The ONE Thing

What if the biggest thing holding you back isn’t your skills, your resources, or even your discipline—but your beliefs? In this conversation, Jay sits down with Nir Eyal to unpack the hidden force behind motivation and persistence. While most people think success comes from knowing what to do, Nir makes a compelling case that the real driver is belief. If you don’t believe the effort will pay off—or that you’re capable of sustaining it—you’ll quit long before results show up. They break down the “motivation triangle” of behavior, benefit, and belief, and explore how limiting beliefs quietly shape your decisions, your relationships, and your ability to follow through. You’ll also learn a practical method to uncover those beliefs and replace them with ones that actually serve you. This episode also tackles a critical question: when should you keep going, and when should you quit? Nir shares a simple three-part framework to help you decide with clarity instead of emotion. If you’ve ever felt stuck, inconsistent, or ready to give up, this conversation will change how you see yourself—and what’s possible. Challenge of the Week: Identify one limiting belief that’s holding you back. Write it down, then ask yourself: “Could the exact opposite be true?” Create a new belief that serves you—and repeat it when things get hard. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Introduction to Nir Eyal and Persistence in Success [05:30] The Motivation Triangle [10:54] How to Identify and Replace Limiting Beliefs [23:55] If You Want to Quit, Ask These 3 Questions [30:16] How Your Brain Filters Reality and Shapes Your Success [42:39] The ONE Thing Weekly Challenge Links & Tools from This Episode: The ONE Thing Operating System Beyond Belief by Nir Eyal Inquiry-Based Stress Reduction (IBSR) / The Work by Byron Katie Grit by Angela Duckworth Research by Gabriele Oettingen on visualization (Mental Contrasting / WOOP) Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

Content Warning: This episode includes discussion of the loss of a child and experiences of grief. It may be distressing for some listeners. Please listen with care and take the space you need. Resilience isn’t something you’re born with. It’s something you build—often in the moments you’d never choose. In this episode, Jay sits down with Julia Lashay to explore how adversity shapes leadership. From losing everything financially during the Great Recession to the unimaginable loss of her son, Julia shares how she found a way forward when life felt impossible. Instead of pushing past pain, she learned to work through it—starting small, giving herself grace, and using simple tools like the 411 to regain momentum. Along the way, she discovered that purpose isn’t fixed. It evolves. And when you reconnect with it, it becomes the fuel that carries you through even the hardest seasons. They also unpack the role of failure, why feedback accelerates growth, and how the people around you can either lift you higher or hold you back. If you’ve ever felt stuck, overwhelmed, or unsure how to move forward, this conversation offers a path—one step at a time. Challenge of the Week: Start defining your personal mission statement. If that feels overwhelming, begin with your core values. Clarity around what matters most will help guide everything else. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Julia Lashay's Introduction [03:14] Losing Everything and Navigating Personal Tragedy [10:16] The First Steps to Rebuilding Life [15:38] Embracing Learning Lessons [22:46] Surrounding Yourself with the Right People [29:57] The ONE Thing Weekly Challenge Links & Tools from This Episode: The ONE Thing Operating System Julia Lashay (speaker, coaching, resources) Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

When the world feels heavy, many of us fall into the same cycle: doom scrolling, numbing out, or waiting for things to improve In this episode, Jay shares a powerful perspective shift inspired by a lesson from Mr. Rogers: instead of just looking for the helpers, as Mr. Rogers suggests - become one. Rather than waiting for change, we must act. Jay breaks down the science behind action and emotions, including the surprising research of Brené Brown, and outlines his 11 "infinite resources" - 11 ways we can influence change in our life, our relationships, and our world - all without feeling depleted afterwards. The antidote is simple: start giving the very thing you want more of. Challenge of the Week: Identify the emotion or experience that feels most scarce in your life right now - gratitude, encouragement, connection, or something else. Then choose one person and give it to them this week. One small act can create a ripple you may never fully see. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] “Maybe you've heard the story about Mr. Rogers…” Mr. Rodgers Helpers and the Idea Behind the Infinite Resources [09:02] “So number one, love is an infinite resource…” Infinite Resource #1: Love [09:38] “Number one, kindness, so you can offer…” Infinite Resource #2: Kindness [10:15] “ Two creativity. I've written about this, I've talked..” Infinite Resource #3: Creativity [10:52] “Gratitude. Right? Every single day…” Infinite Resource #4: Gratitude [11:42] “Connection, authentic connection feels scarce…” Infinite Resource #5: Connection [12:02] “Curiosity. This is a big one…” Infinite Resource #6: Curiosity [12:41] “Hope when we encourage other people…” Infinite Resource #7: Hope [12:54] “Inspiration. When you inspire others…” Infinite Resource #8: Inspiration [12:58] “Positivity. A positive outlook…” Infinite Resource #9: Positivity [13:01] “Encouragement, when we encourage others…” Infinite Resource #10: Encouragement [13:09] “And finally… forgiveness…” Infinite Resource #11: Forgiveness [13:39] “So there's all of these resources around us that we can tap into..” How To Give Infinite Resources Away [22:53] “So Jay's very unofficial inventory of our infinite resources…” the ONE Thing Challenge Links & Tools from This Episode: The ONE Thing Operating System Atlas of the Heart by Brené Brown Jay Shetty Amy Bloom Subsrcibe to Jay Papason’s Newsletter Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

Jay sits down with research scientist-turned-entrepreneur David Priemer to do a deep dive into the proven science and psychology of sales. In this conversation, David shares how curiosity - not charisma - became his competitive advantage, and the foundation of his newest business, Cerebral Selling. He breaks down the psychology behind buying decisions and explains why the best sales conversations don’t start with your product. They start with the problem. You’ll hear how David used The ONE Thing to host high-impact executive dinners at Salesforce, turning simple focus questions into powerful masterminds that drove real results. He also unpacks his “PITCH” framework - the storytelling structure behind infomercials - and shows how it applies to premium products, leadership, and everyday conversations. Whether you carry a sales title or not, you are in the business of influence. This episode will help you approach it with more empathy, clarity, and intention. Challenge of the Week: Before your next important conversation, pause and ask yourself: What does this person truly value? Shape your message around that—and see what changes. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] From Research Scientist to Sales Authority [08:14] Turning Curiosity Into Cerebral Selling [09:30] Why The ONE Thing Became Required Reading for Sales Teams [12:40] How Executive Dinners Became High-ROI Masterminds [13:57] Using the Focusing Question to Unlock Peer Coaching [21:13] The Psychology of Selling the Problem First [23:19] Breaking Down the PITCH Infomercial Formula [31:52] Applying the PITCH Formula to Premium Enterprise Sales [37:56] The Power of Selling What People Truly Value Links & Tools from This Episode: To Sell Is Human by Daniel Pink Yes! 50 Scientifically Proven Ways to Be Persuasive Check out David’s Business Cerebral Selling Sell the Way You Buy by David Priemer David Priemer’s TED Talk: “Why You’re Bad at Buying Stuff” Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

If you feel like you have 30 browser tabs open in your brain, you’re not alone. Most business owners don’t have a capacity problem—they have a clarity problem. In this episode, Jay Papasan unpacks the science behind overwhelm, including the Zeigarnik effect and additive bias, and explains why unfinished tasks drain your mental bandwidth. When you try to multitask your way out, you only slow everything down and create more open loops. The solution isn’t better time management. It's a better selection. Jay walks you through how to download all your open loops, apply extreme Pareto thinking, and identify the first domino that deserves your full focus. You’ll learn why extraordinary success is sequential, not simultaneous, and how redefining what “finished” means can free up mental space and build momentum. If you’re tired of chasing inbox zero and still feeling behind, this episode gives you permission to subtract, prioritize, and focus on what truly matters. Challenge of the Week: Download every open loop in your life—personal and professional. Identify your true 20 percent. Choose your ONE Thing for the week, give it extra time, and let the rest wait. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Reframing the Overwhelm: From Myth to Clarity and Boundaries [4:45] The Science Behind Open Loops: Zeigarnik Effect, Additive Bias, and Decision Drift [9:59] The ONE Thing’s Principle and the Alphabet vs Alternating Test [17:09] Real World Stories: In-N-Out to Daya and Courtney [23:37] Practical Steps: Download, Extreme Pareto and Redefine “Finished”. [30:20] The ONE Thing Weekly Challenge Links & Tools from This Episode: The ONE Thing Operating System Bluma Zeigarnik (Zeigarnik Effect) Leidy Klotz (Additive Bias Research) Pareto Principle (80/20 Rule) Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

Most high performers think they have a productivity problem. They don’t. They have a purpose problem. In this episode, Jay Papasan pulls back the curtain on what The ONE Thing has always been about. Yes, it lives in the productivity section of bookstores. Yes, it teaches focus. But at its core, it’s a purpose book. Using the iceberg metaphor from the original book, Jay walks through the real order of success: purpose drives priority, and priority drives productivity. When you start at the surface with hacks and tools, you get busyness. When you start beneath the surface with clarity about why you’re working in the first place, everything changes. He shares stories from Stu McLaren and Pat Flynn, unpacks the rider-and-elephant concept from The Happiness Hypothesis, and challenges you to define your “season” of life. What matters most right now? What role can you not afford to fail? If you’ve been feeling busy but unfulfilled, this conversation will help you realign your work with what truly matters. Challenge of the Week: Block 30 minutes this week and ask yourself one simple question: Why am I working so hard? Journal your answer. Don’t edit it. Just get honest. Clarity begins there. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Productivity vs. Purpose [01:09] The Busyness Trap [04:30] The Iceberg [13:59] Stu McLaren and the Courage to Pivot Toward Purpose [17:09] Building a Successful Business Can’t Be The Only Goal [18:18] Purpose Is Always in Charge [24:31] The Simple Challenge: Start With Purpose Links & Tools from This Episode: The ONE Thing Operating System The ONE Thing (book) Stu McLaren Website Michael Hyatt Website Pat Flynn Will It Fly? by Pat Flynn The Happiness Hypothesis by Jonathan Haidt Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

At 19 years old, Amy Purdy went to work feeling a little run down. Within 24 hours, she was fighting for her life in the hospital. She beat the odds, and survived a life-threatening infection - but she would ultimately lose both legs below the knee as a result. What followed wasn’t a comeback story built on motivation posters. It was a masterclass in agency. In this conversation, Amy walks Jay through the moment she asked a life-altering question from her hospital bed: If your life were a book, how would you want the story to go? That question became her anchor. From there, she visualized a future that didn’t yet exist and worked backward, one problem at a time. Amy shares how she became a pioneer in adaptive snowboarding, literally building the prosthetics she needed to ride again. Along the way, she discovered that challenges don’t block the path. They create it. The same tools that helped her survive her darkest days became the tools that carried her to Paralympic medals, entrepreneurship, and the stage. This episode is about clarity, purpose, obsession in the right direction, and learning to “bounce forward” when life removes the familiar path. Challenge of the Week: Set aside quiet time to visualize your best self. Don’t negotiate with reality yet. See it. Feel it. Then ask, what would have to be true for this to happen? Start there. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] This Is a Story About Agency, Not Limitation [02:30] They Gave Me a 2% Survival Chance. She Beat the Odds. [11:45] The Idea That Led to Agency [15:04] Find The Power to Solving Your Own Problems [17:16] Turning Failure Into a Design Problem [21:21] Amy’s First Successful Run [24:45] Everyone Feels incomplete [28:03] The Power of Visualization [33:26] Turning Pain into Purpose [40:16] From Success to Survival [44:06] Visualizing Your Best Self Links & Tools from This Episode: Pre-order Bounce Forward by Amy Purdy Read On My Own Two Feet by Amy Purdy Adaptive Action Sports (organization founded by Amy Purdy) Follow Amy Purdy on Instagram: @amypurdygurl Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

Are you ghosting your goals? By February, most people have already given up on the goals they set in January. But what if the reason you keep ignoring your goals isn’t a lack of discipline, but a lack of relationship? In this episode, Jay Papasan invites you to stop “proposing” to your goals every January and start dating them regularly instead. Jay breaks down why most goals fade by February and how to replace goal drift with steady progress. He walks through the full framework, from writing a Someday Letter and working backward into five-year and one-year milestones, to using the 411 to translate goals into weekly, time-blockable actions. You’ll also learn why a 30-minute weekly “date” with your goals and a five-minute daily check-in before your phone can radically change your focus, reduce the busyness trap, and prevent Groundhog Year from repeating itself. This episode is a practical reset for anyone who feels busy but stuck. The answer isn’t setting better goals. It’s staying in touch with the ones you already have. Challenge of the Week: Schedule a 30-minute appointment with yourself. Review your goals and identify the one thing you can do next week to get back on track. Think big, aim small. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most people ghost their goals by February How to use the Someday Letter to clarify long-term direction Turning goals into weekly actions with the 411 Links & Tools from This Episode: The 411 and Someday Letter Exercises are Available on Our Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

Most people don’t plan for a pivot that changes everything. For Alex Hopes, it started with a moment that stopped his life cold and rerouted it completely. What followed was a decade-long journey of saying yes to what was in front of him, even when it didn’t match the original plan. In this episode, Jay Papasan talks with Alex, founder of Zilker Bark, about how a simple dog photography project grew into massive dog events attracting thousands of people in the Austin area. They unpack the power of narrowing your focus, why constraints can sharpen creativity, and how community-driven experiences create built-in word of mouth. Alex also shares the behind-the-scenes lessons of rapid growth, from learning on the fly to finding mentors who help you avoid costly mistakes. At its core, this conversation is about trusting the pivot, choosing depth over breadth, and letting your ONE Thing reveal itself over time. Challenge of the Week: Take a step back and look at the unexpected changes in your life or business. Identify one alternative path you may have overlooked and ask what could happen if you leaned into it instead of resisting it. We talk about: [00:00] Welcome and Introduction to Alex Hope [01:05] Your Side Project Gains Momentum… Now What? [03:25] The Power of Word-of-Mouth [05:07] Do Constraints Actually Improve Creativity? [07:48] One-To-Many: The Transition to Events [12:32] How Do Community-Driven Events Create Exponential Growth? [17:20] Managing Explosive Growth [24:40] How Do You Move Forward When Life Forces a Hard Pivot? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How focusing on a niche can accelerate growth Turning community into your best marketing engine Finding opportunity inside unexpected life pivots Links & Tools from This Episode: Follow Alex Hopes on Instagram Visit Zilker Bark’s Website Follow Zilker Bark on Instagram Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA

Elite athletes don’t just train harder. They recover better. Between points, plays, and games, they use small, intentional rituals to reset their bodies and minds so they can perform again at a high level. In this episode, Jay Papasan makes the case that business owners and leaders need the same approach. Inspired by a classic Harvard Business Review article, Jay breaks down the difference between habits, systems, routines, and rituals—and why rituals stand apart. Habits and systems automate outcomes. Rituals create meaning. That meaning helps us shift emotional states, regain focus, and sustain energy over the long haul. Jay walks through four key areas where rituals matter most: physical recovery, emotional regulation, mental clarity, and connection to purpose and values. From walking meetings and white space to end-of-day transitions and goal-setting retreats, these practices help prevent burnout while improving results. The takeaway is simple: if you want rituals of performance, you need rituals of recovery. The goal isn’t just a great year—it’s a great career. Shoutout to Anne-Laure LeCunff, author of Tiny Experiments and our guest in episode #497, whose writing on habits, routines, and rituals added depth and scientific grounding to this episode, even though it wasn’t called out during the recording. Listen to that episode of the podcast here. Also, read Anne-Laure LeCunff’s fantastic article, Why Your Brain Needs Everyday Rituals. Challenge of the Week: Design one new ritual that adds recovery or meaning to your day. Put it on your calendar and protect it. We talk about: [00:00] What Elite Athletes Teach Us About High Performance [03:45] Habits vs. Routines vs. Rituals [12:35] The Importance of Recovery in Any Profession [14:02] A Ritual for Regulation: Emotional Clarity & Composure [16:10] A Ritual of Transition: From Work to Home [20:02] How Can YOU Build Rituals Into Your Life? [22:40] Rituals to Realign with Your Core Values [28:27] What One Ritual Could You Add to Improve Everything Else You Do? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why elite performers recover faster than everyone else The difference between habits, routines, systems, and rituals How recovery rituals actually increase performance Links & Tools from This Episode: The Making of a Corporate Athlete (Harvard Business Review) The Body Keeps the Score by Bessel van der Kolk Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Listen: Permission to Pause: Reclaim Your Identity Outside of Work with Jen Davis Produced by NOVA

Public speaking consistently ranks as one of our biggest fears, but what if the real issue isn’t technique at all? In this episode, Jay sits down with Tristan de Montebello, co-founder of Ultraspeaking, to explore why confidence breaks down when we communicate and how to rebuild it from the inside out. Tristan shares his rapid journey from beginner to finalist in the World Championship of Public Speaking and the lessons that reshaped how he thinks about mastery, coaching, and performance. Together, they unpack the idea of “leaking” insecurity, why audiences feel it instantly, and how small moments like pausing, blanking, or making mistakes can actually build trust when handled with confidence. The conversation moves beyond stages and spotlights into everyday moments: meetings, conversations, questions left unasked, and opportunities we quietly avoid. This episode is about learning to stay present, trusting what’s already inside you, and stepping into discomfort long enough to let your best thinking show up. Challenge of the Week: Volunteer for something without fully preparing. Raise your hand, ask the question, or take the turn you’d normally avoid and notice what shows up when you stay confident anyway. We talk about: [00:00] Intro: What is Ultraspeaking? [02:21] What People Get Wrong About Public Speaking [04:33] Why Do “Quick Fixes” Not Help in Speaking? [05:58] Speaking Is About One Thing: Psychology [08:28] Are You Leaking Your Insecurity? The Impact of Stumbling in a Speech [10:28] Small Signals of Confidence - How to Stop Leaking [18:47] Tristan’s Journey at The World Championship of Public Speaking [24:16] The Truth about Great Public Speakers [36:16] Your Weekly Challenge *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why confidence leaks before technique ever matters The role of coaching and deliberate discomfort in mastery How staying present changes the way people receive your message Links & Tools from This Episode: Ultraspeaking Website World Championships of Public Speaking The Inner Game of Tennis by W. Timothy Gallwey Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

How do you stay afloat when everything is falling apart? Life can - and will - hit you hard. And how can you lead others when you feel like you can’t lead yourself? This week, Jay sits down for an interview with Tiffany Fykes and Sarah Reynolds from Empire Building, to share some of the deeply personal hardships he has navigated in the past several years, and opens up about what it really looks like to lead when your systems, confidence, and energy are all under strain. Rather than pretending strength means pushing through alone, Jay shares how adversity can become an ally if you’re willing to learn from it. He introduces the idea of building “lighthouses”: simple frameworks, reframes, and support systems that help you navigate future storms with more clarity and less damage. You’ll hear why reframing self-talk matters most when standards feel impossible, how recalibrating expectations can keep you moving forward, and why re-engineering your village is essential for sustainable leadership. This conversation is an honest reminder that extraordinary results don’t come from avoiding storms, but from learning how to lead through them with grace, transparency, and purpose. Challenge of the Week: Take one challenge you’re facing right now and turn it into a solution. Then ask: can this solution become a simple framework, checklist, or ritual for my future self? We talk about: [00:00] Introduction to Empire Building and Jay Papasan[03:38] Jay's Personal Storm[10:00] Building Lighthouses and Helping Others[15:50] Reframing Standards and Recalibrating Priorities [20:42] What Does “Doing Your Best” Actually Mean Right Now[24:17] How Do You Re-Engineer Your Support System[34:00] What Changes When You Build Rituals of Connection[37:46] Why Coaching is so Important *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to reframe adversity without lowering your standards Why done is good and good is great in hard seasons The power of intentionally rebuilding your support system Links & Tools from This Episode: The ONE Thing by Gary Keller and Jay Papasan Good Inside by Dr. Becky Kennedy Empire Building podcast Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Big goals have a way of starting strong and slowly falling apart. Motivation fades. Life intervenes. Momentum stalls. In this episode, Jay Papasan shares what actually separates the people who follow through from those who stay stuck in restart mode. After studying more than 400 entrepreneurs and business owners who went through The First Domino program, Jay distills their success into five repeatable commitments. This is not about working harder or piling on more habits. It’s about design. Alignment before action. Simplicity before scale. Jay explains how identifying your first domino, the small but meaningful action that starts momentum, creates progress even on your worst days. He walks through why time blocking turns intention into execution, how defending your calendar protects what matters most, and why accountability beats willpower every time. If you’ve ever felt busy but not effective, driven but burned out, this episode offers a clearer path forward. Small actions. Smart structure. Consistent momentum. Challenge of the Week: Make a commitment to apply the five practices from this episode for the year ahead. Ask yourself: Are my goals truly in alignment with what matters most to me? Have I gone upstream far enough to identify my real first domino? Have I put that action on my calendar? Am I actively defending it over time? And do I have some form of accountability beyond just relying on my own willpower? We talk about: [00:00] Introduction and Welcome [03:16] Defining the First Domino [04:28] Principle One: Alignment [09:58] Principle Two: Focus [20:05] Principle Three: Time Blocking [25:35] Principle Four: Defend [32:22] Principle Five: Commit [40:39] Conclusion and Call to Action *** Sign Up for The First Domino Course Here We talk about: Why alignment prevents burnout before it starts How to find the first domino that actually creates momentum The role of time blocking and accountability in keeping promises to yourself Links & Tools from This Episode: Sign Up for The First Domino Course Jordan Freed’s Website Warren Buffett, Chairperson of Berkshire Hathaway Core Values Workshop & Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

For years, Jen Davis did what high performers are taught to do. Say yes. Move faster. Carry more responsibility. Lead at a high level and keep pushing. From the outside, her career looked like the definition of success. Then she was forced to pause. And that pause completely shifted her thinking. She had been running full speed ahead, without realizing the impact it was having on the things that matter most to her - her family. In this conversation, Jay Papasan sits down with Jen to talk about the moment she realized her calendar no longer reflected her priorities, her identity had become tied to her work, and margin had disappeared from her life. Stepping away from running one of the largest coaching organizations in the industry wasn’t about quitting. It was about creating space to think, to feel, and to reconnect with who she wanted to be as a mom, leader, and human being. Jen shares what surprised her most during the pause, why busyness can be a form of self-soothing, and how decision fatigue quietly erodes both joy and clarity. Together, she and Jay unpack the difference between reacting and responding, the power of reflection, and why 15 minutes of intentional thinking can become the first domino toward a healthier, more grounded life. Challenge of the Week: Set a timer for 15 minutes. Put your phone face down in another part of the room. No scrolling. No reading. No to-do lists. Just sit with your thoughts and decide what truly matters today. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. Links & Tools from This Episode: Visit Jen Davis’s Website The Road Less Stupid by Keith Cunningham Follow our friend Jordan Freed on Instagram Dr. Robyne Hanley-Defoe Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

We’re closing out the year with a special highlight reel from some of Jay Papasan’s favorite conversations of 2025, all centered on two big themes: taking action and sustaining action. On the “taking action” side, Jenny Wood reframes fear as a signal of agency, Pat Flynn walks us through his “DeLorean” future-casting exercise, and Sahil Bloom challenges us to let our calendars prove what truly matters. Morgan Housel explores defining “enough” beyond money, Brandon Turner breaks big dreams into MINS—most important next steps—and Anne-Laure invites us to lower the stakes with tiny experiments instead of perfectionism. On the “sustaining action” side, Coach Jordan Freed shares his awareness–agency–accountability cycle, Chris explains why self-care is a strategy (not selfish), Dr. Robin Hanley-Defoe shows how to process emotion in real time, and Liz Bohannon gives us a practical path to building real community. Revisit the moments that moved you most, then dive into the full episodes linked in the show notes to go deeper and share them with someone who needs them. Challenge of the Week: Pick one lesson from this episode and turn it into a simple daily practice for the next week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: [00:00] Why This Episode Exists and What We’re Reflecting On [01:44] Fear as a Compass and a Source of Agency (Jenny Wood) [06:01] Using the DeLorean Exercise to Gain Perspective [09:31] What Would a Stranger Say About Your Priorities (Sahil Bloom) [12:05] Defining Enough Beyond Money [14:29] What Is the Most Important Next Step (MINS) [17:21] Why Consistency Is Intensity (Gary Keller) [21:20] Lowering the Stakes with Tiny Experiments (Anne-Laure Le Cunff) [24:51] How Long Success Really Takes (Dorie Clark) [30:11] Why Self-Care Is a Strategy, Not a Reward (Chris, The Long Haul Leader) [34:04] Processing Emotion Instead of Carrying It (Dr. Robin Hanley-Defoe) [37:26] Building Community Through Consistent Rhythms [42:53] Choosing One Lesson and Carrying It Forward Links & Tools from This Episode: The Unconventional Traits That Fast-Track Success | Jenny Wood and Jay Papasan Why Smart People Stay Stuck in "Getting Ready" Mode | Pat Flynn & Jay Papasan Define Success on Your Own Terms | Sahil Bloom & Jay Papasan The Art of Spending Money (And Why Most of Us Get It Wrong) | Morgan Housel & Jay Papasan How to 6X Your Goals Using The ONE Thing | Jay Papasan & Brandon Turner Tiny Experiments: The Neuroscience of Getting Unstuck | Anne-Laure Le Cunff and Jay Papasan The Way: 5 Principles That Create Extraordinary Results | Gary Keller & Jay Papasan The 10 BOLD Truths for Building an Amazing Life | Gary Keller & Jay Papasan How to Win The Long Game (When Everyone Else Plays Short) | Jay Papasan & Dorie Clark The 4 Hidden Thieves Destroying Your Productivity | Jay Papasan & Jordan Freed How to Lead for the Long Haul Without Burning Out | Jay Papasan & Chris Ducker Why High Achievers Burn Out (and What to Do About It) Leadership’s Hidden Cost: Loneliness - And How to Build Real Community | Jay Papasan & Liz Bohannon Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

So much of life runs on a “default” operating system—school, work, productivity tools, even your phone. But what happens when that default just doesn’t work for you? In this episode, Jay Papasan sits down with BestSelf Co. founder Cathryn Lavery to talk about being diagnosed with ADHD at 31, realizing she was a “Mac forced to run PC software,” and how she began designing systems that actually matched her brain. Cathryn shares the INCUP framework (interest, novelty, challenge, urgency, passion) and how she uses gamification, short time frames, and keystone habits to stay focused. You’ll hear the origin story of the wildly successful BestSelf Journal, the shift from being a “product company” to a “problem company,” and how relationship struggles inspired tools like the Intimacy Deck and other conversation decks. Challenge of the Week: Start a “problem log” in the notes app on your phone. For the next week, capture every small friction or annoyance in your day—personal, work, or relationships. At the end of the week, review your list and ask: Which of these problems am I uniquely suited to solve? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. Links & Tools from This Episode: Learn more about BestSelf Co. BestSelf Journal Intimacy Deck Self-Discovery Deck Core Values Deck Helm Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Are you choosing the right book for the season you’re in—or just grabbing whatever looks interesting? In this solo episode, Jay Papasan walks through the ten books he recommends and gifts more than any others. These are not simply his “favorites”—they’re the books that shaped his craft as a writer, helped him level up as an entrepreneur, grounded him in discipline, clarified his thinking about money, and strengthened his understanding of character and growth. Jay shares why "The War of Art" has become an annual reread for so many, how Peter Drucker’s "Managing Oneself" can reset your approach to personal mastery, why Ryan Holiday’s "The Obstacle Is the Way" remains essential for anyone doing hard things, and how Morgan Housel and JL Collins make the world of money simple, sane, and actionable. He also covers his top writing books, the research-backed lessons of Adam Grant, and the beautifully illustrated gift book he’s given to hundreds of clients. Challenge of the Week: Ask yourself: "What is the book I need for this season of my life?" Read for what you need—not for what’s trending. Choose one book, commit to it, and let it gift you something you’ll someday pass forward. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why certain books become “sacred shelf” books Jay returns to again and again How creativity, discipline, money, and character are shaped by what we read How to choose the ONE book you need right now based on the season you’re in Books Mentioned: The War of Art by Steven Pressfield Managing Oneself by Peter Drucker The Obstacle Is the Way by Ryan Holiday On Writing by Stephen King The Psychology of Money by Morgan Housel Your First 1000 Copies by Tim Grahl Give and Take by Adam Grant The Simple Path to Wealth by J.L. Collins Make Your Bed by Admiral William H. McRaven The Boy, the Mole, the Fox and the Horse by Charlie Mackesy Links & Tools from This Episode: Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Do you ever feel like you’re doing everything “right”? Performing at a high level, meeting everyone’s expectations, carrying the load—and yet still feel yourself slowly wearing down? It’s more common than you might realize—and there’s a way out. Jay Papasan is joined by behavioral psychologist and bestselling author Dr. Robyne Hanley-Dafoe to unpack why the people who look the strongest are often the most at risk for burnout. She calls it “the curse of the strong”—the slow erosion that happens when high achievers overuse the very muscles that once made them successful. Together, they explore why burnout isn’t just about workload, but about losing agency, operating outside your values, and ignoring the subtle signs your body sends long before the collapse. Dr. Hanley-Dafoe shares practical, compassionate strategies to prevent burnout, restore alignment, and regain control—from tiny daily decisions to intentional pauses, grounding techniques, and value-based prioritization. Challenge of the Week:Look at your to-do list. If you have more than three items, you’re writing fiction. Remove one thing. Delegate it, delay it, or release it completely—and notice how much agency returns with that single act. To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why high performers are uniquely vulnerable to burnout How agency, choice, and language shape resilience The role of values alignment in preventing exhaustion and cynicism Links & Tools from This Episode: Dr. Robyne Hanley-Dafoe Follow Dr. Hanley-Dafoe on Instagram: @dr_robynehd Her Books: Calm Within the Storm Stress Wisely Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

We all want to make a difference — but how do you start giving when life already feels full? In this solo episode, Jay Papasan shares his personal “5 Step Giving Framework,” a simple and strategic way to turn good intentions into consistent action. Drawing from research, experience, and years of purposeful practice with his wife, Wendy, Jay outlines how gratitude, time, money, leadership, and wealth form a natural progression in becoming a generous, fulfilled person. You’ll hear stories of everyday generosity, examples from inspiring philanthropists, and practical steps for integrating giving into your daily routine — even when resources are tight. The goal isn’t just to give more, but to give smarter and more intentionally. Challenge of the Week:For the next seven days, be purposefully thankful to one person each day. Write a note, say it out loud, or send a message — and notice how that simple act of gratitude shifts your energy and perspective. To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The research-backed benefits of giving Jay’s 5 Step Giving Framework How small, consistent acts create big impact Links & Tools from This Episode: Give and Take by Adam Grant KW Cares & KW NextGen Follow Jay on Instagram Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

How many times have you said, “It’s not the right time”? Whether it’s starting a new business, writing your book, or making a big life change, we all fall into the trap of waiting for perfect timing. Spoiler alert: it doesn’t exist. In this episode, Jay Papasan shares a personal story about finally deciding to adopt a second dog — and how that simple decision revealed a deeper truth about action, timing, and regret. Using insights from psychology and coaching, Jay explains two big mental traps that keep us stuck: the Planning Fallacy and the “Yes, Damn” Effect. You’ll also learn the surprising origin story behind Nike’s iconic “Just Do It” slogan — and how to use that same mindset to move from “one day” to “day one.” Challenge of the Week: Think about the thing you’ve been putting off. In the next 24 hours, schedule one small action that gets you started. Stop waiting for the right time — make now the right time. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why the "perfect time" never arrives The Planning Fallacy and "Yes, Damn" Effect How to turn "one day" into "day one" Links & Tools from This Episode: The Happier Hour by Cassie Holmes Hillel Blumberg's Five Pillars of Wealth Follow Jay on Instagram: @jaypapasan Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Every November, Jay Papasan dedicates time to exploring one of the most powerful productivity tools you have—the ability to say no. This year's "No-vember Special" dives deep into 11 different ways to protect your time, energy, and focus, often without ever saying the word "no." From Steve Jobs' legendary turnaround at Apple to simple scripts you can use in daily life, Jay explains why saying no is essential for achieving extraordinary results. You'll learn how to anticipate requests, set healthy boundaries, delay decisions, and reframe your priorities so that every "yes" truly counts. He also shares practical tools like the "Get Ahead of the Ask" method, batching decisions, and using alternate resources—all designed to help you focus on your ONE Thing while preserving your relationships and sanity. Challenge of the Week:Identify one thing in your life or work that's not serving you—and say no to it today. Use one of Jay's 11 techniques to make your no both clear and kind. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to say no without damaging relationships Why protecting your yeses leads to extraordinary results Jay’s 11 practical techniques for setting boundaries Links & Tools from This Episode: The ONE Thing by Gary Keller & Jay Papasan Follow Jay on Instagram Speakpipe.com/the1thing — Send us an audio note or feedback Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Every year, Americans spend more than $100 billion on education—books, courses, conferences, and training—and research shows that less than 20% ever do anything with what they learn. That means roughly $80 billion of potential goes unrealized every year. This episode is about joining the 20% who act. Jay Papasan walks you through the T.I.P.P.S. framework—a simple process he’s taught for years to help people turn learning into lasting change. You’ll learn how to **Take notes** that stick, **Identify key takeaways**, **Prioritize** what really matters, **Put it on your calendar** within 24 hours, and **Seek accountability** so your ideas turn into real-world results. Along the way, Jay explains why handwritten notes dramatically improve retention, how to use Pareto’s Principle to cut through information overload, and the data behind why accountability multiplies your odds of success. Whether you’re fresh from a conference or finishing a great book, this episode shows you how to make learning pay off. Challenge of the Week: Pick one idea from this episode and put it on your calendar within the next 24 hours. Then, share it with an accountability partner who can check in with you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most learning doesn’t lead to action The five-step T.I.P.P.S. framework for implementation How accountability drives extraordinary results Links & Tools from This Episode: The ONE Thing by Gary Keller & Jay Papasan Ebbinghaus Forgetting Curve (memory research) Dr. Gail Matthews Goal Achievement Study Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

When Gary and Jay wrote The ONE Thing, they defined success as “getting what you want.” But most of us chase goals we didn’t truly choose. In this episode, author and creator Sahil Bloom shares how he reset his scorecard, left a lucrative path, and built a life aligned with his values—starting with time. Sahil explains why the worst distractions often look like great opportunities, and how to run cheap, fast experiments to discover your highest point of leverage. He breaks down the “no unforced errors” mindset, distinguishes planning from preparation, and explains how batching management tasks (thanks to Parkinson’s Law) protects time for deep thinking and creative work. You’ll also hear how to build a high-agency team so you spend more of your week in your zone of genius. If you’ve been pulled in too many directions, this conversation will help you get clear on what matters—and defend it. Challenge of the Week: Ask: “If a third party watched my week, what would they say my priorities are?” Identify one mismatch between your calendar and your stated priorities, then take one tiny action to close the gap this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to use low-cost experiments to find your highest-leverage work Why “no unforced errors” beats flashy wins over the long term Protecting thinking time with Parkinson’s Law and better batching Links & Tools from This Episode: The Five Pillars of Wealth by Sahil Bloom The Inner Game of Tennis by W. Timothy Gallwey Moneyball by Michael Lewis Naval Ravikant (quote referenced) Anne-Laure Le Cunff (on tiny experiments) David Galenson’s research on conceptual vs. experimental innovators Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Are you constantly trying to please everyone—and still ending up exhausted and unfulfilled? This week, Jay shares the five permission slips every high achiever needs to hear. From setting healthy boundaries to redefining what success looks like, Jay walks you through how to release perfectionism, protect your energy, and rebuild self-trust. You’ll learn how to give yourself permission to disappoint others, be bad at the 80%, protect your attention, sleep on it, and most importantly—believe in yourself. These five shifts can help you step out of burnout and into balance. You’ll walk away with practical habits like creating a daily “evidence journal” that reminds you how capable you truly are. Challenge of the Week:Open a note on your phone titled “My Wins.” Each day for the next seven days, write down one thing you did well—big or small. Build your confidence by giving yourself permission to believe in yourself. Head to the1thing.com to find your ONE Thing and start living it today. To learn more, and for the complete show notes, visit:the1thing.com/pods We talk about: The 5 permission slips every high achiever needs How to protect your attention and focus Building self-confidence through small daily wins Links & Tools from This Episode: The ONE Thing Follow Jay Papasan on Instagram: @jaypapasan Free Resources Want to be a guest or share feedback? Email or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Are you overwhelmed by the sheer number of business and self-help books out there? With more than 40,000 titles published every year, it's impossible to read them all — and most of us don't have the time to waste on the wrong ones. The real challenge is knowing which books will actually help you grow, both personally and professionally. That's why Jay Papasan sits down with Todd Sattersten, publisher of The ONE Thing and author of The 100 Best Books for Work and Life. Over the past 20 years, Todd has read more than 3,000 books, reviewed over 1,000 of them, and curated the top 100 that deliver the greatest insights for work, leadership, growth, and purpose. In this conversation, he shares the lessons he's learned from a lifetime of reading---why self-awareness is the most consistent takeaway across categories, how to choose books that truly add value, and why organizing your reading around the problems you're facing is the fastest path to results. You'll come away with a clearer framework for deciding what to read, how to apply it, and when to let go of books that don't serve you. If you've ever struggled with too many choices and not enough time, this episode will help you build a smarter, more intentional reading habit that compounds over time. Challenge of the Week:Be honest with yourself about the ONE problem you need to be working on right now. Then, choose a book---or a short list of books---that speaks directly to that problem. Don't try to read everything. Read for what you need. Want more tools to help you simplify your choices, focus on what matters, and get extraordinary results? Visit the1thing.com *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: What reading 3,000+ business and self-help books reveals about personal growth How to choose the right book for the problem you're facing right now The surprising lessons from curating The 100 Best Books for Work and Life Links & Tools from This Episode: The 100 Best Books for Work and Life by Todd Sattersten Jay Papasan on Instagram Follow Todd Sattersten on Instagram: @toddsattersten Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing Produced by NOVA

Success expands everything—opportunities, decisions, people, and complexity. Jay calls this the High Achiever’s Paradox: as the pie gets bigger, chronic problems compound. Drawing on coaching transcripts and discovery calls, he spotlights three patterns that get harder with success: (1) honoring time blocks amid constant interruptions, (2) delegating instead of clinging to your competency, and (3) carving out strategic “thinking time” when busyness feels like a drug. The unlock is going from E → P: swapping willpower and heroics for proven models, systems, and—often—a coach. Jay shares how he rebuilt his own leadership workflows when his team scaled 7x, adopting project management tools and executive-level time protection. Start with the smallest domino to rebuild confidence: a 30-minute strategy block, delegating one recurring task, or upgrading a spreadsheet to a true CRM. Small wins stack, ceilings break, and growth resumes. Challenge of the Week: Pick one important time block on your calendar this week and protect it at all costs—treat it like a meeting with your future self. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why time-blocking fails without protection How the “competency trap” blocks delegation Designing thinking time to become strategic Links & Tools from This Episode: The ONE Thing (book) E to P Framework Brandon Turner Trello Top CRM Tools Executive Assistants & Chiefs of Staff Resources Coaching with The ONE Thing Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Morgan Housel is back on the show to talk about his newest book, The Art of Spending Money. You know him from The Psychology of Money and Same As Ever. This time, we dive into what happens after you’ve earned the money—how to actually use it well. Morgan makes the case that money can buy comfort and independence, but not love, health, or meaning. Because it’s easy to measure, many of us fall into chasing money as a proxy for progress and end up stuck in comparison games. His antidote: spend for utility, not status. Think high-end Toyota over entry-level BMW—the value you feel, not the logo others see. We also explore parenting and money. Kids pick up on our financial habits more than our lectures. Modeling empathy, consistency, and healthy values goes further than rules or restrictions. And we connect this back to The ONE Thing: clarity. When you’re clear on what really matters, you can spend money to buy back time, deepen relationships, and build freedom—like Morgan’s “reverse obituary” exercise that helps align spending with what you want your life to stand for. Challenge of the Week: Ask yourself (and your partner): What are we spending money on that doesn’t bring us joy—but we think we’re supposed to enjoy? Pick one and experiment with reducing or replacing it. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to swap status spending for utility spending Why kids learn money values from what we model, not what we say A simple “reverse obituary” exercise to align money with what matters Links & Tools from This Episode: Read The Art of Spending Money by Morgan Housel Read The Psychology of Money by Morgan Housel Read Same As Ever by Morgan Housel Read Die With Zero by Bill Perkins Read 30 Lessons for Living by Karl Pillemer Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

In this solo episode, Jay revisits a formative moment from middle school that turned “never quit” into his lifelong badge of honor—and how that same belief later became an Achilles heel. Perseverance helped him finish books, build businesses, and do hard things. But persistence misapplied can steal time from our future selves. Jay unpacks why winners actually quit—on purpose—and how sunk costs, loss aversion, and commitment bias (hello, Concorde fallacy) keep us stuck doing what no longer serves us. He explains why not quitting isn’t automatically about integrity, how to avoid giving up too soon, and how to distinguish “throwing in the towel” from informed, strategic quitting. Jay draws on stories—from Seth Godin’s “winners quit” insight to Stuart Butterfield shutting down a game to create Slack, to Steve Jobs cutting Apple’s 350 products down to four—that illustrate how saying no to good (and average) frees you to say yes to great. Jay also shares a simple, repeatable framework: 1) set “pre-mortem” rules before you start (clear criteria for when you’ll continue or quit—think Everest’s 1 p.m. turnaround), 2) run regular Stop/Stay/Start reviews to reclaim calendar space, and 3) bring in outside perspective (data, your team, or a coach) to neutralize bias. Start small—quit one thing, even a 30-minute weekly time drain—and use the energy you regain to invest in your ONE Thing. Challenge of the Week: Quit one thing today. Choose a commitment you’re keeping for the wrong reasons—habit, expectation, or sunk costs—and bow out gracefully. Send the email, make the call, or hit “unsubscribe.” Use the reclaimed time for your ONE Thing this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The difference between giving up and strategic quitting A three-step framework to decide what to stop, what to keep, and what to start Real-world examples—from Slack to Apple—of quitting your way to better results Links & Tools from This Episode: Read Quit: The Power of Knowing When to Walk Away by Annie Duke Read The Dip by Seth Godin Listen to Episode 521. Build a Business That Won’t Burn You Out with Chris Ducker Read the Twentypercenter newsletter story on sunk costs and bad movies Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

If you’ve ever chased big goals and felt oddly alone while doing it, this one’s for you. Liz Bohannon—founder of Sseko Designs (now part of Noonday Collection) and author of Beginner’s Pluck—makes a compelling case that the connection we crave lives on the far side of our fear of rejection. She shares her RICH framework for social health: Initiative, Rhythms, Communication and Conflict, and Help. It’s simple, not always easy—and it works. From putting one recurring gathering on the calendar to operationalizing connection at work with small rituals and tools, Liz shows how consistent habits compound into real belonging. We also dig into why belonging can’t stop at the nuclear family, how conflict handled well strengthens relationships, and why letting others help you may be the biggest gift you can give. If you’re ready to stop waiting for the “cool table” and start your own, this episode gives you the mindset and moves to build your village right where you are. Challenge of the Week: Pick one rhythm and protect it for 30 days. Choose a weekly walk, a standing coffee, or a monthly mastermind, and make it a recurring event on your calendar today. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How small, consistent rhythms create real belonging Why conflict and repair deepen trust instead of destroying it How asking for help builds stronger communities Links & Tools from This Episode: Learn more at lizbohannon.co Read Beginner’s Pluck by Liz Bohannon Follow Liz on Instagram: @lizbohannon Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

What if the path out of overwhelm starts with a glass of water? In this conversation, Sarah Reynolds—co-founder of Empower Home—shares how building one small keystone habit led her to lose 110 pounds and rebuild her energy. She explains how focusing on hydration, then adding practices like intermittent fasting, helped her replace perfectionism with progress and even shift the culture of health on her team. We also explore how she and her husband used The ONE Thing’s goal-setting framework to stay unified in a two-entrepreneur household with three kids. Simple rhythms like a Sunday family huddle and nightly couple time kept them aligned while honoring each other’s core values. Finally, Sarah describes how stepping out of the executive “ivory tower” and back into agent leadership reignited both company growth and her own joy. Her message for leaders: your mission needs you in your joy zone—replacing yourself in the wrong jobs is not abdication, it’s alignment. Challenge of the Week: Have the courage to run after your ONE Thing—especially if it’s your joy zone. Pick one habit or role change that moves you toward it and take the first concrete step this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How a single keystone habit can catalyze lasting health change Simple family rhythms that keep two entrepreneurs aligned at home Replacing yourself so you can lead from strengths and reclaim joy Links & Tools from This Episode: Listen to the Empire Building Podcast Her Best Life Empire Circle CliftonStrengths The ONE Thing Goal-Setting Retreat Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Hustle can help you finish a launch, but it can’t be your lifestyle. In this episode, Jay and Chris dig into what it really means to lead for the long haul: trading glorified exhaustion for intentional sustainability. Chris shares his 2021 brush with burnout—and the hard reset that followed—making the case that energy, not time, is a leader’s most valuable asset. Together, they explore where to start: sleep as a keystone habit, self-care as a leadership strategy, and putting constraints on work (think four-day weeks and planned sabbaticals) so impact—not busyness—wins your calendar. Chris walks Jay through his three-column Stop–Stay–Start audit to eliminate what isn’t working, amplify what is via 1% “micro moves,” and finally add in what’s missing. They also talk about making “hustle” a season with a clear end, why hobbies supercharge productivity and creativity, and how designing a business around your life creates better results at work and at home. If you’ve felt the warning signs of burnout—or you’re simply ready to work smarter for longer—this conversation will help you realign fast. Challenge of the Week: Do the Stop–Stay–Start audit—but only complete the STOP column. Write down everything in your work and life that isn’t working or bringing value right now. Circle three items you’ll stop this week and remove them from your calendar. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why hustle should be a season, not a lifestyle How to run a Stop–Stay–Start audit to make space for what matters Shifting from managing time to managing energy Links & Tools from This Episode: Read The Long-Haul Leader by Chris Ducker Read Virtual Freedom by Chris Ducker Read Flow by Mihaly Csikszentmihalyi Watch: Why Smart People Stay Stuck in ‘Getting Ready’ Mode with Pat Flynn (Ep. 514) Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

There’s a reason rest feels like stress when you’re hooked on hustle. Jay unpacks why so many high achievers get trapped in a cycle of motion over progress—how the Zeigarnik effect and our dopamine bias for fast wins pull us toward low-value tasks—and what it costs us in value, time, and morale. He then gets tactical: how to own the problem, say “no” more often, and swap performative work for priorities you can point to at day’s end. Jay shares practical moves that break the cycle: “clear the decks” before deep work, use the focusing question as a sobriety check (“Is this my ONE Thing?”), and start your day with goals before phones so you can say “not now” with confidence. He also highlights the power of building buffer time, translating big goals into weekly milestones, and adding accountability so priorities stick. For the long game, Jay emphasizes weekly 4-1-1 planning, end-of-day reflection, a standing hour of “thinking time,” and quarterly reviews. Even small pauses—a half-Friday off each month—can retrain your system away from busyness and back toward meaningful results. Challenge of the Week: Do a 48‑hour busyness fast. For two consecutive workdays, keep a visible note open and check in a few times a day: “Am I in the busyness trap or on my ONE Thing?” Don’t judge—just observe. Do a short reflection each evening on where you drifted and what helped you refocus. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How the Zeigarnik effect and dopamine loops fuel shallow work Why “goals before phones” makes it easier to say no and protect deep work The weekly 4‑1‑1, thinking time, and simple buffers that sustain focus Links & Tools from This Episode: Read Deep Work by Cal Newport Harvard Business Review: Beware a Culture of Busyness Read The Progress Principle by Teresa Amabile Read The Road Less Stupid by Keith Cunningham Read The Ruthless Elimination of Hurry by John Mark Comer Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

What if the biggest thing standing between you and your goals isn’t the economy, the competition, or even your circumstances—it’s you? In this solo episode, Jay Papasan shares six common patterns of self-sabotage uncovered from hundreds of coaching participants and offers simple, actionable ways to break them. From procrastination and avoidance to people-pleasing, poor boundaries, and constant distractions, Jay reveals how these habits show up and how to replace them with strategies that move you forward. You’ll learn to stop over-planning, quiet self-doubt, design an environment that supports focus, and protect your time so you can do your most important work. Self-sabotage isn’t a character flaw—it’s a habit you can change. Small, intentional adjustments can set you up for greater focus, productivity, and progress toward your goals. Challenge of the Week: Pick one area of your environment—your workspace, your phone settings, or your daily routine—and make one change to help you be more successful and prevent self-sabotage. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The six main ways people get in their own way Why perfectionism is just disguised procrastination How to design your environment to reduce distractions and protect your focus Links & Tools from This Episode: Read The 5 Second Rule by Mel Robbins Read Give and Take by Adam Grant Listen to Episode 509. The ADHD Advantage: How Neurodivergent Entrepreneurs Outperform with Tyler Elstrom - The ONE Thing Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Most people think the market is too crowded to stand out, but Sam Vander Wielen proves otherwise. After leaving a legal career she hated, Sam faced enormous personal and professional challenges, yet built an eight-figure business selling legal templates online. Her secret? Embracing authenticity—sharing her real story, letting her brand reflect her true self, and doing the unglamorous work of listening deeply to her customers. In this episode, Sam reveals how 1,200 sales calls became the foundation for her flagship product, and why building a loyal email audience matters more than chasing social media likes. She shares how to collect meaningful feedback, spot patterns, and deliver what your audience wants, while still giving them what they truly need. Challenge of the Week: Start a “sizzle file:” a note on your phone or a document where you collect every question, comment, or bit of feedback you get from clients, friends, or anyone who asks about your business or expertise. Don’t overthink it—just start dropping them in and look for the patterns. If you have time, go back over your texts, emails, and DMs from the past week and add any other relevant questions. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How Sam’s authenticity became her superpower in business The process of turning 1,200 sales calls into an eight-figure product Building a business on your own platform (email!) instead of rented social media land Links & Tools from This Episode: Learn more at samvanderwielen.com Order Sam’s book, When I Start My Business, I'll Be Happy Check out Sam’s signature product, The Ultimate Bundle® Follow Sam on Instagram: @samvanderwielen Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Before discovering The ONE Thing, Mauricio and Christine were stuck in survival mode—juggling kids, work, and the chaos of daily life. Everything changed when a copy of The ONE Thing landed on Mauricio’s desk. What started as reluctant curiosity grew into a shared commitment: they embraced the 411 and time-blocking, turning scattered days into intentional progress. By having weekly conversations and getting clear on each other’s goals, they found real alignment and deeper intimacy in their marriage. The impact didn’t stop at home—they began applying these tools to their business and community, helping others lead with intention. Today, their ordinary days look extraordinary, simply because they made space to dream and do the work together. Challenge of the Week: Make space for silence this week. Pick a routine task—whether it’s walking, driving, or doing the dishes—and turn off the noise. No radio, no podcast, no distractions. Just give yourself a little space to think (or not think), and see what comes up. Sometimes, the best ideas and clarity come in those quiet moments. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How chaos becomes the “new normal” for so many couples with young kids Using the 411 and time-blocking to align goals and schedules as a family The power of intentional conversations for building intimacy and dreaming bigger Links & Tools from This Episode: Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

This week, we’re doing something special. I’m bringing you a live keynote from none other than Gary Keller, where he shares what he calls the “10 Bold Truths”—a collection of powerful ideas designed to help you build an extraordinary life. These truths are the backbone of our BOLD training at Keller Williams, and they align beautifully with the principles behind The ONE Thing. From mindset and focus to accountability and love, each truth challenges the way we think and invites us to make braver choices. You’ll hear Gary unpack timeless wisdom like “Happiness is a choice,” “The path is in the math,” and “No one succeeds alone.” I chime in between each with some of my own reflections and applications you can take into your own business and life. This episode is about more than real estate—it’s about being bold in every part of your life. Challenge of the Week: Think of someone you truly love and tell them. Just one person. Pick up the phone or send a text. You’ll never regret letting them know. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why happiness isn’t circumstantial—it’s a conscious choice How to use math and measurement to break down your goals The importance of choosing accountability over victimhood Links & Tools from This Episode: Read The One Thing by Gary Keller and Jay Papasan Read Man’s Search for Meaning by Viktor Frankl Read Mindset by Carol Dweck Read The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy Past episode: 483. Are You Using This Simple Tool to Make Better Decisions? Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

What does it really take to live your best life? This week, we’re joined by Gary Keller for part one of a special two-part conversation about “The Way”—five powerful concepts for leveling up, drawn from the newly rewritten Bold course. Gary and I walk through each idea, starting with the Misogi Challenge: setting a focused, time-limited challenge that pushes you beyond your comfort zone and transforms what you think is possible. Next, we explore the power of deliberate discomfort (or “exposure therapy”)—intentionally facing the things that make you uneasy, one tiny step at a time, to build real courage. Then comes Kaizen, the practice of making small, consistent improvements and trusting in the magic of compounding results. We dig into the science of habit formation—what Gary calls “the Myelin Effect”—and how repeating the right actions literally rewires your brain for success. Finally, we talk about the ancient art of Kintsugi: embracing your setbacks and using them to become stronger and more beautiful than before. These aren’t just concepts; they’re practices that can change your trajectory. Whether you’re taking on a bold challenge, working to expand your comfort zone, or putting the pieces back together after a setback, The Way is about choosing intentional growth, again and again. Challenge of the Week: Pick one small, uncomfortable thing you’ve been avoiding—something that nudges you out of your comfort zone. Maybe it’s asking for help, sending food back at a restaurant, or speaking up in a meeting. Take one tiny step toward it this week and see how it feels. Remember, progress starts at the edge of your comfort zone. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why taking on big, time-limited goals can change your self-belief How deliberate discomfort expands your comfort zone and reduces fear Why tiny, consistent improvements and habit formation are the real keys to mastery Links & Tools from This Episode: Training: BOLD course by Keller Williams Read Grit by Angela Duckworth Read Atomic Habits by James Clear Watch: Episode 512. Stuck Building Your Personal Brand? Here's How to Break Through with Rory Vaden Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

If you love learning but find yourself stuck in preparation mode, this episode is for you. I sit down with Pat Flynn—entrepreneur, host of Smart Passive Income, and author of Lean Learning—to talk about why consuming more information doesn’t always lead to better results. Pat shares how learning can become a form of procrastination, why we fall into the trap of information overload, and how to break the cycle by focusing on purposeful action. We unpack strategies like just-in-time learning, unsubscribing from distractions, and using the “joy of opting out” to reclaim your focus. Pat also introduces the idea of micro-mastery: zooming in on the smallest skill you can improve to create real momentum. Learning less—and acting more—might be your fastest path to extraordinary results. Challenge of the Week: Pick a very small part of your craft or business—the tiniest sliver that matters—and focus on getting a little bit better at just that. Micro-mastery starts with one small improvement. What’s yours? *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to tell if you’re stuck in learning as a form of procrastination The difference between just-in-case and just-in-time learning How to use micro-mastery to accelerate your growth Links & Tools from This Episode: Read Lean Learning by Pat Flynn Listen to the Smart Passive Income podcast Read Will It Fly? by Pat Flynn Read Moonlighting on the Internet by Yanik Silver Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Can you believe we’re already halfway through 2025? If you’re like me, you’ve probably had your head down, working hard, only to look up and wonder where the year went. It’s normal to drift away from your original goals or even forget them entirely by this point in the year. Life gets complex, priorities shift, and sometimes what mattered in January doesn’t feel as urgent now. The good news? It’s never too late to reset, and that’s exactly what this episode is about. I walk you through the RESET process—a simple, five-step system we’ve been using for years to help people get back on track with what matters most. We start by reflecting on the goals you set at the beginning of the year and reconnecting with the ones that truly matter. Next, we evaluate your current progress and identify the gaps. From there, it’s all about simplifying your focus, establishing specific activities that move the needle, and time blocking those actions so your priorities are reflected on your calendar. Along the way, I share how constraints and limitations can actually spark your best ideas and fuel real progress. By taking just an hour to reset your focus now, you give yourself a much better chance to finish the year strong—and maybe even surpass what you thought was possible. The RESET process is here to help you ditch the guilt, reconnect with your core values, and recommit to what matters most for the rest of 2025. Challenge of the Week: Pull out your calendar and commit to a RESET. Block 30-60 minutes to work through the five steps—reflect, evaluate, simplify, establish, and time block. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How goal drift and unconscious quitting happen Why constraints can actually drive innovation and progress The five-step RESET framework to course-correct at mid-year Links & Tools from This Episode: Listen to Episode 490. Beyond Goal Setting: The Relationship That Makes Success Inevitable Listen to Episode 483. Are You Using This Simple Tool to Make Better Decisions? Sign up for The Twentypercenter newsletter Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

What happens when everything you’ve built suddenly disappears? In this episode, Jay Papasan sits down with Rory Vaden—someone who knows what it’s like to lose everything and rebuild from scratch. After Rory and his wife, AJ, were forced out of the business they’d spent 12 years building, they had to start over with nothing but a non-compete, their expertise, and a lot of hard-won lessons. That painful reset led to the creation of Brand Builders Group, a business built around the exact process Rory and AJ used to reinvent themselves—one that now serves some of the world’s top personal brands. But at its core, their conversation with Jay isn’t just about strategy. It’s about identity, focus, and service. Rory explains why most people get stuck on the wrong side of what he calls “Sheehan’s Wall”—trying to emulate big names by doing too much, too soon, with scattered focus. True breakthrough comes from relentless focus on one thing: the unique problem you solve, in one word, for a specific “who.” Together, Jay and Rory break down the six key questions that define your brand DNA, explore how your past pain and setbacks can prepare you for your greatest impact, and discuss why the person you’re best positioned to serve is who you once were. Challenge of the Week: Get out your notebook and journal your answers to these questions: What challenges have I conquered? What setbacks have I survived? Who is the person I once was—and how could I serve that version of myself? Use this reflection as your first step toward clarity and breakthrough. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to find your “one word” problem and the audience you’re meant to serve Why focus beats diversification—especially when building a personal brand The six questions behind Brand Builders Group’s brand DNA process Links & Tools from This Episode: Read Wealthy and Well-Known by Rory & AJ Vaden Brand Builders Group: freebrandtraining.com/TOT Read Take the Stairs by Rory Vaden Listen to The School of Greatness podcast with Lewis Howes Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

When The ONE Thing first came out, Brandon Turner didn’t just read it—he made it his only book for an entire year, reading it cover to cover more than 20 times. The result? He didn’t just hit his audacious goal of acquiring $50 million in real estate in three years—he soared past it, buying $300 million worth. In this episode, Brandon pulls back the curtain on exactly how he did it. We talk about how to audit your time, create a “not to do” list, and get ruthless about delegating anything that isn’t your highest-value work. Brandon shares the keystone habits that unlock everything else, the difference between setting a vision and just dreaming, and why tracking your personal life is just as important as any business KPI. We also dive into practical strategies for goal setting with your spouse, the importance of supporting each other’s dreams (even if they’re wildly different), and how habit tracking can turn your goals into a game you actually want to play. Challenge of the Week: Pick one habit you want to build. Make yourself a simple tracker—just a piece of paper and a pen will do. Track it every day this week. At the end of the week, look at your score. Did you hit your target? If not, what got in the way? Gamify it, and see how much progress you can make, one small step at a time. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: How to reverse engineer your vision down to a single next step Why your “not to do” list is just as important as your to-do list How gamifying your habits can make growth inevitable Links & Tools from This Episode: Learn more: BiggerPockets Listen: The Better Life Podcast Read: Vivid Vision by Cameron Herold Follow Brandon on Instagram: @beardybrandon Connect with Brandon on LinkedIn Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

We spend a lot of time worrying about uncertainty—tariffs, market volatility, the looming threat of a recession. But what if these aren’t just obstacles, but some of the greatest opportunities for your business or career? History shows that recessions often create more millionaires than any other time and open the door for companies to leap ahead. In this episode, I break down the seven strategies you can use to become recession-proof. These are the same ideas that helped Keller Williams not just survive the Great Recession, but emerge as the #1 company in our industry. We talk about how to develop a resilient mindset, get lean and cut unnecessary expenses, and focus ruthlessly on what actually moves the needle. I walk you through practical exercises—like the ABCs of expenses—and challenge you to find your margin so you can weather any market. We’ll cover how to stay agile and adapt your business model for the market ahead, not the one you’re leaving behind. You’ll hear why being connected—to your team, your network, your vendors, and even your competitors—is more important than ever. And we dig into the importance of becoming irreplaceable to your clients, plus how to become a beacon of leadership when everyone else is running for cover. The truth is, change is coming whether we like it or not. The only question is: will you be ready to seize the opportunity? Challenge of the Week: Set aside an hour to do the ABCs of expenses. Grab three months of statements and label every expense as an A (absolutely essential), B (optional), or C (stuff you can cut right now). Take action to reduce or eliminate your Bs and Cs—your business and your bank account will thank you. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why uncertainty and recessions can be your biggest opportunity Seven strategies to thrive and gain market share in tough times How to cut costs, get focused, and become irreplaceable Links & Tools from This Episode: Read Shift: How Top Real Estate Agents Tackle Tough Times by Gary Keller, Jay Papasan, and Dave Jenks Read Grit by Angela Duckworth Read Antifragile by Nassim Taleb Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

If you’ve ever struggled to get started, finish what you begin, or felt like your brain just doesn’t operate like everyone else’s—you’re not alone. Jay sits down with ADHD coach and entrepreneur Tyler Elstrom to unpack what’s really going on in the ADHD brain, from dopamine regulation to executive function to emotional overwhelm. Tyler introduces the “INCUP” framework—five triggers that can help neurodivergent people enter flow, stay productive, and feel fulfilled: Interesting, New, Challenging, Urgent, and Passionate. When these five levers are present, the ADHD brain actually produces more dopamine than a neurotypical brain—and that’s where the superpower lies. This episode is packed with practical strategies for tapping into motivation without relying on shame or stress. Tyler and Jay talk about everything from time blindness to body doubling to why a $7 coffee might just be the best investment you can make in your focus. Whether you have ADHD or love someone who does, this episode is a compassionate, empowering deep dive into a better way of working. Challenge of the Week: When you fall short—miss a deadline, forget something, or show up late—say “Oops” and move on. Practice offering yourself grace instead of shame. This one small habit can completely change your relationship with productivity and self-worth. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why ADHD brains don’t respond to rewards the same way—and how to work around it The five productivity triggers that flood the ADHD brain with dopamine Why harshness and shame are counterproductive (and what to do instead) Links & Tools from This Episode: Tyler Elstrom’s website: ADHDTyler.com Follow Tyler on Instagram: @tylerelstrom_ Read Flow by Mihaly Csikszentmihalyi Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA

Are you succeeding so slowly you think you're failing—or failing so slowly you think you're succeeding?” In this solo episode, Jay Papasan introduces the concept of quality inflation: the idea that the standards for average—and especially extraordinary—performance keep rising every year. Drawing inspiration from the Red Queen Hypothesis and his experience coaching high achievers, Jay breaks down what it takes to stay competitive in a world where standing still means falling behind. We walk through five powerful strategies to help you not just survive but thrive in a high-growth environment: from “reading for what you need,” to modeling excellence, to building accountability into your life. Whether you’re early in your journey or already well into your career, these practical tools can help you identify your biggest opportunity for growth and take the first step toward it. Challenge of the Week: What’s your biggest opportunity for growth—the one you’ve been avoiding because it’s painful, uncomfortable, or ego-bruising? Choose one strategy from the episode (books, courses, mentor, group, coach) and take the first step toward improving it this week. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why “change is a strategy, not a threat” What the Red Queen Hypothesis can teach us about professional growth Five ways to beat quality inflation in your industry Links & Tools from This Episode: Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Produced by NOVA