The Product Boss with Jacqueline Snyder

In our Bosses & Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, what you can learn from them, and what you should be doing, yourself. It went down so well that we wanted to bring you a snippet from the show and encourage you to go and watch the full thing!Christmas is here! It’s not even Thanksgiving yet, but all of the big stores have already switched over their branding for the holidays. They’ve done the hard work and laid the groundwork, so now it’s time to follow their leads! The Shop 1 in 5 business directory has been festively transformed, too.It can seem early to be thinking about it, but it’s so important to set the mood, and get customers ready for when they decide that they want to do their holiday shopping, whether it’s right now or Christmas Eve. The aim should be to create an experience for consumers that turns shopping into more than a chore that needs to be completed. Turning your store – online or otherwise – into an activity or something fun makes it all the easier to gently nudge shoppers toward seeing the potential of your products as gifts. Connect the dots for them, and they’ll thank you for doing them a favor! This clip left us feeling inspired and motivated to tackle the rest of the week, and we hope it does the same for you. To hear this episode in full (and for future episodes of Bosses & Breakfast) visit our Facebook and Instagram pages. Bosses & Breakfast takes place every Wednesday at 11am ET. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch the full episode this snippet came from (and future Bosses & Breakfast sessions) on FacebookOr watch them on InstagramProduct Biz Owners at $200k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, sign up here for our FREE live training, The Proven Path to a Million Dollar Product-Based Business, where we will discuss the 3 stages of business to grow and level up to a profitable million dollar business that works for you. The Product Boss Mastermind has limited spots available that are open for consideration to applicants $200k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. It’s holiday-ready, too! Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductboss

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure we’re prepared, and make the most of them?Thanksgiving used to mark the beginning of the holiday shopping season. Nowadays, it’s more like a midpoint. Don’t be afraid to start early, and do things in a way that suits you. Some people treat all of November as an entire Cyber Month – and remember, you can always change your plans as you go.Cyber Five is made up of Thanksgiving, Black Friday, Small Biz Saturday, Sunday, and Cyber Monday. For many, they can be the five busiest shopping days of the year, so it’s important to make sure you go in prepared and with a plan.Listen for our three rules to make sure you can take on the challenge in a way that’s easy and enjoyable. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsMastermind students mentioned in this episode:Kelly of Cayla Gray- Instagram: @caylagrayco, Website: https://caylagray.com/Greg of Lodestone Candles- IG: @lodestonecandles, Website: https://lodestonecandles.com/Debbi of Do Good Adventures- Video on her Shop 1 in 5 Listing, IG: @dogood_adventures, Website: https://dogood-adventures.com/Connect:Website: theproductboss.comInstagram: @theproductboss

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and Flourish & Thrive Academy, where she mentors product makers and designers to help them multiply their businesses. And, now, she’s sharing even more of that wisdom through her book, The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand. Tracy has built multiple successful businesses using a methodology she invented to solve problems she was encountering in her own life. That turned into what she teaches now, and our conversation covered everything about it from the importance of creatives and makers in business (and just in general!), to how we should build businesses around our lives instead of forcing our lives to fit around a business.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Desired Brand EffectTracy MatthewsFlourish & Thrive AcademyConnect with Tracy Matthews on InstagramJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductbossTracy on Instagram

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently went through a huge iOS change and ads no longer perform the way they used to. So what other options are there for marketing, either without Facebook or on a budget?Your social media strategy can practically become a form of advertising on its own, not to mention leveraging your own personal network and, of course, taking advantage of the Shop 1 in 5™ Pledge.But our favorite alternative to running ads is: collaborating. Collaborations can be paid, but the best ones take the form of a mutual exchange where you and someone else both give each other something and get something back of value in return. Maybe you’re an online-only business who can collaborate with a brick and mortar shop by running a pop-up in their shop for a day. Or maybe you want to team up with another business to run a joint giveaway promotion. The possibilities are endless. Just remember to keep your collaborations with businesses who have a relevant audience to the one you want to reach. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The Fun Fall Foodie Giveaway videoJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsConnect:Website: theproductboss.comInstagram: @theproductboss

What’s moving you forward, and how are you driving your results? We addressed this question in a recent Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages) and simply had to share it with you all. Tune in to learn how to activate the results you want through smart investment that efficiently uses your time and money. We unpack how to start assigning responsibilities to your business efforts, how to review them and how to pivot when needed. Plus: we share real-life case studies to inspire you to keep showing up and get results faster. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and go – often for the sake and benefit of others, our business, our customers, and our futures. But, what about right now? We can’t forget to take account of the good work being done and consistently reward ourselves for putting forth the effort to make it all happen.In this episode, we talk about the best ways to reward yourself and when, and share some examples of ways we’ve done so in the past to help put things in perspective. Hint: Rewarding yourself with a trip to the Galapagos in ten years doesn't cut it! We’re talking small-scale moments of bliss, decisions that hinge on the difference between three shavings of truffle mushroom and five. (We explain that part in a classic Product Boss dinner story.)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.Attention: It's the Biggest Small Biz Holiday Collab Ever: For the month of November, over 200 businesses from our Directory are offering exclusive discounts. Don't miss it! Get your FREE discounts guide here: www.shop1in5.com/dealsIf you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pandemic, Debbie seized control of a difficult situation and turned it into something special that’s now enjoyed by countless people across the country. Debbie took an old hobby and turned it into something even the TikTok generation can get behind. There’s so much to learn from her story – especially now that she’s entering her post-COVID strategy phase. Hearing the way she’s embraced being a product boss is inspiring stuff!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Connect and support Debbie Hodge & Stitched Stories:Official SiteInstagramPinterestFacebookEtsyThis episode was recorded live on Facebook. Check it out here!Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on board, we’re revealing the top three ways to drive sales on Facebook and Instagram, with tried-and-tested strategies for connecting with your audience on posts, ‘lives’, and DM’s. The best part is you can start right now, wherever you’re at on your social media journey. Remember, it’s not about spending thousands of dollars on influencer marketing or using bots, it’s all about building personal trust with your community and harnessing sales through meaningful connections.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The reel highlightJoin the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now. We have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Breakfast show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we decode how the power of language helps attach meaning to your business goals to navigate the busiest time of year. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram. Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching halt. Product-based business owners who rely on social media felt the squeeze. How did you stay connected to your audience?In this episode, we explain why it’s so important to diversify your business across multiple platforms and give you helpful tips on how to create a backup plan when you’re forced to pivot your outreach strategy. Plus: learn how your email list and our Small Business Shopping Directory are the powerful marketing combo you need to skyrocket your brand. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS. Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year, and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales – without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you're a six to seven-figure business and would like to be considered for The Product Boss Mastermind, apply now! We have limited spots available.

The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product businesses this holiday season and every day. A place for you to be visible to new customers. The Directory is ready for more small businesses, like yours, to join.Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now along with hundreds of small businesses - it’s the go to directory to discover, support, and shop small businesses all in one place.Connect:Website: theproductboss.comInstagram: @theproductboss

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?Are you still trying to work out your game plan to increase your customer base? If you’re ready to get your brand in front of more eyes then tune in to this episode where we give you the actionable steps to grow your customer list. Plus: get the intel on short and long-term strategies to build a foundation for immediate impact, and future growth. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives can trigger all sorts of limiting beliefs to come up and stop us in our tracks. During a recent episode of Bosses & Breakfast (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed how to shift out of a hypothetical "what if" spiral, silence your inner critic and get clear on what you truly want in business and life. Tune in to learn how to pay the bills and get aligned with your vision – not other people's timelines. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a balanced life is something we’re always striving for in The Product Boss Community. Your business should fill your bank account – and your passions – in a sustainable way that works for your lifestyle. In this episode, we show you how we earned more free time outside of the workplace to cherish our leisure time by delegating, hiring in alignment with values, and trusting the team we built. It’s easier said than done, but finding the freedom to invest in the things you love is a beautiful way to celebrate everything you’ve accomplished so far. Tune in to discover how we did it, and how you can too!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses & Breakfast, our live talk show (every Wednesday at 11 am ET on our Facebook and Instagram pages), we discussed the importance of setting financial goals to aim for before calculating the steps to get there. From taking a closer look at your daily expenses to re-investing to further your path, we share the secrets of how to become a full-time product boss – and earn the salary you deserve! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Watch this entire episode of Bosses & Breakfast on Facebook or Instagram.101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! The first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads!Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductboss

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn from a textbook, rather it is an innate mindset and it is truly hard work.Learning to be resourceful and resilient throughout your entrepreneurial journey is not a set formula you can use. To truly lean into a business mindset, you need to know how to get out of your own way and be ready to get up and keep going when obstacles arise. We’ve done it (multiple times), and we’ve helped thousands uplevel their mindset to meet – or even exceed – their business goals. Tune in to learn about how our community can help you unleash your inevitable potential! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go to directory to discover, support, and shop small businesses all in one place.If you're a 6-figure to 7-figure business and would like to be considered for The Product Boss Mastermind, apply now, we have limited spots available.Connect:Website: theproductboss.comInstagram: @theproductbos

Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk show, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We often get asked, ‘How do I sell without sounding sale-sy’. It’s time to shift your mindset and learn that selling is not a negative or bad thing. You started your product-based business to solve a problem and your customers are waiting for you to connect with them by telling and showing them. Tune in as we walk you through how you can talk about your product, show the value to your customers, and feel good about it. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)101+ HOLIDAY CONTENT IDEAS Beyond the Discount is YOUR shortcut to creating a marketing strategy for the 2021 holiday season so that you can create content that successfully resonates with your customers during the busiest season of the year and gets you loyal customers that actually buy from you! This is the first-ever holiday content marketing plan designed to help you grow your customer base and increase your product sales - without spending a single dollar on ads! Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Jess Miller was making candles as a hobby up until the pandemic. After investing in Multi-Stream Machine and nurturing her small but loyal following, she made $120,000 and still found the time to take six weeks off. She has created a six-figure B2C business model that syncs with her needs and used her intuition and imagination to create a brand experience that goes beyond just selling candles. Tune in to hear how she maximizes profitability with a small email list and the creative ways she makes long-term connections to her audience. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: bellavidacandles.comInstagram: @bellavidacandlesThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Doors close TONIGHT at 7pm EDT!Connect:Website: theproductboss.comInstagram: @theproductboss

Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a path forward to up level your product based business to reach that validation revenue mark?Tune in as we unpack the three stages to $100k, from ideation and profitability to large-scale growth and big profits. We’ll identify the obstacles holding you back and give you clarity on your personal path to profit so that you can make those six-figure dreams a reality. You’ll realize you’re not alone on this journey and take inspiration from others to find your own way.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out www.multistreammachine.com. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.When Rachel Dunn struggled to sell her handmade jewelry in 2018 and 2019, she didn’t give up. Instead, she invested in building a support network that could cheerlead her on as she juggled being a mom with a full-time job. Since joining the Multi-Machine Stream group, she found the answers and tools to build her business. Now, she’s hit 1000 orders on Etsy and growing her sales platforms. Her order requests went up 83% this year, and she is aiming to make $52k next year – and this is her side hustle!Tune in to get inspired from Rachel and questions we answer from the community. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Etsy: etsy.com/shop/racheldunnjewelryInstagram: @racheldunnjewelryThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.After getting burnt out from her first business venture, Annika Benitz Chaloff felt like a failure and literally threw her entire inventory in the dumpster. Now, she’s bringing in 40k a month, has been able to employ a team of 13 people, stayed as a handmade business, created a vast social media following, and a gorgeous storefront in Nashville, Tennessee. Tune in to discover how Multi-Stream Machine changed her business outlook and life foreverBrought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: heymavens.comInstagram: @heymavensxoThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode inspires you and proves you can build and grow your business the way you want to.Stacy Kramer is a maker and started selling handmade crochet plushies last September and hasn’t looked back since. After joining Multi-Stream Machine (our signature course), she was able to hone in and identify her best-sellers, and has perfected her marketing and sales strategy. She now crushes her goals and has made a potential deal to have her product in a Hallmark store.Tune in to find out how she transformed her business with us in just 90 days and made her investment back from purchasing Multi-Stream Machine in only 10 weeks! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Website: atelieh.caInstagram: @atelieh.crochetThe doors to our signature course Multi-Stream Machine are NOW OPEN!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Check out Multi-Stream Machine. This is the last time to join in 2021! Don't miss it!Connect:Website: theproductboss.comInstagram: @theproductboss

Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy you can think of.In this episode, we dive into the various ways you can test and try things in your business and share lessons learned from our past experiences. Everyone always asks us: “How do I grow my business, what do I need to do?” And everyone always wants a concrete or linear answer. But, here’s the thing: it takes testing and it takes trying. This episode is all about testing and trying (what we’ve done on our own paths and within this same mantra of entrepreneurship) and how to move forward in your business. How can you test and try in your business? Let’s get started on how you can approach testing and trying in product, platforms and marketing.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:The doors to our signature course Multi-Stream Machine open TOMORROW!! This is where we teach product-based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it, doors are only open for a limited time!Connect:Website: theproductboss.comInstagram: @theproductboss

You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of our video training of our FREE 5-day challenge that over 10k product bosses go through every year to make their holiday season epic.Today, you can listen to the very first day of the Rock Your Holiday Promotions Challenge and if you love it, we invite you to join this free challenge so you can get access to the slides, worksheets, action steps and community to help you through. Sign up here! By the end of this challenge, you'll know exactly what you will be selling this holiday season, what products you will offer, what dates your promotions will be held and know how to boost your sales even beyond the holiday season. All for free. All in the month of September! Can you imagine how you will feel in just a few short days knowing that you have prepped this early for the holidays? Join us! It starts today  September 13th.---Holiday season is just around the corner, and this year will be a game-changer for online businesses. Are you ready for the holiday rush?Don’t worry; we’ve got you. This episode gives you a roadmap to the “Cyber 5” and how to prepare for the important dates that will be crucial for your end-of-year success. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss

While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that you need to think about so you have a roadmap from conception and creation, right through to becoming a (thriving) company. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge where over 10,000 product bosses come together every year to create EPIC holiday sales. See you there! (Sept 13th-17th)What will you learn?Day 1: Mark the most crucial Holiday Dates for every product-based business.Day 2: Create Your Best Offers to take advantage of the holiday hype.Day 3: Amplify the Holiday Mood and share it with the world.Day 4: Pre-schedule your Holiday Promotions so you’re ready to sell at the right time to your customers.Day 5: Boost your sales to create a revenue-generating plan BEYOND the holiday season and into 2022.You don’t want to miss this, join in now!Connect:Website: theproductboss.comInstagram: @theproductboss to see behind the scenes and other fun happenings.

Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” we’re referring to. This episode is a segment taken from our weekly “Bosses and Breakfast” live sessions, which we do every Wednesday at 11am (ET) on our Facebook and Instagram pages. We reflect on some golden nuggets of wisdom from "Miracle Morning Millionaires" by Hal Elrod and apply them to some of our clients' businesses to show how you can increase exponentially when you take intelligent shortcuts. Plus, we bust the typical product business myths that are holding you back from upleveling your business – and your bottom line. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Check out Bosses & Breakfast every Wednesday at 11 am (ET)Sign up for the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Read: “Miracle Morning Millionaires: What the Wealthy Do Before 8AM That Will Make You Rich” by Hal ElrodConnect:Website: theproductboss.comInstagram: @theproductboss

The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it counts. Tune in to hear how we apply the 80/20 rule to business and help you push your best sellers forward. Focusing on the products that embody your concept will make your company memorable in a saturated market. After this episode – and our Rock Your Holiday Promotions Challenge – you’ll have everything you need to get 100% with 20%!  Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Take the Rock Your Holiday Promotions Challenge (Sept 13th-17th)Watch the FREE live workshop series where we show you how to:Get more done in less timeScale your product-based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearWatch before the replays expire on Sept 5! https://www.theproductboss.com/replayGrab your copy of The 80/20 Principle here

When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we’re fortunate to see incredible success stories from our community, so we thought we would present a select few today, so you feel and hear the real world potential. We examine how b.e.happe designs grew her hat knitting company while traveling with her kids on the road, and discuss the intelligent strategies that helped DomeDock elevate their offering and diversify their marketing channels. Lastly, we chat about getting creative with your product and harnessing the power of social media to create beautiful results like Oakland Tea Co. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series where we show you how to:Get more done in less timeScale your product based businessUnlock your best selling productsBe totally prepared for the busiest time of the yearSign up here rockyourholidaypromotions.com/workshop-sign-upb.e.happe designs: Website: behappedesigns.com Instagram: @behappedesignsDomeDock: Website: domedock.com Instagram: @dome_dockOakland Tea Co.: Website: oaklandteacompany.com Instagram: @OAKLANDTEACOConnect:Website: theproductboss.comInstagram: @theproductboss

Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners face at some point in their growth trajectory: imposter syndrome! When it comes to decision-making, it’s important that you (and only you) are in the driving seat, and you’re asking the right questions to reach your unique goals. Tune in to gain tips on how to shut out the noise hindering your vision or taking you down a rabbit hole that doesn’t make sense for your brand – or your customers. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss

We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired to build and scale your company to its full potential. First off, makers do not have to make everything they sell. Outsourcing does not depersonalize your connection to the brand or dilute your product's value. Secondly, makers can be millionaires. It's all about surrounding yourself with the right people and seeing real-life maker-to-rich stories you can relate to. Tune in to hear about just a few of our incredible self-starters who turned their maker business into a well-oiled product machine. Still don't believe us? Join our free Makers Guide to Scaling Workshop to uncover the secrets to uplevel your business and reach your dream goals. Let's MAKE it happen! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upConnect:Website: theproductboss.comInstagram: @theproductboss

This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach our end-of-year goals. With the holiday season creeping up on us and consumer spending on the rise, it’s time to set priorities so we can end this year on a high. Listen in to find out how we’re clearing our schedules and getting our to-do list done! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upJoin the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss

The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part workshops to get you holiday ready. Tune in to hear how we're conquering the pain points most product-based businesses deal with during this sales quarter and how you can do more than ever without sacrificing time spent with those you love. Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the FREE LIVE workshop series: rockyourholidaypromotions.com/workshop-sign-upJoin the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses. The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process. In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life! Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Join the Small Business Shopping Directory Explore the Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductboss

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business. Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.Resources:The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.Connect:Website: theproductboss.comInstagram: @theproductboss

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re diving into the backend of Google and exploring the different ways you can improve your visibility as a small business on Google search results. Most of us have a vague idea of what a keyword is; we use them whenever we’re searching for the latest must-have on Google. However, fewer people are fluent in keyword manipulation and how to climb up the rankings on Google, sidestepping the big brand coverage to be seen on the first two pages of search results. This episode breaks down search word relevancy, the boosting capabilities of quality backlinks, and why featuring your business on The Small Business Shopping Directory could help your Google visibility. You’ll step away with the actionable steps (and words) to elevate your rankings online RIGHT NOW. What are you waiting for!?Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Sign up for The Small Business Shopping Directory Connect:Website: theproductboss.comInstagram: @theproductbossThe Product Boss is a production of Crate Media.

Ep. 281

Ep. 280Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I grow my email list?" In this episode, we are here to help with tips for you to get more email subscribers and start using your list as your new superpower!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 279Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 278Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you'll hear us refer to 2020, the takeaways and a-ha's still ring true and will help you make an impact this year. We answer some of your holiday content questions like "How do I engage with my customers without sounding sales-y?" "How do I connect with my customer's needs this holiday season?" and "How can I make the holiday season different this year?". Grab your pen, notebook, and PSL because today we're talking all about what makes holiday content so unique!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 277:Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask yourself about your business to ensure your systems and processes are laying a good foundation. If you want your ideal client to not only find you but become a raving fan and learn how to diversify your revenue streams, this episode is for you!--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 276: Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify​. With a background in design, project management, and business, she focuses on building high capacity, cross-functional teams in growing tech companies. She created the first-ever UX Research team and as her focus shifted, she moved into the role of General Manager for Core Product, building the company’s flagship product along the way. She is currently focused on scaling Shopify in the United States by enabling independence and success for entrepreneurs in the entire Region.Lynsey discusses how listening to the Shopify audience and innovating early in the Pandemic not only assisted countless businesses to get online for the first time but further solidified the Shopify brand by supporting small and local businesses. From showing up for your audience to pivoting and providing a better experience than Amazon, to continuing to invest to remove any obstacles that your consumers face. Listen in, you'll want to hear how you can innovate and better connect with your audience.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today.  If you're new here, we are so excited to share one of our most popular episodes ever with you. If you're a longtime listener, we still encourage you to tune in and listen. You never know what new lessons and "aha" moments might stand out to you now that didn't before.Being so immersed in the product world, we have seen firsthand the trends of the changing landscape of retail and how the product business marketplace is rapidly-changing in the modern world. In this episode, we are going to share four hard truths about product based businesses which might push you out of your comfort zone, but also must be considered if you are serious about growing your business.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partners are an incredible duo that know how lonely and isolating motherhood can be and they share it truthfully, honestly, and with comedy. Their hilarious honesty and friendship have led to an incredible career as podcasters and now as product bosses with their recently launched brand, TAYLIVI.In this extra special episode, we're getting a behind-the-scenes look at how these phenomenal women went from biz besties to biz partners to life partners. Their mission is to give mom's a space where they know they are not alone, free of judgment, and are able to find fun in motherhood. From going on tour to creating memberships and building a product-based business inspired by their daughters, Cat & Nat share how they balance business and motherhood. Support and follow Cat & Nat at:Cat & Nat WebsiteCat & Nat InstagramTAYLIVI Website--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Sounding Sale-sy. If you're new here, this episode will give you a freebie that will help you stand out. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!We believe that video is the number one way to convert and connect with your customer. That's why today we're giving you this extra special freebie! This exact 30-second video script will help you show up and stand out. We've seen SO many of our students use this script and gain confidence and sales. Thirty seconds of bravery leads to a 30-second video that can change how you stand out this quarter.[Download the script here]--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 272: Today we're sharing a conversation we had with not one, but two, very special guests - Angie & Mike Lee, the brother and sister partnership behind Soul CBD. Together, they created a product-based business to help people with natural products. With different and unique backgrounds, Angie & Mike have grown an incredible business that provides relief to millions of people. In this episode, they're sharing how they built a business from the ground up, the importance of their brand, and how being authentic to themselves set their brand apart.Connect and support Angie and Mike at:Soul CBD WebsiteSoul CBD InstagramAngie Lee InstagramMike Lee Instagram--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey. If you're new here, this episode will help you understand your customer's journey to buying. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!Knowing your customer's journey is key to understanding how you can best serve them. But how do you map out a customer journey? In this episode, we're breaking down how you can understand your customer on multiple platforms whether they are there to discover brands & products or when they have the intent to buy.This episode originally aired at: https://www.theproductboss.com/thepodcast/episode90Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourneyLinks mentioned:The Product Boss Mastermind--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strategist, Sabina is dedicated to amplifying the voices of small business owners. With her business, Press for Success, she's able to help turn business owners into PR pros.Today, she's sharing her wealth of knowledge on how to feel confident in knowing what you need to get your product-based business out there. From showing up in media to building strategically, Sabina is sharing her expert tips. Get ready to learn the tools you need to know for what matters most in showing up for your product-based biz.Support and follow Sabina at:Press For Success: https://www.pressforsuccess.com/bundles/press-for-success-all-access-membership?ref=5e0e32Sabina Hitchen InstagramLinks mentioned: The Product Boss Mastermind --Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales. If you're new here, this episode will give you three ways to boost your product growth and sales. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!So often we hear product bosses wondering how they can get more sales and boost growth in their product-based business. In this episode, we're going over three simple and effective ideas to help product-based biz owners get to their bottom line. If you're ready to focus on what's working, get on new platforms, and keep it simple then this is the episode for you!This episode originally aired at: https://www.theproductboss.com/thepodcast/episode84--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Ep. 268: Joining us today is the brilliant Kelly Roach, Founder of The Unstoppable Entrepreneur, host of The Unstoppable Entrepreneur Show, and Co-Founder of Give Her Courage. Kelly helps turn overworked service-based entrepreneurs into seven-figure CEOs, by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the speed and agility of the most powerful online marketing strategies of today.In her second time joining us on the show, Kelly is sharing how she believes in empowering education to allow individuals to achieve financial freedom. From building a team, empowering yourself, and making your vision your north star in your life and business, Kelly is talking all about how to allow your vision to drive your life. She's giving tips on how to build a team and stay true to the vision and values you have in your business.Connect and support Kelly at:The Unstoppable Entrepreneur WebsiteThe Unstoppable Entrepreneur ShowGive Her CourageStarting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 267: In today's episode, we're reairing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new here, this episode will give you the three emails that every product-based business needs. If you're a long-time listener, we still encourage you to tune in and listen. You never know what new strategies may stand out to you now that didn't before!One of our most popular questions is "What emails should I be sending my customers?" In this episode, we're sharing the three most important emails you should have set up for your product-based biz. Grab your pen and notebook - these examples are ones you won't want to miss!This episode originally aired at:https://www.theproductboss.com/thepodcast/episode91--Brought to you by The Product Boss Mastermind. Imagine where could your business be in 3 months, 6 months, or 12 months if you went all-in on your business now! It’s time to level up and become the visionary of your business. The Product Boss Mastermind is designed to facilitate a breakthrough year in your business and life through coaching, connections, and true masterminding. If you're ready to take the leap and never make a decision alone again, apply to join The Product Boss Mastermind NOW! Space is limited and we're looking for serious product-based business owners who are ready to grow into 6 or 7-figure product bosses.--Links mentioned:The Product Boss Product Biz Community*KlaviyoActive CampaignSign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"*Please note we decided to become affiliates of the partners above because we LOVE them so much. We wanted to be able to offer our community and listeners discounts, free trials, and more by partnering with these brands. And we only partner with brands we actually use. We may earn a small commission as affiliates of these brands.-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna