The Louis Shulman Podcast

Eric Jorgenson is a bestselling author and CEO of Scribe Media.After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success.In this conversation, we explore what it really means to live with “high effort optimism,” why purpose is the antidote to the modern crisis of meaning, how Elon’s mission-driven approach directly correlates with outsized success, the price you have to pay for the outcomes you want, and why being useful to others is the simplest framework for a fulfilling life.In This Episode, We Cover:(02:41) High effort optimism and maniacal urgency(06:26) Wrestling with “Am I working on the right thing?”(08:08) The universal human desire for purposeful work(11:28) “Be Useful”(15:04) “Create something useful, money will be the result”(17:07) How Elon dragged the market into his vision (zero people asked for an electric car)(20:12) The line between obsession and self-destruction(24:23) The price tag of success (Charlie Munger)(33:13) “I know more about manufacturing than anyone alive”(36:39) What "the Elon filter” reveals about people(41:32) 10 credible near-death experiences for Tesla and SpaceX(47:45) Making one million Musks (Eric’s goal for this book)(50:24) Don’t separate yourself from the impact of your work🤝 Connect with Eric Jorgenson:→ Eric's LinkedIn: https://www.linkedin.com/in/erjorgenson/→ Eric's Twitter: https://x.com/EricJorgenson→ Eric's Website: https://ejorgenson.com→ Scribe Media: https://scribemedia.com→ The Book of Elon: https://elonmuskbook.org📚 Eric's Other Books:→ The Almanack of Naval Ravikant: https://www.navalmanack.com/→ The Anthology of Balaji: https://balajisanthology.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.In This Episode, We Cover:(05:39) Evolving Tricycle Day’s Business Model(08:04) Growing Subscribers with Brute Force(11:08) Newsletter Formats: Roundup vs. Q&A(16:36) Turning Readers into a Community(22:19) Upstream Marketing: From Problem to Solution(28:06) Email Deliverability & Censorship Battles(34:00) Customizing Your Community Platform(39:22) Using Events to Build Your Brand(45:01) The MDMA Therapy Approval Rollercoaster This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Dan Barry’s Ad Sales as a Service helps media brands (especially newsletters) land more direct sponsorships and ad deals.In this episode, Dan reveals the three biggest pitching mistakes and their simple fixes that will maximize your sponsorship ROI.Chapters:(00:00) Three Sponsorship Mistakes to Avoid(05:33) Why Newsletter Sponsorships Stand Out(10:53) Earning Sponsor Trust Quickly(20:39) The Best Time to Monetize(26:07) Essential Sales Skills for Sponsorship Pitches(31:35) Boosting CPMs(37:02) Low-Budget Marketing Hacks(43:33) Crafting High-Conversion Lead Magnets This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.Chapters:(02:04) Launching The Follow Up with the "Early Referral" Experiment(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics(10:33) Owning Local Distribution(21:22) Learning From Reader Replies(30:00) Debriefing Virality vs Audience Fit(35:00) Newsletter Advertising for Brand Marketing(42:11) Content Lessons from the Wolf of Wall StreetLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Nic Conley:→ Nic Conley's LinkedIn: https://www.linkedin.com/in/nicholasaconley/→ Nic Conley's IG: https://www.instagram.com/itsnicconley/→ Nic Conley's Twitter: https://x.com/niconley→ Nic Conley's YouTube: https://www.youtube.com/channel/UCj88BHCCZgiBYNv4QryNEdQRead The Follow Up:→ The Follow Up's LinkedIn: https://www.linkedin.com/company/the-follow-up/→ The Follow Up's Website: https://www.jointhefollowup.com/subscribe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Jordan Mix is the Operating Partner at Late Checkout, a holding company that creates, grows, and buys "community-based" products.In This Episode We Cover:(05:16) Simple, Effective B2B Newsletter Playbooks(09:49) High-ROI Outreach (“Shake the Tree”)(12:40) Monetizing Micro-Lists (200 subs → $10k+)(14:50) The Power of Parasocial Relationships(17:36) Why Making Content Makes You Better At Sales(27:30) Experimentation vs Focus(30:05) Permissionless Projects & Cold DMs(33:30) Using Free Work to Reduce Customer Acquisition Costs(38:52) Building Engaged Communities with AI Learn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Jordan Mix from Late Checkout:→ Late Checkout: https://www.latecheckout.studio/→ Late Checkout LinkedIn: https://www.linkedin.com/company/late-checkout/→ Jordan's LinkedIn: https://www.linkedin.com/in/jordan-mix1/→ Jordan's Twitter: https://x.com/jrdnmixWatch on Youtu This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nick Huber built his business empire not by chasing revolutionary ideas, but by mastering the art of executing simple things exceptionally well. In his new book, The Sweaty Startup: How to Get Rich Doing Boring Things, Nick shares a refreshingly practical blueprint for entrepreneurial success. In this episode, Nick breaks down why boring businesses win, how to pick the right opportunities, and what it really takes to build wealth without chasing unrealistic dreams.In This Episode, We Cover:* (00:00) Why most people misunderstand entrepreneurship* (03:04) How to choose the right business by analyzing your competition* (06:47) Why "follow your passion" is terrible advice if you want to build a real business* (10:01) How to stand out in crowded online markets* (13:28) The expensive but necessary steps to decouple yourself from sales and operations* (16:08) Guerrilla marketing tactics that actually work (and how Nick used sidewalk chalk to scale a business)* (20:29) The three assets every entrepreneur must build: cash, network, and operational skills* (24:56) When to expand beyond one business—and when to stay focused* (30:00) Why understanding human selfishness is the key to better sales, networking, and hiring* (36:42) Nick’s approach to raising $20M for a private equity dealNick’s philosophy is simple but powerful: operators get paid, not idea guys. If you want a proven roadmap to building wealth without reinventing the wheel, this conversation is a must-listen.Learn More About Orbit Marketing:* Visit Our Website* Book A Call* Subscribe To The Orbit Marketing NewsletterConnect with Nick Huber:* Nick's LinkedIn* Nick Huber's Website* Nick Huber's PodcastLearn More About The Sweaty Startup* The Sweaty Startup's Instagram* The Sweaty Startup's X* The Sweaty Startup's YouTube* The Sweaty Startup's TikTok* The Sweaty Startup's Threads* The Sweaty Startup's Podcast* The Sweaty Startup's Website* Buy The Sweaty Startup Book* Buy The Book in the UK* Download 500+ Sweaty Startup Business IdeasNick’s Companies:* Learn More About Bolt Storage* Learn More About ReCostSeg* Learn More About AdRhino* Learn More About Spidexx* Learn More About Bold SEO* Learn More About WebRun* Learn More About Titan Risk* Learn More About RecruitJet* Learn More About The Huber Method This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Ariel David credits Upward News's success to one powerful strategy: building an engaged, loyal email list. As the founder and Editor-in-Chief of Upward News, Ariel has grown the platform to over 400,000 readers across social media, providing must-know U.S. news and insights. In This Episode We Cover:((00:00) The Power of an Owned Audience (06:37) Building Trust in Independent Journalism r (20:02) Challenges in Journalism and Censorship (26:34) The Evolution of Instagram Growth Tactics (33:07) Understanding Lead Indicators in Social Media (39:45) Bias in The New York Times Opinion Section (46:30) Unexpected Benefits of Content Creation (53:18) Passion Over Networking This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Gui Costin is the Founder & CEO of Dakota, an expert in fundraising, and a trusted coach for investment firms. Dakota specializes in helping boutique investment managers raise capital and grow their businesses, providing services and software that have contributed to raising over $30 billion since 2006.In This Episode We Cover:(00:00) Why Sales is Emotionally Challenging(03:02) Mastering Cold Outreach(06:09) Gui’s Core Principles(09:28) The Importance of Believing in Your Product(12:29) Understanding Millennial Buying Behavior(15:49) Strategies for Creating a Valuable Email Newsletter (25:36) Networking Strategies(28:49) Leveraging SEO (35:18) Lessons Learned from Russell BrunsonLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect Gui Costin and Dakota:→ Dakota's Website: https://www.dakota.com/→ Dakota's LinkIn: https://www.linkedin.com/company/dakota-about/→ Gui's LinkIn: https://www.linkedin.com/in/guicostin/→ Gui's Website: https://www.guicostin.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Dickie Bush is the Co-Founder of Ship 30 for 30, Premium Ghostwriting Academy (PGA), and Write With AI, where he helps freelance writers, ghostwriters, and entrepreneurs scale their writing businesses with cutting-edge strategies and tools. At PGA, Dickie equips writers to become premium ghostwriters, land high-value clients, and build thriving ghostwriting agencies. With Write With AI, he shares actionable insights on leveraging AI platforms like ChatGPT to become your own Digital Writing Assistant. In this video, Dickie dives into the latest trends in digital consumption growth, strategies for differentiating in saturated markets, and optimizing content for revenue growth. He also shares practical tips on building a successful newsletter, managing financial risks in entrepreneurship, and creating social proof for online courses. Dickie emphasizes the power of consistency in mentorship, personal habits in driving sales success and using internal insights to craft impactful content. If you want to improve sales funnels, tackle cold traffic, and overcome ad fears, this episode offers insights to scale your business and seize new opportunities.Chapters:(03:47) Trends in Digital Consumption Growth(07:47) Strategies for Differentiating in Physical Delivery Markets(11:47) Optimizing Content for Revenue Growth(15:44) The Power of a Weekly Newsletter(19:40) Navigating Financial Risks in Entrepreneurship(23:29) Building Social Proof for Online Courses(31:28) The Importance of Consistency in Mentorship(35:18) The Role of Personal Habits in Sales Success(39:12) Leveraging Internal Insights for Content Creation(43:11) Optimizing Employee Efficiency and Responsibilities(50:46) Sales Funnel Metrics(54:53) The Challenges of Selling to Cold Traffic(59:07) Overcoming Fear of Paid Advertising This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Avi Mayer is the former Editor-in-Chief of The Jerusalem Post, where he oversaw the most-read English-language news outlet in Israel and the Jewish world during one of the most pivotal periods in Israel's history. Leading a dynamic team through turbulent times, Avi managed a daily print newspaper and a 24/7 news website, guiding news coverage that resonated globally. In this video, Avi discusses the challenges of B2B media, the role of integrity in journalism, and his leadership at The Jerusalem Post. He reflects on the emotional impact of covering major events and the evolution of the media landscape, including AI's role. His insights offer valuable lessons on thoughtful writing and staying true to journalistic values. Tune in for a deep dive into the changing world of media and the enduring significance of integrity in storytelling. Chapters:(00:00) - Navigating B2B Media and Independent Publishers (02:44) - Importance of Integrity in Journalism (05:44) - The Legacy and Evolution of the Jerusalem Post(08:47) - Building Trust in Media: Insights from Jerusalem Post (14:41) - The Shift of News Platforms to Profit-Driven Channels (20:25) - The Complexity of Defining Journalism (23:12) - The Importance of Long-Form Journalism (28:54) - The Importance of Lifelong Learning (31:53) - The Importance of Writing Skills in the AI Era (34:50) - Challenges of AI in Education (38:05) - Emotional Impact of October 7th: A Personal Reflection (41:21) - The Importance of Thoughtful Writing (44:19) - Obby's Post-Jerusalem Post Career and Current Activities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Brian Ondrako is the host of the Just Get Started Podcast, a platform that brings together brilliant minds and free thinkers to share tactical insights and inspirational stories for those facing pivotal moments in life. As a Sales Mentor to B2B founders, a blogger who posts three times a week, and the author of two children’s books (with a third on the way), Brian has built a diverse career rooted in helping people take action and pursue their goals.In this episode, Brian shares his journey of overcoming fear to launch his podcast. He also dives deep into what it takes to create content, the power of networking with top entrepreneurs, and how consistency and commitment have been vital in his personal and professional growth. We cover key lessons like the "Get Off Zero" mindset, how to overcoming plateaus, and the importance of self-coaching. He also discusses his experience publishing a children’s book and how belief in yourself can unlock new possibilities.This episode is packed with practical advice for anyone looking to grow their brand, launch new projects, or simply make meaningful progress in their personal development.Chapters:(00:02) Starting a Podcast: Overcoming Fear and Embracing Change(00:04) The Importance of Content Creation in Business(00:07) Networking with Top Entrepreneurs(00:13) The Importance of Consistency and Commitment(00:23) The "Get Off Zero" Mindset in Content Creation(00:25) Overcoming Plateaus(00:30) The Art of Self-Coaching and Personal Growth(00:33) Most Impactful Content: Seth Godin Interview(00:35) Publishing a Personal Children's Book: A Journey of Self-Belief(00:38) Building Content Strategy and Email Subscribers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Avi Patel is the Founder & CEO of Nitrility, the world’s first IP marketplace, working with over $1 billion in assets from 34,000 rightsholders. He is also the visionary behind Origin Mind, a company building the infrastructure for the next generation of intellectual property. Having raised millions for his startup, Avi has revolutionized the music industry by single-handedly partnering with major players to aggregate supply on Nitrility’s platform. In this episode, Avi explores the power of music licensing for content creation, strategies for launching complex products, and how to navigate copyright and legal challenges in the digital age. He also shares insights into building trust and strong relationships in marketing and tips for growing a high-quality Instagram following. Avi discusses the ethics of buying followers, compares personal versus business Instagram strategies, and emphasizes the importance of optics and VC endorsements in raising capital. For anyone looking to connect globally through cold outreach or build a positive public persona, this conversation is packed with practical advice on networking and scaling in today’s business world. If you're interested in intellectual property, music industry trends, or marketing strategies, Avi’s insights will help you navigate these complex fields and position yourself for success.Chapters:00:00 - Building Connections through Mutuals02:00 - How Music Licensing Boosts Content Creation05:50 - Navigating Copyright and Legal Challenges Online07:49 - Strategies for Launching a Complex Product09:50 - Building Trust and Relationships in Marketing12:00 - Building a Network in the Music Industry13:57 - How to Create a High-Quality Instagram Following15:58 - Connect to Global Network Through Cold Outreach22:15 - Building a Positive Public Persona24:16 - The Ethics of Buying Instagram Followers26:27 - Exploring Personal vs. Business Instagram Strategies30:57 - The Importance of VC Endorsement in InvestmentLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Avi Patel and Nitrility: → Avi's Instagram: https://www.instagram.com/avipat_/?hl=en → Avi's LinkedIn: https://www.linkedin.com/in/avi-patel-bb2816225/ → Nitrility: Nitrility.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Trying to win the internet is a gloriously inefficient way to build a business.Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace.Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jon’s been featured in major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the world with his wife and son.In this episode, Jonathan shares how to balance content creation with building a successful business. He covers strategies for standing out in the fitness industry, overcoming ad struggles, and leveraging social media to grow locally. Jonathan highlights the power of masterminds, newsletter growth, and creating functional content that drives long-term success.He also shares insights on email marketing, debunks the myth of overnight success, and offers tips for navigating social media challenges. If you’re ready to grow your business authentically, Jonathan provides actionable advice and timeless lessons to help you thrive.Chapter02:53 - Navigating the Fitness Industry: Marketing Strategies06:06 - Effective Social Media Strategies for Local Businesses12:22 - The Power of Masterminds in Building a Coaching Business15:08 - Understanding Newsletter Growth Strategies18:24 - Self-Publishing and Marketing Strategies for Authors33:25 - Effective Email Marketing Strategies39:53 - Email Marketing Success Stories44:00 - The Illusion of Success: Outlier Stories46:20 - Social Media and Content CensorshipLearn More About Orbit Marketing:Visit Our Website: https://orbitmarketing.io/ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2NjpyblJoin Our Newsletter: https://newsletter.orbitmarketing.io/Follow Jonathan Goodman→ Twitter: https://x.com/itscoachgoodman→ Instagram: https://www.instagram.com/itscoachgoodman/→ YouTube: https://www.youtube.com/@JonathanGoodmanCoach→ LinkedIn: https://www.linkedin.com/in/jon-goodman/→ The Obvious Choice Podcast: https://www.theptdc.com/the-obvious-choice-podcast → The 5 Reps on Friday Newsletter: https://www.theptdc.com/newsletter-subscribeGet Jonathan’s Latest Book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way: https://www.amazon.com/Obvious-Choice-Timeless-Lessons-Success/dp/1400249139? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Manny Reyes is the Founder and CEO of Boletin Growth, where he excels in scaling newsletters through paid acquisition. In this interview, Manny shares his best practices for growing a newsletter with paid ads. We discuss the power of incentives in lead generation, how to keep subscribers engaged, and strategies to avoid newsletter fatigue. Manny also covers navigating competition and how to define your true Total Addressable Market (TAM). If you want to level up your growth marketing and scale your content, Manny offers several actionable strategies to achieve those goals. Chapters:00:00:00 - Working with the Content You Love 00:01:44 - From Job Hunting to Entrepreneurship 00:05:48 - How to Grow on Social Media Organically 00:07:45 - Subscribers and Newsletter Milestones 00:11:57 - Newsletter Strategy Optimization 00:13:58 - The Importance of Landing Page and Thank You Page Audits 00:18:04 - The Importance of Product-market Fit and Metrics in Paid Newsletter Growth 00:20:12 - What is Subscriber Persona? 00:22:20 - Different Strategies for B2C and B2B 00:24:26 - Incentives for Lead Generation and Subscriber Engagement 00:28:45 - Navigating Newsletter Fatigue 00:30:37 - Understanding your true Total Addressable Market (TAM)Learn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect Connect with Manny Reyes and Boletin Growth: → Boletin Growth: https://www.boletingrowth.com/ → Manny's LinkedIn: https://www.linkedin.com/in/mannyreyesm/ → Manny's Twitter: https://x.com/mannyyreyyes?lang=en This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Grant Hushek is the Founder of GrantBot Process Consulting (GPC), where he specializes in automating B2B operations using no-code tools to streamline processes such as CRM management, client onboarding, project management, and invoicing. As the first employee at Hampton, a private community for founders generating at least $1M in annual revenue, Grant automated operations across sales, member onboarding, and community engagement, leading to significant efficiency gains. In this video, Grant discusses the most common automation gaps businesses face, especially within B2B services, and how no-code solutions can solve them. He also delves into his journey to becoming an automation expert, improving cold outreach strategies, and leveraging LinkedIn for lead generation. Grant emphasizes the power of genuine connections and providing value before asking for anything. If you’re ready to scale output without scaling your workforce, Grant shares practical tips on how to do just that, while avoiding wasted human capital on manual tasks. Chapters: 00:00:00 - Improving Cold Outreach Strategy 00:05:34 - Becoming an Automation Expert 00:08:24 - Automation for Lead Generation on LinkedIn 00:11:19 - The Challenge of Scraping Engagements and Notifications 00:14:04 - The Power of Genuine Connection 00:16:49 - Providing Value Before Asking for Anything 00:19:27 - Building Authority and Warm Connections on LinkedIn 00:24:49 - Idea Generation and Automation Technology 00:32:45 - The Founder's Attention Management 00:35:30 - Smart but Arrogant Approach to Tasks 00:38:01 - The Art of BusinessLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Grant Hushek and GrantBot Process Consulting: → GrantBot Process Consulting: https://www.grantbot.co/ → Grant's LinkedIn: https://www.linkedin.com/in/grant-hushek/ → Grant's Twitter: https://x.com/granthushek This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Cody Schneider is the Co-founder of Swell AI, where he leads the development of AI-powered tools that repurpose audio and video content into multiple formats, simplifying and enhancing marketing efforts. Cody also co-founded Drafthorse AI, an AI-driven SEO engine that produces SEO-optimized articles in minutes. As the President of Acclaim Podcast Agency, he has successfully grown numerous podcasts, achieving Top 20 rankings for shows like The Root Cause Medicine Podcast and The Biotech Startups Podcast. In this video, Cody shares his insights on building trust through daily content, growing newsletter subscribers organically, and strategies for building efficient content creation systems. Cody also dives into topics like using AI personas in marketing, the importance of behind-the-scenes content, and how data-driven iteration fuels non-linear growth.Chapters: 00:00 - Building Trust through Daily Content 05:31 - Growth Flywheel Strategy 08:23 - How to Grow Newsletter Subscribers Organically 14:04 - AI Boyfriends vs AI Girlfriends in Marketing Strategy 19:30 - Building Efficient Processes and Systems 22:17 - The Power of Behind-the-Scenes Content 25:04 - Maximizing Mental Bandwidth in Content Creation 27:48 - Content Strategy for All Social Channels 30:32 - The Importance of Data and Iteration in Content Creation 41:38 - Nonlinear Growth AnalysisLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Cody Schneider:→ Swell AI: https://www.swellai.com/ → Cody Schneider: https://codyschneider.com/ → Cody's LinkedIn: https://www.linkedin.com/in/codyxschneider/ → Cody's Twitter: https://x.com/codyschneiderxx This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Leila Adnani is the Founder of PS Creative, a results-driven creative agency. With over a decade of experience in digital marketing, she specializes in creating impactful brand narratives and optimizing online presence for tech-focused companies.In this video, Leila explains the powerful network-expanding effects of content creation. By sharing content, you can reach new audiences previously unaware of your expertise. Leila discusses businesses' challenges when creating content, from managing editors to handling chaotic workflows. She shares how her agency has developed a turnkey process that simplifies content creation, allowing businesses to focus on their core strengths without getting bogged down in the details. Chapters: 00:00:00 - Overcoming the Fear of Creating Content 00:10:03 - The Importance of Industry Leadership in Client Acquisition 00:16:40 - Overcoming Objections through Podcasting 00:20:02 - Success in the Fitness Industry through Podcasting (Case Study) 00:26:35 - Overcoming Analysis Paralysis and Creating Valuable Content 00:29:36 - Reaching People through Different Mediums 00:32:38 - Bet Big and Take Risks 00:36:03 - The Importance of Sharing Failure Stories and Authenticity 00:42:28 - Accidental Learning as a Podcast Producer00:45:42 - The Power of Genuine Communication 00:48:52 - The Unpredictability of Success Learn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Leila Adnani and PS Creative: → Learn more about PS Creative: https://pscreative.co/ → Leila's LinkedIn: https://www.linkedin.com/in/jessicaadnani/ → Leila's Instagram: https://www.instagram.com/leilaleilaa/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.Chapters:00:01:27 - Building and Buying Businesses00:02:57 - Hiring Competent Staff for Business Acquisition00:04:24 - Sticking to B2B Software00:05:45 - The Challenges of Selling to a Niche Market Segment00:07:16 - Strategies for finding product-market fit00:10:18 - Developing XO's content strategy00:13:25 - The Reality of Cash Flow in Acquiring a Business00:14:55 - Building trust through honesty and authenticity00:16:20 - Attracting Investors through content00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market00:22:32 - Building Brand Loyalty and RetentionLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Andrew Pierno:→ Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/→ Andrew's Twitter: https://twitter.com/AndrewPierno→ Learn More about XO: https://www.xo.capital/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Ben Billups is the Founder of NOBLE Digital. NOBLE Digital is an email and SMS provider for ecommerce brands, focused on scaling owned audiences and driving revenue growth.In this episode, Ben discusses how newsletters are a powerful, long-term tool for nurturing leads, building trust, and driving conversions across various stages of the marketing funnel.Chapters:00:00 - The Power of Newsletters in Nurturing Leads02:57 - From Hair Extensions to Email Marketing08:59 - The Difference Between Email Marketing and Newsletters14:49 - Building Trust Through Newsletters17:48 - High-Intent Signals and Marketing Attribution23:39 - Incorporating Cold Leads into a Newsletter26:36 - Automatic Segmentation and Easy Opt-Outs in Email Marketing35:17 - The Role of Email Marketing in a Funnel38:29 - Email Marketing Myths41:42 - Improving Email Deliverability and Engagement44:48 - Newsletters as NetworkingLearn More About Orbit Marketing:→ Visit Our Website: https://orbitmarketing.io/→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl→ Join Our Newsletter: https://newsletter.orbitmarketing.io/Connect with Ben Billups and NOBLE Digital:→ NOBLE Digital: https://www.nobledigital.co/→ Fwd: https://www.fwdnewsletters.com/→ Ben's LinkedIn: https://www.linkedin.com/in/ben-billups/→ Ben's Twitter: https://x.com/BenBillups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

After 4.5 years and just shy of 200 interviews, The Louis and Kyle Show has come to an end!In this episode, we reflect on the last 4 years and share what's next for us, and what's next for the channel.This conversation covers:00:02:44 - The Most Valuable Lessons We've Learned00:05:27 - Demystifying The World00:10:22 - Embracing Imperfection00:14:58 - Simplifying Complex Systems00:17:37 - The Importance of Knowing What You Want00:20:29 - The Importance of Repetition and Focus00:23:03 - The Power of Concentration00:33:18 - Making A Devil's Bargains00:38:08 - Our Most Impactful Interviews00:40:35 - Turning Points In Our Lives00:45:07 - The Transition to Orbit Radio00:50:11 - Gratitude and Acknowledgements00:54:45 - Reflections and Farewell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nat Eliason started publishing essays online in 2013. Since then, his work has been read by millions of people and lead to multiple spin-off businesses including a marketing agency and a café.In 2022, Nat become completely obsessed with Crypto, and went from outsider to earning millions of dollars within 1 year. His new book, Crypto Confidential: Winning and Losing Millions in the New Frontier of Finance, is an "unfiltered, insider's account of the hyperactive, hyper-speculative, hyper-addictive, nearly unregulated, completely insane world being built on the blockchain." Louis and Kyle have been enthusiastic fans of Nat's work since 2018 and it was a "dream come true" to interview Nat on the show.This conversation covers:00:00:00 - Transitioning to Long-Term Games00:05:44 - An Unhealthy Obsession with Crypto00:08:52 - Separating Happiness From of Financial Success00:12:34 - The Dangers of Chasing Quick Riches00:14:37 - Pursuing Childhood Dreams00:22:37 - How To Write The Perfect Scene00:31:17 - A Potential Bestseller?00:37:10 - Meeting Famous Figures00:45:32 - From Short-Term Games to Long-Term Commitment00:51:43 - A Quasi Pop Epistemology BookLinks and Resources:→ Crypto Confidential: https://www.amazon.com/gp/product/0593714040→ Nat's Blog: https://www.nateliason.com/→ Nat's Instagram: https://www.instagram.com/nat_eliason/→ Nat's Twitter: https://twitter.com/nateliason This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Scott Young, best-selling author of Ultralearning, joins us to discuss his newest book: Get Better at Anything: 12 Maxims for Mastery.This conversation covers:00:00:00 - The Importance of Having a Mental Model of Learning00:10:26 - Building Confidence and Motivation00:15:35 - The Mind as a Muscle00:18:36 - Strengthening Specific Mental Skills00:21:38 - The Skill of Focus and Concentration00:26:04 - Maximizing the Longevity of a Learning Project00:31:23 - The Role of Copying in Learning and Problem-Solving00:35:26 - Cognitive Load Theory and Problem Solving00:40:34 - Extracting Useful Advice from Experts00:46:44 - The Divide Between Academia and Self-Help00:52:24 - The Complexity of Learning to Read00:57:31 - The Impact of Age on Learning00:59:05 - A Checklist for Learning ProjectsLearn More About Scott:→ Scott's Blog: https://www.scotthyoung.com/→ Scott's New Book: https://www.amazon.com/Get-Better-Anything-Maxims-Mastery-ebook/dp/B0CF2CWTY7/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Jeff Lerner is the founder of ENTRE, one of the fastest-growing education companies in the world with over 250,000 students. During the great recession, Jeff transitioned from a broke jazz musician to an 8-figure entrepreneur with two appearances on the Inc. 5000 list. Jeff shares his tips for succeeding as an entrepreneur in his book, Unlock Your Potential: The Ultimate Guide for Creating Your Dream Life in the Modern World.This conversation covers:00:02:48 - Overcoming Debt and Starting in Internet Marketing00:03:29 - Becoming an Affiliate Marketer00:08:18 - The Intersection of Therapy and Business Growth00:13:55 - From Almost Homeless Jazz Musician to Entrepreneur00:17:14 - The Intense Focus of Musicians00:27:34 - The Importance of Human Relationships in Business00:37:48 - The Concept of Valuepreneurship00:46:57 - The Chain of Fear00:49:38 - Visionary Men and Ambitious Projects00:51:50 - The Fallacy of Selflessness and Maslow's HierarchyConnect with Jeff Lerner:→ ENTRE: https://www.entreinstitute.com/→ Jeff's YouTube: https://www.youtube.com/@JeffLernerofficial→ Jeff's Instagram: https://www.instagram.com/jefflernerofficial/→ Jeff's Book: https://www.amazon.com/Unlock-Your-Potential-Ultimate-Creating/dp/163774174XSupport The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review.→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: [email protected]→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Matt McLean is the Founder Uncle Matt's Organic, America's original family-owned organic orange juice company. They produce organic juices and probiotic popsicles and all of their products are certified glyphosate residue free by The Detox Project.This conversation covers:00:05:13 - The Challenges of Organic Farming 00:07:50 - The Origins of Uncle Matt’s Orange Juice00:15:46 - The Benefits of Organic Farming00:18:32 - Overcoming Business Plateaus00:29:16 - Boosting The Immune System with Probiotics, Turmeric, and Ginger00:32:09 - Staying True to Your Mission Statement00:34:46 - Transitioning to Regenerative Agriculture00:37:34 - The Importance of An Organic Certification00:40:10 - The Benefits of Citrus FiberConnect with Matt McLean:→ LinkedIn: https://www.linkedin.com/in/matt-mclean-5507733/Learn More About Uncle Matt's:→ Website: https://shop.unclematts.com/collections/uncle-matts-orange-juiceSupport The Louis and Kyle Show:If you enjoyed this episode, please share it with a friend or leave a review.→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: [email protected]→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers:00:00:00 - The Importance of Aligning Your Content with Your Audience00:04:35 - Growing and Monetizing Your Newsletter00:09:21 - Starting a Newsletter Agency00:19:06 - Lessons from a Failed Viral Marketing Stunt00:28:08 - Standing Out in Your Niche00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, SwedenConnect with Jens:→ Instagram: https://www.instagram.com/jenslennartsson/?hl=en→ Twitter: https://x.com/jenslennartsson→ LinkedIn: https://www.linkedin.com/in/jens-lennartsson/→ YouTube: https://www.youtube.com/@jenslennartsson/videos→ Medium: https://medium.com/@jenslennartsson→ Jens' Website: https://www.jenslennartsson.com/Help The Louis and Kyle Show:→ If you enjoyed this episode, please share it with a friend or leave a review!→ Leave a review: https://podcasts.apple.com/us/podcast/1504333834→ Drop us an email: [email protected]→ Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhAFollow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow→ Instagram: https://www.instagram.com/louiskyleshow/→ LinkedIn: https://www.linkedin.com/company/65567567/Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/→ Louis' Twitter: https://twitter.com/LouisShulman→ Kyle’s Twitter: https://twitter.com/_kylebishop→ Louis LinkedIn: https://www.linkedin.com/in/louisshulman/→ Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University.In this episode, we discuss:00:04:41 - Transitioning from Freelancer to Entrepreneur00:09:25 - The Complexities of Scaling a Service Business00:11:57 - Building Relationships with Clients00:16:59 - Building Credibility in B2B Tech00:19:31 - Importance of Brand Marketing in High Consideration SaaS00:24:59 - The Future of Freelance Writing00:27:39 - Pricing Strategies00:33:02 - The Impact of Having a Following for B2B marketing00:35:32 - Hiring a Project ManagerConnect with Joe:* LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/Check out Sharp Pen Media* Website: https://www.sharppenmedia.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product.Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions.Previously, Matheus held senior leadership roles at Turo, studied at Harvard Business School, and participated in Y Combinator. In this episode, we discuss:🚀 Matheus's experience with Y Combinator (YC)💡 The opportunity in embedded insurance 🏠 The benefits and challenges of remote work🛡️ Creating Embedded Protection Products🔭 Taking a long-term vision when approaching entrepreneurship🎢 The ups and downs of the entrepreneurial journey🌟 Much moreChapters:00:05:59 - The Benefits of Y Combinator00:11:39 - The Difference between Insurance and Assurance00:15:24 - Embedding Insurance into Business Models00:19:03 - Motivating and Training Talent00:21:07 - The Benefits of Remote Work00:23:01 - The Value of Business School00:24:53 - The Most Fun Part of Business00:26:42 - Lessons from Scaling a Team00:28:31 - Other Exciting OpportunitiesConnect with Matheus:* LinkedIn: linkedin.com/in/mriolfi/ * Twitter: twitter.com/mriolfiCheck out Tint* Website: tint.ai* Twitter: twitter.com/heytint * LinkedIn: linkedin.com/company/heytint This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time.For the last decade, Brennan Dunn has been building "email-first" businesses.Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.In this episode, we discuss:📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time🎯 The Power of Personalized Marketing💬 High-Touch Sales Strategies📧 The Importance of Owned Distribution Channels⭐️ Much MoreChapters:powered by InstantChapters.com00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time"00:02:20 - Growing a Personal Brand00:04:45 - Growing an Organic SEO Strategy00:06:06 - Running a SaaS into the Ground00:12:14 - Different Sub-Niches for Selling Digital Products00:14:58 - Acquiring Marketing Skills00:18:00 - Selling Info Products and the Newsletter Bubble00:21:45 - The Future of YouTube Influencers and Online Courses00:24:09 - The Importance of Owning Distribution Channels00:28:32 - Reaping the Benefits of High-Touch Sales00:29:40 - Increasing Conversion Rates through Personalization00:35:44 - Increasing Value per Subscriber00:37:58 - Obtaining Customer Information through Surveys00:40:14 - Preventing Misfiring Automations00:41:18 - Personalization and Data Usage00:42:42 - Utilizing Zero Party DataConnect with Brennan:* LinkedIn: linkedin.com/in/brennandunn* Brennan's Company: rightmessage.com* Twitter: twitter.com/brennandunn* YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA* Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn* Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/Resources Mentioned* Barnes & Noble: barnesandnoble.com* Optimizely: optimizely.com* ConvertKit: convertkit.com* Hacker News: news.ycombinator.com* Teachable: teachable.com* Ankur Nagpal: linkedin.com/in/ankurnagpal* Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin* Amy Hoy: twitter.com/amyhoy* Nathan Barry: nathanbarry.com* Ogilvy: ogilvy.com* Dickie Bush: twitter.com/dickiebush* Pat Flynn: patflynn.com* Dan Go: dango.co This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Kyle Mau is the founder of HireUA and a partner in Selo Olive.HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entrepreneur. Prior to HireUA, Kyle was a popular blogger, reaching over 10 million readers.In this episode, we discuss:💡 The Talent Pool in Eastern Europe and Ukraine📈 Tips For Rapid Business Growth🌱 The Rise of Anti-Seed Oil Movement🏙️ Hiring Tips for Small Business Owners🌟 Much more!Chapters:powered by InstantChapters.com00:00:00 - The Talent Pool in Eastern Europe and Ukraine00:05:53 - The affordability of living abroad (especially in Wroclaw)00:08:36 - Business Skills Learned From Being A Pickup Artist00:11:29 - The Manosphere and Red Pill Universe00:17:10 - The Expansion into Eastern Europe00:25:52 - Scaling a Paid Acquisition Channel00:28:50 - Bottling Olive Oil00:31:58 - The Rise of the Anti-Seed Oil Movement00:35:01 - Building an Email List and Long-term Plans00:38:02 - Challenges in the Ukrainian job market00:43:37 - The Accessibility of Capital Cities00:46:29 - Hiring Tips for Small BusinessesConnect with Kyle:→Website: kylemau.com→LinkedIn: linkedin.com/in/maukyle→Twitter: twitter.com/KyleMau→Website: hire-ua.com→LinkedIn: linkedin.com/company/hireua→Twitter: twitter.com/HireUA→Youtube: https://www.youtube.com/@hireua This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more.He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges.Additionally, he co-founded Autism Speaks U, a national initiative that raised over $7 million and engaged students from universities and colleges across 25+ states in advocacy, awareness, and fundraising. In this episode, we discuss:🏋️‍♂️ Lessons from athletes, artists and musicians🔄 The Role of Adversity in Success🌅 Keeping Things in Perspective💡 The Tarp Pulling Moment🎨 The Art of Interviewing🌟 Much moreChapters:00:00:00 - Andrew's Current Projects00:03:09 - The Value of Menial Tasks in High-Ranking Positions00:06:11 - The Tarp Pulling Moment00:09:10 - Curiosity and Connection in Podcasting00:12:05 - Intrinsic Motivation and Consistency00:15:07 - Setting Internal Goals & Consolidation Breaks00:17:59 - Learning how to learn effectively00:20:50 - Keeping Things in Perspective00:23:59 - The Role of Adversity in Success00:27:03 - Manny's Journey to Becoming a Coach00:29:57 - Capturing the Raw Energy of the Come-Up00:32:44 - Trusting Your Own Taste00:35:31 - The Art of Interviewing00:38:34 - Lessons from Artists and Musicians00:41:48 - Lessons from Athletes 00:44:43 - A Student's ImpactConnect with Andrew:→ LinkedIn: https://www.linkedin.com/in/andrewhmoses/→ Website: https://www.everybodypullsthetarp.com/→ Twitter: https://twitter.com/andrewhmoses→ Instagram: https://www.instagram.com/andrewmoses123/ → Spotify: https://tr.ee/tUxZ9wEPuv→ Apple Podcast: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss:🎯 Investing in Coaches and Accelerating Progress 🌍 Hiring Talent from Lebanon📖 The Bible as the Original Self-Help Book📊 The Importance of Diversifying Traffic Sources💪 The Importance of Craft and Fitness🔄 A Different Approach to SaaS Sales 🌟 Much moreChapters:00:00:00 - Current Projects & Ventures00:03:36 - The Potential of ListKit and Cold Email00:11:05 - Investing in Coaches and Accelerating Timelines00:14:45 - Finding Inspiration from Entrepreneurs00:18:14 - A Different Approach to SaaS Sales00:25:44 - The Bible as the original self-help book00:29:48 - Accountability and Responsibility in Client Ascension00:33:18 - The Benefits of Podcasting00:37:07 - Implementing Student Success Coaches for Client Ascension00:40:58 - Hiring Talent from Lebanon00:44:42 - Takeaways from Bailey Bolton's Episode00:48:28 - The Importance of Diversifying Traffic Sources00:52:28 - The importance of craft and fitness in entrepreneurship00:56:03 - Importance of People and Inputs Over Outputs00:59:55 - An Inspiring Role Model for EntrepreneursConnect with Andre:→Website: andrehaykaljr.com →LinkedIn: linkedin.com/in/andrehaykaljr →Twitter: twitter.com/andrehaykaljr→Youtube: youtube.com/@andrehaykaljr → Andre’s Podcast: https://www.youtube.com/@sticktalkpodcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur.As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition.Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year.In this episode, we discuss:💰 Building an eight-figure business📬 The evolution of newsletter marketing📈 Scaling a freelance business💼 B2B newsletter marketing opportunities🌱 Using evergreen content across platforms🤖 The future of AI in marketing🌟 Much moreChapters:00:00:00 - The Value of Newsletters in Email Marketing00:05:54 - The Rise of Newsletters in the Creator Space00:08:47 - Transitioning from Full-Time Job to Freelancing and Consulting00:11:30 - Scaling the Business: From Freelancer to Agency00:17:20 - Technology, Software, and Education in Newsletter Marketing00:20:21 - Transitioning from Freelancing to A Full-Time Job in Digital Marketing00:26:13 - Opportunities in B2B Newsletters00:29:17 - Alternative Paths to Freelancing Success00:32:01 - Building an Eight-Figure Business00:34:49 - Evergreen & Impactful Content: From Tweets to Podcasts00:37:33 - The Future of AI Capabilities00:40:27 - Using Memes for AdsConnect with Matt McGarry:→ Twitter: https://twitter.com/JMatthewMcGarry→ Newsletter: newsletteroperator.com/subscribe→ Website: https://growletter.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier."An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success.In this episode, we discuss:🌱 Embracing Purpose & Personal Growth🌟 Elevating the Moment and Living with Purpose📘 Learning from Michael Singer🌬️ Accepting Reality and Letting Go of Suffering📚 Adam's Books💪 Techniques for Handling Life's ChallengesAnd much more!Chapters:00:00:00 - The Existence of the Soul and Spirit00:03:05 - The Illusion of Success and Failure00:06:07 - The Meaning of Life00:08:57 - Elevating the Moment and Living with Purpose00:11:33 - Leadership Action and Decision Making00:14:25 - Enjoying the Moments Unfolding00:17:19 - Living a Balanced Life00:20:16 - Overcoming Obsessive Thoughts and Self-Comparison00:23:16 - The Definition of Success00:26:03 - Techniques for Handling Life's Challenges00:28:46 - Accepting Reality and Letting Go of Suffering00:34:40 - Allowing Emotions to Work Their Way Through You00:37:42 - Releasing Old Energy & Learning from Michael Singer00:40:34 - Removing Garbage from Inside00:43:37 - What the Book Covers and Who It's For00:46:12 - Adding Value to your PeopleConnect with Adam Hergenrother:→ Instagram: https://www.instagram.com/adamhergenrother/→ LinkedIn: https://www.linkedin.com/in/adamhergenrother/→ YouTube: https://www.youtube.com/c/AdamHergenrother1→ Website: https://adamhergenrother.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives.With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development.She also is the author of "The Comfort Zone", the "3 Minute Positivity Journal" and the "3 Minute Happiness Journal".In this episode, we discuss:🌊 The Path to Less Stress and Greater Flow🚀 Strategies for Achieving More with Less Effort🌱 Understanding the Three Zones of Living🎯 Finding Purpose and Alignment in Life👐 Embracing a Hands-On Approach to Leadership🌍 Building a Global Brand through Authenticity🌟 Much moreChapters:00:00:00 - The Journey to Less Stress and More Flow00:02:53 - Achieving More with Less Effort00:05:36 - Balancing Content Strategy00:08:29 - Being Hands-On as a CEO00:11:17 - The Three Zones of Living00:15:26 - The Importance of Self-Identification00:19:13 - Aligning with Your Purpose00:25:41 - Growing Your Comfort Zone00:30:43 - The Three Stages of Growth00:34:23 - The Power of Positivity00:37:45 - Building a Global Brand00:42:22 - Protecting Imagination and CreativityConnect with Kristen Butler:→ Instagram: https://www.instagram.com/positivekristen→ Instagram: https://www.instagram.com/powerofpositivity/?hl=en→ LinkedIn: https://www.linkedin.com/in/positivekristen→ Twitter: https://twitter.com/positiveKristen→ Website: https://positivekristen.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.In this episode, we discuss:🔥 Charles’ most controversial opinions about Facebook ads🚀 How to get started with paid media💸 The benefits of increasing your ad spend🚫 Why no other platform can compete with Meta🧘 Removing Self-worth from Success🏦 The Power of Fractional Banking🌟 Much moreChapters:00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies00:07:11 - A New Paradigm: Understanding the Power of Tools00:14:24 - Aligning Media Buying Strategies00:17:54 - Prioritizing Efficiency on Facebook00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth00:25:38 - Removing Self-worth from Success00:29:17 - The Power of Fractional Banking00:37:21 - The Benefits of Increasing Volume00:40:58 - Shifting Thinking on Cost Caps00:44:41 - The disconnect between performance and success in the agency industry00:48:19 - Advertising Strategies on Different Platforms00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It00:55:48 - Effective Project Management and TransparencyConnect with Charles Tichenor IV:→ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/→ Twitter: https://twitter.com/CTtheDisrupter→ Website: https://www.disrupterschool.com/Resources Mentioned in the Episode:→ The Social Dilemma: https://www.thesocialdilemma.com/→ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork→ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Noah Kagan is the founder and CEO of AppSumo.com.He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).This episode was a relaxed conversation covering questions like:* Why Noah wrote this book 📚* What Noah learns from making his YouTube videos 📹* Noah’s advice for Louis’ businesses 📈* Why there are so many Jewish entrepreneurs ✡️* Much more!Chapters:00:06:00 - Noah's Personal Life and Dating Experiences 🥂00:09:00 - Success in Jewish Culture and Financial Literacy ✡️00:18:00 - Transitioning from Zero to One in Business 🚀00:21:00 - Falling For Crypto Scams 😬00:24:00 - The "Million Dollar Weekend" 📚00:30:00 - Client Acquisition and Networking 🧳00:36:00 - Doubling Down on What Works 🔄00:42:00 - The Power of Tabling and Direct Sales Experiences 🗣️Connect with Noah Kagan→ AppSumo: https://appsumo.com/→ Noah’s YouTube: https://www.youtube.com/@noahkagan→ Noah’s Twitter: https://twitter.com/noahkagan→ Noah’s Instagram: https://www.instagram.com/noahkagan→ Get The Book: https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure-ebook/dp/B0C3ZH8FY5 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits. Most importantly, he loves Chilis 🌶️This episode covers the power of joining peer groups, the importance of thinking in decades not years, the value of finding friends who also like to suffer, Michaels' associate model, and much more.Chapters:00:00:00 - Alignment and finding a skin in the game partner 🤝00:04:27 - Me Ideas vs. Other People's Lifestyle Choices 💭00:09:14 - Universal Principles in Business 🌐00:18:20 - The Associate Model: Finding the Right Candidates 🔍00:31:41 - Valuing Different Perspectives 🤔00:36:18 - Staying Sharp and Cutting Edge 🧠00:40:57 - Providing Value and Having Fun on Social Media 😄00:45:26 - The Benefits of Living in a Small City 🏡00:50:01 - Prerequisites for Starting a Hold Co 🗝️Connect with Michael Girdley:→ LinkedIn: https://www.linkedin.com/in/michaelgirdley→ Website: https://girdley.com/→ Twitter: https://twitter.com/girdley→ Instagram: https://www.instagram.com/mgirdley/→ YouTube: https://www.youtube.com/@themichaelgirdleyshow5745 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history.In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow. Shegun is now the CEO of Copysmith AI and the Founder and CEO of Harmony Venture Labs. This conversation covers Shegun's story of building Therapy Brands and the lessons learned along the way. We also get into Shegun's goals for the coming years.Chapters:00:00:00 - Balancing Entrepreneurship and Being an Employee 🤹‍♂️00:04:41 - The Early Days of Building a Product 🏗️00:09:16 - The Importance of Timing and Price Point ⏳00:14:00 - Taking Risks and Scaling Businesses 📈00:18:39 - The Mindset of Staying Small 🤏00:22:36 - The Impact of Incentives on Scaling 💡00:23:19 - Understanding Human Behavior and Motivation 🤔00:27:56 - Directing Resources for Impact 🛠️00:32:45 - Making Investment Decisions 💰00:37:35 - Extending Impact Beyond Birmingham, Alabama 🌎Connect with Shegun: → LinkedIn: https://www.linkedin.com/in/sheguno → Website: https://shegunotulana.com/about-me/ → Twitter: https://twitter.com/sotulana?lang=en → Instagram: https://www.instagram.com/sheguno/ → Shegun’s Venture Studio: https://harmonyventurelabs.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco.Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor and writer to over 30,000 readers.His parties have been sponsored by companies like Silicon Valley Bank, Fidelity, Techstars, and Founders Institute, and his events have received national coverage from Bloomberg, Business Insider, Fast Company, Morning Brew, and This Week in Startups.In this episode, we discuss Andrew's origin story and playbook that anyone can use to build a massive network and accelerate their career. Chapters:00:00:00 - The Impact of Hosting Parties 🎉 00:04:16 - Creating a Community of Immigrant Entrepreneurs 🌍00:08:09 - Inspiring Kindness and Connecting Humans ☕️00:12:26 - The Impact of Networking 🥂00:16:43 - Building Distribution 📦 00:18:44 - Thoughts on Sam Parr, Pomp, and Sahil Bloom 🐦00:28:42 - Building Trust and Professional Relationships 🤝00:32:55 - Creating an Inspiring and Exclusive Event Space 🌟00:37:21 - The Generosity of Curating a Room 🏡00:41:41 - Adding Value through Emotional Presence 💬Connect with Andrew Yeung:→ Website: andrewsmixers.com→ Twitter: twitter.com/andruyeung→ LinkedIn: linkedin.com/in/andyeung→ Newsletter: andrew.todayResources Mentioned in the Episode:→ The Group Chat Podcast: youtube.com/@TheGroupChatPodcast → Mark Cuban: twitter.com/mcuban → Lior Cole: instagram.com/liorcole→ Nick Gray: twitter.com/nickgraynews→ Brandon Stanton: twitter.com/humansofny→ Calley Means: linkedin.com/in/calley-means This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You. In this episode we discuss:📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing Decision Making🚹 Understanding People and Building Corporate Efficiency ⚖️ Helping Small Business Owners with Work-Life Balance ⏰ Time Blocking To Manage Chaos 🧠 Using Psychology to Increase Productivity 🔄 The Importance of Repeatable Processes Check out Hope is Not a Business Strategy:→Amazon: amazon.com/Hope-Not-Business-Strategy-ControlConnect with Chuck:→ LinkedIn: https://www.linkedin.com/in/ctknabusch/ → Chuck’s Website: https://www.13ten.com/Resources Mentioned in the Episode:→ La-Z-Boy: linkedin.com/company/la-z-boy → Our episode with Scott Young: youtube.com/watch?v=IcZB4S5_1vc → Ultralearning: amazon.com/dp/006285268X →13TenBusinessSolution: linkedin.com/company/13tenbusiness-solutions-llc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry.His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammous. He's also a talented martial artist with a specialty in Brazilian Jiu-Jitsu (BJJ).In this episode we cover…🥊 The intersection of MMA and Bitcoin🌐 The Decentralization of Nostr compared to Twitter🔒 Maintaining Privacy in the Bitcoin Community 💼 Opportunities to contribute to Bitcoin🏥 The Bitcoin-friendly Alternative to Traditional Healthcare 💰 The Drawbacks of Central Bank Digital Currencies 📈 The Benefits of Personal Responsibility and Bitcoin Accumulation 📣 Shoutouts for Up-and-Comers in the IndustryConnect with Alex: → LinkedIn: linkedin.com/in/alex-mcshane→ Twitter: twitter.com/mcshane_writesLinks To Resources Mentioned in The Episode: → Alex’s Writing: bitcoinmagazine.com/authors/bitcoin-journalist-alex-mcshane→ Bitcoin Magazine: bitcoinmagazine.com→ The Bitcoin Standard: amazon.com/Bitcoin-Standard-Decentralized-Alternative-Central→ Our Episode with David Bailey: youtube.com/watch?v=jgYrMHaF3rA → CrowdHealth: joincrowdhealth.com → Our Episode with Neil Soni: youtube.com/watch?v=AaiOJBHwv7c → Jack Mallers: twitter.com/jackmallers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry.In this episode we cover…🤖 How to think about AI-assisted operations🌍 The best countries to source global talent💻 How to make your digital ops more efficient👥 Major considerations for hiring and delegating🚀 Opportunities to create service-based businesses🔮 Using a long-term vision to break through bottlenecks📖 The application of Biblical principles to business🎉 Much moreLearn About NexusPoint:→ Website: nexuspt.io → LinkedIn: linkedin.com/company/nexusptConnect with Mike:→ LinkedIn: linkedin.com/in/mike-o-connor-a2969a277Resources Mentioned in The Episode:→ Titan: amazon.com/Titan-Life-John-Rockefeller-Sr/dp/1400077303 → Our Taylor Pearson Episode: youtube.com/watch?v=CAEpyY_IUvg → The End Of Jobs: amazon.com/End-Jobs-Meaning-9-5-ebook→ Morgan Housel: twitter.com/morganhousel→ Same as Ever: sites.prh.com/morganhousel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact.In this episode, we cover:📚 Adriel's book and the nuances of ESG and Corporate Climate Strategy.💰 The relationship between CEO compensation and sustainable business decisions.⚖️ Pros and cons of ESG (Environmental, Social, and Governance).📊 Intricacies of carbon accounting and the inherent difficulties in comparing emissions across different industries.🌱 Opportunities emerging within the sustainability sector and potential career trajectories for aspiring climate professionals.📝 The benefits of publishing a book during your career.💪 Much moreConnect with Adriel:→ LinkedIn: https://www.linkedin.com/in/adriellubarsky/→ Book Website: https://www.attainablesustainabilitybook.com/→ Website: attainablesustainabilitybook.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts. This conversation focuses on lessons from Nick’s new book, Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn.We cover:* How to get the most out of the books you read 🧠* Nick’s most reread books 📚* The impact of BookThinkers around the world 🌎* Growing your business while working less 📈* Beating procrastination ⏳* Much more!Check out Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn:→Amazon: amazon.com/dp/B0CHF8VBYWConnect with Nick:→ Instagram: instagram.com/nicklovesbooks/→ Website: nickhutch.com/→ LinkedIn: linkedin.com/in/bookthinkers/ Learn More About BookThinkers:→ Website: bookthinkers.com/→ Instagram: instagram.com/bookthinkers/Resources Mentioned in the Episode:→ Steve Jobs by Walter Isaacson: amazon.com/Steve-Jobs-Walter-Isaacson→ Think and Grow Rich by Napoleon Hill: amazon.com/Think-Grow-Rich-Landmark-Bestseller → The 4-Hour Workweek by Tim Ferriss: amazon.com/4-Hour-Workweek-Escape-Live-Anywhere→ Buy Back Your Time by Dan Martell: buybackyourtime.com/ → The Comfort Zone by Kristen Butler: amazon.com/Comfort-Zone-Create-Really-Stress-ebook This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best ideas from futurist Balaji Srinivasan into three main sections, Technology, Truth, and Building the Future. Our discussion covers:* How to be "truth-literate"* The most exciting opportunities for technological progress* The impact Eric hopes this book will have on the world* Challenges with modern media business models* What we can all learn from Balaji* And much moreEric Jorgenson is a GP at Rolling Fun, an early-stage investment fund. In addition to writing books and investing in companies, Eric is on a quest to create the perfect sandwich.Note from Louis: I could not put this book down. It was phenomenal. Please read it. Read Eric’s Books:→ Read The Anthology of Balaji: https://balajianthology.com/→ Read The Almanack of Naval Ravikant: https://www.navalmanack.com/Connect With Eric:→ Eric’s Podcast: https://www.ejorgenson.com/podcast→ Eric on Twitter: https://twitter.com/EricJorgenson→ Eric’s Venture Fund: https://www.rolling.fun/Learn More About Balaji:→ Balaji on Twitter: https://twitter.com/balajis→ The Network State: https://thenetworkstate.com/Additional Resources Mentioned:→ Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez: https://www.amazon.com/Technological-Revolutions-Financial-Capital-Dynamics/dp/1843763311→ The Sovereign Individual: Mastering the Transition to the Information Age: https://www.amazon.com/Sovereign-Individual-James-Dale-Davidson-ebook/dp/B00AK9IXXM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Tim Calise is a business coach, investor, and advisor to over 15 privately held businesses with annual revenues from $250,000 to $10,000,000.In addition, Tim:* Worked closely with Alex Hormozi to scale GymLaunch, Prestige Labs, and ALAN* Raised $325mm before the age of 25* Founded or grew 6(!) companies to 7 or 8 figuresIn this episode, we discuss:* Why entrepreneurs get stuck and how to become unstuck ✅* How to compress time in your career and move faster ⏰* The value of "paying for access" 🤝* How narrowing your focus helps attract ideal customers 🎯* Tips for building a robust referral network of strategic partners 🎣Connect with Tim:→ Website: timcalise.com → LinkedIn: linkedin.com/in/tcalise→ Instagram: instagram.com/tim.calise → Youtube: youtube.com/@timcalise → Facebook: facebook.com/tkcalise This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

In this episode, we sit down with Adam Nathan, founder and CEO of Almanac, to talk about his ambitions to reshape the future of remote work. Drawing from insights gained from over 5,000 interviews with experts at companies like Apple, Stripe, and Netflix, Adam has pioneered the Modern Work Method. This method seeks to redefine how we work on the internet, advocating for structured, asynchronous, and transparent collaboration. In the conversation, we discuss:* Why the future of work needs a new philosophy rather than another tool 🤔* The challenge of building in the Productivity Sector 🏗️* The similarities between Agile and The Modern Work Method 🔄* The business value of design and beauty in product development 🎨* How Almanac leverages AI for Knowledge Management and Collaboration 🤖* Adam’s personal fascination with the Aviation Industry ✈️Check out Almanac:→ Website: almanac.io→ LinkedIn: linkedin.com/company/almanacdocs → Twitter: twitter.com/AlmanacDocsConnect with Adam:→ LinkedIn: linkedin.com/in/adampnathan→ Twitter: twitter.com/adampnathan This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Arthur Petropoulos spent nearly a decade on Wall Street, with involvement in investment banking, private equity, and serving as the head of corporate development, strategy, and M&A for a diversified B2B services company.Now, Arthur provides M&A, Business Exit, and Capital Advisory Services for Middle Market companies (up to $10 million in EBITDA) through his firm, Hill View Partners.This conversation covers the role of obsession in business, how to prepare your operations for a successful exit, why so many people want to be investment bankers, the durability of cashflow in the world of AI and consolidation, the role outside capital can play in accelerating growth, the value of building goodwill, and much more.Check out Hill View Partners:→ Website: hillviewps.com → LinkedIn: linkedin.com/company/hillviewpartnersConnect with Arthur:→ LinkedIn: linkedin.com/in/arthur-petropoulos→ YouTube: youtube.com/@HillViewPartners Follow The Show on Social Media:→ Twitter: https://twitter.com/LouisKyleShow → Instagram: https://www.instagram.com/louiskyleshow/ → LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle:→ Read Louis' Newsletter: https://louisshulman.substack.com/ → Louis' Twitter: https://twitter.com/LouisShulman → Kyle’s Twitter: https://twitter.com/_kylebishop → Louis LinkedIn: https://www.linkedin.com/in/louisshulman/ → Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com

Nick Huber is a self storage operator with 1.9 million square feet and 50 employees. He also sold a service company for 7 figures and sends a weekly email to 200K+ people. His 300,000+ follower twitter account, @SweatyStartup, has become extremely popular with business owners.This conversation discusses small businesses versus real estate, tips for hiring remote talent, advice for scaling a service business, Nick's opinions on the value of a college education, Nick's best practices for effective personal branding and social media growth, the importance of improving your decision making skills and much much more!Chapters:00:00:00 - Scaling Businesses through Distribution00:04:05 - Building Trust and Value with Personal Branding00:08:05 - The Power of Putting Your Name and Reputation Behind Your Business00:12:06 - Advice on First Real Estate Deals00:16:04 - Transitioning to Delegating Decisions and Chasing Talent00:19:57 - Taking Incrementally Uncomfortable Steps in Business00:23:51 - The staying power of well-operated businesses00:27:45 - The Importance of Decision Making in College00:31:55 - Making Decisions and Investing in the FANG Industry00:35:59 - The Importance of Slowing Down in Decision Making00:40:03 - Investing without Sufficient Cash00:43:55 - The Value of Different Types of FollowersCheck out Nick’s Businesses:→ Business Brokerage - nickhuber.com→ Personal Brand - sweatystartup.com→ Self Storage - boltstorage.com→ Bold SEO - boldseo.com→ Insurance - titanrisk.com→ Recruiting - recruitjet.com→ Landing Page / Web Development - webrun.com→ Overseas Staffing - supportshepherd.com→ Debt and Equity - bluekeycapital.com→ Tax Credit - taxcredithunter.com→ Cost Segregation - recostseg.com→ Performance Marketing - adrhino.com→ Pest control - spidexx.com→ Nick's Book - antientrepreneur.comNick's Free Resources:→ 200+ business ideas: sweatystartup.ck.page→ Self Storage breakdown: sweatystartup.ck.page This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulmanpod.substack.com