The Podcast Fast Track

Your podcast intro is one of the first things a listener hears. So it's essential that it is written well and conveys the emotion, info, and calls to action that will make people continue listening and subscribe.I go thought my process of crafting an intro in this episode.

Your podcast intro has 7 seconds tohook listeners or lose them forever. Most podcasters blow it withgeneric music and boring introductions. Let's talk about the sounddesign psychology that separates amateur podcasts from the onespeople actually binge.*The Brutal Truth About FirstImpressionsYou've got brilliant content.Game-changing insights. Stories that could transform lives. Buthere's the thing - if your intro sounds like garbage, nobody willstick around to hear any of it.Bad sound design pushes people awaybefore they even get to your brilliance. It's like showing up to abusiness meeting in pajamas. Sure, you might be a genius, butnobody's going to take you seriously.After 13 years of producing podcasts,I've seen it all. The good, the bad, and the "oh dear Lord, makeit stop." Let's make sure yours falls into the first category.Watch along as I show you how to do this yourself on this video:https://www.youtube.com/watch?v=vxiP2w1LI00&feature=youtu.be

A podcast could revolutionize your business, fill your client funnel, and help you network like never before.

The brutal truth about your failing content strategy (and the 3-second rule that changes everything) The 3-Second Death Rule That's Killing Your ContentYour reel has exactly three seconds to live or die. Three seconds before viewers scroll past, potentially lost forever. And here's what makes it worse: when viewers swipe past, the algorithm doesn't forget about it—it actively punishes you.It's a brutal truth!  While you've been making content, successful creators have been making something completely different. There's a massive distinction that's costing you hundreds of thousands of views. Gone are the days when you could simply pull highlights from your podcast and expect them to perform. The game has completely changed, especially in the last year.Those creators getting 200,000 views understand a fundamental shift in how short-form content works—a shift that most creators completely miss. It's not about better content or fancier editing. It's about understanding what your reels actually are (hint: they're not what you think).The Content Creator's Secret WeaponWe're not content hopers. We're content creators. But most creators are hoping for viral moments instead of engineering them. The difference between 200 views and 200,000 views comes down to specific techniques you can implement before you even hit record.There's a pro technique I use with interview guests that turns boring responses into viral gold—without making your guest look bad. In fact, it makes them look even more expert while giving you complete control over the viral potential of your content. This single technique has transformed how my clients approach their podcast interviews.But here's the thing: none of this works if you don't understand your audience's deepest pain points. I've developed a specific questionnaire that digs through the layers to find your true niche and audience. Once you have this clarity, creating scroll-stopping content becomes almost automatic.You can check that out right here.The Framework That Changes EverythingThe worst content mistake you can make isn't what you think. It's not about poor quality or bad audio. It's something that makes viewers ignore you forever and triggers the algorithm to bury your content even deeper.I've developed a specific framework for creating what I call "scroll-stoppers"—content that doesn't just get views but builds an empire. It involves scripting certain elements (but not what you'd expect) and understanding the three types of headlines that actually make people stop scrolling.In the full episode, I break down:- The exact 5-hook method I use before every recording- Two different recording strategies (one saves time, one maximizes viral potential)- How to pull 10 viral reels from a single piece of content- The spokesperson technique that saves boring interviews- Why giving away your best content actually makes you more money---Subscribe to the podcast or Watch the Full EpisodeReady for the complete system? This blog post only scratches the surface. In the full episode, I'm revealing everything—including actual examples of hooks that work and live demonstrations of how to implement them.📺 Watch the Full Video Tutorial🎧 Or prefer to listen? Get the complete breakdown on the Podcast Fast Track podcast, where I go even deeper into the psychology behind viral content and share client case studies you won't see anywhere else.Connect with AaronGet daily content tips and behind-the-scenes...

Remote recording for interviews and the like has always been a bit tricky and the platforms that provide recording of this type are always trying to improve.2022 brings us a lot of contenders for the title of "best remote recording platform."This episode is a handful of recordings of me and my right-hand audio-man, Aaron as we test out the top 11 platforms. You're going to hear about...BoomcasterCastCleanfeedClearcastIrisRemotelyRiversideSquadcastWelderZencastrZoomAnd we also tried Ringr, which has been around for some time but we got so frustrated trying to get it to work that we dropped the attempt. It could have been a bad day (for both of us?) but we made the call not to move forward with that portion of the recording and moved on.RESOURCES MENTIONEDBoomcaster - https://Boomcaster.com Cast - https://tryca.st Cleanfeed - https://Cleanfeed.net Clearcast - https://clearcast.io Iris - https://iris.fm Remotely - https://remotely.fm Riverside - https://riverside.fm (affliate link here)Squadcast - https://squadcast.fm (affiliate link here)Welder - https://GetWelder.com/remote-interview-recording Zencastr - https://zencastr.com Zoom - https://Zoom.us 

I have LONG wanted a Podcast Newsletter that provides content for me — an INDEPENDENT PODCASTER.I mean, it's OK to have industry news about who moved from what bigwig company to another biggerwig company in a higher profile industry-speak position... no problem there.But it's not relevant to me at all.So I've created an Indie Podcast Newsletter FOR Indie Podcasters, BY an Indie Podcaster. Abraham Lincoln would have said something like that if he were a podcaster.I'm calling it "Podawan" (hat tip to the Star Wars universe).I LOVE the idea of Podawan Learner... and since we are all bootstrapping, do it yourself kind of folks, we can be Podawans.Each episode or installment of the Podawan newsletter will include...An Education section that highlights stuff you need to learn or do betterA Success Stories section that tells of Indie podcasters who have actually done it.An Industry News section where I frame happenings in ways that matter to you.And an Editorial section... where I write an opinion piece based on issues within the podcast industry (and shock... it will be RELEVANT to Indie podcasters).Finally... I'll be taking LETTERS TO THE EDITOR... you can write your input about my opinions, industry stuff, something else. I don't care what it is. Send it to me.I hope you'll subscribe. It's going to be a fun and RELEVANT ride.Oh yeah... you can also find some fun, Podawan swag here.

Daniel J. Lewis has been building authority in the podcasting space since 2010.That’s when the very first episode of his show (a podcast about podcasting) “The Audacity to Podcast.” You can hear it here.Daniel has already been podcasting for about three years when I first came across his content and I can’t express the number of ways he’s helped me personally, both through his content and via personal email interactions we’ve had together.He’s a regular guy who is as genuine in real life as he seems on his show.THIS episode featuring Daniel J. Lewis features the story of how Daniel has used his podcast as a launching pad for SERVICES-based businesses - from website development to plugin development, to podcast consulting, Daniel has tried his hand at a wide variety of things — with varying levels of success. On this episode he shares...▷ His path into podcasting from a job he loved▷ How he built authority in a niche that was new to him▷ Choosing from the wide variety of income models▷ The power of perseverance in finding what fits youI hope you take the time to listen. Daniel doesn’t hold back and if you apply what he shares, you’ll move WAY forward in your attempts to monetize your show.

How successful can a niche podcast be?The answer likely depends on the niche. For example, back on episode 154 of this podcast Glenn Hebert, the personality and power behind The Horse Radio Network said this about his niche:”(Annually) We are well into five figures, and you know, in our niche, we’ll probably never get to six figures. I don’t see us ever doing that.”But his comments are about an expensive and specific niche, horses. What about if the niche in question is broader but very popular?Like Bourbon?While he was still in college, Kenny Coleman became a fan of bourbon (makes sense) and got into the “Bourbon Culture” from there. His interest became a passion and his passion has turned into a multi-six-figure business, all built on the back of a podcast that happened to become very, very popular.My theory? Kenny pursued something he loved that many others were growing to love at the same time, and he saw an opportunity to serve people like himself.Kenny and Ryan started their podcast from scratch, just like the rest of usGo back and listen to episode 1 of The Bourbon Pursuit podcast (you can find it here). There was nothing super special about it. Just two guys with a mic (maybe two) who were talking about something they enjoyed — bourbon. They set the stage, gave listeners an idea what to expect, and asked for feedback. I love what they said at the end of that episode...“If we suck, let us know, if it’s good, let us know. If you think something else would be cool, let us know. We just want to learn and grow as we go.”That is KEY: Ask for feedbackNo matter what your niche is, you won’t be able to serve your audience well until you know what they want. So figure out ways to ask them...What do they want to learn?Who do they want to hear from in the niche?What kind of skills do they need?What are the pains they feel related to the niche?These days Kenny and Ryan do that through a community that is managed, run, and kept alive by members of their Patreon supporters. But back at the beginning, they had to figure out ways to do it. Annual surveys were a tool they used. Soliciting listener feedback episode to episode helped. And little by little, they were able to dial-in their demographic and know how to serve their audience better.Quality matters, both technically and in skill levelKenny and Ryan started their podcast about bourbon back in 2015. Bourbon back then was NOT the thing it is today. Today it’s cool, hip, trendy, etc. , but back then, it was just a hobby for enthusiasts. But that began to change. More bourbon-related podcasts started showing up and Kenny (the Executive Producer of the show) realized he’d have to figure out ways to make their show better than all the rest.So he up-leveled the equipment they used. He improved their interviewing skills. He shot for higher-level guests and topics listeners said they wanted to hear.And the podcast continued to grow.Burnout happens to all podcasters at some pointThere was a turning point when Kenny felt he was going to have to give up the podcast. He was working a full-time job, was married, and had a child, and he felt that he was being pulled in too many directions. Between his job and the podcast he was working 80 hours a week and knew that without any payoff coming from his efforts, it didn’t make sense to keep making the kind of sacrifices he was making.He was open about the situation on social media and a fan reached out and suggested they start a Patreon. Kenny didn’t even know what it was. If you dont, here’s the nutshell: Patreon allows fans to support you on a donation level. You can set it up in a way they donate monthly, or per-episode you...

Do you EVER have issues coming up with new topics to cover on your podcast?If not, it’s only a matter of time. Every podcaster runs into the issue eventually - asking the question, “What ELSE am I going to talk about on my podcast?”It doesn’t matter if you’re just starting out or if you’ve been podcasting for a long time. It WILL happen to you.What then?How are you going to move forward and continue to serve your audience?I’ve got a content development exercise you’re going to LOVE!On this episode, I want to teach you a process I’ve implemented time and time again that enables anyone to have 10 to 15 interesting, helpful, immediately usable topics that can be recorded for individual podcast episodes, in JUST 30 MINUTES.If it sounds too good to be true, just listen. You’ll see the magic (but it’s NOT magic, just common sense) of taking this approach.It’s tapping into the knowledge you already have inside that noggin of yours and putting it to work for the sake of your audience.Ready? Hit the play button!If you’d like to take the DEEP DIVE into this approach, you can find it outlined in detail on this blog post: https://podcastfasttrack.com/podcast-workflow-step-2-generate-topics-bulk-record/

Every podcaster is looking for ways to grow her audience. Why? Hopefully, it's for reasons bigger than our own ego (if it's not, please — STOP podcasting right now).The best reason to work toward podcast audience growth is to better serve those who find our show interesting and or helpful. I know you agree with me, right?Scott Johnson is a guy who does that through a couple of podcasts, but the one we focus on in this conversation is what he calls his "passion project" — "What was that like?" It's an intriguing show that interviews real people about the bizarre and sometimes painful experiences they've had in life. (Check out this episode, "Robert was in a gunfight with pirates" to get a taste for yourself).Scott and I discuss the MAIN thing he's done to keep his audience growth heading upward — and it comes in THREE forms. He breaks it down on this episode.You'll enjoy this episode if you're interested in...the best ways to discover what kind of people listen to your podcasthow to find other podcasts that have a similar audience (listen to understand why this is important)making connections with the podcasters who host those showspartnering with other podcasters to grow your respective showsreal-life results that come from this strategypodcast mastermind groups: their benefits might surprise youMentioned on this episode"What was that like?" - Scott's podcast discussed on this episode: https://whatwasthatlike.com/Scott's The Computer Tutor podcast: https://computertutorflorida.com/MIDROLL: Podcast MastermindIf you're interested in growing your podcast by joining forces with other podcasters who are on their way to success (just like you), consider applying for the next Podcast Fast Track Podcast Mastermind. It's one of the best investments you can make in your podcast, hands-down. Not to mention the great ongoing cooperative relationships you'll make with other podcasters like yourself. APPLY FOR THE NEXT GROUP HERE.Other podcasters who share your audience are NOT your competitionOne of the things I've loved about podcasting ever since I started is the reality that it's a very cooperative space. Unlike other industries, podcasters seem more than generous to help others who are trying to grow a show just like they are. This conversation with Scott is an example (he's a very generous guy).Scott banks on that fact as part of his podcast audience growth strategy. It's an easy assumption to make because you know that other podcasters who your audience finds intriguing or interesting are attempting to grow their listenership just like you. Reaching out to them to investigate cooperative partnerships makes perfect sense.But it's not easy to do with all the SPAM hitting our inboxes these days. For that reason, I was super interested in finding out how Scott makes the most of his opportunities to partner with other podcasters. As I suspected, he doesn't use a copy-and-paste email template that can be modified for pseudo-personal outreach. He does the hard work required to ensure he's coming across genuinely and that his communication is cutting through the noise. Listen to find out the details because I ask him all the questions.What elements contribute to your audience growth outreach pitch being noticed?As I mentioned above, SPAM...

For the first time ever, podcast show notes display almost the SAME in all podcasting apps (thanks Apple).That brings up the question... what ARE show notes anyway? And how can I best use them?On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS.Keep reading.What ARE show notes?There are differing opinions or definitions out there for the term "show notes." Some people feel like it's a blog post length summary of a podcast episode, or maybe even a transcript of the audio.Others feel the term should refer mainly to the brief description of an episode you might find in a podcast app.Which is it?From my perspective as the Founder of a company that creates show notes for podcasting clients, it's both.Let me explain...Kill two birds with one stoneTo make the most of every episode of your podcast, you really NEED BOTH the longer blog post content that goes on your website, AND the shorter, abbreviated content that pulls into the podcast apps from your media host.Instead of creating a separate document or post for those two things, I suggest you create one MASTER post that you can use in a variety of ways to fulfill both needs... and social media elements while you're at it.But before we get to that, there's one last thing I want to say...Your listeners won't know what you've created for them if you don't guide them to itYou may follow the steps I'm about to give you and create the best show notes on the planet or within your industry or niche.But if your audience doesn't know they are available, they won't use them.It's YOUR job to ensure they know about the resources you create.I suggest you figure out a way to remind yourself to TELL your audience about your show notes EVERY TIME you record a new episode.Develop a bullet-point list you use when you record that reminds you of all the important stuff you need to sayAdd references to your show notes to that listWHERE DO YOU INCLUDE IT?Make the mention of your show notes a standard part of your call to action at the end of each episode.When guests share a resource, comment that you'll include it in the show notes or description.Your listeners will become aware of your show notes and become accustomed to looking at them when they need a resource... in time. Just be consistent.MAKE FINDING THE NOTES EASY FOR YOUR LISTENERSThe last stats I saw (early 2021) said that 85% of podcast listeners are listening on a mobile device. So think about that from a show notes perspective...If you're saying, "Check out the website for the show notes to this episode," you're making it HARD for your listeners to find them.Even if you refer to a specific short-link, you're still forcing them to open a web browser and find the show notes.HERE'S A BETTER IDEA...Since you know that the majority of your listeners are listening to your show on a mobile device, then point them to the description on their mobile device. I often say something like this..."That resource can be found in the description for this episode, and you can find that in the listening app you're using to listen right now. Swipe right, left, up, down... something and the description section will be there."Your show notes master documentFirst off, create a Google Doc that you can use as a template for your show notes. That way you don't have to recreate the structure every time you produce a new episode.You'll simply copy the template document, rename it, and away you go.What should your...

If you feel you don't know enough about the topics you want to podcast about, you are in good companyMaria Failla began her podcast, Bloom & Grow Radio because she DIDN'T know enough about how to care for her plants and saw it as a great opportunity to talk to experts who did. And by the way, isn't that a GREAT name for a podcast? It comes from a line in Maria's favorite song from the musical, "The Sound of Music" - Edelweiss.I was eager to talk with Maria about her journey because as a client, I've seen her go from almost no audience to an amazing following and enthusiastic membership community that's quite astounding. The lessons she's learned are ones any podcaster can benefit from, especially if you're looking to serve your audience in bigger ways, build relationships with sponsors that benefit them long-term, and therefore, fuel your podcast, AND make your podcast a full-time living kind of thing eventually.All of that is true of Maria and it just might be possible for you too. Give her a chance to convince you of what's possible!What you'll learn from Maria's story[2:32] Maria's monetization story: Where she's at now[4:32] Niche podcast ad sales | speaking opportunities | membership community[7:18] The wandering path: Why Maria thought 10 episodes would be it for her show[11:10] The first steps of monetization Maria started taking[14:35] How to leverage the power of the fact that you are your target listener[19:36] How to move affiliate relationships to sponsor partnerships🚨 Set up a MEMBERSHIP for your podcastIn this episode, I mentioned that I have a very successful membership once your podcast is rolling. You'll hear Maria speak about how she's doing that if you listen (you ARE going to listen, right?).I use a platform called Supercast, which I describe at the midpoint of this conversation. HERE IS MY AFFILIATE LINK to Supercast... and remember, if you use my link to sign up for Supercast, I'll send you my "Supercast Walkthrough" video to help you get it set up and get started.And to see how Supercast works, here is the link I share with my podcast listers that provides more information about my podcast partnership (what I call it instead of a "membership"): https://CareyGreen.com/partners[27:17] The membership Maria has created sounds amazing... she shares how you can build one too![33:06] Premium tiers are coming to Maria's membership... here's how she's setting it up[36:01] How Maria's self-doubt and ignorance led her to a vulnerable approach to her topics (that has been SUPER successful)[38:10] Getting past the fear of asking people for money to support what you're doing[42:01] Being friends with your sponsors removes the tension from the financial relationship and makes things more fun[44:51] Why "Bespoke" podcast ads are THE WAY TO GO with your sponsor relationships (it's a game-changer for you and your sponsor)If you're not an expert in your niche, that may be an IDEAL reason to start a podcastMaria says that she never expected her podcast to get past 10 episodes. There were a handful of reasons for that but the main one was that she thought she would probably run out of questions and guests by then. But as she got into things, it became clear to her that not only did she have more and more questions as she went along, but the audience was benefitting greatly from the content she was producing.That led her to one of the key insights that have...

Subscribe Is Gone (on Apple only, so far)Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case).What's the latest change?Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming).What users will see now when they click into a podcast they are considering is a button that says "Latest Episode."When they click that button......what happens? It plays the LAST 60 SECONDS of your most recent episode.Did you get that?Your MOST RECENT episode is going to be the Costco Sample for potential listeners. That's a big deal.It's easier for listeners to check out your show than ever before... but Apple is DICTATING how they do that... through the most recent episode.So you should consider if what you're doing during that first 60 seconds is...compellingintriguingentertaininginterestingprovocativealluringhelpfulIf it's not, this is a good time to make a change.What kind of change might you make?START WITH A TEASERMy episode this time started with what I'd call a "teaser." It's a creative way of introducing the topic.You can do this like I did, with unique or interesting music underneath.You could add a quote or clip from your guest that highlights the most interesting or compelling aspects of what they had to share.You could tell a story from your experience that illustrates the topic of your episode in an engaging way.There are so many ways to do it.What should NOT be in the first 60 seconds?ADS GO SOMEPLACE ELSEAdvertisements or sponsor spots should NOT be in the first 60 seconds of your episodes from now on.Think about it...If YOU were a new-podcast-searcher and found a show you thought might be interesting... and you clicked that "Latest Podcast" button... and you hear an...ADVERTISEMENT for the first 60 seconds...what would YOU think?What would you do?What would you wonder about that podcast and its creator?Long, boring, canned intros should be movedYou may feel you still need the canned intro you've been using. You know, the radio-announcer-gal who says the same blah-blah-blah at the beginning of every one of your episodes.That's OK... but don't put it within that first 60 seconds.You want to use that 60 seconds of audio real estate to its fullest potential.Give value.Hook your listeners.Build interest.Promise something.Make them WANT to keep listening.I don't think I've ever heard a canned intro that has made me WANT to keep listening.Have you?Stay tuned... this is likely not over!Apple is well-known for making unannounced changes like this, and then tweaking the change for weeks, months, sometimes years.So keep your eyes open. This feature is likely not going to stay exactly like it is.I'll do my best to keep you informed.

Glenn Hebert... is one of those guys who saw the value and power of podcasting early on. His "Horse Radio Network" has been in the podcasting game for a long, long time as a result.I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.How does that kind of thing happen? That's what I wanted to know.Glenn is quick to point out that his audience (horse owners) are an obsessive bunch (his words). They are eager and willing to spend lots of money on their horse hobby, so he's got a bit of a built-in "buyer's market" in his niche.But the principles he shares are applicable just the same.Listen to this episode to hear the story of how the HRN came about, how Glenn started monetizing, what the income is like now, and how he recommends you go about doing the same thing in your niche.

Can you see the opportunities that exist in your niche?If so, you'll gain further insight from listening to this episode. If not, you'll REALLY benefit from listening.Andrew Allemann seems to have a knack for noticing the opportunities, taking action on them quickly, and making the most of being first to meet the need the opportunity represents.In this episode Andrew shares...When he started his first business ventures (in college)The lessons he learned from working for a corporationHow he noticed the opportunity to become a leading voice in the Domain Name industryWhat he did to fill that need with what he had, on the cheapThe benefits podcasting brought to the tableHow podcasting revealed another need and Andrew's quick moves to capitalize on itAndrew's advice for wanna-be and already-started podcasters

Podcasting success comes in all shapes and sizes... and in any niche area you can think of.This episode is a case-study of sorts and focuses on a very specific niche podcast and the impact its had on it's creator — Mark Goldman.Mark is an accountant, and a recruiter for the accounting industry. His businesses help others succeed in the accounting field and help companies in need of a good accountant, find one.So why did Mark think it was a good idea to start a podcast for the recruitment side of his business? Because he was looking for a way to make his voice heard in the industry and serve his audience of incoming accountants and business clients.But here's the funny part, Mark barely knew that podcasts even existed when he was introduced to the idea. When he found out about it, did some homework, and realized it might be a good content creation option for his company, he dove in.In this conversation, Mark shares his mistakes, his frustrations, his dashed expectations, and what he's learned along the way. And as powerfully as any guest I've had on the show, Mark drops some gold nuggets about mindset, financing your podcast, revenue generation, and more.You're going to love Mark's unassuming manner and humble demeanor. But more than that, you're going to love the powerful concepts and mindsets he has to share about making your podcast a success, even if it's in a very small niche.Take the time to listen. You can thank me later.

It's not every day you get to have a "Podcast Hall of Fame" inductee on your podcast. But it's fun when it happens! In this case, it's because Dave Jackson is such a fun guy.He's known as "The Podcast Coach" and has earned the title since he's been podcasting since way back in 2005 and has published more podcasts of his own than most people have lived. OK, that's a bit of an exaggeration, but not much of one.Podcast Monetization Is THE TopicThis episode, Dave and I are talking about how to monetize a podcast — and we're not primarily referring to ad revenue when we say that. There are many, many, many ways to create a revenue channel accompanying your podcast and the limits are only as small as your level of creativity.Join us as we chat about the many examples included in his new book, "Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood." It's exactly what it sounds like.This episode introduces a series of episodes I'll be producing off and on over the next couple of months talking with podcasters who have approached the monetization issue from a variety of different standpoints. Some of them are in Dave's book. Others are not.Dave stuffFind Dave at https://SchoolofPodcasting.comFind his book at: https://www.profitfromyourpodcast.com/ - and I suggest you DO get his book.Check out Dave on the Podcaster's Hall of Fame

Get Into Jeremy's Podcast Marketing Course ASAP before it fills up! (Affiliate link)No doubt, marketing and promotion of your podcast, with a goal toward growing your audience with the RIGHT listeners, is a very difficult task. I know because I get questions about it from clients all the time.Are you struggling with the same issues? Dollars to donuts you are…Jeremy Enns has made a study of successful podcasters VS not-so-successful podcasters and he’s found a handful of things those on the plus side of the equation are doing that the others are not — even though it looks like the same thing from the outside.In this conversation, we cover all this stuffJeremy’s first podcast - an R-rated, Local Ice Cream Review show… reallyLessons learned from a co-hosted show (tech and intrapersonal)How Jeremy created his podcast business and began specializing in marketing5 out of 10 clients were growing their shows effectively. Jeremy’s deep-diveWhy you have to view the purpose of your podcast differently to be successfulJeremy’s view of marketing in general — and podcasting specificallyWhat the successful 50% of Jeremy’s clients were actually doingGenerative Marketing is Jeremy’s superpower — what IS it?A magic question: “What would make my show something you can’t wait to share?”Are you posting about your show on social in a way that is “me-me-me” centric?Providing value on social media even WITHOUT links back to your stuff (be generous)Think of your podcasting skill like that of learning a new instrumentGet Into Jeremy's Podcast Marketing Course ASAP Before It Fills Up! (Affiliate Link)CONNECT WITH JEREMYFind all of Jeremy’s offers at https://CounterweightCreative.co/podcastification Jeremy’s blog (mentioned at the end of the episode)Find Jeremy on LinkedInFollow Jeremy on Twitter: @iamjeremyennsAnd on Instagram: @iamjeremyenns RESOURCES MENTIONEDSmart Passive Income Podcast from Pat Flynn (one of my early influences too)All things Seth Godin are worth your time and money and… well, whatever you want to invest.Seth Godin’s podcast: Akimbo (I listen to this one, too)Get Into Jeremy's Podcast Marketing Course ASAP Before It Fills Up! (Affiliate Link)

Podcast monetization may be in your future. Even if you have a relatively small show. Really.How it is possible? By using a friction-free platform that enables you to simply produce bonus content that is available to paid-members-only.Sound like a pipe dream? It’s not. My guest on this episode, Jason Sew Hoy is leading a team that has created Supercast — THE WAY (in my humble opinion) for podcasters to build a membership by giving their audience more of what they already love: audio.In this conversation, Jason and I cover all the topics below in detail:The Supercast backstory - and why paid audio memberships are importantSome of Supercast’s original creators make MILLIONS per year from membershipsIs your podcast ready for a paid membership model?Supercast’s model shows how Howard Stern and Joe Rogan are getting ripped off!How average podcasters (300 downloads per ep) can make paid membership workWhat kind of “perks” can you offer your audience to incentivize subscriptions?Jason’s advice to those who wonder if they have adequate “value” to give to membersThe Candadaland success storySupercast works with any podcasting app your audience uses - easilyIf you’re at all considering monetization you must, Must, MUST listen to this episode. It will not only provide you with food for thought about monetization in general and explain why private podcast feeds are an amazing opportunity, but it will also give you lots of examples of how other podasters have succesfully done it, with large and small audiences alike.CONNECT WITH JASONSupercast - where Jason serves as CEOJason’s podcast: Supercasters (worth the membership to get the extended version)Jason on Twitter: @JSewHoyJason on LinkedInRESOURCES MENTIONEDMy supercast page (so you can see how the platform looks to listeners0Sam HarrisPeter AttiaRhonda PatrickBen Thompson’s newsletter: StratecherySubstack - newsletter and more platform mentioned by JasonPatreon (the membership service I moved away from)Canadaland (Supercast user and podcast)

Watering My Wife's PlantsShe asked me to SATURATE some of them... what does that mean? It means entirely soak them... cover them... overwhelm them with water!This episode is about THAT, for your podcast. Here are some of the best ways to do itSyndication (platforms) - my list of "how to" instructions: https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/This is Apple, Spotify, Google, Stitcher, etc. - use my list above to get your show on all the platforms you can!Social sharing / promotionPlatform appropriate frequenciesYour content and OTHER's contentco-schedule shares how often to share on each platform: https://coschedule.com/blog/how-often-to-post-on-social-mediaDo it the RIGHT way (Jeremy Enns upcoming episode) - empathy and generosityTRULY HELPFUL approachALWAYS include a link back to the full episode (1st comment?)Other methodsYour audience (requires you have a GREAT show they want to share)Ask them to share specifically (pause, ask, resume)Emails to your list asking for shares periodicallyOther people's socialMention other accounts related to your episode (at mention tag)Libsyn does a "Promote the tar out of yourself" Friday post - join the fun! https://twitter.com/libsyn and https://www.facebook.com/libsynTag Apple about your show (with a link to your show ON their platform) and maybe they'll help you promote! https://twitter.com/iTunesPodcasts and https://twitter.com/ApplePodcastsGuests should help you promote their episode, but don't always. Here are tips to help you help them help you. :)Trade magazines or publications/websites/mediaRequires scrappiness and hustleVA could do with the right instructions (but avoid being SPAMMY)Appropriately leverage relationships / groupsFind journalist emails - send articles / pitch ideasEPISODE SWAP / EPISODE PROMOSIdentify a similar listening audience first - https://graph.rephonic.com/Ensure it will be mutually beneficialTwo optionsPlan the date and pull the triggerScott Johnson, "What Was That Like" https://drive.google.com/file/d/1rP5xXidzXD_pCDyfKl1OJtD_z88Js-Vl/view?usp=sharingBUSINESS CARDSImage of my square cardTELL people that you podcastShare a card with those interestedLeave them in appropriate places (bulletin boards)With your check when you pay your dinner billCONFERENCESStickersConversationsDave Jackson interview with Jack Rhysider - https://schoolofpodcasting.com/how-jack-rhysiders-darknet-diaries-podcast-gets-300000-downloads-per-episode/REFRESH YOUR EPISODESDon't let...

Before we get into STEP 4 can I remind you that these steps will do no good unless you dedicate yourself to applying them?You are doing that, right? If not - are you planning a way to make it happen in the near future? Nothing could impact the long-term success of your podcast like nailing this.STEP FOUR: Consistency / FrequencyI can't think of anything more consistent than TIME itself, can you?It ticks away, second after second, never stopping, never relenting.It's why age is a thing. It's why memory and goal-setting even exist.Time is one of the unavoidable constants of life... and your podcasting efforts need to take FULL advantage of it.You want to do your very best to publish your podcast content in a consistent manner - for ONE MAIN REASON:Your audience will trust you more, the more consistent you are with your contentThat's important. You want to be as reliable as the sunrise for the sake of your listeners.But let's be honest - it's hard to do. Impossible at times.FULL DISCLOSURE:My podcast publication schedule has been less than consistent at times.I have a few shows that are on a semi-permanent-but-hopefully-returning status for some time.That's because life happens. Things come up. Things you can't control or change.Yes, you'll hear podcasters who honestly say, "I haven't missed an episode in 5 years."Good for them. Really. I'm not bitter. ;)But I have to wonder how many of those episodes were either not all that good OR were only so-so in terms of quality, simply because they felt bound to get an episode out.I'd rather produce content that serves my audience well than produce mediocre stuff just to meet a self-imposed deadline. How about you?THIS is an issue you'll have to decide for yourself. More on that in a bit...My tips for being consistent...Don't over commit yourself in the first placeWhile weekly may be best (it's arguable) it may not be possible. Choose a publication schedule you are 95% sure you'll be able to stick with and do it consistently.Consider your industry/nicheSome industries or niches may not appreciate a weekly podcast as much as others, for a variety of reasons. Think this one through. It's a thing.Batch recordIf you can set aside one day to record 4 or 5 episodes at once, you'll have a backlog that will help you avoid missing a publication date.It requires planning and hard work. But it can be done. It's how John Lee Dumas started Entrepreneur on Fire and kept it up for so long. Learn from his example.Get helpA co-host, a VA (virtual assistant), a spouse, a teenager in your home - these are just some of the people you can tap to help you do things. You could delegate posting, editing, artwork creation - lots of things. Don't believe the lie that you have to do everything.Make a decision and stick to itA commitment to yourself is just as important as the commitments you make to others. So make a wise decision about publication frequency and stick to it - as you would to other commitments you make (job, spouse, meetings, etc.)Cut yourself slack when life happensSometimes, life just gets in the way and you'll find it IMPOSSIBLE to stick to your schedule. It's happened to me. It will likely happen to you.A guilt-induced zealot would push themselves to publish anyway. A person guided by wisdom would weigh the decision in light of other things that may be more important.When life happens, my...

https://podcastfasttrack.com/I hope you're putting these steps into action...I know you're busy. I know you have other commitments.If that's the case, file this away and get back to it. But this stuff is important for the longevity and audience building of your podcast.We've already covered the first two steps - (1) Notice / Awareness and (2) Quality / Helpfulness.Now it's time for the 3rd phase - Originality / AppealIn my view, we are right at the tail end of the "interview-someone-famous-in-your-industry-and-get-an-audience" phase of podcasting.Because the podcast-o-sphere is SATURATED with those types of shows.OK - probably not ENTIRELY saturated, but we're getting pretty close. And I'm not the only person who thinks so.Here's this from... @Scott Galloway of NYU... about podcasting in the year 2020......the podcasts of the highest quality at the top of the charts will reap the lion’s share of the benefits. Niche podcasts that truly add value will also survive and do well, but reheated Joe Rogan imitators… that sh!# is going to fall off the face of a cliff.If you already have one of "those kind of shows" running and it's doing well, you've got a leg up on the competition.If you are struggling to get an audience with that format... maybe you know why, now.If you are considering starting a show of that nature, I recommend you tweak that decision based on my recommendations below.No matter where you are in your podcasting journey, you can make changes - large and small - that make your show more orginal and therefore, more appealing.Consider these things...+ Podcasts are as much entertainment as they are educationAnd entertainment has to be - well, entertaining.Look at what you're doing with your show currently?Can you add something to spice it up? (music, transition sounds, other voices, ambiance or sound effects)You want to be careful here and not overdo it.And you WILL likely get some negative feedback about such changes from existing listeners.But give it time... keep changing things little by little, and overall your listeners will come to LOVE it.One show that does this well...Roger Whitney - The Retirement Answer Man (listen here)Roger's show is broken into segments, he uses transition sounds and segments effectively, and his humor and laid back approach come out loud and clear.What could you do along this line to not only make your show more entertaining, but to reap the rewards of the domino effect it sets in motion...+ more entertainment = more fun = better listener experiences = happier audiences = long-term followers/subscribersDo you get the picture?Can you be more yourself?It's amazing how much being yourself multiplies into audience attraction. When you are you, those who see the world the way you do tend to like the way you talk about things.Not only that, they tend to trust your more quickly and buy your stuff (subscribe to your podcast) more rapidly.A show that does this...

https://podcastfasttrack.com/AFFILIATE offer for this episode: CAPTIVATEOK, you're working that "awareness" piece from the last installment, right? Be sure you go back and start there if you're not.It's time for STEP TWO of my Niche Domination Formula. Here it is:Quality / HelpfulnessThis one is best illustrated by talking about movies.There are only two reasons I can think of that people talk about particular movies.1. It was really good2. It was really badAnd then in the middle are the MILLIONS of movies that nobody is talking about because they are just "so-so." Right?The same is true of podcastsYou want people to be talking about your podcast - but for the RIGHT reason... because it's truly GREAT content!That "greatness" exists in either quality or helpfulness - but preferably both.QUALITYQuality has to do with the experience your listeners have as your episode comes through their ear(buds).There are a handful of words (and opposing words) that help us dial this one in. Your show may not be all of these, but it should be some...Is your podcast...Pleasant? (as opposed to painful to listen to)Creative? (as opposed to more of the same)Deep? (as opposed to skimming the surface of your topics)Original? (as opposed to saying what everyone else says)Moving? (as opposed to emotionally uninspiring)Revealing? (as opposed to guarded or inhibited)Engaging? (as opposed to boring, uninteresting)Provocative? (as opposed to bland, unsurprising)Helpful? (Oh, wait... that deserves its own section, later...)All of these are possible for your show, but you've got to decide which ones you're going to make a hallmark of your show.Will you focus on creativity through the sounds you use, the way you mix music, and the perspectives you bring to your topics?ORWill you find guests that are not the run-of-the-mill talking heads, people who bring fresh perspectives that truly help your listeners?There's no one-size-fits-all for this issue - and you've got to decide what you can manage, both in terms of your expertise and in terms of the time you have to devote to your podcast.But know this: If your podcast is not high quality, NOBODY will be talking about it. That means your growth-curve will be slow, slow, slow... and you will NEVER dominate your niche.HELPFULNESSOne of the most powerful ways your podcast can be a high-quality show in your niche is by being ultra helpful.I think that's one of the reasons Pat Flynn's show "Smart Passive Income" appeals to so many people. He works hard to make it super helpful, super practical.So you have to ask yourself, "What does MY particular audience need?"Your answer could come in the form of the pains they experience, the struggles they have, or the desires they have that are not fulfilled.Once you know that answer - you have the opportunity to fill...

https://podcastfasttrack.com/AFFILIATE OFFER MENTIONED: CAPTIVATE - get your free trial!If your podcast is going to be top in its niche, people have to know about it. Obvious, but true. And you don’t accomplish it by posting 10 Facebook posts per day saying, “Listen to my podcast! Listen to my podcast! Listen to my podcast!” Even if you include an audiogram.The awareness step requires what I’d refer to as “guerrilla promotion” techniques. Some involve social media, some don’t.1 – Get biz cards printed up for your show. Seriously.Sticking with our real estate example from the first article in this series, if you’re actively working in the real estate industry, you meet others who are actively working in the real estate industry all the time. Right?Your podcast can help those people. But only if they know about it.So along with trying to rustle up new clients/customers (and handing out your normal business cards), why not rustle up some new listeners to your show by handing out show-specific business cards?And be sure to include a direct link for the easiest way they can subscribe to your show. You figure out what that is (and it may or may not include a QR code or two).2 – Find the online and real-life communities that talk about what you talk about on your podcastIt only takes one search on Facebook to find groups that are interested in what you have to say. Do it and join the groups that appear to be active and have a decent number of members.But again, don’t immediately start posting “Listen to my podcast! Listen to my podcast! Listen to my podcast!”Follow these steps instead…1. Watch and listen2. Notice the common questions or needs that arise3. Start answering questions with helpful answers (in other words, don’t just show off or promote yourself, truly help people)4. Make friends5. When you finally do share your podcast, do in a way that provides topic-specific episodes as a solution to someone’s needThen do the same thing in real life.It takes a bit more work to find these real-life groups, but they are out there. And they are extremely valuable! Google “my niche groups in my town” and see what turns up. Go to those groups. Then repeat steps 1-5 above in real life.And don’t forget to take your podcast biz cards!3 – Take note of where high-profile people in your niche are and copy what they are doingAre there people in your industry who you look up to…• Writing pieces for industry magazines? (online or offline)• Placing ads in industry journals or publications? (online or offline)• Presenting at industry events?• Writing local newspaper columns or op-eds?• Guesting on podcasts within your industry? (affiliate link)Figure out how to do those things for yourself — and do them. Regularly. Giving away amazing insights and value. And keep at it.4 – Develop friendships with others who podcast and blog about the things you do (and those influencers from the previous point)There are so many ways to come at any topic. That’s why there are so many podcasts in every niche (OK, maybe not in the “underwater basket weaving” niche, but you get the point).Those others who are podcasting or blogging in your niche are not your competition. In fact, they could become some of your

https://podcastfasttrack.com/There is a specific group of people you want to reach... people who are interested in the topics and themes you address.And there are other podcasts out there that present materials on the same topics.How can you ensure that your show is the TOPS in your niche?By employing the Podcast Niche Domination Formula consistently.Subscribe to Podcastification here!

https://podcastfasttrack.com/How are you going to build the kind of engagement with your podcasting audience that generates true success?It's not through gimmicks or cutesy stuff.It's not through Casper Mattress commercials.There's only one way to do it. You have to build trust with them.And how do you do that? This episode explains it.Subscribe to Podcastification here!

https://podcastfasttrack.com/Let's talk a bit about Joe Rogan...Joe is an American comedian, podcaster, actor, television host, and mixed martial arts commentatorJoe is 53 years old (one month younger than yours truly)The Joe Rogan Experience is a talk-show / interview format (like most of the podcastosphere it seems)He's been publishing his podcast (and YouTube versions) for over 10.5 yearsHe typically publishes 3 or more episodes per week > average episode length is just over 2 hours 30 minutesAs of October 2020 his show "The Joe Rogan Experience" has published just over 1700 episodesThat's 4,360 hours of content > if you listened non-stop, 24/7 it would take you 182 days to listen to all of it (at normal speed)As of April 2019 > 190 million downloads per monthHe's increased his publications year over year, but 2020 it appears that he'll actually publish less than he has been in previous yearsNot bad for a guy who started out entirely independent (like you and me)The most recent hype - SpotifyThe podcast-o-sphere is all abuzz with the news that Joe just signed a multi-year deal with Spotify estimated to be worth $100M. That's one of the largest licensing agreements in podcast history.But there are some not-so-good things in the deal that many of us Indie podcasters wouldn't be too keen about...His show can ONLY be found on SpotifyPaying members have no-adsNon-paying members have ads (Spotify generated, presumably)In sPITE of all that, it's Easy to say...Wow, it must be nice to be Joe Rogan! But think that through...The dude has paid his duesHe has done the work requiredHe has earned every cent (though there is a way I think he could be making more AND keeping full control of where his show is distributed - watch for an upcoming episode about that)Though we can argue about the lasting value he provides his audience, he's clearly hit on a format and personality mix that is entertaining to his demographicWhy you should NOT compare yourself to JoeYou haven't been at it as longYou haven't published as frequentlyYou haven't build the audience he hasYou haven't had the same opportunitiesYou are likely podcasting for a different reason than Joe (serving an audience, providing help, building a clientele, selling books/courses, etc.)You have differing gifts, personality, abilities, etc. that make your show and approach intrinsically different than hisThere is a LOT more to successful podcasting than a big deal like Joe signedPeople helpedSpecific needs metPain relievedWorld-view and mindsets challengedChanged livesWhat SHOULD you do?Get clear on YOUR purpose (What are you podcasting FOR?)Get clear on your audience (Who are you trying to serve)Figure out where they are (online and in real life)Figure out how to get your message to them (creative, diligent, tireless work)Be willing to pay the priceListen to this episode to get all the deets about these things and more!Subscribe to Podcastification here!

https://podcastfasttrack.com/You’ll benefit from listening to this episode if you...You want to know how to compound the impact of your podcast over timeNeed help devising a strategy for your show that will workAre looking for motivation and method to your madness Albert Einstein reportedly said it."Compound interest is the eighth wonder of the world."What in the HECK is good old Al talking about — and what in the HECK does it have to do with podcasting? I'm gonna' splain it to you - on this episode of Podcastification!CONTACTSubscribe to Podcastification here!

https://podcastfasttrack.com/One of the most common things you'll hear podcasters ask is "How can I get more people to download my show?" That's an O.K. question... if you're into that sort of thing.OK, I'm being a bit snarky here... downloads ARE important for a number of reasons. But my guest on this episode is not so concerned about downloads because he's making bank in another way.From selling stuff to his guests.Casey Stubbs is a marketing guru (my words, he's to humble to admit it). He's figured out that what all marketers want is what podcasting has to offer.You’ll benefit from listening to this episode if you...You offer a product or service that requires relationship building and marketingThe power of relationships is not lost on you, and you know how to make the most of themYou don't like the obsession with download numbers and want to find another wayIt's more important to you to build ongoing relationships than it is to draw a crowdYou want to short-cut the marketing process and get right into salesREACH OUT TO CASEYhttps://tradingstrategyguides.com/casey-stubbs/On Twitter: @CaseyStubbsOn LinkedInCasey's podcast: How To Trade It Subscribe to Podcastification here!

https://podcastfasttrack.com/Get your free 7 day trial of Squadcast at https://Squadcast.fm OR if you use my affiliate link here you can say “thanks” to me for making the introduction.*****************Way back when I started podcasting — it was 2013 or so — I recognized very quickly that whoever could solve the problem of recording conversations over a distance and do so with high quality audio, would have a leg up on everyone else.I’m glad to know the two guys who did it. On this episode I walk through Squadcast (affiliate link) with co-founders Rock Felder and Zach Moreno. We dig into the tech they created that makes the app work so well, how they solved for quality and reliability, and even go step by step through the features and how the platform works.You’ll also get to hear what’s coming down the pike that goes WAY beyond recording an interview podcast in audio - High Def Video recording through the same platform. It’s Squadcast, folks. Learn about it on this episode.YOU'LL BENIFIT FROM LISTENING TO THIS PODCAST IF YOU...[2:10] Experience on the Google Chrome team that translates DIRECTLY into this app[8:55] Why Skype-type audio recordings are NOT the best quality[11:45] How the Squadcast team addressed quality and reliability in distance recordings[14:22] The tech details of what these guys did to address distance recording issues[21:08] My Squadcast walk-through with Zach and Rock explaining it to me[29:04] Lots of choices for the host to get better audio for them and guests[41:18] Squadcast pricing: from a 7 day free trial to huge networks[46:10] High quality VIDEO is on the way!   Resources mentioned during this conversation Edison Research Infinite Dial Report 2020Connect with the Squadcast teamOn Twitter: @SquadCastFMFollow on LinkedInCheck out the Squadcast YouTube ChannelAudio drift on podcast interview recordings is a thing of the pastYou know what I’m talking about, right? You get the audio from your online recording platform, toss it into your audio editing software (DAW) and discover that it isn’t synced. So you spend tons of time trying to connect the dots and make it sound normal.That shouldn’t happen. It’s called “audio drift” and one of the most PAINFUL parts of using any distance recording solution (when it happens). The Squadcast guys (Zach and Rock) KNEW it was an issue and took the time to figure it out. Don’t you love people who just figure it out?If you decide to try out Squadcast you’re doing to discover that audio drift is no more. Really, NO. MORE.The best way to control the audio quality of interview guestsIt’s pretty typical for a podcast host to have great audio. She’s the one who’s invested a bit of dough in the right equipment and who has learned how to record effectively. But the...

https://podcastfasttrack.com/Reasons this episode is for you...[2:40] How Mark Asquith’s blonde highlights led him into the entrepreneurial life[6:36] The “figure it out” mindset Mark has adopted, and he didn’t even know it[10:52] Why Mark came to believe that communication is a sellable skill[19:30] Mark’s first venture into podcasting in 2013 - about DC Comics[25:30] The many podcast related services Mark’s company provides[29:15] What Mark and his team saw missing in the podcast hosting world[34:01] Features found in the Captivate platform - in detail and with specific questions  Podcast hosting companies are multiplying more than rabbits these days. Each one believes that THEY have what podcasters really need — and have no problem telling you so.I have no beef with that. If you believe in your service or product, you SHOULD be telling everyone it can help, that it can help them. But most of them don’t impress me very much.One of the newcomers in the last few years that I AM impressed by is Captivate (affiliate link). I started one of my 5 podcasts on the Captivate service just to try it out and I have enjoyed the way they handle things so much, I plan on moving some of my other shows over to them. Listen to his conversation with Captivate co-Founder Mark Asquith to hear about all the bells, whistles, and cool stuff the Captivate team has baked into their podcast hosting platform.REACH OUT TO MARKMark AsquithThe MANY Podcasts Mark is involved in producingOn Twitter: @MrAsquithOn LinkedInwww.PodcastWebsites.com RESOURCES MENTIONEDGet a 7-day free trial by trying www.Captivate.fm (affiliate link) or a NON-affilaite link - www.Captivate.fm www.PodcastWebsites.com www.PodcastSuccessAcademy.com Kevin Smith - producerJames Cridland of PodnewsEvo TeraDaniel J. LewisJordan HarbingerChris...

https://podcastfasttrack.com/You’ll benefit from listening to this episode if you...>> Feel like you don't always fit in>> Have something to say that is important, but you don't know exactly how to say it>> Are looking for a way to use the gifts you've been given to help others>> Aren't afraid of exploring your talents and how they might be used to add value to the lives of others>> Are (finally) OK being the outsider and are willing to help other outsiders>> Are a woman podcaster who is eager to find your "tribe""Do you think everyone SHOULD podcast?""No! Nooo!!"That's not what you'd expect to be the very first thing you hear on a podcast episode that's trying to help you learn how to podcast (or do it better).But it is... because that's just WHO my guest on this episode is - Jessica Kupferman.Jess has an amazing story, one that inspires anyone who will take the time to listen with the belief that THEY can do it too. That's because Jessica is a real-world person who has taken on podcasting with both hands.Click the play button now - and get to know Jessica and the work she's doing to help women podcasters around the world to stand up, speak up, and get their message out to change the world.Connect with Jessica at: https://www.shepodcasts.com/ Subscribe to Podcastification here!

https://podcastfasttrack.com/You’ll benefit from listening to this episode if you...>> Wonder of podcasting is something you could do>> Have been trying to figure out how to attract sponsors (Please, don't. Try Ashley's approach instead).>> Are interested in serving others through a podcast and are more interested in relationships than revenue (at least at first).>> Have an area of expertise that you are passionate about that you can't help but share with the world.>> Are eager to find the people who resonate with the topics you are most passionate about>> Would like to know how Ashley generates over $25K per year from 6 hours per month working on his podcast>> Experienced advice about how to get started with your own podcast, including content ideas and creation Sometimes I think of podcasting as “The Great Equalizer.” Why would I say that? Because no longer do giant media conglomerates have exclusive power to decide who gets to broadcast a message or not. We the people get to publish whatever we want to publish. That’s cool. That’s an overall WIN in my book.Ashley Hodge is a perfect example of that reality in action. He’s a self-confessed “academic slacker” who slept through class during his High School years, only interested in playing basketball. Once he hit college, he chose the school he did only because there were cute girls there and a decent football program. Wow. Now THAT is some high ideals, huh?But once he grew up a little bit Ashley realized that he’d been given a tremendous opportunity. He could choose what to do with his life and how to educate himself to accomplish it. So he got busy.In this episode, Ashley shares how he got started as a financial planner, eventually hosted a call-in radio show, and one day made the pivot into podcasting – which has proven to be one of the BEST content marketing channels in his arsenal, consistently leading new listeners to become new clients, which means new (and more) revenue.Reach out to Ashley https://AshleyHodge.com Whole Life Stewardship Podcast  Subscribe to Podcastification here!

https://podcastfasttrack.com/You’ll benefit from listening to this episode if you...>> Are eager to know what podcasting is and how it can benefit you personally>> Love hearing stories of everyday people who make a life for themselves they never dreamed possible>> Might want to start a podcast of your own someday>> Long to make genuine connections online>> Are trying to find "your people">> Need a good podcast editor to take on your next podcast project>> Wonder if you could make a living as a podcast editorIt's not every day that an Independent media producer in any genre or type of medium gets the opportunity to stand toe to toe with the big names in their space. But Emily Prokop did.Emily's podcast, "The Story Behind" was nominated for a 2019 Webby Award and was up against shows like "Serial," "After Dark," and other big name shows produced by professional production houses. She doesn't like to position it as a "David and Goliath" type story but that's exactly how it seemed to those of us looking on from the outside.Emily's journey into podcasting is pretty typical. But the results of her involvement in podcasting are extraordinary. She's not only been nominated for awards, she got a book deal, build a career for herself, and more. Listen to get the whole story. Subscribe to Podcastification here!

https://podcastfasttrack.com/Scott Voelker produces an Amazon FBA Podcast — and for many of you, that statement was total jibberish. That’s because Scott has discovered that driving deep into a niche topic enables him to attract a very niche and passionate audience. So, just so you have some context…The FBA part of what I said stands for “Fulfilled by Amazon,” it’s a way of selling products you create or source and have Amazon ship them, handle customer service, handle the processing - everything. It’s an AMAZING possibility for those who want to build their own product-based business. But it’s NOT easy, as Scott explains. You’ll hear his story, learn about how he learned online marketing and creative digital product creation, retail arbitrage, Amazon FBA, and serving others to help them succeed. You’ll benefit from listening to this episode if you...Are willing to take action to move forward… no matter where you’re starting from [0:52] Love stories of people who’ve paid their dues to reach success [4:36]Wonder if you can succeed without a college degree [10:48]Are in a situation that feels hopeless or “dead end” [15:35]Have always wanted to start and run your own business [17:30]Are curious about selling Private Label products [30:40]Want to learn how to make your own luck and build an audience [37:10]Would like to know the benefits of creating your own podcast [41:20]Are interested in discovering what you have to offer an audience [43:20] GET NOTIFICATIONS OF NEW EPISODES OF...Podcastification (this show)Scott’s podcast: The Amazing Seller5 Minute Pitch (Scott’s podcast partnership project)CONNECT WITH:Carey and the Podcast Fast Track Team: https://PodcastFastTrack.com Scott: https://TheAmazingSeller.com Resources and People Scott mentioned:Amazon FBASubscribe to our FREE weekly podcast coaching series: https://PodcastFastTrack.com Retail Arbitrage Music used in this episode:"Shaving Mirror" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/"Rock Your World" from https://Audionautix.com (Jason Shaw)Subscribe to Podcastification here!

https://podcastfasttrack.com/I have no crystal ball - but I work with enough podcasters week in and week out to know something about the future of podcasting. I’m a smart enough guy to see the writing on the wall, so to speak - and I want you to be in the know about what I see coming.This episode of Podcastification is a quick explanation of the near horizon of podcasting. I’m going to take back a bit to understand how podcasting has changed, then look at what’s happening around us right now (it has to do with big dollars entering the podcast-o-sphere) - and why that matters for us as Indie podcasters. I wrap up giving you TWO big things to think about and take action around in order to ensure that the future of podcasting has a place for you.FULL SHOW NOTES AT https://PodcastFastTrack.com/128 What you’ll hear on this episode[1:20] Why I am qualified to talk about the future of podcasting[2:04] A brief summary of the history of podcasting (and why it matters)[4:26] Big dollar organizations make the competition we face much harder[11:02] Why there will always be a market for niche podcasts[12:30] Why fans matter more than subscribers and growth of downloads[14:34] STEP ONE: What does your audience consider valuable?[19:23] STEP TWO: Reconsider your METHOD of podcast production[20:50] The practical ways you can find out what your audience thinks is valuable[21:20] Practical ways you can amp up your podcast production and formatResources I mentioned2019 Infinite DialGE’s The Message PodcastStranger Things on NetflixThe Lord of The Rings TrilogyEpisode 123 with Nick LoperEpisode 127 with Darla PowellThe Turnaround PodcastThe Retirement Answer Man - at www.RogerWhitney.comConnect with me…Carey(AT)PodcastFastTrack.com Subscribe to Podcastification here!

https://podcastfasttrack.com/Contact: www.PodcastFastTrack.com/contact&nbsp;Every podcast success story is a bit different - because the person who has experienced it has walked a different path to get TO a place of success. It isn’t a bed of roses - or maybe it is - because that would be REALLY thorny - and it’s never simple or complicated. And for most, our journey toward becoming a podcaster begins WAY BACK in the early days of life.That’s how it was for Darla Powell.&nbsp;When she was young, she loved the creative things in life. By the time she graduated high school she had no clue what to do with her natural interests. So she dove into the first real opportunity to come along and stayed with it for 18 years.EIGHTEEN YEARS of doing something she wasn’t in love with. Sometimes it’s necessary - and Darla is the first to acknowledge the benefits her career in law enforcement provided, but she’s still quick to say that she never was truly excited about it. So how did she make the transition into something she loved, something that harkened back to her early days as a kid? You’ll have to listen to find out.But I’ll tell you this - it involves a growing sense of agitation toward law enforcement country-wide AND a mid-life crisis. Darla’s story is a GREAT story. You’re going to enjoy hearing how she made the transition from cop to interior designer and how her podcast played a major role in making it all happen.SEE FULL SHOW NOTES HERE:WWW.PODCASTFASTTRACK.COM/127Here’s how this one shakes out...PART ONE[0:04] Do you remember the pivotal time we call “high school graduation?”[5:38] Growing up in Florida and loving the creative side of life - YET she became a cop[8:30] Darla was forced to rethink the path she was on after 18 years[10:05] The first interior design gig - and a new path forward opened up[13:06] Questions to ask to help you find a new business opportunityMIDROLL FEATURE[19:44] The story behind this narrative style of podcast productionPART TWO[24:01] What makes Darla so good at social media (her tips for you)[26:07] Podcasters - be yourself![29:58] How podcasting enables the incredible results it does[36:28] Darla’s tips for podcasters and those considering becoming a podcasterIf you know someone whose story would make a great PODCASTER STORY episode, feel free to make that introduction.Resources and links mentionedDarla’s Wingnut Social Services and PodcastDarla Powell Interiors - and my favorite “Miami Office With A Twist”Darla/Wingnut on Instagram: <a href="https://www.instagram.com/darlapowellinteriors/" rel="noopener noreferrer"...

https://podcastfasttrack.com/So... I'm scrambling to get things done, produce this podcast, and continue to oversee a thriving business - so sometimes you just can't do it all.I want to publish to this podcast feed more - and lo and behold, I notice I have this episode with the amazing Chris Curran already recorded but not published.WHAT WAS I THINKING? (I wasn't).So... here it is. You'll find Chris' tips helpful beyond measure. At least I did.So Chris Curran has been on the show before - and when I received a question recently about why none of the podcasts about podcasting ever seem to deal with the issue of audio equalization, I thought immediately of Chris.Chris is the Head Flunkie over at the Podcast Engineering School and knows this kind of stuff backward and forward, so I reached out and he decided to say "Yes." Thanks Chris!Full show notes to come...You can get the lowdown on Chris' Podcast Engineering School by using my affiliate code here.Subscribe to Podcastification here!

https://podcastfasttrack.com/Successful people never get there overnight. Nick's story is no differentNick Loper is a regular guy, if you've ever met him, you know just how true that is. He's humble, unassuming, and doesn't immediately strike you as the Dynamo that he really is.What's his secret? I'm not sure what he'd say, but I believe it's this: He's smart, ambitious, and he knows how to work hard. That's acombination that makes for great potential.This episode tells Nick's story - of side hustling his way through college, trying out things to see what worked, following some very good advice his college room mate gave him, and then pivoting to start this thing called a podcast.For him, podcasting worked out - tremendously. In just 3 years he replaced the salary he was earning from his corporate job after graduating. And he's learned a LOT about creating a successful podcast along the way.This episode is the first of many "storytelling" episodes to come - where I feature podcasters who have experienced tremendous success that is directly tied to their podcasting efforts. I couldn't think of anyone better to start with than Nick. I hope you enjoy hearing how hard work and persistence paid off for him.FIND THE SHOW NOTES HERE:WWW.PODCASTFASTTRACK.COM/124 get in touch with nickfounder of the Side Hustle ShowAnd download Nick's "BEAST" of a guide to side hustle income here.&nbsp;Things Nick shared on this episodeWhat happens when you step through doorways of opportunityLearning eCommerce stuff from a marketing internshipPivoting into podcasting: learning stuff the hard wayHow Nick build his initial audience, how he grows it nowSponsorships: How they really work and how to structure the dealHow to know when you should quit podcasting and when to keep goingHow to make the most of The Listener PyramidSubscribe to Podcastification here!

https://podcastfasttrack.com/Connect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter&nbsp;Podcast social media is NOT an easy thing to pull off. Why? Because you don’t want to be the guy or gal who’s always posting…“Listen to my podcast!”“Did you know I have a podcast?”“Here’s an episode of my podcast!”“I PODCAST!”So how DO you do social media for podcasting in a way that is both effective and palatable for the people who are seeing it?The amazing Elsie Escobar is my guest to talk about all things podcast social media!WHAT WE TALK ABOUT[1:20] The social media maven of podcasting: Elsie Escobar[3:33] Elsie’s role as “Community Manager” at Libsyn[6:14] Develop rapport on social media that makes people care about your posts[10:19] What it means to be “honest with yourself” about your social media practices[13:10] The general basics of promoting your podcast on social media[19:58] Different social media platforms need different types of content[28:01] My sci-fi fantasy role-play for Elsie to respond to[35:27] How to handle social media platforms you don’t enjoy[38:54] Disclaimers and corrections to Elsie’s podcast social media video[46:42] How to resonate with your avatar with a consistent message&nbsp;Connect with ElsieThe website of the great Elsie E.Elsie on Twitter: @TheElsieEscobarElsie on Instagram: @TheElsieEscobarElsie on Facebook: https://www.facebook.com/elsieescobarofficialFEATURED RESOURCE: Elsie’s amazing video on podcast social media best practicesResources MentionedRob WalchPaul ColliganLibsyn (use our affiliate code “PFT” to get up to 1 ½ months off)The Feed Podcast (from Libsyn) - if you’re not listening, you should bePat Flynn“Cory” - the mystery person Elsie kept referring to. I think she meant me. ;)Subscribe to Podcastification here!

https://podcastfasttrack.com/This episode has a TON of links and practical resources - too many to list here.&nbsp;So take a short jaunt over to the show notes at https://PodcastFastTrack.com/122 and check them out.&nbsp;Subscribe to Podcastification here!

https://podcastfasttrack.com/Have you noticed? iTunes has been having problems lately.It’s not JUST that it’s now supposed to be called “Apple Podcasts” - and we’re all strongly encouraged to make that change yesterday - even though Apple’s own systems still say “iTunes” in multiple places (even in some URLs).There’s are many more iTunes problems going on.This episode isn’t meant to be snarky - just informative. You need to know about issues relating to the Big-A so you can do what’s needed for YOUR podcast.This episode I dig into the facts about recent issues and the best-practices I’ve learned (so far) regarding iTunes / Apple PodcastsOUTLINE OF THIS EPISODE[1:21] The is a multi-part episode within an episode. Don’t give up too soon[2:31] The switch from iTunes to Apple Podcasts: best-practices for podcasters[5:03] Show and episode titles: The ban-hammer is coming DOWN![13:04] An example of the difficulty Apple’s naming policy causing[16:59] The iTunes/Apple Podcasts directory is not updating properly[21:50] Podcasts Connect exists and is very helpful to YOU[26:59] The glitchy nature of the iTunes apps: desktop and iOS[29:59] Why we indie podcasters owe a debt of gratitude to Apple RESOURCES MENTIONEDOur Podcast Consulting Services:https://PodcastFastTrack.com/consultingDownload a new “Listen on Apple Podcasts button here:https://podcastfasttrack.com/Apple-ButtonLibsyn’s podcast: The Feedhttps://thefeed.libsyn.com/My upcoming show: The Great American RoadshowWatch for it! Or Listen for it! Or whatever!Why iTunes is NOT a charthttps://PodcastFastTrack.com/98The iTunes/Apple Podcast manipulation crisis (Article):https://discoverpods.com/game-hack-manipulate-apple-podcast-charts-itunes/The Feed episode about the Overcasts Ad (1:15:00 - ish):https://thefeed.libsyn.com/130-podcast-marketing-and-podcast-communitiesCheck your iOS stats in depth on Podcasts Connecthttps://PodcastsConnect.apple.comOverview of how to use Podcasts Connect:https://www.appcoda.com/itunesconnect-app-analytics/Apple’s own video about how to use Podcasts Connect:https://itunespartner.apple.com/en/podcasts/overview#podcast-analytics<p...

https://podcastfasttrack.com/Effective sound treatment doesn’t have to be pricey.You can do it simply for almost nothing if you already have your basic podcasting equipment with you (software, microphone, etc.).My family has started a new lifestyle - traveling full time - and until we get our RV I’ve had to make do with some pretty unusual and less-than-ideal recording conditions.So I’ve had to get creative - because as they say, “Necessity is the mother of invention.”For this episode I’m demonstrating my attempts to create my own sound treatment solutions out of nothing - or almost nothing. And I do it step by step so you can actually HEAR the difference in the audio as I go along.It’s a short episode - but I think it will show you that your recording situation may not be as hopeless as you thought.OUTLINE OF THIS EPISODE[1:18] My situation has changed - and my recording situation is a bit difficult as a result[3:39] Pre-treated room sound - no windscreen - open windows - tile floor - hard surfaces[4:41] Closed the windows/doors - much less ambient sound[6:10] Adding the foam windscreen - often better than a pop screen[7:11] Less hard surfaces by adding a blanket to the table my computer is on[8:06] A tremendous difference from a DIY sound booth using couch cushions&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;RESOURCESConnect to schedule a one-on-one or group training: carey (at) PodcastFastTrack.comAudio Technica 2005 Microphone: http://a.co/d/inaZuSM&nbsp;Subscribe to Podcastification here!

https://podcastfasttrack.com/Tell Better Stories? Really?But Carey - I publish a business oriented show. What’s that got to do with me?Everything.All of us tell stories, all day long. Just listen to the conversations going on around you during the course of any normal day. As human beings we LOVE stories. It’s why the movie industry and the publishing industry and the television industries are even in existence.Those are STORY industries.On this episode I want to open the door to an idea - one you likely haven’t thought of before.YOUR podcast can be and should be full of stories tooBut most of us don’t think of ourselves as storytellers. But we are. We are podcast storytellers.For this episode I decided to chat with a friend of mine, Jonathan Messinger - a podcaster and storyteller for kids. His podcast, “The Alien Adventures of Finn Caspian” is a great example of what can be done to leverage storytelling to its fullest… and not just for kids. Stick around and hear how integrating more story into your podcast could make a huge difference.&nbsp;&nbsp;OUTLINE OF THIS EPISODE[1:26] Who is Jonathan and why did he start a kid’s storytelling podcast?[4:90] Making his storytelling fit the podcasting format[9:16] How music plays into the impact of a fiction podcast[12:02] The original idea of Jonathan’s story idea and how it has morphed[14:01] Jonathan’s son, Griffin serves as his content editor and kid’s voice for the show[17:42] A taste of “The Alien Adventures of Finn Caspian” (clip from the show)[20:44] What goes into the production of a mult-sound clip like you just heard[26:30] Podcast storytelling: What Jonathan has learned about the power of stories[33:48] How Jonathan drives audience participation and WHY he does[38:48] Sound effects and music: engagement tips to make your show more impacting[40:45] Jonathan’s tips for getting better audience feedback and interaction[44:05] Jonathan’s role as part of GenZ media&nbsp;CONNECT WITH JONATHANJonathan’s show: The Alien Adventures of Finn Caspian: http://www.finncaspian.com/Jonathan on Twitter: https://twitter.com/JonnyMessRESOURCESBOOK: Out On A Wire: http://a.co/d/hRbk7KEBOOK: Around The World In 80 Days: http://a.co/d/gZ3WduKSound Toys plugin: Little Alter Boy: https://www.soundtoys.com/product/little-alterboy/https://PodcastFastTrack.com/HTP - How To Podcast Step By Step (the course)BOOK SERIES: Septimus Heap: http://a.co/d/9mMEbOGBOOK: Don’t Let The Pigeon Drive The Bus: http://a.co/d/4WbevrTGoogle Forms: https://www.google.com/forms/about/Google Voice: https://voice.google.com/The Retirement Answer Man: https://RogerWhitney.comHearken: https://www.wearehearken.com/GenZ Media and GenZKids: https://BestRobotEver.com&nbsp;The Unexplainable...

https://podcastfasttrack.com/Too often we podcasters are guilty of shouting into the crowd that already knows about us, already listens to our show - and we forget all about Podcast SEO - to establish and grow a NEW audience.This episode is about THAT.It’s a long one - BUT FULL OF PRACTICAL GOODNESS!strap on your seatbelt, grab your note-taking device, and get your show notes rocking for better organic SEO for your podcast.EVERYTHING COVERED ON THIS EPISODEWhat you’ll hear on this episode about Podcast SEO[2:13] Why our podcasts NEED to be found on Google, etc. - and why what worked in the past doesn’t always work these days[4:16] How show notes serve listeners as a resource and how they leverage SEO[6:58] Ways that Google has changed in the last few years - and why it matters to podcasters[9:26] Let me count the ways your show notes format needs to change - and tell you why[12:33] View your approach like a domino effect - 1, 2, 3, 4, 5 - BOOM![17:45] Keywords: They are still relevant but they work differently for SEO in 2018[21:58] Keyword best-practices and tips learned the hard way[25:48] Titles: Here’s how to make your titles the best they can be[29:05] The text on the page: how to make yours helpful and SEO rich[31:20] Image best practices - and how to pull it off[34:00] You want to use LINKS the right way - Google cares about this stuff[36:07] Rich media resources can make the page BOOM for readers/users[37:30] Commenting and Calls To Action: How you can do it in a smart way![39:15] Why an embedded audio player makes a HUGE difference. It’s spelled “Dwell Time”[41:14] A non-SEO value page hack: Subscription options!&nbsp;GENERAL RESOURCES MENTIONED ON THIS EPISODESee the show notes page here for EVERY link and resource connected to this episode: https://podcastfasttrack.com/118&nbsp;Podcast consulting that makes a difference. https://PodcastFastTrack.com/consultingYoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/Episode 20: Why You Need Great Show Notes: https://podcastfasttrack.com/20Episode 21: 1st Step to Epic Show Notes: https://podcastfasttrack.com/21Episode 22: Step 2 to Epic Show Notes: https://podcastfasttrack.com/22Episode 23: Step 3 to Epic Show Notes: https://podcastfasttrack.com/23Episode 47: Podcast Show Notes That Work: https://podcastfasttrack.com/47&nbsp;Subscribe to Podcastification here!&nbsp;

https://podcastfasttrack.com/It’s not just a good idea to build community around your podcast - it’s a GREAT idea.It’s just about the only way to get to know your audience, understand their needs, and build trust on a personal level. So I wanted to bring someone to you who is a PRO at doing that through tools that any of us can use.Meet Bella Vasta.Bella is a pet groomer by trade, but she’s built some amazing community and interaction within her industry through Facebook Groups and I know that what she’s done will be of immense value to those of us who are willing to apply it to our own situation. Bella - thanks for sharing.Let the value bombs DROP!EVERYTHING COVERED ON THIS EPISODE[1:21] I’ve TRIED to build community and failed. Can you relate?[2:30] Bella’s experience of saying “yes” to everything led to creating her own FB groups[5:10] What you name your Facebook Group is VITALLY important[10:40] A podcast case study: how to build community around your topics[16:05] Could you take your rabid fans into a private (paid) Facebook Group?[22:27] How you can start a Facebook Group from scratch - Bella takes us step by step[26:14] The ground rules / photos / and entry questions - follow Bella’s advice to do this right[28:11] What NOT to do in your efforts to engage your community[32:11] Facebook paid groups are coming… whoa! This could be big![33:58] Bella’s best pitch for why a podcaster should start a Facebook GroupFEATURED ON THIS EPISODEBella’s coaching page: http://BellaVasta.comBellla’s podcast: Bella In Your Business: https://jumpconsulting.net/MENTIONED ON THIS EPISODEThe Podcastification Facebook Group: https://podcastfasttrack.com/facebookgroupFacebook’s trials of membership groups: https://techcrunch.com/2018/06/20/facebook-subscription-groups/Subscribe to Podcastification here!

https://podcastfasttrack.com/For a VERY long time Android users have not had a native podcasting app - and Google Podcasts is trying to make that problem a thing of the past.&nbsp;I just hope these first steps that I’m going to tell you about in this episode/video are something they follow up on diligently.My hopes for this episode and its accompanying video (find it here: https://youtu.be/Qt-kEOqp3sU) is that people who use Android devices and have never listened to podcasts before will begin to make use of Google Podcasts.So stick around - I’m going to show you how to use Google Podcasts step by step - and give you my opinion of how it compares to the other podcast apps that have been around for a long time.&nbsp;EVERYTHING COVERED ON THIS EPISODE[1:56] Get started with Google Podcasts via a Google search - look for the play buttons[2:53] What should you do if your show is not available in Google Podcasts?[3:20] Checking out the app for the first time - download from Google Play Store[6:41] Podcast recommendations in the app and how you can subscribe to them[7:45] Keyword searching in the app - it works somewhat… maybe[10:10] Subscribe to a podcast and tweak podcast settings using Google Podcasts[14:00] Text links don’t appear in the app - you need the http:// or https://[17:48] Is Google Podcasts an app worth trying?[19:06] Why is the icon not native on the home screen? It’s about the Android ecosystemFEATURED ON THIS EPISODE www.PodcastFastTrack.com/consultingYou can have Carey bring his 5+ years of multi-client experience to bear on YOUR podcast, to help you make the tweaks that make a difference. Check out the options and make your appointment now!MENTIONED ON THIS EPISODE Search for your show in Google Podcasts - and find out how to get it includedThe Audacity to PodcastThe Podcast Engineering SchoolGive a shout to Zack Reneau-Wedeen, one of the head folks at Google PodcastsSubscribe to Podcastification here!

https://podcastfasttrack.com/Every podcaster on the planet wants a bigger audience. Unquestioned. But most of us start out with a great idea for a podcast (at least we think so), grab a mic, plug it in, hit the record button, and we start talking.We don’t start where we SHOULD start - with knowledge of the audience we want to speak to.Why is that so important? To answer the question I’ve asked Tommy Walker to be my guest on this episode. Tommy has vast experience in Content Marketing (which is what podasting is) and the principles he’s learned there apply directly - almost across the board - to podcasting.Listen up. Take notes. Work hard to understand what Tommy’s sharing. It could grow your audience like nothing else. EVERYTHING COVERED IN THIS EPISODE[2:23] Tommy’s journey from acting to content marketing[5:54] Just because you publish something doesn’t mean people are going to find it[8:08] How to find the information and places where your audience hangs out[13:23] Case study: Finding demographics for a D&amp;D Podcast audience[18:30] As long as you keep a spreadsheet, you can keep yourself focused[23:51] Other ways to find your audience: guest posts, talking to people, etc.[27:17] What is psychographics and why does it matter?[31:28] Is community the missing element in your podcast growth and promotion?[33:05] Why you need to analyze your audience like actors analyze scripts[37:08] Tommy’s role as the Global Editor in Chief for Quicken&nbsp;FEATURED ON THIS EPISODEConnect with Tommy on LinkedInTommy on Twitter: @TommyIsMyNameSPREADSHEET EXAMPLE Tommy mentioned (make a copy for yourself) as well as a detailed breakdown of how he uses it.Podcast Assessment and Consulting&nbsp;&nbsp;MENTIONED ON THIS EPISODEBOOKS: Entrepreneur Mind Hacks 1 and Entrepreneur Mind Hacks 2Tommy’s Crazy Egg article I referencedShopifyGoogle Trendswww.CityStateInfo.comGoogle Mapswww.GeekAndSundry.comwww.SimilarWeb.comSPREADSHEET EXAMPLE?????????<a...

https://podcastfasttrack.com/We’ve seen things go viral - a stupid ice cream pooping unicorn and such.And while fad-ish attention would be a boost to your show, it’s longer-lasting and more powerful if you do something intentionally to make your show go viral. In my view, one of the best things you can do to point your podcast in that direction is to learn effective ways to repurpose the great content you’re already creating.This episode is about that - repurposing your podcast - and covers ideas I’ve come up with or have come across in all my journeys around the internet.EVERYTHING COVERED ON THIS EPISODE[1:21] The ideas that have been percolating in my brain for a while now[2:56] A 20-minute step for you to do NOW: syndication on multiple platforms[5:45] Why you SHOULD be resharing evergreen content forever - social and episodes[8:48] Can you bundle a series of topical episodes into a new episode - or a course?[11:01] Why isn’t anyone doing “quick tip” episodes from old interview or episodes?[15:21] A great idea one of my team members came up with for a client[22:09] What do you think about adding your audio to YouTube with an original graphic?[26:04] Here’s a creative idea from Dave Jackson about spreading the word at events[28:37] No matter how you repurpose, you need to market effectively!Connect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter FEATURED ON THIS EPISODEThe Podcast Fast Track CUSTOM Audiogram Service using Adobe After EffectsJOIN my PRIVATE FACEBOOK GROUP: https://podcastfasttrack.com/facebookGroupRESOURCESMy previous episode (79)&nbsp;on getting your show into ALL the directoriesHootsuiteBufferHeadlinerWavveJeremy Weisz and Inspired InsiderJonathan Messinger and his podcast, “The Alien Adventures of Finn Caspian”Tony GrebmeierEpisode 80 with Baird HallVimeoDaily MotionEpisode 95 with Jim KukralBook2PodThe fiction books I’m writing: The Dragon Slayer ChroniclesThe School of Podcasting with Dave JacksonDaniel J. Lewis of <a href="https://theaudacitytopodcast.com/"...

https://podcastfasttrack.com/You hear the term “monetization” all the time in reference to podcasting - and the translation is usually “get a podcast sponsorship.”That’s a great option for shows that get thousands of downloads, right? But what about the little guys? What about those of us who have a very passionate but smaller audience? Is there a possibility that we could find an ideal sponsor for OUR show?Trevr Smithlin from Advertisecast says “Yes, it’s possible” and on this episode of Podcastification he’s going to explain exactly how it’s possible.EVERYTHING COVERED IN THIS EPISODE[1:25] Podcast monetization doesn’t work like most people think[2:33] How Trevr got the idea that he could create a company to help podcasters[4:46] Why advertising fits for almost everyone who podcasts[6:46] How can a niche based podcast even hope to get a podcast sponsorship?[8:50] The honest truth about how many downloads you need to land a sponsor[12:03] Super niche shows can demand higher sponsorship fees[17:19] How advertisers can use the do-it-yourself marketplace[19:34] Many sponsors provide samples or trials for podcasters before they endorse[20:42] How to get your podcast listed for advertisers to consider sponsoring you[23:10] Calculating possible revenue at a $25 CPM on the first 30 days[29:06] If you are curious about Advertisecast, try it out - and you can be picky!Connect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter FEATURED ON THIS EPISODEAdvertisecastTrevr (at) Advertisecast.comRESOURCES MENTIONEDwww.AudacityForPodcasting.com - get my Audacity course (36 videos) for $39www.SavvyPainter.com - my client referred to who has a niche podcast Subscribe to Podcastification here!