The Product Boss with Jacqueline Snyder

We believe it’s good to reintroduce yourself regularly, and often – especially when you’ve grown or evolved since your last introduction. So here we go again: we’re Jacqueline and Minna, nice to meet you!We kicked off the Product Boss podcast back in January of 2018. We all know a lot has changed since last week, let alone in the last four years. The same certainly applies to us as we’ve written a few new chapters in our own stories. So, we’re dedicating this episode to letting you know who we are, now, and what our journey has been as to how we ended up here.We all remember the first day of school; reintroducing yourself can feel weird. But, as you may remember, the more you do it, the easier it becomes! Reintroducing yourself is a great habit to build as it reinforces the story of your brand and product so that everyone knows who you are and what your business is all about.In a world where connections mean everything, don’t forget that offering a deeper understanding of yourself invites the same from others.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

If you’re like us and you’ve lost track of time through the pandemic, now is as good a time as any to reground and reset yourself to have your best year yet. 2021 has been a devastating year in many ways, but in purely business terms, some of you have seen some amazing profits. Either way, it’s time to start thinking about the new year ahead. Human beings need to reset and recalibrate every now and then, so let’s do just that as we step into 2022. Our top advice for 2022 is to level up… level yourself up! Whatever level you’re at, let’s kick things up a notch. It might seem daunting at first, but – trust us – you’ll look back in 2023 wondering why you didn’t take these steps earlier. Everything you do this next year should be with one thought on your mind: How am I going to take my business to the next level? And if that all sounds too lofty or unattainable, let’s focus in on one of the easiest, most tangible things you can actually do to make it a reality: invest. Don’t worry, we’re not asking you to learn about the stock market. We want you to learn how to invest in yourself!Spending your hard-earned profits on things that you seemingly don’t need to keep the business running is a tricky hurdle to get over, but that’s what investing in yourself takes. Think of the long term benefits involved and their ability to multiple your results. And remember, what you don’t invest back into your business becomes profit that you’ll be taxed on. If you’re listening to this, you already understand the value of investing in yourself in terms of time. The next step is simply overcoming the mental hurdle that stops you from spending money on your own development and personal growth. The next step above something like listening to a podcast is enrolling yourself in a course or even more formalized education, then, getting involved with your community or with a mentor, and, finally, joining a Mastermind. We cover all of these steps in further detail in this episode. Only a tiny fraction of people ever follow through on their new year’s resolutions to make real changes in their lives. You owe it to yourself to be one of them. Grow your product business to the next level and be the best product boss you can be. We sincerely hope our podcast and perspectives are helping you get there and continue to do so into the new year and beyond.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

In this episode, we are bringing back Kevlyn Walsh, founder of Festive Gal, who you may remember from episode 155 of our Pivot & Sell series back in May of 2020. We have had the honor of working with Kevlyn, for almost a year now, in our Mastermind program and she is going to share with us where her business is at now (hint: it's multiple six figures!)At the start of her journey, Kevlyn was a school teacher who knew she wanted to leave the the education field when her school went on strike in 2019. Since Festive Gal was making about the equivalent of her teacher's salary, she knew it was time to leave her old life behind to become a full-time entrepreneur. Now, Festive Gal brings in multiple six figures!Kevlyn’s major growth during the pandemic had her worried that her success was a total fluke and that it wouldn't last in 2021.  She was able to strategically implement and lean into some new things which has allowed her business to continue growing and scaling to new levels.As a result of these actions, Festive Gal brought in even more sales in 2021 than 2020! hanks to wholesale, Festive Gal is now in 200 stores, and have a permanent showroom space. Early on, Kevlyn realized that she needed to clone herself three times to continue to be able to operate the company at its new levels – so that’s what she did. She hired two more people just like herself to take on the workload. Since then, Festive Gal has expanded to a team of eight! Continuing an established pattern with our guests, she points to participating in Masterminds, specifically The Product Boss Mastermind,  with likeminded people as a catalyst that helped her handle each new step of her entrepreneurial journey. Kevlyn's growth and success of Festive Gal over the past couple of years is an excellent example of how surrounding yourself with fellow product based business owners, who are at the same level as you, can make all the difference in your business journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Festive GalFestive Gal on IGEpisode 155: Pivot & Sell Stories: Even When You Are Scared Lean In with Kevlyn Walsh of Festive GalProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

Marcel Schwantes is an international speaker, executive coach, and syndicated columnist attracting more than 1.5 million readers per month to his thought leadership pieces. His work has been featured in Inc., Time, Forbes, Business Insider, Fast Company, CNBC, and more global media outlets.He’s also the host of the wildly-popular podcast Love In Action, born out of Marcel’s belief that strong leadership and company culture start with human empowerment. The truth is, “employee engagement” is a really cold way of saying that you need to care for your employees. When you call it what it truly is – love – you start to see how those behaviors translate into good business outcomes.He gives us some incredible advice regarding how to grow and scale a small business without ruining the work culture. Surprise! It always comes back to leadership. When you’re hiring based on a shared set of values, rather than hiring as quickly as possible in order to grow, you see that those values actually scale rather well.We also talk about what sets apart the companies that make Monday-to-Friday drag and those that people love to work for, as well as the six distinct behaviors you can put into place to start seeding a healthy and happy culture.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:marcelschwantes.comListen: Love in Action PodcastSchedule an appointment for Virtual TrainingInstagram: @marcel.schwantesProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries—because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

Happy holidays! We’re excited to be re-airing one of our favorite episodes of the Female Founders series to, once again, highlight the amazing work of Ann Williams of Yearly Co. Hear the amazing story of how she went from making jewelry in her garage to running a successful brick-and-mortar shop – just the kind of inspirational story that’s perfect for this time of year.Ann is someone we’d known for a long time before having her on the podcast. She was famous in our world after starting an amazing business based on a family tradition where her grandfather would gift her grandmother a gold bangle every year that they were married.Eventually it became clear that they needed a reliable place to buy gold bangles. Different jewelers charged different amounts for products of varying quality. Ann decided she would start making these high-quality bangles herself.One thing led to another and soon she was bringing on an intern, and then hiring full-time staff. It can be daunting to put people on your payroll, but Ann says it was something she had to learn to be comfortable with because, ultimately, they were better at some jobs than she was. The right choices are always what’s best for the product, the customers, and the business – even if they’re hard to make at first.Her experience has pushed her away from diversifying, as she instead prioritizes the improvement of their current products and serving the niche they now dominate. As Ann says, she learned to “grow forward, not in 10 directions.” Serving loyal customers is always the right choice as opposed to pushing to an expanded audience that may bring with it a diluted interest in your project. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Yearlyco.comYearly on InstagramProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductbossConnect:Website: theproductboss.comInstagram: @theproductboss

So, you’ve started your business and things are going well. What are the income milestones you should look out for, now? And how can you leverage your success into further growth? In this follow-up to episode #298, “Stages of a Product Business on the Way to $100k,” we tell you exactly how.What about salary – when should you expect that to kick in? Have you considered how things like scaling and delegation might evolve on your journey? There are distinct stages in the lifespan of any business and it’s super helpful to know what they are. For example, once you hit the million-dollar stage, you can’t be expected to do it all anymore. And, once you enter the acceleration stage, you shouldn’t be deciding everything yourself any more, either.This is about stepping into your strengths so that your business can become the best version of itself that it can be. It might seem unimaginable right now, but the goal is to find other people you can rely on so that your business can function without you. This is your path to a million dollar product-based business and beyond.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Product Boss episode #298: “Stages of a Product Business on the Way to $100k”Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

Ep. 320: Today we are delivering to your earbuds a special episode from one of our favorite super-successful handmade businesses, Susan Gordon Pottery. So many makers wonder how to create their dream lives while following their passions. In this episode, Susan Gordon, the founder and Chief Creative Officer of Susan Gordon Pottery shares about being in the top one percent of Etsy to opening a brick & mortar and having products sell out within MINUTES, Susan's journey through business, life, and Masterminds shows the limitless possibilities of being a maker.Support and follow Susan at:Susan Gordon Pottery WebsiteSusan Gordon Pottery InstagramBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

With the holiday season in full swing, we thought we'd explore the one big thing that all successful people seem to do: consciously choose who they surround themselves with.You probably hear this advice a lot, but what does it actually mean? This goes for almost anything in life, but if you have a goal, it helps to be surrounded by people who share it with you. Think about how much help it can be to surround yourself with fellow moms when you first have a kid, or how many people find success losing weight after joining a diet group. The same principles apply to business!Spending your time with people at the level you want to achieve has so many benefits. They understand your problems in a way that other people who haven’t been where you are, don’t. Consciously or not, they’ll show you the path to where you want to be if you’re looking in the right places and asking the right questions.If that sounds too simple on paper and you’re wondering how on Earth you can actually go about making it a reality, that’s where Masterminds come in. They’re a place full of like-minded individuals looking to grow together through connecting with one another and contributing to the group’s common betterment. Find the people you thrive best with, and make your goals a reality, too.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought-after producer and purveyor of beautiful, handmade home decor pieces.Ashley started her career working with the world famous Muppets. Specifically, she was a producer and director on Sesame Street, tasked with finding ways to produce content and grow the brand on new and emerging platforms. That’s arguably the start of her entrepreneurial journey, as she had to go out and discover new possibilities and turn them into reality before anyone else had laid a path yet.The skills she developed on Sesame Street transferred right over into launching and running a product line – especially one like Meridian which is sold direct to consumer, and without a reliance on paid ads.Ashley talks about how she believes the pandemic contributed to the rapid growth she's seen over the last couple of years - her business was fortunate enough to remain operational as the rest of the world closed down and, with everyone stuck indoors, people started making an effort to decorate their homes as nicely as possible. We also get into the deeper introspective side of business building. What is your identity? Are you a business, just a shop, or a full-blown brand? In Ashley’s case, it seems pretty clear that she’s now operating as the latter! Then we explore what the future holds for Meridian and how Ashley is continuing to turn her plans into reality.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Meridian on InstagramMeridian WebsiteProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductboss

Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by women, for women. The journey has been way more complicated than we ever imagined, so we wanted to share our story so that you can learn a little bit about what to expect when you invest, and why you should do it! Investing is one of those topics that’s often not discussed out in the open – and that’s especially true when it comes to women. There’s no reason for that. It’s just going to take a little bit of a push to change things. Now that we’ve seen how beneficial investing can be, we want to kick the door down and hold it open for the next woman to come through.Lite Pink is something special. It’s a completely female-run business, and more than that, it’s completely female-funded, too. We’ve found it amazing to be a part of something so impactful. We’ve now joined a club made up of other female investors, and our investor calls give us amazing access to work alongside these other entrepreneurs and learn from them in a way we never would have been able to before. Remember: collaboration over competition! As two first-generation Americans, how could we ever imagine having a literal seat at the table – or, in this case, tables full of 40+ powerful females. And all of them were investing too. It’s a level we never knew we could actually reach.This is a more candid conversation, as we share a personal mix of humble pride, tears and laughter. We’re learning so much through this experience and we want to share it with you. We hope to inspire you to start having the rare conversation about women and wealth. Lite Pink has a similar mission to us: to connect women around the world. We're so excited for you to listen!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Lite Pink Guide to the Holiday Season - a free guide filled with gifts, exclusive discounts, and gift guides that support woman-owned and small businesses to make your holiday shopping so much easier.Product Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductbossFollow Lite Pink on Instagram: @drinklitepink

In our Bosses & Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, what you can learn from them, and what you should be doing, yourself. It went down so well that we wanted to bring you a snippet from the show and encourage you to go and watch the full thing!Christmas is here! It’s not even Thanksgiving yet, but all of the big stores have already switched over their branding for the holidays. They’ve done the hard work and laid the groundwork, so now it’s time to follow their leads! The Shop 1 in 5 business directory has been festively transformed, too.It can seem early to be thinking about it, but it’s so important to set the mood, and get customers ready for when they decide that they want to do their holiday shopping, whether it’s right now or Christmas Eve. The aim should be to create an experience for consumers that turns shopping into more than a chore that needs to be completed. Turning your store – online or otherwise – into an activity or something fun makes it all the easier to gently nudge shoppers toward seeing the potential of your products as gifts. Connect the dots for them, and they’ll thank you for doing them a favor! This clip left us feeling inspired and motivated to tackle the rest of the week, and we hope it does the same for you. To hear this episode in full (and for future episodes of Bosses & Breakfast) visit our Facebook and Instagram pages. Bosses & Breakfast takes place every Wednesday at 11am ET. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch the full episode this snippet came from (and future Bosses & Breakfast sessions) on FacebookOr watch them on InstagramProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductboss

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them?Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of November as an entire Cyber Month – and remember, you can always change your plans as you go.Cyber Five is made up of Thanksgiving, Black Friday, Small Biz Saturday, Sunday, and Cyber Monday. For many, they can be the five busiest shopping days of the year, so it’s important to make sure you go in prepared and with a plan.Listen for our three rules to make sure you can take on the challenge in a way that’s easy and enjoyable. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsMastermind students mentioned in this episode:Kelly of Cayla Gray- Instagram: @caylagrayco, Website: https://caylagray.com/Greg of Lodestone Candles- IG: @lodestonecandles, Website: https://lodestonecandles.com/Debbi of Do Good Adventures- Video on her Shop 1 in 5 Listing, IG: @dogood_adventures, Website: https://dogood-adventures.com/Connect:Website: theproductboss.comInstagram: @theproductboss

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand. Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Desired Brand EffectTracy MatthewsFlourish & Thrive AcademyConnect with Tracy Matthews on InstagramJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductbossTracy on Instagram

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget?Your social media strategy can practically become a form of advertising on its own, not to mention leveraging your own personal network and, of course, taking advantage of the Shop 1 in 5™ Pledge.But our favorite alternative to running ads is: collaborating. Collaborations can be paid, but the best ones take the form of a mutual exchange where you and someone else both give each other something and get something back of value in return. Maybe you’re an online-only business who can collaborate with a brick and mortar shop by running a pop-up in their shop for a day. Or maybe you want to team up with another business to run a joint giveaway promotion. The possibilities are endless. Just remember to keep your collaborations with businesses who have a relevant audience to the one you want to reach. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Fun Fall Foodie Giveaway videoJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductboss

What’s moving you forward, and how are you driving your results? We addressed this question in a recent Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning responsibilities to your business efforts, how to review them and how to pivot when needed. Plus: we share real-life case studies to inspire you to keep showing up and get results faster. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to make it all happen.In this episode, we talk about the best ways to reward yourself and when, and share some examples of ways we’ve done so in the past to help put things in perspective. Hint: Rewarding yourself with a trip to the Galapagos in ten years doesn't cut it! We’re talking small-scale moments of bliss, decisions that hinge on the difference between three shavings of truffle mushroom and five. (We explain that part in a classic Product Boss dinner story.)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsIf you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country. Debbie took an old hobby and turned it into something even the TikTok generation can get behind. There’s so much to learn from her story – especially now that she’s entering her post-COVID strategy phase. Hearing the way she’s embraced being a product boss is inspiring stuff!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Connect and support Debbie Hodge & Stitched Stories:Official SiteInstagramPinterestFacebookEtsyThis episode was recorded live on Facebook. Check it out here!Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your social media journey. Remember, it’s not about spending thousands of dollars on influencer marketing or using bots, it’s all about building personal trust with your community and harnessing sales through meaningful connections.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The reel highlightJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram. Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience?In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tips on how to create a backup plan when you’re forced to pivot your outreach strategy. Plus: learn how your email list and our Small Business Shopping Directory are the powerful marketing combo you need to skyrocket your brand. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year, and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now! We have limited spots available.

The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join.Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks. During a recent episode of Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "what if" spiral, silence your inner critic and get clear on what you truly want in business and life. Tune in to learn how to pay the bills and get aligned with your vision – not other people's timelines. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle. In this episode, we show you how we earned more free time outside of the workplace to cherish our leisure time by delegating, hiring in alignment with values, and trusting the team we built. It’s easier said than done, but finding the freedom to invest in the things you love is a beautiful way to celebrate everything you’ve accomplished so far. Tune in to discover how we did it, and how you can too!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses & Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there. From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals. Tune in to learn about how our community can help you unleash your inevitable potential! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductbos

Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your product-based business to solve a problem and your customers are waiting for you to connect with them by telling and showing them. Tune in as we walk you through how you can talk about your product, show the value to your customers, and feel good about it. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! This is the first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads! Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 and still found the time to take six weeks off. She has created a six-figure B2C business model that syncs with her needs and used her intuition and imagination to create a brand experience that goes beyond just selling candles. Tune in to hear how she maximizes profitability with a small email list and the creative ways she makes long-term connections to her audience. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: bellavidacandles.comInstagram: @bellavidacandlesThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Doors close TONIGHT at 7pm EDT!Connect:Website: theproductboss.comInstagram: @theproductboss

Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark?Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you back and give you clarity on your personal path to profit so that you can make those six-figure dreams a reality. You’ll realize you’re not alone on this journey and take inspiration from others to find your own way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheerlead her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream group, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.After getting burnt out from her first business venture, Annika Benitz Chaloff felt like a failure and literally threw her entire inventory in the dumpster. Now, she’s bringing in 40k a month, has been able to employ a team of 13 people, stayed as a handmade business, created a vast social media following, and a gorgeous storefront in Nashville, Tennessee. Tune in to discover how Multi-Stream Machine changed her business outlook and life foreverBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: heymavens.comInstagram: @heymavensxoThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers, and has perfected her marketing and sales strategy. She now crushes her goals and has made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of.In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. Everyone always asks us: “How do I grow my business, what do I need to do?” And everyone always wants a concrete or linear answer. But, here’s the thing: it takes testing and it takes trying. This episode is all about testing and trying (what we’ve done on our own paths and within this same mantra of entrepreneurship) and how to move forward in your business. How can you test and try in your business? Let’s get started on how you can approach testing and trying in product, platforms and marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine open TOMORROW!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it, doors are only open for a limited time!Connect:Website: theproductboss.comInstagram: @theproductboss

You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of our video training of our FREE 5-day challenge that over 10k product bosses go through every year to make their holiday season epic.Today, you can listen to the very first day of the Rock Your Holiday Promotions Challenge and if you love it, we invite you to join this free challenge so you can get access to the slides, worksheets, action steps and community to help you through. Sign up here! By the end of this challenge, you'll know exactly what you will be selling this holiday season, what products you will offer, what dates your promotions will be held and know how to boost your sales even beyond the holiday season. All for free. All in the month of September! Can you imagine how you will feel in just a few short days knowing that you have prepped this early for the holidays? Join us! It starts today  September 13th.---Holiday season is just around the corner, and this year will be a game-changer for online businesses. Are you ready for the holiday rush?Don’t worry; we’ve got you. This episode gives you a roadmap to the “Cyber 5” and how to prepare for the important dates that will be crucial for your end-of-year success. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss

While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that you need to think about so you have a roadmap from conception and creation, right through to becoming a (thriving) company. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss to see behind the scenes and other fun happenings.

Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” we’re referring to. This episode is a segment taken from our weekly “Bosses and Breakfast” live sessions, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We reflect on some golden nuggets of wisdom from "Miracle Morning Millionaires" by Hal Elrod and apply them to some of our clients' businesses to show how you can increase exponentially when you take intelligent shortcuts. Plus, we bust the typical product business myths that are holding you back from upleveling your business – and your bottom line. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)Sign up for the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Read: “Miracle Morning Millionaires: What the Wealthy Do Before 8AM That Will Make You Rich” by Hal ElrodConnect:Website: theproductboss.comInstagram: @theproductboss

The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it counts. Tune in to hear how we apply the 80/20 rule to business and help you push your best sellers forward. Focusing on the products that embody your concept will make your company memorable in a saturated market. After this episode – and our Rock Your Holiday Promotions Challenge – you’ll have everything you need to get 100% with 20%!  Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Watch the FREE live workshop series where we show you how to:Get more done in less timeScale your product-based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearWatch before the replays expire on Sept 5! https://www.theproductboss.com/replayGrab your copy of The 80/20 Principle here

When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel and hear the real world potential. We examine how b.e.happe designs grew her hat knitting company while traveling with her kids on the road, and discuss the intelligent strategies that helped DomeDock elevate their offering and diversify their marketing channels. Lastly, we chat about getting creative with your product and harnessing the power of social media to create beautiful results like Oakland Tea Co. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series where we show you how to:Get more done in less timeScale your product based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearSign up here rockyourholidaypromotions.com/workshop-sign-upb.e.happe designs: Website: behappedesigns.com Instagram: @behappedesignsDomeDock: Website: domedock.com Instagram: @dome_dockOakland Tea Co.: Website: oaklandteacompany.com Instagram: @OAKLANDTEACOConnect:Website: theproductboss.comInstagram: @theproductboss

Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals. Tune in to gain tips on how to shut out the noise hindering your vision or taking you down a rabbit hole that doesn’t make sense for your brand – or your customers. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss

We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential. First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value. Secondly, makers can be millionaires. It's all about surrounding yourself with the right people and seeing real-life maker-to-rich stories you can relate to. Tune in to hear about just a few of our incredible self-starters who turned their maker business into a well-oiled product machine. Still don't believe us? Join our free Makers Guide to Scaling Workshop to uncover the secrets to uplevel your business and reach your dream goals. Let's MAKE it happen! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss

This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach our end-of-year goals. With the holiday season creeping up on us and consumer spending on the rise, it’s time to set priorities so we can end this year on a high. Listen in to find out how we’re clearing our schedules and getting our to-do list done! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upJoin the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss

The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part workshops to get you holiday ready. Tune in to hear how we're conquering the pain points most product-based businesses deal with during this sales quarter and how you can do more than ever without sacrificing time spent with those you love. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upJoin the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses. The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process. In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Small Business Shopping Directory Explore the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business. Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.Resources:The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.Connect:Website: theproductboss.comInstagram: @theproductboss

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results. Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results. This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for The Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is a production of Crate Media.

Ep. 281

Ep. 280Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 279Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 278Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you'll hear us refer to 2020, the takeaways and a-ha's still ring true and will help you make an impact this year. We answer some of your holiday content questions like "How do I engage with my customers without sounding sales-y?" "How do I connect with my customer's needs this holiday season?" and "How can I make the holiday season different this year?". Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 277:Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask yourself about your business to ensure your systems and processes are laying a good foundation. If you want your ideal client to not only find you but become a raving fan and learn how to diversify your revenue streams, this episode is for you!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna