal and professional life? You're not alone! In this episode, we dive into the reality of overwhelm and share our experiences, strategies for coping, and tips for reframing our thoughts and expectations.We discuss the importance of understanding that just because you can do something doesn't mean you should. By delegating tasks and finding ways to outsource some responsibilities, we can not only create more time for ourselves but also support others in the process. We also explore how using apps and other resources can help alleviate some of the pressure we feel during busy seasons.Join us as we dive deep into our personal stories and offer practical advice for managing the many demands on our time and energy. Remember, overwhelm is temporary, and by finding ways to make things easier on ourselves, we can successfully navigate through life's busy seasons. Tune in and let's tackle overwhelm together!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you hesitant to try something new because you're worried about not doing it well? Do you find yourself avoiding new opportunities because you're scared of sucking at them? In today's episode, we're going to remind you that it's okay to suck at something new. In fact, most of the time, it's inevitable! As product-based business owners, we've all been there - our first product launch, email, or video may have sucked. But we kept practicing, and eventually, we got better. So, if you're feeling stuck, afraid, or just need a little nudge to start something new, this episode is for you.It's easy to get caught up in what other people will think if we fail or make a mistake. But here's the truth: your self-worth is not tied to your success or failure. We're here to remind you that you are brave and capable, even if you suck at something new in the beginning. It takes courage to try new things and be willing to look foolish. So, let's embrace our imperfections and remember that failure is not the end, but rather an opportunity to learn, grow, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you feeling discouraged about scaling your business because of a low average order value? Don't worry, you're not alone! We've all been there, and that's why we're excited to share a micro action that can help you increase your revenue - and it's as easy as asking if your customers want fries with their burger.In this episode of The Product Boss Podcast, we're tackling one of the biggest questions we get asked - how do I raise my revenue? Our program, Multi-Stream Machine, is designed to help you address this issue. But, in this episode, we're focusing on a quick micro action that you can implement right now to see immediate results. We're talking about increasing your average order value by training your staff or helpers to offer additional items or services during the checkout process.The best part? This micro action is not only easy to implement, but it can also be a little bit fun. Think of it like upselling at a fast-food restaurant, but with a personal touch. We'll show you how you can offer your customers that extra item and increase your revenue instantly. So grab a cup of coffee and tune in to this episode to learn how to raise your average order value and take your business to the next level.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for our Multi-Stream Machine waitlist at multistreammachine.com.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you a business owner who's ever wondered whether you should tell your customers you’re raising your prices? As business owners ourselves, we know that pricing can be emotional and tricky. But pricing your products correctly is critical for creating and growing a profitable business. So, should you tell your customers you're raising your prices?In this episode, we'll discuss this common question and share some principles and scenarios to help guide your decision. There's no one-size-fits-all answer to this question, but there are some principles and scenarios that can help you make a decision. This is exactly what we'll explore in this episode, based on our own experiences and those of other business owners we've talked to and worked with.So, if you're feeling stuck or anxious about raising your prices, don't panic! You're not alone, and there are strategies and tips that can help you navigate this challenge. Whether you decide to be transparent, offer incentives, or phase in the price increase gradually, the key is to communicate your message clearly, authentically, and respectfully to your customers. Tune in now to gain confidence in your pricing decisions and take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you struggling to build an inclusive brand that attracts and retains diverse customers and talent? Get ready to be inspired and equipped with the knowledge you need as we welcome our special guest, Sonia Thompson. She's an inclusive brand coach and strategist, with nearly two decades of experience in marketing, including nine years in healthcare marketing. But what really sets Sonia apart is her personal journey, which led her to become an advocate for creating inclusive brands that attract and retain diverse customers and talent.As someone who has felt the frustration of not belonging, Sonia knows firsthand how critical it is for everyone to feel included. That's why she's dedicated herself to helping business leaders, entrepreneurs, and business owners create welcoming and inclusive environments for both their teams and customers.In this episode, you'll hear about Sonia's inspiring journey, as well as her expert advice on how to build an inclusive brand that resonates with your audience. Sonia walks us through her 5 “C” Framework which talks about the importance of understanding your customers' differences and how to create a culture that celebrates diversity.Whether you're struggling to attract diverse talent or want to create a more inclusive environment for your team and customers, this episode is for you. So tune in and get ready to be inspired and equipped with the knowledge you need to build a more inclusive brand.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Newsletter: inclusionandmarketing.comProgram: inclusivebrandacademy.comInclusion & Marketing PodcastInstagram: @soniaethompsonTwitter: @soniaethompsonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Today’s a really unique episode because we actually recorded it during our last episode of the season for Bosses & The Blend so we had a live audience during it! We've had a ton of new students join Multi-Stream Machine lately, and while we can tell you all about the tools, strategies, and steps to take your business to the next level, there's something else that's holding a lot of you back. Yep, you guessed it – mindset. Specifically, how it can impact women in particular.We're discussing the career advice given by female billionaires, moguls, and CEOs that's helped them succeed. These thought leaders, including Oprah Winfrey, Melinda Gates, Dolly Parton, and Suneera Madhani, shared their insights in a recent Inc Magazine article that really resonated with us. What's the common thread in their advice? Be true to yourself. Oprah said it best in a 2019 interview, explaining that she quit a job that required her to be inauthentic. Dolly Parton and Melinda Gates agree, noting that fitting in is overrated. It's a lesson that applies to all ambitious women. So let's embrace our authentic selves and unleash our inner superstars because you were made to stand out!So let’s get out there, and get ready to learn how to break through those mental barriers and become the entrepreneur you've always wanted to be. This is an episode you won't want to miss!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we are huge fans of his work.In this episode, J.J. will take us through the Story Brand framework used by brands such as Intel, Pantene, and Berkshire Hathaway — and trust us, it's going to be amazing. You will have aha moments as you learn how to sell effectively using stories and content that connects with your customers. We always say storytelling is key to building strong relationships with your audience, and J.J.'s goal is to help leaders and business owners, like you, eliminate confusion, connect with your customers, and grow your business.Get ready to be motivated, inspired, and informed. We can't wait for you to hear all the gems of knowledge he has to share!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at storybrand.comFREE StoryBrand Brand Script: storybrand.com/brandscriptConnect with J.J. on LinkedIn: linkedin.com/in/j-j-peterson-1b4011a2Follow J.J. on Instagram: @drjjpetersonConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Your path to success doesn’t have to look like anyone else’s but your own. That’s true for Aggie Burnett of AB Creative, a beauty product expert with her own amazing brand that has been sold in popular stores like Sephora.AB Creative, founded in 2017, helps beauty brands break through “cult status” and gain traction. They specialize in working with brands that are creating their own unique products rather than just customizing existing formulas off the shelf. AB Creative partners with brand founders who are personalizing and customizing their products by working with formulators or makers. These self-funded brands receive the support they need to start, grow, and scale, just like AB Creative's own self-funded brand.She’s sharing with us valuable insights on how to break into a big box retailer and she even talks about her personal experience with selling to Sephora. Spoiler alert: Things did not go as planned or expected, but they still worked out in the end!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at abcreativenyc.comFollow Aggie on IG: @abcreativenycGrab your FREEBIE: 30 Powerful Positioning Strategies For Your Product Brand here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Today is a big day for us - it feels like a full-circle moment. We have a special guest on the show who has had a significant impact on our journey, our lives, and our partnership. If you don't know who Amy Porterfield is yet, you'll soon find out. She's an expert in marketing, and we have always looked up to her since we started our business. Amy's vulnerability and openness have always resonated with us, and we have learned so much from her.Her new book, Two Weeks Notice, is an incredible guidebook for anyone who is thinking of leaving their 9 to 5 job and pursuing their dreams. We're excited to share this with all of you, especially those who have a side hustle or are struggling to figure out how to make the leap. The first part of the book is all about mindset - dealing with fear, feelings of inadequacy, and imposter syndrome. It's a real gift to have someone say, "You can do this," and that's exactly what Amy does in her book.Amy’s built a life she doesn't need a vacation from, and she's on a mission to help millions of others do the same. We're thrilled to have her on the show and can't wait for you to hear our interview! Amy’s book, Two Weeks Notice is out now so make sure you grab your copy here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:To celebrate the release of Amy’s book, Two Weeks Notice, we are giving away 10 copies of the book! All you have to do is enter here.Learn more at amyporterfield.comInstagram: @amyporterfieldConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

If you wait until you’re ready, you’ll never take action because the truth is…you’ll never be ready! But sometimes we just need to take the leap of faith and trust that the door will open for us. When you hold yourself back with the belief that you’re not ready, then you’re only stopping yourself from moving forward and growing.So today, let's empower ourselves to take positive steps forward, whether it's starting a business, investing in ourselves, wearing that dress just because, or simply burning candles without waiting for a special occasion.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Doors to our signature program, Multi-$tream Machine close TOMORROW! If you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of then sign up now before the doors close and make sure you don’t miss out! Let’s grow your business together!Connect:Website: theproductboss.comInstagram: @theproductboss

Today's episode is extra special as you get a double dose of spotlight stories. We'll kick off with Gina Rosen of Fan Sparkle, followed by an update from a crowd favorite, Rachel Dunn of Rachel Dunn Jewelry. These two product bosses work full-time jobs and run their businesses as side hustles, proving that it's possible for anyone with a side hustle to have a successful product-based business. Get ready for twice the fun and inspiration!Gina is the owner of Fan Sparkle which focuses on collegiate jewelry, sorority jewelry, and stickers. On top of that, she’s doing this all as a side hustle! She shares the lessons she has learned from Multi-Stream Machine, how that has started to shift things in her business, and where she’s taking things in the future.Then we follow up with Rachel Dunn of Rachel Dunn Jewelry. She’s highly involved in the Product Boss and M$M community, managing her Etsy shop on top of her day job while supporting her children, including her special needs son. It’s been over a year since her last appearance on the podcast, so we’re going to get all the updates on where she is now and how she continues to learn and evolve in her business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:fansparkle.cometsy.com/shop/RachelDunnJewelryIf you’re a product-based business owner who is looking to 2x - 4x your revenue and build the business you’ve dreamed of, then you’ll want to join our signature program, Multi-Stream Machine! Doors are now open for a limited time! It’s the first time doors are open in 2023 so sign up now, and make sure you don’t miss out!Connect:Website: theproductboss.comInstagram: @theproductboss

Are you ready to transform your business into a profitable revenue-generating machine with consistent sales and a laser-focused strategy? Look no further! By harnessing the power of your best selling products and choosing the best ones to focus on, you'll give your business the boost it needs to grow and succeed.Whether you're a Product Boss looking to stand out in a crowded market, maintain momentum and consistency in your sales, or streamline your business operations, we have the information you need to succeed.You'll learn how to maximize profits by focusing on what works. We'll help you stay focused on the most important aspects of your business and by consistently targeting the "needle movers", you'll see increased time and money. Join us and let's unleash the full potential of your business through a focused and profitable approach.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Our FREE 5 day Best Seller Secrets Challenge kicks off TODAY! We’re teaching you the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

Today's episode is going to be an absolute BLAST! We're shining the spotlight on some of our Multi-Stream Machine students and it's time to CELEBRATE all their wins. Because let's face it, our students are heroes in their own right — but they don't always shout it from the rooftops. That's where we come in!We are ecstatic for you to meet Christina Guy of The Hotel Sheet and hear her story with her husband and their partnership and all the things that have happened for them in the past year. After several years of running a successful ad agency business, Christina thought making the leap to a product-based business would be a piece of cake… but it wasn’t quite that simple. It wasn’t until she joined the Best Seller Secrets Challenge and then Multi-Stream Machine shortly after that her business really started to take off!Our community is all about lifting each other up, spreading positivity, and showing that success is within reach, no matter what your unique journey is. We love to say "She's not your competition, she's proof it can be done!" Hearing these inspiring stories from fellow product-based business owners is a game-changer and many of you have already expressed how much it means to you. So buckle up and get ready for a feel-good ride, as we share this uplifting story with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out The Hotel Sheet Website!It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

As product-based business owners, it can be difficult to keep up with the ever-changing seasons and trends. You may be out shopping just after Christmas at your local big box store and see them already selling for Easter! When they’re so far ahead of us small business owners, how can we keep up?It's moments like this that can make us feel overwhelmed, lost and behind our competition. But there are ways to stay ahead of the game and feel more in control so that you are prepared for every season! Let's explore how you can keep up with the ever-changing trends and seasons to ensure success for your product-based business.If you always feel like you're trying to catch up, you need a selling cycle. When you’re on a selling cycle you know what to sell and when to sell it without having to think about it. Want a selling cycle template for FREE? Then sign up now and join us for our Best Seller Secrets Challenge which kicks off on Monday, February 13th!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

Listen up Product Bosses, it's time to shift your mindset and take action! Our mindset and the way we think can absolutely hold us back from reaching our full potential. But as we dive deeper into the world of entrepreneurship, it's important to remember that the real money makers are the action takers, and if we continue to tell ourselves lies, we are going to get stuck in inaction.It’s crucial that we question the truth behind these thoughts and remember that they are just thoughts. We have the power to choose how we want to feel about them. When you start to get stuck in perfectionism, remind yourself that action is where it’s at. Action brings us more clarity than any amount of thinking can and that’s how you start to shift your mindset.We’re going to go over some of the biggest lies that you might be telling yourself — think of us as the Myth Busters to your subconscious. So let's stop letting our mindset hold us back with lies and start taking the actions necessary to crush our goals!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:It’s time to stop throwing spaghetti at the wall and start focusing on what works…your best sellers!! Join us for our FREE 5 day Best Seller Secrets Challenge where you’ll learn the secrets to maximizing your revenue and growing a profitable business year-round. Sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

Are you tired of looking at other successful businesses and wondering what magic they have? Well, we're here to tell you that there's no magic involved, just strategies and tactics that you can utilize too!We're going to share with you the secret behind the success of businesses like Spanx and It Cosmetics. We'll also be sharing stories from our very own Multi-Stream Machine students who have built million-dollar businesses, some even within their first year of launching. It's time to stop thinking that success is out of reach and start realizing that with the right mindset and staying focused, you can achieve the business of your dreams.So, get ready to break that ceiling and think bigger because we're going to discuss how these students have grown successful businesses and how you can apply these strategies to your own business. And the best part? These strategies can be applied to any business, no matter what industry you're in. Join us and learn how to take control of your own success story!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!The Hotel Sheet by Christina and BenEpisode 366: Growing a Million-Dollar Product Business with Joy and Jane of Ninni Co.Episode 173: From Side Hustle on Etsy to a Booming Family Business with Chelsea Giles of Dome DockConnect:Website: theproductboss.comInstagram: @theproductboss

Many entrepreneurs and creatives understand the struggle of staying focused and not chasing the shiny objects or “shiny” ideas that can be so enticing. With the rise of platforms like Etsy, the mentality of creating all the things for all the people often leads to product-based business owners feeling overwhelmed instead of seeing the success they are striving for.As creative business owners, we know you love to think outside the box and make things with your hands. You are visionaries of big, bright, and beautiful ideas but those big ideas must take focus to build into a sustainable business. That's why we created our Best Seller Secrets Challenge, to help physical product-based business owners, like yourself, find and focus on your best sellers. Staying focused will help you avoid the common pitfalls of chasing shiny objects and help you put more profit back in your pocket.In our FREE workshop series and Best Seller Secrets Challenge, we teach physical product-based business owners how to use their creative superpower to take what’s working, lean into it and avoid chasing after those shiny objects and new ideas, to build a business and life beyond your wildest dreams!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

Are you looking to get more customers for your business? Look no further! From making warm calls to building an email list, you can find success in multiple channels. We’re going to discuss five different ways of getting more customers for your business.The traditional way is making cold calls — or as we call them, warm calls — but other options are available as well, such as content, paid ads, partnerships, and collaborations. Collaborations between brands with similar customers can be beneficial for all parties, as well as influencers who can influence other customers. Furthermore, word of mouth is a powerful tool, as it can be more effective than paid ads.By the end of this episode, you’re going to have a better understanding of the different ways to get more customers for your business, as well as how to best utilize them. If you’re looking for more help on your journey to getting customers and making more sales, sign up for our free workshop, The Product Boss’ Guide to Your Best Year Yet.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. Be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

Are you ready to make 2023 your best year yet? This episode will help you get there! We will be discussing our top trends and predictions for this year for product-based business owners.We're giving you advice on how to stay ahead of the trends and focus on creating a great customer experience. We discuss the importance of having an omnichannel presence, how to identify a business's superpower, and how to stay ahead of the trends as they continue to change.We're also offering a free workshop series, the Product Boss's Guide to Your Best Year Yet, to help product-based business owners grow their business and achieve their wildest dreams. By joining the challenge, you will be able to join our live workshops each week. So don't wait, join the workshop series now (as the first one kicks off today!) and let's make 2023 your best year yet! See you at the workshop!P.S. If you want the opportunity to ask Jacqueline and Minna questions about each day’s training AND you want access to the 2023 top trends and predictions booklet plus extended access to the workshop replays and our best promo bundle, then join our VIP experience here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off TODAY so be sure to sign up now to save your spot!Connect:Website: theproductboss.comInstagram: @theproductboss

It’s time for a pep talk, friends! If you’re a product-based entrepreneur, chances are you already want something big out of life. But we’re here to challenge you to think even bigger about what’s possible for your life and business — and here’s why!Our outlook on life is shaped by the messages we received as children: Did they teach you to dream big and believe anything was possible, or to live in scarcity and fear that the rug could be pulled out from under you at any moment? You don’t have to continue living with those beliefs! We get to shape our own narratives about what our future holds.Now is the time to think about what is possible and who you can be around to encourage that possibility. And if you need that support, we’re always here for you! Consider us your cheerleaders as you push the boundaries of what you believe you can achieve!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

What do burgers, chicken, and pancakes have to do with your product-based business? Other than making you hungry, maybe nothing. But there are some important lessons to be learned from the food industry that do apply to your business — and they’re all about focus.We’re going to talk about why you should become known for something and how you can do that. Even some of your favorite big businesses, they all started off by being known for one major product. Sometimes you think trying more is going to give you a greater chance of finding that one best selling product, but that’s not always the case. We’ll help you find your bestseller so that you can lean into it and easily scale your business because…simplicity scales!You’ll hear the story of Chick-Fil-A, who keeps their product lineup simple despite people asking for more, and has become the biggest fast food chain in the United States, grossing more revenue than McDonald's, Subway, and Starbucks combined. On the other side is the story of IHOP — or should we say IHOB — making the “what, why” decision to enter the burger market when they’ve always been known for pancakes. Besides making you hungry, these stories are going to help you realize the power of finding something that works and becoming known for it.If you need help finding your best seller or figuring out how to leverage your best seller, then be sure to join us for our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet where we will dive into this and so much more. Grab your spot here!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Business is going to be full of ups and downs. Whether it’s marketing, sales, social media followings, or business growth…whatever happens, don’t take it personally. Look at everything as an opportunity to learn — it’s feedback, not failure.We always talk about the importance of finding your best seller and leaning into it to scale your small business, but some people don’t even know where to start when it comes to finding their best seller. You don’t have to have it all figured out from the beginning. The first phase of any business, which most business owners try to skip right over, is the test & try stage, where your goal is to experiment and receive feedback. It’s the best way to learn!We’re going to share some tips and strategies on how to take what you learn not as a failure, but as feedback, and how to turn that around and use it to improve your business. We’ll also share how you can start getting intentional about seeking feedback in order to find your bestseller fast.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:We want to help you get ready to make BIG MOVES in 2023, because we know you have MASSIVE goals for this year - and we have the tools to help you reach them!! This is why we are hosting our FREE workshop series, The Product Boss’ Guide to Your Best Year Yet. The first workshop kicks off on Thursday, January 19th so be sure to sign up now to save your spot!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

Can a business do social good while still making money? It’s absolutely possible — and we’re gonna show you how!Rasheda Weaver is a professor of entrepreneurship and innovation, having taught over 1000 students globally, and the founder and CEO of Weaver’s Social Enterprise Directory, which celebrates entrepreneurs and organizations making a social impact through their businesses. She has been studying the social impact of businesses and how they can magnify their impact by making more money.We’re going to dive into where you can get started if you want to do social good, the first steps in incorporating social impact models such as giving back or social hiring, and how to be a socially conscious entrepreneur while still living the life of your dreams! Rasheda also discusses all of this in more depth in her first book Social Entrepreneurship (which was recently released!) so be sure to grab your copy!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Click here to grab a copy of Rasheda Weaver’s book, Social EntrepreneurshipLearn more at rashedaweaver.comConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

You know what they say: New Year, new word! Well, maybe not, but that’s what we’re saying this year as we pick our word of the year for 2023!Every year people tend to set New Year's Resolutions, resolving to improve themselves in some way. While those can have their place, we here at The Product Boss like to choose a word of the year instead. Not only does this free you up to work on self-improvement all year, but it helps to guide your actions year-round instead of giving you a finite goal that, let’s be honest, you’d probably drop by mid-January anyway.We’re going to share what a word of the year is, our process for selecting our words, and some tips on choosing the right word for you and your year. Whatever word you choose, we know this is going to be your year, friend!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

The year is wrapping up, and for most of us the busiest season of the year is already behind us. For many of us, this has been a challenging year, but hopefully one full of growth and good times as well!After busy seasons, it’s so important to audit your business — your launches, promotions, new products, and individual months — and take stock of what worked, what didn’t, and what you’d like to change.We’re going to walk through the questions you should be asking yourself as you do this audit to cover all of your bases, identify what’s working in your business, and create a plan to tackle next year using everything you’ve learned.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

You know we are big fans of using Shopify for your small business, and now we get to hear from someone whose job is sharing the stories of entrepreneurs who use the platform to thrive. Shuang Esther Shan is the host of the Shopify Masters podcast. She’s a storyteller at Shopify, and is fascinated by how change is created through commerce.We’re gonna hear an insider look at what’s happening at Shopify to help support product bosses around the world. She shares how Shopify assists retailers at point of sale, how to present consistent messaging and presence seamlessly across different channels, advice for simplifying and sharing your message, and the best tools, apps, and strategies for growing on Shopify.We love sharing the stories of business owners both big and small and how they got to where they are today, and that’s just what the Shopify Masters podcast is all about. Listen in for examples of product-based businesses seeing incredible success!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen: Shopify MastersWant to try out Shopify yourself? Visit theproductboss.com/shopify to get started!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

We love sharing inspiring entrepreneurial journeys with you, and this one is a dream! We’re live at Café Lola in Las Vegas, talking with the co-founders Lin Jerome and Alexandra Lourdes, all about how they have grown an unbelievable empire that started with a marketing agency and a dream to own a bright and vibrant coffee shop.We dive into their story, partnership, and dynamic: What inspired this dynamic duo to get into business in the first place, and how that has taken off more than they ever imagined.They also share advice on making the move from your day job to your passion project, the struggles of dealing with and overcoming imposter syndrome, how creating elevated experiences helps you stand out in a crowded market, and how to launch your business to a warm audience using organic marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at ilovecafelola.comFollow Lin on Instagram: @lin_smith_jeromeFollow Alexandra on Instagram: @alexandra_lourdesFollow Café Lola on Instagram: @ilovecafelolaConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

We all know the holiday season is the busiest time of year for (most) product bosses! But as you reach your hard stop date, is it time to stop making money, shut down, and enjoy the holidays? What if we told you that you can slow down, celebrate the holidays with your family, and make more money in your business — all without having to fulfill another order? You absolutely can!But wait — how do you keep generating revenue without having to push yourself (or your employees) to make another product or ship another order? The answer, friends, is gift cards!We’ve all been there. You need a last-minute gift or you aren’t sure what to buy someone, but you don’t want it to be something generic or from Amazon. What better than buying a gift card to support a small business? We’re going to share how you can put together a quick and easy last minute offer and marketing message to let customers know that you’re here to help them with their gift-giving needs.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductboss

You know more than anyone that starting and running a successful business isn’t easy. In fact, things can get so difficult that you may just feel like breaking down into tears. Well, we’re here to tell you if that’s how you feel, it’s totally okay to cry.Not only is it okay, but it’s also necessary. As women, we’re working in a man’s world, which means the challenges we face are even bigger. We don’t have to pretend that it isn’t hard — because it is.Whether they’re happy tears, sad tears, tears of frustration or anxiety or overwhelm or elation, it’s all okay. You’re a human being, and that’s amazing, so let it all out! We’re here for you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:TikTok: @theproductbosspodcastConnect:Website: theproductboss.comInstagram: @theproductboss

Our Product Boss Inner Circle Mastermind is the only way to get direct access to Minna and Jacqueline. While we’ve talked about it on the show before, people always ask: What’s it like inside the Product Boss Inner Circle Mastermind?One of the benefits of being in the Inner Circle Mastermind is the ability to reach out to us in audio messages and receive a response from us, whenever you need us! We’re going to share two different ways we coach our Masterminders in this episode to give you an inside peek at what goes on behind the curtain.You’ll hear from Kristin Carlin, the owner of Rustic Grace, as she looks to what she has to do next in order to grow her business. Then you’ll hear us read a hot-seat question about customer acquisition out loud in one of our mastermind calls to see how it plays out live within the group. See how being surrounded by the right community can move you from stuck to clarified action in just a few minutes!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven-figure business owners to collaborate and discuss high-level strategy with, then check out The Product Boss Inner Circle Mastermind! You’re invited to apply now to join us! Applications are NOW OPEN, but only for a limited time so don’t delay!!Connect:Website: theproductboss.comInstagram: @theproductboss

Every product boss is a self-made success story in the making! What can we learn from studying the most successful self-made women out there?We’re talking about Forbes ranking of the United States most successful women entrepreneurs, executives, and entertainers. We look at what they all have in common, and what you can learn from their stories to help you succeed in your own entrepreneurial journey. We also hope it’s inspiring to see so many women out there showing what’s possible for any of you.While the women on this list are the cream of the crop, every self-made woman is worth celebrating. If you’re a self-made business owner on your way to world domination, we invite you to join the waitlist for The Product Boss Inner Circle Mastermind — and maybe we’ll see your name on this list next year!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: theproductboss.comInstagram: @theproductboss

It’s the holiday shopping season! And as small business owners, we thought it would be fun to put some good karma out into the world and shop our small business shopping directory. Let’s switch gears from business owner to consumer and help support other small businesses just like yours!One of the easiest ways to shop is by recommendation, so whether you’re working hard in your business or taking a moment to relax with some pumpkin pie, we’re going to share some of our favorite brands and products to make things even easier for you.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yours Truly Gift & Flower ShoppeRosebud's TeesEllen HutsonPretty InappropriateGlass Ladder & Co.Vana Chupp StudioBlooming Botanicals HempBlue Moon BakeryThe Naked CupcakeChuco RelicDomeDockDallas Caramel CompanyCardinal Rule PressExplore hundreds of other small businesses in our Shop 1 in 5 Directory! Happy shopping!Connect:Website: theproductboss.comInstagram: @theproductboss

Growing a business is hard. There are a million and one things you could be doing to grow your business, but when you can’t do everything, how do you know the right thing? While there’s no one-size-fits-all approach to growth, there are some frameworks you can follow to pick the things that are going to compound and drive growth for your business.Ali Kriegsman is the Co-Founder and COO of Bulletin, a wholesale B2B marketplace that was recently acquired by Emerald. She has previously graced us with her presence on the Product Boss Podcast before, where she shared the stories of small businesses as they embark on the journey to build big empires.Ali was recently kind enough once again to speak to our Product Boss Inner Circle Mastermind group where we have expert guests come in once a month and share their advice. Her conversation was so valuable that we wanted to bring a portion of it straight to YOU! In this episode, she talks about scrappy, real growth and affordable, tested tactics to grow your brand through creating more organic content, which is just one of her five frameworks for growth.If you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Read: How to Build a Goddamn Empirealikriegsman.comInstagram: @alikriegsHow to Build a Goddamn Empire with Ali Kriegsman Co-Founder of BulletinIf you’re a Product Boss who is making a minimum of $300k+ in your business and you are looking for an exclusive community of other high-six and multi-seven figure business owners to collaborate and discuss high level strategy with, then check out The Product Boss Inner Circle Mastermind! Spots are limited so make sure you join the waitlist today to be the first notified when applications open!Connect:Website: theproductboss.comInstagram: @theproductboss

If you’re running a business, you possess creative genius. Sometimes after being in the weeds for too long we start to lose track of that genius. As we head into 2023, it’s time to take your business to the next level and remember why you started in the first place!A lot of us forget the creative genius we have that helped us start our business. Even when your business is doing great, it can be easy to lose track of your “why” and what sets you apart from the competition. As your business grows, it’s more important than ever to dig deep into your purpose and your creative passions to move forward and we want to help you do that!You’re going to hear our Creative Genius keynote training we gave at our Product Boss Mastermind Retreat. We discuss unfair advantages, your secret sauce, marketing and how all of this relates to your creative genius! Plus if you’re running a multiple six-figure to multi-million dollar business and looking for a group of industry-leading Product Bosses to connect and thrive with, we’re taking applications for the Product Boss Inner Circle Mastermind! To apply, visit here.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:If you’ve reached the $300k+ to multi-million dollar stage in your business and you’re looking for support as you navigate this level, then we invite you to apply to The Product Boss Inner Circle Mastermind! This is the place for high-level strategy and collaboration so you can connect with other product-based business owners who get it and are going where you’re going. Spots are limited so don’t delay! You can apply here.Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss

Happy Thanksgiving! We are so incredibly grateful for you, our listeners, which is why we are excited to share this very special episode with you!Building a business isn’t easy, and your “why” has to be bigger than yourself and just making money. Many Product Bosses out there are building a business to create a legacy for their children. That’s why, for this special episode of the podcast, we’re interviewing some guests near and dear to our hearts: Our own kids!Oftentimes, we can lose sight of how involved our kids are in our businesses. This was a fun opportunity to teach them a bit more about what we do, find out what they think we do, explain why we do what we do and share what we are thankful for! For you, we hope this acts as a fun, inspiring, and motivational chat to help you reflect on what you want your business legacy to be.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss

How are you feeling going into the holiday season? Are you feeling confident and ready for your best year ever, or has the stress and overwhelm left you needing a pick-me-up? Your personal motivational coaches are here to give you a pick-me-up, put some pep back into your step and the drive back into your business!Whether you’re the kind of product boss that needs this pep talk because things aren’t turning out the way you had hoped, or you’re feeling super overwhelmed, we’re here to help you get the most out of the holidays and feel confident and capable throughout.We don’t just stop at motivation, though! We’re offering practical tips on how to reduce the feelings of overwhelm, take care of yourself, and move more off your plate, during your busiest time of year. Remember, we’re in this together. We want you to succeed, and we know you can! There’s room at the top for all of us!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss

Black Friday is one of the biggest days of the year for most businesses, and with that comes a lot of complications. When do you start building hype, how do you promote, and where should you be showing up? It’s a lot to think about — so we want to make it super simple for you and give you a promotional calendar you can steal and use yourself.We’re walking you through exactly what to do for your Black Friday promotion: How many emails to send, what you should say, when you should send them, and even providing a case study from a product-based business. We’re also going to show you ways to take things to the next level and get the most out of your holiday promotions!You can use this calendar just as it is, but there’s also one thing you can do to take it to the next level! Every business is different, and what we want is to see you test and try, customizing this to your business, your customers, and your schedule. By applying some strategy to this, you can have a successful Black Friday without (at least some of) the added stress.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Want to make sure your business is holiday ready? Then be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss

On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping experience that’s as smooth as possible. And nothing makes a potential customer abandon their cart faster than seeing extra costs at checkout, like shipping!Shipping is the #1 reason why customers change their mind at checkout, so what can you do to ensure they complete their purchase? We’re sharing our best strategies with you to ensure your customers click that purchase button.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Finding new customers can be tough, but what if we told you that your existing customers are actually who you should be focusing on right now?Studies show that repeat customers not only usually spend more than 30% more, but they are also more likely to continue buying from you! On today’s episode, we talk about repeat customers—how to make sure your current customers stick with you, clever ways to capture your customers’ attention, and ways to (re)connect with your customers after they’ve made a purchase.As always, share your ideas and wins with us at @theproductboss on Instagram. We can’t wait to celebrate with you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss—

Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it! There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!)  Try it out—it may just be the perfect strategy for your business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------------

We’ve all seen those businesses that seemingly come out of nowhere, and before you know it they’re making the news and raking in millions of dollars. But just because you’ve only just heard of them doesn’t mean they’re an overnight success—you’re just not seeing the years of work that came before.Katy Mimari is the founder and CEO of Caden Lane, a direct-to-consumer baby product brand, and it is incredible what she’s built this company into all by herself. While she now has an amazing team behind her she worked solo for years, and now the company is very close to earning nine figures.She shares stories and gives advice from her own personal experiences around:Why businesses should not hire early onCreating an unforgettable experience with your productWhat she’d do differently if she started a business todayBeing open to the organic evolution of your businessFeeling the fear and doing it anywaysFrom feeling the rush of a single online order to making more in a day than you used to in a year makes for quite the journey, and it doesn’t necessarily happen overnight. But if you have patience, take controlled risks, and keep pushing forward, it’s possible for all of you out there to achieve this as well!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Learn more at cadenlane.comListen to I'm That MomWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss-----------------------------------

A lot of times, when it comes to the Holidays, we’re all about how to make more money: driving revenue, making sales, and bringing in more customers. But today we’re going to talk about how to make money in a different way—by actually saving money.SO many of you have asked us where can I save money AND how can I save money which is why we created this mini-course called $2k in 30 Days to help you make AND save money right now in your business!. One of the biggest ways you can save money this holiday season: cutting out what doesn’t matter.We always say you should do what it takes to stand out in your business, whether that means fun packaging, bonuses, or freebies. But if you’re doing those things, you have to do them with purpose. It’s important to find out what’s actually making an impact and bringing in customers but then making sure that you’re also cutting out anything else.  We’re going to share some examples of businesses putting time, money, and effort into the wrong things—and how freeing it was to let them go!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Does your business need a quick cash injection? You may have extra cash hidden in plain sight, and we want to help you discover it! We’ve packaged our best tips, tricks, and strategies to save AND earn $2k in 30 Days.Want to make sure your business is holiday ready? Be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Connect:Website: theproductboss.comInstagram: @theproductboss

Patrice Washington is known as the Money Maven. She’s an investor in Lite Pink, a fully female-funded product business. She spoke at the founder of Lite Pink Lori Harder’s home about how people can define their wealth and bring purpose to their lives and their business.She learned, through her own financial journey of building a 7-figure business straight out of college, that building and running a business won’t provide happiness if you’re having to sacrifice your health and well-being in the process. She also learned that in order to redefine your wealth, you have to redefine parts of yourself. That’s how she came up with her Six Pillars of Wealth.Patrice defines the Six Pillars of Wealth as:Fit: the importance of being mentally and physically fitPeople: creating relationships that matterSpace: setting up your life to support youFaith: believing in something greaterWork: living your life’s purposeMoney: achieving the abundance that you desireWe do a deep dive into how leading your life from these pillars is what builds true wealth, and how you can level up these six aspects of your life.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Purpose Challenge at https://www.theproductboss.com/purposeFollow on Instagram: @seekwisdompcwRead: Redefine Wealth for YourselfWant to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

In this Minna-sode, Minna gives you her best holiday hot tip that’s going to help you this holiday season: Try it again.When we’re trying things in our business, we’re constantly testing out new and different strategies. Every time you try something new you’re learning and gathering more data about your products and customers, but we rarely take what we learn and apply them to the things we’ve done in the past.Whether your business is at a different level or you're just a different person now than you were before, you are bound to see different results when you look back on what you’ve done, give it a tweak, and try again.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Want to make sure your business is holiday ready? The be sure to download our FREE crash course, The Product Boss’ Guide to Getting Holiday Ready Checklist, to receive our very best advice so that you can have your most successful holiday season ever!If you’re wanting access to new strategies to expand your toolbox this holiday season, all while receiving the support of an incredible community of product-based business owners, then join the M$M waitlist today!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

We are SO proud of our Multi-Stream Machine students! So many of them have had major wins and transformed their lives and their businesses, and we want to share some of those stories with you—specifically the journey of where they came from to where they are today!We’re going to look at Annika of HeyMavens!, who used the money she earned from MSM to pay for IVF and be able to have her baby, and also used the lessons she learned to help her team operate the business seamlessly during her maternity leave. We also spotlight Jelena of Buckaroo Bling and everything she’s been able to accomplish since joining MSM. And third, we take a look back at Emily of Mama Bear Bakery, who used the confidence she gained from MSM to create a plan for her business to be able to take that next step forward.Whatever size business you have, whatever market you’re in, the strategies you learn in MSM will help you find your path to profit. You’re a scrappy, creative entrepreneur. This path is not for everyone, but we know that you can make it happen. And if you need support along the way, we’re here to help!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Female Founder: Put on Your Big Girl Panties and Show Up Live Annika Benitz Chaloff of Hey Mavens!Buckaroobling.comReady to take your business to the next level by improving your systems, visibility and increasing your sales? Then sign up now for the Multi-Stream Machine waitlist so that you can be notified the next time doors open! We can’t wait to share your success with you!Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

What do you do if social media is just not working out for you? Sometimes it feels like the algorithms are programmed to work against us instead of for us. If that’s how you feel, we’re going to tell you what to do instead.You’re not alone. Instagram, Facebook, whatever your preferred platform of social media, the same thing is happening: The same old tactics just aren’t working like they used to. We’re going to share how you can change your approach to social media so that you start tracking the right metrics, striving towards goals that move the needle, and most importantly saving you time in your busy schedule.Learn all of this in our signature course, Multi-Stream Machine, which also includes 24 tested and easy ways to grow your email list, 29 ways to make $2k in just 30 days, and so much more.  If you’re ready to sign up now, head to multistreammachine.com.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

Who wouldn’t love a cash injection of $2k into their business over the next 30 days? Thankfully, it’s possible—and we’re gonna share some ways you can make it happen!We’ve seen so many ways that people can make money, both through our own businesses and the hundreds of product-based entrepreneurs we’ve worked with. We know that you can make this happen, we’ve seen it again and again, and we want to make it happen for YOU.Best of all, these ideas—29 in total—are an added bonus to our signature program, Multi-Stream Machine! We break each one down into actionable steps, as well as examples of how other students have done it. If you’re interested, head here to join the waitlist. You can do it, we believe in you!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Suzi’s website: 1stladyofcolors.comFollow Suzi on Instagram: @1stladyofcolorsRead: I'm Not Really a WaitressNeed help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss