The Market Your Genius Podcast

Are you ready to learn about the magical world of POD FUNNELS? In this episode join host Nikki Nash and the incredible Tara Counterman as they dive deep into this game-changing marketing strategy! In this episode you'll discover: 1️⃣ What a Pod Funnel is. Tara breaks it down for us. 2️⃣ When you should consider implementing a Pod Funnel for your high-ticket offer. 3️⃣ The importance of having a proven offer before launching a Pod Funnel. 4️⃣ How to craft compelling messaging within your Pod Funnel. 5️⃣ Real-life success stories and results from using Pod Funnels. Listen to the full episode to discover how a Pod Funnel can revolutionize your business and help you attract high-ticket clients without the pressure of sales calls. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Tara via her website.

You can run a successful business with a full plate! And if you want a dose of inspiration and practical advice on how to do it, this episode is a must-listen. Join Host Nikki Nash as she interviews entrepreneur, author, and mom of six Julie Cole on how to build a profitable and sellable company. Hit play for Julie Cole's journey from identifying a market need to building a successful company provides inspiration and valuable insights into entrepreneurship, work-life balance, and decision-making. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Julie via her website. Key Takeaways: * Know Your "Why": Understanding the driving force behind your business is essential. Julie's journey began by recognizing a gap in the market for durable children's labels and desiring a flexible lifestyle to support her family. * Setting Boundaries: Learning to say no, establishing clear boundaries, and understanding your own values can help maintain a work-life balance while running a business. * Productivity Tips: Julie shares practical productivity tips, including the "touch it once" principle and tackling challenging tasks first, to maximize efficiency. * Core Values: Building a business based on core values can guide decision-making, help you align with the right partners and customers, and foster a positive company culture. * Embrace Change: Entrepreneurship requires adapting to evolving circumstances and technologies. Embrace change, stay innovative, and remain open to new challenges.

Your business cannot survive without a consistent flow of sales. Yet it can be one of the most frustrating parts of a business. Whether you are doing sales yourself or have a sales team, this episode dives deep into the world of sales, uncovering some incredible insights you won't want to miss. Join host Nikki Nash and seasoned sales expert, Amy Lau, as they have an open conversation about sales. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Amy via her website or connect with her on LinkedIn. Key Takeaways: Sales Is a Learnable Skill: No matter how shy or introverted you may be, sales is a skill that can be learned and mastered. Amy's journey from a shy writer to a successful sales leader is proof that anyone can excel in sales. Sales Is About Building Relationships: Sales isn't about pushing products on people; it's about building meaningful relationships and providing value. When you focus on helping and educating your prospects, you create trust and loyalty. Align Sales and Marketing: Sales and marketing should work together seamlessly. When these teams are aligned and share a common vision, your sales efforts become more effective and efficient. Understand Your Product Inside Out: To sell effectively, you must have an in-depth understanding of your product or service. When you can explain the value and benefits clearly, you build credibility with your prospects. Incentivize Your Sales Team: Properly structured incentives are essential for a motivated sales team. Compensation structures should encourage success and reward your salespeople for their hard work.

Most of us are laser-focused on front-end marketing strategies – social media, email lists, webinars, and ads – they're the showstoppers that draw attention. But let's take a moment to consider what happens after the sale. In this episode, Nikki explores the world of post-sale marketing – the often-underestimated realm of client referrals and word-of-mouth magic. Connect with Nikki on LinkedIn. Share this episode with one person you believe will get value from it. Key Takeaways: Marketing Beyond the Sale: Marketing isn't a hand-off to sales; it's a continuum. Discover how a holistic marketing approach involves your clients even after they've purchased. The Client Experience Ecosystem: Building a community that thrives on your brand requires more than just delivering results. Find out why emotional connections, memorable experiences, and deep engagement are crucial. Client Feedback as Marketing Gold: Understand why client feedback isn't just for improvement; it's a strategic asset that fuels your marketing, sales, and client success strategies. Referrals: Your Unlimited Resource: Learn how a positive client experience can fuel limitless referrals, shaping a reputation that's worth its weight in gold. Aligning Marketing, Sales, and Success: The secret sauce to exponential growth lies in synchronizing these three pillars. Discover why a united approach amplifies your brand's reach and impact.

If you want to be a powerful leader, you must first learn how to lead yourself In this episode of the Market Your Genius Podcast, host Nikki Nash interviews coach Andy McDowell about the powerful concept of self-leadership. Discover how to elevate your leadership skills and create a thriving team culture. Here are just a few takeaways from the episode: 1. **Shift from Human Doing to Human Being**: Are you just focused on results, or are you investing in building genuine relationships with your team members? Becoming a true self-leader means valuing the growth of your team members as individuals. 2. **Embrace Authenticity**: Encourage open conversations where team members can admit their areas for improvement and discuss how they're actively working on them. Authenticity breeds trust, loyalty, and a healthier work environment. 3. **Transform Fear, Shame, and Judgment**: Recognize that fear, shame, and judgment are natural emotions, but they can either hinder or drive growth. Instead of avoiding them, create an environment where they can be acknowledged and then transformed into tools for personal development. 4. **Invest in Your Team's Self-Leadership**: Foster self-leadership by providing an emotionally safe space for your team to explore their goals, challenges, and areas for growth. Support them in their journey to become the best versions of themselves. 👉If you haven't already, make sure you snag a copy of the Market Your Genius book at your favorite bookstore. 🔗 Connect with Nikki on LinkedIn 🔗 Connect with Andy on LinkedIn 🔗 Learn more about Andy on his website 🔗 Listen to his latest podcast episode here

👉 If you're a business owner aiming for growth and building a solid team to achieve your vision, this episode is a must-listen. Laura Workman and Nikki Nash dive deep into the art of leading and motivating teams effectively. This episode is jam-packed with goodness. Here are 5 key takeaways you don't want to miss: 1️⃣ Self-awareness: Before leading others, you must manage your own emotions and identify your strengths and weaknesses. 2️⃣ Onboarding Process: Create a structured and inspiring onboarding process that immerses new team members into your brand, values, and vision. 3️⃣ Development Plan: Design a 30-60-90 day development plan that sets clear goals and expectations for new hires to ensure their success. 4️⃣ Patience & Coaching: Don't expect immediate perfection. Invest time and effort into training and coaching your team to achieve their full potential. 5️⃣ Long-term Thinking: Approach team building with a long-term mindset. Build trust and create an environment where team members thrive and grow with your company. 👉If you haven't already, make sure you snag a copy of the Market Your Genius book at your favorite bookstore. 🔗 As mentioned in the episode, here is how to get the free DISC assessment and as a bonus, you'll also get the Energy Rhythm assessment. 🔗 Learn more about Laura on her website.

Ready to cultivate a high-performing team that feels valued, motivated, and empowered? In this episode, host Nikki Nash speaks with leadership expert Dennis LaRue Jr on how to build trust with your team and ultimately get the best performance from your people. This episode is jam-packed with goodness, here are just a few takeaways: 1️⃣ Create a Supportive Environment: As a leader, it's crucial to create an environment where team members feel respected, trusted, and listened to. 2️⃣ Set Realistic Expectations: Unrealistic expectations can lead to high turnover and demotivation. Instead, set clear, realistic expectations for your team members. 3️⃣ Lead with Coaching: Coaching is a powerful leadership style that focuses on empowering and developing individuals. Instead of micromanaging, embrace a coaching mindset. Get out your notebook and tune into this episode! Make sure you hit subscribe to continue the conversation on leadership here in our Rockstar Leadership series. And if you haven't already, snag a copy of the Market Your Genius book at your favorite bookstore. Can't wait to connect with Dennis? Here are the links mentioned in this episode: Dennis on LinkedIn Dennis on Facebook Dennis' Website

🌟 Introducing the Rockstar Leadership Series 🌟 🎧 In this series, we're diving deep into the #1 challenge faced by entrepreneurs like YOU, whether you're scaling from $1M to $10M or beyond: TEAM BUILDING. 🏆 Let's face it – we can't do it all alone. But finding the right team, nurturing their growth, and inspiring them to achieve greatness can be overwhelming. 🤯 But fear not! This series will give you all the tools you need to become the leader your team deserves! 🔥 And if you haven't already, snag a copy of the Market Your Genius book at your favorite bookstore. Key takeaways from this episode include: 🔹 The importance of understanding your team's aspirations and dreams – it's about more than just task assignments! 🔹 Creating a growth and development plan to propel your team members toward their goals. 🔹 Providing consistent feedback and recognition to empower your team and keep them motivated. 🔹 Setting clear goals and expectations to align everyone with your company's vision. 🔹 Leading by example – be the kind of leader you'd follow! Remember, leadership is a skill that can be learned, and we're going to show you how to become a Rockstar Leader! 🌟 Don't miss this empowering episode! 🎧 Hit that "Subscribe" button to stay up-to-date with all the upcoming interviews featuring expert leaders sharing their insights on trust-building, high-performance teams, effective coaching, and more! 🗣️ I'd love to hear from you - send me a DM on LinkedIn with your biggest takeaway from this episode.

If you don't feel like you're making money from your podcast, know you're not alone. But it doesn't have to be that way. And you don't have to take on sponsors or advertising to make money from your show. Your podcast is an invaluable asset that can drive your business growth. In this episode, Tara Counterman and Nikki Nash discussed some game-changing tips on how to monetize your podcast effectively. Ready to connect with Tara? Here's how: Website The Podfunnel PWR Podcast LinkedIn Here are just a few of the tips shared in this episode: 1️⃣ Know Your Launch Schedule: Start by mapping out your launch dates and offers. Determine when you'll be promoting specific products or services to align your podcast content accordingly. This ensures that your podcast becomes a powerful tool in your marketing and sales strategy. 2️⃣ Strategize Your Content: Create content that addresses the beliefs and challenges of your ideal clients. Go beyond pure education and tap into their unspoken thoughts and experiences. By resonating with your audience on a deeper level, you'll build trust and credibility, making them more likely to say "heck yeah!" to your offer. 3️⃣ Strategic Guest Interviews: If you have guest interviews on your podcast, be intentional with your selection. Invite experts who support your methodology and align with the solutions you offer. Showcase success stories from previous clients or team members to reinforce your message. This approach ensures consistency and prevents confusing your audience with conflicting information.

In today's highly discerning market, trust is everything. Customers are looking for genuine value and support before making purchasing decisions. That's why focusing on creating an exceptional client experience can be a game-changer for your business. In this epsiode, host Nikki Nash shares a new perspective on growing business in today's landscape. You can connect with Nikki directly by sending her a message on LinkedIn. Here are some takeaways from this episode: 1️⃣ Trust is essential in today's economy. Customers want to ensure their investments yield results and receive ongoing support. 2️⃣ Growing a business involves acquiring new customers and retaining existing ones. 3️⃣ Happy clients become a powerful marketing engine, spreading positive word-of-mouth about your business. 4️⃣ Evaluating client retention rates, customer lifetime value, and client satisfaction can help identify growth opportunities. 5️⃣ Partnering with a consultant specializing in customer experience can improve your group programs, online courses, and masterminds. Remember, delivering a gold-standard client experience sets you apart from the competition and establishes your business as a trusted partner. It's time to focus on delighting your clients and reaping the rewards of customer loyalty and organic referrals.

Is working hard the key to business success? 🤔 In the latest episode of the Market Your Genius podcast, Tracy Litt and Nikki Nash have a raw conversation about the norms that many entrepreneurs take as truth, what's required to build a 7-figure business, and so much more. Here are the top 5 takeaways: 1️⃣ Challenge the "norms": As entrepreneurs, we often fall into the trap of accepting societal norms and beliefs as the only way of doing things. It's time to break free from these false paradigms and create our own path to success. Don't just operate on autopilot; be willing to show up differently and challenge the status quo. Remember, what's common isn't necessarily normal. 🚀 2️⃣ Awareness alone is not enough: Awareness is great, but it's not the end-all-be-all. It's essential to take action on the insights and knowledge you gain. Apply what you learn and make a conscious effort to change your behaviors and mindset. Without action, the awareness won't lead to any meaningful transformation. So, let's commit to embodying what we learn and creating real change. 💡💪 3️⃣ You are not your business: It's easy to get caught up in the belief that your self-worth and success are tied directly to your business. But here's the truth: you are inherently whole, worthy, and always enough, regardless of your business's performance. Embrace the understanding that your business is its own entity, and you are not defined solely by its outcomes. Detaching yourself from this mindset allows you to make space for ease and trust. 🌟🤝 4️⃣ Shift from control to ease: The habit of control can hold us back from reaching our full potential. Learning to let go, trust, and delegate is vital for sustainable growth. You must focus your energy on the essential aspects of your business that only you can handle. Allow your team to take on responsibilities and empower them to succeed. Embody ease by embracing mistakes and setbacks as opportunities for growth. Remember, ease is not about external circumstances but a state of mind and being. 🌊✨ 5️⃣ Embrace the power of your team: Building a phenomenal team is crucial for your success as an entrepreneur. Recognize that you cannot do it all alone. Whether you have a small team or a larger one, lean into the support and expertise they provide. Learn to receive help, ask for assistance when needed, and trust in your team's abilities. By doing so, you create an environment that fosters ease, collaboration, and growth. 🤝🚀 Ready to connect with Tracy? Here are the links you need: The Concious Revolution Gala Website Instagram

In this episode, we dive deep into the power of focus and how it can supercharge your business growth, especially in challenging times like we've experienced recently. 🎯 Here are the key takeaways: 1️⃣ Ruthless focus is your superpower: Many businesses that are close to reaching the million-dollar mark struggle to double or triple their growth due to a lack of focus. Being crystal clear about your goals and relentlessly pursuing them is a game changer. Trust me, I've seen the difference firsthand. 🚀 2️⃣ Streamlining and simplicity are key: Businesses that face the most challenges and experience slowdowns are often those that lack focus on their core offerings and systems. When you constantly introduce new products, change your brand, or shift direction, it divides your team's attention and slows down your progress. Focus on creating a well-oiled machine before expanding into new ventures. ⚙️ 3️⃣ Stay aligned with your vision: As a visionary CEO, it's crucial to stay focused on your long-term goals and the vision for your business. Avoid getting sidetracked by shiny new ideas or strategies that don't align with your core mission. Your clarity and unwavering focus will guide your team toward success. 🌟 4️⃣ Audit your focus regularly: Take a moment to reflect on where your focus has been lately. Remember, you attract what you focus on. If you want more from your business, concentrate on fewer goals and pursue them relentlessly. Your limited resources, including your team's time and energy, are better invested when aligned with a single purpose. 📈 So, my friends, make focus your new best friend! 🔥 Visualize and write down what you want your team to laser-focus on. Whether it's revenue growth, client delivery, or increasing profits, ensure everyone is moving in the same direction. Clarity and focus will be your biggest game changers in this current business landscape. 🌍 I've embraced this concept for my own life and business, and I've already witnessed incredible results. 🙌🏼 If you found these tips valuable, leave a review and share the Market Your Genius Podcast with your network. Let's help more entrepreneurs thrive! 🎙️💪🏼 Remember, you've got this! Keep rocking and stay focused. 🚀💼

📢 You made it to the last episode of the Market Your Genius Podcast's Marketing Team Magic series, and let me tell you, it's packed with golden tips on becoming an amazing leader for your marketing team. 💼💪 If you haven't tuned in to the series yet, don't worry! Start from episode #241, where the series is introduced, and let the insights guide you to transform your visionary CEO role and get out of the marketing weeds. 🚀 Now, here are some of the top tips from the final episode of this series that every leader should take to heart: 1️⃣ Understand and develop yourself as a leader: Recognize where you are in your leadership journey and be open to continuous training and growth. Leading a marketing team requires constant improvement and honing of your leadership skills. 📚✨ 2️⃣ Lead by example and embody your expectations: To have an A-team, be the A-leader. Treat your team with respect, guide and mentor them, and avoid being just a taskmaster. Show up as the leader who inspires and empowers your team to achieve greatness. 🌟💼 3️⃣ Build trust: Trust is the foundation of any successful team. Reflect on whether you keep your word, and foster an environment where trust flows both ways. Trusting your team and being trustworthy yourself paves the way for a high-performing and cohesive unit. 🤝💎 4️⃣ Master effective communication: Communication breakdowns can derail progress. Invest in improving your communication skills and create clear channels of communication within your team. Share the company's vision, successes, challenges, and opportunities for growth. 🗣️💬 5️⃣ Celebrate wins and foster positivity: While addressing areas for improvement is crucial, don't forget to acknowledge and celebrate wins. Foster a positive team culture, boost morale, and recognize the good work of your team members. Everyone thrives in an environment that appreciates their efforts. 🎉🙌 6️⃣ Empower your team: Give your team members the freedom to take action, make decisions, and pursue growth opportunities. Encourage calculated risks and experimentation in marketing, while providing a supportive framework for responsible decision-making. 💡💪 These tips will help you become an amazing leader for your marketing team, no matter its size. Remember, you're not just leading a team; you're driving business growth and paving the way for a successful future. 🚀 If you've enjoyed the Market Your Genius Podcast, please consider leaving an honest rating and review. Your support helps more people discover valuable content and determine if the show aligns with their goals. Thank you! 🙏 Remember, you've got this! 💪💼

🚀 Exciting News! 🎉 It's my birthday today, (the day this episode orig. airs) and I'm thrilled to share one of my favorite marketing topics with you on this special day: how to train and develop your marketing team. 🎂 If you are frustrated with your team's performance or unsure if they have the right expertise to take your business to the next level, you'll want to listen to this epsiode! This is part of the Marketing Team Magic Series and if you haven't listened to the first few epsiodes in this series, start with episode 241 to get the full picture. Before you dive into training, remember to prioritize hiring individuals who align with your company's values, culture, and mission. Skills can be developed, but cultural fit is harder to change. So, hire for values and culture first, then focus on skills. Now, let me share five crucial tips for training and developing your team: 1️⃣ Create individualized development plans: Sit down with your employees and understand their professional goals and visions. Identify areas for growth and track their progress regularly. Quarterly check-ins work well to assess their development. 2️⃣ Develop their skills in their job: Provide proper training and support in the areas relevant to their roles. Whether it's social media marketing, content marketing, or strategy, ensure they have access to the latest training resources and courses. 3️⃣ Help them develop their soft skills: Effective communication, leadership, and cultural sensitivities are vital for a successful team. Offer opportunities for personal development in these areas to enhance their overall performance. 4️⃣ Coach them through their challenges: Consider being a coach yourself or finding a suitable coach to guide your team members through their mindset obstacles and personal growth. Group coaching programs or internal coaching roles can be valuable assets. 5️⃣ Encourage them to teach others: After attending a training program, have your team members share their newfound knowledge with others on the team. Teaching reinforces what they've learned and allows others to benefit from their expertise. These are just a few tips to get you started on training and developing your marketing team. I cover in more detail inside this episode! And after listening, please leave an honest rating and review of the show. We'd love to know what you think and so would others considering to listen to the show.

In this episode, we continue the Marketing Team Magic Series, and dive into the critical factors for successfully onboarding new team members in your marketing team. 🤝 If you haven't listened to the beginning of the series - head to epsiode 241 to get started. In this episode, we dive into 5 tips for a stellar onboarding process 🌟 : 1️⃣ Introduction to the Company & Offerings: Give new team members a comprehensive overview of the company's vision, their role in bringing that vision to life, and insights into the products, services, target audience, and marketing strategies. Help them understand the company from the inside out. 2️⃣ Define the Role and Expectations: Clearly communicate the specific responsibilities, tasks, and expectations for the new team member. Set goals, key performance indicators (KPIs), milestones, and schedule regular check-ins to ensure alignment with team objectives. 3️⃣ Communication Expectations: Understand how your team member prefers to communicate and share your preferred communication methods. Establish meeting frequencies, such as weekly 1:1s or team meetings, and clarify their intentions and required preparation. 4️⃣ Conversations with Customers: Enable your team members to speak with satisfied customers to gain insights into their experiences, results, and recommendations. These conversations provide valuable information for effective marketing and help team members understand the customer perspective. 5️⃣ Training on the Company Brand: Equip your team members with templates, outlines, and guidelines that reflect your brand's tone of voice, vocabulary, and personality. This ensures consistent representation of the brand and empowers them to create content that resonates with your audience. If you'd like support training or onboarding your marketing team, let's connect. Send me a DM on LinkedIn: https://www.linkedin.com/in/nikkinash/

In this epsiode, we continue the Marketing Team Magic Series! Tune in to learn how creating and effectively communicating the company vision to your marketing team is key to their success. We dive into how to create a vision for your company. The best ways to communicate it to your markeitng team and my top 5 tips for ensuring that your marketing team helps make your vision a reality. Make sure you hit the subscribe button so you do not miss another episode in this series. Tell me what you think of the epsiode or send me your questions over on LinkedIn, simply send me a DM: https://www.linkedin.com/in/nikkinash/

Welcome back to the Marketing Team Magic series on the Market Your Genius Podcast! In this series, we're exploring how to build, train, and lead a marketing team to help your business grow. In this episode, we dive into the game changing perspective shift Visionary CEOs need to start multiplying their revenue and getting out of the marketing weeds. The first episode of this series is episode 241. Make sure you listen to it if you haven't already. Want to connect after listening to this episode? Send me a DM! LinkedIn: https://www.linkedin.com/in/nikkinash/ Instagram: https://www.instagram.com/nikkinashofficial

Welcome back to the Market Your Genius Podcast! In this episode, we're pulling back the curtain and diving into the hidden challenges of building a marketing team. If you've ever felt frustrated or overwhelmed with your marketing team, you're not alone. Join host Nikki Nash as she uncovers the truth behind marketing team mayhem and shares the five causes that contribute to this chaos. From unmet expectations to communication breakdowns, Nikki reveals the common struggles that visionary CEOs face when it comes to their marketing team. Even if it's a team of 1 part-time VA. But fear not, this episode is part of a series where Nikki provides valuable insights and actionable strategies to transform this mayhem into a joyful and productive environment for both the business owner and their team. So tune in, take notes, and get ready to conquer the challenges of building a marketing team.

If you've plateaued in your business - it could be time for an energetic and capacity change. In this episode, Nikki chats with Lisa Fabrega about the six different types of capacities that entrepreneurs need to expand in order to handle and receive their next level of growth. Lisa Fabrega is a leadership coach who helps ambitious people expand their capacity to handle more growth, wealth & success. To learn more about Lisa, head to her website.

Have you ever hired a VA or Full-time team member and things did not work out? If so, you're not alone. Leading a team of 1 or 100 is not easy for most entrepreneurs. In this episode, join Nikki Nash as she interviews Team Growth Strategist and advisory COO Karen Sergeant on how to effectively lead a team. Learn more about Karen here. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/239

Running out of content ideas? Not sure what content to produce for your business? In this episode, Nikki shares her #1 tip for coming up with 100+ content ideas in minutes. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/238

Adopt the power of a growth mindset! In this episode, we'll discuss three simple strategies to help you break through limiting beliefs and keep persevering towards success. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/237

I'm often asked how to get more dream clients, and while I have a framework for getting more dream clients, my real answer is it depends. Why? Because you may need to focus on one area of the framework more than another based on how your business is performing. In this episode, I discuss 5 metrics you should look at each week to make informed decisions about your marketing plan. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/236

Real talk, meeting and getting to know other women entrepreneurs has been a game-changer in my business. In fact, it's led to podcast guesting opportunities, speakerships, and even having my amazing business partner. But it doesn't just happen by chance. In this episode, I discuss 5 must-haves for building real friendships and relationships that can transform your business and life. And if you're an established entrepreneur who wants to be in a room where they can build relationships with amazing businesswomen, send me a DM and ask about The Wealth Builders Retreat. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/235

While I don't do words of the year, my focus for the year is reinvention. I'm committed to ending the year by showing up differently than how I started the year. And in this episode, we're going to have some real talk about how reinventing yourself can transform your life. If you want to change any of your circumstances, it starts with you. By the end of this episode, you will have some crucial questions to ask yourself so you can hit your business goals this year. And if you're an established entrepreneur who wants to be in a room with fellow six and seven-figure entrepreneurs, send me a DM and ask about The Wealth Builders Retreat. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/234

If you listen to this podcast, there's a good chance you set a revenue or profit goal for you business this year. But what does it take to hit in? In this episode, Nikki breaks down the key ingredient you need to hit your money goals. Mentioned In This Episode: Wealth Builders Collective is designed to help you multiply your revenue AND live a life you're MADLY in love with. If you're interested in discovering how we can support you or if you have a question about our upcoming retreat after listening to this episode, send Nikki a DM online. Facebook Instagram

Ever feel that you should be further by now? Know that you are not alone! In this episode, Nikki walks you through 5 business accelerators that will help you move further faster in your business. Plus she'll discuss choosing which one to focus on first.

If you are so ready for more dream clients, this episode is for you! Join Nikki as she introduces you through both the JLD Strategy and her MAAD Scientist framework which will help you consistently enroll dream clients. By the end of this episode, you will not only have the tools you need to create a soul-aligned marketing plan, you'll learn a system for making that plan repeatable so you can experience a sustainable and profitable businesses.

If you're ready to have consistent sales in your business, sales must become your new best friend. In this episode, join host Nikki Nash in a conversation designed to help you rock sales this year! Inside This Episode of The Market Your Genius Podcast: 0:24 - common thoughts and beliefs about sales 01:18 - the truth about your thoughts around sales 02:13 - is sales being of service? 04:50 - what you need to let go of to rock sales this year 05:02 - the path to working with dream clients 07:06 - how to feel empowered when you go into sales conversations 9:50 - learn from my sales mistake 13:05 - learnings from how I got my first client back in the day 17:26 - why following up is everything 17:53 - an invitation to think differently Mentioned In This Episode: We help coaches, consultants, creatives, and service-based business owners create marketing strategies and systems to grow their business. If you're interested in discovering how we can support you in a group and 1:1 setting or if you have a question after listening to this episode, send Nikki a DM online. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/230

Imagine if you only worked with dream clients. In this episode, join host Nikki Nash in exploring 4 must-haves for building a business where you only work with dream clients. Inside This Episode of The Market Your Genius Podcast: 0:30 - most people aren't working with dream clients 01:10 - what it really takes to only work with dream clients 03:20 - a sign that someone's not ideal 04:10 - why you need your own dream client criteria 05:02 - the path to working with dream clients 07:24 - identifying signs that someone is not an ideal client 11:56 - the beliefs you need to only attract dream clients 14:55 - things you can believe right now to start attracting dream clients 18:30 - how attracting dream clients is like dating 21:00 - homework Mentioned In This Episode: We help coaches, consultants, creatives, and service-based business owners create marketing strategies and systems to grow their business. If you're interested in discovering how we can support you in a group and 1:1 setting or if you have a question after listening to this episode, send Nikki a DM online. Facebook Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/229

If you're not making the money you desire from your business, one area to take a look at is your business model. In this episode, join host Nikki Nash in exploring 3 areas of your business model to explore in order to get better results. Inside This Episode of The Market Your Genius Podcast: 0:30 - the Market Your Genius definition of a business model 01:23 - an exploration of coaching and consulting offer structures 02:36 - one of the biggest mistakes coaches and consultants make with their business model 03:56 - an important quality of a world class coach or consultant 04:55 - how evaluating your capacity is crucial to having an effective business model 07:44 - why you need to simplify your business model 10:48 - how to retain the clients you acquire 14:09 - important questions to ask when evaluating your business model Mentioned In This Episode: We help coaches, consultants, creatives, and service based business owners create marketing strategies and systems to grow their business. If you're interested in discovering how we can support you in a group and 1:1 setting or if you have a question after listening to this episode, send Nikki a DM online. Facebook: http://www.facebook.com/NashNikki Instagram: www.instagram.com/nikkinashofficial For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/228

Are you ready to have your best business year yet?!? In this episode, join Nikki as she shares 5 must-haves for making this year of business the best you've had to date. Inside This Episode of The Market Your Genius Podcast: 0:45 - if you want to have an amazing year in your business this is where you start! 01:48 - why a vision for your next 12 months is not enough (and what you also need) 02:12 - a game changing exercise for having a great year in business 03:15 - the mindset you need to support your best year yet 05:20 - an inspiring story 11:03 - how to plan your best year yet 14:00 - how to think about failures you may encounter Mentioned In This Episode: I help coaches, consultants, creatives, and service based business owners create marketing strategies and systems to grow their business. If you're interested in discovering how I can support you in a group and 1:1 setting or if you have a question after listening to this episode, send me a DM online. Facebook: http://www.facebook.com/NashNikki Instagram: www.instagram.com/nikkinashofficial For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/227

The secret to the success of our clients is doing less better. It's about simplifying not only what actions you take but the actions themselves. In this episode, join Nikki as she shares thought-provoking content to help you evaluate your business and ultimately do less better. Inside This Episode of The Market Your Genius Podcast: 0:30 - the key to business success 02:26 - the first step in streamlining your business 03:26 - how to evaluate your current activities 04:05 - do this before you hire the team! 05:03 - three game-changing questions to ask yourself regularly 07:03 - is creating more content the answer? 08:45 - how to grow and multiply your business Mentioned In This Episode: I help coaches, consultants, creatives, and service-based business owners create marketing strategies and systems to grow their business. If you're interested in discovering how I can support you in a group and 1:1 setting or if you have a question after listening to this episode, send me a DM online. Facebook: http://www.facebook.com/NashNikki Instagram: www.instagram.com/nikkinashofficial For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/226

Consistently generating leads for your business is a primary objective of your marketing plan. In fact, when you want more dream clients, your #1 job is implementing lead generation strategies so you can attract potential customers and guide them towards your offers. If you're pivoting your business, targeting a new audience or are just getting started - you'll definitely want to tune into this episode! Inside This Episode of The Market Your Genius Podcast: 00:20 - doing marketing activities in a way that works for you 05:40 - where to find leads (especially with a new audience) 12:25 - how to connect with past clients for your new offer 14:07 - determining who your new offer is for + a game changing exercise 17:08 - the best marketing asset you'll ever have 20:23 - some 2023 marking predictions 27:37 - my social media & online marketing philosophy 34:04 - the 3 types of leads you have and how to speak to them 41:06 - a simple online marketing system to remove overwhelm Mentioned In This Episode: I help coaches, consultants, creatives, and service based business owners create marketing strategies and systems to grow their business. If you're interested in discovering how I can support you in a group and 1:1 setting or if you have a question after listening to this episode, send me a DM online. Facebook: http://www.facebook.com/NashNikki Instagram: www.instagram.com/nikkinashofficial

Building your business while working a Full-time or Part-time job? Then this episode is for you! Join Nikki as she chats with Holly Marie Haynes about how to build your business with 8-10 hours per week. To learn more about Holly click here. If you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

Self-doubt, Imposter Syndrome, fear of being "found out"... these feelings are common amongst seven and eight-figure women entrepreneurs. If you're feeling this way, know you're not alone. And in this episode, my mindset coach - Liz Nicklas and I discuss what to do about it. Click here to learn more about Liz. If you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

Nikki's first group program launch bombed. And real talk - her belief system at the time was not in alignment with the results she wanted. Whether you're selling 1:1 consulting, VIP Days, Events, Courses, or group programs - your belief system will impact every step you take along the way. In this episode, Nikki chats with her mindset coach Liz Nicklas about the belief system you need to enroll clients into your programs. To learn more about Liz, click here. If you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

The state at which people are buying your program is also the state at which they are joining your program. Said another way, if your marketing has a high sense of urgency tied to it, you'll likely enroll anxious people into your program. In this episode, Nikki and nervous system expert Laura Larios discuss marketing, sales, and the nervous system so you can be armed with important information needed to help you build a business you're MADLY in love with! Click here to learn more about Laura. And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

If you've ever felt stuck in a state of worrying about your business, not being able to shut your brain off, or wanting to burn the entire digital structure down - you may be experiencing burnout. First, know that you are not alone. In this episode, Nikki speaks with nervous system expert Laura Larios about how to identify a dysregulated nervous system and what to do about it. Click here to learn more about Laura. And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

There are 3 main ways to get in front of your target audience and in this episode, we discuss one of the most misunderstood methods - paid advertising. Join Nikki Nash and guest Jenn Spivak (co-founder of The Ad Girls) about how and when to use advertising to scale your business. Click here to learn more about Jenn. And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.

If you want your content to grow your personal brand, you need a plan! In this episode, Nikki chats with content and personal brand strategist Hilary Billings about how to strategically create content that grabs your dream client's attention. If you feel like your effort doesn't match your bank account, or if you've fallen off of the content wagon - this episode is for you! Click here to learn more about Hilary. And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com

There are so many ways to market a business. But so many people have social media come to mind first. But it's so much more than that. In fact, in this episode, Nikki and her friend Emily go old school and chat about non "social" ways to market your business. If you're excited to discover strategies Emily Thompson uses to market her two companies off social media - then this episode is for you. And if you haven't already listened to the first episode with Emily and Nikki here. You can learn more about Emily via her two companies: Being Boss and Almanac Supply Co.

If you've find yourself so sacrificing your health a bit in order to "make it" as an entrepreneur, you're not alone. And even if you workout each day, if you still find yourself stiff or achy, you're also not alone. In fact, it's something a lot of entrepreneurs have in common. However, it doesn't need to be this way. In this episode, Nikki speaks with entrepreneur and mobility expert Kaisa Keranen about the importance of moving your body and how you can do improve your health and mobility in just 5 mins a day. You can learn more about Kaisa here. Want to profit from your genius and create a consistent flow of dream clients? Grab a copy of Nikki's book Market Your Genius.

Have you been thinking of writing a book? Maybe you're looking for a way to get more quality leads. Maybe you're looking to position yourself as an industry expert. Or maybe you've just always wanted to write a book. Whatever your reason, in this episode, Nikki sits down with Hay House author and founder of KN Literary Arts Kelly Notaras about how to grow your business with a book! Want to profit from your genius and create a consistent flow of dream clients? Grab a copy of Nikki's book Market Your Genius. And when you're ready to turn your genius into a book, order Kelly's book, The Book You Were Born To Write. Join the Hay House 4-day "How to grow your business with a book" challenge with Reid Tracy and Kelly Notoras. And if you haven't already, listen to Kelly's 1st episode on the show, where we discuss how to write your book

Have you been thinking about creating a planner for your coaching clients? Then you will want to listen to this episode with returning guest Crista Grasso. In this episode, Nikki and Crista chat about creating a planner for your business. You can learn more about Crista here.

Ready to launch, build, or grow your consulting business? In this episode, host Nikki Nash chats with CEO of The Upside Erin Halper about what it takes to build a profitable consulting business. Tune in as they discuss the top challenges women face as they build their business, how to fill your pipeline with quality leads, pricing, and so much more. Want even more support, snag this free pricing guide from The Upside and if you haven't already, get your copy of Nikki's book Market Your Genius.

Here at Market Your Genius we're all about getting the right offer to the right person. For some of you, that means offering a high ticket package. In this episode, host Nikki Nash interviews Merel Kriegsman on how to create and sell a high-ticket offer. Merel runs a multi-million dollar business dedicated to helping women become the wealthiest being in their lineage and she has a free gift for listeners. Grab Merel's secret daily podcast (normally $997) for free here.

Are you ready for some more TV producer SECRETS? In this episode, host Nikki Nash interviews Emmy Awards winning TV producer Tara Fogarty Graziano to discover how you can get featured on morning, news, and talk shows right now! To learn more about Tara head to http://tfgproco.com/

Are you ready to use TikTok to truly grow your business? Then you'll want to listen to this episode! Join host Nikki Nash interview Erika Cruz on the power of TikTok.

If you are a creative a healer, a spiritual teacher know that this episode is for you. Join host Nikki Nash as she chats with psychic medium Marilyn Alauria about how you can build an aligned and profitable business as someone in the spiritual or creative world. Marilyn is the author of the new book Guides: Mystical Connections to Soul Guides and Divine Teachers you can grab your copy today on Amazon.