The Podcast Fast Track

https://podcastfasttrack.com/You know - it really seems that for the average podcaster, interviews are the format of choice.It IS relatively simple to get somebody to agree to come on your show and just ask them questions. But that's not really how interviews work, is it? At least not the really GOOD ones.They're actually very difficult to pull off, especially in a way that makes them engaging for your listeners. And that really is the goal that we're shooting for. So in this episode of Podcastificatsion, I want to tell you some of the things I’ve learned about doing great interviews, making your guest more comfortable, and I want to share some powerfully helpful resources I’ve found that are helping me get better with each interview I do. Stick around. This one is good.EVERYTHING COVERED IN THIS EPISODE[1:19] Why interviews are the mainstay of podcasting formats - and why they are hard to pull off well[2:36] Be truly interested in your guest: Here are 2 things to help you pull it off[4:40] Do whatever it takes to have fun with your guest[6:45] Ask questions in a way that makes the answer actionable[8:36] Let the silence do the work (from Cal Fussman)[14:25] Walk your guest through your format so they know what to expect[17:35] No “gotcha” positions[19:14] Consider your guest’s time constraints so you can plan accordingly (and they will be more comfortable)[20:10] Find out what your guest’s “win” for the interview is[22:32] Ask your guest questions in ways that evoke emotion or storiesConnect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter FEATURED ON THIS EPISODEThe Podcast Optimizer Email SeriesThe Podcast Fast Track Lead Magnets Service (get a free sample to see how it works RESOURCES & PEOPLE MENTIONEDJohn Lee DumasTim FerrissNetflix Series: My Next Guest Needs No IntroductionCal Fussman’s podcast: Big Questions with Cal FussmanLeadPagesConvertKitThe Turnaround PodcastSubscribe to Podcastification here! 

https://podcastfasttrack.com/Grab a pen and paper and take notes on this one.If you use ZOOM or have considered it, you’re going to learn the BEST ways to optimize it for podcast use. And check below for the video of Derek and I poking around in my ZOOM settings. It should help you find the things we talk about on this episode.WATCH DEREK AND I GO THROUGH THE SETTINGS ON VIDEO AT https://youtu.be/pF48bS2l1bU[1:40] The popularity of Zoom has prompted this episode. Here’s why…[3:00] Derek’s history with Zoom and why he enjoys being part of the Zoom team[7:03] Ideas for using Zoom for podcasting - including video promos![11:10] Bitrates, Frequencies, and adjustments podcasters can make to improve things[18:53] How you can set the platform to “preserve original sound” for better quality audio (see the video for details)[25:24] Setting up split-tracks for conversations so you can do better quality audio edits[28:11] How to set a co-host in Zoom who has direct access to the audio/video files[29:43] A few video hacks for those of you interested in such visual things[31:56] Pricing on Zoom.us - including a full-featured FREE plan!Not only is ZOOM.us a cool platform to use - it’s apparently a great place to work. That matters to meAnytime I consider working with a company, I really want to know what the values and culture of the company are like. I don’t want to be supporting someone (a company’s founder, let’s say) if they treat the people who work for them like garbage.It was cool that as Derek Pando and I began talking about Zoom, he was instantly telling me how great of a place it is to work. In his words, “the culture at Zoom is great.” I wanted to know why, so I asked.You’d think all companies would be team-friendly - but that’s hardly the case.Derek says that Zoom’s culture, set by its founder and CEO, Eric Yuan is team-friendly and energizing. Describing Eric, Derek says, “He is just the nicest… he's a servant leader. He's got an open door policy. He’s just a great person to work for. His whole philosophy is, ‘Hey, if I make my employees happy, they're gonna make our customers happy.”That makes ME happy. My company values mirror what Derek is describing. That feels good - like we are on the right track.Distance recording for podcasting has come a long way - Zoom is helping us outI’ve used a lot of video conferencing services in my day - and while Zoom.us is not flawless by any means and doesn’t attain the clear audio quality of Cleanfeed or Zencastr, it’s a VERY good video conferencing service when it comes to audio quality.When I asked Derek why Zoom’s audio is so much better than other video services he said it’s because from the start, Zoom’s founder made a commitment to improving the VOIP experience on their platform so that Zoom could become a leader in video conferencing. Naturally, none of that diligence was done with podcasters in mind - but you and I both know that if podcasters find a solution for recording distance conversations that is fairly trouble free - and FREE to boot - they are going to use it.When Derek noticed that podcasters were using the platform he reached out to some of them and chatted with podcasters he knew personally. He wanted to spearhead efforts inside the company to make Zoom’s interface and functionality even better for podcasters. I think they’ve done a lot in that direction.Be sure you listen to hear the exact details of how podcasters can use the Zoom platform.Zoom settings -...

https://podcastfasttrack.com/Okay, so I recorded this episode driving in my pickup truck on the way to Denver.And the issue I’m going to cover was so much on my mind, I decided it was worth recording with substandard audio… on the go… which is kind of ironic considering what I'm going to talk about.GOOD QUALITY AUDIO!In this episode I cover why audio levels are SO important, how you can fix them easily (or for free) and what's going to happen to your podcast if you don't.Main Points : Turn Away Listeners[1:18] The story behind this episode has to do with “Masters of Scale”[3:22] NEVER miss leveling and compression. Here’s why[5:29] A very simple way to deal with this issue[9:00] The slow road to the bottom happens just like this[9:55] People are starting to make choices based on audio quality levels Featured On This Episodewww.AudacityForPodcasting.comThe story goes like this…When I drive places, especially somewhere that's going to be just me in the vehicle driving alone for a number of hours, I binge listen to podcasts. I download lots of stuff. And I listen one after another after another to both increase my learning also just to pass the time.Well, in one of my recent trips to Denver, the very first podcast I listened to was one of my favorite shows. It's called Masters of Scale, hosted by the founder of LinkedIn, Reid Hoffman.It’s a truly great show.The production value on this show is what is amazing. They do all kinds of sound effects and different voices and interview clips mixed in with narration. It's just a really great show, you should listen to it.But that day - the one where I was driving in my pickup - I was listening to episode number 10 of season number two. And something happened that brought this issue to my attention - again.Because YOU are a person who's podcasting and a person who wants your podcast to serve your audience well - so you HAVE GOT to be aware of this issue.Audio quality - in particular, audio levels.The reason I became aware of the issue this time is because of the way that the people behind Masters of Scale do their podcast.Narration - which is usually Reid Hoffman himself, trying to tell a particular story.His narration is integrated with clips from interviews he’s done with the people involved.The MOS team mixes that in with sound effects, music, and all kinds of really cool stuff. Because all of that is done, it's absolutely vital that one step in the audio post production process is never, ever missed - leveling and compression.And on this particular episode, apparently it was missed.Your podcast listeners care about this stuff - for this reasonI can tell you why I was able to notice this so easily on this episode. Remember WHERE I was when I was trying to listen? I was driving in my pickup truck.I was driving along, I had in earbuds, and Reid’s voice sounds great. The level is pretty normal.But the first time that an interview portion comes on, it's a much lower volume level. So much so, it was hard for me to even hear it - especially since there was a little bit of road noise.Loudness levels...

https://podcastfasttrack.com/In case you haven't noticed - all of the directories, whether it be iTunes or Stitcher or the new Google podcasts app - all of them are getting inundated with podcasts.You go in there trying to find something to listen to and it’s pretty crazy finding the good stuff. It’s kind of hard to know… Should I try this show? Or that show? Or what is it that I should be doing to find a good show to listen to?What I'm going to do on this episode is this:I've recently been looking for new shows to listen to myself, and I've tried to be observant as I've been doing that, asking myself,“What are the things that exist in different podcasts listings and in different directories or apps that have actually been helpful to me?:And on the flip side…“What are the things that haven't been helpful, or that have been detrimental to me choosing a particular podcast to listen to?”So this is my own personal case study of how to get noticed as a podcaster.[1:36] The issue: podcasting is getting noisier. How do you get noticed?[2:58] Why my opinion on what works and doesn’t work should matter… :)[3:52] What are YOU (or your listeners) looking for when searching for a podcast?[8:30] Have you thought about how people actually SEARCH for podcasts?[11:11] Human nature makes visuals, like cover art, stand out to us first[13:57] The power of a good description for your podcast[18:12] Poor quality audio is a turn-off to me - and it will matter more as time goes on[21:00] The terrible consequence of poor interviewing skills[23:02] If you want to get noticed, be professional[27:18] Gone are the days when you could record with little planning or expertise[29:40] Take the time to be strategic: growing should not be limited to small children[31:16] Optimizing your title and author field are imperative. That means important. :)[34:13] Do you want your audience to engage with you or don’t you?[36:49] There is an increasing need for audio editing as the directories get more crowdedFEATURED ON THIS EPISODEChris Curran’s Podcast Engineering School (This IS an affiliate link… that means Chris gives me a little monetary “thank you” for sending you his way)www.PodcastFastTrack.com/101 - my conversation with ChrisOTHER GOODIES MENTIONED ON THIS EPISODEPocketCastsApple PodcastsStitcherMy episode case study about the importance of keywords in titles: Episode 90Anchor podcasts“Just In Time Learning”Consulting from Podcast Fast TrackEpisode 89 with Gordon...

https://podcastfasttrack.com/All right. Alright.In the world of podcasting, as most of you know, Apple has been the big player for a long, long, long time.One of the things that points that out to us is that worldwide, more people by a long shot own and use Android phones than Apple phones however, it's almost exactly opposite when it comes to podcast consumption through smartphones.The vast majority of podcast listeners consume their podcasts on Apple devices.Now, why is that?I believe there's one simple reason: it's because Apple has long had a native way for you to listen to podcasts on their devices. And by native I mean, it's built into the device - the podcasting app comes preinstalled on every Apple device.Google, the company really behind the Android operating system has never done that.Until now. Maybe. Hopefully.Find out how Google Podcasts App for Android is moving in the right direction at least, and how you can discover if your podcast is available in it already (it just might be).HERE IS A SUMMARY OF EVERYTHING COVERED IN THIS EPISODE[1:19] The Android iPhone divide - yet podcast listening is upside down by comparison[3:58] How Google has decided to get into the podcasting game at a bigger level[4:41] The best way for Google to impact the podcasting industry: a native app[7:06] My prediction: A new explosion of podcasting is on the wayFeatured On This EpisodeLink to your podcast in Google Podcasts: www.PodcastFastTrack.com/GooglePodcastsResourcesGoogle Podcasts (in the Google Play Store)Google Play MusicConnect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn TwitterGoogle always does thing in their Google kind of wayI’ve noticed over the years that Google is not very promotional in the way it rolls out new apps or services. They just kind of quietly do it behind the scenes, learn from those who find it and begin using it, and refine it as they go.Over the last few months, we've been seeing this sort of thing happening again (this is June of 2018).Google has been quietly taking steps in the direction of a podcast app for Android. First of all, we discovered that Google had kind of secretly been integrating a podcast app of sorts into Android devices, through Google search.I don’t know enough about how the actual Chrome browser on Android integrates with other apps, but it appears that it’s an app-in-browser sort of thing. Here’s how it worked…If you searched for the name of your podcast using the Google search app on your Android device, if your podcast webpage was set up appropriately (and any Libsyn user was already there with no effort at all - BTW), once the search results came up, you could scroll

https://podcastfasttrack.com/Podcast Success is not accidental.It happens through deliberate strategy and dedicated hard work.Danny “Sunshine” Bauer is a former educator and administrator turned life and leadership coach. His podcast is downloaded more than 95% of all podcasts and he enjoys helping individuals launch and grow podcasts in a “sweat” environment.He is the founder of Better Leaders Better Schools and facilitates weekly Masterminds with school leaders from around the globe. A teacher at heart, he also coaches small business owners in running profitable ventures clearly aligned to vision, mission, and values.On this episode of Podcastification, Danny and I chat about the success he’s experienced with his podcast and how YOU can work toward the same kind of results he has experienced. [1:12] Amazing success for Danny’s education focused podcast[5:45] The tactics Danny followed to launch his podcast effectively[8:05] Relational skills aid in the promotion of any podcast, no matter the niche[10:00] How a mastermind played a part in Danny’s podcast success[20:23] What is the best way to find your specific audience?[23:36] The power of providing free stuff that adds tremendous value to users[26:42] Getting past the “hard work” hurdle (none of this is easy)[30:11] How to decide what to work on that will provide tremendous value[34:06] How Danny delivers his free resources (the tech behind it)Featured On This Episodewww.BetterLeadersBetterSchools.com - Danny’s site and podcastDanny Sunshine Bauer’s Business Coaching: 4 Steps to Business FreedomRESOURCESBOOK: The Miracle MorningBOOK: Option BSwitchfoot song: The Shadow Proves the SunshinePodcaster’s ParadiseBrene BrownGary VaynerchukBOOK: Jab, Jab, Jab, Right HookAaron WalkerBOOK: The Enemies of ExcellenceBOOK: The Power of MomentsBOOK: Profit FirstJim Rohn Ramit SethiSeth Godin<a href="https://www.quora.com/"...

https://podcastfasttrack.com/GDPR (the global data protection regulation) is now in effect. What does it mean for your podcast?That’s a very interesting question - and as with many things in podcasting, the answer is going to be “it depends.”On this episode I break down the GDPR as it relates to podcasting from MY perspective - and keep in mind, I’m not an attorney, European Union official, or compliance officer of any kind. I just read the thing and listened to a lot of people who sounded like they understood it better than me. GDPR could be a big deal for some podcasters - so get the scoop on this episode.Main Points : GDPR as it relates to podcasting[1:19] What the HECK is GDPR?[2:17] At what point does an audience member become covered by the GDPR?[3:10] Most media hosts are on the ball with this thing[4:44] Your listeners can request to be forgotten by you. Really? Yep, really.[5:32] Do you gather data of any kind from your listeners? Then GDPR applies.[9:25] Making sure you cover yourself regarding GDPR (you need a privacy policy)Featured on This EpisodeThe Podcast Optimizer Email SeriesResources Mentioned On This EpisodeSpreaker GDPR stuffLibsyn GDPR stuff Blubrry GDPR stuff Podbean GDPR stuffIubendaTerms FeedMy privacy policy GDPR checklistThe GDPR Guy Podcast - Carl Gottlieb’s show (check out his cool accent)Connect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn TwitterWhy Should Podcasters Care About GDPR?The Global Data Protection Regulation (GDPR) went into effect in late May of 2018.What the heck is GDPR?It's a law that is from our good friends at the European Union and it has to do with how personal data of citizens of the EU or those living, working, or traveling through the EU is collected and used.You may be wondering, “I'm United States-based podcaster or a Canada-based podcaster or or a South America-based podcaster, what does an EU regulation have to do with me?Here's the answer to the question.It applies to all companies or organizations that market to, sell to, collect data from, or do business...

https://podcastfasttrack.com/I’ve been to a handful of podcast conferences in my day - but there’s nothing quite like Podcast Movement. As my guest, Dan Franks says, “It’s the single largest gathering of podcasters in the world,” and that makes it pretty special in its own right.But there’s so much more than just that it’s big. PM is filled with great content, attended by tons of great people, and offers an education and enthusiasm about podcasting you won’t find anywhere else. No offense, but not even at those other podcasting conferences I’ve been to.In this conversation Dan and I talked all things Podcast Movement - from what different level podcasters might experience to the exhibit hall, to they types of sessions offered, and more.An incredible value at any conference (even a podcasting conference) is in the hallways, not the presentationsMy first experience at podcast movement was in Chicago back in 2015. It was one of those environments that was truly electric, you can feel the excitement in the air. Everyone who comes is an enthused podcaster, or is interested in becoming one. It's great just to meet people, even if you don't attend all the sessions you are interested in.That first year, I think I only went to two or three sessions because I was so busy talking with people in the hallways. Everyone was so generous, sharing their best practices, explaining how they accomplish some amazing thing on there podcast audio, or walking you down the hall to a vendor that they personally vouch for. It really is a unique atmosphere that I recommend to every podcaster experience at least once.I was curious how Dan and the Podcast Movement team originally came up with the idea to create such a conference so I asked him. And this conversation he shares how he and some of his buddies were very frustrated with another conference - &nbsp;New Media Expo. They attended 2 years straight and both times there were more podcast of New Media publisher, but there were very few sessions about podcasting.In a typical “can do” approach that many podcasters have, Dan and his friends decided to create the conference they wanted to attend. Podcast movement was born.Are you a newbie podcaster? Your mind will be blown (and empowered) at PM18Both years that I've attended podcast movement I met a number of individuals who hadn't started their podcast yet. But it was clear they were very serious about doing so. You don't spend money to go to a mega podcast conference without being serious.New podcasters who want to attend podcast movement are going to have their minds blown. There's so much content, it is like drinking from the proverbial fire hose. But if you go about it in a smart way, you can really get a fast-track education about what it takes to create and publish a stellar podcast.When I say you need to go about it in a smart way, what I mean is that you should do a little bit of self education first before you land at the largest podcast conference in the world. Become familiar with podcasting terms, watch some YouTube videos, you might even consider taking our starter course to prepare yourself for what you're going to learn at Podcast Movement. It only cost $99 and we'll have you speaking the language in no time so that your experience at podcast movement is all it can be and more.But even if you decide not to purchase our course, please do something to learn what you can about podcasting. But be careful out there, there's a lot of dated information and advice that isn't based on best practices or what we come to know about podcast search, statistics, downloads, and but I...

https://podcastfasttrack.com/Welcome back to Podcastification - on this episode I’m walking you through the step by step details of what I do to carry out MY successful podcast production workflow every single week. It doesn’t matter if you publish episodes every week, every other week, or once a month - organizationally you’ve GOT to have an effective podcast workflow to ensure two things:Quality AND ConsistencyWhat I demonstrate and describe on this episode is not the ONLY way to do this - but it’s the best way I’ve found after 5 years of podcasting. And if you scroll down, you’ll also notice that I ALSO recorded this one as a video - with the workflow mapped out on my whiteboard. The visuals help on this one - honest.If there’s one thing you get out of this episode, this is what I hope it is: Process leads to Success![1:18] The vital importance of having a well-considered podcast workflow: consistency &amp; quality[3:12] Write down every step of your process - one per sticky note: here’s why[4:01] Beginning the process, one step at a timeChoose your topicResearch and preparationGUEST EPISODES: Choosing and preparing for your guestGUEST EPISODES: Reaching out to your guestGUEST EPISODES: Your guest schedules a timeGUEST EPISODES: Asking the guest to provide you some vital infoGUEST EPISODES: Confirm the recording (the day of the recording)[17:41] Do you see how the workflow enables you to be professional and consistent?[21:45] Resuming the steps to your podcast workflowCreate a test recording/sound checkRecord the main audio/conversationRecord the intro and outro immediately following the recording: Here’s whyAdd the audio files to my Dropbox system (I describe it here)Notify the editor (or set a time to edit on your own calendar if you do your own editing)Create an optimized title and send to my VA (because the artwork step is coming)Add to Auphonic (if you don’t use Auphonic, do it now!)Writing the show notes and notify the VAArtwork/graphics are createdPost the show notes and artwork to Libsyn and the websiteSet up social sharingGUEST EPISODES: Send promo info to guest[44:15] Why process equals successRESOURCES MENTIONED IN THIS EPISODEYouCanBook.meCalendlySchedule OnceThe list I send to guests about how to best prepare for the recordingThe form I use to ask my guests to confirm their participation hereGoogle FormsHello SignHubspotRingrZencastr<a href="http://cleanfeed.net/" rel="noopener noreferrer"...

https://podcastfasttrack.com/For as long as I’ve been playing around and working on the internet, I’ve heard people touting the benefits of paying for virtual services - you know, VAs and that kind of stuff.From the first time I heard it said, I got the logic of it. Sure, it makes sense to hire someone to do the things I either don’t want to do, am not good at doing, or shouldn’t be doing from a time VS value perspective.But until this conversation, I’ve never been able to bring myself to take the leap and actually hire out some of the stuff that makes my podcast and business run.I’ve invited Nathan Hirsch, co-founder of FreeeUp.com to be my guest on this episode of Podcastification to help convince me - and convince me he did.BTW: The audio quality on MY SIDE of this recording is terrible. Awful. And in all other ways stinky. It’s because I got lazy and didn’t use my podcast production checklist to ensure that everything was set correctly. As a result, my voice was recorded through the built-in mic on my laptop.BAD form. BAD form. My apologies. I guess it goes to show that even those of us who do something on a professional basis make mistakes from time to time. I’m just sorry you have to listen to it.Main Points : Virtual Services For Podcasting[2:06] How Nathan became desperate and turned to virtual services for a solution[4:14] The first things podcasters might consider outsourcing to virtual assistants[5:40] So you see the need, but don’t know if you can afford it. Listen up![7:35] What should you do if it’s going to take as much time to train someone as it will for you to do it?[13:02] Making it easy: What you’ll experience when you go to the Freeeup website[15:42] Pre-vetted candidates for your job - as many as you want - and keeping up quality[18:14] You could even “steal” a worker from FreeeUp permanently through a buy-out[20:13] Hiring is one thing: managing someone providing virtual services is anotherFeatured On This EpisodeNathan Hirsch and www.FreeeUp.comPricing: www.FreeeUp.com/PricingConnect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn TwitterWhat ARE virtual services anyway?I don’t want to begin with the assumption that everybody listening knows what I mean when I say “virtual services,” so for those of you who do know - hang on for just a second while I catch everybody up.When I say “virtual services” - I mean tasks you pay to have done FOR You by someone who is not in your physical location. So this isn’t paying a neighbor kid to come to your house and mow your lawn - this is paying someone across the world or across town to do something for you - and it’s usually a task that can be done digitally.Examples?Audio editingArtwork/graphics creationTranscript creationAccounting/bookkeepingEmail list managementSocial media...

https://podcastfasttrack.com/“What’s the BEST structure for a podcast? I mean… one that really engages listeners and keeps their attention throughout the episode?”I am asked that question - and questions like it - all - the - TIME. And while there are no dumb questions, there are questions that haven’t been thought through very well, and that’s ONE of them.Why? Well, it has to do with the fact that you and I and Mary down the street are all podcasting about different topics and trying to reach different audiences.I walk you through the logic and practical steps of discovering YOUR best podcast structure, on this episode of Podcastification.Main Points : Is there a “best” podcast structure?[1:25] The questions I receive all time and why my answer is often “it depends.”[2:01] My walk down main street and how it can help you answer the question yourself[3:10] Who are your ideal listeners? You need to answer that question first[8:09] Look at the top downloaded podcasts in Apple Podcasts - they have differing structures[8:59] How do you discover the structure that will fit your audience?[10:37] The best-practices don’t always translate from one niche to another - so you’ll have to put in some work to figure it out for your niche[13:02] Get out there and talk with your target audienceFeatured On This EpisodeAre you listening to this podcast trying to “figure it out” yourself?You don’t have to make the same mistakes others have made over and over.You can learn best-practices that I’ve learned from working with 100s of clients over the lifetime of my podcast production company - through The FREE Podcast Optimizer Series.Is there a “best” podcast structure? Well, it depends…I’m sure there are certain ways of organizing and presenting content within your podcast episodes that are more “effective” (whatever that means to you) than other ways of organizing it.But what I’ve discovered in working with over 100 clients so far is this:THERE IS NO ONE-SIZE-FITS-ALL podcast structure you can use as a template.That’s because there is no one-size-fits-all approach to reaching niche audiences.Did you get that?The operative word is “niche” - which by definition means a very specific subset of people who are interest in a very specific topic.THOSE particular people are going to respond very differently to one episode framework than they do another.For example: Would people interested in comic books appreciate a radio-announcer-guy type intro, or would they rather have something fun, creative, and hip? You be the judge.But if you make the wrong decision, you could be turning OFF the exact people you want to listen to your podcast.So what do you do? That’s the next point I cover… so stick around (or listen).Let’s take a walk down main street to learn about podcast structure…In this episode I decided to do something a bit different. I got out my portable recording setup (which you can hear me describe in detail on episode 86) and took a walk down main street in my little town.My goal: Consider how each different type of business would go about appealing to its ideal customer.The first storefront I came upon was for a lawyer’s office.The important questions to ask when it comes to how a lawyer would go about attracting...

https://podcastfasttrack.com/Contact CareyThere are lots of high-dollar audio engineering programs out there these days. Lots more than when I was starting college, that’s for sure. I wanted to go into audio engineering but “back in the day” the only way it seemed possible was to learn on the road, touring with some drug-saturated band.No thanks. But I digress.Chris Curran is a guy who’s been there, done that, and has actually printed the T-shirt himself. He’s a self-professed “sound geek.” He loves the audio stuff, the engineering, things like compressors and noise gates and mixers - and their digital counterparts.In this conversation you’ll get to meet Chris, find out why podcasting is such a HUGE thing to him, and what he’s doing to help those audio geeks like himself who want to learn a valuable, lasting skill that will help move the podcasting industry forward.Main Points :[1:35] An online friend I met in real-life: Chris Curran[5:17] How being a drummer in a band led to working in NYC as a sound engineer[9:00] The ultimate podcast hand-holding experience: Chris does it for his clients[11:30] Are you sound-checking your podcast record sessions? Here’s why you should[14:33] What does your listener’s situation have to do with your audio quality?[20:33] Finding clients who are looking for THE professional to produce their podcast[23:56] The only reason audio engineering exists is for the sake of the listener&nbsp;You won’t find many people as passionate about audio engineering as this guyChris is one-of-a-kind, in a number of ways.When speaking about audio production he says, “I’m nutty that way.” He loves to get his audio (for himself and his clients) exactly right, every time. He’s the kind of guy you want to be teaching you about audio, because you know he won’t miss anything vital and will probably throw in some things you might not know that you need to know, but will be glad you do.That makes sense, right?This was a fun conversation because Chris and I got to dive into his incredible story of how playing drums in a rock band eventually led him to doing sound engineering for major artists in New York City (how many podcasters can say that?) - and how he’s created a boutique kind of podcast service for large brands and high level entrepreneurs who want the best of the best of the best.Chris is that guy, for many clients. You can hear about some of them on this episode.Podcasting is easy, which turns out to be a bad thing from an audio engineering perspectiveAs many people these days are discovering, podcasting is not all that hard. It’s a beautiful thing to be able to spend a relatively short amount of time to equip yourself to know what you’re doing - then get a podcast into the world.But then again, it’s not always a beautiful thing.In Chris’ words, “Most podcasts out there sound horrible.” That’s why one of the most important things you can do to make your podcast stand out is to ensure that it does NOT sound horrible. An audio engineering program of some kind is a MUST for those who take their podcast seriously and want to make a difference in the lives of listeners.Chris’ <a href="https://podcastengineeringschool.com/" rel="noopener...

https://podcastfasttrack.com/Contact CareyPodcast sponsorships are a hot topic - because almost everyone and their dog wants to make money from their podcast. It makes sense, if you’re going to invest so much time in something it would be great if there was some kind of financial reward, right?But sponsorships are not all they are cracked up to be - especially if you don’t know what you’re getting into.ON THIS EPISODE I explain some of the things that nobody seems to be talking about when it comes to working with sponsorships - and of course I'm not going to give you an exhaustive list. There are all kinds of things you might run into when working with sponsors or in attempting to secure podcast sponsorships, but the things that I'm going to point out are things I have noticed in working alongside the many clients that we do here at Podcast Fast Track.These are things you should keep in mind when you consider doing podcasts sponsorships. Ready to find out what nobody’s telling you? Be sure to listen.Main Points : Podcast Sponsorships[1:10] Why you need to know the things nobody is talking about regarding sponsors[2:20] Dealing with sponsorships is a lot of work relationally. Yep, really.[5:30] Essential feedback you need to provide to sponsors - and how to encourage them[8:29] Are you ready for the administrative burden of a podcast sponsorship?[12:31] Podcast sponsorships pull out. It happens. What are you going to do then?[15:49] What might cause a sponsor to drop your show?[17:04] Sponsor ignorance when it comes to podcasting and how it impacts youPodcast sponsorships are relationships, not business transactions.If you want any sponsorship to be successful you're going to have to engage in your relationship with that sponsor on a fairly deep level.Work hard to keep up that relationship with your sponsor just like you would work to keep up a relationship with a person in your life who you really, really care about - maybe your spouse or significant other. You need to understand that the person or people on the other end of the sponsor relationship need to feel that they are more than just a paycheck to you, that they are more than just a number or source of revenue.The more you can make them feel that you really care about making them successful, the more they are going to be enthused and excited about the relationship with you and be willing to spend not only their initial amount of money for sponsorship of your podcast but also continue doing so on an ongoing basis and maybe even growing that in some way that the two of you come up with in the future.It’s a relationship that will require ongoing maintenance - and not the kind of maintenance that is just communicating facts, you need to get to the heart of that person.You need to find out exactly what they are shooting for in the sponsorship relationship. That way, you can do your utmost to provide what they’re hoping for. Of course, they are looking for a certain rate of return on their financial investment but I believe most sponsors are looking for more than that.If they are smart, if they're understanding the way that content marketing works in this day and age, they are looking to establish themselves as a household name to the very people that your podcast is...

https://podcastfasttrack.com/Contact CareyI’ve learned the hard way that the typical gimme, gimme, gimme approach to promotion never works - you’ve got to learn how to put your audience first.It’s not an easy concept to grasp even though it DOES sound fairly simple. So in this episode I’m walking through a handful of ways I think every podcaster needs to evaluate their podcasting efforts for the sake of putting their audience first.Main Points : Put Your Audience First[1:26] What makes a podcast really, really successful? Keep in mind who you serve[2:30] Podcasters need to know their USP (Unique Selling Proposition)[9:57] In order to put your audience first, your show needs to be relevant and practical[13:50] Why I encourage you to reconsider the helpfulness of interviews[18:24] Is your podcast and are your individual episodes easy to use?[25:24] Ways to monetize your podcast by putting your audience firstYou can put your audience first by firmlyestablishing your USP (Unique Selling Proposition)It is very likely that you have heard the talk and internet marketing in entrepreneurial circles about having a clear USP. The acronym stands for Unique selling proposition and it simply refers to the unique things you offer to your audience that your competition doesn't.When it comes to your podcast, you can determine your USP fairly easily by asking yourself this question: “Why would a listener choose MY podcast over others in my niche?” if you can answer that question in a compelling way, you probably have a pretty good you USP.Some of the reasons it is vital for podcasters especially to do the hard work of clarifying their unique selling proposition is because even though they don't think they are selling anything, they really are.They're selling themselves and the value of the content they produce. No audience will simply flock to a show because it looks cool or sounds cool or has a cool piece of cover art. They may listen initially but they will only keep listening if what is being offered to them through the audio is of value to them.When you take the time, and it does take a lot of time, to establish your own USP with Clarity and specificity, you will discover a handful of great benefits that will serve you for a very long time.You’ll be able to craft content that amplifies your USPMakes a promise to your audience that you can then deliver onWill help you clarify if opportunities and products are a good fitPrevents you from becoming a people pleaser with your contentOn this episode of the podcast I cover all four of these, explaining why they are important and how they will benefit you in the long run.Don't waste your efforts and time by continuing to podcast without a clear idea of what you are offering your listeners that other podcasters in your niche or not. Listen to the episode to find out how truly beneficial this exercise can be.You put your audience first when your content is relevant and practicalHow many times have you listened to a podcast and come away with absolutely no idea what to do with the information you heard?If I had a nickel for every time…I tried to encourage my clients to make sure they are providing clear, application-based content that can truly help their listeners take action for themselves.&nbsp;I have seen it proven true time and time again that the more your podcast is oriented around application, the more you’re going to stand out to the exact audience you want to listen to your show.Providing relevant and practical content is also...

https://podcastfasttrack.com/There’s a lot of hoopla about iTunes podcast rankings: “We are the number 10 business podcast in iTunes!” It sounds impressive.And for those of us who have never shown up on the iTunes “Top 10” chart in our category (me included), it can make us feel a bit insecure. Are we really accomplishing much with our podcast after all?This episode is an expose of what I’ve discovered about the iTunes podcast rankings: They say NEXT TO NOTHING about the impact your show is having, the number of true listeners you have, OR about what you should be focusing on as a podcaster.In fact, I think the iTunes podcast rankings everyone points to as a measure of success is the WRONG thing to be focused on entirely. It’s a ladder leaning against the wrong wall. Listen to find out why I believe that.Main Points : Why iTunes Podcast Rankings are NOT All That[1:17] The iTunes/Apple Podcasts confusion and what it has to do with rankings[3:02] What IS the metric the iTunes rankings for podcasts are tracking?[4:42] Does the ranking say anything about the popularity or benefit of the podcast?[6:49] The only benefit of the iTunes podcast rankings is discovery - and not much of that[8:27] A better use of our time and energy: make your podcast exactly what your listeners need and want[11:08] We podcasters have to learn where our target market is. It’s called market research &amp; content marketing[12:24] The 1000 true fans theory and why it’s pertinent to this issueiTunes Podcast Rankings: A rolling average of subscriptions over the past 24 to 48 hoursWhen somebody claims that their podcast is the top podcast in their category they are likely omitting a very pertinent fact out of ignorance. What is that? They are not telling you exactly what they're podcast is top at doing?Is it the most listened to? Is it the most popular? Is it the most hated? You don't really know, do you?The claim itself is ambiguous and if we are going to make the most of the metrics that iTunes provides to us we need to know exactly what does metrics mean.When you go into the iTunes app on your desktop and navigate to the category that your podcast is in, you will see a list of podcast in the right-hand column that are known as the top podcasts in that category.Here is the truth: those podcasts are not the most downloaded. They are not the most popular, necessarily. They are the podcast with the most subscriptions within the past 24 to 48 hours.Now that sounds pretty significant, after all we want subscriptions, don't we?Yes, we do, but subscriptions alone don't tell us much because anyone can subscribe to a podcast and never even listen to it. That means the podcaster Is having no influence on the person who subscribed other than getting on their radar.The only benefit I see two shooting for one of those top category lists is the value of exposure. When people searching the category notice the list and see your great podcast in the list, they may, they might, it's possible they will check out your podcast. But I don't think it's likely.From what I have experienced most people do not use the iTunes application that way. The faster and easier method of finding a podcast is to insert keywords into the search field and hit the search button. The podcast that are listed in the top 10 list in that right hand column may or may not show up in the search results.Do you see that being in those lists isn't as advantageous as people assume?So what should we be doing? I'm glad you asked.Vanity metrics are only to prop up a podcasters ego, not to help his/her fansI...

https://podcastfasttrack.com/Wanna hear my predictions about where the podcasting industry is headed? You can - on this episode of Podcastification.You know every year Edison Research comes out with what's called The Infinite Dial - isn't that a cool name? The infinite dial looks at survey data that they have gathered from thousands of people. The good folks at Edison are trying to gauge how people are using online media - social media, online radio stations, and podcasting is included.They are trying to understand people's usage habits, interests, adoption of technology and so on. You can also see from the Edison results how various aspects of the media industry are growing.As I read these stats from year to year I see some trends that some people notice and some people don't. I feel like I have some thoughts about this I'd like to share with you because I can see happening in the podcasting industry in particular that I think are action points for podcasters like you and me. They're things that show us a little peek through the keyhole of what's coming - so that we can prepare ourselves in get our podcasts positioned in a way that we will be better off in the future.So let's dig in!&nbsp;Main Points : Be Your Own PR Manager[1:12] How the Edison Research Infinite Dial Report spawned this episode[3:20] Why I believe more and more people will begin listening to podcasts[6:40] Pandora’s “Podcast Genome Project”[8:10] Getting into the smart speaker ecosystem is going to be huge[9:10] Share of ear is going to become more and more competitive[11:00] Why businesses are going to find exposure more and more difficult[11:52] The silver lining for niche and hobby podcasters[14:10] Technological changes and improvements that will happen in podcasting tech[17:01] Why more and more advertisers are going to get on the podcasting train[20:24] Will governments ever step in to regulate podcasting (or try)?[23:31] Why every one of us needs to increase our production values[25:58] Make improvements in the areas you can already - don’t wait for the future[27:21] You need to be leveraging your audience to help you reach others[28:32] Do the hard work of refining your USP (Unique Selling Proposition)[30:37] Learn how to niche-down - the more specific the better[31:56] A quick caveat about download numbers and what really matters[34:05] Keep abreast of the changes and the opportunities as the clock ticks onYou’ve got to know ABOUT something before you can know it’s helpfulThe 2018 Infinite Dial survey shows that sixty four percent of people who were surveyed are now familiar with the idea or the term of podcasting. That's up from previous years - and it’s good news for us podcasters. Right? We can all see that you can't really participate in something if you don't know that it exists. So sixty four percent means a majority of the American public now knows what a podcast is.So the more familiar with podcasting the public becomes, the more listeners will be available in the long run.My prediction is that those numbers are going to continue to grow. I would not at all be surprised if the day comes maybe five years from now ten years from now when ninety to ninety five percent of the population are not only aware of what podcasting is but who actively listen to podcasts on a regular basis.Think about it - more and more...

https://podcastfasttrack.com/As a podcaster, you no doubt have thought about the benefits of podcasts. You wouldn’t be podcasting if you didn’t know at least SOME of them.This episode I’m highlighting 10 of the benefits I see in podcasting and the reasons people these days are listening and learning from podcasts so much.To be really, really, REALLY honest with you here - I have a busy life just like anyone else. And during the pre-publication phase of this episode, I’m on a trip to celebrate my mother’s 90th birthday.I can’t even imagine 90 years of life on this planet, but there she is, plain as day and healthy as can be (thank God!).All that to say, I’m making a decision on this episode. I’m not going to do my standard, more comprehensive set of show notes for this episode.I’m just not - because I think there are more important things going on in my life right now.So, please listen. Please learn. And enjoy your life! That’s what I’m going to do right now!Main Points : Be Your Own PR Manager[1:16] How I got the idea for this episode of the podcast[3:35] #1: Podcast listeners are growing - there are more than ever[5:17] #2: There are more podcasts than ever and more opportunities[6:41] #3: A greater variety of podcasts exist than ever[7:35] #4: The free nature of podcasts increases listenership easily[9:37] #5: You can find up to date information through podcasting[11:30] #6: The mobile nature of podcast listening opportunities is a great benefit[13:15] #7: How does the issue of privacy figure into the benefits of podcast listening?[13:58] #8: Speed listening. Is it beneficial?[15:29] #9: Advertising is a benefit in podcasting… or can be[18:20] #10: Podcasting as a great method for teachingRESOURCES MENTIONED IN THIS EPISODE&nbsp;www.NoHatDigital.com - Chris’ siteGet your podcast onto Spotify independentlyScott Voelker: The Amazing SellerThe Tim Ferriss podcast This infographic proudly brought to you by NoHatDigital.comLeave your question for me to answer!Connect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter&nbsp;Subscribe to Podcastification here!

https://podcastfasttrack.com/Jim Kukral is quick to say that his new service, Book2Pod is not a service that creates audio books.So I’ll say it for him. ;) Because that’s EXACTLY what it is… except for a few differences…It doesn’t have all the bells and whistles of traditional audio booksIt’s distributed via an automatic feed - RSS - like a…. PODCAST!Jim and his behind-the-scenes business partner have a pretty cool system in place that anyone who has a book, whitepaper, story, series of blog posts, etc. - can make it into a podcast.It’s really interesting - and the possibilities are very intriguing. Take some time to hear what Jim has to say. You can even hear the robots doing their thing!Main Points : Done For You Audio Books To Podcast[1:16] Why you need to know who Jim Kukral[3:10] Jim’s new endeavor: Book2Pod[4:04] The future possibilities with computer generated voices and podcasts[7:25] How are robots being used for reading books?[10:51] What’s the benefit of putting your book out chapter by chapter as a podcast?[17:05] Are there other options you can do besides books?[21:06] Ways to tweak the robot voices to make your audio books better[23:16] Actual examples of Book2Pod books - fiction and non-fiction[27:19] Pricing for the Book2Pod service: two packagesWhy would you want to turn your book into a podcast?This was one of the very first questions I had for Jim because books are typically made into books in order to sell them as books. Putting them into podcast form and broadcasting them freely via an RSS feed doesn’t seem like a good way to promote book sales.But it’s actually the exact opposite that happens.One of the reasons I believe podcasts are so popular is because they are a low-friction introduction to a topic, resource, or expert. A person can listen and learn and get to know you without ever having to let you know they are interested.No risk of being “sold to.” No email opt-in required. In other words, it’s entirely safe for you, the listener, to check out a content provider by listening to the content they provide (a podcast, in this case).Authors haven’t made good use of this aspect of podcasting… at least most haven’t. That’s because they are focused on selling books - and podcasts OF their books seem a bit non-intuitive at first.But there are ways to make the entire text of your book(s) - fiction or non-fiction - available as a audio book(s) and use them as a lead-in to your sales process.And according to what Jim shares on this episode, it’s working for many authors already. Listen to learn more.I’ve got a handful of books I’ve considered making into audio booksThe problem thus far has been the cost of making it happen. If you check out the plans ACX has for putting any book in to audio book format, it’s pricey… no matter which way you slice and dice it.But what Jim Kukral has going on here makes the process of putting a book into audio format a whole new ballgame. If I’m satisfied with a robot voice reading the text of my book (a very GOOD robot voice… listen to this episode to hear an example) then there could be a much more affordable option available, now..And it’s got at least one added perk: the ability to set it up as a podcast64% of people are now familiar with podcasts, a stat that continues to climb each year. Combine that with the fact that 44% of people are listening to audiobooks and the idea the...

https://podcastfasttrack.com/Alexa podcast is a thing. Really, it is. We podcasters need to start thinking about where the industry is headed.Now that podcasts can be listened to on Smart speakers like Alexa, there are a handful of things that I can think of that we need to consider in order to make our efforts more widely usable, which will include those kinds of devices.On this episode of Podcastification I have a few things for you to think about when it comes to Alexa podcasts and the distribution of your show through those platforms.&nbsp;Okay so we're talking about smart speakers on this episode. Do you even know what I mean when I talk about smart speakers?Smart speakers are like Alexa or the Amazon Tap is like a mini version of the Alexa. The Tap is really just a fancy bluetooth speaker. We happen to have one of those that we were actually given through a drawing at a podcasting event that I was at a little while back.But that's all beside the point. We're talking about Amazon Alexa and Google Home and all of the smart speakers they're starting to come out with. They are all connected to the internet and they are able to play audio for you through voice commands.My wife uses our Amazon Tap quite often to play Spotify - the speaker has really good sound so it's a great little application of a smart speaker. But you can also speak to it because the Tap functions in many ways like an Alexa because you can connect through an Alexa app, which then connects to the internet, which you are able then to ask questions just like you would Alexa herself. So, we say things like “Alexa, tell me a story,” and it starts telling us a story.How is this is relevant for us is podcasters?It’s very relevant. We are on the cutting edge of a digital change of behavior for most people in the Western world and we don’t even realize it. The voice command features of these devices are going to make it easier and more common for people to listen to podcasts. So as the title of the episode says, Alexa podcasting is a thing.Will Alexa podcasts work for your particular podcast name? Maybe not.I did some experimentation with my little smart speaker - the Amazon Tap. I tried to get it to play a my particular podcasts - I have quite a few of them. I would say something like this…“Alexa, play Podcastification.”And it actually started playing a podcast but it wasn't a my podcast, it was something else.What I think happens is that because the name of my show is not very clear and distinct and easy to pronounce and understand even for humans, the little smart speaker ain’t so smart.It can't quite find my podcast because the name is not easy to decipher.Could the technology improve in the future to the point that saying it by that name it might actually find and play my podcast?Yeah, maybe. But at this point it's not able to.So what's the principle we can draw from this?It may be better to keep this identification issue in mind when it comes to naming our podcasts. It should be something very distinct, very clear, very easy to pronounce, very easily understood so that people using smart speakers can easily say the name of your podcast to their smart speaker and have it understand what they're saying.Now you can always go back and rename your podcast if you're up for that. Or maybe not.There's one other thing I think we should think about when it comes to podcasting and Alexa...When we’re thinking about these smart speakers and listening to our podcasts on them, there is an important issue to consider: loudness levels.I was noticing the other day when I was working inside Auphonic that podcast levels are recommended to be at what's called

https://podcastfasttrack.com/Whenever we think about audio production software we typically think about programs that allows to record and edit. Those would be things like Adobe Audition, Hindenburg, and Audacity.But there are other programs out there that enable the new or inexperienced podcaster to get the same quality audio that many who play around with those software programs I mentioned get, without nearly the same amount of headache.One of the audio production software packages that falls into that category is Auphonic.&nbsp;Main Points : Incredible Audio Production Software[1:24] How I came to know about Auphonic in the first place[3:50] The benefits of Auphonic and the basic features of the system[5:50] What you can expect to see within the audio production software[9:30] Chapter marks are possible in Auphonic - here’s how[12:32] Multiple output options possible, even at the same time[15:57] Transcript creation as part of this audio production software[16:42] Send your finished project to many online destinations[17:57] 4 different audio algorithms you can choose from - including LUFS[20:41] Analyzing outputs to see the difference is possible in Auphonic[22:16] Desktop programs available from Auphonic[25:18] If you love doing the audio processing stuff… nevermind.Auphonic is audio production software for the rest of us… it does the thinking so we don’t have toI do this audio production thing for a living and even I don't enjoy thinking about using limiters, high and low pass filters, compressors, noise Gates, and all that kind of stuff. Yes, it's fun to know what they are and how to use them if I have to, but I'd rather not if I can avoid it.That is why Auphonic is such a treasure. The team behind this amazing audio production software have developed algorithms that process audio for you so that you don't have to. You can set up the types of audio processing you want the application to do and it simply does it for you.One of the best things about Auphonic is that there is a free plan that most beginning podcasters would find very useful. In fact, many experienced podcasters may not need to pay for anything and be able to use all the bells and whistles that Auphonic has to offer.This episode is about that. Auphonic.If you have the opportunity to optimize your audio with a shorter process and results that are just as good, why wouldn't you do it?Those of us who have been podcasting for any length of time understand that time is exactly the issue when it comes to producing or episodes. We only have so much of it and we have to use it wisely.The Auphonic audio production software Is available to help us meet that need. The free plan for Auphonic is probably just about right for most podcasters and could be all you ever need. But if you go beyond that, you can buy one time credits to make up the difference.The most important thing is that Auphonic does all the optimization of your audio file that you either don't know how to do or spend tons of time doing. Either way, this is a winning situation for you. And this episode I go through the platform step by step to explain to you the benefits if using this incredible software.As I said in the title of this episode, ignore this audio editing platform at your own risk.Do you want those cool audio motion graphics to promote your episodes? This audio production software can make them for youIf you spend any time on social media, especially in the podcasting communities that exist you have likely seen the wave motion typing videos that people use to promote their podcast episodes.Heck, you may

https://podcastfasttrack.com/I figure, if I want to learn podcasting tips that can help my show stand apart in the crowded podcastosphere, I might as well go to the people who have made a living from doing audio well.And I also got a little help from a new friend - a guy named Cal Newport. Well, Cal's not actually my friend, but he's like a long-distance mentor via his books and interviews.Cal's book "So Good They Can't Ignore You" inspired me to work at becoming the very best I can be in a chosen field.The field I've chosen: Podcasting.So.... reading a book by the folks at NPR about audio reporting and recording was right up the alley of my learning curve.This episode is about the podcasting tips I learned from the good folks at NPR.Main Points : Podcasting Tips from NPR[4:09] The benefits of audio (why we are audio people)[7:10] NPRs tips for making good recordings[16:28] Best practices for working with a co-host[20:50] Tips for doing better interviewsPodcasting tip #1 : Get clear on the benefits of good audioAs I said, the folks at NPR are a wealth of knowledge when it comes to recording and producing great audio. We podcasters can learn a ton from them and the book “Sound Reporting” outlines a lot of those valuable principles.Here’s a sampling of the points the author shares about the benefits of good audio… keep in mind, he spoke in terms of audio in general. I changed the points to reflect our particular form of audio, podcasting.Podcasts are portable (for the listener)There’s a benefit to audio that you can’t get with video or theater, or any other form of communication. That’s its portability. People can listen on the treadmill, in the car, in the backyard pushing a lawn mower… anywhere.That makes audio powerful in terms of its ABILITY to be consumed by the end user.Podcasts are intimate (spoken to one)Yes, we want to have more than just one person listening to our podcasts. But when we think in terms of the individual person who may be listening, it opens up a whole new perspective that enables us to be more effective.When you’re recording, imagine yourself speaking to one person - just one.How would your manner change? What sort of voice tone and inflection would you use? How nervous would you be? Do you see the point?This is a tip you can apply to your podcasting that could make your process and actual outcome more effective because it’s more effective.Podcasts are nimble (easy to do anywhere)Few things affect us like the sound of the human voiceThere are lots of sounds that impact us. The sound of a siren. The bell that rings to end classes at school. The screeching of brakes.But the sound of a human voice is more powerful than any of those. It is filled with meaning, emotion, depth, significance, much more than anything else we hear.Podcasting enables us to make the most of that reality. We’re able to use the human voice, perhaps the most powerful communication tool in the world, to impact the lives of other people.Sound tells a storyWe all love a good story. That’s why movies - and now narrative style podcasts - are so popular. Stories are told primarily through sound.Yes, a skillful drawing or painting can tell a story of sorts, but it’s not as complete, not as impacting as a story told through the spoken word. Even words on a page are not as powerful. Notice how the audio book genre is growing?These are just a few of the podcasting tips I learned reading the book, “Sound Reporting.” I hope you’ll pick up a copy and read it for...

https://podcastfasttrack.com/3 Ways to NOT Kill Your Podcast Growth CurveWarning - warning - warning. There's a rant ahead!I have seen this same mistake on podcaster’s websites over and over and over now, so I plead with you… listen to this episode, learn from this episode, and NEVER do this stinkin stupid thing again.Main Points : 3 Ways NOT to Kill Your Podcast Growth Curve[1:26] What I’ve discovered while tooling around the Apple Podcasts website[2:15] It’s INSANE to send people to Apple Podcasts (iTunes) to listen to your show[3:59] You’ve created tons of goodies. Why send your audience AWAY from them?[6:21] There are ways you can tell Google that you have GREAT resources - sending people away from your site is NOT ONE OF THEM![9:09] How you may be telling Google NOT to send people to your website[11:02] How you can apply this lesson right now.&nbsp;So I spend a lot of time in the Apple Podcasts directory. You know, that place that used to be called iTunes but now is called Apple Podcasts.And what am I DOING in the Apple Podcasts directory? Honestly, I’m looking for clients, for people who are producing great content and want a great production partner to take the podcast time suck off their hands so they can do better things with their time.One of the things I experience while in the directory is that I usually click the little link that says website, right there next to their podcast listing, and I'll go to visit the website. I want to check them out and see their show. Who knows? Maybe there’s a way we can work together.Here’s the problem - the way people are killing their own podcast growth curve. Ready?Podcasters often put a really cool looking show notes page up for particular episode. I go there. I scroll up and down, up and down up, and down that page trying to find a stinkin’ web player so I can actually hear what their podcast sounds like.And do you know what I find?I find that silly little piece of artwork that says “Listen on Apple Podcasts” and that's the only way they have for me to listen to their show. I have to go OFF their site to listen on somebody else’s platform.It’s one of the dumbest things I’ve ever seen and in this episode of Podcastification I walk through 3 important reasons you should not be doing that on your show notes pages.That’s my rant and I’m sticking to it.#1 REASON: You’re forcing people to listen to your podcast in a way many are unable to listenNot everybody has an Apple phone. GASP!It’s true. What’s the point? There are many, many, many people, who will not be able to listen to your podcast at all if you send them to Apple Podcasts to listen. Why? Because they don’t have the Apple app on their phone that you’re trying to send them to.OK, what if they are on a computer. It could be a very similar issue. If they don’t have the iTunes software installed, they’re going to be sent to a webpage that has NO players on it at all. So they’ll either get frustrated and turn away (most likely) or they’ll get frustrated and turn away.Hmmmmmm.In short, people using android phones are not going to be able to listen to your show simply by clicking on that Apple Podcasts logo.So don’t send them there in the first place!OK, OK - if you want to include the logo on the page and you want the logo to link to Apple Podcasts, go ahead. But don't make that the only way someone can listen to your show when they come to your shows notes page. It's ridiculous because you're not making it easy for your listener to actually be a...

https://podcastfasttrack.com/There are all kinds of crazy names people give to their podcasts in the Apple Podcasts directory, but I don't believe most of them are good podcast names.This episode of the show is all about how to properly name your podcast. When I say properly, I don't mean there is some kind of etiquette around podcast naming, what I mean is there are best practices that make your podcast name work for you instead of against you.Intrigued? You've got to hear what happened in this case study that I didn't intend to be a case study.Main Points : Good Podcast Names Matter[0:53] What do I mean when I say podcast names matter?[3:22] The case study I did that wasn’t intended to be a case study[4:49] Little promotion, one Facebook share per morning, amazing results![6:42] The name I chose for the podcast is the only thing that made the impact[8:20] The deliberate steps I took to discover a good podcast name[10:01] Why RELEVANT keywords in your name are a HUGE consideration[11:27] The reason I thought a good podcast name would matter: Algorithms![13:40] The STATS that prove that good podcast names matter[18:50] Why you’re NOT sunk if your podcast name is not keyword rich[19:30] Best practices for episode names - keep keywords in mind!What’s in a name? When it comes to a good podcast name - a LOT!I have to admit that there are a lot of strong opinions in what I have to say on this episode. They're strong opinions I've had for a long time, not just about good podcast names but about a lot of things including company names, brand logos, and other stuff.I'm no expert, so what I have to say doesn't usually hold much water, but in this episode, I'm going to walk you through the statistics of what has actually happened from choosing a good podcast name in order to show you that in this case, I think my opinion does hold some water.Podcast names are not only the way you identify your show to others. They also communicate something about you, your message, the people you have as guests on your show, and the topics you cover. In my view, if your podcast name doesn't express those things clearly, what's the use?Of course, there are many large brands and successful people who have done this whole podcast naming thing differently than what I am going to suggest on this episode, but we are not them.Most of us are average people, without big followings, without the benefit of being a household name or brand that others have known about forever.So we have to go about this a little bit differently. Our main objective is to get people to pay attention, to notice our podcast in the first place. That is why I a good podcast name makes a lot of difference.In this episode I not only explain why it's true, I also demonstrate it through those stats I was talking about. You really need to hear this.How do I know it was a good podcast name that made the difference? It's the only thing I did.The situation I described as my case study in this episode is one where I was launching a new podcast, but the content is something I had created previously. It's a daily show so I didn't want to spend all my time promoting, promoting, promoting. That means my only promotional attempt on any of the episodes is an automatic post from my Libsyn media host account to Facebook. That is it.No Facebook ads.No email blasts.Nothing else.On this episode, you're going to hear the way the numbers increased to well...

https://podcastfasttrack.com/Questions about the proper use of podcast intro music and outro music are some of the most common things people ask me about.Can I use this popular song? What if I only use 20 seconds of it? Doesn't that fall under fair use Doctrine? What if I get somebody to compose music for me, can that work?These are only a few examples of the legal side of what it takes to do a podcast in a way that reflects your personal integrity and keeps you out of trouble.I decided it was time for me to invite someone on the show who could give us clear answers on these kinds of issues.Gordon Firemark is an entertainment lawyer who specializes in helping theater professionals, producers, big media companies, and podcasters do the right thing when it comes to copyright law, legal working agreements, and lots of other things that are important for anyone publishing content.This was a great conversation and I personally learned some things I didn't know, which you’ll hear me admit on the episode. Gordon is very generous guy who has provided some great free resources which you can find in the show notes links for this episode.I only used 20 seconds of a song. Isn’t that OK to use for my podcast intro?If you are depending on the Fair Use Doctrine often mentioned as support for using a small section of a copyrighted music on podcasts, you could be on very shaky ground. In this conversation Gordon addresses the Fair Use issue head-on as it relates to podcast intros and outros. His insight into what Fair Use really means and when it is applicable is very helpful, because it's very complicated.WHAT IS FAIR USE?There are actually four criteria that are used to determine if use of a copyrighted work falls under the Fair Use Doctrine and is therefore oka:How much of the copyrighted work is actually being used? - which is typically the only thing people talk aboutHow substantial is the use of it?What is the nature of the used portion of the work (the most catchy part of the song VS an obscure section)What impact will the use of the work be on the marketing of the original work?As you can see, it's much more complicated than you typically hear about and smarter minds than mine have had a hard time figuring out what actually falls under Fair Use and what doesn't.So what should you do? Unless you have deep pockets filled with cash that you can use in the likelihood that you are sued, I would suggest you steer clear of using copyrighted works for your podcast intro or outro, unless you have clear permission to do so.And what does it look like to have clear permission to use a copyrighted work? Gordon clarifies that as well, on this episode.Podcast intro music is not the only legal issue podcasters need to be concerned aboutWell it's clear that we podcasters need to be using music appropriately for our intros and outros, it's just the tip of the iceberg when it comes to legal issues we've got to be informed about.The most helpful part of this conversation with Gordon Firemark (in my humble opinion) has to do with how we go about informing our potential guests about the ways we will be using the recording that we make of our conversation with them.Gordon provides great insight into what a guest should be agreeing to when they come on your show so that you don't wind up getting sued by them over a technicality. Gordon also provides a copy of a legally crafted podcast guest released form which you can download and tweak to your heart's content.I told...

https://podcastfasttrack.com/Pinterest itself has been a mystery to me for a very long long time, so to talk about having a Pinterest strategy for my podcast is like asking me to be a girl. I don’t know anything about it. :)Pinterest is fun to look at - I’ve gone there on occasion to get great ideas for DIY projects or workshop and garage renovation tips, but I kind of view it is this food, clothes and fitness kind of a network. But the more I spend time on the platform, the more I’ve thought it has got to be usable for podcasting on the promotional side of things.So I thought I'd reach out to a gal named Kathryn Moorhouse - she's a self-proclaimed marketing lover and an obsessive planner. She sounds like my kind of person. Her entire business is dedicated to helping people grow and maximize their Pinterest following. So… I think we podcasters have got a lot to learn from Kathryn today.&nbsp;Main Points : A Pinterest Strategy for Podcasting[3:48] Pinterest is powerful because it’s a search engine (isn’t Kathryn’s accent great?)[9:40] How Pinterest helps you know what keywords to use on your posts[14:12] Good news: You can effectively start over on Pinterest if you’ve botched it up[16:04] If you’ve never set up a free Pinterest account: here’s how to do it[25:47] The power of pinning the same image multiple times over time[29:45] Group boards: a powerful way to expose others to your content[33:23] What makes for a good Pinterest image (size, what’s on it, best practices)?[41:10] Templates can save your bacon when it comes to image creation[43:07] What Kathryn does to help people make the most of PinterestPinterest is a great platform for promotion because it’s a search engine that focuses on evergreen content - which is exactly what podcast episodes areThink about how you promote your podcast. Social media makes it easy - sort of - but it’s getting to be very crowded. But it is still true that visual content is what catches the attention of the people you’re trying to reach more than anything else. That means developing a Pinterest Strategy to make the most of the visual nature of the platform could be your ticket to getting new eyes on your content.And keep in mind, Pinterest is an evergreen platform. That means that what you share today will be searchable for the keywords associated with it long into the future. So it could be like investing in something now for a tremendous return in the days ahead. It’s priceless. It is so easy for podcasters to actually put content out there in a way that is suitable for their ideal listeners.Kathryn Moorhouse has lots to share about developing a Pinterest strategy for your podcast promotions, so be sure you take the time to listen to this episode.Your ideal listener is searching Pinterest for inspiration, encouragement, ideas, or answers. How can you create a Pinterest strategy that offers what they are seeking?When we create an episode of our podcast we usually have in mind how we believe the content we're sharing will help those who listen. We have to think along that same line when we create promotional materials that we will use to distribute the show. Are ideal listener is looking for inspiration, encouragement, ideas, or answers. We got to figure out how to share the answers we have for them in a way that matches how they are seeking for it.Kathryn Moorhouse Shares that people go to Pinterest for the very same reasons:&nbsp;encouragement, ideas, inspiration, or answers. But they are searching on a visual platform which means we podcasters have to think in terms different than recorded audio, which is what we are used to thinking. But never fear, Kathryn is here to help us. She's got some great tips for using...

https://podcastfasttrack.com/Podcast marketing - getting your show noticed by the audience you’re trying to reach - is a tough thing to figure out.You don’t want to be the smarmy guy or gal who’s in every channel screaming, “Listen to my show! Listen to my Show! Listen to my Show!” - but you also don’t want to be guilty of a Field of Dreams approach that believes if you build it, listeners will come. It simply doesn’t work that way.But - when you take podcasting seriously a lot of amazing things can happen. My guest today is proof of that - Kyle Bondo is a guy I met Kyle at DC podfest a couple of years ago when I was there to speak and we just hit it off. Kyle has focused on making excellent content and being helpful to the people he meets and its enabled him to market his podcast through the relationships and trust he’s built.Kyle’s got a cool story that should be encouraging to anyone who wants a broader reach for their show. Hit the play button, would ya?Main Points :[2:20] Kyle’s podcast “Merchants of Dirt” and the story of building it[4:10] The story of how GagglePod came to be[7:22] The best feeling Kyle’s gotten from his efforts to help podcasters so far[9:00] Reach a bigger audience with a podcasting strategy[13:20] Content comes first, selling stuff comes second[35:45] How GagglePod can help you (local to D.C. especially)Your podcast can reach a bigger audience if you apply a specific strategy to what you doOne of the many lessons that Kyle Bondo has learned in the past three to four years as he's been podcasting is that nothing really happens by accident. You have to plan and shoe towards something specific if results are going to come.He's written an excellent blog post on his Gaggle pod site that is about how to reach a bigger Audience by applying a very specific strategy to your podcast. It's a podcast marketing approach that you wouldn't necessarily think of as a marketing approach, but it makes total sense.In this conversation Kyle and I chat about what it means to apply strategy to your podcast, all the way from the way that you producer episodes to the way you promote them to the audience you're trying to reach. Kyle had some amazing insights for a guy who hasn't been doing this very long and I know you're going to like him, and the advice he has to share.Great content needs to come first. Making money from your podcast has to come secondWhen you think about marketing your podcast there's a foundational mindset that you should make sure is always part what motivates you to do Marketing in the first place. That mindset is this:&nbsp;great content needs to come first. Making money or bigger download numbers from your podcast has to come second.Following that principal will enable you to care about the people who listen to your show first and foremost. It means you create incredible resources that truly benefit their lives and as a result, they turn to you for exactly what you have to offer them, paid or not.It's not wrong to make money from your podcast, and it's not even Shady to have that as a motive behind the scenes of the interactions you're having with people, but you need to genuinely care about them. There's no human relationship in existence where you give benefits to the other and don't get anything in return. It's just a natural part of the way God made the universe to work.Find out more about the way Kyle does this through his Gaggle pod meetups on this episode of podcast application.Fast and easy doesn’t work when it comes to producing a quality podcast. Find out what it takes to make it happen the right waywe live in a culture that wants everything fast and easy. The problem is that fast and easy don't create

https://podcastfasttrack.com/Mobile Recording can be hard to figure out, especially if you don’t have a money tree growing in your backyard. I’ve given a lot of thought to this from a “lean budget” perspective and have tried a LOT of things over the years I’ve been podcasting.What I demo in this episode is the best MOBILE RECORDING solution I’ve discovered yet. It only requires one piece of software that is app based (phone or smart device) and one additional piece of hardware that is portable and costs less than $100. Interested? Play the stinkin’ episode!Here’s What You'll Learn In This Mobile Recording Demo[0:51] Why I wanted to discover a remote or mobile recording solution for my podcast[2:20] How you can use the Auphonic service to set up for mobile recording[4:49] DISCLAIMERS: Audio quality at the source is still an audio quality limitation[5:55] How you can leave me a question that I can answer on this show![6:47] The episode within the episode - DEMO of what my mobile recording solution produced (recorded in my freezing cold back yard)[9:02] The mic I used: The Rode VideoMIC ME[9:39] Ahead-of-time steps you need to take within Auphonic (see below for details).[14:35] How to get your smartphone app and connect your microphone - turn on AIRPLANE MODE[18:15] The perks of doing mobile recording this way - inexpensive, easy to transport, easy to pull off[21:51] How the Podcastification team will give you a %10 off discount ongoingFirst step toward this mobile recording setup is this: you need to connect Auphonic to a storage account - they call it an “external service”Ok, let’s get to it. In order to do exactly what I did in the “episode” within this episode you’ll need to set up some things ahead of time. First, you’ll need an Auphonic account.Relax - Auphonic is free for up to 2 hours of audio a month. That’s pretty generous given that many podcasts are 30 minutes or less. So 4 episodes per month… you do the math. You can find a link to Auphonic below.Then, within Auphonic you’ll need to follow the instructions I explain in this episode to set up a few things…External services like Dropbox or Google Drive#1 - click on the “services” tab at the top of the main page#2 - In the lower section, select the service you want to use to store your intro and/or outro files. Auphonic will pull from that location to use them each time you access the template you’re going to create (I used Dropbox in my example)Once you’ve got that external service set up, all you need to do is setup your Show’s Mobile “preset”. I’ll walk you through that next…How to Set up your mobile recording preset in AuphonicThe first thing you’ll do before you actually try to set up a preset in Auphonic is to place a copy of your intro and/or outro into the proper spot within your external service (Dropbox or Google Drive).I chose Dropbox, so here’s where it has to go: Dropbox&gt;Apps&gt;AuphonicPlace a copy of your intro and outro files in that folder and you’re good. They will be available to you within Auphonic as you move on to the next stepNext, go back to the menu at the top of the Auphonic homepage and select the “presets” option.Click on the big, red “New Preset” button as you see here…And you’ll get a page that allows you to specify all kinds of things about your preset. Here are the ones I focused on to set up my mobile recording preset…Name:I chose “P-Mobile” (for Podcastification -...

https://podcastfasttrack.com/If I were to insist to you that you are your best PR manager, you would probably think I'm crazy. Why? Because you don't know anything about PR.But my guest today, Josh Elledge says that anyone can be their own best PR manager if they are willing to put in the effort that it takes to do PR the right way and expand their brand through the exposure that comes from promotions to, and through traditional media.This episode is a gold mine for those who know how to work and are willing to do it for the sake of their podcast and brand. I think you're going to love me for giving you this conversation.But I forgot - you love me already, don't you?&nbsp;Be Your Own PR Manager: Here are the Main Points[2:35] Why I invited Josh on the show - his unique path to being a PR Manager[3:35] Why Josh feels a moral imperative to help brands with PR[7:38] How you can pitch yourself to traditional media as an independent podcaster[13:05] What should podcasters include in their media kit to lend authority to their brand?[17:15] The difference between a press kit and a media kit - and why it matters[19:20] The best way to make your pitch to any media outlet - and it works every time[26:08] Why would a podcaster want to take the PR route to get more exposure?[28:58] Where do we start in determining what media outlets to target?[32:01] How can a person with multiple “personas” or areas of specialization build their brands with equal power?[34:32] How Josh turns digital entrepreneurs into digital celebrities - and how you can get his $1200 course for freeExposure is everything, so if you get enough exposure from your PR management, everything else is going to be alright.~ Josh ElledgeMost of us who have been podcasting for any length of time understand the importance of exposure. I'm talking about the magic that happens when your name or brand becomes synonymous with the service or products that you provide.THAT is right next door to celebrity status, and Josh Elledge says that's exactly what he does for people like you and me.Public relations is all about that kind of exposure. Josh Elledge is a self-taught and incredibly successful PR manager who teaches digital entrepreneurs how to become media celebrities. And in his words, he has a moral imperative to do exactly that.Honestly, I'm quite astounded at Josh's willingness to share what he knows with peons like us.He's got years of experience doing exactly what he teaches and is willing to put that experience to work for you through giving you an incredibly generous gift. If you want to know what it is - hint: it a $1200 value - you will have to listen to this episode of the podcast.It’s relatively easy to get exposure on traditional media outlets. But you’ve got to be willing to do what it takes. Learn how to crank up your PR machine, from Josh ElledgeThere are lots of hyped-up statements on the internet these days so it's hard to know what you can really believe. But after talking with Josh Elledge on this episode, I came to believe that what he says about being able to successfully manage your own PR is absolutely true.What is it he says? THIS: It's relatively easy to get yourself and your brand exposure on the small-scale media outlets around you. That means your local newspaper, local television, and other similar media outlets. And here's the thing you really need to know - those opportunities are the stepping stones that take you to bigger and better things, like regional and national media exposure.But there is a catch, you have got to be willing to do the hard work required to get those

https://podcastfasttrack.com/There are quite a number of easy wins you can get to make your podcast better.Is there any reason you wouldn't want to do them?I have the privilege of spending a lot of time checking out the resources podcasters are producing, from their podcast episodes to their websites and promotional material. Do you know what I find? Lots of obvious mistakes that I guess aren't so obvious to the podcaster in question.In this episode I share with you 8 of the things I've noticed that many podcasters are messing up when it comes to their websites, the way they present their brand, and the way they interact with their following. I'm certain you will find something in here that you can tweak to get an easy win for your show.Main Points : Easy Wins (by avoiding 8 common mistakes)[1:22] How I come across the obvious mistakes podcasters are making[3:14] Things about your website you need to understand[4:23] MISTAKE 1: Taking people AWAY from your website. It’s an EASY fix[8:02] iTunes ranks podcasts on one thing only. Do you know what it is?[9:05] MISTAKE 2: No subscription options[12:53] MISTAKE 3: Wonky episode titles that ignore keyword optimization[16:52] MISTAKE 4: Where is your contact info? Social only? Really?[19:48] MISTAKE 5: Podcast listens are happening more and more via mobile - can those people easily contact you?[22:18] MISTAKE 6: Cover Art that makes me want to throw up or yawn[27:52] MISTAKE 7: The website link in iTunes should go…. Where????[30:22] MISTAKE 8: Brand names or Cutesy show namesYour podcast player can be like the glue that keeps people on your pageIt seems like many podcasters don't understand how and why Google chooses the websites it serves up to people who are searching for various things. It all has to do with Google's perceived value of the resources that are provided on that webpage.But Google is a computer algorithm, how does it know?Google's designers, as well as the designers of Bing and Yahoo, have programmed their systems with algorithms that look for certain indications of whether searchers are actually finding the content they discover on web pages to be valuable to them, or not.One of the most important of those indicators is the time a searcher spends "on page" once they make a selection from the search results.That simply means if you want to tell Google you've got valuable content, you need to keep people on your show notes pages as long as possible.In my opinion, a podcast player can be an incredible tool to use simply because it DOES keep people on your website pages longer. It's like glue - as long as they are listening, they are not going anywhere.So can you see what mistake number one might be? You got it! No web players on the page.In fact, some people are even sending searchers away from their websites to listen to their episodes on Stitcher or Google Play or iTunes. Find out how I suggest you remedy this problem by listening to this episode. And hey, you'll help Google know this page was helpful to you!Subscription options: Are you including them on your show notes pages and player descriptions?It doesn't seem to be common knowledge, but iTunes determines which podcasts to rank highest in its search algorithms primarily by the number of subscribers there are to that show. That means if you are not asking your listeners to subscribe to your show, specifically in the iTunes platform, you are missing out on the opportunity to rank your show higher

https://podcastfasttrack.com/As a person involved in doing podcast production, it is fairly often that someone asks me if my company offers a service to help them discover and book podcast guests.Our company doesn't, but I know someone who does. ;)My guest today is one of my podcasting clients, Andrew Alleman, and for a while now he has been offering a monthly newsletter that highlights opportunities to both be a guest on podcasts and find guests for your podcast.But now he has upped the game. This episode explains the new directory Andrew has created and how you can use it to find the perfect guest for your podcast and how you can be found as a podcast guest for someone else's show.Don't miss out on this one. It's simple, but many of the greatest ideas in the world are simple.Oh no! My podcast guest just canceled! What do I do?Have you ever run into a situation where a person who was booked to be a guest on your podcast has to cancel at the last minute? What do you do when you were counting on that conversation to fill the next slot in your podcasting schedule?Now you have a very real possibility of finding a replacement guest for that episode of your podcast within minutes. Podcast Guests is a website that provides a directory of professional experts in a variety of niches. You can scan through the directory to find the person, or the people, who perfectly fit the audience you are trying to produce content for.In this conversation, Andrew Alleman and I talk about the new service at Podcast Guests, including the various payment options, and all the bells and whistles that are included in each of the plans.If you were looking for an easier way to find guests for your podcast, or a way to be found as an expert guest on someone else's show, this episode is for you.Everybody likes a discount. Here is how you can get 25% off the directory listing service at Andrews new website, Podcast Guests.If you would like to try out the new service at Podcast Guests, Andrew Is offering a 25% off coupon that will continue to give you the discount month after month as long as you stay subscribed.Isn't that a great deal? Andrew is a great guy and it doesn't surprise me that he's being so generous.Look below to get the coupon code that you can use to get this fabulous discount. And please know, Andrew has set up the code to link to my account within his service, which provides me a little bit of change for extra coffee anytime you use the code to receive the discount... and you still pay the same 25% off price. What a deal!COUPON CODE: p25 (affiliate offer)Main Points : Get More Podcast Guests[1:23] A new service from Podcast Guests - no longer just a newsletter![4:25] How the pricing works: FREE baseline services with upgrades for $$[7:01] Andrew’s giving you a coupon code to try the service out![9:00] The feedback being received so far (it’s pretty good!)[12:02] How the format works - it’s user-friendly[19:49] Get your coupon code for 25% off the monthly subscription!Connect with Today’s guestAndrew Allemanwww.PodcastGuests.comSign

https://podcastfasttrack.com/Are you experiencing the struggle to make time for your podcast?You are definitely not alone. Perhaps the most common question I receive for appliance and others who find out that I am a podcast producer and Coach is how they can find time to actually do the work required to put out a great podcast.There are no easy answers. I hope you're not listening to this episode expecting that. But there are approaches you can take to the issue that can help you do better than you're doing now, perhaps.This episode is aimed at the podcaster who is working a full-time job while trying to build and grow a podcast audience. It's my best tips for how to go about making the time for this thing you love called your podcast.Main Points : Making The Time for Podcasting[1:19] The reality of the time-crunch every podcaster faces and why YOU have to figure the issue out for you[2:28] BACKGROUND: I started podcasting while I worked a full time job[3:44] The elephant in the room: something is going to have to go - you have to decide[7:09] The two options I’ve discovered: early morning and late evening[9:12] Make it happen by starting small[11:20] Applying these principles to different types of show formats[15:59] The vital nature of getting your family on board - and my suggestions for how to do it[18:00] Why you need to think through your own tendencies to put off your podcastAlmost everybody I know has more time than they think they have for the things that are important to them.You may have heard that said already on other podcasts, and the reason you have is because it's true. We all have the same amount of time in a given week, and some of us accomplish incredible amounts of stuff during that time while others don't.What's the difference?Obviously, it's not that one of them has more time. It's that they have learned what it takes to make the most of the time they do have.This episode is not about productivity, that was episode 78 with Ari Meisel (so make sure you go back and listen to that one to get some great Automation and productivity tips.)This episode is focused more on helping you make the hard decisions you're going to have to make in order to create the podcast that will fuel your vision and serve your audience at the same time.You won't do it by being lazy, and you can't do it by making excuses. Somebody's got to say it like it is, and I'm not shy about that sort of thing, so there you go.Do yourself a favor of listening to this episode. Even if what I suggest doesn't fit your situation exactly, it should get your creative juices flowing and your motivation going so that you can learn where in your schedule you can make the time to get your podcast produced and out there for your listeners to enjoy.The ways I suggest you make time for your podcast are not a one-size-fits-all solution.You may very well find out what I suggest on this episode doesn't fit your circumstances. That's fine, I don't know your life so it is impossible for me to speak exactly to it. But the principles behind what I share apply across the board with no problem.You have the time to do the things that are important to you. If that's your podcast, then you have time to podcast.My suggestions in this episode are examples of what it might look like for some people. So figure out what it looks like for you and make the adjustments necessary to produce that great podcast you envision when you first started.You can do it. I know...

https://podcastfasttrack.com/How to record interviews over a distance is one of the most frustrating things for many podcasters - and the tech is not quite there yet.But it’s getting better. :)2017 brings a handful of pretty decent options for recording a conversation, many of them with tech that takes out the “distance” part of a distance recording so you get better quality audio every time.I wanted to make it obvious how good the options are as well as answer some of the questions I get on a regular basis about the best way to record an interview.So my client onboarding guy, Aaron and I took a morning to do some recordings of OUR conversations using all the options that I think are legitimate for 2017.So - How to record interviews: 2017 Demo of the Best Options is what you’ll hear on this episode of Podcastification.Here’s a rough outline of this “How to Record Interviews” episode:[1:44] My top 5 recommendations: Zoom - Ringr - Zencastr - Skype - Cleanfeed and our demos of each of these options, demo’d for you.[3:00] Tips for making a good distance recording, no matter which option you chooseZoom Demo[3:46] My experience using Zoom (my description of what I see)[5:26] The recording of Aaron and I speaking and recording to each other via Zoom along with our impressions and observations of the platform[7:16] The “guest” side of a Zoom call - Aaron’s insights and observations[7:50] Zoom’s details, pricing, method of recording, number of participants, etc.Ringr Demo[10:40] The pre-recording setup and login experience for recording an interview on Ringr[11:10] The actual conversation we recorded and how Ringr works (double-ender)[12:08] The “guest” side of the Ringr connection and some of the cool things we seeSkype Demo[14:51] Skype calls must be recorded using a 3rd party app[16:08] The “guest” side of the Skype call - and why Skype is the good-old standby[17:17] Why Skype calls with bad connections are HARD for audio editingZencastr Demo[18:55] Pre-call setup of a Zencastr recording/call[19:49] Zencastr’s chat feature, timeline footnotes, etc.[20:46] Zencastr’s free plan: features, integrations, bells and whistles[21:40] What is happening when you hear a glitch in ZencastrCleanfeed Demo[23:52] Counterintuitive things I feel about Cleanfeed[24:38] The guest and host experiences on Cleanfeed[26:21] Why you need to stay in the platform until things are done uploadingSUMMARY[27:10] Review of platforms and features[29:11] Another option as an “honorable mention” - www.Tryca.st[29:58] OUR RANKINGS OF THE TOP 5 PLATFORMS FOR RECORDING AN INTERVIEW[31:49] Browser-dependent issues some of the platforms will experience from time to timeI’m not only going to tell you how to record an interview, I’m going to demo it for you 5 different ways… with a little helpThis episode of podcast application has been in the works for a long time. Maybe we were putting it off because we knew how much work it would do. But it was worth it!My client onboarding guy, Aaron and I are going to demo all the options we think are worthwhile when it comes to recording in your interview conversation.Some facts you

https://podcastfasttrack.com/Have you ever tried to share audio files on social media?Man, what a PAIN it can be! Depending on where your audio file link comes from, what format the file is in, which social media platform you’re dealing with, you can get all kinds of bizzare results.The problem Is compounded even more when you realize that social media simply doesn't lend itself to long-form content. Most podcasts are longer types of content so they are hard to share on Facebook, Twitter, LinkedIn, and other places in a way that can be played, right there, on the spot.My hope is that this episode will change all of that for you. I'm talking with Baird Hall, one of the creators of Wavve, a great new app that enables you to create motion videos with sound clips from your podcast episodes. Please take the time to listen by clicking the player below, and make sure you scroll down to watch my demo video of setting up my own promo through the Wavve app.&nbsp;Here’s a rough outline about this episode: sharing audio files on social[1:32] Who is Baird and how does Wavve highlight audio content on social?[5:20] How the audio wav formations in Wavve can garner greater attention[6:36] What it looks like online to create a Wavve animation[9:02] Edit your audio files online or offline to create your graphic animation[11:03] Baird’s short version of the creation of the platform and how they made the pivot from one business idea to another[13:53] Pricing plans - Free, Alpha, Beta, Gamma. Did you see that, FREE PEOPLE![19:37] How users are using the Wavve to promote on Instagram[27:45] The other folks on the Wavve team and how the company works[28:40] New features coming soon (you heard it here first)...OK, so you CAN share audio files on social, but…It’s not always something you can do in a way that people will actually click on.First, it’s likely an outbound link… and people typically don’t want to leave the social platform they are on at the moment (those cute little kittens are too irresistible).If it IS uploaded directly to the social platform, it’s likely still going to open a pop-up window to make the thing actually playable.Or, you can create a video of it yourself which is one of the biggest time sucks I can think of at this moment.There is an answer, and it even has a free option. Did you hear that people, free!I invite you to listen to what Baird Hall and the team at Wavve have created for people who produce longer-form audio content (like podcasters). It's a way that you can create bite-size pieces that people scrolling through their social media feed would actually want to listen to simply because it's so beautiful and eye-catching.This is the episode that tells all about the Wavve platform and what it can do to help you share audio of your episodes more effectively.It's less than 35 minutes long, so take a listen, would you?Even though Wavve creates beautiful videos for you to share, you’ll have to put in a little work of your own.I know it's tempting to think that some new app like Wavve is going to come along and make your podcasting workflow simple, easy, and automatic.Yes, in the previous episode with Ari Meisel we did discover a lot of ways that you can automate your podcast workflow, but that doesn't mean you're going to have 0 work left to do.With an application like Wavve you've got the opportunity to make something incredible that will help you promote your podcast. But it won't happen by itself.You're going to have to sit down and do...

https://podcastfasttrack.com/I thought it was about time I did something REALLY helpful and did the research required to tell you exactly - step by step - how to submit your show to every conceivable place you can to increase your podcast’s reach.I’m talking about Podcast Directories, people!But the problem is this: every conceivable place is not always the&nbsp;BEST place&nbsp;(in my humble opinion).Why would I EVEN SAY such a thing?Two reasons:#1 - There are many options that require you to use their hosting/advertising/app/whatever-thingie-ma-bobber-they’re-hawking. So unless you are specifically looking for those kinds of opportunities, they’re not much use to you.#2 - Some of the directories out there don’t appear to be professionally done, which in my mind means it’s likely not truly advantageous for your show to be in them.So…THIS episode is a walk through of the many podcast directory-ish places you can list your show that&nbsp;I deemed were worth the time&nbsp;of doing so.And I should probably ALSO say…The list and instructions I’m about to share DO NOT contain sites that pull directly from Apple Podcasts (formerly iTunes).Why? - Because if you submit to Apple Podcasts, you’ll automatically be included in those directories or apps.Which includes MOST IOS or Android podcast apps.Be it known…I have done EXACTLY what I’m telling you to do with all 3 of my podcasts. And will be referring BACK to this episode myself to submit all future podcasts I publish.And before we get too far into this… you can find EVERY directory I mention and the links and processes needed to submit to them, on the show notes page for this episode -&nbsp;www.PodcastFastTrack.com/79&nbsp;- which is ALSO included in the description of your podcast app or player, in its entirety (as much as I have control over).And ANOTHER THING… These are in ALPHABETICAL ORDER for your sorting convenience...That’s enough of that kind of stuff - let’s get to the directories!LISTED ALPHABETICALLYAcast:Acast is a new app that claims to help podcasters with&nbsp;“discovery” issues&nbsp;(which is debated hotly in podcasting circles), but regardless, it’s a pretty cool and functional app.It&nbsp;includes 3 targets: Listeners - Podcasters - Advertisers. And it does include a hosting option for podcasters who are looking for something different. You can discover more about Acast at&nbsp;www.acast.comThere are two ways to add your podcast to the Acast directory.Non-hostedYou provide the Acast folks with your RSS feed and they’ll make your show searchable and listenable on their app platform. This means no monetization and no hosting.HostedIn this scenario, Acast hosts your show. Yes, you’d have to leave your current host.When you do, Acast will provide opportunities to monetize your show (ads or sponsorships) and you’ll have access to the Acast publishing tool and stats.So… if Acast sounds like a place you’d like to list your podcast - or a partner you might connect with for hosting/monetization.Submit to the&nbsp;Acast DirectoryScroll down to the “Add Your Show” option near the bottom of the page.Choose your adventure (non-hosted,

https://podcastfasttrack.com/How much thought have you given to your podcast workflow recently?That much, huh? ;)I've been thinking about mine a lot lately because I have found myself&nbsp;caught up in the minutiae&nbsp;instead of getting the important things in my life and business done.A workflow like it takes to produce a successful podcast can be very tedious to think through, so I wanted to talk to someone who can give me good tips on how to optimize it.Ari Meisel is that guy.&nbsp;If you’ve never heard of Ari you really need to listen to this episode so you can hear his story.An illness literally&nbsp;forced the guy into figuring out how to optimize, automate, and outsource&nbsp;the things in his life that needed to be done in order for him to be truly productive. And he has leveraged it for all it is worth.In this episode, we walk through the basics of what it means to optimize anything, how to take the next up from there to automate things that can be automated, and then as a last resort, outsource things to people who can take many of the remaining tasks off your hands.Yeah, I know, it sounds potentially expensive.But if you'll take the time to listen you'll learn how much of what Ari did when he first started doing it was&nbsp;absolutely free, and what wasn't free wasn't that expensive.So there you go…&nbsp;check out the outline below and give this episode a listen.&nbsp;Here’s a rough outline of this episode about optimizing your podcast workflow[1:28] Who is Ari Meisel? The story of how he was forced into optimizing his life[3:54] What it means to optimize and why it’s important for your podcast workflow[6:14] How to begin the optimization process for your workflow[8:12] What Ari means when he speaks of automation[10:22] How do you know when it’s time to outsource?[13:01] Ari’s podcasting career and his tips for optimizing his podcasting workflow[18:31] What Ari would do if he was starting a podcast all over from square 1[21:20] What Ari’s doing now and how he can help you optimize your podcast workflowYour podcast workflow needs help, even if you don’t think it does.I have been podcasting for over 4 years now and I felt like I had my podcast workflow refined pretty well.&nbsp;But then I talked with Ari.Man, I was both discouraged and invigorated at the same time.There are so many pieces of my workflow that can be&nbsp;more effectively optimized&nbsp;or automated that I wasn't even aware of. I'm so glad we had this conversation and I believe you will be too - because it will show you what's possible when it comes to getting things off your plate and&nbsp;producing your podcast faster and with better results.What does it mean to optimize something… in this case, your podcasting workflow?When I think about optimizing something I often think of&nbsp;NASCAR.Just watch 1 pit stop and you'll see how obviously those racers and their pit crews&nbsp;have done everything they can to optimize&nbsp;their speed as a team and the performance of their car and driver.We are podcasters&nbsp;- we're not zipping around the track at hundreds of miles per hour. But what we are doing is&nbsp;still important. We've got lives to live, clients to serve, and families to love, so optimizing the work we need to do in order to publish a podcast episode is vital... so we can have the time for those things.That means we need to learn how to optimize the processes that we

&nbsp;https://podcastfasttrack.com/If I had a nickel for every time a client or potential client or random podcaster has asked me…How can I monetize a podcast?I wouldn’t need to monetize a podcast.It’s a natural question, I guess - there’s nothing wrong with making money from providing value to the world - and podcasts are some of the best vehicles for value-delivery I’ve ever seen.So heck yes,&nbsp;go ahead, monetize your podcast! You should if you can.But… it’s not quite that simple, is it? You can’t simply go out and monetize a podcast. You have to take a little time to figure out exactly what the options are, which one fits you and the purpose you have for your podcast, and so on and so forth and such and such.That’s exactly why I recorded this episode.My goal is to help you understand what I’ve seen as successful or potentially successful ways people have monetized their podcasts.I’m also going to be frank with you (or maybe I’ll be Joe this time) and let you know what I don’t like about each of the methods, what I do like about them, what the pitfalls may be, and whether or not that approach to monetization will make you rich or only pay for your weekly coffee.OK -&nbsp;coffee is more than a weekly expense, I get it. But you get my point, right?Here’s a rough outline of How to Monetize a Podcast[1:25] What do we mean when we talk about monetizing a podcast?[2:53] What are sponsorships? A fancy word for a commercial[8:01] Have you thought about hawking affiliate products to your listeners?[12:16] What would happen if you had a patron (or many of them) support your podcast?[14:24] Could make a membership community for your listeners (and charge for it)?[18:41] YOUR podcast should definitely feature YOUR resourcesIf you want to Monetize your podcast, FIRST focus on delivering valueWhen we talk about monetizing anything we’re talking about making money from it.I hope that’s not too unrefined for you sensitive types, but it’s the truth. You’re trying to figure out a way you can ask people for money in exchange for the value you’re delivering to them - in this case, your incredible podcast content (for example).That means you’ve got to be providing them the VALUE side of that equation.You owe it to your podcast audience NOT to fill their ears with fluff.It’s the people who throw together some quick and dirty (and useless) PDF download piece of junk who give all of us a bad name. Don’t be that girl or guy. Make your offer something worth having.And now that we’ve got THAT out of the way…Idea #1 to monetize your podcast: SponsorshipsWhenever I hear people talking about monetization of their podcast, they usually mean gaining some kind of sponsorship.What’s a sponsor?&nbsp;It’s a fancy way of saying a person who wants to pay you to put commercial advertisements on your show.The ads could be pre-produced or they could be something you read. Either way, it’s a commercial, plain and simple.Sponsorships DO have benefits:Someone with deeper pockets than you is paying the bills for your show, at least partiallyIt can be a type of recurring revenue for youIf you/they can track sales directly from your listener base, it could be a long-term relationshipBut there’s also the drawbacks (the things I don’t like about sponsorships)...It’s a commercial. On your podcast.Part of what I LOVE about podcasting is that I get to listen to a topic I’m interested in WITHOUT interruption.Many of the companies that are getting into...

https://podcastfasttrack.com/Podcasters tend to love their gadgets -microphones (dynamic or condenser), digital recorders (Zoom H6 or the Tascam DP-006) - and more.What we’re&nbsp;not typically&nbsp;very good at is learning and doing the stuff that gets our podcast&nbsp;found&nbsp;by those who are looking for the things we talk about.But if what you have to say is important enough for…You to say it, andOthers to listen to what you have to say…I’d say it’s worth you learning and doing the work to let them know it’s there.Do you follow?That means you’ve got to learn the strategies for show notes creation and titling of your podcast episodes that make them “findable.” One of the most powerful ways you can do that is by learning about the use of&nbsp;long tail keywords.This episode is about that.Here’s a rough outline of this episode about using LONG TAIL KEYWORDS…[2:07] What IS a long tail keyword? Here’s an example for you...[5:57] Why optimizing your show notes pages for long tail keywords is important[9:19] There is a downside to a long tail keyword approach[13:19] Keyword research works - but it takes work. Are you willing to do it?[15:32] My terrible pun about the long and short of it on this long tail keyword episodeWhat do I mean by Long Tail Keywords?Don’t let the name throw you off. It’s not some kind of creature from Lord of The Rings.Long Tail keywords mean a keyword that somebody may be searching for on Google, Bing, or Yahoo that is longer than a simple, one word keyword.Here’s the example I use in this episode...Home Based business = a typical keywordHome based Business for Single Moms = a LONG TAIL KEYWORDDo you see the difference? A long tail keyword is going to target a more SPECIFIC search, something more detailed and niched-in.In this episode I give a bit more detail - so you should listen - but suffice it to say that when you use a long tail keyword you’re trying to appeal to a specific person, searching for a specific thing, because you have a specific thing to say about that specific thing.Huh? It’s really not all that confusing, is it?Real quick, before we move on to why long tail keywords are important, I should clarify…Long tail keywords matter when applied to sites or pages where a typical search engine (bing, Google, Yahoo) can find the page.So we are NOT talking about Apple Podcasts descriptions (formerly iTunes).But we ARE talking about…The&nbsp;show notes page&nbsp;on your websiteThe episode listing&nbsp;on your media host&nbsp;(it is what supplies the podcast apps in most cases)And even&nbsp;on Youtube&nbsp;if you’re repurposing your content there (and you should be - an episode on THAT is coming soon).Why are Long Tail Keywords important for your podcast show notes pages?The real difference long tail keywords make for your podcast episode pages (show notes) is that they increase your ability to be shown higher in organic search rankings.How?By drilling into the exact things people who are searching care about, relating to the things you’re talking about.When you can rank in Google search for the topics people are ALREADY SEARCHING FOR… you’re going to find very interested, potentially rabid fans for...

https://podcastfasttrack.com/If you are not familiar with the term “backlinks,”&nbsp;you’re about to be. ;)I have come to believe that backlinks (among&nbsp;other traditional SEO best-practices) are among the most powerful ways you can get new listeners. This episode is aimed at teaching you the WHAT, WHY, AND HOW of that statement.Interested?&nbsp;I thought you might be.Here’s a rough outline of this&nbsp;HIGH QUALITY BACKLINKS&nbsp;episode…[2:18] What IS a backlink and why are they important? (An example)[5:08] How your guests are a powerful win-win source for backlinks[8:27] The obvious ways podcasters can create backlinks (websites for resources)[10:05] Email to people who write about your topic(s)[13:03] It takes 3 things you don’t see in ample supply these days: time, know-how, consistencyBacklinks - what are they?Every time you surf the internet you see backlinks. You probably just don’t know that’s what they are called.A backlink is any link from a website YOU DO NOT OWN that points back to your website. Let that sink it for a minute. A link, somewhere else on the internet, pointing to your site.That means when I place a link right here to Josh’s&nbsp;incredible podcast recording tool, Zencastr, I just gave him a backlink.You need to get those for yourself, pointing to your website, your podcast episodes, your about page, anything on your site that’s worth pointing to.But backlinks are on someone else’s site! How can I control what THEY do?I get it, other people have to agree to link to your website. But here’s what you need to realize:Very few people will link to your podcast website if you don’t ask them.And there are ways you can ask for those backlinks that are not smarmy, spammy, awkward, or otherwise untoward.I promise. It can be done without sounding like a “Hey, gimme, gimme, gimme!” thing.On this episode&nbsp;I give you a number of ways to do it&nbsp;- including the kind of verbiage you can use to reach out to other people and persuade them to link to your site.In this episode I mention&nbsp;a guy named Neil Patel&nbsp;(there’s a backlink for Neil) who is an SEO expert and who shares all kinds of generous stuff about how to rank in Google. The article he wrote about gaining backlinks (linked below in the resources) is packed with things you can do to get backlinks regularly.In fact, I think&nbsp;I’m going to reach out to Neil&nbsp;to see if he might be willing to link to THIS page. There you go!What makes a high quality backlink?If you search the internet you’ll probably find&nbsp;some bozo on Fiverr&nbsp;(yeah, that’s a backlink… though they don’t deserve it) who will take your money in exchange for getting you lots of backlinks.Be careful. No,&nbsp;BE VERY CAREFUL!The “high quality”&nbsp;part of this whole backlink thing is vitally important. That’s because Google and the other search engines are getting smarter all the time.The algorithms can tell if the sites linking to you are…Relevant to your industry/niche/topic OR NOTReputable sites to begin...

https://podcastfasttrack.com/Podcast promotion is a hot topic these days... but do you see it as a form of content marketing?Everybody (naturally) wants more eyes on their show’s cool cover art and more ears listening to their show. But I have to give you the hard truth about podcast promotion. There’s no silver bullet. There probably never will be. Like anything else in life that’s worth doing, you have to dedicate yourself to learning how to do it well.You don’t get returns without investment.You don’t get crops without planting seeds and cultivating them.You don’t get bulging muscles without some kind of exercise routine.And you don’t get huge download numbers without some kind of dedicated, well-planned promotion of your show.This episode is a deep-dive into content marketing for podcast promotion.Here’s a rough outline of Podcast Promotion as Content Marketing…[1:30] We all need to know how to promote our podcasts well.[2:36] Why podcast promotion is closely related to content marketing.[4:00] The 3 main goals most podcasters have - and why they matter.[6:22] The benefits of viewing your podcast as content marketing.[10:34] Understand: content marketing takes a while to work well.[16:30] Why I recommend written show note summaries rather than transcripts.[20:55] The power of truly great content: and how “lazy” has no place.[26:40] The power of offsite content marketing.[36:50] The key parts of an effective, well-planned content marketing strategy.[41:08] What we know from the history of promoting online resources.My assumption is this:Your podcast is content&nbsp;- great content.Therefore the principles and best-practices that have been learned in the content marketing realm apply to the promotion of your podcast. In this episode I give you&nbsp;the full-scoop&nbsp;as I understand it right now (Sept. 2017) and will continue to do so on future episodes. This stuff is important - and it changes all the time. But one fact remains constant, no matter what changes...resources we talked about in this episodeDave JacksonShow notes that work&nbsp;(episode that tells you everything you need to do)Episode 20&nbsp;- Why you need good show notesEpisode 21&nbsp;- Step one to epic show notesEpisode 22&nbsp;- Step two to epic show notesBOOK: MasteryPODCAST: Thinking In PublicEpisode 23&nbsp;- Creating social media elements FROM your podcast show...

https://podcastfasttrack.com/OK, it’s July of 2017 and the powers that be over at Apple have announced that the next version of their software (IOS 11) will introduce a few updated iTunes tags.You may not even know what a “tag” is. :)That’s OK - that’s why I’m publishing this episode. iTunes tags are simply some pieces of data that you are able to add to your podcast OR to each episode (depending on what tag we’re talking about) that enables you to communicate to the iTunes software and store, about your episodes and show, more effectively.That was confusing. Let me say it this way…Now, you get to tell the iTunes store team/software some details about your podcast and its episodes. You do that by using these iTunes tags. There. That was better.So how do you access or use these new iTunes tags?That’s the obvious question, right? So I’m glad you asked it. ;) In most cases these tags will be available for you wherever you host your media (Blubrry, Libsyn, Spreaker, Podbean, etc.). In some cases, they won’t be supported by your media host - in which case I’d say RUN DON’T WALK from that media host. With Apple being the “big dog” in the podcasting industry any host worth its salt should be keeping pace with what they are doing. If they aren’t, then they are a wanna’ be that probably never will be.That’s just MY take on it.Anyway, inside your reputable media host, you’ll find options for these new tags that iTunes has made availableAnd what about podcatchers or podcast players OTHER than Apple’s?This announcement will also impact the way many of the non-Apple podcasting apps out there operate. Some of those apps will offer support for these new iTunes tags - some may not. So… you can decide if that matters to you from a listener perspective. Regardless, I cover this a bit toward the end of the episode.On this episode about iTunes tags I’m going to…Walk you through each of the new iTunes tagsTell you what iTunes intends them forProvide some scenarios for how you might use themGive you a few tips or cautions about each (I’ve already been using them)And explain why they are important (or not) - in each case.So there you have it - the summary of what I’ll be talking about on this episode. Start listening or use the time-stamped outline below to go directly to the section you are most interested in learning about.And go make it a PODCASTIFICATING day!Here’s a rough outline of this 7/2017 iTunes tags episode…[1:28] Do you even know what tags are when it comes to iTunes?[2:19] Episodic or serial show type?[4:15] iTunes keyword tags? Really?[5:20] There is now a specific “iTunes title” you can use.[6:50] A 512 character iTunes summary is coming soon for each episode.[7:44] What “type” of episode is the episode you’re publishing?[11:23] What if I WANT to have episode numbers on my episodes?[12:01] Ratings tags are still around.[14:22] You can change the author tag for each episode.resources we talked about in this episode The video of Apple’s announcement about tagsA PDF of Apple’s...

https://podcastfasttrack.com/Talk about a TERRIBLE PODCAST EPISODE -&nbsp;episode&nbsp;70 of this podcast&nbsp;was it…. And it had NOTHING to do with my guest,&nbsp;Dave Jackson. Dave was incredible (as always). It had to do with the EPIC FAIL I did on the edits for that episode.You may not be aware of the fail at this point (I’ve since replaced it). :) But believe me - it was bad.But I also want you to learn from my mistakes.The episode was so terrible because of one simple thing:&nbsp;I stepped away from my normal podcast production process.I was in a hurry. I was already feeling a bit impatient with the time it was taking me to finish up my edits and write my show notes. I wasn’t in&nbsp;good place, mentally. And it was in the midst of that messed up mindset that I made the conscious decision to produce a terrible podcast episode.No, I didn’t think of it that way at the time - you never do! But shortcuts lead to flub-ups - as I’ve so aptly demonstrated. I can’t say it enough - to you and to myself - stick with your process, no matter how long it takes. The process you’ve devised is there for a reason,&nbsp;to keep you from producing terrible podcast episodes.If I had simply ignored the negative, lazy, impatient voices in my head and pressed on, this episode of the podcast would never have been necessary.BUT - I trust that God had something good to come out of it, which means this episode of the podcast is likely EXACTLY what you needed to hear (and what I need to be reminded of). Isn’t that a cool way to think of it?OK, enough of my blather and drivel…&nbsp;go ahead and listen.Here’s a rough outline of the terrible podcast episode[1:32] The terrible podcast I produced (and how it got past me)[3:05] What should you do when you discover your podcast episodes are messed up?[5:09] Mistakes are going to happen. You are going to have terrible podcast episodes.[6:00] Did you know you can go back and fix files you’re already published?[7:13] Don’t take yourself so seriously.&nbsp;You’re not THAT important.Connect with me…Carey(AT)PodcastFastTrack.comOn&nbsp;FacebookOn&nbsp;TwitterSubscribe to Podcastification Here!

https://podcastfasttrack.com/Are you podcasting as a content marketing move? You know, trying to become the trusted resource in your niche that your listeners turn to for help and advice?I think that’s a good plan.&nbsp;A VERY good plan.But I don’t see a lot of podcasters actually pulling it off effectively.There’s only so much you can benefit personally from interviewing OTHER experts, you know?At some point&nbsp;YOU&nbsp;have got to step out there -&nbsp;YOU&nbsp;have got to let your audience know what you know - and how it can help them.&nbsp;YOU&nbsp;have got to become that trusted resource you’re really wanting to be.Did you get that? YOU have got to BE that trusted resource.This episode of&nbsp;Podcastification&nbsp;is brief, but I think&nbsp;it could be the very thing that could help you position yourself to be that resource for your listeners that they’ve been looking for.Seriously. That’s not an overstatement or smarmy marketing-talk. It’s what I truly believe.I originally learned this idea from a guy named&nbsp;James Schramko&nbsp;(who has NO idea who I am) simply by listening to his podcast. He did this well - and is what put the idea on my radar.I believe once you hear this idea and take the time to think it through - and push down your insecurity and fear about putting yourself in the spotlight -&nbsp;you’re going to see that I’m right.That James is right. That a handful of other podcasters are right.&nbsp;Including one of my clients who I use as an example&nbsp;on&nbsp;this episode.So…&nbsp;get ready to discover a new way to podcast. Well… it’s not a new way, but it’s new to many of you, I know.Just listen.Here’s a rough outline of this episode on being the trusted resource…[1:28] What’s your true REASON for podcasting in the first place?[3:43] Where I first got the idea for making YOURSELF the trusted resource.[7:03] A shining example of a client of mine who did this right.[10:38] How you can get me to help you. Seriously.resources we talked about in this episodeSuperfast Business with James SchramkoOdell’s podcast -&nbsp;Beyond the Whistle with Odell McCantsConnect with me…Carey(AT)PodcastFastTrack.comOn&nbsp;FacebookOn&nbsp;Twitter&nbsp;Subscribe to Podcastification Here!

https://podcastfasttrack.com/There are a lot of great podcasts - and none of them just happened or got that way overnight. There’s lots of tweaking involved (that IS the technical term). You’ve got to pivot, iterate, try stuff in order to get things just right.But sadly, most beginning podcasters don’t start with great content.Instead, they start with trying to accomplish great&nbsp;downloads,&nbsp;or hitting the New &amp; Noteworthy list, or some other such nonsense. My guest today has seen it all - including THOSE people who want the big bang at the start with no work to support it or make their podcast great. Dave Jackson is the man. He’s the President Emeritus of the School of Podcasting - the Pod-step-father - the Principle over at the&nbsp;School of Podcasting.Dave Jackson is one of those guys who’s like a breath of fresh air… OK, maybe more like a guy who’s a breath of slightly-less-stuffy air than I’m used to.The reason? He calls himself “The Worst Salesman for Podcasting,” but that’s EXACTLY why I like him so much. He’s not afraid to tell it like it is.So get ready to hear Dave bring it, on this episode. And if you listen closely right around 31:02 you’ll hear a surprise cameo appearance by the newest hairy podcast host on the airwaves - Bernie the Cat.Thanks for being on the show, Dave.Here’s a rough outline of TOPIC OR GUEST…[2:17] Who is this Dave Jackson guy?[3:45] What Dave did because he didn’t want to miss the boat.[11:50] The 3-year approach to building your podcast.[14:43] What IS really a good size for a podcast audience?[19:16] Why you need to focus ONLY on making your show great.[26:49] Bizarre experiences Dave has had because of his podcast.[31:02] A surprise cameo appearance from Bernie the cat![31:05] Getting to know your audience by hanging out with them.resources we talked about in this episodewww.SchoolofPodcasting.comAdam Curry, the “PodFather”www.NewandNoteworthy.info&nbsp;- Dave’s site about N&amp;NSpecial Mouse podcastSteve Martin’s Comedy Master ClassBOOK:&nbsp;I Can’t Make This Up&nbsp;by Kevin HartBOOK:&nbsp;So Good They Can’t Ignore You&nbsp;by Cal NewportConnect with me…Carey(AT)PodcastFastTrack.comOn&nbsp;FacebookOn&nbsp;Twitter Subscribe to Podcastification Here!

http://www.PodcastFastTrack.comInterviews, interviews, interviews. I don’t know the stats but I bet a vast majority of podcasts out there are interview-format shows. And it seems like a trouble-free solution for recording long-distance conversations - which is what most interviewers have to resort to - has not been created yet. But...I think we’re getting closer to a great way to record interviews.On this episode, I’m going to introduce you to a new friend, Mark Hills. He and his co-creator (also named Marc) hail from the UK and come from a radio industry background. In their minds, for live radio, connections simply have to work - and they’ve been working on an internet-based solution for both broadcasting high-quality audio from remote locations, AND recording it.Here’s where this radio industry solution becomes of GREAT interest to us podcasters.I invite you to join Mark and me as we chat about the tool they’ve created - Cleanfeed. It’s still in beta but looks very promising.But more important than hearing our banter - which gets into the details of how Cleanfeed works to record high-quality audio - you need to actually HEAR this episode because we recorded it using Cleanfeed.Mark was using a laptop with an XLR microphone and an audio interface that was plugged into his computer. I used a USB microphone, directly into my computer. Sound familiar? It should because those are two of the most common ways podcasters connect to their computers for EXACTLY this kind of use.I think you’ll be pleasantly surprised by the quality of audio Cleanfeed provides and the possibilities it affords for podcasting. But be warned - it IS still in beta and has glitches now and then. But Mark and Marc are working on them continually.And the best part is that Mark has committed to always have a fairly full-featured version of Cleanfeed available for FREE. Yes, free.Have I got your attention? OK - it’s time to listen!Here’s a rough outline of TOPIC OR GUEST…[2:56] What is Cleanfeed?[4:39] How a broadcast radio background led to the creation of Cleanfeed.[15:59] Cleanfeed is now in beta stage. What are the plans for the software?[21:12] What the Cleanfeed interface looks like and how it works.resources we talked about in this episodewww.Cleanfeed.netThe Cleanfeed blog - http://blog.cleanfeed.net/SkypeRinger (affiliate)Source ConnectZencastrConnect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter&nbsp;Subscribe to Podcastification Here!

https://podcastfasttrack.com/If you’ve ever wondered how technical and complicated it is to get a podcast setup - I’ve recorded this episode to simply say (and demonstrate) - not very. Seriously.I think anyone with half a brain and can follow instructions can easily set up their own podcast, begin recording, post it on the internet, get it submitted to the directories and be LIVE within a week. It’s not a promise because it depends on you, but I’m confident it can and does happen. In fact, I’m confident it WILL happen because of this episode. If it does happen for you, I’d love to hear about it.Your podcast setup doesn’t have to be technically complicated.I know it’s the tech stuff that intimidates most people when they think about starting their own podcast. But the getting started part is really not as difficult as you imagine. It’s simply the unknown (which often looks bigger than it really is) that is making you feel that way. You can do this. I know you can. I’ve done it three times simply by following tutorials I found on the internet - and here’s the cool thing - I’ve learned how to do it without those tutorials and am able to teach YOU how to do it now. Which is what I’m doing on this episode of Podcastification.Do you have a message or body of knowledge or form of entertainment you want to get out thereWhy not start a podcast? I want to help you do it - on this episode. And there’s absolutely nothing in it for me - except the satisfaction of knowing that I was able to help you. So start at the beginning, pause, take notes, use the resources listed below, whatever it takes to walk you through this step by step - DO IT. You can have a podcast up and running by the end of the month. Granted, it will be basic - but it will be YOURS. You can do this!The highlights of this podcast setup episode[1:37] Why I think I can teach you basic podcast setup for free - and be just as effective.[2:35] The importance of having something valuable to say - and what that really means.[4:03] Before you setup your podcast you need to know who it is you are talking to, specifically.[6:52] Determining the equipment you’re going to use to record.[11:54] How you can determine topics for your episodes.[17:58] The most frustrating part of the process is the actual recording.[22:15] What is a media host and why do you need one?[27:02] Getting your new podcast submitted to directories like iTunes (Apple Podcasts).[31:58] If you’re podcasting and nobody hears it, did you really say anything?[38:21] And finally: how do you record someone else in an interview format?resources we talked about in this episodeDan Carlin’sHardcore HistoryAudacityMy microphone - ATR 2005 (also mentioned - ATR2100)www.AudacityForPodcasting.com (my course)Gimlet MediaLibsyn<a href="https://www.blubrry.com/"...

https://podcastfasttrack.com/You want to grow your podcast. I want to grow My podcast(s). There’s no question that we all want to reach a broader audience. That’s part of why we podcast in the first place - we have something to share that we believe will help people. So… there are always new things to learn when it comes to promotion, marketing, building an audience, and so forth and such and such.BUT - BUT - BUT - there are some things that I BET you have not considered when it comes to growing the audience for your podcast. What is that mysterious thing? (Yes, I know - you’ve already seen it in the show, but it’s so much fun to say “mysterious,” don’t you think? Or is that just hype-y?). It’s apps. A custom app. For your podcast. For you to provide free of charge to your audience. It’s possible. It’s affordable, and it’s something you should consider yesterday.So - on this episode of Podcastification Rob Walch is my guest again - who is, by the way, the most-frequently-appearing guest on this show. He’s a pretty gracious guy to put up with all of my shenanigans, don’t you think? He’s got the Libsyn solution to the app need to tell us all about - so you can hear what they’ve got for you and your audience, on this episode.You can have your own membership site - right on your listener’s phone!This episode is mainly about audience growth - but there are other aspects to having an app for your podcast that are incredibly powerful. One of the options that THIS humble podcaster thinks is incredibly powerful is to use the app to provide “member only” content to special subscribers (those who pay for the additional content). Libsyn has it all set up for you, takes care of the payment, and handles all the tech issues. It’s pretty incredible and a way that you can make money off your podcast that you likely haven’t thought about. So… what are you waiting for? Listen to this episode to find out more!People who don’t know about podcasting can be added to your podcast audience.An app is a very cool way to find people who are totally, rabidly, incredibly interested in the things you talk about - but do NOT listen to podcasts. Here’s a scenario: Somebody is interested in underwater basket weaving (which happens to be what YOU podcast about. Come on… work with me, here). They get it into their noggin that there might be a pretty cool underwater basket weaving app in the IOS or Google Play store. So they go looking. And guess what? They enter the keyword “underwater basket weaving” and they find YOUR podcast app. They don’t know about podcasting, but it’s an app - and they know about that. So they download it, listen, read, check out whatever you’re offering via your app. And Walah! You’ve just discovered another way to grow your podcast.Find out more stuff like this that an app can do for you, on this episode.Here’s a rough outline of TOPIC OR GUEST…[1:24] Back with Rob Walch, winner of the “Most Frequent Guest” award. :)[2:33] Why Libsyn was one of the first to get into the App Game.[4:05] How an app can grow your audience - real life examples.[5:50] But aren’t custom apps expensive? NOPE. Really.[10:37] How you can monetize your show via “paid” portions of your app.[15:27] The steps you can take to get your app rolling today!][26:10] Get YOUR branding on the home screen of your listener’s phones.&nbsp;Resources we talked about in this episodeLibsyn App Features and InfoBen Greenfield’s Podcast (mentioned...

https://podcastfasttrack.com/Podcast production gets easier as you do it more. Naturally, right? That’s at least part of the reason I thought it might be helpful for YOU, the listener, to hear from a couple of guys who, between the two of us (and our teams), probably have our hands on over 100 episodes per week. We’ve learned a few things about podcast production (much of it the hard way) and would love it if you did NOT repeat our mistakes.Funny stuff happens during podcast production. Here’s some proof.But I also thought there might be some VERY FUNNY stories we could tell on/about our clients, their guests, and the tech nightmares we’ve seen happen. And I wasn’t wrong about that. There are some truly funny moments in this episode.So, on this episode I welcome my guest Steve Stewart - he’s a peach of a guy (whatever that means to you… unless it means something dirty to you… in which case I retract the statement entirely). You’ll like Steve’s approach to editing, his ability to tell a story, and will also get some great tips from the guy to boot!And I throw in a couple of stories and tips of my own as well. So… will you join us? We’d like to podcastificate you. It won’t hurt, honest. In fact, you might find you like it. ;)Here’s an overview of the podcast production tips Steve and I covered…[1:30] A thumbnail sketch of the amazing Steve Stewart, esquire. OK, he’s not an esquire - but he IS a cool guy.[4:26] Ways you can BETTER help your guest make a better recording (and bring their best game) - INCLUDING microphone options.[14:57] The things you notice when your EDITOR BRAIN kicks in (it can be ugly).[17:26] The things podcasters do that EDITORS LOVE![20:53] My crazy story of the whining dad trying to control his kid who interrupted his recording.[24:16] If you don’t want to miss things in your podcast production workflow, you NEED a process checklist (bullet point outline).[32:54] The 3 biggest pain points in a podcaster’s life - and Skype nightmares![43:42] Do you use too much DATED COMMENTARY in your podcast?[48:43] How you can get in touch with the incredible Steve Stewart.resources we talked about in this episodewww.SteveStewart.mewww.AudacityWorkshop.comPodcast Editors Facebook GroupHeil PR-40ATR 2500ATR 2100 (Steve’s recommended, least expensive mic for guests)ZencastrSkypeGetting Things Done (book)TrelloMy video demo of how I use Trello for episode...

https://podcastfasttrack.com/&nbsp;It is hard to stay encouraged in any pursuit in life - simply because discouraging things come up against your efforts. I’ve found podcasting to be that way - IN SPADES! There seem to be so many things - from the rest of life to the technology hurdles - that make it hard to stay consistent and encouraged when it comes to keeping your show alive and the vision you first had for it front and center.That’s why I invited a podcasting veteran to be on the show today. And he’s not just a veteran, he’s like the Grand-Daddy-Grand-Poobah of podcasting. I’m talking about Rob Greenlee - a guy who was doing podcasting before it was podcasting. Seriously, you need to hear his story to see how that was even possible. It’s all on this episode.I want you to stay encouraged, because you have great things to publish on your podcast.On this episode of Podcastification, Rob Greenlee digs into the archives of his past to share some of the most discouraging and difficult things he faced in those early years - and he follows it up with sage advice for those of us who are coming behind him on the podcasting journey. His advice about how to stay encouraged is practical, down to earth, and stuff you can implement right away, so be sure you take the time to hear what he’s got to say. Rob’s track record proves that he truly cares about you being the success we all know you can be!How Microsoft shut down podcasting WAY before Apple came along.One of the most interesting little bits of trivia Rob Greenlee shared on this episode is a little-known fact about podcasting from the history of a mega-company that is not even remotely associated with podcasting today - Microsoft. Listen in to hear how Microsoft had all the technology in place to make podcasting simple and possible for the average person and then made the decision to pull the plug on it entirely. Oops! You’ll get a kick out of it - and learn a lesson or two from Rob along the lines of - where your mindset is, your actions will follow!Outline of this conversation about staying encouraged[2:09] Rob’s experience with podcasting before it was podcasting. Yep.[5:36] How Rob’s passion for marketing led him to podcasting.[10:44] The obstacles and discouragement Rob faced and how he pushed through them.[13:41] How do you carve out the time to produce a quality podcast?[20:20] The things Rob has seen that most commonly sidetrack podcasters.[26:11] Rob’s role at Spreaker - and what Spreaker is.[28:34] Advice for fairly new podcasters to endure the slog.[31:43] How to determine if your podcast is bringing the ROI you want.[34:28] Why podcasting needs to be seen as a marathon, not a sprint.resources we talked about in this episodewww.Spreaker.comwww.blog.Spreaker.comwww.SpreakerLiveShow.comwww.NewMediaShow.comBlubrryConnect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter<a href="https://plinkhq.com/i/999802464" rel="noopener...

http://www.PodcastFastTrack.com&nbsp;The better your connections with your listeners - the better your connection with the EXACT people who can propel your podcast and brand forward. Just think about the way people feel connected to Apple or Southwest Airlines, or Tom’s Shoes - those things don’t happen by accident. And YOU have the opportunity to make it EASIER and MORE CONVENIENT for your listening audience to connect with you… and I’m going to tell you a way that you can do it, on this episode of Podcastification.What I cover on this episode about making better connections:[2:03] Using the description portion of podcast apps to your (and your listener’s) advantage.[6:49] Where do you put all your cool information? This needs some explaining...[9:31] Do you know what feed you fed to iTunes?[12:15] Where do you post all your cool info that will help you make better connections with your audience ?[14:54] My best practices for what to post in your description (but make up your own mind).[19:40] Timestamps can be VERY useful to your listeners. Here’s how to include them.[21:22] Images can help your listeners trust you more. Talk about better connections! Trust is what you want![23:09] Help your not-so-savvy listeners know HOW they can use your resources (it’s called marketing).[24:59] Helping your listeners help you (and them).Do you know what feed you fed to iTunes?If you’re going to make full use of the process I describe in this episode to better connect with your listeners, you’re going to need where your podcast feed is coming from. What? You don’t know what a podcast feed, is? That’s OK - I’ll tell you on this episode. But MORE IMPORTANTLY, I’m going to tell you exactly how to DISCOVER where your podcast feed is coming from and make use of that information to best effect. Sounds like a super-secret-government-conspiracy. But it’s not. It’s just learning the tech that is at your disposal to give yourself more opportunities to build better connections with your listening audience.What is the point of making better connections with your listeners?Whether or not you are using your podcast to generate money or not, if you think about the connections you make with your listeners from a marketing perspective, I think you will easily see why it's vital that you get this right. Your listeners are not just leads for whatever you are promoting, they are hot leads. They have self-selected to listen to your show and to receive counsel from you as their expert. That means they are chomping at the bit to receive your advice, apply it, and possibly even purchase whatever you create. And they are more likely to take that final step if they know, like, and trust you. That means they need to be connected to you in a way that they feel comfortable with. Are you getting my drift? Find out how to use the current technology to make it easier for them to make those connections with you, on this episode.resources we talked about in this episodePocketcasts&nbsp;&nbsp;Libsyn (podcast hosting)iTunes, Stitcher, Google Play, iHeart Radio<a...

http://www.PodcastFastTrack.com&nbsp;One of the reasons we do interviews at all is because we want the value a great conversation can bring to our show. But there’s both an art and a skill to pulling it off. I’ve learned - through a lot of mistakes and by watching others - that there are some very practical things you can do in order to turn the odds of having great conversations with your guests in your favor. That’s what this episode of Podcastification is all about - my lessons-learned.[2:21] Why you need to show up on time and get off on the right foot.There is never a second-chance to make a first impression - so you want to be sure you NAIL things when you first connect with your guest in person. That means being professional and respecting their time by showing up on time when you said you would. But that’s just one piece of making your conversation truly great. And you’re in luck - I’m going to walk you through those issues, as I see them, on this episode.[4:02 ] Pre-recording small-talk. It’s a valuable thing.I’ve been on a number of podcasts myself as a guest and I’m often surprised at how LITTLE small-talk goes on before some of those conversations. The host doesn’t take time to truly get to know me, understand what’s important to me, or find out how they can best highlight what I’ve got to share in order to be of the greatest value to their audience. I prefer to go another way. In this episode, I’m walking you through what I try to do with each guest to make for great conversations that my audience actually enjoys listening to. I hope you take the time to listen.[6:27] My pre-recording checklist - and why I go through it WITH my guest.If you don’t have a pre-recording checklist that you use every single time you do a podcast interview, you are probably making the same minor mistakes over and over again. I’ve learned that I can’t trust my brain to remember everything, every time - so I have created a checklist for myself to ensure that the important stuff is not overlooked. So… if you want to hear what I include on my checklist, I’m happy to share it - and I do on this episode.[16:25] Once you hit the “record” button - don’t start your conversation just yet.I know you’re eager to get started with that great conversation with your ideal guest - but once you hit the record button, don’t launch into your interview questions just yet. There are a few very small but very key things you need to do to ensure that your conversation actually makes it on-air in the way you are envisioning. It’s part of what makes great conversations as impactful as they can be, so don’t miss this important step![18:12] How to have great conversations with your guests? Focus on the emotion.I’m not a particularly emotional guy, but as I’ve become a bit older and have grown in my relationships I’ve discovered that everybody speaks the language of emotion. And the more I can get my podcast guests to share on that level the more it impacts my audience and the more it makes for a great conversation with them. On this episode I’m going to tell you what I’ve learned when it comes to sharing on an emotional level and how I, as the podcast host, can get my guests to share on more of an emotional level as well. If you can learn this one - you’ll be on your way to great conversations that you can feature on your podcast.Connect with me…Carey(AT)PodcastFastTrack.comOn FacebookOn Twitter<a...