The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! Today, in 2018, there still are some lingering questions to the value that participating on social media can bring to your business. That's why today, I'm talking all about why social media is important for your business. In this podcast episode, I share: The importance of having authority online How social media contributes to the buying process The value of communicating with you customer or client … and more! This episode is brought to you by the Savvy Social School.

Isn't it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well. With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool? In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about: What voice technology is How businesses can use voice technology in their marketing The importance of being first to market with flash briefings (and what a flash briefing is) How marketers can use flash briefings to increase their chances of being the top search result in programs like Amazon's Alexa. Episode Links: AlexainCanada.ca, FlashBriefingFormula.com CreateAFlashBriefing.com Announcements: I'm speaking at Alt Summit 2019 which is happening March 24th-29th, 2019 in Palm Springs, California! For $50 off your ticket, use "onlinedrea" as a coupon code. https://www.altitudesummit.com/2019-tickets Connect with Me: The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com

For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they've set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start. I know for my business, this time of year has historically been the busiest, most profitable time of year. So today, I'm going to dive into how we can prepare our social media campaigns for the holidays. We want to be as strategic as possible so that we capitalize on all the money spending our people are doing during this magical time of year. Listen in to this episode for: An overview of the upcoming holidays Tips on how to prepare your holiday campaigns A streamlined way to write your sales copy Which metrics you should track … and more! Free checklist and holiday guide - https://onlinedrea.com/holiday

Our businesses thrive on clients. The survival and success of our ventures are built on establishing, maintaining, and growing a customer base that loves what you do, buys from you, and shares your offerings with a friend. In today's episode, I sat down with Dayhanna Acosta, a client attraction specialist, to talk about how to attract the right people to your business using Facebook and Instagram ads. In this episode, we discuss: Dayhanna's powerful story of chasing her fears How to tackle finding your clients using social media advertising The recommended budget for Facebook Ads The best way to use Instagram Story Ads … and more! Connect with Dayhanna Website Instagram Facebook LinkedIn Links Mentioned in this Episode Uplevel Your Business with Facebook Ads Want more social media help? Join the free Facebook Crew!

You Need Listeners… And I hear you loud and clear! If you're anything like the other 500,000+ active podcasts that exists out there, you're always looking for new and active listeners. Well, I want to give you some guidance on how to do that in today's episode. Listen in for: How to optimize your social media profiles My tips for how to consistently share new episodes The best way to give your audience a sample of your podcast How to find new listeners … and more! Download the free Roadmap: https://socialmediaforpodcasts.com/free Additional Resources: Article by Canadian Podcast Listener Headliner App Wavve App

Your brand is so much more than a logo. In today's podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for: Tips for branding your social media profiles What makes a good logo The types of files you need to get from your designer How to see if your ideal company name is taken Quotes from this episode: If you want a brand that can stand the test of time, make sure you have enough information. Your brand should look like you belong the industry. If you have a business, whether it's online or not, you have to have a business card. About Rachel: Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms. Connect with Rachel: Website Facebook Pinterest Links mentioned in this interview: Rachel's Free Download US Trademark Site (further instructions in Rachel's free download) Want more social media help? Join the free Facebook Crew!

Are you having trouble being seen on Instagram? Could it be an issue with the algorithm? Today, I'm talking all about what I think the Instagram algorithm wants. Listen in for: The most important strategy to apply to the algorithm How to hack the Instagram algorithm Why Instagram Stories helps What's the deal with hashtags … and more! Savvy Social Framework: Sign up for this free 7-day video training course that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free Want to learn more about Instagram? Take the Instagram Savvy course inside of the Savvy Social School for only $29: https://savvysocialschool.com Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Music by Alexey Anisimov

If you're anything like me, you have tons of ideas all the time. You're probably running a business or have a side project (or two) that you manage. And if you're anything like me, you want to do #allthethings. I'm excited to talk to today's guest because she is doing it all. She essentially has three separate brands that she run on Instagram. Being that I run 4 Instagram accounts myself (not even counting client accounts) I was interested to chat with Taylor Morrison about how she does it all. In this episode, we talk about: How to juggling multiple Instagram accounts The importance of creating content you love The power of adding value on Instagram (vs selling all the time) Why you should work on connecting with people and how that will change your business Quotes I've chosen to spend time on Instagram because that's where I'm most comfortable. - Taylor Morrison Am I providing enough value or am I just selling something right now? Because I want to be doing the value piece. - Taylor Morrison Something that has been helpful is making sure that I'm following the hashtags… I'm finding that I'm getting more followers and connecting with people who could long term be aligned with the brand. - Taylor Morrison Taylor Morrison's Bio Taylor Morrison is a quasi-creative, communicator, and change agent who is all too familiar with the stress that comes with trying to do it all. She leads employee engagement at a telematics startup by day, a brand strategy firm by night, advocates for water and sanitation health in her spare time, and writes every moment in between.' Connect with Taylor Personal brand: taylorelyse.com instagram.com/taylorelysemorrison Emancipation: shopemancipation.com instagram.com/shopemancipation Jubilant: wearejubilant.com instagram.com/wearejubilant Click here to download the free roadmap to social media for podcasts. The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com See you next week!

Today I'm chatting about the world's largest gathering of podcasters: Podcast Movement! Listen in as I share: How I won a free ticket to the conference What to do to encourage podcast subscriptions The best (low cost) way to advertise on podcasts Which apps are the most popular for podcast listening And more! I'm also diving deep into all the feelings I had after such an amazing conference. If you're looking to go next year, here's the link: https://podcastmovement.com/ Check out Adriana's podcast - Latinx America: https://itunes.apple.com/us/podcast/latinxamericas-podcast/id1388177188?mt=2#episodeGuid=65a51e4a31fc41fca73eb77aa5584876 And I'm happy to share my newest venture: https://socialmediaforpodcasts.com Of course, if you love the show, don't forget to subscribe so that you never miss an episode. The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com See you next week!

Today's episode is all about time! If you're looking for key tips for how to juggle managing social media for your side business without burning out, this podcast is for you. Listen in for: Katrina's backstory and how she runs her business The 4 keys to juggling your full-time job and your side business How to streamline your social media scheduling … and more! /// About Katrina Garnes Katrina Garnes is an ambitious millennial who's spent the past 8 years learning, educating, and executing successful digital marketing and communications strategies while serving her community. Garnes is currently the Director of Marketing and Communications at a graduate institution in Atlanta, Georgia. She began her career by starting her small business Cold Storm Media Productions LLC. She is also one of the founders of MINGLE of the Pee Dee (Minorities Involved in Networking, Growth, Leadership, and Empowerment). She would go on to receive She Magazines, "Young Entrepreneur of the Year" Award in 2015. Katrina looks forward to expanding and reaching the lives and minds of not only the youth but millennials across the world. /// Quotes Be comfortable. Understand that this video is not live. You can make mistakes. If you're going to do it, you have to be dedicated. Social media is my #1 outlet to get the awareness out there as to what it is that I do. Social media is a great way to be authentic and share your story. It's a very inexpensive and non-intrusive way to do that. It's all about knowing who your audience is. It's very, very, very important for growing your following. /// Connect with Katrina Website Instagram Click here to grab Katrina's eBook. Use Promo Code: 10WAYS for 10% off. Tools Mentioned: Hootsuite For all show notes and to subscribe to the podcast, visit the website. Want more social media help? The free Facebook group is the perfect place to the the social media support your business needs. Click here to join.

Today I'm chatting with Meg all about Facebook ads. You'll want to take notes because every part of this interview is powerful. Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more. Quotes The best way to ensure that you're going to spend more money on the platform is for you to get what you want out of your ads. - Meg I encourage everybody to take the Facebook blueprint courses… that will give you the basic introduction to what you need to know about Facebook ads. - Meg If you have a website, get that pixel on your website. If if you're not planning on running ads right now… get the pixel on there now because it retains data for up to 6 months. - Meg Q4 is going to be the most expensive time to advertise on Facebook. - Meg Map out your funnel! What's the process that your ideal clients are going to take to get from where they are now to where they are a client. What types of ads are going to support you as they go through the funnel. - Meg Video view ads currently generate the largest audiences at the lowest cost. You can get a video viewer for 1 - 3 cents per person into that audience. It's a really inexpensive way to build an audience of people who are familiar with you. - Meg Having the Pixel installed allows you to track the customer journey and you can see where people are falling off. - Meg [Boosting Posts] is like the candy bar at the checkout aisle at the grocery store. You don't need it… but here it is… 2 for a dollar! - Meg Boosting posts is great if it's part of your strategy. - Meg Don't just "boost" a post because Facebook is telling you that post is out performing 80% of the posts on your page. It's not a good reason unless you have a strategy for what you're going to do with that after the fact. - Meg We really have to approach Facebook marketing and social media marketing the same way we'd approach any type of social interaction… it's about keeping the social aspect in social media. - Meg Links Facebook IQ: https://www.facebook.com/iq/ Facebook Newsroom: https://newsroom.fb.com/ Facebook Media: https://www.facebook.com/facebookmedia/ Facebook Blueprint: https://www.facebookblueprint.com/ Connect with Meg Website: https://www.megbrunson.com/ Business: https://eieiomarketing.com/ Facebook: https://www.facebook.com/TheMegBrunson/ Instagram: https://www.instagram.com/themegbrunson/ LinkedIn: https://www.linkedin.com/in/megbrunson/ Twitter: https://twitter.com/themegbrunson Connect with Andréa Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

This is episode 9 of the Savvy Social Podcast and today we're talking all about Canva, my secret to creating social media images for myself and my clients. Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. Learn about Canva's founder here: https://foundr.com/melanie-perkins/ Find some Canva Templates: https://www.canva.com/templates/ Quotes I'm not a designer so Canva helps me cheat in that area. I'm on a mission to make you a Canva convert. I'm preaching the Canva gospel! Want to learn more EXACTLY how to use Canva to create stunning graphics for social media. Grab it here: SavvySocialSchool.com

Today's guest is Samantha Mabe and we're talking all about how to optimize your website for social media. In this episode, we chat about the importance of building a website that's actionable, how to encourage people to follow you on social using your website, and the value of deepening your online connections with in real life ones. Connect with Samantha: Website: www.lemonandthesea.com Podcast: https://www.lemonandthesea.com/podcast Instagram: https://www.instagram.com/lemonandthesea/ Facebook: https://www.facebook.com/lemonandthesea/ Connect with Andréa: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

FOMO (the fear of missing out) is real! Listen in to today's podcast to learn how you can use FOMO to create an actionable campaign on social media. Access the Savvy Social Framework: http://onlinedrea.com/free Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

Welcome to episode #6 of the Savvy Social Podcast! Today's guest is Jessica Freeman of JessCreatives.com Jessica Freeman is the owner of Jess Creatives, and is an award-winning graphic and web designer. Jess Creatives exists to help service-based business owners save time, stress less and shine online with a professional, consistent visual presence that increases their brand value and streamlines aspects of their business, so they can experience more freedom and fulfillment. I'm so excited about this episode because we're going to talk all about how to get started on YouTube, what Jess did to get her first client from YouTube, and how you can use YouTube to build the right exposure for your business. Quotes: If you're stuck choosing a topic, look back at what has worked before. The blogs are the "why" and the "what" and the YouTube videos are the "how." - Jess It's amazing how much a video can help you connect with someone. - Jess It's amazing how much hearing someone's voice and/or seeing them on camera can build a connection. - Jess Do not let equipment hold you back! Just start with your iphone or smartphone because being successful on YouTube is a lot more about telling stories and connecting with people than it is high production value. - Jess It's really about providing value and telling as story that helps people relate to you. - Jess Sometimes we get caught up in the little details and it stops us before we even start. They're not going to subscribe unless you give them a reason that pulls them in. - Jess When you stick to the topics you know, it's super easy to talk about it. - Jess Just like any other social media platform, consistency is the key to growing on YouTube. - Jess Show Notes: Connect With Jess: Website: http://www.jesscreatives.com YouTube: http://www.jesscreatives.video/ Instagram: https://www.instagram.com/jesscreatives/ Twitter: https://twitter.com/jesscreatives Links Mentioned In this Episode: How To Make A Youtube Subscribe Link: https://www.youtube.com/watch?v=jlAoIAjFGIo 30 YouTube Ideas: https://www.jesscreatives.com/resources/

Today's episode features our very first interview here on the podcast and it's with my husband Brent Jones! Listen in because we're talking about how Brent used to work with me in the social media business, why he decided to transition out, the importance of taking breaks from social media, and so much more. Connect with Brent Website: http://authorbrentjones.com/ Facebook: https://facebook.com/AuthorBrentJ Instagram: https://instagram.com/AuthorBrentJ Twitter: https://twitter.com/AuthorBrentJ Buy Go Home Afton: https://authorbrentjones.com/gohome Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Access the Savvy Social Framework: http://onlinedrea.com/free Music by Alexey Anisimov

Do you find yourself spending way too much time on social media without making much progress? Are you endlessly scrolling and without focusing on the reason you joined Facebook, Instagram, etc in the first place? Today's episode teaches you: How to repurpose content The importance of staying organize The idea of decision fatigue What to do when you go on vacation And more! Resources: https://www.fastcompany.com/40533263/5-ways-to-prevent-decision-fatigue-from-ruining-your-productivity Automation Tools http://onlinedrea.com/recurpost http://onlinedrea.com/tailwind Join the waitlist for the Savvy Social School: http://savvysocialschool.com Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation. Today's show covers: How to know if you should delete a negative comment How quickly you should respond to a customer complaint online What to do if it's your fault What to do even if it's NOT your fault How to prepare for future complaints or negative comments And more! Join the waitlist for the Savvy Social School: http://savvysocialschool.com Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

Are you posting diligently to social media but not getting anything in response? Is no one commenting, liking, and sharing your social media posts? What you may be missing is a little social buzz! One of the challenges I often see with my student and clients is that there aren't enough people engaging with their content online. And you may be experiencing something similar. You're diligently posting and creating content, but no one is liking, commenting, sharing or engaging with your social media posts. You post something amazing and you're wondering if anyone is seeing it. In today's episode, I'm talking all about how to get more engagement on your social media posts. It's more than posting and running. It involves: Understanding your current engagement rate Trying something new like a game or contest Finding out if you're saying the right things to encourage engagement Learning to be responsive And more! Join the waitlist for the Savvy Social School: http://savvysocialschool.com Today's Resources: Giveaways: https://www.rafflecopter.com/ and https://gleam.io/ Engagement Rate: https://www.rivaliq.com/blog/2017-social-media-industry-benchmark-report/ Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov

If you're struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you! In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you're allowing your audience, your fans, and your potential buyers to trust you. Listen in for tips on how to: Showcase your expertise through teaching Participate in the community to grow your notoriety Have others showcase your authority for you Be your best savvy selves! Today's Resources: Savvy Social Framework: Sign up for this free 7-day video training series that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free Connect with Andréa more: Free Facebook Group: http://savvysocialcrew.com Instagram: http://instagram.com/onlinedrea Twitter: http://twitter.com/onlinedrea Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com Music by Alexey Anisimov