The Money Podcast

Too many business owners and entrepreneurs are not charging enough for their product, service of the value they provide. By fully understanding the concept of ‘fair-exchange’ you too can increase your prices, charge larger fees and earn more money. Discover the proven ways to increase your value proposition and force yourself to scale up. In today’s insightful episode of The Money Podcast, your host Rob Moore shares 12.5 key ways to get paid more and grow your business. KEY TAKEAWAYS 12.5 Ways to Get Paid More To charge more. Too many people, not charging enough. They have guilt. They have fear. They have a concern that they are not that experienced or others might judge them or may feel that they may be ripping them off or they shouldn't be charging or critics criticize people for charging in your niche or in your industry, etc. To charge in the first place. So a lot of people aren't charging. They're giving a lot of time, or money or experience for free. Giving away knowledge that has taking them years to build for free. Increase the value proposition. To force yourself to charge more is create a great offer. To repackage your offer, make it sexier, to give more, to create a fair exchange environment, etc. This can, therefore, help you create more value, and with more comes higher fair fees. Scale-up. To reach more people. To increase your marketing. To increase your lead volume. To have multiple streams of lead. To increase your reach. To increase your exposure. To get proof. If you get case studies from people who are grateful and have benefited from your work, whether that's professionally or personally, or as a client paid or just someone who's just got benefit for free, if you get testimonials from people who've used your products and services, really grateful and sharing specific proof on how it's benefited them and then you use that and put that into the marketplace, you will get paid more because, at the end of the day, facts tell, stories tell. To sell your time. Could you charge for your advice? Could you also charge for the knowledge you have? Could you set up an online resource program? Could you one day in the future get a Facebook support program as I have? Could you get ad revenue or sponsorship for your podcast and the information that you put out to the world, your experience? Sell your knowledge and experience. You can sell your time as a coach, as a mentor. You could do one to one work, calls, etc. But you could also create your knowledge and experience in information marketing. Ask for referrals and recommendations. As soon as someone has consumed your products and service and you know is in a state of gratitude and they love your work, and they are even going out posting about it in social media or you hear or know that they've completed, go and say, "Hey how was the products or service? I have a two-step referral model." Sell more to existing clients. A lot of people always chasing new clients, spending more in marketing, trying to find those people who haven't bought from them when there are hundreds or thousands of really happy customers who've already bought from you. Increase your conversion. Get better at sales. Reduce the friction in your e-commerce site. Make it easier for people to buy from you. If you can increase your conversion in all of those, you might end up doubling your business in a year. Manage to get feedback. Seek continual improvement. Look to ask your clients, your buyers, your non-buyers, your staff, etc. It is absolutely vital to get feedback from everyone. You should desire continual improve. Always seeking feedback. To innovate. To evolve. To disrupt. To stay relevant. You grow. I really believe if you stay at the forefront of innovation, disruption, evolution then you will always survive in a recession and the changing market. You will always be the forefront and trailblazer for your industry and you will never be short of income and a great business and a great profit margin and scalability. 12.5. Manage your time and priorities. YOu need to know what your key result areas are, what your income-generating tasks are, and you need to spend more time on those. BEST MOMENTS "I think you should be incrementally increasing your prices." "So, I think the key is, yes, give value. Yes, give some time and some information for free. But then have a line." "Overly selfish or overly selfless doesn't create a fair exchange and doesn't create that proper market place." "Add more value to your offer, add more things that you give away, do more for your fees, and then you can increase the fees. Increase the value, and then the fees should take care of themselves. But then of course, you have to up that too." "What are the common traits of billionaires? Well one of them is that they serve vast numbers of people." "Fair exchange is that balance between someone wanting to give you money in exchange for your products or your services in a grateful way and you're still making a

Are you scared of losing everything? Do you have a problem with managing money and keeping up with your business’s finances? Are you looking to grow and scale your business and your skills from zero to success? If this is you, tune in. Today’s guest has been at zero and has made it all, Rob interviews American TV, Telecom & Cable Entrepreneur, David McCourt. Jump in and discover his inspirational journey to success, his thoughts on entrepreneurship and business and more importantly how you can do it too. KEY TAKEAWAYS How could you go from zero to being successful? You can lose your money, but you're not going to lose your confidence, you're not going to lose other capital you have, your connections or your knowledge of an industry or business. That soft capital that you have will allow you to be able to make it again. After you lose all your money, you're starting it sort of 90% of the way there anyway, because you have people and you know what makes people tick, at least in your own industry. It's unfair for people to think that it's just their talent that allows them to make it again, it's easy to make it once you've made it before because you understand the roadmap as well. Who can I serve? What can I solve? And how can I scale? Loving what you do should be the drive that keeps you doing what you do. If you're doing something you don't like, with the pursuit of having enough wealth so that you can then do what you like, it's a dangerous game because you're going to spend the majority of your life doing something you don't like so you can have the freedom to do what you like. What is a fair exchange? In an entrepreneurial mind, a fair exchange is equal value given and value received. It does not necessarily mean money; it could be anything like service for education. If I can create value, who can I serve? Then I can put a fee structure around it and get my value. Fair exchange is a sweet spot between the two maximum profits, the maximum value in equal balance. What problems can I solve? Another secret thing you can do to be successful is following trends. The good part about following trends is that when you fail, you've now limited your risk when you pick yourself up because the trend is still there and you know one way not to solve the problem and if you fail a second time, you've cut your chances of failure a lot for the next time or you've increased your chances of success. Be fast. Speed is really important. If you want to succeed in the business world, you'll have to be fast in introducing your ideas to the world and implementing them before someone else does. Very many people have the same idea you have, so you'd better be the first. Keep up with the trending technology. You will only prosper in your business only if you keep up with the trending technology and be sure that you will be successful. BEST MOMENTS “Once you lose all your money, it's unfair for you to think that it's just your talent that allows you to make it again, it's easy to make it once you've made it before because you understand the roadmap as well. " “Pursue a business that you love so that if you fail in it, you fail doing something you love.” “If you can do what you love and probably make money, it’s going to be great, but if you don't love doing what you do, it will be like you are being forced to do it” “Entrepreneurship is solving problems.” “If you follow trends, you'll become very successful and if you follow fads, it may not work out for you.” “I don't want it perfect, I want it done. Done is better than perfect.” “Plan B is always better than Plan A because Plan A was the best plan you had at that time, plan B is the best plan you have knowing everything you learned when plan A didn’t work, which is a lot.” "If you stay on-trend, luck will find you." “The smarter you are, the more successful you are, the more difficult it is to be a good partner.” "Spirit without matter is motionless and matter without the spirit is expressionless." “If I fail, I'll enjoy the ride.” VALUABLE RESOURCES https://robmoore.com/ Money book by Rob Moore ABOUT THE GUEST David McCourt is an Irish-American entrepreneur with experience within the telecom and cable television industries. He was an early contributor to the development of transatlantic fibre networks and has founded and bought many companies in various countries. McCourt grew up in Watertown, Massachusetts, and is a graduate of Georgetown University. ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

Teaching your kids about money is essential for their growth and development in today’s economic climate where the world is governed by money and it’s just as important to work hard as it is to work smart. Rob shares his thoughts on the education of money from a young age, why it’s pivitol to understand how money flows and why by learning about money young you can much more easily embrace money into your life and ‘use it’ rather than ‘it use you’ Discover Robs top tips on money education, how to incentivize your children to learn and why understanding money is essential to success. KEY TAKEAWAYS The fundamental thing about teaching your children about money is it’s not just about making money. It’s how money works! If you fully understand how money works you can much more easily embrace money into your life and ‘use it’ rather than ‘it use you’ If you’ve got children you have great advice and wisdom to give them but they will resist you because you’re their parent and that’s the problem. Therefore it’s great to use stories and analogies to convey lessons about money, business, personal development and challenges to overcome. It’s important to learn how money works not just how to get it. Understand how money works, it’s an exchange, value, contribution, creativity, and philanthropy that will help your children in a world that is governed by money. Leverage other adults and role models in your inner circle that can help the development of your child. Aim to surround yourself with people that ‘have something about them’ and can help their understanding of money. Your child will listen to them, simply because they’re not their parent. A great reading for the development of your child’s understanding of money, personal development and business is by incentivizing them to read. “Facts tell by stories sell” A good technique is to offer your child money if they read a certain book about mindset, positivity or a book with a constructive message that you want them to learn and ask them to write a mini report on it after. This will help them to understand the value of exchange and the value of the fair exchange in trading money for something ‘they’ have done. Monopoly is a good way to educate children about money. The new version also has a card reader for digital payments and being the banker gives them a very good understanding of monetary exchange, saving and spending. It’s pivotal to teach our children about money and how to generate it, previously we operated in a labor society where just working hard would earn you more money. Nowadays we live in a much more different society where you need to work smarter, invest your money and understanding the economy and more importantly money to succeed. BEST MOMENTS “Master money, rather than be a slave to it” “Control money rather than let it control you” “The word currency means flow and money is in its true nature when it’s flowing” “Money loves speed and hates friction” “Money is a consistent form of value, a mechanism of exchange and protection about an uncertain tomorrow” “If you took money away we would be back to a primitive barter system” VALUABLE RESOURCES https://robmoore.com/ ly/Robsupporter ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

Discover the 14 simple ways of creating passive recurring income and multiple streams of revenue every month through leveraging the power of evergreen assets, online platforms and by monetising the content you’re already creating in today’s episode of The Money Podcast. Tune in to hear Rob give his insider tips on harnessing the power of assets and the 6 key elements needed to turn them into passive income. No matter what you sell or what you do, this episode is for you. KEY TAKEAWAYS 14 ways to create passive recurring income Books - Writing a book that can be repurposed as an eBook and audiobook is a great way of creating passive income. There are many different book store providers and you can make multiple streams of passive recurring income through the creation of just one book. Additionally, you can leverage the creation of your book in many ways and earn royalties off the income for years. Music Royalty - Writing a music record that has wide adoption can give you a huge recurring stream of passive income, especially when platforms such as TikTok are built off of lip-syncing. Fan Funding - Content creators can get paid in a recurring way for the content you’re already putting out there. Examples of this are Patreon and Facebook supporter groups. Membership Sites - You can create your own scalable content site with membership tiers for huge passive income every month. If you’re already creating content this is a great way to generate an income that’s scalable to a wider market. Affiliate Earnings - Could you get paid for referring people to businesses and brands and get paid for the traffic and customers that you’re bringing in? Getting Recommendations - If you’re selling products or services you can create your own referring program and ask people to be ambassadors for your business. This will passively bring in new customers interested in your product offering. Intellectual Property - There are many ways to create an asset, paten or license that others will have to pay you for using it. Creating intellectual property and scaling is a great way of creating passive income. Creating a Franchise - If you have a business you can leverage your successful formula and business model and create passive income from your franchisees, this model will also help generate new customers for your own business and community. eCommerce Income - Products or services that you sell can also be sold online through your own site or other eCommerce platforms. Ad Revenue - If you have lots of followers, listeners or subscribers you can monetise your following with an ad roll. This is a great opportunity to ad revenue you the existing content you’re already creating. Sponsorship - You can get sponsored by brands and generate ad revenue by promoting their products or service on your social media. Lending Money - Adding interest on monthly repayments is a great way to generate easy passive income. Information - Providing and selling information via online courses and platforms can generate you huge sums of monthly passive income from sales and memberships every month. Plus you create the information product once and generate an income off of it forever. Sales Team - If someone else is doing the sales, someone else is doing the marketing, the follow-up and the customer service you actually have passive recurring income and you can take whichever position in your company you wish. 6 ways elements needed to create passive income Create assets first that create the income Preserve your capital at all costs Set to forget and work hard enough not to have to work hard Create assets that are evergreen Assets need management and maintenance Reinvesting profits from your recurring income to create a compounding effect of income BEST MOMENTS “When people say passive income can’t be done, it’s usually because they don’t know how” “I’ve been earning passive income for many years through my books, podcasts, online courses and more” “Set to forget and work hard enough to not have to work hard” “Committing hard capital is money and soft capital is your time” “25 shares on Facebook is equivalent to 1 million views” “I like an asset to be evergreen” “There are so many people jumping from career to career and not getting anything from the one that they’ve left. You need to ensure you’re earning from the assets you’ve helped to create” VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

In today’s special 100th episode of The Money podcast, hear the best moments from one hundred shows of money. Learn the traits of the greats, hear from the titans of wealth and discover the secrets to success from some of the most influential billionaires of today. If you’re going to listen to one episode about money it has to be this. KEY TAKEAWAYS Naveen Jain: Life never stops teaching it’s just sometimes we stop learning. We have to change the definition of success, if we define success by the amount of money in the bank then we will never be successful because you’re always chasing something. Success should be measured by the number of lives you’ve impacted and the only day when you know you’ve been successful is when you become humble, if you have an iota of arrogance in you then you still have something to prove. But to be successful you need to think massively, you need to think crazy in order to achieve your goals. Sir Tom Hunter: There are a couple of things in the eyes of entrepreneurs, it’s desire and attitude and they’re hard things to teach. Every business plan that comes to me is a graph of growth straight up but no business plan is like that, in reality, an entrepreneur’s journey is up, down, backward and sideways. Martin Fridson: You have to be extremely focused to achieve anything near a billion dollars in net-worth Grant Cardone: Cashflow is the holy grail of finance, you have to have cash flow in order to grow your business. Today it’s really just about work ethic, I’ve should up for so many bad deals that have never come to anything but every time I showed up I did my part and it gave me great discipline, a discipline with money and it’s been very important. When you start thinking about 10x your income and going from 10K to 100K it’s really hard but it cannot be maintained year on year, it forces you to think differently and creatively to achieve 10X year on year. VALUABLE RESOURCES Rob Moore - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

“Spirit without matter is expressionless, and matter without spirit is motionless” Join us on today's episode to hear Rob discuss this profound quote and explore how you can be both wealthy and spiritual, in business and in life. Discover how wealth and materialism can create spirituality and eternal happiness through gift-giving, inspiration, and achievement. A truly inspiring episode you do not want to miss. KEY TAKEAWAYS Being wealthy and having material items are often considered as being ‘materialistic’, whereas being considerate and caring of others and not possessing many material items is often considered as being ‘spiritual’. Many people consider themselves to be either side of the extreme, either they consider themselves very spiritual and anti-materialistic, or people that are more focused on money and wealth and deemed only materialistic. These two things cannot be separated, the human construct and our minds that are confused separates wealth and spiritual. This quote suggests that you don’t have to separate them, that they are intertwined “‘Spirit without matter is expressionless and matter without spirit is motionless’ (Dr. John Demartini) “Spirit without matter is expressionless” meaning whatever being spiritual is, if it doesn't take a physical form either human or material, then it doesn’t express itself. It could be just a thought in your mind but if it doesn’t manifest into something physical it is expressionless. If you embrace the spirit and material as one, the spirit becomes the material. Meaning, it is okay to want to be wealthy, travel and live in luxury if you’re happiness is spiritually awakening or inspiring to others. Creating wealth and doing great things with it, is a great way to redistribute wealth. Many billionaires are doing a great job of redistributing their wealth by giving huge amounts of their money to charity, which they wouldn’t be able to do if they weren’t billionaires. It is a great thing to give gifts if you’re using material items to give happiness to people then you’re leveraging the spirituality in materialism. Challenge your beliefs and think about what you would like in your life if you were not going to be judged by others. As soon as you’re more comfortable with money, and you’re not money-hungry, money tends to flow much more easily, effortlessly and abundantly to you because you’re probably working in the right areas of spirituality and giving and value and fair exchange. BEST MOMENTS “‘Spirit without matter is expressionless and matter without spirit is motionless’ Dr John Demartini” “If Jesus or mother Teresa were alive today, they would need a private jet!” “One of the most spiritual things to do is to purchase, own and share material items.” “Mastery of life, the gifts of life that you receive and you give equally are in the fusion and merging of the spiritual and material.” VALUABLE RESOURCES https://robmoore.com/ ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

In this episode Rob answers questions about getting into and out of debt using his own experiences in his life. He discusses points such as how he stayed motivated to work smarter and harder and shares his knowledge on how you can also get change your financial status. KEY TAKEAWAYS Can you tell us about the debt you initially built up? Around £50,000 of consumer debt built up when I started university. Managing money wasn’t taught at school so I was unaware of all of the different charges for loans or about managing money etc… What prompted you to make a change? I was in a lot of debt when my dad had a mental breakdown in his pub. I had been dependent on my parents a lot financially so felt terrible when his mental breakdown happened. It made me feel like such a disappointment, things had to change. Don’t wait for something to shock you in order for you to make a change, take control now. How did you clear all of your debt in one year? In 2006 I started to take things really seriously such as selling my paintings and art. I then went to a property event and met my business partner. I then got into property and built Progressive Property with my business partner and became millionaires in our early 30s. Were you also making money during the time of clearing debt? Yes, I earned a 6 figure salary and bought a Nissan 3850Z too. How did you change your money habits? I changed my mindset after 2005 to be more open-minded to listen to and learn from other people. It took a long time, it didn’t just happen over night. What sacrifices did I have to make in order to be debt free? I had to learn sales and marketing and not just the tings I wanted to learn about. I had to work harder and be more open to working with other people. I had to sacrifice a bit of the social aspect of life too such as dating. What are the biggest lessons you’ve learned about earning, saving money and avoiding debt? Never spend more than you earn. Preserve capital at all costs. Invest into assets using your capital which will produce income which you can then spend. Get your emotions out of the way of your spending and in any major purchases, don’t just buy there and then. What made you want to share your financial wisdom with others? I actually found that I enjoyed teaching a lot more and building my personal brand more than the actual tasks that go into looking after the properties etc… BEST MOMENTS ‘Sometimes debt can creep up on you’ ‘Don’t wait for the event, make the event’ ‘If you work smart and hard you can make it’ VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

Free vs Fee? What is is the balance between giving away your time for free vs commercialising your time and charging a fee. Rob dives into the paradox of charging for your time vs giving away your time for free, the value exchange and business pricing. Join in and learn more. KEY TAKEAWAYS If you feel good about what you do and you tick the boxes society asks you to tick. Giving money away, giving your time away for free and not charging you can feel good about If there is no fee there is no free because the fee gives you the time to do the free but If you do too much for free you will damage the existing clients that are paying so you need to know the point of difference to who you’re providing your services to. The stuff you do for free will give you more reach, credibility, exposure, brand awareness, goodwill and as a result, the clients who consume the free content may become a paying client so the fee and the free go hand in hand to create more revenue and credibility. Offering free content to your audience will only work if mange your diary correctly. You need to compartmentalize your time and do what’s best for your business, finding new clients, marketing and generating revenue but also spend some time proving free content to attract more customers, clients, followers, and fans. Helping others for free feels amazing and as a result that goodwill and credibility will transmute to your self-worth and in turn will increase your fee.[Text Wrapping Break][Text Wrapping Break]What are your: Your commercial goals Your philanthropy goals Your time and diary management BEST MOMENTS “I have ringfenced in my diary every week a set amount of time to help people” “Allow an hour a day on social platforms to answer questions and contribute to communities” “If you’re happy with your day, you’ve helped people and you can sleep well at night you can ignore the critics” “The more you put yourself out there the more critics you will get” “Anyone in sales or marketing will like you more if you make money and can prove it”[Text Wrapping Break]“Everyone is allowed to make a living” “I’ve given away over 1 million pounds to charity, but my coaching calls are worth much more than that” VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

Do you want to have money today and even more money tomorrow? Discover the mindset needed to build wealth for today and for tomorrow. Learn why it’s essential to have a balance between the two, get out of your comfort zone and take a leap of faith. Hear why exchanging your time for money is still a valuable income stream and how you can build your future income wealth while still working today. Learn Rob’s key points on the value of money and how you can compound income streams to constantly and consistently increase your money. KEY TAKEAWAYS[Text Wrapping Break] From an economic standpoint, there will always be more money in the world tomorrow because of inflation and as money erodes in value. There’s also loss, risk and bad debt that can occur so, conceptually it’s often worth cashing in today rather than tomorrow, especially if you’re a business owner or entrepreneur. Invest in assets - Property, art, IP and watches are examples of assets, which are steadily safe investments as long as they are increasing in value above the level of inflation. A good metric for this is a 5% increase in wealth.[Text Wrapping Break] How much time do you spend exchanging your time for money? You must have a balance of incoming money to pay your bills, counteract inflation and feed your family, however you must always be looking at what is generating you your money for tomorrow, this may be in the form of a business, investments or an idea that you want to curate into a business. Therefore you need to divide your time wisely, for this, you can spend 70% of your time on money for today and 30% on the money for tomorrow. The goal is to equal your money tomorrow with the money you’re getting today by exchanging your time. When you have achieved this you have replaced your income and you can go full-time into your idea, business or venture and compound that increasing money of tomorrow. [Text Wrapping Break] The risk of money tomorrow is that it is not guaranteed and it may actually come to nothing meaning you’ve exchanged a percentage of your time for nothing, however it could flourish into lots. The risk of settling for money today is that it will never be enough with inflation, increasing costs and the threat of loses. This is why you must have a balanced set of income streams. [Text Wrapping Break] BEST MOMENTS “Money today is guaranteed but money tomorrow takes a leap of faith.”[Text Wrapping Break]“Money today is comfort and money tomorrow opportunity but with a risk” “Money today is the assets you already own and the existing streams of income you currently have, however, this was once money of tomorrow that has paid off” VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

If you’re looking to scale your business, find more clients and customers quicker and with more cash, this is the episode for you. Discover the 8 simple ways you too can find your ideal clients and repel the time wasters. Rob shares the creative ways you can use right away to get clear on your position in the market and attract the customer that are right for your business. KEY TAKEAWAYS 8 Ways to Find More Clients Quicker & With More Cash Your messaging - Your copy, collateral, and story are both the attractor and quality for your clients and customers. You need to be very clear and specific with your copy, your market, who you’re targeting, what problems you’re solving and who you’re looking to serve. If you get this wrong your collateral can attract the wrong customer base and as a result, affect your pricing strategy. [Text Wrapping Break] Be clear who you’re targeting - Understand your ideal client and get clear on who you can target. Learn about your customers and the type of person they are so that you can better serve that market. If you target the right customer with the right marketing message you will create less friction between you and your customers and attract the ideal client base while repelling the wrong clients. [Text Wrapping Break] Get clear on your market position - Who are you in your market? Knowing your position is very important to attract the right customers. Ask yourself where you fit in your marketplace to best serve your audience and to best compete with your competitors. Note, you cannot be a full-service provider and serve all types of customers within a market. [Text Wrapping Break] Always test new and existing lead sources - Test for both quality and quantity. It’s not always about the volume of leads it’s also about the quality. As a result, you need to test ALL types of lead sources in a variety of ways such as lead volume, conversion to customer, cost per acquisition and ROI. Aim to test all lead sources with a variety of copy, ads, style, and content for the best results. [Text Wrapping Break] Referrals - Your best customers usually hang around with like-minded people and therefore can become a great source of referrals for your business. Aim to keep a league table of the quality of your clients to identify your best clients that spend the most, require the least about customer service, have the highest lifetime customer value and are your ideal customers. Once identified create incentives and rewards to convince these clients to refer. [Text Wrapping Break] Relevant Facebook groups - There are groups for everything, every niche, and every industry that you can leverage to find your ideal customers. However, it’s also worth setting up your own Facebook group to attract and captivate your ideal clients. [Text Wrapping Break] Network - There will be specific networking events that are right for your individual business. This is a more traditional way of finding more clients but also one of the most effective. Get out there and meet your ideal clients and over-time find out which events source the right clients for your business.[Text Wrapping Break] Collaborations & Joint Ventures - Find partnerships and brands that cross your audience and collaborate. You can easily partner with other businesses in different markets to attract their customer base.[Text Wrapping Break] BEST MOMENTS “Everyone has harder clients and easier clients” “Be realistic about your clients and customers” “Your most challenging customers often teach you the most about your business” “Difficult customers can be a great gift to you” “You’re ideal client doesn’t know you’re the right business for them until you tell them” “The reality of acquiring more customers, clients, and leads is that you’ll never convert 100% you’re not going to get your ideal client all of the time.” “Repel more time wasters and attract your ideal clients.“ VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

A lot of people are undercharging and can very easily increase their prices, jump into this episode of The Money Podcast and discover the 30 tell-tale signs and quick and easy ways that you can utilise right away to increase your prices whilst continuing to grow and offer fair exchange in your market. Caveat - You should only increase your prices if the market dictates it and there is an environment for fair exchange. The single best thing you can do to increase your prices is to increase the value proposition first and aim to create a fair exchange environment. Don’t just put up your prices in line with the market rate and inflation. Aim to make your customers lives easier, quicker, better and faster, to solve their pain points. There’s not much of a limit on pricing when you’re providing the right value proposition and create a marketplace of fair exchange. KEY TAKEAWAYS 30 Signs That Show You It’s The Right Time to Increase Your Prices When the industry is growing When you’re in demand and oversubscribed If you’re not making a profit (You must provide a fair exchange) If you resent your customers If you feel you’re too cheap (increasing your prices can increase your market position) If you’re getting great results (social proof) If you’re attracting the wrong type of clients If you’re customer service and complaint costs are too high Cost inflation and general market price rises To increase the appreciation of your product or service and reposition you in the market place Market rules and regulations that can affect your prices, supply and bottom line If competitors raise their prices If you improve your product or service If you’re offering extra value, bonuses or added extras Making your product more bespoke and personal If your product is more exclusive and marketable Your product develops into a service offering and vis-versa The market place has less competition The market place has more competition Potential increase in income and wages Costs and overheads are increased If you’re saving your client time and taking away pain If you’re solving a significant problem for your customer base Base your price on ongoing and future support and value Offer added guarantees and insurances If you disrupt your industry Making internal changes to increase your product offering Offering higher quality products/services but to fewer clients Looking to increase your position in the market Your story, purpose and the positive change you’re offering your industry BEST MOMENTS “There’s not much of a limit on pricing when you’re providing value” “Aim to remove friction between you and your customers” “Find your sweet spot in the market between your price and value proposition” VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

As long as there’s a market for it and an opportunity to create a fair exchange for sustainable growth without losing business you can increase your fees with relative ease. Discover the 10 major forces and factors that enable you to increase your prices in your business venture or existing company. Understand the market forces and essential elements that drive market changes and how you can increase your prices, increase your customers and disrupt and evolve your market. Learn that as long as there’s a market for it and an opportunity to create a the most important thing of all, fair exchange, you can create sustainable growth, increase your fees and all without losing business any business. KEY TAKEAWAYS 10 major forces and factors that enable you to increase your prices: The marketplace - How much demand is there in your chosen marketplace? You can drive growth by disrupting, improving and evolving the market. Rule number 1 is to ensure you’re in the right marketplace or identify opportunities in your market that can be disrupted as a result of your price changes. Incremental price rises in small but regular doses mean your clients won’t leave you. Additionally, it is possible to disrupt commodity-based market places that appear to have a price set. The competition - Your competition somewhat dictates the relevancy of your prices. There is a bracket in which you should operate your pricing strategy set by the low and high competition. Your position in the market - If you want to increase your fees you need to identify your position within your market and what you’re looking to achieve from a volume of sales perspective. High prices will mean less volume and lower prices will mean higher volume so it is a balance of market elements, competition and the product or service you’re offering. You can, however, change your position in the market, it is not set. You experience in the marketplace - Remember this is not direct marketplace experience, this is the experience you can draw on from all of life’s ventures and the skills, strategies and techniques you have honed throughout your career and in other markets and how you can apply them to your new business. Increasing your prices using a strategy transmuted from another marketplace is a perfect way of disruption. Just look at how new market entrants have dominated their market in less time than the established competitors. Your reputation - Help people, care, do the right thing and manage your online reputation. If you can manage your emotions and drive the right PR you will have credibility, an increased reputation and as a result, you’ll be able to increase your prices and be a go-to place for you customers, clients, followers and fans. Your self-worth - Your self-worth, your net-wroth and your industry niche all link to your reputation and ability to set your market pricing. Ensure you believe yourself, forgive others and do not let anyone hold you back. Grow your self-worth and increase your prices. Proof - How man client testimonials do you have? Media appearances or endorsements from credible sources? You are not your best salesperson, the best person to drive your business forward is someone referring you. Focus on getting more testimonials and focus your marketing around them so that you can increase your prices. The scale of the problem you solve - The more pain you relieve, the bigger the problems you solve the more you can charge. The more you care about the problem you’re looking to solve the more you can create better and more relevant products or services. Also, look to disrupt and innovate throughout your business journey. Business scale - How can you scale your business and where is the limit? If you have a higher volume and a huge reach you can increase your prices due to the demand you have and the amount of people you serve. How much value are you creating? - The more value you create the more fair exchange there is in the marketplace ie the more your customers are willing to pay for your products or services and the environment in which you’re serving your customers. Aim to seek to care and to feedback from clients and as a result, you will know what problems you can solve for them and therefore create an experience, a product or a service that fits their needs, solves their problems and create a fair exchange value in the market place that will then drive your prices up exponentially. BEST MOMENTS “Don’t forget what you’ve done your whole life this is relevant and translatable to your new venture” “For retailers to survive they need to offer services as well as products” “Give your clients and customers and experience and as a result, you will be able to increase your prices and disrupt your marketplace where your competitors are not.” “The single most important thing is the amount of value that you create in your marketplace” VALUABLE RESOURCES Rob More - Money bit.ly/Robsupporter ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 b

Take your financial education knowledge and experience from people who’ve been there and made the money. Rob shares 7 contrarian cash management strategies that people who are struggling with money don’t know but multi-millionaires see as normal. These strategies are about thinking differently to the masses to help you manage, grow and preserve cash to create wealth and capital. KEY TAKEAWAYS Save for the recession well in advance Most people, in a recession spend less and invest less but this creates a paradox where you can’t grow your wealth because you are restricting your spending. You can incrementally and aggressively save liquid assets so that when the recession comes you can buy assets at depressed prices. Spend and invest when others are saving, save when others are investing invest whilst asset prices are low and when asset prices are high and others are investing, hold on to your cash and wait. Cut marketing spending last The first expense companies cut when there is a correction or things get hard is marketing because this is seen as a variable cost, not a fixed overhead. People see it as discretionary but marketing is the most important part of any business. Preserve capital at all costs Don’t spend cash on items that depreciate in value. Use the income from assets to buy things preserve the capital element and only spend the income elements. Don’t take money advice from skint people There is nothing wrong with taking advice from smart people who have experience. Don’t take advice from skint people, there are millions of skint people out there and they are always giving advice, but these are people have never had money. You should be your own money advisor Be your own independent financial advisor, your own money manager you should not give this responsibility to other people. Your own money management and responsibility to invest, to save, to budget, you should learn and master for yourself. The emotional stability of having money The real benefit of having money and wealth is not just the experiences and material items or the security and freedom you gain, it’s the emotional stability, it makes you less volatile because you make better long-term decisions and less rash short-term ones. BEST MOMENTS ‘If there’s a correction or a recession I’ll be able to increase the spend on my marketing to get the business my competitors are leaving behind because they are struggling’ ‘You want to be ready for the recession and have the cash to burn’ ‘So many people who are skint make rash short-term decisions because they are skint’ VALUABLE RESOURCES Progressive Property The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

“I don’t believe that most people really understand the real benefit of being wealthy.” In this episode Rob explains the most important thing that he’s learnt from being wealthy and defines the main difference between being ‘skint’ and rich. KEY TAKEAWAYS I don’t believe that most people really understand the real benefit of being wealthy. The main difference between being rich/wealthy and being poor is that it can bring a lot more happiness. The money itself doesn’t bring happiness. Being wealthy isn’t necessarily about the materialistic things but more about the experiences it can bring. When people are skint they make really bad decisions because they’re desperate and volatile. This also means that you’re more venerable to get rich quick scams and schemes. When you have layers of wealth you have more emotional balance therefore can make better strategic and long term decisions. Save cash, hoard capital, don’t over spend and make sure you have enough assets, cash, savings and protection so you can make smart, non volatile decisions. If more people committed to wealth and actually learned about money, the world would make better long-term and short term decisions. BEST MOMENTS ‘There’s lots of societal judgement and stereotypes about being rich and wealthy’. ‘Life would be more fulfilling with more money’ ‘A lack of money creates more emotional volatility’ ‘Desperation is quite unattractive to employers and potential partners.’ VALUABLE RESOURCES Progressive Property The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHODS Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

We all know how the market can be very unstable. For a few weeks, we’re celebrating, then after few days, we’re already experiencing a month-long (or even year-long) decline. It’s difficult to live and survive with how unpredictable everything is. So, in this episode of the Money Podcast, Rob tells more about the paradox of life and money. We can never control the external factors that can influence the trials of our lives, but we can be cautious and be ready for it. Rob teaches us today how to balance out the extremes so we can manage our emotions and our behaviours in our future decisions. Stay tune. KEY TAKEAWAYS “When you think life’s going well, it’s when you get a 45,000-pound bill; when your son gets a hole-in-one, it’s when, on the next day, you crash your Ferrari through The News Building; and… just when you think you’re fighting and struggling and you’ve been fighting for so long in entrepreneurship to make the money, it’s when finally, someone fires you and makes it easy.” – Rob Don’t get too caught up in celebrating your successes. Awareness can help you stay focused in maintaining or improving where you are. Always prepare for what’s to come next. It’s not every day that you’ll be at your peak. There can also be unforeseen instances that can happen; life is very unpredictable. There should always be continuity, growth, and improvement. Success can deceive you and force you to stagnate… don’t! Always be up for a challenge and search for better things. You can be ecstatic, be elated, or feel you’re the best person in the world at the present moment, but don’t let any title, milestone, or amount dictate your principles and your behaviour. BEST MOMENTS “Wisdom is being able to see the paradox in the moment… It’s being able to see clearly in the moment when you’re feeling the emotion.” “Chasing happiness is a paradox.” “Emotions are feedback to the environment.” VALUABLE RESOURCES Progressive Property The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHODS Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

A few high profile people that I’ve worked with have recently said you should get rid of your cash. However I believe you should be balanced. It’s not wise to have all of you money tied up in assets however it’s also not good to have all of your money in cash. Listen to this episode of Money to find out why this is and how you can have a good balance. KEY TAKEAWAYS Don’t take “cash is trash” at face value. Cash isn’t trash, liquidity means you can buy underpriced assets, you have protection from regular shocks and versatility to pivot and invest. If you have a lot of money tied up in cash, inflation will erode it. The return on it probably wont be very good and your money won’t be as protected as a wrapped asset. It’s important to have a percentage of your money as cash so that you are covered and prepared for any shocks. For example 25% of your profits or 10% - 15% of your sales is a sensible amount to save depending on how much you can afford. When other people get blind sided and knocked out by the recession you can buy their assets with your cash. In preparation for the recession which I believe is coming within the next 3-5 years I don’t think you should take as big of risks as before and I don’t think you should plough all of your money into assets. I find that the more cash you have, the more emotionally stable you are and the less cash you have, the more volatile you are. Cash is not trash, it just devalues quicker than assets. Saving is not for losers but it’s just if you have all cash and no assets, you’ll have slower appreciation. You can get to a certain level where it’s probably less productive to have cash. BEST MOMENTS “Cash gives you speed.” “It’s wise to save cash.” “most companies go bust because of cash flow issues not profitability.” “Keep cash reserves in the form of savings, stocks, cash” “Managing cash and liquidity and savings is vital.” VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs

In this episode of Money, Rob explains how you can leverage your time more affectively and increase your hourly wage by creating online courses. He also discusses the importance of letting things go if you choose to be a business owner because your employees will mess up and make mistakes but you, as a business owner, have to own it because at the end of the day you’ve employed them. KEY TAKEAWAYS Write an online course that you can sell to a vast number of clients and people. Base this on what your clients and market, who have already given you the feedback, want or need. Ensure this doesn’t undermine what you already do. There could be more than 1 course, there could be multiple. As soon as you create these your hourly rate goes up. You have to figure out how much time you should or can spend working on your online course so that you can ensure you don’t end up selling your time. You need to decide whether you want to be in the business or a business owner. Train people to do what you do then let them go through the process of either bombing or being terrible to start with but getting better and better. You have to let go to grow and not always be perfect. You must own what your employees do wrong and not say ‘I’m suffering because you fucked up’ because you employed them. BEST MOMENTS ‘If only 1 person said to write a book, I probably would. If 100 people said to write a book I probably would.’ ‘Always react to the feedback of your market’ ‘For a business owner to properly scale you have to learn not to always be perfect.’ ‘You have to be careful of perfectionism because it can be a curse.’ VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

We all have a perception of what we think is a lot of money, it’s ingrained in us over time and affects us when we’re making decisions. So what’s your money barometer set to? What’s your true worth? In order to answer the most revealing questions around money you need to understand it, you need to master it and you need to have the money mindset. In today’s episode of The Money Podcast, author of the best-selling book ‘Money’ Rob Moore takes you live to a behind the scenes money Q&A where he answers the real questions about money, wealth and mindset you need to know. KEY TAKEAWAYS When you work in the public sector it’s ingrained in you that you have X amount of salary and X amount of tax and to double your income it may take you 20 years to rise up the career ladder. As a result you have a pre-set money thermostat because your career salary has set your barometer for your wealth and you get stuck at that amount even when you become an entrepreneur. You need to reset what you perceive as an amount of money. You need to adjust your mindset when it comes to money and you need to progressively increase what you ‘think’ is a lot of money and by doing this you will adjust your attitude towards money. Money institutionalization is a fixed mindset around money that you find hard to break You need to turn scarcity into abundance and reprogramme your mind to understand the abundance of money around you. The more you earn, the more less becomes normal. Surround yourself with like-minded individuals is key to having the right money mindset because the people you hang around with you become. Basic money management - It’s vital to create layers and levels of wealth The hardcore foundational level of wealth is your assets. Tradable, physical assets such as Gold, Watches, Diamonds, etc. Assets have agility if currency devalues Cash, savings Liquid assets such as stocks, ISA’s and bounds. These may have a low appreciation value with flexibility to exit within a few days. Less liquid assets such as property with high returns and exits of around 100 days Companies and businesses with access to dividends and payments with the flexibility to exit within around 12-18 months. Risk assets such as volatile investments and JV partnerships. Risk of no-exit at all. BEST MOMENTS “There’s no limit on money other than the perceived limits you set yourself” “Competitors help you innovate and bring traffic to your market place, without them, there is no market place” “Don’t perceive competitors as taking your wealth, see them as compliments to your niche” “How you perceive competition needs to change. Competition is accountability, innovation, growth, and motivation” “It’s vital that you learn how to master money” “Without Tony Robins, I’d do a third less business” “It’s easier to go from 20million to 50million that it is to go from 0 to 20million” VALUABLE RESOURCES Rob More - Money ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn - https://uk.linkedin.com/in/robmoore1979

Business has sped up massively due to the internet and technology. So it’s easier to make money a lot faster than years ago. Rob discusses several ways you can make money with minimal or no money. One of the main ways you can do this is by using a variety of free social media platforms. KEY TAKEAWAYS Look at your business model and if possible have a model where all of the boxes are ticked for the new decade that we’re in. You could have a business model where there is small overhead such as Facebook supporters, Patreon, Shopify, Amazon etc… Facebook groups are really big at the moment so join all of your industry related groups and pages. Then join all of the groups and pages where your potential customers will be. Have your own Facebook group for your business, brand and niche because that could be the next big thing. Become an affiliate where you don’t have any overhead, it’s a very good business model that you don’t need money for but ensure the companies you work with align with your values. Ensure you are active and visible on all social media or at least ensure you have an account set up and visible. This is so when people search for you at least people can see you’re there and they’re all free. You could then hire a VA to do your posting for you. Have all of your files accessible by mobile so you can work from anywhere in the world. You can then work when and where you want. This is more flexible and could give you more time to leverage and be efficient. A little hack I’ve bumped into: Follow influencers on Instagram and notice the ones who comment on their posts. When they make posts, comment on their posts to try to have them notice you. You can do the same in Facebook groups. In all of these Facebook groups there are rules however a lot of these groups you can sell in, so go sell in them. You could also run ads on your podcast or gain sponsors. LinkedIn has huge reach because even if you had 1 connection, you could still reach lots of people out side of your network. Have a good payment provider, Stripe is quick and cheap. Ensure you can take money into your business quickly and easily. BEST MOMENTS ‘Money loves speed and hates friction’ ‘There are about 7 things you should think about in starting a new business model’. ‘The sooner you start; the sooner you will grow’. ‘Once your social media is all set up and you’ve grown your following, you can monetise it.’ ‘Don’t be a troll but challenge their views’ ‘Starting at the beginning should be a reason not to do something.’ ‘Every master was once a disaster, every tree was once a seed.’ VALUABLE RESOURCES Progressive Property The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHODS Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Why build your personal brand? Your personal brand is a separate asset to the business or investing assets that you may have. So, having a vast personal brand can give you additional income streams. But it’s not just increasing our wealth, more importantly, you reach more people. Rob has 16K+ subscribed to his premium content on Facebook alone. Imagine how many had he influenced already. Well, you can also do the same thing and have as great or even greater benefits. All you got to do is to build it. In this episode of The Money Podcast, Rob teaches you how you can brand and market yourself. Among different topics, he shares strategies on how we can make use of the social media platforms, which are mostly free. We’ve all got personal brand. you just have to find and believe in it, so you can monetise it. KEY TAKEAWAYS What’s unique about you? Your uniqueness might manifest from your skills, accreditation, style, manner, interests, or experience. For Rob, he enjoys mixing his artsy side with his business prowess. He’s into heavy metal so the guitar riffs in the podcast intro is noticeable. What words and values could you own? What do you stand for and what do you stand against? They don’t have to be political; it could be professional and business-related. What is marketable about you? For Rob, he’s here to disrupt, not to impress anyone. If it will challenge your mind, principles, and goals for the better, then it’s a great content. How do you solve people’s problems? Your brand can be built around the specifics of the service you are offering. This might be the most obvious and easiest approach. Be true to yourself. Don’t oversell and exaggerate things. You can only manifest what you can only provide to a group of people. And, if some are not satisfied with what they see, move along. Focus on giving value to people who need and appreciate it. Know how to handle criticisms—Approach them professionally, not emotionally. It’s a consequence that comes with being a recognised brand, especially in social media. Personal Brand vs Business Brand. Distinguish beforehand what you’ll be posting on your personal and business social media account. This ensures not just your security and privacy, but also your loved ones. Tip: You can select who only sees a certain content when you post it. Apply the 70-20-10 rule when managing your social media accounts. The 70% of your content should be posted on your main account, 20% on the next one, and 10% on the rest. You can also put a link of your primary account on the secondary accounts. BEST MOMENTS “Facts tell and stories sell.” “To package yourself is your personal brand.” “You cannot be all things to all people.” VALUABLE RESOURCES Progressive Property The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHODS Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Although this is an episode for everyone, this is more specifically aimed at these who are not the main breadwinner of the household. Rob explains affective techniques that you could use to insure you are financially independent if you’re not already. KEY TAKEAWAYS Financial independence is a more about the independence rather than finance. For example, if you were left on your all on your own, you would be able to survive and strive without having to work or sell. Even if you’re in a really happy marriage and feel like you’ve got a great team around you I would still highly recommend taking some provision to look after yourself. Ensure you have capital reserves for just yourself, ISA’s are good for this. Build assets that produce income that could be intellectual property. E.g. books, property, business. Have your own independent business that brings income. This could be Ecommerce or art or whatever you’re good at that can bring in money just for you. Have a will and ensure you prepare for any eventualities. Insure yourself so that if things do go wrong then you’re not completely left with nothing. BEST MOMENTS ‘You need your own bank accounts, you need your own capital and savings’ ‘You never know what could happen’ ‘Have income coming in regardless of your capacity to work’ ‘Make sure you have limited outgoings’ ‘Are you secure independently?’ VALUABLE RESOURCES https://robmoore.com/ Progressive Property Routine = Results by Rob Moore ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

A problem that Rob is frequently noticing with other businesses founders is that they don’t pay themselves until their business reaches a certain amount of profit. In this episode Rob explains how this can be a bad way to grow your business and how you can change your strategy so that you can sustain yourself and grow your business in a more efficient way. KEY TAKEAWAYS You should reinvest a lot of your profit back into your business to continually grow your business. You don’t need to wait a long time until you pay yourself using your business; I believe you should start drawing money very very quickly. Teach your business and yourself that there’s reward for hard work and effort. A company would pay you less for your business if it wasn’t paying you a market salary. Work out a percentage of the profit that you would withdraw from your business and keep withdrawing that amount, reinvest the rest. If you keep paying yourself the same percentage every month, you’re teaching your business to be able to sustain you without any major shock. BEST MOMENTS ‘A business isn’t a true business unless it can properly pay its true founders.’ ‘You should teach yourself and the business to pay you frequently.’ ‘Pay yourself first. The purpose of business is profit.’ ‘Take risks for the outcome of making profit.’ ‘You’re allowed to make money.’VALUABLE RESOURCES https://robmoore.com/ Progressive Property Routine = Results by Rob Moore ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

Have you been brainwashed into thinking of selling as dirty and desperate? Is the first thing you think of when you hear ‘Salesman’ a sleazy individual in a cheap suit trying to flog you something you don’t want? In this episode of The MONEY Podcast, Rob explains why it’s so important to stand out and be creative with your selling techniques if you want to succeed. KEY TAKEAWAYS When selling, you should present to your client an opportunity to buy something they really want instead of forcing something they don’t want down their throat like broken glass. To be good at selling, you must be the opposite of the perception people have of a salesperson. Put yourself out there. Get yourself noticed and get attention. Have good quality products with a good promise and with a fair exchange price mechanism. Find out and discover a person’s needs, wants and desires, even their fears. This will allow you to package your product around their values. Have a fair exchange, over deliver, go the extra mile for that customer. This will cause repeat business with that customer and they will refer you to their friends and family. It’s a win-win. BEST MOMENTS ‘If nobody sold anything, the world wouldn’t spin’ ‘Nobody likes to be sold to but, everyone likes to buy’ ‘It’s not just your belief in your products that sells, it’s your belief in you!’ ‘If you don’t believe in yourself, then why should anyone else’ VALUABLE RESOURCES https://robmoore.com/ Progressive Property Routine = Results by Rob Moore ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

In this episode of The Money Podcast, Rob explains how to you can grow your start-up or scale-up without the benefit of having lots of money or backing behind you to begin with. You can use your own characteristics, experiences and human traits to network with others to get ahead in business, all of these do not cost any money. Some investors are not looking for people with lots of money and experience, they want someone with a strong work ethic, good at solving problems, lots of energy, trustworthy etc. KEY TAKEAWAYS Friends & Family. Some say it is not a good idea to mix family & business, which can be the case with large companies but when you’re first starting up, your family or close friends will usually be willing to help you with admin tasks or helping out from time to time. Contra deals or Swaps. You can exchange your personal experiences or services with others without the exchange of money to help each other out so both parties benefit. Leveraging Social Media. Social Media is free and great way to target millions of people without spending a penny, try joining groups & pages, connect & network with other people in your niche to get your story out there. Ask for referrals. Don’t be afraid to ask your existing clients if they know anybody who might also be interested, people tend to be friends with people similar to themselves. Build a proper referral program. Start an ambassador program for your company to gain leads. People are willing to bring new clients to your business for a share of the profits or even discounts codes they can use on your products. This can be the cheapest form of marketing to gain the best quality clients. Go to industry events. Get yourself out there to meet people and network with potential new clients. You’ll never gain new opportunities sat in your house like a hermit. Collaboration / Joint Ventures. People and companies larger than you may want to work with you to promote you or your products if you are the new kid on the block and willing to pay them good money. If you can’t pay them up front, pay them at the back end of the sale through commission. BEST MOMENTS ‘Every master was once a disaster, every winner was once a beginner’ ‘Why are you complaining about being able to reach thousands of people for free at the speed of light?’ ‘I believe in multiple streams of leads and multiple streams of income’ ‘Get help from friends and family until you can afford to get staff’ ‘You could build a $100,000,000 business on all social media channels’ VALUABLE RESOURCES https://robmoore.com/ Progressive Property Routine = Results by Rob Moore ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

Anyone can be rich. You just have the mental (and physical) capacity plus the determination to make it happen. In this episode of the Money Podcast, Rob gets interviewed by Charles Kelly, a former IFA and the host of the Money Tips Podcast. Discover some useful tips on how Rob grew his wealth and built his own legacy from nothing at all. From having a routine to networking to scaling up your business, there won’t be anything amiss to discuss today. They also talk about the future of podcasting and the property industry. And, if you’re curious how Rob and his long-time business partner Mark Homer met, then tune in. Rob and Mark successfully brought about a brand merge of their companies lately. There will surely be a takeaway for aspiring entrepreneurs out there from this discussion. KEY TAKEAWAYS Scheduling and having a routine help you get the freedom you want. It’s a paradox we must live through. We need to secure first the stuff you need to survive, to grow, to prepare for the future, etc, so you can also enjoy your freedom. In just over a year, Rob got out of debt and reached six figures. It wasn’t easy at first. He shares that it was difficult to gain back the confidence after the mishaps and a series of failures. When he met Mark Homer and started a partnership with him, everything started to fall into its place—Mark had the financial resources and Rob always had the passion and determination. Networking is a fundamental skill for entrepreneurs. Rob met Mark at a networking event. If he hadn’t met him that day and contacted him after the event, then nothing abundant would’ve sprouted. What are the similar traits of millionaires and billionaires alike? The desire for scale, the desire to serve a vast amount of people, and the desire to give more value. Property will remain fundamental after decades and decades, according to Rob. Though the property market won’t always be stable, property investing will always be valuable. BEST MOMENTS “Leverage is having people around you that can organise you.” “Once you start to search, you start to find.” “It’s partly about the money, and partly about the good work and giving good value.” “If you want to do a podcast, you should do it. You should not worry if the market is saturated, or it’s the wrong time. The right time for you is now.” “Some business models thrive; some business models die. That’s how it works.” VALUABLE RESOURCES Progressive Property Routine = Results by Rob Moore moneytipsdaily.com The Money Podcast iTunes | Omny ABOUT THE GUEST HOST Charles Kelly is a former IFA, the author of Yes, Money Can Buy You Happiness, and the host of the Money Tips Podcast. Charles spent 25 years in financial services working for banks and insurance companies. [email protected] moneytipsdaily.com http://bit.ly/2MoneyBook ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHODS Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

After being asked by GQ to write an article on money Rob reads directly from the article in the latest episode of the Money podcast. Entitled ‘Five ways for you to have a healthier relationship with money’, Rob details five specific ways for everyone to regain control over their finances. Whether it’s the fundamental rule of not spending more than you earn or ensuring that you don’t use money as therapy Rob talks through the fundamentals of money. If you need to take control of your finances, and learn to have a healthier relationship with money this is the episode for you. Key Takeaways Never Spend more than you earn. This is the golden rule of money. You will be forever a slave to money if you continue to spend more than you earn. You will drown in debt. Make sure to pay yourself first on the day that your wage comes in. Aim to save and increase this month on month when you spend less and earn more. Use Money as a Reward not as Therapy. Many people use money as a celebration of small things like a holiday you can’t afford and then on the other end of the spectrum people use spending money as therapy. Neither of these are healthy. Make sure you have a healthy relationship with money where you celebrate proportionally when you do have success, and your not trying to find self-worth from money itself. Your Worth More. You are likely worth more than you think. You must honour that value however. Create value and a fair exchange rate mechanism. If your fees are too high you will feel guilt if they are too low you will have low self-worth. First, give extra value then be bold enough to ask for fair exchange in return. Have a Love Affair with Money. Money has no emotion, it’s a-moral, its neutral. It’s a unit of measurement. You can choose to give lots of money away. It’s humanity which adds the emotion to money, not money itself. It’s ok to love money. Save, Invest, Spend. When you have no savings or investments you will be in financial ruin. Security is what you are after with money as this makes you more calm and able to make better decisions. Make sure you save and invest a portion of your salary before you spend what is remaining. Money, health and happiness are unrelated to money but it’s a choice. Best Moments ‘Money makes a great servant but a terrible master.’ ‘Pay yourself first.’ ‘Money is an enabler of things you want.’ ‘Avoid using money as a ‘Care for yourself without using money.’ ‘Money will only paper of the cracks.’ ‘Self-worth equals net-worth.’ ‘Peoples put their own value on money.’ Valuable ResourcesI’m Worth Moore - Rob MooreABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/ LinkedIn - https://uk.linkedin.com/in/robmoore1979 YouTube - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q

In this episode of The Disruptive Entrepreneur Rob discusses the 3 main commonalities that wealthy people share. From reading books and learning from a vast variety of resources available him, Rob shares what his experiences and learnings have taught him. KEY TAKEAWAYS When I got back into the schooling system everything they teach you is completely different than being an entrepreneur. Entrepreneurs ‘start now then get perfect later.’ However, the schooling system is the opposite. Reading books has helped me pick out and understand what the 3 main commonalities of wealth are: - A desire to serve a vast number of people. - You deserve to be rich. - Surround yourself by opulence. Anything you can do to reach more people will help to get to where you want to be. We are an interdependent species who rely on each other to survive as a species. Wealth is the result of serving more people as long as it’s fair exchange. BEST MOMENTS ‘Remember what you want to be.’ ‘Build wealth, retain wealth, grow wealth, diversify wealth, insure wealth and give wealth away.’ ‘If you want to be wealthy you have to serve more people.’ ‘You were not born to be skint.’ ‘People think in binary terms of money. ‘Money tends to exaggerate your traits.’ ‘Wealth is the result of serving more people.’ VALUABLE RESOURCES https://robmoore.com/ https://www.facebook.com/robmooreprogressive/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

‘Unless you’re making 5 million or more per year, you should still take learning from this formula.’ In this episode of Money Rob explains the formula for wealth that he learned from when he was in debt and still uses now. Listen to this episode to know how you can apply this formula to yourself in order to grow, start or expand your business… KEY TAKEAWAYS My book money originated from me being in debt. This formula is the architecture behind all value creation, medium exchange and transactional value. W = V + FE x L is my formula for wealth and it works for all forms of businesses. Unless you’re raking in over 5 million pounds a year, there’s still more to learn in this formula. WEALTH = VALUE You can do good work but if the world doesn’t get the value of that good work then you’re not going to grow your wealth. You have to put the value out first and consistently in order for the world to see it. + FAIR EXCHANGE There are two extremes, these are both unfair exchange. The middle of these extremes is 'fair exchange'. Fair exchange is not overcharging or undercharging for value. It’s so easy and quick to interact and connect with your customers now that if you don’t know what their problems and pains are then you’re just not watching or listening. x LEVERAGE Leverage is how many subscribers, followers, fans, buyers, users, data etc… have you got? All of these have a monetary value. There’s all sorts of leverage, time, money etc… but that’s a whole another talk. BEST MOMENTS ‘Know more. Make more. Give more’. ‘Value is a balance of doing good work and showing it to the world.’ ‘No one’s going to go and see artwork in the dark.’ ‘Users have value.’ ‘I think the best asset you can invest in is your personal brand.’ VALUABLE RESOURCES https://robmoore.com/ https://www.facebook.com/robmooreprogressive/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 

Rob discusses 7 ways you can build your business without spending much money. If you’re starting up a business or trying to grow it then these tips will help you out massively. Listen to this episode to find out exactly how to put these tips to use! KEY TAKEAWAYS I think the saying ‘it takes money to make money’ is wrong. Many people believe that the two main factors people who have a lot of money have are money and experience. I believe that it takes resourcefulness, creativity, innovation, service, value, persistence, sometimes a little bit of delusion and a big clear vision to make money. A lot of people often forget we have all of these things. Although money helps to start a business, it’s actually one of the least required resources that you need. 7 ways to grow or start your business (That doesn’t cost much money): HELP – It’s ok to ask for help from other people. SWAP SKILLS AND RESOURCES – Maybe do a JV with someone to share skills and knowledge. They may have the skills and information that you need and you may have the skills and resources they need. LEVERAGE ALL FREE MEDIA AND SOCIAL MEDIA – Social media is vast nowadays, make sure you’re putting yourself out there as much as possible to people. You can reach thousands or even millions of people for free. REFERRALS – Ask your friends and family to refer people to you. Ask as many people as you can. Ask them ‘do you know anyone who…’ BUILDING A PROPPER REFERRAL PROGRAMME – We have a programme called the ambassador's programme. GO TO INDUSTRY EVENTS – Network with people within your industry, get to know as many people as possible. GET JV’s, COLLABS AND OTHER PEOPLE TO PROMOTE YOU – Have other people promote you to the world and to their following for something small in return other than money. Become a supporter by going on my Facebook page and clicking ‘become a supporter.’ BEST MOMENTS ‘Everyone’s has to start somewhere and most people when they start don’t have money and experience.’ ‘Asking for help is not a weakness, it’s a strength.’ ‘Facebook groups are huge.’ ‘Go for the big fish.’ ‘Content marketing costs nothing but your time’. VALUABLE RESOURCES https://robmoore.com/ https://www.facebook.com/robmooreprogressive/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

How to Create Better Products & Services to Giveaway “I believe everybody is creative, good at creating ideas and being innovative to disrupt. It’s just you need to believe that you can.” Listen in to find out 10 ways to help you come up with and create better ideas based off of me creating products, bonuses and special offers. KEY TAKEAWAYS Could what you’re coming up with be new? Could be be better than the old version of the product/offer/bonus? Evolve your ideas with the market, use things that already exist but make it better. What could you create that people would love, need and go batshit crazy for? Don’t give this thing to everyone or it will devalue it. This will create more desire for the thing you’re giving away. Can you get a concept or story behind the product or service? Don’t make up stories. Is there a way to tell a good story and link it to whatever you’re marketing or selling so you can connect with your audiences’ emotions? What has the market told you there’s demand for? Listen to your markets so you know what your market wants and what you can give them. What can you create to get people talking and fighting for it? What controversy can your product bring to the market and get people going wild? What you want to give away is high perceived value to your audience but low actual cost to you. This could be something that’s downloadable. If you give away actual products, it’s more likely to backfire if you give too many away. How can you make it different? Doing to same things over and over will not work. Reinvent your products and what your products are. Surprise or shock your audience without making it a gimmick. Could you do something bold or risky? Maybe do a challenge or someone thing really ballsy but don’t go too big so you don’t paint yourself into a corner. Step up your game. Make your competitors say “woahhhh.” Continue to take feedback from your customers, peers and competitors. BEST MOMENTS “Make what you’ve already got look new.” “Bad marketers make up stories.” “The more you give away the more you can go bust.” “Anything that will shock your audience, that’s unexpected will get people running in droves to get your products and services.” VALUABLE RESOURCES https://robmoore.com/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

Do you know what 10 factors are required to build multiple streams of income? In this episode of Money, Rob takes us through how to plan, implement and build multiple streams of income fast! The energy and information in this podcast provide the perfect kick start for anyone thinking about how to get started with multiple streams of income and make money, listen in now! KEY TAKEAWAYS You have to start with one income stream first and get that set before you move onto the next one. If you are spread thinly over different strategies you will not be able to get deep enough at one for it to make you money. Start the second stream when you have got the initial income stream systemised so it is not necessary for you to spend all your time on it. The 70/20/10 model; 70% of your time should be on your main income stream 20% on the second income stream 10% on a third income stream or researching future income streams leverage existing income streams to transmute your experience into future income streams. If your next income stream is related to what you are doing in the initial income stream you can use all your prior experience and expertise. You need a capital and cash flow balance. Capital is what protects you from the peaks and troughs of the financial climate and recession its cash, its ownership, it’s assets. Cash flow is your flow of money. You need both capital and cash flow to make money. Add income streams that are related to your other streams. These are add on income streams that are a natural consequence of what you are doing. Once you get to a certain scale you can bring something inhouse and create another income stream from it. It’s important to de-risk and diverseify by having one unrelated income stream. If your other business models drop, you have another unrelated business model that is unaffected. Using a counter-cyclical model enables you to have a business that is successful in a falling market and one that is successful in a rising market. Using leverage and enablers. Internet and social media are the enablers of the world it’s important to make sure you are leveraging these effectively. They speed up your income building and the flow of money Reinvesting back into your assets to nurture, develop and grow and mature them. Investing back into innovation, extra resources, growing and improving quality will help money flow. Converting your time into assets. If you are going to exchange your time try and make sure it is invested into an asset that can give you a long term residual benefit. You need to maximise the time into assets and minimise the time into money exchange because the money exchange isn’t repeatable. BEST MOMENTS ‘At least 50% of our experience was transmutable to the new income stream ‘ ‘The average millionaire has 3 income streams’ ‘Make sure you are adding the second stream at the right point, if you add it too soon it's going to take time and focus and results away from the first income stream’ VALUABLE RESOURCES https://robmoore.com/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD https://robmoore.com/ https://www.facebook.com/robmooreprogressive/?ref=br_rs https://uk.linkedin.com/in/robmoore1979

Do you want to go grow your business and scale from 500k to a £Million in the quickest time possible? If the answer is Yes, this episode is for you. Rob Moore discusses 11 key strategies that can help you achieve exponential growth in the shortest time possible. Tune in today, to find out more. KEY TAKEAWAYS Elements, strategies and things to focus on to go from 500k to a £Million in the quickest time possible. The first thing is that you need to leverage a lot more. This includes staff systems, sales and getting yourself directly out of sales and marketing and into other areas of your business. Your strategy, your focus and your key areas need to be focused on the overall growth. The second thing will be how a managing director and or an operations manager in your empire is essential to success. You may even need a second layer of management and you may need to remove some contact to you from other members of staff. It’s absolutely vital to have a really good managing director, someone who's like an office manager, someone who manages your enterprise. It's also vital to have another layer of management to help you out with projects. The third one is that human resource becomes a really important function, staff benefits, their salaries, their career progression, their grievances, all of those things which aren't relevant when you’re getting out of debt. As you get more staff, they have grievances, and they need to be official, you're not a little organization hiring family now, they want benefits, obviously salary reviews and career progression. The fourth thing is you need to move on from one-to-one selling. Getting in the car and driving around the country and doing one to one sales meetings or one to one selling on the phone, should be a thing of the past when you go beyond the 500k revenue mark. There comes a point where you have to leverage so you might use webinars to sell globally or online, you might become a speaker and an ambassador in your industry and speak on big stages, you might leverage online training, or you might have four or five salespeople and they're selling one to one all day, but that makes a one too many for you. You could leverage a big podcast, big YouTube channel, but you cannot grow if you’re doing it yourself. The fifth thing is that you're also a recruitment company now. People, your staff, your culture are the most important element in your business and there comes a point where they need looking after, they need guidance, they need vision and you need to attract and hire the right people. This is vital. Therefore you need good training, good onboarding and connections with good recruitment consultants and agencies in your city. You will need to write good job descriptions and give them progression in their career. You can also create staff Handbooks and good employment contracts to help with issues and grievances. The sixth thing will be your key result areas and making them way more strategic. You should be doing things like training your staff, training your trainers, vision, strategy, leadership, collaborations, partnerships, etc. The seventh will be considering a second income stream now that you've got a good first income stream. You’ve got to get good at one source of income before you can do many. The eighth will be that you need to build a finance department. You must have up to date management accounts and KPIs. You need a finance department, not just a part-time bookkeeper taking your receipts and putting them on a spreadsheet. You need management accounts, ideally 10 days after month end otherwise you can't make proper decisions on the growth of your business. The ninth will be you’re now focusing on values and culture and brand and actually have ROI. Whereas Of course, when you're 100 grand to 500, grand or even zero to hundred grand brand doesn't really have ROI, you focus more on direct response marketing in those stages. We were into direct response marketing, which is you only spend on advertising and marketing if you can track and clearly get a return on investment, but things like the values of your company now have tangible value because people will come and work for you for the values and the culture. A little bit of investment in developing and building your brand and creating the culture becomes more and more important and can have a huge return on investment. 10 is you need to form a board and that might just be you and maybe your managing director or your business partner, but you could get some non-execs or advisors. You and your MD, maybe if you've got a high-level manager, like a finance director, they could sit on the board and then if you could get an advisor or non-exec or two, that's vital for you to be able to work on your business, look at the strategy, the vision and work on the key areas that you need developing. 11th is that you’re now a media company, as well as a recruitment company, as well as a marketing company in this sort of moder

“If you have a love affair with money instead of an on-off adulterous relationship with money, then you’re going to make a lot more of it” In this very special episode, join Rob on the launch day of his new book, ‘I’m Worth More: Realize Your Value, Unleash Your Potential’. Rob has taken time out in order to supply you with a few incredible and invaluable ways in which you can attain a millionaire mindset, that rarest of states in which you can turn your ideas into real money. It’s time you learned to embrace money, to increase the speed of your own personal GDP, and joined the ranks of those already on their way to a personal fortune. Go out there and use these practical strategies to increase your millionaire mindset, and in turn, to increase your millionaire bank account. KEY TAKEAWAYS A million pounds is nowhere near as much as it used to be - If you want to be a millionaire, you’re realistically looking at requiring somewhere over five million pounds in order to feel comfortable. You need to re-set your expectations of your monetary requirements. Think carefully about how much money you practically require in order to retire for the rest of your life. Every millionaire I’ve met has a problem-solving mentality - A tenacious mindset, unrelenting and willing to fix problems instead of running from them is vital. The emotional approach to money - Millionaires have an entirely different emotional response to money. You need to sometimes have a different attitude towards projects or risks that might lose you money, despite your own personality traits telling you otherwise. We are the five people that we hang around with the most - By associating with those we wish to emulate, we become a composite of those people. By increasing your association with successful millionaires, their mindsets, their conversations, their problem solving techniques, will rub off on you. Think bigger - Worrying about risk is natural. But if you don’t ever speculate with what you have, you’ll never grow, and you’ll always be stuck with a low rate of return. Scale up your thinking and take the risk. Begin a love affair with money itself - Money is the enabler of all things. Embrace it. Learn to love it. Money reduces friction and increases speed. Work out what money is as an enabler for you, and put it the best use possible. BEST MOMENTS “£50,000 a year is not a lot of money if you’ve got a couple of kids you want to put through private school, and you want a nice car and a nice house” “You might not want to do the hairy, scary task. The problem might be huge and you might want to hide away from it. But ultimately you get it done” “That fine balance of ego and managing your emotions is important” “You need to up your circle!” “If you have a love affair with money instead of an on-off adulterous relationship with money, then you’re going to make a lot more of it” “You have to increase the speed of your way to wealth” VALUABLE RESOURCES The Money Podcast iTunes | Omny I’m Worth More: Realize Your Value, Unleash Your Potential - Audible I’m Worth More: Realize Your Value, Unleash Your Potential – Amazon Send your proof of purchase to [email protected] ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

You can’t expect to get rich in 7 days, however, you can expect to get rich a lot quicker nowadays. In this episode of MONEY, Rob Moore explains the different enablers that have allowed us to get rich quick-er. Rob also covers different ways in which you can get rich quick. Listen to find out more…! KEY TAKEAWAYS It doesn’t take as long as it used to to get rich because the world’s changed, we now have the internet which is the biggest enabler ever. Depending on how much experience you have and how many assets you already have can determine how quick you can expect to get rich. If you’re starting from scratch, never done business before, never made money before, in a lot of debt, don’t expect to get rich within 7 days, 7 weeks or 7 months but it doesn’t have to take 7 years nowadays because we have things such as the internet now. It can take years and years of practice in corporate business to get a 6 figure wage. Entrepreneurs now days can earn that within a year, I did by dealpackaging. You can look at the quicker business models to get rich quicker than you used to such as: Information Marketing Masterminds Mentoring Being an Agency Being a property deal packager or trader Raising finance (Crowd sourcing, crowd funding, doing joint ventures) Don’t become a mentor or run a mastermind on something you’ve not got expertise in because then it becomes a scam. BEST MOMENTS “If it sounds way to good to be true, it’s probably too good to be true.” “The internet is the biggest enabler ever” “The world has changed therefore you can expect to be rich more quick compared to before” “Get rich quick in seven days. Bullshit. Get rich is 7 years. Too long. Get rich quick in 7, 17 or 27 months… probably realistically achievable now.” “When someone says “you can’t” it usually means that they don’t know how.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Yes, money does buy your happiness, but it doesn’t buy you fulfilment! It’s true that money can buy a lot of things that will make you happy, and that’s okay if you do it. But, today on the Money Podcast, Rob encourages you that instead of chasing for your own happiness, aim for fulfilment. You’ll feel fulfilled if you start creating, earning, and spending money not just for you, but for others. Learn the difference between selflessness and selfishness. Money can be the basis of your happiness, but develop it alongside other things, like love, relationships, and personal development so you’ll truly feel happy and fulfilled. Listen in now to know more! KEY TAKEAWAYS If you use money as the metric of your happiness, then you’ll never really feel that you’re happy. The ceiling will keep on raising up, and you’ll always think that you’re not reaching it. Having a lot of money, having a nurturing environment, and having a healthy mind, body, and soul can all happen to you. You don’t have to pick one or two from these; you can have it all. If your pursuit of money is rooted in greed, power, and selfishness, then you’ll never be happy. But, if you want to get more money so you can help others, then you’ll achieve not only happiness but also fulfilment. BEST MOMENTS “Most of the time, you’ll probably be happier when you’re rich.” “You need way more money than you used to to be happy and be comfortable.” “Fulfilment is ‘Do you love what you do and do what you love.’” “The more you build, the more you get to give away.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

From getting you out of debt to earning up to £100k in a year to eventually increasing them to £500k quickly, Rob Moore’s got special tips and strategies for any financial problems you have! But in this episode of the Money Podcast, Rob focuses on how to grow your £100K earnings to £500k in the quickest time possible. He promises that you’ll be reaching the half million mark in just less a year when you listen in to the list that he prepared. Make sure to take note of Rob’s 11 Effective Ways to Grow from £100K to £500K. And, if by chance you missed the first two episodes in this special series of the podcast, then make sure to listen to them after this. There are golden nuggets from them that could still apply to you if you want that financial success! KEY TAKEAWAYS 11 Effective Ways to Grow from £100K to £500K in just a year: You’re going to need up to four staff. The first four staff you hire should cover the admin, operations, sales and marketing sides. Working hard is great, but at some point, your growth becomes stationary. What you should do is to work smarter. You have to let go to grow. Accept that they’re gonna be mistakes and also learn how to trust your teal so you could focus more on the vision. Understand key result areas and income generating tasks. Focus on five key result areas which are strategy, imagination, ideation, creativity and leadership. Find partnerships and ventures to grow your reach. You might need to invest some money and time so you could move to the next level, but it will all be worth it. Monitor the KPIs. It’s best to track and keep records as early as when you still have low to zero earnings. Know what your business is and what isn’t. You are a ‘marketing’ business. You can have the best service in the area, but without marketing, you won’t be able to reach the customers. Get an office. When you’re already hit the £100 mark, it’s time to give up the leisure of working at home and start looking for an office that you could afford so you can begin working with the team and entertaining clients. You have to move away from family and friends. It’s time to do proper recruitments, prepare an employment manual, have an HR personnel, and hire the right people who are fit for the job. Save money. Doing an internal audit every six months is a good practice. Stop being wasteful. If you can reduce your expense every year by a considerable amount, then you won’t have to earn double or triple than what you’re required to. Get referrals. When you’re already aiming to grow from £100 to £500k, it’s easier now to gain referrals. Look after your best clients, give them perks, and ask them to bring people to you. BEST MOMENTS “Making money isn’t the same strategies at different stages. What you need to do to get out of debt is not the same as what you need to go from £100 to £500k a year.” “It’s not about working hard; it’s about working smart.” “When you’re in the £100 to £500k range, the key result areas for you are the strategy, vision, ideation, creativity, leadership, and NOT accounts, bookkeeping…” “Get over the need to be busy and think more about having good ideas and navigating your way through the industry.” “There is nothing wrong with being a marketing company.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

How do you get from zero to 100k in the shortest possible time? To answer that question Rob is sharing fourteen steps you need to implement on your path to earning 100k from your business. This is the second episode in a series of taking you on a journey from debt to being a multi-millionaire. From ensuring that you’re marketing immediately, getting close to your customers and developing multiple streams of leads, Rob explains how you can get from zero to 100k as quickly as possible. Key TakeawaysYou have to start with a minimum viable product. It doesn’t matter if the product is a bit rough around the edges. The important thing is to get the product on the market and receive feedback on how to improve it. Apple improves the iPhone in every reiteration of it as a product. You can reinvest the profit from the minimum viable product, into a second version, and then keep repeating this cycle. Start marketing immediately. Marketing is more important than sales because marketing creates the leads that turn into sales. You have to embrace marketing as both an art and a science. Learn and study it so you can develop a clear strategy. You will already have connections on social media who could all be potential customers. Trade on your time, more than your money. When you are rich you can trade on money. When you don’t have any money then you have to trade on time. Mindset is your only limit on time. You can achieve whatever you want to. Trading on your energy, enthusiasm and persistence are undervalued. These attributes can be extremely valuable to you. Multiple streams of leads. If you have one supplier or one customer then you are at a big risk if anything happens to them. If something changes then your whole business is at risk. You have to make sure that you are active on multiple platforms from social media, to networking events to ambassador programmes. It’s really important to build your personal brand alongside your business. Being a content marketer in your sector is essential. Don’t stop running your business, but get out there and share your message to the world. Aim to be the most read commentator in your industry. Work out your ideal client, then create your marketing around them. There are various Facebook groups you can join, to learn about your customers. Create a profile of your ideal clients; what language they use, what brands they purchase and how they interact and develop your marketing accordingly. Work out how many units you need to sell, to make a 100K. Then set a deadline to achieve it. Set realistic monthly growth targets to achieve this, and understand the numbers of your business. Get admin help quick. When you start to sell a decent volume of products then at some point you will need to outsource all the non-money making activities. You will hit a moment of chaos where you need help. When this time is liberated in your schedule, replace it with incoming generating tasks like sales or marketing. The first three or four hires in your company should be an administrator, an operations person, and someone in marketing or sales. Your role should be to hold the vision of the company and to inspire others. You have to sell, sell, sell. Sales is a beautiful thing. The world would stop without sales so either you become a salesperson or you partner up with someone who will. Steve Jobs was a great salesman but he wasn’t on the market stall. Nearly 40% of the staff in our company are in the sales or marketing department. That shows how important it is. Get close to your customers. Be personal with them, learn about their pains, desires and problems. While you can reply to social media and private messages. When you receive feedback or questions from your customers you’re in the process of learning about them as much as they are receiving information from you. Set up an ambassador or referral scheme. Reward your early customers to give referrals to your business. Do that early on in your business. We earn nearly a million pounds in our business from our ambassador scheme. Your ambassadors will be your most loyal customers so reward them. Use media to build media. Invite your podcast listeners to follow you on Instagram, and your LinkedIn followers to like your Facebook page. On a monthly basis, rotate this across different profiles to increase the reach of all your profiles. Do whatever it takes. Sometimes we do just need to say to ourselves stop messing about and get out there. Sometimes you just have to get it done. Passive income comes later once you’ve worked hard. Tell absolutely everyone what you do. Telling everyone what you do will create a viral effect. You’ll find that the people you talk to will go and talk to others about you which will have a compounding effect. Best Moments‘I believe in getting rich quicker, not get rich quick.’ ‘If you have a minimum viable product you can start selling.’‘You’ve got your whole life experience to potentially monetize.’‘You can build, create and deliver

Managing money is one of the most vital skills anyone can learn in life, but it’s so often neglected in our school system. Rob talks through his step by step process for getting out of debt and into the green. As a guest on the Meaningful Money podcast Rob talks through how you should never spend more than you earn, you should know the difference between investing and speculating, and finally how to create some passive income. If you’re in debt and want a way out into the green, this is the episode for you. Key Takeaways How did you get to this point? My dad raised me to be an entrepreneur as he was an entrepreneur but I got lost. I got myself into a lot of debt but then went along to a business, property event after reading a few books and met my business partner who I still work with today. After that, I became a millionaire between 31/31, and we built a training business in property. Each time I’ve retired I get bored, start doing other things like writing books and doing my podcast. What is your goal for this free content that you give away? Everyone has always said that you can talk, so if you can talk and make a career out of it that would be amazing. I genuinely enjoy talking and getting a message out to the world by helping others. I’ve learnt a lot of things in my journey and I want to support others to learn from my journey. It’s also a good source of revenue, in books sales, and speaker fees. What was the core message of your book ‘Money’? It’s part, my personal journey out of debt into being a multi-millionaire and part is research, and study into different aspects of history, psychology and strategy of money. I wanted it to be everything about money, a one-stop shop if you like. If you are too selfish then society will force you to move into philanthropy or something else. If there was one overarching rule for money? The one rule is ridiculously simple, which is to never spend more money than you earn. In a modern world where we wrack up debt which is not good for anyone’s mental health. Wealth is always in relation to wellbeing. In a pilot for a Channel Four show where I was a money coach, the people on the show were completely delusional around how much money they spent each month. People always pay everyone else first before paying themselves which is wrong. You should always pay yourself first. The No Spend Year. Not spending money on depreciable liabilities, where it erodes capital is key to getting out of debt. It’s about proving you can be disciplined with the money that you have. You shouldn’t be going on three holidays a year if you can’t afford to. You have to learn not to spend money on things that lose value. What are the sources of passive income? Some people see passive income as an overnight thing. You have to work hard enough to not have to work hard. Residual passive income could be anything from a song, or a book or property. It’s a thought process really around how you can buy an asset that pays a recurring income. Some assets provide passive income with some just preserve capital. You have to target date when you spend less than you earn. Once you have gotten out of debt you should move to increase the amount that you can save. There are ways that you can think of reducing your expenditure but also ways that you can increase your income. I never spend more than I earn unless I put capital into an investment. Max out your ISA. There are some ISA millionaires, where they put the maximum in their ISA’s every year. It’s all tax-free. You should target to invest the maximum amount in the ISA and you will get rewarded through the tax system. It’s so simple. You want to build your capital reserves. People can make a lot of money and then erode their capital rather than preserve it. You should take some calculated risk but have the downside covered. You shouldn’t take big risks that you can’t cover. A calculated risk is investing in something that is relatively safe and protecting the downside. If we were to have a JV to manage a property together, then the protecting downside would be around having a charge or contract together. Emotions can really ruin money management. The things that we regret in life are the ones where we are in an emotional state when we do them. I’m interested in a sustainable long term wealth, not overnight quick wins. You can spend lots of money celebrating in elation and through sadness. Make sure you do the research into an important investment decision. Did you ever wonder whether you would have made it? I’m not always a positive person. I’ve had periods in my life where I’ve been a glass half empty. You don’t realise the ten-year overnight success and the hours that have gone into it. Things don’t happen overnight, but if you consistently do the right things then things will happen. Best Moments ‘My dad raised me to be an entrepreneur.’ ‘Everyone who talks about a subject should know about it.’ ‘I wanted it to be a one-stop shop for interesting in money

How to build long term sustainability in your business? In this episode, Rob discusses how one can build long term sustainability and by asking yourself what is the legacy of your business and do you want to be remembered? Discover how to maintain consistent growth, the art of selling and how you too, can balance sustainability with scalability in your business. KEY TAKEAWAYS Sustainability: For your business to be sustainable, first ask yourself what is the legacy of your business? What do you intend it to be at the end of its life? Do you intend to have got a personal computer in every home? Do you intend to help as many people across the planet invest for freedom, choice and profit? Do you intend to sell it in three to five years? Do you ever start to build, sell three to five-year rolling business strategy? Do you want to sell shares? Do you want to sell the whole business? Would you like to be a management buyout? Would you like to pass it on to your children who come through and end up becoming the MD when you become the chairman? Are you clear on what the end of your business looks like? Start with why but start and build your why as you go and do not fail start because you haven't got your why? Do you plan to build an empire? Do you plan to build just a lifestyle business? What’s the end that you want to get to? The more clear you can be as you go and grow in your business, the clearer the direction you have and the more long term sustainability you have. The next question becomes, how do you maintain this consistent growth? In your early years, you're picking the low hanging fruit of the communities the followers, the fans and the contacts you already have. Then you hit this point where you kind of like sweat, the contacts I already have. Now you got to start doing marketing you've got to do paid ads, you've got to create multiple streams of leads. And then as you do that, and you figure out which am lead sources work for you, then you may be hit another point where you're maxed out in terms of resource and capacity that might be staff or that might be systems. So then you might have to look at staffing up, changing your culture for growth, hiring up before you need, it might then involve doing partnerships and collaborations and joint ventures, so that you can grow to the next level, because obviously, you can achieve a lot more with leveraging others, basically a company to do joint ventures and collaborations with companies. Collaborations, joint ventures, having trainers, partnerships, contractors, consultants take you to the next level of growth. Next then is do you want to sell? Do you want to retire? Do you want to sell shares on the markets? Do you want a management buyout? Do you want to hand over to your children? If you design your business and systemized it and have good processes and automation and software so that could sell and you make yourself redundant not reliant and you have a good management structure and you have good training processes, even if you decide you don't want to sell it, you can sell it. So you're in a strong position. And you might think that you want to sell the whole thing, but then you may only want to sell shares in it because you've fallen in love with the business, or you want to be involved in its next stage of growth. Next then is balancing sustainability with scalability. Its kind of like business tends to go in waves. Things break, you need more staff, you need more systems, you've got more to deliver, there's more onus on you, if you're selling products and services that are involved in you, sales are great, grow the sales, but then you increase the customer service, the follow up, the systems that need to cater for, the sales that you've made and this is a balance. And in some ways, it's good to prepare for scale. First, by setting up systems and being ready, having anything that needs to be automated before you go on a big sales push. Systemizing and staffing before scaling. So if you decide that you want to launch a new vertical, a new product or service and you think that that might bring one to two million pounds into the business, before you think how many staff will be needed? What could break in advance? What's broken before? And what resources needed? What current resources whether that’s staff or systems might be maxed, it might be working now but then might break et cetera, thinking about these before you go on this massive growth path and not just focusing on sales is important. Next then, is having sustainability and scalability and durability in your business is about preparing for harder times well in advance, prepare for the recession, prepare for Brexit, prepare for staff leaving, prepare for legal challenges, reputational issues, prepare for Lena sales times with cash in the bank and that's really important because if you don't prepare for the worst, then the worst will happen. Next then is diversifying your risk, your assets, your sou

How you become a multimillionaire where you are financially free and can spend your time doing exactly what you want? This is the question that Rob has been asked numerous times so here are 12 areas which all multi-millionaires have in common. From ensuring that you have a big vision to testing everything and loving your customer, here are the most important ways to develop on your journey in becoming a multi-millionaire. This won’t happen overnight, it might take years but learning from someone who has developed his multi-million-pound business is a good place to start. Key Takeaways You need to have a big vision. A small vision will create a small business. People want to see how much you can change the world. Ideally make your vision, national even global. It needs to be bigger than you. It needs to serve a large group of people. It’s not about the service or product it’s about whether it’s scalable. Have you got something that is unique, does it make people's life easier? People will buy something that is more convenient. You need to have a unique value proposition. If you make people's lives more convenient they will reward you. The details matter. It’s a strange paradox of being a billionaire that you have to have a big vision but also ensures that the details of your service and product are thought about deeply. You need to become the best. This might be an obvious statement but it’s still valid. If you want to be a multi-millionaire you have to be faster at getting real-time feedback to improve your product/service and you have to be the best. It could be bringing two things together that is unusual, or you could continually improve your product, whatever it is you need to be the best. Don’t give up. You will always have another chance. No matter how many times you’ve failed, or a certain business model has failed you will always have another chance. Always test things first. Find out what people want first, don’t go neck deep into a market and spend all your money. If you go all in then you can always lose big as well as win big. Make the product, market-ready beforehand through testing everything. Building a great team. Can you leverage smarter people, experts in certain areas that you don’t know as much in? You need great specialists to be successful. If you leverage effectively then you can scale much quicker. You must love your customer. The customer is king. I used to think that people worked for me, but everyone works for themselves. I realised that I work for them. I work for my customers. Sometimes we make mistakes but 95% of the time we show that we care about our customers. You want to stay close to your market. When I first retired I thought I could relax and outsource everything but your competition gets ahead of you when you move away from your market. If you do get close to your community then this can give you the edge on gaining quicker feedback from your clients. It means that I can react quickly and improve my service. Don’t accept conventional wisdom. Conventional wisdom is not always conventional. Test other ideas, and make sure you test ideas before implementing. A good example is a phrase ‘Learn from your mistakes’, which is conventional wisdom but it’s wrong, you need to learn from other people's mistakes, it's cheaper. Reinvest your profits in Growth. We tend to draw down only 50% profits from our business. This means we reinvest 50% in marketing, in our premises, in our training and staffing. You’ll be worth a lot more when you reinvest in your company to grow effectively than if you didn’t Cheek. Courageous. Disrupting. Audacious. Leverage. You need to be brave and a little bit cheeky in order to be disruptive in the marketplace. Leverage is key so you get much more for your money per hour. Best Moments ‘This will not happen overnight.’ ‘A million is not what it used to be.’ ‘10 million meant I could retire, and my kids wouldn’t have to work.’ ‘I think much less about money now than when I was skint.’ ‘The details matter when you are trying to make a million.’ ‘If you have a small vision you will have a small business.’ ‘Hybridising from other markets, and sectors.’ ‘Don’t give it up.’ ‘If you go all in then you can always lose big as well.’ ‘There is nothing wrong in testing.’ ‘Business top and bottom line is often related to how many staff they have.’ ‘You have to serve your customers.’ ‘Conventional wisdom is often wrong.’ ‘If you don’t innovate your competition will.’ ‘Be audacious in your approach to business.’ ‘Learn from other people's mistakes.’ VALUABLE RESOURCES The Disruptive Entrepreneur Podcast iTunes | Stitcher Books Written by Rob Moore:https://robmoore.com/books/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't r

How to Scale Up Your Business? (LIVE) Scaling up your business can be both difficult, scary and chaotic for business owners. Businesses often have their most challenges when they are faced with moving from a start-up company to a more mature business. There are things you can do to help your business grow however, plan for the breakage and make sure you have sustainable growth. As part of the Business coaching programme Rob talks through various ways you can scale up your business. Ensuring that you have an elegant business model, enough cash to fuel growth and multiple sources of leads are all essential for scaling your company. If you want to learn how to scale your business today this is the podcast for you. Key TakeawaysGoing from Local, National, to Global. This might mean opening new offices around the country or even wider around the world. It might mean moving your business online and growing globally digitally. We’ve resisted pushing for global growth initially focusing on the national. We have decided to move from the national to global now however. We initially just started in Peterborough. Make sure you don’t scale up too fast however as the one area will drain money from another. The Elegant Business Model. This is where you have a staircase of products for your customers. So in my case I give away lots of free content at the top, and then I have low cost products such as my 99p Kindle books. This means that you are trusted in the market and you’re reducing the friction to sales. Then I might you to an even, which are more expensive, then to courses and finally it might be a mastermind which is the most expensive product. We have around £200,000 worth of products that we sell but we don’t do it all at once. Cash Fuels Growth. You might be reinvesting into the business or you might be looking for venture capital. A lot of businesses don’t invest in marketing, but you should be spending sensibly and strategically in marketing as an investment in your future. You should be testing your marketing, and working out what works in your marketing. You have to learn before you can earn. Be careful when you are raising capital, people tend to be more frivolous with spending the money that they haven’t directly earned. Creativity, collaboration, join ventures and innovation fuels growth it doesn’t always have to be cash that fuels it. Marketing. Marketing. Marketing. The reality is marketing gets people into the shop and sales facilitates the purchase when you are in the shop. You have to make sure that you have multiple streams of leads. It’s important to not rely on one form of marketing because things could change, and that could be the end of your business. Multiple sources of leads. This will mean that you will get multiple sources of income. You have to get the balance right between having multiple streams and getting the depth right. Make sure that you are tweaking some, having some that are in testing phase and some which are fully formed. So you have a conveyor belt of different marketing in the pipeline. Then before you know it you will have 80 streams of income. The faster you grow the more breakage there will be. You can plan for this by systemising and planning in advance. Reputation issues, admin and people issues can be bigger when you grow quickly. If you grow steadily then it might be easier to manage but if you have no breakage you are not growing quickly enough. You have to make sure that your staff are going with you in your growth. If you scale your staff and systems up for the next round of growth before you get there then there will be less breakage Partnerships, collaboration and joint ventures. A way to scale up quickly is to make sure that you have the right collaborations in place. There are lots of examples of joint ventures between different companies. Virgin does this alot with a lot of different companies to create new companies. You could set up an affiliate or ambassador programme. Building Multiple Assets. If you have an office, or a book, or your web presence they are all assets. Building up online assets means you will have recurring income, multiple leads and multiple streams of income. I have recently gone past the million pound sales for my books. You have to invest in these assets, it’s better to invest in these rather than an hourly rate. Direct Response, Brand Marketing. Direct response is more transactional, whereas brand marketing is around the visuals of you brand. How when you think of a fizzy drink you think of Coca-cola? Direct responses allow you to track more effectively the sales from your business. It’s best to start with direct responses and then once you have a bigger marketing budget you move onto brand marketing. Best Moments‘The growth of a business brings challenges and opportunity’‘The elegant business model takes people on a journey.’‘The Elegant business model allows for a staircase of products that your customers can purchase’‘A lot of businesse

Do you have a love affair with money? In today’s episode of the Money Podcast, your host Rob Moore shares with you 10 ways how to have a love affair with money. He covers knowing what money is, how to see the good in money and not just the bad and how you too, can ultimately use money as a facilitator for the greater good and much more. Hop in to learn about this and much more. KEY TAKEAWAYS Number one, on how to have a great love affair with money is, understanding what it is. A lot of people just don't understand what money is they have all these beliefs and judgments and values and projections based on inaccurate information of what money is. What money isn’t is everything that people think it is except a universal mechanism of exchange of value, a unit of account, a measurement of worth and value, measuring in a universal way your value so that it can be exchanged in an efficient and universally agreed and accepted way. The second thing is to see the good in money and not just the bad. Nothing has all upside or downside. Money has downside money has upside but money is made by machines that were made by man, money as a human construct and as such, with the good and the bad that's in money is actually in humanity. People will say that money is also a cause some of the problems they are facing, money isn't, the individuals who are using the money for power are. Number three, realize that your beliefs around money aren’t real, they're just your beliefs around money. Think about what you want your beliefs about money to be should you choose, to wipe the slate clean and to play the money game the way you want to play it. People think that money is what they believe it is and what they believe it is based on their past experiences, their upbringing, maybe their schooling, their geography, but in reality, that's your individual beliefs and lifestyle and past experiences around money, that doesn't make them real. Why don't you think about what you want to believe about money, like it's a course for good, like it's an enabler of your great traits, like it's a form of energy flow and you can increase that energy flow for yourself and for others. Number four, use it for something great and use it for the greater good. If your company makes a lot of money, reinvest into your staff, reinvest into their benefits, reinvest into marketing, reinvest into maybe building a better facility for your staff to work, reinvesting your online brand for yourself, you could buy a nice house, you could go on a nice holiday, you could treat yourself so that you're able to relax so that you can re-energize, so that you can then be more prolific and focused when it is time to go deep into work. Number five, remember people are going to judge you anyway around money whether you have a lot or not a lot, whether you're flashy or you’re subtle and humble. They're going to judge you no matter what. Number six will be that your past does not have to dictate your future. Things like your mistakes, your upbringing, they don't have to dictate the rest of your life, which for a lot of people they do. Any of your past flaws and failings and mistakes and guilt and shame and a strong emotional memory that you're holding on to that you have a big void in that does not have to dictate your future. Number seven, what it actually takes to have a comfortable amount of money. A lot of people judging people who bought Lamborghinis or travel first class are going to fancy countries all around the world when in fact, they would want a really nice car and they would want to really nice house and they would want to travel to nice destinations. Why don't you think about all the things that you want to do and you want to have and that can be material and that can be experiential, and then actually plan out those things and then use that as a motivator to go and drive you to make the money to go and do those things. Number eight, a lot of people think they're taking from poor people or other people when they're hoarding or growing wealth, that's a mistake or that's a fallacy. I would understand why people wouldn't want a huge amount of money if they felt like they were taking from everybody else but money is a constant flow of energy is constantly moving around this consumers and producers, there are givers and there are takers, money is currency, the word currency means flow. Number nine, you create much more economy, the more wealth you have, the richer you are. If you're a billionaire and you fly by private jet, you've hired the pilot, there are some maintenance people, there's the crew, there are all the big tips that you give, the drivers that pick you up there and back, all those people are able to offer their products and services to you the billionaire and they're getting employment, thanks to you having a lot more money. Number 10, ways to use your money which are really effective use of money which should get rid of any guilt or worry about money. If

Every business goes through chaos through changes in culture, lots of things will go wrong in business but they don’t often get talked about. If we talk about what goes wrong hopefully we’ll be able to learn from others mistakes. Rob talks through the various challenges that he’s faced at Progressive over the years. From managing culture shifts as you grow, and mastering your emotions, to making sure you are systemising your business. This is essential listening for anyone looking to grow their business and overcome some of the challenges that you will inevitably face, Key Takeaways The growth paradox. We all are all aiming for year or year growth. But when is it enough? Wanting to grow every year is ok. The paradox is that there will be challenges. The faster you grow the more things will break. You have to get your head around the fact that the harder you grow the more complaints you’ll have. The more mature your business is it’s likely that the rate of growth will decline. As you grow you have to start planning ahead. A lot of people have great intentions as an entrepreneur, and they make big claims but they can’t back them up. For my marketing mastermind course, I just went for it. I didn’t plan any of it or systemise it in advance. I couldn’t quite get it planned but it’s always best to plan if you can. Do you have a VA or PA? Do you have a hiring strategy? Business and chaos goes in cycles and you need both, to be able to be successful. The Main Culture Shifts. Hiring your first staff. When you’re a one-man band you can do what you want, when you want. You represent your own brand. When you hire your own person you have to think about them, train them and plan their work. The first culture shift is when you have to train, help and support your first person. Creating A Team. When you create a team you’ll see the benefits of an effective team and how leverage works within that team. You can get 10x more work done if you focus a little bit of your time on training and supporting your team. Hiring a Manager. Some people will leave, and some people will change with it. You don’t want to be uber corporate but you do become more hierarchical. Your team will not go to you for all the answers, they will go to the manager and this can be a real culture shift. You don’t know everyone. When you have around 40 people you’ll get to that stage where you won’t know everyone in the business. Your role changes from working lots to overseeing others work. You start to get staff that hide, who don’t do as much as they should. When you can watch everyone it’s different in a small team. You will have to hire an HR department, have staff benefits and health and safety becomes more complicated. Entrepreneurs have this fantasy around having complete freedom. You’ll have this idea that people will work for me rather than you working for anyone. But this is not always true. Noone will work for you, they will work for themselves. If you can match their values then you will create more loyalty. I try to hire people whose career is really important to them. If you understand their values then you can create the best opportunity for loyalty. I now believe that I work for my team, not they work for me. When you have a staff of 80 people you can’t do what you want although you have a degree of freedom, you also have a lot of responsibility. When you grow mastery of your emotions is key. You can’t talk to people like a piece of shit, you can’t fire people like on the Apprentice. If you talk to people like that, then you won’t get away with it. They will defame and damage your brand online or in person. You have to manage that emotion, be respectful and strategic. Try and give feedback in a way that empowers people. People will and respect that. What about competitors? You should not be obsessed with your competition, be obsessed about what they do. Don’t get aggressive, or go into markets just because they are. They keep you honest, and you can learn from them. Competitors will create a bigger pond overall as well. In reality, your competitors will be better in some areas than you. You should try and collaborate with them in some areas. We should be focused more on our clients rather than your competitors. You will hit a ceiling at some point. How do you second guess them and bash through them? We’ve hit a ceiling with the training business, and we are going from 50% to 6% growth. It’s harder to continually sell a product without making something new or innovating. A new launch is exciting. If you can plan and prepare for these products then that will help. Managing Cash. One million pounds is never actually that, as loads of people get a cut, and you might be left with 15% of that million. There are sorts of overheads and expenses when you grow. You should have a separate account for your VAT. We keep a year’s worth of operating expenses for a year in case we have no sales. We try and take money as close to the product as possible. A

You can make money quicker and easier than you think! If ever money’s tight lately or just wanted to try out your business plans, then this episode of The Money Podcast is for you. Rob offers the 6 proven ways to raise £30,000 in just 30-90 days. Believe it or not, reaching your target in no time is doable! These ways can give you the quick cash you need but remember that you have to be motivated enough to be trained and to do them. Once you’ve learned everything, then you’re set to go and will be earning the £30K in less than 3 months! If you have loved ones or colleagues who are looking for ideas to reach £30K easily, then make sure to share today’s episode! KEY TAKEAWAYS 6 Ways to £30K! Launch a webinar. You can prepare a 90-120 minute of great monetizable content and promote it on social media for free. This can help you sell your ideas, products, and services. If you don’t have anything to sell, sell others’ products and services as an affiliate. Start a mastermind. A mastermind can consist of between 6 to 15 people. If you offer a nice yearly deal for mastermind-ing, then people will be interested, and you’ll be earning enough money. Sell the stuff that you are not using and want. Posting them online is the easiest way to reach more people. This one’s a quick solution if you really want fast money. Look at refinancing an asset. Ask your broker if you could refinance and pay less per month. Ask if you can change your mortgage deal or lessen the fees you pay for the recent months. Do a product or service launch. Build up a pre-launch, the launch, a post-launch, and the closing. Post ads on every social media. Packaging and selling property deals. Early investors might not have big deposits. Deal packaging – selling deals to other investors Launch a course. What could you do better that your new and existing followers demand? You can go for lower volume, higher fee or post it online for a higher volume and at a lower fee. BEST MOMENTS “You have to have the credibility on the thing that you mastermind on.” “What do you know? And, what do you do better than everyone else?” “You will sell a lot more products in the short amount of time if you have a proper launch process.” “When you stack it all up, there’s a lot of more reach out there than you think. Now, if you’re smart, you’ll continually put content out there.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Cash is one of the best sounding words in the English language. It’s something that we all need to live, but can be difficult to sustain cash flow when you’re starting a new business. Business owners will often wait years to take any money out of their business to pay themselves due to feelings of guilt. This is a key question for all business owners, when do they decide to pay themselves and take money out of the business. Rob this week talks through why you should be paying yourself first and why incremental increases in that amount are key to not putting your business under too much pressure. If you’ve started a business recently and you're struggling to pay yourself through guilt this is the episode for you. Key Takeaways Pay yourself first. A lot of people decide to pay school fees, their sky subscription, and everything else before they pay themselves. Have a direct debit out into your savings, and then what’s left is for your bills. Then there is always the question of: ‘What if I don’t have enough money?’ If you didn’t have enough to cover your expenses then at least you know how much you need to earn extra. These costs are not necessarily fixed. There are two ways of increasing your disposable income reducing costs or earning more money. There are lots of ways of earning a bit extra, working overtime, starting a part-time business. Make sure that all that extra income is paid to you however rather than another expense. A lot of people in business wait until two years down the line to pay themselves from their business when they can pay themselves a decent salary. When you start a business you will have a certain amount of investment costs. Even if you don’t have an office or staff, there is still costs needed in terms of time, or hosting. Mark and I didn’t take anything in the first few months, and then we nudged what we took out every month following that. If you nudge your money up that you take out every month it forces growth. If you do this incrementally, don’t take out a large chunk all at once as that will be a bigger shock for your business. A grand a month extra sales in your business is achievable. A small increment is much more manageable, something like a 10% increase than taking out a whole salary in one go. It’s more of a shock for your business taking out a large amount of money. If you want to spend £300 every month on a specific item like a car. Then you need to earn £600 a month because there will always be more expenses like maintenance etc. Your future business is the marketing you do today. Spending, testing, and tracking your marketing spend is key. We spend around £200,000 a month on marketing which relative to our turnover, is reasonable. You should be aiming to increase your costs that are linked to sales. Fixed overheads are where you get stuck but variable costs like marketing it’s important to spend in those areas. If you could spend £10 and get £20 back then you would be spending thousands on that. A lot of people have guilt about taking money from their business. You were born to self actualise, you are allowed to pay your bills. You were born as a human being to maximise your potential; earning money and growing your reach are all part of that. You deserve to be paid. If you are selling your business then the value of your business will be devalued if you're not paying yourself enough money. You will be less open to scams when you have cash reserves. They keep you calm. You can pay yourself. Best Moments ‘Pay yourself first.’ ‘Starting a business is like planting a seed it won’t grow tomorrow.’ ‘If you nudge your money up, it forces growth. You keep down expenses, and drive up sales.’ ‘Incrementally increasing the money you pay yourself is much more palatable.’ ‘Only draw out what your business can afford.’ ‘The business you have today, is the marketing you did yesterday.’ ‘Fixed overheads are where you get stuck.’ ‘Incrementally is really important.’ ‘Incrementally increase your marketing budget.’ ‘Don’t grab a load of money from your business.’ ‘You might need the cash reserves.’ ‘Everytime you increase your income save part of it, and spend part of it.’ ‘Always earn more than the expense that you want.’ ‘Your future business is the marketing that you today.’ ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Often people don’t know all the numbers for their business, they don’t know what different lead sources they have, the quality of those leads and how much their acquisition costs are? There is one metric however that all businesses should be focused on, their Lifetime Client Value. Rob, in the latest episode of The Money Podcast talks through how you can work this out for your business and why it’s so important to develop your business and grow profits. Key Takeaways LCV: Lifetime Client Value - This is the value to you, in total, per client for the lifetime of that client. It’s the most important metric in any business. If you don’t know this, then you have no idea whether you should be finding new clients, creating new products for your existing clients, or selling the same products more to the,. If you know this then you can loss-lead at the front. I often do training courses, and events that are cheaper at first, but people are then able to buy more expensive products. This works with serviced accommodation where you can sell back to the same clients. What can you afford to pay to acquire a client, is a really important number to work out. A new customer is likely to be 4x as expensive as old customers. Once a customer has paid for your products then they have overcome the biggest friction point so it gets easier after that. You already have the trust of those people, and they are being bombarded with marketing from everyone else, so use that advantage. LCV is: Total Sales/Total unique clients. You want to measure this every 6-12 months. You could rest from getting new customers, and focus on your current customers for a time period, which could dramatically your profit and reduce your cost. As your LCV goes up, you can then reinvest that money in the front end of marketing, so you are gaining more customers. Variable costs like marketing you want to be testing and investing all the time. It’s wise to have 20% of your marketing budget which you can use to test and willing to lose. MAC - Maximum Acquisition Cost - This should be about 50% of your net profits. Not all client sources are the same. You could have a Groupon client and then you could have generic clients from your website who’ve done a lot of research. You might find that the people who come through your website, could be spending a lot more on your products, but making very little money on the Groupon deals. So it’s important to track where you leads come from. If you grow fast then your LCV could go down because everything is chaos. If you grow fast then sometimes the things that make LCV increase with like good customer service, etc aren’t there. So it’s a process of growing and contracting your business to grow your LCV. Referrals. The happiest clients are the ones who are going to give you the best referrals. Increasing your LCV means that you have clients who invested heavily in your business which can lead to more and better quality referrals. Best Moments ‘If you no this then you can loss-lead at the front.’ ‘Sometimes things are harder than you think, but sometimes they are easier.’ ‘LCV is the most important metric for every business.’ ‘What can you afford to pay to gain that client.?’ ‘You need a staircase of products, once your clients have come on board.’ ‘80% of our products you won’t see if you haven’t completed a certain level of training.’ ‘A new customer is likely to be 4x as expensive as old customers.’ ‘AOV - Is the average value that your client purchases.’ ‘It’s wise to have 20% of your marketing budget which you can use to test and willing to lose.’ ‘Unless you test you don’t know.’ ‘MAC - Maximum Acquisition Cost - This should be about 50% of your net profits.’ ‘The happiest clients are the ones who are going to give you the best referrals’ VALUABLE RESOURCES Business Breakthrough Summit Multiple Stream of Property Income ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Why you should be asking for referrals today? All business get referrals, but when do you actively ask for them? Most rely on word of mouth, or their clients initiative to refer others to their business. In the latest episode of Money, Rob talks through why we should all be asking for referrals from our clients and customers. In a simple ttwo-step solution you’ll hear how you can increase your sales by referrals. Don’t wait for others to refer you, take action today to get more sales through referrals. Key Takeaways Do you go to your followers and ask for referrals? I recently bought a record deck that is worth around £20,000 but I got a really good deal at around £9,000. I had wanted this deck for a while so asked around to some friends who are also into Hi-Fi. It turns out that a friend of a friend of a friend new how to get one after a friend had tragically recently died and had left the Hi-Fi. I wouldn’t have been able to buy this Hi-Fi if I a hadn’t asked. What might look like serendipity on the outside all came about because I asked. I’ve come up with a two-step process for asking for referrals: Reach out to your customers, clients, leads and followers. Ask them for some feedback on your services. What should we stop? Start? And Change? As well what you are good at. Ten give them a gift for their feedback, a consultation call, or a free gift of some kind. Two or three weeks later publish the results. State what the feedback was and how you are addressing it. Then give them a special offer for a new product or ask them to refer your business. Imagine if you did a personal reach out. This process gives you feedback and then hopefully you are gaining 1-3 times more business in the same year. In the 60 or so marketing plans that I’ve read recently for a marketing mastermind not even five of them are not doing this. People get natural referrals, buy you should be asking for them as well. Think about what profit you make on each product and how much of that you would give away to gain a new customer. Then give that number away in terms of cash, or discount in exchange for a referral from that customer. Business are often not strategically building a referral system. In the first of these examples, you are you are directly making a pitch to your existing customers who are easier to sell to by the way. The second you are asking for a referral. Most people are getting their business through word of mouth which is accidental. Start gaining business through strategic referrals. This year we are holding a party for our most loyal clients. We asked our team for the top fifty clients. I was shocked at how much they had paid over the years getting close to 40K. We decided then to celebrate this, and have a celebration with champagne and a BBQ at my house. We’re not going to ask them for referrals but I don’t want them for a referral. I just want to show that we care, and that they feel special. Key things to remember about referrals 1) Ask For Referrals 2) Incentivise the action 3) Track it well 4) Make it personal for them. Say thank you. Best Moments ‘2 step solution to be successful at referrals.’ ‘Reach out and show gratitude.’ ‘People sometimes just love to be made appreciated.’ ‘Move from accidental referrals to strategic referrals.’ ‘Track the average order value of your client, and the average profit margin for this.’ ‘If you ask more, you get more.’ ‘The world is a mirror of you.’ ‘Some people just want to feel special.’ ‘Imagine if you did a personal reach out’ ‘How much of your profit margin would you give away to get a new client.’ ‘Incentivise and care about those who give you referrals.’ ‘Sell new products to your existing clients, they already trust you.’ VALUABLE RESOURCES https://www.amazon.co.uk/Money-Know-Learn-money-transform/dp/1473641322 ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook LinkedIn

Money makes you a happier and better person, don’t judge or stereotype the rich simply learn how to be successful and remain hungry and humble. In this episode of The Money Podcast, Rob Moore discusses the traits of billionaires and how you can put them into practice in your own life and business. Beware you may dislike some of these traits... KEY TAKEAWAYS You cannot judge or stereotype the rich. There is no one type of greedy evil bastard billionaire and the fact is every human being has every trait. Stop telling yourself that the rich person is making you feel really shit about yourself because you’re skint. You can be more so stop being the victim and making excuses. The reality of rich people, billionaires and millionaires, is that they are human beings who have their own individual traits, some are great and some are traits you don't admire. Some of the traits you could model and own because you admire them. It might be a vision, it might be the ability to take rejection, it might be the consistent pursuit of a goal. It might be that they know how to spot a business opportunity in the early infant stages that go wild and grow with vast scale, they know how to scale a business, they know how to deal with big legal cases and reputational issues. These are all skills that they have the skills that they've developed in the pursuit of making millions or billions. Every human being can be greedy and a billionaire can be greedy and a skint person can be greedy also. You cannot judge millionaires and billionaires and put them in a box or a stereotype, all you can do is understand that they know how to make money. Traits of billionaires. A vision that is vast and has a huge ability to scale. People who have global and national vision usually become very wealthy because there are more people to reach. The second thing is you need to have a business model that is scalable. The reality is a billionaire has traits that you'd like to model to self actualize and every billionaire also has traits that you don't like or aspire to be and you don't want to be like, so don't judge the person, judge the traits because every person has traits that you admire and every personality traits that you want to disown, but also challenge yourself to be open-minded to learn from people you don't necessarily connect with or relate to. Stop judging yourself and comparing yourself to the successful people or billionaires because that will lower your self-esteem and you will never achieve your success. Are you prepared to get out of your own way and learn what it takes to be successful, to be wealthy? BEST MOMENTS “You cannot judge or stereotype the rich.” “Money makes you happy and a better person.” “Positioning yourself as a student is the greatest gift you can give yourself.” “ If you don't risk anything, you risk everything.” VALUABLE RESOURCES https://www.amazon.co.uk/Money-Know-Learn-money-transform/dp/1473641322 A book called How to be a billionaire by Martin Princeton. ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” and “The Money Podcast” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979

Working on your business and not in your business is essential for growth so understanding how to hire the right staff and create the right systems is vital for your business's success. In today’s episode, Rob shares with you the four staffing strategies to implement in your business, ten important things to know about staffing and hiring and the top five sources for recruitment. If you want to become a better leader, founder, entreprneur and business owner you need to empower your employees, inspire them and motivate them to succeed. If you’re looking to build an empire and create a legacy you need to grow your business and work towards the big picture you’ve set yourself, and if you want all of this tune in today to hear how. KEY TAKEAWAYS Four staffing strategies to implement in your business. Don’t hire until everything breaks. Keep a lean overhead until your stress levels reach overwhelm. It is then when you should begin staffing-up. Hire in advance (3-6months) this means you can onboard them, train them and systemise them so they’re up to speed for when you actually need them. This is more proactive. Always be recruiting and rolling out ads on LinkedIn and recruitment websites. This will give you a contingency in your business for when staff leave or go on maternity leave. Lots of modern business outsource and use VA’s as their workforce. This can keep the costs down and the business lean. However, you might not have that buzz around the office and be able to train/impact on your staff if they’re outside or external to the business. Staffing and whether you choose to insource or outsource will depend on your business and your business values. Ten things to know about staffing and systems There are three stages to consider when working on your business. Your own tasks, business systems and processes and staffing and hiring. It can be chaotic as an entreprneur as you’ll find yourself doing all three. The solution, to focus on leveraging and managing people to inspire and motivate them so that they will take your company to the next level. If you want to grow you have to let go. You’ve got to let your employees manage projects and allow them to thrive, whilst you won’t want to let go of the project yourself you can set them KPI’s to keep them on track. To de-risk staffing, you can manage your employees with minimum standards or performance (MSOP) ideally linked to revenue targets. In the first 1-2 years of employment, you have a lot of rights when it comes to employing staff. Your employees are intrapreneurs and not entrepreneurs so they’re not the same as you. To get clarity when hiring make sure you have clear job descriptions. This includes the company values, vision, job, role, KRA’s (Key results areas) and IGT (income generating tasks) The structure, operations, function and purpose of your business and staff roles needs to be put into an operations manual and check-list. This will make your business more dynamic, scalable and saleable. Create a good onboarding time to allow your new staff to learn the business the systems and the processes. Judge them on effort and not results and let them learn the culture of your business. There are three things proven to be more important than salary for your employees. Progression, Recognition and Autonomy (PRA) make sure you address all of these with every member of each team. An entrepreneur and a manager are different they have different pros and cons. An entreprneur creates the vision and the big picture and the manager is more organised and methodical so work out which one you are. Balance excitement with realism and you’ll have a great balance for your team. Should you hire on aptitude or attitude? Their skill-set or their mindset? You should aim for a balance of both when hiring for your business. Culture and values are important to hiring, this is the personality of your business and what makes you special. This should be prevalent in your recruiting and communicated to your staff. Top five sources for recruitment Local recruitment agencies Specific agencies (IT agencies, Sales agencies etc) LinkedIn Referrals from staff (commission based) Asking on social media (Facebook) BEST MOMENTS “Become a better leader, founder and entrepreneur and inspire people to work for you. There’s great leverage in working with people you’ll help them and you’ll help yourself.” “For most entrepreneurs, they will get busy and make money before hiring people. They will usually hire reactively.” “Always be recruiting” “People are your greatest asset” “Learn how to work on your job, not in your job.” “Every entreprneur and every business goes through a growth cycle. Every business that has one-thousand employees started with one.” “Every salesperson should bring in three times their salary” “The three most important hires are a marketing person, assistant admin, sales and an operations manager” VALUABLE RESOURCES Rob Moore’s six month model for building a scalable and sustaina

If you want to learn about the common money hang-ups and how to cure them? this episode is for you. Catch Rob Moore as he discusses nine of the most common hang-ups around money and shares with you the way you can solve them. KEY TAKEAWAYS Common money hang-ups. Number one; staying in a relationship, partnership or dependency because you fear not having enough money. Many people have become comfortable relying on or trapped in a partnership or relationship where they are not the main money earner. Over time, they build the belief that they can't earn their own money without the partner and they get themselves stuck. Point number two; never spending it through fear of not having it or losing it. The world will give more to a giver and money needs to flow to function fully. Sometimes you have to invest and speculate to accumulate, sometimes you have to spend a little more to attract even more. Number three; accepting low money standards. If we have low self-worth, we may accept low money standards, such as taking work that is beneath us, a salary that doesn't match our skills and experience or doing free or cheap work for other people or companies that makes no profit or worse a loss. Number four; money related extreme emotions and addictions. We tend to spend money on things we value the most and our values are often areas where we have voids in our life that we are trying to fill. Number five, association with money you inherit, borrowed or get gifted. If you come into money you didn't earn, once you have the money, you don't have the education and experience gained earning the money. People can feel a great sense of fear and responsibility managing money borrowed, gifted or inherited. Solution. The solution to these two opposing extremes associated with money you didn't earn is to act and behave as you did earn it, treat it with the utmost respect, take responsibility to learn and manage and master money. Number six; spending on others to buy their love and attention or to heal them or yourself. Many people desire to be liked or loved, we crave the attention we need the healing of ourselves through the love of others. Solution; You do other things to get people's love like acts of kindness, acts of help and support and non-material things which may have even deeper value. Point seven; if I have more others will have less. People say that the rich take from the poor and those that have vast amounts of money are depriving others of it and many people don't want to feel like they're taking from others and so unconsciously push money away from them. That’s not the case because money tends to flow from those who value at least to those who value it most. The rich get richer, despite getting taxed and generating commerce and economy the most, the reality always is that money will find its way back to those who know how to manage it, master it, create and produce and offer value in exchange for it. Number eight; not good receivers, so don't receive more. Many people are not good receivers of money. They have fierce independence and feel like they have to be in control of everything themselves and never receive any help and they may see receiving as a weakness or they may have built around receiving money from others in the form of gifts, loans, salaries and fees. Number nine; people give it all away through guilt, shame and lack of deserving. This can be in the form of charity, donations, overspending on others, lack of budgeting and emotional or addictive spending. BEST MOMENTS “If you know a partnership or relationship is wrong, do not trap yourself in it forever because you feel you have no other choice.” “Know that money is an abundant, almost infinite resource and know that you have unlimited earning potential if you know your own worth and learn to manage and master money.” “The world will give more to a giver.” “Sometimes you have to invest and speculate to accumulate, sometimes you have to spend a little more to attract even more.” “You have to give to receive.” “People often use spending to alleviate pain, whether that's retail therapy to calm or suppress emotions, or for the thrill and exhilarating experiences.” Money tends to fuel and exaggerate things and it will make you more of who you already are.” “Money tends to flow from those who value at least to those who value it most.” VALUABLE RESOURCES The Money Podcast with Rob Moore https://itunes.apple.com/gb/podcast/the-money-podcast/id1358672174?mt=2 https://www.stitcher.com/podcast/progressiveproperty/the-money-podcast https://robmoore.com/the-money-podcast/ ABOUT THE HOST Rob Moore is the author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogr