
The Playbook With David Meltzer
2,590 episodes — Page 49 of 52

David Nurse: NBA Life Coach | #ThePlaybook 153
EDavid Nurse, NBA life optimization coach for players such as Jeremy Lin, Brook Lopez, and Kelly Olynyck, discusses how he was able to transition from aspiring NBA player to a coaching role and how he is able to help athletes break through any mental blocks. Nurse and host of #ThePlaybook, David Meltzer, share their thoughts on how improving consistency also yields more consistent results, Nurse’s goal to improve himself so that he can better help others, and what it means to approach life with a “Full Plate” mentality. They also talk about how to properly prepare for opportunities that come your way and why you should follow your passion instead of listening to the expectations of others.

What is Marketing?
EKey Moments: [2:35] Marketing is about playing the right songs [5:12] Finding your frequency and learning how to monetize it [11:00] Money allows you to shop, shopping for the right things makes you happy [16:00] Gratitude is the easiest way to change your life.

Finding the Light in Darkness | Interview on Curios With Calvin Wayman Podcast
EToday's episode is from my interview with Calvin Wayman for the Curios With Calvin Wayman Podcast. Text me what you want to hear next at (949) 298-2905. Key Moments: [0:50] I am a hypocrite [3:30] Being smart and being a good student are two different things [8:18] Consistency is so important [14:19] I used my money to shop for the wrong things [18:00] I knew I was going to make all my money again, I just needed to know how to do it and be happy [24:48] Being connected to someone is very cool, but very dangerous [28:40] I ended nine years of resentment with my neighbor [34:00] Innovation is not entrepreneurship [38:18] It's okay to be unbalanced Be sure to check out Calvin's show at https://www.calvinwayman.com/my-podcast-listing/

Claude Silver: Chief Heart Officer at VaynerMedia | #ThePlaybook 152
EOn this episode of #ThePlaybook, Claude Silver, VaynerMedia’s Chief Heart Officer, shares her ideas on: [3:05] Why she chose the title of “Chief Heart Officer” at VaynerMedia [11:58] Her mission to make VaynerMedia into a place of belonging and bravery [13:45] The generational differences in the workforce and how they cause separation between employees [18:47] Why she focuses on energy management instead of time management In this episode, Claude Silver, Chief Heart Officer at VaynerMedia, talks about her strategies for making an office into a place of belonging and bravery, why she prefers guardrails and guidelines over rules, and the value of employee retention for an organization

I Lost Everything Because I Lost My Values
EHey everyone, today's episode is from a recent keynote I gave at Real Estate Conference. I tell the story about why I created the four values that I live by. Please let me know what you would like to hear more of by texting me (949) 298-2905. Key Moments: [0:32] My father gave me a warning about my values [2:37] My best friend warned me about who I was becoming [3:00] My wife threatened to leave me because of who I had become [5:00] The people who make good decisions make them based on their values. [5:50] Gratitude is the easiest way to change your life [6:45] Forgiveness will give you peace [7:45] Ask yourself what did you do to attract this and what are you going to learn from it [8:12] My mission to make everyone happy

Jake Reynolds: President, New Jersey Devils | #ThePlaybook 151
EOn this episode of #ThePlaybook, Jake Reynolds, President of the New Jersey Devils, shares his views on: [8:28] The best way to prepare yourself so that you stand out from other job applicants and land a competitive position [10:17] How ambition can be a double-edged sword for young business people [13:42] Why he considers the experience of watching a hockey game in person to be irreplaceable [18:20] Why work-life balance is no longer in his vocabulary and why he focuses on harmony instead Jake Reynolds, President of the New Jersey Devils, joins the podcast to discuss the most important character traits he looks for when hiring, the value of mentorship, and why he doesn’t think about work-life balance anymore.

Maximizing Time to Maximize Your Potential | Interview on Peak Mind With Michael Trainer
EToday's episode is from my recent appearance on Peak Mind With Michael Trainer, Michael and had a great conversation and I got the chance to elaborate on a lot of my favorite lessons. Be sure to let me know what you think and what you want to hear more about by texting me at (949) 298-2905. Key Moments: [4:40] My idea of money was that money bought happiness [9:27] I learned that money does not buy happiness [12:40] Looking at my productivity and accessibility [14:00] You can only understand that what vibrates equal to or less than you [16:55] Gratitude controls your perspective [21:02] Forgiveness gives us peace and makes life easier [22:00] Accountability gives us control of our lives [22:40] Inspiration [24:50] Living in the world of more than enough compared to the world of not enough [29:50] Be a student of your calendar [32:55] Asking for help [33:57] Do it now [36:00] Stop, drop, and roll [38:49] Always have three mentors Check out Peak Mind with Michael Trainer here: https://podcasts.apple.com/us/podcast/peak-mind-with-michael-trainer/id1454600603

Building the Foundation to Your Business
EKey Moments: [1:40] Happiness has become one of my biggest missions [2:43] Four values I teach everyone at my business [4:57] Two questions I teach people to ask about accountability [8:57] Faith is like voting [10:45] Black card faith

Connect the Dots Backwards
EHi everyone, on this episode we cover some advice that Steve Jobs once gave me, "connect the dots backwards". Learn to connect the dots backwards and reverse engineer exactly what you want. Key Moments: [1:31] The reason I chose Tulane Law School [2:50] Weighing my two job offers [7:30] Being a millionaire nine months out of law school [9:28] How I connected the dots backwards

Increasing Your Chances of Success
EHey everyone, this is a short episode on five aspects of your business that can easily increase your success. Don't forget to text me your feedback or let me know what you want to hear next at (949) 298-2905 Key Moments: [0:14] I believe in quantitative value [1:08] Credibility is the most important aspect of your business [2:16] People buy on emotion for logical reasons [6:30] Quantifying the impact of your business.

Lee Zeidman: President STAPLES Center, Microsoft Theater and L.A. LIVE| #ThePlaybook 150
EOn this episode of #ThePlaybook, Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE, shares his thoughts on: [3:15] The two key components that got him to the point where he is today [5:10] Why he has no qualms about discussing deals that went well and those that went south [13:23] What three steps you need to take in order to get your first job in the sports industry [16:45] Why managing others is one of the most difficult challenges for this generation of business people Lee Zeidman, President of the STAPLES Center, Microsoft Theater and L.A. LIVE, shares some of the lessons he’s learned in his decades of experience running some of the world’s biggest venues, including the importance of being straightforward and the challenges that being a manager presents. Zeidman and host of #ThePlaybook, David Meltzer, discuss strategies to successfully make a lateral move into sports or get your first job in the industry, why honesty is essential in building beneficial relationships in business, and the skills that Lee looks for when hiring members of his team. The pair also share their thoughts on how asking questions can completely change your career trajectory.

The #1 Secret To Scaling Your Business
EHi everyone, in this episode I go over my four values and the three stages of scaling a business. Having a team that lives by your values will only increase the speed at which you scale. Please text me any feedback you have or let me know what you want to hear at (949) 298-2905. Key Moments: [0:48] Gratitude is the control of perspective [2:20] Forgiveness is essential to keep peace within an organization [3:10] Accountability accelerates the learning of lessons and gives us control [4:50] Effective communication is how are we connected to inspiration [6:50] The values do not have to be split evenly [8:05] The learning stage of scaling a business [9:38] The execution phase of scaling [10:38] The equity phase of scaling

Jim Huether: CEO of Hyperice | #ThePlaybook 149
EOn this episode of #ThePlaybook, Jim Huether, CEO of Hyperice, talks about: [4:57] Some of the “great elements” that led him to take a job with the company and some of the first changes that he made as an executive [7:00] Whether education is a worthwhile investment for aspiring entrepreneurs or not [10:36] His approach to building a strong team and culture while avoiding the “bad seeds” [16:20] How to thrive in challenging environments and why Jim loves going places he hasn’t been before Jim Huether, CEO of Hyperice, provides insights on how his experiences with startups prepared him for an executive position, whether education is a worthwhile investment for entrepreneurs, and shares his strategy for building the right team to continue growing as an organization.

The 3 P's to Success: Passion, Purpose & Profitability
EThis is a quick 10 minute keynote I gave at UCI last year. After living a life profitability, this is the story of finding my passion and purpose. Key Moments: [1:25] I ignored my mom when it came to passion and purpose [3:00] The greatest piece of advice I received from my brother [4:18] When I asked my mom for advice she told me the internet would be a fad [5:45] I made a million dollars 9 months out of law school [7:10] At the age of 34 I had over $100 million dollars and I was completely lost

Nick Chubb: Running Back for the Cleveland Browns | #ThePlaybook 148
ENick Chubb, Cleveland Browns running back, shares his thoughts about some of the differences between college and professional football, as well as his approach to leading by example. Chubb talks about how he’s always met challenges head-on with hard work and preparation and also discusses why some college football games are viewed like “off weeks”. Chubb and host of #ThePlaybook, David Meltzer, discuss a range of topics such as the influence of Nick’s family in the way he approaches his job, not falling for outside distractions like chains and fancy cars, and why pressure should be viewed as a privilege.

My Plan to Make Over a Billion People Happy | Thrive Conference Keynote
EHello everyone! Today's episode is my keynote speech from the Thrive Conference in Las Vegas earlier this summer. Text me your feedback at (949) 298-2905 Key Moments: [0:50] My life's mission [3:27] Don't limit your point of entry [9:10] Receiving two job offers after graduating [16:19] My father's return to my life [25:17] You don't do what you love [30:40] Looking at life with a lens of productivity [ [37:17] Discovering meditation and the impact it had on my quantum shift

The Reason You Feel Stuck
EAre you feeling stuck right now? Instead of worrying about the results, start focusing on accelerating and growing. Key Moments: [0:22] Understanding the infinity of time [1:22] What happens to most young entrepreneurs [4:44] Focus on accelerating and growing not where you are [6:02] How people are missing the point of business

Ronnie 2K: Director of Influencer Marketing for NBA 2K | #ThePlaybook 147
EOn this episode of #ThePlaybook, Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about: [3:21] What it was like dropping out of Columbia Law School to take a job with a women’s basketball team [8:20] Why you shouldn’t focus on immediate gratification and why you need to look at the long run [11:51] The storytelling challenges that marketers face in traditional sports and esports [14:53] How NBA2K games help retired players like Michael Jordan continue to stay relevant Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about his unusual path to working for 2K Sports, some of the lessons he’s learned about storytelling, and the challenges of creating timely and relevant content for your audience.

Abundance vs Scarcity | Success in SoCal Podcast
EHello podcast listeners, today's episode is from the Success in SoCal Podcast with Mike DePaul. We covered a wide range of topics from living in abundance, lowering the bar, and what makes Southern California the best place in the world for business. Key Moments: [1:47] Growing up with a scarce mentality [4:48] The first of the three lessons of scarcity that I learned [7:09] The second lesson of scarcity I learned [7:53] The third lesson and the most catalytic event of my life [9:56] Mentoring people to live in abundance [12:08] Lowering the bar [14:59] We are here to learn lessons [ 16:55] What makes Southern California the best place to do business

James Clear: Author of Atomic Habits | #ThePlaybook 146
EJames Clear, the best-selling author of Atomic Habits, shares insights on the best ways to begin forming a habit, some of the different approaches to behavior modification, and the relationship between our habits and our identity Key Moments: [2:09] Why there are two important strategies to help you start forming a habit [9:28] The importance of seeking out individuals who are 1-3 years ahead of where you are at [10:30] What it takes to have one of your behaviors become an “automatic” action [20:07] The difference between instinct and habit, as well as the influence of our genetics .

How to Be More Productive With Your Time
EHi Podcast listeners, today's episode is all about being more productive with your time. Key moments: [1:39] Focusing on availability [2:34] Being twice as productive and working 16 hours a day [3:45] I'm a student of my calendar and I study it with a lens of productivity and accessibility [4:31] If you can do it now you save a minimum of twice as much time [5:42] I limit my phone calls to five minutes and my meetings to 20 minutes.

The 6 Steps to Pitch Your Idea
EToday's episode is about the six steps you need to consider when pitching your idea or trying to raise money. Utilizing each of these steps will make it much easier for you to manifest your ideas into reality. Key points: [0:17] Step one: Credibility [1:24] Step two: Emotionally Connect [2:45] Step three: Reasons [3:14] Step four: The Impact [4:46] Step five: The Capabilities [5:24] Step six: Quantitative Value

Ann Hand: CEO of Super League Gaming | #ThePlaybook 145
EAnn Hand, CEO at Super League Gaming, talks about her early career, working for “traditional” big enterprise companies in oil and gas before venturing into the startup space, eventually landing as the CEO of the first esports company to trade on Wall Street. Hand and host of #ThePlaybook, David Meltzer, discuss how they learned about the vast opportunities in the esports space and explain what esports are to people who don’t understand the appeal of competitive video games. The pair also discuss the importance of creating an accepting community for the 2.6 billion amateur gamers in the world.

Planting Seeds to Grow Your Business
EYour business/brand is just like a harvest, you have to begin by planting seeds and watering it everyday in order for it to grow. Rather than focusing on the outcome, focus on consistent behavior that will allow you to exponentially grow. Key Moments: [0:29] - Doubling strategy [5:33] - "That's how a $50 million dollar business is made" [6:44] - Jeff Bezos started a bookstore with a philosophy of disciples [8:29] - The two biggest deterrents of the ego based conscious are time and value.

Kevin Wulff: Owner of Mitchell & Ness | #ThePlaybook 144
EOn this episode of #ThePlaybook, Kevin Wulff, Owner and Coach of Mitchell & Ness, provides insights on: [2:05] How Phil Knight created such a strong culture at Nike by borrowing the company’s core values from a competitor [7:51] Why managing with courage is essential for the leaders of any business [9:21] How he took Asics to “the next level” as the first non-Japanese CEO [15:15] The true definition of a competitor in business and why Kevin wants one more run at greatness Kevin Wulff, Owner and Coach of Mitchell & Ness, discusses why it is important to be an entrepreneur in a corporate environment and what he learned holding executive positions at companies like Nike and Miller Brewing Company. Wulff provides insights on what “toughness” and “courage” really mean for leaders in business, as well as being a competitor. Kevin and host of #ThePlaybook, David Meltzer, go over a variety of topics such as the strength of company culture at places like Nike and Mitchell & Ness, the benefits of working for well-known brands, and why there are advantages to “sticking to your knitting”.

What "Manifestation" Actually Means | Interview on Hyper Conscious Podcast
EHey podcast listeners. Today's episode is from a recent interview with Kevin Palmieri and Alan Lazaros from the Hyper Conscious podcast. Since this is the third time I've been on their show, we were able to dig deeper into a few really interesting topics that I hope you enjoy hearing my perspective on. Key Moments: [3:45] - learn to be accountable [4:21] - what “manifestation” really means [7:50] - everyone’s “why” is the same [9:35] - pain is just a perception [11:20] - learning zone vs anxiety zone [15:01] - first thing I do everyday at 4am [16:12] - meditation takes practice [18:53] - my biggest struggle right now [22:50] - identifying the “needs” of your ego [24:40] - shopping for the right things [28:30] - when you know your values you can make quick decisions Learn more about the Hyper Conscious podcast here: https://www.thehyperconsciouspodcast.com/

David McCourt: Founder and Chairman of Granahan McCourt Capital | #ThePlaybook 143
EOn this episode of #ThePlaybook, David McCourt, founder and chairman of Granahan McCourt Capital and author of the best-selling book Total Rethink, shares his ideas on: [2:45] Why problems are never solved by shouting [6:45] What it means to “rethink the model” and why today’s business world no longer revolves around incremental change [11:09] How the evolution of the internet is changing the way that people relate to each other and the truth [20:08] The biggest flaw of today’s educational system and why you should focus on your strengths David McCourt, founder and chairman of Granahan McCourt Capital and author of the best-selling book Total Rethink, shares his thoughts on the importance of adapting your initial plans, some of the flaws with “big business” today, and how to find common ground when dealing with individuals who have different viewpoints.

Daily Habits Will Make or Break Your Success
EToday's episode is from a roundtable talk I hosted at RISE Conference earlier this year in in Hong Kong. I discussed why daily habits will make or break our success and how to get out of our own way to allow it to happen. Key Moments: [1:22] - Asking your network for help [3:40] - Learn to unconditionally give [6:20] - Daily minimums for your habits [8:15] - A healthy activity you can do for the rest of your life [9:11] - Sleep is our most important habit

What I Would Tell My 21-Year-Old Self
EKey Moments: 1:45 - the right time to raise money 3:24 - only so many "no's" between you and what you want 4:45 - work/life balance 8:10 - networking through being of service 9:10 - always have one question to ask 11:00 - seeking our parents validation

Jonathan Becher: Co-President of the San Jose Sharks |#ThePlaybook 142
EOn this episode of #ThePlaybook, Jonathan Becher, Co-President of the San Jose Sharks, shares his thoughts on: [3:45] Why his personal mantra is “culture eats strategy” [5:36] How the Sharks focus on creating a great end-to-end experience for their attendees [9:02] Why technology cannot be used to solve every problem that sports fans experience [16:30] His best piece of advice for someone who wants to get their first job in the sports industry Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his journey from a corporate giant to working in the front office for an NHL team. Becher provides insights on helping expand SAP’s reach in the sports industry, how the team works to create Sharks fans for life, and why he views team employees as brand ambassadors. Jonathan and host of #ThePlaybook, David Meltzer, cover a range of topics including their best approach to landing your first job in sports, the difference between earned and granted trust, and how technology can be used to improve fan experience at sports and entertainment events

No One Is "Busier" Than Anyone Else
EI really think you're going to enjoy this episode. This is from an unexpected conversation with a young man who showed up at my office at 8am to ask for advice on how he can accelerate his career and be more productive his time. Key Moments: 0:30 - Two kinds of Accessibility 1:24 - Utilizing your calendar 4:24 - Do it now 6:12 - The cost of procrastination 7:15 - Beating other people with math 9:30 - Why I guarantee the value I provide 12:50 - My goal for social media

Garrain Jones: Transformation Coach and Motivational Speaker | #ThePlaybook 141
EOn this episode of #ThePlaybook, Garrain Jones, transformation coach and motivational speaker, shares his ideas on: [5:38] How his time in a French prison taught him what freedom really means [10:59] His reaction to not getting credit for a #1 hit song he that wrote [12:34] Why he’ll never ask “Can it get any worse?” ever again [18:52] How a positive shift in his mindset empowered him to completely change his life Garrain Jones, who is a transformation coach, author, and motivational speaker, shares the lessons he learned from experiences in a French prison, as well as how advice from a homeless man forever changed his perspective on life. Jones dives into topics such as the influence of his parents on his life and why his stint in prison taught him the meaning of freedom. In this episode, Garrain Jones and host of #ThePlaybook, David Meltzer, discuss the impact that a positive mindset has on your ability to manifest what you desire, the right approach to dealing with loss or hardships, and how to clear your connection to whatever sources of inspiration.

The Muscle 99% of People Forget To Workout | Blissful Athlete Interview
EI loved this conversation I had with Dridha Ananda from Blissful Athlete. We went deep into the spiritual side of my beliefs and why 99% of you are forgetting to work out the most important muscle we have, and why it's the ultimate key to happiness. Key Moments: [1:43] - I'm not busy, I'm productive [3:12] - Everybody is already "woke" [7:50] - Lessons keep coming until we learn them [12:15] - I view myself as a farmer [13:20] - I didn't believe "The Secret" [16:25] - Laws vs Morality [17:23] - Get off your ass [20:35] - Law of Surrender [22:55] - Why I study my sleeping habits [24:50] - If you have an idea, it exists and it's possible [27:20] - Happiness is the mindset to achieve anything you want [28:50] - The muscle 99% of people forget to workout [32:50] - Play the game and enjoy it

Jerry Jones Jr.: Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys | #ThePlaybook 140
EOn this episode of #ThePlaybook, Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, shares his ideas on: [2:47] His father’s approach to leveraging the brand of the Dallas Cowboys [9:20] Why making major investments is like “dancing with the devil” and the challenges of building AT&T Stadium [14:38] Why their new business endeavor, Formation, is about brand association and relationship building [18:03] How his father creates an “uneven playing field” by attaching products to the famous Star logo [21:50] The unusual request that Emmitt Smith made when signing a big contract Jerry Jones Jr., Executive Vice President/Chief Sales and Marketing Officer for the Dallas Cowboys, discusses the evolution of the Cowboys’ branding efforts as well as the development of a better business community through their newest endeavor, Formation.

1 Minute a Day Can Change Your Life
EHumans are creatures of habit. We tend to repeat the same activities over and over. This repetition can work for us -- or against us. It's important to stop and ask yourself: "Are my habits truly helping me do my best work? Or are they setting me up to fail?" Do this and you won’t just have better habits; you'll be habitually successful! Key Moments: [1:30] - Why are obsessions and addictions are hard to break? [3:00] - "Lower The Bar" strategy [5:45] - Healthy is my #1 Habit over family [7:44] - 1 minute per day rule

Gratitude Is My Super Power
EHappy Sunday! There's only one thing that controls our perspective and that's gratitude. Today's episode is a mashups of some of my favorite moments from speeches and meetups over the past few months. Tweet me @davidmeltzer what you're most grateful for. P.S - I'm doing a lot more Q&A meetups, please make sure you text me 1-949-298-2905 to get notified when I'm in your city! Key Moments: [1:10] - Gratitude controls your perspective [3:00] - Appreciate every experience [4:20] - Say "thank you" for 30 straight days [5:35] - Live in a world of "more than enough" [6:55] - Focus on what you do have [7:25] - Learn to love "no"

MY Greatest Advantage in Sales | Advanced Selling Podcast
EToday’s episode is an interview with Bryan Neale (Sales Trainer & NFL Official) on the Advanced Selling Podcast. I shared my perspective on subjective value, growth, the ego, mentorship and how they all contribute to your success in sales. Learn more about Bryan here: https://advancedsellingpodcast.com Key Moments: [2:10] - Busy vs Productivity [4:32] - Perspective dictates subjective value [6:40] - Being aware of your gifts & values [7:50] - Talent isn't enough [8:50] - Why Rocky is my favorite movie [15:40] - Getting out of your own way [17:20] - Best sales lesson I've learned

Inside My Decision-Making Process | ENP Institute Keynote
EToday's episode takes you inside my decision-making process and provides you with strategies which you can implement to have a superior decision-making process for yourself. Sometimes all it takes to make a decision is to ask someone for help! When we make a decisions that's aligned with our values, there are no failures, just successes. Please text me your feedback and thoughts 1-949-298-2905 Timestamps: [1:09] - Using your values [3:15] - Be more interested than interesting [5:24] - Advice is like a handful of sand [7:32] - 4 Values that determine my decisions [10:53] - Create "coincidences" [16:02] - Ask 1 person a day for help [17:23] - Take action now [20:08] - Study Your Calendar

Trevor Moawad: Co-founder and CEO of Limitless Minds | #ThePlaybook 139
ETrevor Moawad, Co-founder and CEO of Limitless Minds, talks about how his focus on education and sports eventually led him to become one of the world’s most sought-after mindset and mental conditioning experts. Trevor shares what he learned from some of his first job experiences in the sports industry, including working for Nick Bollettieri at the IMG Academy and a sports psychology internship. Trevor Moawad and host of #ThePlaybook, David Meltzer, discuss a range of topics such as their educations at Occidental College, how they chose NFL quarterbacks as business partners, and what it means to be a “neutral thinker”.

Should You Have a Plan B?
EHey podcast listeners. This is from a talk with college students giving them career advice on pursuing their dream jobs and if they should have a backup plan.

Mike Stud: Hip-Hop Artist | #ThePlaybook 138
EOn this episode of #ThePlaybook, Mike Stud, hip hop artist, shares his ideas on: [7:03] - Why he had to change the way that he looked at his goals after blowing out his arm. [10:37] - How he works to avoid letting his ego get the better of him as an artist. [15:05] - His approach to balancing productivity and the party lifestyle. [20:57] - How working with Post Malone helped to shape his creative process.

You're Looking at Growth the Wrong Way
EHappy Monday! I'm fired up in this episode because it's something I want every single one of your to understand. Every "overnight success" is the result of years and years in the making by understanding the power of exponential growth and acceleration. Timestamps: [3:05] - Why most people quit [4:30] - How Billionaires are built [5:15] - Putting faith in what you want [6:15] - The more focused you are, the faster you grow [7:10] - Understanding exponential growth [8:35] - Why Me vs Try Me mindset

How To Make Yourself Standout
EKnowing what makes you different gives you a competitive advantage that cannot be matched. Standing out is one of the toughest things to do in a crowded market. How do we go about it? Make yourself equal first, then make yourself different. [1:26] - Uber was an evolution, not a revolution [3:09] - How a furniture startup differentiated itself [6:42] - Pay attention to the "what" and "how" [8:17] - Faith is the ultimate currency

The 5 Steps of Selling
EEarlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales. Timestamps: [0:15] - Six thing to build a value-based business case of what you're selling [0:45] - Credibility [1:00] - Emotional connection [1:15] - Quantitative reasons, impacts, and capabilities [4:06] - Ask for the sale [5:43] - Step One: Stimulate Interest [6:45] - The objective of a cold call/email [9:54] - Step Two: Transition Interest [10:45] - Step Three: Share a Vision [11:53] - Using open ended vs closed ended questions [13:40] - Step Four: Manage & Develop Their Vision/Expectations [14:30] - AirPod example [16:50] Step Five: Thrive

1 Bad Assumption Can Ruin 100 Right Decisions
EHey podcast listeners! Today's episode is critically important to our decision-making process. This is a lesson I wish I knew earlier in life and I hope it challenges you to consider the assumptions you make in your personal and professional life. I'm so grateful for all the feedback and content/topic suggestions I've received from so many of you, please keep them coming to me on Instagram or Twitter @davidmeltzer. Timestamps: 2:08 - we're accountable for the assumptions we make 4:40 - what if we assumed that we will live forever? 10:00 - study the assumptions you make in the most critical parts of your life 11:54 - our assumptions may not be in our best interest 13:25 - most people have a problem with receiving 14:45 - when you change your assumptions, your reality changes 21:15 - don't overthink it

Fred Roggin: Legendary Sports Anchor | #ThePlaybook 137
EFred Roggin, award-winning sports anchor & radio host, talks about the progression of his career in radio and television and how the media landscape has evolved as technology has changed. Roggin discusses taking low-paying jobs because they gave him the opportunity to call local sports, as well as his approach to finding a job in media. Fred Roggin and host of #ThePlaybook, David Meltzer, discuss topics such as the desire to improve every single day, why packaging and marketing are what set content apart and adapting content for multiple platforms. The pair also chat about why immediacy and urgency are strong emotional appeals for an audience.

Ja Rule: Rapper and Entrepreneur | #ThePlaybook 136
EOn this episode of #ThePlaybook, Ja Rule, entertainment mogul and entrepreneur, shares his ideas on: [2:12] - Why he decided to prioritize getting his GED while in prison [9:27] - The three-word phrase he uses to counter any feelings of unworthiness [13:27] - Why he doesn’t believe in “risking it all” anymore [14:56] - How to learn from your own mistakes, as well as the mistakes of others

Execution Is All That Matters
EHappy Sunday podcast listeners! Today's episode is advice I gave to a young woman who was seeking advice on her business partner who's worried about having his ideas stolen. If you believe in scarcity and your own self-interest, then that is what you will manifest. But if you truly believe in the universe, if you truly believe in abundance, then there is enough of everything for everyone, you will attract what you desire more accurately and rapidly. Timestamps: [0:30] - I give everything away for free [1:33] - What happens when you "sell out" [4:20] - social media creates a false presence [5:30] - 100% of nothing is nothing [6:20] - I won't do anything without guaranteeing value

The Only Person Stopping You, Is YOU
EOn this episode, I gave a talk to the University of California, Irvine Sports Business Association on how to get your dream job. This episode will resonate with a lot of you who are just starting their career, or those who are looking to transition to a different profession or industry. Don't limit your point of entry, careers are built on a combination of skills and knowledge, not the industry or vertical you currently sit in. Timestamps: 0:49 - when know what you want, it instantly becomes a possibility 3:07 - when you attach your happiness to an outcome based on time, that time will never come 7:57 - if you don't want it bad enough, somebody else does 11:17 - jobs vs industries 13:22 - live your life with passion, purpose, and profitability

The Foundations of Building a Brand | Entrepreneur Fireside Chat
EToday’s episode is a fireside chat with Entrepreneur’s Editor-in-Chief Jason Fiefer discussing the ABCs of building a brand. When you understand how to combine traditional and digital media and create emotional connections through your content, you will be able to build a brand that stands out from the rest. Timestamps: 3:40 - Not everyone needs a brand to be successful 6:14 - Brands evoke emotion and people buy on emotion for logical reasons 7:34 - The clarity of your brand’s message 10:45 - Why Disney’s 75 year old content still wins today 11:30 - How are people going to access your content? 17:12 - What’s the objective of your brand? 18:47 - We study history to predict the future 20:45 - How to monetize your brand and ask your audience to buy 23:00 - What made me a great salesperson 23:45 - Why Apple is the best at monetizing their brand 28:02 - If you can’t quantify your own value, you aren’t ready to sell 35:45 - People aren’t willing to pay for things that they can get for free 38:23 - Can someone else be the face of your brand? 42:40 - Spokesperson vs the brand 46:18 - How to amplify and perpetuate your brand