The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If you're a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can't just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we're going to talk about how to successfully create that 5-10lb social media post. In this podcast episode, we share: Choosing only 1 platform to start out How often you should even be posting on social media Utilizing promotional content in order to grow your brand Showcasing your expertise through educational content Letting everyone know that this whole thing is bigger than you Sharing entertaining content to keep it light-hearted Engaging with your audience with quotes, questions, or controversial topics Creating designs for all or some of your content pillars Outlining a fuller content calendar for yourself Using free tools to help you plan your calendar Planning for all of your future needs and growth Memorable Quotes: "I can't just run-up to those 100lb weights and start lifting them. I've got to start with those 5-10lb weights first." "A lot of people like sharing their opinion. Everyone's got one, and we all love sharing it." Links Mentioned: onlinedrea.com/free https://onlinedrea.com/canva https://onlinedrea.com/airtable Airtable Like a Boss https://onlinedrea--missgsd.thrivecart.com/checkout-alab/ later.com This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It's easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and networking! In this podcast episode, we share: Jen's history with corporate marketing in a Fortune 500 company What kind of content Jen used for her company's first social media posts When and why Jen decided to start her own social media business Where people usually get stuck on their social media strategy Suggestions for improving your mindset around social media Why it's important to get clear on your vision and commitment for social media Advice for conquering fear and leaning into vulnerability on social media Tips for building a community that helps your business grow Jen's suggestion for using voice memos to really tap into the power of DMs Memorable Quotes: "It's such an important step on any social media journey when someone's creating their strategy, is to listen to the people who this is for." "We don't have to be in the rat race." "Sit with really what comes up for you when you ask yourself: What does social media mean for my business?" "Sometimes it's just a matter of I'm gonna stick the scroll, and I'm going to be very intentional every time I go on social media about who I'm connecting with and how I'm doing that." "It's baby steps...and you can always start with your story and why you do what you do or how you got to where you were…" "How do I get in front of other audiences and just get visible?" "What's separating people who are building incredible brands online...is they focus less on content development and pushing out stuff, and they concentrate more on relationship marketing." "If you leave this podcast with one thing you want to start doing, it's welcoming every single follower you have with a voice memo inside their DM." Meet Jen Conger Jen is a former corporate director of marketing turned social media coach, writer, speaker, and all around storytelling junkie. Her passion is for helping service-based female entrepreneurs sell on social media without feeling salesy or spammy. Jen is the host of The Social Jam, a growing Facebook community of women who are using social media to develop authentic, soulful relationships with collaborators and customers anywhere in the world. Connect with Jen: https://www.instagram.com/jenconger/ https://www.facebook.com/JenCongerMarketing/ https://www.facebook.com/groups/thesocialjam/ https://www.linkedin.com/in/jenconger/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As an entrepreneur or business owner, you've probably heard that it's super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit community! In this podcast episode, we share: How Krista transitioned from the corporate world to the online business space Why Krista started hosting summits and launched "Summit in a Box" How Krista's attitude toward social media has evolved from fear to fun Tips for how to promote your summit on social media Recommendations for tools to help build your summit Krista's Facebook Group strategy for building a community for summit attendees How Krista used Facebook Ads to upsell her summit registration Advice for how to get the biggest ROI for your summit Memorable Quotes: "That's an important part of social media we sometimes forget: If it doesn't feel fun to logon to the platform anymore, you don't have to be locked in...if you don't like it, you're not going to do it." "Really focus on the behind the scenes, tease out that excitement leading up to the summit, build up to the ask, and don't just straight promote all the time." "For promotion, the more you can make use of your speakers, the better results you're going to get." "People really like summits when you have a specific goal for a specific niche." About Krista Miller: Krista teaches online business owners how to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren't summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved. Connect with Krista: https://www.summitinabox.co/ https://www.facebook.com/groups/summithosthangout/ https://www.instagram.com/summitinabox/ https://www.pinterest.ca/heykristarae/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you're in the short term "seedling stage", or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more! In this podcast episode, I share: What the seedling stage or "short term stage" of your business involves Why you need money during the short term stage of your business Why it's VITAL to focus on making solid connections in the short term phase Suggestions for how much time to spend on social media How to know you've transitioned to the "medium term stage" Advice for spending money on paid advertising and outsourcing tasks Why collaboration is key during the medium term of your business Why the "long term stage" is the best time to fine tune what really works for you Recommendations for increasing your ROI during the long term stage Warnings for collaborating with celebrities before you're truly ready Memorable Quotes: "In the short term...you don't want to spend a lot of time on social media because you need to be figuring out the rest of your marketing strategy." "Your value will come from talking to people." "You've got to spend time in the short term connecting so when you're in the medium term people can see you've got something going on." "A giveaway will only work if you have PROVEN that you have a solid plan in place to convert those people who are interested." "The long term stage is where you really dig into content. You're broadcasting—people are already finding you. You just need to give them a reason to stay at this point." Links Mentioned: https://www.dcpodfest.com/ https://onlinedrea.com/social-media/how-much-time-to-spend-on-social-media/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In this podcast episode, we share: How Kessley got into the intuitive life coach path How Kessley helps clients tap into their own intuition to create a life and a business they love Kessley's strategy for nurturing your Instagram inbox and reaching out with intention Why you should let go of any fear about Instagram's algorithms and focus on the endless possibilities Instagram provides How to create a message that resonates with your audience based on what excites you Tips for managing social media to help you feel like you're not in constant demand 24/7 Why you should read or watch biographies of people who've become successful Details about Kessley's program "Meet Your Muse" Memorable Quotes: "Whatever your niche is, whatever your calling is...whatever you're called to do, it is part of who you are, it's literally part of your MISSION—your soul's mission here on earth—to go after that thing." "My possibilities are endless; that is such a simple and powerful mantra." "Just because someone hasn't found you right now doesn't mean they won't find you in the future." "For having a message that resonates with your audience, it has to resonate with you first." "When you show up excited for your work, your audience is going to show up excited to work with you." "Make sure Instagram (or Facebook) is working for you and you are not working for it. It ALL gets to work for YOU." Meet Kessley McCormick Kessley is an International Intuitive Life-Purpose Coach and Consultant. Kessley works with celebrities, rockstars, famous athletes and their families to help validate and guide them for all things Life-Purpose and success. Kessley has the special gifts of Claircognizance and Clairsentience, which she is known world-wide for. She specializes in getting her clients super aligned with their divine assignment and soul mission. Her sessions will leave you feeling invigorated, enlightened, and confident. Kessley loves working as a high-vibrational guide for the everyday woman who is shifting into her entrepreneurial journey. She helps guide them through energy diagnosis of steps they need to take now to achieve the ultimate success. Kessley taps into her intuitive gifts to consult her clients on how to accelerate their dreams. Connect with Kessley: https://www.facebook.com/groups/379768189089157/ https://instagram.com/kessleymccormick http://kessleymccormick.com/ https://www.facebook.com/intuitivebombshell/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you're a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process! In this podcast episode, we share: Rachael's background and where she gets her comedic content What inspired Rachael's first Facebook Live video The most common patterns Rachael sees in marketing Rachael's process for scripting characters for her episodes How Rachael leverages her audience when creating content Tips for resharing different segments of previously used video content on social media How Rachael streamlines the work involved in creating each show The wins Rachael has experienced from creating amazing content What online tools Rachael recommends for those just starting their own show How frustration influences Rachael's content and lead magnet Memorable Quotes: The more you dive into the world of online marketing, the more it's impossible not to make fun of it. The best content always comes from the patterns I see. You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it's worth it. It's not just that people are consuming the content. It's that they're implementing it in their businesses and it's giving them a-ha moments. If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it. Meet Rachael Kay Albers: Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV. Connect with Rachael: https://awkwardmarketing.com/ https://www.instagram.com/rachaelkayalbers/ https://www.facebook.com/rachaelkayalbers/ http://twitter.com/rkaink/ https://www.linkedin.com/in/rkaink/ http://www.youtube.com/rkaink/ Links Mentioned: Don't Hire A Web Designer Let's Do Launch Rev Basecamp This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are if you feel the need to delete your social media apps, it's because you feel overwhelmed by it or think you're spending too much time on it. The good news is you're not alone! Research shows habitual social media use is common so I'm sharing 4 easy steps to help you reclaim your control over social media! In this podcast episode, I share: Step 1: Figure out your relationship with social media. Step 2: Turn off your notifications instead of deleting your apps. Step 3: Get in the habit of checking social media on your terms. Step 4: Do more of what you like on social media. Memorable Quotes: "If you can't define what you're getting from social media then it's going to be really hard to manage it." "Turning off notifications drastically changed my relationship with social media because now I'm back in control of how I navigate the apps." "Check social media once or twice a day, for business, during business hours—that's it. You're allowed to be closed." "There's an expectation that we're always on and that we're always available, and that's NOT true." "I get to enjoy the things that I like, when I like, and then when I'm working, I'm working." Links Mentioned: https://www.psychologytoday.com/ca/blog/in-excess/201805/addicted-social-media http://www.onlinedrea.com/free This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more! In this podcast episode, we share: What attracted Helen to a career in copywriting and communication How Helen helps her clients identify their brand voice Why business owners and entrepreneurs struggle to find a path for their brand Why Helen's methodology is called "Captivate" The importance of understanding who you are and who your people are Suggestions for building a "know, like, trust" appeal with your audience How creating a brand voice evolves during the rebranding process The benefit of a strategic plan for content and using a brand voice road map Why it's valuable to know what your audience wants and what will resonate with them Tips for those who need writing inspiration and the power of free writing Details about Helen's Copy Courage Program Memorable Quotes: "We teach what we need to learn." "In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for." "Get to know your people, know what you want to say to them." "What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?" "You need to have a plan as to what you're going to share and how that supports how you're trying to serve." "When you have a brand that wants to elevate other people, it's helpful to share what elevates you." About Helen Tremethick Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside. Connect with Helen: https://instagram.com/helentremethick https://facebook.com/communicationsdistillery Links Mentioned: Copy Courage Program: http://communicationsdistillery.com/courage Free Offer: http://communicationsdistillery.com/free - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! In this podcast episode, we share: Podsights' background and what Podsights does for podcasters and advertisers How Podsights helps podcasters know what advertising is and isn't working Why tracking podcast data is difficult and messy The benefits of the podcast industry in comparison to other online industries How Podsights help small podcasters find advertising that aligns with their story Memorable Quotes: It's a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting. You advertise based off of content, not off of targeting users. About Sean Creeley Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016. Connect with Sean: https://podsights.com/ https://research.podsights.com Links Mentioned: Beyond the Podcast Virtual Summit https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I've invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients! In this podcast episode, we share: What happened with the Social Report tool and how it impacts current users What it means to be "customer obsessed" Why it's important to focus on the silver lining of a negative situation Social Report's most recent status update Why you should consider using Social Report for your business Memorable Quotes: I never had to guess where you were in that process because you were constantly updating us on the process. We're now friends with our angriest clients...and they've become our biggest advocates. When everything was taken away it became super clear what was the most valuable. That many happy users can't be wrong. There's magic in the tools that have been brought together that allow small businesses and agencies to run. Links Mentioned: Social Report Status Page This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing a book is one thing; marketing a book is a whole different ball game. Whether you're ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections! In this podcast episode, we share: How Jodi got started with book marketing Advice for those thinking about writing a book Suggestions for using social media to get feedback for your book The difference between a low-cost launch vs. high-cost launch Elements of a good book trailer How a book can help grow your business Different marketing strategies to share your book Memorable Quotes: If you want your book to standout you've got to be able to market it well. Social media is becoming less about content and more about connection. Writing a book is a way to build credibility and gain visibility. Don't take yourself out of potential sales or audience members because of the format of your product. Meet Jodi Brandon Jodi Brandon has more than 20 years' experience in book publishing. After many years working in traditional publishing, Jodi's passion these days is working as a book writing/publishing coach and editor for creatives, online entrepreneurs, and small business owners who want to market their business with a book. Connect with Jodie: https://www.instagram.com/jodibrandoneditorial/ https://www.facebook.com/jodibrandoneditorial/ https://twitter.com/JodiBrandon https://www.linkedin.com/in/jodibrandoneditorial/ https://www.pinterest.com/jodibrandonedit/ http://bit.ly/JodiYouTube Links Mentioned: Schedule a Half Day Intensive with Jodi This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Raise your hand if you're an introvert! I'm actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you're not an introvert, chances are you've had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world! In this podcast episode, we share: How Heidi's coaching business was born The role social media plays in Heidi's search for clients How Heidi determines who she wants to connect with Advice for finding the right groups and where you belong online How Instagram Stories has helped Heidi share her message Suggestions for overcoming challenges with experimentation How Heidi helps clients understand and improve their communication styles Memorable Quotes: There's no straight line; I haven't met anybody who's had a straight line to entrepreneurship. I take my cues from the person I'm connecting with. Sometimes the magic happens in just listening. Do I feel like this a place where my voice has space and it matters and it's going to be taken care of and supported? Just keep showing up and keep watching your growth. It takes so many more tries than one. And that's okay. It's part of the journey. Meet Heidi Taylor: Heidi Taylor is what happens when a sales coach collides with a life coach. Heidi works with non-linear, altruistic, solo, service-based business owners and caring people. Ya know, those on the opposite end of the sleazebag spectrum. Her style is relational. Her system is proprietary. And her approach is a yin yang of both kind and direct. She has over ten years experience running businesses, both off and online. For the full dirt on business coaching with Heidi, find her at heiditaylor.ca. Connect with Heidi: https://www.instagram.com/heidilistening/?hl=en https://www.facebook.com/heidilistening/ https://twitter.com/heidilistening https://www.linkedin.com/in/heiditaylorbusinesscoach/ Mentioned on the Show: Beyond the Podcast Summit: https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=em Sept 18 @ 11 am Get expert advice to take your podcast to the next level. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/ In this bonus episode, I'm sharing my thoughts and what I learned while attending this event. Links: https://www.shepodcasts.live/ https://www.dcpodfest.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you've ever been frustrated with social media to the point of thinking it's just not for you, don't worry—you're not alone. Thankfully, there is hope and I've got 3 key ways to grow your social media audience! In this podcast episode, I share: Key 1: You must have the right mindset in order to grow your social media audience Key 2: Consistency, consistency, consistency; have good habits and show up regularly. Key 3: Have a solid message that makes people feel connected to you. Memorable Quotes: You have to believe that what you want IS possible or it'll never happen. Isn't it amazing that you have ANY followers at all? Isn't it amazing that ANYBODY is looking at your content? Most of the people you come in contact with on social media are NOT your people. Go into social media with the mindset of being open to connections and seeing where those connections go. Consistency is so important to measuring results so you can see the impact of what you're doing. If you can't tell me why what you say matters, you need to go back to the drawing board. We're either making music or making noise --Donald Miller Links Mentioned: https://savvysocialschool.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla became an entrepreneur Why Shayla started #BlackGrlBoss How Shayla differentiated her brand by focusing on relatable content How virtual events helped grow the #BlackGrlBoss online community The importance of providing authentic value for your clients and community Shayla's current social media strategy and how it's changed over time Why passion and consistency are key to building a community Memorable Quotes: "My philosophy is that everyone has something to teach and everyone has something to learn." "Define your brand before someone else defines it for you." "It's so much more important to actually deliver something of value to your community rather than saying 'Okay, it's big now, let's charge for them to be here." "Stay authentic to what it is you're trying to do and what it is you're trying to provide for your community." "I realized what was missing for me was the people. It was the community and the sisterhood." About Shayla Perry: An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies. Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment. Connect with Shayla: http://instagram.com/blackgrlboss http://facebook.com/blackgrlboss http://twitter.com/blackgrlboss http://linkedin.com/in/shaylaperry http://linkedin.com/company/blackgrlboss http://instagram.com/bgbslaydates Links Mentioned: Slay Dates: bit.ly/SlayDatePasses Aug 10 @ 1pm How to Attract and Convert Your Ideal Clients & Customers on Instagram https://onlinedrea.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As an entrepreneur it's common to feel like you have to do everything yourself and that's simply NOT TRUE! It's so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life! In this podcast episode, we discuss: How Ashley got started as an entrepreneur and what clients she works with now Different challenges social media creates and how to address them Where Ashley spends most of her time on social media Suggestions for simplifying Facebook groups and creating boundaries for social media Advice for new business owners using social media to connect with other people How to audit your social media to avoid burnout and feel energized Details about Ashley's Simplified Marketing Plan Training Memorable Quotes: "As much as we want to do ALL of the things, we've got to have systems in place that support the business we want to have." "Your boundaries are what you're comfortable with and allows you to keep yourself in check and still have an amazing community." "I come from a place of curiosity...if the conversation leads to working together fine, if not they're still an engaged community member." "Focus on one or two platforms really well and go for depth, not breadth. Look at where you're energized, look at what makes sense and what's driving results for you." Meet Ashley Gartland: Ashley Gartland works with service-based entrepreneurs whose business has experienced some success but who feel like a hot mess behind the scenes - and who know it's holding them back from reaching the next level. She helps her clients simplify and streamline their business so they can grow to the next level and experience more freedom and fulfillment in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Creative Empire podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur. Connect with Ashley: https://www.instagram.com/ashleygartland/ https://www.facebook.com/Ashley-Gartland-Coaching-998120186912465/ https://www.linkedin.com/in/ashley-gartland-991aa95/ http://bit.ly/thesimplifiedentrepreneur http://www.ashleymgartland.com/ Links Mentioned: https://www.ashleymgartland.com/simplifiedmarketingplan https://www.ashleymgartland.com/trelloboard This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients! In this podcast episode, we share: Maggie's journey into the world of email marketing How Maggie uses social media to build relationships with clients Why Maggie only uses DMs to develop connections vs. sales pitches Maggie's posting strategy and the types of content she shares The importance of understanding your audience to build relationships Maggie's advice for creating stories based on your brand and personality How Maggie handles privacy issues and what she shares about her kids How social media and email marketing work together for lead generations How Maggie helps clients leverage email marketing Memorable Quotes: "My content strategy is 'I have to tell people about this! They're going to love it!'" "Document. Don't create." "Simple works. I'm a huge advocate of doing what you can and spending time where it makes sense." "I wish more people would have more conversations and post less. The power is in conversations." "I want to be knowable but not vulnerable." "Social media is the beginning of the relationship and email marketing takes it a step further." About Maggie Frank-Hsu I'm passionate about helping moms who are business owners rediscover their identities separate from their children. My clients hire me when they are ready to give themselves permission to create a revenue stream in their business that is not a straight "dollars-for-hours" trade. I have spent my entire career working to seize audience's attention and move them to action via the written word.I went to the Columbia School of Journalism and worked for a few glossy magazines in New York before transitioning to marketing. I founded my business in Oct. 2015. Connect with Maggie: https://instagram.com/maggiefrankhsu https://facebook.com/maggieblogstoriches https://twitter.com/maggie_FH https://linkedin.com/in/margaretmaggiefrank/ http://www.Maggiefrankhsu.com Email Marketing Sweet Spot: http://www.maggiefrankhsu.com/email-marketing-for-beginnersz Links Mentioned: https://onlinedrea.com/socialreport This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you're used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience! In this podcast episode, I share: Why you should look at and be able to understand your social media numbers The importance of being able to view your numbers retroactively The impact of Instagram stories, videos, and giveaways Why you should analyze your messaging and make sure it matches your audience Why the images you're using for your messaging may need updating Why you should consider posting something risky or somewhat controversial The power of flipping the script and starting conversations with open-ended questions Memorable Quotes: "You have to KNOW your numbers." "Analyze your WHY: Think about why people are attracted to your message, to your brand, to what you do." "Are you speaking the language of your audience or are you just talking to yourself?" "If you can post something that stirs the pot—something a little controversial—it really works well for reigniting your social media audience." Remember we're trying to be SOCIAL on social media!" Links Mentioned: https://youtu.be/xKQqWJCiHeI This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you're getting, it's better to just focus on taking action and allowing yourself to just "Create and Go!" In this podcast episode, we share: Why Alex's first blog failed and the lessons he learned The importance of focusing on how you can help others through your business Alex's social media experience before and after using Pinterest Recommendations for using Pinterest if you're starting a blog The power of leveraging your platform and making sales while you sleep How you can measure your success on Pinterest The value of sales-centric content and meeting your target market's needs Advice for anyone interested in starting their first blog Memorable Quotes: "The focus was correct. The focus was on helping other people before helping myself." "Our best skill has always been 'Let's just try it!'" "The only KPI you should ever measure is improving your sales; make sure people are moving through the funnel like they should be." "Just because something is loved by the masses does not mean it's going to be profitable and also doesn't mean it's right for you and your business." "Just start. If it ends up not working, then it ends up not working, and you can try something new." About Alex Nerney: Alex is the founder of Create and Go, an online blog that teaches others how to start a blog and eventually make money online. Alex and his partner Lauren quit their jobs, sold almost everything they owned and went all-in blogging. Within their first year, they made $103,000 blogging. By year three, they are currently making over $100,000 per month online! And the best thing is Alex and his partner Lauren live their life completely on their terms often traveling the world. Connect with Alex: https://www.instagram.com/alexnerney/ https://www.facebook.com/createandgo.co/ Links Mentioned: How to Start a Blog - https://createandgo.com/how-to-start-a-blog/ How to Make Money Blogging - https://createandgo.com/how-to-make-money-blogging/ https://onlinedrea.com/socialreport This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We're all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles! In this podcast episode, we discuss: How Jereshia transitioned from the corporate world to the coaching world Why Jereshia believes it's important to listen and be open to new ideas How Jereshia uses Facebook and Facebook Live to build her business The power of using videos with clear titles and calls to action that communicate value How to address common struggles of Facebook groups The value of active listening and speaking the language of your potential clients Jereshia's approach for Instagram Stories and creating content based on her journey The importance of letting go of comparison and unfollowing or blocking negativity Memorable Quotes: "I think it's important that women not only have a seat at the table, but that they have a voice once they get there." "Even it's a phenomenal idea, if you can't convert it to a legit business opportunity with a revenue stream and potential to earn money, it's just a great idea." You're not selling to yourself. You're selling to your client. "You might have a great service or great product but if you're not speaking the language of your people, they may not understand how you can help them." "Your content should be a documentation of your journey; it should include your process, your failures and your struggles." Meet Jereshia: Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six figure businesses through her proven program, Services That Sell. This proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online. She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more. Jereshia enjoys long walks down the school supply isle fashionably in athleisure attire. If you want a simple way to sell your services online so you can exponentially grow not only your impact, but your income, she's the woman for you! Links Mentioned: https://www.jereshiahawk.com/masterclass http://instagram.com/jereshiahawk https://www.facebook.com/jereshiahawk/ https://www.linkedin.com/in/jereshiahawk/ https://onlinedrea.com/socialreport This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week's podcast, I sat down with Nechelle Bartley to answer some of these questions! We talked about: How to create a business plan The importance of knowing when to invest in marketing What your first business investment should be When NOT to invest in ads I also invite you to join me for my upcoming webinar: Why Your Social Media Isn't Growing & How to Fix That TODAY. Join me live on June 25th or 27th to learn how to find your ideal customer or client online: https://onlinedrea.com/webinar Memorable Moments: "The more that you understand what you want, you are then able to determine the costs and have deeper conversations around how to get there." "Sometimes you don't necessarily need to go out and find new clients. You need to manage the clients you already have." About Nechelle Bartley: As a Financial Strategist, Nechelle Bartley works 1:1 with professionals and entrepreneurs to make their vision boards a financial reality. With over 19+ years experience in finance and project management, she is able to examine her client's mindsets, habits and road blocks, and gets real with their current financial situation, so they can review ALL of their options to develop an inside out financial strategy centered on maximizing their cash flow and becoming true CEO's of their money. Connect with Nechelle: Instagram: https://www.instagram.com/moneybasics/ Website: http://moneybasics.ca/ Link to the revenue calculator: bit.ly/mbrevcalc1 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How do you grow your audience on social media without ads? The key is networking! I've used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your "thing." Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners, connect with people in such a way that still helps us move the needle? In this episode, I cover: How to network without feeling spammy How to leverage Facebook groups specifically How to be professional yet stay true to yourself How much time to spend on all of this And more! Hang out with me as we take a peek into the world of being friendly on social media (without being a total weirdo). I also invite you to join me for my upcoming webinar: Why Your Social Media Isn't Growing & How to Fix That TODAY. Join me live on June 25th or 27th to learn how to find your ideal customer or client online: https://onlinedrea.com/webinar Links Mentioned: Connect with me on LinkedIn: https://linkedin.com/in/onlinedrea Join the free Facebook Group: https://facebook.com/groups/savvysocialcrew Building a StoryBrand by Donald Miller https://amzn.to/2MJgiil This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you're staying top of mind with your connections and potential clients. In this podcast episode, we discuss: How Maddy's social media strategy impacted her freelance business Maddy's advice for getting testimonials on LinkedIn Tips for posting content and using direct messages on LinkedIn How Maddy balances being multi-passionate with different business ventures How to leverage Pinterest for e-commerce How to use fun and organic photos as part of your marketing strategy Memorable Quotes: "Make sure you're constantly making new connections...when they're exposed to your content, you become part of their consideration when they need your type of services." "Word of mouth is still the most effective way to market yourself. Then you can use what people say about you and share it on the internet for everyone to see." Meet Maddy Osman Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Connect with Maddy Osman https://instagram.com/urbancheapass https://facebook.com/theblogsmith https://www.twitter.com/maddyosman https://linkedin.com/in/madelineosman https://www.the-blogsmith.com https://www.tanksthatgetaround.com Links Mentioned: https://onlinedrea.com/free https://www.linkedin.com/ https//www.pinterest.com Mentioned on the Show: LinkedIn Challenge: During this 5 day challenge, you'll learn how to optimize your account for conversions, to craft content that converts, to establish yourself as an authority, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE as long as you agree to show up and do the work. https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For this special anniversary episode I'm coming clean: sometimes I get things right and sometimes I mess up. After all, I'm human and I'm constantly learning what works for me and what doesn't. I'm excited to share how I'm taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy! Here are the 7 Ways I simplified My Business: Reduced my client load Reduced the size of my team Outsourced my writing Outsourced some more admin tasks Switched to Teachable Invested in leveling up programs that had community elements Got serious about time blocking Links Mentioned: https://www.amazon.com/Clockwork-Design-Your-Business-Itself-ebook/dp/B078GDX7BP https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual https://onlinedrea/teachable https://onlinedrea.com/socialreport https://www.themembershipguys.com/ http://www.podcastbuddy.co https://www.kylaroma.com/ https://www.seancannell.com/ https://missgsd.podia.com/airtable/te88b https://airtable.com/shrAEuyd7wghP8goY This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients! In this podcast episode, we talk about: What branding entails and the impact of graphic design How to showcase your work on social media What it means to have a curated look and how to achieve this style The importance of spending time to connect with others on social media The value of being intentional when you schedule posts Meet Alexa Taylor Alexa Taylor is the designer behind Alexa B. Creative & Design, a graphic design studio for entrepreneurs who want to confidently take their business to the next level. Since 2016, she's collaborated with small business owners to design compelling brand identities and created visuals to help them launch new offerings, including online courses, books and podcasts. Prior to starting her own business, Alexa worked as a graphic designer for a number of professional sports teams and organizations. Alexa is a Colorado native and currently lives outside of Denver with her husband and black lab, Sullie. Connect with Alexa: https://www.alexabcdesign.com/ https://www.instagram.com/alexabcdesign/ https://www.facebook.com/alexabcdesign https://www.linkedin.com/in/alexajburrell/ https://www.pinterest.com/alexabcdesign/ https://www.alexabcdesign.com/blog-archives/2019/my-social-media-strategy-for-2019 Mentioned on the Show: This month's training in the Savvy Social School is all about How to Launch Your Podcast, Product, or Service on Social Media You've worked so hard on creating your thing. Now it's time for the world to see it! In this live training session, I'm going to show you: 1—What to prepare before your launch 2—The most important content pieces to support your launch 3—The key factors that determine a successful launch ... and more! Plus, you'll receive a social media launch plan PDF to go with this training. Thursday, May 30th 11am New York // 4pm London // 8am Los Angeles Use code "savvy" for 50% off your first month. That's your first month at half the price. Next episode is the 1 year anniversary episode so stay tuned for that! This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I'm sharing why you absolutely shouldn't skip those crucial baby steps—and what those steps look like— when building connections online! In this podcast episode, I share: Why you should think outside the box when finding your clients online Suggestions for browsing paid online networks for your ideal client Why it's important to go where your audience hangs out online The value of liking posts, leaving meaningful comments, and following people online Why you should consider direct messaging as part of your social media strategy Suggestions for how much time you should spend on social media Why you want to show up as supportive, confident, and positive on social media Memorable Quotes: "Just like in dating, we need to have a wooing period when building connections online." "Act like a human. If you wouldn't say it randomly to a stranger in Starbucks, don't say it on social media." "Be intentional every day—that's the key to building strong relationships online. It's not a secret and it's not glamorous. You just have to put your head down and do the work!" Links Mentioned: https://onlinedrea.com/free https://explorewhatworks.com/network/ https://www.linkedin.com/ https//www.pinterest.com https://www.instagram.com https://onlinedrea.com/episode31 https://onlinedrea.com/episode36 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you're a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game! In this podcast episode, we share: How and why Jamie began her marketing business The challenges of transitioning from web design to marketing The power of using social media to build an ecosystem for your business 3 components of social media strategies: Consistency, Value driven content, and Videos The difference between macro and micro content Jamie's advice for creating a strong content marketing strategy 2 strategies that Jamie uses for LinkedIN: Writing articles based on repurposed content and taking time to research contacts in order to make personal connections The benefits of using YouTube for your business Meet Jamie Palmer Jamie Palmer is a Digital Business Strategist & Coach Recognized for in-depth understanding and use of specialized digital marketing methods necessary for hyper-competitive industries; including IT, Marketing, Financial, hospitality and Professional Services. Acknowledged as a successful marketer and leader of individuals and corporate teams with diverse backgrounds and experience levels. Highly informed in the wide variety of methods and techniques used in corporate training and adult learners. Expert at building highly engaged online communities with leadership techniques. Jamie has recently contributed to Effingham, IL winning the Google eCity of 2014 Award through her Brandfluence™ Social Media Program. She has spoken at the Environmental Business Council on Social Media and RI BAR Association to discuss "How Systematic Storying Can Help Lawyers Show Value in Sales Conversations." Her other featured topics are: "Story as a Means of Understanding the Other," "Social Media Marketing ~ Monetize your Profiles," and "How Rhetoric Can be Your Best Friend in Business Development." Connect with Jamie: https://www.instagram.com/outliermktg/ https://www.facebook.com/outliermktg/ https://twitter.com/jamielpalmer_ https://www.linkedin.com/in/jamiepalmer/ https://outliermarketinggroup.com/ Links Mentioned: http://www.instagram.com http://www.facebook.com/groups http://www.linkedin.com http://www.youtube.com This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I'm totally excited to talk with Sarah about her inspirational lifestyle blog "Yes and Yes", and how she manages to use writing to connect with others and share content that supports what she values most. In this podcast episode, we share: How and why Sarah began her blog Why Sarah believes blogging works for her The power of having a mindset to "Keep going" How and when Sarah found success in blogging What inspired Sarah to be more active on social media The value of repurposing content, sharing what interests you, and sharing content that speaks to your business/purpose How Sarah handles and uses DMs Meet Sarah Von Bargen Von Bargen is a writer, teacher, and coach who helps people spend their time, money, and energy on purpose. Connect with Sarah: Make It Stick Habit School https://school.yesandyes.org/p/habits Instagram: https://www.instagram.com/yesandyesblog/ Facebook: https://www.facebook.com/yesandyesblog/ Facebook Group: https://www.facebook.com/groups/moneyandhappy/ Links Mentioned: https://onlinedrea.com/free This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you've got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you're new to the online world or an introvert like me! In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to grow her business Suggestions for building relationships online using offline methods Advice for using "Coffee Chats" to connect more intentionally with others How Abby's social media strategy evolved as her business grew The power of using video and audio messages for direct messaging The value of shifting digital interactions from impersonal to personal Why Abby's program focuses on building relationships About Abby Herman Abby Herman is the owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there's nothing more frustrating than not knowing where to start. Connect with Abby: https://www.instagram.com/abbymherman/ https://www.facebook.com/AbbyMHerman1/ https://www.linkedin.com/in/abbymherman/ https://www.youtube.com/channel/UCp_mA7yy1hJdFviLrcJl7YQ Links Mentioned: Connect. Build. Succeed. Abby Herman Freebies PodcastBuddy This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi's Instagram!! Elle joins me to discuss what it's like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it's for social media, your website, or your new subscription-based program! In this podcast episode, we share: Elle's background with Instagram and digital marketing How Elle transitioned from digital marketing to owning a consulting business Why Elle stepped out of consulting and started a styling photography business How Elle has used social media to build community around her membership How Elle creates curated content based on member feedback Why Elle is launching new resources to help others with subscription based businesses How Elle uses Pinterest to increase awareness for her businesses Advice for new business owners who want great visual content Meet Elle Drouin Elle Drouin is a product stylist, brand photographer, and business mentor to creative entrepreneurs. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping online business owners build brands that are as profitable as they are pretty. She's the creator of the Styled Stock Society, a stylish stock photography membership and teaches other women how to build sustainable businesses by creating recurring revenue streams. Elle is also human behind the popular Instagram account @mochiandthecity. Elle's dog Mochi is a 4 year old maltipoo model and influencer with over 100,000 followers. Elle and Mochi have been featured on Entrepreneur, Refinery29, the Today Show, and a number of other media outlets. They've collaborated with brands like ABC, American Express, Disney, Google, and The Ritz-Carlton and also use their platform to raise awareness for organizations like the Humane Society and local rescue organizations. Connect with Elle: https://www.instagram.com/elledrouin/ https://www.facebook.com/elledrouin https://twitter.com/elledrouin https://www.linkedin.com/in/rachelledrouin https://www.instagram.com/mochiandthecity/ https://www.instagram.com/styledstocksociety/ Links Mentioned Styled Stock Society - A Stylish Stock Photo Membership This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I've got Meg Clarke on the show today and we're covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it's also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO! In this podcast episode, we share: How and why Meg started Clapping Dog Media The impact of helping clients make money What SEO is and how to leverage it for your business The importance of having a dynamic site map Why your titles must reflect who you are, who you serve, and what you do How to use social media to increase traffic to your site The value of sharing and repeating one message on multiple platforms Why your content should provide value for your clients Meet Meg Clarke Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. Connect with Meg: https://www.instagram.com/clappingdogmedia https://www.facebook.com/clappingdogmedia https://www.youtube.com/channel/UCTxyvLn23J24eqb5Oi9-PwQ?view_as=subscriber Use Coupon Code "onlinedrea" to receive $25 off any SEO Made Simple Masterclasses. The next one coming up is SEO and Social Media on April 25, 2019. Links Mentioned: https://yoast.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It's important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as possible! In this podcast episode, I share... 4 Ways social media engagement affects your bottom line: Offers your business proof of authority Expands your visibility and word of mouth marketing Increases the loyalty of your community and builds trust Allows you to do quick "pulse checks" and test ads, products, etc. 4 Ways to increase your social media engagement: Share quality content Ask for engagement Engage with others FIRST Have fun! This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Today I'm talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I'd love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner! In this podcast episode, we share: What it's like to transition from an agency to owning your own business Shauna's process for building her social media community How Shauna adds value in and outside of Facebook Groups Suggestions for using LinkedIn posts to broaden your connections Advice for building and cultivating authentic connections on social media The value of getting clear on your goals before you begin marketing Actions that will attract the right online community members Tips for creating your business name and vision for your brand The benefits of Shauna's "Small Biz Marketing Audit" Meet Shauna Armitage Shauna Armitage is a growth consultant for startups and small businesses working closely with brand leaders to strategize for impact while guiding them on execution and accountability. She acts as a part-time CMO for brands looking to scale. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman, a mission that led to the founding of Making Moxie, an online publication and community for female entrepreneurs. She works on all this while sipping red wine and in between road trips with her husband and four kids. Connect with Shauna: https://www.instagram.com/iammakingmoxie/ https://www.facebook.com/iammakingmoxie/ https://www.linkedin.com/in/shauna-armitage-72092634/ Links Mentioned: Small Biz Marketing Audit: https://www.makingmoxie.com/small-biz-marketing-audit This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Welcome to another episode of the Savvy Social Podcast! Today I'm talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic. In this podcast episode, we discuss: How Courtney got started in the online business space Courtney's "Yay for Clients" program and the value of signature services How Courtney creates content on social media to build her online community The importance of keeping your content simple, engaging, and entertaining Why Courtney focuses on questions in her coaching business Courtney's process for making and using video content on YouTube The differences and benefits between using Instagram and YouTube Courtney's social strategy and belief surrounding "playing the game of business" How Courtney uses social media to drive more traffic to her sales funnels The value of being you and engaging with others as a real person About Courtney Chaal: Courtney Chaal is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She's pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She's from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed. Connect with Courtney: www.intstagram.com/courtbourtinc https://www.facebook.com/rulebreakersclub/ www.twitter.com/courtbourtinc http://www.rulebreakersclub.com/attract-clients/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

So many people get burned out and complain that social media posting is too repetitive, or they don't have enough content to share to post daily. The key to using social media for your business is strategic posting that is automated. Today's episode focuses on how automation can make your life easier and makes your social media work for you, instead of the other way around! In this podcast episode, I share: Benefits and downsides of automation Tips for automating your social media posting schedule Why you should avoid tools that auto-post content How to repurpose content using content buckets Automated direct messaging vs. personalized direct messaging Why you shouldn't automate who you follow/unfollow on social media The value of understanding and automating your social media reports Links Mentioned: https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/ https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/ https://onlinedrea.com/socialreport This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Welcome to another episode of the Savvy Social Podcast! Today I'm welcoming special guest Adria DeCorte. It's no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear! In this podcast episode, we share: How Adria recognized her message was not aligned with her clients' needs How we can connect our message to actually making money Why aligning with similar bloggers, podcasters, etc., can support your message Suggestions for translating your message to different social media platform(s) Why knowing your client helps clarify your message How to present what you do as a solution to the client's problem How to share your message without being too "sales-y" How to make sure you're finding and connecting with the right people on social media Adria's Free Niche Clarity Challenge Meet Adria DeCorte Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast. Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman. Connect with Adria: https://instagram.com/adriadecorte https://facebook.com/adriadecortepage https://twitter.com/adriadecorte https://linkedin.com/in/adriadecorte Links Mentioned: Free Niche Clarity Challenge: http://nicheclaritychallenge.com Unforgettable Podcast: http://unforgettablepodcast.com Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In this episode, Andrea chats with Heather Crabtee, a Business Strategist and a Community Builder. She teaches women how to run a Savvy business + live a fulfilling life. She is also the founder of The Savvy Community, a membership experience for female entrepreneurs + the Savvy Business Circle, a 6-month mastermind + group program. With a law degree in hand, she started her first post-law firm business hours at age 24, gained a business partner at 28, and sold the business 6 years later to start her current business. Now she mentors and speaks to lady entrepreneurs around the globe each year, encouraging and teaching women how to run a Savvy business +live a fulfilling life. Heather is also a Mama to two beautiful two littles, Wifey to her hunky hubby, lover of people, encourager + optimist and an advocate for pediatric cancer. She loves to share business tips, real life mamahood, leadership advice and bring awareness to pediatric cancer. How she puts her family first while still managing her business in a way that fulfills her life. Links: The #soulbodiment challenge - March 4-8, 2019 Sign up to receive 5 days of meditations and deep journaling prompts to get your Soul in the front seat of your business ✨ https://marieforleobschool.com/ Connect with Heather Heather Crabtree Instagram Your Savvy Business + Life Facebook Group The Savvy Community This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcasting is awesome! I've worked with podcast clients for several years and it's been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I've got a few suggestions to help your podcast reach more people! In this podcast episode, I share 7 ways to promote your podcast: Post about your podcast on your social media accounts Leverage relevant communities online Link your podcast inside a blog post—either your blog or as a guest post Use Quora to provide answers with a link to your podcast Create a corresponding YouTube video for your podcast episode Create an email list and use it to connect with your audience Be a guest on other podcast shows Freebies: How to Use Social Media to Promote Your Podcast Podcast Power Pack Freebies Links Mentioned: The Afton Morrison Series Cultivating an Online Culture with Jeremy Enns The Basics of the Social Media Sales Funnel Top Social Media Platforms for Podcasters Twitter LinkedIn Instagram Stories & Direct Messaging Online Communities for Podcasters Reddit Podcast Community She Podcasts WOC Podcasters Cut the Bullshit Podcasting Podcast Movement Podcasting Resources Quora Libsyn PodcastBuddy - Podcast Editing Service This Episode Is Made Possible By:Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For today's episode, I'm talking with Jeremy Enns about what it's like to create and cultivate an online community. It's important to have the right people making the right connections, so we're sharing tricks on how to use your content and online space to curate a culture you believe in. In this podcast episode, we share: Jeremy's career path to podcasting The role of social media in Jeremy's business How Jeremy established a unique online culture The benefits of a curated Facebook group Why Jeremy remains an admin but uses group moderators The importance of allowing connections to happen organically The power of clarifying the values you want for your online community About Jeremy Enns: Jeremy Enns is the Storyteller In Chief of Counterweight Creative, a podcast agency helping share the stories of everyone from billion dollar companies you've definitely heard of, to creative solopreneurs you probably never will (but who are absolutely crushing it!). He is the co-creator of the world's first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Connect with Jeremy: @podpowerpack for both Facebook and Twitter Take Action: Podcast Power Pack Freebies: https://podcastpowerpack.com/onlinedrea Join the Cut The Bullshit Podcasting: https://facebook.com/groups/cutthebullshitpodcasting/ Links Mentioned: https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As a society, we spend so much time on social media—it can be a huge time suck! It's so easy to mindlessly scroll through everyone's pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it's doable and today I'll explain how to spend that time as strategically as possible! In this podcast episode, I share: Aspect 1 of Social Media Time: Content creation tasks Aspect 2 of Social Media Time: Growth strategies Strategic Tip 1: Give yourself one hour a week to create content. Strategic Tip 2: Spend 10-20 minutes a day on different growth strategies. Strategic Tip 3: Use a task management tool and turn off all social media notifications. Strategic Tip 4: Choose ONE platform to use. Links Mentioned: https://www.socialreport.com/ https://onlinedrea.com/030 https://www.canva.com/templates/ https://www.facebook.com/groups/ https://www.linkedin.com/ https://www.instagram.com/ https://onlinedrea.com/025 https://asana.com/ https://onlinedrea.com/free https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don't already have a plan in place. Today, I'm sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier! In this podcast episode, I share: Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities. Step 2: Separate your topics into 5 Pillars of Content: Promotional, Educational, Community, Entertainment, Engagement. This helps diversify the content you share. Step 3: Select holidays, major or unique, to help plan promotional or topical content. Step 4: Create a content calendar outline. Use the Pillars of Content to help determine your what you will post and when you will post it. Step 5: Use a scheduling tool to help keep your content consistent and relevant. Step 6: Work towards an automated content system. Learn how to reuse the content you've already created to avoid burnout. Links Mentioned: https://www.socialreport.com/ https://onlinedrea.com/free https://www.drive.google.com/ https://www.google.com/sheets/about/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on so

Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience. In this podcast episode, we share: The value of setting small goals How Rebecca established her online community using a Facebook Group The benefits of using live video instead of relying solely on blogs or online content Suggestions for using Facebook Live for launches The pros and cons of using video apps The importance of finding your zone of genius and knowing what works for you The impact of keeping your business personalized Rebecca's 3 Month Business Building Checklist About Rebecca Tracey Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online. Rebecca runs a free online community of over 10,000 solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog Rhubarb on her back. Connect with Rebecca: https://theuncagedlife.com https://www.instagram.com/rebeccatracey/ https://www.facebook.com/TheUncagedLife Links Mentioned: www.theuncagedlife.com/checklist https://www.facebook.com/groups/UncagedLifers/ https://live.fb.com/ https://www.bonjoro.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Are you struggling to be seen on Facebook? Do you get frustrated that no one is clicking the link in your Instagram bio? Are you having a hard time connecting with your ideal client or customer on Twitter? You may want to consider LinkedIn! In this podcast episode, I talk about: Why you should consider using LinkedIn in 2019 Whether you should use the platform if you are B2C How to use LinkedIn to share your company culture The power of relationship marketing The key to connecting with the right people Click here to the LinkedIn Jumpstart challenge. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I'm so excited to talk with Lisa Orkin! Lisa is actually one of my clients I initially met through social media when she was looking for someone to handle her Instagram. We discuss the ins and outs of using social media to tell your story. Our conversation also serves as a reminder we are all human, and social media is quickly becoming the perfect place to be imperfect and share your vulnerability and personality more authentically. In this podcast episode, we share: How and why Lisa began the Project Woo Woo Podcast The value of sharing your authentic self on social media Using your own life as a guide to create material The power of vulnerability and connecting with others How video translates to creating your brand online The shift from perfect social media stories to real, human lives What to include for powerful storytelling on social media Advice for how to share personal, vulnerable posts for the first time The significance of your daily struggles Mentioned In This Episode: Lisa Orkin is a comedian, actress, and writer who has worked at places like The Comedy Store on the Sunset Strip and she starred in several award-winning indie films alongside the likes of Adam McKay and Shira Piven. While she is leaving her own unique and indelible mark on Hollywood, Lisa has also been writing, producing, and voicing award-winning radio spots and podcasts as the Creative Director at Radio Ranch. She's the Host and Creator of the Project Woo Woo podcast. Links to resources: http://www.projectwoowoo.com/ https://instagram.com/lisaorkingram/ https://www.altitudesummit.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

As the year ends, it's important to review what's working for you and what's not so you can make way for a new year and a new you! From your profile to your analytics, it's time to clean up your social media, and I've got four easy steps to help make that happen. In this podcast episode, I share: Step #1: Check your profile, picture, bio, links and update as needed Step #2: Check your content and make sure it leads to productivity Step #3: Check your networking groups and determine if you're adding value Step #4: Check your analytics for ways to elevate your reach Things Mentioned In This Episode: Facebook LinkedIn Instagram Twitter Links to resources: https://onlinedrea.com/free https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/ This episode is brought to you by the Savvy Social School.

Although many people view social media as a way to build community and connection, a lot of stress and overwhelm is related to social media, as well. Social media is surrounded by a constant barrage of conflicting opinions and fake people. Negativity is a perfectly normal, perfectly valid reaction to have with to social media. So how do we combat negative feelings and still use social media as a tool to help our business thrive? Today, we dig deep and think about how to navigate through the negative feelings of social media and still be successful. In this podcast episode, I share: The impact of connecting with the right people Why you should take a break from social media The benefit of turning off your notifications How to be intentional with your time on social media The positives of blocking, unfollowing, and deleting negative content Things Mentioned In This Episode: Savvy Social Instagram Asana Facebook LinkedIn Instagram Twitter Pinterest Links to resources: https://onlinedrea.com/ Savvy Social Framework (free course) https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

I've got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she's here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar! We all struggle to take time off from the work we do, so listen in as Brit explains how to take time off successfully. In this podcast episode, we discuss: How your decisions give others permission to follow your example The option to rely on an assistant or not Scheduling, automating and using pre-recorded material How to schedule your social media Brit's content management strategy How knowing your marketing personality assists scheduling The importance of being transparent with clients The results of taking time off About Brit Kolo: Brit Kolo is the creator of the Marketing Personalities Framework. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs personality type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and get that business of yours without feeling fake and sales-y at MarketingPersonalities.com. Things Mentioned In This Episode: http://www.marketingpersonalities.com/ https://www.planoly.com/ https://www.instagram.com/britkolodorman/ Links to resources https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers. So buckle up, I'm talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share: -How to create an initial attraction and hook people into your business. -Why building trust is often neglected and how to prove that you provide great products and services. -How to encourage customers to not just buy once but to keep buying from you. -Proven strategies to turn buyers into advocates that spread the word about your business. Things Mentioned In This Episode: Viral Content Bee Dec 11th Twitter chat EP20: Why You Should Invest in Social Media Old Navy Amazon Links to resources: https://onlinedrea.com/ https://socialmediaforpodcasts.com/ Savvy Social Crew Facebook Group This episode is brought to you by the Savvy Social School.

Ever wonder how to grow and maintain a buzzing online community? Building a Facebook group is a super easy way to do that. I know that I adore the Facebook group community that I've built up in the past year which is why I was super excited to chat with Eden Fried. Eden manages a group of over 15K people. That's a lot of people! Listen in to today's episode for: How Eden launched her Facebook group How she grew it to 15K members What managing that group is like on a daily basis (and how that's changed as the group grows) The importance of using live video as part of her growth strategy … and more! About Eden: Eden Fried is a business coach and blogging mentor who helps aspiring entrepreneurs turn their passions into a legitimate paycheck by creating and selling digital products, like ebooks and courses, online. Back in 2016, Eden was trapped in a day job she didn't love and was about a minute away from dropping a quarter million dollars on law school when she decided to ditch it all and start a blog instead. Since then, she's built a full time business that she and her husband live off of by creating and selling digital products. When Eden's not at work helping entrepreneurs build their passive income empire with products, Eden can either be found at the gym, throwing around some moderately heavy-ish weights, or watching Harry Potter for the millionth time. You can check Eden out at EdenFried.com, BreadandButterBlogging.com or on her podcast Rebel Boss Ladies! Upcoming Masterclass: On Dec 6th, 2018, my friend Eden and I will be hosting a private training to show how you can generate $500 from a tiny audience. Click here to sign up! Join the Facebook Group: Sign up for our free Facebook group for the social media support you need. Click here to join us for free!

Would you rather focus on having a one-time customer or a customer for life? I'll take the customer for life, please! But what does it take to get a customer for life? In today's podcast episode, I'm talking all about how relationship marketing ties into this concept. Listen in for: What relationship marketing is My favorite analogy for relationship marketing The value of playing the long-game The best industry to look to as an example of relationship marketing If you love the show, please subscribe and rate it. For more on social media and marketing, join me inside our free Facebook group: http://savvysocialcrew.com